DESTINO MAGAZINE | MEDIA KIT | 2016

DESTINO MAGAZINE | MEDIA KIT | 2016
No matter your destination in Los Cabos, within the
pages of Destino Magazine you will find an open
door to quality editorial about this beautiful region
of Southern Baja, as well as relevant tourist information, maps, activities, culinary discoveries, entertainment, real estate, healthy living, local culture, art,
sports, and more. Destino is the only magazine to
partner with.
Eye Catching Covers...
Working with a limited advertising budget in 2013,
it was important to choose wisely for our print
media goals. After researching the local options,
we chose Destino Magazine. Our focus was to attract the
Los Cabos vacationer and Destino Magazine appealed to
us because of their distribution numbers and locations.
Due to the professional staff at Destino, our ad resulted
in sales covering both the cost of the ad campaign and
all related expenses. We could not have been
happier and will continue to place our confidence
and advertising dollars with Destino Magazine.
- Joanne Berkowitz, Real Estate Sales Grand Regina Los Cabos
...Quality Editorial and Relevant Tourist Information
Adv ertising with Des ti no Maga z i ne
Our purpose is simple: We want the tourists of Los Cabos to experience the best vacation
possible while learning about the local culture. We take pride in our high quality standards, and in publishing editorial that’s so entertaining that our readers keep coming
back, month after month.
Our carefully planned editorial to advertising ratio was developed to keep readers interested, while assuring the best possible exposure and placement of your ad.
Social Media
All advertising packages include on-going promotional exposure through Destino Magazine’s social
medial audience, which includes thousands of followers on Facebook, twitter, Pinterest, and
Instagram. As part of our internal marketing strategy, Destino invests marketing dollars into boosting and promoting key posts that perform well on social media.
As an advertiser, you can expect to see your ad run twice per month on the Destino Facebook page:
www.facebook.com/DestinoMagazine.
Demographic
As a reputable publication, we have made it our responsibility to provide accurate and pertinent
information to the tourists of Los Cabos, and the majority of the content in Destino Magazine is
directed to that specific market. With tourism on the climb in Los Cabos, visitors are appearing
from farther reaches around the world, and Destino continues to grow and adapt with our readers.
While we proudly accommodate the tourists of Los Cabos, our local following continues to grow as
well. New monthly subscriptions for our online publication prove to be an even mix of locals, Americans, and Canadians.
Destino Email Subscribers
As part of our continued efforts to support our advertisers beyond the printed ads in our magazine,
Destino has begun an email campaign that enables your ads to reach Cabo regulars in and outside
of town. Each new monthly issue of Destino Magazine is emailed out to our database of
double-opted-in subscribers, which continues to grow. Our subscribers can also expect to hear
from us about other news and events, too. This resource is also available to our advertisers to
announce exciting news, promotions, specials, and more.
BEBe
E VERY
WHhERE!
Everyw
ere!
Di st r ib ut ion
Rack locations in South Baja
CABO SAN LUCAS RACKS
Ace Hardware
Area de Alberca VLE
Area del Spa VDA
Back to the Rack
Baja Cantina Beach
Cabo Bakery
Cabo Café Plaza Cota
Cabo Fitness
Cabo Mar Restaurant
Cabo Villas
Cabo Wabo
Cabo Whale Trek
Cabo Winery
Café Infusion
Casa Country
Club Cascadas
CRUISE SHIP LANDING
Desperados Restaurant
Expedia (Plaza Gali)
Fairfield Inn By Marriot
Fonatur Api Recepcion
Vfraiche
Gricelda's
Hoboken Nails Salon
Hospitality VDA
Jonhy Rockets
Land's End Realty
Mar de Cortes Hotel
Marina Sol
Marina Sol Condominiums
One World Hospital
Palmita Market VDP
Pemex 6579 Salida Todos
Solomon’s Landing
Pemex Costco 7018
Plaza Amelia Wilkes
Plaza Aramburo
Plaza Don Carlos
Plaza Mariachi
REmexico Real Estate Plaza
Bonita
Rack locations in Cabo San Lucas
Restaurant Taco Bar VDP
Restaurante Bella California VDP
Restaurante El Patron VDA
Restaurante Taco Bar VDA
Santa Carmela Market
Sr.Frogs (Plaza Gali)
Tiki Bar
Uno Mas (Plaza dek Sol)
Villa del Arco Lobby
Villa del palmar Lobby
Villa La Estancia Lobby
Villa Serena Restaurant
Walmart Entrance
Wild Canyon
SAN JOSÉ RACKS
Art Walk Esquina
Back to the Rack
Cabo Santuario Art Walk
Costa Azul Surf Shop
Discovery Dolphins
Hotel Posada Terranova
Hotel Westing Grand Lobby
Hyatt Place
Mi Ensalada
Molly's Restaurant
Pemex Cerro Colorado
Puerto Los Cabos La Playita
REmexico Real Estate San
José Art District
San Jose Centro Esquina
Doblado-Hidalgo
Shops at palmilla
Wiki Park
Zipper's
TODOS SANTOS RACKS
Café Esquina
Cerritos Surf Hotel
Danas Diner
Galeria Gabo
Galleria Ezra Katz
Hotel California
Teatro Todos Santos
EAST CAPE RACKS
Hotel Plamas de Cortez
Hotel Buena Vista
LORETO RACKS
Remexico Real Estate
DROP-OFF LOCATIONS
CABO SAN LUCAS
Aerocalafia oficina
Amerimed Hospital
Andromeda Divers
Bahia Hotel
Bluenet Hospital
Cabo Bungalos
Cabo Cush Hotel
Cabo Sunset condo Hotel
Cabo Trek
Cabo Villas
Cabo Yacht Centre
Casa Bella
Casa Dorada
Country Club
Desert Spa Villa del Palmar
Esperanza Auberge
Estancia Real Hotel
Finisterra Sandos Hotel
Hotel Santa Fe
La Picazon
Los Milagros Hotel
Me Cabo Hotel
Old Town Gallery
Piedi Carino
Pueblo Bonito Blanco
RP Consultores
Siesta Suites
SAN JOSE DEL CABO
Airport Car Rentals:
Thrifty,Usave,Eurocar,
National
Alegranza
Amerimed Hospital
Baja properties
Rack locations in San José del Cabo
Best Western Airport
Cabo Surf Hotel
Container Restaurant
Coral Baja
Cynthia's Restaurant
El Encanto Inn
Holiday Inn
Hotel Barcelo
Hotel Grand Faro
Hotel Royal Cameron
los Cabos
Hyatt Place
Marisol Boutique Hotel
One&Only Palmilla
Posada Real Los Cabos
Raintree Vacation Club
(Westin Regina)
Royal Solaris
Tropicana inn
Westin Grand Regina
CORRIDOR
Dreams Los Cabos
El Ameyal
Esperanza Auberg
Esperanza Villas
Fiesta Americana Grand
Fiesta Americana Villas
Hacienda Encantada
Los Patios
Marbella Suites
Misiones
RIU Palace
RIU Santa Fe
Secrets Marquis
Serena del Mar
Seven Crown
Sheraton Hacienda del Mar
Sunrock Hotel and
Residence
Villas del Mar
Westin Resort & Spa
Zoerty Casa del Mar
TODOS SANTOS
Art & Beer
Baja Bean
Café Esquina
El Hotelito
Galeria de Todos Santos
Galeria La Sonrisa de la
Muerte
Galleria Ezra Katz
Guaycura Boutique Hotel &
Spa
Hotel Casa Tota
La Bohemia Hotel
Palapa Society
Rancho Pescadero Hotel
Restaurante The Galline
Santa Fe Restaurant
Teatro Todos Santos
The Hub
Todos Santos Inn
EAST CAPE
Hotel Plamas de Cortez
Hotel Buena Vista
LORETO
Hotel Villas del palmar
HOTEL ROOMS
Club Regina
Estancia Real
Esperanza an Auberge
Hotel Santa Fe
Playa Grande
Seven Crown
Grand Solmar Resort
Marisol Boutique Hotel
Villa del Arco
Villa del Palmar
Villa la Estancia
Villas del Palmar Loreto
The Bungalows
Destino Online
Destino Magazine’s resourceful information and interesting editorial is now online! The new
website was designed and constructed by a leading, US based web development and advertising
firm with great focus and investment in SEO and top Google ranking strategies. Advertising oportunities will now be available online, with premium placement options as well as a business listings
page. Each new issue of Destino Magazine will feature active links that will lead readers directly to
your website.
Our decision to expand our advertising efforts into the online market derived from our ongoing
efforts to give our advertisers more exposure. When you place an ad with Destino, we consider you
a partner. The success of your ad is our responsibility, and our strategy for putting your ad in the
hands of our many readers now includes a beautifully designed,
state-of-the-art website.
The new website will be mobile compatible, so tourists who are
using cell phones and tablets can easily access information and
coupons about your business from any mobile device.
Ask about our online advertising pricing and our
money saving print/online packages.
Office: 105.9700 / 142.4949
Cell: 624.160.5305
www.DestinoMagazine.com
Distribution
We distribute 25,000 issues of Destino Magazine every month – 300,000 annually. These magazines
are predominantly distributed in Cabo San Lucas, the Corridor, and San Jose del Cabo, but our reach is
now extending into Todos Santos and surrounding areas.
Every issue of Destino Magazine is placed in over 1000 hotel room, and in our high-traffic rack
locations across Los Cabos. Destino can be found in real estate offices, hotel concierge desks, restaurants, bars, food markets, shopping malls, and more. Our thorough distribution practices ensure that
all locations remain stocked, and that the magazine is visible all month long.
We distribute 25% more magazines than other local publications, at ad prices that are up to 75% less.
The choice is clear – Destino Magazine.
WHAT ARE YOUR
ADVERTISING NEEDS?
***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax.
Prin t Adv erti s i ng
20% discount
40% discount
SIZE
1 MONTH
6 MONTHS
12 MONTHS
Two page spread
$2,200
$1,760
$1,320
$1,460
$1,170
$875
$760
$640
$460
1/3 column
$610
$500
$370
1/4 corner
$510
$410
$300
$450
$360
$270
$300
$240
$180
Back cover
$1,750
$1,400
Inside covers
$1,600
$1,280
$1,050
$960
Full page
SPECIAL PLACEMENT
ADVERTORIAL OPTIONS
Do you have a story
to tell? Purchase a
space to publish an
article about your
business.
Regular advertising
rates apply.
Editorial and art to
be provided by the
client.
Destino writing
services are available at a rate of
$0.25 per word.
DESTINO SPOTLIGHTS
Destino features a limited amount of businesses every month. By advertising your business in this
section you will surely stand out from all other advertisers. Same rates as regular advertising apply.
Coupo ns
BENEFITS:
~
~ Your coupon will be posted on our Facebook page twice a month.
1 MONTH:
$130
6 MONTHS:
$110
12 MONTHS:
$90
Onlin e Adv erti s i ng
***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax.
SIZE
6 MONTHS
12 MONTHS
Premium Home page banner 700 x 120 ppi
$600
$480
Standard rotating banner 330 x 190 ppi
$400
$320
Book Now business listing
$250
$160
All premium banner ads inlcude a Book Now business listing upon signing a one-year contract.
Business listings can be booked individually.
The more exposure you have, the more you save. Ask about our print/online money-saving packages.
Re al Estat e Li s ti ngs
***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax.
SIZE
1 MONTH
6 MONTHS
12 MONTHS
Two page spread
$700
$560
$420
Full page
$400
$320
$240
1/2 page
$250
$200
$150
1/3 page
$180
$140
$110
1/6 page
$150
$120
$90
Full page
Half page
CASA KELLY
Corridor - Colina Blanca •
$649,950
MLS# 12-1681
• 3 FULL BA
One house from the beach, Casa Kelly
is your perfect Cabo Beach House
getaway. 3 bedrooms/3 bathrooms
and over 2700 sq. ft. of indoor living
3 BR The 3rd bedroom has a full
space.
kitchen, great for renting out as a
Virtual Tour: www.CasaKelly.com
One sixth
VILLAS DE ORO 206
San José Corridor
$349,000
MLS# 13-716
Offering A very well
priced 2BR unit in Villas
de Oro, well appointed
and a great price for
being behind the gates
in prestigious Palmilla.
Enjoy luxury living at a fraction of the price with full ownership
condos in Villas de Oro. Golf, beach, restaurants, and tennis are
just a short walk away!
USA & CANADA 858.200.4979
MEXICO 624.191.3462
www.CaboRealEstate.com
FROM USA & CANADA
858.200.4979
FROM MEXICO 624.191.3462
www.CaboRealEstate.com
CASA ESCARPA
Cabo Colorado
MLS# 12-494
5 BR • 5 FULL BA
Prestigious local architects,
Monroy
• $3,375,000
Arquitectos, designed this 6,600+
Sq. Ft. luxury estate
the
•1 into
HALF
BAescarpa
red rock in 2010. Panoramic ocean
views matched with sleek clean lines
blend traditional and contemporary
on a site that can not be duplicated.
Sit down anywhere in this luxury
estate and have the Sea of Cortez in
your lap. Custom woodwork in every
No details spared. This property is
only for the discerning buyer who
truly recognizes and appreciates top
quality and luxury living at its best.
Virtual Tour: www.CasaEscarpa.com
USA & CANADA 858.200.4979
MEXICO 624.191.3462
www.CaboRealEstate.com
One third
Villa 3403
Villa La Estancia • $385,000 • MLS# 10-1754
This 1/8 share villa offers 6 weeks of carefree
ownership in a spectacular 5 star luxury resort.
Enjoy 2BR, 3Ba, spacious living and stunning views
from the villa and the terrace itself. Resort offers
full service amenities galore, including world-class
service, concierge and a truly spectacular setting
right on the one and only Medano Beach!
Mx: 624 143-8121
U.S.:619-683-7883
Toll Free: 1-877-499-1901
own@villalaestancia.com
YOUR LISTING AD CREATED
FOR YOU AT NO COST - All
listings are to follow the same
design style and guidelines of
Destino Magazine. Please
provide the following:
•
•
•
•
•
•
•
•
High resolution photos
Name of the property
Location
Price
MLS number
Description
Company Logo
Contact information
E dit or ial Calendar 2016
JANUARY
Eco Adventures, Lord of the Wind
Todos Santos Music Festival
FEBRUARY
Golf in Los Cabos, Whale Migration
MARCH
IN EVERY ISSUE:
APRIL
LOS CABOS 101
Information about our region,
activities, top beaches, important
information, maps.
MAY
ENTERTAINMENT
Events of the month, live music
schedules, Cabo’s party scene.
JUNE
ART & CULTURE
San José Art District, giving back,
cultural events.
Spring Break, nightlife, fun in the sun
Cabo Weddings
Fishing, Yachting, Cabo Marine Show
Surf, Los Cabos Open of Surf
Family Fun in Los Cabos
Cool off in the water! Scubadiving,
snorkeling, water activities
SEPTEMBER
Spa and Fitness Issue
Culinary Cabo
Día de Los Muertos, Baja Film Festival,
The San José del Cabo Art Walk
DECEMBER
The New Years Issue
HEALTHY LIVING
Yoga, organic, eco, fintess.
HOME
Imagine You Live Here, Real
Estate Q&A, The Beach Home,
Real Estate Listings.
DEADLINES:
Ad space reservation deadline is
on the 8th of the previous
month.
Artwork submisison deadline is
on the 12th of the previous
month.
Deadlines and schedules are
subject to change.
Art Speci f i cati o ns
ARTWORK FILES
Press quality PDF with embedded
JPG.
RESOLUTION
300 dpi. All photos and logos must be
at 300 dpi. Images from the web are
TWO PAGE SPREAD
18.75”w x 10.75” h
47.6 cm ancho
x 27.3cm alto
With Bleeds
22.25”w x 12.75” h
Con Sangrado
56.5 cm ancho x 32.3 alto
Safe Zone
21” w x 11.75” h
Zona Segura
53.3 cm x 29.8 cm
COLOR
CMYK color
mode and convert all spot colors
(Pantone) to CMYK. Files in RGB mode
and is the client’s responsibility.
FULL PAGE ADS
Bleeds should be set to 0.25” (0.5 cm).
Place all text and important
elements inside the safe zone (0.25”
or 0.5 cm from the edge of the page).
(624) 142-4949/105-9700.
FULL PAGE
9.375”w x 10.75” h
23.8 cm ancho
x 27.3cm alto
With Bleeds
11.375”w x 12.75” h
Con Sangrado
28.3 cm ancho x 32.3 alto
Safe Zone
10.375” w x 11.75” h
Zona Segura
26.3 cm x 29.8 cm
1/4 Corner
4.58”w
x 5.25” h
11.6 cm ancho
x 13.3 cm alto
1/3
Column
3.8”w
x 10.75” h
9.7 cm
ancho
x 27.3cm
alto
1/4
Vertical
2.5”w
x 10.75” h
6.4 cm
ancho
x 27.3cm
alto
1/2 Vertical
4.58”w
x 10.75” h
11.6 cm ancho
x 27.3cm alto
1/2 Horizontal
9.375”w
x 5.25” h
23.8 cm ancho
x 13.3 cm alto
Coupons
3”w x 2.5”h
7.6 cm x 6.4 cm
Premium Web Banner
Standard
Rotating
Web Banner
330 x 190 pixels
www.DestinoMagazine.com