COSME TOKYO 2014 Brochure (concurrent show) - In

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EXHIBITING INFORMATION
Exhibit at COSME TOKYO,
your best gateway to
the Japanese & Asian market!
—Japan's ONLY international exhibition specialised in COSMETICS
Octob e r 20 [ Mon ] – 22 [ We d ] , 2 014
Ven u e: Tokyo Bi g S i g h t , J a p a n
O rg a n i s ed b y : Re e d E x h i b i t i o n s J a p a n L t d .
D a t es :
Contact Show Management NOW for exhibiting
C o n cu rren t S h o w :
COSME TOKYO Show Management
Attn: Fumiko Ichikawa (Ms.) Megumi Yanai (Ms.)
Reed Exhibitions Japan Ltd.
18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan
WEB: www.cosmetokyo.jp/en/ TEL: +81-3-3349-8518 / FAX: +81-3-3349-8530 E-mail: cosme-tokyo@reedexpo.co.jp
A division of Reed Business
Registered in England, Number 678540
www.cosmetokyo.jp/en/
COSME TOKYO14_BRC_E_P1_2_matsumoto(W420XH297)
COSME TOKYO 2013 achieved a huge success!
368 * exhibitors & 20,638 * visitors from all around the world! The show became a bridge to the huge market, Japan & Asia.
(*including co-held COSME Tech 2013)
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Exhibition Outline
Concurrent Show
Asia’s leading exhibition specialised in cosmetics development,
gathering ingredients, OEM/ODM, containers/packaging and so on.
COSME TOKYO & COSME Tech co-held, the show is the only
trade fair in Japan covering the whole cosmetics industry.
The world’s latest cosmetics attract
key buyers/importers from Japan & Asia
Japan’s ONLY international exhibition specialised in cosmetics,
where key buyers from Japan & Asia meet the latest cosmetics worldwide.
The best gateway to the attractive market, Japan & Asia.
OEM/ODM
Salon
Zone
Body &
Cosmetics
Hair Care
Zone
Organic
Zone
Makeup
Beauty Drink/
Zone
Zone
Supplement
Zone
Anti-aging Cosmetics
International
Fair
Area
Lab Device, Testing
Zone
Ingredients
Zone
Container/Packaging
Zone
Promotional
Display/POP Zone
Skincare
Zone
Organic
Makeup
Exhibit Profile
Anti-aging
Cosmetics
Skincare
8 zones covering all kinds of cosmetics & toiletries
Visitor Profile
Key buyers/importers mainly from
Japan & other Asian countries
Importers, Distributors, Agents
Buyers from various Retailers
Body &
Hair Care
Salon
Cosmetics
International
Cosmetics
Beauty Drink/
Supplement
(Department Stores, Lifestyle Shops, Online Shops,
Select Shops, Drug Stores, Mass Retailers, Specialty Shops, etc.)
Salons, Spas, Hotels, Clinics
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COSME TOKYO14_BRC_E_P5_6_matsumoto(W420XH297)
Exhibit at
, the best gateway to the huge market – Japan.
Why you should set your target to Japan
?
Chosen by more and more international exhibitors
Why
1) Japan is the world's second largest cosmetics market and
the economy is showing signs of full recovery and strong growth.
Beauty and Personal Care Global Market Size [2011]
Colour Cosmetics Global Market Size [2012]
Market Size (USD million)
Market Size (USD million)
70,000
12,000
Japan: USD 46,762 million
60,000
❋ Many international companies exhibited at COSME TOKYO 2013 and
achieved successful results.
Japan: USD 7,626 million
10,000
(2011)
50,000
(2012)
8,000
40,000
6,000
30,000
20,000
4,000
10,000
2,000
0
At COSME TOKYO 2014, "International Area" will be launched and become one of the main
features. Gathering more exhibitors from various parts of the world including several international
pavilions, COSME TOKYO 2014 will become much more international.
USA
Japan
Brazil
China
Germany
France
UK
0
Russia
Excerpts from international exhibitors at COSME TOKYO 2013
USA
Japan
Brazil
(Source: Euromonitor International)
China
UK
Germany Russia
France
(Source: Euromonitor International)
2) Demands for overseas cosmetics are greatly increasing
･ Japan's cosmetics imports have doubled in the past 15 years.
･ Due to diversification of consumer needs, overseas cosmetics have become
one of the common options.
･ Now that organic cosmetics have become one of the mainstreams in Japan,
more and more overseas organic brands are entering the Japanese market.
Why
?
KOREA Pavilion
THAILAND Pavilion
From ITALY
From SLOVAKIA
From ITALY
From USA
From INDIA
From TANZANIA
From MALAYSIA
Japan's ONLY and most powerful exhibition
COSME TOKYO is Japan's only B to B international exhibition specialised in cosmetics.
Chosen as the best business platform in the Japanese cosmetics market, COSME TOKYO is
achieving powerful growth both in the scale and the number of visitors.
<Number of Exhibitors>
in
2013
368
in
*
2014
600
Exhibitors
*
What makes it possible?
Exhibitors
Due to the 2013 show's huge success, 150%
of the 2013 show's exhibit space was already
booked during the 2013 show. Many new
exhibitors including some national pavilions
already decided their participation next year.
(expected)
(* including the concurrent show)
<Number of Visitors>
in
2013
20,638
in
*
Visitors
2014
30,000
Visitors
(expected)
The Solemn Declaration of No Inflated Numbers
We consistently count visitor registration numbers clearly and stringently and,
without deception, continue to release the real numbers.
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(excerpts)
MANUKA DOCTOR (New Zealand)
ARAB INDUSTRIAL (JETRO Pavilion)
The show was absolutely fantastic! We had about 500
business discussions with distributors from various
channels. The show was very, very worthwhile.
We closed some deals during the show. We would like to
recommend COSME TOKYO to everyone who wants to
start/expand business with Japanese companies.
NOWCOS (Korea Pavilion)
ZANZIBAR STATE TRADING (Tanzania)
We achieved great results through the show. We conducted more
than 30 meetings with new buyers, most of whom were actually
looking for partners. In addition, we received many orders and
additional sample orders within a week after the show.
We are very happy with the show results. Meeting more than 100
visitors from Japan and also from other Asian countries,
we expect to have large volume of business through the show. It’s
our pleasure to come back next year.
*
(* including the concurrent show)
Please refer to the following URL for details on the counting method.
Comments from international exhibitors at COSME TOKYO 2013
www.cosmetokyo.jp/en/doc/TAC/
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Meet high-quality visitors from Ja pan & Asia at
.
Importers, Retailers, Salons in Japan & also from other Asian countries.
Importers – Importers/Distributors/Agents in Japan
Salons & Spas
Exhibiting at COSME TOKYO is the most effective way to find local importers/distributors/agents.
A large number of importers/agents visited COSME TOKYO 2013, hoping to become the first to
introduce the latest overseas cosmetics to the Japanese market.
❋ Special Exhibit Plan for those looking for importers:
"New Comers to the Japanese Market" Pavilion
SALON NOA
Sales Headquarter
We had many on-site meetings to close agency agreements. Now
we are conducting negotiations with 6 companies, in addition to
the one which already reached an agreement.
TOKYO MATSUSHIMA
Sales Dept.
Now discussions are proceeding with 8 companies from home and
abroad, toward agency agreement for hotel/spa amenities. We
appreciate the show as the opportunity to see many products at a time,
especially those from overseas which are difficult to find elsewhere.
COSME TOKYO gathers key buyers from various kinds of retailers sourcing new products, from
major department stores and lifestyle shops to new channels becoming increasingly important –
online/TV shops, etc.
Example of major retailers who visited COSME TOKYO 2013
<Department Store>
-ATRE
-DAIMARU MATSUZAKAYA DEPARTMENT STORES
-HANKYU HANSHIN DEPARTMENT STORES
-ISETAN MITSUKOSHI
-KEIKYU DEPARTMENT STORE -KEIO DEPARTMENT STORE
-KINTETSU DEPARTMENT STORE
-MARUI
-ODAKYU DEPARTMENT STORE -PARCO
-SOGO & SEIBU
-TAKASHIMAYA
-TOBU DEPARTMENT STORE
-TOKYU DEPARTMENT STORE
<Lifestyle/Select Shop>
-BAROQUE JAPAN
-BEAMS
-COSME CLINIC
-ICL (Afternoon Tea)
-ITS'DEMO
-LOFT
-NEUVE A
-SANEI-INTERNATIONAL (NATURAL BEAUTY BASIC)
-SHIPS
-TOKYU HANDS
-VILLAGE VANGUARD
-WORLD
-STYLINGLIFE HOLDINGS (PLAZASTYLE) -SUN SMILE
<Online Shop / Catalogue Retailer>
-AMAZON
-AEON DIRECT
-BELLUNA
-CECILE
-DINOS
-GRAND MARCHE
-IKIIKI
-IMAGE
-JAPANESE CONSUMERS' COOPERATIVE UNION
-JIMOS
-JUPITER SHOP CHANNEL
-NISSEN
-PEACH JOHN
-QVC JAPAN
-SENSHUKAI
-SHADDY
<Drug Store>
-COCOKARA FINE
-MATSUMOTOKIYOSHI
-SUGI HOLDINGS
-SUNDRUG
-TSURUHA HOLDINGS
<Mass Retailer>
-AEON RETAIL
-CAINZ
-DON QUIJOTE
-FAMILYMART
-ITO-YOKADO
-SEVEN-ELEVEN JAPAN
-THE DAIEI
Merchandise Dept.
We are conducting negotiations with 6 organic cosmetics
companies. First we are planning to make an order for USD 20,000
for a special event and then orders for over USD 100,000 within
a year.
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SANYO SHOKAI
TORIDIA
Representative/Therapist
We made selection for skincare and bodycare products effective
for skin regeneration. After trying samples, we are planning to
make orders for USD 18,000 within a year.
International visitors – Buyers/Importers especially from other Asian countries
Seeking for the latest products and trends gathering here in Tokyo, many international buyers and
importers visit COSME TOKYO. Most exhibitors in 2013 said that they were able to conduct business
with international visitors as well, especially from other Asian countries such as Hong Kong, China,
Taiwan, Singapore, Thailand, Malaysia and so on.
Example of international retailers who visited COSME TOKYO 2013
Retailers – Buyers from various retailers in Japan
SOGO & SEIBU
Representative
After purchasing sample of anti-aging serum on-site, we are
considering order for USD 24,000 in a year. The show was very
fruitful to source products both for retail and for treatment.
ONLY for overseas exhibitors who do NOT have importers in Japan.
Extensive support services and more affordable package plans help you try and enter
the Japanese market. In addition, Show Management conducts special promotion
focused on this area to the huge database of importers/agents in Japan.
IDA RYOGOKUDO
COSME TOKYO's visitors also include managers and buyers
from [beauty/nail/hair salons], [spas, hotels], [clinics], etc. who
are looking for cosmetics for professional-use.
Store Business Dept.
We are planning a purchase for USD 60,000 within a year for
aroma and fragrance. Though we are an apparel company, we are
eager to source aroma products which match our brand image.
Hong Kong
-Sourcing Manager, THE DAIRY FARM GROUP
(Retail giant who has 3,000 shops worldwide)
-Director of E-Commerce, SA SA DOT COM
(Owner of the online shop of Sasa group, HK's top cosmetic shop)
-Sales Executive, Wholesale, WAI KIT COSMETICS COMPANY
(Long-established importer/exporter who deploys business in 6 countries)
-Executive Director, ISLINGTON ASIA
(Importer/exporter who has 23 shops in China, HK & Singapore)
China
-Manager, Import & Export dept., CHANGZHOU HIDAN INTERNATIONAL TRADE COMPANY
(Global trade company dealing in many brands from home and abroad)
-Deputy Director, C+D Center, C-BONS
(Dominant wholesaler who has developed business nationwide)
Taiwan
-President, GREENBARN ECO TECH.
(Leading importer/exporter who trades with 450 companies also in China & USA)
-VP, AMUN CORPORATION
(Major retailer who has 15 branches at high-end department stores)
Thailand
-Business Development Manager, KURON CORPORATION
(Major importer/exporter who has business with 1,000 companies)
-Product Manager, CLEAR NOSE
(Dominant importer/exporter/retailer with more than 1,000 partners)
Singapore
-Brands Sourcing Director, PACODIS
(Singapore's leading wholesaler/retailer)
Malaysia
-Marketing Manager, Marketing & Sourcing, GOLDEN CORNER
(Importer/wholesaler who has 320 shops and trades with major shopping malls, department stores, etc.)
-GM, LAPONIE MARKETING
(Importer/exporter who has business with over 200 companies nationwide and also in Singapore)
Philippine
-R&D Manager, TAO CORPORATION
(Wholesaler who has business with more than 200 companies nationwide)
❋ Invitation of Overseas Premium Buyers
by Show Management
Show Management invites powerful buyers and importers from Asian countries as
"Premium Buyers" and arranges meetings with exhibitors.
More than 100 meetings were arranged in 2013 and generated huge business opportunities.
THE DAIRY FARM GROUP
[Hong Kong]
We are satisfied with our visit to COSME TOKYO.
We had 12 meetings during the show and investment for more
than USD 500,000 in a year is expected.
PACODIS
[Singapore]
We are very satisfied. We conducted 15 meetings and found
interesting skincare products.
We are planning introduction as soon as possible after the show
with budget for more than USD 100,000.
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Extensive services/promotion to ma ximise your business opportunities
Match-making services/tools with powerful visitors
“Matching System” – Visitors Search Engine
Extensive pre-show promotion to bring visitors to your booth
FREE
Through “Matching System”, exhibitors can reach the visitors database consisting of 3,000* highly
motivated registrants. Their needs and budgets are revealed to you, as well as other information
(*expected)
such as company name, position, visiting dates, etc.
❋ How to use Matching System
1
□ Anti-aging
…
Search for your target
customers by selecting
products/services, etc.
□ Skincare
2
4
Check the visitors
information and
send appointment
requests.
Receive replies
fix appointments for
meetings at your booth!
FREE
“e-Guidebook” is an online show catalogue with
active appointment function, which enables
visitors to search exhibitors matching their needs
and request appointments. By showcasing your
products/services on it, you can maximise the
number and quality of visitors to your booth.
Serch
results
(image)
Select potential customers
from search results.
3
“e-Guidebook” ~Exhibitors/Exhibits Searching System~
Press Releases to deliver your information to major media
FREE
Show Management distributes press releases
including your product information to
approximately 5,000* editors/reporters in Japan
and worldwide. It enhances your chance to be
covered on media and helps your publicity.
(*expected)
<The system is subject to change.>
(image)
Meetings arranged with Premium Buyers
FREE
Show Management invites key buyers from top retailers and
importers in other Asian countries and arranges meetings with
exhibitors. More than 100 meetings were arranged in 2013.
Other Support Services
❋ VIP Guest Invitation System
You can invite your important customers with
special privileges and use them as incentives
to visit the exhibition and your booth.
Comments from exhibitors who used the service (2013)
MITOMO
PROPS
We are very satisfied with the service. Utilizing it, we got many
inquiries from Hong Kong, Singapore, Thailand, etc. We are
expecting sales for USD 30,000.
We are expecting to close deals with companies from Singapore and
Hong Kong. We scheduled a meeting with a major company from
Singapore. We would like to use the service again next year.
The party is highly appreciated by exhibitors as
an opportunity to build network with VIP
visitors and introduce their products in a
friendly atmosphere.
❋ Interpreter/Translator Agent
Introduction Service
Bilingual Signboards help you stand out in
the crowded aisles and lead your potential
customers to your booth.
FREE
ビジネス
パートナー求む
Looking for
Business Partners
新製品
公開中
❋ Special Discount for Hotels
Special discount rates for international
standard hotels close to the exhibition site
are available.
FREE
We are happy to welcome you as an exhibitor
and support your business expansion in Japan.
Contact Show Management
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❋ Bilingual Business Signboard
Order/Download Service
New Product
Preparing local language speakers at your
booth is highly recommended.
VIP Reception Party for networking
FREE
Email: cosme-tokyo@reedexpo.co.jp
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EXHIBITING INFORMATION
Exhibit at COSME TOKYO,
your best gateway to
the Japanese & Asian market!
—Japan's ONLY international exhibition specialised in COSMETICS
Octob e r 20 [ Mon ] – 22 [ We d ] , 2 014
Ven u e: Tokyo Bi g S i g h t , J a p a n
O rg a n i s ed b y : Re e d E x h i b i t i o n s J a p a n L t d .
D a t es :
Contact Show Management NOW for exhibiting
C o n cu rren t S h o w :
COSME TOKYO Show Management
Attn: Fumiko Ichikawa (Ms.) Megumi Yanai (Ms.)
Reed Exhibitions Japan Ltd.
18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan
WEB: www.cosmetokyo.jp/en/ TEL: +81-3-3349-8518 / FAX: +81-3-3349-8530 E-mail: cosme-tokyo@reedexpo.co.jp
A division of Reed Business
Registered in England, Number 678540
www.cosmetokyo.jp/en/