mediacard2015

MEDIACARD2015
17/09/14 07:49
new
8
STILIGA
HÖSTJACKOR
Husdjur är sällskapliga, de skapar
trygghet och aktivitet i vardagen
MAGNIFICENT
V O L U M E
D E A L S
At page 9
SA1014_1_23 1
Människans
bästa vän
ÄGARKUNDERNAS EGEN TIDNING OKTOBER 2014
4318
S-GRUPPEN ÖVERVAKAR ARBETSFÖRHÅLLANDENA
I RISKLÄNDERNA
TAPAA
SÄILÖÄ
MARJOJEN
VITAMIINIT
H A ND E LSLA G E T 1234 123456
5
LUOTA
RUOAN
LAATUUN
Tuotevirheisiin
puututaan
nopeasti
MEDLEM MARIA
SUO KIEHTOO
JA PELOTTAA
4318 7001 2345 6789
ASIAKASOMISTAJAN OMA LEHTI ELOKUU 2014
Ruoka-liitteessä
tirisevää grillistä
Bekanta dig med ägarkundsförmånerna s. 40
Tutustu asiakasomistajaetuihisi s. 68
Pirogfest
i Matbilagan
NÄR MORMOR
INTE KLARAR
SIG ENSAM
Systrarna
förenar
sina krafter
Yhteishyvä | Samarbete | Ässä | Yhteishyvä.fi | S-kanava
ässä
S-RyhmäläiSten
oma lehti
1/2014
Väriä &
vauhtia
S-ryhmä tuoreen
pääjohtajan
silmin s. 4
Lähetä lapsi koulutielle
pirteissä kuoseissa
YH0814_kansi.indd 1
15-vuotias ABCketju uuden
edessä s. 32
08/07/14 11:00
Teemana pt-kauppa
Eläinmaailma
tuli Kodin
Terraan s. 36
Ruokakaupassa
kisa kiristyy
Asiakas haluaa hyvää,
helppoa ja halpaa
01 kansi.indd 1
PUBLISHER
SOK Corporation
P.O. Box1, 00088 S-RYHMÄ
Tel. +358 (0)10 76 8011
Mediacards online
me dia ko rti t.s ok .fi
The publisher is SOK Corporation. SOK Corporation and the cooperative societies with subsidiaries together form the S Group.
The S Group engages in grocery store, speciality store, hardware store and roadside service operations, agricultural trade, hotel
and restaurant operations, and car sales.
2/10/14 10:49 AM
2
MEDIACARD2015
asiakasom
Tutustu
istajaetui
hisi s. 68
CONTACT COSTS
ASIAKA
SOMISTA
JAN OM
ELOKUU
A LEHTI
2014
EH TO O
SU O KI TTAA
JA PE LO
iitteessä
Ruoka-lä grillistä
tirisevä
- THE COOP MEMBER’S MAGAZINE
Founded in 1905. Yhteishyvä has national coverage, and, as a
general rule, the products and services presented on its pages
should be available at S Group outlets of the group’s partner
enterprise all over the country. The magazine is read by the
members of the cooperative societies that make up the S Group,
2 million Finns. Each month they find information on benefits for
co-op members, information to support their purchase decisions
and hints and ideas for a good life. The magazine also features
interesting articles on various subjects, entertainment and inspiration. The circulation is 1 842 340 (LT 2013).
LU OTA
RU OA N
N
LA AT UU n
heisii
Tuotevirututaan
pu
nopeasti
5
TA PA A
SÄ ILÖÄEN
MA RJ OJIN IT
VI TA MI
0,00626 € (full page
advertisement)
CIRCULATION
1 842 340 (LT 2013)
ISSUE
1 845 687 (10/14)
Väriä &
vauhtia
tie
si koulu
Lähetä lap
kuoseissa
pirteissä
lle
READERS
2 076 000
(KMT Lukija 2013)
08/07/14
si.indd
YH0814_kan
11:00
1
Bekanta dig med
erna s. 40
ägarkundsförmån
2345 6789
4318 7001
4318
MEDLEM MARIA
HANDELSLAGET
1234 123456
CIRCULATION
ÄGARKUNDER
NAS EGEN TIDNIN
G OKTOBER 2014
Pirogfest
i Matbilagan
RS-GRUPP EN ÖVE
VAK AR ARB ETS- A
FÖR HÅL LAN DEN
NA
I RISK LÄN DER
Samarbete, the sister publication of Yhteishyvä, is one of the
largest Swedish-language magazines in Finland. Its readers
appreciate the convenience of getting information on co-op
member benefits and new products in their own language. The
circulation of the magazine has grown steadily through recent
years; at present it is 54 034 (LT 2013).
NÄR MOR MOR
INTE KLA RAR
SIG ENSA M
Systrarna
förenar
sina krafter
8
STILI GA
HÖSTJACKOR
54 034 (LT 2013)
ISSUE
52 669 (10/14)
Människans
bästa vän
ar
kapliga, de skap
Husdjur är sälls
itet i vardagen
trygghet och aktiv
17/09/14 07:49
SA1014_1_23
1
ISSUE
ISSUE DATE
RESERVATION
MATERIAL
PUBLISHER
february
30.1.2015
15.12.2014
29.12.2014
april
31.3.2015
12.2.2015
26.2.2015
SOK Corporation
P.O. Box1,
00088 S-RYHMÄ
Tel. +358 (0)10 76 8011
june
29.5.2015
13.4.2015
27.4.2015
august
31.7.2015
16.6.2015
30.6.2015
october
30.9.2015
14.8.2015
28.8.2015
december
30.11.2015
14.10.2015
28.10.2015
CONCEPT MANAGER
Tanja Kallio
Tel. +358 (0)10 76 80366
tanja.kallio@sok.fi
EDITOR-IN-CHIEF
Kai Ovaskainen
Tel. +358 (0)10 76 8011
kai.ovaskainen@sok.fi
SIZE
WIDTH mm
HEIGHT mm
YHTEISHYVÄ
SAMARBETE
2/1
420
273
23 360 €
6 000 €
ADVERT RESERVATIONS
1/1
210
273
12 990 €
3 150 €
Maija Owie
Tel. +358 (0)10 76 80382
maija.owie@sok.fi
1/2 vertical
100
273
7 540 €
2 060 €
1/2 horizontal
210
132
7 540 €
2 060 €
1/4
90
122
5 430 €
1 470 €
1/4 vertical
55
273
5 430 €
1 470 €
1/4 horizontal
210
68
5 430 €
1 470 €
full cover rate, VAT 0 %
3
MEDIACARD2015
ADDITIONAL CHARGES
Surcharge for specific position 10 %. For delayed advertising material
we charge the cost invoiced by the printing house.
AGENCY DISCOUNT
We grant authorized advertising and media agencies a 15 % discount.
TERMS OF PAYMENT
14 days net
PAYMENTS
Yhteishyvä, SOK Media
Business Id 0116323-1
S-Bank FI40 3939 0001 0004 47
YHTEISHYVÄ INSERT TYPES
CHECKING COPY OF
INSERT TO BE
DELIVERED TO
LOOSE INSERTS
WEIGHT g
€ / 1 000 kpl
–8
9 – 12
13 – 16
17 – 20
21 – 24
41,00
45,00
49,50
53,50
58
Hansaprint Oy
Sanna Helenius
Artukaistentie 10,
20240 Turku
Tel. +358 (0)10 542 4479
sanna.helenius@hansaprint.fi
PRINTED INSERTS
Minimum size: 105 x 148
mm
WITHDRAWAL OF ADVERTISEMENTS
Advertisements must be withdrawn before the reservation deadline.
SOK Media shall be entitled to full charge for advertisements withdrawn
after the deadline.
Shipment to be marked
with the specification of the
magazine, e.g. YH 5/2014.
RESERVATIONS AND
DELIVERY OF CHECKING COPIES
Delivery deadline for
inserts will be confirmed
case by case.
Hansaprint Oy
Aikakauslehtitehdas, Sitomo
Artukaistentie 10
20240 Turku
Maija Owie
COMPLAINTS
PL 1, 00088 S-ryhmä
Complaint regarding the typography or published advertisements must
be lodged within 14 days of the publication day. The magazine’s liability
for publication errors shall not exceed the price of advertisement.
SOK Media reserves the right to decline advertisements at its own
discretion.
SOK Media does not publish advertorials.
Grocery sales products must belong to P2S3 assortment. Availability
must be mentioned in consumer goods advertisements.
Tel. +358 (0)10 76 80382
maija.owie@sok.fi
• Reservation deadlines
for inserts are the same as
those for advertisements.
ADDITIONAL CHARGES
• For delayed inserts we
charge the cost invoiced by
the printing house.
• Inserts for regional print
runs are priced individually.
• Please check print run
estimates with advertising
sales prior to printing the
insert.
• The publisher does not
accept responsibility for
faulty insert distribution
due to the last-minute print
run changes.
new
M AG N IF IC EN T
V O L U M E
D E A L S
At page 9
PRINTING AREA,
BLEED PAGE
210 x 273 mm.
PLEASE NOTE
CONTACT PERSON
Sanna Helenius
Tel. 010 542 4479
sanna.helenius@hansaprint.fi
Text and frames must be at least
10 mm away from the edge.
Trimming allowance 5 mm.
MATERIAL SPECIFICATIONS
NUMBER OF COLUMNS
ICC-PROFILE
4, width 43 mm
Offsetrotaatio (HSWO):
PSO_MFC_Paper_eci.icc
PRINTING METHOD
http://www.hansaprint.fi/
p31028-aineisto-ohjeet_ja.html
Offset rotation
INSTRUCTIONS
SCREEN
Aikakausmedia:
www.aikakausmedia.fi /ADS
60 lines
BINDING
Stapled
PRINTERS
Hansaprint Oy
PL 501
20101 Turku
Tel. 010 5422
2/1
420 x 273 mm
1/1
1/2 vertical
210 x 273 mm 100 x 273 mm
DELIVERY OF MATERIAL
Online transfer:
through Aikakausmedia or
www.astehelsinki.fi /ilmoitukset
1/2 horizontal
210 x 132 mm
1/4
90 x 122 mm
1/4 vertical
55 x 273 mm
1/4 horizontal
210 x 68 mm
NOTE TO THE PUBLICATION SCHEDULE
Due to the wide circulation, the use of regional versions and the
distribution system of Finland Post, the magazine will be distributed
during the three working days preceding the publication date.
4
MEDIACARD2015
new
M AG N IF IC EN T
-MARKETING
OPPORTUNITIES
V O L U M E
D E A L S
At page 9
Yhteishyvä.fi offers its readers versatile and appealing content
in a visual, modern and user-friendly web environment. The site
offers advertisers excellent advertising solutions and opportunities to be seen next to interesting content.
PRIME LOCATION
980 x 400 px
20 € (CPM)
Kilobytes: max 80 kb
THE SITE’S CONTENT IS DIVIDED INTO THE
FOLLOWING SECTIONS
• Food & Recipes
• Home & Garden
• Entertainment & Leisure
• Beauty & Clothing
• Participate
The site has a quick recipe search tool with over 4,000 recipes
as well as plenty of other content related to food and nutrition.
The Yhteishyvä.fi web service contains a great variety of articles
related to exercising, home electronics, fashion, cosmetics,
building, furnishing, gardening, children, pets, travelling and
responsibility. There are buyer’s guides related to various
subject areas, essential everyday information, DIY instructions,
product reviews and product tests as well as electronic exercises, competitions and surveys.
PANORAMA
980 x 120 px
5 € (CPM)
Kilobytes: 40 kb
NUMBER OF VISITORS AT YHTEISHYVÄ.FI
approx. 120,000 visitors per week
YHTEISHYVÄ.FI SITE’S BANNERS
Prime location 980 x 400 px
Panorama 980 x 120 px
Large lengthened board 160 x 600 px
Mobile prime location 300 x 300 px
Mobile panorama 300 x 150 px
Fish stick 300 75 px
• Advertisements will appear in advertisement spots on the Yhteishyvä.fi website.
• Section-specific allocation is possible.
• File format: GIF, JPEG, PNG, HTML and SWF
• Linking: The banner’s target URL is provided separately. It must not be embedded in a flash banner. Using letters with dots or other special characters in links should be avoided.
• Image material (GIF, JPG and PNG): RGB colours are used on the site (all browsers cannot read CMYK colours).
• Flash material (SWF): The link button (clickTAG) in the Flash application must function according to the standard (AS2).
LARGE LENGTHENED
BOARD
160 x 600 px,
5 € (CPM)
Kilobytes: max 40 kb
PUBLISHER
EDITOR-IN-CHIEF
SOK Corporation
P.O. Box1,
00088 S-RYHMÄ
Tel. +358 (0)10 76 8011
Kai Ovaskainen
Tel. +358 (0)10 76 8011
kai.ovaskainen@sok.fi
CONCEPT MANAGER
Maija Owie
Tel. +358 (0)10 76 80382
maija.owie@sok.fi
Tanja Kallio
Tel. +358 (0)10 76 80366
tanja.kallio@sok.fi
Mediacards online
m ed ia ko rt it .s
o k. fi
BANNER RESERVATIONS
5
MEDIACARD2015
TEST GROUP
A commercial product, through which the advertiser receives media visibility for
their product. With the test group, information is obtained about the user’s preferences concerning the product tested by the group. The test group can be used
for testing both consumer goods sales and grocery sales products.
Yhteishyvä.fi will find test group members and, in cooperation with the advertiser,
produce a set of questions related to the product delivered to the test group.
When the test has been completed, the advertiser will be provided with the answer data on the tested product.
•Yhteishyvä.fi will provide a test group article in the ”Osallistu” (“Participate”) section and banner visibility on the Yhteishyvä.fi website in order to promote the test group campaign.
•In addition to banner visibility, advertisers can buy extra visibility for their cam
paign in Yhteishyvä magazine.
Price: €10,000, excluding VAT
COMPETITION
A commercial product, through which the advertiser receives media visibility. A
survey can be attached to the competition. The participants will take the survey when they participate in the test, and the questions will be drawn up by the
advertiser in cooperation with the editorial staff of Yhteishyvä.fi. Alternatively, the
competition can be arranged without questions.
•Yhteishyvä.fi will provide a competition article in the ”Osallistu” section and promotional banner visibility on the Yhteishyvä.fi website.
•In addition to banner visibility, advertisers can buy extra visibility for their cam
paign in Yhteishyvä magazine.
Prices start from €2,000, excluding VAT
Mediacards online
m ed ia ko rt it. so k. fi
6
MEDIACARD2015
Trade magazine, which reaches over 42,000 S Group
professionals. Ässä provides both topical and background
information on the S Group’s business operations, personnel
development and wellbeing at work. The magazine keeps
track of developments in the S Group’s business environment
and retail trade. It promotes positive team spirit among the
personnel and strengthens the S Group’s employer image.
With Ässä, you will reach trade and service professionals,
which makes the magazine an excellent campaign medium
for new products.
ässä
S-RyhmäläiSten
oma lehti
1/2014
S-ryhmä tuoreen
pääjohtajan
silmin s. 4
15-vuotias ABCketju uuden
edessä s. 32
ISSUE DATE RESERVATION MATERIAL
1
16.2.2015
13.1.2015
27.1.2015
2
15.4.2015
12.3.2015
26.3.2015
3
15.6.2015
13.5.2015
27.5.2015
4
17.8.2015
15.7.2015
29.7.2015
5
15.10.2015
15.9.2015
29.9.2015
6
15.12.2015
12.11.2015
26.11.2015
Teemana pt-kauppa
Ruokakaupassa
kisa kiristyy
Asiakas
Eläinmaailma
tuli Kodin
Terraan s. 36
haluaa hyvää,
helppoa ja halpaa
CIRCULATION
SIZE
WIDTH mm HEIGHT mm
FULL COLOUR
RATE
2/1
420
273
7 850
1/1
210
273
4 350
1/2 vertical
100
273
2 770
1/2 horizontal
210
132
2 770
1/4 vertical
55
273
1 950
1/4 horizontal
210
61
1 950
01 kansi.indd 1
46 073 (LT 2013)
ISSUE
2/10/14 10:49 AM
48 280 (4/14)
full cover rate, VAT 0 %
PUBLISHER
ADVERT RESERVATIONS
SOK Corporation
P.O. Box1,
00088 S-RYHMÄ
Tel. +358 (0)10 76 8011
Maija Owie
Tel. +358 (0)10 76 80382
maija.owie@sok.fi
EDITOR-IN-CHIEF
Kirsi Särkkä
Tel. +358 (0)10 76 80369
kirsi.sarkka@sok.fi
Mediacards online
me dia ko rti t.s ok .fi
7
MEDIACARD2015
ADDITIONAL CHARGES
Surcharge for specific position 10 %. For delayed advertising material
we charge the cost invoiced by the printing house.
AGENCY DISCOUNT
We grant authorized advertising and media agencies a 15 % discount.
ÄSSÄ INSERT TYPES
1. Spot-glued inserts
2. Stapled inserts between pages
3. Loose inserts
Large insert: Longest edge over 20 cm
Small insert: Longest edge less than 20 cm
TERMS OF PAYMENT
14 days net
PAYMENTS
Ässä, SOK Media
Business Id 0116323-1
S-Bank FI40 3939 0001 0004 47
WITHDRAWAL OF ADVERTISEMENTS
Advertisements must be withdrawn before the reservation deadline.
SOK Media shall be entitled to full charge for advertisements withdrawn
after the deadline.
COMPLAINTS
Complaint regarding the typography or published advertisements must
be lodged within 14 days of the publication day. The magazine’s liability
for publication errors shall not exceed the price of advertisement. SOK
Media reserves the right to decline advertisements at its own discretion.
Grocery sales products must belong to P2S3 assortment. Availability
must be mentioned in consumer goods advertisements.
PRINTING AREA,
BLEED PAGE
210 x 273 mm.
PLEASE NOTE
Text and frames must be at least
10 mm away from the edge.
Trimming allowance 5 mm.
24
27
32
36
41
46
52
56
15
21
26
31
36
41
46
52
new
E NLTS
N IEF I C
E A
G
D
A
M UM
L
V O
9
age
At p
Aikakausmedia:
www.aikakausmedia.fi /AdS
DELIVERY OF MATERIAL
GALLERY PROOFS
PRINTERS CONTACT
PERSON
Juha Kähkönen
juha.kahkonen@scanweb.fi
Leo Sormunen
leo.sormunen@scanweb.fi
tel. (0)5-884 040
fax (0)5-884 0430
2
4
6
8
10
12
14
16
INSTRUCTIONS
BINDING Stapled
Oy Scanweb Ab
Korjalankatu 27
45130 Kouvola
SMALL CENTS
EACH
Digital, closed format (PDF)
Offset rotation
PRINTERS
LARGE CENTS
EACH
MATERIAL SPECIFICATIONS
Online transfer:
through Aikakausmedia or
www.astehelsinki.fi /ilmoitukset
PRINTING METHOD
PAGES
2/1
420 x 273 mm
1/1
210 x 273 mm
Aste Helsinki Oy
Panuntie 4
00610 Helsinki
tel. +358 (0)20 7209 040
fax. +358 (0)20 7209 0401
LAYOUT AND PRODUCTION
Aste Helsinki Oy
Panuntie 4
00610 Helsinki
tel. +358 (0)20 7209 040
fax. +358 (0)20 7209 0401
1/2 horizontal
210 x 132 mm
1/4 vertical
55 x 273 mm
1/4 horizontal
210 x 68 mm
1/2 vertical
100 x 273 mm
8
MEDIACARD2015
S-kanava is the portal to everything S Group offers. The main content
of S-kanava is bonus details, location details and the job seeker
section.
S-kanava is an online service through which customers can reach the
service range of the entire S Group and its partners and be informed
of the benefits of being a co-op owner. S-kanava is a single address
for the services of S Group. With regional co-ops, the news editorial
staff of S-kanava produce news for S-kanava on recent topics. The
channel provides local content and serves visitors in that way, but
also provides national information.
PANORAMA
980 x 120 px
5 € (CPM)
Max: 40 kb
COMPATIBLE WITH MANY DEVICES
S-kanava has been built responsively, i.e. the info outlet on the S
Group network shows and functions with different terminal devices:
mobile devices, tablets, laptops and desktop computers.
NUMBER OF VISITORS
130 000 per week.
S-KANAVA AD SPOTS
panorama 980 × 120 px 5 € (CPM)
box 300 × 250 px 5 € (CPM)
BOX
300 x 250 px
5 € (CPM)
max: 40 kb
•Allocation: the banner can be allocated to the relevant co-op’s S-kanava channel.
•File formats: GIF, JPEG, PNG, HTML and SWF.
•Links: the banner’s destination URL is delivered separately. It must not be embedded into the Flash banner. Scandinavian letters and other special characters should be avoided.
•Image material (GIF, JPG, PNG): the RGB colour model is used on the Internet (not all browsers are compatible with the
CMYK colour model).
•Flash material (SWF): The link button (clickTAG) function in the Flash application must adhere to the standard (AS2).
PUBLISHER
SOK Corporation
P.O. Box1,
00088 S-RYHMÄ
Tel. +358 (0)10 76 8011
ADVERT RESERVATIONS
Maija Owie
Tel. +358 (0)10 76 80382
maija.owie@sok.fi
Mediacards online
med iako rtit .sok .fi
9
MEDIACARD2015
new
MAGNIFICENT
V O L U M E
D E A L S
2 - 5 M A G A Z I N E O R D I S P L AY A D S
= 3 % volume discount + 15 % media/advertising agency discount
6 - 1 0 M A G A Z I N E O R D I S P L AY A D S
= 10 % volume discount + 15 % media/advertising agency discount
O V E R 1 0 M A G A Z I N E O R D I S P L AY A D S
= 15 % volume discount + 15 % media/advertising agency discount
Mediacards online
me di ak or tit .so k.fi