DESTINO MAGAZINE | MEDIA KIT | 2016

DESTINO MAGAZINE | MEDIA KIT | 2016
No matter your destination in Los Cabos, within the
pages of Destino Magazine you will find an open
door to quality editorial about this beautiful region
of Southern Baja, as well as relevant tourist information, maps, activities, culinary discoveries, entertainment, real estate, healthy living, local culture, art,
sports, and more. Destino is the only magazine to
partner with.
Eye Catching Covers...
Working with a limited advertising budget in 2013,
it was important to choose wisely for our print
media goals. After researching the local options,
we chose Destino Magazine. Our focus was to attract the
Los Cabos vacationer and Destino Magazine appealed to
us because of their distribution numbers and locations.
Due to the professional staff at Destino, our ad resulted
in sales covering both the cost of the ad campaign and
all related expenses. We could not have been
happier and will continue to place our confidence
and advertising dollars with Destino Magazine.
- Joanne Berkowitz, Real Estate Sales Grand Regina Los Cabos
...Quality Editorial and Relevant Tourist Information
Adv ertising with Des ti no Maga z i ne
Our purpose is simple: We want the tourists of Los Cabos to experience the best vacation
possible while learning about the local culture. We take pride in our high quality standards, and in publishing editorial that’s so entertaining that our readers keep coming
back, month after month.
Our carefully planned editorial to advertising ratio was developed to keep readers interested, while assuring the best possible exposure and placement of your ad.
Social Media
All advertising packages include on-going promotional exposure through Destino Magazine’s social
medial audience, which includes thousands of followers on Facebook, twitter, and Instagram. As
part of our internal marketing strategy, Destino invests marketing dollars into boosting and
promoting key posts that perform well on social media.
As an advertiser, you can expect to see your ad run twice per month on the Destino Facebook page:
www.facebook.com/DestinoMagazine.
Demographic
As a reputable publication, we have made it our responsibility to provide accurate and pertinent
information to the tourists of Los Cabos, and the majority of the content in Destino Magazine is
directed to that specific market. With tourism on the climb in Los Cabos, visitors are appearing
from farther reaches around the world, and Destino continues to grow and adapt with our readers.
While we proudly accommodate the tourists of Los Cabos, our local following continues to grow as
well. New monthly subscriptions for our online publication prove to be an even mix of locals, Americans, and Canadians.
Destino Email Subscribers
As part of our continued efforts to support our advertisers beyond the printed ads in our magazine,
Destino has begun an email campaign that enables your ads to reach Cabo regulars in and outside
of town. Each new monthly issue of Destino Magazine is emailed out to our database of
double-opted-in subscribers, which continues to grow. Our subscribers can also expect to hear
from us about other news and events, too. This resource is also available to our advertisers to
announce exciting news, promotions, specials, and more.
BEBe
E VERY
WHhERE!
Everyw
ere!
Di st r ib ut ion
Rack locations in South Baja
RACKS
• CABO SAN LUCAS •
Ace Hardware San Lucas
Bella California VDP
Cabo Bakery
Cabo Café Plaza Cota
Cabo Fitness San Lucas
Cabo Flyboard
Cabo Mar Restaurant
Cabo Villas
Cabo Wabo
Cabo Wine & Jazz Club
Café Infusion
Casa Country
Club Cascadas
CRUISE SHIP LANDING
Desperados Restaurant
El Patron VDA
Expedia (Plaza Gali)
Fairfield Inn by Marriot
Fonatur Api Reception
Gricedla’s
Hoboken Nail Salon
Hospitality Villa del Palmar
Johny Rockets
Land’s End Realty
Mar de Cortez Hotel
Marina Cabo San Lucas
Information Booth
Marina Sol Condominiums
One World Hospital
Palmar
Palmita Market, Villa del
Pemex Costco
Pemex Todos Santos Hwy
Plaza Aramburo
Plaza Bonita - REmexico
Plaza del Sol - Uno Mas?
Plaza Mariachi
Puerto Paraiso - Marina
Rancho San Lucas
Santa Carmela Market
Señor Sweets
Sr. Frogs - Plaza Gali
Sushimaniaz
Rack locations in Cabo San Lucas
Taco Bar VDA
Taco Bar VDP
Tiki Bar
Villa del Arco lobby
Villa del Palmar lobby
Villa La Estancia lobby
Villa Serena Restaurant
Walmart
Wild Canyon
• SAN JOSÉ DEL CABO •
Art Walk Cabo Santuario
Art Walk Morelos/Obregón
Art Walk REmexico
Costa Azul Surf Shop
Discovery Dolphins
Grand Regina Lobby
Hotel Posada Terranova
Hotel Westing Grand lobby
Hyatt Place
Jazmin Restaurant
Mi Ensalada - Paseo
Molly’s
Pemex Cerro Colorado
Plaza Peninsula
Puerto Los Cabos
San José Downtown
Doblado/Hidalgo
Shops at Palmilla
Tropicana Hotel
• TODOS SANTOS •
Café Esquina
Cerritos Surf Club
Coffee Todos Santos
Dana’s Diner
Galeria Gabo
Hacienda Cerritos Hotel
Hotel California
• EAST CAPE •
Hotel Buena Vista
Hotel Palmas de Cortez
• LORETO •
Hotel Villa del Palmar
REmexico Real Estate
DROP-OFF LOCATIONS
• CABO SAN LUCAS •
Aerocalafia Oficina
Amerimed Hospital CSL
Andromeda Divers
Bahia Hotel
BlueNet Hospital
Cabo Bungalos
Cabo Cush Hotel
Cabo San Lucas
International Airport
Cabo San Lucas Country
Club
Cabo Sunset Vista Hotel
Cabo Villas
Cabo Yacht Center
Capella Pedregal
Casa Bella
Casa Dorada
Desert Spa VDP
Esperanza Hotel
Estancia Real Hotel
Los Milagros Hotel
Marina Fiesta Hotel
Marina Sol
Me Cabo Hotel
Patios Hotel
Pueblo Bonito Blanco
Siesta Suites
• SAN JOSÉ DEL CABO •
Airport Car rentals: Thrifty,
Amerimed Hospital SJC
Baja Properties
Best Western Airport SJC
Cabo Surf Hotel
Container Restaurant
Coral Baja
Cynthia’s Restaurant
El Encanto Inn
El Ganzo
Grand Cafe Mega
Hayatt Ziva
Hola Grand Faro
Rack locations in San José del Cabo
Holiday Inn
Marisol Boutique Hotel
Mayan Hotel
One & Only Palmilla
Posada Real Los Cabos
Puerto los Cabos
Raintree Vacation Club
Rent a Car
Royal Solaris
Tropicana Inn
Usave, Eurocar,
National, Fox
Ventanas Hotel
Westin Grand Regina
Residences
• CORRIDOR •
Dreams Los Cabos
El Ameyal
Esperanza Auberg
Esperanza Villas
Fiesta Americana Grand
Fiesta Americana Villas
Grand Regina
Hacienda Encantada
Hilton Los Cabos
Las Ventanas al Paraiso
Marbella Suites
Misiones
RIU Palace
RIU Santa Fe
Secrets Marquis
Serena del Mar
Sheraton Hacienda del Mar
Sunrock Hotel and
Residences
Westin Resort & Spa
Zoerty Casa del Mar
• TODOS SANTOS •
Art & Beer
Baja Beans
Bohemia Hotel Pequeño
El Hotelito
Galeria Ezra Katz
Galeria la Sonrisa de la
Muerte
Galeria Todos Santos
Guaycura Boutique Hotel
Hotel California
Hotel Casa Tota
Palapa Spceity
Rancho Pescadero
Restaurante The Galline
Santa Fe Restaurant
Teatro Todos Santos
The Hub
Todos Santos Inn
HOTEL ROOMS
Club Regina
Esperanza an Auberge
Resort
Estancia Real
Fairfield Inn by Marriott
Grand Solmar Resort
Hotel Santa Fe
Marisol Boutique Hotel
Playa Grande
Seven Crown
Villa Del Arco
Villa Del Palmar
Villa Del Palmar Loreto
Villa La Estancia
Wyndham Hotel
VILLA GROUP OPC
DISTRIBUTION
7,500 Magazines
distributed to all OPCs
Destino Online
Destino Magazine’s resourceful information and interesting editorial is now online! Our new
website was designed and constructed by a leading, US based web development and advertising
firm with great focus and investment in SEO and top Google ranking strategies. Advertising oportunities will now be available online, with premium placement options as well as a business listings
page. Each new issue of Destino Magazine will feature active links that will lead readers directly to
your website.
Our decision to expand our advertising efforts into the online market derived from our ongoing
efforts to give our advertisers more exposure. When you place an ad with Destino, we consider you
a partner. The success of your ad is our responsibility, and our strategy for putting your ad in the
hands of our many readers now includes a beautifully designed,
state-of-the-art website.
www.DestinoLosCabos.com is mobile compatible, so tourists
who are using cell phones and tablets can easily access information and coupons about your business from any mobile device.
Ask about our online advertising pricing and our
money saving print/online packages.
Office: 105.9700 / 142.4949
Cell: 624.160.5305
www.DestinoMagazine.com
Distribution
We distribute 25,000 issues of Destino Magazine every month – 300,000 annually – in Cabo San Lucas,
the corridor, San Jose del Cabo, Todos Santos, the East Cape and Loreto.
Every issue of Destino Magazine is placed in over 1000 hotel rooms, and in our high-traffic rack
locations across Los Cabos. Destino can be found in real estate offices, hotel concierge desks, restaurants, bars, food markets, shopping malls, and more. Our thorough distribution practices ensure that
all locations remain stocked, and that the magazine is visible all month long.
Destino is used by hundreds of OPCs as their primary map handout. This means that the magazine is
placed directly in the hands of hundreds of tourists, every day.
We distribute 25% more magazines than other local publications, at ad prices that are up to 75% less.
WHAT ARE YOUR
ADVERTISING NEEDS?
***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax.
Prin t Adv erti s i ng
20% discount
40% discount
SIZE
1 MONTH
6 MONTHS
12 MONTHS
Two page spread
$2,200
$1,760
$1,320
$1,460
$1,170
$875
$760
$640
$460
$610
$500
$370
$510
$410
$300
$300
$240
$180
Back cover
$1,750
$1,400
Inside covers
$1,600
$1,280
$1,050
$960
Full page
1/3 column
1/8 column
SPECIAL PLACEMENT
ADVERTORIAL OPTIONS
Do you have a story
to tell? Purchase a
space to publish an
article about your
business.
Regular advertising
rates apply.
Editorial and art to
be provided by the
client.
Destino writing
services are available at a rate of
$0.25 per word.
DESTINO SPOTLIGHTS
Destino features a limited amount of businesses every month. By advertising your business in this
section you will surely stand out from all other advertisers. Same rates as regular advertising apply.
Coupo ns
BENEFITS:
~
~ Your coupon will be posted on our Facebook page twice a month.
1 MONTH:
$130
6 MONTHS:
$110
12 MONTHS:
$90
Onlin e Adv erti s i ng
***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax.
SIZE
6 MONTHS
12 MONTHS
Premium Home page banner 700 x 120 ppi
$600
$480
Standard rotating banner 330 x 190 ppi
$400
$320
Book Now business listing
$250
$160
All premium banner ads inlcude a Book Now business listing upon signing a one-year contract.
Business listings can be booked individually.
The more exposure you have, the more you save. Ask about our print/online money-saving packages.
Re al Estat e Li s ti ngs
***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax.
SIZE
1 MONTH
6 MONTHS
12 MONTHS
Two page spread
$700
$560
$420
Full page
$400
$320
$240
1/2 page
$250
$200
$150
1/3 page
$180
$140
$110
1/6 page
$150
$120
$90
Full page
Half page
CASA KELLY
Corridor - Colina Blanca •
$649,950
MLS# 12-1681
• 3 FULL BA
One house from the beach, Casa Kelly
is your perfect Cabo Beach House
getaway. 3 bedrooms/3 bathrooms
and over 2700 sq. ft. of indoor living
3 BR The 3rd bedroom has a full
space.
kitchen, great for renting out as a
Virtual Tour: www.CasaKelly.com
One sixth
VILLAS DE ORO 206
San José Corridor
$349,000
MLS# 13-716
Offering A very well
priced 2BR unit in Villas
de Oro, well appointed
and a great price for
being behind the gates
in prestigious Palmilla.
Enjoy luxury living at a fraction of the price with full ownership
condos in Villas de Oro. Golf, beach, restaurants, and tennis are
just a short walk away!
USA & CANADA 858.200.4979
MEXICO 624.191.3462
www.CaboRealEstate.com
FROM USA & CANADA
858.200.4979
FROM MEXICO 624.191.3462
www.CaboRealEstate.com
CASA ESCARPA
Cabo Colorado
MLS# 12-494
5 BR • 5 FULL BA
Prestigious local architects,
Monroy
• $3,375,000
Arquitectos, designed this 6,600+
Sq. Ft. luxury estate
the
•1 into
HALF
BAescarpa
red rock in 2010. Panoramic ocean
views matched with sleek clean lines
blend traditional and contemporary
on a site that can not be duplicated.
Sit down anywhere in this luxury
estate and have the Sea of Cortez in
your lap. Custom woodwork in every
No details spared. This property is
only for the discerning buyer who
truly recognizes and appreciates top
quality and luxury living at its best.
Virtual Tour: www.CasaEscarpa.com
USA & CANADA 858.200.4979
MEXICO 624.191.3462
www.CaboRealEstate.com
One third
Villa 3403
Villa La Estancia • $385,000 • MLS# 10-1754
This 1/8 share villa offers 6 weeks of carefree
ownership in a spectacular 5 star luxury resort.
Enjoy 2BR, 3Ba, spacious living and stunning views
from the villa and the terrace itself. Resort offers
full service amenities galore, including world-class
service, concierge and a truly spectacular setting
right on the one and only Medano Beach!
Mx: 624 143-8121
U.S.:619-683-7883
Toll Free: 1-877-499-1901
own@villalaestancia.com
YOUR LISTING AD CREATED
FOR YOU AT NO COST - All
listings are to follow the same
design style and guidelines of
Destino Magazine. Please
provide the following:
•
•
•
•
•
•
•
•
High resolution photos
Name of the property
Location
Price
MLS number
Description
Company Logo
Contact information
E dit or ial Calendar 2016
JANUARY
Eco Adventures, Lord of the Wind
Todos Santos Music Festival
FEBRUARY
Golf in Los Cabos, Whale Migration
MARCH
IN EVERY ISSUE:
APRIL
LOS CABOS 101
Information about our region,
activities, top beaches, important
information, maps.
Spring Break, nightlife, fun in the sun
Cabo Weddings
MAY
ENTERTAINMENT
Events of the month, live music
schedules, Cabo’s party scene.
JUNE
ART & CULTURE
San José Art District, giving back,
cultural events.
Fishing, Yachting, Cabo Marine Show
Surf, Los Cabos Open of Surf
Family Fun in Los Cabos
South Baja Road Trips
Cool off in the water! Scubadiving,
snorkeling, water activities
SEPTEMBER
Spa, Baja Wellness
Culinary Cabo
Día de Los Muertos, Baja Film Festival,
The San José del Cabo Art Walk
DECEMBER
The New Years Issue
HEALTHY LIVING
Yoga, organic, eco, fintess.
HOME
Imagine You Live Here, Real
Estate Q&A, The Beach Home,
Real Estate Listings.
DEADLINES:
Ad space reservation deadline is
on the 8th of the previous
month.
Artwork submisison deadline is
on the 12th of the previous
month.
Deadlines and schedules are
subject to change.
Art Speci f i cati o ns
ARTWORK FILES
Press quality PDF with embedded
JPG.
RESOLUTION
300 dpi. All photos and logos must be
at 300 dpi. Images from the web are
COLOR
CMYK color
mode and convert all spot colors
(Pantone) to CMYK. Files in RGB mode
TWO PAGE SPREAD
18.75”w x 10.75” h
47.6 cm ancho
x 27.3cm alto
With Bleeds
22.25”w x 12.75” h
Con Sangrado
56.5 cm ancho x 32.3 alto
Safe Zone
21” w x 11.75” h
Zona Segura
53.3 cm x 29.8 cm
and is the client’s responsibility.
FULL PAGE ADS
Bleeds should be set to 0.25” (0.5 cm).
Place all text and important
elements inside the safe zone (0.25”
or 0.5 cm from the edge of the page).
(624) 142-4949/105-9700.
FULL PAGE
9.375”w x 10.75” h
23.8 cm ancho
x 27.3cm alto
With Bleeds
11.375”w x 12.75” h
Con Sangrado
28.3 cm ancho x 32.3 alto
Safe Zone
10.375” w x 11.75” h
Zona Segura
26.3 cm x 29.8 cm
1/4 Corner
4.58”w
x 5.25” h
11.6 cm ancho
x 13.3 cm alto
1/2 Vertical
4.58”w
x 10.75” h
11.6 cm ancho
x 27.3cm alto
1/3
Column
3.8”w
x 10.75” h
9.7 cm
ancho
x 27.3cm
alto
1/4
Vertical
2.5”w
x 10.75” h
6.4 cm
ancho
x 27.3cm
alto
Coupons
3”w x 2.5”h
7.6 cm x 6.4 cm
Standard
Rotating
Web Banner
330 x 190 pixels
Premium Web Banner
700 x 120 pixels
www.DestinoLosCabos.com