November 17th, 18th and 19th, 2011

November 17 th , 18 th and 19 th , 2011
-
Rua Augusta, Sao Paulo, Brazil
3
VisualTopology
Topology
Visual
By Miguel Petchkovsky, Curator of the Guerilla Video
The Video Guerrilla concept - conceived by artist, Visualfarm VJ and
founder Alexis Anastasiou, expresses a clear need for a contemporary
discourse when setting in motion relational processes whose individual
and collective experiences allude to an urban imaginary, disclosing an
artificial temporality, artistically represented and reproduced by new
technologies for projecting video images.
This project’s conceptual framework amounts to an open platform open
to contemporary creativity expressed in social activity taking place at
public spaces. There multi-shaped creative technological practices
interface with multiple formats and a broad urban audience, therewith
generating innovative flows of information, communication, training,
production, possibility and continuity.
Video Guerrilla therefore becomes a pragmatic reflection centered
in representative expressions of social and public spaces further to
contemporary artistic practices in new media, articulated with the
most recent languages and narratives of monumental image projection
technologies. It therefore catalyses and inspires a transversal flow of
ideas tangent to everyday experience and individual creativity, in spite of
its being positioned in a collective context.
In another instance, Video Guerrilla displays a creative, inclusive, urban,
sustainable attitude, conversely to the usual inner spaces used in artistic
practices, but instead referring to the city as an independent organism
in constant architectural change, further to social models which are
sometimes imperceptible to the common man.
Seen in these terms, the creative experience of Video Guerrilla belongs
to everyone, provided they act as renewing social agents, inspirers of this
modern artistic-technological context.
Objectives
Video
Guerrilla
Objectives
of of
Video
Guerrilla
Stimulate artistic production at public architecture of cities, reoccupying and re-appreciating the value of these spaces.
Daily promoting of art in the everyday lives of people and cities.
Stimulate free access further to cultural and artistic interchanges in the
visual arts and Videoart fields.
Continuous large format projections of works of different authors and
languages. ​​
Establish “Rua Augusta” as an urban culture and art center for the city
of São Paulo , thereby assisting in improving the street’s image and
self-esteem.
Offer support to organizations and associations in the Augusta area,
contributing with the location’s revitalization.
Anopen
opensky
skyart
art
gallery
An
gallery
Sao Paulo Art Critics Association - APCA
Sao Paulo Art Critics Association - APCA
In 2011, the Video Guerrilla project received the
“Best cultural initiative in the ​​visual arts area in
2011” awarded by APCA, Sao Paulo Art Critics
Association.
Video
Guerrilla
Open
Call
Award
Video Guerrilla Open Call Award
In 2011, the Video Guerrilla organization
awarded to Colombian artist Carmen Gil Vrolijk
(vanitaslibellum.wordpress.com e www.
retrovisormusic.com) , the Open Call VG 2011
prize, offered to artists registered in open calls, ​​
carried out through partner’s or Guerrilla
Video´s websites.
Press Highlights Highlights Press
Augusta Street
Augusta Street
The choice of “Rua Augusta” to stage Video
Guerrilla was deliberate since this has for a
long time been an icon of the city of Sao Paulo.
The street had its heyday as an economic
showcase in the 50´s and 60´s. In the 70s, 80s and
90s it underwent social decay, turning into a
location that housed prostitution and drug
sales. The street is currently a center of art
and urban culture, having been socially and
economically revitalized.
TIME-FRAME Space
TIME-FRAME Space
TIME-FRAME Space
TIME-FRAME Space
CURATOR
Miguel Petchkovsky
nimk.nl/blog/timeframe
Born in Angola, Miguel Petchkovsky is a multimedia
artist whose participation has been marked with projects
in over 20 countries from1999 to 2003. His works are
represented in private and international collections.
Further to being the “international ambassador” of Video
Guerrilla, the artist also curates in several countries,
such as the U.S.A, the Netherlands, South Africa,
Mozambique, Angola, Nigeria, Cameroon, Peru, Mexico
and Cuba.
Miguel Petchkovsky is also executive director and curator
of TIME_FRAME Foundation, in partnership with Mr.
Heiner Holtappels, former director of the Dutch Media
Art Institute, NIMK, headquartered in Amsterdam, the
Netherlands.
In Brazil, the artist has already acted as curator and
speaker in projects for the “Virada Cultural de SP”, “Video
Brazil Festival”, “Festival Oi Futuro” ( Festival Prog:Me
and Festival Lusovideografias [Portugal Videographers]),
Secretaria de Cultura de Porto Alegre (Porto Alegre
Cultural Department), Atelier Livre de Porto Alegre and
“Instituto Itau Cultural”.
Ana Barroso e Nuno Manuel Pereira
www.cinequanon.pt/ana-barroso
TIME-FRAME
Time-Frame No
Angela Stretch
http://www.laureateproductions.com.au/angela_stretch_2.html
Angie Bonino
www.videoartworld.com/beta/artist_182.html
Alexandra Dementieva
www.alexdementieva.org
minated Artists
space
Alex Fernandino
www.alexfernandino.net
Alex Villar
www.de-tour.org
Benoit Maubrey
www.benoitmaubrey.com
Brede Korsmo
www.bredekorsmo.com
TIME-FRAME
Time-Frame No
minated Artists
space
Caetano Dias
www.pipaprize.com/pag/artists/caetano-dias
Cesar Meneghetti
www.cesarmeneghetti.blogspot.com
Carla Chaim
www.carlachaim.com.br
Coletivo SinLogo
www.sinlogobr.com
TIME-FRAME
Time-Frame No
minated Artists
space
Carolina Redondo
www.carolinaredondo.com
Daniel Djamo
www.danieldjamo.blogspot.com
George Barber
www.georgebarber.net
Fernando Velazquez
www.blogart.com
TIME-FRAME
Time-Frame No
minated Artists
space
Frits Dijcks / Sander de Haas aka Topp & Dubio
www.topp-dubio.nl
Johana Moscoso
www.johanamoscoso.com
Karina Montenegro
www.livecinema.com.br/port/134,477
Ken Simpson
http://simpson-ken.blogspot.com.br
TIME-FRAME
Time-Frame No
minated Artists
space
Laura Gibellini
www.laurafgibellini.com
Laki Lazlo
www.cinetrip.hu
Lea Van Steen
www.leavansteen.com
Lucas Bambozzi
www.lucasbambozzi.net
TIME-FRAME
Time-Frame No
minated Artists
space
Nino Cais
www.galeriavirgilio.com.br/artistas/ninocais.html
TIME-FRAME
Time-Frame No
Marcelo Amorim
http://atelie397.com/equipe
Marcus Bastos
http://marginalialab.com/encontros/nov-09-marcus-bastos
Michael Petchkovsky
www.cosmo0.org
(Michael Petchkovsky foi curador dos artistas: Angela Stretch,
Peter McGuiness, Goran Tomic)
minated Artists
space
Patricia Danilidis Goldby
Peter McGuiness
http://petermcguiness.tripod.com
Peter Van Der Es
www.petervanderes.nl
Raquel Rosalen
www.rachelrosalen.com.br
TIME-FRAME
Time-Frame No
minated Artists
space
Raquel Schefer
www.raquelschefer.com
TIME-FRAME
Time-Frame No
Rafael Highraff
www.zippergaleria.com.br/artista.php?id=highraff
Ricardo Ferreiro aka Caur
www.juxtapoz.com/Features/spotlight-ricardo-ferreira-aka-caur
Recept Akar
www.magmart.it/videos.php?w =ba&a=773
minated Artists
space
Simone Michelin
www.simonemichelin.com
Sergio Bicudo
http://plus.google.com/109957771215256380640/posts
Teresa Paiva
www.teresapaiva.com
Tomas Pecha
www.visionaria.eu/eng/autori.php?idautore=2799&
nomeautore=Tomas_Pecha
TIME-FRAME
Time-Frame No
minated Artists
space
Valu Ribeiro
www.youtube.com/user/vribeiro100
Virginia de Medeiros
www.faladosconfins.com.br
TIME-FRAME
Time-Frame No
minated Artists
space
TAZ SPACE
TAZ
SPACE
(TEMPORARY
ARTISTIC ZONE)
(TEMPORARY ARTISTIC ZONE)
Artists nominated via OPEN CALL for TAZ Space in websites and
partner institutions.
TAZ space(t
emporary
artistic zo
ne)
Artists nominate
in websites and d via OPEN CALL for TAZ Spa
ce
partner institut
ions
Espaço TAZ
(Zona artís
temporária) tica
Artistas se
leciona
opencall em site dos para o Espaço TAZ atravé
s e instituições pa
s de
rceiras.
TAZ space(t
emporary
artistic zo
ne)
Artists nominate
in websites and d via OPEN CALL for TAZ Spa
ce
partner institut
ions
TAZ space(t
emporary
artistic zo
ne)
Artists nominate
in websites and d via OPEN CALL for TAZ Spa
ce
partner institut
ions
TAZ space(t
emporary
artistic zo
ne)
Artists nominate
in websites and d via OPEN CALL for TAZ Spa
ce
partner institut
ions
TAZ space(t
emporary
artistic zo
ne)
Artists nominate
in websites and d via OPEN CALL for TAZ Spa
ce
partner institut
ions
Taz Space
Taz Space
Ricardo Botini born in Sao Paulo, is a Professor with the Universidade Belas
Artes, producer and video maker. He has researched and worked with video
and digital media for over 15 years and has specialized in the relationship
between art and education and the universe of animation, cartoons and mega
urban projections.
TAZ space
Ricardo
Botini’s curators
hip.
TAZ space
Ricardo
Botini’s curators
hip.
IT’S NOON Space
IT’S NOON Space
Artists and students selected under the curatorship
via the itsNOON.net network.
IT’S NOON s
Artists and stud
ents selected un pace
vi
a the itsNOON.n
et network.
der the curators
hip
IT’S NOON s
Artists and stud
ents selected un pace
vi
a the itsNOON.n
et network.
der the curators
hip
IT’S NOON s
Artists and stud
ents selected un pace
vi
a the itsNOON.n
et network.
der the curators
hip
IT’S NOON s
Artists and stud
ents selected un pace
vi
a the itsNOON.n
et network.
der the curators
hip
IT’S NOON s
Artists and stud
ents selected un pace
vi
a the itsNOON.n
et network.
der the curators
hip
VisualfarmSpace
Space
Visualfarm
Visualfarm Space
Visualfarm Space
Selected Artists:
Visualfarm Creating team
Vj Alexis
Vj Alexandre Gonzalez
Vj Boca
Rafael Beck - Creation Director/Art
Felipe Kenji - Art Director/Animation
Gustavo Soares - Art Director/Animation
Romio Alencar - Art Director/3D Animation
Rodrigo Machado - Mapping/Interactivity
Danilo Packer - Concept Artist
Robson Checo - Concept Artist
Mariane Paoletti - Invited Artist
Rita Squilace - Art Assistant
Karina Chung - Animation Assistant
Suellen Ferraioli - Creation/Production Assistant
InteractionSpace
Space
Interaction
Video Guerrilla 2011 featured two special interaction
areas created by the Visualfarm team. Several
structures were set up where large numbers of people
were permitted to interact and directly play around
with those structures.
The People Magnifier
The People Magnifier
The “people magnifier” was our most
successful structure. With its simple
format, this structure directly touches
ordinary citizens’ self-esteem , playing
with the perception they have of their own
image, turning them into real everyday
“actresses and actors”, giving them the
power and opportunity to become Giants
for a moment.
Visualfarm:
Visualfarm:
Artininour
ourdna
dna
Art
Video Guerrilla is a project designed and performed by Visualfarm
which invests in projects that promote an encounter between ethics
and aesthetics, propped on socio-economic responsibility and
artistic practices. Visualfarm is a Brazilian producer, a pioneer in the
development of new projective languages. It is geared towards creating
customized solutions with the promoting of interaction among art,
culture and technology for its mission.
Formed by a group of artists, designers, VJs, animators and projection
engineers that have been working for years in Brazil, Visualfarm was
the first Brazilian producer to work using techniques such as Mapped
Projection or 3DMapping, and Virtual Graffiti. Its founder, Alexis
Anastasiou, is considered the first Brazilian VJ. In its eight years of
existence, the company has worked throughout Brazil, Europe, Latin
America and the USA.
In May 2011, Visualfarm was awarded “most innovative use of audiovisual
technology for external events” in the traditional American Prize
InfoComm/LSA, for “The World’s Biggest Hug” campaign, promoted by
The National Council of SESI, This campaign received silver medals in the
New York Festival and Clio Awards.
Official
Partners
Official
Partners
Holland
nimk.nl/nl//time-frame
facebook.com/TimeFrameFoundation
Norway
www.nabroad.org
France
www.lestudiomac.com
Canada
www.therevisedprojects.com
USA
www.v1b3.com
Australia
www.thegertrudeassociation.com
Spain
www.videoaktbiennal.com
Brazil
www.atelie397.com
www.itsnoon.com
Links
Links
Norway
www.wooloo.com
Thailand
www.arthubasia.org
China
www.bjartlab.com
N-MINUTES Festival Shanghai
www.aaa.org.hk/event_detail.
aspx?event_id=18498
Germany
www.platoon.org
Dinamarca
www.chamberarchive.org Portugal
www.egeac.pt
Rússia
www.cyland.ru
www.cyberfest.ru
www.ncca-spb.ru
Nigeria
www.vanlagos.org
Brazil
www.viradacultural.org
www.contradiccoes.net
USA
www.artsquare2012.org
www.bringtolightnyc.org
Sponsors
Sponsors
Prefeitura da Cidade de São Paulo
Sao Paulo State Department of Culture
São Paulo City Hall Sé Ward Office
CPPU – Comissão de Proteção à Paisagem Urbana
CET
ILUME - Departamento de Iluminação Pública
SAMORCC
Associação Bela Vista Social Club
www.casaraobrasil.org.br
Hotel Augusta Boulevard
Hotel Panamericano
Universidade Anhembi Morumbi
FAAP- Fundação Armando Álvares Penteado
Universidade Belas Artes
Universidade Mackenzie
PUC- Pontifícia Universidade Católica
SENAC
AVLAB - Centro Cultural da Espanha
USP- Universidade de São Paulo
UFRJ – Universidade Federal do Rio de Janeiro
Sponsorship
2011
Sponsorship
Edition
2011
Calvin Klein CK One
Edition
Acknowledgements
Acknowledgements
Ana Regina Bicudo e equipe da Voice Comunicação Institucional,
Ana Laura Castro, Anderson Willians e equipe de produção da
Visualfarm, Alex Trusty e equipe de promotoras e divulgadoras
Vídeo Guerrilha, Alusa Engenharia, Beth Guaraldo, Beto Lago e
equipe Sonique Bar, Bijari, Bruno Luiz da We Comunicação, Caio
Passarelli, Caur, Carla Chaim, Claudio Prado e familia, Claudine
Divits e equipe de atendimento da Visualfarm, Cássia Gennari e
equipe do Augusta Boulevard Hotel, César Meneghetti, Cristian
Bueno, CET (Antonio Sergio B. Devoraes, Lúcio Hideki Fugimoto,
Paulo Eduardo Pozzetti), Daniel Gonzalez e equipe
AVLab, Daniela Hanns, Desconstrução, Eduardo Schaydegger,
Embolex , Entre Produções, Fabio Hyppólito, Fernão Ciampa,
Fernando Salis, Filipe Grimaldi, Flavia Andreata, Geraldo Barbosa
e equipe do Hotel Panamericano, ILUME (Paulo Mílton Sássi
Jr.), Ivete Proença e equipe administrativa da Visualfarm, Ivan
Marcos Bismara e equipe Faap, Jose Mauro Gnaspini, Linda
da Silva Duarte, Lea van Steen, Lost Art Crew, Luana Budel,
Lucas Bambozzi, , Mariana Abbud, Margarida Pedroso da Silva,
Marcelo Amorim, Marcia Leite, Marcio Coelho, Marcos Jose
de Morais e equipe Faap, Marcos A. Roberto, Marcus Bastos e
equipe Puc, Manuel Santiago Ribeiro pela tradução do catalogo
para o inglês, Michael Petchkovsky, Manuela Guimaraes, Mario
Caixa do Lixo, Maria Lucia Selli, Milton Francisco Junior e equipe
Faap, Morgana de Campos Krauzer(Sub-Prefeitura da Sé),
Pamela Lopes, Patrícia Moran e equipe USP, Pedro Palhares,
Polise Moreira De Marchi e equipe Senac, Pozzi Trevs, Rafael
Corbella, Rafael Beck e equipe de criação da Visualfarm, Raquel
kogan, Rachel Rosalen, Rachel Caprara, Raquel M. Palis, Rafael
Highraff, Reinaldo Pamponet e equipe Itsnoon, Renato Vian da
We Comunicação, Ricardo Botini e equipe Mackenzie, Ricardo
Lalau, Sandra Miyazawa, Sergio Bicudo e equipe Puc, Sérgio
Basbaum, Selir Straliotto, Sergio Godoy e equipe Lab e Clash
Club, Silvio de Oliveira e equipe técnica da Visualfarm, Silvio
Passarelli e equipe Faap, Simone Coelho, Simone Michelin,
Sinlogo Crew, Tadeu Atuy, Teka Albuquerque, Time Frame Crew,
Tony Rufino, Vanessa Cordeiro Schaydegger, Valu Oliveira,
Virginia de Medeiros, VJ Boca, VJ Guga, VJ Laki Lazlo, We
Comunicação e equipe Calvin Klein, Wilton Azevedo.
Acknowledgements for Photographers
Acknowledgements for Photographers
Valente Willians, Wilson Camargo, Virginia de
Medeiros, Ricardo Botini e Flavio Melgarejo (Sopa de Pixel).
Special
Thanks
Thanks
Special
Special thanks to Miguel Petchkovsky e Jorge La Ferla all those
who frequent and work in Rua Augusta, property managers,
caretakers and especially the residents of Rua Augusta.
Technical Details:
Vídeo Guerrilha 2011
Vídeo Guerrilha 2011
Technical Details:
Conceived by:
Alexis Anastasiou
General Management:
Alexis Anastasiou e Dudão Melo
Assistant Director:
Vanessa Cordeiro Schaydegger
General Curatorship:
Miguel Petchkovsky
Production Coordination:
Anderson Willians
Production:
Manuela Guimarães, Paulo Almeida e Vinicius Cavarzeri
Technical Coordination:
Silvio de Oliveira
Assistant Technicians:
Daniel Oliveira, Hélio Xavier, Jonathas Ferreira da Purificação,
Leonardo Rosa dos Anjos, Mac Gregore dos Santos, Miguel A.
P. de Souza, Paulo Rogerio de Oliveira, Pedro Fossati, Sandro
Ramos, Sergio Hernan Cordova, Sergio Mazzarino, Thiago
Henrique Lana, Tony Rufino e Willian de Jesus.
Equipment Coordination:
Juliana Tyeme
Artistic Coordination:
Rafael Beck
Artistic Team Visualfarm:
Alexandre Gonzalez, Boca, Danilo Packer, Felipe Kenji, Gustavo
Soares, Karina Chung, Mariana Paoletti, Rita Squillace , Ross
Checo, Romio Alencar, Rodrigo Machado, Suellen Ferraioli.
Promotion Coordination:
Alex Trusty
Press:
Voice Comunicação Institucional
Idealization and execution:
Visualfarm Produções Visuais
www.visualfarm.com.br
Planning and Executing
Planning and Executing