Market Leaders and their Challengers in the Top 40

The Barth Report and Germain Hansmaennel present
2008
Market Leaders and their Challengers
in the Top 40 Countries
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Explanation
The ranking of the countries is based on production volume. The
number on the left of the country indicates its world beer production ranking.
The ranking of the breweries is based on their domestic
production market shares and not on domestic sales volumes.
FINANCIAL PARTICIPATION
If the group behind the domestic brewery is written in capital
letters it means it has a participation over 50 %. If it is written
in small characters it means it has a participation below 50 %.
Sources: Barth-Report 2008/2009, United Nations and World
Bank Statistics
ABI
SAB
HEI
CAR
MOCO
KIR
ASA
AB INBEV
SAB-MILLER
HEINEKEN
CARLSBERG
MOLSON-COORS
KIRIN
ASAHI
POPULATION: Population in million of inhabitants.
PRODUCTION: Production of beer in million of hectolitres.
Imprint:
PCC: Per Capita Consumption of beer in litres.
Publisher:
Joh. Barth & Sohn GmbH & Co KG, Nuremberg
MS: Market share based on the mentioned breweries’ domestic
sales. The breweries are mentioned in the national ranking
either if their market share is superior to 10 % with a minimum
volume of 1 million hl or if they appear in the top 40 brewery
list having more than 5 % market share in the respective
country.
GNP: Gross National Product in billion US$.
Editor:
Stephan Barth, Managing Partner, Nuremberg
Subeditor: Heinrich Meier, Georgensgmuend
Layout: Büro Alexander Fröde, Cologne
Printer: COS Druck & Verlag GmbH, Hersbruck.
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North and Central America
Canada 15
2USA
USA 2
Mexico 6
POP
GNP
PROD
PCC
MS
302.3
13,847.0
231,772
83
79%
AB INBEV
MILLERCOORS SAB MOCO
Quick Helper
POP: Population in million
GNP: Gross National Product
in billion US$
PROD:Production of beer in
million of hectoliters
* Estimate
PCC: Per Capita Consumption
beer in liters
MS: Market Share
6Mexico
POP
GNP
PROD
PCC
MS
105.2
878.5
82,343
60
99%
MODELO ABI
CUAUHTEMOC FEMSA
15Canada
POP
GNP
PROD
PCC
MS
32.6
1,177.4
23,662
70
86%
LABATT ABI
MOLSON MOCO
ABI AB INBEV
SAB SAB-MILLER
HEI HEINEKEN
CAR CARLSBERG
MOCOMOLSON-COORS
KIR KIRIN
ASA ASAHI
WEYERMANN® MALT
Brennerstrasse 17-19 · 96052 Bamberg - Germany · www.weyermannmalt.com
South America
14 Venezuela
19 Columbia
29 Peru
4 Brazil
37 Chile
24 Argentina
4Brazil
14Venezuela
POP
GNP
PROD
PCC
MS
191.3
1,313.3
106,300 *
57
99%
AMBEV ABI
SHINCARIOL
KAISER FEMSA
PETROPOLIS
POP
GNP
PROD
PCC
MS
27.4
231.4
24,905
101
80%
POLAR
REGIONAL
19Columbia
24Argentina
POP
GNP
PROD
PCC
MS
40.1
185.3
19,000 *
43
100%
POP
GNP
PROD
PCC
MS
39.5
256.1
15,500 *
41
90%
BAVARIA SAB
QUILMES ABI
CCU ARG Hei
29Peru
37Chile
POP
GNP
PROD
PCC
MS
27.9
99.2
10,800
36
96%
POP
GNP
PROD
PCC
MS
Quick Helper
16.5
142.0
5,870
35
100%
BACKUS&JOHNSTON SAB CCU Hei
AMBEV PERU ABI
CIA CHILE ABI
POP: Population in million
GNP: Gross National Product
in billion US$
PROD:Production of beer in
million of hectoliters
* Estimate
PCC: Per Capita Consumption
beer in liters
MS: Market Share
ABI AB INBEV
SAB SAB-MILLER
HEI HEINEKEN
CAR CARLSBERG
MOCOMOLSON-COORS
KIR KIRIN
ASA ASAHI
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Asia
7 Japan
20 South Korea
1 China
30 India
21 Vietnam
17 Thailand
27 Philippines
1China
7Japan
17Thailand
20South Korea
POP
GNP
PROD
PCC
MS
1,339.0
3,250.8
410,301
32
50%
CRE SNOW SAB
TSINGTAO Asahi
YANJING
AB INBEV
POP
GNP
PROD
PCC
MS
127.7
4,497.0
61,111
52
99%
KIRIN
ASAHI
SUNTORY
SAPPORO
POP
GNP
PROD
PCC
MS
63.9
240.2
20,725
31
92%
SINGHA CORP
BEER THAI CHANG
POP
GNP
PROD
PCC
MS
48.5
957.0
18,615
37
100%
HITE
ORIENTAL BR.
21Vietnam
27Philippines
30India
Quick Helper
POP: Population in million
GNP: Gross National Product
in billion US$
PROD:Production of beer in
million of hectoliters
* Estimate
PCC: Per Capita Consumption
beer in liters
MS: Market Share
POP
GNP
PROD
PCC
MS
85.1
68.5
18,499
19
58%
SAIGON BR.
HANOI BR. Car
APB Hei
POP
GNP
PROD
PCC
MS
87.9
156.9
13,300
16
93%
SAN MIGUEL Kir
POP
GNP
PROD
PCC
MS
1,125.7
1,136.0
9,950
1
75%
UNITED BR. Hei
SAB INDIA
ABI AB INBEV
SAB SAB-MILLER
HEI HEINEKEN
CAR CARLSBERG
MOCOMOLSON-COORS
KIR KIRIN
ASA ASAHI
Western, Central and Eastern Europe
3Russia
5Germany
8U. K.
9Poland
POP
GNP
PROD
PCC
MS
141.1
1,250.0
114,000
81
83%
BBH CAR
SUN INBEV ABI
HEINEKEN RUS
EFES RUS
POP
GNP
PROD
PCC
MS
82.3
3,322.0
102,860
111
38%
RADEBERGER GR
AB INBEV GER
BITBURGER GP
OETTINGER
POP
GNP
PROD
PCC
MS
60.1
2,772.5
49,469
88
77%
SCOTTISH & NEW HEI
CBL MOCO
AB INBEV UK
CARLSBERG UK
POP
GNP
PROD
PCC
MS
38.1
400.0
35,600
93
90%
PIVOWARSKA SAB
ZYWIEC HEI
OKOCIM CAR
10Spain
11Ukraine
12Netherlands
16Romania
POP
GNP
PROD
PCC
MS
44.8
1,438.9
33,400
84
84%
POP
GNP
PROD
PCC
MS
46.4
138.5
32,030
62
94%
POP
GNP
PROD
PCC
MS
6.3
768.0
26,500 *
77
90%
POP
GNP
PROD
PCC
MS
MAHOU - SAN MIGUEL
HEINEKEN SP
DAMM
SUN INBEV ABI
OBOLON
BBH CAR
18Czech Rep.
22Belgium
26France
28Italy
POP
GNP
PROD
PCC
MS
10.3
165.8
19,806
159
79%
POP
GNP
PROD
PCC
MS
10.6
453.6
17,796
86
68%
HEINEKEN NL
BAVARIA
GROLSCH SAB
INBEV NL
POP
GNP
PROD
PCC
MS
61.6
2,560.2
14,430
31
67%
21.5
160.1
20,774
92
69%
SAB RO
BRAU UNION RO HEI
INBEV RO ABI
POP
GNP
PROD
PCC
MS
59.1
2,104.6
13,212
31
52%
PLZENSY PRAZDROJ SAB
STAROPRAMEN ABI
HEINEKEN CZ
INBEV
ALKEN-MAES HEI
KRONENBOURG CAR
HEINEKEN FR HEI
HEINEKEN ITA
PERONI SAB
31Turkey
32Austria
33Ireland
34Portugal
POP
GNP
PROD
PCC
MS
73.8
504.8
9,900
12
99%
POP
GNP
PROD
PCC
MS
8.3
373.9
8,937
108
63%
POP
GNP
PROD
PCC
MS
4.3
223.7
8,846
106
99%
POP
GNP
PROD
PCC
MS
10.6
214.1
8,208
61
98%
EFES
TURK TUBORG
BRAU UNION HEI
STIEGL
GUINNESS DIAGEO
MURPHY HEI
UNICER CAR
CENTRALCER HEI
Quick Helper
35Denmark
36Hungary
37Serbia
39Bulgaria
POP: Population in million
GNP: Gross National Product
in billion US$
PROD:Production of beer in
million of hectoliters
* Estimate
PCC: Per Capita Consumption
beer in liters
MS: Market Share
ABI AB INBEV
SAB SAB-MILLER
HEI HEINEKEN
CAR CARLSBERG
MOCOMOLSON-COORS
KIR KIRIN
ASA ASAHI
POP
GNP
PROD
PCC
MS
5.4
315.1
7,870
81
97%
CARLSBERG
ROYAL UNIBREW
POP
GNP
PROD
PCC
MS
10.0
128.4
7,049
79
90%
BRAU UNION HEI
DREHER SORGYAR SAB
BORSODI SORGYAR ABI
POP
GNP
PROD
PCC
MS
7.4
39.5
6,366
61
87%
APATIN ABI
CARLSBERG SERB.
EFFES
POP
GNP
PROD
PCC
MS
7.6
39.6
5,770
74
56%
ZAGORKA HEI
KAMENITZA ABI
CARLSBERG BUL
Turkey
Russia
Bulgaria
Romania
Serbia
Ukraine
Hungary
Poland
Austria
Italy
Czech Rep.
France
Germany
Belgium
Netherlands
Denmark
Spain
Portugal
U. K.
Ireland
3 31
9 36 11 37 16 39
28 32
5 26 18
8 34 10 35 12 22
33
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Africa and Oceania
25 Nigeria
23 Australia
40 Angola
13 South Africa
13South Africa
25Nigeria
40Angola
23Australia
Quick Helper
POP: Population in million
GNP: Gross National Product
in billion US$
PROD:Production of beer in
million of hectoliters
* Estimate
PCC: Per Capita Consumption
beer in liters
MS: Market Share
POP
GNP
PROD
PCC
MS
47.9
273.6
25,900
59
95%
SAB
POP
GNP
PROD
PCC
MS
148.1
114.4
15,400
9
94%
NIGERIAN BR. HEI
GUINNESS NIG.DIAGEO
POP
GNP
PROD
PCC
MS
17.5
53.0
5,325
25
95%
SABA-CASTEL Sab
N.GOLA SAB
POP
GNP
PROD
PCC
MS
21.0
848.8
17,080
85
82%
FOSTERS
LION NATHAN KIR
Barth-Report Hopfen – Beilage, Format 175 x 120 mm, PT1/PT2, CC-en34-AZ085 05/09
Life is liquid. (7)
Your bottom
line is our
top priority.
CC-en34-AZ085_05-09.indd 1
ABI AB INBEV
SAB SAB-MILLER
HEI HEINEKEN
CAR CARLSBERG
MOCOMOLSON-COORS
KIR KIRIN
ASA ASAHI
We firmly believe brewers will always
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29.05.2009 9:45:34 Uhr
More about hops
Hop Science Newsletter
The Barth-Haas Grants
Our Hop Science Newsletter informs about the newest research
activities and new findings to provide the readers with all kind
of hop related information. If you would like to receive the Hop
Science Newsletter once a month free of charge please write to
christina.schoenberger@johbarth.de
The Barth-Haas Group wants to support research activities that
focus on the use of hops and hop products in all kinds of brewing applications. Therefore the Group confers grants for students
of brewing science worldwide. Learn more about the Grants on
www.barthhaasgroup.com.
The Barth-Haas Grants 2009 were given to the following awardees and each will receive a grant of 2,000 euros:
University/Institute
Research/Supervisor
Form of project
Titel
Heriot-Watt University,
Edinburgh, UK
Prof. Paul Hughes
Master Thesis
Instrumental bitterness dectection based on a sensory
partitioning mechanisms
Universita Politecnica
de Madrid
Alfonso Herrera
Master Thesis
Development of sun struck flavour in light-stable beers
TU München/
BRI Nutfield
Dr. Krottenthaler/
C. Walker
Research Project
Degradation products of the iso-alpha acids: Factors affecting
their formation, development of a routine analysis and their
influence on the sensory properties of beer
TU München
Dr. Illberg/
Claudia Ronquillo
Master Thesis
Hop/hop products and gushing
TU Berlin
Prof. Frank-Juergen
Research Project
The anti-radical behaviour of hop constituents and their
Methner
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Top 40 Countries
Market leaders 2008 and their challengers in the top 40 countries
beer production
2000
beer production
2007
220,000
232,500
54,900
82,600
110,429
57,812
70,998
55,279
24,000
26,400
10,270
25,072
24,500
18,590
23,074
12,097
11,543
17,916
13,500
18,568
7,430
14,733
17,150
12,000
6,300
18,926
12,200
12,575
5,627
5,500
6,903
8,750
8,710
6,451
7,460
7,300
---
4,193
4,115
1,232
393,137 232,839
115,000
96,000*
103,970
81,000
62,804
51,341
35,500
34,350
31,561
27,259
26,530
26,249
23,920
19,422
21,700
19,897
19,000*
17,886
18,000
18,565
16,770
14,500*
13,500 15,096
13,600*
13,520
9,236
9,000
9,205
9,044
9,270
8,191
8,042
7,550
6,067
5,680
5,686
3,958 1,277,603
1,653,845
1,679,181
World beer production 2008
1,815,616
Market share top 40 countries 2008
92.5 %
1 CHINA
2 USA
3 RUSSIA
4 BRAZIL
5 GERMANY
6 MEXICO
7 JAPAN
8 U.K.
9 POLAND
10 SPAIN
11 UKRAINE
12 NETHERLANDS
13 SOUTH AFRICA
14 VENEZUELA
15 CANADA 16 ROMANIA
17 THAILAND
18 CZECH REP.
19 COLUMBIA
20 SOUTH KOREA
21 VIETNAM
22 BELGIUM
23 AUSTRALIA
24 ARGENTINA
25 NIGERIA
26 FRANCE
27 PHILIPPINES
28 ITALY
29 PERU
30 INDIA
31 TURKEY
32 AUSTRIA
33 IRELAND 34 PORTUGAL
35 DENMARK
36 HUNGARY
37 SERBIA
38 CHILE
39 BULGARIA
40 ANGOLA
Total
beer production
2008
410,301
231,772
114,000
106,300*
102,860
82,343
61,111
49,469
35,600
33,400
32,030
26,500*
25,900
24,905
23,662
20,774
20,725
19,806
19,000*
18,615
18,499
17,796
17,080
15,500*
15,400
14,430
13,300
13,212
10,800
9,950
9,900
8,937
8,846
8,208
7,870
7,049
6,366
5,870
5,770
5,325
Quick Helper
Production of beer
in 1,000 hectoliters
* Estimate
The 40 largest brewing groups
Merger and Acquisition Highlights of the 40 largest brewing
groups worldwide as of 31 December 2008
The mainly debt financed take-over of Anheuser-Busch by InBev
was, of course, the event of the year creating by far the world’s
largest brewer with some 388 million hl annual beer production
(excluding the volumes of Modelo, Mexico). The new company is
called AB InBev. It produces roughly every 4th beer in the world
and has joined ranks with the world’s largest consumer goods
companies.
The dissection of Scottish&Newcastle by the Heineken-Carlsberg
“consortium” was a further milestone in the “beer monopoly”
bringing the BBH-Group into the Carlsberg fold.
Another mega-merger went almost unnoticed in the hectic year
2008: SABMiller and Molson-Coors pooled their US activities
under a newly formed Joint Venture by the name of MillerCoors
with SABMiller holding 58 % of the new entity and Molson-Coors
the remaining 42 %.
The disappearance of a number of breweries from the Top 40 List
(Anheuser-Busch, BBH, S&N) made space in the league table for
some newcomers: Saigon Beverage Corporation (SABECO), Vietnam, and United Brewery, India.
We have also decided to list China Resources Breweries Ltd.,
China, separately this year, of which SABMiller holds a 49 % share
and which was included in SABMiller in our report for 2007, as
SABMiller’s operational control seems limited.
For 114 years Doemens in Munich-Gräfelfing has been a capable and
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• Doemens Seminars offer a wide variety of courses to continue education within the brewing and beverage-industry.
• Doemens Technicum provides a wide variety of specialists to help in any field beverage-industrie has to cope with.
• World Brewing Academy offers English language courses in brewing-technology with classes in Chicago/USA and Munich/Germany.
•
For further information please contact us: info@doemens.org
Fon: +49-89-8 58 05-0
www.doemens.org or www.worldbrewingacademy.com
The 40 largest brewing groups
The 40 largest brewing groups worldwide as of 31.12.2008
Brewery and Rank
Country
1 AB InBev 1)
2 SABMiller 2)
3 Heineken
4 Carlsberg
5 China Resource Brewery Ltd.
6 Tsingtao Brewery Group
7 Grupo Modelo 8 Molson-Coors
9 Yanjing
10 Femsa
11 Asahi
12 Kirin
13 Efes Group
14 BGI / Groupe Castel
15 Polar
16 Diageo (Guinness) 3)
17 Gold Star
18 Chongqing Beer
19 Grupo Schincariol
20 San Miguel Corporation
21 Radeberger Gruppe
22 Grupo Mahou - San Miguel
23 Pearl River
24 Obolon
25 Hite
26 Singha Corporation
27 Foster’s Group
28 Petropolis
29 CCU
30 Lion Nathan 4)
31 Oettinger
32 Beer Thai (Chang)
33 Saigon Beverage Corp. (SABECO)
34 Damm
35 Suntory
36 Bitburger Braugruppe
37 Sapporo
38 United Brewery
39 Shenzhen Kingway
40 Shanghai Suntory
Production vol.
2008 in mill. hl
Belgium
United Kingdom
Netherlands
Denmark
China
China
Mexico
USA/Canada
China
Mexico
Japan
Japan
Turkey
France
Venezuela
Ireland
China
China
Brazil
Philippines
Germany
Spain
China
Ukraine
South Korea
Thailand
Australia
Brazil
Chile
Australia/New Zealand
Germay
Thailand
Vietnam
Spain
Japan
Germany
Japan
India
China
China
Total
World beer production 2008
Percentage of world
beer production
388.1
174.4
161.5
109.3
73.0
54.3
51.5
51.1
42.2
41.1
23.1
22.7
22.6
19.8
19.0
19.0
18.5
17.7 17.0
17.0
13.5
12.2
11.9
11.3
11.1
11.0
9.0
9.0
8.9
8.5
8.5
8.3
8.1
7.7
7.6
7.4
7.2
6.4
6.3
6.2
21.4 %
9.6 %
8.9 %
6.0 %
4.0 %
3.0 %
2.8 %
2.8 %
2.3 %
2.3 %
1.3 %
1.3 %
1.2 %
1.1 %
1.0 %
1.0 %
1.0 %
1.0 %
0.9 %
0.9 %
0.7 %
0.7 %
0.7 %
0.6 %
0.6 %
0.6 %
0.5 %
0.5 %
0.5 %
0.5 %
0.5 %
0.5 %
0.4 %
0.4 %
0.4 %
0.4 %
0.4 %
0.4 %
0.3 %
0.3 %
1,523.0
83.9 %
1,815.6
100.0 %
Quick Helper
The data were taken from
the brewer’s own annual
reports. In other cases,
the production volume
had to be estimated after
different sources had
reported differing or no
figures.
Without Modelo
Without China
Resource Brewery Ltd.
3)
Last year’s figure,
no new data available
4)
In May 2009 majority
take over by Kirin
1)
2)
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and services supplier.
For more information contact:
EUROPE/ASIA: Joh. Barth & Sohn GmbH & Co. KG · info@johbarth.de · www.barthhaasgroup.com
GREAT BRITAIN: BOTANIX Ltd. · intray@botanix.co.uk · www.botanix.co.uk
CHINA: Barth Haas (Beijing) Trade Co., Ltd · Fax +86 10 65907095 · jbsbj@163bj.com
AMERICA: John I. Haas, Inc. · info@johnihaas.com · www.barthhaasgroup.com
AUSTRALIA: Hop Products Australia · info@hopproducts.com.au · www.hopproducts.com.au
Germain Hansmaennel
8 A rue du Maire Kuss · Strasbourg
Telefon: +33-6-08 89 57 46 · Fax: +33-3-88 32 67 17 · E-Mail: ghansmaennel@aol.com