A-1 - Naheola Credit Union

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Contents
 Why do we need a Graphic Standards Guide?
 Logos…………………………………………………….5
 Colors……………………………………………………5
 Acceptable Logo Variations…………………..6
 Common Incorrect Logo Variations………6
 Typeface……………………………………………….7
 Trademarks………………………………………….7
 Do’s and Don’ts……………………………………..7
 Contact Information………………………………7
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Why do we need a Graphic Standards Guide?
The financial market place is getting more competitive every day.
Naheola Credit Union has over 50 years of name recognition in
Southwest Alabama. It is imperative that we be very consistent with our
branding colors and logos to continue to maximize that recognition. The
Naheola Credit Union A-1 logo, and more recently, the sim∙ple™ S-1
logo have become synonymous with excellent member service and a
pleasant in-branch experience. The Marketing Committee has put these
standards in place to help make sure it stays that way for years to come.
-Justin D. Watson
Marketing Committee Chairman
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Logos
A-1
A-2
B-1
B-2
S-1
S-2
Colors:
When printing use the following PMS (Pantone Matching System) colors:
PMS 281 (blue) – white coated stock
PMS 288 (blue) – white uncoated stock
PMS 430 (grey) – both coated and uncoated
When using a 4-color process use the following colors:
C100,M72,K38 (blue)– white coated stock
C100,M65,K30 (blue)– white uncoated stock
C5, K45 (grey)– both coated and uncoated
When placed in a web application, use a GIF or JPEG file in the following
color:
Blue #002868 (RGB: 9, 40, 105)
Grey #919693 (RGB: 145, 150, 147)
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Acceptable Logo Variations:
Common Incorrect Logo Variations:
Wrong Color
Wrong Color
Do Not Distort. The Dot Must Be Round.
Wrong Color, Dot Not Centered
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Typeface
Use one of the following typefaces for all communications:
Times New Roman:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()_+:”?<>{}|\
Georgia:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()_+:”?<>{}|\
Trademarks:
sim∙ple™ is a registered service/trademark of Naheola Credit Union.
Do’s and Don’ts:



Don’t use the sim∙ple™ logo unless either logos A-1 or A-2 (depending on the color) are
present and displayed in a more prominent manner.
Do make the Bridge Logo large enough to clearly display the details of the bridge.
Don’t scan, draw, re-create, or change any logos in any way, shape, or form. Do use
appropriate logo files approved by the Marketing Committee. Send logo request to the
following:
Naheola Credit Union
Marketing Committee
P.O. Box 102
Pennington, Al 36916
(205) 654-2370
jwatson@naheola.com
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