ONPHA ADVERTISING - Ontario Non

ONPHA ADVERTISING
2016-17 MEDIA KIT
ONPHA ADVERTISING
OUR READERS
Our QuickConnections magazine is distributed to more than 2,300 housing professionals and our e-Alert
newsletter is emailed to about 5,000 subscribers each month.
In June 2014, we sent out a Reader Survey. Here’s what we learned.
What is your primary source of non-profit housing news and advice?
Quick Connections magazine
ONPHA E-Alerts
ONPHA website
My service manager or transfer ministry
The Housing Services Corporation
Print publications by orgs other than ONPHA
Social media
Local, national or international news sites
Other
50%
46.3%
33.3%
22.2%
16.7%
3.7%
3.7%
1.9%
1.9%
*many respondents selected
more than one option
Please indicate your interest in the following article types
Case studies and “how to” stories
Challenges in the non-profit housing sector
News related to the non-profit housing sector
Articles about public policy & outreach
Opinion articles about non-profit housing
Profiles of non-profit housing staff members
Profiles of non-profit housing tenants
84%
81%
78%
34%
25%
22%
6%
*many respondents selected
more than one option
What best describes your position?
Property Manager
Executive Director or Senior Manager
Manager
Front line staff/tenant support worker
Maintenance worker
Other
48.1%
25.9%
7.4%
3.7%
0%
14.8%
*other included Board members,
founders, planners and tenants
READER GENDER
19%
81%
male
female
READER LOCATION
2% Outside
Ontario
Northern
Ontario
26%
READER AGE
0%
<25
65% 13%
2% 19%
35-49 50-64
25-34
65+
Eastern
Ontario
19%
Central 15%
Ontario
Southern
Ontario
28%
9% GTA
QUICKCONNECTIONS
MAGAZINE
Reach potential customers in the non-profit housing sector!
Our news magazine is distributed to more than 2,300 subscribers,
many of whom consider the magazine to be their primary source
of non-profit housing sector news and advice. According to our
June 2014 reader survey, more than half of subscribers share QC
articles with their coworkers.
Our readers include property managers, senior managers,
maintenance workers, and front-line staff who work with tenants
and people applying to live in non-profit housing.
We’ve gone digital
Quick Connections is now a blog-style web page that we actively
promote by email and social media channels.
This digital format provides a more nimble way of connecting our
readers to sector updates and to advertisers like you.
Readers can:
share articles on social media
comment on blog posts
print or save individual articles for future reading
Click on links to go straight to our advertisers’ website or
other promotional page
We track the number of people who visit the website, what pages
and articles they’re most interested in, and how many times users
click on advertisements and sponsored content.
To get the most out of your ad in this new format, we recommend
keeping your word count brief (about 10 to 30 words), direct and
include an invitation for readers to call or visit your website for more
information.
If you have any questions about the change in format, please contact the Communications
team by emailing communications@onpha.org or calling us at 1-800-297-6660 ext.113.
QUICKCONNECTIONS
MAGAZINE
Two new ways to reach purchasers in the housing sector.
OPTION
A:
Display advertising:
Advertisements will be sold on a monthly rotation.
ONPHA will provide ad specifications (dimensions,
color space, etc.) and the advertiser will supply
the advertisement and the web address for clickthrough.
A maximum of three ads will be displayed at once.
Small ad: sidebar (300 x 125px)
Large ad: footer (600 x 125px)
Large ad: sidebar (300 x 450px)
$50
$100
$100
ONPHA recommends png or jpeg file formats.
OPTION
B:
Sponsored content:
SPONSORED
CONTENT
Sponsored posts will be written by advertisers, in consultation with
ONPHA staff members. All sponsored posts will be clearly labelled as
paid, advertorial content. Posts will average 200 to 300 words. ONPHA
will include up to one sponsored post every two weeks. Sponsored
posts should be relevant and interesting to QC readers. Posts can
include video or up to two photos. Posts can also include up to three
hyperlinks.
Unlike advertisements, which disappear after their run, sponsored
posts will be available in the Quick Connections archive for as long
as the magazine is available online – this helps future readers learn
about your company. Posts will be amplified through ONPHA’s social
media channels and will be included in the monthly Quick Connections
e-digest.
Sponsored post (up to 300 words) $250
Sponsored posts could take several forms:
• Product reviews and comparisons
• Guest columns, e.g. “ask the expert”
• Lists of tips or best practices
• Announcements
• Other styles, to be negotiated with QC editor
DISPLAY
ADVERT
OPTION
C:
Bundle up!
Combine a large
advertisement with a
sponsored post and save
$50!
Bundle $300
QUICKCONNECTIONS
MAGAZINE
Appearance of advertisements
DISPLAY AD DIMENSIONS:
POST:
SIDEBAR:
300x450
SPONSORED
CONTENT
SIDEBAR:
DISPLAY
ADVERT
300x125
DISPLAY
ADVERT
300x450
FOOTER:
SIDEBAR:
300x125
DISPLAY
ADVERT
600x125
FOOTER: 600x125
ONPHA e-ALERT
E-NEWSLETTER
Put your stamp on ONPHA’s bi-weekly emails.
ONPHA offers advertising space in its e-Alert newsletter, which is distributed to about 6,000 subscribers every two
weeks. Our subscriber list includes housing providers, service managers, and others connected to the non-profit
housing sector.
OPTION
A:
OPTION
Display advertising:
B:
Advertisements to a maximum of 100 x
200px, appear in the sidebar, beneath the
list of stories. Ads are clickable and will link
to an advertiser’s website.
A maximum of two sidebar advertisements
will appear in each issue.
E-Alert ad: (100 x 200px)
$100
Sponsored story:
E-Alert stories are an average of 70-100 words
in length. A sponsored story could highlight
a new product or service, or could offer
housing providers a special deal or promotion.
Each story includes one photo and up to two
hyperlinks.
A maximum of one sponsored story will appear
in each issue.
E-Alert sponsored story: (100w)
DISPLAY
ADVERT
$200
SPONSORED
CONTENT
ONPHA ADVERTISING
ORDER FORM
Reset
I would like to advertise in the following ONPHA publication(s) (please check):
QUICKCONNECTIONS
e-ALERT
Display Ad Sponsored
Story
PRICE
$100
Display
Ad (Lrg.)
Display
Ad (Sm.)
Sponsored
Content
Large Ad +
Content
$100
$50
$250
$300
$200
May 2016
June 2016
July 2016
Aug. 2016
Sept. 2016
Oct. 2016
Nov. 2016
Dec. 2016
Jan. 2017
Feb. 2017
Mar. 2017
Apr. 2017
CONTACT INFORMATION
Name ___________________________________________________________________________
Company ________________________________________________________________________
Address _________________________________________________________________________
City _____________________________________________ Province _______________________
Postal Code _______________ Country _________________ Phone _______________________
Email: ___________________________________________________________________________
PAYMENT INFO
TOTAL COST
O VISA O MasterCard O American Express
0
Subtotal$_________
0
HST 13%
$_________
Card No. ____________________________ Expiry Date ________
Cardholder Name _______________________________________
I’d prefer to pay by:
O Invoice O Cheque (payable to ONPHA)
TOTAL
0
$_________
ONPHA HST #: 121266043RT
Save Form
Scan/email: Fax: Mail: communications@onpha.org
416-927-8401
489 College St. W., Suite 400, Toronto, ON M6G 1A5