PERSONAL-BASED EDUCATION 2011

Transcription

PERSONAL-BASED
EDUCATION 2011
GET INSPIRED. BE PART OF IT.
REDKEN.CA 1.866.9.REDKEN
Dear Salon Professional…
Inspire Your Future with the 2011 Redken Education brochure!
As always, we are committed to providing you with everything you need to be as profitable as
possible. Now, more than ever, education is one of the best ways to set yourself apart and be
more successful! Redken Education offers an array of programs that include the latest trends and
techniques, along with business skills that will grow your personal income.
In 2011 we will continue to provide our core Principle Based programs in Haircolor, Design,
and Finishing, as well as specific programs that cater to a wide range of skills development and
interests. Please note that while the names of our programs largely remain consistent with previous
years, the trends and techniques presented are new for 2011.
It is our belief that learning truly happens when behaviors change… the results you will experience
when you implement new ideas and information are the basis of growth that will enable us all to
learn better, earn better, and live better.
OUR MISSION
Redken strives to instill the principles of wealth and
success to the professional salon industry. Our goal is to
empower salon professionals with educational tools that
will help them increase their income. Through our passion
for teaching, we can help the salon community develop
its skills in business, design and color, training, personal
development and wealth building.
Terry Ritcey
Director of Education
Redken Canada
PERSONAL-BASED EDUCATION
Discover why Redken Education is so different: One-on-one attention. Interactive, Hands-on
learning. Innovative sessions,. Inspiring facilitators. Whether in your salon, at an event like our
award-winning Symposium or at the Redken Exchange, our state-of-the-art learning facility in
Toronto, Redken Education offers a learning environment unlike any other- a personal-based,
Interactive approach where you advance your skills, kick-up your creativity and transform your
job into a career!
Register today for your Redken Exchange experience by logging onto
www.redken.ca or call 1.866.9.REDKEN
PLEASE NOTE THAT CLUB FIFTH AVENUE POINTS MAY BE USED FOR ALL PROGRAMS.
FOR MORE INFORMATION PLEASE VISIT www.myredken.ca
fashion science inspiration
IN SEPTEMBER 2010, REDKEN HOSTED 900 PEOPLE FROM
ACROSS CANADA TO CELEBRATE 50 YEARS OF INSPIRING
THE PROFESSIONAL EDGE….
WE LOOK FORWARD TO SEEING YOU AT OUR NEXT
FUSION EVENT IN 2012!
THE REDKEN PRINCIPLES
THE “WHY” BEHIND WHAT WE DO
Redken Education is built on principles. Artistic expression can be maximized when you have a deep
understanding and appreciation of the basic principles of haircolor, design, finishing, science, texture and
business. Principles empower the salon professional because they enrich their talents. When you know what the
results of an action will be in advance, and you understand the “WHY” behind it, you are rewarded with confidence!
The principles that inform our foundations are universal, timeless and cannot be broken. All of these attributes
give our education programs a point of difference, cohesive structure, creative formats and inspiring strength.
DESIGN
HAIRCOLOR
TEXTURE
FINISHING
Learn how to approach any design using the
principles of shape, head form, movement, line
and types of graduation so you can analyze any
cut and recreate it with ease.
Gain a clear understanding of haircolor
principles , including the law of color, the color
wheel, level system, hair composition and the
different types of haircolors and processing
solutions to empower yourself and your color
services.
Understanding the basic principles of
chemistry—including breaking of bonds,
restructuring and neutralizing– to learn how to
create traditional and modern textured results,
from sleek and straight to curly and tousled.
Using the principles of shape, silhouette and
form, explore new blow-drying, curling and flat
iron techniques, the advantages of different
types of brushes and tools, plus product
formula and placement to take your finishing
skill to the next level.
MEN’S
BUSINESS
TRAINING
SCIENCE
Utilizing the principles of design and haircolor,
learn to work with razors, clippers and shears
in new ways to create both traditional and
trendsetting looks.
Using proven principles, discover ways to
increase your earning power, client retention
and retail sales while improving your salon
environment for both your staff and clients.
Specifically for Redken facilitators and
educators, the discipline teaches the principles
of the “learner focus process” and enhances
interaction and personal connection when
presenting Redken products, programs and
philosophies.
Use scientific principles including physics,
biology and pH to understand the effect of
water, heat, chemical solutions and product
formulations on the hair.
REDKEN EXCHANGE - TORONTO
2011 PROGRAMS
PRINCIPLES OF COLOR
PRINCIPLES OF DESIGN
CUT AND KNOW WHY
3 day program
ON THE CUTTING EDGE
2 PART SERIES (2 x 2 days)
Leah Freeman
Marilyn Rose
Sam Villa
Education Artistic Director
March 7-8 (Part 1)
April 18-19 (Part 2)
Who should attend?
•Colorists competent in the basic application
of color
•Colorists new to Redken Color
•Those who wish to refresh their core knowledge
of color
What’s Cool?
•Build confidence to choose the correct color
for your client
•Understand the laws of color and the reasons
behind your color choice
•Take away the guess work and know exactly
the result you will achieve
Course Content:
Part 1 – 2 days - The Big Why
•The law of color, the color wheel, and the level
system
•Hair composition, natural, gray, and white hair
•Hydrogen peroxide and alkaline agents
•Permanent, semi and demi permanent haircolors,
temporary haircolor
•Lighteners and high-lift blondes
• Redken haircolor brand positioning and
consultation skills
April 10-11-12
Who should attend?
• Stylists who have been hairdressing for 20 months or 20 years
• Stylists wanting to understand the intricate art of
design from the foundation to the finish
• Stylists at every level wanting to create and
re-create any shape every time
What’s Cool?
• Learn to understand haircutting, not just haircuts
• Learn how to manipulate a cut using the core
principle of cutting as a solid base
Course Content:
• Explore the mechanics of how haircutting actually
works
• Principles of shape, line and angle
• Principles of headform, and balance, six panel bob
• Principles of movement, elevation, and over
direction
• Three types of line gradation- swelling, straight,
and scooping
• The “ WHY” behind every cut you make
• On day 3, you will have an opportunity to
create, more cutting with one additional mannequin
head
with SAM VILLA
-
New content for 2011
May 2-3
November 7-8
Who should attend?
•Intermediate and advanced level stylists who
want to learn how to combine creative thinking with
innovative cutting, design and finishing techniques
What’s Cool?
•Experience a new freedom with your cutting and
finishing tools
•Find your inner voice and stop, look and listen when
the cut unfolds and tells you to move in a different
direction
Course Content:
•See-do techniques on mannequin heads
•Apply the principles of design with a creative twist
•Learn how to create the shapes you dream of
•Learn how to manipulate your tools in new ways for new results
•Learn the latest design and finishing trends as seen
on the runways
A FEW GOOD MEN
CUT. COLOR. BUSINESS
Lauren Hagen
May 9-10
Who should attend?
• Stylists wanting to expand their skills in the Men’s
grooming market
•Stylists wishing to learn the skills of modern men’s
tailoring, detailing, and grooming
What’s Cool?
• Explore how to create a total look for your male
clients, the complete package… from tuxedos to
leather jackets
•Learn how to integrate classic tailoring techniques
into your modern male haircuts
•Understanding “guy talk”…what is your male
verbage, male dialogue
Course Content:
• Design, color and tailoring techniques
•Modern male trends— the retro, present, and future
vision of our male clientele
•Men’s consultation tool… create the ideal image
desired by your male client… from head to toe
•Maximize your merchandising, consultation,
product recommendation
•See-do practical techniques on mannequins
Course Content:
Part 2 – 2 days - Formulate and Create
•Formulation guidelines
•Application
•Mixing and processing
•Foil placement and its effects – horizontal, vertical,
and diagonal
•Color correction guidelines and services
•Business building tips to share how Redken
haircolor will increase revenues and customer
satisfaction
Length: 2 x 2 days program (4 days)
Length: 3 day program
Length: 2-day program
Investment:$525 (taxes not included)
Investment: $485 (taxes not included)
Tools: gloves, foiling comb, wide tooth comb, 8
sectioning clips, color apron, foils of various lengths,
highlighting board (optional), blow-dryer (with nozzle),
brushes (Denman, round boar bristle)
Tools: shears and texturizing shears, razor with
guard, 8 sectioning clips, water bottle, cutting
combs, flat iron, curling iron (medium & large barrel),
brushes (Denman, round boar bristle), blow-dryer
(with nozzle)
guard, 8 sectioning clips, flat iron, curling iron
(medium & large barrel), brushes (Denman, round
boar bristle), blow-dryer (with nozzle)
guard, electric clipper with detachable blades,
8 sectioning clips, water bottle, cutting combs,
flat iron, brushes (Denman, round boar bristle),
blow-dryer (with nozzle)
INSPRIRING WORLD
OF REDKEN - NEW
Shapes and Shadows
Catherine Allard
Sean Godard
Mary 16-17
Who should attend?
•Intermediate and advanced level stylists who want
to move beyond their existing creative boundaries
with the art of cutting, coloring and finishing
What’s Cool?
• An incredible collaboration of talent, knowledge
and creativity from around the world
•Raw, urban inspiration taken directly from the street
and made commercially viable
•Get an additional injection of inspiration and
creativity in this action packed program– there are
no creative boundaries
THE PERFECT BLONDE AND
THE POWER OF RED - NEW
TREND CUT AND FINISH
CREATIVE DESIGN & FINISHING
with CARMODY HOMAN
with CHRIS BARAN
-
Deborah McCann
Carmody Homan
Who should attend?
Who should attend?
June 13-14
• Colorists who are grounded in the Principles
of Haircolor
•Colorists who are proficient in foil placement and
color application
•Colorists who want to perfect their Blonding and
Reds Business
What’s Cool?
•Create the Perfect Blonde and transform to an
Incredible Red
•Hands-on workshops from Blonde to Red, from
start to finish
Course Content:
June 27-28
•Intermediate and advanced level stylists who want
to move beyond their existing creative boundaries
with the art of cutting and finishing
What’s cool?
•Get an additional injection of inspiration and
creativity in this action packed program
• Learn the why behind applying different cutting
techniques and tools to achieve the look you want
Course Content:
•Creative brainstorming and storyboarding
•How to talk change with your clients
•Learn the latest techniques in cutting in finishing
•Get the scoop on what’s hot on the catwalk
•Practical applications on mannequin heads
-
Chris Baran
Education Artistic Director
August 22-23
Who should attend?
• Any Stylist wishing to further develop their cutting
and finishing skills
•Stylists wanting to step out of their comfort zone
and get creative with new design and finishing
trends
What’s Cool?
•Learn the latest designs and finishing trends from
around the world
•Learn creative techniques that are seen on the
runway and make them salon appropriate
Course Content:
•Creative brainstorming and storyboarding
•How to talk change with your clients
•Learn how trends become “trends” and where to
spot them
•Learn the latest techniques in cutting, coloring and
finishing
•Get the scoop on what’s hot on the catwalk
•Practical hands-on workshops on mannequin heads
•On purpose color placement to create beautiful
end results
•Block coloring to create movement and varying
tones
•Formulation tips and tricks for getting lasting results
every time
•Glazing and toning for blondes and reds that
improves lasting ability and vibrancy
•Proper re-construction of hair before and after color
services
•Learn the questions to ask for a perfect consultation
Tools: foiling comb ( metal tail), sectioning comb,
wide tooth comb, 8 clips, color apron, foils of
various lengths, highlighting board (optional),
blow-dryer (with nozzle), brushes (Denman, round
boar bristle)
(with nozzle)
(with nozzle)
Course Content:
gloves, foiling comb, wide tooth comb, color apron,
foils of various lengths, highlighting board (optional),
(with nozzle)
•Hand-on workshops on mannequin heads
•Learn creative design and finishing techniques and
how to keep them real
•Explore non-traditional cutting methods
•Use your tools in new ways
•Be challenged to stretch your skills to new levels
REDKEN SPECIALIST
PROGRAM - NEW
AN EVENING AFFAIR
ALTERNATIVE EDGE
2 PART SERIES (4 days)
The Bridal and Formal Finish
CUT. COLOR. FINISH
Gaby Miley
Giovanni Giuntoli
George Garcia
Stéphane Legros
September 18-19 (Part 1)
November 21-22 (Part 2)
Who should attend?
•Anyone new to Redken and wants in-depth training
•Stylists with a desire to grow personally and
professionally by gaining the skills to become more
profitable.
•Stylists who want to become the resource in their
salon by demonstrating confidence through a deep
understanding of Redken brands and methods
What’s cool?
•Gain knowledge of Redken principles, products,
and services to become the “go-to” person in your
salon
•Prepare salon professionals who aspire to become
a Redken Artist
October 3-4
Who should attend?
• Anyone looking to develop, build-on and enhance their current techniques and skill level in long
hairdressing
•Any stylist interested in growing and developing
their Bridal and Formal business
What’s Cool?
•The trends hot off the bridal runways will be easily
interpreted to your needs.
•Learn the ropes of finishing hair from her first formal
event to her walk down the aisle
Course Content:
October 17-18
Who should attend?
•Advanced stylists ready to take their cutting and
coloring skills to another dimension
•Stylists who see the importance of understanding
how the color fits with the haircut
What’s cool?
•Learn unique techniques and applications that will
push your cutting and color skills to a whole new
level
•Use your originality and emotions to go beyond the
expected
•Practical see-do techniques on mannequin heads
•Learn how to further develop your Bridal and Formal
Business
•Learn the latest trends from the NYC Bridal runways
•Fast and easy techniques for any formal occasion
•Develop the perfect consultation and trial run to
ensure success every time
•Tips and tricks to develop a great look book
Course Content:
Length: 2 x 2 -day program (4 days)
Length: 2-day program
Tools: gloves, foiling comb, wide tooth comb, shears
and texturizing shears, razor with guard, 8 sectioning
clips, water bottle, cutting combs, flat iron, curling
iron (medium & large barrel), color apron, foils of
various lengths, highlighting board (optional), brushes
(Denman, round boar bristle), blow-dryer (with nozzle)
Tools: blow dryer (with nozzle attachment and
diffuser), Denman or Denman style brush, paddle
brush , round boar bristle brushes (small/med/large),
Mason Pearson or Mason Pearson style finishing
brushes (Boar bristle and Boar bristle nylon pin mix),
curling iron (medium & large barrel) (Marcel style
will work best for most of the techniques), flat iron,
cutting and rat-tail combs, sectioning clips (duck bill),
pin-curl clips, grips (bobby-pins, long and regular),
fine hair pins (long and regular)
gloves, foiling comb, wide tooth comb, color apron,
foils of various lengths, highlighting board (optional),
(with nozzle)
Course Content:
•Participate in hands-on workshops to acquire
principal-based technical skills in color, design, and
finishing
•Gain knowledge of Redken brands and business
building principles
•Become the Consultation Specialist in your salon
•Learn multiple new cutting and coloring techniques
and how they can be adapted to any shape and
length
•Efficient placement and applications based on the
principles
The Redken exchange – Toronto
FACILITATORS
Sam Villa-Education Artistic Director
Sam has more than 25 years experience as a platform artist and educator for major salon professional companies.
Part of the Redken family for the past 11 years, Sam is Redken’s Education Artistic Director. He is part of a team
that trains the entire domestic artistic network, Exchange facilitators and Field Staff in motivational, presentation and
technical skills.
Sam is also a lead Facilitator at the Redken Exchange in New York City where he teaches a variety of design and trend
sessions to salon professionals from around the world. As Redken’s Design & Training Consultant, Sam is part of the
team that trains the entire domestic artist network, Exchange facilitators and Field Staff in motivational, presentation
and technical skills.
Sam’s accolades include, BehindtheChair.com Favorite Platform Artist and Educator 2007; and Favorite finalist 2002,
2003, 2004; Redken Platform Artist of the Year 1998; “Master of the Craft” Award from the Art & Fashion Group 1992;
Finalist in the North American Hairdressing Awards Classic Category 1991.
Giovanni Giuntoli
Giovanni has shot for magazines such as Nylon, Cosmopolitan, O The Oprah Magazine, WWD, Lucky, Glamour,
and Armani Exchange to name a few. He also keyed the hair theme for Michael by Michael Kors show, the Morgan
D’Alessandro show, Buckler, Yoko Devereaux, and the Abaete show. He is a regular for the bridal market for designers
Amsale, Kenneth Poole, Christos, and Angel Sanchez. Some of his clientele include Josh Groban, Ben Stiller, Tori
Spelling, and David Foster. Giovanni has worked in France, England, Germany , and Australia where he has shot
fashion stories and presented NYC styles to attendees. He teaches stylist on how to achieve beautiful and fashionable
bridal hair.
Lauren Hagen
Lauren’s unique craftsmanship and effective communication enables her to transform challenging concepts into
simple, realistic, everyday salon solutions. Empowering her captive audience, Lauren evokes an unrelenting source
of satisfaction and inspiration. As player – coach of her Philadelphia based salon, Lauren “walks the talk.” She
maintains “peak performance” and expands her expertise through specialized – advanced – education.
As a Redken Exchange Facilitator, Lauren mentors salon professionals across the globe. When away from 5th
Avenue, she’s “on the road again” traveling extensively throughout the USA performing Main-Stage Events, Distributor
Programs and In-Salon Hands-on Workshops. Lauren was also part of the illustrious Redken Symposium in Las Vegas!
Carmody Homan
A true platform artist, Carmody has fronted teams and shows for thousands of people at exhibitions such as World
congress in Asia, Hairdressing Federation in Australia and New Zealand, Salon International in the UK and Hair Expo in
Australia.
Carmody has drive and skill to communicate what he loves and has traveled the world to share his passion. He is
constantly pushing the boundaries and raising the bar with hair and fashion. From demonstrations and workshops he
teaches excellence in technique and finish.
Carmody is currently a facilitator at the Redken Exchange in NYC and was a mainstage artist at the 2009 Redken
Symposium. As Global Art Director for Relevant Hair, he believes it keeps him relevant!
Gaby Miley
Honing her craft for the past 17 years, Gaby’s passion has lead her to become a Redken Certified hair colorist. Her
journey with Redken has taken her around the country facilitating Specialist-Master specialist connections, hands-on
color and design workshops, creative color shows as well as wealth and business building classes.
Gaby’s enthusiasm and passion for her craft come through in her teaching style making her classes innovative,
exciting, informative and sought-after. Her attendees come away from the experience with renewed enthusiasm,
inspiration and the knowledge to raise the bar!
Marilyn Rose
Passion, drive and determination, three words that describe artist Marilyn Rose Ikede. Passion for the beauty
industry, drive to be better tomorrow than today, and determination beyond any obstacle.
A successful salon spa owner, creative stylist, and gifted educator, Marilyn has over 10 years experience in the
beauty industry. On the stage or in the classroom, Marilyn coaches, challenges and inspires those who are looking
to better their skills as a hair designer. Her light hearted and hands on approach make her a sought after trainer
throughout Canada.
Deborah McCann
Excellence ~ It is what Deborah is known for. Her experience and knowledge in principles of haircolor, color
placement, and business will increase your professional approach. Revisiting the essentials will excel your creative
genius to keep your color placement fresh and trendy, and set your work apart from your competition. It is her passion
for excellence that has made her one of the top educators and mentors in the industry.
As a Redken Artist & Educator, Deborah has inspired stylists in the US and International markets. Unwavering is the
best way to describe her persistent goal for quality, as an evaluator for the Redken Haircolor Certification and The
American Board of Certified Haircolorist, countless stylists have benefited by her mentoring. She has been quoted and
published in American Salon, Modern Salon and Inspire as well as consumer magazines like Cut & Color and Celebrity
styles on her unique approach to color placement and consultation. Let Deborah impel your work to a new level of
distinction, fuel your haircolor business, and arouse a new found enthusiasm in your art.
Chris Baran- Education Artistic Director
As Education Artistic Director, Chris created Redken’s vision for trend shoots, styling and finishing techniques. He
helps develops the core curriculum taught across the country and around the world in Principle Based Design, Redken
education and fashion’s hottest trends; as well as, being a key facilitator for Redken’s train-the-trainer programs, both
internationally and domestically. Alongside his work as Education Artistic Director, Exchange Facilitator, and training
coach, Chris divides his time between major trade shows, hands-on workshops, and as a stylist at New York Fashion
Week. He is also the owner and president of Fuel Productions, a company dedicated to creating easy to understand
technical training systems for salon stylists.
Chris Baran’s accolades include being Canadian “Hairdresser of the Year,” an ABBIE for “Best Educational Program”,
and the prestigious “Master Stylist” title at the NAHA awards. Chris was recognized at the Canadian Hairdresser,
Mirror Awards as not only the “International Stylist of the Year,” but also with its Lifetime Achievement Award. Twice
named “Avant Garde Hairdresser of the Year” and “Educator of the Year” in Canada and the US, Chris is in worldwide
demand.
His relaxed teaching style, easy how-to approach and sense of humour make the sessions with him fly by with a pay
off of fresh trends that will grow your client demand.
Sean Godard
Inspiration is key to Sean Godard. He connects to others with passion which inspires hairstylists with a fresh and
powerful presence. By understanding the needs of an audience Sean can customize and program for various learning
styles, weather it be theory or hands-on, so attendees can excel in expressing their own individual creativity.
A relaxed teaching style and an easy “how-to” approach create an environment in which to learn. His work has
appeared in industry magazines as well as in editorial spreads for popular fashion/lifestyle magazines. In addition Sean
has appeared in make-over segments on many National TV shows. Sean’s main belief is that to grow as a facilitator
you must participate as a student. “The only way you can be the best is to be surrounded by the best.” So Sean
divides his time between facilitating, his clients at the salon and being a full time “student” at the Redken Exchange in
downtown Toronto; taking in the best education possible, working with the top artists in our industry.
Stéphane Legros
With over ten years of experience as a “Stylist”, Stéphane sees hairdressing as an art. Having mastered the art of
cutting, coloring and finishing, he excels at all levels, whether it be in-salon, on stage, or during a photo session.
Stéphane is in demand world-wide, where his first passion is to share his knowledge and creativity in order to inspire.
When teaching, he pushes everyone to fully explore their artistic potential.
Education, motivation and communication is the essence of a world without limits, in which Stéphane Legros evolves
and sets new standards. Stephen is known for his innovative style and his “avant-garde” touch, in which he has won
several titles and awards.
George Garcia
One of Redken’s most sought after artists; George’s work can be seen in national and international publications such
as Passion, Modern Salon and American Salon. In 2001, he was voted one of the top 10 colorist in the United States
by Celebrity Styles 101 Magazine. He played a key role as a contributing artist in the development of Redken Creates
volume 1, a collection of inspirational cut and color techniques. For Redken’s “Amazing Color” DVD, George created
“Camouflage and Spice block”, two techniques that show his eye for fashion for choosing the right color for any client.
George has been a featured artist at the Redken Symposium and continues to be a facilitator at the Redken Exchange
in NYC. He has also been a key artist in the Redken Creates collection volume 1.
Catherine Allard
Catherine defines herself as a lively, dynamic and energetic colorist. Though she has a unique and vibrant style, she
will inspire you through the help of new techniques that are fun and flexible...
Catherine believes in reaching for the top, and always aims for perfection, it is for this reason that in 200,7 Catherine
decided to take the “Redken Color Certification”. She can now proudly say that she is a certified colorist, a remarkable
title, one that distinguishes the mastery of the coloring technique and skill. You would be surprised at the way she
is able to transfer her know-how knowledge and turn it into an accessible art. In 2011, Catherine will be part of the
international team that is launching the new Inspiring World of Redken, Redken’s new collection entitled, “Shapes and
Shadows”.
Leah Freeman
Leah Freeman has a deep appreciation for “walking the walk”. Her greatest love is education and it is evident
that she puts her heart and soul into this life long journey. Redken was her first and only choice when she decided
to further herself as an educator. Her expertise in color, texture services and business building make Leah a
valuable member of the Redken Artist Team. Leah inspires the audience to learn a new skill or color technique
and take it home to make more money in the salon. Her resourcefulness gives a fresh approach and new ideas.
Her professionalism, humor and ability to communicate inspire people of all levels. She supports Redken and all
professionals in taking our industry to the next level.
REDKEN NATIONAL PROGRAMS*
* For more information on dates and locations of the National Programs,
please contact your local distributor
THE COLOR EXCHANGE
NATIONAL PROGRAMS*
PRINCIPLES OF COLOR
PART 1- THE BIG WHY
PART 2 – FORMULATE AND CREATE
COLOR 911
CORRECTIVE COLOR
PRINCIPLES OF FOIL PLACEMENT
Who should attend?
Who should attend?
Who should attend?
•Colorists competent in the basic application of color
•Colorists new to Redken Color
•Those who wish to refresh their core knowledge of color
•Colorists who have attended Principles of Color
•Colorists with a good understanding of Redken Color
•Colorists with an established color client base in their salon
• Colorists competent in the basic application of color
•Those who wish to refresh their core highlighting techniques and
understanding the principles of placing highlights in the haircut
What’s Cool?
What’s Cool?
What’s Cool?
•Build confidence to choose the correct color for your client
•Understand the laws of color and the reasons behind your color choice
•Take away the guess work and know exactly the result you will achieve
•Change your clients color with ease and professionalism
•Problematic color solutions become a thing of the past
•Eliminate the fear of color correction with tried and tested solutions
•Know the different results that can be achieved with different types of
weaving techniques
•Understand section patterns and the various results they give
•No more disappointing results as you learn the “Laws of Highlighting”
PART 1
Course Content:
Course Content:
•Laws and principles of changing a client’s color
•Calculating a color change client case study
•Techniques to lighten, darken, and change the tone of previously
colored hair
•Pre-pigmenting and filling techniques and formulations
•See-do practical techniques on mannequin heads
•Product information
•Talking color change with your clients
• The law of color, the color wheel, and the level system
•Hair composition, natural, gray, and white hair
•Hydrogen peroxide and alkaline agents
•Permanent, semi and demi permanent haircolors, temporary haircolor
•Lighteners and high-lift blondes
•Redken haircolor brand positioning and consultation skills
Course Content:
•Laws and Principles of highlighting
•Horizontal, vertical, and diagonal placement and how it creates
movement in the hair
•The “stitch guide”, our language which describes the various types
of contrast
•Best product choice, placements and patterns to meet any need for
perfect highlights
•See-do practical techniques on mannequin heads
PART 2
Course Content:
• Formulation guidelines
•Application
•Mixing and processing
•Foil placement and its effects –horizontal, vertical, and diagonal
•Color correction guidelines and services
•Business building tips to share how Redken haircolor will increase
revenues and customer satisfaction
Part 1 & 2
Length: 2 x 2 day program
Tools: gloves, foiling comb (metal tail), wide tooth comb, 8 sectioning
clips, color apron, foils of various lengths, highlighting (optional),
blow-dryer (with nozzle), brushes (Denman, round bristle)
Tools: gloves, foiling comb (metal tail), wide tooth comb (metal tail),
8 sectioning clips, color apron, foils of various lengths, highlighting
board, blow-dryer (with nozzle), brushes (Denman, round bristle)
Tools: gloves, foiling comb (metal tail), wide tooth comb, 8 sectioning
clips, color apron, foils of various lengths, highlighting board (optional),
blow-dryer (with nozzle), brushes (Denman, round boar bristle)
THE DESIGN EXCHANGE
NATIONAL PROGRAMS*
PRINCIPLES OF DESIGN
PRINCIPLES OF DESIGN ADVANCED
DESIGN, COLOR AND FINISH…
CUT AND KNOW WHY
BEYOND THE BASICS
EVERYTHING’S INCLUDED
Who should attend?
Who should attend?
Who should attend?
•Stylists who have been hairdressing for 20 months or 20 years
•Stylists wanting to understand the intricate art of design from the
foundation to the finish
•Stylists at every level wanting to create and re-create any shape
every time
•Stylists who have attended Principles of Design
•Advanced stylists wishing to develop their skills
• Intermediate to advanced level stylists who want to further develop
their creativity and cutting, coloring, and finishing skills.
What’s Cool?
What’s Cool?
•Apply the Principles of Design with a creative angle
•Learn creative cutting techniques with Redken’s unique
see – do method
•Discover free-hand and visual hair cutting techniques
•Learn how to develop the hottest new looks from concept to creation.
•Discover the latest techniques from two of the industry’s top design
and color specialists.
What’s Cool?
•Learn to understand haircutting, not just haircuts.
•Learn how to manipulate a cut using the core principles of cutting as
a solid base
Course Content:
Course Content:
Course Content:
•Learn how to find inspiration to create new looks for your guests.
•Work hands-on to explore new techniques in design, color and
finishing.
•Fast paced hands-on workshops that will guide you through the latest
cutting, coloring and finishing techniques and take your creativity to
new heights.
•Explore the mechanics of how haircutting actually works
•Principles of shape, line and angle
•Principles of headform, and balance, six panel bob
•Principles of movement, elevation, and over direction
•Three types of line graduation – swelling, straight, and scooping
•The “WHY” behind every cut you make
•Principles of Design (review)
•Commercial fashion cutting techniques
•Disconnection – why, how, and where
•Razor techniques
•Texturizing techniques
•Principles of finishing today’s looks
•See – do techniques on mannequin heads
Tools: shears and texturizing shears, 8 sectioning clips, water bottle,
cutting combs, flat iron, curling iron (medium & large barrel), brushes
(Denman, round boar bristle), blow-dryer (with nozzle)
Tools: shears and texturizing shears, razor with guard, 8 sectioning
clips, water bottle, cutting comb, flat iron, curling iron (medium & large
barrel), brushes (Denman, round boar bristle), blow-dryer (with nozzle)
Tools: shears and texturizing shears, razor with guard, 8 sectioning
clips, water bottle, cutting combs, flat iron, curling iron (medium & large
barrel), gloves, foiling comb, wide tooth comb, color apron, foils of
various lengths, highlighting board (optional), brushes (Denman, round
boar bristle), blow-dryer (with nozzle)
THE STYLE EXCHANGE
NATIONAL PROGRAMS*
START WITH FINISH
STYLING BY END RESULT
NYC STYLE AND RUNWAY TRENDS
Who should attend?
Who should attend?
•Assistants and stylist who want to perfect their core finishing
techniques
•Stylists wanting a greater understanding of product formula and
placement to take your finishing skills to the next level
•Stylists who have attended Start with Finish
•Intermediate to advanced stylists who want to perfect their hair-up
and advanced dressing skills
What’s Cool?
•This class details our “styling by end results” approach
•Learn which modern methods and tools can free your thinking
Course Content:
•Foundation blow-drying skills and techniques
•Know the tools and what they can create
•Understand end results styling to create movement, volume, curl, and
straight sleek looks
•The right product for the right finish
•See-do techniques on mannequin heads
What’s Cool?
•Be inspired by the creative and runway looks from Guido Palau,
creative consultant for Redken worldwide
•Redken Artists share with you their interpretation of the looks
•Discover how to dress hair on an advanced level
Course Content:
•Latest runway trends from Guido Palau
•New ways to work with styling tools
•Preparation of the hair for dressing
•How to dress hair up in a modern fashionable way, taking
inspiration from the catwalk
•Break down and re-create any look by texture, tool, and product
Tools: blow-dryer with nozzle attachment and diffuser, Denman or
Denman style brush, paddle brush, small/med/large boar bristle round
brush, Mason Pearson or Mason Pearson style finishing brushes (boar
bristle and boar bristle nylon pin mix), small/med/large barrel curling
irons (Marcel style will work best for most of the techniques), flat iron,
cutting and rat-tail combs, sectioning clips (duck bill), pin-curl clips,
grips (bobby-pins)- long and regular, fine hair pins –long and regular
Tools: blow-dryer with nozzle attachment and diffuser, Denman or
Denman style brush, paddle brush, small/med/large boar bristle round
brush, Mason Pearson or Mason Pearson style finishing brushes (boar
bristle and boar bristle nylon pin mix), small/med/large barrel curling
irons (Marcel style will work best for most of the techniques), flat iron,
cutting and rat-tail combs, sectioning clips (duck bill), pin-curl clips,
grips (bobby-pins)- long and regular, fine hair pins –long and regular
REDKEN FOR MEN
NATIONAL PROGRAMS*
MEN’S ZONE
Who should attend?
•Stylists wanting to expand their skills in the Men’s
grooming market
•Stylists wishing to learn the skills of modern barbering
and tailoring
What’s Cool?
•Explore how to create a total look for your male clients
•Learn how to integrate classic barbering and tailoring
techniques into your modern male haircuts
•Understanding “guy talk”
Course Content:
•Design, color, barbering and detailing techniques
•Modern male trends—who sets looks
•Men’s consultation tool – “guy talk”
•Maximize your merchandising, product recommendation,
consultation
•Color Camo -camouflage for gray hair
Tools: electric clipper with detachable blades, shears and
texturizing shears, razor with guard, 8 sectioning clips, water
bottle, cutting combs, flat iron, brushes (Denman, round boar
bristle), blow-dryer (with nozzle)
THE REDKEN SPECIALIST PROGRAM
AND THE ART OF CONSULTATION
NATIONAL PROGRAMS*
REDKEN SPECIALIST PROGRAM
BE PART OF IT.
ENHANCE YOUR REDKEN EXPERTISE - ALL NEW
What is a Redken Specialist?
Redken Specialists are salon professionals who choose Redken as
their leading education and training resource, to grow personally and
professionally by gaining the skills to become more profitable.
Redken Specialists become a resource in their salon by demonstrating
confidence through a deep understanding of Redken brands and methods
What’s in it for you?
The Specialist Program includes 4 days of introductory level training that
creates Redken advocates in each salon. It is recommended for anyone who
is new to Redken and wants in-depth training. Attendees participate in handson workshops to acquire principle-based technical skills in color, design and
finishing. They also gain knowledge of Redken principles and products to
become the “go-to” person in their salon.
The program encourages networking and those who complete the Specialist
Program followed by the Master Specialist Program (coming in 2012) may
wish to continue their growth by becoming a Redken Certified Haircolorist, and
consideration for the Redken Artist network.
Sign up today to become the next
Redken Specialist in your Salon.
WHERE: Toronto Exchange
WHEN: September 18 & 19 – Part 1
November 21 & 22 – Part 2
Register at www.REDKEN.ca
or call 1.866.9.REDKEN
THE ART OF CONSULTATION
CONNECT. CONSULT. CREATE. - ALL NEW
Would you like to better communicate with your clients?
Consultation is still one of the biggest missed opportunities in our industry.
Consultation skills are just as important as any other skill in the salon. In this
class, you will learn a comprehensive system which will help you establish
strong relationships with your clients, strengthen and grow your business. You’ll
experience the 5 steps to the Art of Consultation and become an expert at
uncovering your client’s wants and needs!
Offering a comprehensive 360º approach to consultation is critical to ensure
your clients get the service they expect each and every time they visit your
salon.
What’s in it for you:
• Increased client satisfaction as the need of their hair and lifestyle are met
• Greater re-booking rate due to the client’s increased satisfaction with their service experience. Clients who re-book visit the salon
an average of 2 times more per year than clients who do not
re-book
• Increased number of clients in the salon due to higher retention
rates and increased visits
• Increased service revenue through a higher average client bill
• Satisfied clients means more referrals – which mean more clients
• Effective product recommendations lead to increased retail sales
which lead to a higher profit potential for you and the salon
Class types:
1/2 class
PLEASE ASK YOUR DISTRIBUTOR SALES CONSULTANT OR REDKEN
EDUCATOR FOR YOUR ART OF CONSULTATION EXPERIENCE TODAY!
THE INSPIRING WORLD OF REDKEN
SHAPES & SHADOWS - ALL NEW
Redken invited eight visionary artists from across the globe to go to NYC and bring
their inspiration from different shapes and shadows. This incredible collaboration of
talent, knowledge and creativity resulted in this collection – a showcase of innovation in
design and color.
Be part of it and get inspired by the new Inspiring
World of Redken Collection - Shapes and Shadows.
WHERE:Toronto Exchange
WHEN: MAY 16 & 17
CANADA
GERMANY
NEW ZEALAND
Register at www.REDKEN.ca or call 1.866.9.REDKEN
RAGING FLAMES
“...shades of fire – from blue to red, orange and
yellow…the style in the shape of a V – in French
‘vitesse‘ means speed …”
- Catherine Allard
VERTIGO
“...elliptical shape with the strength of a
tornado’s funnel – it’s like a storm that ‘crowns’
the head...“
-Mandy Van Den Borsch-Marci
GRAPHIC PUNK
“...color adds dimension and shadow… heaps
of choppy texture with length in the back...“
- Richard Kavanaugh
UNITED KINGDOM
U.S.A.
BRAZIL
TEXTURE EXPLOSION
CRIMSON PEAK
“...darkness at the roots deep into the mid-shaft
and then lighter red tones create definition and
texture on top...“
- Hugo Urias
BELGIUM
U.S.A.
“...strong geometric lines to show force...
adding a lot of texture to the back...”
- Claus Borges
RIPPLE VEIL
“inspired by the beach and the way the water
flows over the sand creating different textures...”
- Ludovic Beckers
COPPER FELINE
“...modern mix of textures for the shape with
hard and soft lines living together...“
- Ty Isobe
JAGGERED
“It’s about Rock and Roll,1972 Mick Jagger...
a modern interpretation of an edgy shape that
creates shadows with texture...“
- Keith Owen
he online library includes the following videos:
INTRODUCING NEW EDUCATION
DEVELOPMENT AND SUBSCRIPTION
PACKAGES!
Now you can access Redken Education anytime, anywhere from your computer on this
exclusive website! Visit RedkenEducationOnDemand.com to browse through videos
including training for haircolor, finishing, design, men’s, and business building. Hosted by
your favorite artists including Chris Baran, Kris Sobe, David Stanko, Carmody Homan,
Giovanni Giuntoli, Dhaniel Doud, George Garcia, and many others, it’s a great resource to
inspire your staff at salon meetings, train new stylists, improve your skills, and prepare for
the Redken Certified Haircolorist exam. Videos can be rented and watched right from your
Internet browser—product knowledge videos are always FREE!
Redken Education
on Demand
LOG-ON TODAY TO CUSTOMIZE YOUR REDKEN
LEARNING EXPERIENCE 24/7.
At Home
Looking to improve your skills but not heading to the Exchange for a few months?
Use Redken Education On Demand to discover new techniques and advance your skills.
Downtime in the Salon
A little downtime in your appointment book? Get on your computer!
In-Salon Training Night
Provide your staff with the latest education by hosting an “in-salon training night.”
New Stylist Training
Use the free product knowledge videos to introduce new stylists to Redken products.
Once they’ve mastered the basics, encourage them to move onto advanced learning!
Certification Preparation
If your already signed up for Redken’s Haircolor Certification program, let Redken
Education on Demand be your “tutor”! Get certification assistance by logging on!
Log-on today and get started!
www.redkeneducationondemand.com
CUSTOMIZE YOUR LEARNING EXPERIENCE
NEW EDUCATION DEVELOPMENT PACKAGES
BUSINESS DEVELOPMENT PACKAGE:
DESIGN DEVELOPMENT PACKAGE:
FINISHING DEVELOPMENT PACKAGE:
COLOR DEVELOPMENT PACKAGE:
Business videos offering solutions for
salon business situations, and resources
to help stylists and salon owners become
more profitable.
Must-have videos that explore the
fundamental principles of hair design—
you’ll be empowered to analyze and create
and learn to communicate more effectively.
Principle-based videos on finishing,
including analyzing hair type and face shape,
determining sectioning patterns, working with
brushes and hot tools, and techniques.
Principle-based videos that take you
through the fundamentals of haircolor
application, formulation, and haircolor
categories.
Redken Creates Volume 3: Split Focus Cut
Redken Creates Volume 2: Convertible Fringe
Hot Rod Cut
Modern Pump
Symposium All Access: Total Design Immersion
Symposium All Access: Trend Shifting
FINISHING:
Visions
Method
Suitability
Tool Box: Blow Dry
Brushes 1 –Blast Dry, Vent Brush, Paddle Brush
Brushes 3 –Denman, Mason Pearson, Comb
Brushes 3—Round Brushes
Flat Iron
Curling Iron Intro
Root Tong
Spiral Tong
Full Length
Triple Twist
Aymmetric Chignon
Goddess
Classic Chignon
Rick Rack Iron / Rick Rack Pin
THE ONLINE LIBRARY INCLUDES THE FOLLOWING VIDEOS:
FREE FEATURES:
Redken Education on Demand Promo
Why Principles
Give your Consultation an Edge
Staying Safe in Your Salon
Accessorize Your Salon
PRODUCT KNOWLEDGE:
Haircare Introduction
Haircare: All Soft Collection
Haircare: Blonde Glam Collection
Haircare: Body Full Collection
Haircare: Color Extend Collection
Haircare: Color Extend Sun Collection
Haircare: Clear Moisture Collection
Haircare: Extreme Collection
Haircare Real Control Collection:
Haircare: Smooth Down Collection
Haircare: Specialty Products Collection
Haircare: Scalp Relief Collection
Introduction: Redken Styling
End result – Curl
End Results – Shine
End Results – Straight
End Results – Volume
End Results – Texture
End Results – Heat Styling
End Results – Style Connection
Redken Chemistry
Redken’s Permanent Haircolor Collection Intro
Redken Color Gels
Redken
Redken
Redken
Redken
Redken
Color Fusion
Demi-Permanent Haircolor Intro
Shades EQ
Lighteners
Haircolor Care
BUISNESS BUILDING:
Symposium All Access: Bold Initiatives
Salon Scorecard
Symposium All Access: Salon Smarts
3600 View: Creating Client Loyalty
3600 View: Survive & Thrive in a Difficult Economy
The 80 / 20 Rule
Symposium All Access: Savvy Salon Solutions
DESIGN:
Why Principles
Principles of Head Form & 6 Panel Bob
Principles of Shape and Review
Sectioning Foundation: Diagonal, Horizontal, Vertical
Intro to Graduation
Graduation – Straight
Graduation – Swelling
Graduation – Scooping
Planes of the Head
Hairstyle Analysis
Model Demo – Swelling Graduation
Model Demo – Scooping Graduation
Model Demo – Planes of the Head
Model Demo – 6 Panel Bob
Redken Creates Volume 3: Still Motion Cut
HAIRCOLOR:
Amazing Color: Introduction
The Redken Principles
Color Machine Technique
What is Hair
Principles of Color and Visual Value & The Level System
Principle-Based Formulation
Principle-Based Application: Traditional and Modern
Principle-Based Foil Placement and Stitch Guide
Redken Haircolor Care
Redken Certified Haircolorist Workshop
Spice Block Technique
Conical Technique
Pixilated technique
Collision color
Vinyl Zig-Zag Technique
Redken Creates Volume 2: Convertible Fringe Color
Redken Creates Volume 3: Split Focus Color
Redken Creates Volume 3: Still Motion Color
Symposium All Access – Color 911
Symposium All Access: The Best Blondes
Give Your Consultation an Edge
Staying Safe in Your Salon
Accessorize Your Salon
MEN:
Hot Rod Cut
Collision Color
Modern Pomp
Symposium All Access: The UK Way
Redken for Men: Haircare Introduction
Redken for Men: Styling Product
Redken for Men: Haircare Gel & Crème Collection
Redken for Men: Paste & Gum
Redken for Men: Wax & Pomade
Redken for Men: Skin Care
Product Knowledge
SUMMIT SALON BUSINESS CENTER
It’s not just A system...
it’s THE system!
Come see for yourself what over a thousand salon professionals
have already discovered! The Summit brings the world of salon
finances, salon culture and personal growth together like no
other. From backroom politics to complex money issues, the
Summit staff’s years of experience in the industry will help light
the way toward renewed hope and prosperity.
At the Summit Salon Business Center every thought we think,
action we take, and word we speak, is made with only one
intention in mind: To serve the highest and greatest good in
everyone we lead. We are so confident in our program that we
offer you a money-back guarantee. If at the end of a program
if you are not 100% satisfied, see us and we promise to refund
the difference personally.
THE SUMMIT JOURNEY
Your 4-day Summit journey is designed
to help you develop the skills to:
Bring first and second year employees to a level of performance
that greatly exceeds that of the average 5-10 year employee.
mpower your 5-10 year employees to break out of their rut,
E
become high level team players and valuable mentors to your
new employees.
Create a growth oriented, team environment where your
employees take responsibility for passing THE SUMMIT SYSTEM
on to new team members.
Manage your business with a much higher degree of knowledge
and understanding based on “the truth” rather than emotion.
Dramatically improve your profit margin.
Change your salon,
change your career,
change your LIFE!
In addition, your SUMMIT experience will help you
discover the answers to these KEY questions…
Experience significant increases in staff retention, morale,
focus and commitment.
Once you’ve built a profitable company, do you have
a plan to ensure that it continues to grow and thrive
after you’re gone?
Drastically improve all facets of guest services.
Are you growing “buyers” or just more headaches?
Implement a system to “grow your own” new employees
and never again be held hostage.
How do you want to finish your experience in the
salon industry?
Breathe!
THE SUMMIT DAY BY DAY
“Edges Salon & Spa was a million dollar company but it didn’t
feel like it. We needed a consultant to help us solve our staff
and business challenges. Thanks to our Redken distributor
who encouraged us to attend the SSBC and retain a private
coach, our business has transformed. The program paid off
and we regained complete control over our business, top-line,
bottom-line and have the most motivated staff ever. Today,
with a growth of approx. $400,000 year over year, this is a
fairy tale ending for us … and it is just the beginning!”
-Edges Salon & Spa - Calgary, AB
Mike & Lina Chammoury - Salon owners
DAY 1 & DAY 2
Classroom training at the SUMMIT SALON BUSINESS CENTER. Extensive training on The Summit principles and
developing a strategic plan to implement it effectively.
DAY 3 & DAY 4
Participants will visit salon and spas in the area which have implemented the principles covered in The Summit. See it in action, speak
to the staff and witness the amazing results first hand. This “hands on” experience will deepen your faith and increase your ability to
go back to your salon or spa and implement effectively.
Classroom training debriefing from salon visits, outline the take-home action plan and review other aftercare/relapse prevention
strategies.
“LIFE AFTER” THE SUMMIT
We offer you support services which will assist you with the implementation of all The Summit systems and ensure
maximum success.
THE STAFF
MICHAEL COLE
Michael Cole’s track record in the salon industry has been absolutely phenomenal.
He has accumulated over 30 years experience as a stylist, manager, executive
chain director and multiple salon owner. For the last 20 years, Michael has been the
founder and president of Salon Development Corporation, an international company
specializing in salon business training.
To see if your salon qualifies to attend THE SUMMIT,
call 1-800-718-5949 for a pre-enrollment interview.
-Salon Escape - Toronto, ON
Robert Barbosa and Nikki Braithwaite - Salon owners
2011 SUMMIT DATES
Tampa, FL
Minneapolis, MN
June 12–15 July 10-13
Randy is stockholder and board member of Summit Salon Business Center leading a team
of nearly 50 consultants along the front lines of innovative salon training and development.
Hundreds of salons, spas and cosmetology schools have experienced utterly astounding
improvement in sales, profits and teamwork thanks to Randy’s guidance.
February 13–16 March 13–16 March 27–30
April 17–20
May 15–18
October 2–5
November 2-9
PETER MAHONEY
Halifax, Nova Scotia
August 14–17
Seattle, WA
Sept. 11 - 14
RANDY KUNKEL
Randy Kunkel has over 30 years experience as a stylist, manager and multiple salon owner.
Randy, along with his wife Sharon, founded KRS Consulting Group in 1993 to focus on
issues realted specifically to salon management and ownership.
Peter brings his wealth from Salon Consultants International Inc. and as the proud
owner of 25 full service salons, a day spa and training facility to Summit Salon
Business Center. Peter has been successfully coaching and educating distributor
sales consultants, salon owners and salon teams throughout North America on
modern day philosophies of leadership and communication.
Accredited with the Ernst & Young “Entrepreneur of the Year” Award, Peter shares
his passion for improving the quality of life within the salon industry with hundreds
of salons in Canada and the U.S. each year. Peter’s down to earth, pragmatic
approach combined with his ability of transforming potential into reality has gained
him a reputation as one of the most effective trainers in the Salon industry today
GLENN BAKER
For more than 20 years, Glenn Baker has been dedicated to developing winning
business strategies for salon professionals. As Vice President and Partner with the
Head Shoppe Co. Ltd. Group of salons, Glenn has been integral in growing sales
and improving operations. Glenn is also a stockholder, board member and serves
as the Managing Director of Summit Salon Business Center’s Eastern Division.
Glenn educates distributors, salon owners and stylists throughout Canada and
the United States. His enthusiasm for helping others is undeniable as he teaches
principles guaranteed to help salons face the challenges of today’s ever changing
market.
“We are in the business of doing great hair, that’s a given,
we also are in the business of growing people. That is what
switching to Redken and attending the SSBC has helped us
realize. Our growth has been significant in the first year after
our switch to Redken (22% growth). Even during a difficult
economy in 2009, we are growing by 12% ... we are over the
moon with our team success!”
Investment:
$2,750 (USD)
Max. attendees: 12 salons (24 people)
Additional employees: $500 extra (USD)
“In this recession, we were expecting our numbers to drop
but we were confident they would go up. Over all, our salon
is up by about 9%, after switching to Redken and attending
the SSBC. It is important to have a system and a way to grow
your business. The SSBC program takes the pressure off the
salon owner and teaches how to implement the system. It
taught us what to do to build our team and let them build
their own business. Our salon is now growing through them.”
-Alberto & CO Hair and Body Care - North Delta, BC
Alberto & Adriana Cirillo - Salon owners
“Even though my salon is not a big company, I can still manage it in an orderly fashion, have a vision and be structured.
The SSBC program, which I attended in March 09, allowed
me to deeply reflect on the future of my salon and my role
in its progression. Thanks to the new systems and strategic
business plans provided by the program and my Redken
distributor, my employees and salon are already seeing
wonderful growth.”
-Zotik Coiffure - Montréal, Qc
Manon Sénéchal - Salon owner
Get certified
RECOGNIZE. REWARD. RESPECT
RECOGNIZE TALENT
As a Redken Certified Haircolorist you’ll be recognized and identified as an expert in your field of
specialty.
It sets you apart from others who simply provide haircolor services and supports you in growing
your haircolor business.
REWARD COMMITMENT
Consumers will view you and your salon as prestigious and preferred via your listing on redken.ca
As a Redken Certified Haircolorist you’ll receive:
• Listing on redken.ca (your name and salon info)
• Press Kit to promote your status locally
• RCH logo usage rights for use on websites, business cards, etc
• A RCH Certificate to display in your salon
• A RCH Pin to identify you as a member of this elite group
RESPECT EXPERTISE
Being certified lets your peers, customers and associates know that you have the highest technical
competency in the beauty industry, are an expert in Redken’s hair color brands, and have achieved
Redken’s “standards of excellence”.
This certification earns you the right to be recognized locally and nationally for your haircolor
expertise.
Candidates excel in the area of haircolor with:
• Exceptional technical skills
• Knowledge of haircolor
• Working knowledge of Redken haircolor brands
• A flourishing business
• Top notch customer service
For more information or to register, call 1.866.9.REDKEN
or log-on to www.redken.ca for salon professionals.
Where:Toronto Exchange
CERTIFICATION PREPARATION
If your already signed up for Redken’s Haircolor Certification program, let
Redken Education on Demand be your “tutor”! Get certification assistance by
logging onto www.RedkenEductaionOnDemand.com
When: March 13-14, 2011
November 13-14, 2011
Cost: $395 (taxes not included)
HAVE YOU EVER DREAMT OF HAVING YOUR
WORK ON THE COVER OF A MAGAZINE?
YOU COULD BE NEXT!
7 TALENTED FINALISTS.
7 BEAUTIFUL MODELS.
1 WINNING COVER.
The 2010 Session
Hairstylist of the year is:
Kevin Lewis
Chatters Canada, Shawnessy, Calgary
GO TO REDKEN.CA AND DOWNLOAD
THE 2011 REGISTRATION DOSSIER
and check out the
New Competition outline.
REDKEN EDUCATION TEAM…
BE PART OF IT!
ARE YOU INTERESTED IN BECOMING A REDKEN
ARTIST OR REDKEN EDUCATOR?
Work with others like you, who are professional, self-motivated,
committed to advanced learning, and to improving the standards
of the industry through education. Have access to the best
educational resources and continually challenge yourself to be
a better stylist while motivating others to do the same. Redken’s
Education team helps you to achieve these goals and more…
Redken Artists and Redken Educators deliver inspirational
training that strengthen the skills, knowledge and attitude of the
professional hairdressing industry, and to ultimately to earn better,
learn better, and live better. Redken Artists and Educators deliver
in-salon classes, workshops, seminars and main-stage shows, and
provide an artistic and technical approach to hair color, hair design,
styling,texture and business training.
For more information please contact the Redken Educator or
Redken Distributor in your area.
REDKEN DISTRIBUTOR
LISTING
BRITISH COLUMBIA
ICON SALON SYSTEMS
#610 13361 78th Ave
Surrey, BC V3W 5B9
T: (604) 591-2339
ONTARIO
ALTERNATIVE BEAUTY SERVICES
1680 Courtney Park Drive E. Unit 9
Mississauga, On L5T 1R4
T: (905) 670-0611
Tol lFree: 1-866-592-0048
ALBERTASASKATCHEWANMANITOBA
SUMMIT SALON SERVICES
#9 4069 112th Ave SE
Calgary, AB T2C 0J4
T: (403) 252-6201
Toll Free: 1-888-895-4045
Toll Free: 1-800-862-3811
NOVA SCOTIANEW BRUNSWICKPRINXCE EDWARD ISLAND
MARITIME BEAUTY SUPPLY
3695 Barrington St.
Halifax, NS B3K 2Y3
T: (902) 429-8510
Toll Free; 1-800-565-7721
QUEBEC
CONCEPT JP LAVAL
2089 boul. Michelin
Laval, QC H7L 5B7
T: (450) 687-2595
Toll Free: 1-800-795-2595
NEWFOUNDLAND
O’REGAN AGENCIES LTD.
8 Cornwall Ave.
St. John’s, NFLD A1E 1Y5
T: (709) 579-6881
Toll Free: 1-800-563-3444
QUEBEC
CONCEPT JP QUEBEC
2800 rue St-Jean Baptiste #130
Quebec, Qc
G2E 6J5
T: (418) 877-3500
Toll Free: 1-800-763-3501
PLEASE NOTE THAT CLUB FIFTH AVENUE POINTS MAY BE USED FOR ALL PROGRAMS.
FOR MORE INFORMATION PLEASE VISIT www.myredken.ca
INSPIRING YOUR
FUTURE
REDKEN EDUCATION OFFERS IT ALL!
Register today for your Redken Exchange
experience by calling
1.866.9.REDKEN
CLICK. WATCH. LEARN.
www.redkeneducationondemand.com
GET INSPIRED. BE PART OF IT.
REDKEN.CA 1.866.9.REDKEN

PERSONAL-BASED EDUCATION 2011

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