Report to the Community Fiscal Year 2015 • July 1, 2014 – June 30
Transcription
Report to the Community Fiscal Year 2015 • July 1, 2014 – June 30
Report to the Community Fiscal Year 2015 • July 1, 2014 – June 30, 2015 Public Broadcasting for Greater Washington To the Community We Serve: a truly historic year for the national capital area’s flagship public broadcasting station, a time of remarkable growth of the company’s capacities, partnerships and ambitions that saw our service to the public reach new heights. WETA took on significant new responsibilities and created content of extraordinary excellence and consequence for viewers and listeners in Greater Washington and beyond. In July 2014, WETA became the sole owner of PBS NewsHour, assuming production and management control of public television’s marquee newscast, among the most trusted and revered news operations in the nation. As stewards of this esteemed journalistic enterprise, we look forward to producing more superb, thoughtful reporting on behalf of THIS WAS the American people. PBS NewsHour is at the core of the WETA and public broadcasting mission to educate, enlighten and inform the public, and I am excited and proud to lead this vital program into the future. In the report that follows, I invite you to explore the breadth and depth of fiscal year 2015 broadcasts, productions and community activities. With the generous support of our members, partners and funders, we will continue to expand our impressive service to the public. Thank you for supporting WETA. Sincerely, Sharon Percy Rockefeller President & CEO, WETA Extraordinary Stor ies,Engaging Ideas Building a Lasting Cultural Institution The WETA mission is to produce and broadcast programs of intellectual integrity and cultural merit that recognize viewers’ and listeners’ intelligence, curiosity, and interest in the world around them. As an independent and not-for-profit public broadcaster and producer, WETA provides its viewers and listeners with high-quality, compelling programs and serves a broad community with educational projects and Web-based initiatives. Dear Friends: to serve on the WETA Board of Trustees, representing the community of Greater Washington and helping to guide this vital cultural institution in its mission. During this fiscal year, WETA celebrated President and CEO Sharon Percy Rockefeller’s 25th year of outstanding leadership. With great passion and dedication, Sharon has led WETA since 1989 to extraordinary achievements in service to our region and to the entire nation as well. Sharon has taken WETA to new heights of excellence, carrying forward the values and ideals of former WETA Chairman Willard Kiplinger and former WETA President Elizabeth Campbell, who founded WETA more than 50 years ago. They established WETA to engage people of all ages in lifelong learning, and Sharon has built an impressive public service enterprise based upon their vision. Since its inaugural broadcast in 1961, WETA had operated out of a series of temporary rented locations. When Sharon assumed leadership, one of her key goals was to secure a permanent home for WETA. After IT IS A PRIVILEGE leading a successful capital campaign, she oversaw the move to a new headquarters, providing essential space to consolidate the company’s studios and offices. During Sharon’s tenure, WETA has expanded considerably, from an annual operating budget of $41 million in 1989 to $93 million in fiscal year 2015. Sharon brought the organization into the digital age in 1992, with the first overthe-air transmission of a digital high-definition television (HDTV) program in the country. She also guided WETA to become a top content provider, producing an impressive portfolio of more than 400 hours of original television content annually that airs on PBS stations nationwide. Locally, WETA proudly serves audiences with the region’s exclusive classical music radio service, Classical WETA 90.9 FM, and four television channels — WETA TV 26, WETA HD, WETA UK and WETA Kids — and creates a slate of local television and radio programming specifically for audiences in the capital region. Over the years, WETA has expanded its public service into digital media, creating classroom resources based on content from WETA television productions. And, through WETA Learning Media websites, the station offers invaluable resources on topics such as literacy, learning disabilities and brain injury. Under Sharon’s direction, WETA has taken a leading role in public affairs television production, recognizing public media’s important responsibility to foster an informed citizenry and promote civic engagement. As the home of PBS NewsHour and Washington Week with Gwen Ifill and a top producer of documentary programming, WETA is a vital source of trusted news, insightful analysis and illuminating content. Making a further commitment to superb journalism in service to the public, WETA became the sole owner of PBS NewsHour in July 2014. WETA creates great television programming that explores the nation’s collective history, illuminates identity and celebrates cultural heritage. With Sharon at the helm, WETA has partnered with Ken Burns, America’s premier documentary filmmaker, to bring to the nation 22 acclaimed films. The station has also developed a portfolio of programs exploring our region’s rich history, including the award-winning trio Above: WETA headquarters. Bottom, from left: Philanthropist David Rubenstein and WETA President and CEO Sharon Percy Rockefeller; The Civil War; Sharon Percy Rockefeller and friends; violinists; Gwen Ifill and Judy Woodruff of PBS NewsHour; WETA Board of Trustees Chairman Timothy C. Coughlin and Sharon Percy Rockefeller. 2 of productions Washington in the ’60s, ’70s and ’80s. Through Sharon’s leadership, WETA demonstrates a steadfast commitment to the arts, showcasing vibrant performing arts in world-class venues in the nation’s capital via dazzling television productions and Classical WETA 90.9 FM, a cherished cultural institution that is the most-listened-to classical station in America. WETA has thrived under Sharon’s leadership. The organization has been dedicated to enriching the lives of audiences in Greater Washington and throughout the nation, and WETA will continue to provide exceptional services to the public for decades to come. Sincerely, Timothy C. Coughlin Chairman, WETA Board of Trustees Exceptional, Creative Productions WETA produced an array of impressive television programs in fiscal year 2015 on behalf of PBS viewers across the nation. As one of the top-producing stations of new content for public television in the country, WETA created more than 400 hours of programming. From award-winning news and public affairs series and star-studded concerts from the nation’s capital to illuminating historical documentaries and engaging lifestyle series, WETA informs and delights the millions who treasure the high-quality productions for which the organization is known. 4 PBS NewsHour WEEKNIGHTS IN JULY 2014, WETA became the sole owner and steward of PBS NewsHour, the signature public affairs program of the PBS system and one of the most highly regarded journalistic enterprises in the country. With full management and production oversight, WETA formed NewsHour Productions LLC, a wholly owned subsidiary of WETA, dedicated to advancing the vital work of the esteemed nightly news program co-anchored by managing editors Gwen Ifill and Judy Woodruff. The transfer followed a close partnership of nearly 40 years between WETA and MacNeil/Lehrer Productions and founders Jim Lehrer and Robert MacNeil, who established the commitment to excellence in journalism that guides the news operation to this day. WETA stewardship has ensured continuity and innovation in the unparalleled news content that Ifill and Woodruff and the entire PBS NewsHour team produce. Highly respected for its reporting, the award-winning, hour-long nightly news program is acclaimed for its coverage of national and international events and for analysis and interviews. Spotlighted among special reports this year were the political opening of Cuba, the latest developments in Ebola research and the advancements in bionic arms. The program also featured ongoing series, including “Making Sen$e Thursdays,” “NewsHour Shares” and “Politics Monday.” PBS NewsHour has expanded its production staff and increased the quantity of its reports, with more news stories on each broadcast as well as across digital, social and audio platforms. Innovations in delivery systems are helping to reach new and loyal audiences, with people all over the world interacting with and experiencing PBS NewsHour in new ways. The program launched editorial partnerships with The Atlantic, The New York Times Video, Reveal from The Center for Investigative Reporting, and OZY. Expanding its content for social media, PBS NewsHour launched a Facebook-first video series and a new podcast that provides personal context for global news. Fiscal year 2015 also saw the inaugural Student Reporting Labs Academy, in which 18 middle- and high-school fellows worked alongside public media mentors to produce original news content and develop strategies to engage youth in news and current affairs. pbs.org/newshour A production of NewsHour Productions LLC, a wholly owned nonprofit subsidiary of WETA Washington, D.C., in association with WNET in New York. Corporate funding provided by BAE Systems, BNSF Railways, Charles Schwab, IBEW and Lincoln Financial Group, along with major funding from the Corporation for Public Broadcasting, PBS and public television viewers. Additional funding provided by Adrienne Arsht; S.D. Bechtel, Jr. Foundation; DF Black Foundation; California Wellness Foundation; Carnegie Corporation of New York; Doris Duke Charitable Foundation; Consuelo Duroc-Danner; Ford Foundation; Friends of the NewsHour; J. Paul Getty Trust; Gilchrist Foundation; Gruber Family Foundation; The William and Flora Hewlett Foundation; Howard Hughes Medical Institute; Jerome Jacobson Foundation; Kay Foundation; The Janet W. Ketcham Foundation; Knight Foundation; The Kresge Foundation; Lemelson Foundation; Lumina Foundation; John D. and Catherine T. MacArthur Foundation; Andrew W. Mellon Foundation; Gordon and Betty Moore Foundation; National Endowment for the Arts; National Science Foundation; The John and Wendy Neu Family Foundation; Ottaway Foundation; The David and Lucile Packard Foundation; Park Foundation; Poetry Foundation; The SCAN Foundation; Skoll Foundation; Alfred P. Sloan Foundation; George and Camilla Smith; Starr Foundation; Summit Foundation; Judy and Josh Weston; and Wolfensohn Family Foundation. Washington Week with Gwen Ifill WEEKLY GWEN IFILL LEADS a robust roundtable discussion with award-winning journalists who provide reporting and analysis of the major news stories emanating from the nation’s capital. Throughout this fiscal year, Washington Week provided timely, in-depth discussions around many topics, including the 2014 midterm elections and the historic U.S. Supreme Court rulings on the Affordable Care Act and same-sex marriage. Moderator and managing editor Ifill explored national and international stories with a diverse panel of journalists from print, television, radio and online news organizations, including The Atlantic, The Daily Beast, The New York Times, Politico and The Washington Post. The conversations extended beyond the broadcast with “Washington Week Webcast Extras” — additional discussions available on the series website. Ifill also regularly engaged with the public in the program’s online live chat, reflecting on such topics as how social media has changed her day-to-day job — and provided behind-the-scenes insight into how the weekly series is produced. pbs.org/washingtonweek A production of WETA Washington, D.C. Major funding provided by The Boeing Company, Prudential, Brigham and Women’s Hospital, IBEW, Newman’s Own Foundation, the Annenberg Foundation, the Corporation for Public Broadcasting and PBS. 5 “The single most personally relevant documentary of this or any year.” – Los Angeles Times THE MONUMENTAL PROJECT created a national conversation — across multiple media platforms — about the state of the battle against cancer and the future of the disease. Longtime WETA production partner Ken Burns was executive producer of the film at the project’s core, and filmmaker Barak Goodman produced and directed the six-hour program, based on the Pulitzer Prize-winning book The Emperor of All Maladies: A Biography of Cancer by Siddhartha Mukherjee. The documentary, which premiered March 30-April 1, tells the comprehensive story of cancer, from its first description in an ancient Egyptian scroll to the gleaming laboratories of modern research institutions. Tackling the difficult choices facing patients and medical practitioners, filmmakers embedded in hospitals to follow contemporary patient stories and provide viewers with insights from an unparalleled array of cancer researchers, doctors and other experts. The film also explores the latest scientific breakthroughs that may have brought society within sight of lasting cures. Cancer: The Emperor of All Maladies — A Conversation The project was the result of an innovative partnership between WETA and outreach partner Stand Up To Cancer (SU2C), an initiative of the Entertainment Industry Foundation. In 2010, WETA President and CEO Sharon Percy Rockefeller read Mukherjee’s book during her cancer treatment and was inspired to partner with SU2C. The project assembled an impressive and unprecedented array of corporate, foundation and organizational project supporters who brought the series to a nationwide audience. The expansive series website, CancerFilms.org — providing video content, educational materials, areas for personal stories, and further history and context for the documentary — promises to attract millions more visitors over the years, contributing to the lasting impact of this significant project. In addition, WETA oversaw a public engagement campaign aimed at helping Americans understand cancer and stripping away some of the fear and misunderstanding surrounding the disease. The initiative included an innovative online short film series; an educational curriculum; and more than 80 screening events around the country, in communities such as Los Angeles, New York City and Washington, D.C. WETA also collaborated on the Access to Care Policy Summit, at which members of the healthcare community — including government officials, healthcare providers and insurers, patient advocates and nonprofit organizations — met to create a shared action plan to improve cancer care access in the District of Columbia. WETA produced a companion television special, Cancer: The Emperor of All Maladies — A Conversation, hosted by Katie Couric, global news anchor for Yahoo! News and SU2C co-founder. The program, which aired in February, featured excerpts from the documentary series as well as personal stories and insights from Burns, Mukherjee, Rockefeller and Couric. The project included a radio series, Living Cancer, broadcast across the country on NPR and produced by national radio partner WNYC, the public radio broadcaster in New York City. The two-week-long series illuminated the frontiers of cancer research and treatment through personal stories of patients, doctors and scientists. Viewership, outreach, and press reception for the project were a resounding success. PBS reported ratings for the film 40 percent higher than public television’s average primetime audience. During the first night’s broadcast, the project hashtag trended on Twitter in the Top 5 hashtags globally. CancerFilms.org Ken Burns Presents Cancer: The Emperor of All Maladies A Film by Barak Goodman: A production of Florentine Films, Laura Ziskin Pictures and WETA Washington, D.C., in association with Ark Media. Production supporters include Genentech; Cancer Treatment Centers of America; Siemens; David H. Koch; Bristol-Myers Squibb; the Alfred P. Sloan Foundation; Kovler Fund; The Arthur Vining Davis Foundations; the American Association for Cancer Research; the American Cancer Society; The Leukemia and Lymphoma Society; Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation; the Corporation for Public Broadcasting; and PBS. Cancer: The Emperor of All Maladies — A Conversation: A production of WETA Washington, D.C. Made possible by Alan and Marsha Paller. 7 The Roosevelts: An Intimate History SEPTEMBER 14-20, 2014 brought to the public a comprehensive narrative spotlighting the Roosevelts, weaving together for the first time the individual stories of Theodore, Franklin and Eleanor Roosevelt, members of one of the most prominent and influential families in American politics. More than 33.3 million viewers watched the 14-hour documentary, which follows the family’s story for more than a century, from Theodore’s birth in 1858 to Eleanor’s death in 1962. Together, the Roosevelts redefined the relationship Americans had with their government and with each other — as well as the role of the United States within the wider world. The series encompasses all the history the Roosevelts helped to make: the creation of national parks and the digging of the Panama Canal, the New Deal and the defeat of Hitler, and the postwar struggles for civil rights at home and human rights around the world. The film is also an intimate human story about love and betrayal and personal courage and the conquest of fear. Time magazine proclaimed “it gives human breath to a wellcovered period of history, all in service of an idea: showing the ways that, through these generations, America matured and changed.” As part of the project, WETA implemented an educational engagement campaign, creating ways for students and adults to better understand some of the most critical periods in American history. The public participated in screening and discussion events that featured noted Roosevelt historians and other experts. Much of this content was available online and, in the month of September 2014 alone, the series website received more than 4 million page views. pbs.org/roosevelts FILMMAKER KEN BURNS A production of Florentine Films and WETA Washington, D.C. Funding provided by Bank of America; the Corporation for Public Broadcasting; PBS; Mr. Jack C. Taylor; The Arthur Vining Davis Foundations; the National Endowment for the Humanities; Rosalind P. Walter; and members of The Better Angels Society, including Jessica & John Fullerton, The Pfeil Foundation, Joan Wellhouse Newton, Bonnie & Tom McCloskey and The Golkin Family. The Italian Americans FEBRUARY 17 AND 24, 2015 REVEALING THE UNIQUE, distinctive qualities of one immigrant group’s experience, The Italian Americans explores how this community, from the late-19th century to today, has shaped the United States. The film includes interviews with such notable Italian Americans as musician Tony Bennett, U.S. Supreme Court Associate Justice Antonin Scalia, author Gay Talese and actor John Turturro. Speaking from personal experience, they help tell the story of how Italian Americans, once considered “outsiders” viewed with suspicion and mistrust, have become some of the nation’s most prominent leaders in business, politics and the arts today. Beyond the broadcast, WETA partnered with the National Italian American Foundation (NIAF) to create public screening and discussion events in nine cities around the country. In these forums, audiences explored Italians’ contributions to American culture and examined how this community has helped to redefine American identity. pbs.org/italianamericans A production of WETA Washington, D.C., and Ark Media, in association with John Maggio Productions. Corporate funding provided by DelGrosso Foods. Foundation funding provided by the National Endowment for the Humanities, The Arthur Vining Davis Foundations and the Annenberg Foundation. Major funding provided by the Corporation for Public Broadcasting and PBS. A Celebration of Peace Through Music APRIL 5, 2015 WORLD-RENOWNED AMERICAN conductor Sir Gilbert Levine hosts this two-hour music special honoring the canonizations of Pope John XXIII and Pope John Paul II, in the spirit of Pope Francis — celebrating three spiritual leaders who are recognized for their devotion to promoting peace and interfaith understanding around the world. The program includes performances by the Kraków Philharmonic Choir, the Orchestra of St. Luke’s and the Choral Arts Society of Washington. The special also follows Levine as he travels to global landmarks of historical, musical and religious significance to show how music and spirit can unite the world. Known as the “Pope’s Maestro” for his friendship with Pope John Paul II, Levine is uniquely qualified to lead this tribute in music, a language that supersedes all cultural boundaries. The concert was the result of a partnership between WETA, Georgetown University, the Archdiocese of Washington and the embassies of Poland, Italy, Argentina and the Holy See. ConcertForPeace.org A production of Pax Per Musicam Foundation and Georgetown University, in association with WETA Washington, D.C. Major funding for the broadcast provided by Tom and Gayle Benson; Alfred H. Moses and Fern Schad; Chandler and Paul Tagliabue; and The Hariri Foundation. James McNeill Whistler & The Case for Beauty Makers: Women Who Make America SEPTEMBER 12, 2014 TUESDAYS, SEPTEMBER 30-NOVEMBER 4, 2014 THE RADICAL ARTISTIC visionary James McNeill Whistler is the subject of this documentary that examines his life and contentious career. The 19th-century artist introduced ideas and forms that were avant-garde in his time. Whistler pioneered a new way of thinking about art that supported beauty in and of itself as a work’s most essential value, what we know today as “art for art’s sake.” The film features nearly 200 etchings, paintings and historical photographs. With an exquisite eye to detail, the film also presents reenactments of Whistler’s life and the behind-the-scenes work on several of his famous paintings, including one of the most iconic works of art in history, “Arrangement in Grey and Black No. 1” — popularly known as “Whistler’s Mother” — and the famed masterpiece of decorative arts, “The Peacock Room.” pbs.org/whistler A SERIES OF one-hour documentaries explores the stories of women in six spheres of endeavor — comedy, Hollywood, space, politics, business and war. Featured subjects include comedians Sarah Silverman and Ellen DeGeneres, actress Jane Fonda and television showrunner Shonda Rhimes, astronauts Mae Jemison and Peggy Whitson, political leaders Hillary Clinton and Sen. Lisa Murkowski (R-AK), business leaders Cathy Hughes and Sheryl Sandberg, and U.S. Navy Vice Adm. Michelle Howard and former CIA officer Valerie Plame Wilson. The series expands on the critically acclaimed three-hour WETA documentary, Makers: Women Who Make America, which tells the story of the American women’s movement over the last half-century. The six new films, directed and produced by leading independent filmmakers, build on the multi-platform initiative developed by AOL that aims to be the largest collection of women’s stories ever assembled and includes a growing online collection of more than 250 original interviews. Makers.com A production of Film Odyssey, Inc., in association with the Freer Gallery of Art and Arthur M. Sackler Gallery, Smithsonian Institution; 1-A Productions, Ltd., Glasgow; and WETA Washington, D.C. Major funding provided by the National Endowment for the Humanities. Additional funding provided by the Lunder Foundation; the Annenberg Foundation; the Lewis B. and Dorothy Cullman Foundation; the National Endowment for the Arts; the DC Commission on the Arts and Humanities; the Humanities Council of Washington, D.C.; and the Maryland Humanities Council. Funding also provided by PBS and public television viewers. A production of Kunhardt McGee Productions in association with Loki Films, Moxie Firecracker Films, Ark Media and WETA Washington, D.C. Major funding provided by AOL. Additional corporate funding provided by Simple Facial Skincare and Verizon. Foundation funding provided by The Charles H. Revson Foundation and the Ford Foundation. Support also provided by the Corporation for Public Broadcasting and PBS. 9 Jay Leno: The Kennedy Center Mark Twain Prize NOVEMBER 23, 2014 A STAR-STUDDED CAST of friends and colleagues honors Jay Leno, the comedian and longtime host of The Tonight Show, at a riotous celebration of the 17th recipient of The Kennedy Center Mark Twain Prize for American Humor. With tributes, performances, and highlights from Leno’s legendary career, the stage at the John F. Kennedy Center for the Performing Arts is alight with musicians, actors and comedians, including Garth Brooks, Kristin Chenoweth, Kevin Eubanks, Jimmy Fallon, Chelsea Handler, Robert Klein, Al Madrigal, Seth Myers, Jerry Seinfeld, JB Smoove and Wanda Sykes, with special appearances by Jamie Foxx and Betty White. pbs.org/twainprize A production of WETA Washington, D.C.; The John F. Kennedy Center for the Performing Arts; CoMedia, Inc.; Mark Krantz Productions; and Cappy Productions. Corporate funding provided by Capital One and Comcast-NBCUniversal. Major funding provided by the Corporation for Public Broadcasting, PBS and public television viewers. Air travel generously provided by American Airlines. The Gospel Tradition: In Performance at the White House A Salute to the Troops: In Performance at the White House JUNE 26, 2015 NOVEMBER 7, 2014 GOSPEL MUSIC and its profound influence on American music are the focus of this concert special, hosted by President and Mrs. Obama at the White House. The program spotlights performances by Bishop Rance Allen, Pastor Shirley Caesar, Rodney Crowell, Aretha Franklin, Rhiannon Giddens, Emmylou Harris, Darlene Love, Lyle Lovett, Tamela Mann, the Morgan State University Choir and Michelle Williams — with musician and producer T Bone Burnett as executive music director and broadcast anchor Robin Roberts as program host. The Gospel Tradition is the 54th production in the 37-year history of the WETA series In Performance at the White House. In tandem with the concert, the first lady continued her tradition of hosting an educational workshop for students from across the country. “The History of Gospel Music,” which underscored the music’s influence on blues, soul, rhythm and blues, and rock ’n’ roll, was produced by The Grammy Museum.® pbs.org/whitehouse PRESIDENT AND MRS. OBAMA host a concert special in tribute to the military men and women who serve the United States. The program features Mary J. Blige, Common, John Fogerty, Hill Harper, Logan Lerman, Willie Nelson and Romeo Santos. Additional performers are active-duty personnel U.S. Army Sgt. Christiana R. Ball and Capt. Matt Smith and Capt. John Ed Auer of the U.S. Marine Corps. The special also includes a performance by Daughtry from the band’s USO concert at Yokota Air Base in Japan. A Salute to the Troops was taped on the South Lawn of the White House before an audience that included hundreds of military service personnel. The program was rebroadcast on Veterans Day via the American Forces Network to U.S. troops and civilians worldwide. Mrs. Obama also hosted a student workshop titled “The Stars and Stripes Forever: A History of Music and the Military,” produced by The Grammy Museum.® pbs.org/whitehouse A production of WETA Washington, D.C., in association with CoMedia, Inc.; Mark Krantz Productions; Cappy Productions; The Grammy Museum at L.A. Live; and TV One. Corporate funding provided by PepsiCo. Foundation support provided by The Annenberg Foundation. Major funding also provided by the Corporation for Public Broadcasting, PBS and public television viewers. Air travel generously provided by American Airlines. A production of WETA Washington, D.C., in association with AEG Ehrlich Ventures, LLC; and The Grammy Museum at L.A. Live. Made possible by a special collaboration with USO of Metropolitan Washington-Baltimore and USO, Inc. A joint sponsorship by The Boeing Company and Lockheed Martin provided major corporate funding for this event. Additional funders include the Anne Ray Charitable Trust, the Annenberg Foundation, the Corporation for Public Broadcasting, PBS and public television viewers. A Capitol Fourth JULY 4, 2014 and fireworks special, celebrating Independence Day, features performances by an array of artists including Rock and Roll Hall of Famer Frankie Valli and Grammy Award-winning music legend Patti LaBelle. Also onstage with host Tom Bergeron are multi-platinum recording artist and actress Jordin Sparks; platinum recording artist and songwriter Phillip Phillips; five-time Grammy Award-winning singer-songwriter Michael McDonald; country music superstar Sara Evans; singer-songwriter Kendall Schmidt; Broadway star Kelli O’Hara; and world-famous Muppets Kermit the Frog and Miss Piggy, performing with the National Symphony Orchestra. In celebration of the 200th anniversary of the national anthem, Academy Award-winning composer John Williams conducts his special new arrangement of “The Star-Spangled Banner” before an audience of hundreds of thousands of people on the West Lawn of the U.S. Capitol and millions at home. The program was also broadcast via the American Forces Network to U.S. service personnel and civilians around the world. pbs.org/a-capitol-fourth THE SPECTACULAR MUSICAL A co-production of Capital Concerts and WETA Washington, D.C. Made possible by grants from The Boeing Company, National Park Service, the Corporation for Public Broadcasting, Department of the Army, public television viewers and PBS. Air travel provided by American Airlines. 10 National Memorial Day Concert MAY 24, 2015 of remembrance honors courageous American heroes who have been disabled for life, shines a spotlight on Gold Star Children who have lost a parent to war, and commemorates the 70th anniversary of the end of World War II. Actors Joe Mantegna and Gary Sinise co-host the annual performance special, marking their 10th anniversary on the broadcast. Both actors have dedicated themselves to veterans’ causes and supporting the troops in active service. Presented live from the West Lawn of the U.S. Capitol, the program lineup includes distinguished American leader Gen. Colin L. Powell USA (Ret.), international superstar Gloria Estefan, acclaimed actress Stefanie Scott, singer Tessanne Chin, mezzo-soprano Katherine Jenkins, renowned tenor Russell Watson, and the nation’s top military musical ensembles, in performance with the National Symphony Orchestra under the direction of conductor Jack Everly. The program was also broadcast via the American Forces Network to U.S. service personnel and civilians around the globe. pbs.org/national-memorial-day-concert AN INSPIRING NIGHT A co-production of Capital Concerts and WETA Washington, D.C. Made possible by grants from Lockheed Martin Corporation, National Park Service, the Corporation for Public Broadcasting, Department of the Army, General Dynamics, PBS and public television viewers. Billy Joel: The Library of Congress Gershwin Prize JANUARY 2, 2015 PIANO MAN BILLY JOEL , the seventh recipient of the Library of Congress Gershwin Prize for Popular Song, is honored with music from Joel’s hit-filled songbook. Paying tribute at DAR Constitution Hall are Tony Bennett, Boyz II Men, Gavin DeGraw, Michael Feinstein, Josh Groban, Natalie Maines, John Mellencamp and LeAnn Rimes — as well as a dance ensemble performance from Twyla Tharp’s production “Movin’ Out.” Among the musical offerings, actor Kevin Spacey leads an ensemble performance of “Piano Man” and Joel presents lively renditions of his own piano-fueled narratives, including “Movin’ Out” and “You May Be Right.” The Gershwin Prize is named in honor of the legendary George and Ira Gershwin and recognizes the profound, positive effect of popular music worldwide. The honorees are composers or performers whose lifetime contributions exemplify the standard of excellence associated with the Gershwin brothers. pbs.org/gershwinprize A production of WETA Washington, D.C., in association with Bounce, a division of AEG. Funding provided by the Anne Ray Charitable Trust and AARP. Major funding provided by the Corporation for Public Broadcasting, PBS and public television viewers. Air transportation generously provided by United Airlines. Martha Stewart’s Cooking School SEASON 4, A 13-PART SERIES BEGINNING OCTOBER 2, 2014 Martha Bakes SEASON 3, A 13-PART SERIES BEGINNING APRIL 5, 2014 SEASON 4, A 13-PART SERIES BEGINNING JANUARY 8, 2015 MARTHA STEWART OFFERS viewers valuable cooking fundamentals in these two engaging series. In Martha Stewart’s Cooking School, she provides culinary master classes using her signature step-by-step, how-to teaching process. Stewart illustrates cooking essentials, from roasting and poaching to braising and blanching. For the second year in a row, Martha Stewart’s Cooking School received a James Beard Foundation award, the highest honor in the culinary world. Another series created with production partner Martha Stewart Living Omnimedia — Martha Bakes — enables home bakers to create the finest desserts and goodies, from scratch, in their own kitchen. This season features such delectable treats as Mini Chocolate Whoopie Pies, Deep Dish Pumpkin Meringue Pie and Southern Coconut Cake. pbs.org/food/shows/Martha-Stewarts-Cooking-School; pbs.org/food/shows/Martha-Bakes Martha Stewart’s Cooking School: A production of Flour Productions, Inc., in association with WETA Washington, D.C. Corporate funding provided by KitchenAid. Martha Bakes: A production of Flour Productions, Inc., in association with WETA Washington, D.C. Season three funding provided by King Arthur Flour, Nordic Ware and Jarden Home Brands. Season four funding provided by Domino Foods, Inc., featuring Domino® Sugar and C&H® Sugar. Sara’s Weeknight Meals Pati’s Mexican Table SEASON 4, A 20-PART SERIES BEGINNING JUNE 18, 2014 SEASON 4, A 13-PART SERIES BEGINNING APRIL 1, 2015 shares her ideas for preparing flavorful, healthy food with minimal fuss in the weekly program. The series redefines dinner with fast, tasty and routine-breaking entrées, based on Moulton’s cookbook Sara’s Secrets for Weeknight Meals. In season four, she steers viewers away from predictable patterns with recipes for the whole family to enjoy, such as a simple and juicy Salmon in a Bag, kid-friendly Pasta Pizza, slow-cooking Meatball Tagine with Couscous, budget-conscious Italian Onion Soup, easy Salad Dressing Chicken, and the fabulously interactive Japanese Beef Fondue. SaraMoulton.com/WeekNightMeals PATI JINICH, CHEF SARA MOULTON A production of Silver Plume Productions and WETA Washington, D.C. Funding provided by Subaru of America, Inc.; Maple Leaf Farms; and Ezra’s Dairy. a food writer and the official chef of the Mexican Cultural Institute of Washington, D.C., guides viewers through the fascinating world of Mexican cuisine. Jinich infuses her recipes with a sprinkling of culture and traditions and demonstrates how easy it is to make delicious, regional Mexican food at home. This season, Jinich is on the road in Mexico, visiting San Miguel de Allende and Guanajuato and sharing the highlights of the food scene and an array of recipes. At home, she explores food for family gatherings, including picnics and a tamal party — a tamaliza. Jinich also takes a deep dive into the blending of Mexican and American cultures, resulting in classic American recipes with a delicious Mexican twist. PatisMexicanTable.com A co-production of WETA Washington, D.C., and Mexican Table LLC, in association with Follow Productions. Made possible by Goya Foods, Inc.; Bimbo Bakeries USA; La Morena®; the Secretariat of Agriculture, Livestock, Rural Development, Fisheries and Food; MexBest; Consejo Nacional Agropecuario, A.C. (CNA); and The Mexico Tourism Board. Globe Trekker Production Pipeline SEASON 13, A 30-PART SERIES BEGINNING APRIL 6, 2014 SEASON 14, A 30-PART SERIES BEGINNING APRIL 5, 2015 PROJECTS TAKE YEARS TRANSPORTING VIEWERS TO unforgettable destinations around the world, Globe Trekker documents the adventures of enthusiastic travel guides as they head off the beaten path. In destinations near and far, they encounter the people who inhabit the land, soak up the local culture, sample regional cuisine and revel in breathtaking vistas. This year, trekkers follow in the footsteps of countless explorers to the ends of the earth in the South Atlantic Ocean and tour the sea fort of Murud-Janjira in India. They travel via the infamous Ice Train in the far north of Siberia and deep inside the Arctic Circle, and they meet geishas in Kyoto. Adventures continue as trekkers explore the extraordinary art trail of the French Riviera; encounter whirling dervishes and tranquil tea gardens in Konya, Turkey; and examine World War I sites throughout Europe. PilotGuides.com/tv-shows/Globe-Trekker A production of Pilot Film and Television Productions, Ltd., in association with WETA Washington, D.C. Funding provided by Subaru of America, Inc. to develop, and WETA has a robust pipeline of exceptional content in the works, including the titles below that are planned for fiscal year 2016 and beyond. Collaborations with Ken Burns and Florentine Films For more than 30 years, WETA has partnered with acclaimed filmmaker Ken Burns and his production company Florentine Films to bring to the nation landmark history films. The next production to premiere will be Jackie Robinson, airing in April 2016, followed in the years to come by The Vietnam War, Country Music and Hemingway. Revealing America’s History WETA productions continue to explore American history through a variety of eras and perspectives. The documentaries Debt of Honor, about disabled veterans in America, and The Pilgrims (both directed by Ric Burns) air in November 2015. Additionally, the new WETA production partnership with professor Henry Louis Gates, Jr., will include season three of the genealogy-history series Finding Your Roots as well as the multi-part documentary Black America Since MLK: And Still I Rise. Front-Row Seats to Performances from the Nation’s Capital In fiscal year 2016, WETA will present a slate of performance shows, including Eddie Murphy: The Kennedy Center Mark Twain Prize, Willie Nelson: The Library of Congress Gershwin Prize for Popular Song and A Celebration of American Creativity: In Performance at the White House. Syndication WETA ASSISTS other quality producers in bringing select broadcast projects to air. In fiscal year 2015, WETA provided syndication services for the holiday favorite National Christmas Tree Lighting 2014, the top-rated children’s series Daniel Tiger’s Neighborhood, and the financial news series Nightly Business Report. 13 Outstanding Television For the Community For more than half a century, WETA has enriched the lives of residents of Greater Washington by presenting programming to engage virtually every age and every interest, encompassing news and public affairs, drama, performing arts, history, science and nature, and children’s series. The station’s enduring mission is to serve the community with educational broadcasts. • WETA offers viewers an extraordinary array of program choices, broadcasting on four channels. WETA TV 26 is the primary channel; WETA HD offers superior picture quality; WETA UK, offering the best in British television since 2012, has rapidly grown a substantial audience; and WETA Kids offers engaging, educational programming specifically for young viewers. • One of more than 350 PBS member stations, WETA is the flagship public television station in the nation’s capital. In an average week, WETA reaches 2 million viewers in the District of Columbia and 53 surrounding counties. • The centerpiece of fall programming in fiscal year 2015 was The Roosevelts: An Intimate History, a co-production of WETA and longtime partner filmmaker Ken Burns. Locally, WETA extended the film’s impact through a public screening at Washington’s Warner Theatre and features on weta.org, including information about the family’s impact on Washington. • The WETA UK channel furthered the public television tradition of bringing the finest productions from Britain to an American audience — serving a viewership that has a tremendous appetite for British drama, comedy and mystery. Engaging Drama • Loyal viewers turned to WETA in fiscal year 2015 for award-winning dramas, including the penultimate season of the acclaimed Masterpiece series Downton Abbey. The station added to the impact of this popular British production by hosting screenings for WETA members. • Masterpiece made storied figures in British history and literature come alive for viewers: Wolf Hall, based on the best-selling historical novel, spotlighted the court of King Henry VIII, while Masterpiece Mystery! closed out an enduringly popular series with the final episode of Poirot, featuring David Suchet in his signature role as the legendary Belgian detective. Clockwise, from top left: Miss Fisher’s Murder Mysteries, The Jewel in the Crown, Masterpiece: Poldark, Line of Duty, The Roosevelts: An Intimate History, Masterpiece: Downton Abbey, Masterpiece: Wolf Hall. 15 • • • • WETA UK has been the resource for loyal viewers to reconnect with many landmark British productions. In 2015, the station brought back such PBS touchstones as The Jewel in the Crown and the original Masterpiece Classic production of Poldark, setting the stage for the premiere of a new production of the engaging story. News, Arts and More • Local Content British mystery is perennially popular, led on WETA UK by Midsomer Murders with its clever, affable detective solving crimes amid the idyllic English countryside. The robust mystery lineup also featured Inspector Morse, Pie in the Sky, Miss Fisher’s Murder Mysteries and Father Brown. • WETA continues to be a vital source of trusted news, insightful analysis and illuminating content. Having set the standard of quality and integrity for journalism, the WETA-produced PBS NewsHour and Washington Week with Gwen Ifill remained audience staples throughout the year. Performance programming has been in the station’s DNA since its beginnings, and this year’s offerings included performances from Washington landmarks via such iconic series as In Performance at the White House, The Kennedy Center Mark Twain Prize and A Capitol Fourth. • Frontline, the multi-award-winning documentary series, featured a variety of powerful in-depth reports, ranging in topic from the Ebola crisis in West Africa to the rise of ISIS. The new series SciTech Now kept viewers up to date on the meteoric changes in technology and their effects on the way we live. Science and nature offerings remain program pillars on WETA. Spotlighted this past year was Penguins: Spy in the Huddle, A Nature Special, exploring the challenges facing penguins around the world. Viewers also were enthusiastic about Earth: A New Wild, a series examining the link between humans and animals. • The mysteries of science were decoded for viewers via powerful programming such as Nova: Vaccines — Calling the Shots, an in-depth exploration of the current controversy surrounding vaccines and risks posed by parents opting out. The Great Math Mystery illuminated the story of mathematics, revealing its history and role in making the world work. • In advance of the groundbreaking WETA co-production, Cancer: The Emperor of All Maladies, WETA TV 26 produced a 30-minute special offering a first glimpse of the series. Cancer: The Emperor of All Maladies — A Conversation was taped before a live audience at The George Washington University and featured a conversation with the film’s principals. WETA also conducted area screening-and-discussion events and partnered with members of the local healthcare community to create a dialogue on the important content covered in both productions. WETA created content specifically for the Washington community, in support of national productions The Italian Americans and Finding Your Roots. The mini-documentaries covered Italian-American life, culture and food in the Washington area and local resources for viewers interested in starting genealogical research. • In addition, weta.org led the way in expanding viewer interaction surrounding programs that examined America’s Vietnam War experience on the 30th anniversary of the end of the conflict. The Boundary Stones blog spotlighted area events and landmarks associated with the Vietnam era, sparking dialogue with members of the community who lived through those turbulent times. • To connect with the diverse community that WETA serves, the station scheduled a variety of special-interest programming throughout the year via celebrations of history months and more, featuring such programs as The March and Independent Lens: Kumu Hina. • Ongoing local series WETA Around Town and WETA Arts, long popular with devoted viewers, illuminated the area’s rich cultural scene for audiences of all ages. Looking ahead to 2016, WETA Neighborhoods, a new series of half-hour documentaries, will feature a wealth of stories highlighting the people and places that contribute to the identity of the Washington-area community. Among the neighborhoods to be profiled are Anacostia, Capitol Hill, Dupont Circle and Georgetown. Clockwise, from top left: American Experience: Last Days in Vietnam, Frontline: The Fight for Yemen, Nova: The Great Math Mystery, Nature: Best of Birds, Independent Lens: Kumu Hina, The March, Father Brown, The Gospel Tradition: In Performance at the White House. 17 • • The WETA TV 26 production Washington in the ’80s premiered, extending the award-winning series begun with programs on the 1960s and ’70s and featuring pivotal public figures who shaped the decade, as well as some of the area’s distinctive characters. Viewers were also drawn to weta.org for articles, images and playlists reminiscent of the decade. WETA produced the 90-minute documentary Discovering Alexandria: The Early Years, an in-depth exploration of the city’s outsized role in American history from the 17th through the 19th centuries and bringing Alexandria’s rich heritage to life. A second film exploring Alexandria’s modern history is slated to premiere in 2016. For Children • • • 18 The education of children has always been at the core of the WETA mission. The station presents a wide array of children’s programs, from classic favorites to new series that help children learn on-air and online. WETA dedicates around-the-clock service on the WETA Kids channel, as well as weekday mornings on WETA TV 26, to unsurpassed children’s programming. Front and center among the offerings this year were two premieres: America’s favorite Muppet monster starred in The Cookie Thief, an engaging special from Sesame Workshop. The popular, acclaimed Odd Squad series, designed to teach math to five- to eight-year-olds, follows the heroic exploits of quirky agents Olive and Otto, who employ math skills to save the day. WETA Kids is also home to stalwart programs that have long entertained and educated children. Clifford The Big Red Dog continued to engage new generations of youngsters, and Curious George remained endlessly intrigued with his latest adventures, as did the station’s youngest viewers. • Throughout the year, WETA connected with local families at various community events. The station participated in the Martin Luther King Jr. Memorial Library’s STAR Family Festival, designed to encourage parents to sing, talk and read to their children. In partnership with Telemundo, WETA took part in La Feria de la Familia, a day of family activities at the D.C. Armory. • With children’s literacy a primary focus, WETA Kids conducted a writing contest for kindergarten through third-grade students in conjunction with a national initiative led by PBS. The station received nearly 400 entries from children in Greater Washington, with this year’s first-place winners hailing from Virginia. • This year, WETA Kids Ready to Learn — an initiative that teaches parents and caregivers methods for building early reading skills — presented 87 workshops across the region, reaching nearly 800 parents, teachers and childcare providers. As part of the Where Literacy Begins project — introducing parents and caregivers to inexpensive, enjoyable activities that provide children the key building blocks for later success in school — WETA presented 24 workshops, making a profound, lifelong impact on participating families. Clockwise, from top left: Discovering Alexandria: The Early Years, WETA Around Town, Curious George, Clifford The Big Red Dog, Odd Squad, WETA volunteer and guests at the STAR Family Festival, Washington in the ’80s. Magnificent Music for The Nation’s Capital Classical WETA 90.9 FM grew both its reach and reputation this year, achieved through rich, diverse musical offerings that, above all, showcase the vibrant, thriving classical music scene in the community — making Classical WETA a treasured cultural institution in Greater Washington. Top: Joshua Bell (National Symphony Orchestra Season Opening Ball Concert). Bottom, from left: Johan Botha in the Metropolitan Opera’s production of Die Meistersinger von Nürnberg (Classical WETA Opera House), National Symphony Orchestra with music director Christoph Eschenbach, brass musicians, pianist Charlie Albright (Front Row Washington). • Classical WETA has a devoted audience of nearly 500,000 weekly listeners, who tune in regularly to hear the world’s finest soloists and ensembles from the station’s vast music library. In addition, tens of thousands listen weekly via live stream at classicalweta.org. • The majestic music — orchestral, chamber, opera, choral, solo and more — is made accessible to listeners through the encyclopedic musical knowledge and genuine warmth of hosts David Ginder, Marilyn Cooley, Bill Bukowski, Nicole Lacroix, Deb Lamberton, Linda Carducci, Chip Brienza, James Jacobs and John Banther. • The station is the classical music source in Greater Washington, via 90.9 FM and HD channel 90.9-1 in Washington, 88.9 FM in Frederick and WGMS 89.1 FM in Hagerstown. The broadcast area covers Greater Washington and extends to Baltimore, Annapolis and Hagerstown in Maryland; Purcellville, Front Royal and Stafford in Virginia; and Gettysburg and the Cumberland Valley in Pennsylvania. • Among this year’s highlights was the broadcast of A Celebration of Peace Through Music, which brought together some of the world’s greatest orchestras and choral groups in a spiritual tribute to three revered figures: Pope John XXIII, Pope John Paul II and Pope Francis. Classical WETA distributed the milestone concert, organized by conductor Sir Gilbert Levine and staged at DAR Constitution Hall, to classical music stations around the country. • The partnership with the National Symphony Orchestra continues to thrive, with ongoing broadcasts of NSO Showcase. In addition, Classical WETA presented live the National Symphony Orchestra Season Opening Ball Concert, a touchstone event on the Washington classical music scene. • The long-standing, ever-popular series Front Row Washington highlighted a range of classical performances in the community in fiscal year 2015. Featured concerts took place in some of the area’s most distinguished settings, including the National Gallery of Art, the Kreeger Museum and the Phillips Collection. • Classical WETA Opera House remains a Saturday afternoon tradition throughout the region, presenting live performances from the Metropolitan Opera in New York as well as recordings of live performances from the world’s other great opera companies and venues, including the Royal Opera House and the Palais Garnier. • VivaLaVoce, the dedicated classical vocal music station, continued to offer listeners a diverse array of programming around the clock. The station features opera, choral music and art song and can be heard on HD channel 90.9-2 and online through the audio player on classicalweta.org. • Over the course of the year, classicalweta.org captivated listeners through a wealth of engaging online content. “Classical Countdown” invited fans to vote for musical favorites, with the top 90 choices played during Thanksgiving week. “Classical Conversations,” a series of intimate discussions between Classical WETA on-air hosts and world-class performers, composers and artists, was also a fan favorite. • Classical WETA hosts are respected figures within the area’s music scene, and they continued to forge enduring ties with the community through frequent appearances at community music and arts festivals across the region. Highlights include the Folger Shakespeare Library’s annual Open House and Shakespeare’s Birthday Celebration and the performance of Handel’s Messiah at Washington National Cathedral. 21 Online Resources That Change Lives WETA Learning Media is the go-to source online for a wide range of constituents seeking educational resources related to a variety of learning needs, from teachers and parents of students pre-K through 12th grade struggling with learning to members of the military living with traumatic brain injuries. The Web-based initiatives offer information and community to people who otherwise may not know where to turn for help. • Fiscal year 2015 was the most successful year to date for WETA Learning Media national websites, which served more than 13 million unique visitors. Reading Rockets, Colorín Colorado, AdLit.org, Start with a Book, BrainLine and BrainLine Military all set records for traffic to the sites. Collectively, the projects attracted nearly 300,000 followers on social media. • In its 13th year, Reading Rockets — the award-winning national multimedia initiative that offers research-based information and resources for parents and educators to help children learn to read — attracted nearly 18 million page views and more than 7 million unique visitors to the website, a 24 percent increase from the previous year. The project maintains a robust presence on social media and received more than 1 million YouTube views this year. • The Colorín Colorado initiative reached more than 2 million parents and teachers of English-language learners, providing resources to help students attain academic and professional success. The service addresses critical matters related to Latino students, now nearly one quarter of the U.S. school population. Among the year’s new content were videos demonstrating effective instruction of English-language learners. • LD Online, providing help for people with learning disabilities, began production on video pieces about learning differences, dyslexia and ADHD, featuring nationally recognized experts Dr. Thomas Brown, Dr. Guinevere Eden and Dr. Mark Griffin. • The one-of-a-kind initiative BrainLine provides key information on preventing, treating, and living with a traumatic brain injury (TBI). In fiscal year 2015, WETA began production on a new BrainLine project that gives teachers the tools to work most effectively with students who have sustained a TBI. • Start with a Book established strong connections with local summer programs serving lower-income children in the Washington area, with the project website reaching more than 100,000 parents and educators — nearly double the number of visitors from the previous year. Start with a Book aims to strengthen literacy skills and prevent summer learning loss in young children, especially those at risk. • BrainLine Military — which helps service members and veterans who have sustained a TBI or suffer from post-traumatic stress disorder (PTSD) and their families and the professionals who work with them — added relevant new content that addresses the distinctive needs of these individuals and their families. From articles and videos to expert interviews and personal stories, these valuable tools make it possible for users to connect with experts and with each other. • New this fiscal year for AdLit.org — which helps students in grades 6-12 become better readers and writers — is a video project with the National Writing Project and the Center for Inspired Teaching (CIT), in collaboration with the District of Columbia Public Schools. The goal of the “Real World History” project is to demonstrate how students can develop their skills as historians and to showcase effective teaching strategies using the Common Core State Standards. AdLit.org is funded by the National Writing Project and The Poses Family Foundation. • BrainLine and BrainLine Military are funded by the Bob Woodruff Foundation, the Infinite Hero Foundation, American Institutes for Research, and the Center on Brain Injury Research and Training at the University of Oregon. • Major support for Colorín Colorado is provided by founding partner, the American Federation of Teachers, AFL-CIO, with generous support provided by the National Education Association. • LD Online is funded by Lindamood-Bell Learning Processes. • Reading Rockets is funded by The Poses Family Foundation. • Start with a Book is funded by Park Foundation, Inc. 23 WETA Financial Report For Fiscal Year 2015 The flagship public broadcaster in the nation’s capital, WETA is a careful steward of the funds generously entrusted to the station from a variety of public and private sources. As a not-for-profit organization licensed to the community of Greater Washington, WETA is dedicated to a mission of public service, providing vibrant television and radio programming, engaging digital content and important educational services beyond broadcast. THE FINANCIAL PERFORMANCE of WETA was strong in fiscal year 2015 (July 1, 2014 – June 30, 2015), generating more than $4.7 million in operating income and a $2.8 million increase in unrestricted net assets. This positive financial outcome was the result of generous contributions from individuals, corporations and foundations, coupled with disciplined and cost-effective financial management. The invaluable support from these sources and the community service grants from the Corporation for Public Broadcasting (CPB) provide the essential funds that enable WETA to continue to serve the community. Beyond the strong financial results, WETA achieved a number of notable operational accomplishments this year. In fiscal year 2015, WETA assumed full management and financial responsibility for PBS NewsHour and delivered better-than-breakeven financial results for the program, in addition to growing digital and broadcast audiences. Local Broadcasting Operations WETA depends on broad-based local support to fulfill its community service mission. Contributions from individuals provide more than half of the funding for local television and radio broadcasts and power the WETA website. These contributions, along with support from local businesses and organizations, provide the foundation for local broadcasting operations and community outreach services. 4% 8% SUPPORT FOR LOCAL OPERATIONS Individuals 56% 28% $17,295,815 $8,667,811 Corporate Underwriting & Funding $2,553,961 Other Income $1,329,324 $1,015,151 Federal & State Government $101,767 TOTAL 5% $30,963,829 3% 2% SUPPORT FOR NATIONAL TELEVISION PRODUCTION Public Broadcasting Support 22% Corporate Underwriting & Funding 41% Foundations & Not-for-Profits Individuals Other Income $18,218,063 $14,796,786 $3,240,721 $1,792,238 $972,842 TOTAL $66,612,611 27% 6% $27,591,961 Federal & State Government Operating Expenses More than 80 percent of every dollar that WETA raises goes to pay for radio, television and online services. The remaining expenses are utilized to develop and steward the donations received and to build and maintain the infrastructure that will enable WETA to continue to serve the community for years to come. Generous financial support from diverse sources provides WETA with the resources necessary to withstand periodic economic challenges and to expand its public media services to the community. Public Broadcasting Support Foundations & Not-for-Profits National Television Production National television productions are significant financial contributors that help fund the station’s operations and its education and outreach initiatives. The impressive slate of productions this year included Cancer: The Emperor of All Maladies and The Roosevelts: An Intimate History, both produced with Ken Burns, plus a strong schedule of performance programs from the White House, the John F. Kennedy Center for the Performing Arts and the grounds of the U.S. Capitol. PBS NewsHour was successfully relaunched in fiscal year 2015 under WETA ownership and management. With a new studio set and updated on-air graphics and music for fiscal year 2016, PBS NewsHour is poised to build on that success. Washington Week with Gwen Ifill continues to be a vital program in the PBS national primetime schedule and, along with other projects in the WETA national production portfolio, delivered strong financial results for WETA. 3% 1% 3% 3% OPERATING EXPENSES 12% 62% 14% National Programming & Productions $57,888,284 Fundraising $12,825,413 Television Broadcasting $10,922,093 Education, Outreach & Promotion $5,505,706 Management & General $3,063,561 Radio Broadcasting $2,646,735 TOTAL $92,851,792 WETA financial statements are audited annually by a certified public accounting firm. 24 25 Membership WETA Production Center the Greater Washington area and around the world choose the WETA Production Center to create programs for domestic and international television networks, government agencies, commercial syndication, corporations and universities. With the latest in highdefinition technology, the fully equipped television studios and control rooms include robust fiber-optic and satellite connectivity, AVID edit rooms and experienced crews as well as an array of connections to newsmaker hotspots. The Production Center is home to the WETA productions PBS NewsHour, Washington Week with Gwen Ifill, WETA Around Town and WETA Arts. In early 2015, work commenced on the creation of a new set for PBS NewsHour. With a move to a larger studio, the newscast’s new space increases production flexibility with multiple arrangements for interviews, reports and discussions in studio and by remote. PRODUCERS FROM ACROSS Licensed to the community of Greater Washington, WETA relies on the generous support of viewers and listeners in the region to fund the station’s radio and television endeavors and local activities. This includes community educational initiatives, production of local programs, and the many engaging, high-quality broadcasts the station provides to the public. EARNING THE ENDURING trust and respect of the people of the national capital area over the last half-century, WETA has developed an extraordinarily loyal membership base that actively underwrites the company’s mission of public service. In this fiscal year, 107,000 WETA supporters — whose annual gifts range from $5 to $999 — donated nearly $14 million, or 43 percent of the station’s local operating budget, constituting the largest single source of funding for the station. These individuals view their WETA membership as an investment not only in the excellent programming that they enjoy but also in the many educational services WETA provides. Members see the products and services of the station as an investment in their entire community, and their support ensures that WETA programming and services remain accessible to all, for generations to come. In gratitude to generous members, WETA conducts online giveaways of tickets to cultural events and extends invitations to program screenings and other special offerings. In fiscal year 2015, WETA members were invited to screenings of Masterpiece: Downton Abbey, Cancer: The Emperor of All Maladies and The Roosevelts: An Intimate History. The station also offered tickets to an awards ceremony that WETA recorded for broadcast nationwide: Billy Joel: The Library of Congress Gershwin Prize. WETA Sustaining Members More individuals than ever are choosing to become sustaining members — loyal supporters who provide a steady stream of funds through monthly contributions. In fiscal year 2015, nearly 14,000 sustainers provided the critical, reliable funds that the station depends on to ensure the continued success of WETA Television and Classical WETA 90.9 FM. WETA is extraordinarily grateful for these long-term commitments to the station’s mission. Volunteers The WETA volunteer corps is composed of dedicated individuals who support WETA by donating their time and talent to the station. Unique services include representing WETA at community events, answering phones during pledge drives, and assisting staff at WETA headquarters. This year, more than 250 loyal volunteers contributed nearly 4,600 hours of their time to WETA. The station is particularly grateful to these esteemed supporters, the lifeblood of the institution. Above: WETA volunteer at Discover Engineering Family Day. Bottom, from left: WETA members at Masterpiece: Downton Abbey screening at Washington Marriott Wardman Park, The Roosevelts: An Intimate History screening and discussion at Warner Theatre. WETA Community Advisory Council the counsel of the WETA Community Advisory Council, composed of individuals who volunteer their time to serve as a voice of the community to WETA regarding programming, outreach services and public activities. These dedicated friends of WETA represent various civic, social and welfare groups and other organizations located within the Greater Washington region. WETA APPRECIATES 26 27 WETA Leadership Circle THE SILVER SALUTE, a festive event celebrating Sharon Percy Rockefeller’s 25 years of outstanding leadership as president and CEO of WETA, raised more than $2,060,000. Nearly 600 guests attended the June 3 event, demonstrating their strong support for the station’s future programming and services. David Rubenstein, co-founder and co-CEO of The Carlyle Group, served as chairman of the event and held an onstage conversation with Rockefeller about her service to the public and her accomplishments at WETA. Chairman of the WETA Board of Trustees Timothy Coughlin was chairman of The Silver Salute Patron Committee and participated in the program. The evening also featured His Excellency Sir Peter Westmacott, ambassador of the United Kingdom of Great Britain and Northern Ireland, who served as an honorary diplomatic patron, as well as PBS luminaries Ken Burns, Gwen Ifill and Judy Woodruff. WETA appreciates the generosity of its loyal Leadership Circle donors, whose annual philanthropic gifts enable WETA to continue its tradition of providing high-quality programming and important community services. CHAIRMAN’S CIRCLE $100,000 + PRESIDENT’S CIRCLE $50,000 TO $99,999 TRUSTEE’S CIRCLE $25,000 TO $49,999 DIRECTOR’S CIRCLE $10,000 TO $24,999 4 donors 2 donors 20 donors 54 donors BENEFACTOR $5,000 TO $9,999 SPONSOR $2,000 TO $4,999 SUPPORTER $1,000 TO $1,999 61 donors 311 donors 849 donors WETA Leadership Circle Salon Series THE WETA SALON SERIES offers unique experiences related to the programming on WETA Television and Classical WETA 90.9 FM. Throughout the year, generous donors had the opportunity to hear thought-provoking speakers and attend live local performances. The events included midterm elections insight from Mark Shields and Judy Woodruff of PBS NewsHour, the presentation of the Library of Congress Gershwin Prize for Popular Song to Billy Joel, a cooking demonstration and dinner with Chef Lidia Bastianich, and a private music recital at the Embassy of Argentina. Friends of Classical Music Leadership Circle music lovers supports Classical WETA 90.9 FM with annual investments of $1,000 or more. These generous donors, who ensure the vitality of Washington's only classical music radio station, enjoy behind-the-scenes tours of the station, opportunities to meet on-air hosts, and private recitals — including one this year by members of the Pan American Symphony Orchestra. THIS GROUP OF HONORARY DIPLOMATIC PATRONS PATRON COMMITTEE His Excellency Sir Peter Westmacott Ambassador of the United Kingdom of Great Britain and Northern Ireland and Lady Westmacott Timothy and Laura Coughlin, Patron Committee Chairs Louise and John Bryson Calvin and Jane Cafritz Carter and Melissa Cafritz Cherrie W. Doggett Gregory and Christa Gallopoulos Ronald and Kit Gordon John and Deborah Hechinger Roger and Helen Krone Susan Lee and Stephen Saltzburg Sally and Alan Merten Anne and Bob Quinn Edward and Nancy Rice George Rice Charles Rockefeller John D. Rockefeller V and Emily Rockefeller Justin and Indré Rockefeller Sudhaker and Bina Shenoy Catherine Stevens Paul and Chandler Tagliabue Eileen and Michael Tanner John and Susan Ulfelder Valerie and Steven Wayne Christopher Wolf and James L. Beller, Jr. EVENT CHAIRMAN Friends of the NewsHour David M. Rubenstein initiative sustains the PBS NewsHour as the source for calm, nonpartisan, serious, in-depth news for public television audiences on broadcast and digital platforms. Friends of the NewsHour donations help protect the legacy of the NewsHour and provide for its future. WETA is most grateful to the donors who contributed in fiscal year 2015. J.W. Marriott, Jr. Senator John D. Rockefeller IV David Rockefeller HONORARY CO-CHAIRS THIS RECENTLY LAUNCHED Elizabeth P. Campbell Legacy Society so strongly about the future of WETA Television and Classical WETA 90.9 FM that they have included the station in their will, trust or IRA or have established a charitable gift annuity. WETA thanks these special donors for their thoughtful commitment and is honored to include them in the Elizabeth P. Campbell Legacy Society. MANY INDIVIDUALS FEEL From left: Nature: Animal Childhood; President Jimmy Carter and PBS NewsHour's Judy Woodruff; members of the Pan American Symphony Orchestra at the Embassy of Argentina; Sharon Percy Rockefeller and David Rubenstein at the WETA Silver Salute. The WETA Program Fund for Excellence The Silver Salute, WETA launched the Program Fund for Excellence, a special fund made possible by an extraordinarily generous gift from the Eugene B. Casey Foundation. The Program Fund for Excellence will enable WETA to continue to develop promising new programming of intellectual integrity and cultural merit. AS PART OF 28 Local Underwriting WETA is grateful to the corporate entities that supported WETA Television, Classical WETA 90.9 FM, WETA Magazine, weta.org and local initiatives in fiscal year 2015. Advocates for Homeless Families, Inc. Alexandria Symphony Orchestra All Souls Memorial Episcopal Church Amadeus Concerts American Association for Cancer Research American Friends of the Czech Republic American Guild of Organists Armed Forces Benefit Association (AFBA) The Art League Aspiration Media AT&T Attila Glatz Concert Productions Bach Choir of Bethlehem Baltimore Symphony Orchestra at Strathmore BestBus The Boeing Company British-American Business Association Cancer Treatment Centers of America Candlewick Press Cantate Chamber Singers Capital Art Fair Care.com Castleton Festival Cathedral Choral Society The Catholic University of America Benjamin T. Rome School of Music The Catholic University of America School of Business and Economics Center for the Arts at George Mason University CFA Society Washington, D.C. The Chevy Chase House The Choral Arts Society of Washington The Choralis Foundation The City Choir of Washington Clarice Smith Performing Arts Center at the University of Maryland Classical Movements Cogent Communications, Inc. Columbia Records Cox Communications, Inc. Crafts America, LLC Dakshina/Daniel Phoenix Singh Dance Company DC Commission on the Arts and Humanities Duke Ellington School of the Arts Dulles Golf Center & Sports Park Dumbarton Concerts Eiger Potomac The Embassy Series Embraer SA European Union From left: Vicious, WETA Magazine — the monthly program guide for members. Fairfax Choral Society The Florida Keys & Key West Folger Shakespeare Library Ford’s Theatre Foundation for the National Archives Friday Morning Music Club Gay Men’s Chorus of Washington, D.C. GEICO George Washington’s Mount Vernon Georgetown University School of Continuing Studies Georgetown University School of Nursing & Health Studies Giant Food of Maryland, Inc. Graham Holdings Company Greater Williamsburg Chamber and Tourism Alliance Harness, Dickey & Pierce, PLC Harriet Tubman Underground Railroad Byway Hill Center at the Old Naval Hospital Hillwood Estate, Museum & Gardens The Hylton Performing Arts Center Independent Television Service (ITVS) Janssen Oncology Jenner & Block LLP The John E. Marlow Guitar Series The John F. Kennedy Center for the Performing Arts Johns Hopkins Medicine Kazakh-American Association Keller Benefit Services Levine School of Music The Lincoln Motor Company Little Hands Music Live Nation Madeira School Manassas Ballet Theatre Manassas Symphony Orchestra Maryland Lyric Opera Merritt Academy/ The Appletree School The Mitchell Gallery at St. John’s College The Modell Performing Arts Center at the Lyric Montgomery College MWH Global, Inc. National Chamber Ensemble National Children’s Chorus National Gallery of Art National Geographic Museum National Philharmonic National Presbyterian Church The National Theatre D.C. Nemours Mansion and Gardens Newseum Open Road Films Opera Lafayette PBS NewsHour Weekend Picador Politics & Prose Bookstore Prague Freedom Foundation Putney Student Travel Quatt Associates, Inc. The Reston Chorale Ronald Reagan Building and International Trade Center Rosenthal Automotive Group Savvy Rest, Inc. Shakespeare Opera Theatre Shakespeare Theatre Company Smithsonian Institution – American Art Museum Smithsonian Institution – Freer Gallery of Art and Arthur M. Sackler Gallery Smithsonian Institution – National Air and Space Museum Smithsonian Institution – National Museum of American History Smithsonian Institution – National Portrait Gallery Sony Music Sony Pictures Classics St. John’s Episcopal Church St. Jude Medical Foundation State Department Federal Credit Union Strathmore The Studio Theatre Sun & Ski Ten Thousand Villages Thunderbird School of Global Management at Arizona State University Turkish Festival, Washington, D.C. Twentieth Century Fox Film Corporation United States Army – Military District of Washington UrbanArias Vocal Arts DC The Walt Disney Studios Warner Brothers Records Washington Antiquarian Book Fair Washington Bach Consortium Washington Balalaika Society The Washington Ballet The Washington Chorus Washington Concert Opera Washington Master Chorale Washington Men’s Camerata Washington National Cathedral Washington Performing Arts Washington Symphonic Brass Waterford Concert Series Wintergreen Performing Arts Winterthur, Museum Garden & Library Wolf Trap Foundation for the Performing Arts Wu Promotion Your Part-Time Controller 31 General and Program Support Foundation Support the foundations that provided general and program support for fiscal year 2015, allowing flexibility in creating and delivering broadcast services and educational initiatives for the community. WETA THANKS The Austin Foundation, Inc. Walter A. Bloedorn Foundation The Morris and Gwendolyn Cafritz Foundation CancerHawk Eugene B. Casey Foundation The Dallas Morse Coors Foundation for the Performing Arts Marshall B. Coyne Foundation The Dana Foundation Nelson B. Delavan Foundation Delman Mortenson Charitable Foundation Dimick Foundation The Max and Victoria Dreyfus Foundation, Inc. The Richard Eaton Foundation The Robert M. Fisher Memorial Foundation, Inc. — A Foundation of the Jess and Mildred Fisher Family John G. and Jean R. Gosnell Foundation Kellar Family Foundation The Jacob and Charlotte Lehrman Foundation Lichtenberg Family Foundation The Maple Tree Fund The J. Willard and Alice S. Marriott Foundation Richard E. and Nancy P. Marriott Foundation MAXIMUS Foundation The Meredith Foundation The Millstream Fund Claude Moore Charitable Foundation Park Foundation, Inc. The Phase Foundation Nathaniel S. and Ravida K. Preston Fund of The Community Foundation for the National Capital Region PNC Foundation Prince Charitable Trusts RealNetworks Foundation The Rice Family Foundation Nora Roberts Foundation The Scheidel Foundation Seeley Foundation Louis H. Shaman Charitable Foundation Joseph T. & Helen M. Simpson Foundation Smith & Kogod Family Eugene M. Sullivan, M.D. Foundation Solon E. Summerfield Foundation, Inc. Wallace Genetic Foundation Washington Forrest Foundation The Yuen Foundation One anonymous foundation The Better Angels Society THE BETTER ANGELS SOCIETY is composed of individual donors and family foundations whose generosity allows WETA production partner Ken Burns to continue to produce high-quality documentary films enjoyed by millions of public television viewers nationwide. The society’s support also expands educational outreach activities, including dynamic Web components that introduce current and future generations of Americans to their collective history. The following donors contributed to The Better Angels Society through WETA during fiscal year 2015. Ken and Carol Adelman Barnard/Fain Foundation Amy and Gilchrist Berg Bernstein Family Foundation, Washington, DC The Lavender Butterfly Fund Jonathan and Jeannie Lavine, Crimson Lion Foundation Sherry and Alan Leventhal Family Foundation Mauree Jane and Mark Perry Sharon Percy Rockefeller and Senator John D. Rockefeller IV Segal Family Foundation Fred and Donna Seigel Stephen M. Silberstein Robert K. Steel Family Foundation Honors and Awards INDIVIDUAL ACHIEVEMENT WETA PRODUCTIONS, CO-PRODUCTIONS AND PROJECTS Ken Burns Theodore Roosevelt Association: Medal of Honor Arlington National Cemetery National Academy of Television Arts & Sciences, National Capital/ Chesapeake Bay Chapter: Emmy Award; Chesapeake Heritage — Program/Special Gwen Ifill The College of William and Mary: Hunter B. Andrews Fellow The Paley Center for Media: Tribute to African-American Achievements in Television; Honoree Urbino Press Award Utica College: Honorary Doctor of Humane Letters Judy Woodruff Marist College: Lowell Thomas Award National Academy of Television Arts & Sciences, National Capital/ Chesapeake Bay Chapter: Emmy Award; Editing The Central Park Five The Association for Women in Communications: Clarion Award; Television Documentary Program, National Ken Burns Presents Cancer: The Emperor of All Maladies A Film by Barak Goodman Cancer Support Community, The Founders Award for Empowerment Latino Americans Imagen Award: Best National Informational Program Martha Stewart’s Cooking School James Beard Foundation Award: Broadcast Media Award; Television Program, in Studio or Fixed Location The Roosevelts: An Intimate History American Cinema Editors: ACE Eddie Award; Best-Edited Documentary (Television) Chicago International Film Festival: Gold Hugo Award; Special Achievement in Direction Organization of American Historians: Erik Barnouw Prize Telly Award: Film/Video—TV Programs, Segments, or Promotional Pieces; Documentary, Bronze Washington in the ’80s National Academy of Television Arts & Sciences, National Capital/ Chesapeake Bay Chapter: Emmy Award; Documentary — Historical Washington Week with Gwen Ifill The Association for Women in Communications: Clarion Award; Television Public Affairs Program, National Telly Award: Film/Video — TV Programs, Segments, or Promotional Pieces; News or News Feature, Bronze PBS NewsHour Webby Award: Social; News & Information, #NewsHourChats — Honoree This awards list represents honors received in fiscal year 2015. From left: Washington in the ’80s , Latino Americans , Arlington National Cemetery, The Roosevelts: An Intimate History. 33 WETA Board of Trustees 2015 OFFICERS Timothy C. Coughlin Ann Dibble Jordan CHAIRMAN VICE CHAIRMAN AND SECRETARY TRUSTEES Cynthia Baker Marguerite Bateman J. Roderick Heller III Trustee Emeritus Sharon Percy Rockefeller ex officio Karna Small Bodman Roger Krone Bruce Sanford Joseph Bruns Charito Kruvant Pauline Schneider Louise Henry Bryson Susan Lee John Schwieters Peter Buscemi Jerome Libin John Shenefield René Carter Elizabeth Lodal Sudhakar Shenoy Chris Chadwick David O. Maxwell Trustee Emeritus Cherrie Doggett Gregory Gallopoulos Ronald Gordon John Hauge John W. Hechinger Jr. Trustee Emeritus Robert Sloan Mara Mayor Loren Allan Smith ex officio Sally Merten Catherine Stevens Gary Nakamoto Riley Temple Robert Quinn John Ulfelder Edward Hart Rice Christopher Wolf Margaret Milner Richardson CORPORATE OFFICERS Sharon Percy Rockefeller President and Chief Executive Officer Dalton Delan Executive Vice President and Chief Programming Officer Lisa Lindstrom Delaney Senior Vice President and General Counsel Rick Schneider Executive Vice President and Chief Operating Officer James Bond Executive Vice President and Chief Financial Officer, Treasurer to the Board Kari Waldack Assistant Secretary to the Board From left: The Gospel Tradition: In Performance at the White House, The Mrs. Bradley Mysteries , American Masters: American Ballet Theatre: A History. WETA TV 26 WETA UK CLASSICAL WETA 26.4 Over the Air Via Antenna Comcast 26 Cox 26, 802 Fios 26, 471 RCN 26 26.2 Over the Air Via Antenna Comcast 265 Cox 800 Fios 474 RCN 39 WETA 90.9 FM Washington WGMS 89.1 FM Hagerstown WETA 88.9 FM Frederick classicalweta.org vivalavoce.org WETA HD WETA KIDS ONLINE 26.1 Over the Air Via Antenna Comcast 800 (D.C. area) Comcast 219 (Balt. area) Cox 1026, 1003 DirecTV 26, 26-1 Dish 8076 Fios 526 RCN 613 26.3 Over the Air Via Antenna Comcast 266 Cox 801 Fios 472 RCN 38 pbs.org/NewsHour weta.org weta.org/learningmedia © 2015 WETA All rights reserved. Publisher: Mary Stewart, Editor: Kristine Barr. Design & Layout/Production: August Lang & Husak. WETA has made every effort to ensure that this report presents accurate information for fiscal year 2015. Complete trademark information and photography credits are available at weta.org/annualreport . Inside Front Cover Top row, from left: The Roosevelts: An Intimate History, Beethoven on Classical WETA 90.9 FM, Sesame Street, Masterpiece: Downton Abbey, National Memorial Day Concert. Middle row, from left: The Roosevelts: An Intimate History, Miss Fisher’s Murder Mysteries, violinist Chee-Yun on Classical WETA, BrainLine Military. Bottom row, from left: Judy Woodruff, PBS NewsHour; Reading Rockets; Gwen Ifill, PBS NewsHour; Siddhartha Mukherjee and Ken Burns, Cancer: The Emperor of All Maladies; The Italian Americans. 34 3939 Campbell Avenue, Arlington, VA 22206 • 703-998-2600 • weta.org
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