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Untitled - lorenafox.com
INDEX 1. 2. 3. 4. WHAT’S IN A NAME MEDIA POWER ENDORSEMENT AND SPONSOR TESTIMONIALS Kerry’s Corner 9 5. 6. What NASCAR Insiders and Fans are Saying KERRY EARNHARDT BIO THE NASCAR BRAND 1. WHAT”S IN A NAME Survey information taken from Street & Smith’s Sports Journal 2. MEDIA POWER Recent TV Appearance: 9"True Dads" Hosted by Bruce Willis TV/ radio /print ads for the following companies: 9Supercuts 9Diamond Cut Jeans 9ESGR 910-10-220 9Jani-King 9Aaron's 9US Mortgage 9America's Car-Mart 9Bass Pro Shops 9Suzuki 9Hot Tamales / Just Born, Inc 2. MEDIA POWER 3. ENDORSEMENT and SPONSOR TESTIMONIALS “Kerry not only took part in each individual photo shoot, promotional appearance and media obligation that was required, but went above and beyond call of duty on numerous occasions…” “…Several times Kerry appeared at various trade shows as a representative for the HOT TAMALES® brand. Candy buyers and other trade professionals stood in line for Kerry’s autograph. Kerry always demonstrated his wonderful personality and chatted with everyone. Many times he took the time for photographs with his fans as well…” “…Based upon Just Born, Inc.’s past interaction with Kerry, we would highly recommend him as a motorsport’s marketing representative for any major corporation interested in developing a NASCAR race program.” Doreen Perini Group Brand Manager Just Born, Inc. / Hot Tamales From letter dated 5.23.2005 3. ENDORSEMENT and SPONSOR TESTIMONIALS “Kerry worked with our firm when we presented sponsorship packages to potential full and partial Busch Series sponsors of FitzBradshaw Racing. Once sponsorship was procured, Kerry immediately embraced the sponsors, their requests and overall responsibilities in being aligned with a consumeroriented brand.” “One of Kerry’s primary strengths is that he is always prepped and on-time for any sponsor oriented activity/engagement. Kerry is a pure delight to work with and to have associated with a brand. Not once in our dealings did we ever have to cancel or reschedule engagements because of a lacking on Kerry’s behalf. If he committed to something, he fulfilled that commitment.” “Kerry is a professional who works diligently to over deliver in every responsibility he has. Working with Kerry is an opportunity and wise business strategy.” Laura Paquelet Partner PSE-3 From letter dated 5.17.2005 4. Kerry’s Corner 9What NASCAR Insiders are saying "I can't wait for this - racing against my brother…it seemed like I got the breaks with my racing career. Kerry had a rougher time of it, but I always believed that if he got the right equipment that he could do it. Look at his ARCA record this year. He won at Pocono and he has run up front almost every race he's entered.” - Dale Earnhardt Jr. "I never thought that I'd be able to race my brother in the Cup Series. Now, I think that there's a great possibility that we'll see Kerry in two or three years.” - Dale Earnhardt Jr. "Kerry is really progressing. He's had to work real hard at it, in much the same way I had to work hard at becoming a good race car driver. To his credit, he hasn't let his brother being famous and a huge image affect him. He's handled that very well. It shows his character." – Jeff Burton “We’re proud to have Kerry as a part of the team for 2006 and beyond. We’re excited to have him on board and we look forward to coming out of the box strong.” - Duke Thorson, ThorSport team owner “I’m excited to have him as a teammate. It’s going to be a lot of fun to see what he can do in a good ride for a full season.” - Matt Crafton, Earnhardt’s ThorSport teammate 4. Kerry’s Corner 9What NASCAR Fans are saying “I am building a website dedicated to Kerry…I would be more than happy to pay for any press kits, press releases, media guides or handouts that you may have of Kerry’s this coming year to add to my site and collection.” - Dedicated Kerry Fan - 2/4/06 “I know a lot of [companies] sponsored his father in the early years and beyond and Kerry is just as good if not better which will show now that he has a chance to prove in full season.” - Loyal Kerry Fan - 2/2/06 “I am so thrilled that Kerry has a full-time ride for 2006. I can’t wait to support him and his sponsors. I look forward to his success.” - Enthusiastic Kerry Fan - 2/1/06 “I really want to do all I can to help get Kerry a sponsor so that he can finally have a decent ride and be able to concentrate on racing instead of sponsorship. It’s time for the world to know that Dale had two sons! I can’t wait to watch him race this year and get some merchandise when it comes out. I have promised myself to go to Martinsville this year for the truck race and hopefully I’ll find a souvenir truck full of Kerry stuff! And who knows maybe Kerry himself will be there doing a signing or something. I can’t wait!” - Diehard Kerry Fan - 1/30/06 5. KERRY EARNHARDT BIO Personal Statistics 9Date of Birth: 9Hometown: 9Marital Status: 9Children: 9Hobbies & Passion: December 8, 1969 Kannapolis, N.C. Married - René Bobby, Jeffrey, Blade, Kayla Hunting, Fishing 5. KERRY EARNHARDT BIO Career Highlights: 9 NASCAR Craftsman Truck Series: 2006 – Currently full time driver of the ThorSport Racing No. 13 Truck 2005 – Bud Pole Winner Daytona International Speedway 9 NASCAR NEXTEL Cup Series: 7 Cup Series starts 2006 – Currently Dale Earnhardt Inc. NEXTEL Cup Series Test Driver 2005 – 3 starts - Qualified 10th at Daytona - Finished 17th at Talladega 2000 – Debut at Michigan Int’l Speedway * Winston Cup 5. KERRY EARNHARDT BIO Career Highlights: 9 NASCAR Busch Series : 65 Busch Series starts 2005 - 5th place finish at Talladega 2004 - 1 start - 23rd place finish 2003 - 2nd place finish at Kansas Speedway, '03 2003 - 9 top-20 finishes in 21 starts 2002 - 14 top-20 finishes / 21st place points 5. KERRY EARNHARDT BIO Career Highlights: 9 ARCA Re/Max Series Winner: 2001 - 3 Wins, 3 Top-5 Finishes in only 5 starts Michigan International Speedway Atlanta Motor Speedway Lowe's Motor Speedway 2000 - 1 Win, 4 Top-5 Finishes in only 6 starts Pocono Raceway 9 NASCAR Grand National Division West – 2004 9 Goody’s Dash Series – Rookie of the year – 1992 6. THE NASCAR BRAND #1 9 Spectator sport - 17 of the top 20 attended events in the U.S. #2 9 Rated regular-season sport on television 9 Sport in fan brand loyalty 9 Brand in America ahead of Google and iPod 9 75 million fans 9 Over $2 billion in licensed sales annually 9 NASCAR drivers rank #2 behind PGA players as the best role models among athletes 9 Participation of more Fortune 500 companies than any other sport 9 NASCAR events typically add $100-$200 million to local and regional economies 9 Larger crowds than a Super Bowl, NBA Finals game, and World Series game combined 9 Televised weekly in more than 150 countries around the world in 23 different languages 6. THE NASCAR BRAND NASCAR is the only sports brand that thrills fans and creates a powerful connection through traditional values they admire in drivers like Kerry Earnhardt Unduplicated Sport 9Speed & Power 9Edge of Seat Action 9Skillful Competition 9Intense Competition 9Play Never Stops 9Daring/Courageous Shared Values 9Regular People 9Honorable 9Down to Earth 9Genuine 9Straight Up/Honest 9Like a Big Family WOULD YOU LIKE TO TAKE A TEST DRIVE?