Wigwam Holidays Franchise Proposal

Franchise
Proposal
starting a site
®
The power of
Wigwam
for business
success
Why choose a Wigwam® Holidays franchise?
As the market leader in the rapidly expanding UK glamping sector, we
welcome you to the first step in running your own Wigwam® Holidays Site!
Whether you are an established, quality campsite looking to expand, a
farmer/landowner looking for diversification opportunities or an
entrepreneur, Wigwam® Holidays offers an amazing opportunity to
develop a fun, profitable and flexible franchise business.
1. Think Success, Think Wigwam®
Join a market-leading brand in a rapidly expanding market
4. Think £££’s, Think Wigwam®
Attractive financial rewards
5. Think Support, Think Wigwam®
Comprehensive induction, training and ongoing support
8. Think Brand, Think Wigwam®
Complete marketing support
9. Think Flexible, Think Wigwam®
Flexible & exclusive franchise options to suit your needs
15. Think Winner, Think Wigwam®
A proven track record of success
Think Success,
Think Wigwam
Who are Wigwam® Holidays?
Established in 2000, Wigwam® Holidays is a network of over 60 alternative outdoor
holiday sites across the UK.
It all starts with our core purpose – which couldn’t be more simple:
To provide “Great Holidays in the Great Outdoors
Charles Gulland, Nov, 2010
This straightforward approach combined with the recent surge in popularity for
stay-at-home ‘glamping’ holidays has made Wigwam® Holidays a market leader and the
fastest growing alternative holiday brand in the UK.
Each of our independently-owned Wigwam® Sites is unique, but they all offer visitors
warm, comfortable and fun accommodation in our insulated, heated and eco-friendly
Wigwam® Cabins – ensuring a holiday experience that they will remember forever.
Wigwam® Holidays has an established, high profile reputation for providing exciting,
affordable outdoor holidays thanks to our powerful and effective marketing division
which has the resources, expertise and passion to attract many thousands of Visitors to
our Wigwam® Sites every year.
What is ‘glamping’ and why is it so popular?
Over the past few years ‘glamping’ (that’s glamorous camping to you and me) has taken the
UK by storm. In 2011, one in three* people reported having been on a camping, caravanning or ‘glamping’ holiday in the past three years. A significant increase from the result of
equivalent research conducted in February 2009, when only one in five had done so.
It’s camping but with a little bit more glamour. It appeals to those who
may be not quite ready for full on camping under canvas. We sell logs on site
and everyone loves sitting at night with the fire burning, toasting
marshmallows etc
Rena Baillie, Strathfillan Wigwam® Village, Perthshire
So with the growing demand for low cost breaks at home and the recession not likely to
end any time soon, there’s no better time to consider becoming a Wigwam® Holidays
franchisee and cashing in on this growing market.
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*Source Mintel 2011
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Think £££’s,
Think
Wigwam
So what kind of profits can you expect from setting up a Wigwam® Site? Well, the good
news is that because Wigwams® are a genuine four season product, letting seasons are
longer meaning higher revenues for sites. Each site determines its own tariffs from
around £15.00 - £20.00 per adult per night with discounts for children and longer stays.
Assuming an average occupancy of 3 per night at a tariff of
£15 and 160 nights booked per year, each Wigwam® would
generate an annual income of £7.200. Due to the diverse
nature of our sites and the different locations on offer,
revenues will vary but the lowest would be around £5k per
Wigwam® per year and the highest could be in excess of £8k
per Wigwam® annually. We will provide you with a detailed
business plan to help you take those first steps towards
becoming a Wigwam® Holidays franchisee.
As a franchisee you buy the right to develop your business
in a defined geographical area, with a guarantee from us that
there will not be another Wigwam® Holidays Site competitor
within a defined radius, helping to increase your profitability.
The spin offs from providing Wigwam® holidays can be very
profitable. Some sites have a small shop selling basic
essentials , other site shops are more sophisticated, selling
gifts, official Wigwam merchandise and even exotic meats
for barbecues . One site has reported making £22,000
annually from selling bags of logs to guests to burn in camp
fires outside the Wigwams®. You may offer a range of
outdoor activities providing additional revenue streams.
With our state of the art online booking system, you will
make money in your sleep.
4
Think Support,
Think Wigwam
Comprehensive induction, training and ongoing support package
As well as our comprehensive operations and brand manuals, we have a team of
experts with a wealth of knowledge and years of hands-on experience in helping people
to start their own Wigwam® Site (some team members are even running their own
Wigwam® Site!) We will work in partnership with you – supporting you every step of the
way – to ensure you are equipped with the tools, knowledge and support to make your
Wigwam® Site a success including:
Business plan
Asset finance
Legal / planning
Site review
IT development
Training
Importantly, we stay in touch with all of our Sites by email, telephone and Site visits
allowing us to maintain strong partner relationships and ensure that we are meeting
your needs and are involved with the success of your business at grass roots level.
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Think Brand,
Think Wigwam
A brand you can trust
It’s all about freedom! People love having year round access to camping in comfort in
natural, rural locations, enjoying camp fires under the stars against a backdrop of
mountains, rivers, shorelines or forests. It’s not just time out in a stress free environment,
it’s an exciting experience. Our branding which evokes that ‘great outdoors’, feel good
factor is key in ensuring that your business and ours goes from strength to strength.
The Wigwam® team works tirelessly to keep the Wigwam® Holidays name and brand at
the forefront of public consciousness. We invest heavily in all aspects of marketing
including advertising campaigns in national daily newspapers, constant online and
social media activity, attending and sponsoring massive public events and distributing
tens of thousands of eye-catching leaflets at our Wigwam® Sites. During the past year
we have even been promoted on Radio 4, STV and ITV’s ‘This Morning’ programme.
Additionally, we provide you with:
A comprehensive brand manual
Road and Site signage
A listing on our flagship
website with access to over
500,000 visitors per year
Your own state of the art website
with integrated online booking
Access to our marketing team who are
always happy to assist you with any
questions or support you require to
enhance and develop your own
marketing activity
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Think Flexible,
Think Wigwam
Your investment
The initial investment required to set up a Wigwam® Holidays franchise will vary
depending on your circumstances and ambition.
As a minimum you will need the following:
1
Wigwam® Cabins
To be a franchised Wigwam® Site you will need to commit to purchase at least
6 Wigwams – with the capacity to provide 24 bedspaces per night.
2
Initial Franchise Charge
Your initial franchise fee will vary depending on the services that we provide you
with, but will include:
The right to use the Wigwam® Holidays trademark name.
Brand Manual and access to the Wigwam® Holidays branding material
Operations Manual
The design and launch of your own website with integrated online
booking system
The right to geographic exclusivity (to be negotiated depending on your
location and the capacity of your site subject to development.
Full support from the Wigwam® Holidays team to plan and launch your
business (see page 5 for details)
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3
Ongoing franchise fee
Each month you will also need to pay an ongoing franchise fee of 10% of your
turnover to cover the cost of belonging to the Wigwam® Holidays franchise network
and allowing you access to all the fantastic benefits and services listed below.
IT & web
As well as working with you to design your own website we will also host the site on our
state of the art server and include the cost of one email address and one domain name.
You will also use our integrated online booking system which allows you to accept
bookings and payment via your website.
Our IT team will be at your disposal for any changes or developments that you wish to
make to your website, or for any questions or further training you may require for the
online booking system.
Training & networking
Training seminars and update literature
An invitation to attend our annual conference
Access to network of fellow franchisees / other sites
Regular newsletters / updates
Marketing
.
Wigwamholidays.com priority website listing with integrated online
booking system
Social media
PR
Special offers and late availability postings on website and facebook
Inclusion in Leaflets
If you buy into Wigwam® Holidays you get
quality workmanship and a product that you can
rely on. We feel part of a community offering
comfort and support, we have invested in a brand
that we can trust.
John Ridout, Penbugle Farm Wigwams,
Cornwall
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Other factors to consider
Land
You will need suitable land for development.
Planning Permission
For planning purposes Wigwams® are classed as static or wooden caravans.
Generally, unless permission exists such as in crofting where 3 statics are allowed,
you will need to apply for a caravan site licence but your local planner will be able
to advise you on this.
We would be happy to discuss any of these aspects in more detail and if appropriate,
visit you on site.
Site Infrastructure
You will need to factor in the cost of site access, ground preparation, electrical, drainage
and water supply. Other considerations include the provision of a service building re
toilets and showers, parking (normal practice would be to allow one car parking space
per wigwam), recreational areas, reception/shop and overheads such as public liability
insurance.
Ride our
Wigwam
Wave
1314
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Think Winner,
Think Wigwam
Proven track record of success
Since 2000, Wigwam® Holidays has attracted over 60 Sites to our UK-wide network.
In 2013, nearly half a million visitors logged on to our flagship website
wigwamholidays.com, generating 2.7 million page views, helping our network to
achieve almost £2.5 million in booking revenue. Many website visitors return time and
time again and our loyal ‘Wigwammers’ often visit two or more of our Sites around the
UK during the course of a year.
What’s more, with our 25 years of experience in the wooden buildings business we
have developed the quality and craftsmanship to ensure that each Wigwam® is built to
last – in fact, Wigwams® have the lifespan equivalent to a modern home ensuring the
maximum return on your initial investment.
The Wigwams® are the best cabins
of their type on the market - and that's been
confirmed by numerous customers.. The
Wigwam® team were particularly helpful
and attentive to detail and delivered on
price and on schedule . Wigwam® Holidays
offered valuable assistance with all sorts of
practical details including help drawing up
our business plan and marketing.
Ian Richie, Glentress
Wigwams, Perthshire.
As a company they provide a
great brand plus excellent marketing and
customer service - it's good to be part of a
quality UK network
Christine Whiteford,
Pot-A-Doodle Do Wigwam® Village
Northumbria
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The proof of the pudding is in the eating and who better to recommend being a
Wigwam® Holiday site owner than the people already in the business. As far as
they’re concerned it’s a winner!
We enjoy being part of
Wigwam® Holidays for the brand
and the good quality build within
the Wigwam® Holidays community
there is great support for business
wwh is a friendly business with
great network
Lesley Barr,
Hilly Cow Wigwams,
West Lothian
Wigwam® Holidays offers a
brilliant brand a great support network.
The wigwam holiday team are accessible and easy to work with especially the
simple and reliable online booking
system. Wigwam® offers a quality
product, customers know what they are
getting and Wigwam Holidays has really
helped to drive our business forward.
Olivia Hill Northside Farm
Wigwams, Northumberland
We get a lot of people coming back. It’s a cheap break at around £40
per night for a family. Our clients are mostly young couples with children
attracted by the idea of camping but without the tent. The kids love the camp
fires, climbing trees and playing around the stream
Sandy Guthrie, Newmill Farm Wigwams, Perthshire.
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Contact Us
Sales in UK & Ireland
Strathfillan
Tyndrum
Perthshire
FK20 8RU
t: 0131 4507126
t: 01838 400331
enquiries@wigwamholidays.com
wigwamholidays.com
Find us on:
www.facebook.com/wigwamholidays
www.twitter.com/wigwamholidays