2016 Shenandoah University Business Symposium Flyer

THE 8TH ANNUAL
HARRY F. BYRD, JR. SCHOOL OF BUSINESS
BUSINESS SYMPOSIUM
TITLE SPONSOR:
APRIL 1, 2016
HALPIN-HARRISON HALL, STIMPSON AUDITORIUM
www.subusiness.org
SHENANDOAH UNIVERSITY
The theme of this year’s Business Symposium is The New
Reality: Meeting the Challenge. Join us for a full day event
focused on topics reflecting the rapidly evolving business
and cultural environment. The Symposium will inspire,
educate and engage attendees from for-profit and non-profit
organizations. Students can enhance their classroom
experience through direct exposure to the diverse community
of business professionals who attend the event along with a
roster of speakers who are the heart of the Symposium.
In addition to world class keynote speakers, an array of
dynamic breakout sessions focused on current business
issues and best practices will help put today’s fast paced
business climate in perspective. The Symposium provides
attendees practical tools, tips and techniques that can be put
to immediate use.
Keynote Speakers
PATRICK JEPHSON & WILLIAM BEAMAN
JephsonBeaman, Washington DC/London
Patrick Jephson and William
Beaman are internationally
recognized for their expertise
in critical aspects of brand and
reputation management, with
experience advising clients
ranging from individuals to
corporations, not-for-profits,
NGOs and political parties.
Patrick Jephson
Throughout the day, there are many opportunities to network
and cultivate new relationships while also learning about the
many products and services available from our community
sponsors.
Now in its 8th year, The Business Symposium has become a
“must attend” destination that facilitates professional
development while enabling interaction between the area’s
business community, students and faculty. See you there!
William Beaman
Worldwide clients include the
Royal Households in Europe and
Asia, Ferrari, Harrods, PBS and
many others. Drawing on their
extensive personal archive of
real-life case studies in the US,
Europe and Asia, this keynote
address will explore how to
survive and prosper under the
spotlight when reputation theory
meets media reality.
2016 Registration Fees
Register online at www.subusiness.org
Join us for a day filled
with compelling speakers,
networking opportunities,
refreshments and
door prizes!
Early Bird:
Regular Admission:
Walk In:
Students:
Group Rates*:
$50/person until 2/29/16
$65/person after 3/1/16
$85/person at the door
FREE
3@ $45/ea until 2/29/16
3@ $60/ea after 3/1/16
3@ $70/ea Walk In
Online registration is for credit card transactions. To register and
pay via check, please call (540) 535-3478 to register over the
phone. If you have questions or need help with your registration,
please email symposium@su.edu.
EVENT AGENDA, APRIL 1, 2016
REGISTER ONLINE
www.subusiness.org
Registration
8:00 AM - 8:45 AM
Halpin-Harrison Hall, Shenandoah University Main Campus
Resource/Sponsor Tables Open
Welcome
9:00 AM - 9:15 AM
Paul Delmerico, Symposium Chair
Dr. Miles Davis, Dean, Harry F. Byrd, Jr. School of Business
Keynote Speakers
9:15 AM - 10:30 AM
Scott Harvard - CEO, First Bank Title Sponsor; Keynote Introduction
Patrick Jephson and William Beaman
“Brand, Reputation and the Media: Strategies for Success”
JephsonBeaman, Washington DC/London
Question and Answer Session to Follow
Morning Breakout Sessions
11:00 AM - 12:15 PM
1. Make the Most Out of Your Creative Agency Relationship
2. Nonprofit Fundraising: Engaging Board Leadership in Your
Development Strategy
3. From Transgender to Marijuana; the New Challenges of HR
4. Building a Marketing Strategy; Blueprint for Success
5. 101 Free Apps for Business, Daily Life, and Beyond
6. Doing More With Less; Lean Your Way to Success
7. Don’t Burn Out While You’re Trying to Shine: Stress
Management
Lunch and Learn Sessions
12:30 PM - 1:45 PM
1. Byrd School MBA Program; Your Success Starts Here
2. Top 10 Things I Learned About Getting a Job After Graduation
3. Dressing For Success; Develop Your Personal Brand
Afternoon Breakout Sessions
2:15 PM - 3:30 PM
1. Raising Capital in Challenging Times
2. Hiring Millennials in a Gen X World
3. Entrepreneurs: Can You Handle the Heat or is it Time to Get
Out of the Kitchen?
4. Corporate Social Responsibility; An Outdated Concept?
5. How Small Businesses Can Partner with Their Accountant
for Success
6. Nonprofits: Trends, Challenges and Opportunities
TITLE SPONSOR
SUSTAINING SPONSORS
Annandale Millworks
SpecialMade Goods & Services, Inc.
Union Bank & Trust
BB&T
LUNCH SPONSOR
Valley Health
BREAKOUT SPONSORS
Evolve Stone
Virginia National Bank
SUPPORTING SPONSORS
Adams-Nelson and Associates, Inc.
Navy Federal Credit Union
Stan and Doris Harrison
United Bank
Signet Screen Printing
OakCrest Companies
VISTA Technology Services
Yount, Hyde & Barbour
Nerangis Enterprises
Shentel
SCHOLARSHIP SPONSORS
Sterling Management
Navy Federal Credit Union
Clyde Lamond
PRK Drilling & Blasting, Inc.
Grove’s Winchester Harley-Davidson
Mike Butler
Sodexo
Kraft Foods
John Sheetz
Dickey’s Barbecue Pit
DOOR PRIZE SPONSORS
Signet Screen Printing
Hand & Stone Massage and Facial Spa
McDonalds
Country Inn & Suites
Village Square
Alamo Drafthouse
COSTCO
The Green Turtle Sports Bar & Grille
SPECIAL BENEFACTOR
Networking for Tomorrow; Make Your Match Today at the
Networking Resource Center
9:15 AM - 4:30 PM
Networking Wine & Cheese Reception with Jazz Combo
3:30 PM - 4:30 PM
Resource/Sponsor Tables Open. Door Prize Raffle
Symposium Adjourns
4:30 PM
REGISTRATION
www.subusiness.org
@byrdbizsymp