Resolver Brand Identity Guidelines

Brand Identity
Guidelines
Revised October 2015
Table of contents
The Logo.................................................................................................2
Colors.......................................................................................................5
Fonts & Typography..........................................................................6
RESOLVER
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BRAND IDENTITY GUIDELINES
1
The logo
The Resolver logo is the primary element of
the company’s branding. Ensuring the logo is
presented in accordance with these guidelines
will help to strengthen the brand and ensure
consistency at all times. Never attempt to
“recreate” the logo or make unauthorized
changes to the logo elements, colors or content.
Full color reproduction —
(PMS 648C & PMS 368C)
One color reproduction —
(PMS 648C)
Black & white
reproduction —
(100% black)
Reversed reproduction —
(White over a solid
background of PMS 648C
preferred)
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BRAND IDENTITY GUIDELINES
2
The logo
BUTTONS
The Resolver button is the secondary element of
the company’s branding. Ensuring the button is
presented in accordance with these guidelines
will help to strengthen the brand and ensure
consistency at all times. Never attempt to
“recreate” the button or make unauthorized
changes to the button elements, colors or
content.
Full color reproduction —
(PMS 648C & PMS 368C)
Black & white
reproduction —
(100% black)
Reversed reproduction —
(White over a solid
background of PMS 648C
preferred)
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BRAND IDENTITY GUIDELINES
3
The logo
Clear Space —
as defined by the uppercase “R” from the logo
Clear Space
An element of “clear space” must be preserved
around the logo at all times. Please ensure no
competing graphic elements violate the clear
space.
Logo Misuses
Avoid distorting, modifying or recreating the
logo at all times. Representing Resolver with
unapproved, non-standard artwork compromises
the brand and creates inconsistency.
Do NOT stretch the logo
Do NOT swap logo colors
Do NOT alter any logo shapes
Do NOT reset the logo using
non-approved fonts
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BRAND IDENTITY GUIDELINES
Do NOT distort the logo
Do NOT recolor the logo
Do NOT add elements to the logo
Do NOT reverse the logo from
busy backgrounds
4
colors
The palette
The Resolver color palette can be
divided into two categories: “main”
colors and “supporting” colors. Most
documents should be created primarily
using the main colors. Supporting colors
may be used when an expanded palette
or additional emphasis or variety is
required — examples of which can
include charts, graphs or infographics.
Tinting, or using the colors at values
less than 100% strength, is permissible,
but should be used sparingly (see
accompanying chart for guidelines).
Color Strategy
The Resolver brand benefits from
a clean, uncluttered approach that
employes significant use of white
space and restrained use of color.
The goal is use the palette sparingly
but strategically to avoid clutter and
unnecessary competition between
elements, while leading the reader
deliberately through the document.
This particularly applies to the Magenta
swatch, a very strong color that should
be used sparingly.
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BRAND IDENTITY GUIDELINES
MAIN COLORS
SUPPORTING COLORS
n
n
n
n
Blue
Green
Magenta
Grey
PMS 648C
PMS 368C
Pantone 226C
Pantone Cool Grey 8C
CMYK
100 / 87 / 32 / 21
57 / 0 / 100 / 0
0 / 100 / 0 / 0
39 / 32 / 30 / 0
RGB
0 / 52 / 104
122 / 193 / 66
236 / 6 / 141
161 / 161 / 165
003468
7ac142
ec068d
a1a1a5
Do not tint
below 5%
Do not tint
below 10%
Do not tint
below 5%
Do not tint
below 10%
Pantone (PMS)
Hexidecimal
Notes
A very strong color
to be used sparingly
5
Fonts & Typography
Body Copy
All body copy should be set using Mission Gothic Light. Mission Gothic Bold
is the preferred font for adding emphasis within a sentence or paragraph.
To emphasize names of works of art (books, movies, plays, etc) use
Mission Gothic Light Italic. Underlining should be avoided unless adhering
to scholarly conventions (footnotes, bibliographies, references, etc).
Headlines
Main headlines should be set using Bebas Neue Bold. This font includes
capital letters only, so it is advised headlines be kept reasonably short.
Large headlines that introduce a new page or section start can be set
with a reversed (white) font within a colored box. This box should conform
tightly around the top, bottom and sides of each line in a heading. The
preferred color for the line is Resolver Blue (PMS 648C).
For longer sub-headlines that are more closely related to body copy, use
Mission Gothic Bold. Avoid use of italics in headlines whenever possible.
Mission Gothic Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Mission Gothic Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Mission Gothic Light Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Bebas Neue Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Special Emphasis Fonts
When special attention is needed for a short passage of text, Marydale
Bold can be used to add a fun, informal tone. Potential uses are pull
quotes, calls to action, etc. The font is in a handwritten style so ensure
that the character, tone and length of the text matches the personality of
this typeface.
System Fonts
All efforts should be made to use the above listed fonts whenever
possible. In the event these fonts are unavailable, the following
substitutes are acceptable:
Body copy: Mission Gothic = Calibri Light
Headlines: Bebas Bold = Calibri (set as all caps)
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BRAND IDENTITY GUIDELINES
Marydale Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Calibri Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
CALIBRI (ALL CAPS)
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
6
About Resolver:
Resolver is the risk backbone for over 1000 of the world’s largest organizations. Our cloud
software takes the uncertainty from risk based decisions, so that our customers can perform
as planned.
Resolver’s integrated platform supports application areas including Decision Making, Internal
Control, Internal Audit, Compliance Management, Enterprise Risk Management and Incident
Management. Resolver’s team is comprised of risk, compliance, and security experts
supporting customers across 100 countries with offices in North America, United Kingdom,
the Middle East, and Australia.
888.891.5500 | resolver.com