141002 Don-Bur Brand Guidelines

Brand
Guidelines
Published
October 2014
+44(0)1782 599 666 | www.donbur.co.uk
The maintenace of the Don-Bur
brand is important to ensure
consistency across all media
types and achieve a corporate
identity.
To others outside the company,
the brand conveys many things
including security, quality,
organisation and implied position within the marketplace.
2D Logo
The 2D Don-Bur logo uses only 2 block colours and is suitable for
corporate literature such as invoices, order sheets and other similar
large-order documentation where litho print reduces cost or where
the 3D shaded logo is impractical. It should not be used for any
presentation documents or within electronic media where appearance is more important and print cost becomes less relevant.
The “Brand” consists of:
personal appearance
what we say
what we write
which images we use
our reactions, attitudes and
behaviours
templates & presentation
media
the logo
This document serves to offer
guidance to various options for
Don-Bur branding and its
usage.
Any variation from this document should be confirmed in
writing via the marketing
department at Don-Bur.
100%
A white-space box should be maintained around the logo where a
linear measurement from each logo extremity should be a minimum
of the width/height of the “D” in the logo.
Colours
RGB: 175,35,28
Hex: #AF231C
CMYK: 0,95,100,21
Pantone: Solid
Coated 2350C (NB,
this is a new PMS
colour and may not
appear in older
swatches)
RGB: 0,0,0
CMYK: 75,68,67,90
Hex: #000000
Pantone: Black
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3D Logo
The 3D Don-Bur logo contains gradients and is supplied in either
rasterised or vector formats. This logo should be used in all circumstances other than those situations specified in the 2D logo section.
The vector format should always be used where the physical size is
greater than A4.
This logo can be extracted from this document or can be made
available in high resolution from the marketing department.
Rasterised Format
Vector Format
A white-space box should be maintained around the logo in line with
the recommendations given for the 2D logo.
Due to the offset shadow (which leans to the left of the main logo
body), it may be necessary to move the logo by circa 5% of the logo
width to the left when centralising within a document or artwork.
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Inverse Logos
Inverse Logos can be used in situations where the background is a
dark grey or black and can be used as follows:
Plain logos can be used where print methods do not permit multiple
colours (eg. etching); however, this colour must be limited to neutral
white/black/grey on contrasting neutral white/black/grey background. Examples are given below.
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E-mail
E-mails are the most commonly used visual media we share with
others. As such, they are arguably the most important media opportunity we have and should be treated with care.
All e-mails should adopt the following signature format to maximise
this opportunity:
The logo is linked from the Don-Bur website at:
http://www.donbur.co.uk/eng/css/images/email_footer.png. The
benefit of linking logos is that we can alter the message (”Visit us at
the CV Show 2015”) to suit any marketing campaign without asking
you to amend your signature.
There are also 3 media links for LinkedIn, YouTube and an RSS feed.
If you need an e-mail template or help with installing it, please contact the marketing department.
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Document Branding
When producing media, the Don-Bur brand extends to styling which
is designed to complement the logo and other elements.
When used at the top of a document, the logo should be complemented by a thin horizontal black line which should contrast sharply
with the background. Equally, an additional similar stroke thickness
line should be placed at the base of the document. This document
is a good example of how this style is implemented.
Margins:
Aside from normal page extremity margins, the Don-Bur branding
incorporates a larger-than-normal margin to the left of the document. This sets it aside from more standard documents and adds a
larger, clean element to the left which makes titles and sections
stand out.
Font:
All general lettering should be in Century Gothic (Regular or Bold)
and should be either black or a very dark grey.
Don-Bur is also using the more conteporary Neuropol font but this
should be used sparingly for titles and accents.
Templates
Templates are available for the following:
Fax covers
Word documents
Letterheads
PowerPoint presentations
If you need a template for additional types of document, please
contact the marketing department.
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Additional Branding Elements
There are some additional elements that can be used in conjunction
with the standard logo. These are particularly useful when used for
title pages for example.
As seen above, there are three coloured blocks which are designed
to represent a range of vehicles; the red block having a circular
cutout. Depending on the application, these blocks can be manipulated to fill various spaces. Some examples are given below:
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Voicemail Messages
As well as what our customers see, it’s important to ensure consistency with what they hear.
All voicemail messages should be professional, clear and simple.
Specifically, the caller needs to know:
a)
b)
d)
e)
who they have just rung
why you are unable to answer the call
when you will call them back
if applicable, an alternative contact
The message should also contain a prompt for the caller to leave a
message.
Messages should be “bland” i.e. not contain additional music/sound
FX, contain humour or be styled in any particular way.
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Thank You
If you have any questions or would like to discuss any part of this
document, please contact the marketing department at Don-Bur.
Richard Owens: 07891 405 600 | richard.owens@donbur.co.uk
Established in 1981, the Don-Bur
Group has become internationally recognised for its innovative
development of trailers and
rigid vehicle bodies, designed
to minimise operational costs
and increase efficiency.
Don-Bur has committed to
research and develop solutions
with primary focus on aerodynamics and optimum utilisation
of available cubic capacity.
Based in Stoke-on-Trent in the
West Midlands, Don-Bur has a
500 strong flexi workforce and
generates a group annual
turnover of £50 million. Vertically integrated divisions
include an 18 acre primary
manufacturing site, curtains
and load restraint division,
graphics house and two aftersales service sites (repair, servicing, refurbishment and ATF
Station).
The comprehensive structure
provides a complete and fully
accountable solution for clientele, catering for all commercial vehicle needs throughout
their lifespan.
Don-Bur (Bodies & Trailers) Ltd, Mossfield Road, Adderley Green, Longton, Stoke-on-Trent,
Staffordshire ST3 5BW | +44(0)1782 599 666 | www.donbur.co.uk
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