Westfield Today April 2012

Westfield Today: Shopping, Dining & Events, April 2012
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News from Downtown Westfield Corporation April 2012 Shop Local * Dine Often
In This Issue:
Easter & Passover Treats
Grand Openings
Food & Wine
Shop Local
Best of NJ List 2012
Girls' Night Out
More Upcoming Events
Street Improvements
Shopping Promotions
Westfield Businesses that Made the List
2012 Jersey Choice: The Best of NJ
From world-class food purveyors to quality retailers to wonderful
places to relax and play, New Jersey has it all. Here's the best of the
best, as chosen by readers of New Jersey Monthly Magazine.
Congratulations to our Westfield businesses who made the list -Rockn' Joe Coffeehouse + Bistro, Bagel Chateau, The Farmhouse
Store, and The Digiplex Rialto Westfield Theater. Read the full article on http://njmonthly.com/articles/best-ofJersey/2012-jersey-choice-the-best-of-nj-landing-page.html. Food & Drink
Best Coffeehouse: Rockn' Joe Coffeehouse + Bistro
Best Bagels - Runner Up: Bagel Chateau
Easter and Passover Specials Shopping
Best Home Furnishings - Runner Up: The Farmhouse Store
Williams-Sonoma
Pick up beautiful cookies, lollipops, jelly
Recreations & Attractions
beans, nests with chocolate eggs,
Best Movie House: The Digiplex Rialto Westfield Theater
chick marshmallows, candy covered
almonds, chocolate truffle filled
eggs and other Easter treats and gifts.
127 Central Ave., 908.301.0075.
www.williams-sonoma.com
Wreaths and Flowers at Flower Art by
Design Contempo
Pick up your Spring/Summer wreath
and check out their beautiful
bouquets and centerpieces for Easter
& Passover. Get 15% off your purchase
of $75 or more. One per customer,
Westfield Today: Shopping, Dining & Events, April 2012
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valid for Easter & Passover purchases
only. 103 Prospect St., 908.301.0300. Visit their Website. Easter and Passover treats at Bovella's Pre-order all your Easter goodies in
advance - wheat, ricotta, rice, and
meat pies, bunny cookies,
chocolate eggs and much more. For
Passover items, try the French nut cake
with raspberry and apricot filling,
honey cake, sponge cake or a 7 layer
cake. All items are Parve, with Kosher
for Passover ingredients. Everything
baked on premises. Come into
Bovella's Pastry Shoppe and show their
staff that you've 'checked-in' on their
Facebook page and receive a free
vanilla or chocolate cupcake. Order
online at www.bovellas.com. 101 E.
Broad St., 908.232.4149.
Candy Cupcakes at Crumbs Bake
Shop
Just in time for the Easter Bunny! Enjoy
Candy Cupcakes, candies wrapped
in the shape of cupcakes. Very
colorful and sweet. 130 E. Broad St.,
908.232.5527.
www.crumbsbakeshop.com Bunny Buffet at Learning Express
Westfield
Their Bunny Buffet continues at
Learning Express Westfield thru
Saturday 4/14. Spend $25 on these
small toys and receive a free
personalized bucket. Also, nationally
know Silhouette Artist Clay Rice will visit
Learning Express Westfield on 4/22. Visit
their Facebook page or call
908.233.1381 for appointments and
details. Appointments are required.
Like Learning Express Westfield's
Facebook Page for discounts and to
learn more about these fun April
events. 104 Quimby St.
www.westfield.learningexpresstoys.com Thursday, April 19, 5pm - 9pm
Enjoy a very special evening out with your girlfriends. Shop, relax,
and indulge in events and complimentary refreshments with our
retailers and restaurants in trendy Downtown Westfield, NJ. There will
be special in-store events, demonstrations, discounts, refreshments
and party spirit! Rain or shine. Don't miss it. Sponsored by Downtown
Westfield Corporation (DWC) 908.789.9444. Click here to register online! More Upcoming Events
April 14, Saturday
Garden Education Day at Williams Nursery
The Garden Club of Westfield in partnership with Williams Nursery will
stage a Garden Education Day at the nursery 524 Springfield Ave.,
on Saturday, April 14 from 10am to 4pm. The event is open to the
public free of charge. There will be greenhouse walks,
demonstrations, activities for children, refreshments, and hourly
drawings for door prizes. Seven experts will speak on new plants,
organic pest management, edible landscaping, jersey grown
plants, composting, flowers & art, and water conservation. Master
Gardeners will be available to answer individuals' gardening
questions/problems. 524 Springfield Ave., 908.232.4076. April 5 & 19
Grateful Dead & Rascal Flatts Concerts at the
Rialto
Rascal Flatts: Changed (playing April 5) is a
movie created by the band to show their
personal lives behind the scenes, interspersed
with concert footage and music from their
new album of the same name. Tickets are
$12.50. Start time is 8pm. Playing April 19,
Grateful Dead Meet Up 2012. Fans of The
Grateful Dead are in for a heady treat as
concert footage from Alpine Valley Music
Theatre on July 18, 1989 is released for the first
time. The event will feature all 2 1/2 hours of
Westfield Today: Shopping, Dining & Events, April 2012
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the concert in its entirety. Tickets are $12.50. Start time is 7pm. 250 E.
Broad St., www.digiplexdest.com
April 20-22, Friday-Sunday
Donate Your Gently Worn Eileen Fisher
Clothing for Earth Day Your sweater is ready for a comeback!
Recycle with GREEN EILEEN, April 20 - 22. In
honor of Earth Day, Eileen Fisher is collecting gently worn Eileen
Fisher clothing to support GREEN EILEEN, a new concept store
reselling Eileen Fisher's clothes to raise money to support The Eileen
Fisher Community Foundation for charitable initiatives for women
and girls. Tax receipts are available. Please stop by the Westfield
store April 20, 21, & 22 to donate your favorite items from past
collections. Receive $25 off on any $50 purchase. 9 Elm St.,
908.233.7133. www.eileenfisher.com
Grand Openings
April 21, Saturday
Author Signing at Town Book Store
KOI Boutique The Town Book Store will be hosting Westfield resident
This boutique with stores in three NJ
Susan Greeley, author of Cooking with Trader Joe's:
towns - Spring Lake, Garwood and
Lighten Up!, the latest in the Cooking with Trader Joe's
Long Branch (Pier Village) is now open
Cookbook series on Saturday, April 21, 2012 from 2pmat 33 Elm St. 908.228.2918. Visit their
4pm. Greeley is a registered dietitian of 17 years who
Facebook page. has a nutrition consulting practice in Mountainside,
NJ. The recipes in her cookbook are focused on using fresh, healthy,
Rocky the Tailor
convenient ingredients found at Trader Joe's to create delicious
Great news! Rocky the Tailor has
meals that help reduce the waistline without feeling deprived. The
reopened at 397 Cumberland Street.
(Near the corner of South Avenue W.) book also offers many gluten free and vegetarian recipes as well. If
you are unable to attend this event, feel free to call The Town Book
908.232.7141. Store to reserve an autographed copy of her cookbook. 270 E.
Broad St., 908.233.3535. www.townbookstore.com Coming Soon: April 21-22
Burger Palace will open this month at
NJTTC Table Tennis Tournament
251 North Ave. (at the train station,
NJTTC organizes USA Table Tennis
formerly 25 Burgers). This new eatery
will serve breakfast, lunch and dinner, sanctioned tournaments every month from
Sept-May. In May, the club hosts the annual
and offer take out grab and go
New Jersey State Championships. Their April
service. Breakfast starting at 7am will
tournament is scheduled for April 21-22,
offer a full menu or continental.
2012. Their featured highest division event is
Burgers are fresh western beef, with
on Sunday April 22, starting at 2:30pm. US National level and top
choices that include the California
foreign players frequently participate and their performance is truly
burger, bacon cheese burger,
amazing. Spectators are welcome and admission is free. NJTTC also
cheesesteaks and grilled subs.
offers a Monday Night Pizza League for all skill levels, and beginner
Milkshakes and chili fries too. Email:
training takes place every Saturday 4pm-6pm. Classes are taught
burgerpalace@verizon.net. by Frank Yu, a former coach of the City Table Tennis School in
San Marzano Pasta Bar will be opening Beijing China. www.njttc.org in early May at 339 South Ave. W. (in
April 28, Saturday
the previous space occupied by
The Westfield Symphony Orchestra Grand Fundraising Gala
Mario's Italian Deli at the corner of
Join the Westfield Symphony Orchestra for their Grand Fundraising
South and Summit Avenue). With an
Italian chef, San Marzano Pasta Bar will Gala on Saturday, April 28, 2012 at 6:30pm at the Echo Lake
Country Club in Westfield, NJ. There will be cocktails, dinner,
offer authentic ingredients for their
dancing, live and silent auctions and more! Opportunities for
salads, a variety of panninis, classic
sandwiches, pizzas, and pasta. Pasta individual and corporate sponsorships are available. For reservations
and information, call 908.232.9400 or visit
is made fresh daily and includes
www.westfieldsymphony.org organic, gluten free and whole grain
varieties. A barista will make fresh
May 1, Tuesday
Lavaza cappuccino and lattes too. Westfield Today: Shopping, Dining & Events, April 2012
Chipotle Mexican Grill will open at the
end of April at 117 E. Broad St. in a
portion of the newly renovated Leader
Store Building. Now hiring!
www.chipotle.com Urban Outfitters is opening at 154 E.
Broad St., the historic bank building at
the corner of Elm and E. Broad St. in
Fall 2012. www.urbanoutfitters.com
Red Mango Yogurt & Smoothies is
coming soon to 107 Quimby Street (in
the former location of Rita's). This
Zagat #1 rated yogurt and smoothie
shop offers all natural non-fat, gluten
free frozen yogurt and delicious
smoothies. www.redmangousa.com
Potizzi Jewelry
An upscale costume jewelry store will
be opening at 41 Elm St. Construction
is underway. Glamorous Girls is coming soon to 28
Prospect Street (formerly the O'ireland
Building). This new salon will offer hair,
nail and spa services and also
glamorous parties.
Expansions/ Changes:
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A Fundraising
Shopping Day
at Lord &
Taylor
Shop Smart,
Do Good: A
Fundraising
Day is a
special event
hosted by
Lord & Taylor in support of local nonprofit organizations. Participating
organizations receive tickets to sell
before the date of the event. Each
ticket is valued at $5 and includes a
special 25% coupon to be used on
your choice of one item from ladies' sportswear, dresses, suits and
another 25% to use on almost anything for men, an additional 20%
coupon to be used on one regular or sale priced item, and a 15%
savings pass to be used throughout the day on almost everything
including cosmetics and fragrances. Organizations keep 100% of
proceeds from ticket sales, while customers receive exclusive
savings and a fun-filled day of shopping and events. In 2011,
participating organizations raised over $585,000! Local charities can
sign up to sell tickets. 609 North Ave. W., 908.233.6600.
http://www.lordandtaylor.com/eng/NewsEvents/dogoodorg.cfm Swirl Whirl This self serve frozen yogurt shop will be
expanding next door to 21 Elm St. to
offer an enhanced experience.
www.swirlwhirl.com Food & Wine
This month there are several cooking
classes, a new wine program, a price
fixed special $10 lunch, live music, and
frozen yogurt to enjoy. 'The Fresh Bottle' from Cool Vines
Introducing 'The Fresh Bottle', a weekly
beverage program from CoolVines for Downtown Street Improvements
Westfield Today: Shopping, Dining & Events, April 2012
$15 per week. One bottle will be hand
selected of seasonal wine or craft
beer. Locally sourced selections will
include wines from NJ & NY. There will
also be a featured cocktail of the
month. The Fresh Bottle complements
the Alan's Orchard Fresh Box. Discount
available on full season sign-up. Call
908.232.5050 or email
freshbottle@coolvines.com. 127
Central Ave. www.coolvines.com
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The Town of Westfield is conducting work on the improvements of
Elm St. and E. Broad St. These improvements will involve ADA
compliant handicapped ramps at the four corners, asphalt road
surfacing and crosswalk repaving. The limits of the road resurfacing
will be on Elm St. between Quimby St. and municipal lot #4, and on
E. Broad St. between Elm and Central Ave. This street improvement
project began in late March and will continue in April. Any questions
should be directed to the town engineering office at 908.789.4100,
ext. 4606.
Cooking Classes at Savory Spice Shop
Call to reserve your spot for any of the
classes below. 138 E. Broad St.,
908.264.8947.
www.savoryspiceshop.com
Flavors of Morocco, Wednesday April
11th, 7pm.Andrea Krest, personal chef
extraordinaire, will take you on a
culinary journey to Morocco. All
participants are provided with a
tasting, demonstrated recipes,
discussion of dishes and a profile of
each of the spices included in the
recipes. The menu will include Spiced
Harissa Almonds, Tomato Jam,
Vegetarian Tagine with Preserved
Lemon and grilled flatbread with
Za'atar. Cost $15/pp.
Pasta Making, Wednesday April 18th,
7pm. Chef Mike, the food-director at
the Chelsea in Warren, will be making
fresh tomato-basil fettuccini with
alfredo sauce. A demonstration of
how to make the dough and roll out
the pasta will be followed by a tasting.
Cost $15/pp.
Healing Spices, Wednesday May 2nd,
7pm. Elizabeth Miller will discuss the
power of food with a strong focus on
the healing properties found in spices both "everyday" and exotic! Samples
will be provided to exhibit how to
incorporate these spices into your
diet. Cost $15/pp.
$10 lunch and live music at 16
Prospect Wine Bar & Bistro
The Restaurant Week 2-course lunch
special for $10 is now offered every
day at 16 Prospect. Plus there's live
music almost every night. Every
Tuesday is Arturo, every Wednesday
The Booglerizers, every Thursday Carrie
Jackson and the Jazz All-Stars. Every
Friday and Sunday is Joe Regan. See
Shopping Promotions
Evalyn Dunn Gallery
Evalyn Dunn has added EdHeads' glass cube Love Letters to their
giftware collection (photo above). Each glass cube is decorated
with a distinct sculptured design which is available in either gold or
platinum. They come in a wide variety of designs inclusive of, but not
limited to, the peace sign, new home, love, hearts and Judaica.
These cubes are priced from $22-$35 and make a great gift.
Remember, Mother's Day is just around the corner. 549 South Ave.
W., 908.232.0412. www.evalyndunngallery.com
Thinka Dinka
What's the hottest trend in
birthday gifts? Duct Tape
Fashions! Stop in and pick up the
latest arts and crafts craze. Also,
meet Calico Critter's Mrs. Fisher
Cat Saturday and Sunday April 14
and 15 from 1-3pm. Have your
picture taken, receive a Calico
Critters gift and a sweet treat. Be
sure to enter to win their Calico
Critter Townhome and furniture
giveaway, a retail value of over
$150. If that's not enough, that
weekend receive 25% off newly arrived spring and summer
merchandise. 264 E. Broad St., 908.233.7600.
Juxtapose Gallery
15% discount on framing for graduation pictures in April. 58 Elm St.,
908.232.3278. www.juxtaposegallery.com Scott's Shoes of Westfield
Westfield Today: Shopping, Dining & Events, April 2012
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website for Saturday nights schedule.
16 Prospect St., 908.232.7320.
www.16Prospect.com Now featuring Made in Israel "Naot" Sandals for woman. 109 Quimby
St., 908.233.5678. www.westfieldtoday.com/ScottsShoes The Farmhouse Store
Cold Stone Creamery is now serving
Nutty Necklaces are new at The Farmhouse Store. These necklaces
frozen yogurt
and earrings are hand-crafted using stainless steel nuts. "To hold
Proprietor Marc Feinstein is excited
your own these days takes guts - look to your threads and wear your
about their new frozen yogurt mix-ins
nuts!" Priced from $49.99. 221 E. Broad St., 908.654.0444.
and shakes. Cold Stone is now offering www.thefarmhousestore.com
low-fat, low-calorie frozen yogurt in
chocolate, vanilla, or raspberry.
Gemmette Hair Studio
Flavors start at only 34 calories an
Braids are the hottest trend in
ounce, so a 5 ounce serving will start
formal hair this season!
at only 170 calories. Fruits, Pie Crust,
Gemmette Hair Studio has all
and Fudge are a few of the mix-ins
the latest braided styles just for
that can be joined with the yogurt to
you. They want to make your
form your one-of-a-kind creation. Be
Prom or formal event a
one of the first to head to Cold Stone memorable one. Stop in and
Creamery on Tuesday, April 17 and
see their talented team of stylists
enjoy a free, small cup of their new
to have your hair and makeup
frozen yogurt. (Limit one per customer; done for your next special
no mix-ins or cones). 163 E. Broad St.,
event. They have a lot of special
518.0044.
offers for prom, weddings, and
www.coldstonecreamery.com sweet 16s. Call now to make a
reservation or inquire about
Robert Treat Delicatessen
specials. 110 Quimby St., 908.228.5269.
Easter, Communion and catering
www.gemmettehairstudio.com menus are available. Old fashioned & homemade. See the menus online.
113 Quimby St., 908.232.0925.
Westfield Kitchen & Bath
www.roberttreatdeli.com
Visit them at the Westfield Home
Improvement Show at the
Westfield Armory, 500 Rahway Avenue, Sunday, April 1st 11am-5pm.
See their newest styles and finishes and begin to plan your kitchen
project. They will be located directly across from Pella Windows.
Show Promotion: Get $100 off your kitchen design package. Their
gift to you for supporting your local kitchen professionals! 305 South
Ave. W., 908.232.3500. www.westfieldkitchenandbath.com
Allstate Insurance - Ron Bansky and Associates Agency
Nothing could be cooler this summer than having your own
"Mayhem" cooler from Allstate. During the month of April when you
call or visit Ron Bansky & Associates Allstate Agency (on the South
Avenue circle) for a free auto insurance quote you'll receive an
Allstate "Mayhem" cooler with built in speakers. Stop by or call
908.301.0711 for your free cooler and auto insurance rates that are
A Vibrant Downtown Helps
pretty cool too! 519 South Ave. W., 908.301.0711.
Property Values www.RonBansky.com
The Downtown Westfield Corporation
(DWC) would like to remind everyone
of the importance of shopping and
dining locally and supporting
Downtown Westfield. It is critical to
the long-term sustainability of the
downtown experience and
sustained health of the downtown
businesses. Business owners and
employees know you and your
families, support your schools and
The Eardly T. Petersen Company
Spring is here and the grass is growing! The Eardly T. Petersen
Company is showcasing the NEW Honda HRX217HYA Lawnmower.
The #1 Rated Lawnmower by Honda now has improved engine
emissions to meet rigid EPA guidelines. This unit recycles the grass as
it cuts to result in a "Greener" lawnmower. Quiet, powerful, durable it's a Honda. $100 off retail price and, for a limited time, a 6-Year
Guarantee. 224 Elmer St, Westfield, 908-232-5723.
www.etpetersen.com
Home Economics Consignment Store
Westfield Today: Shopping, Dining & Events, April 2012
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fundraisers, employ many residents
and offer products and services that
cannot be easily matched, and a
healthy downtown supports healthy
property values! So don't shop locally
for the benefit of our store owners; do
it for yourself!
Their Second Annual Prom/Graduation Event has arrived! Brand new
dresses, gowns and fashion jewelry just in time for the big night. Best
of all, Home Economics will be donating profits on the dresses to
"Help Prom" (the teen girls' charity). Spend $50 on clothing or jewelry
and receive 10% off through April. 415 Rahway Ave. Rear Building,
next to Westfield Auto Wash. Thurs, Fri, Sat 10am-4pm. Facebook
page
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-----------------------------------------------------------------We hope you enjoyed this monthly publication
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About DWC
Contact Us
If you have any comments or suggestions, or if you are a business
owner in the Special Improvement District and would like to be
considered in future issues, please email:
j.lemberg@westfieldtoday.com. Sincerely, Sherry Cronin, Executive Director
Beth Brenner, Asst. Executive Director
Jamie Lemberg, Online Marketing Manager
Downtown Westfield Corporation (DWC), Management Entity of the
Special Improvement District 908.789.9444.
Since its formation in 1996, the Downtown Westfield Corporation's
(DWC) efforts have resulted in Westfield, NJ being a nationally
recognized successful downtown. The DWC's mission is to make
Westfield, NJ a preferred destination where people want to live,
work and visit by promoting activities that complement existing
businesses and services.
One
Complimentary
Haircut
at
Salon Visage
Junior Stylist Haircut & Style Special -Salon Visage is offering a free haircut & style with one of their new and upcoming junior
stylists. Their well trained junior stylists deliver consistent quality and guarantee total
satisfaction. All haircuts include shampoo, haircut and style. All services include the highest
quality of products used to maintain healthy and luxurious hair.
Salon Visage, 240-44 North Ave., Westfield NJ
908.233.2726. www.salonvisagewestfield.com
Offer Valid April 1 - 30, 2012.
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