E-Payment in Singapore

E-Payment in Singapore
IDA
25th November 2010
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E-payments in Singapore
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Types of E-Payment
•Contact
•Contactless
Uses chip/magnetic stripe
Uses RFID + chip
card
No physical contact with
Insert into terminal to read
card data
Slower and requires more
servicing
Credit/Debit cards
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reader
Suitable for fast-paced
transactions
CEPAS, Proximity cards,
some credit cards
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Three main types of card-based e-payments
•Credit Card
•Signature-based
•Higher-value payments
•Earnings of at least $30k per annum
•‘Contact’ - Visa, Mastercard, Amex, Diners, JCB
(requires signature authentication)
•‘Contactless’ – Mastercard PayPass, Visa
PayWave
•Express Payment – ‘Contact’ card without
signature/PIN authentication. For txns below
$35 (Visa and Mastercard)
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Three main types of card-based e-payments
Debit Card/ATM Card
• Pin-based
• Mid to low value payments
• Required to have a bank account
• Online transaction
• Directly deducted from account
•
EPINS
NETS
• Requires an account with Maybank
or Citibank
• Operated by Card Alliance (Korvac)
• Directly debit from account, keying
ATM/Debit card PIN
• Requires account with any of these
banks: DBS, OCBC, UOB
• Operated by NETS, >25k
acceptance points
• Directly debit from account, keying
ATM/Debit card PIN
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There are >7M CEPAS cards in circulation today
CEPAS Card
Suitable for Low-value payments
Can be used by everyone
Very fast offline transaction
Prepaid, reload/top-up at ATM/AVM
Auto top-up function
Ez-Link
NETS
LTA
• Largest issuer of
CEPAS cards
• Used in public transport,
retail, community
centers, F&B
• Issuer of NETS
Flashpay CEPAS cards
• Used in public transport,
retail, F&B
• Issuer of student, senior
citizen, NS-men CEPAS
concession cards
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E-Payment Adoption in
Cash-Based Segments
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Is your business grappling with these?
Slow
checkout and
long queue
due to cash
payment?
Saddled with
bulk coins
because
customers
pay in coins?
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Lost sales
because
customers ran
out of cash?
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Time wasted
to reconcile
cash
collected?
Counterfeit
notes
accepted
unknowingly?
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There is still high cash usage for low value
purchases
Retail
F&B Outlets
Food Courts, Fast
Food Outlets, Coffee
Shops, Hawker
Centers
Large amount of
cash transactions
in these segments
Heartland Shops, e.g.
provision & sundry
stores
Private Transport
Recreation
Taxis, Kerbside
Parking
Community Centres,
Swimming Pools,
Sports Centres
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CEPAS stored value cards for low value
purchases
Leveraging on the >7m base
of CEPAS stored value cards
Adult
Cards
To convert cash
transactions to
Concession
Cards
e-payments
In everyone’s wallets for
public transport
A cost-effective e-payment
instrument for merchants
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CEPAS stored value card is the best
instrument to effect a change of
consumer habit towards the use of
e-payment for low value purchases.
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How can e-payment benefit your business?
• Speed up
checkout time
and shorten
queue time
• Offer your customers
a convenient payment
choice for low-value
purchases
• Improved
productivity
through
reduced cash
handling
• Increased business
by leveraging
marketing programs
offered by acquirers
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More merchants are accepting CEPAS cards,
and so can you!
Many convenient top-up
points* island-wide!
Everyone has at least
one CEPAS card!
•Local Banks’ ATMs
•AXS
•GTMs •AVMs Community
Centres
•iNETS
Selected
merchants
More than 10K acceptance points,
and the number is growing!
*Top up points may only accept selected cards currently.
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Merchants can benefit from marketing
campaigns jointly run by IDA and acquirers
• Merchants featured on
advertisements – TODAY, MRT trains
• Poster Walkers to draw traffic
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Accelerating the
Deployment of Contactless
Point-of-Sales (POS)
Terminals
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IDA’s initiative to accelerating e-payment
adoption
Grow contactless
POS terminals
from 5K to 24K
Lower merchant
transaction fee by
15% - 50%
Laying supporting infrastructure
for NFC mobile payment and
innovative services
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Merchant Benefits:
> Merchants who deploy CEPAS e-payment terminals can
enjoy :
> Transaction fee capped at 0.85% for at least 2 years
> Terminal rental waived for at least 1 year
Food Shops
Hawker Stalls
Provision shops
Vending
Machines
Food Courts
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To get started, simply contact one of these
IDA’s partners :
> Companies awarded in IDA’s CFC:
• Mr Ong Keow Meng
•  6372 4194  keowmengong@ezlink.com.sg
• Ms. Adeline Phua
•  9635 7552  adeline.phua@neratel.com.sg
• Mr. Yeo Wing Seng
•  9639 8209  wingseng@nets.com.sg
• Mr Chris Chong
•  9382 6668  chris@paymentlink.com.sg
Way Systems
Solutions Pte Ltd
• Mr Sim Cho Joo
•  9781 8225  cjsim@waysystems.com.sg
Or , you may contact IDA : Ms Low Siew Wai  6211-0128  low_siew_wai@ida.gov.sg
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•4
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Early Adopters /
Feedbacks
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Food Hall
•“The ez-link is very convenient to use, and if you
do not have enough cash in your pocket, you can
use the ez-link by just tapping, that’s it!
•They are very amazed that the ez-link card that
they use on MRTs can also be used to buy food for
themselves.”
•Ms Maria Lacsam, Stall Attendant
•Pass The Juice, Takashimaya Food Hall
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“…. speaking from a consumer's point of acceptance, all he or she needs to bring from
home is the ez-link card and not bother about having cash in the wallet. If that could be
achieved, we are well on our way in achieving the objective. On that note, Beard Papa
would like to play our part in promoting that cause of a cashless society, for the
convenience and safety of all parties."
Mr Ng Kee Huat, MD, Beard Papa
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“Convenient access is a key factor in shaping the overall experience for visitors coming
to Sentosa. …. fitting out our monorail system with ez-link payment readers will provide
a seamless experience for our visitors and enable them to skip the step of queuing for
separate admission tickets. By providing convenience, we hope to encourage more
visitors to use the public and island transportation networks."
Mr David Goh, Director (Ops and Retail), Sentosa Leisure Group
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•This initiative is part of IDA’s Next Generation e-Payment Programme.
For more details, please contact:
Low Siew Wai. Tel: 6211 0128
•Email: Low_Siew_Wai@ida.gov.sg
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Questions?
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SINGAPORE: AN INTELLIGENT NATION, A GLOBAL CITY POWERED BY INFOCOMM
www.ida.gov.sg
www.infocommsingapore.sg
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