editorial calendar - Bonnier Corporation

2016 MEDIA KIT
OUR MISSION
21
YE ARS O F A M A ZING
T RAVEL , B EAU T IF U L
PHOTO GR A P HY, &
RE C IPES T HAT WO R K
TRUSTED. CONNECTED. REAL.
SAVEUR is the most trusted voice in cooking, eating,
and global discovery. The definitive go-to guide for
passionate cooks, stylish entertainers, and culinary
explorers, SAVEUR celebrates a world of great eating
with delicious recipes, inspired travel tales, and
actionable advice for the ultimate epicurean lifestyle.
SAVEUR AUDIENCE
PRINT
ONLINE
1,573,000
TOTAL AUDIE NC E
325,000
44/56
11 mm
MALE/F EM A L E
42/58
AVER AG E M O NT HLY
PAG E VIEWS
49
M A L E/ FE MA L E
2.2 mm
43.1
RAT E BASE
ME DI A N AGE
AVER AG E M O NT HLY
U NIQ U E VISITO R S
ME D I A N AG E
9 issues
$162,058
6 min
$101,559
FRE QUE NC Y/ YE AR
M E DI A N HHI
AVER AG E
T IM E SP ENT
ME D I A N H H I
HIGHLY ENGAGED
SAVEUR and SAVEUR.com deliver the most engaging content in the food and travel space.
Our audience spends an average of 95 minutes with each issue—engaging our readers more deeply
than the audience of any other competitor.
E X P E R I E N T I A L T R AV E L E R S
H O M E C O O K S & E N T E R TA I N E R S
INFLUENCERS
Passionate about travel with the
means to do so.
The most frequent home cooks
and entertainers.
More likely to be Super Influential
across key categories:
$13,449 spent annually on travel
Ranking #1 vs. the competitive set:
Wine: Index 445
13.4 hotel nights for vacation/personal travel
in the past year
83% currently have a valid passport
1.7x more likely to usually fly business class,
more than every other competitor
92% enjoy trying new recipes Index 127
85% are passionate about cooking Index 178
69% agree “when I entertain friends and family,
I only serve the best food and beverages Index 141
2x more likely to entertain at home once a month
Index 212
Vacation or Business Travel: Index 221
Alcoholic beverages: Index 229
Household furnishings: Index 280
Investing: Index 206
Planning for retirement: Index 231
Watches, jewelry & fine writing instruments:
Index 228
O T H E R P L AT F O R M S
1MM+
FAN
SOCIAL INFLUENCE
S&
FO LLO WE RS
280,000+ 150,000+
TOTAL N EWS LETTER
SU BS CR I B ER S
173,000+
MON THLY
V I DEO V I EWS
DE DICAT E D E M AIL
SUBS C RIBE RS
100,000 286,000+ 294,000+ 432,000+ 46,000+
EVE NT AT T E NDE E S
FOLLOWER S
FA NS
FO L LOWER S
FO L LOW E RS
Source: MRI 2015; MMR 2015; @Plan Q2, 2015; comScore August, 2015; Omniture January – October, 2015. Ipsos Affluent 2015, MRI 2015. Competitive Set: Condé Nast Traveler, Travel + Leisure, Food & Wine,
Bon Appétit, National Geographic Traveler.
AWARDS & HONORS
2015
2013
E D D I E & O Z Z I E AWA R D S
T H E J A M E S B E A R D F O U N D AT I O N
FINALIST
Eddie Digital Award Finalist: Epicurean Website
Ozzie Digital Award Finalist: Site Design
NOMINATIONS
Food-Related Columns: Routes Wine, Spirits, and Other
Beverages: Northern Renaissance
T H E J A M E S B E A R D F O U N D AT I O N
I N T E R N AT I O N A L A S S O C I AT I O N O F C U L I N A R Y
P R O F E S S I O N A L S { B E R T G R E E N E AWA R D S }
NOMINATIONS
General Cooking: SAVEUR: The New Classics Cookbook
by the Editors of SAVEUR (Weldon Owen)
WIN
Dining and Travel: The India Issue by the Editors of SAVEUR
I A C P { I N T E R N AT I O N A L A S S O C I AT I O N O F
CULINARY PROFESSIONALS}
NOMINATIONS
Cookbook Awards/General: SAVEUR: The New Classics Cookbook
by the Editors of SAVEUR (Weldon Owen)
2014
T H E J A M E S B E A R D F O U N D AT I O N
WIN
Cooking, Recipes, or Instructions: Star of Siam by Andy Ricker
NOMINATION
A Fork in the Road: Tales of Food, Pleasure and Discovery on the Road
editied by James Oseland
I N T E R N AT I O N A L A S S O C I AT I O N O F C U L I N A R Y
P R O F E S S I O N A L S { B E R T G R E E N E AWA R D S }
WINS
Best Culinary Website
Culinary Travel Writing: Food I Dream Of by Jean Anderson
Instructional Culinary Writing: Star of Siam by Andy Ricker
M I N AWA R D S { M E D I A I N D U S T RY N E W S }
WINS
Best Video Series: SAVEUR Basics
Best Contests/Online Games: Thanksgiving Menu Generator
Best Overall Use of Video
NOMINATION
Digital Team of the Year
WINS
Instructional Writing: American Bread
Short Video Series: Master Class Series
NOMINATIONS
Best Culinary Writing With or Without Recipes: A Feast for All
Best Culinary Writing With or Without Recipes: Eternal Terrain
Culinary Travel or Memoir: My Spanish Sanctuary
M I N AWA R D S { M E D I A I N D U S T RY N E W S }
WINS
Best of Web: Best Email Newsletters (Simple Weeknight Meals,
The Menu, Recipe of the Day, and SAVEUR Celebrations)
NOMINATIONS
Best of Web: Editorial Excellence, Overall Consumer
Best of Web: Microsite/Custom Website: The Plugra Gourmet Club
(Partner Program)
Best of Web: Best Use of Photography
A S M E { N AT I O N A L M A G A Z I N E AWA R D S }
WIN
Single Topic Issue: The Mexico Issue August/September
NOMINATIONS
General Excellence, Print: Lifestyle Magazines
Video: Master Class Series
2016 EDITORIAL CALENDAR
JANUARY - FEBRUARY
VEGETABLES
MARCH
SPRING TRAVEL
APRIL
SPRING REFRESH & KITCHEN DESIGN
Ad Close: 11/3/15 | Material Due: 11/5/15 | On Sale: 12/22/15
Ad Close: 12/30/15 | Material Due: 1/4/16 | On Sale: 2/16/16
Ad Close: 2/2/16 | Material Due: 2/4/16 | On Sale: 3/22/16
DIGITAL
DIGITAL Blog Awards, Easter Recipes & Menus
DIGITAL Blog Awards, Passover, Spring Produce Guide
M AY
FRANCE
J U N E - J U LY
GRILLING
AUGUST - SEPTEMBER
THE DINNER PARTY
Ad Close: 3/8/16 | Material Due: 3/10/16 |On Sale: 4/26/16
Ad Close: 4/12/16 | Material Due: 4/14/16 | On Sale: 5/31/16
Ad Close: 6/7/16 | Material Due: 6/9/16 | On Sale: 7/26/16
DIGITAL Digital Blog Awards, Mother’s Day
DIGITAL Summer Entertaining Guide, Burger Guide,
DIGITAL Fall Produce Guide, Soups & Stews,
Citrus Ingredient Guide, Eat the World, Global Drinking
Guide, Valentine’s Day, The Best Comfort Food
Event: Blog Awards
5th Annual Ice Cream Week, 2nd Annual #PieWeek.
Summer Produce Guide
Cocktails, Entertaining Guide
Event: Summer Cookout
OCTOBER
GOOD TASTE AWARDS
NOVEMBER
THANKSGIVING: FEASTS & DRINKS
DECEMBER
DESTINATION HOLIDAYS
Ad Close: 7/19/16 | Material Due: 7/21/16 | On Sale: 9/6/16
Ad Close: 8/23/16 | Material Due: 8/25/16 | On Sale: 10/11/16
Ad Close: 9/27/16 | Material Due: 9/29/16 | On Sale: 11/15/16
DIGITAL Good Taste Awards
DIGITAL Thanksgiving HQ, Cruising Hub
DIGITAL Winter Travel, Holiday Entertaining, Gift Guide
All editorial plans are subject to change.
PRINT EDITORIAL HIGHLIGHTS
H I G H L I G H T S , D E PA R T M E N T S , & R E G U L A R F E AT U R E S
AGENDA
DRINK
A section spotlighting the most
exciting culinary news.
News and recipes for beer, wine, and spirits,
and stories about the people who make them.
TREND REPORT
IN THE SAVEUR KITCHEN
An in-depth look at a delicious trend.
KEY INGREDIENT
Recipes, techniques, primers, insights, tips,
and discoveries connecting to the issues.
Celebrating the versatility of a seasonal food.
A MEAL TO REMEMBER
DISPATCH
SAVEUR’s flagship final photographic glimpse
of each issue. A single poignant, arresting
photograph related to the world of food.
Postcards from far-flung destinations.
CITY GUIDES
Snapshots of the newest spots in the world’s
best food destinations.
DESIGN
Eye-catching looks from around the world with
specific instructions for how to replicate them.
and where to buy featured products
CONTENT ACROSS CHANNELS
P RI N T
EVENTS
TABLET
VIDEO
B OOKS
D E S KTOP
E M AI L
E N T S Y N D I C AT I O N
S OCIAL
CONT
M OBI LE
PR
MARKETING
SAVEUR offers our partners multiple turnkey programs to leverage the power of its database and editorial
franchises in order to generate awareness and leads. Additionally, the SAVEUR Art Department can be made
available to work with your brand on creative solutions for all of the below:
CUSTOM CONTENT CREATION
• Branded Content
•Recipes
•Photography
•Video
•Articles and Features
• Social Media
• Content Syndication
• Native Integration
SIGNATURE EVENTS
•7th Annual Blog Awards
•7th Annual Summer Cookout
•Good Taste Awards
•Virtuoso Travel Week
•SAVEUR Holiday Social
•SAVEUR Test Kitchen Entertaining
•Saveur Suppers
SAVEUR TRIPS
•International Itineraries
•Weekend Getaways
PARTNERSHIPS
•Butterfield & Robinson
•Culintro
•James Beard Foundation
•Manhattan Cocktail Classic
•San Francisco Street Food Festival
•Virtuoso Travel Specialists
•Whole Foods Market
•Charleston Wine +Food
ADVANCED TARGETING
•Targeted Mailings
•Dedicated Email Blasts
•Database Segmentation
•Audience Extension via
1st Party Data Segments
EDITORIAL E-NEWSLETTERS
•Recipe of the Day
•SAVEUR Weekend
RESEARCH
•Custom Pre/Post Studies
•Ad Effectiveness Surveys
•Focus Groups
2016 PRINT DISPLAY RATES
tip:
SIMMER GNOCCHI,
INSTEAD OF BOILING THEM, SO THEY
HOLD THEIR SHAPE AND
DON’T ABSORB TOO MUCH WATER.
R ATE B A S E
325,000
FOUR COLOR
1X
“Most Americans
don’t think of
gnocchi as
anything other
than a potato
dumpling,”
R AT ES EF F ECT IVE
STA RT ING WIT H
O U R JA NUA RY/
F EB RUA RY 2 0 16 ISSU E
3X
6X
tip:
SPREAD$101,910$96,915 $91,755
FULL PAGE
$50,965
$48,460
FREEZE EXTRA
GNOCCHI IN A SINGLE LAYER
ON A BAKING SHEET AND
TRANSFER THEM TO A SEALABLE
BAG FOR STORAGE UP TO
THREE MONTHS.
$45,870
These soft gnocchi from Tuscany (see
page 67 for recipe) are the ultimate version of
the kind most commonly served at ItalianAmerican restaurants. The dish is amped up
with briny chopped capers and green olives.
2/3 PAGE
$38,260$36,340$34,425
1/2 PAGE
$33,985
$32,260
$30,565
1/3 PAGE
$25,480
$24,270
$22,970
63
saveur.com
SAV0415_GNO.indd 63
2/18/15 1:51 PM
For cathedral-style
glass pendants with
electric candles,
check out the Hundi
lantern ($299) at
potterybarn.com.
KITCHEN design
BLACK & WHITE 1 X
3X
6X
SPREAD$74,140 $70,405 $66,730
FULL PAGE
$37,055
$35,195
$33,370
2/3 PAGE
$27,805
$24,430
$25,015
1/2 PAGE
$24,710
$23,480
$22,230
1/3 PAGE
$18,525
$17,600
$16,665
TUSCANY
Ricotta and Egg Gnocchi
with Olives, Capers, and
Tomato Sauce
says Jenn Louis, chef-owner of
Lincoln and Sunshine Tavern in
Portland, Oregon. But they’re
actually a huge category of pasta,
Louis explains, incorporating
an incredible variety of textures,
shapes, and favors. Tey have
scores of diferent names and
come from nearly every corner
of Italy. Some are made with
potato, others with buckwheat,
beets, or spinach, and some don’t
look at all like what we’d think
of as traditional gnocchi—take
the spinach spätzli, for instance
(page 65). Tese regional diferences of opinion—a product of
the country’s former city-states
having remained largely independent until the middle of the
19th century—captivate Louis, so
much so that she’s spent much of
her free time during the past fve
years on a true passion project: the
comprehensive, just-released Pasta
by Hand (Chronicle), which is entirely devoted to these dumpling
dollops. To compile her cookbook,
Louis and her husband, David
Welch, went on several gnocchi
fact-fnding missions around Italy,
discovering a beet and ricotta version in Piedmont tossed with beet
greens and aged balsamic (see page
64 for recipe) and a rustic farro
gnocchi with hearty pork ragù (see
page 67 for recipe) in Umbria.
On these pages, you’ll fnd some
of the exciting, delicious, and
often surprising gnocchi dishes
Louis and Welch encountered on
their trip: “Tey’re usually made
by hand,” Louis says of these
authentic recipes. “Tey are simple
peasant dishes that people
prepared because they were flling.
And I want to preserve all of
that. I don’t want it to get lost.”
PAINTED
DOORS
ABBREVIATED
PALETTE
A built-in pantry is
fitted with vintage
decorative Indonesian
doors that echo the
tile floor. Find unique
doors at indonesiatrading.com.
Even with intricate patterns,
a room can feel calm,
thanks to a narrow palette of
blues and browns. Here,
the light blue-gray walls softly
recall the colors of the
doors and foor, unifying
the kitchen.
TEAK DINING
ROOM SET
An antique Javanese teak
table and benches—typical of
Indonesia’s warung, or small
buffet restaurants—allow
the patterned floor to show
without a clutter of chair
legs. Get one (prices vary) at
balifurnishingsdirect.com.
The look:
indonesian simplicity
For their Bali hideaway, Dominique Verdellet, co-owner of Indonesian décor shop Haveli
(havelishop.com), and her husband, Jean-Marc Lavergne, took inspiration from Java’s Dutch
colonial houses. Patterned blue-and-white floor tiles, colorful Indonesian painted doors, and
brass-accented hanging lanterns give it a subtle ethnic flavor without resorting to pastiche.
2ND COVER
$61,160
--
--
3RD COVER
$56,045
--
--
4TH COVER
$67,800
--
--
74
saveur.com
SAV0415_DSN.indd 74
2/20/15 4:29 PM
I WAS GRANTED
GLIMPSES OF WHAT LIFE WAS GENUINELY LIKE IN CHABLIS,
WHERE FAMILY AND HARD WORK GO HAND IN HAND
Bleed: 10%.
Mechanical Charges: Key numbers,
halftones, camera work, and/or stripping will
be billed to advertiser.
Pre-Printed Inserts: Consult advertising
representative.
Terms: Net 30 days; no cash discounts.
Commissions: Recognized advertising
agencies may take 15% of gross billing space,
color, and special position, provided account
is paid within 30 days of invoice date. No
commission is allowed on artwork, reprints,
or mechanical charges.
All rates subject to change.
62
saveur.com
SAV0315_CHB.indd 62
1/15/15 10:49 AM
PRINT SPECIFICATIONS
saveur
8 x 10.875 in
TR I M SI ZE
BI N DI NG: P ER F ECT
B O UN D, JOG TO FOOT
Supplied materials that do
not comply with the following
specifications will be corrected
and the advertiser billed for
the required production. All
ads supplied must be CMYK.
For ads requiring a spot color,
please contact your production
manager for specifications.
AD SIZES
Follow ad size specifications
and guidelines provided in this
document. Ads that do not
meet exact size specifications
listed on the rate card will incur
charges for resizing.
REQUIRED AD FORMAT
PDF/X-1a format files required
for submission. Files should
conform to SWOP guidelines,
and total ink density should
not exceed 300%. View
specifications online at
www.swop.org.
INSERTS
Consult your advertising
representative. Production,
design and prepress services
are available; rates upon request.
If we do not receive instructions
regarding your materials, the
most recent ad of the same
size scheduled will be picked
up. Ad materials received after
the deadline may incur late
fees, unless an ad extension is
arranged with ad services prior
to the deadline.
I SSUE CLOS IN G DATES PROOFS
Bonnier Corporation utilizes
Virtual Proofing technology.
Hard copy guidance is no longer
required. If you opt to send a
proof for internal color approval,
please send a Web Coated
SWOP 2006 certified proof.
PRODUCTION
GUIDELINES
For all bleed ads: Build file to trim
size and add .125 in. bleed on all
4 sides. Ensure that crop marks
are offset .125 in. from bleed.
Allow .25 in. safety area
within trim on all 4 sides
(no live matter) Spread ads:
Supply in a single document.
REQUIREMENTS
FOR IN-HOUSE
DESIGN SERVICES
PHOTOS
Supplied images should be high
res 300 dpi in CMYK. B/W
images must be high res 300 dpi
grayscale. Images supplied in
RGB will be converted to CMYK.
LOGOS
Vector .eps or .ai files are
preferred. Type must be
converted to outlines unless the
fonts are provided. Jpgs should
be 300 dpi.
Native files supplied for
corrections/adjustments,
must be accompanied by the
fonts and links used in those
files. (Recommended: use the
packaging function in InDesign
to gather fonts and links.) Black
type on light background should
be defined as 100% black only.
Files should conform to SWOP
guidelines, and total ink density
should not exceed 300%.
SPACE CLOSE
AD UNIT SIZES
A D U NIT
NO N B L EED
B L EED
T RI M
Full Page
6.625 x 9.44 in
8.25 x 11.125 in
8 x 10.875 in
Two Page Spread
n/a
16.25 x 11.125 in
16 x 10.875 in
1/2 Horizontal
6.625 x 4.64 in
8.25" x 5.59 in
8 x 5.34 in
2/3 Vertical
4.37 x 9.44 in
5.25 x 11.125 in
5 x 10.875 in
1/3 Vertical
2.10 x 9.44 in
2.97 x 11.125 in
2.72 x 10.875 in
1/3 Square
4.36 x 4.64 in
n/a
n/a
1/6 Vertical
2.12 x 4.64 in
n/a
n/a
*Size specified is for document trim size. For all bleed ads build file to
document size and add .125 in. bleed on all 4 sides. Allow .25 in. safety
area within TRIM on all 4 sides (no live matter). Ensure that crop
marks are offset .125 in. from bleed.
FULL
PAGE
F U L L PAGE
B L EED
1 /2
H.
S AV E U R P R O D U C T I O N C O N TA C T
KRISTIN PROHASKA
460 N. Orlando Ave., Suite 200
Winter Park, FL 32789
P: 407.571.4942
E: kristin.prohaska@ bonniercorp.com
M ATERI A LS DU E
O N SAL E O N IPAD
12/22/15
12/14 /1512/12/15
MA R CH 12 /30/15
1/4/16
2/16 /16 2/15/16 2/6 /16
A PR I L2 /2 /16
2 /4/16
3/22/16 3/14 /16 3/12/16
MAY 3/8/16
3/10/16
4 /26 /16 4 /18 /16 4 /16 /16
J UNE/J U LY 4/12 /16
4/14/16
5/31/16 5/23/16 5/21/16
AUG U ST/S E P T E M BE R6 / 7/16
6 /9/16
2 /3
V. 1 /6
V.
1 /3
SQ.
1 /3
V.
AD MATERIAL SUBMISSIONS
Ad files should be submitted via our Ad Portal at
ADPORTAL.BONNIERCORP.COM
For ads supplied electronically, advertiser must supply an additional
content proofing jpg. We do not accept ads via e-mail. Electronic files
are stored for one year only, unless otherwise requested in writing.
11/5/15
JA NUA RY/ F E BRUARY 11/3/15
2 /3
V.
O N TABL ETS
7/2 6 /16
7/18 /167/16 /16
O CTO BE R 7/19/16
7/2 1/16 9/6 /16 8 /29/16 8 /27/16
NOV E M BE R 8/2 3/16
8 /25/16 10/11 /16
10/3 /1610/1 /16
D E CE M BE R9/2 7/16
9/29/16
11/15/16 11/ 7/16 11/5/16
OPPORTUNITIES FOR TABLET
15,571
21,345
SU B S CR I P TI ON S
SINGLE C OPY SALE S
SAVEUR on tablet replicates each issue—but is enhanced with exclusive
content, vibrant photos, video and interactive advertising. This is a
market-changing opportunity to reach digitally inclined readers. SAVEUR
is currently available on iPad, Kindle, Nook, Zinio, and Google Newsstand.
ADVERTISER ENHANCEMENTS INCLUDE
ACTIVE
WEB LINKS
MULTI-FACETED
ADS WITH
MULTIPLE LAYERS
PHOTO
GALLERIES
VIDEO
LEAD
CAPTURE
PLUS CUSTOM ENHANCEMENTS BUILT IN CONJUNCTION WITH THE SAVEUR TEAM!
Source: AMA Publisher's Statement December 31, 2014
iPAD SPECS & FEATURES FOR ADOBE DPS PLATFORM
FOR CLIENT SUPPLIED ADS
DESIGNED FOR TABLET
A C C E P T E D F O R M AT S A N D S P E C S
A D FO R M AT
A D SIZE
R ES O LU T IO N
InDesign*
768 px x 1024 px
n/a
PDF
10.667” x 14.222”
300dpi
.jpeg or any
1536 px x 2048 px
264 dpi RBG
rasterized file
*Use InDesign’s Package Feature for gathering and supplying fonts
and images. If adding interactive elements such as video, audio and
HTML5, please be sure to test in Adobe Content Viewer before
submitting and notify your production contact. These assets must also
be submitted with ad materials.
LAYOUT GUIDELINES
Keep any live material away 130 px from top and 200 px from
bottom of screen safety space for navigation pop ups
FOR ENHANCEMENTS TO
YOUR STRAIGHT FROM PRINT AD
OR CUSTOMIZED AD BUILDS
AVA I L A B L E F E AT U R E S A N D S P E C S
EXTERNAL WEB LINKS
• Your iPad-friendly web page can open up from a link on
your ad without the user having to leave the app
• Webpage should not have Flash elements
• Avoid pages with long load times
ITALY’S SUPREME COMFORT
FOOD TAKES ON SUCH AN ASTOUNDING VARIETY
OF FORMS AND FLAVORS THAT ONE CHEF
SPENT FIVE YEARS MASTERING ALL OF THEM.
HERE, SHE SHARES HER FAVORITES
BY ANDREW SESSA
PHOTOGRAPHS BY CON POULOS
RECIPES BY JENN LOUIS
INTERACTIVE GALLERY
SAV0415_GNO.indd 60
2/18/15 1:49 PM
• Supply 300 dpi images at 536 px x 2048 px , 8 images max
• Button or touchable photo thumbnails bring up larger versions or
scroll through multiple images in one frame
ADDITIONAL SCREENS
MATERIALS SUBMISSION
Upload a .zip file of your ad materials and all assets to the
SAVEUR iPadEditon on our ad portal at: adportal.bonniercorp.com
SAVEUR on Kindle, Nook, Zinio & Google Newsstand are replicas of the
print edition.
P R O D U C T I O N C O N TA C T
KRISTIN PROHASKA
p 407.571.4942
e kristin.prohaska@ bonniercorp.com
• Four total screens max
• Two or three more screens can be stacked below your initial ad,
offering more of your messaging and reader engagement
VIDEO PLAYER
• Maximum length for embedded videos is 30 seconds.
• Specs: 720p .mp4 file using .h264 compression
• Full Screen: 1280 x 720 (16:9 aspect ratio)
• In-Content: Specs are TBD depending upon scope
Advanced Interactivity / HTML 5 Will generally require greater
pre-planning and lead time, and a creative call should take place well
in advance of the ad close date. Adobe Flash elements or links to
Flash-based websites are not compatible with the iOS platform.
DIGITAL RATES, SPECS, & NEWSLETTERS
ON SITE MEDIA
RUN-OF-SITE
Premium 728x90
Premium 300x250
Standard 728x90
Standard 300x250
Static 300x100
RATE CARD PRICING
$30 cpm
$30 cpm
$25 cpm
$25 cpm
$20 cpm
CHANNEL TARGETING
Recipes
Food
Travels Style + Home Drink
$35 cpm
$35 cpm
$35 cpm
$35 cpm
$35 cpm
ADVANCED TARGETING
Keyword Targeting
Geo-Targeting
In-Market Shoppers
Demographic Targeting
$40 cpm
$40 cpm
$50 cpm
$50 cpm
DEVICE TARGETING
Mobile (320x50, 300x250)
Mobile Adhesion Unit (320x50)
Mobile Interstitial
Tablet (728x90, 300x250)
Tablet Adhesion Unit (728x90)
Tablet Interstitial (640x480)
$45 cpm
$55 cpm
$85 cpm
$45 cpm
$55 cpm
$85 cpm
VIDEO
Video Interstitial (all device types) Pre-Roll
Post-Roll Custom Video Production
$85 cpm
$100 cpm
$100 cpm
$10,000
Flat Fee. Custom video pricing is subject to change
and does not include travel expenses.
D I G I TA L A D V E R T I S I N G S P E C I F I C AT I O N S
A D UNIT
D IMENSIONS
FILE SIZE
FILE TYPE
Leaderboard
728x90 px
40 KB max
.gif .jpeg .png
html swf: include flash file
Super Leaderboard
970x90 px
40 KB max
.gif .jpeg .png
html swf: include flash file
Medium Rectangle
300x250 px
40 KB max
.gif .jpeg .png
html swf: include flash file
Large Rectangle
300x600 px
40 KB max
.gif .jpeg .png
html swf: include flash file
Video Pre-Roll
16:9; 15 sec
70 KB max
Fla file
E-News Banners
300X250 px
40 KB max
.gif .jpeg
Mobile
320x50 px
40 KB max
.gif .jpeg .png html
NEWSLETTERS
DAILY NEWSLETTER Recipe of the Day (300x250) RATE CARD PRICING
$4,000- 6,000 Flat Fee (based on frequency)
WEEKLY NEWSLETTER
SAVEUR Weekend (300x250)
$12,000 Flat Fee (1x drop)
DEDICATED BRAND EMAIL
Custom HTML Sponsored Messaging $17,000 Flat Fee (1x drop) (600x900)
HIGH-IMPACT PLACEMENTS
Expandable Rich Media $45 cpm
In Banner Video
$45 cpm
Homepage Roadblock $15,000
Minimum $15,000 net spend required to run on SAVEUR.com
Flat Fee (per week)
BRANDED CONTENT & PARTNERSHIP
OPPORTUNITIES
Homepage Roadblock Wallpaper $4,000
Flat Fee (per week)
OPA Expandable Pushdown Unit Static Interstitial
Filmstrip w/ Distinct Creative Panels
Enhanced Interstitial
Cascade Unit - 3 Panels
Portrait with Unique Content Areas
Takeover/Overlay
$60 cpm
$60 cpm
$80 cpm
$85 cpm
$90 cpm
$90 cpm
$130 cpm
Pricing Subject to change based on concept, location, execution, etc.
CUSTOM DIGITAL CONTENT
Editorial Allignment Sponsorship
RATE CARD PRICING
$25,000+
Flat Fee (minimum commitment)
Sweepstakes/Contest
$50,000+
Flat Fee (minimum commitment)
Custom Content Hub Flat Fee (minimum commitment)
$100,000+
SUBSCRIBERS
70,000+ (per send)
200,000+
150,000+
TERMS & CONDITIONS
1 I n consideration of publication, Advertiser
and its Agency agree to indemnify and
hold Publisher harmless against any
expense or loss by reason of any claims
arising out of publication.
2 All contents of advertisements are
subject to Publisher’s approval. Publisher
reserves the right to reject or cancel any
advertisement, insertion order, space
reservation or position commitment at
any time. Publisher shall not be liable for
any costs or damages if for any reason
Publisher fails to publish an ad or for errors
in key number or advertisers index.
3 Conditions, other than rates, are subject to
change by Publisher without notice. Rates
are subject to change upon notice from
the Publisher. Cancellation of any space
reservation by the Advertiser or its Agency
for any reason other that a change in rates
will result in an adjustment of the rate
(shortage) based on past and subsequent
insertions to reflect actual space used at
the earned frequency or volume rate.
4 Cancellation or changes in orders may
not be made by the Advertiser or its
Agency after closing date. Advertisements
not received by closing date will not
be entitled to approval or revision by
Advertiser or its Agency.
5 Positioning of Advertisements is at
the discretion of the Publisher except
where request for a specific position is
acknowledged, in writing, by the Publisher.
6 No conditions other than those set forth
on this rate card shall be binding on the
Publisher unless specifically agreed to
in writing by the Publisher.
7 Publisher is not liable for delays in
delivery and/or non-delivery in the
event of an Act of God, action by any
governmental or quasigovernment
entity, fire, flood, insurrection, riot,
explosion, embargo, strikes whether
legal or illegal, labor or material
shortage, transportation interruption
of any kind, work slow-down, or
any condition beyond the control
of Publisher affecting production or
delivery in any manner.
8 Publisher has the right to hold
Advertiser and its Agency jointly and
severally liable for monies due and
payable to Publisher for advertising
ordered and published. Should
collection efforts become necessary,
Advertiser and its Agency agree to pay
all attorney fees incurred in connection
with collection of advertising that was
published.
9 All advertisements are accepted and
published by the Publisher on the
representation that the Advertiser and/
or Advertising Agency are properly
authorized to publish the entire
contents and subject matter thereof.
When advertisements containing the
names, pictures and/or testimonials
of living persons are submitted for
publication, the order or request for the 4 The package may be modified in
publication thereof shall be deemed to
the chance that inventory becomes
be a representation by the Advertiser
unavailable during the period of time
and/or Advertising Agency that they
between receipt of the plan and written
have obtained written consent of the
confirmation that the plan is accepted
use in the advertisement of the name,
as seen here or discussed otherwise.
picture and or testimonials of any living
Impressions are not guaranteed.
person which is contained therein. It
5 CANCELLATION POLICY: Cancellation of
is understood that the Advertiser and/
Online banners must be received in writing
or Advertising Agency will indemnify
7 days prior to start date. Cancellation
and save the Publisher harmless
mid-campaign will be subject to 2 weeks
from and against any loss, expense
written notice and payment of impressions
or other liability resulting from any
served through the end of month.
claims or suits for libel, violation, or
Cancellation of email advertising must be
rights or privacy, plagiarism, copyright
received in writing 30 days prior to drop
infringement and any other claims
date due to the exclusive nature of email
or suits that may arise out of the
advertising. If cancellation mid-campaign
publication of such advertisement.
is desired, client must pay out any added
All ads run on a prepay basis until credit
value impressions served during the
is approved.
campaign flight.
PLEASE NOTE PER
S AV E U R . C O M P O L I C Y
1 The CPMs proposed in the media
plan presented here DO NOT include
Rich Media Fees, Serving Fees, or any
incremental cost(s) that are or could
be associated with the delivery of the
campaign. All ads are served through
DoubleClick.
2 All inventory MUST BE CONFIRMED
PRIOR to signing any insertion orders.
6 eNewsletters and custom eblasts are sent
to our database of opt-in subscribers.
SAVEUR.com is not responsible for optouts and/or any number of eNewsletters
that are not received.
7 For all roadblocks, SAVEUR.com
guarantees a 24-hour, 100% exclusive
SOV placement ONLY. SAVEUR.com does
NOT guarantee that the exact number of
impressions proposed will be served.
8 Rate card cost and subscribers updated:
October 2015.
3 SAVEUR.com DOES NOT HOLD
INVENTORY. Inventory is based on a
first come first serve basis.
CONTACT YOUR SALES REPRESENTATIVE FOR MORE INFORMATION
N E W YO R K
GREGORY GATTO
Group Publisher
gregory.gatto@bonniercorp.com
MIDWEST
LISA CELENTANI
lisa.celentani@bonniercorp.com
JEFF TIMM
National Advertising Director
jeff.timm@bonniercorp.com
SUZANNE BENEDETTO
Suzanne.benedetto@bonniercorp.com
KYLIE HAMILTON-HILL
kylie.hamilton-hill@bonniercorp.com
H AWA I I
DEBBIE ANDERSON
debbie.anderson@bonniercorp.com
JAMES LARUSSO
james.larusso@bonniercorp.com
AMY MELSER
amy.melser@bonniercorp.com
CANADA
DEBBIE TOPP
debbie.topp@bonniercorp.com
LOS ANGELES
DANA HESS
dana.hess@bonniercorp.com
DETROIT
JOY GARIEPY
joy.gariepy@bonniercorp.com