Published and distributed by J R Consumer Resources Inc. 3660

Transcription

Published and distributed by J R Consumer Resources Inc.
3660 Nicklaus Drive, Clarkston, WA 99403
Phone: (509) 243-5306 Fax: (866) 401-1084
www.jrconsumer.com Email: info@jrconsumer.com
This book may be purchased online at the above website or by calling
toll-free 1-888-770-2830
J R Consumer Resources Inc. is a consumer based company that offers rating
guides for recreation vehicles, modular homes and manufactured homes in North
America. We remain committed to our readers by offering unbiased information
about the RV industry. We have NO hidden agendas. We receive NO commissions
or advertising kickbacks. We have not accepted any payments to promote one
company over another. We can assure you that all of the information contained in
this guide is based on independent research and countless interviews and is from
an objective point of view.
Copyright © 2006 by J R Consumer Resources Inc.
All rights reserved. No part of this publication may be reproduced in any form
without written permission from J R Consumer Resources Inc. Although every
precaution has been taken in the preparation of this book, the publisher and author
assume no responsibility for errors and omissions. The author and publisher
disclaim any liability, loss or risk, personal or otherwise, which is incurred as a
consequence, directly or indirectly, of the use and application of any of the contents
of this book.
Cover design: Randall Eaton
Cover picture: Entrance to Hells Canyon on the Snake River located in southeast
corner of Washington State.
RV images on cover:
Top right: Gulf Stream Track & Trail Courtesy of Gulf Stream Coach
Top middle: Gulf Stream Independence Courtesy of Gulf Stream Coach
Top left: Safari Cheetah 2007 Courtesy Monaco Coach Corporation
Bottom right: Fleetwood Bounder Diesel 2007 Courtesy of Fleetwood Enterprises
Bottom middle: Keystone Montana 2007 Courtesy of Keystone RV
Bottom left: Gulf Stream Ameri-Lite Courtesy of Gulf Stream Coach
ISBN-10: 0-9791395-2-X
ISBN-13: 978-0-9791395-3-6
Printed in the United States of America by DiggyPod, L.L.C. 1259 Industrial, Suite A
Saline, MI 48176. Toll Free 1-877-944-7844.
First Edition
RV Comparison
Guide
Plus...Important Buying Tips!
By Randall Eaton
Featuring: Class A Motorhomes, Class C Motorhomes,
Fifth Wheels & Travel Trailers
A Comprehensive Rating Guide
Comparing Over 98% of RV Manufacturers
in North America
Get the facts before you buy – save time & money!
Contents
Contents
Acknowledgments
viii
Preface
ix
Introduction
x
Chapter 1. RV Manufacturers Featured
Company background and history
U.S. Regions Company is strongest
Principle target customer
List of popular model(s)
Price of popular model(s)
Author’s comments
11
Chapter 2. Comparison Charts
Sample charts
13
Rating parameters: Construction, Customer satisfaction,
Dealer rating and Resale value
Chapter 3. What Type of Buyer Are You?
Camper or Weekender
Vacationer
RV Trekking or Boondocking
Working Solos
Snowbirds
Full-timer
18
Chapter 4. Construction Techniques & Methods
What matters most?
What components of a motorhome constitute the chassis?
Travel trailer frames what to look for
Exterior wall construction - What to look for
Types of fiberglass siding
Which is better - fiberglass or aluminum siding for travel trailers?
Interior finish
Insulation materials - Which is best?
What to look for in quality windows
What to look for in a quality roof
21
Chapter 5. Customer Satisfaction
Online Resources
Interviews with existing RV owners
RV discussion forums
33
v
Contents
Chapter 6. Dealer Ratings
Interviews with RV dealers (new and used)
36
Chapter 7. Resale Values
Depreciation chart
New versus used
38
Chapter 8. Class A Diesel & Gas Motorhomes
Airstream (Thor)
Beaver (Monaco)
Country Coach
Damon (Thor)
Fleetwood
Foretravel
Holiday Rambler
Itasca
King of the Road
41
Monaco
Newmar
Rexhall
Safair (Monaco)
Tiffin
Travel Supreme
Triple E
Western RV
Winnebago
Rating Chart Class A Diesel Motorhomes
Rating Chart Class C Gas Motorhomes
Chapter 9. Class C Motorhomes
Bigfoot
Born Free
Coach House
Coachmen RV
Dynamax
Forest River
83
Four Winds (Thor)
Glendale RV
Gulf Stream
Jayco
Lazy Daze
Thor Industries
Rating Chart Class C Motorhomes
Chapter 10. Fifth Wheels & Toy Haulers
109
Ameri-Camp
Fleetwood
Glendale RV
Holiday Rambler
Jayco
Keystone
King of the Road
Rating Chart Fifth Wheels & Toy Haulers
vi
New Horizons RV
Newmar
Nu-Wa
Peterson Ind.
Skyline
Teton Homes
Travel Supreme
Western RV
Contents
Chapter 11. Travel Trailers
142
Airstream (Thor)
Bigfoot
Carriage Inc
Casita
Coachmen RV
CrossRoads RV (Thor)
Dutchman (Thor)
Extreme RV
Forest River
Gulf Stream
K-Z
Northwood
Starcraft RV
Sunline Coach
SunnyBrook
Thor
Triple E
Rating Chart Travel Trailers
Chapter 12. Conclusion
What does the future look like?
RV communities
179
Chapter 13. Buying Tips & RV Resources
Free buying tips online
How to select the right RV
10 tips for selling your used RV
Discussion forums
Cell phone and Internet access
Popular RV magazines
Popular RV websites
181
Chapter 14. RV Manufacturers Contact Information
Notes
188
vii
Acknowledgments
Acknowledgments
I would like to thank Mindy Spar, Cindy Meyer and Melissa Syverson who assisted
me in my research. Their dedication and hard work is truly appreciated. I would like
to thank my lovely wife who has supported me throughout the years. Her
encouraging words, patience and belief in me, has made it possible to write these
resource guides. I also want to thank my dad, Jim Eaton, who encouraged me to
put forth a comparison that he felt, was desperately needed for the industry.
Randall Eaton
viii
Preface
Preface
Buying an RV can be one of the most rewarding purchases you’ll ever make.
Imagine having the freedom to travel whenever and wherever you want in a
luxurious home on wheels. Unlike the unfamiliar setting of a hotel room, your RV
allows you to bring along the comforts and joys of your everyday life such as your
own pillow, favorite board games, golf clubs and other familiar comforts. There is
no need to make hotel reservations or try to decide where to eat.
Vacationing in an RV provides an excellent opportunity for families to have fun
together. It is estimated that owning an RV reduces vacation costs by 60% to 75%,
which means you can afford to get away more often. Take a weekend trip to your
favorite get-a-way or visit America’s amazing national parks and landmarks. Your
RV is home away from home and can be ready to take your family on a fun-filled
adventure within hours.
This guide was written in order to have information build upon information. I
suggest you start with Chapter 1 and read through the entire book. Then, as time
permits and need requires, you may want to reread certain sections in whatever
order you desire. I recommend highlighting areas of interest and taking this book
with you as you shop different RV dealers. “The contents of this guide may reflect
certain opinions based on research, study and experience; it is a work of advice
and opinion. J R Consumer Resources Inc. is not engaged in rendering or giving
any legal or professional services. As such the author and research team are not
responsible for actions taken based upon the content of this guide.”
ix
Introduction
Introduction
There are a number of buying guides for RVers today but none combined buying
tips with a fair rating system, until now! To fulfill this need we at J R Consumer
Resources Inc. have published an RV comparison guide. We remain committed to
our readers by offering unbiased information about the RV industry. We have NO
hidden agendas. We receive NO commissions or advertising kickbacks. We
have not accepted any payments to promote one company over another. We can
assure you that all of the information contained in this guide is based on
independent research and countless interviews and is from an objective point of
view. Our company is a consumer based organization and we have not been hired
by the RV industry to promote their products or lifestyle.
About the Author – Hello my name is Randall Eaton, President of J R Consumer
Resources Inc. I am a research analyst and a best selling author. My specialty is
uncovering the truth about a particular industry and publishing the results. I have
published two best selling books regarding manufactured and modular homes. Both
books were the first of their kind and have helped tens of thousands of home
buyers. Both books did the impossible by rating individual housing manufacturers
throughout the United States.
Many predicted that a comparison guide rating popular manufacturers was
impossible. It wasn’t easy and many in the industry would not talk about or reveal
statistics or other information that could be useful. This being said, I discovered
ways to conduct research without jeopardizing those we interviewed. Since 1999
both books have been considered the #1 resource for buying a manufactured or
modular home. If you’re interested in a factory-built home or would like to learn
more about the benefits in utilizing this type of construction you can visit our
website at: www.jrconsumer.com.
About two years ago I decided to write an RV guide with the help of my research
team to rate popular RV manufacturers in the United States. It’s ironic that many of
our readers who purchased my housing publications suggested I write a comparison
guide on RVs. This confirmed my initial thoughts about such a task, so we decided
to start researching the RV industry.
There are more than 3,500 RV dealers in the United States, selling a variety of
products from folding camping trailers to full size million-dollar deluxe diesel
coaches. There are approximately 125 RV manufacturers in the country. This
guide focus on 98% of the industry in North America. This guide will give you
an overview of the industry and rate popular manufacturers with insightful tips and
suggestions. My hope is that after reading my RV Comparison Guide you will be
able to determine which RV manufacturer is right for you. This guide is intended to
save you valuable time by outlining where particular companies fall regarding
quality construction, dealer and customer satisfaction and resale value.
If you have any questions or comments regarding this guide please email me at
info@jrconsumer.com. I will try to respond to your questions or comments in a
timely manner.
x
RV Manufacturers Featured
Chapter 1
Overall the RV industry has been open to speaking with me and my research team. As
expected, a few companies declined to speak with us but most welcomed the chance
to get their information out. Within this guide there are over 55 different RV
manufacturers rated; including in-depth articles.
RV Manufacturers
RV Manufacturers
RV Manufacturers
Airstream (Thor)
Four Winds (Thor)
Nu-Wa
Alfa Leisure
General Coach BC
Peterson Industries
Ameri-Camp
Georgie Boy
Rexhall
Beaver (Monaco)
Glendale RV
R-Vision (Monaco)
Bigfoot
Gulf Stream
Safair (Monaco)
Born Free
Holiday Rambler
Skyline
Carriage
Itasca
Sportscoach
Casita
Jayco
Starcraft RV
Coach House
Keystone
Sunline Coach
Coachmen RV
King of the Road
SunnyBrook
Country Coach
K-Z
Teton Homes
CrossRoads (Thor)
Lazy Daze
Thor California
Damon (Thor)
Mandalay (Thor)
Tiffin
Dutchmen (Thor)
McKenzie (Monaco)
Travel Supreme
Dynamax
Monaco
Triple E
Extreme RV
National RV
Western RV
Fleetwood
New Horizons RV
Winnebago
Forest River
Newmar
Foretravel
Northwood
Each article provides important information that is easy to understand with helpful
facts and insight into each manufacturer. Each article is broken down into seven
separate parts:
•
•
•
•
•
•
Company background and history
U.S. regions company is strongest in
Principle target customer
List of popular model(s)
Price of popular model(s)
Authors comments
11
Company Background and History: My goal is to give you a brief description or,
“Snap Shot” of each company based on interviews and information from each
company’s website. This is in no way intended to be an in-depth analysis but simply to
put forth some basic facts about each company. This gives you some insight into how
the company got its start and the main focus or direction the company is heading.
U.S. Regions the Company is Strongest In: Knowing where a particular company
is located and the areas the company is strongest in regarding sales volume does
have its advantages. For example, Tiffin Motorhomes is very popular in the SE and SW
but most living in the NW have never heard of Tiffin. Another example is Northwood
Manufacturing, which produces the Arctic Fox and Nash product. While the company is
popular in the NW and Canada, very few have heard of Arctic Fox in the SW. Knowing
this information upfront will help you save time and streamline your selection process.
Principle Target Customer: This is an important piece of information. Whether
you’re an upper-end, mid-range or an entry-level buyer, this guide will help you focus
on companies that meet your expectations and comfort level. By listing the types of
customers that RV manufacturers are marketing to, you will be able to
concentrate on products that are within your budget. Chapter 3, “What Type of Buyer
Are You?” goes into more detail about this topic.
List of Popular Model(s): With each RV manufacturer I try to list the company’s
most, popular model(s) based on sales volume in each category. While a manufacturer
may list a certain model as their most popular that does not mean it is the only model
available. If you see a company with a good rating and they offer the type of RV
product you’re considering be sure to visit the company’s website or stop by an RV
dealer that offers that particular brand or model to learn more.
Average Retail Price: In each article I try to list the average retail price of the most
popular model(s) based on our research and/or interview with the company. It is only
intended to give you a quick reference point for that particular model. You also need
to be aware that within a model or series there are usually many different sizes, floor
plans, options and a wide range of pricing. The price may fluctuate depending on
where you live. (Please don’t assume when we show an average price for a popular
model it is the only model being offered by that company.)
Authors Comments: During my time researching this industry I’ve learned a few
things about each company featured in this guide. Sometimes, I’ll say what I like and
don’t like about a particular company. Many of my comments will reveal what previous
owners have said about a particular company or products. Other times I will offer
some suggestions or constructive criticism. My comments are opinions and only serve
to add additional insight.
12
Comparison Charts
Chapter 2
Comparison Charts
This is not a model specific comparison guide where we purchase individual RV
models and run them through a grueling testing period and then make our
recommendations. Instead I wanted to rate individual RV manufacturers and put
forth a rating based on overall performance in the areas of quality of construction,
customer’s satisfaction, dealer ratings and resale value. Many considering an RV
are overwhelmed with all the choices and models being offered today. This
comparison guide will help you learn who’s who in the industry and how RV
companies compare to one another. I do list best selling models based on
interviews but my main focus is to concentrate on RV manufacturers. I believe
understanding how RV manufacturers compare to each other is the first
step in deciding which models to consider. This guide focuses on:
•
•
•
•
Class A motorhomes
Class C motorhomes
Fifth wheels, (including toy haulers)
Travel trailers
This guide does not cover folding campers, tent trailers, truck campers or class B,
(conversion vans). It’s also important to note that I do not rate every RV
manufacturer. As I update this guide I will try to include as many RV companies as
possible. After a couple of hours of reading this guide you should have enough
information to make wise and informed decisions, regarding your RV purchase.
I have included detailed comparison charts at the end of each chapter that rates
the manufacturers in each category. The chart shown below, for example, appears
at the end of Chapter 8, which features Class A motorhomes. The chapter begins
with different articles featuring each company that my research team and I have
interviewed or researched and concludes with a comparison chart. My goal was to
produce a chart that allows RV buyers a quick reference point when shopping for an
RV, based on classification and price range.
13
AA
AA
AA
E
E
E
1
2
3
1
2
3
3
P
P
P
1
2
R Class
AD
AD
AD
AD
AD
AD
AD
AD
AD
Company C
“
“
Company B
“
“
Company A
“
“
Supreme Series
“
“
Mountain Travel
“
“
Adventure
“
“
TT
AG
AD
AG
AG
FW
AD
AD
AD
258K - 150K
259k - 155K
220K - 140K
380K - 175K
279k - 150K
330k - 230K
680K - 376K
515K - 200K
750K - 230K
Type Manufacturer Popular Model SC Price Range
20
19
19
22
20
20
24
24
23
C
21
21
20
22
21
21
24
23
21
24
22
21
25
25
22
25
25
21
20
20
19
22
21
21
24
23
21
85
82
79
91
87
84
97
95
86
8.5
8
7.5
9
8.5
8
8.5
10
9.5
CS DR RV Points Rating
Sample Rating Chart Class A Diesel Motorhomes
Comparison Charts
Comparison Charts
(R) = Ranking: The first category at top of the chart is, (R). Each manufacturer
will be placed according to total points received within each classification.
Regarding class please see description below.
Class: The second category is called, Class. This category is broken up into three
separate parts:
•
•
•
(P)
(AA)
(E)
Premium
Above Average
Economy
Most buyers have a budget or set amount they are willing to pay for a particular
product based on perceived value. An RV buyer will typically fall into one of the
three categories listed above. Whether you’re an upper-end, mid-range or an
entry-level buyer this guide will help you focus on companies that meet your
expectations and comfort level.
In the example above Company A is number one in the Premium category.
Company B and C are also in the number one position based on their classification.
It would not be fair to compare Company A to Company C because both are
appealing to different types of buyers with construction differences and prices.
(P) = Premium: Denotes that the product is well-appointed, offers excellent
performance and utilizes quality materials. This type of product is priced
accordingly and is considered top of the line or the best of the best. Companies that
fall into the premium category are appealing to upper-end buyers with quality
and style being the most important.
(AA) = Above Average: Denotes that the product offers many popular features,
performs well and uses quality materials at a price below the top of the line
products. Companies that fall into the above average category are appealing to
mid-range buyers, price and quality both playing an important role.
(E) = Economy: Denotes that the product offers satisfactory performance with
basic features only, at an affordable price for those on a tight budget. Companies
that fall into the economy category are appealing to entry-level buyers, price
being the biggest factor.
Type: The third category called, Type, refers to a specific type of RV being
featured:
•
•
•
•
•
(AD)
(AG)
(C)
(FW)
(TT)
Class A diesel motorhome
Class A gas motorhome
Class C motorhomes
Fifth wheel trailers
Travel trailer
15
Comparison Charts
Manufacturer: This is the particular RV company, which manufactures the product
being rated.
Popular Model: The most popular model category is only intended to give my
readers some insight into the company’s best selling model for the last six
months. This does not mean that this is the only model you should focus on but
serves as a reference point. Most manufacturers offer a wide range of models
within a category so be sure to look at a number of models before making your
decision.
(SC) = Strongest Category: The sixth category called, Strongest Category,
typically refers to the classification of product the company delivered in a twelve
month period. This could mean the company sold the most units of that particular
classification last year or the company believes they specialize or focus more on
that particular classification. For example, a company may manufacture a number
of types of products but lists: FW, (fifth wheel) as their strongest category based
on sales volume or quality of construction. Some companies will receive a high
rating in a particular category but may not list that particular category as their
strongest category. This only serves as a quick reference point and does not mean
that any other product the company offers is inferior.
Price Range: The seventh category listed in the rating chart is called Price Range.
In this category I try to give my readers a quick overview of prices being offered by
a company in that particular category. Once again a company may offer a wide
range of products from upper-end to entry-level in that category (ex: TT or FW).
These prices should be close but manufacturers have the right to increase their
prices at their discretion so if I am off a bit that is why.
Rating parameters
Categories 8, 9, 10 and 11 of the rating chart comprise the ratings for each
manufacturer. While there are many different approaches or criteria I could use to
rate each company, I decided to focus on:
•
•
•
•
(C)
(CS)
(DR)
(RV)
Construction
Customer satisfaction
Dealer rating
Resale value
Within each category a manufacturer receives a rating based on our research and
data collected. Each category C, CS, DR and RV has a possible 25 points, a 100
being a perfect score.
(C) = Construction: Most, if not all, RV buyers are concerned with the
construction of the unit being considered. Category 8, construction, is an important
factor in the overall rating of each manufacturer. To learn more about how I arrived
at my conclusions regarding construction, please see Chapter 4, (Construction
Methods & Techniques).
16
Comparison Charts
(CS) = Customer Satisfaction: We spoke with many RV owners and listened to
what they had to say. Their experience and insight was especially helpful regarding
the area of customer satisfaction. We have spent hundreds of hours speaking with
different individuals both in and outside of the industry. We have read numerous
books and articles pertaining to the industry as well. We have also read a number
of studies that have been conducted by universities and other non profit
organizations, which have been helpful. Chapter 5 goes into more detail about how
I arrived at my conclusions regarding customer satisfaction.
(DR) = Dealer Rating: In category 10, dealer rating, many different RV dealers
and salespeople were interviewed to arrive at my conclusions. Both perspectives
are important and help paint a broad overview of the industry and how RV dealers
view the different manufacturers. We did not stop there; other important groups we
spoke with were the different organizations like RVDA, (Recreation Vehicle Dealer
Association) or RVIA, (Recreation Vehicle Industry Association) who work in
conjunction with the industry. Their thoughts and comments also helped bring into
focus the way I was going to approach this topic. Please refer to Chapter 6, (Dealer
Ratings), which goes into more detail about this subject.
(RV) = Resale Value: Many we spoke with were concerned about Resale Value
which is the final category. Chapter 7 takes a more in-depth look at this topic and
how I arrived at my conclusions.
Total Points: All four categories, 8, 9, 10 and 11 are totaled to determine ranking
and position within each classification.
Rating: I decided to use a point system for rating individual RV manufacturers.
9
7
5
3
1
– 10
-8
–6
–4
–2
points
points
points
points
points
Excellent
Very Good
Average
Below Average
Poor
When shopping for an RV please remember this is just an overall rating of RV
manufacturers based on our research, interviews, construction techniques and
other resources. After reading this guide you’ll be equipped to make informed
decisions based on years of research which is intended to save you valuable time.
For those of you interested in a guide that rates individual models you should
consider RV Consumer Group at www.rv.org
17
What Type of Buyer Are You?
Chapter 3
When we interviewed the manufacturers for this guide we asked the question,
“How would you best describe your customers?” They were able to choose
from three selected answers below:
•
•
•
Entry-level
Mid-range
Upper-end
Price being the biggest factor
Quality and price both playing a big role
Quality and style being the most important
Below are some terms you may or may not be familiar with. The way you intend
to use your RV will help define what type of buyer you are. When visiting an
RV dealership your salesperson will probably ask you, “How do you plan to use
your RV?” Some common terms used today are:
•
•
•
•
•
•
Camper or Weekender
Vacationer
RV Trekking or Boondocking
Working Solos
Snowbirds
Full-timer
How you will use your RV will determine the quality of construction, floor plan and
options or upgrades you’ll want to consider. It will also have an impact on the
frame or chassis, suspension system, size of appliances, holding tanks and other
operating systems. The definitions listed above are not intended to cover every
type of RVing but are common terms used today that reflect certain types of people
and how they use their RV. You will probably be able to relate to one or more of the
definitions listed below. This will help you understand what type of buyer you are
and type of products you should focus on in this guide.
•
Camper or Weekender: Those who take very short trips in their RV,
typically for a weekend or up to one week. This type of person would be
considered a camper or weekender. Nearly half of RVers are between the
ages of 35 and 54 according to a University of Michigan study. Many are
working long hours and are seeking to get away on the weekends. Whether
near or far, weekend trips in a RV are getaways from the daily routine. The
growing trend is not just for families anymore, but for anybody looking to
recharge their batteries by visiting a familiar campground, friends or a new
destination each weekend. People that fall into this category typically spend
less then 45 days combined in their RV per year. If this describes you and
your traveling habits or desires then focus on companies that fall into the,
Economy category in this guide. This type of buyer would be considered an
entry-level buyer.
18
•
Vacationer: Many purchasing an RV dream about taking the family to
popular destinations for a few days or a couple of weeks at a time.
Vacationing typically involves taking week long trips during the summer
months. It's easier on the kids because there is no settling into a hotel and
they have a greater sense of home and familiarity with the family RV. Over
time, an RV is well worth the investment instead of hotel rooms, airline
tickets and rental cars. People that fall into this category typically spend less
than 65 days combined in their RV per year. If this describes your traveling
habits or desires, focus on companies that fall into the, Economy or Above
Average category in this guide. This type of buyer would be considered an
entry-level to mid-range buyer.
•
RV Trekking or Boondocking: This describes a person who wants to get
off the beaten path, spend time away from the crowds and enjoy the out
doors. Trekking or boondocking will require a heavy duty chassis or frame
and a good suspension system. The operating system needs to be made of
high quality materials, which can support two or more people for a week. RV
trekkers or boondockers will typically spend one to three months in their RV
throughout the year. If this describes your traveling habits or desires, focus
on companies that fall into the, Premium or Above Average category. This
type of customer would be considered a mid-range to upper-end buyer.
•
Working Solos: This would describe entrepreneurs or salespeople who love
the road and the lifestyle it offers. Working Solos consider their RVs as their
mobile office for visiting clients, selling products and visiting multiple
company locations. Many feel it beats high priced hotels and with all the
high-tech gadgets available today, like “Automatic roof-mounted
satellite systems”, Internet access is always just a click away. On the
weekends they can head back home or visit family and friends. Working
solos will typically use their RV for three to six months combined throughout
the year. If this describes you and you’re considering using an RV for this
purpose then you want a quality product and should focus on RV
manufacturers in this guide that fall in the, Premium or Above Average
category. This type of customer would be considered a mid-range or upperend buyer.
•
Snowbirds: Snowbirds like to head south during the winter months. They
typically leave during late fall or early winter and head for the sunshine. To
live in both climates they take their RV for an entire season and return home
in spring or early summer. During the summer months the RV generally sits
unused until the cold weather returns again. Snowbirds live in the RV for
months at a time and consideration should be given during the RV selection
process to each person's hygiene routine to ensure that the selected model
will meet the needs. People considering snowbirding must select a durable
unit that can withstand up to six months of constant use per year. Strong
consideration must be given to the floor plan, quality and feel of floor
coverings, durable furniture and one-piece shower units with good
ventilation. Kitchen appliances need to be high-end to keep up with constant
use.
19
•
If this describes your traveling habits or desires then focus on companies
that fall into the, Premium or Above Average category. This type of buyer
would be considered mid-range to upper-end.
•
Full-timer: Many define full-timing to mean no house, condo or any other
physical roost to return to. Others allow that if someone is living and
traveling in their RV up to nine months out of the year they are considered a
full-timer. They may stay in one place for extended periods or roam from
one destination to another. When selecting a model the kitchen appliances
must support the demands of year round living. Bathrooms and plumbing
fixtures must be of highest quality. One piece tub/showers are
recommended and ventilation in these areas must be good. It may become
cumbersome if the RV does not offer all required facilities, forcing the fulltimer to use RV park showers or other facilities, which can become
inconvenient at times. The heating system needs to be of high quality with
proper amounts of insulation to keep the unit nice and toasty during cold
nights. Solid wood for the interior cabinets should be considered. The roof
should be made of fiberglass or a quality EPDM rubber roof with a 10 year
warranty or longer. Laundry is a weekly task and needs to be considered
when selecting a particular model. Full-timing requires a well-built RV with
attention to detail from the chassis or frame to the roof and everything in
between. If this describes your traveling habits or desires then focus on
companies that fall into the Premium category. This type of buyer would be
considered an upper-end buyer.
20
Construction Methods & Techniques
Chapter 4
In this chapter I focus on things like, what to look for in a chassis or frame.
Different types of roofing materials and the pros and cons with each. You will also
learn about common construction methods for exterior walls and types of insulation
being used, and other important construction methods. We have spoken with many
plant managers from various RV companies, which has been helpful in putting this
chapter together.
This chapter is in no way intended to include every aspect of the construction
process. In my housing publications I incorporated construction guidelines to follow,
which have proven to be very popular with my readers. Having the ability to
compare brands and models to a set of construction standards that properly
reflect a structurally sound product is very helpful and eliminates any confusion
when trying to determine overall construction quality of a particular product.
I have toured many manufactured home factories and I am familiar with how
factory-built homes are constructed and the various methods used. There are many
similarities between the two industries. This gives me an advantage when
comparing different RV manufacturers and rating them based on construction
techniques. When rating large manufacturers that produce a wide range of units
spanning multiple categories, I tried to look at the big picture and determine who
they were appealing to and common building methods used throughout their
product line-up.
(If you are looking at a manufacturer or model not featured in this book the
information below will be helpful in determining the quality of product.)
As we conducted our research we discovered that most RV salespeople did not
know much about the overall construction methods of the product they were
selling. This bothered me and it made me look deeper into the industry to see how
much those at the top knew about construction techniques. Surprisingly, most in
upper management were also somewhat hesitant in explaining which construction
techniques were best, and what to look for in a quality built RV unit. I was
beginning to think we would never finish this section until we decided to contact
individual plant managers to see if they could shed some light on the subject. To
our surprise, many plant managers were delighted to speak with us and they had
the technical knowledge we were looking for.
What matters most?
A common misconception with most new RV buyers is they rate the floor plan as
the most important aspect in their RV purchase. It is estimated that over 90%
of new RV buyers focus more on floor plans then anything else. With
21
experienced or educated RV buyers it is estimated that over 90% focus on the
chassis or frame, drive train, engine, suspension and exterior construction when
selecting a particular brand. Bottom line, what’s underneath your motorhome,
trailer or fifthwheel is the most important aspect and should take top priority in
your decision process. Focusing on these important features will ultimately
determine how satisfied you are with your purchase.
What components of a motorhome constitute the chassis?
A motorhome can be divided into two
main components—the body and the
chassis. The chassis basically includes the
frame,
engine,
transmission,
axles,
wheels, brakes, cooling system, electrical
system, steering system, suspension and
instrumentation. Looking at a motorhome
chassis is like looking at a home that has
not been constructed yet.
I wish there was some type of comparison chart or consumer guide for motorhome
chassis’ but there is not. Each chassis design is extremely difficult to evaluate
because there are so many variables. It’s also subjective depending on who you
talk to, thus the reason for no comparison guide. I will attempt in this section to
provide some needed information that will hopefully shed some light on the subject
so buyers can make informed decisions when trying to select the right chassis for
them.
Frame Rail and Semi-Monocoque: The chassis under all Class A motorhomes
today starts out as a basic Frame Rail, as the picture above shows. 99% of all RV
manufacturers will take the basic frame rail chassis and incorporate cross braces
and bridge-like construction in the bottom half of the chassis, so the strength lies
not in the narrow center of the frame, but throughout its weight distribution. By
doing this, the steel structure absorbs and resists the twist and turns of the road
ahead without relying on non load-bearing components to do the work. This
advanced engineering is challenging and time consuming but results in a safe,
reliable and high-performance motorhome. This type of chassis is referred to as,
“Semi-Monocoque”.
Semi-monocoque construction technique
is like that of a steel bridge with support
elements diagonally placed between
vertical and horizontal elements. Today
most manufacturers use a semimonocoque type chassis as the picture
to the left shows. Many consider a full or
semi-monocoque design superior to a
standard frame rail design. This type of
design has become common place in the industry and is considered to be main
stream.
22
I do need to point out, there is a manufacturer called Western RV which has taken
the basic frame rail design and improved it greatly. Western RV is located in
Yakima, Washington and they produce a custom chassis called, “Peak Chassis”.
The company has improved on the basic frame rail by adding additional supports
which are bolted on and not welded to strengthen the overall frame, which provides
a comfortable ride without the squeaks and rattles once associated with a basic
frame rail design. They have received a number of awards for their design and it
has proven to be a reliable chassis. In a way they are using a semi-monocoque
approach but instead of welding they are bolting supports to the frame rail. Bottom
line, I would recommend this type of chassis and they do receive high ratings in my
book. Other than Peak Chassis, all other chassis manufacturers build a semimonocoque design by welding supports to the basic frame rail to modify the
standard frame rail to include a semi-monocoque design at the plant.
Chassis manufacturers like Spartan, Freightliner and Ford to name a few, supply
frame rails to a number of different manufacturers. Winnebago, for example, works
closely with Freightline to produce their own semi-custom version chassis called
the, “Evolution Chassis” for Winnebago’s Vectra® series. Evolution represents in
Winnebago’s mind the next generation of diesel pusher technology with one-piece
formed steel chassis rails that are 25% thicker than traditional raised rails for
added strength and performance without the restrictive bulk and weight of stacked
rails. Formed rails also provide increased mid-section storage, better weight
distribution and improved suspension with an impressive 56° wheel cut, for even
more luxury performance.
Custom chassis: Any chassis that is custom made for a particular model has to be
considered superior. Manufacturers that own a chassis company and build their own
chassis on-site are serious about providing the best possible chassis available.
While some may disagree on which design is best, custom chassis’ are in my book a
step above the rest. Here is list of some manufacturers that provide a custom
chassis:
1.
2.
3.
4.
Western RV (Peak Chassis)
Country Coach (Dynomax)
Monaco/Holiday Rambler (Roadmaster)
Foretravel (Foretravel Chassis)
To expand on this subject I have taken text from Country Coach’s website that
explains their custom chassis in more detail. “DynoMax® chassis are engineered to
the specific sizing, load and performance needs of Country Coach motorcoaches,
with no other applications. Country Coach Engineers with decades of design
experience are supported by the latest in computer aided and three-dimensional
drafting technology. Not believing in "bolt-on" solutions, Country Coach engineers
partner with companies like HWH® and Caterpillar® to provide unique and
improved (and often patented) applications of developed technologies.
Not a length of steel is cut for a DynoMax® chassis until the motorcoach it is
intended for has been ordered. As each chassis is intended for a specific coach,
Country Coach avoids the rust, wear and obsolescence often created by needing to
maintain a chassis "yard". DynoMax® chassis are designed per floor plan or per
23
customer, never simply per length. This flexibility leads to ease of maintenance,
better floor plans and a superior motorcoach”. I included the text above because I
wanted my readers to understand, that when a manufacturer builds a custom
chassis to fit under a particular model it’s a cut above the rest. Newmar’s website
shows a video explaining the process of how a standard frame rail chassis is
modified to include a semi-monocoque type design. To view their website go to,
www.newmarcorp.com/. Click on, “Why Newmar” and then click on the
construction link.
I could not move on without spending some time talking about Roadmaster
Chassis, which is a division of Monaco Coach Corporation. Roadmaster is one of the
leading high-end diesel chassis manufactured in the United States. In fact, they
have more motorhome chassis experience than any other manufacturer — because
that’s all they specialize in.
According to Roadmaster’s website, “We have a 100% commitment to producing
only chassis for luxury diesel motorhomes. No delivery vans, garbage trucks or
cement mixers. And that’s something no other chassis manufacturer can say. It all
starts with the desire to build a chassis that meets the exacting specifications of our
top-of-the-line Monaco and Holiday Rambler coaches. At Roadmaster, every chassis
is custom engineered for a specific model and floorplan, to ensure that everything
works together seamlessly. In addition, by investing in state-of-the-art production
facilities, we can count on greater efficiency and a higher level of quality. By
completely integrating the design and assembly process from start to finish, we
have superior accountability and total control”. I really like the company’s website
and if you have time you owe it to yourself to visit their website, which is loaded
with valuable information at www.roadmasterchassis.com/.
Semi-custom chassis: This type of chassis is a step down from a custom design
chassis but still a very good chassis none the less. Some manufacturers will
purchase a stock or standard chassis from a company like Ford, Workhorse,
Freightliner or Spartan and modify the design to improve the overall strength and
performance.
Stock-chassis: No real modifications have taken place with this type of chassis
system. Usually found on entry-level Class A motorhomes. I found a good article
online that goes into more detail at www.rvadvice.com/rvarticles/1chassis.html.
Travel trailer frames what to look for
There are many different types or designs when it comes to travel trailer frames
but the most common are:
•
•
•
•
Tubular frames, (aluminum or steel)
Stamped frames (steel, see picture below)
C-channel frames, (steel)
I-beams, (steel)
24
The size and design of the frame will vary depending on the size of the unit and its
classification. For example, a lightweight travel trailer will probably have a 4” or
6” aluminum tubular frame. The benefits in using aluminum is, it’s lighter and won’t
rust. Another popular frame being used today in lightweight trailers is called an,
Ultra Frame or Ultra-lite. The picture below shows an Ultra-lite frame, it is a
stamped frame with oval holes cut-out running along the sides. I have heard of
some complaints with this type of frame and I would caution people to do their
research before purchasing
a travel trailer with this
design. I am not suggesting
this is a bad design or it
won’t hold up over time but
I would prefer a tubular
frame for a lightweight
travel trailer compared to a
stamped frame.
When it comes to premium travel trailers or fifth wheels most manufacturers will
use steel I-beams or tubular steel frames.
In addition to the frame most
companies will incorporate cross-members for additional structural integrity and
outriggers supporting the exterior weight of the walls. The next step down from
steel I-beams or tubular steel frames, in my opinion, is the C-channel frame. Cchannel is a good frame but it does have less steel compared to an I-beam or
tubular frame and is probably the most common frame with mid-size trailers and
light-weight fifth wheels. Below is how I rate the different frames being used in the
travel trailers and fifth wheel categories:
1. Superior – (Steel I-beams or steel tubular frames with cross-members and
outriggers for additional support).
2. Good – (C-channel steel frames with cross-members and outriggers for
additional support).
3. Average – (Tubular aluminum frames and outriggers for additional support
for light-weight TT only).
4. Poor - (Stamped steel or aluminum frames for light-weight travel trailers).
Remember, overloading a travel trailer or fifth wheel is easy to do. I
recommend going with a stronger frame, which can support additional weight if the
need arises. You have heard of the old saying, “Plan for the worst and hope for the
best”.
25
Exterior wall construction - What to look for
Aluminum versus wood exterior construction: Both framing materials have
their good points and bad points. Wood has traditionally been the material of choice
for lower-costing RVs because it's cheap and easy to work with using inexpensive
tools and non-skilled labor. Yet, wood framing can also be found in upper-end units,
because it's also a good choice for RV construction. Wood framing can last as long
as aluminum framing assuming it does not get wet.
Generally, wood framing is less expensive, it’s
flexible, it's not a good conductor of temperature
variations and it’s fairly easy to repair. The biggest
disadvantage is that wood can rot when it repeatedly
gets wet and that's a consideration for long-term RV
ownership in moist climates. Another consideration is
bug infestation, which could lead to problems as
well. The picture to the right shows standard
aluminum siding, fiberglass insulation and wood
framing.
Aluminum framing has long been associated with
more expensive RVs, at least partly because it
generally costs more to work with aluminum and
requires some specialized equipment and skilled
labor. Most aluminum walls are welded using a single
or double weld, (double welded being the strongest). Many manufacturers use a
vacuum press where each wall is bonded under extreme pressure usually between
800 to 1,200 lbs. of pressure per square inch creating a solid one-piece composite
structure. Aluminum frames leave no room for water to collect and are not
susceptible to rot which destroys many wood-framed structures from the inside out.
Vacuum-bonded
composite
walls set the highest standard
for durability in the RV
industry. The framing and
vacuum-bonding
process
requires higher degrees of
precision and attention to
detail than traditional woodframing processes. Aluminum
provides a rigid and durable base around which to build the unit while also making
it lighter (compared to wood-frames). We are not opposed to using wood in RVs
and we give a number of manufacturers a high rating that use wood framing. Some
manufacturers that use wood frame construction tell us that wood frames won't
crack at joints and handles the stresses placed on their coaches better than
aluminum framed walls. You need to do your homework and come to your own
conclusions regarding type of framing material. I have my own personal opinions
on the subject but here again it’s subjective at best.
26
If you decide on aluminum framing
be sure to ask your salesperson if all
6-sides
are
aluminum.
Many
companies will say their unit has
aluminum construction but that may
mean only the two side walls. The
construction of the front and back
walls are wood or it could be that all
four walls are aluminum and the roof
and floor are wood. So, be sure to
ask the question and be specific. The
picture
here
shows
6-sided
aluminum construction.
Types of fiberglass siding
1. (Best) Filon siding with Gelcoat and Clearcoat- smoothest surface, highest
gloss, "wet look luster" and most expensive.
2. (Good) Filon siding with gelcoating-smooth, no glass fibered texture, higher
gloss.
3. (Average) Filon siding-smooth but with glass fiber texture and lowest gloss.
When selecting any siding, look beyond what the salesman says and read the
actual specs from the manufacturer so you know what your actually getting and
paying for! Generally speaking, fiberglass is the material of choice in the above
average and premium categories. However, even some premium units have
aluminum siding. It comes down to personal choice and function. Hopefully, reading
the information above has helped you in determining which siding is best for you.
Which is better - fiberglass or aluminum
siding for travel trailers?
Trying to select the right siding material can cause some frustration for many RV
buyers. If you take the logical approach to the subject, most will be able to select
the right siding based on the features or benefits of either material. Below is a list
of pros and cons with both materials:
•
Fiberglass is much more resilient to hail and other sorts of airborne damage.
Most fiberglass or filon sidewalls are bonded to a wood backing material, (up
to a quarter of an inch thick). This backing or support along with the
protective layer of gelcoat helps prevent denting with fiberglass.
•
Weight is one factor. Aluminum skins are generally lighter. In a 25 foot
trailer the difference can be several hundred pounds. If you’re concerned
about gas mileage, then aluminum will be the better choice.
27
•
Fiberglass has less condensation. Aluminum has the property of drawing
moisture from the air, like a soda can sitting on a counter top. In a trailer,
the warm, moist air is inside your trailer, so the condensation will tend to
occur on the inside of your aluminum sidewall. This could lead to worse
problems in the long run.
•
Fiberglass offers better insulation. Aluminum is a conductor of temperature
and wood is a far superior insulator. The transfer of heat (in or out) will
tend to be far less in a wood/fiberglass exterior than an aluminum exterior.
As a side note, some aluminum trailers have had improvements made in
these areas (condensation and heat transfer) even with the aluminum
sidewalls. This is achieved by the use of a waterproof vapor barrier
commonly called foam board. This foam board resides between the
aluminum and the inner-wall, thereby separating the outer layer of
aluminum from all the warm, most air inside the trailer, as well as the
framing and insulation contained within the sidewall.
•
Aluminum costs less than fiberglass.
•
When aluminum is damaged, it requires the removal and replacement of
large segments of aluminum siding which can be expensive. With fiberglass,
the repair can be localized to the site of the damage, easily patched and
filled, much like the repair you might make to a fiberglass boat. Naturally,
the repair I am describing here is a minor repair such as a small puncture or
scrape. Major body work is a pain on either type of material.
•
Some feel that fiberglass has a tendency to fade or crack in hot climates
when exposed to the sun year round. Others believe with proper care and
maintenance this is not a problem.
•
Many feel smooth, fiberglass sidewalls are easier to clean and care for than
the wavy aluminum sidewalls.
•
The perception is that fiberglass is more stylish compared to aluminum. If
style is important, then choose fiberglass.
Interior finish
At the beginning of this chapter I mentioned that most first time buyers typically
focus on floor plans when selecting an RV. In this section I will try to point out what
to look for when considering RV interiors. When people enter an RV they are
typically drawn to the wood cabinetry. Quality cabinets are beautiful to look at and
even better to use and enjoy. Most buyers want quality cabinets in their RV but as
the old saying goes, “You get what you pay for”. This is true in most cases but
there are some economy products out there that do offer average to above average
cabinets.
28
Cabinets: All-wood cabinets and frames are rare in most RVs because of the
weight issue and cost factor. The best type of cabinet will be constructed of solid
hardwood doors and fronts that are predrilled, screwed and glued and will have a
quality stain and furniture grade finish that provides long lasting beauty and
durability. The next step down is laminated fronts which can peel or tear over
time. The cheapest cabinets will use a paper wrap. Try wiping that clean with
Windex and it would melt.
Most cabinet frames are made from particle board or plywood with a laminated,
wrapped imprint which looks like wood. This type of cabinet frame, properly
installed by a skilled craftsman, is almost indistinguishable from solid wood. Here
is a tip; open a cabinet door and feel behind the stiles for the edges of the paper
or laminate wrap. Feel the diagonal holes. If ragged, the tools used to bore the
holes were not sharp. Look to see if the cabinets were screwed or stapled together.
Quality cabinets will be screwed and glued together. Look for thin, plastic bead
used to cover flawed joints in cabinets and joints. Look for rub stick applied to
staple and nail holes and rubbed into gaps to cover poor workmanship and fool the
eye. Consider the hinges and drawer glides. Doors and drawers that open and close
smoothly and without banging, probably have better quality fittings. Look at the
number of hinges on the doors of taller cabinets. Better manufacturers use three
hinges on tall doors. Also, compare warranties. How long the cabinet manufacturer
guarantees finish, hardware and hinges speaks of the product's quality.
Plumbing fixtures: When looking at plumbing fixtures take some time to look
under the kitchen sink to see if there is a shutoff value. Quality RVs will usually
place shutoff valves at each fixture. Another big clue when looking at plumbing
fixtures is to see if the fittings are made of brass or plastic, brass is far superior to
plastic in my opinion and will hold up much better than plastic. Is the shower a full
size unit? Is it a one-piece shower? I hear a lot of complaints when it comes to
showers in RVs. If the shower is too small you’re not going to be a happy camper.
So, take time and step into the shower area to see if the size is adequate for you
and your family. Is the toilet raised? Is it made of porcelain or plastic? A close
examination of the pluming fixtures will give you some idea of the overall quality of
the product. A good rule of thumb, if the pluming fixtures being offered are cheap
you can be sure the other materials being used are of average to poor quality.
Carpet and Upholstery: A standard carpet will typically have around 25 ounces of
yarn per square yard. A quality carpet will have 35 to 50 ounces of yarn per square
yard. Ask your salesperson about this to determine the quality of carpets being
used. Some companies treat the carpets and upholstery with a fabric protector,
which is always a good idea. Most RV manufacturers offer options or upgrades
when it comes to carpets and upholstery. I recommend this upgrade to those of
you that will be spending six months or longer in your RV per year. Check the
warranty to see how long the carpets and upholstery are covered. This will give you
some idea of the overall quality of the products being used.
29
Insulation materials - Which is best?
RV insulation comes in two primary types: fiberglass and Styrofoam. Most of us are
familiar with the "R" value placed on these types of insulations. Thickness does
contribute to reduction of heat or cool loss through the material. Fiberglass tends to
have better "R" value than Styrofoam due to its heat penetration ratio relative to
thickness. However, the "R" value to weight ratio favors Styrofoam. Also, the way
the insulation material is sandwiched with other material to encapsulate it will add
additional "R" value.
Most Styrofoam panels are precision cut and fitted into the aluminum or wood
framework. This adds additional structural security. Another important advantage
of the Styrofoam panels is that they will not shift or settle. This keeps the insulation
in place during the life of the unit. Ask your salesperson, which type of insulation
material they use and how it is installed. I am not opposed to using fiberglass
insulation and in many entry-level units it’s common place. But if you’re considering
an above average or premium RV, then I recommend high-density Styrofoam
versus fiberglass insulation.
What to look for in quality windows
Just because a window has dual panes does not ensure effective insulated values.
The thickness of the glass panes and the space between the panes are all
contributing factors to well insulated windows. Dual pane windows will reduce
outside noise and provide better insulation in cold or hot climates. Some dual pane
windows may have gas between the panes, which increases the “R” factor but from
my experience gas tends to escape in a few years, which may lead to condensation
problems developing between the two panes. So, be sure to check the thickness
of glass, air-space between panes and ease of operation, this could help
you decide which model is better constructed.
What to look for in a quality roof
When shopping for an RV, one must start with the chassis or frame as discussed in
the beginning of this chapter, but, don’t stop there. One must understand the
different types and materials being used in today’s roofs, along with various
construction methods and techniques. The sky won’t be the limit to your newfound
travels if you experience problems associated with leaks, as they’ll become the
greatest of threats to the sanctity of your recreational vehicle. Of the four types of
roofing available, aluminum, vinyl, rubber, and fiberglass- whichever one you
choose (or which chooses you), always understand how vital proper repair and
maintenance is, not only to the life of your investment, but to the quality of your
travels. Annoying leaks can be impossible to track causing hundreds of repairs and
hours of frustration.
30
Once upon a time, aluminum roofs were king. For some people they still are.
Aluminum is tough and lightweight, and, for the most part, low maintenance. You’ll
spend little time washing and removing stains, which isn’t true of rubber. You’d
have to do something horrendous to tear an aluminum roof, and denting is possible
but fixable. A quality-made aluminum roof can last and last. Just install it and
forget it. On the other hand, of course, some believe it’s more prone to damage
from the elements of Mother Nature--wind, sand, hail, and various road debris.
Others dislike the sound of every raindrop tinkering overhead. The one-piece “thin”
aluminum roof sounds good and is used by salespeople as a selling feature to get
you to buy. Many in the industry that we talked to are not impressed with
aluminum roofs because of the tendency for expansion and contraction
from heat and cold which in turn causes leaks around the vents and seams.
Aluminum roofs were king until EPDM rubber (Ethylene Propylene Diene Monomer)
came along in 1983. EPDM has become the norm since 1990. Manufacturers say
rubber roofing offers low maintenance, ease of repair, clean appearance, noise
insulation, and better insulation from temperature. It’s not only popular with new
construction, but with roof replacement also. It’s capable of withstanding
temperature variations from -62 degrees F to 300 degrees F without cracking or
deteriorating. EPDM is not only easy to work with, but is compatible with other
materials used in most roofing applications. It’s essentially one of the best water
resistant products known. Even in an uncured state it’s not water-soluble. The
same rubber has been used with superior results in hoses, tires, and other molded
products.
At the center of the battle between aluminum and rubber is the fact that rubber can
tear. A low hanging tree branch, for example, can rip or mar a rubber roof. Stains
from a variety of sources can be tough to remove, and oxidation caused by the sun
is a problem. Chalking, flaking, and streaking can also be a factor over time. A
number of RV dealers I spoke with told me rubber roofs don’t last a long as the
rubber manufacturers claim and RVs with rubber roofs take a hit on resale value
when it’s time to sell or trade in. Most agree that with the proper care, rubber roofs
can last upwards of 10 to 15 years.
Another type of roofing material being used today is vinyl or T.P.O. What is T.P.O.
anyway? It stands for, “Thermalplastic Polyolefin.” T.P.O. or vinyl roofs are
relatively new in the industry but those I spoke with seem to think vinyl offers more
advantages compared to rubber. Vinyl manufacturers claim that vinyl roofs are
lighter compared to rubber roofs and they do not chalk like some rubber roofs.
Most vinyl roofs are installed as one solid piece and should not streak or stain the
sidewalls of your RV according to vinyl manufacturers. It seems vinyl is gaining in
popularity with RV buyers and dealers across the country.
The rarest of the bunch is fiberglass, which definitely has some benefits over the
others already mentioned. Fiberglass roofs are heavier and more expensive, but
make up for it by managing to hold their good looks over time. Where rubber is
susceptible to dingy streaking, an occasional wash and wax is usually all it takes to
keep a fiberglass roof looking great. There are a couple of options with fiberglass
roofs. One is Filon, which is used in the exterior sidewalls of newer RVs. The
second is a molded fiberglass “shell” of sorts.
31
It’s tough but quite heavy and is usually offered in the upper-end Class A and C
motorhomes.
If I had to rate each type of roofing material and the longevity of product, it would
go something like this:
1.
2.
3.
4.
5.
Fiberglass molded shell………..Excellent
Fiberglass Filon…………………….Great
Vinyl/T.P.O……………………………Good
EPDM rubber roof…………………Average
Aluminum……………………………..Poor to Average
When evaluating each manufacturer concerning, “Quality Construction” the
information above and in this chapter is useful in the overall rating and placement
of a particular company. With each RV manufacturer I tried to look at the big
picture and determine who they are appealing to and common building methods
used throughout their product line.
32
Customer Satisfaction
Chapter 5
While interviewing many RV manufacturers we asked the question, “How would
your rate your company regarding customer satisfaction?” With 10 being the
best, inevitably each manufacturer said 8 or 9 and some even said 10. Some were
honest and said it is impossible to be perfect, which I agree with. We live in an
imperfect world and to expect perfection regarding customer service is unrealistic.
But, in every industry there are those that strive to make the best product possible
with customer satisfaction being a high priority.
Many RV manufacturers conduct their own surveys regarding customer satisfaction.
This information is closely guarded and usually will not be shared with others
outside the company. But, after talking with each manufacturer and asking direct
questions pertaining to customer satisfaction we were able to come away with
some valuable information.
The problem is; trying to determine which manufacturer has a high degree of
satisfied customers is difficult. As a salesperson for almost 20 years, I will tell you
that when a customer was happy and satisfied with their purchase I rarely heard
from them again. Some sent thank you notes but for the most part, people that are
satisfied typically don’t take the time to fill out surveys. Now, on the other hand a
customer not satisfied with their purchase will usually go out of their way to make
some noise and most will take the time to fill out surveys, mainly negative. I say
this to make the point that customer satisfaction is objective depending on
who you talk to and it’s tough to nail down. I include customer satisfaction as
a rating parameter in this comparison guide. I have tried to be as fair as possible
rating certain manufacturers and I hope this information will be useful to you when
trying to select a particular RV company.
Online Resources
I did discover some good resources online that were very helpful. There were a
number of companies online that have put together websites that allow RV owners
to fill out detailed surveys or post their comments about a particular manufacturer
or model:
•
•
•
•
www.rv-coach.com/ (RV-Coach)
www.rvreviews.com/ (RV America)
www.motorhomereviewonline.com/ (Motorhome Review Online)
www.mortorhomeadvice.com/ (Motorhome Advice)
RV-Coach: This is a good website with current information. In order to view their
ratings you must scroll to the bottom of their home page and then click on, “RV
Ratings.” This will take you to a chart that lists the manufacturers in alphabetical
order. A particular manufacturer may receive a high rating of 73, (75 being the
33
highest score) but be sure to check how many surveys have been completed. For
example, if only three surveys have been filled out on a particular company and
their rating is high, I would not put to much stock in those types of results. I look
for more than 15 to 20 surveys per manufacturer before I draw any conclusions.
The more surveys, the more accurate the results, in my opinion. Take a look at
Winnebago, for example. The last time I checked they had over 140 surveys filled
out with a total score of 60.3. This is very good considering the number of surveys
and they are still in the 60 percent range.
RV America: This is another excellent website loaded with customer comments
about particular models. Their website is intended to be used as a resource for
those planning to buy a new or used RV. When I log onto their home page I usually
click on the search button. This will take you to a page where you can enter specific
information. I would then type in the name of the manufacturer like, Keystone, for
example. After I hit the submit button a page with customer comments will appear.
I will either scroll down or hit the next button to view the most recent comments
posted.
Motorhome Review Online: According to their website, “Owners' Survey Ratings
provide a numerical comparison between manufacturers with similar powertrains or
chassis. With these ratings, it is possible to compare owner satisfaction between
manufacturers. Owner's Reviews offer a verbal report from the owner, in the
owner's own words. These ratings provide a glimpse of specific models.” This
website only rates Class A and C motorhomes but is worth a visit. When you log
onto their home page click on the link, “Ratings” and it will take you to a page that
offers you some options, customer surveys or owner reviews. For those of you that
currently own an RV you can log onto the three websites mentioned above and
complete a survey if you wish.
Motorhome Advice: This website posts many different articles about the industry
which should be beneficial to those interested in motorhomes and related activities.
They also provide a discussion page that invites all interested parties to participate
in offering their experiences and discussions with others with the same or similar
interests. There is a place where RV owners can post their comments about a
particular brand or model called, (Customer Reviews). They have a chat room
available and they provide a consulting service if you need more personalized
assistance in gathering information for purchasing a motorhome.
Interviews with existing RV owners
In addition to the information gathered from the website mentioned above, we
have conducted many interviews with existing RV owners from around the country.
We have spoken to many RV owners at the shows we’ve attended. Everybody has
their own take on who’s who. As we collected the information from a variety of
sources, RV companies started falling into place regarding their ranking within a
particular category. Personal hands on product evaluations by us have played a big
role in rating the different manufacturers.
34
RV discussion forums
Another good source of information regarding customer satisfaction are the many,
“RV Discussion Forums”, online. A person can ask questions and read what
others have to say about a particular product or concerns one may have about a
company or manufacturer. I have spent the past couple of years following these
forums and it has proved to be time well spent. Reading what RV owners have to
say about their particular product is insightful and accurate for the most part. This
can be time consuming but if you have the time I would encourage you to check
the many discussing forums available online.
I have not relied on one source or even two sources but a multitude of sources,
which I use when rating a particular company. Remember, depending on who you
talk to it’s difficult to be precise on something as subjective as customer
satisfaction. I believe my ratings are accurate and fair based on our research over
the years.
35
Dealer Ratings
Chapter 6
Dealer Ratings
Would you like to know what RV dealers on a national scale think of certain
manufacturers? Anybody serious about purchasing an RV would probably answer,
YES! Well you’re in luck, the RVDA (Recreational Vehicle Dealer Association), for 13
consecutive years has asked dealers to express their level of satisfaction with their
manufacturers. The program is called, Dealer Satisfaction Index, (DSI).
This report identifies manufacturers rated in the top 50 percent in each category.
Manufacturers receiving 80 percent or higher receive an award called, Quality
Circle Award. Only four manufacturers for 2006 received this reward, these
companies in alphabetical order are;
1.
2.
3.
4.
Monaco Coach
Roadtrek (Producer of class B motorhomes)
Tiffin Motor Homes
Winnebago
This year, Nu-Wa Industries received a Special Recognition award because it
earned a high score but with fewer than 15 dealer evaluations.
The DSI is a tool to help improve dealer/manufacturer relations by identifying how
dealers perceive the strength and weaknesses of their manufacturers. RVDA is
quick to point out this is not a scientific study. Its purpose is to measure dealer
attitudes toward their manufacturers, products, policies and procedures. The DSI
survey asks the dealers to list the manufacturers of the products they sell and rate
them in four main categories; sales, product, management and service-warranty
support. There are a total of seventeen questions asked on the survey. Some of the
questions asked are as follows:
•
•
•
•
•
•
•
•
•
Prompt Service to Managers/Techs
Fair Polices and Procedures
Product Support Promotes Customer Satisfaction/Loyalty
Quality Sales Support and Training
Innovative Product Design
Competitive Product Quality
Reasonable/Timely Warranty Policies/Payment
Reasonable Mark-up on Warranty Parts
Product Valuable for Dealership’s Success
This survey by RVDA is very helpful and plays an important role in determining my
top picks. When looking at my rating charts you will see a category called, DR,
(Dealer Ratings). This category counts for 1/4 of the total score and should be part
of your decision process when selecting a particular manufacturer.
36
Dealer Ratings
Interviews with RV dealers (new and used)
While the RVDA’s results were helpful I decided to conduct my own research
contacting over 57 different dealers across the United States. One of the questions
we asked regarding customer satisfaction was, “Which manufacturers perform
well in the area of customer satisfaction in your opinion?” Our results were
somewhat similar to RVDA’s:
1. Winnebago
2. KZ RV
3. Newmar
4. Nu-Wa
5. Tiffin Motor Homes
6. Monaco
7. Jayco
8. Airstream
9. Holiday Rambler
10. Crossroad
11. Travel Supreme
12. Coachman
13. Fourwinds
14. Keystone
15. Skyline
16. Allegro
17. Fleetwood
18. RV National
19. Thor
20. Forest River
When shopping for an RV this is critical because how manufacturers work with their
dealers does effect how the dealers work with you, primarily with service and
warranty issues. Ultimately, dealers need to take responsibility for servicing your
RV and treating you right. This is why selecting a quality dealer with a good
reputation and professional service department is so important. This being said, a
dealer who is selling products from manufacturers that have a high customer
satisfaction rating will have a positive effect on customers, resulting in fewer
complaints.
37
Resale Values
Chapter 7
Resale Values
When rating each RV manufacturer and their most popular models I have used the
N.A.D.A. guide and other resources to determine the overall resale value of a
particular unit over a period of five years. Units that have a 50 to 60 percent resale
value in five years I consider excellent. Units that have a 45 to 50 percent resale
value in five years I rate above average to average and units that only have a 35 to
45 percent resale value in five years are considered poor.
Many considering purchasing a new RV are concerned with the resale value. Buying
a new RV has many advantages like; better financing options with longer terms and
lower interest rates. Another advantage is the ability to pick and choose your colors
and options. Based on our research and statistics from the N.A.D.A. guides and
other resources, I have produced a depreciation chart below that should be helpful
when trying to determine the depreciation value of an RV. Please keep in mind this
is a general overview and percentages may vary depending on location, equipment,
options and overall condition of an RV unit. Bottom line is this; on average an
RV will loose 50% of its value in 5 years.
Starting with MSRP the normal depreciation is usually 25 to 35 percent in the first
year of ownership. Now to be fair most RV buyers are not going to pay full retail
for their RV, therefore 30 percent depreciation, for example, is not likely. Most RV
buyers will receive a discount of 10 to 25 percent off MSRP. In the example below I
am showing the MSRP to be $75,000, including options for a deluxe fifth wheel. The
MSRP does not include sales tax or dealer fees. Assuming you successfully
negotiate a 15 percent discount the sale price would be $63,750, an $11,250
savings. The diagram below shows what your average depreciation would be in
eight years.
(MSRP $75,000)
Purchase Price = $63,750 (15% discount)
YEAR
1
2
3
4
5
6
7
8
DEPRECIATION
17%
11%
8%
7%
6% (Total Depreciation in 5 years 50% from MSRP)
5%
5%
4%
38
VALUE
52,912
47,092
43,324
40,292
37,874
35,980
34,181
32,814
Resale Values
The information contained in the diagram is based on our research and is in no way
100 percent accurate all the time. Resale values can change and are based on a
number of factors, supply and demand being the most important factors in the preowned RV market. If a particular pre-owned model is in high demand the chances
of negotiating a huge discount is highly unlikely. This being said you should be able
to use this chart as a good reference point.
Most all of us have heard of the Kelly Blue Book and
N.A.D.A. appraisal guides. Although the Kelly Blue Book
is a widely recognized appraisal guide, I recommend you
use the N.A.D.A. at www.nadaguides.com to evaluate
the resale value of any type of RV. Most lenders base
their RV loan value on N.A.D.A to evaluate their equity
position. When shopping for a used RV my research team and I have found eBay
motors at www.motors.ebay.com to be an excellent source of information. The
internet has definitely made it easier to determine a retail price for a pre-owned RV
as well as shop for one. For example, you can go to any search engine like Google
or Yahoo and type in, “Used RV” and a multitude of websites will be displayed for
your viewing pleasure.
New versus used
During my research, I came across an interesting company called PPL Motor
Homes, located in Houston, Texas. They have created a name for themselves by
selling only pre-owned RVs. I recently spoke with Ron Rambin, co-owner of PPL
Motor Homes. I felt that a used RV dealer would be a great resource for my book
and I was right. I was curious to know which pre-owned RVs in each category were
the best sellers at PPL and which models or brands were considered the best by
PPL’s sales staff.
When speaking with, “New RV Dealers” they were somewhat guarded when
talking with us. They did not want to cause problems or get in trouble with their
vendors, (RV manufacturers). I realized this would be a problem when trying to
collect information and knew that many new RV dealers were biased and could not
or would not tell us what they really thought. I was able to secure some very good
information, which I have included in this book from many interviews with new RV
dealers, but I found PPL to be the most non-biased and forthcoming. One reason is
that they don’t have to worry about upsetting any RV manufacturer. They only sell
pre-owned RVs. Another reason why PPL Motor Homes was so important in our
research is they saw firsthand what the different RVs looked like after years of use.
Some background on PPL Motor Homes: Since 1972, PPL has helped over
16,500 individuals sell their RVs. PPL believes this makes them the largest RV
consignment dealer in the United States. PPL sells over 1,000 consigned RVs each
year. PPL generally has about 175 to 250 consigned RVs for sale at any given time.
The company has a no hassle sales philosophy which allows RV buyers to
browse their inventory without being pressured by a salesperson.
39
Resale Values
During our interview with Ron he states “In looking back over the past 34 years
that our company has been in business it is interesting and exciting to see the
growth of this industry. As the, “baby boomers” reach retirement I expect to see
even more growth and development as the industry faces the wants and needs of a
highly educated consumer.” Ron also feels the industry will respond to high gas
prices by using technologies and lightweight materials to lower the overall weight of
units being manufactured.
If you’re considering a used RV you may want to check out PPL’s website at
www.pplmotorhomes.com. Their website is updated daily with many models and
brands to choose from. I want to thank Ron Rambin and Ed Sebesta and the entire
sales staff for their help and for answering our questions, which have played an
important role in our research.
40
Class A Diesel & Gas Motorhomes
Chapter 8
Price Range: $62,000 to 1.5 million
Length Range: 26 to 45 feet
Class A motorhomes are at the top of
the list when it comes to luxury, style,
and performance in the RV world.
Units range in weight from 15,000 to
35,000 pounds and stretch from 30 to
45 feet in length. Describing them as
"motorhomes" is no exaggeration.
Class A units come with almost every
comfort one would expect in a home.
At the very top of this list is an almost
2007 Beaver Contessa Motorhome
separate category of luxury, Class A
diesel motorcoaches or diesel pushers, costing $155,000 to 1.5 million or more.
It seems every time I open an RV magazine I see new and exciting features being
added to Class A motorhomes, which are becoming more luxurious with each
passing year. Not only are they becoming more luxurious but they are incorporating
all the latest high-tech gadgets.
Both gas and diesel motorhomes are usually constructed on semi-custom or custom
chassis. Many Class A motorhomes feature automatic slide outs or full slide-outs,
which is the rave right now. The basements are becoming more efficient with
increased storage space and better sliding mechanisms. The kitchens are becoming
more elaborate with full size appliances and better use of space. The plumbing
fixtures are residential size in most units including full size showers and
washer/dryer units.
Most Class A motorhomes can sleep up to six people, depending on the model, and
floor plan. The driver's seat in a Class A usually sits high and slightly outboard of
the conventional driver position in a car, with the windshield stretching the full
width of the motorhome for better visibility. Overall sales are down right now in this
category because of higher gas prices. RV manufacturers are spending a
considerable amount of money in research and development, trying to design
lighter weight materials without compromising structural integrity, for improved
fuel economy.
The following pages of this chapter will feature a number of RV companies we have
researched. Most have been interviewed by us and each company is listed in
alphabetical order. At the end of this chapter a rating chart will appear showing
all the RV manufacturers we have researched. Please remember that we have
not researched every manufacturer and it is our hope to include more
manufacturers in future publications. To learn more about how we arrived at
our conclusions and ratings, please review chapter 2 of this book. It is our hope the
41
information contained in this chapter will help you make informed decisions
regarding Class A motorhomes with fair and balanced information that has been
complied over a number of years.
42
Airstream Inc. (Thor)
419 West Pike Street
P.O. Box 629
Jackson Center, OH 45334-0629
Phone: 937-596-6111
www.airstream.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
8
AA
AD
Airstream (Thor)
Land Yacht LX
TT
325K - 235K
6
7
P
AG
Airstream (Thor)
Land Yacht
TT
125K - 103K
6
Airstream has been around since the 1930’s getting its start in Los Angeles,
California. The founder, Wallace Byam, led the company through some difficult
times including the great depression. During the 1930’s Wallace experimented with
aircraft type construction methods to lessen wind resistance and improved the
trailer’s strength-to-weight ratio. His designs began taking on a more aerodynamic
and contemporary look. On January 17, 1936, the Airstream Trailer Co. introduced
the Clipper, and an American legend was born.
Airstream was the first to utilize riveted aluminum for their exteriors producing
an extremely durable product and creating a unique look which has an almost cultlike following throughout the United States. According to Airstream they have never
stopped building “the better trailer” and 60% of all Airstreams are still on the road
today, which is an amazing feat.
In the 1970’s, Airstream introduced the Classic — its first motorhome. The Classic
featured riveted aluminum construction and a monocoque body like the travel
trailer, and brought a new level of aerodynamic superiority unavailable in any other
motorhome. In the 1980's, Airstream rolled out the Argosy fifth wheel trailer,
Airstream triple axel trailer, and the Land Yacht Motorhome. The Land Yacht
motorhome featured laminated fiberglass construction and had front and rear end
caps so innovative that a patent was granted for them.
Airstream views Fleetwood and Jayco to be their closest competitors regarding their
travel trailers and Monaco to be their closest competitor when it comes to their
motorhomes. While Airstream has enjoyed some success with their motorhomes
their travel trailers make up over 90% of sales through the U.S. In 2005, Airstream
sold over 2,000 units. The company has enjoyed 30% growth on the retail level for
three years in a row and predicts increased sales for years to come.
Airstream’s most popular Class A diesel motorhome is their Land Yacht LX starting
at $235,000. In the Class A gas category the company’s best seller is called Land
Yacht and starts at $130,000. Last year the company only sold 100 Class A
motorhomes.
Comments: Airstream this year, (2006) is marking its 75th anniversary, which is a
great feat for any company. Airstream’s reputation is well known in the industry
with innovative designs and quality craftsmanship that continues to this day. This is
43
an upper-end product, appealing to RV buyers that are drawn to the unique look
and interior designs. According to Tim Champ, the company enjoys high marks
when it comes to customer satisfaction, customer service and quality of product. I
like Airstream’s website which is informative and offers a virtual tour of different
products along with pricing. The RVDA gives Airstream high ratings based on
feedback from RV dealers across the country. The resale value for an Airstream is
average to above average @ 45% depreciation in five years based on our research.
On the downside, the company’s market share is minimal and the company needs
to promote their products more aggressively. Price is also a concern as they are on
the high side. A number of customers I spoke with reported that roof leaks were a
problem but the company was quick to respond. Overall, a great company with a
unique product line, quality construction and longevity that is unprecedented.
Notes:
44
Beaver Motor Coaches
62955 Boyd Acres Rd
Bend, OR 97701
Phone: 800-423-2837
www.beavermotorcoaches.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
5
P
AD
Beaver (Monaco)
Marquis
AD
590K - 210K
7.5
When thinking of luxury coaches, one
thinks of Beaver Motor Coaches. After
nearly 30 years in the business, Beaver
has become known for its intricate
woodwork and luxurious interiors as well
as its performance.
Started in a small town in Oregon in the
1970’s, Beaver focused on creating a
2007 Beaver Patriot Thunder
small line of luxury motor coaches for the
customer who wanted to travel in style and comfort. In 2001, the company was
acquired by another Oregon-based luxury coach manufacturer, Monaco Coach
Corporation. A few years earlier, Monaco expanded into the towable RV market by
purchasing Holiday Rambler. With the purchase of Beaver, Monaco Coach
Corporation became a force in the RV Industry. And now a few years into the
merger, Beaver is still synonymous with quality, luxury and style. Jim Mac,
Marketing Director, says “Beaver has always been known for its outstanding
woodwork and it still is. When one thinks of beautiful wood and remarkable
craftsmanship, they think of Beaver.”
Mac says Beaver sells strong in all regions of the country, especially with their most
popular vehicle, the Marquis, which starts at $501,000. Beaver’s closest
competitors are the Monaco luxury coaches, Country Coach, and Fleetwood’s
American Line. Beaver rates high in both customer service and customer
satisfaction and continues to improve its product yearly.
Beaver continues to attract upper-end RV customers who are looking for quality
and style when purchasing a deluxe motorhome. The coaches have a customtailored feel that lives up to the description of deluxe motorhome. All coaches
feature the single glass panaview windshield for full access of vision.
Monaco Coach Corporation recently completed a new video showcasing the extreme
testing each chassis is put through. Filmed exclusively at the Bosch Testing grounds
in New Carlisle, Indiana and the Roadmaster Chassis plant in Elkhart, Indiana, the
video showcases the tests done to determine chassis strength and Monaco Coach
Corporation's dedication to quality and safety on the road. I found this video to be
loaded with information on how a chassis is designed from the ground up and
would encourage those of you that are serious about a quality ride with superior
performance to view the video.
45
To view the video online visit:
•
www.beavermotorcoaches.com/products/rmtesting.html
Comments: I have personally looked at Beaver’s coaches and was impressed with
the fit and finish. The woodwork is exquisite and makes you feel like you’re in a
well made coach with attention to detail no matter where you look. Talking with
Beaver owners they all say the driving experience is awesome and many are repeat
customers purchasing another Beaver product when upgrading. I give the company
a 7.5 rating because of their quality construction, customer satisfaction and resale
value. The downside is that they are a bit expensive and out of reach for some RV
buyers. The 2007 line of Beaver motor coaches will feature full wall slides and
improved electronics with more flat screen and LCD televisions.
Notes:
46
Country Coach
135 E. First Street
PO Box 400
Junction City, OR 97448
Phone: 800-547-8015
www.countrycoach.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
3
P
AD
Country Coach
Inspire 360
AD
750K - 230K
8.5
In 1973 Country Coach was founded by RV pioneer Bob Lee. Beginning with two
employees in a small garage, Lee has built his company to its present day facilities
spanning nearly 500,000 square feet over several city blocks in Junction City,
Oregon.
Lee has been instrumental in creating some of the RV specifications we take for
granted today such as a motorcoach systems monitor with speech processor, air
leveling for the motorcoach, Infotronics HVAC control technology, and hydronic
heating coach systems. He also introduced the first code-compliant custom bus
conversion built on a production line. Lee was inducted into the RV/MH Heritage
Foundation, Inc. Hall of Fame in 2000. Carl Ehry, President of the foundation, told
Lee when presenting the award, "Your contribution to the industry has been
outstanding and I trust you will accept this honor from a grateful industry."
Today Country Coach is a leader in the luxury diesel motorcoach industry selling
strongest in the southeast and the southwest. Last year the company increased its
market share by 15 percent and the year before by almost 60 percent. This year
they expect about a seven to eight percent increase, right in line with their growth
goals.
Country Coach’s closest competitors are Monaco, Newmar and Fleetwood’s
American Coach Line. But Matt Howard, Director of Marketing and Public Relations,
says that what sets Country Coach apart is that they specialize in luxury diesel
coaches. “That is all we do. We cover the whole spectrum of coaches, from those
that retail for $250,000 to those that retail for 1.6 million,” says Howard. “That is
all we do. No gas coaches, no trailers – we specialize in the luxury coach consumer
and we’ve been doing that for 33 years.”
The most popular Country Coach model is the Inspire 360 which features an 82”
interior ceiling height and a one piece panoramic windshield. The Inspire is Country
Coach’s least inexpensive model and the one they manufacture the most of. “The
Inspire is more accessible because of its price point,” says Howard. “It offers
multiple slideouts and big open floor plans. It also has the fit and finish you might
find in a high end home. That is what Country Coach is known for – our fit and
finish details that are of very high quality.” Howard says the consumer also likes
the Inspire because of its high powered engine – a 400 horsepower Caterpillar.
“That’s a beefy engine,” says Howard. Country Coach appeals to the upper-end
consumer who is looking for quality and style with price being less important. These
consumers accounted for the company’s 816 units sold last year.
47
Country Coach has announced plans to expand its 1,700-employee Oregon work
force to add two new Class A motorhomes to its lineup. A mid-range Tribute
retailing for about $250,000 and an upper-end Rhapsody priced in the million-dollar
range. Both coaches are expected to debut late this summer, 2006. The company
already unveiled its 2007 Intrigue 520, Magna 630 and Affinity 700 in April at the
Family Motor Coach Association (FMCA) convention in Pomona, California.
Country Coach prides itself on its superior customer service and strives to have
excellence in customer satisfaction as well. “Country Coach has ownership in
customer service. I have first hand experience from other companies. When we do
surveys of people who own another brand or don’t own one yet, they wish they
owned a Country Coach. It’s more dependable and they know if something goes
wrong we stand behind our vehicles and make sure everything is right,” says
Howard. “Our customers are demanding and rightly so. I don’t know if it’s possible
to be a 10 in customer satisfaction but is definitely possible to keep trying. Same
goes for quality of product. Year after year we strive to make the highest quality
luxury motor coaches available.”
Another important feature of any Country Coach motorcoach is their chassis design.
According to the company’s website each chassis must pass a rigorous series of
tests at Country Coach's DynoCenter. The chassis is secured into place with the
drive wheels on roll sets, and Country Coach engineers manipulate the ignition
switch, shifter pad and throttle remotely from the booth. The power train is put
through its paces, testing measures like:
•
•
•
•
•
•
•
•
Vehicle Speed
Horsepower
Fuel Consumption
RPM's
Engine Boost Pressure
Engine Load
Throttle Position
Coolant Temperature
Only after the DynoMax® chassis passes these tests is it approved to become the
foundation for a Country Coach motorcoach. DynoCenter is part of the Company's
commitment to quality.
Comments: I spoke with a number of Country Coach Owners and most were
pleased with their purchase. They praised the way the coaches handled on the
road, comparing it to a luxury automobile. Some did complain about little things
that needed to be repaired, which is to be expected. Most reported that Country
Coach was quick to respond to warranty problems or issues. Resale value is above
average based on our research and customer satisfaction is above average to
excellent. I like this company, which is in the process of expanding due to demand
for their products- that is always a good sign.
The company’s website is chock full of information including downloadable
brochures and even desktop wallpaper so you can always look at your Country
Coach even when you are at your desk and wishing you were hitting the road. In
48
response to customer surveys conducted by the company, expect new amenities
across product lines for 2007. Things like; multiplex electronic controls, SilverLeaf
house monitors and stainless steel plumbing bays. Depending on the model, other
new features include Aqua-Hot hydronic heating systems, strategically located sideswinging baggage doors, HWH universal flat-floor slide hardware and Wi-Fi signal
boosters.
Notes:
49
Damon Corporation (Thor)
2958 Gateway Drive
PO Box 2888
Elkhart, IN 46515
Phone: 800-860-5658
www.damonrv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
3
E
AD
Damon (Thor)
Tuscany
AD
220K - 140K
7.5
2
E
AG
Damon (Thor)
Daybreak
AG
130K - 69K
7
A subsidiary of Thor Industries, Damon Motor Coach specializes in Class A
recreation vehicles both gas and diesel. Damon’s niche is in manufacturing top
quality motorhomes in the mid-price range only. It is just this pinpointed focus that
Damon feels sets them apart from other manufacturers and from their closest
competitors, Forest River, Four Winds, Fleetwood and Winnebago.
“We are focused on Class A’s only. Everyone else
makes multiple types of products but our specialty
is entry level to upper-level mid-price gas and
diesel Class A motorhomes,” says Bill Fenech,
Damon’s President and CFO. “Our focus is the key,
it is where we want to be. We love it and by being
so specialized we can offer our dealers and our
retail customers more for their money without
jeopardizing quality, construction and after sales
service. Our tagline is ‘value by design’ and it
means a lot to our company. It means being smarter in designing and building a
quality product.”
While the RV industry as a whole is strongest in the West, Fenech says that Damon
sells well all across the country as well as in Canada. And while he was hesitant to
put an exact number on percentage of growth predicted, he said that Damon
expects to see a rise in sales even in a downward trending market. Much of this has
to do with a recent restructuring and transformation the company has gone
through, the results of which are just now beginning to show.
At the RV show in St. Louis last year, Damon unveiled their new and innovative
floor plans. Consumers and dealers can expect to see more new plans and features
from Damon in the future. “We can now deliver the hottest product in the market
to both dealers and customers,” says Fenech. “We went up in production this year
while others have not. We have a continuing eye toward featuring hot products and
raising the bar on customer satisfaction and quality. The key is giving dealers what
they want to sell and customers what they want to buy. We plan to do it better
than we ever have before.”
Damon’s Daybreak gas motorhome is traditionally its most popular seller, mainly
due to its entry level price point. The company manufactures two diesel models,
the Astoria and the Tuscany. In the past, the Astoria has outsold the Tuscany but
50
this year the Tuscany is creeping up in popularity and the two are now running
neck and neck. This is perhaps due to the Tuscany’s versatility offering double,
triple and quadruple slides as opposed to the Astoria’s single or double slide only.
When it comes to customer service and satisfaction, Fenech is a realist and while
he says that Damon offers very good service and after care for its products, there
is always room for improvement. “Service and satisfaction is a moving target,” he
says. “We are building better coaches than ever before but the customer
expectations have also changed. Customer demands are changing and the
expectations are higher and we have to meet those needs. We are always looking
at ways to do that.”
Comments: Damon recently announced that they will be increasing plant
production for their gas and diesel products. The company claims they received an
increase in orders due to recent retail activity stemming from new floor plan
introductions at last year’s Louisville show. According to Fenech, "We received a
large increase in orders compared to the previous year, followed up by strong
activity at winter retail shows." The Tuscany floor plan with the kitchen placement
in the front of the vehicle has attracted a lot of interest according to Fenech. The
company’s website has very detailed information about each coach including a
virtual tour, downloadable brochures and pricing.
The company appeals to mid-range buyers with price and quality being important
to Damon buyers. Customer satisfaction was average based on our research and
the company may need to improve in this area. Quality construction was about
average to above average. Resale value is average and dealer comments were
good overall. The company has a promising future and is growing even though
Class A motorhome sales overall are down this year.
Notes:
51
Fleetwood Enterprises Inc.
5300 Via Ricardo
PO Box 5726
Riverside, CA 92517
Phone: 951-351-3500
www.fleetwoodrv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
2
E
AD
Fleetwood
Discovery
AG
259K - 155K
8
4
AA
AG
Fleetwood
Bounder
AG
147K - 70K
7
2
E
C
Fleetwood
Jamboree & Tioga
AG
93K - 60K
7
One of the most well-known names in the RV industry, Fleetwood, has been
manufacturing recreation vehicles since 1950. From luxury motorcoaches to toy
haulers, Fleetwood’s line is designed to offer something for everyone.
Headquartered in Riverside, California the company went public in 1965 and is a
Fortune 1000 company. There are close to 12,500 Fleetwood employees in plants
and facilities across the country. With such a wide network, it is no surprise that
Fleetwood prides itself on its customer service and customer satisfaction.
“Our customer service and customer satisfaction is an
eleven on a scale of one to ten,” says Bob Rogers,
Product Marketing Manager for the travel trailer
division. “We are very well-known for our service and
known in the industry for making the best quality
product.”
Luc Van Herle, Product Marketing Manager for the Motorhome Division concurs,
“Fleetwood is considered one of the leaders in the RV industry, and as such,
provides top quality products and expansive customer service to ensure full
customer satisfaction. Fleetwood’s industry leadership comes from many factors,
including strictly regulated quality control processes, and an expansive dealer
network.”
As such, Fleetwood sales are strong in all regions of the country especially the west
coast, which is traditionally a strong region for recreational vehicle sales. They do
have a higher market share with their diesel coaches in the East, however, and
diesels account for one-third of all new motorhomes sold. Even though travel
trailers continue to do better for Fleetwood than motorhomes, its Class A
motorhomes hold the number one spot in the retail market share and Class C’s
gained in share last year by about 13 percent.
Fleetwood looks at Winnebago, Thor, Coachmen, Gulf Stream, Jayco, Monaco and
Newmar as its biggest competitors. Van Herle sees Fleetwood’s ‘innovative spirit
and continual pursuit to design the most innovative RVs on the market’ as what
helps to make the company unique and different from its competitors. “We have an
extensive dealer network in both the US and Canada, our size gives our customers
a large network of resources,” he adds. “The history and legacy of Fleetwood, our
52
innovation in products and our service reputation all combined set Fleetwood
apart,” says Rogers.
In regards to Fleetwood’s product line, the most popular items are the Bounder
Class A gas and the Discovery Class A diesel. Fleetwood is usually in the top three
regarding sales volume in the Class A category. The company offers many extras as
standard equipment and this draws buyers, especially those that are on a limited
budget.
Not content to rest on its lauded history, Fleetwood is continually looking for new
ideas and new ways to keep its products top in the industry. “Floor plans are the
number one reason people buy an RV,” says Rogers. “We are always coming up
with interesting and new ways to layout a floor plan. Technology will be a big driver
for the future of this business. We will see more use of flat screen televisions and
items people want in their homes. Also we’ll be looking at fuel efficiency so
construction methods and use of lighter, stronger materials will also come into
play,” he says. “We want to get the most livable area in the lightest strongest
structure we can.”
Comments: I give Fleetwood good ratings across the board. I like the fact that the
company works closely with their dealers to resolve any warranty issues. Fleetwood
rates well with the dealers I interviewed regarding customer service. The company
has a wide range of products making it difficult to rate them as a whole but overall
I feel they do a good job for a large company. When I interviewed previous
customers I got different results, some were very pleased with their purchase and
others not so impressed. Fleetwood does offer a lot of standard features you
normally would have to pay for in other products. The company is appealing to
entry-level buyers with price being the most important buying factor. For those that
are price conscious Fleetwood is a good choice. Construction is average to above
average, customer satisfaction was above average and resale value is poor to
average based on our research. According to Fleetwood’s research of Blue Book,
NADA and Black Book data their motorhomes hold their value better than their
competitors. Fleetwood’s website is not only very well-designed but is also chock
full of information. You can find out what is new, product specs and information,
and find a dealer in your area. They also offer two wonderful features – a product
atlas and a product advisor – both are designed to help the buyer find exactly
what’s best for their particular needs. It’s a good idea to stop here first when
looking at Fleetwood’s products.
Notes:
53
Foretravel Inc.
1221 N.W. Stallings Drive
Nacogdoches, TX 75964
Phone: 800-955-6226
www.foretravel.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
1
P
AD
Foretravel
Phenix
AD
680K - 376K
10
The business of building motorhomes came about not due to planning by the Fores,
but by the traveling they did in their self-built motorhome. From that modest
beginning in 1967 with the 29’ “Speedy Marie” motorhome produced in the
backyard of C.M. & Marie Fore, Foretravel continued to set the standard.
Weathering the oil embargos of the early 1970’s, Foretravel introduced the first
diesel-powered motorhome in 1974.
In addition to the numerous conveniences of a Foretravel, i.e.; flat screen TV’s
central vacuum cleaners, icemakers, trash compactors, Foretravel was among the
first to use fiberglass instead of aluminum, real hardwood, and a full air bag
suspension. With the aerodynamic structure, the Fores wanted even more for their
customers, so together they developed the first unibodied chassis in 1986 and the
Unihome was introduced. The new Unihome offered incomparable drivability and
handling, along with a sleek new design.
In 1995 the Unicoach was born. It resembled a bus with a front entry, all the
comfort amenities, a big engine, and the Allison World 6 Transmission. This would
seem like more than enough; however, Foretravel added a transmission retarder
and today provides the retarder as standard equipment on all models, the only
manufacturer to do so.
Always willing to enhance their motorhomes for customers, Foretravel produced
their first slideout in 1999 and today offers several floor plans with various slideout
configurations – including the new quad slide for 2005. In 2005, a new ownership
team began to add new designs and standards to the Foretravel legend and legacy.
This continuing dedication to excellence culminated in the introduction of the
Phenix luxury motorcoach. This up-scale flagship of the Foretravel family of
coaches represented a complete re-design and update of the Foretravel brand.
Many new technological features and modern conveniences of interest to the
premium motorcoach purchaser were added, while still maintaining the company’s
focus on fit and finish, ride and handling and customer service.
Foretravel considers Monaco and Country Coach to be their closest competitors
according to Terry Nabours, Director of Marketing. The company’s best selling
models are the Phenix and Nimbus in the deluxe diesel category. Mr. Nabours has
an enthusiastic outlook for the company predicting a 20% growth for 2006.
Foretravel’s customers are upper-end with quality being the most important aspect
of the decision process.
54
TravelRide® Chassis by Foretravel: The unique TravelRide® chassis design now
sets the standard for coaches and is built from the ground up by Foretravel.
Strength is the difference maker here and that is why you will find 3/8” and 1/4”
wall thickness in the steel tubing used in chassis construction – not the thin-wall
steel used in other motorcoaches.
Foretravel coaches have vacuum-bonded and insulated steel frames in all sidewalls,
floors, sub-floors and storage bay walls. The roof has a vacuum-bonded and
insulated aluminum structure, and is made of one fiberglass piece for greater
strength and lower weight. The storage bays have Presto-Vac doors with a
urethane foam core, to protect your possessions from temperature extremes.
Foretravel engineer’s use continuous-run wiring, fabricating their own 12-volt and
120-volt wiring harnesses to eliminate splices and tees, resulting in electrical
connections that are terminated to each individual device and system, for greater
reliability. Foretravel coaches house custom-crafted all wood cabinetry made of the
finest materials available, high-quality designer furniture using the choicest of fine
leathers and fabrics, topped with luxurious countertops and filled with the latest
appliances and audio-visual technology.
Comments: Foretravel’s website is loaded with helpful information along with
pictures of various models and floor plans. One page on their website is called,
Feature & Benefit. This page lists the many features one would expect to find in a
deluxe diesel coach at www.foretravel.com/phenix.php. Foretravel also
provides factory tours and they do provide pictures on their website showing the
various stages of construction at www.foretravel.com/factour.php.
Foretravel is excited about the future and the company has many plans for the
coming years. In 2007 the Nimbus will be redesigned, taller with a one-piece
windshield and new features and five new floor plans. "One of the unique things
about the chassis is that you can drop the airbags and still fit the coach under most
12-foot garage doors," said Terry Nabours. The 2007 Nimbus is available in triple or
four-slide floor plans, powered by either Cummins 400-hp ISL or 500-hp ISM diesel
engines, depending on the floor plan. Nimbus’ MSRPs range from $360,000 to
$460,000. Their focus will continue to be on deluxe diesel coaches with quality
being the main goal of the company. Foretravel is definitely worth checking out if
you’re in the market for an upper-end deluxe diesel coach. From our research they
do very well in all categories the only downside is that they have a limited number
of dealers that offer their products. The company does have additional authorized
service centers around the country. Their website does list their dealers and I am
told the company is in the process of adding new dealers in the coming months.
Notes:
55
Holiday Rambler (Monaco)
606 Nelson's Pkwy.
PO Box 465
Wakarusa, IN 46573
Phone: 574-862-7211
www.holidayrambler.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
7
P
AD
Holiday Rambler
Endeavor
AD
490K -145K
6
5
P
AG
Holliday Rambler
Admiral SE
AD
145K - 90K
7
6
P
C
Holiday Rambler
Esquire
AD
92K - 79K
5.5
Holiday Rambler is a manufacturer of Class A and Class C motor coaches as well as
towable recreation vehicles. The company introduced its first travel trailer in 1953,
establishing itself as one of the innovators in towable recreation vehicles.
In 1996, the company was purchased by Monaco Coach Corporation and has
continued to reinvent itself with new models, new floor plans, and powerful
engineering. With its diverse line of vehicles, Holiday Rambler offers models in
many different price ranges. That is why the company describes its customers as
being concerned with both price and quality when looking to buy a recreational
vehicle.
Holiday Rambler coaches are known for their user-friendly floor plans, one-piece
windshields and innovative developments such as the kitchen suite slides. From the
deluxe Navigator to the always popular Savoy, Holiday Rambler is strong in
customer satisfaction and prides itself on customer service. Its closest competitors
are Fleetwood and Winnebago. The company sells well in all regions of the United
States.
Holiday Rambler is strongest in the Class A diesel category with their most popular
motorcoach being the Ambassador, starting at $189,000. The company has
produced one Class C motorhome since the 1950s, the Atlantis starting at
$81,000, and continuing to improve on its original design. The Atlantis utilizes
state-of-the-art technologies and countless innovations to continue to be one of the
most popular mini-motorhomes.
Holiday Rambler is proud of its history but is never one to rest on its laurels.
According to Director of Marketing, Jim Mac, we can expect even more floor plan
innovations in motorhomes and towables as well as more full-wall slide designs.
“That’s what people are looking for,” Mac says. “We introduced the first full wall
slide in November and when we have them at retail shows, we see that people like
them. The full wall slide provides better use of interior space.”
The company’s closest competitors are Fleetwood and Winnebago and they appeal
to mid-range customers that are interested in both quality construction and price
according to Jim Mac. Holiday Rambler has 22 different models in its 2006 line of
motorhomes and towables. This diversity makes for a myriad of choice for the
56
consumer. And while it takes some time to navigate and research all of these
models, it would be beneficial for the would-be buyer to take some time on Holiday
Rambler’s website. Once you’ve narrowed down your choices, you can order
brochures for the models you would like to investigate further.
Comments: Holiday Rambler receives high marks for customer satisfaction and
quality construction. The dealers I interviewed gave Holiday Rambler a high score
as well. I spoke with many Monaco owners and many were pleased with their
purchase and customer service from the company. Resale value is average to
above average and construction is above average to excellent. The company’s
website is chock full of information and pricing. Their website does list vehicle
specifications and construction information. If you live in the Northwest I would
encourage you to visit the company and take a factory tour.
Notes:
57
Itasca (Winnebago)
605 West Crystal Lake Road
Forest City, IA 50436
Phone: 641-585-3535
www.winnebagoind.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
5
E
AD
Itasca
Horizon
AG
289K - 155K
6.5
3
AA
AG
Itasca
Suncruiser
AG
167K - 88K
8
1
E
C
Itasca
Spirit
AG
88K - 60K
8
A division of Winnebago Industries, Itasca manufactures Class A diesel and gas and
Class C motorhomes. This year the company introduced two new products, the
Itasca Navion Class C and the Itasca Ellipse diesel.
The Navion has a Mercedes Benz five-cylinder, turbo-diesel engine and 5-speed
automatic transmission that gets an estimated 17-19 mpg. The Ellipse comes in 4
models, including one with a quad-slideout design and all use the Winnebago
SmartSpace™ design philosophy. It offers a large selection of amenities including
solid-surface countertops, vinyl tile floors, over 7’ 2” of ceiling space and loads of
mid-section storage. These two additions to the Itasca line up continue the
tradition of innovation in motorcoach quality and design.
Itasca sells strongest in the southwest and southeast and predicts a 5-10 percent
growth this year, due in part to the new items in the product line. The two closest
competitors are Thor and Fleetwood but Itasca believes it edges out the
competition because of its high quality construction and Winnebago name
recognition factor. “Even though the tag says Itasca, people know they are buying
a Winnebago,” says Kelly Harms, Public Relations specialist.
The most popular Itasca deluxe diesel coach is the Horizon with a MSRP from
$254,000 to $276,000. Itasca’s Flagship Coach, boasts the most advanced
foundation, the Evolution™ Chassis. This is exclusive to Winnebago and was
developed with Freightliner. Every Horizon has stainless steel appliances, solid
wood cabinetry and ceramic tile floor covering.
The Suncruiser, retailing between $138,000 and $156,000, is the most popular
Class A gas motorcoach. This model comes in seven designs including one that
features a forward-galley layout and an entertainment center with an available
electric fireplace. In the Class C category, the Itasca Spirit, at $60,500 - $76,400,
is the most popular. This compact motorhome makes the most use of its space,
which is why it is the bestselling Class C for Itasca.
The Itasca customer tends to be one that looks for quality and value when
purchasing a motorhome and Class A homes are the bestselling for the company.
Harms says, in regards to customer service and satisfaction, Itasca rates an eight
on a scale of 1-10 but when it comes to quality, a solid nine. “You hope to be a 10,
but that’s not always the case. We have great parts replacement, even for old
58
units, we can replace parts overnight. We have great training for dealers and a
good warranty program.”
Itasca tends to get a lot of repeat business as well, some moving up and some
moving down. Harms says for the future there will always be new and innovative
floor plans that are functional and user friendly. “There will be more options that
become standard,” she says. “You won’t have to add a lot to get what you want. It
will automatically be a part of the package.” They are also looking at new interiors
and more aerodynamic designs, less boxy looks, for the outsides.
Comments: When talking with RV salespeople who sold primarily used RVs many
spoke highly of Itasca. Many were impressed with the overall condition of the
Itasca’s, which sell well on the used market. This is always a good sign. If a product
does well in the used market the company is doing something right during the
production of the product. The company gets high marks for construction and
resale value. RV dealers also gave Itasca high ratings. I did not see much in the
way of negative feedback from customers who owned an Itasca and many seem to
be please with their purchase. The company has come a long ways in the last five
years and in our opinion is definitely worth a look.
Notes:
59
King of the Road (Chief Industries)
1313 Road G
York, NE 68467
Phone: 866-400-9840
www.kingoftheroadrv.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
6
AA
AD
King of the Road
Genesis
FW
350K - 320K
7
We were unable to interview this company but we like their products and have
included them in our rating guide. The information contained in this article has
been taken from the company’s website. “Over the past 20 years, the reputation of
the King of the Road family has grown stronger with every new design feature and
every new model launched. Today, we reign as a leader in the industry, well known
for our uncompromising dedication to quality, ingenuity, and superior customer
service. We also provide a 5 year unitized structural warranty, which is unique in
the industry.”
The company manufactures a deluxe diesel pusher called the Genesis, “Pure
luxury - no compromises. That’s the 2006 Genesis. Each unit is handcrafted one at
a time using a unique box-off construction method that allows us to build the body
of the motorhome separately from the chassis. Doing so creates a much truerfitting and more solid coach. While the process is time-consuming and not one
many manufacturers are willing to take on, King of the Road is committed to doing
whatever it takes to build the very best RV in the industry. Now in its third
generation, the Genesis is even better than ever with a sleek bus-style front cap,
one-piece windshield, and restyled cockpit—all designed to deliver mile upon mile
of uninterrupted enjoyment. It’s time you experienced the Genesis, setting the
benchmark in the premium diesel motor-home market.”
Comments: This is a small company that builds an exceptional product. The
cabinetry is very nice and quality craftsmanship is excellent inside and out. I was
not able to talk with anyone that owned a King of the Road product. According to
RV forums and other resources it seems the resale value is above average to
excellent. Quality construction is excellent but customer satisfaction was poor to
average based on our research.
Notes:
60
Monaco Coach Company
91320 Coburg Industrial Way
Coburg, OR 97408
Phone: 800-634-0855
www.monacocoach.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
6
P
AD
Monaco
Dynasty
AD
680K - 160K
7
3
P
AG
Monaco
Diplomat
AD
146K - 87K
8.5
According to the company’s website, “The roots of Monaco Coach Corporation run
back to 1968 with the formation of Caribou Coach Corporation. They soon evolved
into Monaco Motorhomes, Inc., and out of that organization Monaco Coach
Corporation was born in 1987.
There are many milestones in the history of the evolution of the number one
highline motorcoach manufacturer in the world... the redesign of the Roadmaster
chassis in 1989, the debut of the Dynasty model in 1990, the acquisition of Holiday
Rambler Recreation Vehicles in early 1996, the launch of McKenzie in 1998 and the
acquisition of Safari and Beaver motorcoaches in 2001. These are some of the
many highlights in Monaco Coach Corporation's past.
Today, we are headquartered in Coburg, Oregon, with additional production
facilities in Elkhart and Wakarusa, Indiana. We’ve been a public company since
1993 and we’re traded on the NYSE under the symbol MNC. Our company is one of
the fastest-growing manufacturers in today’s recreational vehicle market and the
largest manufacturer of Class A motorhomes.”
Monaco also added another company to their impressive line-up with the purchase
of R-Vision in 2005. This pushed Monaco into fifth place among towables for 2005
according to Grand Rapids, Mich.-based Statistical Surveys Inc. Monaco, which
displaced Coachmen Industries Inc. for the spot, was the only company that moved
up in rankings. In all, Monaco has grown to include:
•
•
•
•
•
•
•
Holiday Rambler
Beaver
McKenzie
R-Vision
Safari
Dodge Themed RV’s
Roadmaster (Chassis Manufacturer)
Years of experience have made Monaco coaches a leader in the industry,
synonymous with fine quality. Their stated goal is “to build homes on wheels that
are innovative, dependable and competitively priced – while offering a lifestyle for
customers that exceeds their dreams.”
“It’s the quality, superior fit and finish, and after the sale support that makes us
different from our competitors,” says Craig Wanichek, Director of Corporate
61
Communications. “We take great care of both retailers and dealers. We work with
dealers but we also have three service centers of our own with over 500
employees. That’s more than some companies have total.” Monaco predicts a hefty
growth of 17 percent over the 6,221 total units sold in 2005. Monaco is strongest in
the southwest and names Fleetwood, Thor, Timberland and Winnebago as its
closest competitors. Monaco attracts upper-end buyers - those interested in quality
and style over price.
In the Class A category the Monaco Diplomat is the most popular deluxe diesel
coach starting at $209,000 and the Monarch SE starting at $104,000 is the most
popular gas motorhome. In the Class C division, the Esquire leads the pack with a
starting price of $84,000. All of these models are popular, according to Wanichek,
because they give good value for the dollar. The company is appealing to the midrange and upper-end buyers with quality and style playing a big role in the decision
process. “We are going to be giving our dealers some additional product,” said Mike
Snell, Monaco vice president of sales and marketing. “We have a lot of full-wall
slideouts that we are continuing to develop, and one area of the market we've not
been successful at is Class C’s, which will be our focus for 2006.
Monaco is always looking for ways to satisfy the customer and improve the motor
coach experience. All of its motorhomes have one-piece windshields at all price
points. They have begun to put awnings on the top to give them a bus like look and
to shield some of the mechanics such as AC units, all for a cleaner look. They are
working on giving their homes higher ceilings and continue to stay focused on the
fit and finish.
A word on Roadmaster Chassis: I like the design and construction features
found on a Roadmaster Chassis system. In Chapter 4 I outline different chassis
manufacturers and what to look for in a quality chassis. Roadmaster’s website has
a page called, Construction Highlights. The information contained in this page is
excellent with colorful diagrams explaining the features and benefits of their chassis
system. To learn more about a Roadmaster please visit their website at,
www.roadmasterchassis.com
Comments: Monaco rates high in customer satisfaction and quality of product and
at the dealer level most gave Monaco high marks. I spoke with many Monaco
owners and many were pleased with their purchase. Resale value is average to
above average and construction is above average to excellent. I have not heard of
any common problems with their coaches and would recommend this company for
those looking for a quality motorcoach. The company’s website is chock full of
information and pricing. Their website does list vehicle specifications and
construction information. If you live in the northwest I would encourage you to visit
the company and take a factory tour.
Notes:
62
Newmar Corp
355 N. Delaware Street
PO Box 30
Nappanee, IN 46550
Phone: 574-773-7791
www.newmarcorp.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
2
P
AD
Newmar
Dutch Star
AD
515K - 200K
9.5
1
P
AG
Newmar
Scottsdale
AD
205K - 113K
9.5
Newmar was founded in 1968 when Marvin Newcomer and Marvin Miller, left their
jobs in upper level management at another RV manufacturing company to start
their own company. The name Newmar is a combination of their names. The first
location was an old fire station in rural Five Points and the Kountry Aire travel
trailer was their main product.
In the early ‘70s, Newmar was at the
forefront of the fifth wheel revolution, adding
to its lineup the Kountry Aire fifth wheel. Over
the years, Newmar has continued to add to its
product line, expanding and improving as the
market and the industry grow. Newmar was
founded by and is owned by Mennonites and
its mission statement states “Newmar applies
Christian principles of honesty, courtesy,
morality, fairness, reasonableness, reliability,
and integrity in dealing with its customers, employees, suppliers and financial
institutions.”
Newmar's excellence in quality was recognized nationally in 1996 when the
Recreational Vehicle Dealer's Association gave Newmar their first Quality Circle
Award. Newmar has continued to win this award many times since. Two Newmar
executives, Mahlon Miller and the late Virgil Miller have been inducted into the
RV/MH Heritage Foundation Hall of Fame. To learn more about the Quality Circle
Award please see Chapter 4.
Today, the most popular products in the Newmar Line still include the Dutch Star
in the Class A diesel category. It is popular because it offers a nice package with a
variety of floor plans with detailed interior and exterior styling. Coming in a close
second to the Dutch Star is the Ventana, just launched for 2006. “The Ventana is a
lower end diesel price point and has quickly become a strong number two in
popularity to the Dutch Star,” says John Sammut, Vice President of Sales and
Marketing.
Newmar is marketing to both the elite and mid-range consumers, with the
reintroduction of two luxury diesel coaches. “The Essex and London Aire, are for the
most discriminating buyers,” Sammut says. “They aren’t necessarily price driven
they just want what no one else has. They want the latest and the greatest and
63
they have discriminating taste. They want the leathers and the woodwork to be
something that you won’t find in other motorhomes.” While Newmar is reaching out
to those high-end buyers the majority of Newmar’s customers fall into the midrange category, with price and quality both playing a factor.
Comments: Newmar is a top-notch company with quality craftsmanship and
innovative designs, which gives them a 9.5 rating based on our research. Newmar’s
closest competitors according to Sammut, are Fleetwood, Monaco and Tiffin. What
sets Newmar apart is that they will accommodate special requests at almost every
price point. “Our manufacturing process allows us to do that. We build in volumes
of one,” says Sammut, meaning that the production line will have a high end diesel
followed by a fifth wheel and so on. “We are not a mass production shop; we are
basically a custom shop.”
This year, Newmar was very strong in the southeast region of the US, especially in
Florida but they are seeing some growth in the southwest as well. The company
expects to grow approximately 5% to 10% this year from its combined sales of
2,500 units in 2005. The most popular item in the product line last year was the
deluxe diesel pushers. The Scottsdale consistently remains the company’s most
popular Class A gas motorhome due to its economical pricing.
Sammut says that Newmar sits at a solid eight or nine for customer service and
customer satisfaction. “We are known for our service. We aren’t perfect, there’s
always room for improvement,” he says. “The industry has gotten so much better
as far as quality of product goes and the competition is much stiffer. Quality isn’t
enough to make you stand out anymore – customer service is the key differential
because not everyone can deliver that.”
New for Newmar is an exciting new product introduced at last year’s big show in
Louisville. It’s called the All-Star and boasts a family floor plan that can seat up to
eight, dine up to eight and sleep up to eight. The next version of the All-Star will
feature a toy hauler that will not only have a bedroom, a kitchen, and a living room
but also a full garage for two ATV’s, two dirt bikes or two golf carts. “This will be a
way for people to enjoy their hobby or off-time lifestyle with this unit and without
having to have a towable, all starting at about $250,000.”
The Newmar website, www.newmarcorp.com, has some good information
including warranty and service information and the online factory tour is definitely
worth taking the time to look at, although not the real thing, it is a nice substitute if
you don’t find yourself in Nappanee.
Notes:
64
Rexhall Industries, Inc.
46147 7th St W
Lancaster, CA 93534
Phone: 661-726-0565
www.rexhall.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
4
AA
AD
Rexhall
Roseair
AD
250K - 170K
8
5
AA
AG
Rexhall
Rexair
AD
169K - 80K
6
According to the company’s website, “They have been producing Class "A"
motorhomes for over seventeen years. Their commitment as a company has always
been to provide a product that emphasizes value. Rexhall's manufacturing
philosophy makes it possible for them to produce a product that offers the
customer high quality materials, component parts, and integrated systems. Rexhall
products stand apart in their safety, uniqueness and quality.
Rexhall is more of a "Vertically Integrated Manufacturer." By manufacturing
many of the component parts in-house, Rexhall realizes savings in the sense they
do not pay a premium to a "middle man" for many of their parts. This enables them
to utilize high quality materials and processes while controlling quality and
availability of each component. Most molded fiberglass components, driver’s dash,
upholstered items, cabinetry, counter tops, driver doors, front entry door and
exterior storage compartment doors are component parts manufactured "in-house"
by Rexhall.”
We spoke with Alan Morrison, a sales manager for Rexhall. He said that since they
sell factory direct, there’s really no region of the U.S. he would call stronger than
any other in terms of sales. Because of the safety and quality engineered into
Rexhall, the only company he would compare them to is Prevost, even though
Prevost is much more expensive. Alan says they sell about 40% diesel motorhomes
and about 60% gas. He credits the high build quality for repeat customers. Rexhall
motorhomes have few after sale problems for owners to deal with. And Alan says
used Rexhall’s are extremely popular; they sell very quickly.
Alan emphasized how safety is built into every Rexhall. They all have full unibody
construction with welds. He cited many examples of Rexhall owners who walked
away from bad accidents due to the safety features of the vehicles. The roofs are
fully molded, one piece fiberglass. The side walls are marine grade 20 ml gelcoat—
the same as you would find on a boat. Another construction feature is that the
wiring is put in after the coach is built. This means no scrapes or scuffs on the
finish, and the wiring is easily accessible. The dash panel is hinged, which also
means easy access. The tapered design of a Rexhall is aerodynamics at its best.
On the T Rex, both sides slide. Because of the design of the vehicle, no awnings are
necessary. And all slides and jacks on all Rexhall’s are hydraulic. Driver’s doors are
available, and almost every Rexhall owner takes advantage of that option.
65
In 2006 and 2007 models, compartment doors are café style. Other new items
include a 37’ gas motorhome with a toy box on the back. This model could also
have a sitting room with two doors rather than the toy box. New floor plans include
the options of two half baths, a walk in closet, and pantry.
Comments: The Company receives high marks for quality construction and
customer satisfaction based on my research. Many Rexhall owners were pleased
with the fit and finish of their coaches and felt the company gave you more
regarding standard features as compared to Fleetwood or Coachman, their closest
competitors. The resale value is average to above average based on my research.
Rexhall is a smaller company with emphasis on building Class A diesel and gas
motorhomes. I feel the company could do a better job in promoting their products
and their website could be a bit more consumer friendly. The company does offer
tours in the morning and if you live near the plant I would recommend taking a
tour. Rexhall is a good company with quality construction being their highest
priority, which leads to satisfied customers.
Notes:
66
Safari Motorcoaches (Monaco)
Coburg, OR 97408
Phone: 877-466-6226
www.safarimotorcoaches.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
5
AA
AD
Safair (Monaco)
Cheetah
AD
404K - 189K
7.5
6
P
AG
Safair (Monaco)
Simba
AD
140K - 105K
6.5
3
E
C
Safair (Monaco)
Ivory
AD
89K - 67K
6
Safari began building coaches in 1986 in Oregon. The goal was to make an
outstanding RV for good value. Safari soon became well-known and popular in the
RV world and in 2001 became a part of the Monaco Coach Corporation, also in
Oregon, and still strives to give the most coach for the money.
Safari motorcoaches stand out from the rest, especially its main competitors,
Winnebago and Fleetwood, due to the attention paid to fit and finish. “The
amenities we put in the homes, the quality and construction, are second to none,”
says Monaco VP Craig Wanichek. “Our diesel is built on its own chassis and all units
have 84” height and one-piece windshields. It’s all about the best value for the
dollar.”
Safari is popular in the northwest and southwest regions of the country, due in
large part to its location and expects to see a 10-15 percent growth this year.
Wanichek gives Safari a 10 across the board for customer service, customer
satisfaction and quality of product. “We have more people in service than most
have in their whole company,” he says. “For parts and service, Monaco's backend
support is second to none in the industry. We have three factory-owned service
centers across the United States, in Oregon, Indiana and Florida, and 24/7, 365
days a year technical support. Our superior service sets us apart.”
The Cheetah is Safari’s most popular Class A diesel, starting at $200,000 MSRP.
With a one-piece Panaview windshield and custom-built Roadmaster chassis that
has the power of a Caterpillar® C7 350 HP engine; the Cheetah combines luxury
with power for a smooth ride. Late for 2006 expect to see options like full slideouts
for the Cheetah models. The two-foot-deep full-wall slideout is configured with a
smaller second bedroom slide. The coach was first shown at the Family Motor
Coach Association (FMCA) convention in Pomona, Calif. Built on Monaco's 33,000pound GVWR proprietary Roadmaster raised-rail RR8R chassis, the 40-foot Cheetah
40SFD floor plan is powered by a 350-hp Caterpillar C7 diesel power plant. The fullwall slide contains a separate bedroom wardrobe and closet, refrigerator, pantry,
dinette and sofa. Simba, starting at $70,000 MSRP, is Safari’s most popular Class
A gas motorhome. Also with the one-piece Panaview windshield, the Simba offers a
lot of bang for the buck including ceiling height of 84" and 30" deep bedroom
slideouts. This year, Safari introduced its first Class C motorhome called, Ivory,
starting at $67,000. This model comes in a number of floor plans and is intended to
attract entry-level buyers.
67
Comments: Older Safari owners that I spoke with were not all that impressed with
the product, but since Monaco purchased the company in 2001 the product has
improved greatly. The sales staff at PPL Motorhomes, which only sells used RVs,
gave Safari a high score and felt the quality of construction was above average to
excellent on models that were three years old or newer. The resale value is average
to above average and dealers across the country gave Safari high marks as well. I
have looked at a number of new Safari products and was impressed with the
quality, workmanship and fit and finish. All in all, it is a good company that really
appeals to those that want more than just your basic RV unit but can’t afford the
really expensive units. The company says it appeals to the upper-end buyers but I
feel they appeal more to the mid-range to upper-end buyers.
Notes:
68
Tiffin Motorhomes, Inc.
105 2nd Street NW
Red Bay, AL 35582
Phone: 256-356-8661
www.tiffinmotorhomes.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
1
AA
AD
Tiffin
Allegro Bus
AG
380K - 175K
9.5
2
AA
AG
Tiffin
Allegro
AG
138K - 80K
8.5
Tiffin Motorhomes is truly a family run business. Started by Bob Tiffin in Red Bay,
Alabama – population 3200 – Tiffin runs the company with his three sons, Tim, Van
and Lex, all University of Alabama graduates. It wasn’t easy building an RV
manufacturing company in the northwest corner of Alabama, especially when most
of the industry is situated in Indiana, but Tiffin has solved this problem by
constantly staying ahead of the curve with innovations in design and technology
and a do-it-yourself attitude.
Once, twenty years ago, when a delayed shipment of windows caused the plant to
close down, Tiffin decided right then and there that wouldn’t happen again. So he
bought a local glass plant and turned it into his own window and windshield
manufacturing factory. He did the same for fiberglass and for all the woodwork.
Almost everything in a Tiffin Motorhome is made by company. That is why even if
you have one of the oldest models ever made, you can still find the parts you need.
That is what the company prides itself on – customer service. While Tiffin counts
Newmar and National as its main competitors, Director of Sales Jerry Williamson
says the attention paid to the customer sets Tiffin apart from the rest. “We are a
private company,” he says. “And upper management is accessible to the retail
customer. Bob Tiffin himself spends all day talking to retail owners. He is in touch
with the end user. We have an open door policy. To that end, in July we opened a
state-of-the-art service center. One of our taglines is ‘Just ask someone who owns
one’ and if you did they’d say no one in the industry takes care of us better. Service
is something we don’t just talk about, we do it.”
To this end, Tiffin recently built an RV park on the grounds where the customers
can stay when they do come and visit. They also send service crews out to all of
the SEC games and when they see a Tiffin motorhome they knock on the door and
ask if they need anything done to the vehicle – free of charge of course. Williamson
says this catches some people by surprise, but those who have been long-time
owners, know this is what to expect.
Along with listening to customers comes innovation. Tiffin is not only known for its
superb customer service but also for its advances in the industry. They use ¼”
glass for safer, quieter, more durable and energy efficient windows, much like the
windows used in building a home. Instead of bolting the steps to the well, Tiffin
welds the steps directly to the frame, making the units much sturdier and
eliminating the danger of soft or loose steps.
69
Tiffin has also led the market when it comes to storage, which is always at a
premium in a motorhome. Tiffin coaches have anywhere from 55-60 cabinets and
drawers, as opposed to most others with 30-40. In 1999, they introduced the first
full storage basement in the industry. They were also the first to introduce the
triple slide and are still the only manufacturer to offer a 30’ coach with a double
slide. The chassis is reinforced with additional steel cross-bracing for strength and
integrity and a safer more durable product.
Tiffin expects about a 5 to 10 percent growth for 2006 over the 2,600 units sold in
2005 and is strongest in the southeast and southwest, especially Texas because of
the proximity. The Tiffin customer is a mid-range customer with price and quality
both playing a role in the decision making.
The most popular gas model is the Allegro and the most popular diesel is the
Phaeton. Williamson says this has a lot to do with the price point. “Most everyone
enters the market at the $70-$100,000 range. These are our entry level models.”
Tiffin builds five different brands, covering the whole price structure of the market,
three diesel and two gas models.
While customer service is top of the list for Tiffin, Williamson says he would not rate
them a perfect 10. “For customer service effort, we get a ten but no one is perfect.
We try to give the best customer service but are always looking to improve.” As far
as customer satisfaction, he feels the same way. “There are always the few that we
can’t please but we keep trying. We don’t give up on anyone.” And when it comes
to quality of product Williamson says, “We give excellent value and excellent
product for our pricing. What you get is what you pay for, we do very well.”
Comments: The industry seems to agree that Tiffin excels in customer service and
satisfaction. They consistently rate top notch in surveys sent out by the RVDA. Last
year they received the Quality Circle Award (2005) and ranked tops in 17 out of
24 categories. I like the fact that the company is small enough to care but large
enough to provided excellent service. This year, Tiffin will introduce a front engine
diesel that will get somewhere over 11 mpg as opposed the average 6-7 mpg. They
are concentrating on expanding more into the diesel line as Williamson sees that is
the way the industry is heading. “We are always working on new things for our
motorhomes,” Williamson says. “The change in the industry is fast paced. Five
years ago, everyone had the same floor plans. Now, with the slideouts and the
quad-slideouts, it’s not like that anymore. There’s more you can do and there’s
more diversity between the manufacturers. It’s an exciting time.”
If there’s one thing Williamson could change about the company, it would be to
improve the marketing effort. “We don't boast on ourselves very much so we
probably need a little better job of getting the word out about what we do so well
and why we are so different.” But the word must be out because Tiffin can’t build
product fast enough to satisfy the dealers. They have been in an oversold position
for the past three years. They must be doing something right.
This is a solid company with a promising future and definitely worth checking out.
The company’s website has a lot of good information including brochure requests
70
and information on the Tiffin Owners Club. The friendly feel of the website is a good
example of the company’s customer first attitude.
Notes:
71
Travel Supreme
66149 SR 19
PO Box 610
Wakarusa, IN 46573
Phone: 574-862-4484
www.travelsupreme.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
4
P
AD
Travel Supreme
Travel Supreme
FW
575K - 220K
8
Travel Supreme began in 1989 as a manufacturer of fifth wheels. The company
began in an 870 sq. ft. building in Wakarusa, Indiana. Because of their success in
becoming the number one fifth wheel manufacturer in the country, Travel Supreme
branched out and in 1999 began manufacturing upscale, customized diesel
motorhomes. They now make both the fifth wheels and motorhomes in their
120,000 sq. ft. manufacturing plant.
What makes Travel Supreme stand out in the industry and keeps them popular in
all regions of the country is their level of customized options. “We specialize in
building special units,” says Ted Cook, Vice President of Operations. “We build our
own cabinets, for example, and the customer can specify custom cabinets or
change the layouts and we’ll build it for them. If they want an entertainment unit
instead of a storage unit, we’ll build it for them.”
Cook says the level of the fit and finish also sets Travel Supreme apart and also
sets them in the upscale recreational vehicle bracket with their competitors
Newmar, Monaco and Country Coach. King of the Road is considered competition
for Travel Supreme’s fifth wheel market.
Because they offer such a wide range of options, Cook says the one thing he would
change about the company is to do more marketing. “The number one thing we
hear from customers is ‘I didn’t realize you could do that!’ If you put all of our
options in a book it would be like 20 pages. People don’t realize all of our special
works.” Travel Supreme expects to yield a 5 percent growth this year over the
approximately 360 motorhomes and 360 fifth wheels sold this year. “We aren't
after a big gross sales number,” says Cook. “We are after building a specified unit
for a specified customer. If you are going to spend that money you want it built the
way you want it.”
In the past, Travel Supreme’s fifth wheels surpassed its motorhomes in sales
volume but that is no longer the case. Motorhomes have not only caught up with
fifth wheels but have surpassed them. “We are going after the upper end clientele.
They see what we can build and they want the best,” Cook says.
The company’s most popular motorhome is simply called the Travel Supreme but
it is not simple. Like all of Travel Supreme products, even their lower priced model
can be custom designed. “The Travel Supreme has the best value for its dollar. The
fact that you get the best for the dollar and can special build your cabinets, that’s
72
why people like it,” Cook says. “For the money, customers can get a lot of options
including cherry wood. It all goes back to the custom work that we do,” says Cook.
Comments: Travel Supreme rates high in customer service but Cook says there is
always room for improvement. He says that goes for customer satisfaction as well.
“We can all look at ourselves and improve,” he says. “We are always looking at how
we can better satisfy our customer. It’s ongoing and it’s adjusting to the clientele.”
As far as quality of product, Travel Supreme also rates high but Cook says they
don’t take anything for granted. “We are always looking at how we can improve our
product. When you feel you can’t improve, that’s when you start falling behind.”
Travel Supreme is known for its exotic woods and finishes. They offer choices like
cherry, maple, oak and walnut and even brush stained woods for the motorhomes
and in the fifth wheels you can choose glazed burnished maple or glazed spiced
hardwoods. “We offer a lot of options which gives us a certain niche and that’s the
customer we go after. We are a very customized built engineered company. Nobody
does it to the extent that we do,” says Cook.
The future is unlimited for Travel Supreme. “Where does your imagination stop?”
asks Cook. If you have it in your house more than likely I can put it on wheels. We
do a lot of units with 52 inch TVs, a lot with three surround sounds - two in the
coach and one outside - granite floors and countertops. Whatever you can imagine,
the future will hold.” Keep an eye out for Travel Supreme’s virtual factory tour on
their website it is a great source of information.
Notes:
73
Triple E Recreation Vehicles
Box 1230
Winkler, Manitoba, Canada
R6W 4C4
Phone 204-325-4361
www.tripleerv.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
1
E
AD
Triple E
Empress Elite
TT
258K - 150K
8.5
2
P
AG
Triple E
Embassy
TT
149K - 80K
9
2
P
C
Triple E
Regancy
TT
92K - 62K
8.5
Triple E Recreation Vehicles started out 41 years ago with a little 13-foot travel
trailer. Today, the company that is located in Winkler, Manitoba Canada not only
makes towables but Class A diesels, Class A gas motorhomes and Class C
motorhomes. From small things, big things one day come. The plant in Winkler is
highly integrated meaning that most of the parts and fit and finish are made on site
to Triple E’s exact specifications. In addition to the production line, the factory
includes a welding shop, paint shop, fiberglass and mold shop, sewing department,
and cabinet manufacturing department.
Because of their location in the prairies
of Canada, Triple E makes sure their RVs
are built to sustain harsh climates and
very cold weather. The Empress and
Commander Class A motorhomes are
fully insulated and include thermal pane
windows and heated and insulated
holding and water tanks. The Class C
motorhomes and Touring Edition fifth wheels offer options that will make them
weather-proof and able to be used in the coldest months. Triple E is currently the
only Canadian owned RV manufacturer building Class "A" motorhomes.
Ryan Elias, Marketing Coordinator for Triple E, says that it is the quality of the
vehicles that makes Triple E motorcoaches and towables stand out. “We promote
our quality and craftsmanship which is second to none,” he says. “Our commitment
to quality and customer service is also second to none.”
For this reason, the Triple E customer tends to be a mid-range customer – one who
is looking for quality and a value-added price. This customer also tends to become
a loyal Triple E customer once they buy their first RV. “We see a lot of repeat
buyers, three, four and five time buyers,” says Elias. “We have top quality
customer service and we think we are the best in terms of quality and customer
satisfaction. And it shows with our repeat business.” The most popular Triple E
coaches are the flagship Empress-Elite Class A diesel, the Class A gas
Commander and the Class C Regency.
74
Comments: While the majority of Triple E customers are located in Western
Canada, the company has a dealer network in the United States and is continuing
to add more and more U.S. dealers. On the Triple E website, www.tripleerv.com,
you can download adobe brochures about each product, which include floor plan
options and specifications. There is a dealer locater as well as a rental locater, in
case you want to try out a Triple E on a trip before buying one. Please note the
rental agents for now are only in Canada. However, you can always test drive a
Triple E at the dealer.
Triple E earns high marks for quality construction and customer satisfaction is
above average. Most people have never heard of Triple E and this is a problem for
the company in our opinion. They need to do a better job getting the word out here
in the states. Triple E customers are pleased with their purchases overall and feel
the workmanship inside and out is better than most other companies. They
received high marks for the RV dealers I spoke with. Resale value is also average to
above average based on our research. Triple E is a quality company with a bright
future.
Notes:
75
Western Recreation Vehicles
P.O. Box 9547
Yakima, Washington 98909
Phone: 800-777-4133
www.wrv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
3
AA
AD
Western RV
Alpine coach apex
FW
330K - 230K
8.5
Western Recreation Vehicles, Inc. was founded in April of 1971 by Bill and Suzanne
Doyle and continues today as a family owned business. After 22 years of sound
leadership, Bill Doyle retired as President of WRV. On that date, Ron Doyle was
named
company
President.
Bill
is
Chairman of the Board and Suzanne
continues as company Secretary.
Western RV is a national manufacturer of
motorized and towable recreation vehicles
located in Yakima, Washington. Corporate
and production facilities extend to over 57
acres and surpass over 400,000 square
feet under one roof. The company
currently manufactures Alpenlite fifth-wheels, travel trailers and truck campers as
well as Alpine Coach, a premier diesel motor coach. Western sells best in the
southwest and northwest regions of the US followed by the rocky mountain region,
southeast, northeast and Midwest. It predicts a strong growth for 2006 of 10-15
percent.
Its closest competitors in the diesel category are Monaco and Country Coach.
Marketing Assistant Dave Woodall feels it is Western’s “heritage of technical
innovation and engineering excellence” that sets them apart.
Western’s most popular diesel coach is the Alpine Coach Apex, MSRP $396,508 to
$405,596. The Apex is the epitome of luxury from Western RV. It takes the basis of
the Apex Limited and goes a step further. It takes the Peak Chassis and Cummins
8.9 liter, 400 bhp ISL motor and makes standard the LCD Flat-Screen HDTV,
Kingdome Satellite TV, Keyless Entry plus the patented SmartBed Storage System.
Western RV has taken the basic frame rail design and improved it by adding
additional supports which are bolted on and not welded to strengthen the overall
frame. This provides a comfortable ride without the squeaks and rattles once
associated with a basic frame rail design. The Alpine Coach Limited Series, designs
its own custom and in-house manufactured Peak Chassis. It continues to grab the
attention of both seasoned and novice motor coach enthusiasts. Its superb handling
and road manners are accented by high quality living areas in an expanded offering
of 2005 floor plans. In a relatively short period of time, WRV has become one of the
top producers in the U. S. of Class “A” motorhomes, (per Statistical Surveys, Inc.,
June 2004) while manufacturing exclusively diesel motor coaches. Western RV’s
76
website at www.wrv.com/html/peak_about.html is a good place to visit if
you’re interested in learning more about their custom chassis system.
Apex's patent pending SmartBed Storage System is a quantum leap forward in the
design of motor coach storage space...and an Apex exclusive! The four SmartBeds,
each are independently operated by an electro-hydraulic mechanism, enabling the
entire storage bay to glide in and out at the touch of a button! No more kneeling in
the dirt, straining your back or banging your head on extended slide rooms when
handling your cargo.
Comments: In many ways Western RV is a model company in the recreational
vehicle industry. Its 35-year commitment to quality and customer satisfaction is a
company tradition. The company has high marks in customer satisfaction, quality
construction and resale value. The dealers also give Western RV high marks.
Woodall says when it comes to customer service and satisfaction he rates Western
a “10.” “Nobody's perfect but we go the extra mile when it comes to making sure
our owners are taken care of. Recently, one of our owners called with a problem
that had disabled his coach. It was after hours, the Factory Service Center had
already closed, and our Vice President of Marketing ended up with the call. He
began to patiently walk the customer through a series of steps in an attempt to
alleviate the problem. Soon, our CFO was in the room offering his support, and
before you knew it, our CEO, was personally involved with fixing the problem. You
don’t see that much anymore.” Woodall remarked.
The company has a good handle on quality control issues and, in our book, is a
worthy company if you’re after a quality built RV at affordable prices. The
company’s website is loaded with good information and construction information as
well.
Notes:
77
Winnebago Industries
605 W. Crystal Lake Road
PO Box 152
Phone: 641-585-3535
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
2
AA
AD
Winnebago
Journey
AG
279K - 150K
9
1
AA
AG
Winnebago
Adventurer
AG
168K - 77K
9
4
AA
C
Winnebago
Outlook
AG
87K - 60K
6.5
Winnebago Industries is one of the oldest and most well-known names in the
recreational vehicle industry. The company, headquartered in Forest City, Iowa
manufactures motorhomes and self-contained RVs for leisure and outdoor
recreational use. The company was started in 1958 when John K. Hanson convinced
a California company to open a travel trailer factory in the then economically
depressed rural area of Forest City. Soon after, the factory was purchased by five
Forest City residents and Hanson became its president. The name Winnebago came
into use in 1960.
At that time, the company was primarily manufacturing travel trailers and furniture
and accessories for these trailers. By constantly updating, they developed
innovative products such as a wall construction process called Thermo-Panel® that
provides a strong, lightweight, insulated sidewall. This is still a Winnebago
exclusive.
In 1966, Winnebago built its first motorhome. It was a 19-foot model that had
everything a family needed for cross-country adventure. Through use of the
assembly line and other manufacturing innovations in the motorhome industry,
Winnebago Industries could produce a motorhome that sold for half the price of
competitors’ models.
The company’s growth continued through the 1970s and 1980s and in 1986 was
the first RV manufacturer to celebrate 20 years of production and to hit the
200,000 motorhomes produced mark. 1986 also marked the year the company
made the Top Ten list for innovation. Today Winnebago Industries operates the
largest RV production facility in the world and makes all of its parts and accessories
itself, increasing their availability. As they say on the website, “Dies and molds are
kept on hand. So, if you need a holding tank 10 years from now, you can get one.
The tank was made by us, not by someone else who has long since gone out of
business or shifted production.”
Winnebago also prides itself on its rigorous testing. A state-of-the-art, 40,000square-foot testing facility was completed in 1989. The computerized road
simulator (nicknamed "The Shaker") and the half-mile test track can simulate the
effects of years of normal driving in just a few days. Components are checked
under hot, cold, wet and dry conditions and every Winnebago Industries
78
motorhome goes through a high-pressure water tunnel and is checked for leaks
before shipping.
Winnebago sells strongest in the warm weather regions of the United States, the
southwest and the southeast. Fleetwood, Monaco and Thor are its closest
competitors. According to Public Relations Specialist Kelly Harms, Winnebago
stands out because it focuses strictly on motorhomes, both Class A and C. “We
have a great brand name that sets us apart from our competitors,” she says.
Harms says Winnebago rates high in both customer service and customer
satisfaction.
The most popular Class A gas motorhome is the Winnebago Adventurer starting at
$136,248 MSRP. On the website, Winnebago says it is the industry’s best-selling
motorhome. Winnebago’s best selling diesel motorhome is the Journey and the
most popular Class C is the Outlook starting at $60,193 MSRP. New for 2006 the
Outlook offers stylized aluminum wheels, decorative glass doors in the living area,
a raised-wood panel refrigerator, and upgraded lighting. All are available with the
deluxe package.
Comments: Winnebago has long been a respected name in the industry. Its
customers are mid-range, looking for quality and concerned about price. The
company continues to keep this in mind when upgrading and updating the product.
After interviewing a number of Winnebago owners it became clear that many were
happy with their purchase, and a few were not. Winnebago received the Quality
Circle Award from RVDA in 2005. The dealers I spoke with were impressed with the
way Winnebago handles customer service and warranty claims.
Customer satisfaction is very high and quality construction is above average to
excellent. The resale value is average to above average based on our research. All
in all it is a great company that has a good reputation within the industry. What
does the future hold for Winnebago? Harms says we can look for more amenities
and features in Winnebago products. There will be better use of space and an
emphasis on fuel economy. “Features people want in the home, they want in their
RVs,” she says. “Functionality, ease of use, livability, luxury as well as quality are
all things people look for in a Winnebago.”
Notes:
79
AD
AD
AD
AD
AD
AD
AD
P
P
P
P
P
P
P
AA
AA
AA
AA
AA
AA
AA
AA
E
E
E
E
E
E
E
1
2
3
4
5
6
7
8
1
2
3
4
5
6
7
80
AD
AD
AD
AD
AD
AD
AD
AD
AD
AD
AD
AD
AD
AD
AD
Type
Class
R
1
2
3
4
5
6
7
Triple E
Fleetwood
Damon (Thor)
Georgie Boy
Itasca
Gulf Stream
Sportscoach
Tiffin
Winnebago
Western RV
Rexhall
Safair (Monaco)
King of the Road
Alfa Leisure
Airstream (Thor)
Foretravel
Newmar
Country Coach
Travel Supreme
Beaver (Monaco)
Monaco
Holiday Rambler
Manufacturer
Empress Elite
Discovery
Tuscany
Cruise Master
Horizon
Crescendo
Cross Country
Allegro Bus
Journey
Alpine coach apex
Roseair
Cheetah
Genesis
See Ya
Land Yacht LX
Phenix
Dutch Star
Inspire 360
Travel Supreme
Marquis
Dynasty
Endeavor
Popular Model
TT
AG
AD
AG
AG
TT
TT
AG
AG
FW
AD
AD
FW
FW
TT
AD
AD
AD
FW
AD
AD
AD
SC
258K - 150K
259K - 155K
220K - 140K
205K - 187K
289K - 155K
258K - 157K
260K - 150K
380K - 175K
279K - 150K
330K - 230K
250K - 170K
404K - 189K
350K - 320K
280K - 175K
325K - 235K
680K - 376K
515K - 200K
750K - 230K
575K - 220K
590K - 210K
680K - 160K
490K -145K
Price Range
20
19
19
18
18
17
16
24
23
22
21
20
18
17
16
24
24
23
22
21
19
18
C
21
21
20
19
19
18
17
23
22
22
21
20
18
18
16
24
23
21
20
19
20
18
CS
24
22
21
21
20
19
18
25
25
23
21
20
21
20
20
25
25
21
20
19
18
17
DR
Detailed Rating Chart for Class A Diesel Motorhomes
20
20
19
18
17
17
16
23
21
21
20
19
18
17
16
24
23
21
20
20
19
17
RV
85
82
79
76
74
71
67
95
91
88
83
79
75
72
68
97
95
86
82
79
76
70
Points
8.5
8
7.5
7
6.5
6
5.5
9.5
9
8.5
8
7.5
7
6.5
6
Rating
10
9.5
8.5
8
7.5
7
6
AA
E
E
E
E
E
E
1
2
3
4
5
6
AA
2
AA
AA
1
7
P
7
6
P
6
AA
P
5
5
P
4
AA
P
3
4
P
2
AA
P
1
3
Class
R
81
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
AG
Type
Forest River
R-Vision (Monaco)
Mandalay (Thor)
Gulf Stream
Damon (Thor)
Georgie Boy
Coachmen RV
Four Winds (Thor)
Rexhall
Fleetwood
Itasca
Tiffin
Winnebago
Airstream (Thor)
Safair (Monaco)
Holliday Rambler
National RV
Monaco
Triple E
Newmar
Manufacturer
Georgetown
Trail Aire
Presidio
Sun Voyager
Daybreak
Landau
Aurora
Hurricane
Rexair
Bounder
Suncruiser
Allegro
Adventurer
Land Yacht
Simba
Admiral SE
See Breeze
Diplomat
Embassy
Scottsdale
Popular Model
TT
TT
TT
TT
AG
AG
TT
C
AD
AG
AG
AG
AG
TT
AD
AD
AG
AD
TT
AD
SC
100K - 67K
120K - 65K
140K - 67K
133K - 68K
130K - 69K
122K - 81K
159K - 75K
120K - 70K
169k - 80K
147K - 70K
167K - 88K
138K - 80K
168K - 77K
125K - 103K
140K - 105K
145K - 90K
146K - 99K
146K - 87K
149K - 80K
205K - 113K
Price Range
14
17
18
19
20
21
15
16
17
19
20
20
22
18
19
20
21
22
22
24
C
15
17
17
18
19
21
16
16
18
18
20
21
22
17
19
19
21
22
23
23
CS
15
16
17
18
20
23
16
16
18
19
22
25
25
17
18
19
19
20
24
25
DR
Detailed Rating Chart for Class A Gas Motorhomes
15
16
16
17
18
21
16
16
17
19
20
21
22
16
17
18
20
21
21
23
RV
59
66
68
72
77
86
63
64
70
75
82
87
91
68
73
76
81
85
90
95
Points
4.5
5.5
6
6.5
7
8.5
5
5.5
6
7
8
8.5
9
6
6.5
7
7.5
8.5
9
9.5
Rating
RV Companies not featured in this chapter but included in both rating charts above:
Alfa Leisure
Coachmen
Forest River
Four Winds
Georgie Boy
Gulf Stream
Mandalay
National RV
R-Vision
Sportscoach
(No Article but included in rating guide based on our research)
(See Chapter 9)
(See Chapter 9)
(See Chapter 9)
(See Coachmen RV Chapter 9)
(See Chapter 9)
(See Thor Industries Chapter 9)
(See Monaco)
(See Coachmen RV Chapter 9)
Note: Conversion buses not featured or rated in this guide.
See Chapter 2 for detailed information regarding rating parameters and
understanding the chart.
82
Class C Motorhomes
Chapter 9
Class C Motorhomes
Price Range: $49,000 to $380,000
Class
C
motorhomes
are
sometimes referred to as minimotorhomes, which are scaleddown versions of Class A
motorhomes. They range in
weight from 10,000 to 15,000
pounds and stretch from 20 feet
to 35 feet in length. Class C
motorhomes
are
generally
constructed on a van chassis.
2007 Jayco Seneca
The driver compartment is
similar to a van, with a large box in the back. Class C motorhomes are usually
equipped will a sleeping bunk above the cab, in addition to a bedroom in the rear of
the unit. Like Class A motorhomes, many Class C units feature a slideout to quickly
extend the motorhomes living space. Class C units usually provide cooking
facilities, a refrigerator, heating, air conditioning, a self-contained toilet, water
tanks (fresh water, grey water, black water), faucets, sinks, a LP (propane) gas
supply, a separate 100-125 volt electrical system, and a full array of appliances and
entertainment features.
Class C motorhomes can sleep up to ten people depending on the model and in our
opinion is best suited for large families as compared to a class A. Class C
motorhomes are built on cutaway chassis with a manufactured cab that has driver
and passenger doors. Those that have driven a Class C comment on how it feels
more car like than a Class A because the full width of the coach is behind them.
Overall sales remain steady in this category and many manufacturers are producing
Class C motorhomes with diesel engines. They cost a bit more but many RV buyers
feel it’s worth the trade off with high gas prices which are probably not going down
any time soon. Regarding gas Class C motorhomes many manufacturers are trying
to develop lighter materials to improve gas mileage.
manufacturers in future publications.
83
Class C Motorhomes
To learn more about how we arrived at our conclusions and ratings please review
chapter 2 of this book. It is our hope that the information contained in this chapter
will help you make informed decisions regarding Class C motorhomes with fair and
balanced information that has been compiled over a number of years.
84
Class C Motorhomes
Bigfoot Industries
4114 Crozier Road
Armstrong, B.C. Canada V0E 1B6
Phone: 250-546-2177
www.bigfootrv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
3
AA
C
Bigfoot
3000 Series 29SL
TT
89K - 72K
7
Bigfoot industries located in Armstrong, British Columbia, Canada; has been
building quality RVs for 27 years. Specializing in Class C and travel trailers, Bigfoot
sells strong in the northwest and rocky mountain regions due to its location but has
a strong dealer network throughout the United States and Canada. Bigfoot
continues to grow, estimating a 5 to 10 percent growth this year, due in part to the
new floor plans set to debut in June or July with more new floor plans to come.
The company is always on the cutting edge of manufacturing RVs that are useable
in all-weather. Marketing Director Wolf Ernst says, “This is one aspect that sets
Bigfoot apart from other Class C and travel trailer manufacturers”. Also, the fact
that Bigfoot is not a mass producer, they make fewer so each is given attention to
detail. “We specialize in high quality vehicles for all-season use,” Ernst says. “They
are made from fiberglass and most are winterized for four season use. People also
use our RVs for skiing, hunting, and fall and winter trips.”
Bigfoot’s most popular Class C motorhome is the 30MH29SL in the 3000 series.
Ernst says it is due to its layout which is practical and functional. As for travel
trailers, the 25B21FB in the 2500 series is the biggest seller, again according to
Ernst, because it is well-designed, well laid out and there is a lot of storage.
Because they are so specialized, the Bigfoot customer is looking for something
specific and is therefore not generally an entry-level customer. Most of the Bigfoot
customers are looking for quality and style as the number one reason for
purchasing. According to Ernst, their closest competitor is Northwood
Manufacturing, (Arctic Fox).
As far as customer service, Ernst says the letters and email testimonials he
receives tell the tale. “We have numerous letters and postcards from people who
are very happy with our service. We have customer testimonials from Bigfoot
owners who say we go above the call of duty with our attention to detail. People
have written letters to RV Times [a Canadian RV publication] saying ‘We went to
Bigfoot and they really looked after us’.” For the future, Bigfoot is prototyping a
new travel trailer with new floor plans and slideouts for the 3000 series. Bigfoot is
looking to have a very good year.
85
Class C Motorhomes
Comments: Bigfoot Industries is a small company as mentioned above, which
gives them the ability to focus on quality control to produce the best products
possible. Their travel trailers, for example, are constructed from two-piece molded
fiberglass and insulated using a 1 1/2" high-density polystyrene insulation. Another
feature is their high quality designer fabrics decorating the interiors. All models
feature large, radius corner windows that create a feeling of spaciousness, and
provide you with an unobstructed view of the great outdoors. Bigfoot's unique twopiece construction and excellent aerodynamics will allow you to tow them with
ease.
The company’s website is informative and lists dealers to contact in your area. Here
is a testimony form a Bigfoot owner that sums up this company, “We bought a
2004 Bigfoot 21' travel trailer and have never regretted it. The trailer is everything
we expected, and the quality of construction is superior. I have had no warranty
claims. The only damage has been one screw pulled out that secured a window
shade, which I replaced myself. I'd buy another Bigfoot in a minute.” The resale
value is great based on our research. The company stands behind their products
and works closely with their dealers to ensure warranty issues are taken care of in
a timely manner.
Notes:
86
Class C Motorhomes
Born Free Motorcoach
Dodgen Industries Inc.
Highway 169 North
Humboldt, IA 50548
Phone: 866-267-6373
www.bornfreemotorcoach.com
R
1
Class
AA
Type
C
Manufacturer
Born Free
Popular Model
22' built for two
SC
C
Price Range
85K - 68K
Rating
8.5
When you see a Born Free Motor coach cruising down the road you notice it. Born
Free’s unique design makes it stand out among the other Class C’s on the market.
The company only builds 250 coaches a year going after that niche customer that
wants something unique that performs well and is of high quality inside and out.
Born Free is one of the older companies in the business today, manufacturing Class
C motor coaches for 38 years and gaining a reputation as one of the best in the
business along the way. “We are known for three things – quality, safety and
drivability,” says Phil Overby, Vice President of Sales and Marketing. “We have two
inch steel roll bars throughout our coaches, the insides are built with real wood, not
pressed woods and we have an all fiberglass body with a lifetime warranty on the
fiberglass. Our shape is different and we have won awards for drivability. Our
design is unique and our company is unique.”
These are the factors that set Born Free apart from its competitors Coachhouse,
Dynacorp and Lazy Daze. Also, it has a unique customer base. Building and selling
only 250 coaches a year, the clientele clearly knows what it wants. They have done
their homework and want the specialty niche that is Born Free. “Our pricing starts
at $75,000-$150,000. Most people who are looking at lower end coaches are
paying $25,000. We get more high-end Rvers,” says Overby. “Typically our
customers have done their research and know what they want. They’ve talked to
other Born Free customers and know what we have to offer them. They come in
and say, ‘If it drives as well as I’ve heard it does, I’ll buy it’.”
Born Free’s most popular coach is the 22-foot Built for Two. It’s perfect for the
single person or couple to travel comfortably and is fuel efficient and easy to
handle. The Built for Two starts at $70,805. Overby says the popularity is due to
its size, the fact that it’s a step up from a Class B, and it’s more convenient. “The
floor plan is ready to go, and you don’t have to move things to make a room here
and there like in a Class B, yet it’s still a small coach”, he says.
As far as service, satisfaction and quality go, Overby considers Born Free a 10.
According John N. Dodgen, Chairman and President, in a letter on the company
website, “Over 96% of our customers indicated they would recommend a Born Free
Motorcoach to others. Born Free has consistently performed well in independent RV
ratings and reviews as well.”
87
Class C Motorhomes
Comments: This is a unique company building only 200 to 300 units per year. No
doubt they will impress even the most discriminating buyers. If you plan to use
your RV a lot and only the best will do then check out Born Free and their product
lineup. All of the customers and dealers we interviewed were impressed with the
quality of the product and customer service is a priority for the company. The only
downside is that the cost factor is high. Their business model is not based on
volume but on building the best product possible. Coming up for Born Free is a
newly introduced 32 foot motorhome. It is still a Class C but it is for people who
want more space. “It’s designed for people who are coming out of Class A’s but still
want quality,” Overby says. “It has a full walk-around queen bed, central vacuum
cleaner and a lot of space.” The company’s website is chock full of pertinent
information and customer testimonials. It appears that Born Free has a loyal
following and they intend to keep it that way.
Notes:
88
Class C Motorhomes
Coach House, Inc
3480 Technology Drive
Nokomis, FL 34275
Phone: 800-235-0984
www.coachhouserv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
1
P
C
Coach House
C-272
C
155K - 110K
9
Coach House Inc. has carved out a niche in the RV marketplace. Its one-piece
fiberglass body is unique in the industry. No seams mean no leaks, fewer repairs
and a more peaceful driving experience. “Our one-piece fiberglass body makes us
absolutely unique. Every other RV is built multi-piece. We are the only ones who
aren’t,” says Steve Gerzeny, Coach House VP. “What you get is a vehicle that is
quieter driving down the road. With no seams it is unleakable and as far as
integrity of the motorhome, it will last forever. There are no seams that can fail.”
For this reason, Gerzeny rates Coach House’s quality of product a 10. “We use the
best of everything inside our motorhomes – the best appliances, the best cabinet
materials. We choose the best vendors and shave no expense at all. We always try
to find the unique and special.” Another reason for the popularity of Coach House is
that what is considered an option in many other motorhomes comes standard in a
Coach House. “Most items are standard. We have very few options. We don’t option
people to death,” says Gerzeny. The average Coach House customer is high end,
with quality and style being the most important aspect of the decision-making
process. “Often our customer is a downsizer who is coming out of a Marathon or
Country Coach and want something smaller but don’t want to forego luxury. We
also deal with the entry-level buyer who has the resources and wherewithal and
has done his homework” says Gerzeny.
Coach House motorhomes are used for a lot more than camping. Gerzeny says his
coaches are used for tailgating, offices, showrooms. “We had a customer who
represented a high-end clothing line and wanted to be represented by a high-end
motor line to showcase his product.” Coach House sales are strongest in the
southeast and expect an overall growth of 2-5 percent this year. And while the
product is unique, the main competitors for the company are Dynamax and Born
Free.
The most popular Coach House model is the Class C-272 double slide 27 with a
MSRP of $153,000. This model has a permanent bed in the back so buyers don’t
have to fuss when it’s time to go to sleep. Taken from Coach House website, “Not
too big, not too small: That's the Coach House® Platinum™, the best-looking
motorhome in its class. Spacious enough to contain all the amenities of home —
with a full 6 feet, 3 inches of headroom — yet small enough to give any driver
confidence behind the wheel.”
89
Class C Motorhomes
Comments: Based on my research the company receives high marks in all
categories; construction, customer satisfaction, dealer ratings and resale value.
Last year Coach House sold approximately 200 units, about one per working day,
Gerzeny says. Coach House is obviously a small company appealing to
discriminating buyers who want the best the industry has to offer. The company’s
products appeal to couples who have had a much larger Class A or C motorhome
and are tired of handling the "big rig”. They want something they can tour in, but
also want the luxuries they had in a larger Class A or C. In some cases the woman
will now become the primary driver. This also appeals to a single person who has
lost a spouse and no longer needs the room in a larger motorhome. I give Coach
House a 9 point rating and for those of you wanting an upper-end class C that is
not too big then you owe it to yourself to check out this company.
Notes:
90
Class C Motorhomes
Coachmen RV (Coachmen Industries Inc.)
P.O. Box 30
Middlebury, IN 46540
Phone: 574-825-5821
www.coachmenrv.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
7
AA
AG
Coachmen RV
Aurora
TT
159K - 75K
5
5
E
C
Coachmen RV
Freelander
TT
98K - 52K
5
While attending a recent RV show I was impressed with Coachmen RV, in particular
Georgie Boy and Sporstcoach. Coachmen, is one of the nation's leading full-line
manufacturers of recreation vehicles and modular construction. The company also
has a housing division called the, “Housing and Building Systems Group”, which is
America's leading producer of modular homes. Recreation vehicles are
manufactured under Coachmen Recreation Vehicles, LLC, Sportscoach RV, Georgie
Boy Manufacturing, LLC and Viking Recreation Vehicles, LLC
brand names.
Coachmen produces; Class A motorhomes, Class C "mini" motorhomes, travel
trailers, fifth wheel trailers and folding camping trailers.
In 1964, Coachmen Industries was founded by three brothers: Tom, Keith and
Claude Corson. The Corson brothers built the company on principles such as:
•
•
•
•
"Practice the Golden Rule"
"Our Word is our Bond"
"Business goes where it is invited and stays where it is well cared for"
"Dedicated to the enrichment of your life"
By staying committed to these principles, Coachmen has grown to become one of
the largest full–line manufacturers of RVs in the world. The Corson brothers started
Coachmen Industries, Inc. in a 5,000 square foot plant in downtown Middlebury,
Indiana. First year production included 12 travel trailers, a single truck camper and
80 truck caps. Since that time Coachmen Companies have produced nearly 600,000
recreation vehicles of all sizes and types.
I recently spoke with Bruce Barone, Marketing Analyst. Bruce says that the southeast (especially Florida and Georgia) and the Midwest are Coachmen’s strongest
regions. The company sold just fewer than 14,000 units last year. Travel trailers
are the top category in terms of units sold. All the big manufacturers are in
competition with Coachmen, because of their extensive product line. Fleetwood and
Winnebago would be the top competitors. Coachmen buyers range from mid-level
to upper range, depending on the product. The customers that buy the diesel
motorhomes from Sportscoach are definitely more interested in style and quality
than anything else.
Coachmen, is built on family values. Dealers are treated like family. Loyalty is a big
part of the relationship, and it goes both ways. Some dealers have been with
Coachmen for 40 years. Many have been with the company for 20 or 30. Bruce
91
Class C Motorhomes
says that Coachmen always tries to do what’s right, no matter what. The fact that
Coachmen isn’t as big as some of its competitors is an advantage to the consumer.
Coachmen can give the time and attention to customers, and respond quickly to
changes they ask for. Coachmen recently was ranked #2 in the industry for
customer service. The Cross Country Special Edition is the company’s most
popular diesel motorhome. The Mirada is an entry level Class A motorhome that is
their best seller. In the Class C division, the Freelander tops the list.
In July of 2006, a new product was released: the Wyoming. Also new this year is
more standard features on their models. Coachmen was able to do this and still
hold prices steady. New floor plans and other re-designs round out what’s coming
up.
Comments: Based on a recent article by Indy Star, “Coachmen on the Road to
Recovery.” “You know things aren’t so great at a company when its focus is
something called an “intensive recovery plan,” states Daniel Lee in the May 29
edition of the Indianapolis Star. That’s the name of the major initiative these days
at Coachmen Industries Inc. The Elkhart, Ind., company, which makes recreation
vehicles and homes, racked up $26.4 million in losses in 2005 as its revenue fell
12.5% from the year before. Last year was so bad, Lee points out, that the
company’s chairman and chief executive, Claire Skinner, did not receive a
performance bonus for the first time since 2001. “The intensive recovery plan is
focused around reshaping Coachmen to be a much more solid performer when
times are good but to still remain profitable when markets are soft,” said Jeff
Tryka, Coachmen’s director of investor relations.
On a positive note we do like Coachmen as a whole. We are hopeful they will be
able to turn things around and once they do we are sure they will be a stronger
company because of it. We give Coachmen an average rating overall. Customer
service on a whole was average to above average. Many were pleased with their
purchase but I did receive some negative feedback. The company is appealing to
entry-level to mid-range buyers, price being a big consideration. We do like Georgie
Boy and feel you get a lot of coach for the money. For those of you that are on a
limited budget but want a decent coach, take a look at Georgie Boy. Coachmen has
a wide range of products and an extensive dealer network. Resale values are poor
to average based on our research.
Notes:
92
Class C Motorhomes
Dynamax Corporation
2745 Northland Dr.
P.O. Box 1948
Elkhart, IN 46515
Phone: 888-295-7859
www.dynamaxcorp.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
4
P
C
Dynamax
ISATA E-Series
C
380K - 75K
7
If you are looking for a mean looking machine then Dynamax may have what
you’re looking for. We spoke with Bob Reda, the NE Region Sales manager for
Dynamax. Reda thinks Dynamax distinguishes itself from the rest by blazing new
trails in terms of design, and using only the finest
materials and craftsmanship. He also credits the
management team with a strong vision. He feels
their leadership is the key to Dynamax’s success.
Reda feels the only other company that comes
close to Dynamax is Coach House. One of the
reasons he thinks the Dynamax product is so
different from others is that their Class C motorhomes are professional driving
machines. Because of the platforms they are built on, and because of the advanced
aerodynamics, no other motorhome drives like a Dynamax.
Reda believes the SE is their strongest regarding sales volume although Dynamax
isn’t focused on producing large numbers of RVs. Dynamax buyers are interested in
upscale, high quality products. The Dynaquest is their most popular Class C diesel
motorhome. It is available from 26’ to 35’, and ranges in price from $185,000 to
$235,000. Dynamax customers tend to be very satisfied, since the company will
pull out all the stops to make sure they are. Also, because Dynamax is a small
company, it is easy for a customer to get issues resolved without having to make
numerous calls.
Comments: Dynamax has a unique look and feel that sets it’s self apart from their
competitors. When touring a recent RV show my 15 year old son said, “Now, that’s
a cool looking ride,” when he first saw the Dynamax product. The company
received high marks from the RV dealers we spoke with and rated well in the areas
of quality construction and customer satisfaction.
The company introduced toy haulers to their line-up for 2006 and for the first six
months of 2005, product shipments were up 136 percent. According to the
company, customer inquiries were up 236 percent for the year. We like this
company and if you’re considering an upper-end Class C motorhome be sure to
check Dynamax out.
Notes:
93
Class C Motorhomes
Forest River
55470 CR 1
PO Box 3030
Elkhart, IN 46515
Phone: 574-389-4616
www.forestriverinc.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
6
E
AG
Forest River
Georgetown
TT
100K - 67K
4.5
6
E
C
Forest River
Sunseeker LE
TT
80K - 58K
4.5
Forest River was founded in 1996 by Peter Liegl and is headquartered in Elkhart,
Indiana. They have grown considerably in the last few years to include production
facilities throughout the mid-west and on the west coast. In addition to
manufacturing recreation vehicles, Forest River Incorporated also has a marine
division which includes Odyssey and South Bay motorboats; a bus line that consists
of Elkhart Coach, Glaval Bus and Starcraft Bus; a commercial division whose
subsidiaries include Rockport and Workport trucks and Premier Structures as well
as a manufactured housing division with Sterling Homes and Hart Housing.
Forest River declined to give us an interview therefore we can not include their
most popular models in this article. It seems when we asked dealers and
manufacturer’s who they felt was one of their main competitors; many would point
to Forest River. The company’s sales numbers are impressive and they do have a
large market share.
When talking with dealers and RV owners we found that Forest River was average
in quality construction and customer service. In our housing publications we found
large companies typically produced affordable homes with a lot of nice amenities
but rated average overall in the area of construction and average to below average
in customer service. Small to midsize companies, in our opinion, usually have a
better handle on customer service and quality control issues. The downside with
small to midsize companies is they typically don’t have the price advantage as
larger companies do. Many consumers are driven by price, which gives large
companies like Forest River an edge.
The company’s product lines include the luxury Tsunami motorhome and the
Charleston, both in the diesel class and the Georgetown which is gas powered.
The company makes two Class C models, the Forester and the Sunseeker.
Comments: Forest River is the largest privately owned manufacturer of RVs in the
United States. In the summer of 2005 Warren Buffett, billionaire investor and
insurance executive, bought Forest River for an undisclosed amount. According to
an article by RV Business, “Liegl, the company’s founder continues to run the
company with a, “hands-off” management style approach. Buffett believes that
managers of his companies ought to be left to run their businesses without
interference from him, and without having to adhere to any unifying corporate
strategies or goals.”
94
Class C Motorhomes
The company’s business model is volume orientated and is appealing to the entrylevel to mid-range buyer with price being the main driving force. On the downside,
based on our research, is that many Forest River owners are displeased with the
workmanship regarding the interiors. Little things like cuts in the linoleum, factory
workers puncturing water lines and drawers that pop open when traveling. Another
problem we have uncovered is a high rate of blow outs regarding tires, mostly on
travel trailers and fifth wheels. We are not suggesting that Forest River is a bad
company or their products are inferior. These are just some of the things we have
discovered during our research. The company sells thousands of units per year and
it’s impossible to have a perfect record. If you’re considering a Forest River, focus
on a reputable RV dealer that has a good reputation for servicing their customers.
If you’re in the market for a travel trailer or fifth wheel and price is your main
concern, Forest River may be worth looking at.
Notes:
95
Class C Motorhomes
Four Winds International (Thor)
701 County Road 15
Elkhart, IN 46516
Phone: 574-266-1111
www.fourwinds-rv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
6
AA
AG
Four Winds (Thor)
Hurricane
C
120K - 70K
5.5
6
AA
C
Four Winds (Thor)
Funmover
C
89K - 75K
5
Known for its innovative products, Four Winds was first to introduce the Funmover
and the garage motorhome. The company takes pride in knowing that they are on
the market edge when it comes to new products, new floor plans and new and
bigger chassis for more power and strength. “We have an edge over our closest
competitors; Fleetwood and Winnebago because we have some unique products
that fill a niche, which they don’t concentrate on,” says John Krider, Product
Planning Manager for Four Winds. “Our manufacturing structure and lower
overhead makes a lot of difference.”
What Krider means by low overhead is that Four Winds lets its product and its
customers speak for itself. They don’t spend a lot of money on marketing and
advertising. “We will be the first to say we are not the largest when it comes to
marketing. We build good product and we don’t give away the bank to increase the
volume. We spend the largest amount of our money on the
product itself and then let the dealers promote the product
the way they want to,” Krider says.
Another big difference that Four Winds offers
year, 45,000 mile structural warranty. “That is
unheard of for structural components,” says
exciting for us to know the customers know we
behind the coach we built for them.”
is its threepretty much
Krider. “It’s
are standing
Because of its commitment to quality and innovation, Four Winds is popular all over
the country. “We follow the market trend as far as the regions we are strong in.
California, Florida, Texas and Michigan have the most sales, industry wide, in that
order and we follow that.” Krider says. “We are number four or five in overall
market share in the industry.”
Four Winds sold about 4,000 units last year. To that end, the most popular Four
Winds Class A motorhome is the Hurricane which is entry level in price point but
offers a variety of floor plans and a broad spectrum of choices from a 30-foot nonslide to a 34-foot triple slide. The Hurricane also has some of the same amenities at
this price point that you find in upper level models including leather furniture, nicer
interior decors and sound systems. “They get a lot of bang for the buck in the
Hurricane product,” Krider says. Average retail price is $70,000 to $135,000.
96
Class C Motorhomes
The most popular Class C is Four Winds Funmover, which is like a toyhauler only
it’s on a chassis and not a towable like most toy haulers. This product was the
overall bestseller last year for Four Winds. The company’s website does list the
specifications for each model, along with interior pictures showing different color
combinations. Average retail price is $80,000 to $130,000.
Four Winds is off the charts when it comes to customer satisfaction, customer
service and quality of product. “Just ask our customers,” says Krider. The Four
Winds customer is looking for the most coach for their dollar so they cover a wide
variety of categories from those concerned with cost to those who want the finest
at any cost. “We offer a broad spectrum. If you want a good coach with a nice
structural warranty and amenities like you’d have in your own home, we can do
that. Anyone who is smart enough to get good value for a nice coach is a pretty
intelligent customer. That’s the Four Winds customer,” says Krider.
Comments: The Company recently introduced a medium-duty 19,500-pound
GVWR Kodiak chassis by Chevrolet with four new floor plans in its Four Winds,
Dutchmen and Chateau lineups. Available in lengths of 32 to 35 feet with up to
three slideouts, the new Kodiak Class C’s are intended to compete with Class A
coaches. According to the company the Class C Kodiak has more towing capacity
than most gas and even some diesel Class A motorhomes. Another important
feature is the 7-foot ceilings and solid maple or cherry cabinetry. Kodiak models
start at $89,100 and go up from there.
The company rates average to above average regarding quality construction and
average in the area of customer satisfaction. Resale value is average based on our
research. Many Four Winds owners were pleased with the fit and finish of their units
and felt they got a little more in the way of standard features compared to the
company’s competitors. We like their Class C’s and feel this is the company’s strong
suit. Overall we feel the company is above average and appeals to entry-level and
mid-range buyers.
Notes:
97
Class C Motorhomes
Glendale Recreation Vehicles
145 Queen Street
Strathroy, ON, Canada
N7G 3J6
Phone: 519-245-1600
www.glendalerv.com/index.html
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
4
E
C
Glendale RV
Royal Classic
FW
75K - 63K
5.5
I was not able to interview this company but I wanted to include them in my rating
guide. According to the company’s website, “Glendale RV began producing
Recreation Vehicles in 1950. They quickly became known as some of the finest RVs
built in North America. Our innovation and attention to detail has made Glendale
Recreation Vehicles into what we are today, the largest Canadian RV manufacturer
in the business. Glendale sells more RV's in Canada than any other RV
manufacturer.
“Glendale manufactures a full line of Travel Trailers, Fifth Wheels, class “C"
Motorhomes and Park Trailers. Brand names include; Titanium, Golden Falcon,
Travelaire and Royal Classic. They are identified throughout Parks and highways
across North America, and represent a great reputation in craftsmanship, and
Quality built Recreation Vehicles. It is estimated that over 120,000 Glendale RVs
are registered and in use today. Our RVs are sold and serviced throughout North
America.
“The Glendale Plant is very unique as compared to many other RV production
facilities. What sets Glendale apart from many other RV manufacturers is our
complete production facility. We don't just assemble RV's, we manufacture a great
many of the items you will find in every new Glendale unit. The manufacturing
facility encompasses over 200,000 square feet with dedicated skilled craftsmen
heading up each unit. The combined skills of our engineers and innovative
management team at Glendale are easily reflected in the finished products.
Glendale RV has always been an industry leader in the recreational vehicle market
and our dedication and commitment to quality shows in every RV unit we build.
“We are proud to put our stamp of approval on every RV we make. Contact us
directly if you would like more information about Glendale or locate a dealer to find
out more about the many RV options available for you.”
Comments: Based on our research this is an above average company with quality
products at affordable prices. They have a limited number of dealers in the states
but those we talked with were happy with their purchase and would recommend the
company to others. Glendale RV is a good company appealing to mid-range buyers.
The company’s fifth wheel models seem to be their best sellers with quality
construction. Their website is informative and you can request a brochure online.
Notes:
98
Class C Motorhomes
Gulf Stream Coach
503 South Oakland Ave.
Nappanee, IN 46550
Phone: 800-289-8787
www.gulfstreamcoach.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
6
E
AD
Gulf Stream
Crescendo
TT
258K - 157K
6
3
E
AG
Gulf Stream
Sun Voyager
TT
133K - 68K
6.5
5
P
C
Gulf Stream
Endura
TT
116K - 50K
6
Gulf Stream Coach has been manufacturing recreation vehicles for 20 years. The
company was founded by James F. Shea, Sr. who was looking to branch out after
starting a manufactured housing company in an old sauerkraut factory.
Shea at first thought about acquiring an existing RV company but then decided to
start from scratch so he could build RVs the way he thought best. Gulf Stream was
born and is today one of the top manufacturers in the country selling strong in all
regions and looking to gain a two to five percent growth in 2006.
Because they are a full-line RV manufacturer, Gulf Stream considers all other
manufacturers their closest competition. But as a company representative said,
they offer such a broad spectrum that they take the entry level customer and keep
them all the way to the high end diesel level. Or sometimes, a customer will start
at the top with Gulf Stream and as they get older, travel less and wind down with
Gulf Stream. “We carry everything from diesel Class A to luxury fifth wheels to
entry level vehicles and everything in-between. We have something for everyone.
We are all about quality, innovation and value. Those are our three key focuses.”
says a company representative.
Today, Gulf Stream’s most popular Class A diesel is the Crescendo. “Our diesel is
the most bang for your buck anywhere. It has the highest value in a Class A diesel
you can buy, price range is $150,000 to $200,000. In the Class A gas category the
Sun Voyager is the most popular. The Sun Voyager has innovative floor plans and
standard features that make it a tremendous value.” Average retail price is
$110,000 to $170,000.
The BT is a smaller Class C that Gulf Stream has had success with. It does more
than an SUV yet you can still drive it around town and park it. “You don’t have to
be afraid to drive off the campground and do sightseeing and you don’t need a tow
along vehicle.” Average retail price is $40,000 to $80,000. Gulf Stream also finds
its super Endura very popular with RVers. It is Class A size and features in a Class
C package. It has Class A towing, size and floor plans on a Class C chassis. Average
retail price is $105,000 to $160,000.
Comments: Gulf Stream feels they are strongest in the category of travel trailers,
but based on our research we feel the company does a better job with their Class A
& C motorhomes and fifth wheel products, regarding quality construction and
innovative designs. According to Steve Woody, Director of Marketing, he believes
99
Class C Motorhomes
the company is, “strong in customer service and has invested a lot of money into
making sure the customer experience is first class from start to finish.” They
implemented a Six Sigma Quality Initiative to insure quality all the way down
the line and stop problems before they start. In talking with different Gulf Stream
owners we found many were pleased with their purchase and felt the company
responded quickly to warranty claims. Many dealers we interviewed gave Gulf
Stream average marks and the resale value is average based on our research. The
company is appealing to entry-level and mid-range buyers with price being the
deciding factory in most cases. The company does have a wide range of products
and floor plans to choose from. If you have a tight budget and want a good
selection of products to choose from then Gulf Stream may be right for you.
According to a recent article by Steve Bibler with RV Business in April of 2006, Gulf
Stream plans to invest $1 million dollars to establish a line of sport utility RVs by
converting a 74,000 square foot plant in Goshen, IN. “Our primary goal for starting
up the EnduraMax company was to create a keen focus on the toy hauler market
because of the fact of its emerging presence in the RV industry,” Claude Donati,
vice president of sales and marketing for Gulf Stream, told RV Business.
For those of you concerned about gas mileage you may want to check out the Vista
Mini. The company recently released the Vista Mini, a Class C motorhome, which is
built on a Daimler/Chrysler and Freightliner combination chassis. It has a Mercedes
power diesel engine and gets 20 mpg.
Notes:
100
Class C Motorhomes
Jayco, Inc.
10758 County Road 2
Phone: 574-825-5861
www.jayco.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
3
P
C
Jayco
Gray Hawk
TT
138K - 62K
7.5
Jayco, Inc. is one of the largest manufacturers of travel trailers, fifth wheels and
Class C motorhomes. Located in Middlebury, Indiana, the company boasts the
number one selling travel trailer in North America, the Jayflight and the number
one lightweight, the Jayfeather.
Jayco was founded in 1968 by Lloyd J. Bontrager who felt he could build a better
RV and a better company. He started Jayco on the family farm – in two chicken
houses and a barn – by developing a prototype camping trailer and an original lifter
system for fold-down campers. This design was patented and is still in use today.
By the end of the first year Bontrager had 15 employees and the company had sold
132 camping trailers. Today the company is still owned and operated by the
Bontrager family and almost 1,500 employees are part of the “Jayco family.”
While Jayco prides itself on the state-of-the-art manufacturing equipment and
design capabilities that help the company stay ahead of the curve, they are also
concerned with being a good neighbor. Jayco has won the “State of Indiana
Governor’s Award for Excellence” for it’s recycling efforts and last year alone
recycled 3,844 tons of paper wood and metal materials.
Of the top five or six RV manufacturing companies, Jayco, Inc. is the only one that
is privately owned. This is one thing that sets Jayco apart from its competitors,
according to Director of Marketing, Sid Johnson. Johnson also says that in market
research, Jayco consistently comes out ahead on customer service. Johnson sites
Fleetwood, Forest River and Thor as Jayco’s main competitors and says the
company is strongest in the Midwest.
The typical Jayco customer is entry-level to mid-range with both price and quality
playing an important role in the buying process. Johnson says. “Our customer base
has changed in the past five to ten years from older consumers who are not likely
to have children to younger couples with children.” Jayco’s most popular Class C
motorhome is the Grayhawk.
Johnson believes this is due in a large part to an industry wide campaign called “Go
RVing” and also due to the fact that people are spending more leisure time in family
activities. “Young couples these days are much more interested in spending time
with their families and they see RVs as the way to do this,” Johnson says. “Gas
prices don’t keep them from RVing. They may go a shorter distance but they still
go.”
101
Class C Motorhomes
Comments: We like the fact that Jayco is a family-owned company and many in
the family are still actively involved in the day-to-day operations. The company’s
goal is to operate according to the Golden Rule and according to the company’s
website, “We are always looking for new ideas, new ways to ensure customer
satisfaction before and after the sale.” You don’t hear this much anymore, so many
companies are worried about profits, they forget about their customers.
Based on our interviews with Jayco owners the company truly does try to follow the
golden rule. While not a perfect company they try to ensure their customers are
taken care of after the sale. The company has a loyal following- which is always a
good sign- and based on my research has a good reputation among RV dealers.
Construction quality is above average as is customer satisfaction. Resale value is
above average to average based on our research. We give Jayco high ratings
because of this and for those of you who are entry-level or mid-range buyers Jayco
is worth checking out. The company’s website lists all their products including
pricing, which is nice. You can also locate a Jayco dealer near you by entering the
state and city you live in. Jayco is a true success story with quality products and a
management team that cares.
Notes:
102
Class C Motorhomes
Lazy Daze Inc.
4303 E. Mission Blvd.
Montclair, CA 91763
Phone: 909-627-1103
www.lazydaze.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
2
AA
C
Lazy Daze
Larger Units
C
85K - 65K
8
This year marks the 50th anniversary for Lazy Daze, which began designing and
manufacturing recreation vehicles in 1956 and built the very first Class C
motorhome in America in 1966. From the start, Lazy Daze set itself outside the
pack by selling their vehicles directly from the factory, no dealer involvement,
meaning very competitive prices and one-on-one relationships with the retail
customers. Everyone who purchases a Lazy Daze comes to the California factory to
test drive it and then again to pick it up and take it on its way. (Lazy Daze offers
travel vouchers and incentives and encourages would-be buyers to come take a
test drive and see the factory before buying.)
Because of their location, Lazy Daze sells best in the northwest and in particular,
California. Ed Newton, president of Lazy Daze, says that his company’s size sets it
apart from his competitors such as Winnebago and Fleetwood. “You can’t be the
biggest and still be the best,” he says. “We are a small company but we make
quality products. We sell direct from the factory so we have no dealer markup, no
sales commission, we don’t play games with prices.”
Newton adds that Lazy Daze is also a strictly Class C manufacturer, producing and
selling about 275 units a year. “We produce less than we used to but they are more
complex,” he adds. Lazy Daze offers 12 floor plans, each of which can be viewed on
the website. Newton says, “Our best selling models are those that offer more
sleeping capacity for families. I guess it sleeps more grandchildren.”
Newton says that Lazy Daze service record stands on its own. “We send out
surveys after every sale and almost always the comments come back, ‘Exceptional’.
In an industry where almost everything is mass produced, we stand out because
we don’t mass produce and we continue to offer quality products.” Lazy Daze
customers tend to be mid-range buyers, price and quality both playing an
important role.
Comments: What is unique about Lazy Daze is they are one of the few factorydirect companies left. The main benefits are price and quality. There are no
transportation or dealer costs. This means they can sell a less-expensive, higher
quality Class C than a dealer normally could. "People who buy our motorhomes
have researched rather extensively, whether they have talked to owners or
compared our units to others out in the field,” Newton said. "We have some local
people who will come in here four or five times before they make a purchase. The
more they look at someone else, the better we look, because there is no
comparison on quality and price."
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Class C Motorhomes
Most RV buyers are probably not familiar with Lazy Daze because they are so small
and don’t spend a lot on advertising. Most advertising according to Newton is word
of mouth. The company receives high marks in all categories. Customers I have
spoken to have been pleased with their purchase. Overall a great company if you’re
interested in the best of the best and if you live in the northwest. Newton, did
mention that the Internet is generating additional sales outside the northwest and
folks are making the trip to their plant in California from all around the county.
Notes:
104
Class C Motorhomes
Thor Industries Inc.
Jackson Center, Ohio 45334-0629
Phone: 937-596-6849
www.thorindustries.com
We wanted to include an article about Thor because they are such a force within
the industry. According to the company’s website, “Thor Industries was founded on
August 29, 1980, when Wade F. B. Thompson and Peter B. Orthwein acquired
Airstream, the most recognized name in the industry. The name "Thor" combined
the first two letters of each entrepreneur's name. Despite its famous image,
Airstream had not faired well during the economic downturn of the late 1970's. By
focusing on improving quality while reducing costs, Airstream returned to
profitability in its first year under the new Thor management.
In 1982 Thor purchased the Canadian company, General Coach, which
manufactures travel trailers and motorhomes. Also part of this acquisition was Thor
America, which manufactures Citation and Chateau travel trailers and fifth wheels.
In 1984 Thor became a public company and in 1986 was listed on the New York
Stock Exchange. That same year Forbes magazine ranked Thor sixth out of the
"200 best small companies in America."
In 1991 Thor acquired Dutchmen, now one of the largest brands of conventional
and fifth wheel travel trailers in the world. Four Winds International a manufacturer
of Class A and C motorhomes, was acquired in 1992. Komfort, a maker of fifthwheel and conventional travel trailers, and Skamper, a builder of folding camping
trailers, became members of the Thor family in 1995. 1996 saw the startup of Thor
California and the introduction of the Tahoe and Wanderer brands of trailers and
fifth wheels. These excellent products became instant hits with RVers and the
fastest-growing brands on the market. With the acquisition of Keystone RV in 2001,
Damon RV in 2003, and CrossRoads RV in 2004, Thor Industries is the largest RV
manufacturer. Thor is also the largest mid-size bus manufacturer, having acquired
Goshen Coach in 2005.”
It’s difficult to rate a large company like Thor Industries as one entity so we have
rated them by some of their subsidiaries like; Airstream, Dutchman, Four Winds,
Keystone, Damon and Crossroads. Thor has 12 RV subsidiaries last time we
checked and according to John Beaver, marketing director, Thor gives their
subsidiaries lots of room to design and create new products within their markets.
Thor’s subsidiaries are managed at a distance with productivity being the main
determining factor Thor subsidiaries are:
1.
2.
3.
4.
5.
6.
7.
Airstream
Aerolite
Thor California
General Coach
Dutchman
Four Winds
Komfort
8. Mandalay
9. Skamper
10. Keystone
11. Breckenridge
12. Damon
13. CrossRoads
14. Goshen Coach
105
Class C Motorhomes
Comments: Thor Industries reported a record $301 million in orders last year; an
increase of 22% over last year’s record $247 million. Thor increased its North
American distribution network with the addition of 355 dealers compared to 275
new dealers last year. In November, 2005 Thor’s retail RV sales were 5,463 units,
up 12% from last year and were 87,349 units for the 11 months, up 14%.
Based on our research it seems Thor has one of the best management teams in
place, which is having a dramatic impact within the company. In our research we
have typically found that larger companies fall behind when it comes to quality
control issues and customer service. This being said, we believe Thor, while a large
company and appealing to the masses, has not made the same mistakes as other
large corporations. The company gives their subsidiaries the management support
and financial resources necessary to stay ahead of the curve.
Notes:
106
AA
AA
E
E
E
E
E
E
6
1
2
3
4
5
6
AA
1
5
P
6
AA
P
5
4
P
4
AA
P
3
3
P
2
AA
P
1
2
Class
R
107
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
Type
Forest River
Coachmen RV
Glendale RV
Safair (Monaco)
Fleetwood
Itasca
Four Winds (Thor)
Georgie Boy
Winnebago
Bigfoot
Lazy Daze
Born Free
Holiday Rambler
Gulf Stream
Dynamax
Jayco
Triple E
Coach House
Manufacturer
Sunseeker LE
Freelander
Royal Classic
Ivory
Jamboree & Tioga
Spirit
Funmover
Maverick
Outlook
3000 Series 29SL
Larger Units
22' built for two
Esquire
Endura
ISATA E-Series
Gray Hawk
Regancy
C-272
Popular Model
TT
TT
FW
AD
AG
AG
C
AG
AG
TT
C
C
AD
TT
C
TT
TT
C
SC
80K - 58K
98K - 52K
75K - 63K
89K - 67K
93K - 60K
88K - 60K
89K - 75K
80K - 70K
87K - 60K
89K - 72K
85K - 65K
85K - 68K
92K - 79K
116K - 50K
380K - 75K
138K - 62K
92K - 62K
155K - 110K
Price Range
15
16
17
18
19
21
16
17
18
19
20
22
16
17
18
19
21
23
C
15
16
16
17
19
20
16
17
18
19
21
22
17
18
19
20
21
22
CS
Detailed Rating Chart Class C Motorhomes
16
16
16
17
19
21
16
18
19
20
21
22
18
19
20
21
23
24
DR
15
16
17
18
19
20
15
16
18
19
20
21
16
17
18
19
20
21
RV
61
64
66
70
76
82
63
68
73
77
82
87
67
71
75
79
85
90
Points
4.5
5
5.5
6
7
8
5
6
6.5
7
8
8.5
5.5
6
7
7.5
8.5
9
Rating
Class C Motorhomes
Class C Motorhomes
RV Companies not featured in this chapter but included in rating chart:
Dynamax
Fleetwood
Georgie Boy
Holiday Rambler
Triple E
Winnebago
(See Chapter 8)
(See Chapter 8)
(See Chapter 8)
(See Chapter 8)
(See Chapter 8)
See Chapter 2 for detailed information regarding rating parameters and
understanding the chart.
108
Fifth Wheels & Toy Haulers
Chapter 10
Price Range: $13,000 to $170,000
Fifth wheel towable trailers are
similar to larger travel trailers, but
they have an extension on the front
of the unit that extends over the tow
vehicle and a horizontal plate that
looks like a wheel (hence the name
"fifth wheel") that rests on the tow
vehicle for support. This hitch
arrangement
requires
special
equipment on the tow vehicle.
2007 Keystone Cougar
Typically, full-size pickup trucks
serve as tow vehicles for fifth wheels
and are outfitted with a fifth-wheel receiver. The hitch arrangement makes towing
easier by placing the trailer load in the center of the tow vehicle distributing the
weight to all of the truck tires instead of behind it.
The extension on the front serves as a bedroom in most fifth wheels with more
living space provided by slideouts- a common feature. Fifth wheel trailers usually
provide cooking facilities, a refrigerator, heating, air conditioning and a selfcontained toilet with water tanks (fresh water, grey water, black water). Also
included is; LP (propane) gas supply, separate 100-125 volt electrical system, and
a full array of appliances and entertainment features. Fifth wheel trailers range
from about 7,500 pounds to more than 22,000 pounds. Headroom varies
considerably with smaller fifth wheels and many will require stooping while using
the front section. Most of these models provide adequate living accommodations
with little wasted space.
Larger fifth wheels are for those seeking maximum living space and are considered
the RV of choice for fulltime living. Most include up to three large slideouts or fullwall slideouts and adequate standing room in the front bedroom. Larger models are
available with a wide range of appliances, including built-in washer/ dryer,
dishwasher and entertainment center with surround sound. The larger fifth wheel
units require dual-rear-wheel pickup trucks as the tow vehicles, or specialized
conversions of medium-duty trucks. It is important to match the size and weight of
a new fifth wheel to the tow vehicle, or select the fifth wheel first and then order a
truck of adequate towing capacity.
Overall sales for this category are up compared to last year. Higher gas prices have
increased the desirability of this type of product as well as travel trailers. Midprofile units have really shot up in sales this year because they are lighter and can
109
be towed by most trucks. Many fifth wheel manufacturers also offer toy haulers,
which are designed with extra space in the rear of the unit for things like
motorcycles and ATVs.
manufacturers in future publications. To learn more about how I arrived at my
conclusions and ratings please review Chapter 2 of this book. It is my hope that
the information contained in this chapter will help you make informed decisions
regarding fifth wheels with fair and balanced information that has been complied
over a number of years.
110
Ameri-Camp
72440 State Road 13
P.O. Box 249
Syracuse IN 46567
Phone: 574-528-6007
www.ameri-camp.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
1
AA
FW
Ameri-Camp
The Summit Ridge
FW
60K - 25K
9
6
AA
TT
Ameri-Camp
Ameri-Camp Lite
FW
30K - 17K
6.5
Ameri-Camp was launched when a group of industry veterans broke away from
their respective companies and decided to bring together their collective expertise
in making a state-of-the-art towable product. Since then the company has been
growing like wildfire and gaining a reputation for quality product and service. In
2003 and 2004, in its first two years of business, Ameri-Camp was given the
National Recreational Vehicle Dealer Association's Quality Circle of Excellence
award. This award is given to the manufacturer that produces the highest
satisfaction to the customer in quality, service, sales, and partnering, therefore the
best possible experience for the dealers and their customers. At Ameri-Camp the
saying goes “We are here to build a family of satisfied dealers and product owners;
our mission is your having a quality experience with Ameri-Camp. At Ameri-Camp
our reputation is building.”
Ameri-Camp sales are strongest in the SE due to its limited distribution right now.
Last year they showed a 12 percent growth, selling 1,000 units and the company
predicts a 15-20 percent growth in 2006. The company considers Keystone and KZ
RV their two closest competitors. Ameri-Camp is not trying to be a volume
manufacturer. “We are trying to carve out a niche and be known for high quality.
We don’t really want to be a Keystone or a Forest River although we want to grow,”
says Marketing Director Dave Raphael. “We want to try to keep that family feel. We
are looking for a Harley Davidson-type cult following. Folks that purchase our
products, love them,” Raphael says. “We don’t have the largest manufacturing base
or distribution center but people love us. We try to be a little different and provide
that extra communication and build customer loyalty. We aren’t that huge and any
customer can pick up the phone, give us a call and we’ll respond. We are always reevaluating everything that we are doing and as we grow we want to continue to
remain close to our customers, (both dealers and retail customers) and continue to
listen to them,” say Raphael. “As a company gets bigger, it’s easy to lose sight of
that and keeping that in sight is one of our biggest challenges moving forward.”
Ameri-Camp’s customers tend to fall in the mid-range to upper-end category;
quality and price both play a big role. The company’s most popular product in the
Ameri-Camp series is the Summit Ridge, a mid-profile fifth wheel. Raphael thinks
this is because the Summit Ridge was one of the first products developed by the
company. “We have been working on the Summit Ridge the longest and received
the most input from customers and dealers to keep improving it”. The company
takes pride in the fact that any customer can pick up the phone and call the factory
and they will respond in a timely manner.
111
Ameri-Camp’s lightweight trailers are the only ultralite weight RV in North America
that builds with 16" O.C., six sided aluminum construction, 6" steel I-beam chassis,
leaf spring suspension, vinyl roof, and offers a 2 year limited warranty. AmeriCamp is reviewing their product line-up and in 2007 you can expect to see some
new floor plans and different designs with innovative features.
Comments: Ameri-Camp was purchased last April by a company headed by Fred
Hassan, owner of Florida-based SunCoast RV which operates 16 stores primarily in
the SE. As the company continues with its restructuring efforts, Raphael believes
they will soon be a major contender within their market areas. I like this company
and their business model. The company focuses on fifth wheels and travel trailers.
The company rates high in the area of quality construction and customer service
with affordable pricing. Resale value is above average to excellent based on our
research. In addition to quality product, Ameri-Camp is working hard at building a
reputation for customer service and customer satisfaction. “We have two
customers, the dealer and the retail customer. I’ve always believed that the way
the factory treats the dealer is the way the dealer treats the customer. We want to
treat the dealer fairly so they will take the leadership and treat the retail customer
that way” states Raphael.
Speaking with Ameri-camp owners, they are impressed with the workmanship and
extras that come standard in the units, which are considered options at most other
manufacturers. The company wants to grow but is worried about sacrificing quality
in the process. Anytime a company goes into detail about how their products
are constructed, it shows they are interested in building a quality product.
When shopping for an RV, look at the brochures and visit the company’s website
and spend time checking out their information. Ameri-Camp’s website, for example,
has detailed information pertaining to construction methods with multiple pictures
showing the various stages of construction. When a company avoids this topic or
has nothing or very little to say in the way of construction material or information
you can be sure the quality of construction is lacking. If you live in this company’s
market areas and you’re considering a quality RV then you owe it to yourself to
check out Ameri-Camp’s products.
Notes:
112
Fleetwood Enterprises Inc.
5300 Via Ricardo
PO Box 5726
Riverside, CA 92517
Phone: 951-351-3500
www.fleetwoodrv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
3
E
FW
Fleetwood
Prowler
AG
72K - 20K
7.5
7
AA
TT
Fleetwood
Prowler & Mallard
AG
39K - 12K
6
One of the most well-known names in the RV industry, Fleetwood has been
manufacturing recreation vehicles since 1950. From luxury motorcoaches to travel
trailers, Fleetwood’s line is designed to offer something for everyone.
Headquartered in Riverside, California, the company went public in 1965 and is a
Fortune 1000 company. There are close to 12,500 Fleetwood employees in plants
and facilities across the country. With such a wide network, it is no surprise that
Fleetwood prides itself on its customer service and customer satisfaction.
“Our customer service and customer satisfaction is an eleven on a scale of one to
ten,” says Bob Rogers, Product Marketing Manager for the travel trailer division.
“We are very well-known for our service and known in the industry for making the
best quality product.”
Luc Van Herle, Product Marketing Manager for the Motorhome Division concurs,
“Fleetwood is considered one of the leaders in the RV industry, and as such,
provides the top quality products and expansive customer service to ensure full
customer satisfaction. Fleetwood’s industry leadership comes from many factors,
including strictly regulated quality control processes, and an expansive dealer
network.”
As such, Fleetwood sales are strong in all regions of the country especially the west
coast, which is traditionally a strong region for recreational vehicle sales. And while
travel trailers continue to do better for Fleetwood than motorhomes, its Class A
motorhomes hold the number one spot in the retail market share and Class C’s
gained in share last year by about 13 percent.
Fleetwood looks at Winnebago, Thor, Coachmen, Gulf Stream, Jayco, Monaco and
Newmar as its biggest competitors. Van Herle sees Fleetwood’s “innovative spirit
and continual pursuit to design the most innovative RVs on the market” as what
helps to make the company unique and different from its competitors. “We have an
extensive dealer network in both the US and Canada, our size gives our customers
a large network of resources,” he adds. “The history and legacy of Fleetwood, our
innovation in products and our service reputation all combine to set Fleetwood
apart,” says Rogers. Fleetwood’s most popular travel trailers include the Prowler,
Terry, Wilderness, Pioneer and Mallard travel trailers, and the GearBox toy
hauler.
113
Not content to rest on its lauded history, Fleetwood is continually looking for new
ideas and new ways to keep its products top in the industry. “Floor plans are the
number one reason people buy an RV,” says Rogers. “We are always coming up
with interesting and new ways to layout a floor plan. Technology will be a big driver
for the future of this business. We will see more use of flat screen televisions and
items people want in their homes. Also we’ll be looking at fuel efficiency so
construction methods and use of lighter, stronger materials will also come into
play,” he says. “We want to get the most livable area in the lightest strongest
structure we can.”
He also says that the popularity and high sales volume of towable vehicles will also
affect the future. “More half ton trucks are sold than cars in the US,” he says. “All
tow vehicles are prime candidates for our products. What they can do drives what
we can do.”
Comments: I give Fleetwood good ratings across the board. I like the fact that the
company works closely with their dealers to resolve any warranty issues. Fleetwood
does rate well with the dealers we interviewed regarding customer service. The
company has a wide range of products making it difficult to rate them as a whole
but overall I feel they do a good job for a large company. When we interviewed
previous customers we got different results, some were very pleased with their
purchase and others not so impressed. Fleetwood does offer a lot of standard
features you normally would have to pay for in other products. The company is
appealing to entry-level buyers with price being the most important buying factor.
For those that are price conscious Fleetwood is a good choice. Construction is
average to above average, customer satisfaction was above average and resale
value is poor to average based on our research. Fleetwood’s website is not only
well-designed but is also chock full of information. You can find out what is new, all
product specs and information and find a dealer. They also offer two wonderful
features – a product atlas and a product advisor – both are designed to help the
buyer find exactly what’s best for their particular needs. It’s a good idea to stop
here first when looking at Fleetwood’s product.
Notes:
114
145 Queen Street
N7G 3J6
Phone: 519-245-1600
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
9
AA
FW
Glendale RV
Titanium
FW
70K - 35K
5
8
P
TT
Glendale RV
Travelaire
FW
69K - 35K
5.5
We were not able to interview this company but I wanted to include them in this
rating guide. According to the company’s website, “Glendale RV began producing
recreation vehicles in 1950. They quickly became known as some of the finest RVs
built in North America. Our innovation and attention to detail has made Glendale
Recreation Vehicles into what we are today, the largest Canadian RV manufacturer
in the business. Glendale sells more RV's in Canada than any other RV
manufacturer.
Glendale manufactures a full line of Travel Trailers, Fifth Wheels, class “C"
Motorhomes and Park Trailers. Brand names include; Titanium, Golden Falcon,
Travelaire and Royal Classic are identified throughout parks and highways across
North America, and represent a great reputation in craftsmanship, and quality built
recreation vehicles. It is estimated that over 120,000 Glendale RV's are registered
and in use today. Our RVs are sold and serviced throughout North America.
The Glendale Plant is very unique as compared to many other RV production
facilities. What sets Glendale apart from many other RV manufacturers is our
complete production facility. We don't just assemble RVs, we manufacture a great
many of the items you will find in every new Glendale unit. The manufacturing
facility encompasses over 200,000 square feet with dedicated skilled craftsmen
heading up each unit. The combined skills of our engineers and innovative
management team at Glendale are easily reflected in the finished products.
Glendale RV has always been an industry leader in the recreational vehicle market
and our dedication and commitment to quality shows in every RV unit we build.
We are proud to put our stamp of approval on every RV we make. Contact us
directly if you would like more information about Glendale or locate a dealer to find
out more about the many RV options available for you.”
Comments: Based on our research this is an above average company with quality
products at affordable prices. They have a limited number of dealers in the states
but those we talked with were happy with their purchase and would recommend the
company to others. Glendale RV is a good company appealing to mid-range buyers.
The company’s fifth wheel models seem to be their best sellers with quality
construction. Their website is informative and you can request a brochure online.
Notes:
115
Holiday Rambler
606 Nelson's Pkwy.
PO Box 465
Wakarusa, IN 46573
Phone: 574-862-7211
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
7
AA
FW
Holiday Rambler
Savoy
AD
82K - 25K
6
4
P
TT
Holiday Rambler
Savoy
AD
51K - 20K
7.5
Holiday Rambler is a manufacturer of Class A and Class C motorhomes as well as
towable recreation vehicles. The company introduced its first travel trailer in 1953,
establishing itself as one of the innovators in towable recreation vehicles.
In 1996, the company was purchased by Monaco Coach Corporation and has
continued to reinvent itself with new models, new floor plans, and powerful
engineering. With its diverse line of vehicles, Holiday Rambler offers models in
many different price ranges. That is why the company describes its customer as
being concerned with both price and quality when looking to buy a recreational
vehicle.
Holiday Rambler coaches are known for their user-friendly floor plans, one-piece
windshields and innovative developments such as the kitchen suite slides. From the
deluxe Navigator to the always popular Savoy, Holiday Rambler is strong in
customer satisfaction and prides itself on customer service. Its closest competitors
are Fleetwood and Winnebago and the company sells well in all regions of the
United States.
The company’s Savoy remains its most popular item in the fifth wheel and travel
trailer categories because of their comfort and competitive pricing. The Savoy SL
travel trailer starts at $25,000 and the LX starts at $27,000 while the LX fifth wheel
starts at $32,000 and the SL at $28,000. Many of Holiday Rambler's fifth wheels
offer an Alumaframe superstructure with a steelframed subfloor and 5/8-- inch
Structurewood flooring. Most roofs are constructed with no less than nine layers,
and the front/ rear caps are fiberglass, with the latter incorporating an integral
bumper. Standard features include a flat-floor slideout in most models; enclosed
underbelly; three-window rear-bay cap on most models; a large double-door fridge
with smoked acrylic front panels; DSI hot-water heater; DSS dish with stand; fourspeaker AM/FM/CD/cassette stereo system; western oak, colony oak or walnut
cabinets; computer work station on some models; a combination of vertical and
miniblinds throughout; and vinyl-- plank kitchen and entryway flooring.
Holiday Rambler is proud of its history but is never one to rest on its laurels.
According to Director of Marketing, Jim Mac, we can expect even more floor plan
innovations, both in motorhomes and towables as well as more full-wall slide
designs. “That’s what people are looking for,” Mac says. “We introduced the first
full wall slide in November and when we have them at retail shows, we see that
people like them. The full wall slide provides better use of interior space.”
116
The company’s closest competitors are Fleetwood and Winnebago and they appeal
to mid-range customers that are interested in both quality construction and price
according to Jim Mac. Holiday Rambler has 22 different models in its 2006 line of
motorhomes and towables. This diversity makes for a myriad of choices for the
consumer. And while it takes some time to navigate and research all of these
models, it would be beneficial for the would-be buyer to take some time on Holiday
Rambler’s website. Once you’ve narrowed down your choices, you can order
brochures for the models you would like to investigate further.
Comments: Holiday Rambler receives high marks for customer satisfaction, quality
construction and the dealers we interviewed gave Holiday Rambler a high score as
well. We spoke with a number of Holiday Rambler owners and many were pleased
with their purchase and customer service from the company. Resale value is
average to above average and construction is above average to excellent. The
company’s website is chock full of information and pricing. Their website does list
vehicle specifications and construction information. If you live in the Northwest I
would encourage you to visit the company and take a factory tour.
Notes:
117
Jayco, Inc.
10758 County Road 2
Phone: 574-825-5861
www.jayco.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
2
AA
FW
Jayco
Eagle Series
TT
60K - 20K
8.5
2
AA
TT
Jayco
Jay Flight
TT
32K - 12K
8.5
Jayco, Inc. is one of the largest manufacturers of travel trailers, fifth wheels and
Class C motorhomes. Located in Middlebury, Indiana, the company boasts the
number one selling travel trailer in North America, the Jayflight and the number
one lightweight, the Jayfeather.
Jayco was founded in 1968 by Lloyd J. Bontrager who felt he could build a better
RV and a better company. He started Jayco on the family farm – in two chicken
houses and a barn – by developing a prototype camping trailer and an original lifter
system for fold-down campers. This design was patented and is still in use today.
By the end of the first year Bontrager had 15 employees and the company had sold
132 camping trailers. Today the company is still owned and operated by the
Bontrager family and almost 1,500 employees are part of the “Jayco family.”
While Jayco prides itself on the state-of-the-art manufacturing equipment and
design capabilities that help the company stay ahead of the curve, they are also
concerned with being a good neighbor. Jayco has won the “State of Indiana
Governor’s Award for Excellence” for it’s recycling efforts and last year alone
recycled 3,844 tons of paper wood and metal materials.
Of the top five or six RV manufacturing companies, Jayco, Inc. is the only one that
is privately owned. This is one thing that sets Jayco apart from its competitors,
according to Director of Marketing, Sid Johnson. Johnson also says that in market
research, Jayco consistently comes out ahead on customer service. Johnson sites
Fleetwood, Forest River and Thor as Jayco’s main competitors and says the
company is strongest in the Midwest.
The typical Jayco customer is the entry-level customer; with price being the biggest
factor. Johnson qualifies that, however, by saying it is hard to generalize the RV
consumer. Both of Jayco’s entry-level items, the Jayfeather and the Jayflight, rank
number one in sales in their divisions. “Jayco is probably the number one
manufacturer for the entry-level customer,” Johnson says. “Our customer base has
changed in the past 5 to 10 years from older consumers who are not likely to have
children to younger couples with children.”
Johnson believes this is due in large part, to an industry wide campaign called “Go
RVing” and also due to the fact that people are spending more leisure time in family
activities. “Young couples these days are much more interested in spending time
with their families and they see RVs as the way to do this,” Johnson says. “Gas
prices don’t keep them from RVing. They may go a shorter distance but they still
118
go.” The company’s most popular fifth wheel is the Eagle Series and of course the
Jayflight is the most popular travel trailer.
Comments: I like the fact that Jayco is a family-owned company and many in the
family are still actively involved in the day-to-day operations. The company’s goal is
to operate according to the Golden Rule and according to the company’s website,
“We are always looking for new ideas, new ways to ensure customer satisfaction
before and after the sale.” You don’t hear this much anymore. So many companies
are worried about profits they forget about their customers.
The company claims that the Jay Flight is still America’s best-selling line of towable
RV products. With an added roadside assistance program, new exterior standards
and many new interior options, the 2006 Jay Flight coaches are raising the bar…
again. Based on our interviews with Jayco owners the company truly does try to
follow the golden rule. While not a perfect company they do try to ensure their
customers are taken care of after the sale. The company has a loyal following,
which is always a good sign and based on our research has a good reputation
among RV dealers.
Quality construction is above average and customer satisfaction is also above
average. Resale value is average to above average based on our research. I give
Jayco high ratings because of this and for those of you that are entry-level or midrange buyers Jayco is worth checking out. The company’s website lists all their
products including pricing, which I like. You can also locate a Jayco dealer near you
by entering the state and city in which you live. Jayco is a true success story with
quality products and a management team that cares.
In the near future Johnson says Jayco will make some big moves into what is being
called the “toy hauler” – trailers and fifth wheels with living quarters in front and
cargo space in back to haul motocross bikes, ATV’s, snowmobiles etc. “This is huge
in Southern California already and the trend is moving toward the East,” says
Johnson. “This is a significant opportunity for the RV industry and will represent a
significant slice of our sales over the next few years.”
Notes:
119
Keystone RV
2642 Hackberry Drive
Goshen, IN. 46526
Phone: 574-535-2100
www.keystonerv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
5
AA
FW
Keystone
Montana & Cougar
FW
65K - 22K
7
4
AA
TT
Keystone
Springdale
FW
38K - 13K
7.5
Keystone RV began nine years ago with one goal in mind – to create travel trailers
and fifth wheels while keeping the customer top of mind. This philosophy has
enabled the company to become the number one manufacturer of fifth wheels and
travel trailers in North America in just a short amount of time, with the number one
and number two selling fifth wheels, Montana and Cougar respectively, and the
number two selling travel trailer, Springdale.
Keystone “lives, eats and breathes” the customer on a daily basis and to this end,
each of its product teams work independently and maintain input into the design
and manufacturing of each RV all along the process. “We heavily involve our retail
customer in our design process,” says Don Clark, Executive Vice President of Sales.
“We clearly believe it is the backbone of our company. The customer is our boss.”
Another key to Keystone’s success is it is solely focused on fifth wheels and travel
trailers, nothing else. “Many companies build everything from pop-ups to diesels
but we focus on fifth wheels and trailers only,” says Clark. “We allow our product
managers autonomy to design what the customer wants. The product manager is
closest to the customer and knows best what the customer wants. This model has
been very successful for us,” continues Clark, “and has allowed us to grow from a
start up in 1996 to the largest producer of travel trailers and fifth wheels in the
world.”
Keystone lists its closest competitors as Dutchman and Forest River. It predicts a
five to ten percent increase in sales this year. Clark says the typical Keystone
customer can be described as mid-range with both quality and price playing a role
in the decision-making process. “We have 18 different brands of product,” says
Clark. “All of our customers are discerning and demand the most value for the
dollar regardless of what price point.” Last year the company sold more fifth wheels
according to Clark and feels this is their strongest category.
Comments: Keystone receives high marks in customer service, customer
satisfaction and quality of product. While the company is appealing to the masses
with multiple products they still build a quality RV overall without sacrificing quality
construction and workmanship. After speaking with a number of Keystone owners it
seemed many were pleased with their purchase but some did have complaints
about workmanship. With their impressive sales numbers it’s going to be difficult to
please everybody. The company does an awesome job in marketing their product
and they have a large dealer network throughout the United States. I liked the
company’s website and they do offer a construction page for each model they sell.
120
New for Keystone are two innovative products introduced at last years RV show in
Louisville, Kentucky - The Hobbi and the VR-1. The Hobbi is an ultra lightweight
sport utility trailer that comes in “designer” colors and features industry exclusive
— custom-designed free-standing furniture which can be folded and secured to the
interior walls during travel or taken outside for patio use.
Notes:
121
King of the Road (Chief Industries)
1313 Road G
York, NE 68467
Phone: 866-400-9840
www.kingoftheroadrv.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
10
P
FW
King of the Road
Royalite
FW
90K - 40K
5
We were unable to interview this company but I like their products and have
included them in my rating guide. The information contained in this article has been
taken from the company’s website. “Over the past 20 years, the reputation of the
King of the Road family has grown stronger with every new design feature and
every new model launched. Today, we reign as a leader in the industry, well known
for our uncompromising dedication to quality, ingenuity, and superior customer
service. We also provide a 5 year unitized structural warranty, which is unique in
the industry.”
The company offers two fifth wheel models; the first being the, Royal Villa a
deluxe fifth wheel and their most popular seller the, Royalite. The Royalite comes
with four beautiful décor options and 11 unique floor plans combined to give you
the ultimate in comfort, style, and function. It’s towable living at its best with
handcrafted hardwood cabinetry, residential-style flooring and furniture, and King
of the Road’s remarkable high-quality construction.
“Owning a Royalite is not just a dream come true, it’s a smart investment. Every
unit is built with impeccable quality and attention to detail. We’ve worked hard to
create a unit that can withstand the rigors of the road while delivering a luxury
fifth-wheel experience unlike any other. With R-23 insulation values in both the
ceiling and the basement and R-16 values in the endwalls and the bedroom floor,
Royalite owners can enjoy their fifth wheel throughout the four seasons. Our unique
vacubonding process helps create the strongest sidewall on the market. Combining
high-performance glue and an exclusive vacuum process, King of the Road’s walls
offer the durability you’d expect from a luxury fifth wheel.”
Comments: King of the Road is a small company that builds an exceptional
product. The cabinetry is very nice and quality craftsmanship is excellent inside and
out. We were not able to talk with anyone that owned a King of the Road product.
According to RV forums and other resources it seems the resale value is above
average to excellent. Quality construction is excellent but customer satisfaction was
poor to average based on our research.
Notes:
122
New Horizons RV
2618 Mid America Drive
Junction City, KS 66441
Phone: 800-235-3140
www.horizonsrv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
1
P
FW
New Horizons RV
36' Triple Slide
FW
110K - 40K
10
New Horizons is a small company and has no desire to become all things to all
people. The emphasis is on quality, and maintaining the standard they have set for
themselves. New Horizons is a family owned company with 45 employees, and
strong core values. They believe in knowing every buyer personally. Owner Phil
Brokenicky says “If a customer ever has any kind of customer service issue, it only
takes one call to resolve.”
The company is strong all up and down the West Coast. The fact that they operate
without dealers means great value to buyers, but it also presents a challenge in
terms of their product being seen. They go to RV shows, and have recently
appointed 8 pairs of New Horizons owners as “Ambassadors” for New Horizons.
These couples have been factory trained. As they travel, they will show their RV to
interested people. They will even have the info to write orders. Phil has found that
New Horizons buyers have done an average of 2 years of research before they buy.
New Horizons will foot up to $1000 in expenses for a customer’s trip to the plant to
place an order.
In terms of production, they build about one unit per week and according to Phil, it
takes 1,200 man hours on average to complete one unit. Phil wishes they were
more streamlined regarding production but is happy so far with the results. The
company’s goal is to build 100 units per year while still maintaining quality. The
company’s two closest competitors are Teton and Travel Supreme.
The 36’ triple slide fifth wheel was introduced in January of 2005 and immediately
became a best seller. It is their most popular model. The average cost is around
$110,000. In travel trailers, New Horizons specializes in building handicapped
accessible trailers. They can build a trailer to accommodate wheelchairs, lifts, and
other assistive technologies. They have a one level floor plan that does well for
people with disabilities. Even the countertops are designed with accessibility in
mind.
The company does not build many travel trailers but on occasion will build to suit.
For this reason I did not rate them in the travel trailer category. Attention to detail
even goes to exactly how much the RV weighs when the customer picks it up. A list
of what personal cargo weighs can be found in the FAQs on the New Horizon’s
website. Phil says most RVs on the road are overloaded, a safety issue he doesn’t
want his customers having to worry about.
123
The Company’s mission statement says, “To bring happiness and satisfaction to
owners of New Horizons RVs by:
•
•
•
•
Building the best towable RV on the market.
Giving the customer a unit they are proud of and is built for their needs.
Providing excellent value for the customer's hard-earned money.
Honoring God in everything we do and say in our interaction with customers
and employees.”
Comments: In my opinion New Horizons builds one of the best fifth wheels in the
United States and takes pride in what they do, for this reason they received a 10
point rating. Their 40,000 sq. foot factory is a modern facility staffed with dedicated
craftspeople that take pride in every unit they build. That pride is complimented by
a level of experience that is unmatched in the RV industry. All New Horizons are
built to order for each customer. You may visit their manufacturing facility located
in Junction City, KS. They generally have eight to twelve models in various stages
of production.
New Horizons backs up the skill and quality that is put into each RV with a 2 year
"Hitch to Bumper" warranty plus a 5 year warranty on their frame. The delivery
time changes with the number of orders they have, but they suggest that you place
your order a minimum of 3 months before you plan to take delivery. Most retail
buyers are probably not aware of this company but if you live in their markets and
you’re a full-timer or planning on becoming a full-timer then check this company
out. New Horizons RV is open for plant tours Monday - Friday from 8:00 a.m. to
5:00 p.m. Saturday tours are available upon special request.
Notes:
124
Newmar Corp
PO Box 30
Nappanee, IN 46550
Phone: 574-773-7791
www.newmarcorp.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
6
P
FW
Newmar
Cypress
AD
150K - 45K
7
Newmar was founded in 1968 when Marvin Newcomer and Marvin Miller, left their
jobs in upper level management at another RV manufacturing company to start
their own company. The name Newmar is a combination of their names. The first
location was an old fire station in rural Five Points and the Kountry Aire travel
trailer was the main product.
In the early ‘70s, Newmar was at the forefront of the fifth wheel revolution, adding
to its lineup the Kountry Aire fifth wheel. Over the years, Newmar has continued to
add to its product line, expanding and improving as the market and the industry
grow. Newmar was founded by and is owned by Mennonites and its mission
statement states “Newmar applies Christian principles of honesty, courtesy,
morality, fairness, reasonableness, reliability, and integrity in dealing with its
customers, employees, suppliers and financial institutions.”
Newmar's excellence in quality was recognized nationally in 1996 when the
Recreational Vehicle Dealer's Association gave Newmar their first Quality Circle
Award. Newmar has continued to win this award many times since. Two Newmar
executives, Mahlon Miller and the late Virgil Miller have been inducted into the
RV/MH Heritage Foundation Hall of Fame. To learn more about the Quality Circle
Award I talk about it in more detail in chapter 6, (Dealer Ratings).
This year, Newmar was very strong in the SE region of the US, especially in Florida
but they are seeing some growth in the SW as well. The company expects to grow
approximately 5% to 10% this year from its combined sales of 2,500 units in 2005.
The company’s most popular fifth wheel is called, Cypress. A well appointed fifth
wheel with many standard features at a price point many can afford.
Comments: Newmar is a top-notch company with quality craftsmanship and
innovative designs. Newmar’s closest competitors according to John Sammut, Vice
President of Sales and Marketing, are Fleetwood, Monaco and Tiffin. But what sets
Newmar apart is that they will accommodate special requests at almost every price
point. “Our manufacturing process allows us to do that. We build in volumes of
one,” says Sammut, meaning that the production line will have a high end diesel
followed by a fifth wheel and so on. “We are not a mass production shop; we are
basically a custom shop.”
125
Sammut says that Newmar sits at a solid eight or nine for customer service and
customer satisfaction. “We are known for our service. We aren’t perfect, there’s
always room for improvement,” he says. “The industry has gotten so much better
as far as quality of product goes and the competition is much stiffer. Quality isn’t
enough to make you stand out anymore – customer service is the key differential
because not everyone can deliver that.”
The Newmar website, www.newmarcorp.com, has some good information including
warranty and service information and the online factory tour is definitely worth
taking the time to look at, although not the real thing, it is a nice substitute if you
don’t find yourself in Nappanee.
Notes:
126
Nu-Wa Industries
3701 Johnson Road
Chanute, KS 66720
620-431-2088
www.nuwa.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
3
P
FW
Nu-Wa
The Hitchhiker ll LS
FW
90K - 45K
8.5
Nu-Wa Industries is the oldest manufacturer of fifth wheels, dating back to 1969.
The company continues to be at the forefront of fifth wheel innovations, continuing
the tradition it started by being one of the four manufacturers who created the Fifth
Wheel concept. For more than 30 years, Nu-Wa has been improving on this
concept, concentrating on making some of the best fifth wheels in the industry.
“We concentrate on one thing. We wanted to be the best at one thing and fifth
wheels is what we chose,” says Nu-Wa Director of Marketing Derrick Bruenger. “We
have one product line rather than five or six. We focus on quality rather than
quantity.”
Bruenger says that Nu-Wa’s closest competitors are Montego Bay by KZ RV,
Carriage and Teton. Nu-Wa sells strongest in the midwest and last year sold
approximately 400 units. For 2006, they predict a 2-5 percent growth in sales. The
Nu-Wa customer is looking for quality and style when shopping for a fifth wheel.
“Quality wise, we do build one of the best fifth wheels,” Bruenger says. “We have
about a 75 percent or more repeat buyer rate.” Nu-Wa’s most popular fifth wheel is
The Hitchhiker II LS, a lighter weight, value priced fifth wheel.
Regarding construction of products, the company welds additional supports into
their frames to add additional strength. They also powder coated the frames which
is unique. The company pioneered the first slide system in 1976, which speaks well
for the company. The company uses Blue Dow center core insulation, which has
39% more insulation than fiberglass batts in all of their units. Double sided
bounded walls are also standard in their units. The company screws the face frames
together for stronger cabinetry and Nu-Wa offers an automatic satellite system as
an option for those that want easy access to the Internet while traveling.
Comments: Nu-Wa rates high in customer service and customer satisfaction and
high in dealer satisfaction as well. In 2005 the company received the "Quality Circle
Award" which is presented annually to the top manufacturers in the industry by the
Recreational Vehicle Dealers Association (RVDA).
The award represents 535
dealers surveyed rating manufacturers in areas such as sales success, product
innovation, access to management and service/warranty support. This was the
fourth award Nu-Wa has won in the past eight years.
Nu-Wa also takes into consideration feedback from their customers as well as their
employees when adding to the production. Employees are encouraged to try out
the fifth wheels and then report on what they like and what didn’t work. This is
especially true for the innovative floor plans for which Nu-Wa is known.
127
Consumers can find a lot of pertinent information on the company’s website and
PDF copies of the product brochures can also be downloaded. Their website also
has videos showing construction techniques, which I encourage you to view if you
have time. All in all it is a great company that has a solid reputation in the industry.
Notes:
128
Peterson Industries, Inc.
616 E. Hwy 36
Smith Center, KS 66967-9592
Phone: 800-368-3759
www.excelrvs.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
2
P
FW
Peterson
Industries
33' Limited Edition
FW
92K - 39K
9
According to the company’s website, “Peterson Industries, Inc. is a family-owned
business. Peterson Industries, Incorporated was formed in 1966 by Leonard and
Blanche Peterson and son, Vaughn, in Smith Center, Kansas.
The original purpose of the corporation was for the construction, sale and
distribution of pickup campers manufactured under the Excel brand name. Peterson
Industries saw their first major expansion in 1974 with the construction of a 12,000
square foot facility for the purpose of manufacturing travel trailer frames. This
expansion also opened the door for them to begin manufacturing class C
motorhomes, which the company continued to market until 1980. Peterson
Industries built their first fifth wheel unit in 1980. In 1983, just when things were
on the upswing, a fire of unknown origin destroyed the entire main Peterson
complex including the offices, construction drawings and all records.
Top priority for the company was to build a new, completely modernized
manufacturing facility, which was completed in 1984 with the new offices following
in 1985. Including the current one, there have been nine plant expansions since
1983. Another new feature we introduced for 1998 was one of the most unique
ideas to hit the industry in quite some time. We featured a gas fire place, available
in several models.”
“The company’s main focus is to build the best RV in the industry, which appeals to
full-timers” says, Lindy Riedy sales manager. Lindy believes this is what separates
them from their competitors. He also pointed out that the RV Consumer Group
constantly gives them a high ranking in their category. Because of their dealer
network, he says they have strong sales in all regions. The company appeals to
upper-end buyers, quality and style being the most important to their customers.
Lindy, believes that Teton and Hitchhiker are their two closest competitors.
The company’s most popular fifth wheel is the 33’ Limited Edition. Recently the
company introduced new hydraulic slides, which have been very well received. In
addition to the hydraulic slides the company introduced a cherry option for
cabinetry that is extremely popular. All of their cabinetry is solid wood, and is
gorgeous, but the new cherry is really quite popular. The company sold 400 units
for 2005 and is expected to surpass this number in 2006. They will be introducing
some new floor plans for 2007.
129
Comments: I rank Peterson Industries as number two in the premium category
because of their commitment to building an upper-end unit for fulltime use and the
warranty to back it up. The company received high marks in each category. Those
that we talked to who owned a Peterson product were very pleased with their
purchase. Peterson Industries has an excellent reputation in the industry for being
one of the best manufacturers of fifth wheel products. If you’re an upper-end buyer
looking for a quality unit then you owe it to yourself to check out this company.
Notes:
130
Skyline Corporation
2520 By-Pass Road
P.O. Box 743
Elkhart IN 46514
Phone: 800-348-7469
www.skylinerv.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
2
E
FW
Skyline
Aljo
FW
26K - 14K
8
3
E
TT
Skyline
Nomad
FW
36K - 13K
7
When Ben Decio, Skyline Corporations Chief of Marketing, talks about the company
it is with a sense of familial pride, and rightly so. Skyline was started 55 years ago
by his great-grandfather and grandfather in a garage and has been run by
generations of his family ever since.
Today Skyline is synonymous with quality and customer service. “There is no one
else out there that goes as far as we do for service,” says Decio. We take care of
the backend. We are a long-term company and people come to us for service and
quality,” he says. So much so that Skyline not only sends surveys to its customers
to find out how they think Skyline is doing, but also uses Underwriter’s Laboratories
and holds a Dealer Council a few times a year to get feedback from its dealers.
Decio says that Skyline’s main competitors are Forest River, Keystone and Jayco
but to him it is almost apples and oranges. “We are a small company and we like it
that way,” he says. “We want to be the best boutique company in the industry.”
And to that end, Skyline has been going through some renovations and while
selling strong across the country, they expect to do even better, perhaps a 20
percent increase, now that these changes have been implemented. “We have been
learning how to adapt to the market quicker. We are looking at our competitors and
finding out where we need to be and making sure we get in the market and are upto-date. Our second problem was eye appeal and we have updated our look to
match our quality and service.”
Decio says that Skyline’s most popular fifth wheels are their line of toy haulers and
the company just released a brand new trailer called, Limited Series, which is
selling very well across the country.
For the future, Decio sees a continuation of the transitions that are taking place
now. “We have been profitable every year for 55 years. We are respected for how
we take care of the customer. We give top quality and top service. Now we are
working on the ‘Wow’ factor,” he says. “We have streamlined and enhanced our
product so that it is easier for us to build, for the dealer to sell and for the customer
to buy.”
Big things should soon come out of Skyline. Decio says they are ready to add to the
product portfolio and are in the process of looking at other product initiatives to
expand in different areas. “We are looking at new markets and new initiatives that
131
we haven’t done in years,” he says. “My grandfather always said ‘You can’t do new
things until you get your house in order.’ Now we have our house in order and we
can look at new things and develop new product,” he says.
Comments: Skyline has been around for many years and has a good reputation in
the industry. The company has a low overhead and is able to produce quality
products at very affordable prices. I give them high marks in all categories because
of their dedication to excellence. Construction is average to above average and
resale value is average. RV dealers from around the country gave them high marks.
If you’re a first timer or on a tight budget give Skyline a look, you’ll be glad you
did.
Notes:
132
Teton Homes
3283 N. 9 Mile Road
Casper, WY 82604
P.O. Box 2349
Mills, WY 82644
Phone: 307-235-1525
www.tetonhomes.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
4
P
FW
Teton Homes
Royal
FW
162K - 61K
8
In 1967, Teton Homes® began building Teton travel trailers. Teton's chassis design
is so unique it's protected by three U.S. patents*, the most recent one of which
was issued on March 1, 2005. This exclusive chassis design allows for Teton's
phenomenal Big & Tall Storage. Every 2007 Teton has an incredible 40" tall
exterior storage compartment! No other RV manufacturer can use this patented
product. This is one of many reasons they are the first choice for full-timers.
The company has won numerous awards and top ratings in such categories as
competitive product, innovative product design, and prompt service to managers
and service technicians. The company is appealing to upper-end buyers that are
interested in quality construction and style. Teton Homes reported strong sales in
the SW and SE regions of the country. In 2005 the company sold 265 units and
expects to increase their sales for 2006. Teton’s closest competitors are Carriage
House and Newmar according to Marion Johnson, Director of Engineering.
When asked what separates your company from your competitors Marion replied,
“Handcrafted workmanship in the interiors, especially fit and finish of cabinetry”.
Marion stressed the company’s focus is on fit and finish and feels this is what
makes them unique. If you have ever looked inside a Teton home you would know
what Marion is talking about. The quality and workmanship is excellent in my
opinion.
The company’s best selling fifth wheel model is called the, Royal, MSRP: $124,000
to $161,000. Description of the product is taken from the company’s website, “The
2007 Royal is incredibly beautiful, thanks to impeccable fit and finish throughout.
You'll notice the carefully crafted wood-trimmed window treatments, superb
lighting, engraved wood detailing, the mirrored kitchen backsplash and classy new
complimentary color bands along the front edge of solid surface counters and on
the optional kitchen island. Our solid craftsmanship is flawless where you don't see
it: inside the cabinets and under sinks. You'll find superb fit in smooth-operating
drawers and slideouts, firm cabinet closures, plush long-wearing furniture...
everywhere.”
According to the company’s website they have a T-joist roof system, which is one
of the lightest, strongest and best, insulated in the industry with a composite R
value of 25. Their central air conditioning two-duct system has a 70% sound
reduction from most roof-ducted air conditioning systems.
133
Another important feature is their vacubonded sidewalls, which are lighter and
stronger than walls with "hand laid-up" exterior glass with an overall insulating
value of R10.
Comments: Teton Homes appeals to empty-nesters and retirees considering fulltiming. Their RVs are designed to be used in any type of climate, north or south, so
they are perfect for people to live in full time and travel year round. They don’t
have anything really new or exciting coming up. They may have a new floor plan or
two in the works, and there will be a rear entertainment center available. Each year
they offer new décor. Through nearly four decades the company has refined and
improved their products into the magnificent RVs they are today. Marion says,
“They never scrimped on comfort or sacrificed quality. Instead, we satisfied our
customers.”
The company received very high marks regarding construction quality and
customer satisfaction. Here again Teton Homes is not a volume producer of RVs but
has found their niche by producing upper-end fifth wheels. Resale value is excellent
and RV dealers gave Teton high marks as well. The customers we spoke with that
owned a Teton where pleased with their purchase and would recommend Teton to
their friends. Teton’s website does go into detail about construction techniques and
is very informative. Overall, Teton is a great company with a bright future.
Notes:
134
Travel Supreme
66149 SR 19
PO Box 610
Wakarusa, IN 46573
Phone: 574-862-4484
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
5
P
FW
Travel Supreme
Classic
FW
111K - 50K
7.5
Travel Supreme began in 1989 as a manufacturer of fifth wheels. The company
began in an 870 sq. ft. building in Wakarusa, Indiana. Because of their success in
becoming the number one fifth wheel manufacturer in the country, Travel Supreme
branched out and in 1999 began manufacturing upscale, customized diesel pusher
motorhomes. They now make both the fifth wheels and motorhomes in their
120,000 sq. ft. manufacturing plant.
What makes Travel Supreme stand out in the industry and keeps them popular in
all regions of the country is their level of customized options. “We specialize in
building special units,” says Ted Cook, Vice President of Operations. “We build our
own cabinets, for example, and the customer can specify custom cabinets or
change the layouts and we’ll build it for them. If they want an entertainment unit
instead of a storage unit, we’ll build it for them.”
Cook says the level of the fit and finish also sets Travel Supreme apart and also
sets them in the upscale recreational vehicle bracket with their competitors
Newmar, Monaco and Country Coach. King of the Road is considered competition
for Travel Supreme’s fifth wheel market.
Because they offer such a wide range of options, Cook says, the one thing he would
change about the company is to do more marketing. “The number one thing we
hear from customers is ‘I didn’t realize you could do that!’ If you put all of our
options in a book it would be like 20 pages. People don’t realize all of our special
works,” Cook says. Travel Supreme expects to yield a 5 percent growth this year
over the approximately 360 motorhomes and 360 fifth wheels sold this year. “We
aren't after a big gross sales number,” says Cook. “We are after building a specified
unit for a specified customer. If you are going to spend that kind of money you
want it built the way you want it.”
In the past, Travel Supreme’s fifth wheels surpassed its motorhomes in sales
volume but that is no longer the case. Motorhomes have not only caught up with
fifth wheels but have surpassed them. “We are going after the upper-end clientele.
They see what we can build and they want the best,” Cook says. The mid-range
priced Classic is Travel Supreme’s most popular fifth wheel. Customers can choose
from 14 different floor plans and all models come with at least two slideouts. “For
the money, customers can get a lot of options including cherry wood. It all goes
back to the custom work that we do,” says Cook.
135
Comments: Travel Supreme rates high in customer service but Cook says there is
always room for improvement. He says that goes for customer satisfaction as well.
“We can all look at ourselves and improve,” he says. “We are always looking at how
we can better satisfy our customer. It’s ongoing and it’s adjusting to the clientele.
And as far as quality of product, Travel Supreme also rates high but Cook says they
don’t take anything for granted. “We are always looking at how we can improve our
product. When you feel you can’t improve, that’s when you start falling behind”
Travel Supreme is known for its exotic woods and finishes. They offer choices like
cherry, maple, oak and walnut and even brush stained woods for the motorhomes
and in the fifth wheels you can choose glazed burnished maple or glazed spiced
hardwoods. “We offer a lot of options which gives us a certain niche and that’s the
customer we go after. We are a very customized build engineered company.
Nobody does it to the extent that we do,” says Cook.
The future is unlimited for Travel Supreme. “Where does your imagination stop?”
asks Cook. If you have it in your house more than likely I can put it on wheels. We
do a lot of units with 52 inch TVs, a lot with three surround sounds - two in the
coach and one outside - granite floors and granite countertops. Whatever you can
imagine, the future will hold.” Keep an eye out for Travel Supreme’s virtual factory
tour on their website a great source of information in my opinion.
In the premium category regarding fifth wheels there are some really quality
companies for consumers to choose from. Travel Supreme is no exception, another
great company that is appealing to upper-end buyers.
Notes:
136
P.O. Box 9547
Phone: 800-777-4133
www.wrv.com
R
Class
Type
Manufacturer
Popular Model
SC
3
AA
FW
Western RV
Alpenlite Voyager
31CK
FW
Price
Range
80K - 33K
Rating
8
Western Recreation Vehicles, Inc. was founded in April of 1971 by Bill and Suzanne
Doyle and continues today as a family owned business. After 22 years of sound
leadership, Bill Doyle retired as President of WRV. On that date, Ron Doyle was
named company President. Bill is Chairman of the Board and Suzanne continues as
company Secretary. Western RV is a national manufacturer of motorized and
towable Recreation Vehicles located in Yakima, Washington.
Corporate and production facilities extend over 57 acres and surpass over 400,000
square feet under one roof. The company currently manufactures Alpenlite FifthWheels, Travel Trailers and Truck Campers as well as Alpine Coach, a premier
diesel Motor Coach. Western sells best in the SW and NW regions of the US
followed by the Rocky Mountain Region, SE, NE and Midwest. It predicts a strong
growth of 10-15 percent for 2006.
Its closest competitors in the trailer category are Lance, Arctic Fox, Host and Eagle.
But Marketing Assistant Dave Woodall feels it is Western’s “heritage of technical
innovation and engineering excellence” that sets them apart.
The Alpenlite fifth wheel is consistently one of the best-selling in the industry, its
quality and versatility appealing to value-driven consumers. Their tradition of
excellence caused Western’s fifth wheels and truck campers to be listed in
“Consumers Digest” as a “Best Buy.” In the fifth-wheel category, the most popular
is the Alpenlite Voyager 31CK retailing for $59,331. This top-of-the-line model was
updated this year and includes seven new floor plans.
Comments: In many ways Western RV is a model company in the recreational
vehicle industry. Its 35-year commitment to quality and customer satisfaction is a
company tradition. The company has high marks in customer satisfaction, quality
construction and resale value. The dealers also give Western RV high marks.
Woodall says when it comes to customer service and satisfaction he rates Western
a “10.” “Recently, one of our owners called with a problem that had disabled his
coach. “It was after hours, the Factory Service Center had already closed, and our
Vice President of Marketing ended up with the call. He began to patiently walk the
customer through a series of steps in an attempt to alleviate the problem. Soon,
our CEO was in the room offering his support, and before you knew it, our CEO,
was personally involved with fixing the problem. You don’t see that much
anymore.”
137
The company has a good handle on quality control issues and in my opinion, is a
great company if you’re after a quality built RV at affordable prices. The company’s
website is loaded with good information and construction information as well.
Notes:
138
Class
P
P
P
P
P
P
P
P
P
P
P
AA
AA
AA
AA
AA
AA
AA
AA
AA
AA
R
1
2
3
4
5
6
7
8
9
10
11
139
1
2
3
4
5
6
7
8
9
10
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
Type
CrossRoads (Thor)
Glendale RV
McKenzie (Monaco)
Holiday Rambler
Northwood
Keystone
K-Z
Western RV
Jayco
Ameri-Camp
General Coach BC
King of the Road
R-Vision (Monaco)
Alfa Leisure
Carriage
Newmar
Travel Supreme
Teton Homes
Nu-Wa
Peterson Industries
New Horizons RV
Manufacturer
Cruiser
Titanium
Starwood LX
Savoy
Silver Fox
Montana & Cougar
Sportsmen
Alpenlite Voyager 31CK
Eagle Series
The Summit Ridge
Citation 27 foot
Royalite
Trail Cruiser
See Ya Gold
Cameo LXI
Cypress
Classic
Royal
The Hitchhiker ll LS
33' Limited Edition
36' Triple Slide
Popular Model
FW
FW
FW
AD
TT
FW
TT
FW
TT
FW
TT
FW
TT
FW
FW
AD
FW
FW
FW
FW
FW
SC
50K - 24K
70K - 35K
68K - 26K
82K - 25K
54K - 20K
65K - 22K
90K - 20K
80K - 33K
60K - 20K
60K - 25K
100K - 23K
90K - 40K
99K - 63K
85K - 60K
170K - 40K
150K - 45K
111K - 50K
162K - 61K
90K - 45K
92K - 39K
110K - 40K
Price Range
14
16
17
17
18
19
20
21
22
23
14
15
16
17
19
19
20
21
22
23
24
C
14
16
16
18
18
19
20
20
21
23
15
16
16
17
18
19
19
21
22
23
24
CS
Detailed Rating Chart for Fifth Wheels & Toy Haulers
14
16
17
18
19
20
21
21
22
23
16
16
17
17
18
19
20
20
21
22
24
DR
13
16
17
18
19
19
19
20
21
22
14
15
16
17
18
18
19
20
20
23
24
RV
55
64
67
71
74
77
80
82
86
91
59
62
65
68
73
75
78
82
85
91
96
Points
4
5
5.5
6
6.5
7
7.5
8
8.5
9
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
10
Rating
Class
E
E
E
E
E
E
E
E
E
E
R
1
2
3
4
5
6
140
7
8
9
10
FW
FW
FW
FW
FW
FW
FW
FW
FW
FW
Type
Starcraft RV
Coachmen RV
Dutchmen (Thor)
Forest River
Extreme RV
Gulf Stream
Triple E
Fleetwood
Skyline
SunnyBrook
Manufacturer
N/A
Chaparral
Denali
Cardinal & Sierra
Road Ranger
Prairie Schooner
Topaz
Prowler
Aljo
31' Baywindow
Popular Model
TT
TT
TT
TT
TT
TT
TT
AG
FW
TT
SC
36K - 27K
73K - 24K
60K - 22K
70K - 16K
52K - 25K
61K - 15K
45K - 24K
72K - 20K
26K - 14K
53K - 30K
Price Range
14
16
17
17
18
19
19
20
20
21
C
13
15
16
16
18
18
19
20
21
22
CS
Detailed Rating Chart for Fifth Wheels & Toy Haulers
(Continued)
14
15
16
17
17
18
18
19
21
22
DR
13
15
15
17
18
19
19
20
21
22
RV
54
61
64
67
71
74
75
79
83
87
Points
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
Rating
Alfa Leisure
Carriage
Coachmen RV
CrossRoads
Dutchmen
Extreme RV
Forest River
General Coach
Gulf Stream
KZ RV
McKenzie
Northwood
R-Vision
Starcraft RV
SunnyBrook
Triple E
(Not featured)
(See chapter 11)
(See chapter 11)
(See chapter 11)
(See chapter 11)
(See chapter 11)
(See chapter 11)
(See Thor article chapter 11)
(See chapter 11)
(See chapter 11)
(Not featured)
(See chapter 11)
(Not featured)
(See chapter 11)
(See chapter 11)
(See chapter 11)
141
Travel Trailers
Chapter 11
Travel Trailers
Price Range: $6,000 to $100,000
Travel trailers come in a variety of
sizes, ranging from a small bedroom
on wheels to the equivalent of a Class
A motorhome without the engine and
transmission. Many units feature a
slideout to quickly extend the unit's
living space. Small trailers may weigh
less than 2,000 pounds and can be
pulled with a wide selection of
Gulf Stream Ameri-Lite Trailer
compact vehicles. The ease of towing,
combined with their relatively low
purchase price, makes them an excellent first choice among RV buyers. Facilities
are very compact, but completely suitable for short-term use. Travel trailers usually
provide cooking facilities, a refrigerator, heating, air conditioning, a self-contained
toilet, a shower, water tanks (fresh water, grey water, black water), faucets, sinks,
a LP (propane) gas supply, and a separate 100-125 volt electrical system. They can
sleep up to eight people depending on the model and floor plan.
Medium-size travel trailers range in weight up to about 5,500 pounds before
supplies and fluids are added, and in price from about $7,000 to about $45,000.
These are the most popular travel trailers, the majority requiring some planning in
selection of a tow vehicle. Many models are suitable for towing with properly
equipped full-size cars. Most models offer a high degree of self-containment, with
full bath, galley and dining facilities. Large travel trailers range up to about 11,000
pounds and vary in price from about $35,000 to $100,000. Depending on the floor
plan, these units can be suitable for large families, or for extended use by two
people. Ranging in size from about 25 to 40 feet, these trailers offer a wider
selection of floor plans.
By far this category has seen the most increase in sales volume, out
performing all other categories for 2006. Higher gas prices have increased the
desirability of travel trailers as never before. Light-weight units have really seen an
increase in sales due to ease of towing and affordability.
manufacturers in future publications.
142
Travel Trailers
To learn more about how I arrived at my conclusions and ratings please review
Chapter 2 of this book. It is my hope that the information contained in this chapter
will help you make informed decisions regarding travel trailers with fair and
balanced information that has been complied over a number of years.
143
Travel Trailers
Airstream Inc. (Thor)
P.O. Box 629
Jackson Center, OH 45334-0629
Phone: 937-596-6111
www.airstream.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
3
P
TT
Airstream (Thor)
Safari
TT
90K - 30K
8
Airstream has been around since the 1930’s getting its start in Los Angeles,
California. The founder Wallace Byam, led the company through some difficult
times including the great depression. During the 1930’s Wallace experimented with
aircraft type construction methods to lessen wind
resistance and improved the trailer’s strength-toweight ratio. His designs began taking on a more
aerodynamic and contemporary look. On January 17,
1936, the Airstream Trailer Co. introduced the Clipper,
and an American legend was born.
Airstream was the first to utilize riveted aluminum for their exteriors producing
an extremely durable product and creating a unique look which has an almost cult
like following throughout the United States. According to Airstream they have never
stopped building “the better trailer” and 60% of all Airstreams are still on the road
today, which is an amazing feat.
In the 1970’s, Airstream introduced the Classic — its first motorhome. The Classic
featured riveted aluminum construction and a monocoque body like the travel
trailer, and brought a new level of aerodynamic superiority unavailable in any other
motorhome. In the 1980's, Airstream rolled out the Argosy fifth wheel trailer,
Airstream triple axel trailer, and the Land Yacht Motorhome. The Land Yacht
motorhome featured laminated fiberglass construction and had front and rear end
caps so innovative that a patent was granted for them.
Airstream views Fleetwood and Jayco to be their closest competitors regarding their
travel trailers and Monaco to be their closest competitor when it comes to their
motorhomes. While Airstream has enjoyed some success with their motorhomes
their travel trailers make up over 90% of sales through the U.S. In 2005, Airstream
sold over 2,000 units. The company has enjoyed 30% growth on the retail level for
three years in a row and predicts increased sales for years to come.
The company’s best selling travel trailer is the, Safari, retailing for around
$40,000. According to Tim Champ, marketing director for Airstream, he believes
Airstream has one of the best built travel trailers on the market today, with a
uniqueness you won’t find anywhere else, both inside and out. The company
recently unveiled a new product called, “Base camp mini toy hauler”. This
particular travel trailer appeals to 25 to 40 year olds that are weekend warriors. It’s
small and lightweight and can be towed by most cars.
144
Travel Trailers
Comments: Airstream this year, (2006) is marking its 75th anniversary, which is a
great feat for any company. Airstream’s reputation is well known in the industry
with innovative designs and quality craftsmanship that continues to this day. This is
an upper-end product, appealing to RV buyers that are drawn to the unique look
and interior designs. According to Tim Champ, the company enjoys high marks
when it comes to customer satisfaction, customer service and quality of product. I
like Airstream’s website which is informative and offers a virtual tour of different
products along with pricing. The RVDA gives Airstream high ratings based on
feedback from RV dealers across the country. The resale value for an Airstream is
average to above average @ 45% depreciation in five years based on our research.
On the downside the company’s market share is minimal and the company needs to
promote their products more aggressively. Price is also a concern being on the high
side. A number of customers we spoke with reported that roof leaks were a
problem but the company was quick to respond. Overall, a great company with a
unique product line, quality construction and longevity that is unprecedented. If
you’re looking for a travel trailer that will last indefinitely with some uniqueness
then Airstream may be the right RV for you and your family.
Notes:
145
Travel Trailers
Bigfoot Industries
4114 Crozier Road
Armstrong, B.C. Canada V0E 1B6
Phone: 250-546-2177
www.bigfootrv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
2
P
TT
Bigfoot
2500 Series
25B21FB
TT
33K - 20K
9
Bigfoot industries located in Armstrong, British Columbia, Canada; has been
building quality RVs for 27 years. Specializing in Class C and travel trailers, Bigfoot
sells strong in the NW and Rocky Mountain regions due to its location but has a
strong dealer network throughout the United States and Canada. Bigfoot continues
to grow, estimating a 5 to 10 percent growth this year, due in part to the new floor
plans set to debut in June or July with more new floor plans to come.
The company is always on the cutting edge of manufacturing RVs that are useable
in all-weather. Marketing Director Wolf Ernst says, “This is one aspect that sets
Bigfoot apart from other manufacturers”. Also, the fact that Bigfoot is not a mass
producer, they make fewer RVs so each is given attention to detail. “We specialize
in high quality vehicles for all-season use,” Ernst says. “They are made from
fiberglass and most are winterized for four season use. People use our RVs for
skiing, hunting, fall and winter trips.”
The company’s best selling travel trailer is the, 25B21FB in the 2500 series.
According to Ernst, this is because it is well-designed, well laid out and there is a
lot of storage. Since they are so specialized, the Bigfoot customer is looking for
something specific and is therefore not generally an entry-level customer. Most of
the Bigfoot customers are looking for quality and style as the number one reason
for purchasing. According to Ernst, their closest competitor is Northwood
Manufacturing (Arctic Fox).
As far as customer service, Ernst says the letters and email testimonials he
receives tell the tale. “We have numerous letters and postcards from people who
are very happy with our service. We have customer testimonials from Bigfoot
owners who say we go above the call of duty with our attention to detail. People
have written letters to RV Times [a Canadian RV publication] saying ‘We went to
Bigfoot and they really looked after us’.” For the future, Bigfoot is prototyping a
new travel trailer with new floor plans and slideouts for the 3000 series. Bigfoot is
looking to have a very good year.
Comments: Bigfoot Industries is a small company as mentioned above, which
gives them the ability to focus on quality control to produce the best products
possible. Their travel trailers, for example, are constructed from two-piece molded
fiberglass and insulated using a 1 1/2" high-density polystyrene insulation. Another
feature is their high quality designer fabrics decorating the interiors. All models
feature large, radius corner windows that create a feeling of spaciousness, and
provide you with an unobstructed view of the great outdoors. Bigfoot's unique two-
146
Travel Trailers
piece construction and excellent aerodynamics will allow you to tow them with
ease.
I place Bigfoot Industries in the, “Premium” category because of their quality
products and customer service. The company’s website is informative and lists
dealers to contact in your area. Here is a testimony from a Bigfoot owner that sums
up this company, “We bought a 2004 Bigfoot 21' travel trailer and have never
regretted it. The trailer is everything we expected, and the quality of construction is
superior. I have had no warranty claims. The only damage has been one screw
pulled out that secured a window shade, which I replaced myself. I'd buy another
Bigfoot in a minute.” The resale value is great based on our research. The company
stands behind their products and works closely with their dealers to ensure
warranty issues are taken care of in a timely manor.
Notes:
147
Travel Trailers
Carriage Inc.
P.O. Box 246
Millerburg, IN 46543
Phone: 574-642-3622
www.carriageinc.com/index.htm
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
7
P
FW
Carriage
Cameo LXI
FW
170K - 40K
6.5
1
P
TT
Carriage
Carri-Lite
FW
30K - 35K
10
According to the company’s website, Carriage Inc. was founded in 1968 and the
company’s philosophy has always been, “To build a quality unit, not quantity massproduced units.” Beyond All Expectations is the company’s tag line.
Over 37 years, the Carriage facility has grown to 20 buildings situated on 55 acres
in the quiet farming community of Millersburg, Indiana. It also features a beautiful
courtesy park for Carriage customers to stay should their unit need to be serviced
by Carriage's Service and Warranty Department.
The Carriage Travel Club is an organization for owners of Carriage RV's formed to
promote fellowship, friendship, and fun. With memberships throughout the US and
Canada, seasonal campouts and fun-filled rallies are held by our state and local
chapters. The National Club sponsors annual National Rallies in Florida and Texas
as well as a Grand National Rally.
We spoke with Kathy Fuller, who is the Marketing Manager for Carriage. She says
that the south is strong for Carriage, especially the SE. She considers SunnyBrook
and Heartland to be their two close competitors. The Cameo LXI fifth wheel is
Carriage’s most popular model, costing on average about $55,000. Other models
the company offers are; Royals International, Carri-Lite, Compass, and C-Force
lines of fifth wheels. The Carriage customers are mid-range to upper-end with
quality and style being most important to them. In 2005, Carriage sold about 2,100
units.
Since Carriage makes almost all of their components, this makes for a superior
product in Kathy’s opinion. She mentions their cabinetry and upholstery as good
examples of this. Carriage has also been in business for 40 years, so they bring a
lot of experience to their craft.
Comments: We interviewed a number of Carriage owners and most were pleased
with their purchase. Here is a testimonial from one customer, “We were looking for
an all season fifth wheel for full time use. We visited a number of manufacturers
and were impressed with the construction methods and fit and finish at Carriage
Inc. Their 2 / 5 yr warranty was an added plus, which is perfect for full time use.
The construction seemed to be the same across all lines and we chose the Cameo
as the best combination of features and cost.”
148
Travel Trailers
The company offers plant tours, which have been expanded and are now available
Monday thru Thursday starting at 9:30 AM (1 tour per day). The company
encourages RV buyers to come and see how they construct their units. They believe
once you see how a Carriage is constructed you’ll want one. There are a few things
in the works for them but the company is keeping the details under wraps. The
word is though that a new lighter weight product is in the future. A solid company
with a bright future – a small company but able to compete with the big boys.
Notes:
149
Travel Trailers
Casita RV
3030 S. McKinney
Rice, TX 75155
Phone: 800-442-9986
www.casitatraveltrailers.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
1
E
TT
Casita
17 ' Spirit Deluxe
TT
14K - 9K
8
Casita is family owned business founded in 1983. Casita sells direct to the
consumer - no middle man, therefore all savings are passed directly to their
customers. Alicia Mahoney, Sales Manager for Casita said, “The south east is our
strongest region, especially Florida.” Usually she considers Scamp to be one of their
closest competitors, but with the fire at Scamp that’s not so much the case right
now.
Alicia believes their product quality and customer service differentiate them from
other companies. She feels the excellent relationship between the sales
coordinators and the customers makes a huge difference. Casita also listens
closely to customer input.
The 17’ Spirit Deluxe is their most popular trailer. Casita customers can be
described as mid-range; price and quality are both important to them. Alicia
modestly gives her company 8’s across the board in customer service, customer
satisfaction, and product quality. Casita sold about 600 units last year and the
company primarily builds smaller trailers their largest being a 17 foot.
All their trailers come with fiberglass side-walls they are light weight and sturdy.
The majority of their trailers are priced below $10,000 and the company ships its
product to Japan, which is impressive. The company is appealing to entry-level and
mid-range buyers with price and quality construction both playing an important
role.
Comments: For an inexpensive travel trailer it is hard to beat Casita. You can buy
factory direct and save thousands compared to their competitors. Everybody we
talked to that owned their products were impressed with the quality inside and out.
They received high marks regarding customer satisfaction and resale value is above
average to excellent. Here is one testimonial that sums it up, “We just purchased a
17' Casita and we hit the scales at 3000# fully loaded. It's a real nice high quality
trailer with a nice bathroom and shower. Lots of other nice features on this small TT
also and should be no problem towing with a Nissan Frontier.”
According to the company’s website, “You don't have to come to the manufacturing
and distribution center to see our products. We have a network of satisfied
customers world-wide that would welcome the opportunity to show you their Casita
Travel Trailer and answer any questions you may have”. This is a unique marketing
strategy that seems to work for the company.
150
Travel Trailers
Casita will be attending more shows in the future. With the increased focus on fuel
economy, the Casita product line is catching the attention of more buyers. In the
past, Alicia thinks people attending RV shows sometimes didn’t pay attention to the
lighter weight products. But now the Casita trailers are just what folks are looking
for. So Casita will be at more shows to give people a chance to see the line.
Notes:
151
Travel Trailers
Coachmen RV (Coachmen Industries Inc.)
P.O. Box 30
Phone: 574-825-5821
www.coachmenrv.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
9
E
FW
Coachmen RV
Chaparral
TT
73K - 24K
4.5
2
E
TT
Coachmen RV
Spirit of America
TT
36K - 15K
7.5
Coachmen, is one of the nation's leading full-line manufacturers of recreation
vehicles and modular construction. The company also has a housing division called
the, “Housing and Building Systems Group”, which is America's leading producer of
modular homes. Recreation vehicles are manufactured under the Coachmen
Recreation Vehicles, LLC, Sportscoach RV, Georgie Boy Manufacturing, LLC and
Viking Recreation Vehicles, LLC
brand names. Coachmen produces; Class A
motorhomes, Class C "mini" motorhomes, travel trailers, fifth wheel trailers and
folding camping trailers.
In 1964, Coachmen Industries was founded by three brothers: Tom, Keith and
Claude Corson. The Corson brothers built the company on principles such as:
•
•
•
•
"Practice the Golden Rule"
"Our Word is our Bond"
"Business goes where it is invited and stays where it is well cared for"
"Dedicated to the enrichment of your life"
By staying committed to these principles, Coachmen has grown to become one of
the largest full–line manufacturers of RVs in the world. The Corson brothers started
Coachmen Industries, Inc. in a 5,000 square foot plant in downtown Middlebury,
Indiana. First year production included 12 travel trailers, a single truck camper and
80 truck caps. Since that time Coachmen Companies have produced nearly 600,000
recreation vehicles of all sizes and types.
We recently spoke with Bruce Barone, Marketing Analyst. Bruce says that the South
East (especially Florida and Georgia) and the Midwest are Coachmen’s strongest
regions. The company sold just fewer than 14,000 units last year. Travel trailers
are the top category in terms of units sold. All the big manufacturers are in
competition with Coachmen, because their extensive product line. Fleetwood and
Winnebago would be the top competitors. Coachmen buyers range from mid-level
to upper range, depending on the product.
Coachmen, is built on family values. Dealers are treated like family. Loyalty is a big
part of the relationship, and it goes both ways. Some dealers have been with
Coachmen for 40 years. Many have been with the company for 20 or 30. Bruce
says that Coachmen always tries to do what’s right, no matter what. The fact that
Coachmen is not as big as some of its competitors is an advantage to the
consumer. Coachmen can give the time and attention to customers, and respond
quickly to changes they ask for. Coachmen, is recently ranked #2 in the industry
152
Travel Trailers
for customer service. In the travel trailer category, the Spirit of America is their
number one seller.
Comments: Based on a recent article by Indy Star, “Coachmen on the Road to
Recovery.” “You know things aren’t so great at a company when its focus is
something called an “intensive recovery plan,” states Daniel Lee in the May 29
edition of the Indianapolis Star. That’s the name of the major initiative these days
at Coachmen Industries Inc. The Elkhart, Ind., company, which makes recreation
vehicles and homes, racked up $26.4 million in losses in 2005 as its revenue fell
12.5% from the year before. Last year was so bad, Lee points out, that the
company’s chairman and chief executive, Claire Skinner, did not receive a
performance bonus for the first time since 2001. ‘The intensive recovery plan is
focused around reshaping Coachmen to be a much more solid performer when
times are good but to still remain profitable when markets are soft,’ said Jeff Tryka,
Coachmen’s director of investor relations.”
On a positive note I do like Coachmen as a whole. I am hopeful they will be able to
turn things around and once they do I am sure they will be a stronger company
because of it. I give Coachmen an average rating overall, I do like Georgie Boy and
feel you got a lot of coach for the money. For those of you that are on a limited
budget but want a decent coach, take a look at Georgie Boy. Customer service on a
whole was average to above average. Many were pleased with their purchase but
we did receive some negative feedback. The company is appealing to entry-level to
mid-range buyers, price being a big consideration. The company has a wide range
of products and an extensive dealer network. Resale values are poor to average
based on our research.
Notes:
153
Travel Trailers
CrossRoads RV (Thor)
305 Hawpatch Drive
Topeka, Indiana 46571
Phone: 888-226-7496
www.crossroadsrv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
10
AA
FW
CrossRoads (Thor)
Cruiser
FW
50K - 24K
4
5
P
TT
CrossRoads (Thor)
Zinger
FW
38K - 16K
7
CrossRoads RV has manufactured fifth wheels and travel trailers since 1996. The
company was privately owned until Thor purchased it about 16-months ago. By
maintaining a philosophy of keeping organizational frills to a minimum, but quality
of product, service and value high, they have continued to grow in the market and
earn a reputation for customer satisfaction.
Located in Topeka, Indiana they have three plant locations and employ over eighty
people. A hallmark of the company’s construction is all-aluminum of the lighter
weight half-ton towables. They also feature Hung walls, seamless one-piece roof,
Filon fiberglass exterior, plywood decking, and additional construction features
normally found in higher-end products. These are all standard in CrossRoads RVs,
which prides itself on offering more standards than add-ons at an affordable price.
All of this contributes to CrossRoads expected 20 percent growth this year and its
solid sales all across the United States.
Company President Mark Lucas says that CrossRoads top two competitors are
Keystone and Dutchmen, but he says that CrossRoads’ focus on the customer sets
them apart. “When we build our units we focus on what we feel the customer
wants. We focus on construction, warranty and fit and finish. Our quality is a strong
point.”
Another strong point is the low, low weight of the CrossRoads RVs making them
easy to tow. “Our construction, although lightweight, is meant to last. We have a
two-year all inclusive and five-year structural warranty,” Lucas says. The one thing
Lucas would like to change about his company is that everyone on the road would
know about CrossRoads.
The CrossRoads Cruiser is the most popular fifth wheel, one reason is the tripleslide, 29-foot Cruiser only weighs 7,600 pounds as opposed to the average 9,500
to 10,000 lbs. of others, according to Lucas. The Cruiser is built with a lightweight,
all-aluminum construction that gives you more towing options. This, along with the
solid construction of their hung walls, fiberglass exterior and one-piece rubber roof
are just some standard features you typically won’t find in other comparable
products.
The Zinger, a 32quadbunk with four bunk beds, is the most popular travel trailer.
The 32QB only weighs 6,000 lbs. This means that consumers can tow these
vehicles with the trucks they have. “The materials aren’t cheap to make
lightweight,” says Lucas. “We spend a little more on construction, focusing on the
weight so our RVs are really towable. We think people will make the investment
154
Travel Trailers
when they see the warranty and see that it is a good investment. It is a useable
vehicle. They will get their money’s worth.”
CrossRoads sold a combined 8,000 units last year with the fifth wheels being the
strongest category historically but with the introduction of the Zinger that is
changing. The company’s customer is a mid-range customer looking for both
quality and price. Lucas says that the company rates a solid 9 on all levels of
customer service, customer satisfaction and quality of product. “We can always do
better,” he says. CrossRoads is always looking toward the future and will continue
to grow. “We have grown ten times in size in the past three years because we build
a product people want and we treat our dealers with respect. Our word is our bond
and we believe in integrity and standing behind our product.”
Comments: CrossRoads RV is a relatively new enterprise with innovative floor
plans throughout their product lineup. The company manufactures a unit that's
upscale in craftsmanship and decor and possesses the extra durability and
residential appeal sought after by full-timers. From our research, CrossRoads
owners all seemed impressed with the quality and craftsmanship. “A good value for
the money” was a common statement from those we interviewed. The resale value
is very good based on our research and customer satisfaction was high as well.
CrossRoads is a great company with a solid future in my opinion and definitely
worth checking out.
Notes:
155
Travel Trailers
Dutchmen (Thor)
2164 Caragana Court
Goshen, IN 46526
Phone: 574-534-1224
www.dutchmen-rv.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
8
E
FW
Dutchmen (Thor)
Denali
TT
60K - 22K
5
7
E
TT
Dutchman (Thor)
North Shore
TT
38K - 10K
5
and fifth wheel travel trailers in the world. According to company’s website
Dutchmen has great floor plans and year after year, Dutchmen is one of the best
selling brands because of their commitment to high quality and value. They remain
focused on providing innovative products that are loaded with standard equipment
and unique features. Dutchmen claims they offer more value for your dollar
compared to other recreational vehicle companies. Plus, Dutchmen's attention to
detail in design and construction is why their customers return when it is time for
their next RV.
We spoke with Joe Hosinksi, Director of Marketing. He said that Dutchmen has
strong sales all across the United States. Keystone and Fleetwood would be the two
closest competitors. In fifth wheels, the Denali is a strong seller, MSRP $20,000 to
$50,000 depending size and options. In the travel trailer category North Shore is
their best selling, MSRP $15,000 to $30,000. Also popular are the Four Winds and
Aerolite. The UltraLite category was especially strong in 2005 for the company.
Joe sums up what makes Dutchmen unique by saying “Great features, great floor
plans and great value.” He feels that the combination of the quality of their
product, the amenities they offer, and the value pricing is hard to beat.
Comments: Dutchmen, is mainly appealing to the entry-level buyer, price being
the main deciding factor. While researching the company we did not find much in
the way of negative feedback. It seems Dutchmen does a good job regarding
customer service and works well with their dealer network. Resale values are poor
to average based on our research and quality of construction is average. The
company does include a lot more standard features not normally found with other
companies. I feel this makes them more appealing to entry-level buyers and is why
they rank high in total sales volume each year. Look for new products coming from
Dutchmen in 2007. The Eco UltraLite, the NTense toy hauler, and the mid-range
luxury fifth wheel Monte Vista will all be coming to market. Dutchmen, is
downsizing some of its models to reflect consumers’ needs for better fuel economy.
Notes:
156
Travel Trailers
Extreme RVs
412 S. Kit Ave
Caldwell, ID 83606
Phone: 208-453-2500
www.extremervs.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
6
E
FW
Extreme RV
Road Ranger
TT
52K - 25K
6
9
E
TT
Extreme RV
Sportsmaster
TT
35K - 16K
4
We were not able to interview Extreme RVs but we wanted to include them in this
rating guide. According to the company’s website, “Extreme RVs, LLC was created
from an employee purchase of KIT Manufacturing Company's RV Division on
January 29, 2003. Extreme RVs retained the former company's product lines:
Companion, Road Ranger, Extreme SUTs, Sportsmaster, and Monterey.
The former company, KIT Manufacturing, had been in business since 1945. This
company was started as a co-partnership in October 1945 at Long Beach,
California, for the purpose of manufacturing and marketing a pre-fabricated,
camper-type, teardrop trailer which could be shipped in a "kit" or package complete
with component parts. The sportsman could then assemble the unit himself.
Over the years, the company developed a reputation for a quality built unit. KIT
units maintain one of the highest resale values on the market. KIT became well
known for its Companion and Road Ranger product lines; and prior to the sale of
the company began growing its Extreme Sport Utility Trailer line. The company
recently introduced the 2007 Mega-Lite sport utility travel trailer (SURV), available
in three floor plans in lengths of 19 to 29 feet. With a 7,670-pound GVWR, the
wood-and-aluminum Mega-Lite is designed to be towed behind a half-ton pickup
truck. The company grew from 2 units a week to 120 units a week and continues to
increase from there.
Extreme RVs continues to manufacture the quality product that KIT began many
years ago. The Sportsmaster, Monterey, Companion, Road Ranger, and Extreme
names live on in both quality and innovation. Extreme RVs also continues to lead
the industry with cutting edge design and features. The Extreme MegaLite set the
standard in 1/2 ton towable toy haulers and the Extreme wide body toy haulers set
the stage with their high quality in craftsmanship, usability, and design. At Extreme
RVs, “we continue to honor our quality reputation developed years ago by KIT
Manufacturing and will persist with our cutting edge design features for years to
come.”
Comments: There seems to be little in the way of feedback on most of the RV
forums, based on our research. The company has a poor to average record
regarding customer service and that may be because of lack of feedback. Resale
value is poor to average and the company is appealing to entry-level buyers with
price being the most important deciding factor.
Notes:
157
Travel Trailers
Forest River
55470 CR 1
PO Box 3030
Elkhart, IN 46515
Phone: 574-389-4616
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
7
E
FW
Forest River
Cardinal & Sierra
TT
70K - 16K
5.5
5
E
TT
Forest River
Wildwood LE
TT
39K - 14K
6
Forest River was founded in 1996 by Peter Liegl and is headquartered in Elkhart,
Indiana. They have grown considerably in the last few years to include production
facilities throughout the mid-west and on the west coast. In addition to
manufacturing recreation vehicles, Forest River Incorporated also has a marine
division which includes Odyssey and South Bay motorboats; a bus line that consists
of Elkhart Coach, Glaval Bus and Starcraft Bus; a commercial division whose
subsidiaries include Rockport and Workport trucks and Premier Structures as well
as a manufactured housing division with Sterling Homes and Hart Housing.
Forest River declined to give us an interview therefore I can not include their most
popular models in this article. It seems when we asked dealers and manufacturers
who they felt were their main competitors; many would point to Forest River. The
company’s sales numbers are impressive and they do have a large market share.
When talking with dealers and RV owners we found that Forest River was average
in quality construction and customer service. In my housing publications I found
large companies typically produced affordable homes with a lot of nice amenities
but overall rated average in the area of construction and average to below average
on customer service. Small to midsize companies, in my opinion, usually have a
better handle on customer service and quality control issues. The downside with
small to midsize companies is that they typically don’t have the price advantage as
larger companies do. Most consumers are driven by price, which gives large
companies like Forest River an edge.
By far the company’s greatest emphasis is on its travel trailers and fifth wheels
offering over a dozen models in both regular and ultra-lite. Their All-American
Sport line includes and 8’ x 10’ cargo area for hauling ATVs, dirt bikes,
snowmobiles and bicycles. Forest River also offers roadside assistance free of
charge for one year.
Comments: Forest River is the largest privately owned manufacturer of RVs in the
United States. In the summer of 2005 Warren Buffett, billionaire investor and
insurance executive, bought Forest River for an undisclosed amount. According to
an article by RV Business, “Liegl, the company’s founder continues to run the
company with a, “hands-off” management style approach. Buffett, believes that
managers of his companies ought to be left to run their businesses without
interference from him, and without having to adhere to any unifying corporate
strategies or goals.”
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Travel Trailers
The company’s business model is volume orientated and is appealing to the entrylevel to mid-range buyer with price being the main driving force. On the downside,
based on our research, many Forest River owners are displeased with the
workmanship regarding the interiors. Little things like cuts in the linoleum, factory
workers puncturing water lines and drawers that pop open when traveling were
issues. Another problem I have uncovered is a high rate of blow outs regarding
tires, mostly on travel trailers and fifth wheels. I am not suggesting that Forest
River is a bad company or their products are inferior. These are just some of the
things I have discovered during our research. The company sells thousands of units
per year and it’s impossible to have a perfect record. If you’re considering a Forest
River I would focus on a reputable RV dealer that has a good reputation for
servicing their customers. If you’re in the market for a travel trailer or fifth wheel
and price is your main concern, Forest River may be worth looking at.
Notes:
159
Travel Trailers
Gulf Stream Coach
Nappanee, IN 46550
Phone: 800-289-8787
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
5
E
FW
Gulf Stream
Prairie Schooner
TT
61K - 15K
6.5
4
E
TT
Gulf Stream
Ameri-Lite
TT
29K - 14K
6.5
Gulf Stream Coach has been manufacturing recreation vehicles for 20 years. The
company was founded by James F. Shea, Sr. who was looking to branch out after
starting a manufactured housing company in an old sauerkraut factory.
Shea at first thought about acquiring an existing RV company but then decided to
start from scratch so he could build RVs the way he thought best. Gulf Stream was
born and is today one of the top manufacturers in the country selling strong in all
regions and looking to gain a two to five percent growth in 2006.
Because they are a full-line RV manufacturer, Gulf Stream considers all other
manufacturers their closest competition. But as a company representative said,
they offer such a broad spectrum that they take the entry-level customer and keep
them all the way to the high end diesel level. Or sometimes, a customer will start
at the top with Gulf Stream and as they get older, travel less and wind down with
Gulf Stream. “We carry everything from Class A diesel to luxury fifth wheels to
entry-level vehicles and everything in-between. We have something for everyone.
We are all about quality, innovation and value. Those are our three key focuses,”
says a company representative.
In the fifth wheel category the, Prairie Schooner is always a favorite because of
its size, floor plans and luxurious interiors. “It’s a very high-end fifth wheel product
with triple axles and vacuum bond laminated sidewall construction,” said the Gulf
Stream rep. Average retail price is $50,000 to $60,000. Also, the Mako and
Canyon Trail are popular fifth wheels on a midprofile level. They are a little less
expensive but the major features are still there such as excellent towability.
Average retail is $25,000 to $35,000.
The Amerilite travel trailer is one of most popular travel trailers in the industry
and travel trailers as a whole is Gulf Stream’s most active division. The Amerilite is
good for a first time buyer because there are a lot of options for floor plans to fit a
variety of families. And even though there are about a dozen floor plans, it’s a very
simple trailer and easy to buy. You know what you are getting right from the start.
Average retail is $10,000 to $15,000.
Comments: Gulf Stream feels they are strongest in the category of travel trailers,
but based on our research I feel the company does a better job with their Class A
and C motorhomes and fifth wheel products, regarding quality construction and
innovative designs. According to Steve Woody, Director of Marketing, he believes
the company is, “strong in customer service and has invested a lot of money into
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Travel Trailers
making sure the customer experience is first class from start to finish.” They
implemented a Six Sigma Quality Initiative to insure quality all the way down
the line and stop problems before they start. In talking with different Gulf Stream
owners we found many were pleased with their purchase and felt the company
responded quickly to warranty claims. Many dealers we interviewed gave Gulf
Stream average marks and the resale value is average based on our research. The
company is appealing to entry-level and mid-range buyers with price being the
deciding factor in most cases. The company does have a wide range of products
and floor plans to choose from. If you have a tight budget and want a good
selection of products to choose from then Gulf Stream may be right for you.
According to a recent article by Steve Bibler with RV Business in April of 2006, Gulf
Stream plans to invest $1 million dollars to establish a line of sport utility RVs by
converting a 74,000 square foot plant in Goshen, IN. “Our primary goal for starting
up the EnduraMax company was to create a keen focus on the toy hauler market
because of the fact of its emerging presence in the RV industry,” Claude Donati,
vice president of sales and marketing for Gulf Stream, told RV Business.
Notes:
161
Travel Trailers
KZ RV
0985 N 900 W.
Shipshewana, IN 46565
Phone: 800-315-7427
www.kz-rv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
4
AA
FW
K-Z
Sportsmen
TT
90K - 20K
7.5
3
AA
TT
K-Z
Frontier
TT
34K - 16K
8
For over 30 years KZ RV has earned a reputation for being an outstanding
recreational vehicle manufacturer. The reason for this is their commitment to
quality and attention to meeting the unique needs of their customers. Every
manufacturer should be proud of their product, and they are. As a matter of fact,
the company believes so strongly in their product they back it up with a Two Year
Structural Warranty.
KZ RV manufactures solid sided travel trailers and hybrid travel trailers that are
lightweight enough to be towed by smaller vehicles. They manufacture many
different models and floor plans. KZ RV depends on a dealer network to sell their
products and provides a link on their website to locate a dealer near you.
Marlene Snyder, sales manager for KZ RV is quick to point out that the company
has won the Dealer Satisfaction Index (DSI) award six years in a row, and has
rated very highly in all 21 categories. According to Marlene, the company has
strong sales in all regions and their two closest competitors are Keystone and
Jayco. In 2005 the company sold an estimated 10,000 units.
One thing that distinguishes KZ from others is how quickly the company reacts to
changing market trends. They listen to feedback from their dealers about colors,
designs, floor plans, etc, and incorporate this information into the product quickly.
They can get a fast turnaround on changes, making them very nimble in the
marketplace. Marlene ranks KZ as a 10 in both customer service and customer
satisfaction. She thinks the KZ product quality deserves a 12. Marlene believes
their company appeals to mid-range buyers with quality and price both playing a
big role.
The company’s most popular fifth wheel is the Sportsmen. The price range for this
model is $25,000 to $48,000. In the travel trailer category the company points to
the Frontier, ranging in price from $20,000 to $30,000. Of the 13 travel trailer
floor plans the company offers, eight weigh in at less than 5,000 pounds empty,
making them especially appealing to people who don't want to buy a big, heavyduty tow vehicle.
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Travel Trailers
Comments: Those that we have talked to that own a KZ product give the company
a solid 9 or 10 regarding quality of product and overall customer satisfaction. This
company has a solid business plan and realizes they are filling a niche in the
market. They have a wide range of products from deluxe fifth wheels and toy
haulers to affordable travel trailers. The quality of construction is very good,
customer satisfaction is good and the resale value of KZ products is average to
above average based on our research.
The company’s website has recently been updated so take a look. KZ RV is a good
company with a strong reputation in the industry and definitely worth checking out
if you’re a mid-range to upper-end buyer.
Notes:
163
Travel Trailers
Northwood Manufacturing
59948 Downs Rd.
PO Box 3359
La Grande, OR 97850
Phone: 541-962-6274
www.northwoodmfg.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
6
AA
FW
Northwood
Silver Fox
TT
54K - 20K
6.5
5
AA
TT
Northwood
Arctic Fox
TT
38K - 14K
7
We were not able to speak with Northwood Manufacturing but I wanted to include
them in this guide. The company’s website does provide some information, which I
am including in this article. “Ron Nash, and his wife, Sherry, started building RV
travel trailers in 1994. Their goal was to build quality trailers with the hopes of
having enough time to spend traveling. What started out as a small business
adventure has turned into a thriving business with two factories. The first factory is
located in La Grande, Oregon and the second factory was opened in 2001 located in
Winchester, Virginia.”
From an article I recently read about the company Ron, started out as a general
manager in the RV industry and then moved into the roll as production manager.
This gave Ron the experience and knowledge to start his own company. During this
time many RV manufacturers were striving to cut RV prices and costs by resorting
to cheaper and sometimes flimsier materials. Ron went in the opposite direction,
figuring there would be a market for sturdy, durable and well-insulated RVs,
particularly in Canada and in the NW. His intuition paid off and now, Arctic Fox is
known around the world as a quality product with a high degree of craftsmanship at
affordable prices.
According to Northwood’s website the company employs about 300 people, making
them one of the largest private-sector employers in the NW. Today, Northwood
builds Arctic Fox campers; Desert Fox sport utility trailers, Nash and Arctic Fox
towables and fifth wheels. The company takes pride in the fact they provide enough
insulation to enjoy all four-seasons comfortably in many of their models. You can
also upgrade the insulation or “R Factor” in their entry-level products as well. The
company also boasts that they have heavier tires and stronger axles so their
vehicles can go off-road with style and ease.
The company is strongest in the NW region because of their heavy duty
construction methods and increased insulation. Their customers are mid-range to
upper-level with quality and price playing an important role.
Comments: I like this company and when we spoke with Arctic Fox owners they
couldn’t say enough about the company or their RV. As you would suspect they rate
high in customer satisfaction and they also do very well in the area of quality
construction. One thing you need to realize is that Northwood still uses wood
framing in their travel trailers and fifth wheels models which in turn makes the
units heavier, using more gasoline than lighter weight materials. Many customers
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Travel Trailers
like this fact but you do need to take into consideration you may need a heavy duty
vehicle to tow these trailers. The company does use aluminum framing in their
camper models, which is a plus. On the positive side all models use plywood and
solid wood rather than strand or flake board with exterior grade tongue and groove
plywood similar to residential construction. The resale value is above average to
excellent based on our research. If you live in the NW and want a quality fifth wheel
or travel trailer and you are a mid-range to upper-end buyer, Northwood
Manufacturing may be worth checking out.
Notes:
165
Travel Trailers
Starcraft RV Inc.
P.O. Box 458
Topeka, IN 46571
Phone: 260-593-2550
www.starcraftrv.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
10
E
FW
Starcraft RV
N/A
TT
36K - 27K
4
8
E
TT
Starcraft RV
NA
TT
33K - 20K
4.5
From the company’s website, “Starcraft has a long history of innovation and market
leadership dating all the way back to 1903. We were founded in the heart of
Northern Indiana's Amish country, and still call this area our home. Starcraft
originally produced livestock tanks and other metal farm equipment, and in the
1920's, added a variety of boats to our lineup. In 1964, Starcraft entered the RV
industry with a line of folding camping trailers. Today, Starcraft RV offers soft-sided
truck campers, folding camping trailers, both lightweight and full-size travel trailers
and fifth wheels in North America.
We dedicate over 300,000 square feet of floor space strictly to manufacturing,
while another 30,000 square feet houses our sales and advertising, engineering and
transportation groups. We benefit from a unique advantage in the RV industry: the
efficiencies of designing and building nearly every item in-house, from the frames
and running gear (which we design) on up. Starcraft maintains total control over
the engineering, manufacturing and quality of our components, sub-assemblies,
assemblies, cabinets and cushions - everything! We are not limited by an outside
manufacturer's 'off-the-shelf' products, nor are we constrained by someone else's
timing.”
Starcraft Camper Club: One "International Rally" is held each year in various
locations around the United States and Canada. Other International events include
rallies and caravans to places like Nova Scotia, Cheyenne, Wyoming, Las Vegas,
Nevada and the Indy 500.
We spoke with Terry Bodenbender, Vice President of Sales for Starcraft. He said
that they are strong in sales on both coasts, more so on the west. Starcraft sold
about 10,000 units last year and travel trailers are the company’s strongest
category. He considers Thor, Forest River, and Fleetwood to be their main
competitors.
There’s not a particular fifth wheel that is more popular than the others. Starcraft
focuses on the ½ ton truck market. They feel that is their niche, RVs that can be
towed by the ½ ton truck. The same is true of their travel trailers. Any model that
expands is very popular with their buyers. On a scale of 1 to 10, Terry gives
Starcraft a 9.5 in customer service, satisfaction, and quality of product. He says
there’s always room for improvement. Terry mentioned that they have a new line
coming out in October. He says there’s nothing like it out there. He declined to give
further details.
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Travel Trailers
Comments: Terry says Starcraft’s smaller size is an advantage, because it means
they can respond quickly to market demands. They have a great relationship with
their dealers. A dealer can get in touch with anybody right up to the president of
the company. Terry also feels the company’s relationship with its customers is
great. They attend an annual national Starcraft rally, where they join campers in
seminars. Those that we have talked to that own a Starcraft were pleased with
their purchase. We did not hear any negative feedback from existing owners.
Construction is average, customer satisfaction is good and resale value is average
to poor.
Notes:
167
Travel Trailers
Sunline Coach Company
245 South Muddy Creek Rd
Denver, PA 17517-9773
Phone: 717-336-2858
www.sunlinerv.com
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
8
AA
TT
Sunline Coach
Solaris (Non Slide)
TT
35K - 11K
5.5
Sunline Coach Company is located in the Pennsylvania Dutch Country in Lancaster
County, Pennsylvania. The company has been in business for over 40 years.
Sunline builds high quality travel trailers featuring innovative floor plans and design
elements not normally found in other products. The company has earned the
reputation for building a quality product in the industry. According to the company’s
website they receive a high number or repeat business, “Sunline owners come back
to us each time their camping needs change and they are ready to buy another
trailer from us.”
Sunline has been awarded the coveted Dealer Satisfaction Award, (DSI) by the
National Recreational Vehicle Dealer Association, (RVDA). The company is honored
to be one of only seven RV manufacturers selected by the RVDA for recognition of
their overall service and product quality. They have received this award in the past
because of their commitment to their dealer network and customers.
We spoke with Betty Zazwirsky, Sales Coordinator. She said that Sunline sales are
strong in the NE, and the company has sold 1,143 models so far in 2006. Their best
seller was the T-1950, a 20’6” Solaris nonslide trailer. With no additional
options which retails for $19,740. “This is the company’s flagship series, which only
gets better each year.” Their designers have refined Solaris floor plans to best suit
the needs of camping enthusiasts. Sunline Solaris models, size 20 to 14 feet in
length, are a perfect lightweight traveling companion for the couple on the go.
Standard features include: Cabinet doors are constructed using mortise and tenon
joints, not staples. Cabinets are constructed and fastened at all points using
screws, not staples, providing superior strength and durability and a large double
bowl acrylic-sink. The European Mylar shower door features a built-in squeegee
that self cleans the roll-up door with each use. All Sunline’s are equipped with a
SeaLand foot pedal flush toilet that features a china bowl (not plastic). Sunline also
features heavy-duty, extruded I-beam frame featuring extra-wide top lip front
cross member for secure floor attachment to better handle towing stress and
seamless one piece rubber roof and backer.
The company also builds a toy hauler called, Sunline Tran-Port. “This unit is
perfect for smaller tow vehicles. The Tran-Sport delivers a comfortable living space
coupled with a cargo area that is sized correctly for your active lifestyle. Enjoy the
freedom to roam and play in the multi-use, lightweight Tran-Sport available with
70" or 104" cargo areas. Ideal for motorcycles, bikes, camping gear, ATVs or
anything you want to take along. The Tran-Sport gives you the ability to travel in
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Travel Trailers
comfort yet play in style. Standard with a smooth exterior (SE) fiberglass, the Ultra
package is available inside”.
Betty believes Fleetwood and Jayco are their two closest competitors. The Sunline
buyer is interested in both quality and price. And quality is something that sets
their product apart. Another thing that keeps customers coming back is the Sunline
commitment to go the extra mile. As a result, Sunline has many repeat customers.
In general, Betty says Sunline always tries to do right by the customer.
The “Que”, a new model, was recently introduced at Louisville. It has a European
look and feel, and is designed for two people. It is being well received, especially on
the west coast. The Que can be towed by smaller suvs or trucks.
Another development in Sunline’s world is the sale of their handicapped accessible
trailer, the Advancer, to California’s state park trailer rental concessionaires. Since
California’s state parks must now abide by the ADA, any company renting trailers
must provide a handicapped accessible trailer for rental. The Advancer has been
chosen to be that trailer. The folks at Sunline are very proud of and excited about
this.
Comments: The Company’s website is informative with structural information,
pricing and floor plans. They do offer tours at the plant and you can locate a dealer
in your area on their website or download brochures. The company is appealing to
entry-level and mid-range buyers, both quality construction and price playing an
important role in the decision process. Sunline Coach received high marks for
customer service, construction and the RV dealers we spoke with gave the
company high marks as well. Sunline Coach customers that we spoke with were
pleased with their purchase and would recommend them to others. They are a
smaller company that has quality control issues under control and very active in
working with their dealers. If you live in their market areas and you’re looking for
an above average travel trailer or toy hauler you need to check this company out.
Notes:
169
Travel Trailers
SunnyBrook Manufacturing
201 14th St.
Phone: 574-825-5250
www.sunnybrookrv.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
1
E
FW
SunnyBrook
31' Baywindow
TT
53K - 30K
8.5
1
AA
TT
SunnyBrook
Bunkhouse
TT
36K - 15K
9
Sunny Travelers (members of the SunnyBrook owner’s club) know what makes
SunnyBrook fifth wheels and travel trailers so popular. It is the personal service,
well-trained employees, fresh ideas and practical designs.
This all starts in the company’s manufacturing plant in Middlebury, Indiana, where
much like “Cheers, “ everybody knows your name. “At SunnyBrook, the ownership
is very involved in the day-to-day business,” says Elvie Frey, president of the
company. “We are locally owned and locally managed and involved in our
community. We are small enough to be personally involved in the process and still
large enough to provide what the customer needs.” That is why SunnyBrook RVs
are popular in all regions of the country, sold in 46 of the 50 states. Sales seem to
be strongest in the Midwest but they also do well in all other regions. “No region is
a lot stronger than another,” Frey says. “We are scattered across the whole United
States.”
SunnyBrook predicts a five to ten percent growth for the coming year over the
3,300 sold in 2005. This will be due in part to a new product line that will be a
different direction for SunnyBrook. They plan to launch it at the big RV show in
Louisville, Kentucky in November.
The company’s biggest competitors are Forest River, Jayco and Thor but what sets
SunnyBrook apart is the small company attitude they have continued to nurture
even as the company continues to grow. “We are close to the dealers and close to
the customers. The people know what they are looking for and we are right there to
understand what they want.”
The most popular fifth wheel from SunnyBrook is the 31 Baywindow because of
the floor plan, which is so versatile. It has triple slideoutss, kitchen, dining room
and bedroom. The most popular SunnyBrook travel trailer is the Bunkhouse
model, which is a family unit. People like it because it is like a two bedroom unit
with a queen bed in the front and four bunks in the back. The bottom bunk folds up
for extra storage to haul items such as bicycles. In 2005 travel trailers had a little
spike in sales due to the demand after Hurricane Katrina but, on an average year,
travel trailers and fifth wheels sell about fifty-fifty.
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Travel Trailers
Comments: The SunnyBrook customer ranges from the entry-level customer to
the high usage customer because SunnyBrook makes a vehicle for all levels. The
Sunset Creek line is the entry-level product for people who use their RVs mostly on
weekends and about four to eight weekends a year. “It’s for those that want
something nice and high quality but they will use it less,” says Frey. The Brookside
is the medium priced line and geared towards the recreational camper – those who
will use the vehicle 2-6 weeks a year.
And the Titan series is for the more serious user who will use it for months at a
time. “Each series is geared towards its own unique user,” says Frey. While
SunnyBrook is known for its customer service, Frey says that there is always room
for improvement. “We are pretty darn good at what we do,” he says. “No one is
perfect. We are close, but we can always improve.”
Based on our research SunnyBrook customers were pleased with their purchase
and most expressed how impressed they were with the fit and finish of interiors.
Solid oak cabinets, aluminum frames and prompt service from company on
warranty issues. SunnyBrook also received high marks from RV dealers we
interviewed. The resale value is above average to excellent as well. The company’s
website is basic and not loaded with too many bells and whistles. For the best
information I recommend downloading the adobe files from their website or contact
a local dealer. A small company that has a good handle on quality control with
excellent craftsmanship inside and out.
Notes:
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Travel Trailers
Thor Industries
P.O. Box 629
Jackson Center, Ohio 45334-0629
Phone: 937-596-6849
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
10
E
TT
Thor California
Tahoe
TT
36K - 15K
3.5
I wanted to include an article about Thor Industries because they are such a force
within the industry. According to the company’s website, “Thor Industries was
founded on August 29, 1980, when Wade F. B. Thompson and Peter B. Orthwein
acquired Airstream, the most recognized name in the industry. The name "Thor"
combined the first two letters of each entrepreneur's name. Despite its famous
image, Airstream had not fared well during the economic downturn of the late
1970's. By focusing on improving quality while reducing costs, Airstream returned
to profitability in its first year under the new Thor management.
In 1982 Thor purchased the Canadian company, General Coach, which
manufactures travel trailers and motorhomes. Also part of this acquisition was Thor
America, which manufactures Citation and Chateau travel trailers and fifth wheels.
In 1984 Thor became a public company and in 1986 was listed on the New York
Stock Exchange. That same year Forbes magazine ranked Thor sixth out of the
"200 best small companies in America."
and fifth wheel travel trailers in the world. Four Winds International; manufacturer
of Class A and C motorhomes was acquired in 1992. Komfort, a maker of fifthwheel and conventional travel trailers, and Skamper, a builder of folding camping
trailers, became members of the Thor family in 1995. 1996 saw the startup of Thor
California and the introduction of the Tahoe and Wanderer brands of trailers and
fifth wheels. These excellent products became instant hits with RVers and the
fastest-growing brands on the market. With the acquisition of Keystone RV in 2001,
Damon RV in 2003, and CrossRoads RV in 2004, Thor Industries is the largest RV
manufacturer. Thor is also the largest mid-size bus manufacturer, having acquired
Goshen Coach in 2005.”
It’s difficult to rate a large company like Thor Industries with all their subsidiaries. I
do rate many of their subsidiaries like; Airstream, Dutchman, Four Winds,
Keystone, Damon, Crossroads and Thor California. Thor has 12 RV subsidiaries last
time I checked and according to John Beaver, marketing director, Thor gives their
subsidiaries lots of room to design and create new products within their markets.
Thor’s subsidiaries are managed at a distance with productivity being the main
determining factory.
172
Travel Trailers
Thor subsidiaries are:
Airstream
Aerolite
Thor California (Rated in this article)
General Coach
Dutchman
Four Winds
Komfort
Skamper
Keystone
Breckenridge
Damon
CrossRoads
Goshen Coach
Comments: Thor Industries reported a record $301 million in orders last year an
increase of 22% over last year’s record $247 million. Thor increased its North
American distribution network with the addition of 355 dealers compared to 275
new dealers last year. In November, 2005 Thor’s retail RV sales were 5,463 units,
up 12% from last year and were 87,349 units for the 11 months, up 14%. Based
on our research it seems Thor has one of the best management teams in place,
which is having a dramatic impact within the company. In our research we have
typically found that larger companies fall behind when it comes to quality control
issues and customer service. This being said I believe Thor while a large company
and appealing to the masses has not made the same mistakes as other large
corporations. The company gives their subsidiaries the management support and
financial resources necessary to stay ahead of the curve.
Notes:
173
Travel Trailers
Box 1230
Winkler, Manitoba, Canada R6W 4C4
Phone 204-325-4361
www.tripleerv.com/
R
Class
Type
Manufacturer
Popular Model
SC
Price Range
Rating
4
E
FW
Triple E
Topaz
TT
45K - 24K
7
9
AA
TT
Triple E
Topaz
TT
32K - 18K
5
Triple E Recreation Vehicles started out 41 years ago with a little 13-foot travel
trailer. Today, the company is located in Winkler, Manitoba Canada. The company
also builds diesel pushers, Class A gas motorhomes and Class C motorhomes. From
small things, big things one day come.
The plant in Winkler is highly integrated meaning that most of the parts and fit and
finish are made on site to Triple E’s exact specifications. In addition to the
production line, at the factory are a welding shop, paint shop, fiberglass and mold
shop, sewing department, and cabinet manufacturing department.
Because of their location in the prairies of Canada, Triple E makes sure their RVs
are built to sustain harsh climates and very cold weather. Ryan Elias, Marketing
Coordinator for Triple E says that it is the quality of the vehicles that makes Triple E
motorcoaches and towables stand out. “We promote our quality and craftsmanship
which is second to none,” he says. “And our commitment to quality and customer
service is also second to none.”
For this reason, the Triple E customer tends to be a mid-range customer – one who
is looking for quality and a value-added price. This customer also tends to become
a loyal Triple E customer once they buy their first RV. “We see a lot of repeat
buyers, three, four and five time buyers,” says Elias. “We have top quality
customer service and we think we are the best in terms of quality and customer
satisfaction. And it shows with our repeat business.”
Triple E makes one line of towables called the Topaz with 20 different floor plan
options. Elias says that there is no one category of floor plan that stands out as the
number one best-seller. Each customer is unique and looking for something to fit
them, he says.
Comments: While the majority of Triple E customers are located in Western
Canada, the company has a dealer network in the United States and is continuing
to add more and more U.S. dealers. On the Triple E website, www.tripleerv.com,
you can download adobe brochures about each product, which include floor plan
options and specifications. Also, there is a dealer locater as well as a rental locater,
in case you want to try out a Triple E for a trip before buying one. Please note the
rental agents for now are only in Canada. However, you can always test drive a
Triple E at the dealer.
174
Travel Trailers
Triple E earns high marks for quality construction and customer satisfaction is
above average. Most people have never heard of Triple E and this is a problem for
the company in my opinion. They need to do a better job getting the word out here
in the states. Triple E customers are pleased with their purchases overall and feel
the workmanship inside and out is better than most other companies. They
received high marks for the RV dealers we spoke with. Resale value is also average
to above average based on our research. Triple E is a quality company with a bright
future.
Notes:
175
Class
P
P
P
P
P
P
P
P
AA
AA
AA
AA
AA
AA
AA
AA
AA
R
1
2
3
4
5
6
7
8
1
176
2
3
4
5
6
7
8
9
TT
TT
TT
TT
TT
TT
TT
TT
TT
TT
TT
TT
TT
TT
TT
TT
TT
Type
Triple E
Sunline Coach
Fleetwood
Ameri-Camp
Northwood
Keystone
K-Z
Jayco
SunnyBrook
Glendale RV
McKenzie (Monaco)
General Coach BC
CrossRoads (Thor)
Holiday Rambler
Airstream (Thor)
Bigfoot
Carriage
Manufacturer
Topaz
Solaris (Non Slide)
Prowler & Mallard
Ameri-Camp Lite
Arctic Fox
Springdale
Frontier
Jay Flight
Bunkhouse
Travelaire
Starwood SL
Citation 29 LB
Zinger
Savoy
Safari
2500 Series 25B21FB
Carri-Lite
Popular Model
TT
TT
AG
FW
TT
FW
TT
TT
TT
FW
FW
TT
FW
AD
TT
TT
FW
SC
32K - 18K
35K - 11K
39K - 12K
30K - 17K
38K - 14K
38K - 13K
34K - 16K
32K - 12K
36K - 15K
69K - 35K
35K - 25K
48K - 20K
38K - 16K
51K - 20K
90K - 30K
33K - 20K
30K - 35K
Price Range
16
17
18
18
19
20
21
21
23
16
17
18
18
19
21
23
24
C
Detailed Rating Chart for Travel Trailers
16
16
17
18
19
20
20
21
22
17
18
19
20
21
22
23
24
CS
15
16
17
18
18
19
20
21
22
17
17
18
19
20
21
22
24
DR
15
16
17
18
19
19
21
22
21
15
16
17
18
19
20
23
24
RV
62
65
69
72
75
78
82
85
88
65
68
72
75
79
84
91
96
Points
5
5.5
6
6.5
7
7.5
8
8.5
9
5.5
6
6.5
7
7.5
8
9
10
Rating
Travel Trailers
Class
E
E
E
E
E
E
E
E
E
E
R
1
2
3
4
5
177
6
7
8
9
10
TT
TT
TT
TT
TT
TT
TT
TT
TT
TT
Type
Thor California
Extreme RV
Starcraft RV
Dutchman (Thor)
R-Vision (Monaco)
Forest River
Gulf Stream
Skyline
Coachmen RV
Casita
Manufacturer
Tahoe
Sportsmaster
NA
North Shore
Trail Sport
Wildwood LE
Ameri-Lite
Nomad
Spirit of America
17 ' Spirit Deluxe
Popular Model
TT
TT
TT
TT
TT
TT
TT
FW
TT
TT
SC
36K - 15K
35K - 16K
33K - 20K
38K - 10K
29K - 14K
39K - 14K
29K - 14K
36K - 13K
36K - 15K
14K - 9K
Price Range
11
14
15
16
17
17
18
19
20
21
C
Detailed Rating Chart for Travel Trailers
(Continued)
11
14
15
16
17
18
18
19
20
21
CS
12
15
16
16
17
19
20
20
21
21
DR
11
15
15
16
16
17
18
19
19
20
RV
45
58
61
64
67
71
74
77
80
83
Points
3.5
4
4.5
5
5.5
6
6.5
7
7.5
8
Rating
Travel Trailers
Travel Trailers
Ameri-Camp
Carriage
Fleetwood
Glendale RV
Holiday Rambler
Jayco
Keystone
McKenzie
R-Vision
Skyline
(See chapter 10)
(See chapter 10)
(See chapter 10)
(See chapter 10)
(See chapter 10)
(See chapter 10)
(See chapter 10)
(Not featured)
(Not featured)
(See chapter 10)
178
Conclusion
Chapter 12
Conclusion
RV buyers are changing and the trend now is younger buyers. The industry's top
purchasers are now 49 to 51 years old, the baby boomers. Additionally, young
families are flooding into this affordable vacation lifestyle, choosing it as an
alternative to more traditional and costly family getaways. Add these new RVers to
the still-growing, traditional core group of 62-and-up buyers, and you've got a huge
market that sees positive growth for years to come.
According to the latest figures by the Recreation Vehicle Industry Association,
Overall sales for 2007 are a bit lower compared to 2006. The industry is on pace to
ship around 354,700 units including motorhomes, travel trailers and fifth wheels in
2007. That projection is down about 9 percent from last year. Keep in mind that
2006 was a record year with over 14.7 billion dollars in retail sales. Some have a
negative outlook for the industry especially if gas prices continue to climb. I take a
different approach. While gas prices are hurting the industry in the short run; many
RV companies are trying to come up with innovated ways to improve gas mileage,
which will have a positive effect on the industry for years to come.
What does the future look like for the RV industry?
There are two main indicators that
manufacturers,
dealers
and
industry
experts look towards in speculating how
well the RV industry will do in the
preceding year; consumer confidence
and gas prices. If consumer confidence is
high everybody breaths a sigh of relief
because those in the know understand it is
good news for the RV industry. The second
indicator is gas prices, high prices are not
welcomed and it does have the potential of
slowing down the industry.
Molded Composite Body
GMC Pad Concept RV
The American auto industry for whatever reason did not
see high gas prices as being a problem and therefore did
not plan in advance by designing fuel efficient cars.
Because of their short sightedness the American auto
industry lost millions of dollars to foreign competitors who
did see the big picture. Will the RV industry learn from the
auto industry mistake?
179
Conclusion
My research team and I have learned that many RV manufacturers are starting to
invest their research dollars in molded composite technology and other ways to
significantly reduce the weight of their vehicles to increase fuel efficiency.
A new technology is emerging and turning heads in the RV industry. A patented
new technology called, “Injected-Core™”, which can help reduce weight while
providing fuel savings, cost efficiencies and process efficiencies. Materials being
considered are certain types of foam and thermoplastic resins.
This new technology enables designers to achieve more sculpted vehicle design and
aesthetics. The molded one-piece bodies can be up to 50 feet in length, complete
with molded-in metallic finish and interior surfaces. A lighter vehicle produces
better fuel economy and ultimately more value for the dollar.
RV Communities
RV parks are on the rise and not just ordinary
RV parks with a shower facility. I am talking
about RV parks or communities that are gated.
Some have a grocery store, club house and
many offer a swimming pool. RV parks are the
rage right now and they are getting more
elaborate each year.
Twenty or thirty years ago mobile home parks
were the rage especially for retirees on a
limited budget. The rent was cheap and many
parks were catering to the 55 and older crowd.
The trend now is to see the country and make new friends while traveling in an RV.
The other reason why more and more people are turning to RV communities is they
can see the country and not be limited to one place. Not only do people want to
travel more but with all the RV clubs and events taking place around the country
many people are finding this lifestyle more appealing. Now they can belong to
something and go places. Here is one website that rates RV parks around the
country at, http://rvparkreviews.com.
My goal is to continue to provide updated ratings for my comparison guide. If you
would like me to include a particular RV company in this guide please email me at
info@jrconsumer.com, or if you have a question or suggestion I would like to
hear from you as well. I hope this guide has assisted you in your search for the
right RV manufacturer and I wish you all the best in your search, God bless.
Randall Eaton
180
Buying Tips & RV Resources
Chapter 13
In this chapter I reveal additional buying tips and suggestions that have the
potential to save you valuable time and thousands of dollars. It is up to you to
put this information into practice. By doing so, you will make informed decisions
that will have a lasting impact for you and your family. I believe my findings will
satisfy even the most skeptical buyers with fair and unbiased reporting.
Buying Tip #1 (Average Discounts Based on Retail Prices): From my
experience in retail sales the amount one can expect to save in the form of a
discount is usually based on the retail price. The more a product costs the larger
the discount as the diagram below illustrates.
Under $20K – Discount 5% to 15%
$20K to $50K – Discount 10% to 25%
$50K to $125K – Discount 15% to 30%
$125,000 or more – Discount 20% to 35%
The diagram above is intended to give you a general idea of what to expect when
negotiating a price with your RV dealer. Recently I visited a large RV show in
Seattle, Washington and many of the dealers had the, “Manufacturer’s
Suggested Retail Price”, (MSRP) displayed on the units at the show. Beside the
MSRP they listed the discount of that particular unit if purchased during the show.
On average I would have to say the diagram above accurately reflected the
discounts being offered at the show. Most dealers included, “Dealer Prep” in the
total price which is not part of MSRP. This additional charge varies from dealer to
dealer and may or may not be justified. The discount percentages listed above do
not take dealer prep or sales tax (if applicable) into account. Larger discounts can
be negotiated if a particular unit has been discontinued or if an RV has been sitting
on a dealer’s lot for six months or longer. This buying tip is only intended to be
used as a guide and each RV buyer must properly shop and compare before making
an offer.
181
Buying Tip #2 (High Pressure): Don’t rush into making a decision even if you’re
being presented with an unbelievable offer- or at least what you think is an
unbelievable offer. My research has revealed that many RV buyers spend six
months on average researching their options before they purchase. I have also
found that those who do their research before buying an RV make informed
decisions and are more likely to be satisfied with their purchase.
Another important tip is: Don’t be pressured into making a decision. A quality RV
dealer will always make the buying process enjoyable without using high-pressure
sales tactics. If your salesperson resorts to high pressure tactics to get you sign,
beware. This usually means something is wrong and it’s time to step back and reexamine the situation. High pressure sale tactics are usually implemented
when the product being sold is of low quality, coupled with the fact
customer service is probably marginal at best.
Buying Tip #3 (Renting): For those of you that are having a difficult time
deciding on a particular type of RV maybe you should consider renting. Renting an
RV has become a big business and thousands are taking advantage of this option
each year. The RV rental business is a $350 million industry and grew by 34
percent in 2004, according to figures compiled by the U.S. Census of Retail Trade
and the RV Rental Association (RVRA). There are more than 460 RV rental outlets
located across the country and it is growing each year.
My wife and I along with another couple rented a Class C RV a number of years
ago. We decided to take two weeks and visit Lake Powell and some national parks
along the way. At the time we were into water sports and decided to tow our 19
foot boat behind the RV. We had no problems with the RV and we were able to
travel at our own pace and enjoy the countryside and stop at interesting places
along the way. At the time we were investigating the possibility of owning an RV
and were trying to decide between a travel trailer and a Class C. We had a great
time and many wonderful memories. If you have doubts or you’re not sure if a
particular RV is right for you then consider renting. Below are some helpful
websites that pertain to renting an RV:
•
•
•
•
www.usarvrentals.com
www.elmonterv.com
www.rvra.org
www.cruiseamerica.com
As we conducted our research over the years we came across a number of excellent
articles and websites that would probably be of interest to most. I’ve tried to
include sites that have additional information not contained in this guide. The links
provided below are current but if you find a link that is inactive please email me so
I can keep information below up-to-date and current at info@jrconsumer.com.
Buying Tip #4 (Motorhome Chassis): When looking at a particular RV, ask the
salesperson if the chassis is a custom chassis, semi-custom or stock chassis. This
will give you some insight into the overall quality of unit. Another question to ask
your salesperson, “Is the chassis a raise rail chassis?” A raised rail chassis
182
increases the overall height, allowing for more room in the basement areas of the
coach. More storage space is always a good thing. Another buying tip is to ask
about the turning radius of the unit. A turning radius of 50 feet is considered
excellent.
Buying Tip #5 (Underbelly): Many RV manufacturers offer an enclosed
underbelly, which protects tanks and floor from the hazards of the road. The best
choice for underbelly material in my opinion is galvanized steel underbelly.
Galvanized steel won’t tear or rust and will prevent most anything from penetrating
your tanks or floor system. The next step down is ABS, (a type of plastic), which is
widely used in the industry. This is a good product and will provide years of
protection. The worst material being offered is a fabric type material which is
useless in my opinion. If you see this type of material being offered you know
you’re looking at a poorly built unit.
Buying Tip #6 (Aluminum Framing): If
you decide on aluminum framing be sure
to ask your salesperson if all 5-sides are
aluminum. Many companies will say their
unit has aluminum construction but that
may mean only the two side walls. The
construction of the front and back walls
are wood or it could be all four walls are
aluminum and the roof is wood. So, be
sure to ask the question and be specific.
The picture above shows a 5-sided
aluminum construction.
Free buying tips online
There are a number of free, “Buying Guides” available online. Below are some
articles I found to be informative and helpful:
•
Buying your Dream Motor Home
www.rversonline.org/ArtBuyingTips.html
•
How to Buy a Motor Home
www.ehow.com/how_6564_buy-motor-home.html
•
Buying used: Check point
www.practicalmotorhome.com/buyingnew/buyingused2.html
•
101 tips for RV’s (This is not a buying guide but can be useful)
www.rvhometown.com/HTML/Articles/101_rv_tips.htm
•
NewRVer.com
www.newrver.com/publish/rv-buying-different.shtml
183
How to select the right RV
Choosing the right RV the first time will save you thousands of dollars. Many RV
buyers select the wrong type of RV. Don’t let this happen to you. Read the articles
below to help you determine the right RV for you and your family:
•
Choose the right RV
http://www.myrvguide.com/current_category.1853/News.71
/news_detail.html
•
RV lifestyle
http://www.associatedcontent.com/article/36746/the_rv_lif
estyle_traeling_with_and.html
•
Seven Commandments for Buying the Right RV
http://rvforsaleguide.com/rv-for-sale.htm
•
Woodall’s Tips (What Type of RV is Right for You?)
http://www.woodalls.com/rvs/selectrv/
10 tips for selling your used RV
Below are some helpful selling tips that could bring you TOP DOLLAR for your RV:
1. Clean it up! Most buyers will quickly assume the worst if your RV is not
clean. The unit should be empty and clean and everything should appear to
be in good working order.
2. Have current registration and inspection. Nobody likes to go all over town to
get that done after they just dropped a bunch of money on your rig.
3. Get a private inspection to show your good faith. Make necessary repairs,
and have the report ready for the buyer. Big ticket items are negotiable, but
most everyone can handle a few scratches in the front bumper when the
rest of it proves out.
4. Have books, manuals and receipts ready for the buyer to look through and
suggest that they do so.
5. Talk with some banks and lending sources. Have a good idea what type of
financing options the buyer will have based on the age and value of your rig.
For example, motorhomes over a certain age will not get lowest rate of
financing and terms differ. This is especially helpful on rigs that are more
than five years old.
6. Know what your bottom dollar is. If the buyer has to wait for your decision,
he's probably "cooled" off some.
184
7. Talk about how much fun you had in it, but KNOW WHEN TO STOP.
8. If you have the opportunity, have everything running and ready for showing
when the prospect gets there.
9. Change all fluids and filters.
10. Accessorize a little and make it look "homey".
Below are additional websites with good articles about selling pre-owned
RVs:
•
•
www.rversonline.org/ArtSellingTips.html
www.rvtrader.com/tips.php
Many find the local newspaper a fine source to sell their RV. For those of you
interested in advertising on the Internet here are a few places to start. (The
advertisement costs vary from FREE to VERY expensive):
•
•
•
•
•
•
•
•
•
•
•
www.rvsearch.com/
www.rvtrader.com
www.rvtraderonline.com
www.rvclassified.com/
www.rvonline.com/
www.monkeyads.com
www.sellrv.com
www.motors.ebay.com
www.greatvehicles.com/rvs/
www.rvcorner.com/
www.rv-coach.com
Discussion forums
These forums are a good source of information. With all discussion forums there are
occasionally rude posts. It’s all part the territory when visiting these sites but focus
on the good posts and try to glean as much information pertaining to your
interests. You may even want to join and contribute to the discussion. Here you can
ask questions and hopefully receive some good feedback. If you have decided on a
particular RV, type in the brand name or model on the discussion forum and read
what others have written. This may give you additional insight into your purchase.
Below are some popular discussion forums to consider:
•
•
•
•
•
www.rv.net/forum/
www.chatmag.com/topics/rec/rv.html
www.rv-links.com/forums.htm
www.rv-coach.com/current_category.195/forum_list.html
www.rv-info.net/rvforums.html
185
Cell phone and Internet access
I came across this article on RV.Net’s discussion boards last year and feel it
answers some important questions about this popular topic. I found www.RV.net
to be a valuable resource during my research and would recommend visiting their
website for additional information.
“This article is designed to explain the basic approach to using your cell phone with
your computer to connect to the Internet. It is not intended to be an in depth
coverage of the topic. Rather it is intended to help folks get acquainted with what is
necessary to get online. The first step in this process would be to check with your
cell phone carrier. Make sure there is no reason you can’t use your phone like a
modem. Some carriers can provide this for an additional fee.
It is the most cost effective way to keep up with your email and favorite web pages
from nearly anywhere. In most cases you do not need a separate or different phone
plan. You will use your plan minutes and can manage it to take advantage of the
unlimited nights and weekends just as you might for conversations. Regular cell
phone roaming charges may apply depending on where you are and whether your
carrier has an agreement with the local service provider. This is no different than
any other situation.
The key components needed are your cell phone, a special USB cord designed
specifically for your cell phone. It will connect your cell phone directly to your
computer via a USB port on the computer. Finally you will want software to manage
the connection and compress the data being sent. There are many sources for this
equipment. You can check with your local cell phone retailer. Radio Shack is a good
source on this topic as well but they will only be familiar with the phones they sell.
Once your software is installed and configured for your internet service provider,
you will only need to click on the Icon to launch your internet session.”
What service provider you use is not part of this topic. However there are many low
cost or free email services such as:
•
•
•
Google’s Gmail
Microsoft’s Hotmail
Yahoo
Other important articles about this topic:
•
•
•
www.engadget.com/2005/01/18/how-to-use-your-cdmacellphone-as-a-usb-modem/
http://aplawrence.com/Reviews/cellphoneaccess.html
http://www.your-rv-lifestyle.com/RV-internet-access.html
186
Popular RV magazines
•
www.motorhomemagazine.com/
•
www.trailerlife.com/
•
www.rvtradedigest.com/
Popular RV websites
•
Recreation Vehicle Industry Association (RVIA)
http://www.rvia.org
•
Recreation Vehicle Dealers Association (RVDA)
http://www.rvda.org
•
Recreational Vehicle Rental Association (RVRA)
www.rvra.org
•
National Association of RV Parks & Campgrounds (ARVC)
www.arvc.org
•
RV America Online - The Home of the RV Industry
www.rvamerica.com/
•
RVmanufacturers.com
www.rvmanufacturers.com/rv_types.cfm
•
RVersOnline
www.rversonline.org/RV6.html
•
Website to all RV clubs
http://camping.about.com/od/rvownersclubs/
•
RV business News
www.rvbusiness.com
187
RV Manufacturers Contact Information
Chapter 14
Below is a list of manufacturers featured in this book. I realize not all
manufacturers are represented. It is my goal to include more RV companies as I
update this guide. If you know of a company that should be featured in up-coming
editions please email me with the company’s name and contact information at
info@jrconsumer.com. Most manufacturers depend on a dealer network to sell
their products and answer customer’s questions. It is advised that you contact a
dealer of a particular manufacturer if you have questions. Most RV
manufacturer’s websites provide a list of dealers for you to contact.
Airstream Inc.
P.O. Box 629
Phone: 937-596-6111
www.airstream.com
Casita RV
3030 S. McKinney
Rice, TX 75155
Phone: 800-442-9986
www.casitatraveltrailers.com
Alfa Leisure, Inc.
13501 Fifth Street
Chino, California 91710
Phone: 909 628-5574
www.alfaleisure.com
Coach House, Inc
3480 Technology Drive
Nokomis, FL 34275
Phone: 800-235-0984
www.coachhouserv.com
Ameri-Camp
72440 State Road 13
P.O. Box 249
Syracuse IN 46567
Phone: 574-528-6007
www.ameri-camp.com
Coachmen RV
P.O. Box 30
Phone: 574-825-5821
www.coachmenrv.com/
Beaver Motor Coaches
62955 Boyd Acres Rd
Bend, OR 97701
Phone: 800-423-2837
www.beavermotorcoaches.com
Bigfoot Industries
4114 Crozier Road
Armstrong, B.C. Canada V0E
1B6
Phone: 250-546-2177
www.bigfootrv.com
Born Free Motorcoach
Dodgen Industries Inc.
Highway 169 North
Humboldt, IA 50548
Phone: 866-267-6373
www.bornfreemotorcoach.com
Carriage Inc.
P.O. Box 246
Millerburg, IN 46543
Phone: 574-642-3622
www.carriageinc.com/index.htm
Country Coach
135 E. First Street
PO Box 400
Junction City, OR 97448
Phone: 800-547-8015
www.countrycoach.com
CrossRoads RV, Inc.
305 Hawpatch Drive
Topeka, Indiana 46571
Phone: 260.593.3850
www.crossroadsrv.com/
Damon Corporation (Thor)
2958 Gateway Drive
PO Box 2888
Elkhart, IN 46515
Phone: 800-860-5658
www.damonrv.com
Dutchmen (Thor)
2164 Caragana Court
Goshen, IN 46526
Phone: 574-534-1224
www.dutchmen-rv.com/
188
Dynamax Corporation
2745 Northland Dr.
P.O. Box 1948
Elkhart, IN 46515
Phone: 888-295-7859
www.dynamaxcorp.com/
Extreme RVs
412 S. Kit Ave
Caldwell, ID 83606
Phone: 208-453-2500
www.extremervs.com/
Fleetwood Enterprises Inc
5300 Via Ricardo
PO Box 5726
Riverside, CA 92517
Phone: 951-351-3500
www.fleetwoodrv.com
Forest River
55470 CR 1
PO Box 3030
Elkhart, IN 46515
Phone: 574-389-4616
Foretravel Inc.
1221 N.W. Stallings Drive
Nacogdoches, TX 75964
Phone: 800-955-6226
www.foretravel.com
Four Winds International (Thor)
701 County Road 15
Elkhart, IN 46516
Phone: 574-266-1111
www.fourwinds-rv.com
General Coach BC (See Thor)
9316 - 348TH AVE
PO BOX 700
OLIVER, BC VOH 1T0
Phone: 250-498-3471
www.generalcoach.bc.ca/
Georgie Boy (See Thor)
145 Queen Street
N7G 3J6
Phone: 519-245-1600
Gulf Stream Coach
Nappanee, IN 46550
Phone: 800 -289-8787
Holiday Rambler
606 Nelson's Pkwy.
PO Box 465
Wakarusa, IN 46573
Phone: 574-862-7211
Itasca (Winnebago)
605 West Crystal Lake Road
Phone: 641-585-3535
Jayco, Inc.
10758 County Road 2
Phone: 574-825-5861
www.jayco.com
Keystone RV
2642 Hackberry Drive
Goshen, IN. 46526
Phone: 574-535-2100
www.keystonerv.com
King of the Road
1313 Road G
York, NE 68467
Phone: 866-400-9840
www.kingoftheroadrv.com
KZ RV
0985 N 900 W.
Shipshewana, IN 46565
Phone: 800-315-7427
www.kz-rv.com
Lazy Daze Inc.
4303 E. Mission Blvd.
Montclair, CA 91763
Phone: 909-627-1103
www.lazydaze.com
National RV (No Article)
3411 N. Perris Blvd.
Perris, CA 92571
Phone: 800-322-6007
www.nationalrv.com/
Sunline Coach Company
245 South Muddy Creek Rd
Denver, PA 17517-9773
Phone: 717-336-2858
www.sunlinerv.com
Newmar
PO Box 30
Nappanee, IN 46550
Phone: 574-773-7791
www.newmarcorp.com
SunnyBrook Manufacturing
th
201 14 St.
Phone: 574-825-5250
www.sunnybrookrv.com
Northwood Manufacturing
(Arctic Fox)
59948 Downs Rd.
PO Box 3359
La Grande, OR 97850
Phone: 541-962-6274
www.northwoodmfg.com
Nu-Wa Industries
3701 Johnson Road
Chanute, KS 66720
Phone: 620-431-2088
www.nuwa.com
Peterson Industries, Inc.
616 E. Hwy 36
Smith Center, KS 66967-9592
Phone: 800-368-3759
www.excelrvs.com
Rexhall Industries, Inc.
46147 7th St W
Lancaster, CA 93534
Phone: 661-726-0565
www.rexhall.com
R-Vision / Trail-Lite
1628 W. Beardsley
PO Box 4538
Elkhart, IN 46514
Phone: 574-389-3500
www.trail-lite.com/index.asp
Safari Motorcoaches (Monaco)
Coburg, OR 97408
Phone: 877-466-6226
www.safarimotorcoaches.com
Mandalay (See Thor)
Skyline Corporation
2520 By-Pass Road
P.O. Box 743
Elkhart IN 46514
Phone: 800-348-7469
www.skylinerv.com
MaKenzie (See Monaco)
Sportscoach (See Coachmen)
Monaco Coach Company
Coburg, OR 97408
Phone: 800-634-0855
www.monacocoach.com
Starcraft RV Inc.
P.O. Box 458
Topeka, IN 46571
Phone: 260-593-2550
www.starcraftrv.com/
189
Teton Homes
3283 N. 9 Mile Road
Casper, WY 82604
P.O. Box 2349
Mills, WY 82644
Phone: 307-235-1525
www.tetonhomes.com
Thor Industries Inc.
P.O. Box 629
Jackson Center, Ohio 453340629
Phone: 937-596-6849
Tiffin Motorhomes Inc.
105 2nd Street NW
Red Bay, AL 35582
Phone: 256-356-8661
www.tiffinmotorhomes.com
Travel Supreme
66149 SR 19
PO Box 610
Wakarusa, IN 46573
Phone: 574-862-4484
Box 1230
Winkler, Manitoba, Canada
R6W 4C4
Phone 204-325-4361
www.tripleerv.com/
P.O. Box 9547
Phone: 800-777-4133
www.wrv.com
Winnebago Industries
605 W. Crystal Lake Road
PO Box 152
Phone: 641-585-3535
Notes
190
Notes
191

Published and distributed by J R Consumer Resources Inc. 3660

Transcription

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