Media Kit - Redstone Media Group

MEDIA PLANNING GUIDE
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feline wellness
63
VETERINARY
Animalwellnessmagazine.com
Animal Wellness is North America’s top natural health and lifestyle
magazine for dogs and cats, with a readership of over one million every
year. AW features articles by some of the most renowned experts in the
pet industry, with topics ranging from diet and health related issues, to
articles on training, fitness and emotional well being. Readers also enjoy
our new product features and Holiday Gift guides. This lively, educational
and highly respected bi-monthly publication, which is typically read by the
“Whole Foods crowd”, provides savvy consumers with everything they
need to know to make the best choices for their animal companions.
MLSPUL WELLNESS
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HEALTHIER AND MORE ENJOYABLE LIFE
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feline wellness
65
.com
FelineWellness
READER DEMOGRAPHIC
MO
OGRAPHIC
SURVEY HIGHLIGHTS
Female
Male
Median Age
Median Household Income
College Graduates
Home Owners
Married
95%
5%
42
$79,450
74%
84%
66%
Services Used
Holistic Treatments
Behavior/Training
Boarding
Integrative Vet
Cremation
Pet Friendly Travel
94%
75%
86%
83%
93%
89%
Type of Animals
Dogs
Cats
100%
88%
RedstoneMediaGroup.com
Once your new friend has sniffed you and
exhibited signs of being relaxed around you,
begin the interaction. Start by calling her to you
in a calm, happy voice, and tell her what a good
dog she is as soon as she shows interest in you.
When she comes over to you, offer her a treat or pet her
on the chest. Once you have met and become comfortable with
each other, pull out a toy and engage her
er in some play. This will
establish that you are a respectful friend
d she can trust and have
fun with.
an adult dog, establishing a healthy
connection with him from the
start will help ensure a meaningful
friendship that’ll last a lifetime.
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six antioxidants and cellular protectants that
The powerful bond between human and animal iss one
on of the
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ear Dogs
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their fiercely loyal companionship we value the most.
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1
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Your pets rely on
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If you’re a vegetarian or vegan, and feel uncomfortable
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Bringing
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ally
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mberDesigned
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h
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proteins (a process known as “glycation”), a primary factor in
cataract formation.
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The initial
niti step to creating a foundation for friendship will occur during your first
interaction
cti with the dog or puppy. Start by giving her the opportunity to come
over and investigate you. Allow her to smell you and get comfortable with your
presence;
enc doing so helps her understand you are not a threat and are respectful of
her space. She will appreciate not being overwhelmed by hugs and cuddles,
and having the chance to check you out before you touch her. This process
is often very quick and easy with puppies, but may take a little longer
the older the dog is.
38
animal wellness
42
Because it Fits!
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tale signs.
Now“ear” this!
Ear infections, mites, itching and
scratching…a dog’s ears can give him
problems at times. K9 Ear Solutions from
Liquid Health reduces the discomfort and
itching. It’s based on a medical grade USP
isopropyl alcohol that dries up moisture
in the ear that can facilitate the growth
of bacteria and yeast. The product also
contains an anti-infection agent called
Gentian Violet, as well as boric acid to
soothe the ear.
Starts at $10.50 for 12 oz
liquidhealthpets.com
S
When it’s feeding time, engage the dog before
beforre
she gets to eat. Have her sit and waitt while you
you
prepare her meal, then ask her to liee down and
and
wait as you set the food in front of her. Give
Giv
ve
her a release command to signify shee may eat,
eatt,
and do not bother her until she is finished. This exercise
cise teaches
teachees
her to respect her role in the family while building trust
ust during a
structured routine. She also learns that you will not create stress
stresss
or take her food once you’ve given it to her. This level
el of trust iis
important when building a bond between yourself and
d your dog.
dogg.
If she believes she has to defend her food or eat it quickly
ickly before
beforre
you take it away, you connection will be negatively impacted.
mpacted.
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ose
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animal wellness
39
An eye for wellness
Vision health is as important to your dog as it is for you. Animal
Necessity’s Ocu-Glo Rx is a canine vision supplement that offers
12 antioxidants, including B vitamins, vitamin C, biotin, lycopene,
pantothenic acid and others. Helps protect your pooch’s eyes from
uveitis, glaucoma, dry eye, diabetic cataracts, degenerative retinal
diseases and more.
animalnecessity.com
animal wellness
53
animal wellness
View Digital Sample at: AnimalWellnessMagazine.com
DISTRIBUTION
Products purchased/used
Natural Foods
Supplements
Organic Treats
Clothing
Jewelry
Pet Insurance
Natural Flea/Tick
Bio-degradable Grooming
Gentle Training
Educational Books
Facebook
Twitter
2
Whether you’re adopting a puppy or
100%
95%
94%
79%
59%
22%
98%
93%
65%
84%
74%
23%
Total Readership/issue:
Magazines Distributed:
Digital Subscriptions & Apps:
E-Newsletter:
Hard Copy Subscriptions
Digital Subscriptions
Newsstand
Pet Stores
Consumer Shows
Health Practitioners
Apps
150,000
65,000 US
10,000 CDN
28,700
150,000
30%
21%
15%
19%
4%
9%
2%
2014 Media Kit 4