Guidelines und Musterfolien

HALLO-ELTERN.DE
KINDERGEBURTSTAG-PLANEN.DE
KEY FACTS hallo-eltern.de
Description
 Family web portal for couples who are planning
families, pregnant women and parents with babies
and children up to elementary school age
 Over 700 well-researched articles, instructions and
tips for pregnant women and families
 Division of topics according to age groups and
additional categories with information on current
trends and ideas for celebrations all year round
 Interactive tools such as an ovulation calendar,
pregnancy calendar and baby development
calendar
 Chats and forums, member section with social
networking features and interactive contact finder
 Unique: a podcast that specifically addresses
children (fairy tales, stories, relaxation etc.)
Target group *

Gender: 84% femal
Performance indicators/month

Age: 72% of users are between the age of 20-39
 200 Tsd. Unique User*

Qualifications: 47% with at least Abitur (German
high school graduation)

Net income: 29% have a monthly net income of
3.000 € / month

273 Tsd. Visits**

738 Tsd. PI‘s**
*AGOF if 2013-11 I ** IVW 12/2013
Structure of user
Gender
Anteil
Index
male
16%
30
female
84%
178
14 - 19 years
7%
72
20 - 29 years
45%
244
30 - 39 years
27%
154
40 - 49 years
8%
35
14%
43
Ordinary level
15%
52
Secondary level
33%
103
A level or university degree
47%
134
< 1.000 Euro
17%
123
1.000 - 2.000 Euro
27%
100
2.000 - 3.000 Euro
27%
105
> 3.000 Euro
29%
87
Age
50+ years
Education
Net income
*AGOF if 2013-11 I ** IVW 12/2013
KEY FACTS Kindergeburtstag-Planen.de
Description

Kids Birthday Planen.de holds for parents and
children a great offer of information: ideas,
games, recipes, craft tutorials, printing templates
and much more on the subject of children's
birthday

Children birthday-Planen.de offers advertisers an
ideal environment because parents who currently
planning a child's birthday, are also looking for a
suitable gift idea
Performance indicators/month

a.A. Unique User*

a.A. Visits**

500 Tsd. PI‘s**
Target group*
 Parents with children from 1 year to 15 years.
 Children and young people in search of game and
craft ideas.
 Educators and group leaders who perform the
birthdays or search for craft ideas and activities
*AGOF if 2013-10 I ** IVW 11/2013
Rates
Werbeform
Format
TKP
Leaderboard
728*90
30,00 €
Double Leaderboard
728*180
65,00 €
Skyscraper
max. 200*600
40,00 €
Medium Rectangle
300*250
50,00 €
Layer Ad
max. 500*500
90,00 €
Tandem Ad
UAP-Format + Layer Ad
100,00 €
Banderole Ad
770*250
80,00 €
Hockeystick
Leaderboard + Skyscraper
70,00 €
Wallpaper
Leaderboard + Skyscraper + Farbcode
75,00 €
Halfpage Ad
300*600
65,00 €
Splitscreen Ad
a. A.
80,00 €
Manhattan Skyscraper
320*740
65,00 €
Billboard
770*250
120,00 €
Sonderwerbeformen
a. A.
a. A.
Die maximale Dateigröße für die aufgelisteten Werbemittel beträgt 30 KB (bei GIF/JPEG-Dateien) und 40 KB (bei Flash-/HTML-Dateien).
Contact
Ströer Digital Media GmbH
Stresemannstraße 29
22769 Hamburg
Tel.: 040-46 85 67-100
Fax: 040-46 85 67-939
Mail: info@stroeerdigitalmedia.de
Web: www.stroeerdigitalmedia.de