STYLE GUIDE 06/10/15

STYLE GUIDE
PLEASE CONTACT MARKETING@FLEXFIT.COM FOR VECTOR LOGOS
06/10/15
Flexfit LLC (the US sales & distribution agency of Yupoong INC.) is one of the world's largest vendors
of custom, private label headwear. We manufacture hats for some of the most reputable brands in the
sports, streetwear, action sports, golf, and outdoor markets, while also offering a wide selection of
wholesale blank caps.
Nearly two decades ago, we engineered the original FLEXFIT® hat. It was a
watershed moment.
Today, we offer products that reflect that same creative spirit and unbending commitment to quality:
110® Adjustables, 210 FITTED®, THE CLASSICS YUPOONG®, and of course, the original FLEXFIT®.
Please use all logos according to these guidelines to reinforce our promise of quality.
CONTENTS
STYLE GUIDE
What is this guide?
This guide is an overview of product and brand assets for Flexfit®. It includes image assets, logo and
color guidelines for use in your marketing materials.
The style guide is a resource for designers, product managers, and developers, providing a common
language around Flexfit’s identity. We use it to maintain consistency across all platforms.
Flexfit Written
4
Spacing
5
Yupoong Logo
6
Our Products
7
Flexfit®
8
110®
9
210®
10
The Classics
11
Flexfit Delta
12
Trims
13
3
STYLE GUIDE
WRITTEN
CORRECT
Flexfit is written as ONE word.
Flexfit
INCORRECT
Please don’t write Flexfit as:
FlexFit
Do not capitalize the second “f” in Flexfit
Flex Fit
Do not make Flexfit two words
Flex-Fit
Do not use a hyphen
Flex-fit
Do not use a hyphen
4
STYLE GUIDE
SPACING
KEEP CLEAR
KEEP CLEAR
There should always be space around the Flexfit and Yupoong logo for maximum impact and
legibility. This space should be free of copy or other graphic elements and should always
be at least half the height of the logo from the top edge to the bottom edge.
Center Axis
KEEP CLEAR
KEEP CLEAR
Center Axis
Center Axis
5
STYLE GUIDE
YUPOONG
Yupoong logo on white (color)
Yupoong logo on white (1 color)
Yupoong logo on gray (color)
Yupoong logo on black (1 color)
Round four bar logo on white
Round four bar logo on black
YUPOONG
RED
YUPOONG
BLUE
YUPOONG
BLACK
PANTONE
1807C
#a83338
PANTONE
2765C
#15145f
PANTONE
BLACK
#000000
C:
M:
Y:
K:
0
100
96
28
C:
M:
Y:
K:
100
100
0
40
C:
M:
Y:
K:
0
0
0
100
Best and preferred usage of Yupoong logo is in either black or white form
6
STYLE GUIDE
OUR PRODUCTS
The One & Only Original
Flexfit Cap
Premium On-Field Fitted
+
Flexfit Technology
Premium Adjustable
+
Flexfit Technology
Classic Adjustable Caps
+
40 Years of Expertise
Seamless
or
One Stitch Technology
7
STYLE GUIDE
FLEXFIT
Actual size
TAG LINES:
“THE ORIGINAL PATENTED FLEXFIT CAP”
“FLEXFIT THE ONE & ONLY ORIGINAL
Flexfit outline logo on white
Flexfit outline logo on black
Flexfit solid logo on white
Flexfit solid logo on black
Flexfit logo (tag line) on white
Flexfit logo (tag line) on black
* NOTE: Please use outlined logo for all print use. Use solid logo for embroidery use.
Best and preferred usage of Flexfit® logo is in either black or white form.
8
STYLE GUIDE
110
Our 110 (ONE TEN ) cap is an adjustable infused with Flexfit technology. The revolutionary combination of a stretch sweatband and fabric allows the cap to stretch all around, providing a universal
responsive fit. Adjustable on the outside and Flexfit tech on the inside, the 110 is the Comfort Fit.
Actual size
Actual size
TAG LINES:
110 logo on white
Adjustable on the Outside,
Flexfit Tech on the Inside
Flexfit Tech Infused Adjustable
Stretches All Around
Universal Responsive Fit
110 logo on black
Best and preferred usage of the logos is in either black or white form
9
STYLE GUIDE
210 FITTED
The 210 (TWO TEN ) provides the pro-baseball on-field shape with flat visor, matching fabric
sweatband, 210 taping on inside seams, hard buckram, 3 3/4" crown and moisture absorbent
pro headband. Bottom stitched for durability, with matching color undervisor.
Actual size
TAG LINES:
PREMIUM ON-FIELD FITTED + FLEXFIT TECHNOLOGY
210 logo on white
210 logo on black
210 fitted logo on white
210 fitted logo on black
Best and preferred usage of the logos is in either black or white form
10
STYLE GUIDE
THE CLASSICS
The Classics™ Snapback
The Classics Yupoong
Actual size
TAG LINES:
TAG LINES:
Premium Snapbacks + 40 Years of Tradition
Classic Adjustable Cap + 40 Years of Tradition
C: 0
M: 44
Y: 90
K: 0
PANTONE
1495C
#f99e33
The Classics logo on white
The Classics logo on black
Best and preferred usage of the logos is in either white or black form
11
STYLE GUIDE
FLEXFIT DELTA
Actual size
S/M
L / XL
Flexfit Delta logo on white
Flexfit Delta logo on black
Flexfit Delta logo on white
Flexfit Delta logo on black
Best and preferred usage of the logos is in either black or white form
12
STYLE GUIDE
THE TRIMS
Pro-Formance
Cool & Dry
Hybrid
Flexfit Mesh
Cool Max
Ultrafibre
Bamboo
Bio
Organic
Thinsulate
Insulation
TM
13
For any questions, please contact :
Marketing
625 Columbia St.
Brea, CA. 92821
714.447.8052
marketing@flexfit.com