5newon - Redken Professional

5
NEW ON
JANUARY 2011
PROMOTIONS
TH
NEW
HAIRSPRAY
COLLECTION
Put Redken In the SPOTLIGHT AND INCREASE RETAIL SALES
boost your business with color camo
GET INSPIRED. BE PART OF IT.
REDKEN.COM
FASHION.
SCIENCE.
INSPIRATION.
BE PART OF IT!
Happy New Year from Redken! We’re ready to help you
make 2011 your best year yet by bringing you the tools,
resources and education you need to learn better, earn
better and live better.
To start off the year, we’ve updated and expanded our
Hairspray Collection, with amazing new products,
fresh new fragrances and added benefits. You’ll boost
retail sales when your clients see the amazing styles they
can achieve with these new products!
We also encourage you to become a Redken Certified
Haircolorist or Redken Certified Design Stylist in
2011. These prestigious titles have helped over 2,500
salon professionals worldwide take their business
and creativity to the next level. See page 12 for more
information and upcoming class dates.
Here’s to a successful, profitable 2011!
Very truly yours,
Karen Fuss-Zipp
Vice President,
General Manager
Redken 5th Avenue NYC
COVER MODEL’S HAIRCOLOR:
GLOBAL APPLICATION:
2 oz. (60 ml) 4Br Color Fusion
2 oz. (60 ml) 20 vol. Pro-oxide Cream Developer
2
“
Having a
versatile range
of hairsprays
at my fingertips
is key to the
looks I create at
Fashion Week,
whether I need
to secure a
sculpted updo,
hold natural
waves, or
create a glossy,
lacquered
finish.”
–Guido,
Redken Creative
Consultant
NEW HAIRSPRAY COLLECTION
ELEVATE YOUR HAIRSPRAY EXPERIENCE
Work, shape and finish flawlessly with Redken’s NEW Hairspray collection, now with
antioxidants for color protection and a fresh new fragrance. Featuring NEW fashion work 12
and NEW pure force 16. Runway style, everyday. Only with Redken Styling.
THE HAIRSPRAY COLLECTION INCLUDES:
NEW fashion work 12
versatile working spray
Do it all with this
versatile spray for
working, shaping and
finishing styles
flawlessly.
NEW pure force 16
non-aerosol fixing
spray
Add lasting control and
spectacular shine, with
a fine mist that dries in
a flash.
quick dry 18
instant finishing spray
Control and complete
any style with healthy
shine and a firm,
no-fuss finish. Same
great formula – a stylist
favorite for the last
10 years!
NEW & IMPROVED
forceful 23 super
strength finishing spray
Finish styles with
ultimate strength, lasting
lift, shape memory and
frizz-free shine. Now
with a fresh new scent!
SALON OFFER
STYLIST OFFER
PURCHASE
12 Redken Hairsprays (mix and match)
PURCHASE
2 Redken Hairsprays at 20% off
RECOMMENDED MIX:
3 NEW fashion work 12 11 oz.
3 NEW pure force 16 6.7 oz.
3 quick dry 18 11 oz.
3 NEW & IMPROVED forceful 23 11 oz.
CHOOSE FROM:
NEW fashion work 12 11 oz.
NEW pure force 16 6.7 oz.
quick dry 18 11 oz.
NEW & IMPROVED forceful 23 11 oz.
WHILE SUPPLIES LAST
WHILE SUPPLIES LAST
RECEIVE FREE
1 Salon Kit including mini hairsprays
Salon Price
Stylist Price
OPEN STOCK
PRODUCT
SIZE
NEW fashion work 12
11 oz.
NEW fashion work 12
2 oz.
NEW pure force 16
6.7 oz.
NEW pure force 16
1.7 oz.
quick dry 18
11 oz.
quick dry 18
2 oz.
NEW & IMPROVED
forceful 23
11 oz.
NEW & IMPROVED
forceful 23
2 oz.
SALON KIT
INCLUDES:
3 NEW fashion work 12 2 oz.
3 NEW pure force 16 1.7 oz.
3 quick dry 18 2 oz.
3 NEW & IMPROVED forceful 23 2 oz.
1 Mini Display
1 Easel Card
1 Styling Collection Look Book
FREE
GIFT
FREE
GIFT
FREE
GIFT
FREE
GIFT
PROMOTION SUPPORT CHECKLIST
Visit RedkenEducationOnDemand.com for in-depth product knowledge about the NEW Hairspray collection.
Use your Styling Look Book to get clients inspired about the amazing looks they can create with Redken Styling!
SALON
PRICE
SRP
PUT REDKEN IN THE SPOTLIGHT,
& BOOST RETAIL SALES!
Jumpstart retail sales with this exciting promotion! When you purchase a selection of best-selling Redken Haircare
and Styling products, you’ll receive easel cards showcasing the amazing editorial credits Redken products receive.
When your clients see that editors of top fashion and beauty magazines recommend Redken, they’ll be even more
motivated to make a purchase!
MAKE THE MOST OUT
OF REDKEN’S EDITORIAL
COVERAGE!
› Display the small easel cards on
SALON OFFER
your retail shelves, next to the
corresponding products.
PURCHASE
9 Redken Haircare and Styling products at 25% off (mix and match)
CHOOSE FROM:
STYLING:
HAIRCARE:
Aerate 08 2.3 oz.
Blown Away 09 5 oz.
Layer Lift 07 5.7 oz.
Sheer Straight 06 3.4 oz.
Velvet Gelatine 07 3.4 oz.
Structure Wax 17 1.7 oz.
Wax Blast 10 4.4 oz.
Fresh Curls Spring Mousse 5.4 oz.
Real Control Slim Supreme 3.4 oz.
Color Extend Rich Recovery 8.5 oz.
Blonde Glam Color Enhancer
Rich Vanilla 8.5 oz.
Blonde Glam Color Enhancer
Pure Platinum 8.5 oz.
Time Reset Corrective Defense 3.2 oz.
› Display the large easel card in your
waiting area so clients can see the
prestigious press mentions Redken
had in 2010.
RECEIVE FREE:
1 Salon Kit including:
1 Body Full Instant Bodifier 5 oz.
1 Large Easel Card
4 Small Easel Cards
Stylist Price*
› Make sure your salon is listed on
Redken.com’s salon locator—potential clients use it to find products they see
in magazines!
*Exact price/value depends on products purchased
January 2011 \ Promotions
5
DISCOVER
REDKEN RETAIL
Are you a long-time Redken Haircolor user who’s never experienced our Retail products?
Now’s the perfect time! When you purchase any 12 Shades EQ shades, you’ll receive a free
retail size shampoo or conditioner!
Visit Redken.com to learn more about our Retail products – you can also go to
RedkenEducationOnDemand.com to watch FREE product knowledge videos about our
Haircare and Styling collections.
SALON OFFER
PURCHASE
12 Shades EQ 2 oz. shades
RECEIVE FREE
1 Shampoo 10.1 oz. OR 1 Conditioner 8.5 oz.
CHOOSE FROM:
Color Extend
All Soft
Salon Price
BONUS OFFER
PURCHASE
18 Shades EQ 2 oz. shades
Salon Price
6
RECEIVE FREE
1 Shampoo 10.1 oz.
1 Conditioner 8.5 oz.
CHOOSE FROM:
Color Extend
All Soft
BLEND AWAY HIS GRAY,
INCREASE YOUR PROFITS!
Color Camo 5 minute custom gray camouflage has everything you need to take your
men’s color business to the next level, including quick processing time, easy application
low maintenance results, versatile coverage options, and more! Color Camo was also
named “Best Men’s Haircolor” in 2010 Launchpad Magazine’s Readers Choice Awards.
Encourage your male clients to blend away gray by offering a FREE Redken For Men
grooming gift with every Color Camo service!
SALON OFFER
PURCHASE
6 Color Camo shades
(mix and match)
RECEIVE FREE
4 Client Redken For Men
Grooming Kits
1 Color Camo free gift tent card
CLIENT OFFER
PURCHASE
1 Color Camo service
RECEIVE FREE
1 Redken For Men Grooming Kit including:
1 Redken For Men Go Clean mini
1 Redken For Men Grip Tight mini
Salon Price
“
Color Camo keeps my clients coming back to maintain their
sharp, confident look– it’s a great sales booster! Use the
consultation to create a customized haircolor plan just for him
and guarantee more revenue for you. ”
–Jenny Balding,
Redken For Men
Consultant
PROMOTION SUPPORT CHECKLIST
Visit Redken.com/MyBusinessToolbox to order postcards to let clients know about this great offer!
January 2011 \ Promotions
7
SAVE 20% ON SCALP RELIEF DANDRUFF CONTROL SHAMPOO
Did you
know that dandruff is often at its worst during the winter? Help your clients relieve dandruff and its symptoms with Scalp Relief Dandruff Control Shampoo!
Dandruff Control
Hydro-Zone System
• Leaves scalp hydrated, clarified and relieved
Pyrithione Zinc
DANDRUFF
CONTROL
INGREDIENTS:
• Fights, eliminates and
controls dandruff, TECHNOLOGY/KEY
flaking, itching and irritation
ng, itching and irritation
Dandruff Control
Hydro-Zone System
SALON OFFER
CLIENT OFFER
PURCHASE
Scalp Relief Shampoo 10.1 oz. at 20% off
PURCHASE
Scalp Relief Shampoo 10.1 oz. at 20% off
Salon Price
Client Price
• Leaves scalp hydrated, clarified and relieved
uff Control
one SystemPyrithione Zinc
• Fights, eliminates and controls dandruff, flaking, itching and irritation
hydrated, clarified and relieved
e Zinc
ates and controls dandruff, flaking, itching and irritation
RELIEVE AND CLARIFY
Pyrithione Zinc
RELIEVE AND CLARIFY
COMBAT
Hydro-Zone System
Pyrithione Zinc
Pyrithione
Zinc:Lavender
Fights
and controls
Pyrithionedandruff
Zinc
Glycerin
Extract
Pyrithione Zinc
nder Extract
thes & clarifies
• fights & helps eliminate dandruff
• hydrates
GET INSPIRED. BE PART OF IT.
• fights & helps eliminate dandruff
• soothes & clarifies
HYDRO-ZONE SYSTEM: Hydrates, clarifies
and
rebalances the scalp
and maintains its
RELIEVE AND CLARIFY
COMBAT
moisture
equilibrium. Pyrithione Zinc
Hydro-Zone
System
REDKEN.COM
GET INSPIRED. BE PART OF IT.
REDKEN.COM
COMBAT
e System
RELIEVE AND CLARIFY
Glycerin:Pyrithione
Hydrates
scalp
Zinc
Glycerin
• hydrates
Lavender Extract
• soothes & clarifies
Pyrithione Zinc
• fights & helps eliminate dandruff
Lavender Extract: Soothes & clarifies
GET INSPIRED. BE PART OF IT.
in
Lavender Extract
tes
• soothes & clarifies
Pyrithione Zinc
REDKEN.COM
• fights & helps eliminate dandruff
GET INSPIRED. BE PART OF IT.
REDKEN.COM
JOIN THE CLUB
BECOME A CLUB 5TH AVENUE ELITE SALON!
Club 5th Avenue Elite salons enjoy special perks and privileges as a reward for their loyalty, including:
›
›
›
›
›
4 club points for every $1 spent
Exclusive previews of new products
In-salon education
Listed first on Redken.com’s salon locator
2 complimentary tickets to the Redken Symposium, including V.I.P seating at the Grand Opening celebration
and in all classrooms
To qualify as a Club 5th Avenue Elite salon, you must maintain $12,500+ in quarterly purchases
($50,000 annual minimum) and use Redken brands exclusively in the following categories:
Haircolor, Texture, Haircare, Men’s and Styling
WANT TO LEARN MORE?
Contact your Redken Sales Consultant, call the Redken Salon Care Department at 800-542-7256 or
visit Redken.com/C5A!
8
SNEAK PREVIEW!
1ST QUARTER 2011 REWARD KITS
(JANUARY 2011 – MARCH 2011)
The 1st quarter reward kits will help you boost your
business and express your creativity, with fashion
and editorial inspiration from The Inspiring World
of Redken!
HAIRCOLOR REWARDS PROGRAM
DID YOU GET YOUR 4th QUARTER
REWARD KIT?
If you purchased over $1,000 of Redken Haircolor in the past 3 months, be on the lookout
for your 4th quarter reward kit!
The 4th quarter reward kits feature a wealth of materials to help you build business and
advance your education, including backbar products, packettes for client sampling,
Redken Education On Demand offerings, and the 365 Days of Color Calendar.
Stay on TRack with the
365 Days of Color Calendar
Use the 365 Days of Color Calendar to track
your purchases, so you can stay on target for
a year’s worth of rewards in 2011! Here’s how:
Option 1: Dollar Amount
Option 2: tubes/bottles
Color Fusion/ Cover Fusion:
Color Fusion/ Cover Fusion:
Shades EQ:
Shades EQ:
Color Gels:
Color Gels:
MONTHLY TOTAL:
MONTHLY TOTAL:
Option 1:
Option 2:
Track the dollar amount
spent on each purchase
Haven’t heard about Color Advantage yet? Visit Redken.com/ColorAdvantage or talk
to your Redken Sales Consultant for details!
Track the number of bottles/
tubes and multiply by the price
January 2011 / Promotions
9
REDKEN HAIRCOLOR EXCLUSIVE
CONVERSION PROGRAM –
EVEN BETTER IN 2011!
The right haircolor makes all the difference in growing your
salon’s business! This year, make sure you’re using the best
Redken Haircolor brands for your mix of clientele. It’s now
even easier to introduce Redken Haircolor into your salon.
PROGRAM FEATURES:
› RETAIL SUPPORT
› CONVENIENT EDUCATION
› CUSTOM BUSINESS PLAN
ASK YOUR REDKEN SALES CONSULTANT
FOR DETAILS!
10
UPCOMING REDKEN PROMOTIONS
RETAIL
PROMOTIONS
JANUARY
FEBRUARY
Watch for the latest additions to the
Redken Hairspray Collection: Fashion
Work 12 and Pure Force 16!
Get loose. Stay flexible. Be on the lookout
for a NEW Redken For Men styling
product!
Boost retail sales with “Redken in
the Spotlight,” a promotion
showcasing Redken’s great
editorial mentions.
Boost business with our sampling
promotion!
20% off Scalp Relief Dandruff
Control Shampoo.
SERVICE/
BACKBAR
PROMOTIONS
Try Redken Haircolor and take advantage
of the new and improved Haircolor Exclusive
Conversion Program!
YOUR SALON
MEETING
Encourage your staff to visit
RedkenEducationOnDemand.com for
in-depth knowledge on our NEW Hairspray
Collection.
Capture your male clients’ attention by
offering a FREE Redken For Men gift with
their Color Camo service.
MARCH
Redken leads the way in innovation once
again with a NEW Haircare collection
for thinning hair!
Haircare Duo prepacks with a FREE
sample!
Get ready for spring with a NEW waterresistant haircare product.
Let clients know about one of Redken For
Men’s best-sellers, grip tight holding gel. Time Reset At-Home Porosity Filler
Receive FREE samples with the purchase of Kits now available for retail!
6 full-size products!
Our new ongoing Retail Sampling
Program starts this month – get rewarded
Look for a great offer on our Style
for your Haircare and Styling purchases
Connection line from Redken Styling.
with client samples!
Look for Redken’s latest haircolor collection,
Gold Rush, featuring three NEW Cover
Fusion shades. Plus, get a chance to win
free tickets to The Redken Exchange for an
exclusive Gold Rush class!
Get ready for a new program to help
you discover Redken’s Education
Platform and brand your salon with
Redken Color Gear.
Demonstrate the NEW Gold Rush
techniques at your salon meeting to get
stylists inspired and re-energized. It’s the
perfect service to offer haircolor clients
during their consultations!
Review the materials included in the
intro kit and visit
RedkenEducationOnDemand.com
to learn more about our innovative NEW
Haircare collection for thinning hair!
ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.
January 2011 \ Promotions
11
SET YOURSELF APART!
THE REDKEN EXCHANGE
2011 SESSION CALENDAR
COLOR SESSIONS »
Color 911
July 18 – 19, September 26 – 27
Color 911: The Next Dimension October 24 – 26
Color and Know Why February 14 – 17, March 14 – 17, April 11 – 14, May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17
Coloring Out of Your Mind February 21 – 23, April 18 – 20, June 20 – 22, August 15 – 17, October 17 – 19
December 5 – 7
Mixing It Up… Formulation February 28 – March 2 , June 27 – 29, September 19 – 21, November 28 – 30
DESIGN SESSIONS »
Cut and Know Why February 14 – 17, March 14 – 17, April 11 – 14, May 9 – 12, June 13 – 16, July 11 – 14,
August 8 – 11, September 12 – 15, October 10 – 13, November 14 – 17
Cutting Over the Top
February 21 – 23, April 18 – 20, June 20 – 22, August 15 – 17, October 17 – 19,
December 5 – 7
Cutting with Sam + Chris Diagnostic Design January 31 – February 1, May 16 – 17, October 31 – November 1
February 28 – March 2, June 27 – 29, September 19 – 21, November 28 – 30
January 31 – February 2, March 28 – 30, May 23 – 25, July 25 – 27,
September 26 – 28, October 24 – 26
Everything’s Included 2 February 7 – 9, March 21 – 23, April 25 – 27, June 6 – 8, August 1 – 3, October 3 – 5
Full On Curls
March 21 – 23, August 22– 24
COMBO SESSIONS »
Everything’s Included Total Design & Color Immersion
August 29 – September 1
March 28 – 30, August 1 – 3
SPECIALTY SESSIONS »
Best Blondes Dressing the Bride
Finish and Know Why
July 18 – 20
June 6 – 8
Just Cut the Darn Thing
July 25 – 26
Red Retention
Session Skills and Photo
Shapes & Shadows
April 25 – 27
May 23 – 24
March 7 – 9, October 3 – 5
March 7 – 8
To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.
12
Redken knows that there are salon professionals who
have an amazing gift for color and design. To recognize
and reward these artists, and help them promote
their exceptional skills, we offer Redken Haircolor
Certification and Redken Design Certification.
These prestigious programs have certified over 2,500
salon professionals worldwide. After you become a
Redken Certified Haircolorist or Redken Certified
Design Stylist, other salon professionals and your
clients will respect your expertise and view you as a
design authority. You will be able to use this prestigious
title to highlight your status and expand your business.
Benefits of being Redken Certified include a special
listing on Redken.com and your own personal profile
page, a certificate to display in your salon, logo usage
rights to promote your status and much more! We
encourage you to be part of it!
REDKEN HAIRCOLOR CERTIFICATION » March 18-20, September 16-18
REDKEN DESIGN CERTIFICATION »
April 15-17, October 14-16
April 4 – 6
Gray Matters
Platform Artistry
BECOME A
REDKEN CERTIFIED
hairCOLORIST
OR DESIGN STYLIST
LOG-ON TO REDKEN.COM OR CALL
1-888-REDKEN4 FOR MORE INFORMATION
AND TO REGISTER.
FIRST MONTH SUBSCRIPTION FREE ON
REDKEN EDUCATION ON DEMAND
Enter the code PERSONALFREE* at checkout to receive a one-month subscription to RedkenEducationOnDemand.
com. It’s a great resource to inspire your staff, train new stylists, improve your skills, prepare for the Redken
Certified Haircolorist and Design Stylist exams, and more!
CHECK OUT THESE VIDEOS AND MANY MORE!
WIN A NINTENDO
WII AND A “BUSY
SCISSORS” GAME!
Redken has partnered with Nintendo™ to
create “Busy Scissors,” a new game for
Nintendo Wii™ and Nintendo DS™! The game
takes place in a Hollywood-based salon and
allows users to cut, color, blow–dry and style
– all in a quest to advance their reputation and
their careers. Enter to win your own copy and
gaming unit!
Grand Prize
HAIRCOLOR
DESIGN
FINISHING
Redken Certified Haircolorist Workshop
Redken Design Certification Workshop
Classic Chignon
1 Grand Prize winner will
receive a Nintendo Wii™ Unit
and the Redken-sponsored
Nintendo Wii™ Busy Scissors
Game.
Second Prize
BUSINESS BUILDING
BUSINESS BUILDING
PRODUCT KNOWLEDGE
360˚ View: Creating Client Loyalty
Bruised Color
Cover Fusion
5 Second Prize winners will
receive a Nintendo DS Unit
and the Redken-sponsored
Nintendo DS Game
“Busy Scissors”
Visit RedkenEducationOnDemand.com for more information!
Redken Education On Demand
is now even more affordable!
Subscription Packages start at
just $19.99 per month.
Enter today at Redken.com/BusyScissors
*Offer valid until February 28, 2011. Valid only for Personal Monthly subscriptions. One subscription per account. Subscription can be cancelled at anytime.
January 2011 \ Promotions
13
STAY CONNECTED WITH REDKEN!
Follow us on Twitter and become our fan on Facebook to get the latest news from Redken, and to hear about special offers,
giveaways and contests!
ENTER TO WIN ONE OF 100 NEW FASHION WORK 12 VERSATILE WORKING SPRAYS!
TWO WAYS TO WIN:
1.
Follow @Redken5thAve on Twitter and then
mention #redkendealsheet in a tweet.
Product List
Product
HAIRCARE
Shampoos (+)
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color
Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing
Cream, Real Control, Smooth Down, Time Reset
_
1.7 oz.
50
10.1 oz.
12
_
Liter
12
_
Gallon
4
_
Conditioners (+)
2.
Visit facebook.com/redken to become a fan and
mention “Redken Deal Sheet” on the Redken
Facebook wall.
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,
Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset
1 oz.
100
8.5 oz.
12
Liter 12
Gallon
4
_
_
_
_
Treatments
All Soft Heavy Cream super treatment
1 oz.
100
8.5 oz.
12
All Soft Gold Glimmer perfecting shine treatment
1.7 oz.
24
Blonde Glam Color Enhancer Perfect Platinum
1.7 oz.
50
8.5 oz.
12
Blonde Glam Color Enhancer Rich Vanilla
8.5 oz.
12
Blonde Glam Dream Whip protective softening mousse
5.4 oz.
12
Body Full Instant Bodifier volumizing foam
5 oz.
12
Body Full Volume Amplifier thickening lift spray
1.7 oz.
40
5 oz.
12
Clear Moisture Instant Polishing Prep leave-in cutting
and detangling lotion
4.2 oz.
12
Color Extend Rich Recovery protective treatment
1 oz.
100
8.5 oz.
12
Color Extend Total Recharge inner hair fuel
5 oz.
12
Color Extend Shine Enrich protective shine serum
1 oz.
100
3.4 oz.
12
Color Extend Sun After-Sun Mask
8.5 oz.
12
Color Extend Sun Solar Screen SPF 12
5 oz.
12
Color Extend Sun Sparkling Shield leave-in smoother
5 oz.
12
Extreme Anti-Snap leave-in treatment
1.7 oz.
24
8.5 oz.
12
Extreme Deep Fuel durable strengthening treatment
(Box of 5 x .68 oz.)
12
Extreme CAT Treatment protein reconstructing treatment
5 oz.
12
Extreme Iron Repair heat activated protector
1 oz.
24
5 oz.
12
Extreme Rescue Force fortifying treatment
8.5 oz.
12
Fresh Curls Spring Mousse leave-in anti-frizz activator
for lazy curls
5.4 oz.
12
Fresh Curls Curl Recovery intensive rinse-out mask
1 oz.
24
8.5 oz.
12
Fresh Curls Curl Refiner leave-in anti-frizz detangler
8.5 oz.
12
Fresh Curls Curl Boost scrunching spray gel
8.5 oz.
12
Real Control Intense Renewal super moisturizing mask
1 oz.
100
8.5 oz.
12
Real Control Crema Care daily nourishing styling treatment
1.7 oz.
24
8.5 oz.
12
Real Control Slim Supreme slimming serum*
1 oz.
75
3.4 oz.
12
Real Control Mineral Elixir dazzling smoothing oil
4.4 oz.
12
Real Control Overnight Treat night recovery
3.4 oz.
12
(continued)
14
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Texture
Real Control Thermal Resist inner hair repair
5 oz.
12
Smooth Down Butter Treat smoothing treatment
1.7 oz.
24
8.5 oz.
12
Smooth Down Detangling Cream leave-in smoother
1.7 oz.
24
8.5 oz.
12
Smooth Down Heat Glide protective smoother
5 oz.
12
Time Reset Youth Revitalizer
1 oz.
100
8.5 oz.
12
Time Reset Corrective Defense
3.2 oz.
12
Time Reset At-Home Porosity Filler Kit
4 x 0.5 oz
12
Time Reset Client Kit
6
Pre Art
Liter
12
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Redken Chemistry
Color Extend Shot Phase
16.9 oz. (1/2 Liter)
12
Extreme Shot Phase
16.9 oz. (1/2 Liter)
12
Clear Moisture Shot
16.9 oz. (1/2 Liter)
12
Smooth Down Shot Phase
16.9 oz. (1/2 Liter)
12
All Soft Shot Phase
16.9 oz. (1/2 Liter)
12
Real Control Shot Phase
16.9 oz. (1/2 Liter)
12
Time Reset Filler Shot Phase
7.6 oz.
12
Shot Phix 3.5 pHix pHase sealer
8.5 oz.
12
Shot Phix 5.5 pHix pHase sealer
8.5 oz.
12
Redken Chemistry “Try Me Kit”
4
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STYLING
Straight
Sheer Straight 06 lightweight straightening gel
1 oz.
100
3.4 oz.
12
Align 12 protective straightening lotion
1 oz.
100
5 oz.
12
Power Tame 16 intense straightening balm
5 oz.
12
_
_
_
_
_
Shine
Glass 01 smoothing serum
2 oz.
48
4 oz.
12
Outshine 01 anti-frizz polishing milk
1 oz.
100
3.4 oz.
12
Vinyl Glam 02 mega shine spray
3.4 oz.
24
Styling
_
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Curl
Soft Spin 05 curl-enhancing gel
5 oz.
12
Ringlet 07 curl perfecting lotion
1 oz.
100
6 oz.
6
Curl Wise 14 curl defining cream
5 oz.
12
_
_
_
_
Satinwear 02 ultimate blow-dry lotion
1 oz.
24
5 oz.
12
Iron Silk 07 ultra straightening spray
8.5 oz.
12
Blown Away 09 protective blow-dry gel
1 oz.
100
5 oz.
12
1/2 Liter
12
Spray Starch 15 versatile ironing spray
5 oz.
12
Hot Sets 22 thermal setting mist
5 oz.
12
1/2 Liter
12
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Hairsprays
Workforce 09 flexible volumizing spray
2 oz.
24
11 oz.
12
Headplay 12 pliable working spray
8.5 oz.
12
Fashion Work 12 versatile working spray*
2 oz.
24
11 oz.
12
Pure Force 16 non-aerosol fixing spray*
1.7 oz.
24
6.7 oz.
12
Quick Dry 18 instant finishing spray**
2 oz.
24
11 oz.
12
Forceful 23 super strength finishing spray**
2 oz.
24
11 oz.
12
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Matte Sponge 05 rugged texturizer
1.7 oz.
12
Velvet Gelatine 07 cushioning blow-dry gel
3.4 oz.
12
Wool Shake 08 gel-slush texturizer
5 oz.
6
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Cleanse acid balanced cleansing bar
5.3 oz.
36
Mint Rush invigorating hair and body wash
6.8 oz.
12
Haircolor Maintenance
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Color Thickener
4 oz.
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TEXTURE
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Acid Waves
Creative Curl
Inner Secret
Alkaline Waves
Vector Plus
Vector Plus Extra Body
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Color Camo
2 oz.
36
Pro-Oxide Cream Developer 10v
Liter
6
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Developers
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Haircolor Collection Kits
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Shades EQ Equalizing Conditioning Color Gloss & Color Kickers
2 oz.
36
Shades EQ Crystal Clear
16 oz.
12
Liter
6
Color Fusion Advanced Performance Color Cream& Hi-Fusion**
2.1 oz.
36
Cover Fusion Low Ammonia 100% Coverage Color Cream**
2.1 oz.
36
Color Gels Permanent Conditioning Haircolor & Fashion Gels
2 oz.
36
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HAIRCOLOR
Haircare
Haircolor
Shades EQ
Salon Intro Kit
Stylist Trial Kit
Color Fusion
Salon Intro Kit**
Stylist Trial Kit**
Color Gels
Salon Intro Kit
Stylist Trial Kit
REDKEN FOR MEN
Clean Spice 2-in-1 conditioning shampoo
10 oz.
12
Liter
12
Mint Clean invigorating shampoo
10 oz.
12
Liter
12
Cool Finish invigorating conditioner
10 oz.
12
Liter
12
Densify texturizing shampoo
10 oz.
12
Go Clean daily care shampoo
10 oz.
12
Liter
12
Finish Up daily weightless conditioner
10 oz.
12
Liter
12
Mint Fix sweat-resist gel
5 oz.
12
Stand Tough extreme gel
5 oz.
12
Grip Tight holding gel
5 oz.
12
Get Groomed finishing cream
5 oz.
12
Work Hard molding paste
3.4 oz.
12
Mint Shape forming paste
3.4 oz.
24
Disrupt fiber gum
4.6 oz.
12
Outplay texture putty
3.4 oz.
24
High Rise hard wax
1.7 oz.
12
Maneuver working wax
3.4 oz.
24
Polish Up pomade
3.4 oz.
24
Shine Form defining wax
2.5 oz.
12
Skin/Body care
Heat Styling
Style Connection
Volume
Thickening Lotion 06 body builder
5 oz.
12
1/2 Liter
12
Rootful 06 root lifting spray
8.5 oz.
12
Layer Lift 07 length elevating spray-gel
5.7 oz.
12
Full Frame 07 protective volumizing mousse
2 oz.
24
8.5 oz.
12
Aerate 08 bodyfying cream-mousse
2.3 oz. net wt.
12
Contour 08 shaping lotion
8.5 oz.
12
Guts 10 volume spray foam
2 oz.
24
10.58 oz.
12
Water Wax 03 shine defining pomade
1.7 oz.
12
Rewind 06 pliable styling paste
.75 oz.
144
5 oz.
12
Wax Blast 10 high impact finishing spray-wax
2 oz.
24
4.4 oz.
12
Rough Paste 12 working material
.75 oz.
144
2.5 oz.
12
Hardwear 16 super strong gel**
8.5 oz.
12
1/2 Liter
12
Structure Wax 17 classic styling wax
1.7 oz.
12
1
4
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1
4
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1
4
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Color Gels Developer 10v, 20v, 30v, 40v
Liter
6
Pro-Oxide Cream Developer 10v, 20v, 30v, 40v
16 oz. (20v only)
12
Liter
6
Shades EQ Processing Solution
Liter
6
Lighteners
_
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Blonde Icing Conditioning Cream Developer 20v, 30v, 40v
Liter 6
_
Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia
17.6 oz.
6
_
Blonde Icing Conditioning Cream Lightener — Ammonia-Free
17.6 oz.
6
_
Blonde Dimensions Dust-Free Conditioning Lightener
8 oz.
12
_
32 oz.
6
_
Lift 5/15 Highlifting Cream
1 oz.
72
_
Lift 5/15 Highlifting Booster
21.1 oz.
12
_
Up To 7 De-Dusted Lightener
16 oz.
12
_
32 oz.
6
_
12
_
24
24
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24
24
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SALON GEAR
Color Gear
Salon Basics
Tint BowlN.A.
Wide Brush/Long BristlesN.A.
Wide Brush/Short BristlesN.A.
Narrow Brush/Long BristlesN.A.
Narrow Brush/Short BristlesN.A.
Applicator BottleN.A.
Measuring CupN.A.
Organizer Tray CreamN.A.
(Regular–holds 42)
Organizer Tray Cream
(Mini–holds 21)N.A.
Organizer Tray Liquid
(Regular–holds 36)N.A.
Tube KeyN.A.
Specialty
Detailing Freehand Brush N.A. (Angled Brush)
Detailing Etching WandN.A.
(Mascara Wand)
Technique BoardN.A.
Spray Water BottleN.A.
Mini-SpatulaN.A.
Mini-Whisk N.A.
Clips (set of 8)N.A.
Magnetic Clip WristbandN.A.
Blonde Icing ScoopN.A
Apparel
Redken Favorite Cape N.A.
DuraSilk™ All Purpose CapeN.A.
DuraSilk™ All Purpose ApronN.A.
DuraSilk™ Client WrapN.A.
Swatches & More
Shades EQ Swatch Book N.A. Color Fusion Swatch Book N.A.
Color Gels Swatch BookN.A.
Swatch CardsN.A.
Shade ChartsN.A.
Shade StickersN.A.
Haircolor & Texture GuideN.A.
Haircare/Styling Gear
Redken Chemistry N.A.
Shot Shaker
Pumps
Liter (White)N.A.
Liter (Black)N.A.
Gallon (Black)N.A.
Business Tools
Reinventing Space BookN.A.
Inspiring World of Redken Vol IN.A.
Inspiring World of Redken Vol IIN.A.
Art of Consultation Kit*N.A.
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All retail prices are suggested only. * new product ** new price
+ not all sizes available for every product
N.A. = Not Applicable.
January 2011 \ Promotions
15
WINNING THE FIGHT
AGAINST DIVERSION
WE’VE CUT DIVERSION BY 62% SINCE 2008
At Redken, we’re committed to ensuring the quality of our products and protecting the
integrity of our salon network – we do not tolerate diversion of any kind. Over the past
two years, we’ve achieved industry-leading results in cutting diversion.
PERCENT DECREASE IN DIVERSION VOLUME
›
10.0%
0.0%
Visit Redken.com/MyBusinessToolbox to order
Anti-Diversion client cards– hand them out with every retail
purchase to educate your clients on the risks of purchasing
Redken products from unauthorized outlets.
› Embed the L’Oréal Professional Products Anti-Diversion video
-10.0%
-20.0%
-27%
-30.0%
into your salon’s website so clients know you are committed
to supplying them with authentic Redken products – find it at
youtube.com/ppdloreal.
› Let your clients know about Redken’s product guarantee,
-40.0%
-62%
-60.0%
which is only for products purchased in an authorized salon.
If your client is not satisfied with our product’s performance,
he or she can receive a full refund within 4 weeks with a salon
receipt. Speak to your Sales Consultant or go to Redken.com
for more information.
REDKEN
-70.0%
-80.0%
Q2 2008 vs. Q2 2010
January 2011 \ Promotions
ABOUT DIVERSION!
Let your clients know why purchasing Redken products from an
authorized retailer guarantees the best experience and protects
their safety.
DIVERSION
-50.0%
YOU CAN HELP –
TALK TO YOUR CLIENTS
Q2 2009 vs. Q2 2010
If you are approached by a collector, please get his or her name and
phone number and contact L’Oréal Professional Products Division
at NoDivert@aol.com, or call our hotline at 1-800-503-3997.
All rights reserved. U0198700 10/10