Local Connect

Local Connect
Efficient SEA for large sales networks
Local search behaviour as a major
digital challenge…
80%
of consumers use
search engines
50%
use smartphone,
tablet or PC
Local search is a tremendous opportunity for
advertisers – and at the same time a huge
challenge for big trade organisations.
According to a Google study 80 % of consumers
use search engines to get information about
local stores or products.
Nearly 50 % search via smartphone, tablet or
PC for address, opening hours, product availability or directions to local stores. 18 % of users
who searched for local information purchased
something within one day. (Users without a local
background only 7 %.)
Quelle: Google - Understanding Consumers‘ Local Search Behavior 05/15
When a user looks for local information, he clearly indicates his interest in a product or service.
However: Often users who search for something do not get a suitable ad, meaning
a local one. The consequence is a missed chance to make a sale.
As an advertiser the problem is how to organise the campaign:
Where hundreds of partners have to be served individually,
the necessary resources to optimise each individual ad are
often lacking.
Additionally, big internet portals are simply better ranked than
producers when it comes to local ads in search engines. This
is why advertisers often lose prospects to competitors.
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The ideal situation:
The browsing user finds a local offer
Tailored ad for each partner with information such as name, address, and phone
number, so that they can be directly contacted.
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Efficient SEA with Local Connect
QUISMA developed Local Connect to create this ideal situation. The automated
campaign management meets the needs of every single partner and offers the
following advantages:
Save time
Always communicate in time
Central campaign management, while
ensuring individual setup for each partner.
Compared to manual administration the
management work significantly decreases, allowing rapid reaction for new
campaigns or time-critical changes.
The system automatically factors in
product updates and launches. Furthermore, it is always guaranteed to follow
the central design and communication
guidelines.
Generate more qualified traffic
Increase local awareness
Due to higher visibility in the search engine results page and the possibility of
delivering several ads on Google at the
same time, more potential prospects
can be turned into real clients.
Ads are precisely delivered due to
local geo targeting. This ensures that
interested users always get the ad
appropriate for their region.
Suitable for many sectors
Everyone who manages a large number of different partners benefits:
Local Connect is the automated, integrated solution for automotive manufacturers,
insurance companies, financial institutions, and large chain stores.
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Full service for your sales network
Local Connect is more than a tool for simplified campaign management.
QUISMA offers you the full service for your national and international campaigns, combining
advisory service and innovative technology.
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Performance Dashboard!
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Tasks
Web tracking global SEA activities
Success figures
Impressions
Budget allocation
Clicks
Leads
CPL
Tickets
Campaign
Planning
Market
report
Market
tool usage
Worldwide
Campaign state
Quality factor
42%
go
Please select
Brazil
23 %
Russia
42 %
India
24 %
China
10 %
Development
Impressions
24%
10%
23%
2015
2016
Local Connect workflow management and reporting tool
Your personal dashboard brings all the campaign data together, which leads to full
transparency at a central level. This is important so that you can see at all times where
optimization is needed.
Our flexible platform provides you with a personalized workflow tool, which allows you
to see your entire campaign management from the initial briefing up to the final “go live”.
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Success Story – Our work for AUDI!
Audi is one of the first clients implementing
Local Connect in Germany. The results that
were achieved within a time span of three
months:
70 %
Reduced
handling time
50%
More qualified
prospects
100%
Coverage
in Germany
6
60%
More visitors on the
website
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We would be happy to present Local Connect in detail to you
personally.Please do not hesitate to get in touch with our
Local Connect team.
QUISMA GmbH
Rosenheimer Straße 145 d
81671 Munich
Your team for
Local Connect:
E-Mail: local-connect@quisma.com
Phone: +49 (0) 211/171 623 647
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