information about reader demographics

WHO READS
M A G A Z I N E
New Hampshire Magazine puts you in touch with 110,000 paid subscribers and newsstand buyers. Our commitment to
compelling content generates thousands of repeat buyers and subscribers. Loyal readers who are willing to pay to receive
a magazine are likely to spend more time developing a connection with its look, its voice, and ultimately, its advertising.
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Magazine for travel
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contain top
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Your
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2014
fItNess Gurus
Readers spend an average of
each month dining out
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fA I r s e A s o N
Reading each issue
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NeW HAmpsHIre
Readers spend an average of
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70%
visit a website
after reading
each issue
91%
reference “Things to Do”
on nhmagazine.com
to find New Hampshire
events.
3 out of 4
Readers stayed overnight
in a New Hampshire
hotel, motel or inn
WHERE TO FIND
M A G A Z I N E
Our core readership is located in New Hampshire’s population centers – Manchester, Nashua, Concord and Portsmouth – and reflects the overall population distribution of the state.
32% Southern NH: Hillsborough County – Nashua, Peterborough, Manchester,
Bedford area
28% Seacoast NH: Rockingham County – Portsmouth, Exeter, Salem, Derry area;
Strafford County – Durham, Dover, Rochester area
COOS
13% South Central NH: Merrimack County – Concord, Pembroke, Hooksett, Henniker area
11% Lakes Region NH: Belknap County – Laconia, Meredith, Alton area; Carroll
GRAFTON
CARROLL
County – Conway, Jackson, Wolfeboro area
BELKNAP
6% White Mtn. Region NH: Grafton County – Lebanon, Hanover, Plymouth area
5% Southwestern NH: Cheshire County – Keene, Rindge, Walpole area
2% North Country NH: Coos County – Colebrook, Pittsburg, Berlin area
SULLIVAN
MERRIMACK
CHESHIRE
STRAFFORD
HILLSBOROUGH
ROCKINGHAM
Circulation data as of 09/14
A McLean Communications Publication • 150 Dow Street, Manchester, New Hampshire 03101 • 603.624.1442 / www.nhmagazine.com