Chamber advocates for high-speed rail maintenance facility in Kern
Transcription
Chamber advocates for high-speed rail maintenance facility in Kern
March 2015 Coming up Monday, March 12! Building a Strong Economy New Members.............................................. 8 Renewing Members................................... 14 Providing Business Education & Networking Opportunities Branding Your Business............................... 2 2015 Map, Directory.................................... 3 Bakersfield Young Professionals.................. 4 Small Business Newtworking Breakfast...... 5 Social Media Therapy.................................. 5 Mixer Overhaul............................................ 6 Business After Hours Mixer......................... 6 Social Media Therapy.................................. 7 Facing the Media Seminar........................... 8 SBA Entrepreneurship Program................. 10 Committee Reports.................................... 12 Ribbon Cuttings......................................... 13 Promoting Our Community Chairman’s Circle Focus.............................. 2 Member News............................................ 11 Representing the Interests of Business with Government High-Speed Rail Advocacy.......................... 1 Hydraulic Fracturing EIR.......................... 10 The Greater Bakersfield Chamber of Commerce is dedicated to: • Building a Strong Economy • Providing Business Education & Networking Opportunities • Promoting Our Community • Representing the Interests of Business with Government Providing leadership for a healthy business community Chamber advocates for high-speed rail maintenance facility in Kern County Once completed, the California High-Speed Rail project will connect Los Angeles with San Francisco. By Nathan Ahle Manager of Government Affairs Joining with groups such as the Kern County Board of Supervisors, the Greater Bakersfield Chamber of Commerce recently wrote to the California High-Speed Rail Authority urging it to locate one of the high-speed rail system’s heavy maintenance facilities in Kern County. This move would make Kern County a major hub on the rail system and could be a major source of highly skilled jobs. Multiple locations exist within Kern County that would not only be appropriate but would be the ideal location for the heavy maintenance facility. Locations in both Shafter and Wasco have been investigated and offer several benefits, such as proximity to the preferred track alignment, a lack of existing development to relocate and proximity to state highways. In addition, the Shafter location offers infrastructure advantages such as donated land, fiber-optic network connections and upgraded utility lines. “Combining these factors with Kern County’s highly skilled workforce and central location, our area unquestionably offers the most advantages when determining the location for a heavy maintenance yard for this project,” wrote the Chamber in its letter. “Our county boasts a workforce ranked No. 4 for STEM jobs and No. 9 for engineering jobs in the state, according to Area Development, a leading economic development publication. In addition, as Kern County is providing a substantial amount of financing for the overall project through cap and trade dollars; it would be appropriate to return a portion of that investment to Kern with the location of this facility.” The high-speed rail project is designed to quickly and efficiently transport passengers from San Francisco to Los Angeles in just under three hours, traveling at a speed of more than200 miles per hour. The entire project is expected to be completed by 2029, which will include 24 stations, 800 miles of track and require an initial state investment of $2.6 billion. The authority also estimates a net economic impact of more than $8 billion, and the generation of 66,000 jobs annually for 15 years. Business Supporting Business Advance Beverage Company Aera Energy LLC The Bakersfield Californian Bakersfield Family Medical Center Barbich Hooper King Dill Hoffman Bright House Networks Brown Armstrong Accountants Jim Burke Ford Lincoln California Resources Corporation California State University, Bakersfield Carney’s Business Technology Center Castle & Cooke California, Inc. Chevron Citizens Business Bank Daniells, Phillips, Vaughan & Bock Dignity Health-Mercy & Memorial Hospitals GEMCare Golden Empire Transit District Gregory D. Bynum & Associates, Inc. Hall Ambulance Service JP Morgan Chase & Co. Kaiser Permanente Kern County Kern Community College District Kern Health Systems Kern Schools Federal Credit Union KGET-TV 17 Klein, DeNatale, Goldner et al Law Offices of Young Wooldridge LLP McKee Electric Company Mid State Development Corporation Motor City Auto Center Multi Business Systems Ordiz-Melby Architects, Inc. Pacific Gas and Electric Company Rabobank, N.A. San Joaquin Community Hospital Southern California Gas Company State Farm Insurance Company Stinson’s Stria Taft College Foundation Tejon Ranch Company Tel-Tec Security Systems, Inc. Valley Republic Bank Branding is more than just a logo Three Chamber staff members – Nathan Ahle, Hillary Haenes and Melissa Rossiter – recently attended the Western Association of Chamber Executives (WACE) annual conference in early February, and returned with a wealth of knowledge. The conference brings Chambers from all over the western states together to learn what is trending in the industry and uncover techniques and ideas that can help us better serve our membership. One keynote speaker stood out to staff – Maria Ross, a branding and marketing expert, author and consultant for several major corporations. One item that Ross continually drove home was a brand is much more than just a company’s logo and its visual identity. A company’s brand forms the foundation of a company’s marketing efforts, and also tells the story the company wants to convey to consumers. Ross used Starbucks as an example. Not only is the Starbucks logo recognized worldwide, it immediately causes a person to come up with a story or opinion about the coffee giant, whether they love or can’t stand its coffee. Starbucks is what Ross calls a power brand, a company people are proud to work, partner and shop with you; customers willingly spread your message and story; can elegantly recover from mistakes; have some people who don’t like you; and the media talks about your impact on the industry and the global economy. How do you get there? Ross said it comes down to looking at brand as a three-legged stool, conveyed visually, verbally and experientially. Visually is a company’s logo, colors and design while verbally is how a company projects its messages and which ones it chooses to deliver. Once you have the verbal and visual message, it is important that both help create an experience you want your customers to have. For example, Ross said if everything screams high-end luxury, it that what the customer will get? Marketing your business successfully doesn’t mean having to throw a bunch of money at it. Ross said it comes down to having a carefully crafted message that is clear and concise, something she said many businesses struggle to get right. Ross offered three tips to crafting the perfect message. First, she said customers care about what products and services your company can provide for them, and how your products or services can make their lives better. Ross said the best messages lead with benefits from the customer’s point of view. Next, back up your company’s benefits with proof points, which can be anything from customer testimonials to awards and accolades or return on investment studies. Perhaps most importantly, Ross said remember to be human. Your message should speak directly to the person reading it. She said focus on your company’s ideal customer when crafting your message. Tune in to get all your business news, tips and resources live every Monday, 10-11 a.m., on www.bakersfield.com. Chairman's Circle Focus GEMCare has served the community since 1992. We offer a quality physician network, medical group management and health care administrative services. It all adds up to care you can count on. METRO Business Journal is the official publication of the Greater Bakersfield Chamber of Commerce 1725 Eye Street • PO Box 1947 •Bakersfield, CA 93303 Phone (661)-327-4421 • Fax (661) 327-8751 www.bakersfieldchamber.org • www.bakersfieldadvocacy.org METRO 2 The Chamber of Commerce President/CEO has the sole right to refuse any advertisement in any Chamber publication. Providing Business Education and Networking Opportunities Chamber’s 2015 maps and directories are now available W ith an expanded distribution that will reach more than 10,000 residents, businesses, visitors and newly relocated employees, these publications provide an in-depth look at the Greater Bakersfield area and a detailed business directory of Chamber member businesses. Editorial features highlight the area’s health care, travel and transit, entertainment, history, lifestyle, tourism, education and the economy. y r o t on c e r Di racti Ret To pick up your free copy of the map and directory, stop by the Chamber office today! Information regarding Grimmway Farms incorrect The Chamber would like to apologize to Grimmway Farms for a mistake made in our 2015 Guide and Business Directory. On page 15, the article said that Grimmway Farms is owned by Roll Global. This is inaccurate. Grimmway Farms is a family-owned company with strong ties to the community, and serves not only as the county’s largest vegetable producer, but the largest agricultural employer as well as largest private employer in Kern County. Again, the Chamber would like to extend our sincerest apologies to Grimmway Farms for this error. This is your home. IT’S OURS TOO. For more than 60 years, KDG has offered an unrivaled track record, depth of knowledge, and experience unique to the San Joaquin Valley. Nobody knows you like a neighbor, and nobody can meet your legal needs and achieve successful, cost-effective results like KDG. With more than 40 highly skilled attorneys, KDG provides advanced legal services for matters ranging from business and commercial litigation to business counseling, intellectual property, and corporate and real estate transactions, as well as estate planning and employment law issues. W W W . K L E I N L A W . C O M 4550 California Avenue, 2nd Floor, Bakersfield, CA 93309• 661.395.1000 | 5260 N. Palm Avenue, Suite 201, Fresno, CA 93704• 559.438.4374 METRO 3 Providing Business Education and Networking Opportunities Giving young professionals a purpose A program of the Greater Bakersfield Chamber of Commerce The Chamber’s Bakersfield Young Professionals (BYP) are giving its members a way to make a difference in the community, while enhancing their own professional and personal growth. Rachel Evey, Serving Kern chair for BYP, said her crew, which focuses on community service, and the Next Crew, which focuses on professional development, will hold a joint meeting on Tuesday, March 12, that will feature local nonprofit organization Links for Life. Jennifer Henry, the nonprofit’s executive director, will explain what it takes to run a nonprofit and how its work has impacted the community. After Henry’s presentation, young professionals will then break out into planning sessions to come up with ways to get involved with the Links for Life Gala, scheduled for Saturday, April 25. “Young professionals will be able to learn about a local, effective nonprofit. They will also be able to volunteer for the gala in three possible ways: soliciting companies to renew their donated auction items, volunteering at the gala, and/or donating items to create a BYP auction basket,” Evey said. Started in 1992, Links for Life’s mission is to help individuals and families affected by breast cancer, and provide several free programs to help women navigate through the unknown of a cancer diagnosis. The nonprofit provides free mammograms, ultrasounds and needle biopsies for women who are under the age of 40. “With the needle biopsies, we helped diagnose seven women under 40 with breast cancer last year,” Henry. A program of the Greater Bakersfield Chamber of Commerce Calendar of Events METRO 4 Links for Life’s annual gala helps the nonprofit fund the free services it offers to the community. This photo is from the gala in 2014. According to Henry, more women under 40 receiving a breast cancer diagnosis, and the cancer tends to be more aggressive when the patient is younger. She recommends women know their bodies, and if they notice something is different, contact their doctor to get a referral for testing. Links for Life also has a wig boutique that is open to any woman going through chemotherapy. Henry said there are two locations – one at the Links for Life office on Chester Avenue and a second at the Comprehensive Blood and Cancer Center. Appointments should be made in advanced, and can last from 20 minutes to two hours. The nonprofit also hosts a breast cancer support group the first Tuesday of every month at 6:30 p.m. at the Links for Life office. With 30 members, Henry said the group is open to current cancer patients to 30-year survivors. “We here to help them to get the support they Next and Serving Kern The crew will hold a joint meeting with the Serving Kern Crew on Tuesday, March 12, from 5:30-7:30 p.m. Jennifer Henry, executive director of Links for Life, will speak about how the nonprofit benefits local people and families affected by breast cancer. Young professionals will be able to network, ask questions about Links for Life and find out opportunities to get involved with their upcoming gala. Serving Kern The Serving Kern Crew will be serving dinner at the Bakersfield Homeless Center on Sunday, need,” she said. Henry said her organization is constantly looking for volunteers to run everything from public relations and outreach to coordinating fundraisers. Links for Life currently has four part-time staff members who run day-to-day operations, and any support volunteers can offer is appreciated. “Young professionals are our future. We need their energy and technical brainpower to move us forward,” Henry said. “The best way to get involved with a nonprofit is by donating time or dollars. Every nonprofit needs a healthy source of both,” Evey said. For more information on Links for Life, call (661) 322-5601 or email staff@linksforlife.org. If you’re interested in getting involved with a local nonprofit, contact Serving Kern crew chair Rachel Evey at rachel@kernfoundation.org. March. 15, 3-6 p.m. The Bakersfield Homeless Center is located at 1600 E. Truxtun Ave. Socialize The Socialize Crew will host the March Pub Club on Thursday, March 19, 5:30 p.m. A location will be announced soon. Urbanist The Urbanist Crew will hold its next crew meeting on Tuesday, March 10, at 6 p.m. A location will be announced soon. For event information, follow BYP on their Facebook page Providing Business Education and Networking Opportunities Connecting small, large companies together Work with the Outlets at Tejon and the American Cancer Society L earn what it takes to land contracts with some of the area’s largest companies at the Chamber’s next Small Business Networking Breakfast on Thursday, March 12. With Bakersfield hosting one of the nation’s largest Relay for Life events, Marcella Ives, senior marketing manager, community engagement for the American Cancer Society, will explain the simple ways that companies can get involved in saving lives in the “Fight to End Cancer.” Jenifer Natto, general manager with the Outlets at Tejon, will explain how companies can partner with the county’s newest shopping center. The breakfast will be held at the Chamber office, 1725 Eye St. Check-in and networking begins at 7:30 a.m., and the program will last from Jenifer Natto 8-9:30 a.m. Cost is $25 for members; $50 for nonmembers. A catered breakfast will be provided. Please park in the parking structure located on the northwest corner of 18th and Eye streets. To register, call the Chamber at (661) 327-4421 or online at www.bakersfieldchamber.org. Marcella Ives Brought to you by: Avoiding backlash on social media What you think is a perfectly crafted post on social media could cause a backlash for your company that you may not be expecting. At the Chamber’s next Social Media Therapy session, Charlie McKay, graphic artist and social media manager for the Saba Agency, will explain how you can avoid and handle negative feedback online. You will: • Discuss the various types of negative feedback and how to deal with them. • Learn how to handle negative feedback on various social media platforms, including Facebook, Twitter, Google+ and Yelp. • Develop a comprehensive plan on how to handle any situation that may arise with your company’s online presence. This session will be held on Thursday, March 26, at the Chamber office, 1725 Eye St. Checkin and networking begins at 11:30 a.m., and the session will run from noon to 1 p.m. Cost is $20 for members and $40 for nonmembers. A boxed lunch will be served. Please park in the parking garage on the northwest corner of 18th and Eye streets. To register, call the Chamber at (661) 327-4421 or online at www.bakersfieldchamber.org. Brought to you by: Charlie McKay METRO 5 Providing Business Education and Networking Opportunities Breathing new life into Chamber mixers By Hillary Haenes Project Manager T he Chamber is looking at new ways to deliver engaging mixers to our members. A main goal of the Ambassador/Mixer Committee for 2015, the Chamber stopped putting on these highly popular monthly events, because attendance declined in recent years. Our members are now asking for more networking opportunities, something the Chamber is excited to deliver. Mixers allow members to network with potential clients in a fun, social atmosphere, while showcasing their business’ location, products, services and meeting potential new clients. The Ambassador/Mixer Committee is asking member businesses who are interested in promoting their business to reach out to the Chamber at (661) 327-4421 or send an email tohhaenes@bakersfieldchamber.org. Networking Opportunity The Chamber’s annual Holiday Mixer in December drew nearly 100 people. Mixers are a great way to showcase your business’ location, products and services while networking with other members in a fun, social atmosphere. Mix and mingle with Chamber, CSUB Athletics Get ready to leave work at the office and come unwind at the Business After Hours at Hardt Field Mixer on Thursday, March 26, from 5:30-7:30 p.m. Connect with old friends, meet potential business contacts and enjoy stadium style foods right in the middle of the infield of Hardt Field, home to the California State University, Bakersfield Roadrunners baseball team. CSUB is located at 9001 Stockdale Highway. To get to Hardt Field, take Gosford Road south, and turn right onto Camino Media. Continue west to Roadrunner Drive and turn right. Take the first left onto Rowdy Way and Hardt Field will be on the right. The Business After Hours at Hardt Field is sponsored by the Greater Bakersfield Chamber of Commerce and CSUB Athletics. Valley Air District to offer air quality concentrations by neighborhood Valley residents will soon be able to check air quality levels for their neighborhoods just by entering an address. The San Joaquin Valley Air Pollution Control District is currently developing a website, called Web-Based Archived Air Quality System (WAAQS), which will allow residents to find out historical air quality information for their neighborhood. Once launched, WAAQS will allow residents to have access to a variety of statistics, including the number of days with good air quality, the number of days with unhealthy air quality, days over federal standards for ozone and PM2.5 and METRO 6 neighborhood air quality compared to trends for the county and San Joaquin Valley. The new website will expand on the Air District’s Real-Time Air Advisory Network (RAAN), which provides hour-by-hour local air quality conditions to Valley residents. RAAN relies on data from air quality monitors that are typically found in locations that measure the worst case concentrations. With the Air District covering a vast geographical area, its governing board felt providing the worst case air quality measurements may not accurately reflect the actual conditions of certain neighborhoods. Last year, the Air District developed a modeling technique to quantify neighborhood ozone and PM2.5 concentrations. The data generated from the new model will serve as a foundation for providing historical air quality information to Valley residents. The Air District will release a beta version of the website to the public on March 1. Comments and recommendations will be collected to better help the Air District improve the information provided on this site. For more information, visit www.valleyair.org. Providing Business Education and Networking Opportunities In case you missed it WordPress: No limit to what it can do for your business Dustin Pitcher W ordPress is the brainpower behind the websites for some of the world’s most recognizable brands, including Vogue, General Motors and the New York Times. The world’s most widely used content management system was the topic of the Chamber’s latest Social Media Therapy session on Jan. 28. “We started using WordPress five years ago and haven’t looked back. We can build things faster and more efficiently,” said Dustin Pitcher, technical director for The Marcom Group. With more than 100,000 developers, Pitcher, the session’s presenter, told attendees there is no real limit to what WordPress can do for your business. A business owner can browse thousands of themes, the majority of which are free. WordPress also includes more than 35,000 plug-ins, which can extend the system’s core functionality. “Plug-ins are like the app store on your phone,” Pitcher said. “When something doesn’t work right with what it comes with, you can browse the plugins to make your site more efficient. There’s no limit to what WordPress can do.” You do not have to be your desk to make changes to your website. Pitcher said pictures and color schemes can be changed or added, press releases can be uploaded and inquiries can be checked all from your smartphone or tablet. WordPress can also link up to a company’s social media platforms or email blast service, like Constant Contact. Pitcher said the system can help all aspects of a person’s business, including sales. WordPress can increase a company’s search engine optimization and can improve response times. He said The Marcom Group uses a plug-in called Zapier, to enhance its response time. The plug-in sends emails and text messages to listed contacts if an inquiry comes in. “We need to respond quickly if something happens to a site we manage, we want to know about it and fix it right away,” Pitcher said. WordPress also helped one of The Marcom Group’s clients that set up an employment application on its website. A plug-in allowed that client to customize the form, and once an interested applicant completed the form, the plug-in created a spreadsheet and PDF of the information for the client’s human resources department. “This would probably have been a $20,000 job if we didn’t set it up through WordPress,” Pitcher said. Managing WordPress is easy, Pitcher said. A business can assign certain employees to be an editor, author, administrator or subscriber, or can create custom roles for specific employees. This Social Media Therapy session was put on by the Chamber’s Business Education and Enhancement Committee, which works together to develop and implement seminars that help businesses enhance operations through educational, informative sessions. If there is a topic you would like to see featured, call the Chamber at (661) 327-4421. METRO 7 Providing Business Education and Networking Opportunities In case you missed it Facing the Media: Tips to owning a media interview Promoting your business in less than three minutes can seem daunting, especially when you have a camera pointed right at you. Crafting a clear, concise message and taking it to the media was the topic of a recent Chamber seminar on Feb. 10. Former news anchor, Lisa Krch, now the public information and communications manager for the Kern High School District, and Jim Luff, CEO of the Limousine Scene and involved in several local charities, shared their tips and tricks to help attendees take their message to the media. “When you’re on the news, you don’t have a lot of time to get your message out there,” Luff said. The key to a successful interview is being prepared ahead of time – advice both Krch and Luff stressed. They said to prepare talking points ahead of time, and know the who, what, where, when, why and how of the event you are promoting, and be sure to say the date and location of an event first. If two people plan to do the interview together, plan ahead of time which topics each person will discuss. “One of the most uncomfortable things as an anchor is when you ask a question and they look at each other,” Krch said. Another tip is to provide all event information, logos and even video or pictures ahead of time. When it comes time for the interview, do not worry about keeping track of time and look at the person interviewing, not the camera. “It’s the anchor’s job to interview, but it’s your job to deliver the message to the viewers,” Luff said. Both Krch and Luff said not to slouch in the chair. They stressed to remember good posture and cross your legs because it makes a person appear more relaxed than they may be. When it comes to deciding what to wear, Krch said dress for what event you are promoting. “You don’t want to show up in a three-piece suit if you’re promoting a golf tournament,” she said. Other tips for apparel include wearing a logo shirt of the event or company, knowing what colors look the best on you and avoiding vertical stripes. Luff and Krch put their tips to practice, showing attendees the difference between what makes a great interview and a bad one. The seminar was put on by the Chamber’s Business Education and Enhancement Committee, Welcome our new Chamber members Jan. 15 - Feb. 15, 2015 Bittleston Law Group 1037 17th St., Ste. B Bakersfield, CA 93301 661-616-5561 www.dobjd.com “Attorney Dawn Bittleston is a Certified Family Law Specialist certified by the State Bar of California Board of Legal Specialization. Kelly Francisco, Business Attorney with 36 years experience.” Clean Water Solutions 4320 Amour Ave. Bakersfield, CA 93308 661-444-1303 www.cleanwatersolutionsca.com “Clean Water Solutions uses a mobile reverse osmosis system to remove unwanted minerals in pool water without draining, conserving thousands of gallons of water.” METRO 8 Mary DeGeare Denny’s Restaurant 2627 Buck Owens Blvd. Bakersfield, CA 93308 661-395-3014 www.dennys.com “Denny’s is America’s largest full-service family restaurant chain serving classis American food and everyday value. Home of the famous Grand Slam breakfasts, Denny’s.” Denny’s Restaurant 2309 Panama Lane Bakersfield, CA 93307 661-832-5150 www.dennys.com “Denny’s is America’s largest full-service family restaurant chain serving classis Story continued on page 9 Lisa Krch and Jim Luff show what can happen when a media interview goes bad. which works together to develop and implement seminars that help businesses enhance operations through educational, informative sessions. If there is a topic you would like to hear during an upcoming seminar, call the Chamber at (661) 327-4421. Providing Business Education and Networking Opportunities Welcome our new Chamber members Story continued from page 8 American food and everyday value. Home of the famous Grand Slam breakfasts, Denny’s.” Denny’s Restaurant 2851 White Lane Bakersfield, CA 93304 661-831-6961 www.dennys.com “Denny’s is America’s largest full-service family restaurant chain serving classic American food and everyday value. Home of the famous Grand Slam breakfasts, Denny’s.” GPS Tracking & Safety Bakersfield, CA 661-480-2361 www.gpstrackingandsafety.com “GPS Tracking & Safety offers a full line of GPS products to help you protect your loved ones, fleet vehicles or valuable assets.” My Home Your Home Care for Elderly, LLC 6712 Jetta Ave. Bakersfield, CA 93308 661-699-8145 www.myhomeyourhomecareforelderly. com “With our compassionate and experienced caregivers, we provide a home setting environment and care to the seniors who cannot live on their own unassisted.” provide site based training and activities.” Social Vocational Services 3601 Union Ave. Bakersfield, CA 93305 661-323-0533 www.socialvocationalservices.org “SVS is a California nonprofit organization incorporated in 1978. SVS serves adults with developmental disabilities in both community and facility settings. SVS assists consumers to lead healthy and productive lives within the community, helping enhance their self-esteem and offering the opportunity for personal growth. SVS is licensed to VEDC – Valley Economic Development Center 1712 19th St., Ste. 127 Bakersfield, CA 93301 661-817-8048 www.vedc.org “VEDC is the largest nonprofit development organization in California, providing direct micro and small business loans as well as SBA7 (a) and SBA 504 loans for the past 37 years. We are an alternative solution when small businesses don’t meet the bank’s credit parameters.” The Village at Seven Oaks 4301 Buena Vista Road Bakersfield, CA 93307 661-837-1337 www.villageatsevenoaks.com “The Village at Seven Oaks is one of the newest and finest assisted living and memory care communities in Bakersfield offering a unique lifestyle for those 62 and better.” THE 6TH A NNUA L IS COMING to RABOBANK ARENA SATURDAY MARCH 21, 2015 SPONSORSHIPS & BOOTHS NOW AVAILABLE THIS IS AN EXPO YOU WILL NOT WANT TO MISS! Powerful Ad Campaign to Attract Qualified Buyers The Bakersfield Californian will launch a massive advertising campaign including newspaper, magazine, TV, radio, streaming video, electronic billboards and Facebook. For sponsorship opportunities and booth reservations please contact your sales executive or Shauna Rockwell 661.392.5716 srockwell@bakersfield.com METRO 9 Representing the Interests of Business with Government Chamber speaks in favor of hydraulic fracturing Public comment needed on EIR that would regulate well stimulation By Nathan Ahle Manager of Government Affairs As the public continues to learn more about hydraulic fracturing, commonly referred to as “fracking,” governmental entities are ramping up their efforts to regulate – and in some cases, overregulate – this important work. Recognizing the vital importance of the oil industry to Kern County, the Greater Bakersfield Chamber of Commerce provided testimony at a public hearing on Feb. 23 on an environmental impact report (EIR) required by Senate Bill 4 (SB 4), which deals with well stimulation on a statewide level. SB 4, which recently passed the California Legislature, places many restrictions on companies wishing to receive permits for well stimulation projects. It requires, among other items, mandatory disclosure of fracturing fluid, well integrity testing both before and after fracturing and heavy restrictions on groundwater use. The EIR, prepared by the Division of Oil, Gas, and Geothermal Resources (DOGGR), has been released in draft form and the public can comment on the document until March 16. The Chamber understands the necessity to mitigate impacts to the environment, and supports the concept of an EIR. However, these mitigation measures cannot severely impact local energy development, and must allow for local jurisdictions (such as Kern County, which is working on its own EIR) to have authority and oversight to allow for responsible energy development. While the Chamber has made its collective voice heard, we encourage members and local businesses to share their concerns with DOGGR. The public review period for this Draft EIR ends March 16. Comments on the Draft EIR may be submitted and must be received in writing. Written comments may be sent by regular U.S. Mail or other carrier to: Ms. Adele Lagomarsino, Department of Conservation, Division of Oil, Gas and Geothermal Resources, 801 K St., MS 18-00 Sacramento, CA 95814 Written comments submitted via e-mail communication are encouraged; however, please remember to include your name and return address in the e-mail message. E-mail messages and attachments should be sent to: SB4EIR@conservation.ca.gov. For more information on SB 4, visit www.conservation.ca.gov/dog/Pages/Index.aspx. SBA to launch free entrepreneurship program in Bakersfield Small businesses in the Bakersfield area are encouraged to apply for free specialized training to help grow their companies. For the first time, the U.S. Small Business Administration (SBA) is offering its Emerging Leaders executive-level training program in Bakersfield. The program runs from April until November, and includes approximately 100 hours of classroom time per participant. Small METRO 10 business owners are linked to experienced mentors, attend workshops and develop connections with peers, city leaders and financial communities. The SBA covers 100 percent of the tuition. The program will only accept 17 small businesses in the Bakersfield area. Acceptance into the program is competitive, and applications are currently being accepted. To be eligible, businesses must be in operations for at least three years, have between $400,000 and $10 million in annual revenue, at least one full-time employee besides the owner, be interested in business growth and the business is in good financial shape with no tax, legal or other significant challenges. For more information about Emerging Leaders, please visit www.sba.gov/ emergingleaders or contact the Fresno SBA District Office at (559) 487-5791. Building a Strong Economy Member News From and about your fellow Chamber members The Bakersfield Art Association offers a variety of classes and receptions throughout each month. For more information on what classes are available, call (661) 869-2320 or email baaartcenter@gmail.com. Lightwave Education invites you to attend its third annual Benefit Concert on Friday, March 6, 6:30 p.m., at the Stockdale Country Club, 7001 Stockdale Highway. The event will feature Nuhjume, the trip from The STARS. Proceeds will benefit Lightwave Education’s Freedoom School, a six-week summer literacy and leadership program for children ages 6-13. For more information, call (661) 381-7644. SCORE invites you to attend a “Double or Triple Your Income” seminar on Tuesday, March 10, at DeVry University, 3000 Ming Ave. Attendees will learn how to work smarter, not harder, find that one skill that could help double your income and learning SMART goals. Registration begins at 11:30 a.m., and the seminar will last from noon to 1:30 p.m. For more information, call Michael Monji at (661) 588-2092 or email monj6769@att.net. The Kern River Valley Chamber of Commerce invites you to its Casino Night on Saturday, March 14, 5-10 p.m., at the Kern River Valley Senior Center, 6405 Lake Isabella Blvd. Tickets are $25 and includes deep pit dinner. For more information, call (760) 379-5236. Hoffmann Hospice invites you to attend its “Voices of Inspiration” dinner and fundraising event on Tuesday, March 17, 5:30 p.m., at the Rabobank Theater and Convention Center, 1001 Truxtun Ave. This year’s keynote speaker will be legendary Dodgers announcer Vin Scully. For more information, call (661) 410-1010 or visit www. hoffmannhospice.org. Bakersfield Art Association invites you to attend its Bunco Party on Thursday, March 19, at 6 p.m., at its art center, 1607 19th St. Come to the association’s first event at its new location and win great prizes. For more information, call (661) 869-2320. The Kern River Valley Chamber of Commerce invites you to attend the 26th annual Isabella Lake Fishing Derby on March 28-30. There will be prizes, drawings and raffles and up to 10,000 pounds of trout guaranteed to be in the lake. For more information, call (760) 379-5236 or visit www.kernrivervalley.com. CASA invites you to participate in the 2015 CASA Superhero Run! on Saturday, April 11, at the Park at Riverwalk. The event will feature activities for the kids, vendors, face painting and more. To register for a 10K, 5K or 2K walk, visit www. active.com or www.kerncasa.org. Bakersfield Convention and Visitors Bureau has been named as one of the 2015 Readers’ Choice Award winners by SportsEvents Media Group. Sports event professionals nominate destinations and venues that they believe display creativity and professionalism toward groups they host. Community Action Partnership of Kern will have its Volunteer Income Tax Assistance (VITA) program open throughout tax season. To find a location near you, call (661) 834-1724. Kern Economic Development Foundation is partnering with the Community Environmental Council to launch Solarize Kern County. The program will offer discounted, group-purchase pricing for solar panels from vetters, local installers for small businesses and homeowners, and will be available for three months. For more information, visit www.kedc.com. Health South Rehabilitation Hospital, San Joaquin Community Hospital, Bakersfield Memorial Hospital and Center for Neuro Skills are partnering to launch a new community stroke support group. The group will meet the last Tuesday of the month at 5:30 p.m. in the Health South Rehabilitation Hospital gym, 5001 Commercial Drive. Stroke survivors, family members and caregivers are welcome to attend. For more information, call (661) 323-5500 ext. 4059. STATE WRESTLING CHAMPIONSHIPS MARCH 6-7 BAKERSFIELD SYMPHONY ORCHESTRA MARCH 14 BROADWAY IN BAKERSFIELD SISTER ACT MARCH 29 VAREKAI BY CIRQUE DU SOLEIL APRIL 1-5 Public Skating - Ice Hockey Birthday Parties - Figure Skating 661.852.7400 www.sjchicecenter.com California State University, Bakersfield received a five-year, $7.3 million grant to improve STEM educational programs in rural school districts. CSUB will be partnering with Buttonwilliow, Lamont and Semitropic school districts to establish a 15-month credential/master residency program and specialized professional development tailored to needs of rural teachers. METRO 11 Providing Business Education and Networking Opportunities Committee Reports Ambassador Committee Chair: Jacob Henry STACK Technologies The Ambassador Committee kicked off its first meeting in January with plans to revive this program for 2015, including implementing a point system and having a uniformed look for the Chamber’s Ambassadors to wear at ribbon cuttings and other community events. There was also discussion about planning upcoming mixers and other networking events. The Ambassador Committee meets the fourth Tuesday of each month. Staff contact: Hillary Haenes Bakersfield Young Professionals Chair: David Denison Alert Disaster Restoration The Bakersfield Young Professionals Leadership Team met in late January and again in mid-February to put together a plan of work for the year, including discussion on membership, Crew events and large-scale events. Staff Contact: Hillary Haenes Beautiful Bakersfield Committee Chair: Orlando Trevino Boys & Girls Club of Kern County This committee finished assigning categories and discussed marketing plans for the nomination period, which ends March 20. There was a tentative timeline presented to the committee to follow when working with the nominees. This committee meeting the first Wednesday of each month. Staff contacts: Hillary Haenes & Jordan Green Business Education and Enhancement Committee Chair: Shonna Shearson Kern Schools Federal Credit Union This committee approved its 2015 Goals & Objectives and discussed the idea of forming subcommittees for the three events the committee is responsible for putting on quarterly – Labor and Employment Law Update Forums, Social Media Therapy and the Seminar Series. This committee meets the fourth Monday of each month. Staff contacts: Hillary Haenes & Jordan Green METRO 12 Chamber Palooza Committee Chair: Chelsea Esquibias Goodwill Industries of South Central California The Palooza Committee had its first meeting in mid-February to start planning for the Chamber’s largest fundraiser of the year, which will be held on June 12. The committee discussed the 2015 Goals & Objectives, suggested themes for this year’s event and selected subcommittee chairs for various categories such as auction items, decorations, sponsorships, etc. This committee meets the first and third Tuesday of each month until the event. Staff contacts: Hillary Haenes & Jordan Green addressed issues facing Kern County schools, and class members had a chance to learn about higher education in Kern County and what the future holds for local institutions, students and potential employers. Class members also had the opportunity to tour several alternative education facilities and learn about unique student needs and the programs offered in Kern County. Thank you to the Advisory Council Chairs Kristen Doud, Pacific Gas and Electric Company, and Wesley Neal, Kern County Superintendant of Schools. This session was made possible by the generous support of the Dignity Health – Mercy & Memorial Hospitals and Pacific Gas and Electric Company. Staff contact: Jean Scheiber Energy Committee Chair: Jenifer Pitcher Western States Petroleum Association The Energy Committee met on Feb. 13 along with the Governmental Review Council to review and prepare comment on the environmental impact report for well stimulation regulations in California. A recommendation from both committees was made to the Chamber’s Board of Directors. Staff contact: Nathan Ahle Youth Leadership Bakersfield Advisory Council Chair: Colleen Dillaway Bright House Networks The Council was very busy in February organizing two programs. During the Arts and Culture day, students gained a better understanding of how art and culture define our community. They also gained experience of what it takes to be a leader. Special thanks are extended to Advisory Council Chairs Liz Sherwyn, Bakersfield Museum of Art and Laura Wolfe, United Way of Kern County. Health and Human Services was the focus of the Feb. 18 class. Students gained insight into careers in those fields and ended the day with a better understanding of the network of health and human services available and the types of issues where the need for such services arises. Thanks to Advisory Council Chairs Michelle Corson, Kern County Department of Human Services; Maggie Cushine, Boys and Girls Club of Kern County; and Amy Smith, American Red Cross – Kern Chapter. These outstanding day programs were made possible through the sponsorship support of program underwriters Aera Energy LLC, Bright House Networks and San Joaquin Community Hospital and day sponsors Houchin Community Blood Bank, Fritch Eye Care Center, Law Offices of Timothy Lemucchi, Boys & Girls Clubs of Kern County, Dignity Health – Mercy & Memorial Hospitals and Kaiser Permanente of Kern County. Staff contact: Jordan Green Governmental Review Council Chair: Patty Poire Grimmway Farms The Governmental Review Council hosted Dan Klingenberger on Feb. 6. Klingenberger outlined new legislation for 2015 and its impact on employment law. On Feb. 13, the GRC reviewed the environmental impact report (EIR) for well stimulation regulations in California and made a recommendation to the Chamber’s Board of Directors. On Feb. 20, GRC heard a budget presentation from Kern County, and on Feb. 27, held a follow-up meeting on the Senate Bill 4 EIR, initially reviewed on Feb. 13. Staff Contact: Nathan Ahle Leadership Bakersfield Advisory Council Chair: Dustin Dodgin Klein, DeNatale, Goldner, et al The February Leadership Bakersfield session focused on education in our community. Local education leaders Providing Business Education and Networking Opportunities Ribbon Cuttings Celebrating new businesses in our community Nothing Bundt Cakes 600 Coffee Road, Ste. 5 Pam Rose, representative for State Senator Jean Fuller; Mayor Harvey L. Hall; and Chamber Ambassadors Lisa Elzy Watson, Lightwave Education; Jacob Henry, STACK Technologies; Paul Alcala, ACT *1 Personnel; David Taylor, Hall Ambulance; Carolyne Richtarsic, Boys & Girls Club of Kern County; Stephanie Hernandez, Mission Bank; Marcella Ives, American Cancer Society; Jessica Potter, Hope Academy Charter School; Leslie Elliott, ARCpoint Labs of Bakersfield; and Elisha McKinney, Bakersfield Condors, celebrated the grand opening of this retail bakery. Aera Academy 10000 Ming Ave. Vince Fong and Keenan Hochschild, representatives for Congressman Kevin McCarthy; Courtney Mayo, representative for State Senator Jean Fuller; Michael Bowers, representative for State Senator Andy Vidak; County Supervisor Zack Scrivner; Mayor Harvey L. Hall; and Chamber Ambassadors Jacob Henry, STACK Technologies; Pat Frase, Bakersfield Jazz Workshop; Kelly Clanton, Charpentier Wealth Strategies; David Taylor, Hall Ambulance; Alan Rollolazo and Ryan Rico, Diamond Technologies; Marcella Ives, American Cancer Society; Paul Alcala, Act *1 Personnel; Emilie Bowe, TEKsystems; Lisa Elzy Watson, Lightwave Education; Bob Meadows, Mission Bank; Leslie Elliott, ARCpoint Labs of Bakersfield; Paul Anderson, Moneywise Wealth Management; Marisol O’Neil, Charles Schwab; and Tasha Rios, Bakersfield Marriott Hotel, gathered for the opening of Aera Energy’s Aera Academy – a cutting edge learning center. American Dream Services 4609 New Horizon Blvd., Ste. 7 Mayor Harvey L. Hall and Chamber Ambassadors Marty Kuban and Steve Bohn, Principal Financial Group; Kelly Sloan, Hilton Garden Inn Hotel; Angel Giltner, PathPoint; Alan Rollolazo, Diamond Technologies; Derron Juarez, Aerotek; Jacob Henry, STACK Technologies; David Taylor, Hall Ambulance; and Lisa Elzy Watson, Lightwave Education, attended the ribbon cutting for the relocation of this local heating and air conditioning company. METRO 13 Building a Strong Economy Renewing Members Support Chamber The following members renewed their commitment to the Chamber and local business community during the period of Jan. 15 - Feb. 14, 2015 Member Since A-C Electric Company....................................... 1951 ADT Security Services, Inc................................ 1978 Advanced Laser Source.................................... 1995 Aera Energy LLC............................................... 1981 AJ’s Tuxedo Junction......................................... 1994 AltaOne Federal Credit Union – Ming.............. 2007 American Cancer Society, Bakersfield Unit....... 1986 AmeriPride Uniform Services........................... 1957 AV Smart Technologies.................................... 1997 Bakersfield Art Association............................... 2013 Bakersfield City School District......................... 1979 Bakersfield College.......................................... 1974 Bakersfield Electric Motor Repair, Inc.............. 1967 Bakersfield Family Medical Center................... 1983 Bakersfield Memorial Hospital Foundation..... 1982 Bakersfield Museum of Art.............................. 1996 Bakersfield Racquet Club................................. 1965 Bakersfield Jazz Workshop............................... 2011 Banks Pest Control.......................................... 1978 Barbich Hooper King Dill Hoffman................... 1983 Baymarr Constructors, Inc............................... 1997 Bella at the Marketplace.................................. 2000 Bill Wright Toyota, Inc...................................... 1982 Bright House Networks.................................... 1966 BSK & Associates.............................................. 1972 Business and Entrepreneurship Center........... 1991 Business Initiatives.......................................... 2001 Gregory D. Bynum & Associates, Inc................. 1985 California Resources Corporation.................... 1970 California State University, Bakersfield............ 1968 California Water Service.................................. 1943 Cambria Pines Lodge....................................... 2009 S.A. Camp Pump and Drilling Company........... 1955 CAMS Juniper California.................................. 1988 Castle & Cooke California, Inc.......................... 1988 Clark Pest Control............................................ 1951 Clifford & Bradford Insurance Agency.............. 1946 Coca-Cola Bottling Company............................ 1995 Commercial Trade Inc...................................... 1988 Community Connection for Childcare/KCSOS.. 1988 Costco Wholesale............................................ 1985 Courtyard by Marriott Hotel............................. 1997 Creative Financial Staffing................................ 2002 CSUB Extended University, BDC 30.................. 2001 CSUB Politics Research Center......................... 2001 METRO 14 Member Since Daniells Phillips Vaughan & Bock..................... 1956 Darling & Wilson.............................................. 1948 Denim & Diamonds Realty............................... 2010 DSJ Insurance Services, LLC............................. 2013 Eagle Mountain Casino.................................... 2004 Eagleson Body Works, Inc................................ 1970 Econo-Air......................................................... 1984 Family Motors Auto Body & Paint, Inc.............. 2005 First 5 Kern...................................................... 2001 Four Points Hotel by Sheraton......................... 1983 Frito-Lay, Inc.................................................... 1995 Functional Ergonomics, Inc.............................. 2008 Globe Loan Jewelry Company.......................... 1992 Golden Empire Transit District......................... 1985 Golden Empire Youth Tackle Football.............. 2010 Griffith Company............................................. 1930 Guarantee Shoe Center................................... 1986 H.E.A.R.T.S. Connection................................... 2007 Hilton Garden Inn Hotel.................................. 2003 Hodel’s Country Dining.................................... 1986 Houchin Community Blood Bank..................... 1977 Howard Financial & Wealth Management........ 2000 Inland Empire Job Corps Center...................... 2012 Jaco Oil............................................................ 1990 Junior Achievement of Bakersfield................... 1994 KBAK-TV / KBFX-TV........................................... 1953 Kern Assistive Technology Center..................... 2008 Kern County Fair/15th District Agriculture Assn.. 1958 Kern County Medical Society........................... 1948 Kern Medical Center........................................ 2014 Kern Trophies.................................................. 1966 KERO-TV 23..................................................... 1946 KGET-TV 17...................................................... 1978 KIA Insurance Associates, Inc........................... 1971 Kisco Sales, Inc................................................ 1974 Kronick, Moskovitz, Tiedemann & Gerard........ 2005 M & S Security Services, Inc............................. 2011 McIntosh & Associates..................................... 1990 Merrill Lynch – Pierce, Fenner & Smith Inc...... 1978 Minuteman Press............................................ 1991 Mission Linen & Uniform Service..................... 1940 Mr. Tuxedo...................................................... 1991 MTS Solutions................................................. 1998. Nabors Completion & Production Services Co..1995 Nighbert Group............................................... 1972 Nile Point Veterinary Hospital, Inc................... 1966 Member Since Omni Family Health......................................... 1986 Our Lady of Perpetual Help Church................. 1993 Placer Title Company....................................... 2008 Point Loma Nazarene University...................... 2008 Beckie Diltz/Proforma Solutions for Printing.... 2010 Pyrenees French Bakery, Inc............................ 1958 Quad Knopf, Inc.............................................. 1984 Quality Steel Builders, Inc................................ 2002 Rand Employment Solutions........................... 1982 Reed Print, Inc................................................. 1986 Robert Heely Construction, LP......................... 2014 Rotary Club of Bakersfield Breakfast................ 2014 J.D. Rush Company, Inc................................... 1994 San Joaquin Valley College.............................. 1984 Santa Barbara Business College...................... 1983 Santiago Sales................................................. 2011 The Sequoia Sandwich Company..................... 2000 Serban Sound and Communications............... 1986 DS Services of America Sparkletts/DS Services of America........................................................... 2010 Stanley, Wes.................................................... 1997 State Farm Ins. – Keith Stonebraker Insurance Agency ................................................................... 2004 Stewart Title of California, Inc.......................... 1975 Stinson’s.......................................................... 1953 Stockdale Property Management, Inc.............. 1987 Subway........................................................... 1986 Sun World International, LLC........................... 1978 Gene Tackett Consulting Services..................... 1986 Target Distribution........................................... 2003 Travelodge...................................................... 2009 UBS/Financial Services.................................... 1987 Varnet Land Administration, Inc....................... 2008 Vascular and Leg Center.................................. 2010 Volt Workforce Solutions................................. 1984 Vulcan Materials Company, Western Division.. 1957 Wallace & Smith Contractors, Inc..................... 1963 Watson Realty ERA........................................... 1981 Weatherby’s Furniture Guild........................... 1994 Wholesale Fuels.............................................. 1987 Wilson Brothers, Inc. dba Wilson Bros. Roofing ................................................................... 1998 Wilson, Paves & Associates Insurance Agency... 1988 Wood & Randall.............................................. 2004 Work Force Staffing......................................... 1981 Law Offices of Young Wooldridge LLP.............. 1993 Chamber Monthly Planner - March 2015 Mark Your Calendar Upcoming Chamber Meetings and Events Date Committee/Event Time Place Tune in to Strictly Business every Monday, 10 a.m. at www.bakersfield.com March 3 Chamber Palooza Noon Chamber March 4 Beautiful Bakersfield 11:45 a.m. Chamber March 5 LB Advisory Council 7:45 a.m. Chamber March 6 Governmental Review Council 7:30 a.m. Chamber March 9 YLB Advisory Council 11:45 a.m. Chamber March 12 Small Business Networking 7:30 a.m. Chamber March 13 7:30 a.m. Chamber March 17 Chamber Palooza Noon Chamber March 18 Energy Committee 8 a.m. Chamber March 18 Board Meeting 11:45 a.m. Chamber March 20 Governmental Review Council 7:30 a.m. Chamber March 23 Bus. Ed. & Enhancement Committee Noon Chamber March 24 Ambassador Committee 11:45 a.m. Chamber March 26 Social Media Therapy 11:30 a.m. Chamber March 26 Mixer 5:30 p.m. CSUB March 27 Governmental Review Council 7:30 a.m. Chamber Governmental Review Council Upcoming Ribbon Cuttings Support new businesses in our community My Home Your Home Care for Elderly, LLC A ribbon cutting will celebrate the opening of this new assisted living/ residential care for the elderly. Date: Tuesday, March 10 Time: 11:30 a.m. Location: 6712 Jetta Ave. Like us, join us, follow us... Fresh Foods International Market A grand opening celebration will welcome a new international grocery store to the community. Date: Thursday, March 19 Time: 9 a.m. Location: 4800 White Lane, #M Chairwoman of the Board Danielle Wade Bright House Networks Murray Family Farms Law Offices of John F. Stovall Karen King Golden Empire Transit District PRSRT STD U.S. Postage Paid Bakersfield, CA Permit #61 2015 Board of Directors Chairman of the Board Elect Steve Murray Vice Chair Administration John Stovall Vice Chair Networking Division Vice Chair Business Advocacy Vice Chair Member Education Christine Frazier Kern County Superintendent of Schools Aera Energy LLC Andy Paulden Brown Armstrong Accountants Vice Chair Community Outreach Kathy Miller Treasurer Immediate Past Chair Danny Ordiz Ordiz-Melby Architects, Inc. Moneywise Wealth Management Director-at-Large Paul Anderson Please post this newsletter on your company bulletin board. All employees of member businesses are invited to Chamber functions. Derek Abbott Tejon Ranch Company Greater Bakersfield Chamber of Commerce 1725 Eye Street • PO Box 1947 Bakersfield, CA 93303 Board Members Brooke Antonioni Trans West Security Service, Inc. Susan M. Benham Dignity Health Memorial Hospital Tasha Clayton Tel-Tec Security Systems, Inc. Greg Chamberlain Bakersfield College David Dobbs Imbibe Wine & Spirits Merchant Karen Goh Garden Pathways, Inc. Scott Guseman Paramount Farming Company Ronald Johns RA Johnsfam dba McDonald’s Duane Keathley Cushman & Wakefield/Pacific Darlene Mohlke Castle & Cooke California, Inc. Bill Murray DoubleTree by Hilton Carla Musser Chevron Pritesh Patel Valley Republic Bank Tom Saba Creative Concepts/Saba Agency Rick Stevens Stevens Transportation, Inc. DeAnn Straub Kern Federal Credit Union Chamber Staff President/CEO Manager of Operations Government Affairs Manager Director of Membership Project Manager Project Manager Communications Manager Administrative Assistant Search in progress Jean Scheiber Nathan Ahle Joy Davis Jordan Green Hillary Haenes Melissa Rossiter Janet Ursery Greater Bakersfield Chamber of Commerce 1725 Eye Street • PO Box 1947 Bakersfield, CA 93303 661-327-4421 • FAX: 661-327-8751 http://www.bakersfieldchamber.org METRO 16 TICKETS NOW ON SALE!