cooper tire dealer`s - Cooper Tires: Home Page

2014
COOPER TIRE DEALER’S
AIM MANUAL
THE POWER TO SELL MORE COOPER TIRES
IS IN YOUR HANDS. LITERALLY.
Cooper is committed to helping you succeed by providing
you with tools to drive your business’ needs every step of
the way.
AIM
AIM FOR HIGHER SALES WITH THIS TOOLKIT FROM COOPER.
ADVERTISE
IDENTIFICATION
MERCHANDISE
This toolkit provides marketing tips in the areas of:
ADVERTISING • IDENTIFICATION • MERCHANDISING
These key tools will put you in the driver’s seat when
it comes to attracting new customers and improving
relations with existing ones.
2............. Cooper Business Connections
3............. How to Advertise: Putting It All Together
5............. Advertising Tools
11........... Identification Tools
13........... Merchandising Tools
16........... eCooper University
17........... Cooper Logo: Execution Guidelines
18........... Cooper 100th Year Logo and Seal
INTRODUCING
COOPER BUSINESS CONNECTIONS
www.CooperBusinessConnections.com
Your online connection to Cooper’s business partners are highlighted in this
AIM manual. This is a one-stop source where you’ll find links to marketing tools
and information to help you promote and sell the Cooper brand.
HOW TO ADVERTISE:
PUTTING IT ALL TOGETHER
Identify what attracts customers to your business. Use those
particular services to craft your advertising message. Draw
from the list below when assessing the strengths of your
business to craft your advertising message.
YOUR PEOPLE
Trained, knowledgeable technicians.......................................................................... 
In-depth knowledge in diverse vehicle service needs................................................... 
In-depth knowledge to handle medium and heavy-duty commercial vehicles.................. 
YOUR FACILITIES, EQUIPMENT AND PARTS
Clean, organized, fast-paced sales area..................................................................... 
Name-brand tires and parts..................................................................................... 
Special tire-servicing tools....................................................................................... 
YOUR CUSTOMER SERVICE
Major credit cards accepted.................................................................................... 
Inviting and comfortable waiting area........................................................................ 
Appointments available by phone or online................................................................ 
Preferential and prompt treatment given to customers with appointments...................... 
Convenient business hours for people in your market.................................................. 
Adjacent to a shopping center or near major employment areas.................................... 
Service warranties.................................................................................................. 
Courtesy transportation service................................................................................ 
On-time service..................................................................................................... 
Quality control inspection........................................................................................ 
YOUR PRICING
A posted “menu board” of prices............................................................................. 
Quoted estimate provided before work begins............................................................ 
Guaranteed pricing................................................................................................. 
Competitive pricing for typical tire services................................................................ 
Service specials offered frequently........................................................................... 
3
YOUR SERVICES
Tire replacement.................................... 
Tire rotation.......................................... 
Wheel balancing.................................... 
Shock absorber replacement................... 
Battery charging.................................... 
Brake replacement................................. 
Air conditioning..................................... 
Cooling system...................................... 
ADVERTISING BUDGET
Tire puncture repair.................................. 
Ride/vibration diagnosis............................. 
Oil and filter change................................. 
Front-end alignment.................................. 
Tune-ups................................................. 
Exhaust systems...................................... 
Electric repair.......................................... 
Other_____________________________________ 
3%-6% of total annual retail sales volume = $___________________
Determining how much to spend on advertising can be a difficult decision. Planning ahead and
budgeting advertising expenses will help you get the best results for your dollar. Generally, a range
of 3% to 6% of your total retail sales volume should be budgeted each year for advertising.
ADVERTISING
MEDIUM
1ST QUARTER
2ND QUARTER
3RD QUARTER
4TH QUARTER
TOTAL ANNUAL
COST
Television
Radio
Social Media
Direct Mail
Billboards
Store ID
Newspaper
Wearable Gifts
Displays
Online/Digital
Total Planned Advertising Expense $
• S
ince your business volume varies from
month to month, there is a good chance that
your advertising budget will vary also. Yearly
amounts spent on advertising media should be
budgeted into quarterly or monthly amounts.
• In general, you will want to advertise heavily
during the spring and fall, which is the time
when most people are in the market for tires.
• Y
our advertising budget should serve only as
a guideline. It should be flexible and easily
modified based on your business’ needs.
• A
dvertising should be regarded as an
investment – not an expense. Advertising is
an investment that will increase your sales
and build your business. Money spent on
advertising will pay off in the long run.
4
BUILD YOUR BUSINESS WITH COOPER:
ADVERTISING TOOLS
NEWSPAPER ADS
REMEMBER:
1. Smaller, once-a-week ads are
generally more effective than
large, once-a-month ads.
Planning an Effective Newspaper Ad:
1. S
tate your Offer
Use a dominant headline and
as few words as possible.
2. “ FREE” draws customers in.
When designing your newspaper
ad, try to make a “free” offer;
e.g. Buy 3 get 1 free or “free”
road atlas with tire purchase
2. M
ake your Ad Recognizable
Try to make your ad distinguishably different
from your competitors. Keep your ads’
appearance consistent.
3. Use Illustrations
3. E
very newspaper ad should
tell your readers you have:
Photos and illustrations catch buyers’ interest.
Ads should carry readers’ eyes through the
message easily and in proper sequence.
• Good Quality Tires
• Good Deals
• Good Service
• Integrity
4. Urge Your Readers to Buy Now
Use phrases such as, “this weekend only,”
“limited supply,” or “sale ends.”
INTRODUCING THE
INTRODUCING THE
ALL-SEASON PASSENGER TIRE
COOPERTIRE.COM
ALL-SEASON PASSENGER TIRE
The newest addition to the Cooper
Tire passenger line.
The CS3 TOURING, with STABILEDGETM
Technology,
provides all-season performance and
premium features
without the premium price. To learn
more, visit your local
Cooper Tire Dealer.
The newest addition to the Cooper
Tire passenger line. The CS3
TOURING, with STABILEDGETM Technology,
provides all-season
performance and premium features
without the premium price.
To learn more, visit your local Cooper
Tire Dealer.
Dealer Area
D
TURNAROUN
TIRE
Cooper CS3 Touring newsprint ad
(5.389 x 7.5 inches)
5
15%OFF 10 OFF 2
%
%
FF
%
OFF 50 O
0
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FF
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2
1
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Dealer Area
ANGE
OIL CH
coupon
s 12/9/13. One
Offer expire
per visit.
ANGE
OIL CH
coupon
s 12/9/13. One
Offer expire
per visit.
DS
E PAcoupo
BR AK
n
s 12/9/13. One
Offer expire
per visit.
DS
E PAcoupo
BR AK
n
s 12/9/13. One
Offer expire
per visit.
COOPERTIRE .COM
Dealer Area
- 4:00
COOPERTIRE.COM
Cooper CS3 Touring newsprint ad
(10.806 x 7 inches)
When WInTeR Road TRIps demand
moRe,
CounT on CoopeR peRFoRman
Area Ce WInTeR
Visit CooperTireAds.com for all your
Cooper Tire advertising needs.
We offer additional CS3 material
s online!
Image Library • Logos • Radio Scripts
• Branding Guidelines
Newspaper Templates • Web Banners
• and more!
Dealer
TIRes.
OFF
ES
BL ADcoupo
WIPEsR12/9/1
n
3. One
Offer expire
per visit.
ES
BL ADcoupo
WIPEsR12/9/1
n
3. One
Offer expire
per visit.
COOPERTIRE .COM
For
TURNAROUND
TIRE
Hours: M-F 7:00 - 7:00
• Sat. 8:00
Dealer Imprint
6 x 7 inches)
sprint ad (10.80
Cooper HT3 new
x 7.5 inches)
sprint ad (5.389
Cooper HT3 new
5
TURNAROUND
TIRE
Hours: M-F 7:00 - 7:00 • Sat. 8:00
WEATHER-MASTER SNOW
TM
WM-SA2
TM
DISCOVERER M+S SPORT
COOPER WINTER PERFORMANCE TIRES
“The square st deal
TM
COOPERTIRE.COM
- 4:00
on the rounde st tires!”
s.
sing need
oper Tire adverti
om for all your Co
s.c
Ad
e!
ire
lin
erT
on
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s
Visit Co
al HT3 material
We offer addition
es
details visit CooperBusinessConnections.com
• Branding Guidelin
gos • Radio Scripts
re!
mo
d
an
•
Image Library • Lo
lates • Web Banners
Newspaper Temp
ADVERTISING TOOLS
RADIO
REMEMBER:
1. Know Your Audience
Select the station and time of
day your spot will air based on
what will best reach your
prospective customers.
Cooper offers 30 and 60 second
prerecorded radio spots. Visit
CooperBusinessConnection.com
to download scripts.
Advantages
2. C
onsistent Campaign
Schedule enough spots per week
to keep your products and services
in the mind of customers. Consider
using jingles and/or consistent
messages so that the listening
audience develops a familiarity
with your business.
•B
uilds business familiarity in
the marketplace
•N
o competition fighting for listeners’
attention during your spot
•M
ost cities have several radio stations,
enabling you to select the one that
best reaches your customers
3. S
pot Saturation
Schedule a large number of spots
over a brief period of time that
feature special events, a special
seasonal item or a special
price promotion.
Disadvantages
• No visual image
•A
mount of information listeners
can absorb is limited
•P
rices, phone numbers, sizes, etc. are
not easily communicated through radio
!
RADIO LISTENING TIMES AVAILABLE
In the tire business, radio is best
used as a long-term image builder.
A.M. Drive: 6 a.m.–10 a.m.
Housewife: 10 a.m.–3 p.m.
P.M. Drive: 3 p.m.–7 p.m.
FINAL/APPROVED – 7/9/2013 T TMR
SCRIPTS
Evening: 7 p.m.–Midnight
“Take the Money and Ride” :50/10
FINAL/APP
SCRIPTS
T TMR
ROVED –2013 F
MIDRANGE
7/9/2013
(MALE ANNOUNCER. 40s. VOICE PITCH
TO SLIGHTLY DEEP.
FINAL/APPROVED – 7/9/2013 2013 F
FRIENDLY DELIVERY WITH“T
A TOUCH
OF AUTHORITY.)
ak
MUSIC:
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2013 F
T TMR
(UPBEAT. ENERGETIC.)
SCRIPTS
Midnight: Midnight–6 a.m.
:50/10
and Ride”
(MALE AN
“Take the Money ANNCR:
Now through November 5th,
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ERGETIC
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ANNCR:
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Visit a
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coopertirerebates.com
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reward
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$80
9-to-5ers: how about
that app
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forms, and official terms and
conditions.
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’ve
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AND up to $80 back for
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Buy qualifying Cooper Tires at Roy’s Tire Co
and
Wheel
World
s go. today — 3535
Inc.
go.
Central
Park
Boulevard,
Yonkers.
Or
visit
us
online
at
RoysTire.com.
let’s
on,
Life’s a road trip. Come
(:10 tag:
example
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Buy qua
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oper Tire
Central Pa
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Ro3535
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vard, today
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Or visit us Wheel World tod
Buy qualifying Cooper
online at RoysTire.com.
ay
online at
rd, Yonkers. Or visit us
RoysTire. — 3535
Central Park Bouleva
com.
(:10 tag: example copy):
6
ADVERTISING TOOLS
TELEVISION
Advantages
• Reaches a large number of people
• Adds credibility to a tire store
Disadvantages
• TV ads are expensive
• No way to assess retention
• You pay for more coverage than you use
!
Many tire dealers use local television to
advertise. Typically, it is more affordable,
and when executed properly, it is a
powerful advertising force.
REMEMBER:
1. TV is a great way to advertise if your
business is one of the dominant tire
dealers in your market and has enough
stores to service the television
coverage area.
2. T
V advertising prices range from
the inexpensive late show to the
high-priced evening prime time shows.
When purchasing TV time, remember
who your prospective customers are
and pick a time and show that they
will most likely be viewing.
For details visit CooperBusinessConnections.com
7
ADVERTISING TOOLS
WEBSITE/ONLINE ADVERTISING
Advantages
•G
reat visibility
• Low cost
• Easier to target your audience
Disadvantages
•S
everal ads will be competing
for customers’ attention
!
Connect with your customers 24 hours a day, 7 days a
week with an easy, affordable website fully customized
with your brand and business.
WEBSITE DESIGN
Cooper has partnered with Net Driven, a lead
provider of websites and Internet marketing solutions
to automotive companies, providing you with the
tools necessary to achieve personalized web design
for your business.
Easy to use. Cost effective. Proven results.
The Internet is the most effective way to get new
customers and is the #1 way local consumers find
tire dealers (not the Yellow Pages). Over 65% of
consumers start their purchase process online, and
without the right website and Internet marketing
program, you could be missing out on more than
1/2 of all potential new customers.
Net Driven. We drive customers to you! Call
877-860-2005 or visit NetDriven.com to learn more.
•
•
•
•
•
Tire Catalog
Service Catalog
Wheel Configurator
TurboSEO
SEO Reporting
•
•
•
•
•
Website Analytics
Mobile Website
Tire Advantage Calculator
Service/Support
and so much more!
8
ADVERTISING TOOLS
SOCIAL MEDIA
BILLBOARD
Visit CooperBusinessConnections.com for details.
Advantages
Advantages
• Looks good and is an attention grabber
• Inexpensive form of advertising
• Virtually free
• Almost all Internet users
have social media accounts
Disadvantages
• Exposure time is brief
• Possibility of high exposure
•M
essage may be monotonous
if not changed regularly
Disadvantages
• Fast and fleeting — customers could easily
ignore your posts. In order to gain leverage for
your business, you must post at least once a
day.
!
For some tire dealers, billboards can be a very
effective means of advertising due to their
round-the-clock visibility.
A
A
facebook.com/CooperTire
B
B
@CooperTire
For details visit CooperBusinessConnections.com
9
ADVERTISING TOOLS
DIRECT MAIL
ON-HOLD PROGRAM
VALASSIS
Want a better way to market
to your callers on hold?
Reach new customers by using Valassis’ targeted
mail and online digital display programs.
•G
eo-target consumers based on your
key functional areas and capabilities.
•V
alassis targets households at the sub-zip
level, getting your message to consumers
only within your trade area.
It’s quick and easy to get started and Cooper
has a 20% discount on all direct mail, inserts,
RedPlum wrap pages, and digital programs.
Call 734-748-4288 today to get started.
As a Cooper Tires dealer, you may not be happy
with your current on-hold marketing provider.
But there’s good news: representatives at
Cooper acted on your feedback and chose
BusinessVoice as the new authorized on-hold
marketing provider for Cooper Tires dealers.
With BusinessVoice, you’ll receive proactive
content updates on a scheduled basis, as
well as convenient, no-touch equipment, plus
effective content that’s designed to motivate
your callers to ask questions and buy!
•S
cheduled, proactive production
updates throughout the year.
•Y
our choice of messages from
a Cooper-approved list.
•C
reation of up to 4 customized
messages for each update.
•R
emote delivery of updates. There are
no tapes, CDs or MP3s to worry about.
Targeted Area Map
•E
quipment and installation included
as part of your program.
CUSTOMER LINK
• Copywriting services.
CustomerLink provides new Cooper dealers
a proven system to increase car count and
drive shop profitability. Find ways to improve
your shop’s performance with a FREE Shop
Diagnostic.
For more details, please contact Joseph Gibson at
jgibson@customerlink.com.
Automated
Customer
Reviews
• Some available Spanish language content.
For more details or to start your on-hold
marketing from BusinessVoice,
please complete the form
online or call Steve Evert at
419-724-7311.
Search
friendly landing
page
Facebook
Oversized
Service
Reminders
Build Your Business with CustomerLink’s
Segment Marketing Research Technology
10
BUILD YOUR BUSINESS WITH COOPER:
IDENTIFICATION TOOLS
Use Cooper Tires’ identification tools for higher visibility,
to build more local awareness and increase sales.
VEHICLE IDENTIFICATION
TIRE AND SPORTS INFLATABLES
As the nation’s premium provider of graphics
and brand solutions, we offer more value than
any of our competitors because of our unique
service differentiators. Whether it’s the deep
intellectual capital of our team, the flexibility to
adapt and scale to each client’s special needs,
or the industry-leading processes we employ to
manufacture the highest-quality products,
Alpine Graphics is a complete brand
solutions provider.
•G
ain high visibility, local awareness and
increased sales with Cooper inflatables.
Perfect for community events, grand openings
and retail sales promotions.
For full inventory, call Nate Dickmen,
LeaderPromos at 614-579-5937,
ndickman@leaderpromos.com or view
offerings on CooperBusinessConnections.com
•C
ustomize your fleet to
maximize your message impact
•F
or more Alpine Graphics information,
visit CooperBusinessConnections.com
GRAM
VEHICLE GRAPHICS PRO
TRUCK GRAPHICS
REAR
PICKUP GRAPHICS
REAR
CT-L3-54
OR
CT-R3-54
CT-L1-54
OR
CT-R1-54
REAR
CT-L3-54
OR
CT-R3-54
VAN GRAPHICS
CT-L1-22
OR
CT-R1-22
For details visit CooperBusinessConnections.com
11
IDENTIFICATION TOOLS
OUTDOOR SIGNAGE
•O
ur signage has been recently updated and now
includes vinyl and digital options. Cooper offers
billboard paper at no charge to its dealers.
Contact the advertising department for
details and designs.
•V
iew our full collection of outdoor signage by
visiting CooperBusinessConnections.com
12
BUILD YOUR BUSINESS WITH COOPER:
MERCHANDISING TOOLS
Each advertising medium has its own unique capabilities.
You must select the media that best reaches your
prospective customers.
Discoverer A/T
S
RE SALEAV
AILABLE
INTER TIMA
TERIALS
DRIVE WOM
OTION
™
ndising mat
tore mercha 1-877-314-1620:
at
Order in-s
kflowOne
or call Wor
winter tireS
helping you
Get your ad
NEW!
cooper tire
get through
everyday life
CUV / SUV
wM-SA2
PERFORMANCE
TM
pASSENGER
SnOw
weAther-MASter
performance
860-O54-46
SUV / LT
pASSENGER
CUV / SUV
2
weAther-MASter S/t
weAther-MASter wSC
TM
ice
snow and
traction on
• Excellent
water evacuation rated
• Enhanced
weather
and severe
• Studdable
design
• Directional
weather rated
and severe
• Studdable
winter performance
• Superior
TM
Insert
tire from Cooper’s
Winter Tire tire)
l light truck
products.
new commerica
DiSCOVerer M+S
TM
line of premium
(to fit 16"The
proven Discoverer
ice
snow and
traction on
performance
• Excellent
winter weather
• Excellent
weather rated
and severe
• Studdable
traction
• Deep snow
weAther-MASter S/t
2
weAther-MASter SnOw
finD thewinter tire
COOPer yOur
thAt fitS
rOAD triP...
winter commuting
Visit www.coopertire.com
wM-SA2
DiSCOVerer M+S SPOrt
COOPERTIRE.COM
er
Winter Post
25”x 19”20 (Free)
3
DISCOVERER HT
TM
rated
• Severe weather groove design
snow
• Studless
rated
• T, H, V performance
tread compound
• Cold weather V rated winter tire
H&
• Studless
rated
• Severe weather
compound
tire
• Winter tractionperformance winter
high
• Studless
rated
• Severe weather
INTRODUCING THE
M+S SPOrt
DiSCOVerer
PERFORMANCE
pASSENGER
weAther-MASter wSC
or www.coopertire.ca
19”
NEW! 25”x er
er
NEW! Wint hure
roADS
60F020813
9-14-13
67
•
all seasons
traction in
wear
• Highway
abnormal
d to resist
860-O64-50
• Engineere
l Banner
3’x 10’ Viny
Training Broc
(Free)
DiSCOVerer M+S
. . Snow-coVereD
. . . . .
. . . . .
. . . . .
. . . . .
. . . . .
/ SLuSH miX
. . . . ice
. . . . .
. . . . .
. . . . .
. . . . .
. . . . .
ce
16 (Free)
l-grade performan
860-J84-69 Designed for commercia
Black & White
Color and
ad
for downlo
available
s.com
at CooperTireAd
($12.37 each)
COOPERTIRE.COM
ts
F&B Shee
Pages and ooperWorld.net
Catalogoad
from www.C
60M030813
Downl
pts
Radio Scri
Winter
®
Post
Full Line (Free)
60F030413
7-1-13
Discoverer HT3
TM
LIGHT TRUCK
from
Download
m
ireAdStore.co
www.CooperT
Discoverer HT3
commercial Highway
TM
LIGHT TRUCK
Commercial Highway
Item #
Material #
Sdwl.
Tire Size, Load Range
Service Description
Max
PSI
Approved
Rim Widths
&
Single
Max
Load
Dual Overall
Max
Diam.
Load
Rev. Tread Depth Ship Wt.
kg
Sect. Tread Dual Per 32nds
mm lbs
Width Width Spcg. Mile
UPC
BLACK SIDEWALL
029142753506
14.0 11.3 34 15.5
7.01 10.8 717
1820 28.90 9.10
11.5 39 17.9 029142753469
6.0-7.0 50 1985
---- 687 14.5
C 104/101R (6.5)
30.20 10.60 8.31
029142753476
72514 BLK LT235/75R15
50 2270 ---14.5 11.5 36 16.4
®
109R (8.5) 7.0-9.0
5.98 9.9 684
C
029142753520
2470 30.31 8.40
72501 BLK 31X10.50R15LT
5.5-7.0 80 2680
14.5 11.5 40 18.4
6.69 10.8 653
E 115/112R (6.0)
2778 31.77 9.40
72516 BLK LT215/85R16
11.5 36 16.4 029142753483
6.0-7.5 80 3042
10.2 710 14.5
E 120/116R (6.5)
29.21 8.50 7.01
STANDARD
LIMITED WARRANTY
72517 BLK LT235/85R16
80 2680 2470
11.5 41 18.4 029142753544
11.3 683 14.5
115/112R (6.0) 6.0-7.0
E PROTECTION
50,000
MILE TREADWEAR
30.35 9.70 7.52
029142753582
72512 BLK LT225/75R16
80 3042 2778
14.5 11.5 43 19.4
120/116R (7.0) 6.5-8.0
7.80 12.2 656
EHIgHWAY
pREMIuMBLK
coMMERcIAL
LT245/75R16
029142753575
2270 31.61 10.50
72507
7.0-8.0 50 2470
14.5 11.5 45 20.5
90000008304
LIgHT TRucK SIZES
7.80 12.2 656
C 112/109R (7.5)
3085 31.61 10.60
BLK LT265/75R16
52 23.6 029142753629
7.0-8.0 80 3415
90000008306 72510
637 15.0 11.8
E 123/120R (7.5)
11.60 8.90 13.1
029142753513
BLK LT265/75R16
3750 3415 32.56
14.5 11.5 42 18.9
(8.0) 7.5-9.0 80
90000008312 72509
6.69 10.8 653
E 126/123R
The Discoverer
HT3 was designed
as a premium 80
light3085
truck
2835 31.77 9.20
BLK LT285/75R16
41 18.5 029142753490
(6.5) 6.0-7.5
90000008311 72511
683 14.5 11.5
E 120/117R
8.70 7.01 10.2
commercialBLK
highway
rib tire that
provides trusted all-season
LT235/80R17
029142753551
2755 2535 30.35
14.5 11.5 44 20.2
(6.0) 6.0-7.5 80
90000008301 72515
E 116/113R
performance.
The tread design
of the HT3
helps resist3195 2910 31.50 10.00 7.64 11.3 658
029142753537
BLK LT225/75R17
14.5 11.5 42 19.1
(7.0) 6.5-7.5 80
90000008303 72513
7.87 11.4 679
E 121/118S
abnormal treadwear
that is common
with
commercial
029142753568
2755 30.55 9.80
72508 BLK LT245/75R17
6.5-8.0 80 3000
14.5 11.5 47 21.2
(7.0)and
90000008313
8.58 12.4 655
E 119/116S
vehicles where
constant starting,
stopping
turning
029142753612
2910 31.65 10.90
72503 BLK LT245/70R17
7.0-8.5 80 3195
14.5 11.5 49 22.2
90000008299
are the norm. LT265/70R17
8.86 12.8 645
E 121/118S (8.0)
029142753605
2910 32.17 11.00
BLK
7.0-8.5 80 3195
14.5 11.5 52 23.5
90000008298 72504
8.90 12.8 624
E 121/118R (8.0)
3305 33.23 11.10
50 22.7 029142753599
72505 BLK LT275/70R17
Fitments:
7.0-8.5 80 3640
90000008310
646 14.5 11.5
E 125/122S (8.0)
11.10 8.90 12.8
BLK LT275/70R18
Various72506
commercial
pickup trucks and vans
for
use80in 3415 3085 32.09
7.5-9.5
90000008309
E 123/120S (8.0)
BLK LT275/65R18
urban and
applications.
72502suburban
90000008308
NEW!
DISCOVERER HT3
90000008302
90000008307
90000008305
90000008300
90000008297
60F020813
TM
CS3 TOURING
RADIO SCRIPT
le
om:
downloadab
pertireads.c
Advertise with templates from Coo
NEW!
materials and
l Imag
Click on Socia
ads.com.
Coopertire
logging onto
peRFoRmanCe
STONE RETENTION
RESISTANCE
_________________
on the
MORE,
TRIPS DEMAND
CE WINTER TIRES.
M+S
ROAD
DISCOVERER
WINTER
00
or Service
Product
Description
TM
000.
00
SIZE
• bullet point
to fill space
• bullet point point to fill space
• bullet
. . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15
WHEN00 $ 000
$
. PERFORMAN
00.
. ON COOPER
COUNT
000
WEATHER-MASTER
$
00
S/T2
SIZE
SIZE
• bullet point
to fill space
• bullet point point to fill space
• bullet
• bullet point
to fill space
• bullet point point to fill space
• bullet
. . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15
. . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15
• bullet point
• bullet point point
bullet
TRIP. COME
LIFE’S A ROAD
ON, LET’S gO.™
WM-SA2
DISCOVERER
PERFORMANCE
TM
WEATHER-MASTER S/T
2TM
DISCOVERER M+S
DEALER IMPRINT
INTERLOCKING TREAD ELEMENTS
Interlocking tread elements at the center of the tire provides
improved handling.
ANNCR:
2
IMPRINT
DEALER
Tax ____________________
Total Price
1
light
The new commerical
Cooper’s
truck tire from
line of
proven Discoverer
premium products.
Banners
Web oad from
Downl
ireAds.com
www.CooperT
___
$ ____________________
_________
Quoted by:
dealer
______________________
local Cooper
Visit us at
Visit cooperworld.net for up-to-date spec information.
®
Tire
call your
AnD phOnE numbER
specifications,wEb at 800.854.6288.
tireADDREss,
DEALER
Relations
For detailed
LOCAL
or call Consumer
(to fit 17"
60J010413
SILICA TREAD COMPOUND
The Discoverer HT3 utilizes a silica tread compound for
enhanced wet traction and treadwear.
ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURERS' REPLACEMENT TIRE RECOMMENDATIONS AND WARNINGS. Use the information on the
vehicle placard and vehicle owner’s manual to identify original equipment air pressure, tire size, speed rating and load capacity. Cooper Tire reserves the right to change
and improve construction, materials or specifications without notice or obligation. Contact your Cooper dealer or Cooper Tire for current information.
DISCOVERER HT3
TM
WSC
tire.
7-1-13
rt
Tire Inse
tire)
Variable density and deep siping increases the flexibility
of tread elements to provide all-season performance. The
siping maintains wet and winter traction properties for the life
of the tire.
CIRCUMFERENTIAL GROOVES
Wide circumferential grooves enhance water evacuation from
the tire's footprint for resistance to hydroplaning.
INCREASED LATERAL SLOTS
A 7% increase in the number of lateral slots within the design
increases traction in both wet and snow conditions.
:25/:05
is you don’t
My guess
is why
vehicles?
passenger
errands. Whichimproved
tires?” For
for
and running
of “Touring
Stabiledge
busy chauffeuring
Ever heard
patented
styling. It’s
tire — with
touring. Too
and progressive
it. The new
new CS3
do a lot of
built their
performance, do a lot more with
let’s go.
Cooper Tires siping for all-season
probably
Come on,
3-D
tire…but you’ll Life’s a road trip.
handling,
“Touring”
Tires.
one remarkable tire from Cooper
CS3
65,000-mile
Yonkers.
Boulevard,
Central Park
World, 3535
tag:
and Wheel
(:05 Dealer
Roy’s Tire
copy): Visit
example
®
___________
M+S SPORT
TIRES
www.coopertire.com
®
RIb
SHOULDER_____
CONTINUOUS
to irregular
______________________
resistance
Provides superior
life and a quieter
wear for longer
ride.
OHIO 45840
| FINDLAY,
P.O. BOX 550
WWW.COOPERTIRE.COM
pertire.ca: x 3.75" Stuffer
8.5"
or www.coo
COOPERTIRE.COM
VARIABLE DESITY AND DEEP SIPING
INTRODUCING THE
_______________
Size ____________________ ______________
______
Type ____________________
____________________
Stock Number
=$ ___________
ea. x ________
$ _________
___
____________________
Valve stems
_____
____________________
Mounting
_____
____________________
Balancing
_______
Wheels ____________________
___
M+S
DISCOVERER
____________________
S/T2
WEATHER-MASTER
Tire disposal
________
Other ____________________
______
Subtotal ____________________
TM
TM
WEATHER-MASTER
a 17" or 18"
60J010413
LOCAL DEALER INFO
Dealer Imprint
TM
TM
TM
SNOW
COOPER WINTER
WEATHER-MASTER WSC
For use in
•
not good
only and
00/00/00
with coupon
Offer good other offer. Expires
with any
Dealer imprint
WEATHER-MASTER
60N010413
7-8-13
_____
PROFILE
TREAD
______________________rubber
moRe,
TRIps demand
TIRes.
When WInTeR Road peRFoRmanCe WInTeR
CounT on CoopeR
uct
winter prod
wet traction
Maintains life and
through-outtread element
maximizes handling.
stability and
Draft angles groove
circumferential drilling
stone
walls resist
and retention.
TM
WSC
TM
WEATHER-MASTER
$
banner ads
g
advertisin
W!
Access NE
TIRE QUOTATION
3D MICRO-GAUGE
SIPING™
________________
- July 2013!
for a proper fitment
Relations Department
M+Scall
Rated
the Cooper Tire Consumer
noted here, please
and spacing is not
recommendation.
If the dual max load
AND
TIRE RECOMMENDATIONS
pressure, tire
REPLACEMENT
equipment inflation
to identify original
3-DIMENSIONAL
MICRO-GAUGE
SIPES MANUFACTURER
materials or
FOLLOW THE VEHICLE
AND
vehicle owner's manual
andtread
CONSULT sipes
improve construction,
placard the
ALWAYS
and
The continuous shoulder rib provides superior resistance to
3-D micro-gauge
are utilized
throughout
vehicle
right to change and
information on the
tire safety considerations
the
Tire reserves the
Use
Cooper
irregular wear for longer life and a quieter ride.
pattern
that
provideload
an interlocking
geometry
to increase
book for important
WARNINGS.
carrying capacity.
back cover of this
and
ratingstability
refer to the
speed
Pleasehandling
size,
tread
element
for improved vehicle
and allwithout notice or obligation.
recommendations.
specifications
season performance.
CONTINUOUS SHOULDER RIB
let’s tour?”
“Come on, Radio
Anncr-Read Launch
CS3 Touring
ARE CRAFTED
COOPER TIRES
FOR LIFE’S ROAD TRIPS.
provide
handling.
and silica compound
traction and
better wet
Pitch for noise
TM
tal web
NEW! Digifor
online
Road TRIps demand
on CoopeR
moRe, CounTWInTeR
TIRes.
RADIO SCRIPT
NO MATTER THE WEATHER
4 WIDE CIRCUMFERENTIAL
GROOVES
______________________
PITCH SEQUENCE
_________________
reduction
New Product Availability
passenger
tires.” For
driving.
calls “Touring
touring. Sunday and
the industry I don’t do a lot of
chauffeuring
but
class of tires
and driving,
about you,
There’s a
builds tires
out living
I don’t know
all, Cooper
ANNCR:
No way. You’re
vehicles?
that. After
with innovative
a nice jaunt.
understands
CS3 tire —
Enjoying
patent-pending
Cooper Tires
brand-new
tires. Like
and
honey-doing. just cars. Take their
premium
tread stability
not
more expensive,
for increased an impressive
for people,
found on
3-D siping
under
features usuallyimproved handling,
styling. All
tire…but you’llCS3
for
“Touring”
Plus progressive
StabilEdge
new
performance. one really remarkable The extraordinary,
it.
It’s
all-season
let’s go.
to do with
warranty.
Come on,
65,000-mile of something better
a road trip.
think
Tires. Life’s
probably
tire from Cooper
—
passenger
World today
Tire and Wheel
Tires at Roy’s us online at RoysTire.com.
line of Cooper
tag:
Or visit
the whole
Yonkers.
(:10 Dealer
copy): Explore
Park Boulevard,
example
3535 Central
tire
light truck
line
The new commerical
proven Discoverer
from Cooper’s
products. NO MATTER THE WEATHER
of premium
COOPER TIRES
ARE CRAFTED
FOR LIFE’S
ROAD TRIPS.
RADIO SCRIPTS
:50/:10
let’s tour?”
“Come on, Radio
Anncr-Read Launch
CS3 Touring
RERRERHT3HT3
OVEOVE
DISC
DISC
Ad
Newspaper s
Template
& Postcard
Ad slicks
ia posts for: ry after
Social Med
e Libra
When WInTeR
• For SUVs and Light Trucks
• Superior wet/dry traction and confident handling
• Improved cut and chip resistance
• Enhanced off-road durability and even tread wear
Dealer Area
ads
TM
THE ALL-TERRAIN, ALL-TRACTION TIRE IMPROVED ALL THE WAY AROUND.
Dealer Area
Poster 60F03
25" x 19"
60N010813
TM
Ad Slicks
0413
Winter
Tire Stuffer
(Free)
every day.
3
THE WAY!
HT3 IS ON NOW!
COOPER’S vertising materials
NTER PR
re.com
pertireadsto
COOPER WI
erial at Coo
more
shape means
wear.
Flatter tread for longer, balanced
on the road
60N010413
pertire.com
on www.coo
information
s for
our website
Check out
on uct Brochure
rmationProd
updated info products.60M010413
ter
Cooper win
ore.c___
AdSt
____
erTire
____
____
at Coop
tities____
____
d quan
N/C
printe____
0413 _______
Order____
60F03
____
____
____
Poster
N/C
25" x 19" ________ 60N010413 ____
___
____________" Stuffer
____________
N/C
8.5" x 3.75 ____
60J010413 _______
____________
t ____________
Inser
N/C
Tire
____
____
0413
60M01
________ Brochure
Product
for: _______
om____
Ads.c
____
erTire
____
Coop
____
Visit
lates
____
Temp
________
ers • Ad
om:
• Web Bannry • Logos
Ad Slicks
Image Galle
®
60F020111 9-18-13
DiscovAT3_Poster A.indd 1
cooper tire
9/18/13 2:27 PM
ALL-SEASON PASSENGER TIRE
winter tireS
helping you get through everyday life every day.
pASSENGER
CUV / SUV
pASSENGER
weAther-MASter
SnOw
performance
TM
• Winter traction compound
• Studless high performance winter tire
• Severe weather rated
DiSCOVerer
M+S SPOrt
PERFORMANCE
wM-SA2
TM
TM
PERFORMANCE
• Cold weather tread compound
• Studless H & V rated winter tire
• Severe weather rated
• Severe weather rated
• Studless snow groove design
• T, H, V performance rated
For use in a 16" tire.
60J010313 5/13
Winter
tireS
CUV / SUV
pASSENGER
weAther-MASter wSC
TM
• Directional design
• Studdable and severe weather rated
• Superior winter performance
finD the
COOPer winter tire
thAt fitS yOur
rOAD triP...
weAther-MASter SnOw
wM-SA2
weAther-MASter S/t2
TM
• Excellent traction on snow and ice
• Enhanced water evacuation
• Studdable and severe weather rated
DiSCOVerer M+S SPOrt
weAther-MASter wSC
SUV / LT
DiSCOVerer M+S
TM
• Excellent traction on snow and ice
• Excellent winter weather performance
• Studdable and severe weather rated
• Deep snow traction
weAther-MASter S/t2
DiSCOVerer M+S
winter commuting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ice / SLuSH miX . . . . . . . . . . . . . . . . . . . . . . . . . . . Snow-coVereD roADS
Visit www.coopertire.com or www.coopertire.ca
60F020813 9-14-13
Cooper WintVertPosterL.indd 1
9/16/13 11:53 AM
For details visit CooperBusinessConnections.com
13
MERCHANDISING TOOLS
POINT-OF-SALE MATERIALS
These materials include stuffers, wall posters and tire inserts that showcase the benefits of Cooper’s
SUV, Light Truck, Passenger and Performance tire lines. Our point-of-sale materials complement any
showroom, and should be placed in prominent areas in order to reinforce key product features.
cooper tire
passenger tires
every day.
ough everyday life
helping you get thr
ring (t rated)
cs4 mtou
LuXurY touring
TM
ring (V/H rated)
cs4 mtou
luxury touring
TM
a
er zeonHIGHrs3coop
peRfoRmance
all-season UlTRa
TM
cooper zeon rs3-s
TM
ultra high perfor
mance
handling and traction
• Enhanced ride,
• Attractive styling
ce
• All-season performan
comfort
• Optimum ride
• Sporty handling
• All-season traction
design
• Asymmetrical
• Dynamic handling traction
snow
• Wet and light
traction
• Excellent dry
ability
• Stable cornering
design
• Asymmetrical
premiu
premiu
zeon zptMANCE
cooper
ONAL COSMETIC PERFOR
TM
trenLINEdsetter se
TM
r gls
lifeline
son touring
TM
ring
cs3 ngetoutourin
g
TM
all-sea
formula for quiet,
• Touring tread
• All-weather traction sizes
popular
• Available in
mid-ra
eTM technology
• Features Stabiledg
handling stability
• Additional dry
long tread life
• Even wear and
DIRECTI
• Responsive handling
• Affordable price
• All-season tread
vALUE
• Affordably priced ce
• Reliable performan
sidewall
• Black and white
even treadwear
a2 WINTER PERFORMANCE
wm-sONAL
TM
aster snow
weatHerm
maNce
tric WiNter perfor
TM
radial g/t
cobra
IC pErfOrManCE
TM
COSMET
er styling
• Raised white-lett
ce
• All-season performan
• Excellent treadwear
master s/t
weatHerm WiNTer Tire
2
premiu
on snow and ice
• Excellent traction
evacuation
• Enhanced water
rated
severe weather
• Studdable and
Cooper Tire dealer
call your local
specifications,
800.854.6288.
For detailed tire
er Relations at
or call Consum
opertire.com
Visit us at www.co
TM
asymme
compound
• Winter traction
tire
• Studless winter
rated
• Severe weather
DIRECTI
d
tread compoun
• Cold weather
tire
• Studless winter
rated
• Severe weather
®
860-O12-0098
8/13
cooper tire
sUV / lIgHt trUck
helping you ge
DISCOVERER HT3
cooper zeon ltz
all-terrain sport
TM
truck
• Rim protecto
r
• Excellent
ride and handlin
• Improved
g
soft-surface
traction
t through every
cooper zeon xstA
TM
Premium sPort
DIscoVerer H/t plUs
truck
• Asymmetrical
tread design
• Comfortable
ride
• All-season
traction
Trusted all-season performance
and dependable wear.
non-directional
sport truck
• Highway design
• All-weather
performance
• Rim protecto
r
DIscoVerer H/t
TM
DIscoVerer A/t3
ay
• Ride comfort
• All-season
traction
• Long, even
tread wear
Premium all-te
TM
commercial-gra
DIscoVerer cts
TM
• Excellent stability
, traction and
• All-season
tread wear
highway tread
design
• Increased
wet-weather
performance
DIscoVerer s/tMAxx
rrain
• Enhanced
off-road traction
• Silica-enriched
tread for excellen
• All-terrain
t wet handlin
performance
g
TM
day.
Premium luxur
y touring
• Designed for commercial-grade performance
• Highway traction in all seasons
• Engineered to resist abnormal wear
Premium highw
tIres
day life every
DIscoVerer s/t
TM
de traction
• Cut and chip
resistant tread
• Stone ejector
compound
ribs resist stone
• Studdable
drilling
Premium tract
TM
ion
• Even tread
wear
• Maximum
soft-surface
traction
• Pinned for
studs
For use in a 17" or 18" tire.
60J010413 7-8-13
DIscoVerer stt
Premium hi-voi
d
TM
• Commercial
and light truck
• Long-mileage
sizes
tread compou
• Durable 3-ply
nd
tire construction
For detailed
srM II rADIAl lt
TM
highway rib
• For work and
commercial
vehicles
• Excellent
handling
• Dependable
highway driving
tire specification
s, call your
or call Consu
mer Relations local Cooper Tire dealer
at 800.854.6288
.
Visit us at www.c
oopertire.co
m
WeAtHer-MAster Wsc
premium Winter
suv & passenger
• Directional
design
• Studdable
and severe weather
• Superior winter
rated
performance
TM
DIscoVerer M+s spo
TM
SUV Winter PerFO
rMAnCe
• Severe weather
• Studless design rated
• Performance
rated
rt DIscoVerer M+s
Winte
r SUV & Light
TM
trUck
• Excellent
traction on snow
• Excellent
winter weather and ice
performance
• Studdable
and severe weather
rated
®
860-O12-0130
7/13
14
MERCHANDISING TOOLS
COOPER APPAREL AND GIFTS
VEHICLE MERCHANDISING
MAINTENANCE AIDS
VEHICLE PROTECTION & SERVICE REMINDERS
VEHICLE MAINTENANCE (RSC SALES)
PROVIDED BY
(800) 669-0072
www.rscsales.com
RSC Sales Company is a manufacturer
and distributor of specialty products
for the automotive service industry.
Protective floor mats, seat covers, tire
bags and static cling reminder stickers
are just a few of the many items that
RSC provides to shops across North
America. RSC is known for its emphasis
on quality, custom printing, quick
turnaround and flexibility.
Open 8:00 am - 6:00 pm ET Monday - Thursday and
8:00 am - 5:00 pm ET Friday to serve you better.
COOPER APPAREL AND GIFTS (STAPLES)
•O
rder promotional gifts for your customers.
Dealer imprints and personalization is
available for certain items.
•V
iew apparel and gift options by visiting
CooperBusinessConnections.com
UNIFORM PROGRAM
RSC Sales Company prides itself on a
comprehensive product line offering
one-stop-shopping, as well as
professional customer service and
associates dedicated
to making sure that customers get what
they want, when they want it.
•C
all 800-669-0072 for details or visit
CooperBusinessConnections.com
UNIFORM PROGRAM (CITY APPAREL)
•C
ustomize the look of your business with
personalized apparel for you and your staff
•V
iew full uniform program apparel by visiting
CooperBusinessConnections.com
For details visit CooperBusinessConnections.com
15
COOPER TRAINING TOOLS:
eLEARNING
Educating your consumer is a key component of a counter person’s
job, and one of the most important aspects of the selling process.
Through the use of Cooper’s eLearning courses, accessible through a
central online website, you will educate and guide your customers to
the right choice in tires. eCooper University includes:
Interactive courses on key products—key features and benefits, including “The Cooper Tire
Difference” eLearning course highlighted below. One-page information sheets on every Cooper
tire—these summary sheets can remind you of tire highlights or be provided to a customer
who is considering a tire purchase.
Through eCooper University, you have access to training that will arm you
and reinforce why customers are making the smart choice for their vehicle.
• “The Cooper Tire Difference” eLearning Module
• Interactive Cooper Tires brand course will educate you on:
- Cooper Tires brand benefits and how to communicate them to your customers
- Product line breadth to meet their customer needs
- Selling tools available to support the sale and increase customer satisfaction
Log on to eCooperUniversity.com to directly access the eLearning site.
If you have any questions, please contact Kyle Augsberger,
Xcelerate Training Account Manager, 614-339-4515.
Confidential Competitive Commercial Information
16
COOPER LOGO:
EXECUTION GUIDELINES
Cooper Tire-approved logos are available through coopertireads.com.
Below are the approved Cooper Tires logos to be used when
advertising the Cooper brand per our corporate guidelines:
COOPER TIRES LOGO STANDARDS
• PMS Blue 288 must be consistently used
in all brand communications, if available
• A registration mark (®) must appear
after Cooper Tires in conjunction
with the logo, as shown
Blue swirl with Cooper Tires
REMEMBER: Use PMS
288 C
288 blue when printing the
Cooper logo in color.
For any questions on Cooper Tires brand
guidelines, please contact Tracy Tackett
Reversed on blue
by calling 419-420-6244 or emailing
tltackett@coopertire.com.
Reversed on black
Stacked (no swirl)
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This logo is to be used for signage only. In situations
with extremely limited space constraints.
COOPER 100TH YEAR LOGO AND SEAL:
EXECUTION GUIDELINES
Cooper Tire-approved 100th Year logos and seals are available through
coopertireads.com. Below, are the approved Cooper Tires logos to be
used when advertising the Cooper brand per our corporate guidelines:
Anniversary logos in PMS 288 blue
Anniversary seal in 2-color (PMS 288/PMS 485)
Anniversary logos in black
Anniversary seal
in PMS 288 blue
Anniversary seal
in black
100TH YEAR LOGO
100TH YEAR SEAL
•T
his logo may be used wherever the
current Cooper Tires logo is currently
shown during the 2014 anniversary year
•P
resentation decks with a call-out
slide of the 100th anniversary
•T
his logo should be replaced with the
original Cooper Tires logo once the
anniversary has passed, January 2015
•C
ooper employee communications that help
promote the 100th anniversary or other positive
communication pieces
•N
owhere can the Cooper 100-year logo be
used in Canada or Mexico
•A
ll Canada and Mexico communication and
marketing materials
REMEMBER: The 100th Anniversary
•D
igital banners or social media
celebrating our 100th anniversary
• Cooper fleet graphics
logos expire December 31, 2014.
18
2014 I AIM MANUAL
COOPERTIRE.COM
860-M64-5237 2/2014