westfieldfashbash

#WESTFIELDFASHBASH
2014 Fall Fashion Campaign
ADVERTISING
#WESTFIELDFASHBASH
ADVERTISING
SUMMARY
ADVERTISING
FALL
LOOKBOOKS
NATIONWIDE
SWEEPSTAKES
VIP EVENT
PUBLIC EVENT
DOCUMENTATION
DIGITAL
Fall Lookbooks on WestfieldStyle.com
Whitney Port’s Post
•
•
Monica Rose’s Post
•
•
Courtney Trop’s Post
•
•
Westfield Website (National) – Home Page Hero
•
Westfield Style Eblast
•
•
Instagram & Facebook Image –
Westfield Style & Westfield Centers
•
•
Twitter Image – Westfield Style & Westfield Centers
•
•
Who What Wear Media Banner Ad
•
•
Who What Wear Mobile Ad
•
•
Who What Wear Sync Ads
•
•
Nationwide Sweepstakes Promotion
Westfield Style Blog – Entry Page Header
•
•
•
Westfield Website (National) – Home Page Hero
•
•
•
Westfield Websites (National & Centers) – Home Page Subhero
•
•
•
Westfield Style Eblast
•
•
•
Westfield Center Eblast
•
•
•
Racked Post Image
•
•
•
Facebook / Instagram / Twitter – Westfield Style & Centers
•
•
•
Facebook / Instagram – 3 Influencers & Event Partners
•
•
•
Twitter – 3 Influencers & Event Partners
•
•
•
Public Event Promotion
Westfield Style Blog - Monica Rose Video at Westfield Century City
•
•
Westfield Websites (Los Angeles Centers Only) – Event Web Card
•
•
#WESTFIELDFASHBASH
ADVERTISING
SUMMARY (CONTINUED)
ADVERTISING
FALL
LOOKBOOKS
NATIONWIDE
SWEEPSTAKES
VIP EVENT
PUBLIC EVENT
DOCUMENTATION
Westfield Center Eblast (Los Angeles Centers Only) – Save the Date
•
•
Westfield Center Eblast (Los Angeles Centers Only) – Reminder
•
•
Facebook / Instagram Image –
Westfield LA Centers, 3 Influencers & Event Partners
•
•
Twitter Image – Westfield LA Centers, 3 Influencers & Event Partners
•
•
•
•
WestfieldStyle.com Event Recap
•
WestfieldStyle.com Event Recap
DIRECT MAIL
•
VIP Event Invitation
•
IN-CENTER SIGNAGE
Fall Lookbook Promotion
Tombstones (3 versions; 1 per influencer)
•
•
Event Signage
VIP Event Activations Inserts – Food & Beauty Bar
•
•
Monica Rose Meet & Greet Posters
•
•
Special Deals Flyer
•
•
Public Event Activations Inserts – Food & Beauty Bars
•
•
Special Deals Insert for Retailers’ POS
•
•
•
Step & Repeat Backdrop
•
•
Step & Repeat Photo Download Cards
•
•
Socializing is Encouraged Insert
•
•
•
Blog Promotion Insert for iPad Station
•
•
•
Notice of Filming Poster
•
•
•
Check-in Poster
•
•
•
Directional Posters
•
•
•
Foto FWD Photo Booth Collateral & Instructions Insert
•
•
•
#WESTFIELDFASHBASH
DIGITAL
Fall Lookbooks on WestfieldStyle.com
ADVERTISING
Whitney Port’s Post
1
#WESTFIELDFASHBASH
DIGITAL
Fall Lookbooks on WestfieldStyle.com
ADVERTISING
Monica Rose’s Post
2
#WESTFIELDFASHBASH
DIGITAL
Fall Lookbooks on WestfieldStyle.com
ADVERTISING
Courtney Trop’s Post
3
#WESTFIELDFASHBASH
DIGITAL
Fall Lookbooks on WestfieldStyle.com
ADVERTISING
Westfield Style Eblast
4
#WESTFIELDFASHBASH
DIGITAL
Twitter
Fall Lookbooks on WestfieldStyle.com
ADVERTISING
Instagram & Facebook
5
#WESTFIELDFASHBASH
DIGITAL
ADVERTISING
Fall Lookbooks on WestfieldStyle.com
Who What Wear
Sync Ads
Media Banner Ad
Mobile Ad
6
#WESTFIELDFASHBASH
DIGITAL
ADVERTISING
Nationwide Sweepstakes Promotion
OFFER POP
HEADER
ENTRY PAGE)
Westfield
Style
Blog(SWEEPSTAKES
– Entry Page Header
Westfield
Websites
(National
& CenterS) – Home Page Subhero
WF WEBSITES
- NATIONAL
SUB HERO
Westfield
Website
(National)
– Home
Page Hero
WF WEBSITES
- NATIONAL
HOME
PAGE HERO
Facebook
/ Instagram
Twitter –
WF
SWEEPS
PROMO FB /POST
WF
STYLE EBLAST
Westfield
Style Eblast
Westfield Style & Centers
Racked
RACKEDPost
POSTImage
IMAGE
Westfield Center Eblast
WF CENTER EBLAST
#WESTFIELDFASHBASH
Want to jet set to L.A., get glammed up and celebrate fall
fashion with Whitney Port, Monica Rose, Always Judging’s
Courtney Trop and more? Enter to win and you could get
VIP access plus $1,000 to spend!
ENTER
7
#WESTFIELDFASHBASH
DIGITAL
ADVERTISING
Nationwide Sweepstakes Promotion
SWEEPS FB/INSTAGRAM/TWITTER IMAGES - INFLUENCERS
Facebook / Instagram – 3 Influencers & Event Partners
SWEEPS FB/INSTAGRAM/TWITTER IMAGES - INFLUENCERS
Twiter – 3 Influencers & Event Partners
SWEEPS FB/INSTAGRAM/TWITTER IMAGES - INFLUENCERS
SWEEPS FB/INSTAGRAM IMAGE
PARTNERS & DJ
SWEEPS FB/INSTAGRAM IMAGE
PARTNERS & DJ
SWEEPS TWITTER IMAGE - PARTNERS & DJ
SWEEPS TWITTER IMAGE - PARTNERS & DJ
SWEEPS FB/INSTAGRAM IMAGE
PARTNERS & DJ
SWEEPS TWITTER IMAGE - PARTNERS & DJ
8
#WESTFIELDFASHBASH
DIGITAL
Public Event Promotion
ADVERTISING
Westfield Style Blog - Monica Rose Video at Westfield Century City
9
#WESTFIELDFASHBASH
DIGITAL
ADVERTISING
Public Event Promotion
Westfield Center Eblast
(Los Angeles Centers Only) – Save the Date
Westfield Center Eblast
(Los Angeles Centers Only) – Reminder
FASHBASH
FASHBASH
CONSUMER
CONSUMER
EVENT EVENT
WF EBLAST
WF EBLAST
- CENTURY
- CENTURY
CITY ONLY
CITY10/7
ONLY 10/7
Facebook / Instagram Image –
Westfield LA Centers,
FASHBASH
FASHBASH
CONSUMER
CONSUMER
EVENT EVENT
3 Influencers
& Event
Partners
FB/INSTAGRAM
FB/INSTAGRAM
IMAGE
IMAGE
Twiter Image –
Westfield LA Centers,
FASHBASH
FASHBASH
CONSUMER
CONSUMER
EVENT EVENT
3 Influencers
& Event
Partners
TWITTER
TWITTER
IMAGE
IMAGE
SAVESAVE
THE DATE
THE DATE
You’re invited
You’retoinvited
celebrate
to celebrate
fall fashion
fallwith
fashion
us atwith
the us at the
#WestfieldFashBash.
#WestfieldFashBash.
Enjoy beauty
Enjoybars,
beauty
food,
bars,
trend
food,
tipstrend tips
from celebrity
from celebrity
stylist Monica
stylistRose
Monica
andRose
more!
and more!
RSVP RSVP
FASHBASH
CONSUMER
FASHBASH
CONSUMER
EVENT EVENT
WF EBLAST
- CENTURY
CITY10/14
ONLY 10/14
WF EBLAST
- CENTURY
CITY ONLY
SECOND
SECOND
EBLAST
EBLAST
IS WIP
IS WIP
FASHBASH
CONSUMER
FASHBASH
CONSUMER
EVENT EVENT
WF
WEB CARD
WF WEB
CARD
FASHBASH
CONSUMER
FASHBASH
CONSUMER
EVENT EVENT
WF SOCIAL
MEDIA COPY
WF SOCIAL
MEDIA COPY
Insta/FB Insta/FB
“Hey
#LA!
You’retoinvited
to celebrate
fallwith
fashion with
“Hey #LA!
You’re
invited
celebrate
fall fashion
@WestfieldStyle
at the #WestfieldFashBash
@WestfieldStyle
at the #WestfieldFashBash
Saturday,Saturday,
October
Enjoy
deals,
food,bars,
beauty
bars,tips
styling tips
October 18!
Enjoy18!
deals,
food,
beauty
styling
from @MonicaRoseStyle
by @LindsayLuv
from @MonicaRoseStyle
and tunesand
by tunes
@LindsayLuv
fromat3-5pm
at Westfield
Century
City.
More details
from 3-5pm
Westfield
Century City.
More
details
here bitly”
here bitly”
Twitter Twitter
“Hey
#LA!
You’retoinvited
to celebrate
fallwith
fashion with
“Hey #LA!
You’re
invited
celebrate
fall fashion
@WestfieldStyle
at the #WestfieldFashBash
in Century
@WestfieldStyle
at the #WestfieldFashBash
in Century
City Saturday,
October
18 from(bitly)
3-5pm (bitly)
City Saturday,
October 18
from 3-5pm
FASHBASH
CONSUMER
EVENT EVENT
FASHBASH
CONSUMER
LINDSAY
LUV COPY
LINDSAY
LUV COPY
Insta/FB Insta/FB
“Hey #LA!
You’re
invited
celebrate
fall fashion
@ with @
“Hey
#LA!
You’retoinvited
to celebrate
fallwith
fashion
WestfieldStyle
at the #WestfieldFashBash
this Saturday!
Enjoy Enjoy
WestfieldStyle
at the #WestfieldFashBash
this Saturday!
deals, food,
beauty
styling
fromtips
@MonicaRoseStyle
deals,
food,bars,
beauty
bars,tips
styling
from @MonicaRoseStyle
and tunesand
by tunes
me from
3-5pm
their Century
Location.
by me
fromat3-5pm
at their City
Century
City Location.
More details
here
bitly”
More
details
here bitly”
Must Tag:Must
WestfieldStyle,
@Kleur, @MonicaRoseStyle.
Tag: WestfieldStyle,
@Kleur, @MonicaRoseStyle.
FASHBASH
CONSUMER
EVENT EVENT
- FB EVENT
BANNER
FASHBASH
CONSUMER
- FB EVENT
BANNER
Westfield Websites
(Los Angeles Centers Only)
– Event Web Card
Twitter Twitter
“Hey #LA!
You’re
invited
celebrate
fall fashion
@ with @
“Hey
#LA!
You’retoinvited
to celebrate
fallwith
fashion
WestfieldStyle
at the #WestfieldFashBash
in Century
this City this
WestfieldStyle
at the #WestfieldFashBash
in City
Century
Saturday Saturday
from 3-5pm
from(bitly)
3-5pm (bitly)
10
#WESTFIELDFASHBASH
DIGITAL
WestfieldStyle.com Blog Event Recap
ADVERTISING
WestfieldStyle.com Event Recap
11
#WESTFIELDFASHBASH
DIRECT MAIL
VIP Event Invitation
ADVERTISING
12
#WESTFIELDFASHBASH
IN-CENTER SIGNAGE
Fall Lookbook Promotion
ADVERTISING
Tombstones (3 versions; 1 per influencer)
13
#WESTFIELDFASHBASH
IN-CENTER SIGNAGE
Event Signage
ADVERTISING
VIP Event Activations Inserts – Food & Beauty Bar
14
#WESTFIELDFASHBASH
IN-CENTER SIGNAGE
Event Signage
ADVERTISING
Monica Rose Meet & Greet Posters
Special Deals Flyer
Public Event Activations Inserts – Food & Beauty Bars
Special Deals Insert for Retailers’ POS
15
#WESTFIELDFASHBASH
IN-CENTER SIGNAGE
ADVERTISING
Event Signage
Step & Repeat Backdrop
Socializing is Encouraged Insert
Blog Promotion Insert
for iPad Station
Notice of Filming Poster
Check-In Poster
Directional Posters
16
#WESTFIELDFASHBASH
IN-CENTER SIGNAGE
Event Signage
ADVERTISING
Foto FWD Photo Booth Collateral &
Instructions Insert
17