eBridge Analytics

eBridge Analytics
eBridge Analytics is a powerful cross-channel
reporting tool that provides Marketers with the facility
to measure and ascertain engagement and audience
behavior with their campaign, providing the data they
need to optimize and maximize their campaign ROI.
Each eBridge solution includes an authentication
control which enables a variety of business models
and campaign strategies including RetailSegmentation, Direct-Mail Marketing, and Eventbased distributions.
Marketers use eBridge to compare different tactics
and to identify which elements perform best. eBridge
dynamic content modeling enables marketers to test,
modify, re-measure, and to dynamically adjust their
campaign. …A smart way to make the most of your
business and to meet your performance goals.
eBridge Analytics provides valuable insights
and offers flexible standard and custom reporting
features through concise dashboards, including:
KPIs, Data Visualization Charts, Data Tables
File Export, and Scheduled Reporting so you can
share what you’ve learned with other in your
organization.
Capture
Unique and total activations
Frequency and type of content interactions
Engagement durations
Engagement and click-through profiles
Geographic data
User Agent data
Program segment response and drop out
Performance Indicators
Real-time KPI’s
Campaign details
Campaign activity
Campaign response rate
Data based on distribution
Segmentation metrics
A/B split tests
Measuring time
Timeline monitoring
Sales-funnel tracking
Overview display of peak usage
Geographic
Mapping of engagement areas
IP to ZIP Code location
Direct Mail ZIP Code
Engagement activity
Reports
Standardized reports
Customized reports
Auto delivered reports
The analytic resources from eBridge
help to close the loop, maximize investment, and to
learn from your marketing campaign. Combined
with a solid campaign strategy, eBridge Analytics
allows you to take your efforts to a new level of
success.
For more information or to view a demo, please
Contact your Nies salesperson or email
opportunity@nies.com.