Your success is our goal!

“Listen! the wind is rising,
and the air is wild with leaves,
We have had our summer evenings,
now for October eves!”
Your success is our goal!
~ Humbert Wolfe
Index
Pg. 1 ~ Thank you from Arett Sales
Pg. 2 ~ It’s Time, The Fall Planting
and Deer Season Are Here
- Are You Ready?
Employee of the Month
Pg. 3 ~ Must Have Lines For
Spring 2008
Pg. 4 ~ Open House Highlights
Pg. 5 ~ More Open
House Highlights
Pg. 6 ~ Pumpkintown, USA
Pg. 7 ~ Best Practices
- Your Company’s Culture
- Sales Training
Pg. 8 ~ Arett’s Christmas
Showroom Opens
January 18th
Arett Sales would like to thank our customers, vendors and staff for
making Arett’s 2007 Open House our biggest and best show ever.
The show started off on September 9th with a golf outing at Marriot’s
Seaview Resort and Spa. The customers who participated were treated
to breakfast, 18 holes of golf and a luncheon. Proceeds benefited Angel
Flight East. A good time was had by all those who participated in our 1st
Annual Golf Outing.
The Arett Open House featured over 180,000 square feet of products for
Sept. 9th - 11th, 2007
Atlantic City Convention Center Spring of 2008 with more than 500 vendors participating. Over 1000
dealers attended the show and were treated
to an array of sports games and prizes.
Customers also enjoyed a sit down dinner
and comedy show on Monday as well.
Once again Arett would like to thank our
customers and vendors for a terrific show
and we look forward to seeing you at our
Christmas Showroom that will open in
January.
Sincerely,
The Arett Sales Family
If you would like more information or would like to receive an
email of the Arett Outlook every month, please send us an
email at: outlook@arett.com
Family Owned Since 1953
Customer Service Hours
Monday - Friday 8:00am - 5:00pm
Vol. 1 ~ Autumn 2007 • Arett Newsletter ~ Pg. 1
It’s Time...
Ames Bulb PLanter
Fall Planting Season Are You Ready?
A42 19466
When it comes to planting, many homeowners think only of spring. Reeducate your
customers and let then know Fall Is For Planting.
Ames Bow Rake
A42 18866
Let your customers know that planting in the fall establishes better root systems that help
plants to better deal with heat and drought in the summer. Also mention to the customer
that cooler weather in the fall promotes fewer pest and disease problems as well.
Be sure to stock up on these items and categories to maximize your fall planting and
cleanup sales.
Eaton Burlap
10x10
E10 2588
The Deer Are Here
So Are The Panicked Customers Looking For Deer Repellents
Ames Green Sweep Rake
A42 19200
As you know fall signals an increase in white-tailed deer activity as well as many panicked
customers who are looking for ways to keep the deer out of their gardens. Make sure you are
well stocked up on these popular animal repellents.
Liquid Fence
Bonide
L55 00109, 00112 - Liquid
Fence® has a unique odor
that actually trains animals to
avoid the treated area, thus
preventing damage.
B70 238 - Actively repels vermin using
natural ingredients. Protects plants
and property up to 2 months after
application.
Jonathan Green
Black Beauty 5 lb.
J20 10318
Deer Stopper
Deer Scram
E72 1006 - An all-natural,
biodegradable deer and rabbit
repellent that guarantees to
keep deer away from your
landscape.
Bobbex
L51 B550170 - Stimulates
plant growth and vitality, deer
and other wildlife are turned
away by the odor and taste
M38 DS0032 - All natural. Protects plants by
smell and taste, but dries clear and odor
free, leaving no residue.
Schultz 16 qt.
Potting Soil
S20 20316X
Shake Away
M06 8004520 - Creates the illusion that
predators are present through the use of
predator urine.
Scotts Fall Classic 3 lb.
S09 17580
Employee Spotlight
Joyce Baugh, Arett’s Controller is relatively new to Arett
having just arrived in April however she brings many
years of experience in the accounting field. Joyce received
her B.A. in accounting from Widener University and her
M.B.A. from Rowan College.
Joyce is responsible for overseeing the daily accounting
operations at Arett Sales – accounts receivable, accounts
payable and the general ledger. Joyce says, “What I like most about Arett is its
people and customers.”
Scotts 1 cu. ft. Premium
S70 74351300X
Scotts Turf Builder
Winterguard
S09 21805
Joyce resides in South Jersey with her husband of 15 years, Hank and her two
sons, Jake 11 and Mark 9. Joyce and her family are major sports fans
especially enjoying baseball, football and soccer.
Joyce will be happy to assist you with any accounting needs that you have. She
can be reached at ext. 292.
Pg. 2 ~ Arett Newsletter • Vol. 1 ~ Autumn 2007
Espoma Bulb-Tone
E60 BT25
Success Stories
Must Have
Spring Items
R11 Gardman
Contact you Arett Salesperson to
see catalogues on these lines
that were featured at Arett’s
Open House 2007!
D03 - Deroma: First Arett Show and Deroma is already a huge
success. This Arett exclusive line of Italian pottery was the biggest
success for the overall pottery groupings.
T70 - Terra Verde: Arett’s Exclusive Private Label line of tools with
brand new, upgraded packaging and program. A huge success, free
displays helped make it easy for the dealer to set in the store.
M11 - Michael Carr: This line of ceramic pottery, new and exclusive to
Arett had a terrific Open House.
R11 - Gardman: Dealers purchased double the amount of product they
bought in 2006. The Gardman Elite Program, an Arett Exclusive, was
the main driver of the success!
M78 - Marchioro: Another Arett Exclusive, this beautiful line of rotation
molded planters was a great hit.
R90 - Ray Padula: Watering devices that conserve water, not waste it.
Dealers had an overwhelming response to this entire line.
T70 Terra Verde
A17 - Aero Grow: This unique indoor herb garden system is great for
4th quarter sales, as well as all year.
B29 - Bloom Master & P12 Primitive Planter: Planter lines which had
an outstanding acceptance at the Arett Show.
N42 - Nishikoi: A brand new product that makes a good compliment
to sell with other fish foods.
C70 & J70 - Crocs & Jibbits: Another Arett Exclusive, fun, unique and
sell like hot cakes. Jibbits for Crocs are a must have for Spring.
R34 - Rhino: Another Arett Exclusive. Straw blanket erosion control
seed blanket, a surprisingly very successful program! Will be
stocked in 2008.
T82 - Tubtrugs: An Arett Exclusive seen all over England, this product
is a must have for all garden centers.
R90 Ray Padula
Vol. 1 ~ Autumn 2007 • Arett Newsletter ~ Pg. 3
ARETT’S 1ST ANNUAL GOLF OUTING
The Convention Center's own Vince
Maven opened up the show with a
sportsmen-like homage to America,
The Star-Spangled Banner!
Breakfast, 18 holes of golf, lunch and prizes at the Marriot
Seaview Resort & Spa!
PRIZES
Grand Prize – Cancun, Mexico
Russ Spotts at Spotts Garden
Center in Medford, NJ
Golfer’s Lounge Basket
Agway of Dennis in
South Dennis, MA
Relaxation Basket
Paul Vance at Ashcombe V & G
Farm in Mechanicsburg, PA
Grand Prize – Cancun, Mexico
Adam’s Fairace Farm in
Lake Katrine, NY
4 Phillies Tickets
Rob Johnson at Pelletier
Greenhouse in Fort Kent, ME
Golfer’s Good’s Basket
Jim Beall at Beall’s Greenhouse &
Nursery in Pittsburgh, PA
$100 Carmine’s Gift Certificate
Peter Amato at Amato’s Nursery
in S. Brunswick, NJ
Cocktail Hour Basket #1
Frank Troelstra at Garden Time
in Queensbury, NY
Complimentary Stay
at The Sheraton
Barb Gardner at Distinctive Gardens
in West Chester, PA
Jed Riddell at Ricklin’s Hardware
in Narberth, PA
Gourmet Guru Basket
David Dennison at Mammoth Cave
Transplants in Brownsville, KY
Business & Bites Basket
Chris Wright at Rightway Nursery
in Burlington, KY
Mini Cocktail Basket
Lynch’s Garden Center in
Southampton, NY
Tropical Fiesta Basket
Secor Farms in Mahwah, NJ
Complimentary Stay at
The Tropicana-Havana Tower
Kristen Haas at Rohr & Sons
Nursery in Massillon, OH
& Jamali Hardware & Garden
Center in New York, NY
Cocktail Hour Basket #2
Cocktail Hour Basket #3
Vern Moelius at Carl’s Equipment
in Riverhead, NY
Merry Martini Basket
Oliver Paine Greenhouses
in Fulton, NY
Family Fun Basket
Gallea Greenhouses in Pittsfield, NY
Wino’s Delight
Bosco’s Garden Center in
Simsbury, CT
Yard Golf
Sherry Vicari at Building Center
in Essex, MA & Doody & Son in
Staten Island, NY
Poker Night Basket
Greg Carbone at The Blue Tree
Garden Center in Norristown, PA
Wine & Dine Basket
Jim Zigmond at J & K Garden & Pet
Supply in Great Barrington, MA
A.C. Golf Package
Harold Dambly at Dambly’s
Garden Center in Berlin, NJ
Pg. 4 ~ Arett Newsletter • Vol. 1 ~ Autumn 2007
Congratulations to all of the winners!
h
g
i
t
l
s
h
and E
g
i
H
vents!
SHOPPING, SHOPPING AND MORE SHOPPING
Customers Shopped Til They Dropped!
FUN & GAMES
AWARDS
Trivia Game show on Sunday livened up the show!
Arett Sales' Vendor of the Year
Weber
2nd Place Best New Packaging
Ray Padula
1st Place Best New Product
Aero-Gro International
3rd Place Best New Product
Scotts Company
1st Place Best New Packaging
Enviro-Safe Laboratories
3rd Place Best New Packaging
Perfectly Natural Solutions
2nd Place Best New Product
Espoma
The Philly Phanatic
hits The Arett Open
Vol. 1 ~ Autumn 2007 • Arett Newsletter ~ Pg. 5
Customer Spotlight
Paul and Sandy’s Too, Pumpkintown USA
How Paul and Sandy’s Too, a garden center in East Hampton, CT created a town that
has become a favorite fall destination for kids and adults alike.
Paul Peszynski started his business by selling produce on his property in 1954 off
the back of an old pickup truck. Then together with his wife, Sandy Peszynski, they
built a fruit and vegetable stand and later a store where they started selling sporting
goods and toys. The store eventually branched out into a very successful hardware
store and garden center, which it still is today.
While traveling in 1990, Paul and Sandy came across a road side stand that had a
few scarecrow type characters with pumpkins for heads. The couple was so taken
by the idea that they created several pumpkin headed characters of their own at
their own store the next fall. It was such a huge draw that they eventually created a
town to house the pumpkin headed people, and Pumpkintown USA was born.
Pumpkintown is just like any other small town in America. The town contains
buildings including a Salon, Church, Farm, Jailhouse, Country Store, Bank, Post
Office and more. Each building has a pumpkin headed person to represent the
theme, Marty Melon is the fire chief outside the firehouse, Spud is the resident bad
guy inside the jailhouse with Duke Dillon, the local Sheriff standing guard by the
door. The town is comprised of 12 buildings and well over 50 pumpkin headed
characters and animals, as well as the bright orange Pumpkintown Convertible and
the one of a kind Pumpkin Mobile, a car in the shape of a giant pumpkin!
Pumpkintown opens the third weekend in September and runs until Halloween,
when they host a huge Trick or Treat parade and costume contest for all the local
kids to enjoy.
The hours of operation are 10 a.m. to 5 p.m. daily, weather permitting. The
admission to the village is a mere $2.00 per person on weekends and Columbus
Day and free during the week. Weekend activities include a huge Pumpkin Moon
bounce, Hay Maze, Face Painting and the very original Sling A Ding Game, a huge
sling shot.
Pumpkintown is not only a good gesture to the community that Paul’s and Sandy’s
Too serves, but it is also a great traffic driver to their store where visitors can stock
up on autumn flowers, gourds, cornstalks and everything else that screams fall.
Paul and Sandy retired in 2004, when their children Dan, Jill and Karen took over
the family business and have worked together to expand the business, including
Pumpkintown. After a long battle with Breast Cancer, Sandy passed away in May of
2007 and the family is devoted to running Pumpkintown in her memory and honor
for the many years to come.
Pumpkintown USA is a great example of an independent garden center finding a
way to increase business and create an effective community relations event by
setting themselves apart from the competition and having fun too.
Pg. 6 ~ Arett Newsletter • Vol. 1 ~ Autumn 2007
Best Practices...
Your Company Culture
What is your company culture?
Here are a few values that could create a positive, powerful work environment
and create increased sales:
Remarkable Customer Service ~ wow the customer, give them more than
they expect
Entertainment Value ~ entertain the customers
Trust ~ build trusting relationships with your customers
Confidence ~ be sure your customers have confidence in your employees and
your store
Selection and Value ~ differentiate and add value to the customers
shopping experience
Respect ~ share a general feeling of respect with your employees and customers
Creativity and Ingenuity ~ get everyone’s input on how to create new opportunities
Take Risks ~ take calculated, informed risks and you will see a big payoff
Sense of Urgency ~ have a “Do It Now” mentality
Empowerment ~ empower employees to make informed decisions
Fun ~ keep it fun – for your employees and your customers
Tough Demanding Workload to Meet and Exceed Goals ~ retail is not easy –
challenge yourself and everyone around you
Never Lose a Sale ~ do not let the customer out of the store without being
completely satisfied
Best Practices...
Sales Training
No sale can be started without proper sales training and product knowledge
training. There are many resources available to the store associate to get product
knowledge training. Here are a few recommendations:
Other employees ~ perhaps more can be learned by standing side by side with
another employee and watch them help a customer. It is almost as good as
completing the sale themselves.
Customers ~ that’s right, learn from the customers. During the week in the
morning when landscapers or professionals come in, ask them what they know,
and learn from them. It is likely that you will be recommending the same products
they use during the week, to retail customers on the weekend.
Vendors ~ much can be learned by asking the manufacturer and distributor
representatives to provide product knowledge classes to store associates. Most of
the time, these people are well trained and knowledgeable about their products,
and are very passionate about selling them. They will be more than willing to help.
Package and POP ~ perhaps the easiest way to pick up learning between
customers is to read the labels and point of purchase materials throughout the
store. This could be done while stocking shelves or working with customers, or
any time during the day.
Manufacturers’ web site ~ this is a great source for not only product knowledge
information, but information on the general topic for the product, as well as for
material safety data sheets, related topics and much, much more. Some
manufacturers even issue “diplomas” for completion!
Vol. 1 ~ Autumn 2007 • Arett Newsletter ~ Pg. 7
ARETT SALES CHRISTMAS 2008
HOLIDAY SHOWROOM
COMING SOON!
WE’LL HAVE
A BALL!
• Wreaths & Garlands
• Decorations & Accent Pieces
• Inflatables
• Fall Decorations
Opens January 18th
in Southern New Jersey
TREES &
LIGHTS
HALLOWEEN
• Ghouls, Ghosts & Goblins
• Decorations & Accent Pieces
• Inflatables
• Animated Figures
• Ribbons & Bows
• Indoor/Outdoor Lights
• Candle Lights
Plus So Much More!
Arett’s Prepared for Christmas - Are You?
We carry these items in stock all year long.
Arett Sales has made a commitment to stock the items listed below throughout the Christmas selling season. These items are the top sellers and
should never be out of stock at store level either, as these items sell right up until Christmas.
B67 CTB04 - Tree Bags
50 pack $55.00
B67 TS9405 - Tree Stands
6 pack $144.00
C28 C144, C28 C148,
C28 C152 - Tree Stand
10 pack $113.00
E40 XTS3 - Tree Stand
swivel straight - 1 pack $37.75
S09 70425 - 100 Multi-light
set constant on - 6 pack $56.34
S09 70426 - 100 Clear light set
constant on - 6 pack $56.34
1152 Marlkress Rd.
Cherry Hill NJ 08003
outlook@arett.com
COMING SOON!
Premier Lawn, Garden and Outdoor Living Supply Distributor servicing 19 States:
Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania,
Ohio, Indiana, Delaware, Maryland, Virginia, West Virginia, North Carolina, Tennessee, Kentucky, and Michigan.
Pg. 8 ~ Arett Newsletter • Vol. 1 ~ Autumn 2007
S03 50231 - 22 ft. Outdoor Extension
Cord - 12 pack $102.09
S03 56225 - 40 ft. Outdoor Extension
Cord - 8 pack $90.46
P50 1501 - Prolong - 36 pack $45.00