Selling Guide to Sony smart TV

Transcription

Selling Guide to Sony smart TV
the world’s smarter and smartest TVs
Television Redefined:
Sony smart TV
A new technology is sweeping through home entertainment, changing everything in its path: smart TV. As usual,
one company has been innovating from the beginning, with the most sophisticated features and the highest performance.
It’s Sony.
Sony BRAVIA® smart TV gives your customers powerful advantages:
1. More of the Internet content your customers want. All the
major TV brands offer YouTube, Netflix®, Pandora®, Twitter™, and
Facebook®. Sony matches all of that, plus access to the a wider
variety of programming partners including Q Music Unlimited and
Crackle, a Sony service with over 250 FREE movies and TV shows
every month. We can do these things because we’re not only a
major television manufacturer, we’re also a major Hollywood studio.
2. More music. Now your customers can use their televisions as a
convenient gateway to the world of Internet music. But while
Samsung, for example, offers access to only two music services,
Sony delivers seven. It’s a huge advantage for anyone who
likes music.
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
3. More power to make the Internet work for your customers.
Every BRAVIA® smart TV has features that the competition reserves for higher-end models, including built-in web browser and free
2
Skype-to-Skype calling. While Samsung reserves built-in wireless LAN for just a few series, Sony has it on most of our current models.
4. Better picture quality. In addition to everything Sony does to
optimize the picture for Blu-ray Disc™, DVD, broadcast, cable and satellite, we have the new X-Reality™ and X-Reality PRO
engines to take streaming video picture quality to unexpected
new heights.
5. More convenience. Sony has cool new ways to bring Internet and television content together. With BRAVIA® widgets you can multi-task. As just one example, you can follow an out-of-town
score in a small window while you watch the home team on the rest of the screen.
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
While Sony BRAVIA® smart TV is undoubtedly exciting, Sony Internet TV powered by Google TVTM is the smartest TV, period.
There’s a full-featured ChromeTM browser; fast, fluid Flash® support; 1.66 GHz Intel® Atom™ processor and 8GB of memory.
As a result, webpages load twice as fast as on the Samsung 8000 and nearly 1.5 times as fast than on the LG 6500,
according to third-party research6. Your whole entertainment experience is faster, smarter, smoother and better-integrated.
It’s an entirely new entertainment experience. And only Sony has it.
We’re excited about Sony smart TV, its ability to redefine television and deliver your customers enriched,
energized, empowered home entertainment.
This guide will prepare you to understand, appreciate and sell this new entertainment experience.
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
What is Internet TV?
A “smart TV” is the home television equivalent of a Smart Phone. It’s a TV that accesses and displays Internet content along
with conventional television channels. So in addition to their usual TV shows, your customers can enjoy such essential
web-based services as YouTube, Netflix®, Skype2, Pandora® and Hulu Plus1.
Typically, Smart TVs also support DLNA® connectivity for network access to your personal entertainment content: photos,
videos and music. By downloading a free app for either AndroidTM or Apple® iOS phones, you can also use your smart
phone as a TV remote control4.
As you will see, Sony smart TV satisfies all of these basic requirements, and does much, much more.
Usual TV shows + Internet content
What is
Internet TV?
Introduction
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Sony: A leader in smart TV
Just as Sony is an innovator in so many aspects of television technology, we were leading the way in smart TV before
many of our competitors had recognized the opportunity.
2007
BRAVIA® Internet Video
Link (DMX-NV1)
2009
BRAVIA® Internet Video
built-in
2010
Sony Internet TV
Powered By Google TVTM
2011
Sony smart TV with
built-in web browser
(10 series)
What is
Internet TV?
Introduction
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Advancing Technology and Evolving Feature Names
If you’ve been around television sales, you’ve probably noticed that Sony has updated our smart TV feature names. We’ve
done it to accommodate the launch of Sony Internet TV powered by Google TV™, to anticipate the launch of the Android
MarketTM for Google TV and to take advantage of phrases that consumers recognize and appreciate.
• “BRAVIA® Internet Video Link” became “BRAVIA® Internet Video” and now “Sony smart TV.”
• “BRAVIA® Internet Video channels” are now known as “Apps.”
• “BRAVIA® Internet Video widgets” are also called “Apps.”
Features
Introduction
What is
Internet TV?
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
The Importance of Picture Quality
Web video is full of picture quality issues. It may look great on your cellphone and “a little grainy” on your laptop, but it
can be nearly unwatchable when scaled up for display on a 60-inch television. That’s why every Sony BRAVIA® smart TV
includes the X-Reality™ picture engine and top models go even further with the X-Reality PRO engine.
• The X-Reality engine uses an intelligent MPEG Noise Reduction to carefully reduce the noise common in Internet video, while Intelligent Image Enhancer improves edge sharpness, optimizes texture,
color and contrast.
• The X-Reality PRO engine has both of these features and adds a
second chip to analyze the picture scene-by-scene, pixel-by-pixel. The system uses sophisticated
pattern matching to optimize the picture. The result? Sony’s best picture, ever.
Improved detail and picture quality
Sony X-Reality Processing*
Conventional Video Processing*
Features
Introduction
*Simulated Images
What is
Internet TV?
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Sony smart TV vs Samsung Smart TVTM
And the Winner is...
Features
Sony® BRAVIA® smart TV
Samsung Smart TV™
Yes
Yes
6 series
4 series
X-Reality™and X-Reality Pro picture
engines improve Internet video
Not specified
Music Services
7
2
Photo Services
5
1
Android™ & Apple® iOS
Android™ & Apple® iOS
Yes
No
All BRAVIA smart TV models
Only certain models
All BRAVIA smart TV models
Only certain models
Yes
No
Premium Services (Netflix®, Hulu Plus™,
1
Pandora)
Wi-Fi Built-In (no adaptor required)
Video Processing
Mobile App Control
4
Exclusive Sony Pictures and Sony Music
content
Skype™ Capable
2
Web Browser
Easy Netflix Access button on TV remote
Features
Introduction
What is
Internet TV?
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Sony Internet TV powered by Google TV vs Samsung
Sony® Internet TV powered by Google TV™
Samsung Smart TV™ D6000
Samsung Smart TV™ D7000
Possibilities: Seamlessly search across the entire Internet, TV listings and made-for-TV-Android apps.
Multi-Platform Search
Web Browser
1
Search across TV, Internet & apps
Search apps and Web
Google Chrome™ browser
NO browser
Included
YES
NONE
NO
Full QWERTY Keyboard
One button Google TV Search
Search Apps and Web
Slower than Google Chrome™
browser
At additional cost
NO
High Speed: Sony with Intel Inside means videos and websites load quickly.
Processing Power
Watch TV and surf the web
Open Multiple Web Pages and Apps
Simultaneously
Flash Player Performance
Mobile Remote™ App4
Intel® Atom™ processor 1.66GHz
YES
NOT specified
NO
NOT specified
NO
YES
NO
Web pages only
Uninterrupted
Android & Apple® iOS
N/A
Interrupted
Discovery: With the performance of Intel Inside, there’s always something to discover.
Bookmarks
Internal Memory
App Market
TV channels, Apps and web
8GB
5
Android Market
Wi-Fi Capability
Built-In
NONE
1 GB
Only Samsung Apps
Accessory needed at additional
cost
Web pages only
1 GB
Only Samsung Apps
Built-In
Features
Introduction
What is
Internet TV?
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Selling Sony smart TV
In classic sales technique, you don’t launch into a product pitch immediately. Asking questions to
carefully qualify the customer will pay off in two important ways. First, the more questions you
ask -- and the more carefully you listen to the answers -- the more convinced your
customer will be that you really have their best interests at heart. Second, by
repeating back the customer’s stated preferences and drawing the
connection to product benefits, you’ll make the sales pitch a
custom-tailored slam dunk:
“You told me you liked movies. This Sony accesses over 250 FREE
movies and TV episodes every month with the Crackle Internet
service. It’s free content and only Sony gives you access straight
from the menu.”
Selling Sony
Internet TV
Introduction
What is
Internet TV?
Features
Sony HDTV
Line-up
Sony Heritage
Glossary
Top Ten Questions to Ask the Customer
The following questions will help you turn curiosity about smart TV into Sony sales.
Question #10:
Do you ever get bored watching the same old TV and cable channels?
Benefit:
Stream literally millions of videos from the web, right to your TV.
Explanation:
Expanding your entertainment options is the essential benefit of Sony smart TV. You can search and stream a staggering variety of web content and enjoy it on the largest screen in your house.
YouTube and Netflix® are just the beginning. Choose from a long list of available apps.
Product Lines:
Sony BRAVIA® smart TV / Sony Internet TV powered by Google TV
Question #9:
Do you care about picture quality?
Benefit:
Sony makes web videos look their best.
Explanation:
Web videos that might be okay on a small, low-res PC screen can look blocky, fuzzy and noisy on a big High Definition TV. Sony’s
X-Reality and X-Reality PRO picture engines make a major
difference, reducing MPEG noise and optimizing the picture
contrast, color, texture and edge sharpness. The X-Reality PRO
system goes even further with a second processing chip that
analyzes the scene pixel-by-pixel and uses sophisticated
pattern matching.
Product Lines:
Sony BRAVIA® smart TV
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Question #8:
Do you like movies?
Benefit:
Easy access to over 250 FREE movies and TV episodes every month.
Explanation:
Enjoy fast access to Sony’s exclusive Crackle Internet streaming service, which takes advantage of Sony’s own Columbia Pictures movie catalog. There’s a large rotating selection of FREE movies and TV episodes, ready to stream. Sony can do these things because they’re not a only major television
manufacturer, they’re also a major Hollywood studio.
Product Lines:
Question #7:
Do you like sports?
Benefit:
Follow the score of one game while you watch another.
Explanation:
If your team is locked in a playoff race, you can watch your team on television while following the competing team’s scores using the Yahoo! Sports app. With some other TV brands, Yahoo! Sports fills the entire screen. But Sony lets you watch television and follow Yahoo! Sports at the same time. It’s also great for following two sports like basketball and hockey when the seasons overlap.
Product Lines:
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Question #6:
Have you ever watched TV and wondered what song was playing in the background?
Benefit:
Sony’s Track ID feature can tell you!
Explanation:
The feature analyzes a sample of the music, then identifies the song and album in just seconds.
Question #5:
Do you ever use Twitter™ or Facebook®?
Benefit:
Update status, send and receive tweets while you watch television.
Explanation:
With Sony BRAVIA® smart TV, the Twitter™ and Facebook® widgets take up just a part of the screen, leaving the rest for watching TV.
Posting messages from Sony’s BRAVIA® TV remote is just like texting from a mobile phone.
Product Lines:
Selling Sony
Internet TV
Introduction
What is
Internet TV?
Features
Sony HDTV
Line-up
Sony Heritage
Glossary
Question #4:
Do you have a smart phone?
Benefit:
iPhone®™ and Android™ apps control the television.
Explanation:
The apps include a simple screen with a touchpad, standard
remote screens and even an on-screen QWERTY keyboard,
in case your phone doesn’t have one. (Restrictions apply. Phone does not work with all smart TV apps.4)
Product Lines:
Question #3:
Do you want the most apps?
Benefit:
Android Market™ will have them.
Explanation:
Coming Fall 2011, Android Market for Google TV5 will have apps from a huge number of
third-party developers. Enjoy games, entertainment, information and more, all from the comfort
of your easy chair. It’s a great reason to choose Sony Internet TV powered by Google TV™.
Product Lines:
Sony Internet TV powered by Google TV
Selling Sony
Internet TV
Introduction
What is
Internet TV?
Features
Sony HDTV
Line-up
Sony Heritage
Glossary
Question #2:
Do you want the full power of the Internet on your TV?
Benefit:
With Sony Internet TV powered by Google TV, television and Internet are one.
Explanation:
Here is direct access to nearly the entire Internet, not just a tiny piece of it. With Picture-in-Picture
(Dual View), you can even browse the Internet and watch TV at the same time, on the same screen. The full web experience is made possible by a real 1.66 GHz Intel® Atom™ processor, a genuine Google
Chrome browser and 8GB of memory. According to third-party testing6, the Chrome web browser worked with every compatibility test while the Samsung and LG browser often crashed. Sony Internet TV powered by Google TV delivered superb HD streaming Flash® video while the Samsung displayed
minor distortion and the LG failed to display any Flash® video at all.
Product Lines:
Question #1:
Do you want fast smart TV browsing?
Benefit:
Sony Internet TV powered by Google TV smokes the Samsung 8000 and LG 6500.
Explanation:
Sony Internet TV powered by Google TV is built from the ground up for the web. The genuine 1.66 GHz Intel® Atom™ processor and Google Chrome browser completely outclass the competition.
According to third-party testing6, web browsing was nearly twice as fast as on the Samsung 8000 and nearly 1.5 times as fast as on the LG 6500.
Product Lines:
Selling Sony
Internet TV
Introduction
What is
Internet TV?
Features
Sony HDTV
Line-up
Sony Heritage
Glossary
Almost every Sony TV is a Sony smart TV
Sony HDTV
Line-up
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony Heritage
Glossary
Almost every Sony TV is a Sony smart TV
Sony HDTV
Line-up
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony Heritage
Glossary
The Sony Heritage
Sony is not simply one of the world’s leading brands. We’re world famous for breakthroughs in television.
It’s a heritage that runs deep.
• 1960: World’s first all-transistor television; TV8-301
• 1968: Trinitron color television; KV-1310
• 1973: Trinitron system wins Emmy Award
• 1979: Trinitron BVM broadcast video monitors
• 1980: Profeel Component Television; KX-1901
• 1985: XBR Monitor Receivers; KV-25XBR
• 1998: FD Trinitron WEGA Television; KV-36XBR200
Sony co-founders Akio Morita & Masaru Ibuka
• 2005: First BRAVIA® Television; KDL-46X1000
• 2008: World’s first OLED television; XEL-1
• 2009: World’s first LED edge-lit LCD for the home; KLV-40ZXM1
Sony Heritage
• 2010: World’s first television Powered by Google TV: NHX-46GT1
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Glossary
The Sony Heritage
This booklet focuses on Sony smart TV, which is just one part of the Sony television story.
The Sony product line stands on three “pillars” of customer benefit:
• Picture Quality. BRAVIA® television picture quality is
legendary, and this year we’re taking it further than ever.
• Design & Convenience. From Gorilla® Glass and Monolithic styling to an improved User Interface, Sony televisions are a joy to see and use.
• Connectivity. Sony smart TV is the centerpiece of a
dramatically enhanced connectivity story.
Sony Monolithic design exhibition at Milano Salone del Mobile
These three pillars explain exactly what Sony means by “Television Redefined.”
Sony Heritage
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Glossary
Glossary
BRAVIA® Smart TV Features
Crackle. Absolutely free, no-cost access every month to over 250 FREE movies and TV episodes from the
Sony Pictures and Television vaults and the exclusive destination for all Seinfeld episodes. Experience the excitement that
happens when a leading TV manufacturer is also a leading Hollywood studio.
DLNA® streaming. Plays content over home network from ocmpatible PlayStation®3 systems and network hard drives.
Facebook®. Read and send updates. With BRAVIA® Smart TV, Facebook® appears as a small, on-screen widget so you
can communicate even as you watch television!
Media Remote app4. Download the free app and use your Android™ or Apple® iOS™ phone as a fully functional remote.
The app includes a simple screen with a touchpad, standard remote screens and even an on-screen QWERTY keyboard,
in case your phone doesn’t have one.
Music streaming. Sony knows music and we give you access to a full range of sources: Berlin Philharmonic,
Digital Cinema Concert Series, Pandora®, Slacker®, Q Music Unlimited, Moshcam, Singing Fool.
Netflix® streaming. Now you can enjoy Internet streaming from this hugely popular subscription service without
additional external hardware.
Glossary
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
On-screen keypad. Typing in search terms and web addresses is like texting on a mobile phone. Sony BRAVIA® television’s on-screen display shows a list of available characters for each key in the 0-9 keypad and highlights the selected
character. For even easier text entry, the Media Remote app4 enables you to type via smart phone keyboard or even do
voice recognition!
Photo sharing sites. The Internet has reinvented the photo album but Samsung has hardly noticed. Samsung gives you
access to one photo site. Sony BRAVIA® Smart TV gives you access to five: Flickr®, ShutterflyTM, PicasaTM, Photobucket® and
FrameChannel.
Q Music Unlimited & Q Video On Demand. Stream movies and music on demand, manage and share your own music,
photos and videos. Sony’s services does it all in one neat, integrated web service on your television screen.
Simultaneous widgets and TV. Yahoo! offers fabulous Internet feeds for sports, news, weather and finance. With some
other TV brands, you must choose between watching TV or following these feeds. With Sony, you can do both
at the same time.
Glossary
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Skype Ready2. Stay connected to family and friends with video chats using Skype on your TV
(Sony® compact microphone/camera required, sold separately).
Sony-exclusive content. Sony BRAVIA® Smart TV offers exclusive movie, TV, music and sports offerings, entertainment
services you won’t find on other TVs: Crackle, Digital Cinema Concert Series, Early Window Movies, FIFA 2010 World Cup
Video Channel, Inside Sony Pictures, Michael Jackson, MyPlay and Q Music Unlimited and Q Video On Demand.
Track ID. What’s that tune? Sony’s Track ID analyzes the notes, then searches the Internet to name the track and album.
Twitter™. Read and send tweets. With BRAVIA® Smart TV, Twitter™ appears as a small, on-screen widget so you can
communicate even as you watch television!
USB Player. Share your photos on the big screen or listen to your favorite music by connecting a compatible digital camera, MP3 player, or USB storage device directly to your HDTV’s USB input.
Web Browser. Typical competitors only have a browser on top series. Sony offers the built-in Opera browser on every
BRAVIA® Smart TV series. Wi-Fi direct. Plays content from mobile phones and personal media players.
Glossary
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Wireless LAN built in. Most Sony Smart TVs have this built in. No extra-cost accessory is required.
YouTube™ streaming. Major-brand Smart TVs all offer YouTube. But the streaming Internet video can look blocky
and blurry. Sony’s exclusive X-Reality™ and X-Reality PRO picture engines analyze and adjust contrast, edge sharpness,
texture and color for optimum picture quality.
Glossary
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Sony Internet TV powered by Google TV™ Features
Google Chrome™ browser. The web has moved from viewing to doing. Google Chrome is a fast, simple browser that lets
you make the most of the modern web.
“Google TV Remote” app4. Download the free “Google TV Remote” app and use your Android™ or Apple® iOS™ phone
as a fully functional remote. Use the mouse pad, arrow keys, and the full range of buttons. You can even use voice search
and sharing.
Intel® Atom™ 1.66 GHz processor. Quickly load websites and stream video with the power of Intel Inside®.
Multiple Web pages at the same time. Thanks in part to the Intel Atom processor, Sony Internet TV powered by
Google TV™ can open several Web pages at once.
Picture-in-Picture (Dual View). Watch TV and browse the Internet, at the same time, on the same screen with Dual View.
Search memory. Some televisions forget your search terms the moment you turn them off. These televisions have 8 GB
of built-in memory.
Glossary
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
Glossary
Sony Internet TV powered by Google TV Features
Uninterrupted Flash® player performance. Only Sony Internet TV powered by Google TV™ models are powerful enough
to get the most out of Flash® content.
USB Player. Share your photos on the big screen or listen to your favorite music by connecting a compatible digital camera, MP3 player, or USB storage device directly to your HDTV’s USB input.
Video Search. Searches the Internet and the TV schedule by genre, cast and crew details.
Wi-Fi direct. Plays content from mobile phones and personal media players
Glossary
Introduction
What is
Internet TV?
Features
Selling Sony
Internet TV
Sony HDTV
Line-up
Sony Heritage
1. Broadband speed of 2.5 Mbps recommended (10 Mbps for HD). Content subject to change and may require fees. Wireless connectivity requires 802.11 home network (802.11n recommended).
2. Skype requires firmware update and CMU-BR100 camera sold separately. (Expected availability Summer 2011).
Subject to Skype’s terms and conditions.
3. Screen sizes measured diagonally: 22” Class (21.6” diag.); 32” Class (31.5” diag.); 55” Class (54.6” diag.);
65” Class (64.5” diag.)
4. Requires devices connected to the same wireless home network.
5. Coming late Fall 2011. Google TV service is subject to change or termination without notice.
6. Principled Technologies Test Report, June 2011.
Screen images simulated
© 2011 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA®, FD Trinitron, Profeel, Sony make.believe, Trinitron, WEGA, XBR and X-Reality are trademarks of Sony. PlayStation is a trademark of Sony Computer Entertainment, Inc. Skype is a trademark of Skype Limited. Google TV is a trademark of Google Inc. Apple and iPhone are trademarks of Apple Computer, Inc. All other trademarks are property of their
respective owners. Features and specifications are subject to change without notice.

Selling Guide to Sony smart TV

Transcription

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