Motorsports Management - Hochschule Kaiserslautern

Fernstudium im ZFH-Verbund
The program at a glance
Distance learning alongside work
Admission criteria
"Management knowledge in
motor sports is in demand. The
students are close to the motor
sports events at the Nürburgring,"
▪ A successfully completed academic study (with a grade of at
least 2.5 or grade C)
▪ work experience (at least 1 year) after the first academic degree
Certificate program or module study (for Undergraduates)
▪ University entrance qualification or
▪ Professional qualification and training as well as work
experience of at least 1 year
says professor Dr. rer. oec. Bettina Reuter, head of the program MBA
motor sports management,
Degree, duration
"it is an ideal place to bring science and experience together."
▪ International anerkannter akademischer Grad Master of Business Administration.
▪ 90 ECTS-Punkte
▪ Vier Semester Regelstudienzeit
Further information
www.zfh.de/mba/motorsport-management
http://mba.bw.hs-kl.de/studiengaenge/motorsport-management
Partner:
Zertifikatstudium oder Modulbelegung
▪ Hochschulzertifikat der Hochschule Kaiserslautern
Cost
Master’s program
1.900 € each semester (1st-3rd semester)
2.290 € for the 4th semester
Certificate program or module study
Depending on the modules chosen between 475 € and 1.900 €
plus social contribution the University of Kaiserslautern each semester
Zentralstelle für Fernstudien an Fachhochschulen
Konrad-Zuse-Straße 1
56075 Koblenz
Germany
Tel. +49 261 91538-0
fernstudium@zfh.de
Picture credits:
Cover:
© Adobe Stock
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© braverabbit/fotolia.com
© Lajos Repasi/istockphoto.com
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Motorsports Management
Master of Business Administration
Motorsports Management
Contents
Order of study
Motorsports offers a large but also complex range of activities with
a large number of different disciplines, classifications and event
locations.
Comprehensive knowledge of the structures, the relevant processes and procedures in this popular sport are the requirements for
being successful in motorsports.
This applies to the relations between the teams, the manufacturers
and drivers on the one hand as well as the series promoters and
umbrella and world organizations on the other hand.
The sporting success is always a result of the sum of the individual
goals of all team members.
On this account personnel selection and personnel management
are key competencies that are required for the interaction between
different fields.
The MBA – Distance Learning Program Motorsports Management
meets these requirements precisely.
In the first two semesters the study program will impart profound
practice-related knowledge in management. In the third and fourth
semester the specialization in motorsports management is introduced.
The AQAS accredited distance learning program MBA motorsports management consists of 10 modules as well as a master
thesis. The study program follows the blended learning concept
which offers a versatile mix of self-study, attendance phases and
e-learning units.
In addition to profound knowledge of business administration and
detailed knowledge about the motor sports sector, the program
will provide key skills in the areas of marketing and personnel management.
Furthemore sponsoring, marketing drivers, contract law and team
leadership are part of the study contents. The interdisciplinary qualification opens up a wide range of work fields in national and international motorsports.
▪ management framework
▪ communication and soft skills for executives
▪ marketing politics & strategy
▪ success-oriented and finance oriented management
▪ marketing: market research and customer management
▪ management: economics & quantitative analysis
▪ organization and financing in motor sports
▪ personnel-, project- and management techniques in motorsports
▪ marketing in motorsports
▪ master thesis including colloquium
▪ international master thesis seminar (motorsports project)
A team of practically experienced professors with numerous corporate contacts as well as executives and experts will arrange the
study program very practically and application-oriented.
Advantages
▪ MBA degree alongside work
▪ State-run University
▪ excellent cost-benefit-ratio
▪ study contents can also be chosen as a certificate program
▪ individual planning independent of place and time
▪ flexibility in self-study
▪ consolidation of knowledge by residential teaching and lecturing on
campus
▪ expertise is related to practice and can be immediately applied at
your workplace
▪ individual support
Self-study phases
The students acquire the contents of the individual modules
mostly independently and self-regulated in self-study. Course
material and other web-based course contents and exercises are
provided for this purpose.
Attendance phases
Three to four 2-day attendance phases are offered each semester,
mostly Fridays and Saturdays at the Nürburgring. The self-learned
knowledge will be discussed, deepened as well as reflected.
As a venue for various motor sports and sports events as well as
being a location of an industry pool the Nürburgring is the ideal
connection between economy and science.
Along with practical orientation and the possibility of networking it offers unique possibilities for students.
E-Learning
Further course materials, knowledge forums as well as education
software and exercises are offered by an e-learning platform for
each module.
During the whole program students, professors, lecturers and
study coordinators are in constant exchange.
Application
Start during the winter or summer semester!
Application period:
winter semester: 1st May – 15th July each year
summer semester: 1st November – 15th January each year
Within these deadlines you can apply online at the ZFH on
www.zfh.de/anmeldung