MEDIA KIT 2014 OUR 20 t h ANNIVERSARY

OUR 20th ANNIVERSARY
MEDIA KIT 2014
Mission
Savor a World of Authentic Cuisine
SAVEUR seeks out stories from around the globe that weave
together culture, tradition, and people through the language of
food. Through every medium, SAVEUR honors a fundamental
truth: cooking is one of the most universal—and beautiful—
means of human expression.
SAVEUR
Total Audience...................................................................... . 1,573,000
Rate Base. . ............................................................................ ... 325,000
Frequency. . ............................................................................ ... 9x/Year
Established................................................................................... 1994
SAVEUR.com
Average Monthly Page Views.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...... 8 .0 6 M M
Average Monthly Unique Visitors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....... 1. 9 6 M M
Average Time Spent. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .... 6 M i n u tes
SAVEUR on Other Platforms
Total e-Newsletter Subscribers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....... 365,000+
Dedicated Email Subscribers.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........ 150,000+
Facebook Fans. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .... 2 0 4 ,0 0 0 +
Twitter Followers. . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..... 3 3 3 ,0 0 0 +
Pinterest Followers. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........ 3 1,0 0 0 +
Instagram Followers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....... 4 6 ,0 0 0 +
Google+.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 ,7 5 6 ,0 0 0 +
Tumblr.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..... 2 16 ,0 0 0 +
Monthly Video Views.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..... 17 3 ,0 0 0 +
Event Attendees.. . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..... 10 0,0 0 0 +
Source: MRI Doublebase 2013; Omniture Jan-Jul 2014; Silverpop August 2014; Social Media Accounts July 2014; YouTube,
Ooyala (2013 Average)
Audience Snapshot
SAVEUR
Male/Female
Median Age
Median HHI
41/59%
53
$169,848
SAVEUR.com
27/73%
45.5
$71,576
H IGH LY E NGAGED
SAVEUR and SAVEUR.com deliver the most engaging content in the food and
travel space. Our audience spends more time with the brand than the audience
of any other competitor. SAVEUR readers spend an average of 95 minutes with each issue. That is:
131% more time than Travel + Leisure (35 minutes)
131% more time than Condé Nast Traveler (35 minutes)
171% more time than Bon Appétit (41 minutes)
171% more time than Food & Wine (41 minutes)
CO OK I NG & E NT ERTAINING
SAVEUR delivers the most frequent home cooks and entertainers, constantly
turning to SAVEUR's unique content for recipe ideas and entertaining tips.
Ranking #1 competitively for:
• SAVEUR readers are nearly 3x more likely to cook for fun at least once a
week (index 324), they are nearly 2x more likely to entertain at home 2-3
times a month (index 202).
• 37% of SAVEUR.com users are interested in gourmet cooking (index 151).
W E L L-TRAVE LE D
SAVEUR's audience is passionate about travel, and has the means to do so.
• SAVEUR readers are 80% more likely to own a valid passport (index 180)
• Spending an average of $14,261 on travel annually, SAVEUR readers
spend more on travel than every other competitor.
• SAVEUR.com users are 3x as likely to have traveled internationally in the
past two years (index 300), 41% of them traveled domestically in the past
two years.
IN F LUE NTI AL
SAVEUR readers are more likely to be super influential consumers across
categories, ranking #1 vs. the competitive set.
• Restaurants: Index 243
• New Food Items: Index 243
• Cooking: Index 212
Source: MMR 2013; MRI Doublebase 2013, SAVEUR data based on Publisher's Prototype; Competitive Set: Bon Appétit,
Condé Nast Traveler, Cooking Light, Food & Wine, Travel + Leisure; @Plan Q2 2013; Competitive Set: BonAppetit.com, Chow.
com, Concierge.com, Epicurious.com, FineCooking.com, Food&Wine.com, TravelandLeisure.com, SeriousEats.com
Awards & Honors in 2013 - 2014
ASME {NAT IONAL M AGA Z INE AWA R DS}
2013
WIN
Single Topic Issue—"The Mexico Issue," August/September
2013
NOMINATIONS
General Excellence, Print—Lifestyle Magazines
Video—"Master Class" Series
MIN {MEDIA INDU ST RY N EWS} AWA R DS
2014
WINS
Best Video Series: SAVEUR Basics
Best Contests/Online Games—Thanksgiving Menu Generator
Best Overall Use of Video
2014
NOMINATION
Digital Team of the Year
2013
WINS
Best of Web: Best Email Newsletters
(Simple Weeknight Meals, The Menu, Recipe of the Day, and SAVEUR Celebrations)
2013
NOMINATIONS
Best of Web: Editorial Excellence, Overall Consumer
Best of Web: Microsite/Custom Website: The Plugra Gourmet Club (Partner Program)
Best of Web: Best Use of Photography
T HE JAMES BEARD F OU N DAT ION
2014
WIN
Cooking, Recipes, or Instructions—"Star of Siam" by Andy Ricker
2014
NOMINATION
A Fork in the Road: Tales of Food, Pleasure and Discovery on the Road editied by James
Oseland
2013
NOMINATIONS
Food-Related Columns—"Routes"
Wine, Spirits, and Other Beverages—"Northern Renaissance"
INT ERNAT IONAL ASSOCIAT ION OF CU L IN A RY P R OF ESSION A LS
{BERT G REENE AWA R DS}
2014
WINS
Best Culinary Website
Culinary Travel Writing—"Food I Dream Of" by Jean Anderson
Instructional Culinary Writing—"Star of Siam" by Andy Ricker"
2013
WINS
Instructional Writing—"American Bread"
Short Video Series—"Master Class" Series
2013
NOMINATIONS
Best Culinary Writing With or Without Recipes—"A Feast for All"
Best Culinary Writing With or Without Recipes—"Eternal Terrain"
Culinary Travel or Memoir—“My Spanish Sanctuary"
2014 Editorial Calendar
January | SAVEUR 100, A Retrospective
April | The Seafood Issue
PRINT January/February Special Issue
PRINT
Our annual roundup of the 100 best people, places, equipment,
ingredients, recipes, wines, spirits, and more—including a special
anniversary salute to 20 years of SAVEUR.
Ad Close: 10/29/13, Material Due: 10/31/13, On Sale: 12/17/13
Seaside Snacking in Rio de Janiero • Croatia’s Island Cuisine
Oceanside Oregon • Shrimp Remoulade • How to Fillet a Fish
Yangzhou: China’s Riverside City • Italian Wine for Fish • Best Kitchen
Equipment for Cooking Fish • Seaside Sips: Spring’s Best Cocktails
Ad Close: 1/28/14, Material Due: 1/30/14, On Sale: 3/18/14
TABLET EXTRAS
Interactive Guide to the 100 • The Best Bottles to Pair with Our Favorite
SAVEUR 100 Dishes • Top Techniques from SAVEUR 100 Chefs
TABLET EXTRAS
ON THE WEB
ON THE WEB
Saveur 100: A fully interactive photo-driven layout of all 100 items, with
links to articles
20th Anniversary: Best-of galleries from Moment, favorite essays and
features, behind the scenes stories
Ingredient Guide: Citrus
Exotic and familiar varieties, recipes, techniques, and video tutorials
February
ON THE WEB
Croatia’s Best Bottles • Video Lesson: Filleting Fish
5th Annual Best Food Blog Awards: Public voting period
Spring Produce Guide: The first in a quarterly series of what's in season:
fruits, vegetables, herbs, and more
Spring Entertaining Guide: The best in serveware, inspirational dinner
party menus, and more
Easter Celebrations Guide: Recipes and traditions from all around the world,
homemade and store-bought Easter basket treats, Easter Newsletter
Ingredient Guide: Lamb
The best cuts, recipes, and tips
Valentine’s Day Guide: Homemade gifts from the heart, the best of storebought sweets, menus for two, romantic restaurants, sharable Valentines
from SAVEUR with sweet food messages, Valentine's Newsletter
Travel: Farm-to-Table for Real: Get your boots dirty with the best farm and
vineyard stays around the world
Ingredient Guide: Whiskey
How to buy it, how to drink it, how to use it in the kitchen
May | Day in the Life of Food and Drink
Comfort Cooking: Warming braises, stews, and baked dishes for cold
winter nights
March | The Travel Issue
PRINT
PRINT Special Issue
From the dawn delivery of farm produce to a last call at a favorite bar and
a well-past-midnight street snack, the world of food and drink runs round
the clock. Come with us on a global adventure as we chronicle a day in
the life of eating and drink.
Ad Close: 3/4/14, Material Due: 3/6/14, On Sale: 4/22/14
Where to Eat in Marseilles • Burgundy’s Best Budget Bottles
Yogurt: Most Versatile Ingredient • New York State’s Best Sweets Shops
The Glories of Grapefruit in Dishes and Cocktails • Delicious Indonesian
Foods • A California Farmer’s Fresh Approach to Cooking • Chefs’
Favorite Kitchen Appliances
PRINT BRAND EXTENSION
Ad Close: 1/2/14, Material Due: 1/6/14, On Sale: 2/18/14
A Day in the Life of our Favorite Chefs • Bonus Recipes from
Around the Clock • Great Kitchen Products for Every Hour of the Day
TABLET EXTRAS
Burgundy Wine Pairings • A Visual Guide to Marseilles Dining
ON THE WEB
SAVEUR Drinks From the editors of SAVEUR comes our newest print
publication dedicated to drinks and drink culture
TABLET EXTRAS
ON THE WEB
The Best Food Blog Awards: Winners announced
5th Annual Best Food Blog Awards: Launch of nominations period
Ingredient Guide: Fresh Spring Greens
How to store fresh greens, recipes for salads, heirloom lettuces, and more
Mardi Gras: New Orleans Travel Guide: The classics and the new favorites
Fat Tuesday Guide: Recipes, Menus, and the best mail order King Cakes
Special Newsletter
A Day in the Life Web content:
• 24 hour time-lapse videos
• Instagram contest: Show us a moment in your day
Travel: Escape to the Tropics: The best culinary destinations, tropical
cocktails, menus to fight the chill, and more
Breakfast Week
A weeklong spotlight on the most important meal of the day, featuring the
best breakfast dishes from around the world
The United States of Spirits: An interactive map of our favorite craft spirits
from every state
Ingredient Guide: Potatoes
Recipes, tips, techniques, and more
St. Patrick's Day: Irish recipes, Irish cheeses, green dishes, and more
EVENT
Virtuoso Travel Advisory Board Summit: A gathering of the world's top
culinary travel specialists, hosted by SAVEUR
Après Ski Cocktail Classic: A unique spirits and cocktail event hosted
mountainside in Aspen, CO
Dates and editorial contents are subject to change.
Mother's Day Guide
• Homemade edible gifts, Mother’s Day menus, and more
• Plus: Mother’s Day special newsletter
Travel: Summer Travel — Day Trips
• Great destinations within 1, 3, and 5-hour radiuses of major cities
• What to eat on the way; what to eat once you're there
EVENT
Manhattan Cocktail Classic: New York's ultimate spirit event that attracts
bartenders and cocktail aficionados for a week of tastings, seminars, and
festive parties
2014 Editorial Calendar
June | Summer’s Best Meals
PRINT June/July
Swedish Midsummer Picnic • Piedmontese Outdoor Feast • Eating in
Panama • Frozen Desserts and Ice Cream Makers • Gin and Tonic •
Lobstering in Maine • Grilling in Spain’s Basque Region: The Chefs, the
Grills, the Recipes
Ad Close: 4/15/14, Material Due: 4/17/14, On Sale: 6/03/14
PRINT SUPPLEMENT SAVEUR Drink
TABLET EXTRAS
Make Your Own Tonic Water • Basque Grilling Expert’s Top Tips • Lobster 101
ON THE WEB
The Comprehensive Cocktail: Essential techniques, ingredients, tools,
recipes, and more for the home mixologist
Outdoor Cooking: How to equip your open-air kitchen, large or small,
luxurious or rustic
Summer Produce Guide: The second in our quarterly seasonal
series of what's in season: fruits, vegetables, herbs, and more
TABLET EXTRAS
Culinary Video Tours of India • 8 Great Wines to Drink with Indian Food
Outfit Your Kitchen for Indian Cooking
ON THE WEB
India Travel Guide: Where to stay, what to see, must-taste dishes, photo
galleries, recipes, and feature stories
The Visual Ingredient Glossary: A photo-driven guide to spices, herbs,
and exotic ingredients, plus links to buy
Summer Movie Menu Maker: Our favorite summer movies—old and new—
with custom-tailored dishes and cocktails for each
Ice Cream Week! The best sundaes, milkshakes, scoops, equipment,
accessories, recipes, and more
Ingredient Guide: Tomatoes
The iconic summer vegetable gets the ultimate guide: recipes, techniques,
a guide to heirloom tomato varieties, and more
EVENT
San Francisco Street Food Festival: The Mission Disrict hosts 80,000+ for
a taste of the most authentic global cuisine from artisan chefs
Independence Day Entertaining: Get ready for the biggest
cookout of the year with our planning guide, recipes, techniques,
videos, and product roundups
September
Father's Day Special Newsletter
ON THE WEB
Ingredient guide: Berries
Guide to varieties, recipes, videos, techniques, and more
The Ultimate Cake Guide: Everyone's favorite dessert: Southern layer
cakes, Eastern European fruit cakes, Japanese tea cakes—with recipes,
techniques, videos, and more
EVENT
A Celebration of Global Street Food: What to eat, where to eat it, and—
if you can't get there—how to make it at home
5th Annual SAVEUR Summer BBQ: SAVEUR's flagship chef event is
bigger and better than ever!
July
ON THE WEB
Travel: Boardwalk Empire: From the Jersey Shore to Santa Monica, a
celebration of cotton candy, hot dogs, arepas, and rickety roller coasters
that overlook the sea
Ingredient Guide: Lobster
How to buy it, cook it, and eat it: recipes, videos, techniques, and more
Happy Birthday, SAVEUR!
Our 20th birthday is this July—we're asking our favorite pastry chefs
around the country to make us a birthday cake; and inviting readers and
subscribers to submit their own celebratory desserts
Travel: The Essential Maine: A guide to the Northeast's favorite desintation
for seafood, including where to stay, what to eat, recipes, and galleries
Travel: Where We Want to Be Right Now: Winter travel guide to the best places
in the world to visit for any palate, budget, or disposition
Fall Produce Guide: The third in our quarterly seasonal series of What's In
Season: fruits, vegetables, herbs, and more
October | The Fall Cooking Issue
PRINT
Cook Like an Umbrian Chef • Make Gumbo like a Pro • Ultimate FastFood Burger at Home • Best Lebanese Recipes • Bastilla: Morocco’s
Most Delicious Dish • Fall Wine Pairings • Fall Cooking Equipment •
Cask Ale: England’s Most Awesome Beer • Culinary Travel Awards
Ad Close: 7/29/14, Material Due: 7/31/14, On Sale: 9/16/14
TABLET EXTRAS
Video Lesson: Gumbo 101 • Lebanese Wines
Picnic Menu Generator: Get out your blankets and wicker baskets and put
together the perfect picnic for the beach, the park, the rooftop, and
the backyard
ON THE WEB
Fourth of July Special Newsletter
Ingredient Guide: Pumpkin and Squash
History, recipes, techniques, varieties
August | The India Issue
PRINT August/September Special Issue
India is home to a dizzying array of colorful, fragrant, flavorful cuisines.
Travel with us across the Subcontinent; discover its culinary secrets, and
learn to cook its most extraordinary dishes. Including ingredient and
kitchen equipment guides.
Ad Close: 6/10/14, Material Due: 6/12/14, On Sale: 7/29/14
Dates and editorial contents are subject to change.
Culinary Travel Awards: The full list revealed, with an immersive photo
gallery, travel guides, and features on the top award winners
Autumn Cocktails: Drinks made to evoke the flavors of the season
Travel: International hotels with great cooking classes
The Hunt: A guide to cooking game
Special Newsletters: Sukkot, Halloween/All Saint’s Day
EVENT
Culinary Travel Awards: Our second-annual fete in New York City will toast
this year's Culinary Travel Award winners
2014 Editorial Calendar
November | American Celebrations
December | The Holiday Feast
PRINT
PRINT
TABLET EXTRAS
PRINT SUPPLEMENT SAVEUR Drink
Garlic! • Consommé Lesson • Thomas Keller’s Napa Thanksgiving
Florida’s Panhandle Foods • Small-Town Italian-American Eating
Vermouth: The Season’s Best Mixer • Holiday Cocktails • Kitchen
Appliances for Turkey Success
Ad Close: 8/26/14, Material Due: 8/28/14, On Sale: 10/14/14
10 Things to Do with Consommé • Exclusive: Thomas Keller’s Holiday
Secrets Cooking with Vermouth
ON THE WEB
Ingredient Guide: Cheese
Great cheeses for entertaining, a cheese glossary, cave-aging: a look
behind-the-scenes, recipes and menus
Thanksgiving Road Maps: You choose the menu, we’ll provide day-by-day
to-do list for shopping ingredients, what to make ahead, and even what to
do with your leftovers
Thanksgiving Guide: Hundreds of recipes, menus for every type of cook,
plus expert tips and techniques
EVENT
Holiday Market: The ultimate event for holiday shopping and entertaining
inspiration. Featuring chef and SAVEUR Editor recipes and tastings,
artisanal products and gifts for purchase, hands-on stations, and more!
Hugh Acheson’s Atlanta Christmas • Beef Wellington • Holiday in
Iceland • Boston’s Grandest Restaurants • Britain’s Best Dessert: Sticky
Toffee Pudding • Festive Cocktails • Madeira: The Ultimate Seasonal
Wine • Holiday Kitchen Gift Guide: Editor’s Favorites
Ad Close: 9/30/14, Material Due: 10/2/14, On Sale: 11/18/14
TABLET EXTRAS
Video: Hugh Acheson’s Holiday Cooking Tips • Madeira Cocktails •
Recipe Roundup: Christmas Side Dishes
ON THE WEB
Ingredient Guide: Butter
Our favorite butters, how to make your own, plus great holiday recipes
Interactive Cookie Advent Calendar: 31 days of SAVEUR's favorite cookie
recipes
SAVEUR’s Gift Guide: Edible gifts both homemade and store-bought, the
best in mail-order gift subscriptions, best new kitchen appliances and other
big-ticket items, culinary destination-themed gifts: from exotic trips to hardto-find food items
Winter Produce Guide
TRAVEL: Where we went, and where we want to go
The best places we visited in 2014, and where we
most want to go in the coming year
EVENT
Holiday Market
Dates and editorial contents are subject to change.
Print Editorial Highlights, departments, and regular features, including:
First
••
SAVEUR editor’s letter, taking readers behind the scenes of
each issue's stories
Fare
Drink
••
The histories of beloved spirits and cocktails, with tasting
notes and recipes
••
Spotlight on liquors of outstanding quality or
unusual provenance
••
Intriguing news, developments, trends, and products
from the world of food
Cellar
••
Food-centric personal essays
••
A dedicated wine showcase, with tasting notes
••
Agenda of food-related events, holidays, and
anniversaries around the globe
••
The best bottles from a particular country or region,
or made with a particular varietal
••
The latest and greatest in culinary books reviewed
by notable critics and SAVEUR editors
Review
••
Leading food critics showcase new and notable restaurants in
SAVEUR's unique editorial voice
Ingredient
••
An in-depth piece about a single food, with recipes and
techniques from around the world
I Love My Kitchen Because
••
Exploring home kitchens of culinary tastemakers and celebrities
••
Product showcase of their favorite appliances, tools, design
elements, and décor
Memories
••
Acclaimed writers’ chronicles of formative
culinary experiences
Routes
••
Stories from food road warriors reporting from the field
Reporter
••
First-person reportage and investigative journalism from
all corners of the planet
Source
••
Ordering information for artisanal and hard-to-find foods,
drinks, and kitchen tools
Classic
••
A time-honored dish, sweet or savory, down-home or exotic,
that is a beloved part of our culinary lives
In the SAVEUR Kitchen
••
Recipes, techniques, primers, insights, tips, and
discoveries connecting to the issue’s stories and recipes
Moment
••
SAVEUR’s flagship final photographic glimpse of each issue
••
A single poignant, arresting photograph related to the
world of food
Digital Editorial Highlights, departments, and regular features, including:
REC I P E S & E N TERTA IN IN G
Recipe Collections
••
A handy compilation of recipes around a single topic, such as
chicken, birthday cakes, or bacon
Ingredient Guides
••
A showcase of our favorite ingredients, from butter to zucchini,
with recipes, photo galleries, and tips on how to buy and store
Seasonal Entertaining Guides
••
One-stop resource for seasonal and party planning
••
Includes Summer, Thanksgiving, Holiday, and more
K I TCH E N & H O M E
I Love My Kitchen Because
••
Celebrities and culinary tastemakers in their home kitchens
••
Photo tours featuring their favorite produts and design elements
One Good Find
••
Editors' favorite product discoveries, including kitchen gadgets,
small appliances, decor items, and more
D RI N K
Friday Cocktails
••
Test Kitchen-approved cocktail recipe from our editors and top
bartenders, delivered in time to kickoff the weekend
One Good Bottle
••
Collectors’ picks in spirits, wines, and more
TRAV E L
Destination and City Guides
••
Everything you need to know about a destination, from where
to stay and practical travel tips to authentic cuisine receipes to
recreate at home
Postcards
••
Snapshots and recollections from our editors’ trips
Room Service
••
Top hotels worldwide for the culinary traveler
VIDE O
Ask the Test Kitchen
••
An engaging how-to video series from the Test Kitchen team
Master Class Series
••
All-star chefs and cooking virtuosos giving an up-close look at
their favorite recipe or technique
E NE WSLE T T E RS
Simple Weeknight Meals
••
Ideas for the perfect weeknight dishes at home
Dinner Party Menu
••
Weekly curated menus, inspired by seasons and destinations
••
Includes drink pairings, tabletop ideas, and playlists
Recipe of the Day
••
Daily recipe inspiration filled with global flavor
SAVEUR Travels
••
Top culinary destinations, along with guides to restaurants and
bars, hotel reviews, immersive photo galleries, and local dishes
Holiday eNews
••
Limited-edition newsletters with special menus, products, and
entertaining tips for seasonal gatherings
SAVEUR Selects
••
Monthly product picks from our editors on a single theme:
barware, kitchen tools, travel accessories, and more
Tablet Advertising Opportunities
SAVEUR on tablet replicates each issue—but is enhanced with exclusive content, vibrant photos, video and interactive
advertising. This is a market-changing opportunity to reach digitally inclined readers. SAVEUR is currently available on iPad,
Kindle, Nook, Zinio, and Google Newsstand.
A DV E RT I S E R EN H AN CEM EN TS INCLUDE :
••
Active web links
••
Multi-faceted ads with multiple layers
••
Photo galleries
••
Video
••
Lead capture
••
Custom enhancements built in conjunction with the SAVEUR team
Extending Across Platforms
Print
Online
Tablet
Books
Mobile
Social Media
Content Syndication
Marketing
SAVEUR offers our partners multiple turnkey programs to leverage the power of its database and editorial franchises in order to
generate awareness and leads. Additionally, the SAVEUR Art Department can be made available to work with your brand on creative
solutions for all of the below.
Signature Events
Social Media
Database Marketing
5th Annual Best Food Blog
Awards Gala
Facebook
Targeted Mailings
5th Annual SAVEUR Summer BBQ
Pinterest
Culinary Travel Awards
Instagram
Twitter
Virtuoso Travel Week
SAVEUR Holiday Market
SAVEUR Test Kitchen Entertaining
Database Marketing
Dinner Party eNewsletter
Simple Weeknight Meals eNewsletter
SAVEUR.com
Recipe of the Day eNewsletter
Best Food Blog Awards
SAVEUR Travels eNewsletter
SAVEUR Video Channel
Holiday Celebrations eNewsletter
“Ask the Test Kitchen” Video Series
SAVEUR Selects eNewsletter
Sweepstakes & Promotions
The Essential Travel Guides
Dedicated Email Blasts
Reader Service
Ingredient Guides
SAVEUR Menu
Entertaining Guides
Tactical Opportunities
Partnerships
Apple iBookstore
Captivate Network
Culintro
James Beard Foundation
Custom Pre/Post Studies
Tablet
SAVEUR Enhanced Digital Edition
“Easy” eBook Series
“The Way We Cook” eBook
Manhattan Cocktail Classic
San Francisco Street Food Festival
Advisory Boards
Spotify
SAVEUR Virtuoso Travel
Advisory Board
Virtuoso Travel Specialists
Whole Foods Market
Research
SAVEUR Tastemakers™
Chef Advisory Board
Ad Effectiveness Surveys
Focus Groups
SAVEUR's Reader Panel
2014 Print Display Rates
EFFECTIVE ISSUE DATE: TOTAL AUDIENCE:
RATE BASE:
January/February 2014
1,573,000
325,000
1X 3X 6X
FOUR COLOR
Spread. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $91,565 $87,075$82,440
Full Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $45,790$43,540$41,215
2/3 Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $34,375 $32,650$30,930
1/2 Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30,535 $28,985$27,460
1/3 Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $22,895 $21,805$20,640
TWO COLOR
Spread. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $76,600 $72,755$68,955
Full Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $36,295 $36,375$34,490
2/3 Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $28,740 $27,295$25,850
1/2 Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25,535 $24,275$22,980
1/3 Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $19,150 $18,175$17,230
BLACK & WHITE
Spread. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $66,615 $63,255$59,955
Full Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $33,295 $31,620$29,980
2/3 Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $24,980 $23,745$22,475
1/2 Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $22,200$21,095$19,975
1/3 Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $16,645 $15,815$14,975
2nd Cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $54,950--
3rd Cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50,355--
4th Cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $60,915--
----
BLEED: 10%.
MECHANICAL CHARGES: Key numbers, halftones, camera work, and/or stripping will be billed to advertiser.
PRE-PRINTED INSERTS: Consult advertising representative.
TERMS: Net 30 days; no cash discounts.
COMMISSIONS: Recognized advertising agencies may take 15% of gross billing space, color, and special position, provided
account is paid within 30 days of invoice date. No commission is allowed on artwork, reprints, or mechanical charges.
FOR MORE INFORMATION: Please call Kristin Cohen 212.219.7402
All rates subject to change. Last updated 9/14
CONTACT Kristin Cohen, Publisher at kristin.cohen@bonniercorp.com or your SAVEUR representative
2014 Print Mechanical Specs
PRINT REQUIREMENTS
Supplied materials that do not comply with the following
specifications will be corrected and the advertiser billed for
the required production.
AD SIZES: All ads must be created to exact size
specifications listed on the rate card or will incur charges
for resizing. On bleed ads use trim size as your document
size. No live matter within 1/4” of gutter or trim on full page or
spread ads.
REQUIRED FORMAT: PDF/X-1a format is the required file
format for submission. When preparing PDF/X-1a files, careful
attention must be paid to ensure they are properly created
and will reproduce correctly. Please see http://www.adobe.
com/products/acrobat/standards.html for guidelines and
instructions. Files should conform to SWOP guidelines, and
total ink density should not exceed 300%. View specifications
online at www.swop.org.
PROOFS: For full page and spread ads, advertisers MUST
submit a contract-level digital proof at full size that conforms
to SWOP standards (including a color bar) for all digital files.
Client-supplied contract proof is required to guarantee
color. Acceptable contract proofs include: Epson Contract
Proof, IRIS, Kodak Approval, Digital Match Print, Progressive
Press Proof, Fuji Pictro, Fuji Final Proof. Proofs are required
regardless of file delivery mode. If contract proof is not
supplied, we will generate an Epson proof, and additional
charges may apply. The publisher and printer will not accept
responsibility when contract proofs are not submitted.
MEDIA TRANSFER: CD-ROM, DVD *ELECTRONIC
TRANSMISSIONS: Ad files can be delivered via our Ad Portal
at adportal.bonniercorp.com. For ads supplied electronically,
advertiser must supply an additional content proofing file. If
one is not supplied, a confirmation PDF proof will be sent to
advertiser for approval and an Epson proof will be made for
full page ads and spreads, and additional charges may apply.
We do not accept ads via e-mail. Electronic files are stored
for one year only, unless otherwise requested in writing.
INSERTS: Consult your advertising representative.
Production, design and prepress services are available; rates
upon request.
AD SIZES
SIZE OF AD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . WIDTHHEIGHT
Full page non-bleed. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.5”9.45”
Bleed page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.125”11.125”
trims to. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.875”10.875”
Two-page spread bleed.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18”11.125”
trims to. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.75”10.875”
NON-BLEED PARTIALS*
1/3 square. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.95”4.638”
1/3 vertical.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.4”9.45”
1/2 horizontal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.5”4.67”
2/3 vertical. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.95”9.45”
BLEED PARTIALS*
1/3 vertical.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.25”11.125”
trims to. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3”10.875”
1/2 horizontal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.125”5.5”
trims to. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.875”5.25”
2/3 vertical. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.8”11.125”
trims to. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.55”10.875”
No live matter within ¼” of final trim size. On spreads allow ¼” safety on each side of the
gutter. All marks should be offset at least .125” from trim. All ads supplied must be CMYK.
For ads requiring a spot color, please contact your production manager for specifications.
SHIPPING ADDRESS
ATTN: Kristin Prohaska
SAVEUR Magazine
460 N. Orlando Ave., Suite 200
Winter Park, FL 32789
Phone: 407.571.4942
BINDING: Perfect Bound, Jog: to Foot.
MATERIALS REQUIREMENTS FOR INHOUSE DESIGN SERVICES:
PHOTOS: Color scans must be 300 dpi in CMYK. B/W scans
must be 300 dpi grayscale.
LOGOS: Vector .eps or .ai files are preferred. Type should
be converted to outlines unless the fonts are provided. Jpgs
must be 300 dpi.
If you are supplying native files for us to work with, they
must be accompanied by the fonts used in those files. Black
type on light background should be defined as 100% black
ONLY. Files should conform to SWOP guidelines, and total ink
density should not exceed 300%.
2014 CLOSING DATES
AD CLOSE
DATE
MATERIAL
DUE DATE
ON SALE
DATE
January/February 10/29/1310/31/1312/17/13
March
1/2/14 1/6/142/18/14
April
1/28/14 1/30/143/18/14
May
3/4/14 3/6/144/22/14
June/July
4/15/14 4/17/146/03/14
August/September 6/10/14 6/12/147/29/14
October
7/29/14 7/31/149/16/14
November
8/26/14 8/28/1410/14/14
December
9/30/14 10/2/1411/18/14
2014 Digital Rates
ON SITE MEDIA
CUSTOM CONTENT & PARTNERSHIP OPPORTUNITIES
Run-of-Site
Custom Digital Content
RATE CARD PRICING
Premium 728x90��������������������������������������������������������������������������������$30 CPM
Premium 300x250�����������������������������������������������������������������������������$30 CPM
Standard 728x90�������������������������������������������������������������������������������$25 CPM
Standard 300x250����������������������������������������������������������������������������$25 CPM
Static 300x100����������������������������������������������������������������������������������� $20 CPM
Channel Targeting
Recipes��������������������������������������������������������������������������������������������������$35 CPM
Techniques�������������������������������������������������������������������������������������������$35 CPM
Travels ��������������������������������������������������������������������������������������������������$35 CPM
Kitchen ��������������������������������������������������������������������������������������������������$35 CPM
Wine & Drink����������������������������������������������������������������������������������������$35 CPM
Advanced Targeting
Keyword Targeting�����������������������������������������������������������������������������$40 CPM
Geo-Targeting�������������������������������������������������������������������������������������$40 CPM
In-Market Shoppers�������������������������������������������������������������������������� $50 CPM
Demographic Targeting������������������������������������������������������������������ $50 CPM
Device Targeting
Mobile (320x50, 300x250)�������������������������������������������������������������$45 CPM
Mobile Adhesion Unit (320x50)����������������������������������������������������$55 CPM
Mobile Interstitial��������������������������������������������������������������������������������$85 CPM
Tablet (728x90, 300x250)���������������������������������������������������������������$45 CPM
Tablet Adhesion Unit (728x90)������������������������������������������������������$55 CPM
Tablet Interstitial (640x480)������������������������������������������������������������$85 CPM
Video
Video Interstitial (all device types) �����������������������������������������������$85 CPM
Pre-Roll������������������������������������������������������������������������������������������������$100 CPM
Post-Roll ���������������������������������������������������������������������������������������������$100 CPM
Custom Video Production��������������������������������������������������$10,000 Flat Fee
Custom video pricing is subject to change and does not include travel
expenses
High-Impact Placements
Expandable Rich Media ������������������������������������������������������������������$45 CPM
In Banner Video����������������������������������������������������������������������������������$45 CPM
Homepage Roadblock ��������������������������������� $15,000 Flat Fee (per week)
Homepage Roadblock Wallpaper ������������$4,000 Flat Fee (per week)
OPA Expandable Pushdown Unit ����������������������������������������������� $60 CPM
Static Interstitial���������������������������������������������������������������������������������� $60 CPM
Filmstrip with Distinct Creative Panels��������������������������������������� $80 CPM
Enhanced Interstitial��������������������������������������������������������������������������$85 CPM
Cascade Unit - 3 Panels������������������������������������������������������������������ $90 CPM
Portrait with Unique Content Areas�������������������������������������������� $90 CPM
Takeover/Overlay����������������������������������������������������������������������������� $130 CPM
RATE CARD PRICING
Editorial Allignment Sponsorship������������������������������� $25,000+ Flat Fee
(minimum commitment)
Sweepstakes/Contest����������������������������������������������������$50,000+ Flat Fee
(minimum commitment)
Custom Content Hub ���������������������������������������������������$100,000+ Flat Fee
(minimum commitment)
Partnership Opportunities
Virtuoso Travel Advisory Board�����������������������������������$50,000+ Flat Fee
(minimum commitment. custom itineraries, promotion, and more)
SAVEUR Experiences��������������������������������������������������� $150,000+ Flat Fee
(minimum commitment. custom itineraries, promotion, and more)
2014 Digital Rates
ON SITE MEDIA
Daily Newsletters
RATE CARD PRICING
SUBSCRIBERS
Recipe of the Day (728x90) ........................................................................................$7,000 Flat Fee (5x drop/week) ................................26,000+ (per send)
Weekly Newsletters
Simple Weeknight Meals (160x600, 728x90) ............................................................. $11,000 Flat Fee (1x drop).......................................................... 166,000+
Dinner Party Menus (160x600, 728x90) ........................................................................$7,000 Flat Fee (1x drop).............................................................97,000+
Travels (300x250, 728x90) - New!................................................................................. $2,000 Flat Fee (2x drop)........................................ 17,000+ (per send)
Celebrations (Holiday & Summer Fridays) (160x600, 728x90) ............................. $2,000 Flat Fee (1x drop)............................................................ 43,000+
Celebrations newsletters are sent out October-December 3x/week, Fridays during June-July, and in line with all major holidays.
Monthly Newsletters
SAVEUR Selects (Promotional Product Placement & 728x90) ..............................$1,000 Flat Fee (1x drop) ............................................................ 15,000+
Dedicated Brand Email
Custom HTML Sponsored Messaging (600x900) ....................................................$17,000 Flat Fee (1x drop) ......................................................... 150,000+
Minimum $15,000 net spend required to run on SAVEUR.com
PLEASE NOTE PER SAVEUR.COM POLICY:
1 The CPMs proposed in the media plan presented here DO NOT include Rich
Media Fees, Serving Fees, or any incremental cost(s) that are or could be associated with the delivery of the campaign. All ads are served through DoubleClick.
2 All inventory MUST BE CONFIRMED PRIOR to signing any insertion orders.
3 SAVEUR.com DOES NOT HOLD INVENTORY. Inventory is based on a first come
first serve basis.
4 This package may be modified in the chance that inventory becomes unavailable during the period of time between receipt of this plan and written confirmation that the plan is accepted as seen here or discussed otherwise. Impressions are not guaranteed.
5 CANCELLATION POLICY: Cancellation of Online banners must be received in
*Pricing subject to change based on concept, location, execution, etc.
writing 7 days prior to start date. Cancellation mid-campaign will be subject to
2 weeks written notice and payment of impressions served through the end of
month. Cancellation of email advertising must be received in writing 30 days
prior to drop date due to the exclusive nature of email advertising. If cancellation mid-campaign is desired, client must pay out any added value impressions
served during the campaign flight.
6 eNewsletters and custom eblasts are sent to our database of opt-in subscribers.
SAVEUR.com is not responsible for opt-outs and/or any number of eNewsletters
that are not received.
7 For all roadblocks, SAVEUR.com guarantees a 24-hour, 100% exclusive SOV
placement ONLY. SAVEUR.com does NOT guarantee that the exact number of
impressions proposed will be served.
8 Rate card cost and subscribers updated: August 2014
2014 Digital Advertising Specs
WEBSITE DIGITAL REQUIREMENTS
AD
DIMENSIONS
FILE SIZE
FILE TYPE
Leaderboard........................................................................728 X 90 Pixels
40 Kb Max
Gif, Jpg, Html Swf:
(Include Flash File)
Medium Rectangle........................................................... 300 X 250 Pixels
40 Kb Max
Gif, Jpg, Swf:
(Include Flash File)
Skyscraper...........................................................................160 X 600 Pixels
40 Kb Max
Gif, Jpg, Swf:
(Include Flash File)
Video Pre-Roll....................................................................16:9; 15 Seconds
70 Kb Max
Fla File
E-Newsletter Banners.......................................................728 X 90 Pixels
40 Kb Max
Gif, Jpg
Mobile....................................................................................320 X 50 Pixels
40 Kb Max
Gif, Jpg, Html
Rich media capabilities available, see your sales representative for details.
TERMS & CONDITIONS
1 In consideration of publication, Advertiser and its Agency agree to indemnify and
hold Publisher harmless against any expense or loss by reason of any claims
arising out of publication.
2 All contents of advertisements are subject to Publisher’s approval. Publisher
reserves the right to reject or cancel any advertisement, insertion order, space
reservation or position commitment at any time. Publisher shall not be liable for
any costs or damages if for any reason Publisher fails to publish an ad or for
errors in key number or advertisers index.
3 Conditions, other than rates, are subject to change by Publisher without notice.
Rates are subject to change upon notice from the Publisher. Cancellation of any
space reservation by the Advertiser or its Agency for any reason other that a
change in rates will result in an adjustment of the rate (shortage) based on past
and subsequent insertions to reflect actual space used at the earned frequency
or volume rate.
4 Cancellation or changes in orders may not be made by the Advertiser or its
Agency after closing date. Advertisements not received by closing date will not
be entitled to approval or revision by Advertiser or its Agency.
5 Positioning of Advertisements is at the discretion of the Publisher except where
request for a specific position is acknowledged, in writing, by the Publisher.
6 No conditions other than those set forth on this rate card shall be binding on the
Publisher unless specifically agreed to in writing by the Publisher.
7 Publisher is not liable for delays in delivery and/or non-delivery in the event of
an Act of God, action by any governmental or quasigovernment entity, fire, flood,
insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or
material shortage, transportation interruption of any kind, work slow-down, or
any condition beyond the control of Publisher affecting production or delivery
in any manner.
8 Publisher has the right to hold Advertiser and its Agency jointly and severally
liable for monies due and payable to Publisher for advertising ordered and
published. Should collection efforts become necessary, Advertiser and its
Agency agree to pay all attorney fees incurred in connection with collection of
advertising that was published.
9 A ll advertisements are accepted and published by the Publisher on the
representation that the Advertiser and/or Advertising Agency are properly
authorized to publish the entire contents and subject matter thereof. When
advertisements containing the names, pictures and/or testimonials of living
persons are submitted for publication, the order or request for the publication
thereof shall be deemed to be a representation by the Advertiser and/or
Advertising Agency that they have obtained written consent of the use in
the advertisement of the name, picture and or testimonials of any living
person which is contained therein. It is understood that the Advertiser and/or
Advertising Agency will indemnify and save the Publisher harmless from and
against any loss, expense or other liability resulting from any claims or suits for
libel, violation, or rights or privacy, plagiarism, copyright infringement and any
other claims or suits that may arise out of the publication of such advertisement.
All ads run on a prepay basis until credit is approved.
CONTACT Kristin Cohen, Publisher at kristin.cohen@bonniercorp.com or your SAVEUR representative
iPad Specifications & Features for Adobe DPS Platform
For Client Supplied Ads Designed for Tablet
Accepted Formats and Specs:
InDesign: Create document at 768 px x 1024 px. Use InDesign’s
Package Feature for gathering and supplying fonts and images.
I.f adding interactive elements such as video, audio and
HTML5, please be sure to test in Adobe Content Viewer
before submitting and notify your production contact. These
assets must also be submitted with ad materials. For specs
on interactivity or additional screens, see enhancement
details below.
PDF: 10.667” x 14.222” 300 dpi
JPEG: or any rasterized file – 1536 px x 2048 px 264 dpi RGB
Layout Guidelines:
• Keep any live material away 130 px from top and 200 px from
bottom of screen safety space for navigation pop ups
For Enhancements to your Straight From Print Ad
or Customized Ad Builds
Available Features and Specs:
External Web Links
• Your iPad-friendly web page can open up from a link on
your ad without the user having to leave the app
• Webpage should not have Flash elements
• Avoid pages with long load times
Interactive Gallery
• Supply 300 dpi images at 536 px x 2048 px , 8 images max
• Button or touchable photo thumbnails bring up larger versions or
scroll through multiple images in one frame
Additional Screens
• Four total screens max
Materials Submission
Upload a .zip file of your ad materials and all
assets to the SAVEUR iPad Editon on our ad portal at:
adportal.bonniercorp.com
SAVEUR on Kindle, Nook, Zinio & Google Newsstand are
replicas of the print edition.
• Two or three more screens can be stacked below your initial ad,
offering more of your messaging and reader engagement
Video Player
• Maximum length for embedded videos is 30 seconds.
• Specs: 720p .mp4 file using .h264 compression
• Full Screen: 1280 x 720 (16:9 aspect ratio)
• In-Content: Specs are TBD depending upon scope
Advanced Interactivity / HTML 5
Will generally require greater pre-planning and lead time, and a
creative call should take place well in advance of the ad close date.
Adobe Flash elements or links to Flash-based websites are not
compatible with the iOS platform.
ISSUE AD CLOSE MATERIAL DUE
ON SALE
Jan/Feb
March
April
May
June/July
August
September
October
November
December
11/7/13
1/6/14
2/6/14
3/13/14
4/17/14
6/12/14
7/31/14
8/28/14
10/2/14
10/30/14
11/5/13
1/2/14
2/4/14
3/11/14
4/15/14
6/10/14
7/29/14
8/26/14
9/30/14
10/28/14
12/31/13
2/18/14
3/25/14
4/29/14
6/3/14
7/29/14
9/16/14
10/14/14
11/18/14
12/16/14
PRODUCTION CONTACT Kristin Prohaska, Production Manager 407.571.4942 or kristin.prohaska@bonniercorp.com