media kit

GROUP
MEDIA KIT 2016
MEDIA KIT 2016
30+
years
brand evolution
& innovation!
Today’s Parent is the most trusted source
of parenting information in the country.
Message from
the Editor
Being a parent is the most wonderful (and
confounding) thing most of us will ever do–and
Today’s Parent is there to help moms and dads
navigate it all.
Is yellIng really as bad as hIttIng?
May 2014
“I regret
my baby’s
name! ”
page 48
all about mom
100+ mom-approved gIfts
Today’s Parent is Canada’s #1 parenting media
brand, and reaches parents 24-7 through mobile,
social media, print, tablet and more. We help
parents-to-be through pregnancy and stick with
them through the tricky tween years, providing
best-in-class, multi-platform content on health,
discipline, recipes, learning, behaviour and more.
We’ve been helping Canadians celebrate their
families for 30 years. We don’t preach, and we
don’t pretend to have all the answers. Because
we’re parents ourselves, we are all about solutions
that make families’ lives easier–and maybe
provide a laugh along the way.
Sasha Emmons
amazing before & after makeovers
10 ways to
make
mom’s
day
p l ay
5
r el at ion s hip s
can you
fix your sex lIfe
with a pill?
dIgItal edItIon
free for print
subscribers
no-faIl
steps to
dItch the
traInIng
wheels
school
kid disputes:
when to step in
(or step back)
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MEDIA KIT 2016
GROUP
Editorial
For more than 30 years, Today’s Parent has delivered content for
busy families on the go—whether they have just a couple of minutes
for some quick tips or they want to dig into a longer feature.
Families across the country look to us for help with all their parenting
needs, especially in the areas that matter to them most: health,
discipline, behaviour and food.
Features like travel, women’s health, fitness and relationships, along
with our most popular regular columns, including health + development,
education and steps & stages, ensure our readers get all the information
they need in one place. And with our robust digital platforms, including
our award-winning website, our My Family app, digital edition and social
platforms, we’re able to reach our audience wherever they are.
Health + Wellness
Food + family
Discipline + Behaviour
“Happy + Healthy” is a comprehensive guide to
all things relating to family health and wellness,
whether physical or mental, from pregnancy to
newborn to kid to adult.
Through our established collaboration with the
world-renowned Chatelaine kitchen, our food section
provides readers with quick, easy and healthy meal
ideas while keeping the busy family in mind, along
with nutrition news and a monthly treat, too!
The “Advice + Real Life” section is where real life and
expert advice come together. Our popular “Steps +
Stages” are surrounded by first-person stories and
articles on discipline and behaviour, and the happy
chaos that comes with having kids.
Monthly Features & Columns: Food + Family
News, Easy Meals, and Pantry.
Monthly Features & Columns: Behaviour,
Discipline, Steps + Stages.
Monthly Features & Columns: Bulletin, Need to Know,
Little Bodies, Pretty Simple, Your Health, and Checkup.
GROUP
MEDIA KIT 2016
TODAY’S PARENT 2016 CROSS
PLATFORM EDITORIAL THEMES
January: Nursery, Healthy Eating, Kid Tech
February: Travel, Sex After Baby, Comfort Food
March: Sleep, Milestones, Save Money, Budget Meals
April: Discipline, Baby Gear, Birthdays, Easy Dinners
May: All About Mom, Baby Names, Breastfeeding, Cooking With Kids
June: DIY Summer, Power of Play, Dad
July/August: Childcare, Potty Training, BBQ Meals
September: Back to School, Screen Time, 2-in-1 Dinners
October: Halloween, Winter Illness Guide, Siblings
November: Toy Guide, New Parent Guide, Picky Eating
December: Holiday, Charity, Holiday Baking, Family Tech
Speak to your sales representative to find out how you can integrate your
message within our themed packages across Today’s Parent platforms!
GROUP
MEDIA KIT 2016
audience
TODAY’S PARENT audiences respond to our credibility & convenience.
Today’s Parent connects with moms and dads on their time. We make
sure there are many ways to access our content so parents can choose
what is most convenient for them.
REACH OF MOMS WITH CHILDREN <12
666,000
Today’s Parent
With over 1.4 MILLION
FEMALE READERS,
Today’s Parent offers
a powerful Canadian
magazine medium to
reach parents.
Vividata Fall 2015
*Total print and digital Readership estimate
- based on PMB Spring 2014 and custom study April 2014
336,000
Parents Canada
Today’s Parent reaches
nearly 1 IN 4 MOMS with
children under 12, with
just one issue. That’s more
moms than Canada’s other
parenting magazines can
deliver combined.
GROUP
MEDIA KIT 2016
Today’s parent stats
TODAY’S PARENT connects and engages with parents when and where they want, and covers every stage of the parenting journey from pregnancy to
tween years. Our multi-platform brand ensures that your message surrounds an engaged audience on an ongoing basis through multiple touch points.
97%
OF OUR
CIRCULATION
IS PAID*
PARENTS
SPEND AN AVERAGE OF
TODAYSPARENT.COM HAS OVER
1.3 MILLION
PAGE VIEWS PER MONTH
34
556,000
OF THEIR TIME
PER MONTH!
READERS
WITH THE MAGAZINE
1.85
Source: Vividata Fall 2015
comScore Multi-Platform Nov/14-Oct/15 12mth avg,
MILLION
READERS
#1
FOLLOWERS
98,000+
facebook.com/todaysparent
1.22 million+
@todaysparent
IN THE GTA
MINUTES
SOCIAL MEDIA
14,000+
pinterest.com/todaysparent
(as of March 2013 and growing!)
ON CANADIAN
NEWSSTANDS
PARENTING
9,500
todaysparent
MAGAZINE
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MEDIA KIT 2016
GROUP
digital
NEWSLETTERS (2 email newsletters)
TODAYSPARENT.com
TodaysParent.com is the #1 destination for Canadian parents seeking
trusted information, advice and support. Our mobile-friendly site
offers diverse content, with a balanced mix of information and fun
to help parents grow more confident, from pregnancy through the
tween years. Today’s Parent also connects with parents in real time
with our highly engaged social community.
TODAY’S PARENT DAILY: is deployed Monday-Saturday to
a list of 85,000+ subscribers, who get parenting tips, expert
advice, the latest news, recipes and contests sent to their
inbox. One of Todaysparent.com’s top traffic drivers.
STEPS & STAGES: travels with our audience as they move
from pregnancy through the early stages of parenting (up
to age 6). The Steps & Stages newsletter provides relevant
updates targeting growing families.
Advertising Opportunities:
WEBSITE FAST FACTS:
• Content integration
• 355k monthly unique visitors
• Contests
• 1.3M views per month
• eBlasts/eNewsletters
• 44% extended reach through digital
• Videos – sponsorship & integration
• 73k app downloads
SITE FEATURES:
• Vibrant social media community
• Daily blogs, including hot topic parenting news
• Robust content archives
• Recipe library
• Video channel with 300+ videos
Source: comScore Multi-Platform Nov/14-Oct/15 12mth avg,
* Vividata/Amaclo Q2 2015.
• App Sponsorship
• Photo galleries
• Topic pages and special packages
• Twitter Party
TODAY’S PARENT MY FAMILY APP
Whether you’re pregnant, a new parent to a baby, or an
experienced mom or dad, get all the daily tips, recipes,
developmental advice and health information you need to
raise a happy, healthy family. The Today’s Parent My Family
app gives you a customized, always-updated newsfeed for
each pregnancy and child—just enter your due date or your
kid’s birth date to get started.
• Over 60% of our audience access our site through mobile
• Launched April 2015
• Over 100,000 downloads / over 60,000 page views a month
GROUP
MEDIA KIT 2016
TODAY’S PARENT PREGNANCY
GUIDE/MATERNITÉ
From the editors of Today’s Parent, the Today’s Parent Pregnancy Guide/ Today’s
Parent Maternité Guide gives you all the tools you need to be informed and ready
for the arrival of your baby. We cover everything from diet and exercise for momsto-be, to baby development and must-have gear. Our expert and user-generated
advice helps you make the best decisions that are right for your family. Plus,
you’’ll find a positive and supportive digital community, who will be right beside
you every step of the way.
Inside you’ll find: product reviews; expert advice; product reviews; health and
development information: baby name ideas; newborn care tips; experiences
from other parents, and so much more!
Opportunities and distribution
Cross-platform packaging opportunities can include digital,
blogs, newsletter and video (newborn series) sponsorships
Distribution through hospitals, clinics, Obgyn/healthcare practioners, tradeshows
Published 2x per year (Spring and Fall)
• 150,00 English • 35,000 French
GROUP
MEDIA KIT 2016
TODAY’S PARENT APPROVED 2016
TM
Your complete product & marketing advantage.
Highlight your excellence with the Today’s Parent
Approved program and leverage the consumer
response that goes with it!
• N
ine-in-ten (90%) of Canadian parents
feel overwhelmed by product choice and
say it is hard to know what information
sources to trust.
• 9
4% of parents feel that it is important
that they purchase the best products for
their children.
• 8
7% of parents trust Today’s Parent as
a source of information.
• 9
7% would purchase or definitely
consider purchasing Today’s Parent
Approved products.
(Results from Today’s Parent Approved 2014 research)
The Endorsement that
Speaks Volumes!
The Today’s Parent Approved program gives recognition to great products
for Canadian families. It’s the endorsement that reassures parents that their purchases
can be made with confidence–because it’s approved by their fellow parents, industry
leaders and, of course, the editors of Today’s Parent, Canada’s
most trusted parenting brand for 30 years.
Benefits of Being Awarded the
Today’s Parent ApproveDTM Seal
• Immediate product credibility from Today’s Parent, the #1 parenting brand in Canada
• P
roduct evaluation by Today’s Parent readers (survey of 1,000), a jury of industry
experts and the Today’s Parent editors
For more information:
E todaysparentapproved@rci.rogers.com
T 416 764-1735
• Market research report consisting of product and demographic research,
plus consumer insights, provided by Rogers Connect Market Research group
• I nclusion in an inductee package announcing the 2016 Today’s Parent Approved
inductees across Rogers Media brands and platforms
• O
ne-year licensed use of the 2016 Today’s Parent Approved logo for
winning products
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MEDIA KIT 2016
GROUP
20
YEARS
Enfants Québec is the trusted
parenting resource for Québec
French-speaking parents of
children 0-14 years
Each issue of Enfants Québec features information from well-known
French-Canadian health professionals, specialists and journalists.
Enfants Québec is published in co-operations with Les Editions Heritage.
Core content focus on: parenting issues, health and safety concerns,
lifestyles, food & nutrition and child development/behaviour.
Among French
TOTAL READERSHIP
214,000
women’s publications
ranks
PARENTS
SPEND AN AVERAGE OF
45
#1
in composition
76%
with
children under 18
MINUTES
OF THEIR TIME
WITH THE MAGAZINE
*PMB Spring 2014
GROUP
MEDIA KIT 2016
2016 Publishing Calendar
Issue Date
Sales Close
Material Close
Impact Date
JANUARY ’15
26-Nov-15
02-Dec-15
15-Dec-15
FEBRUARY
17-Dec-15
23-Dec-15
12-Jan-16
MARCH
28-Jan-16
03-Feb-16
16-Feb-16
APRIL
25-Feb-16
02-Mar-16
15-Mar-16
MAY
31-Mar-16
06-Apr-16
19-Apr-16
JUNE
28-Apr-16
04-May-16
17-May-16
JULY/AUGUST
26-May-16
01-Jun-16
14-Jun-16
SEPTEMBER
28-Jul-16
03-Aug-16
16-Aug-16
OCTOBER
01-Sep-16
07-Sep-16
20-Sep-16
Issue Date
Sales Close
Material Close
Impact Date
NOVEMBER
29-Sep-16
05-Oct-16
18-Oct-16
FEBRUARY/MARCH
17-Dec-15
23-Dec-15
12-Jan-16
DECEMBER
27-Oct-16
02-Nov-16
15-Nov-16
APRIL
25-Feb-16
02-Mar-16
15-Mar-16
JANUARY ’17
24-Nov-16
30-Nov-16
13-Dec-16
MAY/JUNE
31-Mar-16
06-Apr-16
19-Apr-16
JULY/AUGUST
26-May-16
01-Jun-16
14-Jun-16
SEPTEMBER
28-Jul-16
03-Aug-16
16-Aug-16
OCTOBER
01-Sep-16
07-Sep-16
20-Sep-16
NOVEMBER
29-Sep-16
05-Oct-16
18-Oct-16
DECEMBER/JANUARY
'17
27-Oct-16
02-Nov-16
15-Nov-16
Issue Date
Sales Close
Material Close
Impact Date
SPRING/SUMMER
25-Feb-16
02-Mar-16
15-Apr-16
FALL/WINTER
28-Jul-16
03-Aug-16
16-Sep-16
MEDIA KIT 2016
2016 Rate Card (Gross)
Guaranteed and Special Positioning subject to 15% premium.
FPO LOGO
National
AD SIZE
1–2X
3–6X
7–9X
10–12X
13+
DPS
$39,387
$38,202
$37,416
$36,237
$35,052
1/2 DPS
$30,631
$29,711
$29,097
$28,181
$27,261
Full Page
$21,882
$21,225
$20,784
$20,132
$19,470
1/2 Page
$16,412
$15,916
$15,587
$15,097
$14,607
1/3
$11,377
$11,038
$10,812
$10,467
$10,123
Inside Spread
$47,264
$45,842
$44,900
$43,478
$42,063
Covers
$27,352
$26,529
$25,985
$25,161
$24,343
* All magazine will run a static replica ad in the digital
edition for National FP, DPS and Advertorial ads
* Regional editions available speak with your Account
representative for more information
AD SIZE
1–3X
4–6X
7–9X
10+
DPS
$16,185
$15,701
$15,216
$14,731
1/2 Page DPS
$12,589
$12,212
$11,835
$11,452
1 Page
$8,992
$8,723
$8,453
$8,185
1/2 Page
$6,741
$6,542
$6,338
$6,138
1/3 Page
$4,668
$4,528
$4,388
$4,248
Covers
$10,785
$10,462
$10,139
$9,815
AD SIZE
DPS
1–3X
3X
$37,612
$36,485
1–3X
3X
DPS
AD SIZE
$11,121
$10,788
$8,390
1/2 Page DPS
$29,254
$28,377
1/2 Page DPS
$8,651
1 Page
$20,895
$20,264
1 Page
$6,181
$5,996
1/2 Page
$15,672
$15,200
1/2 Page
$4,633
$4,490
GROUP
Advertising
SpecificationS
MEDIA KIT 2016
Advertising Information
InDesign CS3 or higher templates for ALL ad sizes
are available at addirect.sendmyad.com (select
Ad Sizes from the left-hand navigation menu).
Production Process
Printing
AD SIZE
trim
Width
Height
Live
Width
Bleed
Height
Width
Height
Double Page Spread
15.75" x 10.75"
15.25" x 10.25"
16" x 11"
Full Page
7.875" x 10.75"
7.375" x 10.25"
8.125" x 11"
1/2 Double Page Spread
15.75" x 5.375"
15.25" x 4.875"
16" x 5.625"
1/2 Page Horizontal
7.875" x 5.375"
7.375" x 4.875"
8.125" x 5.625"
1/3 Page Vertical
2.75" x 10.75"
2.25" x 10.25"
3" x 11"
1/3 Page Square
4.875" x 5.375"
AD SIZE
trim
Width
Double Page Spread
4.375" x 4.875"
Height
Live
Width
5.125" x 5.625"
10.5" x 7.625"
10" x 7.125"
Width
Binding
Perfect bound (Today’s Parent)
Saddle-stitched (Enfants Quebec, Pregnancy, Maternité)
Magazine Trim Size
7.875" Width x 10.75" Depth (Today’s Parent, Enfants Quebec)
5.25" Width x 7.625" Depth (Pregnancy, Maternité)
Supplied Advertising Materials
Bleed
Height
High-speed, web offset lithography
Height
10.75" x 7.875"
Full Page
5.25" x 7.625"
4.75" x 7.125"
5.5" x 7.875"
1/2 Double Page Spread
10.5" x 3.8125"
10" x 3.3125"
10.75" x 4.0625"
1/2 Page Vertical
2.625" x 7.625"
2.125" x 7.125"
2.875" x 7.875"
1/2 Page Horizontal
5.25" x 3.8125"
4.75" x 3.3125"
5.5" x 4.0625"
NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25" (6mm) from outside trim edges
and include 0.125" (3mm) gutter allowance for saddle-stitched spreads or 0.25" (6mm) gutter allowance for perfect bound
spreads. Publisher is NOT responsible for the lineup of type or images running through the gutter on spreads or on single
pages adjacent to inserts. Running type or images through the gutter is STRONGLY discouraged, as folding and trimming
are subject to variation.
PDF/X-1a:2001 created to Magazines Canada specifications,
sent online using Magazines Canada AdDirect at addirect.
sendmyad.com. For information regarding Magazines Canada
specification, refer to magazinescanada.ca/advertising/
production/dmacs_specifications or contact the Production
Manager (see contact us page) for details. Rogers Publishing
does not accept responsibility for material content or colour
trapping.
Text type should be a minimum of 8 point. Reverse type less
than 12 point is not suitable for reproduction. We are not
responsible for reproduction of type sizes smaller than those
mentioned for thin, serif type. The ad MUST be uploaded as a
press-ready PDF file. Information on creating a proper PDF file is
available on the Magazines Canada website magazinescanada.
ca/advertising/production/tools/. Keep all colours CMYK. Do not
use Spot colours or RGB art. Keep any black/gray type as onecolour black (no four-colour black text).
AdDirect Instructions
1. Log into Magazines Canada’s AdDirect™ Ad Portal
(addirect.sendmyad.com).
Note: A user account will have to be set up upon the first visit.
2. Select the publisher/magazine you are advertising with.
Complete the relevant ad info, then click Upload.
3. Follow the onscreen preflight process.
4. Approve your ad.
TM
Upload.Check.Send
GROUP
MEDIA KIT 2016
GROUP
DIGITAL MAGAZINE Media Rates
Our digital editions offer a rich experience where readers enjoy more features
and more content. Enhance your static ad with interactive features that capture
the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers.
Speak to your Account Representative for more information and pricing.
RATE CARD – Digital Editions (Net)
Q3 Avg. Issue
Download
Digital Only
Contextual
Placement
Cover Load
Interstitial
Canadian Business
9,460
$1,915
$2,089
$3,481
Chatelaine
27,891
$3,221
$3,514
$5,857
Châtelaine (FR)
10,234
$1,160
$1,265
$2,108
FLARE
8,852
$1,762
$1,923
$3,204
HELLO! Canada
16,596
$2,191
$2,390
$3,983
L'actualité
12,610
$2,053
$2,240
$3,733
LOULOU
14,254
$2,838
$3,096
$5,160
LOULOU (FR)
3,383
$599
$654
$1,089
Maclean's
21,959
$3,237
$3,531
$5,885
MoneySense
23,147
$3,004
$3,278
$5,463
Sportsnet
5,481
$1,085
$1,184
$1,973
Today's Parent
7,331
$1,347
$1,469
$2,449
* Rates subject to change
Additional
Media costs for enhanced ads to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal).
Creative Adaptation (customize digital edition ad using client assets i.e. video): $750.
Note: Rates subject to change based on Avg. Download numbers (updated quarterly).
Canadian Business, Chatelaine, Châtelaine (FR), FLARE, HELLO! Canada, L'actualité, LOULOU, LOULOU (FR), Maclean’s, MoneySense, Sportsnet
and Today’s Parent are trademarks of or used under license by Rogers Media Inc. or an affiliate. ©2016
DIGITAL
MEDIA KIT 2016
DIGITAL MAGAZINE ad specs
The basics
Orientations
• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 27
2-page print spread
can convert to...
• Full-page tablet ad size is 768px by 1024px, without any
interactive elements within 40px top and bottom
HTML ads
2 pages vertical
scrolling or...
2 pages locked to
horizontal swipe
OR
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering is
possible. Please include preference in the delivery package
as plain text instructions (as a TXT file)
-Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
• If the HTML content cannot be placed in a layout, please
include all HTML files and resources, as well as an InDesign
layout sized to full-page with the required static full-page
image, in the delivery package
-Video: MP4 format with .h264 encoding, 8-10MB per
minute of video
• Multi-state objects (ex: image galleries, hotspots) and
embedded video/audio clips may be included (see https://
digitalpublishing.acrobat.com/welcome.html for info)
• If these elements are not built into the layout using DPS
tools, please include all necessary resources in the delivery
package with plain text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
• All graphics should be left as vector and not rasterized,
wherever possible; assets may be left at printready
resolution and in their respective colour settings
• Please consider text legibility on tablet; body text should
be larger than print (9pt in print should translate to approx.
15-20pt on tablet, depending on font)
• Please refer to Optimal Image and Asset Settings
• If an HTML environment negates the user’s ability to
navigate away from the page or access the navigation bar,
then alternative navigation must be incorporated in the
page layout (via a 40px space at the bottom of the page)
• An HTML ad should also be delivered as a full InDesign
package, with the HTML content placed in the layout using
DPS tools (see adobe.com/ca/products/digitalpublishingsuite-pro.html for info)
-Images: PDF or PNG with resolution no lower than 108ppi
• For ads with dynamic/interactive elements, material must
be provided as a full InDesign package (all fonts/links
included), and compatible with Adobe InDesign 6.0
• Please conform to latest iOS standards
• Please include a static full-page image of any HTML ad to
be used as a thumbnail in issue navigation
• Optimal Image and Asset Settings
Graphics and Text
• HTML-coded ads may also be provided, up to full-page size
Multi-page print
insert can convert
to multi-pages
vertical scrolling
or multi-pages
locked to
horizontal swipe
URLs, Analytics
• URLs/links to web may be embedded in the layout using
DPS tools (see DPS tools site http://helpx.adobe.com/
digitalpublishing-suite/help/installing-digitalpublishingtools.html for info)
• If URLs/links are not embedded using DPS tools, please
include full URLs and embedding/placement instructions
in the delivery package in plain text (as a TXT file)
• Please note that HTML ads are only available on
iOS devices
Red zone is
reserved for folio
navigation and
will overide
any interactive
elements:
40px top and
bottom
Asset Delivery
• Tablet material deadlines match
material close/deadline for the
corresponding print issue
• All assets should be submitted
as a ZIP file via AdDirect: https://
addirect.sendmyad.com
• Additional instructions should
be included in the delivery
package as a TXT file, but
may also be emailed to:
alek.trpkovski@rci.rogers.com
• Third-party tracking/tracking pixels is not supported at
this time
GROUP
MEDIA KIT 2016
GROUP
contact us
Terry Smith
Brand Sales Operations
E terry.smith@rci.rogers.com
Brandon Kirk
National Advertising Sales
E brandon.kirk@rci.rogers.com
Nathalie Forget
Montreal Advertising Director
E nathalie.forget@rci.rogers.com
Pat Danaher
Production Manager
E pat.danaher@rci.rogers.com
Head Office
Rogers Media INC.
One Mount Pleasant Road, 7th floor
Toronto, Ontario M4Y 2Y5
T 416 764-2000
F 416 764-3934
Montréal Office
ROGERS MEDIA INC.
1200, avenue McGill College, bureau 800
Montréal (Québec) H3B 4G7
T 514 845-5141
F 514 843-2183
Western Canada Office
Rogers Media INC.
180 West 2nd Ave
Vancouver, BC V5Y 3T9
T 604-872-6372
Rogers Media Inc. Standard sales terms and conditions:
http://www.rogersmedia.com/standard-sales-terms-and-conditions/
©2016 Rogers Media