Brand Book

Sormat Brand Book
Brand Book
Visual guidelines for designers
1
Sormat Brand Book
2
TRADEMARK
BRAND
FOR DESIGNERS
FINALLY
A trademark is a valuable
business asset
A brand is the positive
reputation built around a
trademark
Sormat sells its products
and services in more than
40 countries
Read these guidelines
carefully before getting
started
In the safety-critical construction industry,
we want our end users to always think of
us as a reliable manufacturer of premium
quality products and as a company that
resolves fixing issues.
That is why our goal is for our company’s
message to be distinctive, consistent and
recognisable in all market areas, regardless
of the designer.
Any party that wishes to use Sormat’s visual
brand elements, such as a logo, symbol or
other image, is required to read the guidelines contained in this Brand Book.
Our visual guidelines are designed to be
a practical tool to assist all of our cooperation partners in planning and realising
Sormat’s communication material.
Any visual elements presented in these
guidelines or otherwise connected to
Sormat’s trademarks cannot be used
in any way without the explicit written
consent of a representative of Sormat’s
communications or without permission
having been otherwise granted and which
can be proven.
The main purpose of our trademarks is to
ensure that the users of our products can
recognise Sormat products among others
in the market.
Sormat’s trademarks are protected by
international, national and regional
registrations. Sormat will take legal action if
there is any infringement on the company’s
registered and non-registered trademarks
and elements linked to them.
Sormat Oy’s registered trademarks include
Sormat®, Trusted Fixings Since 1970®, PFG®,
S-UF®, S-UP® and Liebig® . Gripper™ is a
trademark of Sormat Oy.
We naturally cannot decide for our end
users what they think of our company, but
we can try to steer their impression of us in
the right direction.
Sormat’s visual identity supports our
targeted brand identity: Convenience
and expertise, which allow us to offer our
customers the best purchasing, service and
user experience in the fixing industry.
Our intention is not to shackle creativity,
but we also cannot allow too much creative
licence. If the communication solution you
have designed deviates from the guidelines
in this Brand Book, please contact
mr.bolt@sormat.com.
Please include in your email a written
explanation as well as a draft, with as much
detail as possible, of your solution.
As we retain the right to make changes to
these visual guidelines without warning,
we recommend that parties executing
design plans that concern Sormat’s
communications regularly visit www.
sormat.com to ensure that they are up to
date about possible changes.
Please send any questions you may have
concerning Sormat’s communications and
visual identity, as well as material requests
to mr.bolt@sormat.com.
Sormat Brand Book
LOGO..........................................................4
COLOURS................................................... 8
TYPOGRAPHY............................................ 9
PHOTOS................................................... 12
SYMBOLS................................................. 15
INFOGRAPHICS....................................... 16
PAYOFF..................................................... 17
PRODUCT BRANDS................................ 18
APPLICATION EXAMPLES....................... 19
BRAND ADVERTISING.............................20
PRODUCT ADVERTISING.......................26
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Sormat Brand Book
LOGO
Sormat’s logo is made
up of a logotype and
a symbol
The logo is the most concise representation
of Sormat’s brand. That is why it must
always be used correctly and consistently.
The logo must always be presented exactly
as it was designed. The logo can never
be changed, modified or reproduced as a
drawing. Always use original Sormat logo
files.
Logo
With careful consideration, the symbol can
also be used separately from the logotype,
but the symbol alone cannot replace the
use of the logo.
Never use the logotype on its own, i.e.
without the symbol.
Logotype
Symbol
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Sormat Brand Book
5
LOGO
Clear space
To ensure that the logo stands out from its
surroundings as effectively as possible, a
clear space free of any text and graphical
elements must be left around the logo, as
shown here. The minimum size of the clear
space is half of the width and half of the
height of the symbol. The clear space is
shown here.
Logo
Clear space
Clear space
Clear space
1x
the height
of the
symbol
0.5 x
the height
of the
symbol
Clear space
1x
the width
of the
symbol
0.5 x
the width
of the
symbol
Sormat Brand Book
LOGO
COLOURED
A coloured logo on a white
background. If not possible to
Versions
There are different-coloured versions of
the logo. Here are some examples of how
the logo versions should be used with, for
instance, different coloured backgrounds.
The most important factor is for the logo to
stand out sufficiently from the background.
use a white background, use
as light a shade or surface as
possible for the background.
COLOURED
NEGATIVE
If you wish to use the negative of
the logo on a coloured surface,
these are the recommended
methods for doing so. Always
Always use a white background and
coloured logo whenever possible.
use a dark background.
MONOCHROME
If, for technical printing reasons,
neither a coloured version nor
a coloured negative version of
the logo can be used, then a
monochrome version must be
used.
ONE COLOUR
NEGATIVE
Use a white version of the logo.
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Sormat Brand Book
LOGO
Sormat_logo_nega_cmyk.eps
Versions
LOGO FILE FORMATS
Various versions of the logo have been
created for different purposes, such as for
print media and for web and MS Office
environments.
Shade,
applicability
Colour space
File
format
The logic behind the names of the original
logo files is to indicate the positive or
negative version of the logo shade, and the
logo’s colour space and file format.
PRINT MEDIA
PRINTING
PRINTING
Sormat_logo_cmyk.eps
Sormat_logo_cmyk.pdf
Sormat_logo_nega_cmyk.eps
Sormat_logo_white.eps
WEB AND OFFICE
WEB AND OFFICE
WEB AND OFFICE
Sormat_logo_rgb.png
Sormat_logo_rgb.jpg
Sormat_logo_nega_rgb.png
Sormat_logo_white_rgb.png
PRINTING
PRINTING
PRINTING
Sormat_logo_blue_cmyk.eps
Sormat_logo_blue_cmyk.pdf
Sormat_logo_orange_cmyk.eps
Sormat_logo_orange_cmyk.pdf
Sormat_logo_black_cmyk.eps
Sormat_logo_black_cmyk.pdf
WEB AND OFFICE
WEB AND OFFICE
WEB AND OFFICE
Sormat_logo_blue_rgb.png
Sormat_logo_blue_rgb.jpg
Sormat_logo_orange_rgb.png
Sormat_logo_orange_rgb.jpg
Sormat_logo_black_rgb.png
Sormat_logo_black_rgb.jpg
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Sormat Brand Book
COLOURS
Main colours
Sormat’s main colours reflect personality
and help to build a recognisable brand.
These defined colours are used extensively
in various graphical elements, such as
backgrounds, lines, texts, symbols and
graphs.
ORANGE
BLUE
CMYK 0, 60, 100, 0
RGB 228, 119, 42
#e4772a
PANTONE COATED 151
RAL 2003
CMYK 100, 60, 0, 40
RGB 0, 52, 98
#003462
PANTONE COATED 2154
RAL 5013
DARK GREY
LIGHT GREY
CMYK 0, 0, 0, 80
RGB 51, 51, 51
#333333
PANTONE COOL GRAY 11
RAL 7016
CMYK 0, 0, 0, 15
RGB 220, 220, 220
#dcdcdc
PANTONE COOL GRAY 2
RAL 7035
Additional colours
Sormat’s additional colours bring variety to
the regular colour palette. Use dark grey as
the main text colour on a white background
instead of full black. Light grey is good as,
for example, a background colour.
Otherwise, these colours should be used
with consideration, and they work best in
small doses together with the main colours.
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Sormat Brand Book
TYPOGRAPHY
Typography in professional
applications and on the
internet
For professional applications, such as in
print media and various motion picture
applications, such as animation, video and
the internet, Sormat’s typography consists
of the Museo font family in the font
versions shown here.
MUSEO SANS
is a sans serif font that works best when
clarity is required, for instance, in tables, for
numbers and small body text.
MUSEO SLAB
is a serif font with more character. It works
well in headlines and pull-quotes, as well
as in marketing applications and in a large
font.
MUSEO Sans 100
01234567890+/&?%€#
MUSEO Slab 100
01234567890+/&?%€#
MUSEO Sans 300
01234567890+/&?%€#
MUSEO Slab 300
01234567890+/&?%€#
MUSEO Sans 500
01234567890+/&?%€#
MUSEO Slab 500
01234567890+/&?%€#
MUSEO Sans 700
01234567890+/&?%€#
MUSEO Slab 700
01234567890+/&?%€#
MUSEO Sans 900
01234567890+/&?%€#
MUSEO Slab 900
01234567890+/&?%€#
The Museo Sans series can be purchased online at:
http://www.myfonts.com/fonts/exljbris/museo-sans/
The Museo Slab series can be purchased online at:
http://www.myfonts.com/fonts/exljbris/museo-slab/
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Sormat Brand Book
TYPOGRAPHY
Typography in office applications
In office applications, such as Microsoft
Office, Sormat’s typography consists of the
Calibri typeface in the fonts shown on the
right.
This typeface can also be used on websites
if, for technical reasons, it is not possible to
use the above-mentioned Museo Sans or
Museo Slab.
Calibri fonts are the default typeface in MS
Office 2010 and 2013.
aa
Calibri
Museo Sans
Calibri Light
abcdefghijklmnopqrstuvwxyzåäö
ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ
01234567890+/&?%€#
Calibri Regular
abcdefghijklmnopqrstuvwxyzåäö
ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ
01234567890+/&?%€#
Calibri Bold
abcdefghijklmnopqrstuvwxyzåäö
ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ
01234567890+/&?%€#
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Sormat Brand Book
TYPOGRAPHY
MUSEO Sans cyrillic 100
abcdefghijklmnopqrstuvwxyzåäö
ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ
Cyrillic script
MUSEO Sans cyrillic 300
abcdefghijklmnopqrstuvwxyzåäö
ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ
The Museo Sans typeface also includes the
Cyrillic version Museo Sans Cyrillic. Use
this typeface in, e.g. in Russian-language
applications.
MUSEO Sans cyrillic 500
abcdefghijklmnopqrstuvwxyzåäö
ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ
MUSEO Sans cyrillic 700
abcdefghijklmnopqrstuvwxyzåäö
ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ
MUSEO Sans cyrillic 900
abcdefghijklmnopqrstuvwxyzåäö
ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ
The Museo Sans Cyrillic series can be purchased online at:
http://www.myfonts.com/fonts/exljbris/museo-sans-cyrillic/
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Sormat Brand Book
PHOTOS
Sormat’s photos reflect
the industry the company represents, as well as
people at work
PEOPLE
Clipped or partially clipped black &
white photos of people are the basic
elements of Sormat’s visual identity.
•
•
The photos can be
grouped into three categories:
PEOPLE
INDUSTRY
MATERIALS
> See more examples of how photos are
used in the application demos on page 17
•
Strive to photograph genuine or
true-to-life situations.
The photos should be
refreshingly masculine and reflect a sense of enthusiasm and
satisfaction.
The themes of the photos can be
chosen according to the
target group, showing either a
consumer or a professional.
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Sormat Brand Book
PHOTOS
Sormat’s photos reflect
the industry the company represents, as well as
people at work
INDUSTRY
The photos can be grouped into
three categories:
•
PEOPLE
INDUSTRY
MATERIALS
Black & white industry photos
•
•
General photos
of construction sites, renovations
or, for example, simple installations
at home.
A white background or a lot of
white in the photo is recommended; for example, a white sky or
white wall.
Photos can include people as
well, but this is not a requirement.
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Sormat Brand Book
PHOTOS
Sormat’s photos reflect
the industry the company represents, as well as
people at work
The photos can be
grouped into three categories:
PEOPLE
INDUSTRY
MATERIALS
MATERIALS
A selection of various material
surfaces suitable for backgrounds, for
example.
• concrete
• brickwork or brick walls
• Porous base materials
• Natural stone
• Gypsum plasterboard
• Etc.
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Sormat Brand Book
SYMBOLS
Vector-based symbols
are core elements of Sormat’s visual identity and,
together with the photos,
they form a part of the
image palette
The symbols can represent both general
themes (e.g. the arrow) and themes related
directly to products or the industry, for example, a power drill or the Torx shape.
Crucial elements of the symbols are a
degree of
consistency and a balance between sharp
and round edges, similar to the examples
shown here.
Symbols are used together with product
photos, for instance in Sormat’s stationery,
and they can be used in all visual materials.
> See more examples of how symbols are
used in the application demos on page 21
15
Sormat Brand Book
INFOGRAPHICS
Ex. 1 Black & white installation drawing
Ex. 3 Coloured installation drawing
tfix
Clear and understandable
infographics that have a
convincing visual style are
an important element of
Sormat’s visual identity
In communication related to Sormat
products, only original installation and
dimensional drawings can be used; this is to
ensure that the instructions and data given
are correct.
DIMENSIONAL DRAWINGS
Dimensional drawings are important in
selecting the correct fixing product. They
present the most important parameters
affecting selection. Dimensional drawings
are available in both blue and black & white
versions.
d0
In both black & white and colour
infographics, it is important to achieve
maximum definition, clarity and
reproduction on a small scale.
Ex. 2 Coloured installation drawing
S-KA
S-KAK
S-KAH
INSTALLATION DRAWINGS
h1
hnom
Installation and dimensional drawings are
available for products on the internet and in
packages, catalogues and brochures.
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Sormat Brand Book
PAYOFF
What do our customers
get from us that they can’t
find elsewhere?
Sormat makes the work go smoothly. This
is something that should be highlighted in
our customers’ purchasing, service and user
experiences. Our smooth service is born
out of a determination that is supported by
the know-how of individuals, teams and the
company, and the right tools. We call our
standard Sormat Super Service.
In communication, the slogan, i.e. payoff, is
usually replaced by strong, distinctive headlines. A permanent form and style has been
designed for our Super Service standard,
and this highlights our way of thinking in
internal and external communication.
The payoff within a sentence:
Now we’ve set the standard.
We call it SUPER SERVICE.
Basic payoff style:
SUPER SERVICE
Payoff + symbol:
The Super Service payoff can also be used
together with a symbol. Do not use the
payoff + symbol version in applications
where it might conflict with Sormat’s logo.
The payoff + symbol version works best
in places where Sormat’s logo is not in
the immediate vicinity of it, such as on the
inside page or back cover of a catalogue, if
Sormat’s official logo is on the front cover.
Or, say, in an animated banner that does not
include the official logo.
> See more examples of how the payoff is
used in the application demos on page 25
SUPER SERVICE
Font:
Museo Sans 700
Tracking +50
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Sormat Brand Book
PRODUCT BRANDS
Sormat’s main product is
the company itself
LIEBIG® logo:
®
Sormat, thus, is the brand for the entire
company, not for individual products.
Sormat’s products are part of a single
high-quality offering, the product portfolio.
This is reflected in the product names, for
example, S-CS (Sormat Concrete screw).
Sormat’s corporate brand is crystallised in
the logo presented on page 4 of this Brand
Book.
The LIEBIG® logo can be used
in communication in the place
reserved for an alternative logo
in colour versions similar to the
Sormat logo. Hierarchically, the
logo is comparable to the approval
and certificate logos. Sormat’s logo
must always be the more visible
one.
> See examples of how the logo is
used in the application demos on
page 27
PFG® logo:
Sormat’s product portfolio includes three
“product brands”, i.e. types or groups of
products that are recognised in the markets
by their independent and unique brand
names. They are either registered or socalled established trademarks.
The PFG® logo cannot be used in
communications..
Sormat’s product brands are:
> LIEBIG®
> PFG®
> GRIPPER™
The product brand logo can never be used
without Sormat’s logo or with the symbol
alone.
Gripper™ logo:
The Gripper® logo consists of the
product brand logo and the old
Sormat logo. It can also be used
without the Sormat logo. Sormat’s
new logo can also be used in the
same layout.
> See examples of how the logo is
used in the application demos on
page 26
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Sormat Brand Book
APPLICATION EXAMPLES
Examples of the overall visual appearance, i.e. how the core elements of
Sormat’s identity are used in various applications.
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Sormat Brand Book
POSTER LAYOUT
In these examples, a black & white photo of a person is combined
with symbols and the logo in a highly distinctive and dynamic way
and set against a white background.
There can be some translucency between the photo and the
symbols, i.e. a multiply effect is used for either of the objects.
LOREMS
Slab 900 estair
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Sormat Brand Book
COVER-LIKE LAYOUT FOR BROCHURES/CATALOGUES
These examples combine black & white industry photos,
symbols, text and the logo, set against a white background.
There can be some translucency between the photo and the
symbols, i.e. a multiply effect is used for either of the objects.
MUSEO Sans
MUSEO Sans
SED UT PERSPICIATIS
UNDE OMNIS ISTE NATUS
MUSEO Slab
MUSEO Sans
SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS
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Sormat Brand Book
POWERPOINT CHAPTER SEPARATOR LAYOUT
These examples combine a black & white photo of a person,
a product photo, symbols, Calibri text and the logo on a white
background.
There can be some translucency between the photo and the
symbols, i.e. a multiply effect is used for either of the objects.
Headline Calibri 36 pt
Sormat blue Headline
Calibri Bold 36 lorem
Headline Calibri 36 pt
Sormat blue Headline
Calibri Regular 24 pt dolor
sit amet, consectetuer
Calibri Regular 24 pt dolor
sit amet, consectetuer
adipiscing elit sed posuere
Rusko 12.9.2014
Headline Calibri 36 pt
Sormat blue Headline
Calibri Bold 36 lorem
Calibri Regular 24 pt dolor
sit amet, consectetuer
22
Sormat Brand Book
OTHER EXAMPLES OF VISUAL IDENTITY USE
These examples combine a black & white photo of a person,
a product photo, symbols, Calibri text and the logo on a white
background.
There can be some translucency between the photo and the
symbols, i.e. a multiply effect is used for either of the objects.
Business card frontside design
T-shirt design with typography theme
Roll-Up design with products
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Sormat Brand Book
BRAND ADVERTISING LAYOUT
These advertisements combine black & white photos of a
consumer, symbols, text and the logo, set against a white background. In addition, the payoff is used within the text.
SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS ERROR
SIT VOLUPTATEM ACCUSANTIUM DOLOREMQUE LAUDA
TIUME, TOTAM REM APERIAM, EAQUE IPSA QUAE AB ILLO
INVENTORE VERITATIS ET QUASI SUPER SERVICE.
Animated banner frame for the internet:
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque laudantium, totam rem aperiam,
eaque ipsa quae ab illo inventore veritatis
et quasi architecto beatae vitae dicta
sunt explicabo
Print advertisement
Now we’ve set
the standard.
We call it
SUPER SERVICE.
Harjutie 5, FI-21290 Rusko, Finland
|
www.sormat.com
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Sormat Brand Book
EVENTS
Sormat’s visual identity at events can combine photos, macrotexture
photos of construction materials, symbols and written messages.
Theme stands must follow a light, bright and well-lit style, and the
general appearance must be recognisable. A selected theme (e.g.
the 60s) may be communicated by means of imagery and symbols
created to highlight the theme.
EXHIBITIONS /
EVENTS & PROMOTION /
INTERIORS & DISPLAY /
To capture people’s attention, orange flashing lights or an orange
high visibility style, for example, can be used.
Conceptualised version of a fair stand designed by Expolar Oy.
Copyright © 2013 Expolar Oy. All rights reserved.
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Sormat Brand Book
LAYOUT OF THE INFORMATION PAGES OF BROCHURES/
CATALOGUES
Sormat uses automated publication technology, which partially
defines the visuals of print media, such as product brochures
and catalogues.
EXPANSION ANCHORS
Left. Front page of a product catalogue and
Through bolts
EXPANSION ANCHORS
product brochure, presenting the product
S-KA, S-KAK, S-KAH, S-KAH HCR
24
characteristics.
24
Through bolts
S-KA, S-KAK, S-KAH, S-KAH HCR
TECHNICAL DATA
S-KA
S-KAK
Premium-quality
through bolts for fixing
in non-cracked and
cracked concrete
VERSIONS
•
•
•
•
S-KAH
Right. Example of a tables page in a product
catalogue and product brochure, presenting
technical and performance data by product
S-KAK
S-KAH
BUILDING MATERIALS
S-KA, zinc-plated steel
S-KAK, mechanically galvanized steel
S-KAH, stainless steel
S-KAH HCR, highly corrosion
resistant stainless steel
S-KAH HCR
S-KAH HCR
Text field: product goup name and technical description
lorem ipsum dolor sit amet, con.
group.
APPROVALS
Approved for:
• Non-cracked and cracked
concrete C20/25 – C50/50
Also suitable for:
• Solid clay bricks (mx. M8)
• Natural stone
TYPE
Approval
•
•
•
•
APPLICATIONS
•
•
•
•
•
•
•
•
Steel structures
Column base plates
Seatings
Barriers
Cable racks
Handrails
Ladders
Façade systems
3
4
5 Tinst
L
mm
d0
mm
h1
mm
tfix
mm
Thread
øxL
mm
pcs
pcs
123
12
123
123
20x12
123
1234
S-KA 6/15
12345
1234567
•
123
12
123
123
20x12
123
1234
123
12
123
123
20x12
123
1234
BLS1625200060
1234567
•
123
12
123
123
20x12
123
1234
Text field: Table notes: refers to product group and table based data in order to avoid superscripts in the table. Can be 1-2 text columns. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex.
PERFORMANCE DATA
Text field: Product group name related to the table
Text field: Technical notes: refers to e.g. approval the table is based on or other. Can be 1-2 text columns. …Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor incididunt.
ø
Fixture
hole ø
Embedmenth
depth
Min. base
material
thickness
Width
across
flats
Installation
torque
LOADS
Non-cracked
concrete
LOADS
Cracked
concrete
d0
mm
df
mm
hnom
mm
hmin
mm
SW
mm
Tinst
N,
Tension
kN
Shear
kN
Tension
kN
Shear
kN
8 / 50
1234
1234
1234
1234
1234
1234
1234
1234
1234
1234
12345678901234567890
1234
1234
1234
1234
1234
1234
1234
1234
1234
1234
1
For the most up-to-date product
information please go to sormat.com
Max.
fixture
thickness
•
INSTALLATION
Drill a hole according to the data
provided in the catalogue or the
product package.
2-3 Clean the hole using a metal brush
and a blow-out pump.
4 Hammer in the anchor.
5 Tighten the nut to a correct
installation torque.
Min.
hole
depth
1234567
TYPE
2
ø
1234567890123
BLS M16-25/200/60
expansion anchors for pre-, through and
distance installations.
When torque is applied the expansion lip
expands developing frictional grip with
the drill hole walls.
S-KA for mainly dry indoors use, S-KAK
for dry and humid indoors use, S-KAH for
wet indoors, outdoors and industrial use,
S-KAH for aggressive corrosion conditions.
Anchor size and maximum fixture
thickness marked for easy identification.
The use of S-KA setting tool makes serial
installation safer and quicker.
Length
12345678901234567890
S-KA asennustyökalu M6
DESCRIPTION
• Preassembled torque-controlled
expansion anchors for pre-, through and
distance installations.
• When torque is applied the expansion clip
expands developing frictional grip with
the drill hole walls.
• S-KA for mainly dry indoors use, S-KAK
for dry and humid indoors use, S-KAH for
wet indoors, outdoors and industrial use,
S-KAH for aggressive corrosion conditions.
• Anchor size and maximum fixture
thickness marked for easy identification.
• The use of S-KA setting tool makes serial
installation safer and quicker.
• Preassembled torque-controlled
1
OTHER
CODE
CODE
Text field: Table notes: refers to product group and table based data in order to avoid superscripts in the table. Can be 1-2 text columns.
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26
Sormat Brand Book
PRODUCT ADVERTISING: AD SIZE A6
Sormat’s advertisements are primarily product-centred and
designed to activate sales. The surface area of small advertisements is not filled with text; rather, the reader is guided to seek
more information through, e.g., the website. An eye-catching
layout is used. The advertisements combine photos, symbols,
text and the logo, set against a white, blue or orange background. The product advertisements shown in the examples can
also be used in sponsoring.
Ex. 1 A6 product advertisement on a white background
S-KA
through
BOLT
OPTION 1
sormat.com
Ex. 2 A6 product advertisement on a blue background
S-KA
through
BOLT
OPTION 1
sormat.com
Ex. 3 A6 product advertisement on a white background
S-KA
through
BOLT
OPTION 1
sormat.com
27
Sormat Brand Book
PRODUCT ADVERTISING: AD SIZE A5
Sormat’s advertisements should be primarily product-centred
and designed to activate sales. A5 ads can include, in addition to
a headline and standfirst, concise information about the product
range. The reader is primarily guided to seek more information
from the website.
Ex. 1 A5 ad on a blue background
Ex. 2 A5 ad on a white background
The All
Wall Plug
Gripper™ suits all board &
solid materials without fail!
The All
Wall Plug
Gripper™ suits all board &
solid materials without fail!
LOREM IPSUM
Loremipsum
Lorem
ipsum
Lorem
ipsum
Lorem
ipsum
LOREM IPSUM
Loremipsum
Lorem
ipsum
Lorem
ipsum
8 / 50
12345 ABCD
12345
12345
12345
8 / 50
12345 ABCD
12345
12345
12345
12345678901234567890
12345 ABCD
12345
12345
12345
12345678901234567890
12345 ABCD
12345
12345
12345
12345678901234567890
12345 ABCD
12345
12345
12345
12345678901234567890
12345 ABCD
12345
12345
12345
12345678901234567890
12345 ABCD
12345
12345
12345
12345678901234567890
12345 ABCD
12345
12345
12345
12345678901234567890
12345 ABCD
12345
12345
12345
12345678901234567890
12345 ABCD
12345
12345
12345
youtube.com/sormatfixing
sormat.com
sormat.com
Lorem
ipsum
youtube.com/sormatfixing
28
Sormat Brand Book
PRODUCT ADVERTISING: AD SIZE A4
Sormat’s advertisements should be primarily
product-centred and designed to activate
sales. An A4 ad can present product types,
product groups or a specific product.
Ex. 1 A4 ad on a white background
The ad can include, in addition to general
imagery and product photos, symbols, a
headline and a standfirst, a suitable amount
of sales arguments. The ad should additionally include approval and certification logos.
The target group is primarily guided to seek
more information from the website.
Ex. 2 A4 ad on an orange background
SORMAT
SORMAT
.COM
.COM
LIEBIG is now
Sormat Liebig®
Heavy Duty!
LIEBIG is now
Sormat Liebig®
Heavy Duty!
The best heavy duty anchors
in the world go now by the name
Sormat Liebig® Liebig Heavy Duty!
The best heavy duty anchors
in the world go now by the name
Sormat Liebig® Liebig Heavy Duty!
LIEBIG® SUPERPLUS – Simply the quickest and
safest self-undercutting anchor on the market
LIEBIG® SAFETY BOLT – Twin-cone anchor for
applications with high safety requirements
LIEBIG® SUPERPLUS – Simply the quickest and
safest self-undercutting anchor on the market
LIEBIG® ANCHOR – A genuine general purpose
heavy duty anchor for high loads
OPTION 1
Range available also
in A4 stainless steel.
LIEBIG® SAFETY BOLT – Twin-cone anchor for
applications with high safety requirements
LIEBIG® ANCHOR – A genuine general purpose
heavy duty anchor for high loads
Range available also
in A4 stainless steel.
OPTION 1
29
Sormat Brand Book
PRODUCT GROUP POSTER A3 OR 500 X 700 MM
Sormat’s point-of-sales advertisements should be primarily product-centred and designed to activate sales. The posters primarily focus
on product categories and groups. The poster consists of a large main
picture and variants, an impactful headline, a standfirst, and 3 or 4 listed sales arguments. Photos of the product in use, as well as approval
and certification logos can be included as needed.The target group is
guided to seek more detailed technical information from the website.
Ex. 1 A3 product group poster on a blue background
Ex. 2 A3 product group poster on an orange background
improved,
approved
& available!
improved,
approved
& available!
Vinylester-based,
ETA option 1 -approved
ITH-Ve injection
resin from Sormat!
Vinylester-based,
ETA option 1 -approved
ITH-Ve injection
resin from Sormat!
• FOR HEAVY FIXINGS IN WIDE
RANGE OF BASE MATERIALS
• FOR HEAVY FIXINGS IN WIDE
RANGE OF BASE MATERIALS
• ETA OPTION 1-APPROVED
FOR CRACKED AND NON-CRACKED
CONCRETE
• ETA OPTION 1-APPROVED
FOR CRACKED AND NON-CRACKED
CONCRETE
• ETA APPROVED ACC. EUROCODE
2 / TR 023 FOR POST-INSTALLED
REBAR CONNECTIONS
ITH 345 VE
ITH 410 VE
ITH 300 VE
ETA-13/0774
improved,
approved
& available!
Vinylester-based,
ETA option 1 -approved
ITH-Ve injection
resin from Sormat!
• FOR HEAVY FIXINGS IN WIDE
RANGE OF BASE MATERIALS
• ETA OPTION 1-APPROVED
FOR CRACKED AND NON-CRACKED
CONCRETE
• ETA APPROVED ACC. EUROCODE
2 / TR 023 FOR POST-INSTALLED
REBAR CONNECTIONS
• ETA APPROVED ACC. EUROCODE
2 / TR 023 FOR POST-INSTALLED
REBAR CONNECTIONS
ITH 280 VE
European Technical ApprovalOption 1 for cracked concrete
Ex. 3 A3 product group poster on a white background
ITH 280 VE
ITH 345 VE
European Technical ApprovalOption 1 for cracked concrete
ETA-13/0775
ETA-13/0774
sormat.com
ITH 345 VE
ITH 410 VE
ITH 300 VE
ITH 300 VE
European Technical ApprovalAcc. Eurocode 2 / TR 023 for rebars
ITH 280 VE
ITH 410 VE
European Technical ApprovalOption 1 for cracked concrete
European Technical ApprovalAcc. Eurocode 2 / TR 023 for rebars
ETA-13/0774
ETA-13/0775
sormat.com
European Technical ApprovalAcc. Eurocode 2 / TR 023 for rebars
ETA-13/0775
sormat.com
30
Sormat Brand Book
31
HANGING BANNERS, SIGNS, OUTDOOR
ADS
Ex. 1. 3000 x 1500 mm
Sormat’s exterior and point-of-sales banner
ads, hanging banners, and signs should primarily be product-centred and designed to
activate sales. When setting up, pay attention
to the location of the banner, especially that it
is at the proper height and within the viewers’
eyeshot.
The layout consists of a big headline, a product
photo and, as required, approval, certification
and other logos. The placement of the dealer’s
logo must take into consideration the clear
space around Sormat’s logo. The target group
is guided to seek more detailed technical information from the website.
MEET THE UNIVERSAL
FRAME PLUG S-UF®
banner ad on a blue background and the dealer’s
logo.
PLACE DEALER LOGO HERE
Information with Museo Sans 700
sormat.com
Ex. 2. 3000 x 1500 mm
MEET THE UNIVERSAL
PLUG S-UF®
PLACE ADDITIONAL
LOGOS HERE
Information with Museo Sans 700
PLACE DEALER LOGO HERE
Information with Museo Sans 700
sormat.com
banner ad on an orange
background, with the
dealer’s logo and additional
logos.
Sormat Brand Book
For more information and material requests
mr.bolt@sormat.com
www.sormat.com
32