Put the Selkirk Loop to work for your business

2011 ADVERTISING OPPORTUNITIES
Put the Selkirk Loop to work for your business
Want to deliver your business message to
simply the most targeted market in our region
– using the most cost-effective advertising
vehicles anywhere?
No other publication, organization or marketing vehicle can present your business to the
highly targeted market of visitors to the International Selkirk Loop. And these advertising
opportunities are available only to ISL members
– a prime benefit of your ISL membership.
Some facts about Selkirk Loop visitors
• 1 in 3 people who request information on the Loop
convert to a visitor
• 83% of visitors indicate the Selkirk Loop information
they requested influenced their decision to come
• The average Loop visitor spends $207 to $573 per day
• Average length of stay was 3.3 days; 40% stayed 4 or
more days
• 64% are planning less than 2 weeks ahead
2011 Travel Guide Ad Rates
Selkirk Loop Travel Guide•
Printed annually, our 64-page, 5.5”x8.5” color
glossy travel guide is the most comprehensive
print guide to the Loop.
Circulation: 30,000 copies
Distribution: Regional visitor centers, at
300+ locations around the Selkirk Loop,
and by direct mail to all who request Loop
information by phone or website.
Ad Size - inches width x height
Rates US & CDN
Full outside back 5 /4 x 8 /4
$2800
Full inside front or back cover
2500
1
1
Full inside 4 3/4 x 7 3/4
2100
½ page horz 4 /4 x 3 /4 • vert 2 /8 x 7 /4
1100
¼ page horz 4 /4 x 1 /4 • vert 2 /8 x 3 /4
659
3
3
3
3
3
3
3
3
/8 page 2 3/8 x 1 3/4
1
379
4-line listing
199
2011 Map Ad Rates
Selkirk Loop Map
Also printed annually, our 24”x18” travel map is utilized as
“the” roadmap for travelers’ around the Loop.
Circulation: 80,000 copies
Distribution: At regional visitor centers and brochure
racks, over 500+ locations within a days drive of the Loop,
and also by direct mail to queries by phone or website.
Ad Size - inches w x h
Map side
Outside Back Cover
$2900
Full Panel
Our website, www.SelkirkLoop.org, is one of the
most heavily trafficked visitor and tourism sites
on our region. Check out the new redesign.
Traffic stats from June 2009 - June 2010:
40,694 visits, 191,192 page views, 4.70 pages per
visit 71.93% new visitors.
Targeted ads: Ads placed on pages of information specific to your town, region or activity.
International Selkirk Loop • www.selkirkloop.org • info@selkirkloop.org
Location: 7232 Main St. • PO Box 920 • Bonners Ferry, ID 83805
In Canada: PO Box 2079, Creston, BC V0B IG0
Tel: (888) 823-2626 tel/Fax: (208) 267-0822
3 3/4 x 8 3/4
2600
$2300
3 3/4 x 5 5/8
1600
1300
2/3 panel
½ panel
3 /4 x 4 /4
1300
1000
1
/3 panel
3 /4 x 2 /4
900
795
¼ panel
3 /4 x 2 /8
690
595
/6 panel
3 3/4 x 1 3/8
510
429
100 word
n/a
360
50 word
n/a
199
3
3
1
Selkirk Loop website
Back side
3
3
3
1
Website Banner & Tile Ads (Effective to 1/1/2011)
Location
Monthly* 3 months** 6 months**
Town page
$50
$125
$225
Home page
$200
$500
$900
$75
$ 185
$335
Map page
Ads rotate in position with one other
advertiser. Ad design not included; ads
must be provided to our specification.
One-time fee for basic ad design, $50.
*For monthly placement, there is a
one-time $25 setup fee
** NO setup fee for 3-month and
6-month contracts.
SAVE $$!
Ask about our multiple
ad discount when you
advertise in at least
two venues.
2011 Publication and Closing Dates
live Half
page
Vertical
4 .75 x 7.75
size BLEED .125 on 3 sides
2.375 x 3.75
5.35 x 8.5
1/
8
Camera ready ad materials
Publication Date
TRAVEL GUIDE
Nov. 19, 2010
Dec. 3, 2010
January 11, 2011
TRAVEL MAP
Jan. 21, 2011
Jan. 28, 2011
Feb. 25, 2011
Printed annually, our 64-page, 5.5”x8.5” color glossy
travel guide is the most comprehensive print guide to
the Loop. Inside is a town by town review on activities
and events in each area. In the back is a directory that
provides contact information for all members.
The Travel Guide is now published also as a digital
flip-page edition at www.selkirkloop.org Bonus for
advertisers: Every display ad can be hot linked!
Quarter
page Vertical
size 2.375 x 7.75
Space reservations
The Selkirk Loop Travel Guide
2011 Travel Guide Ad SIzes
Full page
page size 5.25 x 8.25
Publication
page
.375 x 1.75
Flowery Trail-Little Pend Oreille Super Side Trip
Washington
Bonners Ferry
Business
idaho
Directory
The International Selkirk Loop is a nonprofit organization comprised of businesses listed
on these pages. The loop’s mission is to enhance local economies through the promotion
of tourism. Look for the Selkirk Loop logo displayed on signs or on window decals at supporting businesses and on highway signs in supporting communities. Be sure to let these
businesses know you learned about them through this publication. Plan for a minimum
of three to four days to relax and enjoy your travels to this uncrowded, beautiful region.
See list of chambers of commerce on page 32-33.
Colville • Chewelah
80 miles / 129 km
T
his scenic mountain
route leads drivers up
and over one of the ridges
of the Selkirk Mountain
range twice, offering stellar
views. The roadway was resurfaced recently and is suitable for any vehicle.
More than a dozen unique and varied barns are
visible along this route.
This Super Side Trip begins at the junction
of Highways 20 and 31 at Tiger. Turn west onto
Highway 20 toward Colville. Take a break along
the glittering chain created by the Little Pend
Oreille Lakes system at the Frater Lake Rest
Area. Several Forest Service campgrounds exist
near these lakes. Stop and take a short walk to
view Crystal Falls. Contact the Colville National Forest at 509-684-7000 for information
on other camping available in the area.
Seven miles east of Colville on Highway 20
is the Little Pend Oreille National Wildlife
Refuge. It’s the only mountainous, mixed-conifer
forest refuge in the National Wildlife Refuge
system. Take the auto tour route through the
refuge for a great overview. You’ll see older forests consisting of pines and other conifers. More
than 200 nesting and foraging migratory bird
species, 58 mammal species, and 14 reptile and
amphibian species use the refuge’s 40,198 acres
of forests, streams and wetlands seasonally.
At the junction of Highway 20 and Highway
395 is one of Washington’s oldest cities, Colville,
known as a leader in historical preservation with
a large museum and the “Keller House,” a wellappointed reminder of the turn of the century.
Stevens County was recently awarded a “Preserve
Half page
Quarter page - Horz
size size 4.75 x 3.75
4.75 x 1.75
Indoor Pool and Hot Tub • Complimentary Breakfast
Cable TV 24 Hour Staff
Comfort Inn
Colville, WA
166 NE Canning Drive
509-684-2010
www.choicehotels.com/hotel/wa717
8
Full panel 3.75 x 8.75
2/3 panel
ATHOL / BAYVIEW /
BLANCHARD /
SPIRIT LAKE
OrganizatiOns & gOvernment
Cyclists of all ages enjoy the small-town charm along the
Selkirk Loop (Carol Graham)
Sunrise in the Colville Valley (Jerry Pavia)
Nose Lake west of Bonners Ferry, the only lake
in the Selkirks that is wheelchair accessible. The
Bonners Ferry Ranger District (208-267-5561)
on Highway 95 just south of town provides maps
to this lake, plus guides to local hiking trails and
camping in the Selkirk Mountains. Bonners Ferry
is home to the Kootenai Tribe of Idaho, one
of six bands of the Kootenai Nation. Historically a
America Presidential Award,” one of only two
counties in Washington to receive this award.
Take a walking tour through the historic downtown business district. Visual and performing
arts abound with a pavilion in the 18-acre Yep
Magic Hour Photography Presents:
Digital Summer Color
Workshop in the Selkirk and
Cabinet Mountains of Idaho
and Montana
FESTIVALS AND EVENTS
Colville
Colville Drifters Snowmobile Club Gold
Rush Fun Day
Winterfest and Wellness
Home, Garden and Travel Expo
Woodland Theater
April
Wild Turkey Daze
May
Stevens County Historical Museum Opens
Farmers Market
Mayors Golf Tournament
June
Garden Tour
Colville PWRA Rodeo
July
Sidewalk Sale/Street Fair
Tiger Tri Race
August
Rendezvous Days
Northeast Washington Fair
October
Kiddie Parade
Moonlight Madness
December
Home for the Holidays
Colville Chamber
(509) 684-5973 • www.colville.com
January
June 10 – June 13, 2010
March
www.selkirkloop.org
semi-nomadic people roaming the entire Selkirk
Loop region, the Kootenai Tribe has retained
its native language and other cultural elements
more strongly than most other American Indian
groups in the United States. In the 1990s, the
tribe successfully established the only casino on
the Selkirk Loop route at the Best Western Kootenai River Inn. West of town, the tribe operates a
hatchery that rears white sturgeon and burbot, both endangered species, with interesting
Call 208-267-7374 or 208-267-5883
Blanchard Community
(208) 437-1037
Spirit Lake Chamber
(208) 623-3411
Places tO stay
Farragut State Park - Athol
(208) 683-2425
Bayview’s 5th St. Cottages
(208) 683-2118
MacDonald’s Hudson Bay Resort
(208) 683-2211
Stoneridge Resort (208) 437-2451
things tO see & DO
Silverwood Theme Park - Athol
(208) 683-3400
BONNERS FERRY /
MOYIE SPRINgS /
NAPLES
arts, gifts & antiques
Beyond (208) 267-7890
Boundary Harvest and Craft
(208) 267-0700
Hot Rods & Gals/A Bit of Paradise
(208) 267-9072
Something Sweet
(208) 304-4372
The Gift Gallery (208) 267-3596
Under the Sun (208) 267-6467
fOOD & eateries
Boundary Trading Company Food
& Drug
(208) 267-3203
Chic-N-Chop Restaurant
(208) 267-2431
Jill’s Café (208) 267-1950
Mugsy’s Tavern & Grill
(208) 267-8059
Papa Byrd’s Bistro (208) 267-0891
general business
Boardwalk Boutique (208) 267-3313
30
www.selkirkloop.org
58
The Selkirk Loop Map
2011 Map Ad SIzes
size For full business information and Web site links, go to www.SelkirkLoop.org
UNITED STATES
Bonners Books (208) 267-2622
Dyck’s Oil & Auto (208) 267-2400
Far North Outfitters
(208) 267-5547
(800) 351-5547
J.B.’s Tire and Automotive /
Les Schwab Tire Center
(208) 267-2411
Mountain West Bank
(208) 267-3102
Panhandle State Bank
(208) 267-7027
OrganizatiOns & gOvernment
The Greater Bonners Ferry Chamber of Commerce (208) 267-5922
City of Bonners Ferry
(208) 267-3105
Bonners Ferry Rotary Club
(208) 267-1812
Places tO stay
Bear Creek Lodge (208) 267-7268
Blue Lake RV Resort (208) 946-3361
Bonners Ferry Log Inn
(208) 267-3986
Kootenai River Inn Casino
(208) 267-8511 (800) 346-5668
Kootenai Valley Motel
(208) 267-7567 (888) 292-0490
Northside School Bed & Breakfast
(208) 267-1826 (877) 222-1826
Twin Rivers Canyon Resort - Moyie
Springs
(208) 267-5932 (888) 258-5952
things tO see & DO
Boundary County Historical
Society (208) 267-7720
Idaho Department of Fish and
Game, McArthur Lake Wildlife
Management Area
(208) 769-1414
Kootenai National Wildlife Refuge
(208) 267-3888
Northern Air (208) 267-4359
CHEWELAH
OrganizatiOns & gOvernment
Chewelah Chamber of Commerce
(509) 935-8595
things tO see & DO
49 Degrees North / Chewelah Peak
Mountain Resort
(509) 935-6649 (866) 376-4949
Chewelah Golf & Country Club
(509) 935-6802
CLARK FORK / HOPE
Places tO stay
Huckleberry Tent & Breakfast Clark Fork (208) 266-0155
Meriwether Inn - Clark Fork
(208) 266-1716
Pend Oreille Shores Resort - Hope
(208) 264-5828
COEUR D’ALENE /
POST FALLS
OrganizatiOns & gOvernment
real estate
Century 21 - Four Seasons Realty
(208) 267-2100
Pace-Kerby & Company
(208) 267-3123 (800) 669-3248
Shelman Realty (208) 267-5515
(800) 788-5515
Coeur d’Alene Chamber of
Commerce
(208) 664-3194 (877) 782-9232
things tO see & DO
Dragonflyvan Tours
(208) 771-1112
iDaho tourism & camping info
idaho state tourism www.visitid.org • (800) VISIT-ID
idaho rv & campground association www.rvidaho.org • (800)-RV-IDAHO
idaho Dept. of Parks & recreation www.idahoparks.org • (208) 334-4199
idaho Panhandle national forest (Regional) www.fs.fed.us/ipnf • (208) 765-7223
us forest service ranger stations – on the loop (info on trails, camping, recreation):
Bonners Ferry (208) 267-5561; Sandpoint (208) 263-5111; Priest Lake (208) 443-2512
www.selkirkloop.org
Also printed annually, our
24”x18” travel map is utilized
as “the” roadmap for travelers’ around the Loop.
A full panel is
3.75” x 8.75”
size 3.75 x 5.675
1/2 panel
size 3.75 x 4.75
Map side
1/3 panel
size Partial
Panel
Sizes
3.75 x 2.75
1/4 panel
size 3.75 x 2.125
1/6 panel
size 3.75 x 2.375
Back side
The Selkirk Loop Website
Our website, www.SelkirkLoop.org, is
one of the most heavily trafficked visitor
and tourism sites on our region.
Front page banner - 300 x 60 pixels
Secondary Page Tile ad
170 x 170 pixels