July 09, 2007 - Brevard Business News

Transcription

BBN
Vol. 25 No. 28
Brevard
Business
News
A Weekly Space Coast Publication
July 9, 2007
Business partners open
The Enigma, fine–dining
restaurant, on the beach
By Ken Datzman
SATELLITE BEACH — After months
of building renovations, intensive menu
preparation, kitchen–design consultation, honing interior–design schemes,
planning market strategy and recruiting,
five local business partners are unveiling
their dream venture — The Enigma, a
9,000–square–foot casual fine–dining
restaurant.
It’s the first new restaurant of this
scope in years in this South Brevard
beach community. “What makes a
restaurant is good food and good service,
and we aim to deliver in those areas,”
said Ed André, an Enigma partner. “Our
goal was to create a family restaurant
that is a pleasure to visit, and where you
can enjoy a really good meal at a decent
price.”
The Enigma serves freshly prepared
chicken, seafood, veal, steak, pasta,
gourmet pizza, soups, salads, appetizers
and specialty dishes. Pricing ranges from
around $7.95 to $29.95. “The menu is
very eclectic,” said Debby Ingram, one of
the owners and a 20–year restaurant–
industry veteran. The restaurant
features a children’s menu, too. The
meals are served on a Frisbee with the
Enigma logo. The youngsters get to keep
the Frisbee.
The owners are looking to fill a pent–
up demand in the beach market for more
dining options. They hope to carve out a
customer base by offering quality food
selections at moderate prices, top–notch
wait service, and a family–friendly
atmosphere. A large circular aquarium is
situated in the classy dining room and is
part of the restaurant’s island theme.
The Enigma features soothing pastel
colors and was “designed for comfort and
enjoyment,” say its owners.
The project team includes local
businesses Designers West Interiors of
Indialantic, The Caribeño Architectural
Group of Melbourne, and Burton
Commercial Development of Melbourne.
Interior designer Liz Harris, who runs
Designers West, did the restaurant’s
interiors. Ken Lebron of C.A.G., a
partner in the firm, is the architect.
The Enigma seats 201 people. The
Please see The Enigma, page 19
BBN photo — Adrienne B. Roth
The Enigma, a casual fine–dining restaurant, is at 1550 SR A1A, in Satellite Beach, the former
location of the Phoenix. The building has been totally reworked and outfitted with a state–of–the–art
kitchen designed by Gordon MacDonnell of Tampa, whose clients include Disney World in Orlando
and Steven Spielberg’s Drive Restaurant in Los Angeles. From left, The Enigma partners are: Chef
Lucio Gonzalez, Jeanne André, Ed André, Debby Ingram and Jessica André.
Saturn offers Aura side–by–side test drive
By Ken Datzman
consumers can test drive the 2007 Aura
at Saturn Space Coast, alongside
popularly equipped versions of the
Honda Accord and Toyota Camry. It’s
part of Saturn’s new “Side–by–Side–by–
Side Test–Drive” program.
The promotion kicked off June 11 at
hundreds of participating Saturn
retailers. In the first week, four people
participated in the program at Saturn
Space Coast and two of them purchased
Auras, Darlington said. “We feel good
about that.”
The Aura, positioned to do battle with
the imports, replaced Saturn’s L–Series.
The Aura XE has a 224–horsepower 3.5L
V6 engine, six airbags, four–wheel disc
Please see Saturn, page 14
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Saturn is making a splash with a new
test–drive promotion putting its stylish
Aura mid–size sedan on center stage
next to its top two competitors.
The 2007 North American Car of the
Year, Aura is taking direct aim on the
automotive industry’s leading nameplates in the sedan segment — Toyota’s
Camry and Honda’s Accord.
A division of General Motors Corp.,
Saturn is confident it has the vehicle to
go up against the Camry and Accord,
popular choices when consumers shop for
mid–size sedans. In fact, Saturn dealers
around the U.S. are making the comparison of the three vehicles easy for consum-
ers, giving them the opportunity to make
a “hands–on” decision.
“Rethink assumptions,” says Dick
Darlington, who runs Saturn Space
Coast on West New Haven Avenue in
West Melbourne. “That’s what this
promotion is about. We think the Aura is
an outstanding vehicle and this is one
way to help draw attention to it.”
It’s an unusual setting, seeing the
rival brands parked next to each other on
the Saturn Space Coast lot. Saturn
retailers had to purchase their own
Camrys and Accords for the promotion.
Darlington is hoping that when people
are considering the purchase of a new
Camry or Accord, they will first visit his
store, where the three vehicles are
available to test drive. Through July 31,
BBN
DIGEST
IRNB names Jeryl Carter
as Brevard area executive
Florida Business Bank
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Andy Beindorf, president and CEO of Indian River
National Bank, has announced the promotion of Jeryl
“Jerry” Carter to senior vice president of commercial
lending and Brevard County area executive.
He previously was vice president of commercial
lending for IRNB.
Carter has 40 years of financial experience working
in key lending positions for a number of institutions in
Brevard County and around the state.
“Jerry is also highly experienced as a real–estate
sales manager and holds a real estate broker’s license in
Florida, as well as life, health, annuity and insurance
licenses,” said Dan Bockhorst, IRNB executive vice
president and senior lender.
A Merritt Island resident, Carter is responsible for
developing the bank’s loan portfolio and growing new
business in Brevard. He oversees a team of four lenders
concentrating on all aspects of commercial lending
including loans for acquisition and development,
property, free–standing buildings, income–producing
properties and owner–occupied properties.
“Jerry has vast experience as a banker and commercial lender and is an extraordinarily hard worker,”
Bockhorst said. “Jerry’s ability to build solid relationships and to work successfully within a team of other
commercial lenders has brought him, as well as IRNB,
great success. Promoting Jerry to area executive was a
natural progression for him and a positive move for our
entire Brevard operation.”
IRNB was founded in 1985 by businesspeople and is
one of Florida’s fastest–growing community banks. With
more than $800 million in assets, IRNB serves Brevard,
Indian River and St. Lucie counties.
Carter’s office number is 752–2361.
Harris is Broadway in Brevard sponsor
Steven Janicki, executive director of The Maxwell C.
King Center for the Performing Arts in Melbourne,
recently announced that Harris Corp. will be the
exclusive title sponsor of the new Broadway in Brevard
series. “The King Center will mark its 20th anniversary
next year and this is a great way to celebrate it. We’re
very happy to announce Harris as the inaugural
Broadway in Brevard series sponsor,” Janicki said.
Michele Hogan–Murrell, King Center development
director, adds: “It’s through the consistent generosity of
our corporate sponsors we are able to provide first–class
entertainment to the residents of our community. We
salute Harris with our applause.” The Broadway in
Brevard series includes the musical hit “Mamma Mia,”
Lerner & Loewe’s “Camelot” (with Lou Diamond
Phillips), and “Movin’ Out,” which brings 24 Billy Joel
classics to life and showcases the choreography of
legendary director and choreographer Twyla Tharp. For
more information on the shows, call the King Center
ticket office at 242–2219 or visit kingcenter.com.
Volunteer opportunities in child education
The Child Care Association of Brevard County is
seeking volunteers to read to pre–schoolers, supervise
playground activities or teach math and literacy skills
that boost their growth and development. Positions are
open in a number of programs, including Head Start
and Early Head Start. Call Mary Vincent at 634–3500,
extension 360, for more details.
BREVARD BUSINESS NEWS / 2
Call Adrienne Roth at 951-7777 for Advertising Information
JULY 9, 2007
BBN
DIGEST
BCC promotes Jamie Howell
to A.D., big success on links
COCOA — Jamie Howell, who has repeatedly led the
Brevard Community College men’s golf team to district
and national championships, has been promoted to
athletic director at the college.
Howell, 44, has led a stellar career at the college
including coaching seven All–American golf players and
one individual national champion, Jacob Davis, in 2004.
“I count it an honor and a privilege to serve the
college as athletic director,” Howell said. “BCC has a
dynamic sports program. We look forward to increasing
its visibility and expanding its services.”
In 1994, Howell began working at BCC as an
assistant golf coach and golf instructor. He joined the
adjunct faculty in 1996 and became the head men’s golf
coach in 2002.
Within the past five years, Howell has graduated 28
of 37 team members. Of that number 17 have continued
as a scholarship recipient at the National Association of
Intercollegiate Athletics and the Division 1 and 2 levels.
In 2006, the BCC men’s golf team won the FCAA
All–Academic male team of the year for Florida with a
3.17 grade–point average. Howell’s team has won 17 of
54 regular–season events during the past five years,
and has competed at the National Junior College
Athletic Association national championship each year
and a career best finish of third place.
“Jamie Howell’s stellar record speaks for itself,” said
Dr. Brenda Fettrow, BCC vice president of resource
development and Commissioner of the Southern
Association of Colleges and Schools. “He is an excellent
choice for athletic director, and we very much look
forward to the outstanding programs he will implement.”
In the 13 years Howell has served at BCC, the
popular coach has given in excess of 20,000 golf lessons
and taught more than 1,300 junior golfers. His book,
“Golf for Everyone,” is used in the physical education
golf classes he teaches at the BCC Golf Learning Center
in Cocoa.
Howell initiated the first free–of–charge weekly
junior golf clinic in 1994, which thrives every Saturday
with about 30 juniors in attendance. Before arriving at
BCC, Howell competed for 12 years in the minor
leagues of the professional golf tours including three
years as a member of the Professional Golf Association
European Tour from 1988 to 1990. He is a member of
the PGA of America, and the Golf Coaches Association
of America. In 2007 he was nominated for NJCAA
Division One Golf Coach of the Year.
Allison Walker named news anchor
Central Florida News 13 has named Allison Walker
as the weekend morning news anchor. Walker joined
the local 24–hour news channel in April covering
“Generation to Generation” and “Your Home” reports.
She previously produced and anchored the WETM 18
Noon Report in Elmira, N.Y. Walker will team up with
News 13 meteorologist Danny Treanor starting at 6
a.m. on the weekend. “Allison has a refreshing style that
brings energy to our morning news,” said Sean
McNamara, news director. “She’s also an aggressive
reporter who knows how to get to the heart of a story.”
Central Florida News 13 can be seen only on Bright
House Networks.
JULY 9, 2007
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EDITORIAL
Study: Outdoor alcohol advertising boost kids’ urge to drink
By April Frawley Birdwell
In the world depicted in an alcohol billboard, bikini–
clad babes clutch icy bottles, frothy beer flows over
frosty mugs and the slogan reads, “Life is good.” Ads
like these may target adults, but children are getting
the message too, a University of Florida and University
of Minnesota study shows.
Adolescents attending schools in neighborhoods
where alcohol ads litter the landscape tend to want to
drink more and, compared with other children, have
more positive views of alcohol, researchers report in this
month’s issue of the Journal of Studies on Alcohol and
Drugs.
UF and UM researchers counted the number of
alcohol ads within a two–block radius of 63 Chicago
schools and compared students’ opinions on drinking
when they were in sixth grade and again two years
later. The result? The more ads for alcohol there were in
a neighborhood, the more students were interested in
drinking alcohol, the findings show.
Most of the ads researchers found were beer signs in
storefronts, although they also counted billboards, bus
stop signs and other types of ads. In total, there were
about 931 ads for alcohol around the schools. On
average, there were about 28 ads in each neighborhood,
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Brevard
Business
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PUBLISHER
Adrienne B. Roth
EDITOR
Ken Datzman
OFFICE MANAGER
Frank Schiffmann
Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
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Letters to the Editor must include the writer’s signature
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News, 4300 Fortune Place, Suite D, West Melbourne, FL,
32904.
after excluding 22 schools where there were no ads. One
school had more than 100.
“The majority of the ads were just brand information
only,” said UF epidemiologist Kelli A. Komro, who
studied these more subtle logo–only signs ads well as
more elaborate, image–laden billboards. “Sometimes we
think that those as are not so powerful, but the majority
of the ads we found were those kinds of ads and still we
found the association with increased intentions to use
alcohol.”
About half of all teens sample their first alcoholic
drink by the time they are 15, according to the U.S.
Surgeon General, which released a report on teen
drinking earlier this year. Teens who start drinking this
early are more likely to have trouble in school, become
addicted to alcohol, smoke cigarettes and use drugs
than adolescents who don’t drink, the report states.
Prior research has shown that adolescents’ intentions and attitudes about alcohol generally predict their
later behavior, said Komro, an associate professor of
epidemiology and child health policy in the UF College
of Medicine.
To gauge students’ thoughts on drinking, the
researchers asked them a series of questions, such as
whether they planned on drinking in high school or if
they thought drinking made teens popular.
By eighth grade, the students who attended schools
with more alcohol advertising in the surrounding
neighborhood had more intentions to drink alcohol and
gave fewer reasons for not drinking when researchers
surveyed them, the study shows.
The ads also seemed to have the same effect on teens
who were already drinking in sixth grade and those who
had not yet imbibed, Komro said.
“A lot of times advertisers say ads are targeted to
people who are already drinking, so we looked at kids
who were already drinking in sixth grade and kids who
were not,” she said. “Among those kids who were not
drinking, we still found the association between
exposure to the outdoor ads and increased intentions to
use alcohol. The ads are working even for the kids who
are not drinking.”
Ads like these influence children by changing their
perceptions of what is normal, said Steven Thomsen, a
professor of communication at Brigham Young University who studies the effects of advertising on children. If
kids believe that most people drink and all their peers
drink, the chances are greater they will also drink,
Thomsen said.
“The importance of this (study) is they determined
that these messages have an impact on normative
beliefs, which are the assumptions we make about how
the world works,” Thomsen said. “It doesn’t have to be a
(TV) commercial (to be effective).”
Restrictions that limit or eliminate alcohol advertising around schools could help students stay alcohol–
free, Komro said.
“I think results from this study and studies like this
study clearly indicate that there should be policies to
ban alcohol advertising near the schools,” Komro said.
“It clearly shows that exposure is dangerous for our
children.”
Brevard’s success continues at International Science Fair
Brevard Public Schools students carried on a
longstanding tradition of excellence at the recent Intel
International Science and Engineering Fair (ISEF) in
Albuquerque, N.M.
The district had three grand–award winners.
“We have participated in ISEF for as long as I can
remember — for more than 30 years,” said Ginger
Davis, science–resource teacher for Brevard Public
Schools. “We send six individuals and one team each
year as part of our affiliation with ISEF. This year an
additional student was able to attend because he won
Best of Show at the State Science Fair, thus winning
the Florida ISEF slot.”
The ISEF winners from BPS are:
l James Daniel Brandenburg, Cocoa High School,
Grand Award Winner, Computer Science — 3rd Award
— $1,000; Government Award Winner, U.S. Air Force
— 1st, $3,000; U.S. Coast Guard, 3rd, $1,000; Special
Awards: Patent and Trademark Office Society — 2nd,
$150; and Society of Exploration Geophysicists —
Award of Merit, $250.
l Erin May Turingan, Eau Gallie High School,
Grand Award Winner, Microbiology — 3rd, $1,000; and
Special Award, American Society for Microbiology —
2nd, $1,000.
l Leslie Ann Spahr, Satellite High School, Grand
Award Winner, Physics and Astronomy — 3rd, $1,000;
and Special Award, American Association of Physics
Teachers and the American Physical Society — Honorable Mention.
l Almas Abdulla, Palm Bay High, Special Award,
American Mathematical Society — Honorable Mention.
The ISEF finalists included: Alexa Billow, Titusville
High; Christopher Giblin, Palm Bay High; Erika Giblin,
Palm Bay High; Margaret Roth, Cocoa Beach Junior/
Senior High; Danielle Donnelly, Cocoa Beach Junior/
Senior High; and Jared Scholato, Cocoa Beach Junior/
Senior High.
The Intel ISEF is the world’s largest pre–college
celebration of science. Held annually in May, it brings
together nearly 1,500 students from more than 40
nations to compete for scholarships, tuition grants,
internships, scientific field trips and the grand prize: a
$50,000 college scholarship.
Leal exhibition set for Brevard Art Museum
The Brevard Art Museum will present Grace Leal’s exhibition “One Thousand and One Nights and More” from
July 7 through Sept. 2. The centerpiece of her exhibition is a large piece of artwork comprised of 1,001 individual
collages grouped on a “magic carpet.” Leal says, “A reoccurring theme in my work is the effect and influence of an
environment on the shaping of an individual and all living things. My work often addresses the point of transgression, the period of time when a choice is being made to displace oneself in order to change the self.” The artist will
give a gallery walk on Thursday, July 19, at 2 p.m., followed by a kids’ collage activity at 4 p.m. Both programs are
free of charge. The museum is at 1463 Highland Ave., in the Eau Gallie section of Melbourne.
JULY 9, 2007
BBN
DIGEST
Future optimism helps boost
Florida’s consumer confidence
Making work environments work better since 1969.
By Ron Wayne
Consumer confidence in Florida rose one point to 83
in June, one month after dropping to its lowest level in
19 months, a new University of Florida study finds.
The small increase was due to increased optimism
over future economic conditions in the United States.
Expectations about U.S. economic conditions over the
next year rose two points to 76, while expectations of
U.S. economic conditions over the next five years rose
six points to 84.
Perceptions of personal finances now compared with
a year ago remained the same at 79, while expectations
about finances one year from now fell two points to 89.
Perceptions of whether it is a good time to buy big–
ticket items fell five points to 86. All five of the index
components are lower than at this time a year ago, and
the overall index is down five points from a year ago, the
study shows.
“Although confidence increased slightly in June, it
was well within the margin of error for the survey,” said
Chris McCarty, director of the Survey Research Center
at UF’s Bureau of Economic and Business Research.
“Consumer confidence doesn’t differ much from the
previous month’s reading. Interestingly, confidence
among low–income households, those making less than
$30,000 a year, has held exactly at 70 every month since
March. The movement in confidence is entirely due to
changes in the attitudes of middle– and higher–income
households.”
Gas prices in Florida, a key driver of consumer
confidence for the past two years, have decreased more
than 14 cents per gallon through the month of June,
primarily because of unexpected increases in imports
and more inventory. Prices are still 13 cents higher than
the same time a year ago and are expected to increase
again in July as holiday travel picks up, McCarty said.
Although most lower–income families have adjusted
to higher gas prices, there may be some additional
negative impact on middle– and upper–income households if prices rise too much, McCarty said.
Retail sales nationally posted an unexpected increase
in May, largely because of gasoline sales. However,
other segments that had been experiencing difficulty,
such as building supplies, posted gains.
McCarty said he expects the problems in the housing
industry to continue dampening consumer confidence.
The National Association of Realtors recently reported
that nationwide sales of existing single–family homes in
May dropped to their lowest level in four years, and the
median price dropped for a 10th consecutive month.
“Moving forward, we still expect consumer confidence
in Florida to decline as the effects of the housing
downturn intensify,” McCarty said. “The most recent
housing data shows that nationally, and particularly in
Florida, the prices of existing homes have not fallen to a
level to attract enough buyers to work through the
massive inventory.”
The research center conducts the Florida Consumer
Attitude Survey monthly. Respondents are 18 or older
and live in households telephoned randomly. The
preliminary index for June was conducted from 400
responses. The error rate is plus or minus 5 percent.
JULY 9, 2007
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DIGEST
Health First Foundation awards
scholarships to area students
The Health First Foundation at Cape Canaveral
Hospital has awarded six students first–year health–
care scholarships and five students second–year
funding.
This year, 18 students from Central Brevard applied
for these scholarships. The scholarships available are:
Dr. Brian P. Gibbons Memorial Scholarship, J. Edward
Field Memorial Scholarship, Dr. Fred Turner Memorial
Scholarship, Vince Spezzano Memorial Scholarship, and
the Health First Foundation Scholarship.
“Eligibility for the scholarships is very stringent and
these phenomenal young people are well deserving of
this gift,” said Carl Coddington, foundation board
member and chair of the Scholarship Committee.
To receive these scholarships students must reside in
Central Brevard and be from one of the following high
schools: Rockledge, Merritt Island, Cocoa Beach, Cocoa,
Satellite Beach or Melbourne Central Catholic. Students must have a 3.0 or higher grade–point average.
Second–year college students who have maintained a
3.0 average are also eligible, and are awarded another
$1,000 scholarship.
The high school scholarship recipients are: J. Edward
Field Memorial Scholarship, Kaitlin Hardcastle, Cocoa
Beach High; Dr. Brian P. Gibbons Memorial Scholarship, Courtney Evans, Melbourne Central Catholic;
Vince Spezzano Memorial Scholarship, Taryn Policht,
Merritt Island High; and Dr. Fred Turner Memorial
Scholarship, Brianna Bowker, Cocoa Beach High.
The Health First Foundation Scholarships: Roya
Tran, Satellite High; and Kristin Pierce, Satellite High.
The second–year recipients include: Palak Kotecha
and Long Tran, of Brevard Community College; Laura
Roosa, Cornell University; Kyle Longville, University of
Florida; and Jermey Yesudas, University of South
Florida.
Stop–smoking clinic at Wuesthoff
Wuesthoff Health System and the American Lung
Association will offer an eight–session “Freedom from
Smoking” clinic beginning Tuesday, July 10, at 3:30
p.m. The program will be conducted at the Wuesthoff
Health System Cardiopulmonary Rehabilitation
Department on the Rockledge campus. The fee is $50.
For more information, call 636–2211, extension 2052.
Alpha Delta Kappa donates books
The Florida Alpha Delta Kappa Fidelis Pi Chapter
has donated children’s books to the Wuesthoff Medical
Center Family Birthplace in Rockledge. The group
donated more than 6,000 books worth $25,000 last year,
with projections for almost 4,000 books worth $19,000 to
be given away this year. A post–graduate organization
founded in 1959, Alpha Delta Kappa is comprised of
educators who have actively taught for at least three
years. “Our primary focus is to get books into the hands
of the very young,” said Jacquie Allen, Alpha Delta
Kappa sorority member. “We believe as educators, the
earlier the better. By donating books to Wuesthoff’s
Family Birth Place, each newborn will start life with a
book of their very own.” Florida’s Alpha Delta Kappa
sorority has 110 chapters in the state of Florida, with
more than 2,500 members. All chapters collecting books
have donated them in the name of Alpha Delta Kappa
International Honorary Sorority for Women Educators.
JULY 9, 2007
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BBN
DIGEST
Airport adds service to Baltimore
Congratulations to these physicians for completing both the diabetes
program and earning the highest scores for patient satisfaction:
One of our programs included a
survey developed to measure our
members’ patient satisfaction with
their physicians, and we applaud those
who stand out in our most recent
survey for their compassionate care
and friendly office staff.
Also recognized are: Allen Condo, MD, and Gary Dana, MD, both with MIMA
xcellence
E
T
o participate in our provider network,
physicians must meet very high
quality standards. And we’re especially
proud of those who choose to go the
extra mile by participating in Practice
Excellence — a series of quality
improvement programs we sponsor to
help our physicians keep up with the
latest advances in their field.
Kyle Anerson, MD
MIMA
Meenakshi Kakarala, MD Marilyn Moss, MD
MIMA
Private practice
Craig Snow, MD
MIMA
Timothy Truitt, MD
MIMA
Congratulations to these physicians for completing the diabetes program:
Health First
We also sponsored a program through
the National Committee for Quality
Assurance (NCQA) and American
Diabetes Association to assess
physicians on their performance for
several evidence-based measures of
diabetes care, and recognize those
who demonstrate consistently highquality care.
pick up BBN
7-02-07
page 17
Completing these programs means
these physicians not only provide the
highest levels of care for Health First
Health Plans’ members, but their
expertise also benefits other patients
they treat in our community. We salute
these physicians for the outstanding
customer service and diabetes care
they provide — physicians who truly
practice excellence.
Rick Baney, MD
MIMA
Jennifer Brady, MD
Health First Physicians
Pauline Hyvonen, MD
MIMA
Martin Isenman, MD
MIMA
Timothy Laird, MD
Janet Lawrence, MD
OMNI
Jeffrey McDougall, MD
MIMA
David Norris, MD
Anne Peterson, MD
MIMA
Ruben Pipek, MD
MIMA
Catherine Rossi, MD
MIMA
Ruddy Ruiz, MD
MIMA
Jorge Salazar, MD
MIMA
Nelson Sang, MD
MIMA
Health First
Health Plans
Jose Santiago, MD
MIMA
Also recognized are:
NCQA is a private, not-for-profit organization
dedicated to improving the quality of health
care. For more information about NCQA and
quality health care, visit www.ncqa.org
Caroliese Schmidt, MD
Private practice
Jane Spies, MD
MIMA
Josef Szabo, MD
MIMA
Michael Venazio, MD
Private practice
Rajiv Bhambri, MD
John Campbell, MD
Lydia Crane, MD
Peter Marzano, MD
Melinda Newcombe, MD
Bhasker Patel, MD
Charles Stewart, MD
Ronald Trout, MD
Douglas Wadeson, MD
William Wahl, MD
All are with MIMA
Congratulations to these physicians for earning
the highest scores for patient satisfaction:
Also recognized are:
6450 US Highway 1
Rockledge, Florida 32955
321.434.5665 800.716.7737
healthfirsthealthplans.org
Jeram Chapla, MD
Private practice
Jay Hagloch, MD, MIMA
Shane Hernesman, MD,
Private practice
Ricardo Serrano, MD,
Private practice
Bruce Thomas, MD, MIMA
David Todd, MD, Osler
Darin Wilson, MD,
Syed Zaidi, MD, Private practice
Melbourne International Airport recently announced
that USA3000 Airlines will begin nonstop service Dec.
19 to Baltimore/Washington International Airport.
Fares will start as low as $69 each way. “We are pleased
to welcome USA3000 Airlines as Melbourne International Airport’s newest scheduled air carrier,” said
Richard Ennis, the airport’s executive director.
“USA3000 is a first–rate airline, and the non–stop
flights to Baltimore–Washington will certainly appeal to
business and leisure travelers in the Melbourne area.”
The flights aboard 168–passenger Airbus A320 jetliners
are scheduled every Monday, Thursday, Friday and
Saturday at these times: depart Baltimore at 5:15 p.m.
and arrive in Melbourne at 7:30 p.m.; and depart
Melbourne at 8:30 p.m. and arrive in Baltimore at 10:45
p.m. USA3000 accommodates cats and dogs in pet
carriers for a nominal fee. Reservations are required. To
make reservations in English or Spanish, call 1–877–
USA3000, or visit www.USA3000.com. Passengers who
book online by July 5 using the promotional code
“Melbourne” will save $10 each way for travel through
April 30, 2008.
PMC’s Dr. Cuscela receives appointment
Dr. Daniel Cuscela recently received a three–year
appointment as cancer–liaison physician for the cancer
program at Parrish Medical Center in Titusville.
Cancer–liaison physicians are an integral part of cancer
programs approved by the American College of Surgeons Commission on Cancer (CoC). Dr. Cuscela is
among a national network of more than 1,600 volunteer
physicians who are responsible for providing leadership
and direction to establish, maintain, and support their
facilities’ cancer program. Dr. Cuscela, who has a
significant interest in the diagnosis and treatment of
patients with malignant diseases, is a member of the
multidisciplinary Cancer Committee at PMC. Cancer
liaisons are responsible for spearheading CoC initiatives
within their cancer program; collaborating with local
agencies, such as the American Cancer Society; and
facilitating quality–improvement initiatives utilizing
data submitted to the CoC’s National Cancer Database.
The CoC collects data from its approved cancer programs and provides tools back to these facilities to
facilitate the analysis of patterns of diagnosis and
treatment. For more information, visit parrishmed.com.
Martin president of local MBA chapter
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The Space Coast Chapter of the Mortgage Banker’s
Association has announced the appointment of
Meeghan Martin as president, effective June 14. She
has served as vice president/president–elect the past
year. During this time, Martin helped lead the monthly
luncheon meetings, hosted the executive board meetings, and assisted with organizing the overall activities.
As the new chapter president, she will also serve as a
regional governor for the state organization. In Brevard,
Martin will be responsible for conducting and leading
the member and board meetings, as well as planning
the guest speakers and chapter activities for the year.
She is a loan consultant in Melbourne with Washington
Mutual Home Loans. Martin has worked in the
mortgage business for five years and has a partnership
with longtime loan consultant Jeannnette Marconi–
Knopf. Martin is active in the Cocoa Beach Area
Chamber of Commerce and the Space Coast Association
of Realtors.
JULY 9, 2007
BBN
DIGEST
Wuesthoff honors Dewey Harris
More than 80 guests attended the Wuesthoff Health
System Foundation’s second annual Legacy Award
Breakfast to honor longtime Brevard resident and
philanthropist Dewey Harris. Held at the Suntree
Country Club, Harris, a partner with Harris &
Satterfield CPA firm in Rockledge, was presented the
award for his distinguished philanthropic work. A
resident of Brevard for more than 25 years, Harris has
served as director on a number of boards and local
organizations, including the Brevard County Mental
Health Association, the Florida Sports Fishing Association, the Brevard County Estate Planning Council,
Rotary International, Cocoa Village Playhouse, Circles
of Care, Space Coast World Trade Council, and the
Wuesthoff Health System Foundation. “I am honored to
receive this award. I believe charitable organizations
are vital and essential to maintaining our quality of life
in Brevard County,” said Harris. The Wuesthoff Legacy
Award was created to recognize distinguished philanthropists such as Dewey, said Dorothy Allen, Wuesthoff
Health System Foundation president. “His efforts have
helped to make ‘giving back’ a cultural value in the
Brevard community.” The Inaugural Wuesthoff Legacy
Award was presented to the late Walt Robinson for his
service in philanthropy and for helping to create the
Community Foundation of Brevard. Mrs. Robinson
accepted the award in Walt’s honor.
National City Bank
6-25-07
page 7
FULL COLOR
DeVee recognized for volunteer service
Millie DeVee recently celebrated her 25th anniversary of volunteer service at Hospice of St. Francis in
Titusville. Over the years, DeVee has worked in many
capacities, wherever her help was needed. She has
provided respite care, made friendly visits, provided
bereavement support and helped with fund–raisers.
Currently, DeVee serves as a vigil–care volunteer. She
goes out to the hospital or nursing homes on short
notice to sit with patients in their final days or even
final hours. In 2006, more than 110 volunteers provided
over 5,300 hours of service assisting Hospice of St.
Francis in carrying out its mission.
Team members receive state awards
During the recent Child Protection Team’s (CPT)
annual state meeting, leadership awards were given to
the Child Protection Team of Brevard. Singled out were
Dr. Mary Stockett, medical director, and Timothy
Kicklighter, senior case coordinator. Dr. Stockett, who
received the Medical Director Leadership Award, has
been affiliated with the program since 1998. She was
appointed medical director in 2005. Stockett has the
reputation as an expert in child abuse, neglect matters,
and drug–exposed children. She was asked to head the
Florida State Drug Exposed Children Task Force in
2005. Kicklighter, presented with the Case Coordinator
Leadership Award, has many years of experience
working with protection agencies. He came to the
Brevard office after working with two other Child
Protection Team offices across the state. Kicklighter is
also involved in fund–raising for the Children’s Advocacy Center of Brevard. “Both Dr. Stockett and Tim are
outstanding individuals who well represent our team,”
said Charles Biehl, CACB and CPT director. “Additionally, our organization has benefited from the leadership
of Wuesthoff Health Services. Wuesthoff stepped up in
1996 to provide support so the Children’s Advocacy
Center of Brevard could become a reality.”
JULY 9, 2007
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BBN
BUSINESS
Clay Stephens & Associates Interiors eyes Orlando market for its
first expansion — plans to open an office and grow its presence
there; the full–service business in Cocoa Beach has five partners
By Ken Datzman
COCOA BEACH — Clay Stephens has built his name into a recognizable brand in
Brevard County among a growing circle of homeowners, builders, developers and
Realtors, as well as consumers who purchase home furnishings and accessories from
his interesting retail store.
Now, he hopes to do the same in greater Orlando, slicing a niche in the upscale
housing market for his design services. Clay Stephens & Associates Interiors Inc. has
been actively shopping for space in trendy areas of Central Florida to open a second
office and mark its first expansion. “We have talked about it for a few years and now
we are on a path hopefully to make it happen,” said Stephens, an interior designer
and well–known artist who has worked in Brevard for more than two decades, the
last 14 years as president of the full–service company he founded.
He adds, “We have a track record in Orlando, having done both commercial and
residential projects over the years. I think it’s important for our firm to get a physical
address there so we can continue to develop a presence, even though we have done
okay without it. But we want to establish an office and grow it. We believe there is a
really good opportunity. It’s a natural market for our firm to tap because we have
worked it.” Their projects in Orlando include design work for Nickelodeon Family
Suites Hotel.
He oversees a company that has three business segments: design services, a retail
showroom and an online store.
Stephens, a highly focused and talented interior designer whose residential
projects have appeared in national home magazines and trade publications, is
working with a Realtor in greater Orlando in search of commercial space. “We want to
be in an upscale area, such as Winter Park, College Park, Thornton Park or
Edgewater Drive.” He hopes to close a deal for space in that market by the end of the
summer. “We plan to start with a small office that has a presentation room, and
perhaps some window–display space.”
The long–range goal, he said, is to have a shop in Central Florida comparable to
the main store at 245 W. Cocoa Beach Causeway. The Cocoa Beach retail showroom
displays a large selection of unique furnishings and accessories from around the
world. The store draws customers from throughout the region. “We’ve done very well
with the retail side and have gotten a lot of favorable comments and compliments
over the years about the merchandise mix.”
His store typically likes to sell products that have a history or story behind them.
Stephens shops globally to bring the products to Cocoa Beach. He favors natural
materials such as wood, glass, pottery, stone and metal in his design projects, as well
as silk, linen and cotton fabrics. These materials are represented in his showroom in
the various merchandise.
Clay Stephens & Associates is currently marketing its services in a new home
development in Windermere (Keene’s Pointe), where houses range from $800,000 up
to several million. Windermere is in Orange County, just a few miles southwest of
Orlando. Stephens is a resident of Orlando. His firm is a new member of the Orlando
Regional Chamber of Commerce. “We have been networking in that market a lot.”
They are also members of the Cocoa Beach Area Chamber of Commerce.
A couple of years ago, Stephens reworked his company’s business structure and
formed a partnership — opening the door of ownership to colleagues Rick Miller,
Joyce Cannon, Dee Patnoe and Kathy Ratliff. Miller also lives in Orlando.
Cannon, a designer, is doing a project in Wyoming for a local client who purchased
a home and a cabin in that state. The work is being coordinated through the Cocoa
Beach shop. “We ordered all the product and put the package together. Our moving
company will take it to the site; Joyce will fly out and detail the project. It’s a very
smooth process for the client,” Stephens said.
Brevard County will remain the firm’s flagship market. But Clay Stephens &
Associates Interiors is studying other areas for office expansion, in addition to
Orlando. For instance, Stephens said his firm is considering a seasonal office in
Highlands, N.C. “It’s a beautiful mountain area, very upscale with some spectacular
homes.”
Clay Stephens, president and founder of Clay Stephens & Associates Interiors in Cocoa Beach, is
positioning his firm to tap growth in the greater Orlando market. His company has done both
commercial and residential projects there and now plans to open an office in an upscale area.
He’s looking to elevate his company’s brand in Suntree, too. “Down the road, we
would love to have an office in Suntree. It’s another possibility. In our industry, there
are only so many options to grow your business — you have to either expand your
territory, bring on new products, or purchase an existing firm.”
His company has been able to grow year after year, he said. “We are still ahead of
last year at this point. We did experience a couple of slow months this year, but the
months prior to the slowdown were really good. So we went through a little slump and
now we’re on the upswing again. We have a number of new projects coming on line
the second half of the year. Our focus has always been on the client. We try to exceed
expectations on a project and deliver the very best customer service.”
One residential trend Stephens says he is seeing in the local market is an increasing awareness of “green” design. A booming area within the commercial–building
industry, sustainable design for the home has been gaining interest. In fact, one
industry survey says six out of 10 U.S. homeowners say they would consider integrating sustainable design practices into a future home–improvement project.
Sustainable design seeks to conserve energy, reduce waste and minimize the use of
harmful substances and non–renewable resources, Stephens said, holding a piece of
flooring made of bamboo. “People are a lot more conscious of sustainable materials
these days. For example, I recycle everything I possibly can. Once you become aware
of it and the impact it has, you start thinking along those lines. Today, 90 percent of
the lighting in my home is compact fluorescent bulbs. I made that change.”
Residential designers have the opportunity to design, redesign or refurnish homes
with environmentally friendly products and materials that can actually have a
healthy impact on clients and the planet. “When you buy an antique, you are purchasing an existing piece of furniture. So all these things play into the green trend,”
Stephens says.
JULY 9, 2007
BBN
BUSINESS
Sunrise Bank in Cocoa Beach opens its new country–club style
office — covered deck on second floor features outdoor kitchen;
first bank in region to be built under the national LEED program
By Ken Datzman
COCOA BEACH — On Aug. 1, 2005, upstart Sunrise Bank opened its doors in a
small shopping center. In less than two years, Sunrise Bank sprouted to more than
$75 million in assets, outpacing its original business plan by leaps. Now, the company
is anticipating even more growth as it looks to gain a flock of new customers in the
months ahead. The bank’s visibility is certain to rise.
Sunrise Bank has moved into its new showcase facility, a custom–built structure
that is helping to redefine the words “service” and “pampered” in the local bank
market. From the covered deck on the second floor, you can see the Atlantic Ocean.
The 40–foot by 40–foot section can seat up to 32 people. There is an outdoor kitchen,
too.
“This is a comfortable place to have lunch, and we plan to invite customers and
prospects as often as we can,” said Sunrise Bank founding President and CEO Larry
Roselle, standing on the outdoor deck taking in a view. Sunrise Bank’s new Key
West–themed office on North Atlantic Avenue is the talk of the town. It is across the
street from its former location in the Cornerstone Shopping Plaza.
“People have asked if we were building a country–club bank. And the answer is a
proud ‘yes.’ We have built a place where customers can come and enjoy themselves,
spend some time and relax. We want to hear about their grandkids, see the vacation
pictures and hear about their life aspirations. We care. We plan to be here for a long
time. This is not the next stop on a career path, and we all buy into the same philosophy of customer care and customer service, and employee care and employee service.”
The book that provided some of the framework and strategy for Sunrise Bank is
“Raving Fans: A Revolutionary Approach to Customer Service,” authored by service
fanatics Ken Blanchard and Sheldon Bowels. “A lot of banks live by the golden rule:
‘We have the gold, so we make the rules.’ At Sunrise Bank, we sort of live by the rule
that the customers are the gold, and we treat them like gold,” said Roselle.
On the second floor of the 10,600–square–foot bank, known as a “green” building,
is a professional billiards table. Downstairs is a bistro–like café, featuring a high–
performance machine that can whip up cappuccinos, lattés and espressos. “I’m an
espresso drinker. This is great,” says Barry Chait, Sunrise Bank senior vice president
and senior loan officer. He recently joined the Sunrise team, moving from the West
Coast of Florida to Brevard, where he worked as a banker about seven years ago. Ice
cream and fresh–baked cookies are available at the cafe. Large flat–panel televisions
are strategically placed throughout the facility. The building has Wi–Fi hot spots and
a host of other features.
“It’s clearly a one–of–a–kind bank. I think it will sell itself. People will want to
bank with us and visit with us. It’s all about the customer and the experience they
have when they come into Sunrise Bank,” Roselle said.
Unlike most retail banks, individual customer transactions at Sunrise take place
at a desk. The four desks are situated in a semicircle, facing the front door. This is
another customer–focused approach to doing business, Roselle said. The bank has a
teller station, but it’s primarily to serve drive–through traffic.
When Sunrise Bank created a home–like environment for customers, it also set a
construction standard in the market. It is the first financial institution in Brevard
County to be constructed under the U.S. Green Building Council program called
LEED, or Leadership in Energy and Environmental Design. A nationally accepted
benchmark, LEED promotes a whole–building approach to sustainability. “Our LEED
sign is up and we expect it’s going to catch people’s eyes as they drive by Sunrise
Bank,” said Joseph Bauman, executive vice president and chief credit officer.
American Business Interiors in Melbourne did the design work for Sunrise Bank.
Susan Perers, vice president of interior design, led the ABI team on the project.
Sunrise Bank was built by area general contractor R.J. Kennedy Construction. The
Visley Architect Group of Cocoa Beach and the Construction Engineering Group of
Melbourne, a specialist in LEED work, rounded out the green team.
The nine–month project was finished on time, despite the fact that weather
delayed pouring the foundation for about two months, Roselle said. “It was a total
team effort. The electricians were phenomenal. They were in there for two months.
JULY 9, 2007
Sunrise Bank has moved into its new 10,600–square–foot office on North Atlantic Avenue in Cocoa
Beach. The two–story, customer–friendly facility is the first financial institution in Brevard to be
constructed under the U.S. Green Building Council’s LEED program, which promotes a whole–
building approach to substantiality. Larry Roselle, right, is founding president and CEO of Sunrise
Bank and Ralph Kennedy owns R.J. Kennedy Construction Inc.
This project required a lot of detail work. It’s something you just couldn’t slap together.”
In back of the building, special garages were constructed to house the bank’s
growing fleet of mobile vehicles. Currently, one fully equipped vehicle travels throughout the county servicing Sunrise Bank customers. But more are on order, Roselle said.
Sunrise Bank has purchased two mobile vehicles. They are smaller, more fuel–
efficient versions. The trucks are being built in Reno, Nev. “The one vehicle has been
incredibly successful. But we have pretty much hit capacity with it. The vehicle is out
all day. So we have two smaller ones under construction. The new trucks will get
much better gas mileage. Basically, we’ll have two on the road for the price of one.”
They will join the Sunrise Bank fleet in August. The new vehicles will contain all
the security and safety features of the parent, including bulletproof glass. Sunrise
Bank will then cater to customers with its flagship bricks–and–mortar office in Cocoa
Beach, and three roving vehicles serving the county. “That was our plan. Brevard is a
challenging county to bank because it’s so long and narrow. To do it the traditional
way, you would need three or four branches to cover your market, and real estate is
expensive, as we all know,” Roselle said.
Sunrise Bank has customers from Titusville to Palm Bay. “The mobile bank is very
convenient, a big time–saver for our customers,” Bauman said. Just like the main
office of Sunrise Bank, the mobile vehicles are stocked with ice cream, cookies and
coffee.
BBN
EVENTS
Summer Junior Tennis Clinic in Titusville
The last of this summer’s Junior Tennis Clinics is being offered July 9 through
July 20 at Singleton Courts, 665 N. Singleton Ave., in Titusville. The clinic is for
beginners and advanced beginners (ages 8 and over) and will meet Monday through
Friday, from 8:30 to 10:30 a.m. The fee is $95 per person for the two–week clinic. The
clinic will be conducted by Mary Ann Frederick, a U.S. Professional Tennis Association teaching pro. Registration is required by calling 267–1178. The clinic is sponsored
by Brevard County Parks and Recreation Department.
Chamber to host annual Media Marketplace Auction
Imperial Plaza
Businesses looking to purchase media advertising at discounted rates are encouraged to attend the third annual Media Marketplace Auction, hosted by the Greater
Palm Bay Chamber of Commerce. The event will be conducted on Thursday, July 12,
from 5 to 8 p.m. at the Roxy Cinema & Grill, 1553 Palm Bay Road, in Palm Bay. The
entrance fee is $5. The auction is open to all residents and area businesses, including
non–Chamber members, interested in bidding on media packages for radio, newspaper, magazine, Web or banner advertising, printing products (business cards, poster,
postcards, letterheads, etc.), billboards, TV commercials and promotional items.
Bidding starts at 10 percent of the media package value. “This will be a fun, live
auction,” said Kathleen Bishop, CEO of the Greater Palm Bay Chamber. The Greater
Palm Bay Chamber will also host its monthly Business After Hours at the same
event. All media partners who donate packages for auction receive a free display table
space to promote their product and services to more than 120 potential advertisers,
Bishop said. To donate advertising or for more information about the packages
available, call 951–9998, or e–mail Dagmar Gatell at
dagmar@PalmBayChamber.com.
new ad emailed
FULL COLOR
Medical society to meet in Melbourne
The Brevard County Medical Society will hold a general membership meeting on
Thursday evening, July 12, at Mercedes of Melbourne. Member and non–member
physicians and their guests are welcome to attend the meeting. Registration is
required. For additional information, including the time of the meeting, and to
register, call the BCMS office at 632–8481.
Free dental exams July 13 in Cocoa
Child Care Association of Brevard and the Brevard County Health Department
are offering children and adults free dental examinations on Friday, July 13, from 9
a.m. to 1 p.m. at the Marjorie Olsen Training Center, 1403 Dixon Blvd., in Cocoa.
Child–care providers are also invited to bring their enrollees to participate. Dentists
will examine participants’ mouths and make dental referrals as necessary. Community agencies and organizations will have booths at the festival to provide information
regarding their services available for families.
Miccosukee Music and Crafts Festival July 21
The Miccosukee Tribe of Indians of Florida will host the 32nd annual Miccosukee
Everglades Music and Crafts Festival on Saturday, July 21, at the Miccosukee Indian
Village located in the Everglades. The site is about 25 miles west of Miami on the
Tamiami Trail (U.S. Highway 41 and 8th St.). The event helps the tribe raise money
for its educational programs. Tickets are $20 for adults and $7 for youngsters 7 to 12
years old. A variety of musical entertainment will be continuous throughout the day.
There will be a vast collection of arts, crafts, and food booths. For more details on the
festival, visit www.discovernativeamerica.com.
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‘Keys to the Keyboard’ course scheduled July 23
The Brevard Community College course “Keys to the Keyboard: Instant Piano for
Hopelessly Busy People” will be held July 23 from 1:30 to 4:30 p.m. at One Senior
Place, 8085 Spyglass Hill Road, in Viera. In half a day, students “will learn chords to
play songs in any key just as professional entertainers perform on stage.” The
instructor, Leon Olguin, will teach the class how to continue perfecting their techniques at home using a CD that is provided with the course. The fee is $55. Registration is required. For more information, call 433–7530.
Aquarina Beach and Country Club event
On Monday, July 30, from 7:30 a.m. to 4 p.m., Aquarina Beach and Country Club,
at 7500 S. Highway A1A in Melbourne Beach, will be offering a free 18–hole round of
golf with a donation of $5 to the Central Brevard Humane Society. CBHS volunteers
will be onsite with adoptable dogs, membership and educational information, as well
as pet–related items for sale. All proceeds from the event will go toward caring for the
homeless animals in the community. For more information, call CBHS at 636–3343,
extension 207, or visit www.crittersavers.com.
JULY 9, 2007
BBN
EVENTS
Tribute to jazz icon Jack Simpson July 15
Florida Tech’s WFIT 89.5 FM, WUCF radio and the Space Coast Jazz Society will
present a tribute to local jazz icon Jack Simpson from 2 to 5 p.m. on Sunday, July 15,
at the Courtyard by Marriott in Cocoa Beach. The event is open to the public. Born in
England and raised in Leeds, Simpson moved to the U.S. in 1947. He worked for RCA
in Florida in 1958. He says his wife Lorraine “inspired me to do most of the significant
things I’ve done.” For example, as a result of Lorraine’s urging, in 1967 Simpson
began his first radio show on WRKT–FM, calling it “Jazz on the Beach.” Today, he
can claim the longest–sustained jazz radio show in the area, and “Enchanted Lady,”
his theme song, is heard weekly on both WFIT 89.5 FM and WUCF in Orlando.
Throughout his career, Jack Simpson has been involved in many charitable fund–
raising activities in the community. There is a charge of $7 for members of the jazz
society and $10 for non–members to attend the function. Hors d’oeuvres and soft
drinks, coffee and tea, as well as cake will be provided. There will be two cash bars
available.
BRPH
Children’s show to open at Henegar Center
The Henegar Center for the Arts in downtown Melbourne will present its annual
full–scale summer children’s theatre production of “Stone Soup” July 19, 20 and 21.
Productions are scheduled on Thursday and Friday at 10 a.m. and 1 p.m., and
Saturday at 1 p.m. Tickets are $4. Pam Mankowski of Stage 1 Stars directs this
classic production. “Stone Soup” is produced by Henegar Center’s Feller Theatre
Academy with technical direction by Adam Lucker. The story is a “bright, crisp, well–
tailored comedy for all ages.” The cast for the production includes Emily Goding,
Arwen Patterson, Beaner Frandsen, John Taulbee, Hunter Prussel, Jennifer Leggett,
Alena Foubister, Michelle Torres, David Donaldson, Melanie Linscott, Breanna
Earley, Marisa Krienke, Kimberly Bress, Sarah Savoie, Drew Bakolia, Nicole
Machon, Gary Donaldson, Anja Conklin, Alexis Long, Celeste Cardone, Ashley
Pekmezian, Bryce Snyder, Braden Huggins, Julie Bakolia, Spencer Early, Connor
Foubister, Delanney Snyder and Allie Snyder. For information and reservations, call
723–8698.
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Evander to present marketing program
Susan Evander of Technology Insights will conduct a session titled “Your Keys to
Success: Creating Successful Marketing, Sales Strategies and Action Plans,” on
Wednesday, July 25, from 6:30 to 9 p.m. at the BCC Melbourne campus. The program
will be in building 10, room 112A. This is the first in a three–part series on marketing
for small–business owners. To register, call 433–5570.
July 28 event at B&N for children
(EREARETHEWORDSPUBLICRADIOLISTENERSUSETODESCRIBE
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Barnes & Noble in West Melbourne will host Storytime with the Central Brevard
Humane Society at 11 a.m. on Saturday, July 28. The store is at 1955 W. New Haven
Ave. The event will be conducted in the children’s department of the store. The
program will feature “Fabian Escapes” by Peter McCarty. Call 726–8817 for more
information.
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Alzheimer’s Foundation to present seminar
The Brevard Alzheimer’s Foundation will present “Transition in Aging” from 6:30
to 8:30 p.m. on Aug. 2, 9 and 16 at Good Shepherd Wesleyan Church, 501 Cinnamon
Drive, in Satellite Beach. To make a reservation, call the church at 777–0043 or e–
mail rickmcconn@aol.com. Another contact is Janet Steiner of the Brevard
Alzheimer’s Foundation. Her number is 253–4430.
Florida Tech course to explore famous designers
“Critical Approaches: 20th Century Costume History,” a fall Florida Tech seminar
course, is open to the community. The special topics course will examine 20th Century
European and American fashion as art and interpret costume as it relates to important artistic movements. The course will combine lectures, visual presentations, and
visits to galleries and collections to study such famous designers as Chanel and Dior.
Course participants will view designers within the contexts of cubism, World War II
and the women’s movement. Instructor Cressie Murphy–David has a bachelor of fine
arts degree from the New School of Social Research in New York City, a certificate in
fashion design from Parsons School of Design, and a master’s degree in costume
studies from New York University. She was an intern at the Metropolitan Museum of
Art’s Costume Institute for two years and has taught in the textile department at the
University of Rhode Island. Murphy–David has also been curator for the Historical
Society of Rockland County, N.Y. The course meets Mondays and Wednesdays, from
5:15 to 6:30 p.m., starting Aug. 20, on campus. Classes will be held in the Crawford
Building (room 610). The audit tuition rate is $300. To register, call the Department of
Humanities and Communication at 674–8082.
JULY 9, 2007
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Presentation to feature
BCC’s Dr. Brotemarkle
A free presentation titled “Beyond the Theme Parks:
Exploring Central Florida” will feature Dr. Ben
Brotemarkle of Brevard Community College on
Wednesday, July 11, from noon to 1 p.m., in the Ralph
W. Williams Student Center in Cocoa.
He is an endowed faculty chair of academic excellence and professor of humanities at BCC in Titusville.
The lunch is sponsored by the BCC Moore Multicultural
Center and the Space Coast Writers’ Guild.
Dr. Brotemarkle also is author of the book “Beyond
the Theme Parks: Exploring Central Florida” (University Press of Florida), a look at historic preservation
efforts and cultural festivals throughout the region. The
book provides residents with a sense of community and
visitors with interesting vacation options. The book
received the inaugural James J. Horgan Book Award
from the Florida Historical Society.
“It’s a pleasure to partner with the Space Coast
Writers’ Guild, as literature in all forms is the basis of
all culture,” said Jamie Barrett, coordinator, BCC
Moore Multicultural Center. “ We’re fortunate to have
talented authors such as Ben Brotemarkle at BCC.”
Brotemarkle’s book “Images of America: Titusville
and Mims, Florida” (Arcadia Publishing) is a photographic and textual history looking at the home of civil
rights martyr Harry T. Moore, and the launch site of
America’s manned exploration of space.
His book “Barberville” (Arcadia Publishing)
chronicles the Barber–Mizell family feud of 1870, the
establishment of a rural Central Florida community,
and the development of the Pioneer Settlement for the
Creative Arts.
The event is open to the public. Bring a brown–bag
lunch. For more information call Barrett at 433–7353.
Neal Johnson joins Washington Mutual
Longtime Brevard Banker Neal Johnson has joined
Washington Mutual Home Loans as a retail loan
consultant in the Melbourne Home Loan Center. Most
recently with Chase Home Finance, Johnson brings
more than 25 years of retail banking and lending
experience to the position. A resident of Brevard,
Johnson also has had extensive community involvement
including leadership positions as president of the Rotary
Club of Indialantic, chair of the Melbourne–Palm Bay
Area Chamber of Commerce Convention and Visitors
Bureau, and chair of the Economic Development
Commission of Florida’s Space Coast. “Our community
has given us a spectacular place to live, work and play,”
said Johnson. “I believe it is critical for each of us to find
some way to give back. One reason I joined WaMu
Home Loans is our commitment to the communities we
serve.” His office number is 752–2008, or e–mail him at
neal.johnson@wamu.net.
Saturn
Continued from page 1
brakes with ABS and GM’s OnStar Safety and Security
system.
The test–drive program is being supported with a
national marketing and advertising campaign.
Darlington said the test–drive promotion is the latest
effort from Saturn to provide the best vehicle purchase
and ownership experience for the automotive customer.
JULY 9, 2007
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The Florida Tech Department of Biological Sciences
has announced the selection of the 2007–2008 InSTEP
(Integrated Science Teacher Enhancement Partnership)
graduate teaching fellows and partner teachers.
The fellows, Florida Tech graduate students, are
matched with teachers from Brevard County senior
high schools to develop new instructional materials to
support and enhance inquiry–based instruction.
The 2007–2008 graduate teaching fellows are Lisa
Johnson, Julie Medina and Nicole Sublette of the
Florida Tech Department of Biological Sciences, and
Rebecca Medvecky, Jaclyn Shafer and Holly Sweat of
the Florida Tech Department of Marine and Environmental Systems.
The partner teachers are Kathlean Gilio, biology,
John Krehbiel, physics, and Gabrielle Powers, chemistry and biology, West Shore Jr./Sr. High School; Ellen
Muse, biology, Bayside High School; Emily Torlak,
integrated science and biology, Eau Gallie High School;
and Nancy Yates, integrated science and science
research, Titusville High School.
The fellowship experience begins in early August
with a workshop. InSTEP is funded by a $1.7 million
grant to Florida Tech from the National Science
Foundation. Richard Tankersley, professor of biological
sciences, and John Windsor, professor of marine and
environmental systems, serve as co–project investigators.
For more information, contact Jennifer Hanselman,
InSTEP coordinator, at 674–7989.
PMC receives UW Chairman’s Award
Space Coast Crew Team
United Way of Brevard recently announced that
Parrish Medical Center has been selected as the
recipient of its 2007 Chairman’s Award. The announcement was made at United Way’s 50th anniversary
celebration, held at the Radisson Resort in Cape
Canaveral and attended by more 400 supporters. The
presentation was made by United Way Board Chair
Howard Lance, CEO of Harris Corp. “Parrish Medical
Center demonstrates excellent corporate citizenship
each and every year,” said Lance. “Not only has their
employee campaign doubled over the past couple of
years, but they continue to support numerous community groups, and continue to prove themselves a health–
care service for excellence. I’m proud to present this
award to this most deserving organization.”
NSF awards grant to Florida Tech’s Mitra
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Call for information on
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636-1000
The National Science Foundation is funding projects
that further the understanding of how innovative and
creative activities take place. In support of increasing
software tools for aiding such activities, the NSF has
awarded a $99,000 grant to Florida Tech associate
professor of computer sciences, Debasis Mitra. His
project is titled “Creativity in Physics.” “It appears that
the companies that consciously invest in innovation are
more productive than the ones who do not,” said Mitra.
“In this project I will try to computationally model the
creative activities of the physicists using an algorithmic
approach called constraint reasoning.” Mitra teaches a
course on that subject and his research area is related.
Faculty members from the Florida Tech Department of
Physics and Space Sciences and the School of Psychology are helping Mitra in his project.
JULY 9, 2007
BBN
DIGEST
BCC–UCF partner to offer
risk management course
A new health–care risk–management licensing
course will be offered for the first time in August, in
partnership by Brevard Community College Institute
for Continuing Education in Cocoa and the University of
Central Florida. The 10–month, 120–hour course is
designed for students who have a background in
health–care administration or who are licensed as a
health–care provider in Florida.
“The Florida Legislature has required, by law, that
certain health–care facilities employ a licensed risk
manager,” said Janice Weaver, program facilitator.
“Normally, you must travel to Orlando to acquire a
risk–management licensing course. It is now be available in Brevard County at a very reasonable cost. Dr.
Aaron Liberman, course coordinator, brings many years
of experience to the program. In addition, local guest
speakers will be utilized to understand Brevard
County’s special issues.”
The following professions may qualify for licensing:
registered nurses, medical doctors, health–information
managers, pharmacists, respiratory therapists, radiological technicians, administrators, osteopathic physicians, podiatrists, chiropractors, emergency–medical
technicians and other health– care professionals.
Classes will meet once a month from 3 p.m. to 9 p.m.
on Friday and 9 a.m. to 5 p.m. on Saturday. The total
registration fee is $1,795. Alumni of UCF and BCC pay
$1,695. The fee includes the class materials, examination and graduation dinner. No textbook is required.
Tuition is payable in full before Sept. 14. A tuition
pay plan is available upon request. For more information, call 433–7535 or (407) 882–0260, or register at
www.ce.ucf.edu/riskmanagement.
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BAC Supporting Businesses of the Quarter
The Brevard Achievement Center, a private nonprofit organization that provides programs and services
to individuals with disabilities, has recognized Dollar
Tree Store 892 in Palm Bay and Driftwood’s of
Titusville as Supporting Businesses of the Second
Quarter. Dollar Tree store manager Carl Harris has
“made employment possible for students and teaches
them work–related skills along with personal skills.”
Attending the ceremony were Michael Flinn, Dollar
Tree employee; Doreen Murray, BAC employment
development coordinator; Harris; and Michael Pelts,
BAC VP of employment services. Driftwood’s owners,
Brad Tonner and Allison Winkle, have worked closely
with BAC’s employment coordinator bringing on three
people to assist them with the daily operation of their
new restaurant located at 137 Birch St. Joining the
owners at the plaque presentation were employees
Michael Stephens and Ruby Brown; Pam Rosser, BAC
employment development coordinator; and Dayle Olson,
BAC president.
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Boyd & Marks relocates to Palms Pointe
Boyd & Marks LLC has announced the acquisition
and relocation of the firm’s Melbourne law offices to the
Palms Pointe Office Park. Effective July 1, the temporary office address is: 330 N. Babcock St., Suite 103,
Melbourne, Fla., 32935. The permanent office address,
effective Sept. 15 (this is the projected date), will be: 360
N. Babcock St., Suite 104, Melbourne, Fla., 32935. The
telephone number is 255–0600.
JULY 9, 2007
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The Enigma
Continued from page 1
number includes a patio that can accommodate up to 36
diners. They can enjoy their meals outdoors and take in
a view of the ocean. The business is located at 1550
Highway A1A, the site of the old Phoenix Restaurant.
The partners completely redid the facility, transforming
it into a showcase eatery and bar. There are four large–
screen televisions in the bar area of the restaurant.
The Enigma, which employs about 70 people, opens
at 4 p.m., Tuesday through Saturday, and 11 a.m. on
Sunday. The restaurant plans to host winetastings on a
regular basis and incorporate local art exhibits into the
events, giving artists an avenue to sell their work. The
restaurant is launching a catering business, too, Ingram
said. “We are going to place a keen focus on catering. We
believe there is a really good opportunity in the market
to grow that piece of the business.”
The owners are Indialantic residents Ed André and
his wife Jeanne and their daughter Jessica, who have
teamed with veteran Brevard restaurateurs Ingram
and Chef Lucio Gonzalez. The latter two ran the
Enigma Café in a Satellite Beach shopping center for a
number of years. The restaurant was known for its
tasty food, exceptional service and customer–centered
approach to doing business.
“Debby and Lucio are going to drive the success of
this restaurant,” said Ed André, who co–founded
André–Troner LC years ago in Melbourne, a business
that focuses on licensing patent portfolios for clients
including Fortune 500 companies. “They know how to
work a restaurant crowd. People who dine at The
Enigma are not going to be a face, or a pocketbook or a
wallet. They are going to develop a rapport with
customers and build on those relationships.”
Ed André has dined in restaurants around the world
traveling for his firm. He also has eaten a few “C
rations” during his day. The former U.S. Marine was a
tail gunner on a medivac chopper in Vietnam.
Ingram and Chef Gonzalez met the Andrés in 2001,
the year they opened the Satellite Beach café and
catered a political fund–raiser at Ed and Jeanne’s
riverfront home. “It was the first really big catering
event for our little café,” said Ingram.
And it was an impressive showing, said Jeanne
André. “We loved the food and started visiting their
restaurant on a regular basis.”
She said her husband particularly liked the Pasta
Carbonara, “with Lucio’s famous Portobello a’la Mushroom and a Caesar salad.” Soon, Ingram changed the
name of the Pasta Carbonara on the café’s menu to The
Ed André. “That brought us in even more frequently,”
said Jeanne André.
The relationship led to a business partnership and
an ambitious undertaking to create The Enigma concept
on a more spectacular scale, from the landscaping to the
high–profile kitchen that was done by a professional
designer whose portfolio includes projects for Disney
World in Orlando and Steven Spielberg’s Drive Restaurant in Los Angeles. “This is a dream for me. I have
worked in the restaurant business for the last 20 years,
having started my career in New Jersey,” said Gonzalez,
who was with Primavera Restaurant in Suntree for 12
years. “That’s where I met Debby. We established a very
good working relationship and later opened the Enigma
Café in Satellite Beach.”
Tens of thousands of dollars were spent on top–grade
kitchen equipment for The Enigma. “We were reluctant
to pay that kind of money for a kitchen design, but it
was worth every nickel. It’s an integral part of our
overall strategy,” said Ed André, who was an engineer
with Harris Corp. before forming André–Troner in the
late 1990s.
The Enigma partners hired Gordon MacDonnell of
LGM Design Group Inc. in Tampa, longtime food–
service consultants and planners. MacDonnell, who did
the restaurant layout, worked closely with Ingram and
Gonzalez in planning the menu, Ed André said. “Each
piece of equipment in the kitchen is a result of the menu
and what we’re serving.”
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Customers will notice a sprinkling of selections on
the menu with the names of area businesspeople. Said
Ingram: “We like to give little ‘prompts’ to people.”
Here is a sampling of the menu: Enigma Chicken
(sliced sautéed chicken breast, red pepper, broccoli and
wine sauce); Designer Shrimp by Liz (Tiger shrimp
sautéed with onions and garlic, with homemade Vodka
sauce over pasta); Salmon a’al Millie (grilled salmon
with a variety of fresh vegetables); Jeanne Beanie’s
Seafood Scaloppini (shrimp, scallops and calamari in
wine sauce served over a bed of portabella mushroom
and broccoli); Shepherd’s Pie (ground beef, carrots, corn,
peas, mashed potatoes and gravy); The Ed André
(bacon, red onion, pasta, Romano and light cream
sauce); and Veal Saltimbocca (layered sautéed spinach,
proscuitto, veal and mozzarella in wine sauce). The
restaurant’s steak choices are Rib Eye, Filet Mignon,
New York Strip and Bison Burger.
Gonzales will run the kitchen and oversee a team of
chefs. “It’s going to be a pleasure working in this
kitchen. We have the very best equipment. The setup is
very functional and efficient.”
Ed André said the project moved along at a good pace
and singled out the City of Satellite Beach as one of the
reasons.
“It’s been a pleasure working with their building
department. It’s a great government organization, very
practical and realistic. At the start of the project, I told
them I was skeptical working with bureaucrats. But
throughout the entire process they helped us.”
For the five partners, it’s their first restaurant
venture together.
The restaurant industry is a cornerstone of the
nation’s economy, with sales projected to reach a record
$537 billion this year, according to the National Restaurant Association. The highest restaurant–sales volume
is expected in California ($54 billion), followed by Texas
($32 billion), New York ($27 billion) and Florida ($25
billion).
(321) 242-2219
Groups of 20 or more
CALL (321) 433-5824
Jan 3
WINNER! 2001 TONY® AWARD FOR
Jan 20
Feb
1213
Cirque-Works
Birdhouse Factory
E238472
JULY 9, 2007
A MUSICAL
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MATINEE PERFORMANCES NOW AVAILABLE
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CLASSICAL
FREE
CONCERTS
SUBSCRIPTION
SERIES-ON SALE
4TH OF JULY
& FAMILY
MATINEE
CONCERTS IN
JAN, FEB, MAR
MARVIN
HAMLISCH
HOLIDAY
CONCERT
SPECIAL
CONCERT
WITH THE
BSO
WITH THE
BREVARD
COMMUNITY
CHORUS
CALL TODAY
FOR YOUR 2007-2008
SEASON BROCHURE
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Performances of the Brevard Symphony Orchestra are sponsored in
part by the State of Florida, Department of State, Division of Cultural
Affairs and the Florida Arts Council, and the National Endowment for
the Arts, and the Brevard County Board of County Commissioners
through the Brevard Cultural Alliance, Inc.
FOR INFORMATION • 321-242-2024
www.brevardsymphony.com