Classified Advertising Rate Book 2016

Classified
Advertising
Rate Book 2016
AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
Classified Advertising Rate Book 2016
2 0 1 3 R E TA I L A D V E R T I S I N G • U - T S A N D I E G O
R A T E S
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J A N U A R Y
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The San Diego Union-Tribune Offices.........................................2
Community and National Memberships......................................2
Who's Who at U-T San Diego.......................................................3
Commission and Terms of Payment............................................4
• Policy..................................................................................4
Classified Rates
• Local Rates.........................................................................5
• National Rates....................................................................5
• Private Party Rates.............................................................5
• Hoy SD Rates......................................................................6
• Vida Latina San Diego Rates...............................................6
• Association /Group Advertising Events................................7
• Legal Rates.........................................................................7
• Funeral Industry & Related Display Rates...........................8
• Death & Funeral Rates........................................................8
Pick-Up Options
• Display...............................................................................9
• Classified............................................................................9
Color Rates.................................................................................10
• Zone Color Rates..............................................................10
Special Classified Features.......................................................11
• sandiegouniontribune.com................................................11
• Special Services...............................................................11
Employment Rates
• Local Employment Rates..................................................12
• Large-Ad Packages...........................................................12
• Non-Profit Rates...............................................................12
• Hourly...............................................................................12
• Domestic Help Wanted......................................................12
• Hoym SD Employment Rates............................................12
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New Homes Real Estate Advertisers.........................................13
• Retail Zone Rates..............................................................13
• New Homes Front & Back Cover Package.........................13
Real Estate Advertisers
• Resale & Open Homes - Lines rates.................................14
• Featured Property.............................................................15
• Rentals - Lines Rates........................................................15
• Coastal Homes..................................................................15
Automotive Advertising.............................................................16
Mechanicals & Specifications...................................................17
Ad Specs.....................................................................................18
Deadlines....................................................................................19
Customer Services
• Market Research..............................................................20
• Creative Services..............................................................20
• Dispatch Services.............................................................20
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
san Diego office
san diego - mission valley
Street address
The San Diego Union-Tribune
350 Camino de la Reina
San Diego, CA 92108-3090
phone numbers
M-F 8:30 a.m. to 5:30 p.m.
Phone: 619-299-3131
FAX:
619-260-5002
p.0. box
The San Diego Union-Tribune
P.O. Box 120191
San Diego, CA 92112-0191
the San Diego union-tribune Community and national memberships
• Advertising Club of San Diego
• National Association of Hispanic Newspapers (NAHP)
• Alliance of Audited Media
• National City Chamber of Commerce
• American Advertising Federation (AAF)
• National Newspaper Network (NNN)
• Audit Bureau of Circulation (AAM)
• New Car Dealers Association (NCDA)
• Better Business Bureau (BBB)
• Newspaper Special Section Network (NSSN)
• Building Industry Association (BIA)
• North County Professionals Association
• California Funeral Directors Association
• North San Diego County Association of Realtors (NSDCAR)
• California Newspaper Advertising Executives Association (CNAEA)
• Point Loma Ocean Beach Real Estate Association (PLOBRA)
• California Newspaper Publishers Association (CNPA)
• San Diego Association of Health Care Recruiters
• California Restaurant Association San Diego County
• San Diego Association of Realtors (SDAR)
• Chula Vista Chamber of Commerce
• San Diego County Apartment Association (SDCAA)
• Coronado Chamber of Commerce
• San Diego Direct Marketing Association
• Coronado Real Estate Association (CREA)
• Smart-Circ of America
• Fair Housing Council
• Society for Human Resource Management
• Funeral Directors Association
• South San Diego Economic Development Council
• Greater San Diego Chamber of Commerce
• Sunday Magazine Bureau
• International Newspaper Marketing Association (INMA)
• Tribune Media Services, Inc.
• Metro Comics
• Western Classified Advertising Association (WCAA)
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
Who’s Who at the san diego union-tribune
senior leadership
Tim Ryan
Jeff Light
President and
CEO, California News Group
Vice-President and Editor
Mark Ficarra
Paul Ingegneri
Senior VP, Advertising
VP, Advertising
619-293-1110
mark.ficarra@sduniontribune.com
619-293-1112
paul.ingegneri@sduniontribune.com
Sr. Director, National Strategic Advertising_ ______________Rita Jurczyk
619-293-1424 | rita.jurczyk@sduniontribune.com
VP/Marketing & Strategic Initiatives_____________________ Robert York
619-293-2208 | robert.york@sduniontribune.com
Director, Digital Sales_________________________________Zack Watson
619-293-1946 | zack.watson@sduniontribune.com
Sr. Director, Financial Analysis_ _______________________Betty Symons
619-293-1421 | betty.symons@sduniontribune.com
Sales Manager, Retail Advertising - Central________________John Fields
619-293-2547 | john.fields@sduniontribune.com
Sales Manager, Retail Advertising,
South_ _________________________________________ Markey Daniels
619-293-1562 | markey.daniels@sduniontribune.com
Sales Manager, Automotive___________________________ Cliff Chandler
619-293-1536 | cliff.chandler@sduniontribune.com
Sales Manager, Retail Advertising North_ ________________ Carla Royter
760-529-4818 | carla.royter@sduniontribune.com
Classified/Recruitment Sales Manager___________________ Diane Lucas
619-718-5037 | diane.lucas@sduniontribune.com
Community Relations Marketing Manager_________________ Traci Hong
619-293-2415 | traci.hong@sduniontribune.com
Sales Manager, Real Estate
Howard Kurtz
619-293-1431 | howard.kurtz@sduniontribune.com
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
Commission & Terms of Payment
Our classified rates are non-commissionable. However, for your convenience, you may submit a written request to have your ads
placed through your advertising agency at the commissionable classified rate.
You can establish billing directly with your agency, but keep in mind that the advertiser is ultimately responsible for payment of all
invoices. When we accept advertising on a credit basis, payment is due according to the terms on the invoice. Cash discounts are not
available.
Policy
The classified rates apply if you sell goods or services through one or more classified outlets that you own and operate within San
Diego, Imperial, Orange, Riverside counties or Mexico (Ensenada North). Classified rates don’t apply to any ads that fit in the General
category. The classification of all advertising will be determined by the publisher.
1. Position orders: We will attempt to place advertisements in line with your preference, but as advertising positions are not
guaranteed, we can make no adjustments if and when a position request is not fulfilled. We cannot accept advertising orders which
direct an ad to be omitted if not run in a special position or on a designated page.
2. Display advertising set to resemble news content will be labeled “ADVERTISEMENT.”
3. Liability for errors: The San Diego Union-Tribune is liable for errors in advertisements only when it fails to correct errors plainly
marked by the advertiser on the proof and returned to the office by the designated proof-return deadline. Our liability then shall be
limited to the actual cost of the portion of the advertisement occupied by the error.
4. Solid reverses must be screened to 80% tone if they occupy more than 30% of the entire ad (on ads 6‑column-inches or larger).
5. The San Diego Union-Tribune reserves the right to reject any advertising.
6.The San Diego Union-Tribune reserves the right to revise its advertising rates at any time upon 30 days written notice.
Advertising agreements accepted are subject to this reservation.
7. The advertiser may cancel his or her advertising agreement without an adjustment charge on the date the new or higher rates
become effective, provided written notice of such a cancellation is given to The San Diego Union-Tribune before said date.
8. Advertisers with ads measuring at least five column-inches may receive proof delivery.
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
Classified rates
Private Party Specials
Merch, Pets, Notices, Auto • All Packages include 7 Days Mobile and 7 Days Online
Lines
Days
Full Run
with Hoy SD
Add Per Line Per Package
3
1
$5.95 $10.96 $1.32
3
2
$17.75 $22.75 3
7
$26.75 $31.75
3
14 $48.50 $53.50
$2.25
$5.25 (Saves $14.97 off a single day rate)
$10.50 (Saves $14.97 off a single day rate)
Photos are approximately 12 lines
Garage Sales • All Packages include 7 Days Mobile and 7 Days Online
Lines
Days
Full Run
with Hoy SD
Add Per Line Per Package
8
2
$35.00 $40.00 $3.00
8
3
$47.00 $52.00 $4.50
Business Liner • All Packages include 7 Days Mobile and 7 Days Online
Lines
Days
Full Run
with Hoy SD
Add Per Line Per Package
3
1
$20.00 $25.00 $3.00
3
3
$38.00 $43.00
3
7
$74.00 $79.00
$9.00 (Saves $22.00 off a single day rate)
$21.00 (Saves $22.00 off a single day rate)
Photos are approximately 12 lines
Business Display • All Packages include 7 Days Mobile and 7 Days Online
Inch
Days
Full Run
Add Per Line Per Package
1
1
$44.00 $33.00 1
3
$110.00 $33.00 (Saves $22.00 off a single day rate)
1
7
$242.00 $33.00 (Saves $66.00 off a single day rate)
ONLINE: SanDiegoUnionTribune.com
Online Featured 3 Days $5.00 Online Featured 7 Days $6.00
Online Featured 14 Days
$12.00
Online Featured 28 Days
$24.00
Online Top Ad
3 Days $9.95 Online Top Ad
7 Days $14.95 Online Top Ad
14 Days
$19.95 Online Top Ad
28 Days $29.95
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
HOY SD
(Weekly Spanish-language publication) Spanish publication every Saturday. No charge for translation.
■ Hoy SD Clasificados (Non-commercial)
Reach the Latino population in San Diego County. Pick up your ad in Hoy SD, the largest Spanish-language weekly publication in the
region. Minimum ad space: 3 lines.
Cost Per Line
$1.25 per day, private party $2.25 per day, commercial
Vida Latina san Diego
(Weekly Spanish-language publication) Spanish publication every Friday. No charge for translation.
Vida Latina San Diego is an exciting and vibrant Spanish-language entertainment and lifestyle publication targeting every member of the
family from moms and dads to grandparents and children. Gloss-wrapped, magazine-style weekly is delivered Fridays to more than 600
retail locations in southern San Diego County. Content includes articles and photography from all types of entertainment including the
movies and local events to television listings.
Distribution: 30,000
■ Classified Ad Rates
■ Mechanical Specifications
Advertising design & layout is provided to display advertisers
at no extra charge. Vida Latina discourages the uses of “reverses” & “screens,” as it is impossible to guarantee their print quality.
All Prices include FULL COLOR
Size
Open X6 X13X26X52
Full Page
1/2 Page
1/4 Page
1/8 Page
$730.00
$525.00
$380.00
$280.00
$635.00
$430.00
$285.00
$175.00
$590.00$540.00$495.00
$385.00$340.00$275.00
$245.00$210.00$170.00
$155.00$130.00$100.00
Fiestas / Servicos
Includes FULL 4 COLOR
1/12 page$30 per week
2/12 page $60 per week
2/12 page $90 per week
■ Vida Latina Ad Dimensions
Mechanical Specifications
Modular Size
Full Page
Double Truck
1/2 Horizontal
1/2 Vertical
1/4
1/6 Horizontal
Classified Combo
Vida Latina/Enlace
Combo Buy
Full page - Vida Latina
40 col/inch
4 COLOR ad in Enlace
Full/40 Combo: $1,870
1/8
3.22inches
3.75 inches
Anuncios & Servicios Page
■ Deadlines
Modular Size
Single Size ad
Double Size ad
All signed proofs are due back to the Art Department by
Monday at 12 PM
New Ads................................................ Wednesday at 12 PM
New ads space reservation and copy for the following week’s
publication
WidthHeight
4.917 inches
1.5 inches
4.917 inches
3 inches
■ Client provided ads
Camera ready ads that meet the following requirements
will be accepted by Vida Latina. They may be
sent electronically via e-mail, ad drop or placed on
our FTP site. Please ask your account executive for
full instructions.
Pick up with Changes............................. Thursday at 12 PM
Changes to active client’s due to account executive
Camera Ready Art........................................... Friday at 5 PM
Please refer to Mechanical Specifications
Auto Dealer / Grocery Ads........................ Monday at 12 PM
New ads space reservation and copy for the following week’s
publication
Requirements for camera ready
• Ads must be produced to specific ad sizes (i.e. 1/4v,1/8h)
• Newsprint: 180 DPI Gloss: 300 DPI
• Mac files
• File format: EPS, PDF, TIF, JPG
• Color images CMYK
• Fonts outlined or embedded to file
• Files sent via e-mail, or FTP at: ftp.vidalatinasd.com
■ Ad Placement
Specific placement of advertising is available on a first come,
first serve basis. A 25% premium will be added to the cost of the
advertisement. The premium will be refunded in the event that the
placement request cannot be fulfilled. Minimum size requirement
for special ad placement is 1/2 page.
■ Payment Policy
WidthHeight
10 inches
10 inches
21 inches
10 inches
10 inches
5 inches
4.92 inches
10 inches
4.92 inches
5 inches
8.31 inches
2 inches
All accounts are subject to credit approval. Unless previously
approved by the Publisher, all accounts require payment in
advance at any time for any advertisement. Agency accounts may
be delayed until prepayment is made or signed contract and credit
application is received from responsible party by
Vida Latina San Diego.
■ Contact Us
To Advertise Call:
??????? / Hispanic Product Manager
???????@sduniontribune.com
Production Department/Advertising Operations
—6—
Javier Gonzalez (619) 293-1508
javier.gonzalez@sduniontribune.com
AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
LEGAL Rates
■ Classified Section
Rates apply to legal format only. Rates are per line, per day.
Positioning is within the Classified section.
SDUT
Cost Per Line - Daily
FULL
METRO NORTH
Local Open Rate
$4.90
National Open Rate
$3.20
$4.05
Cost Per Line - Sunday
FULL
METRO $2.25
$5.85
$3.48
METRO $4.25
$5.25
NORTH
$2.92
$4.52
NORTH
Ficticious Business — Appears once a week for 4 weeks
$150.00$40.00
Personal Name Change — Appears once a week for 4 weeks $210.00$60.00
Petition to Administer Estates — Appears once a week for 3 weeks
$410.00$305.00
LEGAL ZONE RATES - SOUTH/EAST & ENLACE
FICTITIOUS BUSINESS NAME - Runs once a week for 4 weeks - Flat Rate
$40.00
PERSONAL NAME CHANGE - Runs once a week for 4 weeks - Flat Rate
$60.00
PETITION TO ADMINISTER ESTATES - Runs three times in a 15 day period - Flat Rate$305.00
■ Display ROP - Legal Metro
Rates apply to display format only – ROP 6-column width. Column width: 1.53 inches. Rates are per inch, per
day.
Local Businesses, Open Rate
National Businesses, Open Rate
Cost Per Inch
MON-SAT
Cost Per Inch
SUNDAY
$77.40
$108.80
Cost Per Inch Cost Per Inch Cost Per Inch
MON-WED THURS-SAT
$564.57
$581.79
SUNDAY
$729.39
Positioning will be anywhere in the newspaper, except in the Classified section, and will appear primarily in
Business, Local News, or Sports.
For more information, please contact the Legal Advertising desk at:
866-411-4140 (option 5)
E-mail:
legals@sduniontribune.com
or
legalsnorth@sduniontribune.com
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
Funeral Industry and Related
Display Advertising Rates
Available on the Obituary page in Local News. Call 866-411-4140 for
additional information.
Cost per column-inch
Open Rate
Mon-FRI
Sat-SUN
$84.98
$90.02
Death & Funeral Notices
Published on the Obituary page in 6-column format.
Photos accepted. Call 866-411-4140 for additional information.
Cost per line, per day Monday - Friday
$12.14
Cost per line, per day Saturday - Sunday
2nd day rate (within 1 week , Monday-Saturday)
All display notices are charged at the applicable line rate 7 lines per inch.
$12.86
50%
■ Online at obituaries.sandiegouniontribune.com
Allows people all over the world to read about your loved one via
the Internet. Includes a guest book, enabling friends, relatives and
acquaintances to share thoughts and condolences with you, and each
other. Your on-line obituary is available indefinitely.
■ Mobile at m.utsandiego.com
Allows people worldwide to instantly read about your loved on their
mobile device, wherever they may be.
$95
Sample Logos (additional logos available at per line charge)
CRUCIFIX
CROSS
STAR OF
DAVID
SHRINERS
M.A.D.D.
AIDS
AWARENESS
SCOTTISH
RITE
MASONS
AMERICAN
FLAG
KNIGHTS
OF
COLUMBUS
ORGAN & TISSUE
DONOR
FIREFIGHTER
U.S. MARINE
CORPS
U.S. NAVY
BREAST
CANCER
—8—
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
pick-up rate options
Display
Original ad
Pick-up dates/
editions available
Pick-up rate
based on
Thurs. or Sat. zone;
North zone, Thurs.–Sun. Contract or group rate
Display full-run
Sunday Travel
50%
—
Thursday Night & Day section
Contract or group rate
Within 6 days
Yes
—
Display full-run
Thursday Night&Day section
Contract or
group rate
Within 6 days
Yes
—
Display full-run
Pick up same ad
running in
Discount
Minimum
size
Display zone
50%
—
1 or 2 different zones
Performing arts,
50% —
concerts, museums
Pick-up dates
must run
Discount
color
Same calendar week
Yes
Monday-Saturday
Special
notes
Sunday ads are
always full price
Display zone
Display 50% —
Thurs. or Sat. zone;
Contract or
Same calendar week
Yes
Sunday ads are
same zone
North zone, Thurs.–Sun.
group rate Monday-Saturday
always full price
Display zone
Display
50% —
Thurs. or Sat. zone;
Contract or Same calendar week
Yes
1/2 price on least
different zone*
North zone, Thurs.–Sun.
group rate
Monday-Saturday
expensive zone
(excludes Sunday)
Display zone
Classified North zone
50%
1/4, 1/2 or
Fri., Sat.
Contract or
Within 5 days
Yes
Convert ad to
Automotive
full page only
or Sun. zone
group rate
Classified
10-col. width
—9—
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
color rates
Increase your sales with color.
One Color & Black Two Colors & Black
Three Colors & Black Daily
Sunday
$1,540
$2,395
$­2,835
$1,860
$2,910
$3,375
Flat charges for color are in addition to the space charges at the
applicable black and white rates. Such charges cover color ads
from 1 column-inch to a full page.
Double-trucks with color on both pages carry a color charge
for each page.
COLOR FREQUENCY DISCOUNTS FOR FULL-RUN ADS
Enjoy colorful savings. By agreement; for color surcharges only.
Yearly Agreement
10 color ads
25 color ads
50 color ads
75 color ads
Discount
5%
7%
10%
12%
Zone Color Rates
One color and black
Daily
Sunday
Central Zone
South+East Zone
North Zone
North Inland or Coastal Zone
$885
$315
$595*
$455*
n/a
n/a
$685*
n/a
Daily
Sunday
$1,635
$500
$1,080*
$840*
n/a
n/a
$1,220*
Full color
Central Zone
South+East Zone
North Zone
North Inland or Coastal Zone
These rates DO NOT apply for Recruitment ads.
— 10 —
AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
special classified features
BOLD-FACE TYPE
• Bold-face type is available in single-column classified ads — a
great way to emphasize one word, select words or your entire
ad. Whether you bold one word, one line or the entire ad, the
cost is just an additional 35¢ per line, per day.
sandiegouniontribune
(www.SanDiegoUnionTribune.com)
SanDiegoUnionTribune.com by The San Diego Union-Tribune
is an award-winning news, entertainment and classifieds Web
site that attracts young, affluent, educated consumers from San
Diego County and across the United States.
LOGOS & GENERIC ART
• The processing and filing of your first logo is free. For each
additional logo, the charge is $25.
• Camera-ready, black & white, exact-size artwork is preferred. If
you don’t have a logo, let us help you create one for a small fee.
• We can shrink or enlarge your logo to fit into one column; however, a vertical format is best.
• For best results, the minimum depth for logos is five lines.
• To keep your ad clean and easy to read, we place one-half line
of white space above and below your logo.
• Logos that run at least every six months remain on file. The
best way to increase and maintain a high level of awareness
for your company, however, is consistent use.
• Logos are measured in agate lines and are billed at the
earned rate per line.
• Generic and seasonal art is available on request for your incolumn ads.
Borders
The next time you run an ad in the Classifieds, make it work
even harder for you, put a border around it. You’ll get a response
like you’ve never had before. For rates and details, just ask your
account manager.
The site offers up-to-the-minute breaking news from San
Diego and the world. Our Entertainment Guide, Jobs,
Homes, and Autos listings round out the offerings, making
SanDiegoUnionTribune.com the definitive online resource
for San Diego County residents.
SanDiegoUnionTribune.com currently receives almost 17 million
page views and more than 3 million unique visitors each month,
making SanDiegoUnionTribune.com the No. 1 local resource for
Web advertisement.
For more information, contact your account manager.
Source: Anametrix monthly average Apr-Sep 2012
Special Services
READER REPLY BOX NUMBERS
If you prefer to not use your company (or home) address in
your ad, you can have responses sent to The San Diego UnionTribune box number. We will forward or hold the responses for
you. Box numbers are available at the following extra cost:
Border Options:
B1
B2
Consecutive or non-consecutive insertions of the same ad.
B9
B5
B3
1-7
8-14
15-30
Replies picked up at business
counter by advertiser
Replies mailed to advertiser
$50
$80
$50
$105
$50
$130
AFFIDAVIT OF PUBLICATION
We’ll mail you an affidavit verifying the date(s) your ad ran.
Available at the following extra cost:
Per ad, per affidavit
Legal advertisements
— 11 —
$10.00
first one free
AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
employment rates
Local Employment Rates
(Single column and display). Rates apply to employment advertising for positions within San Diego County and Nationally. These rates
are commissionable to recognized advertising agencies. Minimum ad space: 3 lines.
Cost Per Line
FULL
METRO
Open Rate
1 Day Rate
$28.34 $23.02 NORTH
$12.41
Large-Ad Packages
These packages include a full color display ad in print, one 30 Day Total Talent Reach™ job posting (includes mobile) with Social Boost,
Resume Boost, Diversity Boost, Priority and Featured Job Enhancements. Plus one 30 day AfterCollege.com job posting and one
Featured Job Video ad. These rates are commissionable to recognized advertising agencies.
AD SIZE
FULL RUN
METRO ZONE
NORTH ZONE
B/W COLOR
B/W COLOR
B/W COLOR
1/16 page $1,020.91
$1,191.32
$893.40
$1,032.00
$604.94
$671.43
1/8 page
$1,682.16
$2,017.95
$1,431.00
$1,704.00
$862.83$993.79
1/4 page
$2,942.66
$3,593.58
$2,455.80 $2,985.00
$1354.43$1,608.29
1/2 page $5,436.55
$6,710.94
$4,483.35 $5,519.44
$2,327.05$2,824.06
Full page $9,402.75
$11,668.68
$7,707.90
$9,550.13
$3,873.86$4,757.57
Non-Profit Rates/hourly For advertising positions that pay up to $13.00 per hour.
Minimum ad space: 3 lines
FULL
METRO
NORTH
$8.00 $8.00 $8.00
Daily
Domestic Help Wanted
Advertise any domestic help wanted postion. Includes print, online & mobile.
Minimum ad space: 3 lines
FULL
3 line, 3 days
3 lines, 7 days
3 lines, 14 days
$17.75
$26.75
$48.50
HOY SD Employment Rates
(Weekly Spanish-language publication) Spanish publication every Saturday. No charge for translation.
■ Enlace Pick-up rates
Pick up your The San Diego Union-Tribune ad into Hoy SD.
Rates
National open pick-up (3-line min)
Local open pick-up (3-line min)
Contract pick-up (3-line min)
ROP local pick-up (1-inch min)
ROP national pick-up (1-inch min)
■ Hoy SD-only Employment rates
Rates
$2.32 per line/per day
$1.80 per line/per day
$1.55 per line/per day
$36.05 per inch/per day
$47.90 per inch/per day
— 12 —
National Hoy SD (3-line min)
$4.12 per line/per day
Local open Hoy SD only (3-line min)
$3.09 per line/per day
Contract Hoy SD only (3-line min)
$2.25 per line/per day
ROP local Hoy SD only (1-inch min)
$72.10 per inch/per day
ROP national Hoy SD only (1-inch min)
$95.80 per inch/per day
AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
New Homes real estate advertisers
All rates include full color.
OPEN RATE
FULL RUN
FULL RUN
ZONES
NEW HOME COMMUNITY OF THE WEEK
NEW HOMES RETAIL NORTH OR METRO
FRONT & BACK COVER PACKAGE
Open Rate
109.00
154.00
64.00
7,795.00
$10,000.00 7,795.00
$30,000.00
90.00
128.00
45.00
81.00
114.00
40.007,795.00
$50,000.00
77.00
109.00 40.00
$75,000.00 73.00
102.00 40.007,795.00
7,795.00
$100,000.00 70.00
99.00
39.007,795.00
$125,000.00 68.00
98.00
39.007,795.00
$160,000.00 66.00
94.00
39.007,795.00
$200,000.00 65.00
92.00
38.007,795.00
$350,000.00 64.00
90.00
38.007,795.00
Pick-up Full Run ad same ad same size any section within a 7 day period 2nd and all subsequent Ad's receive a 30% discount
■ On the Market Spotlight - 2x4 ads 1x
6x Commitment
13x Commitment
$799
$729
$639
■ New Home Community Maps - Saturday/Sunday Circulation
1 Month
1-3 Communities $445/wk
3 Months
$375/wk
■ SanDiegoUnionTribune.com New Homes Community Listing
Community Listing
Master Planned Communities
1 Year
$300/wk
$700/mo
$1,365/mo
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PR41022
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
Real Estate Display Frequency Rates (6 and 9 Col)
1 ZONE
1X
12X
26X
52X
1/16 $238.95 $213.38 $196.58 $182.55
1/8
$501.80 $448.09 $412.81 $383.36
1/4
$1,027.49 $917.51 $845.27
1/2
$2,054.97 $1,835.03 $1,690.55 $1,569.93 Full Page
$4,109.94 $3,670.05 $3,381.09 $3,139.86
2 ZONE
1X
12X
26X
52X
1/16 $477.90 $426.75 $393.15 $365.10
1/8
$1,003.59 $896.18 $825.62 $766.71
1/4
$2,054.97 $1,835.03 $1,690.55
1/2
$4,109.94 $3,670.05 $3,381.09 $3,139.86 Full Page
$8,219.88 $7,340.10 $6,762.18 $6,279.72
$784.97
$1,569.93
FULL RUN
1X
12X
26X
52X
1/16 $589.05 $520.73 $468.98 $432.00
1/8
$1,237.01 $1,093.52 1/4
$2,532.92 $2,239.12
$2,016.59
1/2
$5,065.83 $4,478.24
$4,033.19 $3,715.20 Full Page
$10,131.66 $8,956.47 $8,066.37 $7,430.40
$984.85 $907.20
$1,857.60
30% Discount on 2nd same size ad within 6 day period (Applies to Cheapest ad including zone)
1 Zone rates apply to the Real Estate Section
2 Zone rates apply to the Real Estate Section
Real Estate Display Frequency counts towards Display only
RETAIL ZONE
1X
12X
26X
52X
Full North $42.48 $38.23 $36.32 $32.45
NC or NI
$23.60 $21.24 $20.18 Metro
$62.83
$55.54 $50.02
South+East
$35.42 $33.74 $32.34 $18.03
$46.08
$28.14 30% Discount on 2nd ad within 7 day period (Applies to Cheapest ad including zone)
Resale Liners $8.76
Full Run Open House
1X
12X
26X
52X
Single $130.00 $120.00 $110.00 $100.00
Double
$234.00 $216.00 $198.00 $180.00
Triple
$331.50 $306.00
$280.50
$255.00
Open House Frequency counts towards Open House only
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
Featured Property (1 Zone)
1X
12X
26X
52X
$480.00 $460.00 $440.00 $400.00
Featured Prop Frequency counts towards Featured Prop Only
Spotlight (1 Zone)
$84.00
Cover Spotlight (FR)
$399.00 rental directory
Single Box
Double Box
Triple Box
Rental Directory Roommate Single Box
1 Day $75.00 $125.00 $195.00 $35.000
3 Day
$125.00 $209.00 $325.00 7 Day
$175.00 $293.00
$455.00
$58.50
$82.00
Must run consecutive days to achieve discounted rates
Rental Dir. Rates include Mobile and Online
coastal homes
1X
3X
6X
12X
Full $1,395.00 $1,195.00 $1,095.00 $995.00
Half
$850.00 $725.00 $655.00 Quarter
$475.00 $425.00 $385.00
$3,140.00 $2,690.00 Double Truck
Spotlight
$2,465.00 $595.00
$335.00
$2,240.00 $99.00
Resale liner
Minimum ad space: 3 lines
FULL
$8.76 Daily/Sun
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
Automotive Advertising
1X
4X
8X
12X
16X
Full $5,900.00 $4,900.00 $4,400.00 $4,000.00 $3,500.00
Half
$3,500.00 $2,950.00 $2,500.00 $2,300.00 $2,100.00
Quarter
$1,195.00 $1,700.00 $1,550.00
$1,400.00 $1,275.00
Rates are for: Retail & Classified Section (includes color)
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
Mechanicals & Specifications
Mechanical Measurements
Classified Typefaces
CLASSIFIED COLUMN WIDTHS
The larger the type, the greater the impact
Classified columns (10 columns per page) are measured by
inches/picas.
Column
Inches
Picas
.95
1.95
2.96
3.96
4.97
5.97
6.98
7.98
8.99
10.00
5p 7pts.
11p 7pts.
17p 7pts.
23p 8pts.
29p 8pts.
35p 8pts.
41p 9pts.
47p 9pts.
53p 9pts.
60p
1
2
3
4
5
6
7
8
9
10
Classified ads that have white space, decorative typefaces or
mixed sizes of type are charged according to the actual (not
counted) space used, measured at 14 agate lines per inch.
Average letters and spaces per line
CLASSIFIED SINGLE-COLUMN SPECIFICATIONS
• Approximately 5 words per line (approximately 28 characters),
a minimum of 3 lines.
• Available type sizes include agate, 10, 14, 18, 24, 30, 36, 42,
48, 60 and 72-point type. Ads using other than agate type are
charged for the measured space used.
• Column width is .95". Full-column depth is charged at 301 lines.
• In-column logos are available, with no charge for the processing of your first logo.
CLASSIFIED DISPLAY (MULTIPLE-COLUMN) SPECS
• Ten columns per page.
• Column depth: 21½" (301 lines).
• Columns and advertisements are separated by .25-point rules.
• Artwork, halftones, logos, borders and select fonts are acceptable.
Position Orders
We will attempt to place advertisements in line with your preference, but as the positioning of an advertisement cannot be
guaranteed, adjustments will not be made if and when the
position request is not fulfilled.
Advertising orders which direct an ad to be omitted if not run in a
special position or on a designated page will not be accepted.
MINIMUM DISPLAY DEPTHS
1 column x 6 inches
2 columns x 3 inches
3 columns x 3 inches
4 columns x 4 inches
5 columns x 5 inches
6 columns x 6 inches
7 columns x 7 inches
8 columns x 8 inches
9 columns x 9 inches
10 columns x 10 inches
Note: Advertisements more than 20" in depth will be
billed at the full-page depth of 21.5".
— 17 —
Upper
Case
Lower
Case
Type
Size
Number
of
Agate
Lines
Used
2
3
60
14
2
4
50
12
3
4
40
10
3
5
35
8
4
6
30
7
5
8
22
6
6
8
20
5
8
12
15
17
12
18
21
23
14
10
8
4
3
2
1
Agate
AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
AD SPECS
Mechanical Measurements
Digital AD GUIDELINES
STANDARD-PAGE COLUMN WIDTHS
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
Standard full page
1.53 inches
3.22 inches
4.92 inches
6.61 inches
8.31 inches
10 inches
6 columns wide x 21.5 inches
Guidelines to produce and send digital ads are available online
at: www.utads.com. Prior to submitting any ads to The San
Diego Union-Tribune, please call your account manager for
space reservation and to receive a U-T ad number for each ad.
■ Delivering Materials
There are a variety of ways to deliver ads to
The San Diego Union-Tribune.
Send your ads online via AdDesk
AdDesk is a free service that allows you to send us your
advertising material via the Internet. Contact your account
manager for details.
DOUBLE-TRUCK COLUMN WIDTHS
(Layout and print sizes. Includes 1" gutter)
10 column
11 columns
12 columns
17.61 inches
19.30 inches
21 inches
■ Mechanical Specifications
• 85- through 100-line screen required.
• Screened area should be between 20% and 80%.
• Please note that there is a 35% dot gain on press.
• Reverses: Solid reverses must be screened to 80% tone if
they occupy more than 30% of the ad on ads 10 column
inches or larger.
For more information go online at: www.utads.com
BUTTED FACING PAGES GUIDELINES:
4, 5 or 6 columns with a minimum of 10 1⁄2"
TABLOID PAGE COLUMN-WIDTHS
1 column
2 columns
3 columns
4 columns
5 columns
Tabloid full-page (6 columns)
Tabloid double-truck (includes 1.44" gutter)
1.53 Inches
3.22 Inches
4.92 Inches
6.61 Inches
8.31 Inches
10" x 10"
21" x 10"
• Maximum total screen density is 220%, includes Under
Color Removal (UCR) with only one solid. Two secondary
colors should not exceed 70%; 80% for any single color not
intended to print solid.
• Reverse type is acceptable, but should not be less than
14-point sans serif.
• Overprint type only into areas having tint values of 30% or
less. When black type is on a screened or color background,
the type should overprint without a knockout.
• Questions regarding color advertising specifications contact
your account manager.
Enlace COLUMN WIDTHS
(A Spanish-language publication)
Use standard page column-widths.
ROP Minimum Depth Requirements
1 column x 1 inch
2 columns x 1 inch
3 columns x 3 inches
4 columns x 4 inches
5 columns x 7 inches
6 columns x 7 inches
6 columns x 4 inches
(Financial section only)
NOTE: Standard-page ads beyond the depth of 20" will be
billed at the full-page depth of 21.5".
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
deadlines
Deadlines
CLASSIFIED SINGLE COLUMN
Deadlines apply to cancellations and corrections as well. If you have a space agreement, you have earlier deadlines.
For details, call your account manager.
For Insertion
Tues.-Sat.***
Sunday
Monday
Copy Deadline
Noon day prior
5 p.m. Friday**
5 p.m. Friday**
Remote Entry*
11 a.m. day prior
4 p.m. Friday
4 p.m. Friday
Fax/E-mail Deadline
11 a.m. day prior
4 p.m. Friday
4 p.m. Friday
*Deadline for advertisers with space agreements.
**Deadline is 4 p.m. for agencies and large-volume advertisers.
***Saturday Automotive (all classifications), deadline 5:30 p.m. Thursday prior.
Black & White and Spot-Color Display Deadlines
To ensure you get the best possible results with your ad, please adhere to these deadlines:
Sunday only
Section
TRAVEL
THE ARTS/ENT.
CURRENTS/PASSAGES
HOME/HOMESCAPE
MAIN NEWS
CLASSIFIED
BOOK REVIEWS Publication
Day
Sun.
Sun.
Sun.
Sun.
Sun.
Sun.
Sun.
Ads Requiring Special
Creative Deadline
Noon Mon.
Noon Tues.
Noon Mon.
4 p.m. Mon.
Noon Thurs.
Noon Thurs.
Noon *Wed.
Space-Reservation
Deadline
4 p.m. Mon.
4 p.m. Tues.
4 p.m. Mon.
11 a.m. Tues.
4 p.m. Thurs.
4 p.m. Thurs.
4 p.m. *Fri.
Digital Output
Deadline
Noon Tues.
Noon Wed.
Noon Tues.
Noon Wed.
Noon Fri.
Noon Fri.
Noon Tues.
Proof-Return
Deadline
4 p.m. Tues.
4 p.m. Wed.
4 p.m. Tues.
4 p.m. Wed.
2 p.m. Fri.
2 p.m. Fri.
4 p.m. Tues.
Digital Output
Deadline
Noon Fri.
Noon Fri.
Noon Fri.
Noon Mon.
Noon Fri.
Noon Tues.
Noon. Tues.
Noon. Wed.
Noon Thurs.
Noon *Fri.
Proof-Return
Deadline
2 p.m. Fri.
2 p.m. Fri.
2 p.m. Fri.
4 p.m. Mon.
2 p.m. Fri.
4 p.m. Tues.
4 p.m. Tues.
4 p.m. Wed.
4 p.m. Thurs.
4 p.m. *Fri.
Monday through Saturday
Section
ANY
ANY
HEALTH
ANY
FOOD
ANY
NIGHT&DAY
ANY
ANY
CHANGE OF ADDRESS
Publication
Day
Mon.
Tues.
Tues.
Wed.
Wed.
Thurs.
Thurs.
Fri.
Sat.
Sat.
Ads Requiring Special
Creative Deadline
Noon Thurs.
Noon Thurs.
Noon Thurs.
Noon Fri.
10 a.m. Thurs.
Noon Mon.
Noon Mon.
Noon Tues.
Noon Wed.
4 p.m. *Thurs.
Space-Reservation
Deadline
4 p.m. Thurs.
4 p.m. Thurs.
4 p.m. Thurs.
4 p.m. Fri.
2 p.m. Thurs.
4 p.m. Mon.
4 p.m. Mon.
4 p.m. Tues.
4 p.m. Wed.
11 a.m. *Thurs.
*Denotes one week prior to publication date.
**Denotes two weeks prior to publication date.
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AW46272
2016 CLASSIFIED ADVERTISING • THE SAN DIEGO UNION-TRIBUNE
Customer services
The San Diego Union-Tribune is in partnership for your success by providing you with the following services:
Market research
• Competitive Tracking
Analysts utilize strategic advertising intelligence pertaining to
advertisers and their competitors, as well as other local market
print, online and broadcast media properties. Monitored
information includes local ad occurrences, ad expenditures and
competitive advertising providing you with valuable insights to
help refine your media buy and grow your business.
The San Diego Union-Tribune Research group is eager to help
you plan your Media buy. In addition to our extensive research
databases, we offer our out-of-town advertisers a complete
local perspective of the San Diego market. Ask your account
manager for ways the research group can help you develop a
strong Media buy in San Diego.
• Scarborough
This reach and frequency software package measures the
effectiveness of your media mix against specific target groups
and consumer buying habits. This is an excellent resource
when evaluating your media buys in terms of reach, frequency,
gross impressions, cost-per-point, and GRPs.
THE San Diego UNION-TRIBUNE Research Tools
Here are some of the powerful research tools we offer to assist
in making your Media buy more effective:
• Database Marketing
We offer specialized assistance with geographic trade area
analysis and database consulting services. This service is
extremely helpful when planning your marketing program.
• Media-Mix Analysis
We can prepare a detailed look at the reach and frequency of
your current media schedule using Scarborough research. For
example, if you’re trying to reach San Diego’s Hispanic market,
as your partner in success, we would recommend a media
mix of The San Diego Union-Tribune and the top local radio
stations to reach Hispanics. As a result, your advertising
benefits from the strengths of each media and you could reach
a higher Hispanic population percentage.
• Targeting by ZIP Code, Sub ZIP or Household Level
You tell us the demographics for the market you wish to
reach and we’ll find the highest concentration of that market
segment. We can also identify your customer based on lifestyle
characteristics.
• Geographic Analysis
Our research team can provide reporting and/or visual guides
to show you where your potential and viable target areas lay.
We also provide local industry competitive assessments
including location mapping analyses.
•Customary Proprietary Research
With the help of customized surveys, research panels, etc. our
research team can analyze the current and possible trends for
products, markets, and industries in the Greater San Diego
region. Having information and data from our specific area can
be truly beneficial to any business planning to invest in Media
buys.
• PRIZM
Classifies every U.S. household into one of 66 consumer
segments based on the household's purchasing preferences.
PRIZM enables marketers to create a complex portrait of their
customers by answering their important questions:
• Who are my targets?
• What are they like?
• Where can I find them?
• How can I reach them?
• Research and Analysis of Media (RAM)
RAM is a unique research system that measures how
single advertisements, campaigns and articles are read and
understood. With our online research panel of SDUT readers,
RAM gives our research group the ability to analyze the
performance and effectiveness of any ad for our advertisers.
Creative Services
Create advertising campaigns that sell, with the help of our
artists and copywriters. Our Creative Services group has
partnered with many of our advertisers in developing
successful, award-winning campaigns. Call your account
manager for details.
DISPATCH SERVICES
When you need proofs or advertising materials picked up or
delivered, just call our Dispatch department at
(619) 293-1680.
• Nielsen, Inc.
Nielsen provides our research team with national and local
geography based data (census/demos, market potential
indices, consumer expenditures), business data, as well as our
market's advertisers media spends and media shares.
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AW46272