Rate card 2015-16.indd - Rocky Mountain Collegian

2015 - 16 MEDIA KIT
Rocky Mountain Student Media
Rocky Mountain
Student Media
EVERYWHERE
As the student voice of Colorado State University and city of Fort Collins,
Rocky Mountain Student Media serves the community with five awardwinning, student-run media outlets: The Rocky Mountain Collegian, CSU’s
daily newspaper; KCSU 90.5, a 10,000 watt fm radio station; CTV, cable
channel 11; College Avenue, a monthly lifestyle magazine; and CSU Life, a
monthly news publication for faculty and staff.
Our unique ability to combine print, broadcast, web, social media, and
direct marketing, makes it possible for us to create an advertising plan
tailored specifically to meet your advertising needs. We are everywhere
our audience is and we can get you there too!
BY THE #’S
38,710
total campus population
22,506
Undergraduates
4,580
Graduates & Professional
4,639
The Collegian, Colorado
Continuing Education & Guest
State University’s student-run
newspaper, provides readers
with campus, local, sports and
entertainment news, Monday
through Thursday and on Fridays
during key home games.
Collegian.com is the online
center for all student media.
The site features breaking
news, aggregated blogs, online
programming, videos and livestream television and radio.
KCSUFM.COM
KCSU, Colorado State’s studentrun radio station prides itself on
alternative music programming
with specialty DJ programs and
news updates. The 10,000 watt
signal reaches devoted listeners
along the Front Range from
Cheyenne to Longmont.
Rocky Mountain Student Media
CTV, on Comcast and CSU
channel 11, features news, sports,
talk and entertainment.
SVP, Student Television
Productions provides professional
video production.
College Avenue is a monthly
lifestyle publication. Each edition
features a different theme covered
from a student perspective.
CSU Life
CSU Life, a monthly news
publication produced specifically
for faculty and staff at Colorado
State University, is delivered
directly to staff mailboxes and
features stories for and about
campus employees.
advertising@collegian.com | collegian.com | 970.491.7467 | 970.491.6834
6,985
Faculty & Staff
BY CLASS:
21% Freshman
19% Sophomores
19% Juniors
24% Seniors
17% Graduate & Professional
BY GENDER:
49% male
51% female
6,000
New freshman & transfer
students on campus this year.
e
m
lco
We
The Rocky Mountain QUICK FACTS
Collegian 92%
Since 1891, The Collegian has been a mainstay on the Colorado State
University campus and has become one the country’s preeminent
student-run news publications. Currently ranked in the top 20 of college
newspapers by the Princeton Review, the Collegian is distributed
throughout campus and the Fort Collins community, Monday through
Thursday with special Friday sports editions on key game weekends.
News is reported throughout the day with updates on collegian.com,
KCSU and through Facebook and Twitter.
DISTRIBUTION
6,500 daily Monday through Thursday throughout campus and to more
than 150 locations in Fort Collins.
of CSU students have read the print
version of the Collegian
55%
read the Collegian regularly
Students are
more likely
to read their
college newspaper
than a local or national newspaper.
50% 33%
read the
online
version
read
both
2014 Student Survey
SPENDING
$$$
FRIDAY SPORTS EXTRAS
Friday Sports Extras feature key
game day information for CSU’s
ma jor home match-ups. 4,000
editions will be distributed on
Fridays throughout campus and
Fort Collins, and 2,500 directly to
fans on game day.
Publication Schedule
August 28
September 4
September 18
October 9
October 16
October 30
November 13
January 22
February 5
February 19
March 4
March 23
Rocky Mountain Student Media
Nationally college students have
30%
increased discretionary spending by
over the last
5 years.
CSU Students
contribute more than
$168 million
annually to the local economy
collegian.com
The Rocky Mountain Collegian
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Per column inch
Local Open Rate:
DISPLAY DISCOUNTS
$14.00
Annual Bulk Contract Rates
100 inches....................................$10.50
250 inches.....................................$9.00
500 inches.....................................$8.70
750 inches.....................................$8.40
1000 inches..................................$8.00
Colorado State University Rates
CSU Departments.....................$7.40
Student Organization.............$6.40
Color Rates
Full Color - $50
Deadlines
Discounts
5 FOR 4
Take advantage of a FREE ad when
five ads are scheduled within ten
publishing days. You pay for four
ads and the fifth ad is FREE.
Repeat Discount: 20% Off
Only one advertiser per day can place
an ad at the bottom of the Collegian
front page. Spots are reserved on
a first-come, first-serve basis and
include full color.
CLASSIFIED RATES
5 col. x 2” $300/day
Classified Word/Line Ads
Frequency discounts available
Deadline for booking all display
advertising space is 4 pm two
working days prior to publication.
Ad Sizing
(additional per word, per day)
Business Logo/Art.......................$2.00
(additional per ad, per day)
Classified Deadlines
Full Page: 5 col x 12”
Quarter
Page
3 col x 5”
Half Page
5 col x 6”
Sending an ad?
Email a high-resolution PDF of
your ad by 12 p.m. one business
day prior to publication to
advertising1@collegian.com or
advertising2@collegian.com
Rocky Mountain Student Media
FRONT PAGE ADVERTISING
Consistency is key when it comes
to effective advertising. Re-run the
same ad with no copy changes,
within five business days and earn
20% off all subsequent ads.
Per word, per day
1-3 Days..............................................30¢
4+ Days...............................................20¢
Bold Type...........................................20¢
1 column = 1.75
2 columns = 3.7
3 columns = 5.6
4 columns = 7.6
5 columns = 9.5
SPECIAL
PLACEMENT
OPTIONS
Deadline for all classified line
ads is 3 pm one working day
prior to publication. Cancellation
or changes in ads cannot be
accepted after deadline.
PRE-PRINTED INSERTS
Cost Per Thousand
$70
6,500 maximum per day
4,000 minimum per day
Frequency discounts available
Ship To:
PUZZLES
Sponsorships, including guaranteed
placement by popular puzzles and
comics, are available to advertisers
sponsoring the daily Crossword,
Sudoku, Wonderword or comics
section of the newspaper. Sponsorship
is a full semester commitment.
Sudoku Sponsor
Sponsoring the Sudoku puzzle is great
exposure for your business.
2 col. x 2” ad $50/day in black & white
$75/day full color.
Frequency discounts available.
Prairie Mountain Publishing
Attention: Chris Klein/Collegian
801 North 2nd Street
Berthoud, CO 80513
Crossword Sponsor
SPORTS EXTRAS
2 col. x 5” ad $120/day black & white
$145/day in full color.
Regular advertising rates apply.
40% off each ad for full season,
approximately 6 issues.
advertising@collegian.com | collegian.com | 970.491.7467 | 970.491.6834
A great place to build brand
recognition.
Frequency discounts available.
COLLEGE AVENUE
Advertising Rates
Colorful, bold, inquisitive, diverse. College Avenue is
Student Media’s lifestyle publication covered from a
student voice. Each edition features a lifestyle topic
and includes monthly features on food, fashion and
trends. College Avenue provides readers unique
ways to explore and enjoy our active Fort Collins
community.
| Volume 10:
Issue 5 | Jan.
All prices include full color
COLLEGEavenue
Colorado State | Volume
COLLEGEaven
ue
Colorado State
Back Page (9.5”x12.25”) ......................................$550
Full Page (9.5”x12.25”)........................................$500
Half Page (9.5”x6”) ..............................................$320
Quarter Page (4.375”x6”) ....................................$200
2015
10: Issue 7 | April 2015
2015-16 Publication Schedule
Wednesday, Sept. 23
Wednesday, Nov. 4
Politics
FRIEND Zof the
ONE
Wednesday, Dec. 9
pg. 23
Fifty Sha
BDSM
des of
pg.11
Wednesday, Feb. 10
So you
want to
?
Wednesday, Mar. 23
Seduce
pg. 10
ado
Exploring the Color
YING
PA
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for College in Color
pg 22
FRONT
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pg 11
Q&A an
with Congressm
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pg 7
Wednesday, Apr. 20
6,500 copies printed
CSU LIFE
CSU Life is a monthly news publication produced
specifically for faculty and staff at Colorado State
University. The publication is delivered directly to
staff mailboxes on campus. CSU Life is a partnership
between Student Media and CSU’s Division of
External Relations. Together we are dedicated
to featuring stories for and about employees,
highlighting accomplishments and presenting
information about the great community that’s CSU.
ife
L
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S
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culty &
for Fa
Staff
15
APRIL 20
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CSU supports
MAY 2015
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Our entire Colorad
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ts awarded
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our
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improve
confront the
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page 22
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Business Profile ......................................................$150
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All prices include full color
2015-16 Publication Schedule
In Mailboxes
Ad Deadline
Tuesday, Sept. 8
Thursday, Aug. 27
Monday, Oct. 5
Thursday, Sept. 24
Monday, Nov. 2
Thursday, Oct. 22
Monday, Dec. 14
Thursday, Dec. 3
Monday, Feb. 8
Thursday, Jan. 28
Monday, Mar. 7
Thursday, Feb. 25
Monday, Apr. 11
Thursday, Mar. 31
Monday, May 9
Thursday, Apr. 28
6,700 copies distributed monthly
Rocky Mountain Student Media
COLLEGIAN.COM
Collegian.com is the central site for all student media:
the Collegian, CTV video and news, KCSU 90.5 and
College Avenue magazine. The site features breaking
news, blogs, aggregated passion topics, videos and
live-stream radio and TV. Collegian.com provides the
best digital platform for local businesses to reach on
and off-campus audiences. Collegian.com has been
awarded the Columbia Scholastic Press Associations’
Gold Crown for overall excellence.
970 x 90
300 x 250
#
Collegian.com
689,679 Sessions
520,040 Users
Advertising Rates
Run of Site (300x250 px) ....................................$200/30days
Run of Site (300x600px) ....................................$350/30days
Premium spot (970x90).............................................$25/day
4,410,792 Ad Impressions
2014-15 school year
Ads will rotate with up to three other ads
Passion Topic
Topic
Passion
Sponsorship
Sponsorship
Passion topics are aggregation blogs -- a humancurated collection of the best news coverage of a
selected topic relevant to students. Sponsorship is
exclusive to one advertiser per topic.
Exclusive Sponsorship
Mobile App
Connect with readers anytime,
anywhere with the Collegian app.
We go everywhere our audience
goes. With the app
your ad will be seen
every time Collegian
content is viewed.
Mobile Rates
Banner Ad...........................................$50/month
for 12 month commitment
$300 per month
Rocky Mountain Student Media
advertising@collegian.com | collegian.com | 970.491.7467 | 970.491.6834
’s
s
KCSUFM.COM
KCSU is Colorado State’s student-run radio station serving the CSU campus and Northern Colorado since 1964. KCSU is
music intensive, focusing on college and alternative musical genres. KCSU also provides newscasts, sports updates and live
play-by-play of CSU Women’s Volleyball.
KCSU targets 18-34-year-olds including the more than 38,000 students, faculty and staff at CSU. Local residents have
followed KCSU since it’s beginnings in 1964 and continue to listen and support KCSU programming. Because KCSU’s format
crosses generational lines, there is also a clearly defined 35 and older audience.
UNDERWRITING
Underwriting at 90.5 KCSU is a great, low-cost way to get the word out
about your business or event while supporting KCSU.
Underwriting Announcements:
Prime Time & Specialty Show:
1–20 announcements............................$15/ announcement
21+ announcements .............................$10/ announcement
Signal
KCSU broadcasts a 10,000-watt signal reaching an effective
coverage area from Cheyenne, WY to Longmont, CO.
KCSUfm.com streams live worldwide. Streaming also
available on TuneIn, iTunes, Collegian App and KCSUfm.com
Programming
CSU Women’s Volleyball Sponsorship
Prime Time: 7:00 am to 7:00 pm
Rotation is a large compilation of local, national, and
international music. Primetime DJs represent the voice
of KCSU and provide the community with the newest
music, sports, and news.
Specialty: 7:00pm and 1:00am
Specialty shows feature a two-hour show focusing on
one particular genre of music or topic.
Sponsor the exclusive broadcast of CSU Women’s Volleyball.....$500
CSU Volleyball
Additional discounts for larger packages
Top of the Hour Announcements:
Feature your business as the top of the hour KCSU sponsor.
3 announcements per day for 30 days...........................$200
Sponsorship includes:
- announcements throughout 18 home games, 2 road games, and
NCAA tournament
- minimum of 4 announcements each week prior to the game
- logo featured on print Collegian advertisements and on KCSUfm.com
KCSU provides exclusive play-by-pay coverage of CSU
Volleyball, broadcasting live from Moby Arena during
every home game, two road games, and the NCAA
tournament.
CTV television programming on Comcast and
campus channel 11 features news, sports and
entertainment and streaming at Collegian.com. Ask
about underwriting opportunities.
Student Video Productions offers affordable and
professional video production. SVP has produced
training and conference videos for national clients as
well as online video for local businesses. See our work
at video.collegian.com.
Look no further than SVP for your next video project.
For a quote and more information call 970-491-6643.
Rocky Mountain Student Media
PUBLICATION SCHEDULE
Fall 2015
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25
26
27
28
29
30
29
30
31
31
Special Publications
Summer 2016
July 2016
June 2016
S
M
T
5
6
7
12
13
14
M
T
W
T
11
3
4
5
6
7
18
10
11
12
13
25
17
18
19
20
24
25
26
27
T
1
2
3
4
8
9
10
15
16
17
19
20
21
22
23
26
27
28
29
30
F
S
W
24
S
August 2016
F
S
1
2
8
9
7
14
15
16
21
22
23
28
29
30
S
M
T
W
T
F
S
1
2
3
4
5
6
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
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27
28
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31
31
Collegian Newspaper-
Sports Extra-
College Avenue-
CSU Life Publication Schedule
Tuesday, Sept. 8
Monday, Oct. 5
Monday, Nov. 2
Monday, Dec. 14
Monday, Feb. 8
Monday, Mar. 7
Monday, Apr. 11
Monday, May 9
Publishes in February
Colorado State
University
2
0
Housing Guide
5
1
DON’T PANIC!
Take time before you sign
WE’VE GOT YOU COVERED
Party Smart
pg. 4
With Party Registration
pg. 16
Back-to-School Edition
Homecoming
Best of CSU
Holiday Gift Guide
Graduation
College Ave
CSU Housing Guide
College Ave
College Ave
Graduation
U+2
KNOW THE FACTS
pg. 9
A spring edition to help
students find housing for
the coming fall as well as
tips for how to survive
off campus living.
Monday, Aug. 24, 2015
Friday, Oct. 16, 2015
Wednesday, Nov. 4, 2015
Wednesday, Dec. 9, 2015
Tuesday, Dec. 15, 2015
Wednesday, Feb. 10, 2016
Monday, Feb. 15, 2016
Wednesday, March 23, 2016
Wednesday, April. 20, 2016
Tuesday, May 10, 2016
Publishes in May
Parent Guide
Created especially for
parents and families of
new CSU students, the
guide is distributed at
Ram Orientation and
through CSU Parent and
Family Programs.
Publishes in May
Publishes in June
Publishes in August & January
Highlighting the best of
both Fort Collins and CSU,
the Visitor’s Guide is the
perfect go-to publication
for all visitors.
CSU’s guide to campus
and college life for new
students. The Orientation
Guide is distributed
throughout the summer at
Ram Orientation.
CSU’s most value-filled,
information-packed campus
coupon book distributed
throughout the CSU
community at the beginning
of each semester.
Visitors Guide
Rocky Mountain Student Media
Orientation Guide
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