Independent Watchmakers

Transcription

3rd edition
OFFICIAL GUIDE
EDITOR’S NOTE
Welcome to Geneva Time Exhibition 2012!
Now in its third year, GTE has consolidated its status as an international platform for the art
of watchmaking. And the 50 exhibitors at this year’s Geneva Time Exhibition are delighted to
welcome you to a prestigious new venue: the Espace Hippomène, whose exclusive atmosphere,
Cuvée Rosé.
The Ultimate.
unique in Switzerland, is ideally suited to this field of activity.
As a perfect complement to other major watch trade events, the goal of the Geneva Time
Exhibition is to convey the passion of independent watchmakers, and their total commitment
to promoting a savoir-faire that blends traditional hand craftsmanship with cutting-edge
technology. You will have the perfect opportunity to admire all aspects of their amazingly
complex and intricate art during your visit to the fair.
Geneva is the cosmopolitan showcase of watchmaking par excellence. We are proud of this
powerful identity and, together with our partners and exhibitors, will be striving to develop it
even further over the years to come.
Enjoy your voyage of discovery among GTE’s ocean of exceptional horological creations!
Florence Noël
CEO
GENEVA TIME EXHIBITION 2012 - 5
ORGANISATION
Time Exhibitions
5 rue des Sablières
1217 Meyrin
Tél. +41 (0)22 308 48 50
contact@geneva-time-exhibition.ch
www.geneva-time-exhibition.ch
LOGISTICS
Events Concept
Tél. +41 (0)22 939 17 17
info@eventsconcept.com
www.eventsconcept.com
DECORATION
Events Deco
Patricia Cardoso
SUMMARY
Tél. +41 (0)22 939 17 39
info@eventsdeco.com
www.eventsdeco.com
PUBLIC & PRESS RELATIONS
Luxeco & Partners
Vimol Studer
9
EXHIBITORS INDEX
11
GTE 2012 SUPERWATCH AWARD
13
EXHIBITORS’ PROFILE
Tél. +41 (0)22 306 09 22
info@luxeco.ch
101
HOROLOGICAL ACADEMY OF
INDEPENDENT CREATORS (AHCI)
129
FLOORPLAN
www.luxeco.ch
VISITORS INFORMATION
Julie Vergotti
Tél. +41 (0)22 308 48 52
julie@time-exhibitions.ch
GTE Catalogue publishing
Editor : Time Exhibitions
All right reserved. No part of this publication
may be reproduced in any form.
EXHIBITORS INDEX
21914
JORDI SWISS ICON
AGRESTI16
LADOIRE58
ALPINA GENÈVE
LES MILLIONNAIRES
60
102
LOUIS ERARD
62
20
LOUIS MOINET
64
ANDERSEN GENÈVE
ANTOINE MARTIN
ANTOINE PREZIUSO
L’Audi Q3. Conçue à partir
de nouvelles exigences.
L’Audi Q3: un SUV sportif et progressiste destiné à un environnement actif et moderne. De puissants
moteurs TDI et TFSI conjugués à la transmission intégrale permanente quattro distillent une impressionnante agilité. Avec ses innombrables possibilités d’individualisation, ses solutions de connectivité
modernes et sa fonctionnalité au quotidien, l’Audi Q3 est la voiture qu’il vous faut. Venez l’essayer.
A tester dès maintenant
Centre Audi AMAG Genève
Ch. J.-Ph. De-Sauvage 46, 1219 Châtelaine
Tél.: 022 970 36 36, Fax: 022 970 36 90
www.chatelaine.amag, audi.ch, geneve.audi@amag.ch
18
104
56
MAGELLAN66
ARCADIA22
MARC JENNI
ATELIERS DEMONACO
MILUS68
24
108
BADOLLET26
PEQUIGNET MANUFACTURE
70
BRERA OROLOGI
PIERRE DEROCHE
72
CABESTAN30
PIERRE THOMAS
74
CLAUDE MEYLAN
32
QUINTING76
CLERC GENÈVE
34
REGLISSE78
CYRUS 36
REUGE80
28
DELACOUR38
RGM 82
DIETRICH40
RSW84
EVILARD WATCH
42
SAINT HONORÉ
86
FRÉDÉRIQUE CONSTANT
44
SCATOLA DEL TEMPO
88
GANGI46
TELLUS90
GEOVANI48
WATCHe92
HERITAGE WATCH MANUFACTORY
50
WELDER94
ICE-WATCH52
ZANDIDOUST96
JEAN KAZES
ZANNETTI98
JOHN ISAAC GENÈVE
106
54
THE GTE SUPERWATCH AWARD
The GTE SUPERWATCH AWARD is an
independent, unbiased competition
open for all exhibitors at the Geneva
Time Exhibition. As of 2012 the
competition - free of charge for all
participants - has two prize categories:
the GTE Superwatch Award and the GTE
Design Award.
Each participating brand can nominate
a maximum of two watches – one watch
in each category. The same watch
cannot participate in both categories.
Category description
THE GTE SUPERWATCH AWARD is awarded
to a watch that presents technical audacity
through a movement that brings something
fresh into the horological world. This
watch is showcasing traditional artisanal
watchmaking methods while creating
contemporary, mechanical timekeeping –
potentially making a mark in horological
history.
The perfect harmony of a Nespresso Grand Cru
and a Nespresso Chocolate.
Les Chocolats Nespresso
sublimate your Grands Crus Aromas.
THE GTE DESIGN AWARD celebrates good
watch design, which should include
function, presentation as well as a longterm perspective. Thus this prize is awarded
to a watch with great aesthetics, legibility,
wearability and longevity.
Prizes*
The winner of the GTE 2012 Superwatch
Award will also walk away with:
• Free 9 m2 stand at the next GTE
(value 10,000 euro)
• 1 DPS of free advertising in Plaza Watch
(value 9,900 euros)
• Free photoshoot with Geneva
photographer Denis Hayoun
(value around 15,000 euros)
The winner of the GTE Design Award receives:
• Champagne from Laurent Perrier
• 1 month free advertising at
plazawatch.com (value 10,000 euros)
Jury
To secure the independence of the jury
members, GTE organizers are not allowed to
be part of the jury. Thus the jury consists of …
• Geoffroy Ader,
European Head of Watches, Sotheby’s
• Jean-Marc Wiederrecht,
Independent watchmaker
• Axel Kufus,
Professor of Design, Berlin Art University
• Elizabeth Doerr,
Watch journalist and author
• Anders Modig,
Editor-in-Chief, Plaza Watch
• A top retailer
*The winners are responsible for all taxes that might occur in
association with the prizes.
www.nespresso.com
EXHIBITORS’ PROFILE
SOTH EBY ’ S I S DELIG HTED TO SU PP ORT
T H E G E N E VA T I M E E X H I B I T I O N
A U C T I O N I N G E N E VA 2 0 M AY 2 0 1 2 I E N Q U I R I E S + 4 1 2 2 9 0 8 4 8 1 2
1 3 Q U A I D U M O N T B L A N C – 1 2 0 1 G E N E VA I S O T H E B Y S . C O M
219
BOOTH D07
www.219.ch
Release of the mayan end of time
“A goal is not always what we must achieve, it is often a reason that motivates our
actions.” Bruce Lee
If you never seated in a top of a pyramid of
Central America, so as to see the sun rising
from the bottom of the caribbean sea and if
you never searched the secret of the moon in
a tendejón of Mexico, drowning your pain with
the wonderfull words of Jim Morrison, than
maybe you will do it soon, but first, you should
experience 219’s venom.
Initially inspired by an old pre-columbian
legend (the mystical tale of the plumed
snake), 219 innovates in the watch industry
by releasing the first watch using mayan
numbers © as time indicators and also by
being the first prestigious brand to expire in
syncronization with the end of the 4th Mayan
Sun (on the 21.12.2012).
14 - GENEVA TIME EXHIBITION 2012
During this celebration year, 219 will set
free The Jaguar, The Kukulkan, The Eagles of
Acapulco and la Virgen de la Santa Muerte in
gold, steel or titanium. Limited to 12 , 219 or
2012 pieces and revealing traditional maya’s
low relief engraving, our timepieces are
integrally produced in L’Arc Jurassien.
So if you want to read time in a different
way, remembering one of the most powerful
earth’s culture symbol, a 219 timepiece will
snake your hand. Just don’t try to prove us
that, in your little world, you are made out of
Gold and you cannot be sold...
AGRESTI
BOOTH D01
www.agresti.com
Agresti collection
Artisans of Luxury, since 1949, Agresti has been a worldwide benchmark for innovative
luxury wood products.
Originally located in the heart of Florence,
our factory, now just outside its medieval
walls, is an ultra-modern manufacturing
facility, continuing in the long tradition of
Florentine craftsmanship. Design, Function,
Quality and Luxury are the features that
make our creations unique...the latest
generation of Home Safes hidden in our
jewelry armoires with safe,...watch winder
chests using sophisticated mechanisms
to charge automatic watches...state of the
art compartments to house jewelry, pens,
watches, cufflinks and gaming pieces.
La Fortezza del Tempo, armoured polished
ebony armoire for 16 watch winders. Biometric
opening and internal LED lights. High tech
winders entirely made in Switzerland. Touch
switch and woven leather handles. Ruthenium
plated brass hardware. The two lockable
bottom doors hide 6 little drawers organized
to contain watches and four larger which are
empty. The winders and all the drawers are
covered in white leather. Upon request we can
put also a safe on the bottom part and add
other 16 watch widers. The safe can easily be
anchored to the wall.
Combining precious woods and metals,
with original ideas, handmade by Florentine
artisans, always makes an Agresti product
different from the rest...placing Agresti as a
leader in a niche of the luxury market. In our
general catalogue you can find safes, jewel
safes, jewel cases, multigames cabinets,
chests of drawers.
Or Tocco Magico, our compact wall-safe
armoire, made of elm briar and mahogany,
features a top section with six drawers
inside our exclusive custom made safe. The
safe has 24 Karats Pink Gold plated handle
and biometric reader. Only your fingerprints
will open the door! The six inside drawers
are compartmentalized to house your rings,
earrings, bracelets, necklaces and more.
The two lockable bottom doors hide eleven
drawers organized for watches, bracelet,
lingerie etc. This entire armoire can be easily
anchored to the wall. A perfect complement
for your home providing luxury, security and
accessibility for a night on the town.
Our products are constructed with Elm Briar,
Painted Briars, Ebony, Eye Maple and others
precious woods. With opaque and glossy finishes.
Not possible to describe all products being
a so various collection, but please let us
mention at least some diamond points as
ALPINA GENÈVE
BOOTH F12
www.alpina-watches.com
Since 1883…
At Alpina Genève, Swiss Watch Manufacturers since 1883 and a reference in high
quality, we manufacture boldly designed sports and lifestyle watches.
Our strategy is to produce these luxury sports
and lifestyle watches at accessible luxury
prices to reach younger watch enthusiasts.
Alpina Genève is all about passion – The
Brand is a fully-integrated manufacture,
involved in all the stages of the production
of its watches, from initial design through
to final assembly and passing through the
building of its own calibers and finishing with
a thorough and exhaustive quality control.
Each watch is assembled by hand by a team
of highly qualified technicians and craftsmen
and women, and Alpina has invested heavily in
state-of-the-art digital machinery to ensure
maximum quality and life expectancy.
The collections have been developed around
four core themes: Adventure, Aviation, Racing
and Club.
Every watch that leaves the Manufacture
shares the following characteristics: accuracy,
legibility, shock and water resistance, strength
and reliability. Each watch is also designed
to be bold and sexy, tough and elegant, a
pleasure to wear and behold.
Alpina Genève is constantly innovating to
offer enhanced creativity in its watches and
to guarantee exceptional value. The new
manufacturing plant, home to all the trades
necessary to get the watches out to the new
owners is a modern, is a purpose building
offering the best working conditions for its
highly skilled worked force.
ANTOINE MARTIN
BOOTH C08
www.antoinemartin.ch
Swiss Contemporary Watchmaking has a new name
With his own watch manufacturing company at the heart of Switzerland, in Alpnach
near Lucerne, master watchmaker Martin Braun has realized his vision of establishing
a new and unusual luxury watch brand featuring his own movements.
After almost two years of intensive
development work, the first ANTOINE MARTIN
movement developed and manufactured
entirely in the company’s workshops is a
fascinating hand-wound calibre with an
integrated perpetual calendar, large date
display and six-day power reserve.
The AM 39.001 movement is equipped with
a new, modified escapement known as the
High Performance Escapement (HPE). The
movement also features another ANTOINE
MARTIN innovation, which was designed
specifically, as its name suggests, to stabilize
balance wheel amplitude: Aerodynamic
Amplitude Stabilization (ADAS). Amplitude
stabilization is crucial to generating an even
rate, which ensures that the manually wound
movement remains as accurate as possible.
The first collection by ANTOINE MARTIN
units these innovations within a modern,
progressive case design. The case could hardly
be more complex and plays with polished and
matt surfaces. The strikingly designed flanks,
which lend the case its unique lines, are also
individually secured.
Overall, the case is extremely sophisticated
in design and comprises 84 individual
components.
Mastering perfection
ANTOINE MARTIN stands for a consummate
blend of watchmaking expertise, traditional
craftsmanship and clarity of vision. The brand
puts Martin Braun’s 30 years of watchmaking
experience in an entirely new light. His
impressive debut with a Perpetual Calendar
will provide the foundations for more
outstanding and unusual creations. “In future
there will be no limit to our innovation,” is how
Martin Braun summarizes his philosophy.
The ANTOINE MARTIN brand stands for luxury
and technical sophistication. For watches that
stand out because they make unmistakable
design statement. “Our watches are made for
a discerning clientele and for connoisseurs
who take an interest in technology, have
high expectations regarding quality and are
looking for something out of the ordinary,” is
the way Bruno Jufer, CEO at ANTOINE MARTIN,
describes the company’s strategy.
ARCADIA
BOOTH F08
www.arcadia-geneve.ch
Watchmaking tradition recovered
Fired by an unflinching desire to perpetuate the watchmaking heritage of the
famous Fleurier Watch C°, Claude Sanz is proud to present ARCADIA VINTAGE 22: a
quality timepiece steeped in excellence and tradition, reserved for connoisseurs and
collectors of fine watches.
Like the AC01, Arcadia’s historic first model
revisited in 2010, ARCADIA VINTAGE 22
reflects the desire to retain the brand’s DNA
in both mechanical and aesthetic terms.
The heart of the timepiece is an historic
Valjoux 22 movement, with components
made by the Fleurier Watch C° in the 1930s
and rediscovered in an perfect state of
conservation.
Arcadia watchmakers have called on all
their technical mastery and savoir-faire to
assemble the model’s mythical movement
in keeping with the values and attitudes
of Swiss watchmaking tradition. The
beauty and minute precision of this daring
achievement can be admired through
the watch’s sapphire crystal case-back,
engraved with the name of the original
manufacture.
The ARCADIA VINTAGE 22 also displays
aesthetic continuity. The watch’s sporty-chic
appearance highlights the watch’s original
functions (chronograph, tachymeter and
telemeter), polished angles and Côtes de
Genève finish, transcending the heritage of the
Fleurier Watch C° yet in no way distorting it.
The fully waterproof 43mm-diameter
case offers a modern interpretation of the
traditional Arcadia look. The contemporary dial
plays on the contrast between white and black
to ensure easy time-reading. The streamlined
blued hands guarantee the watch’s Arcadia
roots yet look decidedly 21st century. The
pull-out crown and movable lugs matching
the original, angular push-pieces give the
timepiece a vintage feel, reflecting the perfect
blend between tradition and evolution.
Limited edition of 35 pieces.
ATELIERS DEMONACO
BOOTH F12
www.ateliers-demonaco.com
The new horlogerie of Monaco
Ateliers deMonaco is a new independent luxury watch manufacturer inspired by,
designed for and made in Monaco.
The brand targets a new generation with
Nouvelle Horlogerie by creating iconic
timepieces that are derived from their
passion to challenge existing conventions to
leave a legacy: “We have always dreamt about
making a mechanical watch movement that
is the most precise in the world and will keep
generations of scientists busy trying to figure
out how we did it !”
All watches and their movements are
completely
in-house
designed
and
manufactured, an unique capability that only
few independent watch manufacturers still
have to-date. The collection and innovations
can be characterized as the ultimate collision
between modern technology and classical
craftsmanship, leaving a hybrid time piece
that utilizes the best of both.
To guarantee every watch gets its own unique
character, every individual watch is handfinished, -polished, brushed and -engraved,
which for some can take over 100 hours each.
Each watch is individually numbered and are
only made available in very limited editions.
And as a true Monegasque propositions, every
watch that leaves our ateliers will have the
iconic shield of Monaco hand engraved in the
heart of the movement!
Todays line-up consists of our own in-house
developed and patented Perpetual Calendar
with EaZy-adjust system – with one simple
push on the crown you can change the
function between time - date - day - week month and (leap) year, and if you have found
the mode you want to change, simply turn the
crown and adjust.
This innovation will make something very
cumbersome, very manageable for even the
most technically challenged - EZ! The QP-EZ
is available in Titanium, 18K Rose- and Whitegold, and only made in a limited edition.
BADOLLET
BOOTH C05
www.badollet.com
Seven generations of watchmakers from father to son
Since 1655, the name of Badollet has been inextricably entwined with the history of
watchmaking in Geneva.
Successive generations of this watchmaking
dynasty were active since the 17th century,
keeping constant and unbroken step with the
evolution of this time-honoured art – from
the clock through to the wristwatch.
Functionality and creativity
The Badollet dynasty’s contribution to
horological know-how places the brand’s
current determination to explore new horizons
and to develop all types of timepieces within
its true historical perspective. Creating an
intimate setting for the Instrument of Time,
enabling it to reveal its full splendor by
presenting it like the rarest and most precious
collector’s item: such are the conditions in
which the Badollet spirit can express its very
essence.
Exclusive timepieces…
The notions of service and personalization are
inseparably bound up with Badollet’s creative
approach. The Instruments of Time bearing
the signature of the Geneva-based Haute
Horlogerie firm are the material embodiment
of the very concept on which the company is
grounded. Available exclusively in extremely
limited editions, Badollet watches reflect
the exceptional expertise lavished on these
creations, from design to production and
through to final delivery to their owner.
…all fully personalised
“You do not merely purchase a Badollet
watch; you acquire your very own Instrument
of Time crafted by Badollet”. A significant
nuance that implies comprehensive service
encompassing each stage of creation, and a
level of personalization made possible by the
high-quality and deliberately ‘confidential’
production volume maintained by the House.
Building on these principles, Badollet offers
prestigious Instruments of Time endowed
with a highly exclusive character. Above
and beyond the products it presents at its
own initiative, Badollet is also committed to
creating and producing unique Instruments
of Time reflecting the nature, the interests
and the desires of their respective owners.
Quality and not quantity
We emphasise quality and give all the time
it takes to take care of our customer. We are
pleased to customise or modify any of our
products and this is the reason we produce
around 50 pieces every year.
BRERA OROLOGI
BOOTH G03
www.breraorologi.com
A New Force in Time
Originating in Milano, Italy, home to the founding partners, BRERA OROLOGI is a brand
born from, and influenced by the rich heritage of Italian design, craftsmanship, quality
and attention to detail.
Milano, Italy is home to one of the greatest
fashion and design capitals, where BRERA
OROLOGI was conceived and born. Milano
is not only known for fashion but the city is
full of local and renowned art galleries, chic
antique shops, open-air cafes and beautiful
sophisticated fashion boutiques.
Milano is also home to a sophisticated design
culture that mixes luxury with the creativity
and passion of the bohemian art and design
community. All this has influenced BRERA
OROLOGI, resulting in a remarkable brand
that reflects style, fashion, design, Italian
craftsmanship and keen attention to details.
The BRERA OROLOGI mission is to create
and develop watch collections for Men and
Women distinctly crafted by Italian designers
whose sole quest is to present a style and
aesthetic that is bold and classic.
With over 30 years of combined experience
in the watch industry, the founding Italian
husband and wife partnership of Maurizio
and Tina Pasi have a keen eye for designing
unique, functional pieces, using state-of-the
art materials, bold designs and renowned
Italian craftsmanship. Born and raised in
Brera, Milan, Maurizio Pasi has a strong
understanding of design and the elements
that make watches into fine timepieces. As
Creative Director for the brand, Tina drives
new product development by applying
appropriate trends, finding new materials
and techniques that embodies the DNA of the
BRERA collection.
As you view the collections, look for BRERA
OROLOGI’s distinct features: sporty brushed
metal finishes, double layered dials, square
signature buckles, signature BRERA OROLOGI
patterned crowns, sporty strap guards and
applied raised indexes.
The BRERA OROLOGI design philosophy is
never driven by trend. Instead, it is focused
on producing modern, precise watches with
maximum attention to detail that result
in timeless pieces that appeal to a broad
spectrum of wearers.
CABESTAN
BOOTH K08
www.cabestan.ch
Highly Exclusive Watchmaker
Presenting Cabestan Trapezium, Eric Coudray teaches us a new lesson in geometry.
Based in Geneva, Cabestan is a unique actor in the universe of highly exclusive
watchmakers.
The brand is famous for the Winch Tourbillon
Vertical with its retro-futuristic design and
revolutionary movement of extreme precision.
In 2010, Cabestan collaborated with another
tenor of the luxury industry, Ferrari, to create
the Scuderia Ferrari One by Cabestan to
honour the mythical automobile brand and its
60 years of Formula One racing.
Creator of the iconic Winch Tourbillon Vertical
movement, master watchmaker Eric Coudray,
propels the brand into a new dimension with
the Cabestan Trapezium: an exceptional
timepiece that defies the greatest laws of
mathematics.
In Euclidian geometry, a quadrilateral with
no parallel sides is called a trapezoid,
or trapezium. This simple, yet elegant
geometric form was the concept from which
the new Cabestan Trapezium evolved. The
result is an intricately woven combination
of quadrilaterals that creates a strikingly
powerful design and a remarkable showcase
for its amazing mechanism.
Recognised as one of the most renowned
master watchmakers in the world, architect
of the legendary Gyrotourbillon, Eric Coudray
is also the soul of Cabestan, its designer
and engineer. The gentle and asymmetric
shapes of the Trapezium case are slightly
and elegantly angled in height, toward the
wearer’s gaze.
Engineered by Eric Coudray, the movement
of the Cabestan Trapezium is one of the
most precise timekeeping mechanisms in
the world. The mechanism incorporates a
chain and fusee that automatically corrects
for the loss of torque in the mainspring and
delivers a constant force to the tourbillon.
But even the tourbillon is special. To provide
enhanced compensation for the disturbing
effects of the Earth’s gravity on accuracy,
Cabestan Trapezium’s tourbillon is mounted
vertically. The result is a phenomenally robust
movement that stretches the limits of micromechanics.
In keeping with its ultra-exclusive heritage,
Cabestan Trapezium adapts itself to the
tastes of its owner through a creative fusion
of materials, finishings and tones. Each
piece can be personalized for a truly unique
experience. The ultimate luxury.
CLAUDE MEYLAN
BOOTH C10
www.claudemeylan.ch
Claude Meylan : Sculpteur du Temps
In the depths of the Swiss Jura and more precisely in L’ Abbaye, a typical village in the
luxury watch making Valley (the “Vallée de Joux”) where great winters gave birth to
great ideas and achievements in time keeping, the family company CLAUDE MEYLAN
SA maintains proudly the watch making know-how inherited from their ancestors.
Using the latest innovations offered by the
highest watch making technologies they give
birth to the most valuable timepieces.
MEYLAN is one of the great names which
stamped the expansion of watchmaking : In
Mid-18th century Samuel Olivier Meylan from
the Chenit District and Abraham-Samuel
Meylan from L’Orient had been initiated into
the mystery of this art in Rolle and Fleurier.
Once they were back home, both began
to benefit from their acquired knowledge:
Samuel-Olivier Meylan manufactured the
first pocket watch fitted with a disc-musical
mechanism and then, the passion for
movements became a family tradition.
CLAUDE MEYLAN grew further the inherited
talents and imposed a new interpretation of
time by “stripping” and decorating each and
every possible elements of the movement.
The “Squelette” art is pushed towards new
horizons. CLAUDE MEYLAN enjoys presenting
refined and decorated bridges, wheels and
gear train to express a new vision for time
while setting a new art in sculpted pieces.
The sharp and efficient CLAUDE MEYLAN team
is a family company with deep and sound
values. Successive generations with the same
motivation: their passion for movements,
watch making and overall for ultimate details.
Always in search for vintage and historical
pieces, CLAUDE MEYLAN has an outstanding
offer in traditional and reliable movements.
Entering our world, you will discover a various
and extensive collection marked CLAUDE
MEYLAN, Vallée de Joux. Each model is unique
and dedicated to “true” time keeping. With a
classic, yet contemporary style, colour and
shape combine in great harmony to ensure
charm and elegance. If you are connoisseurs
and unconditional lovers of fine time-pieces,
just yield to the temptation and opt for a
wristwatch fitted with a vintage Valjoux
hand engraved chronograph movement with
column wheel and encased with great care in
a 18 ct-gold case.
CLERC GENÈVE
BOOTH H10
www.clercwatches.com
Hydroscaph Limited Edition Central Chronograph
The most spectacular means of measuring success. Two central hands providing an
original short-time display mode: such is the exclusive solution showcased by Clerc
Genève in the Hydroscaph Limited Edition Central Chronograph.
The first central sweep-seconds hand indicates
the chronograph seconds, while its twin shows
the minutes. This innovative display ensures
exceptional readability for an instrument
that tolerates no aesthetic or technical
compromises. A prestigious timepiece designed
for short-time measurements, the Hydroscaph
Limited Edition Central Chronograph is the most
spectacular means of celebrating success.
With the new Hydroscaph Limited Edition
Central Chronograph, the prestigious
Hydroscaph collection developed by Clerc
Genève is welcoming a short-time measuring
instrument packed with innovations. Entirely
in line with the landmark technical timers
representing successive breakthroughs in the
history of timekeeping, the new Hydroscaph
Limited Edition Central Chronograph brings
to the wrist the precise handling and perfect
readability of competition instruments.
Its range of useful, reliable and practical
functions will delight both speed lovers and
diving enthusiasts.
The wealth of technical creativity is entirely
in tune with the DNA of the Hydroscaph, the
most spectacular of all diver’s watches. This
instrument equipped with a powerful case –
the most complex on the market – includes
103 parts, including lateral reinforcements
guaranteeing water resistance to 500 metres,
as well as the brand’s signature octagonalshaped rotating bezel.
Gérald Clerc, pioneer of tomorrow’s watchmaking
Creator of “futuristic Haute Horlogerie”,
as he likes to define it, Gérald Clerc is a
cosmopolitan watchmaker with a keen
interest in architecture. He was fascinated by
the 1960s, a period brimming with optimism
and confidence during which Humankind
threw itself wholeheartedly into the pursuit of
progress, exploration and discoveries.
When this representative of the fourth
generation took over the family business in
1997, he inherited more than just expertise,
but a wealth of passion. This invaluable legacy,
transmitted by a form of osmosis, nurtures
a constant flow of exceptional horology
and technical innovations from which he
draws inspiration and which enables him to
assert himself as a pioneer of tomorrow’s
watchmaking.
CYRUS
BOOTH J08
www.cyrus-watches.ch
CYRUS is not intended for simple consumers.
CYRUS is meant for enthusiasts and those strong personalities who have realized
that in life it is we, and we alone, that are responsible for our conquests.
The choice of a watch brand is all about selecting
the values we wish to convey. In no way can this
be an attempt to emulate others. In the same
way that we do what we like, we should wear an
item on our wrist that reflects us.
Owning a CYRUS watch means possessing
an outstanding product thanks to the
precise workmanship, and the constant and
passionate quest to produce an object loaded
with emotion.
Luxury is above all a pleasure, an emotion
that lasts through time, with an intensity that
is strong and constant.
Come and discover our new models for 2012.
Innovation, exclusivity, strong identity. That is
CYRUS.
This is what we offer you with CYRUS. We have
assembled the most skilled designers and
Swiss watchmakers from among the most
renowned in the world to create collections
that will become true partners in your life. You
will not just be wearing a CYRUS on your wrist –
it will be YOUR CYRUS, one that resembles you,
one that reflects your wishes and your dreams.
Be part of it !
DELACOUR
BOOTH C14
www.delacour.ch
Since tomorrow
In the universe of prestigious timepieces, deLaCour stands apart as a unique and
singular brand.
Embracing all the prestige, precision and
finesse synonymous with the Swiss standard
of excellence in crafting luxury timepieces,
deLaCour transcends classical convention
with distinctive collections that offer singular
statements of style for the confident individual.
deLaCour was established to offer alternative
and exclusive creations to the world of luxury
timepieces; complicated movements that have
been delicately and individually handcrafted
for those who have a passion for state-of-theart masterpieces, and a collection of distinct
models to suit from the jet-set, to the most
meticulous timepieceavant-garde collector.
With headquarters in Geneva, deLaCour has
acquired a strong international presence within
the world’s most exclusive certified boutiques.
In 2003, deLaCour unveiled their first collection
at the luxurious watch and jewelery show
in Basel, Swtizerland. At the heart of this
initial collection lay the Bichrono, a concept
developed by Chief Designer, Pierre Koukjian.
The groundbreaking style was an instant
success with timepiece lovers.
In November of 2003, just five months after its
unveiling, the Bichrono timepiece was selected
as a finalist at the Grand Prix de Geneve. It
was the first timepiece in history to possess a
double automatic chronograph movement.
In 2004, the Bichrono went to win the Unique
Design Timepiece Award of the Year in Tokyo,
Japan. Since then, deLaCour has created two
world premier complications, The Bitourbillon
and the Birepetition.
deLaCour finds its inspiration in an uncharted
future and defines it with exceptional limited
edition timepiece collections as a result of
an independent, self-assured vision, not in
responce to fleeting fashion trends. Thus,
deLaCour’s award winning slogan, «Since
Tomorrow» defines a notion of consistently
forward-looking modernism, self-expression
and refinement.
Each and every deLaCour Collection is the
result of an authentic and incividual journey
that the brand takes without preconceived
notions or constraints.
It is a pleasure to introduce deLaCour and
let you experience the philosophy, ‘Since
Tomorrow’ through our timepieces.
deLaCour is a reflection of our time.
DIETRICH
BOOTH A07
www.dietrich-watches.com
Time is Life
“Designing time is about life, our life: rich in moments and emotions. I dream of
embracing life with a collection that offers a watch for each of these moments”.
Emmanuel Dietrich, designer and founder of
DIETRICH watches and doted with two decades
of major brand experience, fell in love with
watches after being offered an mechanical
piece for his 7th birthday – a traditional gift
in Besançon, the watch-making area where
he grew up.
After learning the fine mechanics of the art
with a watch prototypist friend of the family,
he studied furniture and interior design at
the renowned “Ecole Boulle” in Paris. His
creativity quickly took flight with prestigious
clients such as Hermès for wich he soon
created the “Harnais” watch. Convinced that
there is space for a new approach of time in
the today’s watchmaking world, he went on in
2009 to create his own distinct universe.
DIETRICH presented his first pieces in 2011
and will show further models and declinations
at the Geneva Time Exhibition. The creation
of a real new horological identity combining
design, luxury and exclusivity is the aim. This
means finding new shapes and items able to
be declined and adapted on all timepieces
pieces in order to carry the DNA of the brand.
Each piece is designed to provide the perfect
mix between emotions and functions.
The rational designing process ensure a
real answer to the needs of these specific
moments or activities, but would be nothing
without the comprehension of their emotional
feeling and their translations into shapes and
colours.
Each technological innovation makes the
pieces unique and distinctive. A new approach
demands new solutions serving the purpose
of the timepieces.
The best components, parts and movements
ensure reliability. All watches are motorized
with mechanism that have proved their
extreme reliability on a long period of time.
Aesthetics are clear, modern and sharp, while
drawing from the long tradition of watchmaking. Be modern doesn’t means ignore the
tradition, but to renew it and maintain it alive.
Because life is a continuous process.
EVILARD WATCH
BOOTH F01
www.evilard-watch.com
Evilard, the revival of a dynasty of watchmakers
A new key player in watchmaking? Only time will tell. Somehow the name of Evilard
has been inextricably entwined with the history of watchmaking since 1948.
Evilard, a family history of passion for
mechanical timepieces! An irresistible desire
of change made Fritz Stück, the founder of
Evilard, discover the world of watchmaking.
In 1948, right at the end of the Second World
War, he settled down with his two sons: Fritz
Junior and Samuel in the little town of Evilard
in the Swiss Jura and founded Evilard Watch.
The business grew into being one of the
most distinguished Swiss watch makers and
made the heart of many observant lover of
mechanical watches beat.
The rebirth of the Evilard brand in 2011 would
be a realisation of a dream for its designer.
The new management of the brand is fuelled
by passion, intuition and creativity. The
Evilard team is moved by a strong desire to
celebrate the knowledge and expertise of
their ancestors. Today Evilard Watch remains
a totally independent manufacturer and the
brand targets a new generation.
Evilard Watch opened his headquarters and
showroom in Morges in December 2011 with
a view of the production “Atelier” establishing
proximity relationships with its clients.
“The Esquisse Collection: CROP CIRCLE”
The “Crop Circle” line are dynamic, «Sport Chic»,
chronographs with a singular design inspired
by the mysterious circles and geometrical
shapes that appear inexplicably throughout
the world’s corn fields. These Evilard watches
are remarkable timepieces endowed with
exceptional precision just like their namesakes.
The Esquisse Collection contains two models:
Crop Circle α and β, consisting of three
versions, each with different dial executions
such as sunray-brushed and pearl blasted
with modern and precious materials such as
ruthenium, rhodium and black gold.
Crop Circle watches are fitted with an
extremely precise Valjoux mechanical selfwinding Caliber with meticulous finishes
including its black gold oscillating weight
openworked around the Evilard signature
motif and the mainplates and bridges with
traditional sunray decoration.
The Esquisse Collection is individually
numbered and only available in a limited series
of 100 pieces. Each watch is painstakingly
designed, assembled and hand-finished by
the CEO himself.
FRÉDÉRIQUE CONSTANT
BOOTH F12
www.frederique-constant.com
Live your Passion
Frédérique Constant is numbered among today’s leading Geneva watchmakers. This
private family company has achieved this esteemed position through a brilliantly
planned and well-executed programme of expansion since the launch of its first
products in 1991.
Frédérique Constant was founded in 1988 by
Peter Stas and his wife Aletta in Geneva, with a
clear objective to create what became known
as ‘accessible luxury’ watches. By offering
excellent quality watches with affordable
prices Frédérique Constant has gradually
become an important player within the Swiss
watchmaking industry.
Unusually, Peter and Aletta did not originally
train as watchmakers, but their business
backgrounds, combined with their talents for
design and watchmaking skills, have brought
the company widely recognised success in a
constantly competitive industry.
Still
independent
and
family-owned,
Frédérique Constant’s ultra-modern watch
manufacture is now based in Plan-lesOuates, Geneva, reaching a production of
100,000 timepieces in 2010. Frédérique
Constant watches are defined by their high
quality, differentiation and precision in design
and manufacture. Each watch is assembled
by hand and extensively controlled with the
latest equipment to ensure maximum quality.
Since 2004, Frédérique Constant has counted
itself amongst the few true ‘manufactures’ of
Switzerland. Three years in the making, their
very first ‘Heart Beat Manufacture’ brought
the ticking balance wheel closer to the dial, so
it could be admired more easily through the
brand’s iconic (and much copied) ‘Heart Beat’
window.
The company’s slogan ‘Live your Passion’
symbolises Peter and Aletta’s original
philosophy, also present in their support of
important charities such as the Par Coeur
Association founded by the actress Eva
Longoria and the sponsorship of prestigious
events like the Peking Paris Motor Challenge.
GANGI
BOOTH G04
www.gangi.tv
Scacco Matto GMT3: The Pocket Watch of the 21st Century
Alexandra Kosteniuk, the Russian 12th World Chess Champion and Pasquale Gangi,
Italian creator, combine to give birth to a big premiere in watchmaking, an object
of art which is at the same time a pocket watch GMT 3 Time Zones and a system of
timing of games of chess.
Scacco Matto GMT3. Checkmate. The watch
imagined by Pasquale Gangi got its name
since it is directly inspired from the world of
finance for its time zones and of from the
game of chess. It was born from a meeting
between the young Queen of worldwide chess,
who was looking for an original present for a
Russian personality, and the Italian creator,
originator of innovative plans.
Next to traditional and well established
watchmaking, there is always place for a
creative adventure! Strong in this conviction,
both associates manage today to surprise
us with their totally new concept, based
on a mechanical movement with manual,
double barrillet reassembly: a pocket watch
GMT3 with three time zones, adjustable
retrogressive date by a mono-tappet and
indication of the power reserve (120 hours),
linked to a system of timing of games of chess,
patented. Entirely conceived, developed and
produced according to the criteria of the high
Swiss watchmaking.
The aesthetics of the chosen materials,
titanium for the first edition, nothing was left
aside for the manufacture of Scacco Matto
GMT3, to result in the creation of an object
never seen before, impressive, powerful and
charged with emotions.
“The world of chess fascinates me. It demands
countless qualities from its supporters. It
is made at the same time of reflexion and
strategy, subtlety and boldness, patience
and brutality. It is linked to the world of the
powerful, of the leaders. To be able to control a
chess game, is to be the master of time! That
is what we wanted to express in Scacco Matto
GMT3’’, “I am delighted of the collaboration
with the Queen of Chess, who represents at
the same time beauty, youth and intelligence,
which are qualities which fit perfectly our
exclusive and innovative creation” comments
Pasquale Gangi.
Scacco Matto GMT3 is already available on the
market. Every copy is unique, is signed Gangi
and Alexandra Kosteniuk.
GEOVANI
BOOTH K04
www.geovaniwatch.com
The new symbol of perfection
GEOVANI is the high end trademark of famous watch group RIBAWATCH based in Le
Locle
GEOVANI represent the excellence of Swiss
watch-making tradition. Inspired by an
oriental elegance and occidental view, a
GEOVANI timepiece is unique and viewed like
a jewel. With this new collection, GEOVANI
always target the best passionate watch
wearers.
All our watches and movements are assembled
in the manufacture at Le Locle in Switzerland.
All the shapes are designed in-house to
keep a unique creativity for our customers.
To garantee the prestige and exclusivity of
our timepieces, all our models are assembled
by hand and extensively controlled by our
passionate watchmakers. Every timepiece
is individualy finished – engraved - brushed
- and for some occasions we make limited
editions.
Today, GEOVANI continues to focus on
excellence, through quality of design,
materials and manufacture. Silvered,
enamelled or mother-of-pearl dials, stainless
steel cases, diamond or gems setting up to
the lugs elegantly extending the shape of the
case, with stainless steel or genuine leather
straps.
Walk a mile with a GEOVANI timepiece on the
wrist and you’ll understand quickly why it’ll be
so unique...
HERITAGE WATCH
MANUFACTORY
BOOTH J07
www.hwm-watch.com
Heritage Watch Manufactory – Tribute to Time
We claim to construct true perfection - the precise mechanical watch. This
fundamental chronometric principle, the art of regulation, fuels both the passion and
the drive of the Company.
It is the fascination of achieving the
highest possible accuracy of the movement
that motivates the HERITAGE WATCH
MANUFACTORY and this commitment is
amply demonstrated in every single one
of its chronometers. This is why this Swiss
Manufactory does not utilise conventional
movements. It relies solely on those it has
itself developed, in which each and every
detail has been newly thought through and
optimised.
The HERITAGE WATCH MANUFACTORY creates
extraordinary watches — extraordinarily
precise and extraordinarily long-lasting. This
is only possible due to the independently
developed concepts incorporated into the
movements, which, with their technical
innovations, set numerous milestones on
the road to the perfect mechanical watch. As
well as the special balance, all chronometers
possess individually engineered mechanisms
for fine regulation of the escapement, the
hairspring, and the balance itself. Several
models additionally incorporate an innovative
constant-power escapement mechanism,
while the twin mainspring barrel contains
a new type of mechanism that minimises
frictional losses.
The same fundamental principle is behind
the selection of the materials used, which,
together with the special movements,
guarantee the enormous longevity of the
chronometers. To achieve the extraordinary
durability of the movements, the gear trains
only use cycloid teething and fully hardened
gear wheels and pinions.
These state-of-the-art innovations mean
that HERITAGE WATCH MANUFACTORY
timepieces not only represent the summit
of perfection in chronometry, they are
also perfect examples of the traditional
craftsmanship of master watchmakers. This
perfectionist approach to the watches can
also be seen in the design, whose inspiration
is rooted in the chronometry competitions
of past centuries. This love of detail shows
the true passion of the HERITAGE WATCH
MANUFACTORY watchmakers.
Inspired by this spirit of perfectionist
craftsmanship
HERITAGE
WATCH
MANUFACTORY will have the pleasure
launching its latest timepiece at this year’s
GTE 2012.
ICE-WATCH
BOOTH F03
www.ice-watch.com
Ice-Watch, Change You Can
Ice-Watch is an international watch brand created in 2007 by the Belgian entrepreneur
Jean-Pierre Lutgen on the idea of “CHANGE YOU CAN”.
Through its name “Ice”, the brand presents
its concept of purity, which is able to evolve
whilst maintaining its authenticity and its
multicoloured” joie de vivre” and setting
itself apart through its originality, its ability to
change.
These best-seller models are always revisited according to the seasons and new
trends and Ice-Watch range is continuously
enlarged with innovative new collections: IceWhite, Ice-Chrono, Ice-Blue, Ice-Stone, XXL
collection…
Change has been made possible by Ice-Watch
for 3 reasons: an affordable price, multiple
colours and combinations, collections can be
varied depending on the activities throughout
the day. You can switch them; buy one, two,
three… start a collection.
All collections are entirely designed in Belgium.
Depending of the collection the straps are
made of silicone, polyamide or leather. The
lens is crystal while the crown, case back and
buckles on the straps are stainless steel.
The iconic Ice-Watch “Becubic” packaging
is always aligned with the collections, same
colours, feel and finish as the watch model. It
is an integral part of Ice-Watch brand identity,
a real collector’s item.
Now available in more than 80 countries,
ICE-WATCH is an established fashion brand,
well recognized for its vibrant and colourful
Forever collections: Sili and Classic Solid.
Fitted with a Japanese Miyota movement,
Ice-Watch are assembled in Shenzhen and
from 2012, all models will progressively
be available at 10 ATM. Targeting a large
intercultural and intergenerational public,
the collections are available in different sizes
from small to unisex, big and extra big.
With its winks at luxury, Ice-Watch has
brought new life and transparency into the
world of watches.
JOHN ISAAC GENÈVE
BOOTH M01
www.johnisaacgeneve.com
John Isaac Genève - Watches fort the new generation
The John Isaac Genève watch is tradition remixed. On the one hand, it’s a high-end
Swiss timepiece, crafted using centuries of know-how. On the other, it’s a modern
design, with a look that stands totally apart.
A John Isaac Genève watch isn’t a
contradiction. It’s a new vision for a new
time. Today, you can be two things at once.
And sometimes more. That’s not being
complicated. That’s being yourself.
A John Isaac Genève watch is inspired by the
idea that personality matters. It’s distinctive.
It’s meant for the individual, the one with a
sense of style that’s not like the rest. It’s for
those who know that it doesn’t start with the
watch. It always starts with them.
John Isaac conceived these watches to be
chic but cool, young watches, designed to
appeal to the ‘new generation’. Edoardo
Bugnone, CEO of John Isaac Genève says:
“This new generation is not defined by age or
background. It’s a mind set, a matter of style
and freedom of choice.”
Elliptical faces, soft curves, big numerals
and strong colours - John Isaac Genève
watches are instantly recognizable and
unique in their style. There are four lines to
the collection: One (the original), Icon (the
watch for all-rounders, also available in XL
size), Rough Sea (an active-sports model),
Grand Prix (a chronograph complication) 54 - GENEVA TIME EXHIBITION 2012
as well as two Limited Editions - Jumping
Hour and Quantième (featuring complication
movements developed by John Isaac Genève
in collaboration with Dubois-Depraz).
“We carefully selected each component from
both a design and cost standpoint”, explains
Edoardo. “The craftsmanship and quality are
Swiss. The style and price are not. Aiming
to keep the cost down is also reflected in
our distribution strategy. John Isaac Genève
watches are predominately sold online at
www.johnisaacgeneve.com, but can also
be found at important watch destinations
such as Harrods (London), le Bon Marche &
Colette (Paris) and Village (Geneva). And for
website customers, John Isaac Geneve offers
worldwide shipping combined with a one week
free try-on policy.”
Further evidence to John Isaac Genève’s
intention to offer a watch to be worn aways
and in all circumstances, is a unique 2-year
insurance policy that covers every John
Isaac Genève watch against theft, as well as
breakage or material damage.
JORDI SWISS ICON
BOOTH D14
www.micheljordi.ch
JORDI Swiss Icon, a powerful and daring collection
Michel Jordi found inspiration at the source of the River Rhone. There the Rhone
carries with it pebbles that have been smoothed and polished through countless
ages. Fascinated, Michel Jordi created a Watch in their image, featuring a smooth,
ergonomic shape.
The Club 100, masterpiece of the collection
Created on the occasion of the launch of the
brand, the Club 1OO is a true masterpiece,
dedicated to the lovers of Switzerland
and its heritage. Issued in a 100-piece
collector’s limited edition, this chronograph
displays a strong personality with its
titanium and red gold case. It is fitted with
a complicated movement manufactured in
the Vallée de Joux and featuring a 360°
oscillating weight.
A tribute to the art of paper-cut design
The dial is adorned with a paper-cutting motif
which gives the brand its strong visual identity.
The paper-cutting is visible but discreet. A big
date at 12 o’clock ensures perfect readability.
The domed sapphire glass gives the watch its
ergonomic shape.
The wide hands are like joined arms, a symbol
of the principle “united we stand”. They echo
the famous quote from Friedrich Schiller
displayed inside the strap : «Wir wollen sein
ein einzig Volk von Brüdern» (We wish to be a
united brotherhood).
Innovative design
The crown is the true signature of the JORDI
Swiss icon collection. Inside a red cylinder,
the Swiss flag is graphically decomposed and
recomposed like a modern sculpture.
Detail-oriented
The ”Swiss Horizon” strap of the Club 100
was designed by Ernst Oppliger, one of the
contemporary masters of paper-cutting. It
features the Swiss horizon stretching from
the Appenzell region to Lake Léman.
LADOIRE
BOOTH K07
www.ladoire.ch
Rock your time with Ladoire.
Founded in 2007 by the eponymous Lionel Ladoire together with Richard Piras,
Ladoire are the enfants terribles of high-end watchmaking, the punk rockers of luxury
timekeepers.
Andy Warhol managed to turn every art genre
on its head. Jean-Paul Gaultier ripped up
the rule-book of fashion to create a whole
new sartorial philosophy. Now, Lionel Ladoire
has reinterpreted classical watchmaking,
recasting it in an audacious new light by
challenging tradition with a resolutely avantgarde approach to haute horlogerie.
Take Ladoire’s Black Widow collection, for
instance. Ah, yes, the Black Widow. She is that
feisty femme fatale whose lethal charms will
ensnare her prey in bonds of irresistible desire.
She is that mesmerizing temptress whose
powers of coercion will cruelly lead her victim to
an inescapably sticky end. She is that voluptuous
vamp who has lent her name to Ladoire’s Black
Widow collection, recently enriched with an
exciting new chapter. Step forward Mr Ice.
Mr Ice stands out from the crowd – big time.
The bodywork is assertive and virile thanks to
the striking case crafted in high-tech Grade
5 titanium of which the natural finish gives
a fittingly glacial luster, while the muscular
strap hand-crafted from luxuriant black
leather completes the cool and confident
exterior.
Just as stunning is Mr Ice’s distinctive face
– a face full of depth that won’t be forgotten
in a hurry. The dial architecture, open-worked
to reveal the intricate movement beneath,
is multilayered and delineates three offset
zones – hours, minutes and seconds –
mounted on an innovative system of ceramic
micro ball bearings, while the central hand
smartly displays a second time zone.
The expressive face is so striking, it leaves
little doubt that a complex character lurks
beneath it. Indeed, turning Mr Ice over reveals
an intriguing nexus of blackened bridges
as well as the sleek micro-rotor of the
sophisticated automatic winding system. All
Ladoire movements are designed, developed
and assembled by Ladoire in their Geneva
atelier and the limited numbers in which
Ladoire’s timepieces are crafted ensure their
consummate exclusivity. Mr Ice, for example,
is available in an exclusive limited edition of
just 12 pieces.
There is no escaping the spell of the Black
Widow and, but like Ladoire, she will rock your
time!
LES MILLIONNAIRES
BOOTH D04
www.lesmillionnaires.ch
The handcrafted watch for individualists
Established in 2011, this watch brand takes the art of goldsmithing and applies it
creatively to a whole new realm of design.
The models all bear the same unmistakable
hallmark that has been a distinguishing
characteristic of Les Millionnaires for a
quarter of a century. The collections emerge
from fresh interpretations of proven jewellery
designs and are based on speciality themes.
The aim: to create collectors’ watches for
individualists that not only display the time
but – through the unique creativity of Les
Millionnaires – make every moment in life
special.
Urs Böhler, CEO: I want to create a product
that can be sold all over the world thanks to
its uniqueness and its spirit. Every timepiece
is unique in his details. We are fascinated
by the challenge of realizing sophisticated
designs through the applications of total
craftsmanship
and
state-of-the-art
technologies. The aim is for our watches to
conquer the entire world!
Fairy Fauna
The models in the Fairy Fauna collection are
inimitable and exhibit fabulous attention to
detail. Motifs inspired by nature have always
played a leading role in the design. Figuring
alongside animals and plants in the collection
of Les Millionnaires are creatures from a
fairy-tale world. A watch for aesthetes.
Poseidon
The watch for adventurers and discovers of
time. No place for understatement.
Lucky Dragon
The Year of the Dragon, mystically interpreted
in metal and gems.
All the models are available in Sterlingsilver,
yellow-, red- or whitegold 750 with an
automatic swiss movement.
LOUIS ERARD
BOOTH G09
www.louiserard.ch
80 years of mechanical horology
Founded in 1931 by Louis Erard, the watch company has regained exceptional
momentum over the past eight years.
The launch of the collection named
“Excellence” marks the birth of a fourth
major line of timepieces signed Louis Erard,
combining expertise and fine craftsmanship
in an Haute Horlogerie spirit and at eminently
affordable prices!
This new collection comprises a total of seven
models – five for men and two for women – all
available in steel or rose gold versions. These
include Power-Reserve display and Regulator
or simple Power-Reserve variations, a
Chronograph with moon phases and 24-hour
indicator, and three-hand watches.
Even though mechanical watchmaking
remains the core of the self-winding models,
it is undoubtedly in the hand-wound watches
that Louis Erard most clearly expresses its
vocation as a movement manufacturer. The
two manual-winding models incorporate its
uncompromisingly sophisticated in-house
modules featuring exclusive and unique
complications.
The secret of a success story
Pure lines, elegance with classic and
trendy touches, and above all a love of fine
workmanship in harmony with the finest Swiss
traditions. Louis Erard creates mechanical
timepieces because they are vibrantly alive
and serve as a reminder that time cannot
be recaptured. The watch is more than a
machine: the owner can feel it as it turns and
occasionally stops. Before being put back on
the wrist, it must be observed, touched and
restarted – thus creating an authentic and
constantly reinvented ritual.
Economic rebirth
Since its creation 80 years ago, Louis Erard
has experienced a variety of ups and downs,
including a lengthy eclipse from the early
1990s onwards. The brand was taken over in
2003 by a group of investors headed by Alain
Spinedi. His plan was clearly spelled out and
involved offering high-quality mechanical
watches at decent prices. And time has since
proven the watchmaker right, since more
than 100,000 watches have emerged from
the company workshops over the past eight
years. 2008 also saw Louis Erard enter the
world of complications with the development
of an exclusive module, representing a further
step towards Haute Horlogerie at attractive
prices!
LOUIS MOINET
BOOTH C12
www.louismoinet.com
Mechanical Art in Limited Edition
Les Ateliers Louis Moinet is an independent company based on creativity.
Louis Moinet (1768 – 1853) was a
leading watchmaker. He was notably A.-L.
Breguet’s advisor, and published his famous
Watchmaking Treatise, considered as the
reference of its century. Louis Moinet’s
customers include Napoleon, Thomas
Jefferson, George IV and Alexander Ist.
Today, Les Ateliers Louis Moinet preserve and
enhance his heritage, dedicating their small
handcrafted production to VIPs of our time.
The overall idea of Louis Moinet is “Mechanical
Art in Limited Edition”, combining rare
materials to avant-garde design and stateof-the-art technology. Louis Moinet explores
creative avenues connected with “Mechanical
Art”, which has been the foundation stone
since 1806. The four values contained in
“Mechanical Art in Limited Edition” are:
The uniqueness of Louis Moinet: Creative
watchmaking, Art & Design, Exclusivity.
The uniqueness of Louis Moinet: Embodying
perfect fusion of heritage and innovation,
Louis Moinet is truly unique and different.
Creative Watchmaking: Each Louis Moinet
creation features rare and distinctive
mechanical movements as well as innovative
component solutions.
Art & Design: Each Louis Moinet watch carries
a unique artistic spirit, embodied by creative
design.
Exclusivity: Each Louis Moinet watch bears
the symbols of exclusivity on its caseback.
A star indicates that the watch is part of a
Limited Edition of 12 or 60 watches. The
moon indicates that the watch is unique.
MAGELLAN
BOOTH F04
www.magellan-watch.com
A dynamic awakening!
Created in 2000, Magellan was bought up by Mario G. Nargi in 2010, a transition that
should propel the brand from its current confidential status to the international
renown it deserves. It’s time to reveal a higher profile.
The circular dance of time
Named after the illustrious navigator, the
watches evoking his voyage around the globe.
Fernand Magellan thereby demonstrated that
the Earth was indeed round – a discovery
dating back to 1521 which is clearly evoked
in the original and remarkably accomplished
Magellan Watch concept.
In the models, the hands perform their
own round-the-world journey in a strikingly
realistic manner; they feature an original
shape that moulds the contours of a central
half-sphere representing one of the Earth’s
two hemispheres, around which they turn.
The three traditional hands are enriched by
another patented hand indicating the Sun’s
position above the Earth: by keeping track of
the longitudes appearing on an external ring,
the user can always tell at which point on the
globe it is noon.
The three-dimensional dial is unique in its
kind and called for the development of a
special module on the self-winding base
movement, ETA 2893. The four hands are
considerably raised thanks to an ingenious
system of nested guiding pipes.
The result is a perfectly round case that could
indeed not be any rounder, since even the
bracelet lugs are invisible. Magellan watches
are also crafted from noble materials using
hand-crafted decorative techniques.
From one world to another
The first creation, Magellan 1521, features a
reproduction on the dial of a world map draw
up in this age of discovery. With the Magellan
Earth, the historical world map is replaced by
a photo of Earth taken in 2010, the year of the
brand takeover. An aerial view brimming with
promise for the future.
MILUS
BOOTH F14
www.milus.com
MILUS - The playful spirit of time
Since 1919, the brand Milus strives to achieve an artistic way to measure the
moment and has beautifully represented the outstanding Swiss watchmaking skill of
mechanical finesse, graceful movement and exclusivity.
Milus seamlessly combines unique design
with the most precious materials. Every watch
conveys a sensual sense of freedom and the
Highly Personal credo of the brand – the
luxury of being totally oneself. This philosophy
is dedicated to every day of the year, any hour
of the day and to all cherished moments.
Centuries-old watchmaking tradition
Even today, minute repetition remains one
of the major technical challenges of the art
of watchmaking. Whilst this fine-sounding
complication provided a useful function
prior to the introduction of the electric light,
it today enthuses experts and watch lovers
through its unique complexity.
Designed to indicate the time during the dark
night-time hours, the minute repetition can, on
demand, announce the hours, quarter-hours
and minutes with harmonious sound within the
tiny dimensions of a wristwatch. Pureness of
tone and fullness of sound are the challenges
faced by the experts.
Every minute repetition achieved is therefore
presented as a masterpiece that is held in high
esteem by watch connoisseurs thanks to the
craftsman’s skills and precise attention to detail
during manufacture.
Technical expertise
For Milus, the launch of the TIRION Répétition
Minutes
TriRetrograde
represents
a
significant step. With the complication minute
repetition, combined with the fascinating play
of the tri-retrograde seconds display that
is characteristic of Milus, the company has
achieved a high-precision and very ambitious
timepiece in line with its philosophy and with
an especially «highly personal» mark.
The over 400 individual parts of the clockwork
movement are put together over more than
140 hours of meticulous work by watchmakers
of the highest repute. Each component is
decorated by hand and is tested repeatedly
beforehand in terms of form and composition
in order to optimise the sound quality and the
functional precision of the watch.
PEQUIGNET
MANUFACTURE
BOOTH D12
www.pequignet.com
Pequignet Manufacture: haute horlogerie française
The Lys Royal from Pequignet Manufacture symbolises a renaissance in French
Haute Horlogerie. The home of luxury watchmaking until 1685, France has kept its
connection alive through its famed schools and its mechanical watch experts.
Based in the Jura, the heart of French
watchmaking, Pequignet Manufacture is a
French brand, a watchmaker, a manufacture,
independent and highly skilled, prizing beauty
and high technology.
The Calibre Royal was created in the Haute
Horlogerie laboratories at the Pequignet
Manufacture. During 2011, a large number of
international awards have stood testament to
this true calibre, which is both innovative and
historic.
It offers an 88-hour power reserve, with
no stress on the movement. A world first,
it integrates all the haute horlogerie
complications on a single and unique
main plate, thereby lending the Calibre
Royal collections its compact dimensions,
reliability, elegance and a matchless price
for a work of haute horlogerie with multiple
complications. The calibre boasts 318
components, 316 of which are «Pequignet»
originals; this required 4 years of research
and development, 279 technical drawings,
more than 20,000 dimensions and some 150
tools or matrices for production. Calibre Royal
watches are symmetrical, in the French style,
using large, highly visible complications which
are combined to form a perfectly harmonious
unit. The Calibre Royal also benefits from 9
international patents for the main parts of
the mechanism.
The Calibre Royal has been honoured by the
Japanese press, which gave it the nickname
«Jardin à la française» in a flattering
comparison to a formal garden.
The Rue Royale, Paris Royal and Royal
Triomphe collections have finally brought
luxury back to French Haute Horlogerie. Fine
watch enthusiasts are able to appreciate the
unique advantages of the Calibre Royal.
Right-hand page
Rue Royale model, automatic calibre with
multiple integrated complications, just 5.88
mm in height with Small Second at 4 o’clock,
88-hour Power Reserve indicator, with 72
hour isochronism, Large accurate Moon
Phase and - a world first - large dual Date and
Day window, with 3 instantaneous jump discs,
quick correction using the crown without
corrector and with no prohibited zone.
When technology creates harmony...
PIERRE DEROCHE
BOOTH D05
VALLÉE DE JOUX
www.pierrederoche.com
Watchmaking in the genes
For four generations, the family of Pierre Dubois, founder and CEO of PIERRE DEROCHE,
has passionately cultivated the science of calculating time, a savoir-faire initiated in
1901 by his great-grandfather Marcel Dépraz, founder of Dubois-Dépraz.
He was succeeded by Reynold his son-inlaw, Gérald his grandson, then his great
grandchildren Jean-Philippe and Pascal,
Pierre Dubois brothers. A heritage transmitted
and developed from generation to generation,
and marked by over fifty patents registered
in 110 years. Not only a family of dedicated
watchmakers, but real trailblazers.
More than a brand, Pierre DeRoche is all
about a family spirit, that of the Dubois and
the Dépraz families, living since the 1500’s
in Le Lieu, a small village in the Joux Valley,
in the heart of Switzerland’s watchmaking
region. Today, it is through the Pierre DeRoche
brand that Pierre Dubois explores the boldest
ideas and creates technically sophisticated
and exclusive timepieces, following in his
predecessors’ footsteps.
With their deep horological roots and
knowledge of cutting-edge technology, Pierre
Dubois is committed to the development
of Pierre DeRoche. His business is a perfect
synthesis of family origins and a spirit of
independence, both of which form an integral
part of the Dubois family’s DNA.
Limpid Notes in a Mechanical World
Pierre DeRoche has combined the most
advanced mechanical watchmaking with
subtle musical poetry in its latest creation,
the TNT RendezVous, which displays a double
gong under the sapphire crystal.
Coupled with the striking-mechanism’s on/
off function, this device is unique on this kind
of watch and gives this exceptional timepiece
its intrinsic value. When the alarm is released,
the mechanism reveals its secrets: first, the
fast-and-slow, then the striking mechanism’s
bridge moving into action, and finally the
hammers successively striking the two
«Chartres» chimes (cathedral inspired, the
two gongs turn more than 360° but are of
different lengths).
With a few clear, limpid notes produced by
the best watch craftsmen from the Vallée de
Joux, the TNT RendezVous will remind you of
your day’s appointments. Series limited to
201 in steel-Titanium and to 21 in Pink Goldsteel-Titanium.
PIERRE THOMAS
BOOTH D10
www.pierrethomas.ch
Pierre Thomas: Balance, harmony and purity
With their generously-proportioned models, Pierre Thomas is determinedly modern
and, at the same time, respectful of tradition.
Passion and reason are the watchwords of
the creators of Pierre Thomas. Starting with
movements that used to be manufactured
in the 1870s, they now produce watches
with a refined sense of aesthetics, where the
apparent simplicity reveals a neo classical
flair, and demonstrates completely mastered
technique.
These timepieces, each created individually
and hand-finished in the purest spirit of
Swiss artisanal watchmaking, combine
noble materials, modern comfort, harmony
of finishes and a balance between past and
present.
The blend of hues and materials underlines
their desire to respect tradition in their
products, with the little added bonus that
they are authentic 21st century creations.
Creation of a unique model
In line with their previous creations, Pierre
Thomas’ watchmakers are proud to unveal a
unique piece of their Tourbillon XXL model.
Showing a dial decorated with a chiselled
mother-of-pearl, this watch is a pure work of
art.
The salamander, animal symbolizing pureness
and fire, often appears in the bestiaries in
the period of Middle Ages already. For the
alchemists, this amphibian is the essential
element for the success of the transmutation
of lead to gold.
Emblem of King François 1st, representing
purity, the salamander fits perfectly to the
sobriety of the crafted watches and inspired
Pierre Thomas creators.
This Tourbillon XXL - which is manufactured in
Pierre Thomas workshops and which completes
the historical movement from Fontainemelon
dated about 1870 – is magnificently brought
to light by this unique and exceptional dial.
Built in black and white mother-of-pearl, inlaid
and chiselled, this ornament reflects, according
to the glance, all the rainbow colours.
The case of this jewel is in red gold and brings
to life a high quality 19-ligne mechanical
movement, with a 21600 Hz frequency and a
power reserve of 2.5 days.
More than ever, the Pierre Thomas brand
shows its know-how in manufacturing elegant
and exceptional watches.
QUINTING
BOOTH C07
www.quinting-watches.com
Quinting, watchmaking Revolution
Quinting is the only watch manufacturer in the world to have developed and patented
a totally revolutionary movement made up of transparent sapphires.
Thus making Quinting watches impossible
to copy. Quinting watches are the only 100%
transparent watches in the world. This
mysterious movement was a dream of all
watchmakers that was deemed impossible.
Five engineers embarked on a journey that
required 15 million dollars of investment and
7 years of research and development.
Quinting’s newest collection is the Art
Collection. It gives a form to imagination for
all customers. Quinting’s skilled artists can
realize any idea of the client on the blank
canvas that is Quinting’s sapphire movement.
All artistic dreams of our customers can
come to life on the 100% transparent dial of a
Quinting watch.
In 1999 this once unconquerable challenge
was met, and the first 100% transparent
chronograph, unique to the world, was born.
Quinting’s clients include Bill Clinton, Kofi
Annan, Vladimir Putin, Sepp Blatter, and the
Swiss Government. For personalities like
them Quinting created the Dove of Geneva
Collection. It bears the effigy of dove, the
universal symbol of peace and was released in
a limited edition of only 192 pieces, the same
number as the United Nations’ total number
of member countries.
In 2012 Quinting releases yet another first:
The Moonlight. Quinting created a movement
exclusively for this watch, the only “true”
moon phase watch. It is the first in the world
where the moon revolves around the earth,
accurately showing its phases. Meanwhile,
every hour a comet shoots around the earth
and the moon, always ready to be wished
upon. This limited edition is composed of
360 unique pieces, representing the 360
degrees of the earth. Each piece will have a
different view of the earth, painted by hand
with enamel.
“If I wear a Quinting watch, it is because it is
the symbol of the Swiss tradition of horology
and its future,” citation from a Swiss President
REGLISSE
BOOTH N04
www.reglisse.ch
An ode to freedom… with a distinctly personal touch
Reglisse arose from a meeting of ideas: those of people in the refined timepieces and
Jewelry milieu. Reglisse is a brand in tune with its times. Reglisse is a genuine trend
book at the crossroads of fashion and luxury influence.
The free Reglisse spirit
Reglisse has a touch of fantasy, a bold
personality and a sense of detail with a
delightfully quirky viewpoint.
Reglisse approach humorously cultivates
the contrasts between a sober, clean-lined
style and an aesthetic of change making play
with materials and colors. Reglisse takes the
form of a game between a wealth of easily
adaptable materials and assembly styles,
with colorful lines, daring combinations, a
playful approach and delicious details that
awaken senses and imagination alike.
Reglisse: fun luxury
Reglisse enables a woman to explore every
facet of her personality and mood, giving rein
to the child-like, romantic and alluring in her
by imbuing daily life with fresh enchantment
and beauty. It reconciles her cravings for
seduction, change and fantasy.
It is an extension of herself, a mirror of her
personality, an embodiment of her secret
desire to make play on her own character –
always with a touch of mischievous irony.
The philosophy behind the jewelry
All Reglisse jewelry can easily be adapted
and changed around now covered by an
international patent exclusively owned by
the brand. Every item of Reglisse jewelry
is conceived, designed and produced in
Switzerland. It has the ultimate “Swiss Made”
stamp. The first ring of Reglisse jewelry is a
finger ring consisting of a ring with multiple
decorations dancing freely between two silver
925 rings, subtly attached to a support ring.
Reglisse jewelry constantly evolves, extending
its family and absorbing the new codes of its
times. A highly contrasted world fostering the
subtle, daring use of colors and materials in
total keeping with the design.
REUGE
BOOTH A04
www.reuge.ch
Reuge - think outside the box
Since 1865 a true manufacture in the heart of the Swiss watch industry, REUGE has
a very rich heritage.
For almost 150 years, pieces of art are produced
by skilled craftsmen who pass their knowledge
from generation to generation. Unique in the
world creating what used to be called simply a
music box.
Today REUGE has three main areas of business
1. Collection 1865 : a true mirror of the traditional
know-how of REUGE, prides itself on the inlay
of precious woods and classical aesthetics.
2. Contemporary Collection: collection of two
lines aimed at an audience in search of
aesthetic innovation. Lounge: spirit of an
ornament and object of art and Studio: a
laboratory of ideas
3. VIP / Corporate: Head of states, exclusive
companies, individuals searching for high
end, personalized gifts.
REUGE today complements well high end watch
and jewellery shops and allows them to extend
their turnover with existing and new customers.
The way REUGE typically operates goes
well beyond selling simply a product from a
catalogue. The catalogue gives a base of the
craftsmanship, but in all VIP business we do
have extensive research and discussion with
and for our partners.
A REUGE music box will always be created based
on the DNA of the customer, his corporate
philosophy. The emotion, the message must be
easily identified when seeing the customized
music box. Whether it is done with wood
(or other material) having a link with the
geographical area or the business, whether
it is a special melody for the event or even a
completely new shape of the box: luxury in
the REUGE spirit means: luxury of listening to
the customer, luxury to allow the customer to
really create a product rather than simply use a
standard item.
If you have VIP customers in your field of
activities, yet are looking for a new way to get
a top quality, unique and individual product,
please do contact us.
iReuge
A typically REUGE approach: bold and outside
the box. The tradition of 1865 with the
technology of today. You arrive at your desk and
you put your iPhone on the iReuge. iReuge will
charge the battery (by induction) and, when you
phone vibrates, it will play the music box rather
than the ring tone.
RGM
BOOTH A06
www.rgmwatches.com
History in Watchmaking
RGM was started in 1992 by American Watchmaker Roland G. Murphy, and ever since
he has been “Making History in Watchmaking” here in America. This simple phrase
helps explain much of what takes place at RGM Watch Company.
In a little more than a decade, RGM has
become a well-known brand among watch
afficionados and collectors. We produce only
a few hundred watches a year, along with a
small number of made-to-order timepieces.
While we are constantly striving to produce
special timepieces, such as the Caliber 801
and the Pennsylvania Tourbillon, we ensure
that the great traditions of fine watchmaking
remain in focus. Modern manufacturing
technology exists side-by-side with antique,
hand-operated machinery.
Hand-blued screws and hand-polished
components are right at home among the
close tolerances afforded by mechanized
machines. Our mission is to offer the best
watches to our customers, not only the best
watches made in the USA, and we believe that
this requires equal efforts to improve current
methods while at the same time preserving
tradition.
The RGM web site offers much insight into
our customer service ethos, as well as our
products. Read the interviews, admire the
custom-built watches, watch the films, and
you will begin to understand why RGM has so
many admirers and repeat customers. Having
a custom watch can be very rewarding for the
owner.
It is extremely gratifying knowing that he is
wearing a unique, custom-made watch and
that he was personally involved in every step
of the design process. That is why people who
buy an RGM watch often return for another,
utilize our repair and restoration services, and
tell their friends.
The location of RGM Watch Company, a small
town in a friendly rural region, is no accident.
The old-school approach to dealing one-onone with people is instilled in RGM, and is a
reflection of where we live as much as where
we work. Likewise, there is great pride in doing
a job the right way and providing great value.
RGM is proud of manufacturing watch parts
and cases in Pennsylvania, USA. In the 1880’s,
the great age of modernized watchmaking
began in America. Today, both history and
watchmaking are alive and well at RGM.
RSW
BOOTH G14
www.rsw-swiss.com
The passion has a name
RSW, a brand of RAMA WATCH SA, imposes a futuristic vision within the watch industry
and the top-of-range-segment.
RSW is known to be one of the top
contemporary brands in the watch industry
today. Its identity, different and coherent
and its atypical style quickly convinced
and enriched a market saturated with
industrialized products, becoming one of
the first brands to enter to the pantheon of
pioneers of the 21st century. RSW is alive and
liberated in phase with the various forms of
contemporary artistic expressions.
Mission
RSW is developing the conceptual approach
of its creations and intensifying the position
of its strategy in perfect harmony with the
changes in the watchmaking trade.
Product
Today, the RSW collection is composed of
exclusive and conceptual product lines with
a very high level of quality and an extremely
strong identity.
Historical background
1914: The brand is founded.
1999: The Sumo automatic line is created.
With this model RSW enters the age of the
Swiss watch making tradition with its first
automatic piece.
2001: The introduction of the Lady Liberty
line was the first piece of the RSW jewellery
& watch line concept dedicated to women.
This model became to this date the most
emblematic piece of the brand.
2005: The automatic chronograph Nazca is
inspired by the famous Peruvian perspectives
of Nazca.
2007: Crossroads has joined the family of
automatic timepieces in the RSW collection.
This piece is also flanked with the now famous
crank crown patented system that is used in
several of the RSW lines.
2008: RSW consolidates its reputation of
outstanding design in developing the model
«Outland» with its unique avant-garde approach.
2009: RSW introduces the line High King
capable of seducing traditional watchmaking
connoisseurs fond of progressive timepieces
designed for everyday refinement including a
Tourbillon limited with 25 pieces.
2011: The “Volante” and limited series of
“Outland P.C.B” enter into the circle of the
RSW collection.
SAINT HONORÉ
BOOTH K05
www.saint-honore-paris.com
OPERA: Glamour Symphony
Spring promises to be a highly-glamorous season with the new Opéra watch from
SAINT HONORE.
Since 1885, SAINT HONORE has been
renowned as a Trendy Watchmaker
synonymous with the world-famous “Paris
style” and has created collections of unrivalled
design. From Paris to New York and Tokyo to
Dubai, the brand’s exceptional watchmaking
expertise exerts an irresistible attraction on
those who love contemporary timepieces.
Backed by Swiss Made quality, a unique spirit,
high-status materials and bold finishes,
SAINT HONORE offers watches, jewellery
and accessories that embody and interpret
today’s desires. SAINT HONORE is a truly
global brand with a presence in more than 50
countries and is a fast growing style icon and
a creative force to reckon with.
SAINT HONORE is exploring a new facet to
femininity with Opéra, a watch and constant
companion. Sophisticated or lightweight
depending on the time of day or night, Opéra
is a delicious mix of emotions and freshness.
It personifies seduction through its blend of
watchmaking know-how, play of materials,
sizes and colours and the magic of diamonds.
The totally-round case conjures up softness
and femininity and underlines the exclusivity
of this model with its two different versions 33 mm and 37 mm.
But the star attraction is without question
the magnificent “Eclair” executions. Loyal
to its pioneering traditions, SAINT HONORE
presents exclusively immensely precious
bezels and dials, magnified by a unique «pavé
of diamonds»-style work. These “Eclair”
versions are truly exclusive and give Opéra
an originality never seen before. The Roman
numerals hovering between elegant and
simple and their layout reveal a whole new
type of classicism.
A particularly clever system makes the
Opéra watch straps easily interchangeable
(including the steel strap). Change them when
you feel like it! A wide variety of materials leather, satin and metal - and colours are on
offer.
The new Opéra is also available in more sedate
versions, exuding a totally feminine presence
full of grace.
SCATOLA DEL TEMPO
BOOTH D08
www.scatoladeltempo.com
A passion from the start
Pioneers in their field, Scatola del Tempo winding watch boxes, thanks to the accuracy
of the finishing and the most advanced technical solutions, are the ideal devices in
which to preserve and protect important timepieces collections.
•
The inventor of watchwinders, patented
since 1990
•
Born thanks to a brilliant idea and with
the co-operation of the most prestigious
watchmaker brand in the world
•
Collaborations with all
important watch brands
•
More than 50 models available in several
materials
•
Entirely hand made in Italy with Swiss
motors and technology
•
Very best quality materials, elegance and
attention to details
•
Exclusive customized models
•
Known worldwide
•
Accurate and efficient
customer service
…who else?
the
after
most
sale
The winders were born back in the 1990 from
a genial idea of Sandro Colarieti, founder
of Scatola del Tempo® and big collector in
search of something exclusive to store his
own watches.
That’s why he began to develop the first watch
winder on the market, with the collaboration
of the Patek Philippe maison.
We’re talking about rotating watch boxes
created to guarantee the recharge of
automatic watches, in order to maintain not
only the time but also the date, a key element
in the perpetual calendars. All thanks to a
micro motor, operated by a chip and powered
by batteries or by an adaptor.
They are entirely hand made in Italy with first
quality natural materials, for a choice without
any compromise.
TELLUS
BOOTH K01
www.tellus-watches.com
“Le temps, entre parenthèses”
Parenthèses by Tellus’ exclusive design is protected by a utility patent for the closing
system of the watch. It features a unique watch case made of five pieces. Sapphire
glasses on top and bottom, a cylindrical case body, and two “brackets”.
Tellus was founded in 1926 by Wilhelm Ulrich,
and has carried its dignity and quality through
the decades, uniting experience and tradition
in the craft of the Swiss master watchmakers.
The Tellus brand presents different lines,
most notably the Parentheses collection.
Parenthèses is an original and innovative
watch. Besides being a top-of-the-line
designer watch, it is distinctive for its
interchangeable case. Whether in plain
stainless steel or encrusted with diamonds,
the case is streamlined, with five parts ; a
sapphire glass face, a cylindrical case body, a
transparent bottom revealing the automatic
movement, and two interchangeable brackets
that enclose the case.
Stormer is the latest and refined variant of
Parentheses.
The slenderness of the Stormer collection
makes the watch simply elegant. The nine
pieces of its case and the diamonds in the
screws shape it as an exceptional jewel to be
worn by women and men.
The Stormer is distinguished from the other
Parentheses models by its 4 additional
elements, which allow further color
combinations.
The different parts of the watch are available
in black chrome, yellow or rose gold, or simply
in steel.
The elements are set on the case, thanks to
8 screws of two different sizes, each of them
decorated with a precious stone, in harmony
with the watch, rubies, sapphires, emeralds,
or simply diamonds.
Tellus offers an in house designed screwdriver
to tighten or untighten these ornamented
screws, to change the parentheses, the
additional elements or the screws, without
damaging them.
WATCHe
BOOTH N01
www.watche.ch
WATCHe «The Mobile Watch»
A link between mechanical, watches and the Smartphone. Combination, gathering,
fusion, union of different current styles.
The We was devised and designed by Luc
Pellaton, native to Chaux-de-Fonds and
grandson of Eugène Pellaton, watchmaker.
He devised this watch from his mechanics
and computing engineering experience, and
his infinite passion of clocks and watches.
The We is an aluminium support/skin of
Smartphone with an integrated mechanical
watch movement that can be carried or put
in bridge mode.
Designed for a large audience, included
design and technology lovers, the We belongs
to the totally new and technical filed.
His Mobility is one of its valuable benefits:
•
his indexed arm help to guide the
Smartphone in different positions
(recharge, office, transport, photo).
•
his rotating case allows setting the time,
the wind watch and observe the process
from different angles.
•
using a small allen key,
•
unscrew the holder may at will the watch
from its support base to place it on
another medium for this purpose.
100% Swiss Made product: devised, designed,
made and combined in Switzerland
The We is available in several versions, We1S :
apparent mechanism, We1 : dial and needles
and We2: desktop version. The We may be
separated from the skin for standalone use
on a support independent of a Smartphone.
WELDER
BOOTH F10
www.welder.it
Welder since 2075
The inspiration behind the creativity of Welder watch was how travelling through
space-time would become reality by the year 2075.
Most watch brands project their past into the
present. Welder is the opposite. It aims to
project the future into the present. The name
Welder represents: the welding of emotions
between people, the welding of time and
space, when travelling through space-time is
likely to become a reality by 2075.
The Welder watch, designed by Italo Fontana,
encapsulates a timeless feature of ageless
identity and size. All the watches belong to
the same family in its large offering variety.
The three-dimensional feature of the dials
is a reminder of the layers of space and time
between the present and 2075.
New series
Welder K22 : Sculpted into matt steel, the
case can be coated in an oil-slick-blue PVD
coating that protects from scratches and
scuffs. The endlessly deep dial with its cliffedge numerals is built over a simpler-isbetter movement. The straps are made from
a fully cut-through type of coloured silicon so
that you never lose your shine.
Welder K29 Camouflash : The K29 Series has
adopted 3 new brothers to their family. With
cases created from Welder’s new PVD coating
techniques, we have been able to create
green, bronze and blue steel on a 3-timezone dial.
Welder K32 : In creating the new K32
Welder family, Italo Fontana redesigned the
triple-time zone concept. A singular watch
containing three movements is not new to
Welder, featuring three dials superimposed
on a 53mm face. However, the K32 features
its third dial on the case edge.
Welder K33 : The K33 features a new coloured
PVD technology in red, blue and purple. The
Welder trademark left hand chrono sits
embedded in these jewel tones; a stark
contrast to the black 316L PVD steel case.
ZANDIDOUST
BOOTH J05
www.zandidoust.com
Zandidoust: Made-to-Measure Craftsmanship
For over 40 years Ali Zandidoust has been inspired by the Orient in designing
prestigious timepieces that only a craftsman’s eye – and hand – can master.
Craftsmanship is something Ali Zandidoust
knows all about. The Geneva-based Iranian
has been a master of traditional jewellery
techniques for over 40 years. The eponymous
brand-founder is greatly appreciated by
Middle East clients, and enjoys blending the
techniques of jewellery, setting and engraving
when designing his exclusive timepieces.
Ali Zandidoust qualified as an engraver and
setter in 1965. He was passionately interested
in jewellery design, and soon founded his first
workshop in Iran. The exceptional pieces he
produced enjoyed great success among the
public and before long he had no fewer than
fifteen people working for him.
From the Block
But the political and financial crisis which hit
Iran in the 1980s forced Ali Zandidoust to move
abroad. He settled in Geneva, and began his
professional career in Switzerland by working
for the watchmaking industry. After opening
a jewellery workshop in Geneva, he founded
his own watch firm in 1991 – aiming to unite
the three techniques (jewellery, setting and
engraving) he has long mastered with such
brio, so as to express and share his emotions
through the design of luxury timepieces.
His approach is highly original. Unlike a poet or
painter, Ali Zandidoust does not take a blank
sheet of paper as his point of departure. He
never works from drawings or sketches. Quite
the opposite: the creative process starts with
no more than a rough piece of metal, which
he sculpts from the block using a file, saw or
chisel.
Impossible to Fake. So it takes the eye, and
the precise gestures, of an experienced
craftsman to master the design of exclusive
Zandidoust timepieces – which makes faking
them impossible. «The distinctive curves and
forms of my designs cannot be reproduced
on an industrial scale, even with the use of
modern equipment,” explains Ali Zandidoust.
“You can only fake such designs by hand.”
Forgers do not care to take that risk.
ZANNETTI
BOOTH F09
Z A N N E T T I
H A N D M A D E WA T C H E S
www.zannettiwatches.com
We turn your time into precious
Zannetti has inherited an important commitment, which is based on a constructive,
conceptual and uncompromising philosophy.
The technological excellence of its timepieces,
along with the precise hands of skilful
watchmakers and craftsmen, contributes
in creating unique and highly distinguishing
Zannetti examples
The art of the goldsmith and the watchmaker,
which flourished in Rome had several
extremely fortuitous high points in history.
The imperial excesses of the 16th and
17th centuries lent great impetus to these
activities. Commissions were ordered
essentially by the highest ranks of the
ecclesiastical hierarchy and noble families.
Production in Rome concentrated mainly
on ritual and sacred objects and increased
considerably when there were special events
such as Holy Years.
In past decades, artisans workshops were
located mainly in Via del Pellegrino: and
indeed, in 1680 it was officially compulsory for
those craftsmen to live and have workshops
in surrounding streets.
Zannetti has continued to extend this
tradition, by operating from a personal
watchmaking laboratory in premises in Via
Monte d’Oro, in the Campo Marzio area in
Rome. The philosophy which animates these
workshops which even today remind of
‘times past’, is that only the best craftsmen
can produce watches which are unique and
impossible to copy, such is the high inimitable
quality of the finishing touches.
In these ‘antique’ workshops can be
found a huge variety of skilled craftsmenwatchmakers,
engravers,
goldsmiths,
jewellers, chisellers, miniature artists,
designers, face and back makers, mechanics
and engineers. The harmony of the old
style workshop is in direct contrast with the
modern methodologies and quality control
standards implemented there.
Each individual craftsman is free to use
manual and technical skills in a spirit of
maximum creativity, each one contributing
to the creation of a timepiece which will be
unique and destined to become part of the
private collections of watch fanatics spread
across the five continents.
www.watchonista.com
YOUR
WATCH COMMUNITY
+
SHARE YOUR WATCHES AND KNOWLEDGE
+
MEET WATCH FANS AND PROFESSIONALS
+
REVIEW WATCHES, COLLECTIONS AND IMAGES
+
SYNDICATE YOUR CONTENT AND FOLLOW MEDIAS
WATCHONISTA IS THE FIRST SOCIAL NETWORK FULLY DEDICATED TO THE WORLD
OF WATCHES AND ALLOWS EVERYONE TO CREATE THEIR OWN UNIQUE WATCH UNVERSE.
SET UP YOUR PROFILE, SHARE YOUR TIMEPIECES VIRTUALLY,
GET THE LATEST NEWS AND CONTRIBUTE BY BRINGING YOUR PASSION TO THE COMMUNITY.
Horological Academy of
Independent Creators (AHCI)
ANDERSEN GENEVE
BOOTH G08
www.andersen-geneve.ch
The Watchmaker of the Impossible
ANDERSEN GENÈVE makes your horological dream coming true.
Svend Andersen, sometimes named «the
Watchmaker of the impossible» surprises the
world with amazing creations and inventions:
world smallest calendar watch, world time
watches, “EROS” most animated horological
automaton ever made, first wristwatch
with “SECULAR PERPETUEL CALENDER”
programmed for 400 years.
In 1969 he made, as a hobby, his first Bottle
Clock which was exposed at the «Montres et
Bijoux» Show. This was the very exploit that
had brought him the renown of «Watchmaker
of the impossible» as it was mentioned in the
international press. Indeed, nobody had ever
realized such a clock.
Patek Philippe got interested in Andersen’s
creations and in 1969 he joined their Atelier
de Complications. In 1979 he started as an
independent.
The first success of ANDERSEN GENÈVE,
followed by many others: First World Time
Watch «Communication» followed by a
special subscription series «COMMUNICATION
24» of which his Highness the Prince Consort
Henrik of Denmark wears the No. 1.
Another of Svend Andersen’s achievements
has been the «MONTRE A TACT» which
allows reading time without turning the
wrist is the most perfect support for unique
or personalised artwork such as engravings,
miniature paintings or stone settings.
Also more than 36 unique watches created
according to customer desires were realized
in the Ateliers at the Rhone riverside. The lady’s
watch «Montre à Tact REGINA» set with 8.74
c. diamonds participated at the «Grand prix
de l’Horlogerie de Genève». Now is realized
also the weekly “QUODTIDIANA” with one week
turning dial. Andersen has created several
exceptional World Time Watches, starting
with the «COMMUNICATION 24» in 1985, the
«CHRISTOPHORUS COLUMBUS» in 1992, the
world thinnest World Time «MUNDUS», the first
World Time Chronograph and the history telling
«1884», just mentioning the most important.
Now comes the 12th creation of World
Time Watches by ANDERSEN GENEVE:
“COMMUNICATION 750”. The central dial of
blue gold turns once a day and shows the
24 time zones facing 30 names of important
cities on the five continents.
ANTOINE PREZIUSO
BOOTH G08
www.antoine-preziuso.com
An informal approach
Backed by 30 years of independent experience, and heir to 250 years of horological
savoir-faire, Antoine Preziuso has forged a pioneering path through the watchmaking
world – in terms of the materials he uses and his vision of what a timepiece should be.
Drawing on a heritage of time-honored
technical excellence, yet spurning the
dictates of convention, he has produced a
series of exceptional creations that are now
sought-after by watch-lovers and timepiece
specialists from around the world.
And, for the last two decades, Antoine Preziuso
has broken new ground by incorporating very
rare fragments of meteorite* into some of the
exceptional de luxe watches he has designed
since 1991.
This link to the universe helps these watches
illustrate, in unique fashion, the relationship
between Time and Space – a relationship this
Creator of Timepieces is constantly exploring,
as he produces tourbillons and invents
innovative displays.
The brand’s top-of-the-range positioning
enables Antoine Preziuso to limit production
and maintain full control over the quality of
both the watches themselves and relations
with clients – ensuring a fully-customized
service from watch-lovers, for watch-lovers.
A special relationship
Watch professionals… watch collectors…
timepiece connoisseurs… all those who love
skilled craftsmanship and attention to detail…
Antoine Preziuso’s friends and clients share
the same passion for exclusive luxury watches
with a difference!
*from the Gibeon meteorite found in Namibia in 1838 and the
Muonionalusta meteorite discovered in Sweden in 1906
JEAN KAZES
BOOTH G08
www.ahci.ch
Sculptural Clockmaker
Born in 1930, he has been trained as a precision mechanic and later graduated as a
technical teacher.
After several years of work as a professional
machine manufacturer, he acquired a degree
in mechanical engineering.
The click happens when a friend asked him to
repair his Morbier.
By doing so, he was caught by the virus of the
clock making that never left him.
He decided to use the mechanics of these
clocks that have crossed the centuries and to
create timeless works of art.
He is so invested in this passion that his whole
being is reflected in his work. He has created
his own style and turns a simple clock into a
mechanical sculpture with a unique beauty.
His training as a mechanical engineer allows
him to control the functional parts of the
clock, to hide it and to magnify its aesthetic
parts. His clocks are true sculptures, beautiful
works of art with a unique style.
In 1972, to satisfy his creative needs, he left
teaching and became independent.
Member of the AHCI since 1988, he is one of
its jewels. His creations are appreciated by
both connoisseurs and the general public, for
the beauty of the mechanical development.
Recognized by his peers, the leading brands
and the largest clock stores around the world
are proud to own and display the clocks of
Jean Kazes.
His wall and table clocks with or without
complications, small or large (the largest is
in the Guinness Book), single models or small
series, the work of Jean Kazes is unanimously
appreciated worldwide.
MARC JENNI
BOOTH G08
www.nobeltime.com
“The family tradition continues”
Marc Jenni never wanted to be a watchmaker. “I did not want to follow the footsteps of
my father and grandfather and become yet another watchmaker” Marc Jenni points
out. “However, his natural curiosity guided him to make a one week stage with Paul
Gerber in Zürich”.
This one week was enough to awake his
enthusiasm for the profession of watchmaking.
At the age of 16 he started his watchmaker’s
apprenticeship with Paul Gerber and soon
was confronted with the complexity of
alarm functions, tourbillons and other watch
complications.
After completion of his apprenticeship, he
moved to a « distant land », more precisely to
Tiffany & Co. in New York, and there gained his
first international experience.
In 2008 Marc Jenni felt ready and started
with the design of a watch construction that
was turning around in his mind for years, “the
redefinition of the conventional crown system.”
Thanks to the AHCI he was able to present
his first creation at the Baselworld 2010; the
“Prologue”. Pure and authentic lines, aesthetic
simplicity and mechanical ingenuity; this is
how the “Prologue” has been described since
its appearance.
Driven by creating new watch functions and
displays Marc found himself a challenge when
he was shown a couple of pocket watches
dating back to 1780, and intriguingly, signed by
one Johann Jacob Jenny! Having established
that the watches were indeed the works of
his own ancestor, Marc Jenni then translated
the unusual day indicator which used the
astronomical planetary symbols to mark the
equivalent day of the week into a contemporary
timepiece. This indication is not commonly
found on a wristwatch nowadays.
Marc Jenni’s new “JJJ” displays the now familiar
triangular motif with ‘Time’, ‘Date’ and ‘Wind’,
to indicate which function you are adjusting or
using, as debuted on the “Prologue” model.
Behind the chosen alias “JJJ” hides the
epitome of the horological activity of the Jenni
family. The abbreviation stands for Johann
Jakob Jenni, the oldest known ancestor of
the family, who practiced the profession of
watchmaker around 1780 in Glaris.
“I don’t regret having chosen this profession”
Marc Jenni reiterates, “It is a grand pleasure
to invite you to accompany me through this
time of discovery as I open new chapters in the
years to come.”
Notes
Notes
no compromises / The creation of something totally new, something really special,
is our vision. All timepieces only use internally developed movements.
Notes
Their construction justifies our claim of not only developing particularly long-lived
tribute to time / www.hwm-watch.com
movements, but of also achieving previously unheard-of precision.
Viator / cal 840
Notes
CHANG E. YO U CA N .
ICE-CHRONO
COLLECTION
Notes
Swiss Icon Watch
THE SENSUOUS WATCH, SMOOTH AND ERGONOMIC
Big date chronograph in black titanium and red gold,
Vallée de Joux automatic movement with manufacture-made complications,
360° oscillating weight, domed sapphire crystal, ∅ 44 mm, water-resistant to 100 m.
CLUB 100 – Limited edition
www.jordiwatches.com
Notes
Notes
Notes
Secure what you care about
Direct CRM enrichment
Anti-counterfeiting
solution
Online sellout control
and reporting
Grey market & warranty
fraud control
Learn more at www.wiseauthentic.com
Notes
Depuis 1974, Valimpex offre des services de toute première
qualité dans le domaine du dédouanement, de l’entreposage
et du transport international d’articles d’horlogerie
et de bijouterie, de pierres et de métaux précieux.
Notre politique est basée sur de nombreuses
années d’expérience, la compétence de notre
personnel, nos équipements spécialisés
et un réseau d’agents professionnels.
La Politique de notre société repose sur les piliers suivants :
Sécurité, Respect de vos instructions,
Confidentialité, Solutions sur mesure
www.valimpex.ch
Valimpex S.A. - C.P. 1108 - 1211 Genève 5 – Aéroport
Credit Photo
T +41 22 791 02 21 - info@valimpex.ch
Public Relations
VIP Management Solutions
www.luxeco.ch
FLOORPLAN
D 01
N 01
M 01
F 01
K 01
John Isaac WATCHe
Evilard
Watch
Agresti
Tellus
i
ud
A
F 03
G 03
D 04
A 04
N 04
Les
Millionnaires
Lounge
Reuge
Magellan
Brera Orologi
F 04
C 05
J 05
Pierre
DeRoche
Geovani
G 04
D 05
Badollet
K 04
Reglisse
Ice-Watch
K 05
Gangi
Zandidoust
Saint
Honoré
A 06
Time Square
RGM
A 07
Dietrich
C 07
D 07
F 08
Quinting
219
C 08
Scatola Del
Tempo
D 10
Nespresso
Claude
Meylan
F 09
J 08
G 09
Zannetti
Pierre
Thomas
H 10
Welder
D 12
Louis Moinet
Pequignet
Manufacture
Clerc
Genève
F 12
Alpina
Genève
Frédérique
Constant
Ateliers
DeMonaco
ENTRANCE
The Avenue
ORGANISERS OFFICE
CLOAKROOM
C 14
deLaCour
D 14
Jordi Swiss Icon
Cabestan
Louis Erard
PRESS
OFFICES
C 12
Ladoire
K 08
Cyrus
F 10
Press
Racks
REGISTRATION
AHCI
Arcadia
K 07
Heritage
Watch
Manufactory
D 08
Antoine
Martin
C 10
J 07
G 08
F 14
G 14
Milus
RSW
Caviar House
Lounge
SEE YOU IN 2013 !
www.geneva-time-exhibition.ch

Independent Watchmakers

Transcription

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