Media Kit 2016

Media Kit 2016
GALLERY
GALLERY
@SPORTSNET 9
Fuelling the passions of sport fanatics
NG VERY DIFFERENT ROUTES
D OVERALL IN THE 2012 DRAFT LINKED THE TWO MEN FOREVER, BUT ANDREW LUCK AND ROBERT GRIFFIN III COULDN’T BE FURTHER APART HEADING INTO 2015
BY RYAN DIXON
Sportsnet magazine offers readers smart, unique analysis, big bold
photography, and rich storytelling on the stars who matter most to
Canadians and the stories that aren’t being told anywhere else.
Media Kit 2016
“Sportsnet magazine is bigger than ever—dedicating
more space to in-depth features and interviews with
the stars who matter most and to the stories that
sports fans can’t get anywhere else.”
Broadcast
Print
National | Regional | Global
Sportsnet magazine: Canada’s
leading source for in-depth
perspective and inside reporting
on the sports that matter most
to Canadians.
Radio
Digital
Leading sources for breaking
news and in-depth interviews
with the biggest names in sports.
With a commitment to original
content across all media
platforms, Sportsnet.ca,
Sportsnet mobile and the Hockey
Central app on iPad and Playbook
are the go-to desitinations for
sports fans on the go.
Web
Sportsnet digital platforms offer
fan-focused interactive features,
such as a rich companion viewing
experience that includes live data
and fan chats for every Canadian
NHL team game.
Media Kit 2016
Sportsnet Editorial Bios
John Intini is the Editorin-Chief of Sportsnet
magazine. Before joining
the magazine just prior to
its launch in September
2011, Intini worked at
Maclean’s magazine
in various writing and
editing roles for 11 years.
Columnist Stephen Brunt
gets the last word in
every issue.
Columnist Michael
Grange knows that
behind every gamechanging play, every
heart-lifting or heartbreaking story, there
are human beings, not
just athletes. Michael
Grange finds those
people every issue and
tells the real stories
behind the highlights
and talking points.
Columnist Scott
Feschuk, the undisputed
heavyweight champion
of sporting wit. Our
columnist takes down
everyone and everything
that deserves it.
While profiling dozens
of sports legends,
features editor Gare
Joyce has held Budd
Schulberg’s Oscar for On
the Waterfront, spilled a
milkshake in the lap of a
seven-foot NBA centre,
and choked on match
point in a game of
table tennis against
a 16-year-old named
Sidney Crosby.
Staff writer Kristina
Rutherford has covered
everything from the
Olympics to former
bash-brother Jose
Canseco. Plus, she
shares a birthday with
Sidney Crosby.
Media Kit 2016
Sportsnet Editorial Bios
Senior writer Dan Robson
has written about
everything from life on
an Amish dairy farm to
hunting for enormous
snakes deep in
the jungle.
Senior writer Ryan Dixon
has covered the local
Jr. B hockey team when
he was a teenager in
Strathroy, Ont., to, more
recently, the Stanley
Cup final.
Senior writer Shannon
Proudfoot has reported
from the pits at a
NASCAR race in
Indianapolis, between
the caskets at a funeral
directors’ convention,
the gates of Buckingham
Palace at the royal
wedding, the middle of
a cloud of debutantes
at a Viennese Ball and
the frozen finish line of a
1,000-mile dog sled race.
Arden Zwelling’s
assignments have taken
him everywhere from
Mexico’s cartel-ravaged
Sinaloa territory to write
about baseball and
Tokyo, where he wrote
about a Canadian who
turned a frustrating
big-league career into
massive success.
Deputy editor Jordan
Heath-Rawlings
specializes in football,
hockey and bickering
over minutiae.
Media Kit 2016
Sportsnet magazine attracts readers with a passion
for sports and fuels their consumer desires
80K
Magazine
circulation
and growing
Readers
spend an
average of
4
Average
Print Reading Occasions
Male readership
80%
Sportsnet Magazine sees a digital lift of
121%
versus the print only edition
29
Minutes
46%
More likely to be
Millennials (18-34)
$86,698
Average household income
Social Media Followers
600,000+
facebook.com/Sportsnet
Issues published
every year
12
Sportsnet magazine readers take action after reading an issue
14%
More likely to
read digital
magazines in the
past 3 months
Source: Vividata Fall 2015, Base 12+ unless otherwise stated, Sportsnet TFP unless otherwise stated
18%
More likely to read
digital edition issues
at least once a week
than the average
English Adult 18+
450,000+
@Sportsnet
Media Kit 2016
Digital Magazine Extension
• The Sportsnet app is a free download and users have the option
of buying a subscription or single copies
• The iPad Sportsnet magazine edition is free to those who are
print subscribers
• The app features extended content from the print version, including:
embedded videos, animation, extended photo galleries, and bonus features
• Advertisers have the opportunity to bring their brand to life through a
custom, interactive experience with our audience through the iPad edition
• Sportsnet magazine and the iPad edition – a perfect pairing for your brand!
• Also available on: Texture by Next Issue, Windows, BBIO, Kobo, Amazon
and Google
Static
Video
HTML
Gallery
Advertisers are requested to
provide full-size uncompressed
files and/or vector pdf files (final
full page size is 768px x 980px).
Your videos can be any size
or shape, with options that
include auto-play, loop, and the
ability to hide or show controls
(Play, Pause, Mute). Rogers
can accommodate 4:3 or 16:9
video formats. Video should
be supplied in the largest
resolution available.
Live HTML links can be
imbedded into any image or
piece of text in your ad, with
multiple links accommodated.
Please communicate the
location of your link and the
URL destination.
Multiple images can exist within
one frame on a single page
through a swipeable gallery.
Your gallery can be images,
text, or a combination of both.
They can be nearly any size and
shape, but all images in a gallery
must be the same dimension in
jpeg format.
Media Kit 2016
2016 Publishing/Editorial Calendar
30 TEAM PREVIEWS | EVERY STAT YOU NEED | FANTASY TIPS AND BEST BETS
Impact Date
Space Close
Material Close
February
January 14
December 31
January 06
The Predictions Issue
March
February 04
January 22
January 27
The How-To Issue
April
March 10
February 26
March 02
The Blue Jays Issue
May
April 07
March 24
March 30
The Fancy Stats Issue: NHL Playoffs & MLB Season Previews
June
May 05
April 22
April 27
The Money Issue
July
June 02
May 20
May 25
The Road Trip Issue
August
July 07
June 24
June 29
The What Pros Really Think Issue
September
August 04
July 22
July 27
The Olympics Issue
October
September 08
August 26
August 31
November
October 06
September 23
September 28
December
November 03
October 21
October 26
Winter
December 08
November 25
November 30
The World Cup of Hockey Issue and NFL Preview
The All Hockey Issue: NHL Preview
The Raptors/NBA Preview Issue
Year in Photos/Awards
Special Interest Publications
Publications
Impact Date
Sales Close
Material Close
2017 Official NHL Yearbook
August 15
July 15
July 21
NHL Fantasy Pool Guide
August 22
July 22
July 28
* Subject to change at Sportsnet’s discretion.
THE OFFICIAL 2016
Editorial Feature
INSIDE
THE BEST DRAFT
IN A DECADE
BUILDING
THE PERFECT
PLAYER
NATIONAL HOCKEY LEAGUE $9.99
DISPLAY UNTIL DECEMBER 31, 2015
PM 40070230
Cover Date
THE GAME’S
MOST
UNDERRATED
STAR
90 TOP PROSPECTS | NEXT-GENERATION NUMBERS | WHY CANADA OWNS THE NORRIS TROPHY
COVERS (MOCK) [Print].indd 3
2015-07-28 11:14 AM
Media Kit 2016
2016 Rate Card
All magazine advertising runs across print and digital editions
Magazine Pricing
Ad Size
1X
4X
8X
12X
16X
20X
22X
Full Page
$18,448
$17,895
$17,525
$16,603
$16,235
$15,682
$14,759
DPS
$33,207
$32,210
$31,546
$29,886
$29,224
$28,226
$26,566
OBC
$23,051
$22,371
$21,910
$20,756
$20,295
$19,602
$18,449
IFC
$20,288
$19,679
$19,274
$18,258
$17,853
$17,244
$16,231
IFC DPS
$42,431
$41,159
$40,311
$38,189
$37,341
$36,067
$33,945
IBC
$21,218
$20,582
$20,156
$19,096
$18,673
$18,035
$16,975
1X
4X
8X
12X
16X
20X
22X
2/3
$15,528
$15,062
$14,751
$13,976
$13,664
$13,199
$12,422
1/2
$12,788
$12,404
$12,147
$11,509
$11,253
$10,869
$10,230
1/3
$9,133
$8,859
$8,677
$8,220
$8,038
$7,764
$7,307
Banner
$10,046
$9,690
$9,545
$9,042
$8,842
$8,540
$8,038
1/2 DPS
$25,939
$25,161
$24,643
$23,345
$22,827
$22,048
$20,752
DPS Banner
$18,084
$17,443
$17,181
$16,222
$15,914
$15,407
$14,468
Print Fractional
Ad Size
* All magazine will run a static replica ad in the digital edition for National FP, DPS and Advertorial ads
* Regional editions available – speak with your Account representative for more information
* Rates subject to change.
Media Kit 2016
GALLERY
Advertising Specifications
Trim
Size Description
He’s got
real upside
Raptors forward
Amir Johnson catches
Suns point man Isaiah
Thomas with an elbow
midway through the
ugly 125–109 loss that
capped Toronto’s sixgame holiday road trip
PHOTOGRAPH
MARK J. REBILAS
USA TODAY SPORTS
6 @SPORTSNET
@SPORTSNET 7
Live
Bleed
Width
Height
Width
Height
Width
Height
Full Page
7.875”
10.75”
7.375”
10.25”
8.125”
11”
DPS
15.75”
10.75”
15.25”
10.25”
16”
11”
2/3 Page Vertical
5.125”
10.75”
4.625”
10.25”
5.375”
11”
1/2 Double Page Spread
15.75”
5.375”
15.25”
4.875”
16”
5.625”
1/2 Page Horizontal
7.875”
5.375”
7.375”
4.875”
8.125”
5.625”
1/3 Page Vertical
2.75”
10.75”
2.25”
10.25”
3”
11”
Banner Ad
7.875”
2”
7.375”
1.5”
8.125”
2.25”
DPS Banner
15.75”
2”
15.25”
1.5”
16”
2.25”
NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25” (6mm) from outside trim
edges and include 0.125” (3mm) gutter allowance for saddle-stitched spreads or 0.25” (6mm) gutter allowance for
perfect bound spreads. Publisher is NOT responsible for the lineup of type or images running through the gutter on
spreads or on single pages adjacent to inserts. Running type or images through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation.
Advertising Information
InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).
Production Process
Supplied Advertising Materials
Method of Printing
PDF/X-1a:2001 created to Magazines Canada
specifications, sent online using Magazines Canada
AdDirect at addirect.sendmyad.com. For information
regarding Magazines Canada specification, refer to
magazinescanada.ca/advertising/production/dmacs_
specifications or contact the Production Manager
(see contact us page) for details. Rogers Media does
not accept responsibility for material content or
colour trapping.
High-speed, Saddle-stitched
Method of Binding
Saddle-stitched
Magazine Trim Size
7.875” Width x 10.75” Depth
Text type should be a minimum of 8 point. Reverse type
less than 12 point is not suitable for reproduction. We
are not responsible for reproduction of type sizes smaller
than those mentioned for thin, serif type. The ad MUST
be uploaded as a press-ready PDF file. Information on
creating a proper PDF file is available on the Magazines
Canada website magazinescanada.ca/advertising/
production/tools/. Keep all colours CMYK. Do not use
Spot colours or RGB art. Keep any black/gray type as onecolour black (no four-colour black text).
AdDirect instructions
1.Log into Magazines Canada’s AdDirect™ Ad Portal
(addirect.sendmyad.com). Note: A user account will
have to be set up upon the first visit.
2. Select the publisher/magazine you are advertising
with. Complete the relevant ad info, then click Upload.
3. Follow the onscreen preflight process.
4. Approve your ad.
TM
Upload.Check.Send
Media Kit 2016
SERENA WILLIAMS TENNIS
Digital Magazine Media Rates
Our digital editions offer a rich experience where readers enjoy more features
and more content. Enhance your static ad with interactive features that capture
the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers.
Speak to your Account Representative for more information and pricing.
Rate Card — Digital Editions (Net)
Q3 Avg. Issue
Download
S
SHE'S FREQUENTLY
BEEN CALLED THE
MOST DOMINANT
ATHLETE IN HER SPORT.
IT'S JUST THAT NOW
SHE'S THE
MOST DOMINANT
ATHLETE, PERIOD.
Digital
Only
Contextual
Placement
Cover Load
Interstitial
Canadian Business
9,460
$1,915
$2,089
$3,481
Chatelaine
27,891
$3,221
$3,514
$5,857
Châtelaine (FR)
10,234
$1,160
$1,265
$2,108
FLARE
8,852
$1,762
$1,923
$3,204
HELLO! Canada
16,596
$2,191
$2,390
$3,983
L’actualité
12,610
$2,053
$2,240
$3,733
LOULOU
14,254
$2,838
$3,096
$5,160
LOULOU (FR)
3,383
$599
$654
$1,089
Maclean’s
21,959
$3,237
$3,531
$5,885
23,147
$3,004
$3,278
$5,463
5,481
$1,085
$1,184
$1,973
7,331
$1,347
$1,469
$2,449
BY BRETT POPPLEWELL
MoneySense
IN TORONTO
PHOTOGRAPHY
Sportsnet
BY CHRISTOPHER WAHL
Today’s Parent
* Rates subject to change
Additional
Media costs for enhanced ads to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal).
Creative Adaptation (customize digital edition ad using client assets i.e. video): $750.
PHOTO CREDIT TK
PHOTO CREDIT TK
Note: Rates subject to change based on Avg. Download numbers (updated quarterly).
Canadian Business, Chatelaine, Châtelaine (FR), FLARE, HELLO! Canada, L’actualité, LOULOU,
LOULOU (FR), Maclean’s, MoneySense, Rogers Media, Sportsnet and Today’s Parent are
trademarks of or used under license by Rogers Media Inc. or an affiliate. ©2016
@SPORTSNET 45
Media Kit 2016
Digital Magazine Ad Specs
The Basics
• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 32
• Full-page tablet ad size is 768px by 1024px, without any
interactive elements within 40px top and bottom
HTML Ads
Orientations
2-page print spread
can convert to...
• HTML-coded ads may also be provided, up to full-page size
2 pages vertical
scrolling or...
2 pages locked to
horizontal swipe
OR
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering
is possible. Please include preference, in the delivery
package as plain text instructions (as a TXT file)
• Please conform to latest iOS standards
• If an HTML environment negates the user’s ability to
navigate away from the page or access the navigation bar,
then alternative navigation must be incorporated in the
page layout (via a 40px space at the bottom of the page)
• Please include a static full-page image of any HTML ad to
be used as a thumbnail in issue navigation
• An HTML ad should also be delivered as a full InDesign
package, with the HTML content placed in the layout using
DPS tools (see adobe.com/ca/products/digitalpublishingsuite-pro.html for info)
• Optimal Image and Asset Settings
- Images: PDF or PNG with resolution no lower than 108ppi
- Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
- Video: MP4 format with .h264 encoding,
8-10MB per minute of video
• If the HTML content cannot be placed in a layout, please
include all HTML files and resources, as well as an InDesign
layout sized to full-page with the required static full-page
image, in the delivery package
• Please note that HTML ads are only available on iOS devices
Graphics and Text
• For ads with dynamic/interactive elements, material must
be provided as a full InDesign package (all fonts/links
included), and compatible with Adobe InDesign 6.0
• Multi-state objects (ex: image galleries, hotspots) and
embedded video/audio clips may be included (see https://
digitalpublishing.acrobat.com/welcome.html for info)
• If these elements are not built into the layout using DPS
tools, please include all necessary resources in the delivery
package with plain text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
Multi-page print
insert can convert
to multi-pages
vertical scrolling
or multi-pages
locked to
horizontal swipe
urls, Analytics
• All graphics should be left as vector and not rasterized,
wherever possible; assets may be left at printready
resolution and in their respective colour settings
• URLs/links to web may be embedded in the layout using
DPS tools (see DPS tools site http://helpx.adobe.com/
digitalpublishing-suite/help/installing-digitalpublishing-tools.html
for info)
• Please consider text legibility on tablet; body text should
be larger than print (9pt in print should translate to approx.
15-20pt on tablet, depending on font)
• If URLs/links are not embedded using DPS tools, please include
full URLs and embedding/placement instructions in the delivery
package in plain text (as a TXT file)
• Please refer to Optimal Image and Asset Settings
• Third-party tracking is not supported at this time
Asset Delivery
Red zone is
reserved for folio
navigation and
will override
any interactive
elements:
40px top and
bottom
• Tablet material deadlines match
material close/deadline for the
corresponding print issue
• All assets should be submitted
as a ZIP file via AdDirect:
https://addirect.sendmyad.com
• Additional instructions should
be included in the delivery
package as a TXT file, but
may also be emailed to:
alek.trpkovski@rci.rogers.com
Media Kit 2016
Contact Us
Kathy Murphy
Ad Sales Operations Manager
E kathryn.murphy@rci.rogers.com
Brandon Kirk
Vice President, Sales
E brandon.kirk@rci.rogers.com
Nathalie Forget
Montreal Advertising Director
E nathalie.forget@rci.rogers.com
Sandra Ristak
Vancouver Advertising Manager
Head Office
Rogers Media
One Mount Pleasant Road, 7th floor
Toronto, Ontario M4Y 2Y5
T 416 764-2000
F 416 764-3934
Montréal Office
Rogers Media
1200, avenue McGill College,
bureau 800, Montréal (Québec) H3B 4G7
T 514 845-5141
F 514 843-2183
E sandra.ristak@rci.rogers.com
West Office
Karen Evans
Rogers Media
180 West 2nd Avenue
Vancouver, British Columbia V5Y 3T9
Production Manager
E karen.evans@rci.rogers.com
T 604-872-3672
F 604 876 2476
Rogers Media Inc.
Standard sales terms and conditions:
http://www.rogersmedia.com/standard-sales-terms-and-conditions/
©2016 Rogers Media
@SPORTSNET 17