The Objective Leadbolt Solution Results A Word from Movile Internet

Client:
Platform:
Campaign Type:
Ad Formats:
Campaign Purpose:
Movile Internet Movel S.A.
iOS
Cost Per Install (CPI)
Video Ads
User Acquisition
Leadbolt Video Ads boost campaign reach
and exceed user acquisition targets
The Objective
Leadbolt Solution
Results
PlayKids, a video and
educational games app for
children, was seeking to
substantially boost their
existing user base.
Utilizing Leadbolt’s Video Ads,
the PlayKids user acquisition
campaign was able to reach and
captivate an entire new
audience immediately.
Previously, they ran volume
based interstitial and
banner campaigns but these
campaigns failed to attract
sufficient new users to meet
their user acquisition goals
even with a competitive CPI
rate.
The video ad format engaged
and delivered strongly
interested users to the
campaign.
Leadbolt’s next generation mobile marketing platform
ensured PlayKids reached their
user acquisition goals, accessed
an entirely new audience and
significantly boosted overall
traffic without raising their CPI.
PlayKids experienced a
significant boost in traffic and
new high value users at the
same CPI rate.
Highlights
18 X More Traffic
25 X More Installs
75% More Engagement
A Word from Movile Internet Movel S.A.
“Leadbolt’s video solution was the perfect channel to launch PlayKids in the Australian market!
The campaign’s performance and quality of users exceeded our expectations.” - Leonardo Sales, Head of Marketing & Sales, PlayKids
Leadbolt is The Next Generation Mobile Marketing Platform directly connecting mobile app publishers with premium advertising partners like never
before! Leadbolt publishers quickly and effectively increase their app’s profitability using an easy to integrate SDK. For advertisers, Leadbolt’s innovative ad formats and advanced targeting reach and captivate desired audiences, achieving deeper user engagement, conversion, user
acquisition, and maximum ROI. Leadbolt delivers over 10 billion ads per month across 65,000 apps in over 165 countries. Leadbolt has
offices Los Angeles, Sydney and Tokyo. For more information, visit www.leadbolt.com.
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bizdev@leadbolt.com
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