August 15, 2011 - Brevard Business News

Transcription

BBN
Vol. 29 No. 33
Brevard
Business
August 15, 2011
News
A Weekly Space Coast Business Magazine
BSO’s concert season
to debut new features;
debt–free organization
By Ken Datzman
Sadly, a growing number of professional
symphonic orchestras have stopped playing
in their communities over the last four
years. They have spiraled into bankruptcy
protection and even liquidation, while
other orchestras struggle for survival in
these difficult times and see themselves as
endangered species.
It’s happening in cities of all sizes, from
Philadelphia to Syracuse to Louisville.
Orchestras are in the spotlight for the
wrong reason. Some of these organizations
have been playing classical music in their
markets for as long as 100 years, now
leaving an artistic–vibrancy void.
Locally, the nearly six–decades–old
Brevard Symphony Orchestra has been
fortunate, in that it has been able to
sidestep what seems to be a national trend
sparked by a lingering sour economy, sharp
cuts in grants for the arts, shrinking state
budgets, and financial wobbliness in
general.
Guided by the steady hands of Fran
Delisle, who is starting her 19th season as
executive director, and Christopher
Confessore, who is set to open his 17th year
as music director and principal conductor,
the BSO is a shining star in a symphonic
community that is hoping for better days
ahead.
The BSO ended the year in the black,
following up on its previous season of
profitability. “To be able to do that in
today’s environment is such a phenomenal
thing,” said Delisle, whose organization is
preparing for its new season, which will
feature some side–by–side performances on
stage with the BSO during select concerts,
including a painting exhibition by a local
artist and a group of soaring aerialists and
acrobats.
Delisle said the BSO’s financial
soundness speaks well for “our board of
directors, the strong support from the
community, especially the business
community, and our guilds. The three BSO
guilds had a tremendous year in raising,
collectively, about $51,000 for the organization. We met all of our expenditures and
even put money into our endowment fund,
Please see BSO, page 19
BBN photo — Adrienne B. Roth
A lot of professional orchestras around the nation are struggling to survive during these tough times.
Locally, industry veterans Fran Delisle and Christopher Confessore have successfully led the BSO
through the downturn. Delisle is executive director of the organization. Confessore is music director
and principal conductor. They are at the BSO office in Melbourne.
Pros and cons of buying a single–family house in today’s market
Low mortgage rates and declining home
values make homeownership extremely
affordable these days. But does that mean
now is the right time to buy a home?
Should you wait?
It depends on whom you ask, where you
live, and most important, on your own
situation.
Unfortunately, “nobody hits the ‘gong’
when the market hits bottom,” says Jed
Smith, managing director of quantitative
research for the National Association of
Realtors. But in many markets, it appears
that home prices are close to bottoming out,
he says.
“In terms of affordability, now is
definitely a good time,” he says. “Prices are
fairly low and interest rates are hovering at
historic lows — but real estate is very local.
It’s not just a question of state or city, but
ZIP code.”
The median price of homes sold
nationwide in the first three months of the
year declined 4.6 percent compared to the
same period last year, according to the
National Association of Realtors.
Some parts of the country are experiencing much greater depreciation in home
values. One example is the Miami–Fort
Lauderdale area, where the median price
of homes sold in the first quarter of the
year declined about 20 percent.
Not all markets are hurting. One of
several that saw a jump in prices was the
Buffalo–Niagara Falls area in New York,
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where the median price of homes sold in
the first quarter increased 10.8 percent.
“Every market is different and every
situation is unique,” says Scott Caballero,
area manager for PenFed Realty in San
Please see Pros and Cons, page 16
BBN
SPACE COAST BUSINESS
Orthopedic surgeon Magee joins PMC
staff, Parrish Human Motion Institute
Space Coast Professional Properties
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TITUSVILLE — Parrish Medical Center recently
welcomed board–certified orthopedic surgeon Michael
Magee to its medical staff.
Dr. Magee specializes in the surgical care of orthopedic
patients, including arthroscopic shoulder stabilization,
rotator–cuff repairs, arthroscopic ACL reconstruction,
total–joint replacements (hips and knees), and trauma/
fracture care, as well as less invasive procedures and
therapies. He has been certified by the American Board of
Surgery since 1998.
Dr. Magee completed an advanced fellowship in
shoulder and orthopedic sports medicine at Johns Hopkins
University in Baltimore, Md.
He earned his medical degree at Georgetown University
in Washington, D.C., completed an internship at Catholic
Medical Center, a Cornell University affiliate in Jamaica,
N.Y., and a general–surgery residency at Union Memorial
Hospital in Baltimore.
Dr. Magee’s most recent role was as president of
Capital Orthopaedic Specialists in Maryland. Before that
position, he was the executive director of Capital Surgery
Center, also in Maryland.
Dr. Magee said he welcomes new patients and accepts
most insurance coverage. His office is in Suite 2100 on the
second floor of the Parrish Healthcare Center at Port St.
John, 5005 Port St. John Parkway.
For an appointment, call 433–2247.
Dr. Magee is a member of the PMC medical staff and is
affiliated with the Parrish Human Motion Institute.
ABI celebrates Wallace’s 31 years of service
Guiding you through the world
of employee benefits:
Health, Dental, Disability, & Life Insurance
• Health Savings Accounts (HSAs)
• Section 125 Plans • Voluntary Benefits
• RFP Development & Scoring
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Joanne Wallace, American Business Interiors’ senior
administrator, was recently recognized for 31 years of
company service. The recognition award was presented at
a quarterly company meeting hosted by ABI CEO Rob
Perers. Wallace joined ABI in 1980 and was responsible for
the firm’s first computer installation, ushering in faster
processing and better control of client orders. Wallace
handles the administration of certain major clients on a
continuing basis. ABI, founded in 1969, is a multi–
functional commercial interior design and contract–
furnishings firm in downtown Melbourne. The firm serves
the Space Coast and Treasure Coast markets with their
four divisions: commercial interior design, product sales,
facility services and GSA services.
Tech’s Gaynor earns leadership award
Dona Gaynor, Florida Tech’s director of Career
Management Services, was recently presented with the
Florida Career Professionals Association’s highest honor,
the Brownlee Leadership Award. Gaynor’s FCPA colleagues from across Florida chose her for the award for her
dedication and service in many roles on committees and in
positions on the board of directors, leading initiatives and
creating a sustainable model for the association’s future.
The award is an ongoing memorial that recognizes John T.
Brownlee for his dedication and commitment to the career
services profession. “Involved with PCPA for 10 years, he
served as a board member and as president, bringing
tremendous energy and enthusiasm to our organization,”
said Mark Colvenbach, FCPA president.
AUGUST 15, 2011
BBN
Well–known Central Florida TV anchor
Weech to lead morning news program
Central Florida News 13 viewers will now be waking up
to a familiar face. Well–known Central Florida news
anchor Marla Weech is now the anchor for “Your Morning
News.” Weech has been a fixture on Central Florida
television news since the 1980s and joined News 13 earlier
this year.
“I can’t think of a better person than Marla to help
Central Florida start their day,” said News 13 General
Manager Robin Smythe. “Marla is smart, she’s talented,
she’s warm, and she truly cares about our community and
our viewers.”
Weech is a graduate of the University of Central
Florida and worked in Fort Myers, Jacksonville, and Little
Rock, Ark., before returning and settling in Orlando nearly
25 years ago.
“I’m excited to be greeting Central Florida every
morning. It’s also wonderful to be part of a team of
journalists who work around the clock to make sure our
viewers have the very latest news. We’re going to make
sure they have all the news, weather, and traffic information they need to get their day started right,” she said.
Weech has received numerous awards for her work. She
is also a distinguished alumni in the UCF Nicholson
School of Communication’s Hall of Fame.
Burks selected as ‘Business Champion’
The Better Business Development Council of the Cocoa
Beach Regional Chamber of Commerce recently announced the selection of Maria Burks with Aflac as the
“Business Champion” of the second quarter. Burks was
cited for exemplary performance in customer service and
overall best–business practices. The newly developed
award is designed to recognize excellence in business while
meeting the criteria of the Small Business Administration.
Nominations are made by Chamber partners and the
BBDC board makes the selection. “One the goals of the
BBDC,” said Tami Tomlinson, chairwoman of the BBDC
board and president of Living Life Now, “is to find ways to
enhance and improve the professionalism of our membership and to ensure that all of our members provide first–
class service to their customers and to the community as a
whole. Maria Burks more than meets that standard.”
Zonta awards WBC $500 for scholarship
Florida Tech’s Women’s Business Center recently
received $500 from the Zonta Club of Melbourne to provide
scholarships to women. The scholarship honors the
Meehan family for their longtime support of the Zonta
Club. The Zonta/Meehan Scholarship is a needs–based
program designed to support women in Brevard wishing to
improve their lives through education. The scholarship will
assist women at any age who may have monetary barriers
but want to improve their quality of life, their independence and self–sufficiency. Applicants may use scholarship
funds only once to take classes offered by the WBC, such as
QuickBooks, Word, Excel or PowerPoint. The Zonta Club
of Melbourne has provided the WBC with $1,800 to date
for scholarship funds, and continues to fund this program
on a quarterly basis. For more information, visit
www.zontaspacecoast.org or www.zontaspacecoast.org/
scholarships.
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EDITORIAL
Study shows concerns about long–term use of certain painkillers
By Czerne M. Reid
Painkillers such as ibuprofen, naxopren and celecoxib
provide needed relief for many patients who have chronic
pain. But an ongoing source of contention is whether those
drugs and others in their class known as nonsteroidal
anti–inflammatory drugs, or NSAIDs, are linked to
harmful health effects.
Now a new study from the University of Florida raises
the concern about potential risks to a higher degree than
before, finding a doubling of deaths from heart attack,
stroke and related events among people who have both
hypertension and coronary artery disease and use the
drugs long term. The findings, based on data from the
international INVEST clinical study of hypertension
therapies, are published in the current issue of “The
American Journal of Medicine.”
“It does strengthen our practice recommendations,” said
lead author Dr. Anthony Bavry, an assistant professor of
cardiovascular medicine in the UF College of Medicine’s
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EDITOR
Ken Datzman
OFFICE MANAGER
Frank Schiffmann
Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
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Letters to the Editor must include the writer’s signature
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department of medicine.
Physicians already discourage the use of NSAIDs
among the elderly and after heart attacks, on the basis of
several studies showing that the drugs are linked with a
higher risk of stroke and heart attack.
But the UF researchers, including senior author Dr.
Carl Pepine, a professor of cardiovascular medicine in the
UF College of Medicine, advise patients to talk to their
doctors before stopping use of prescribed treatments.
“It’s a tricky issue, because NSAIDs are useful for
relieving pain, and that is much of what we do in medicine
— alleviate pain and suffering,” said Dr. Deepak Bhatt, an
associate professor of medicine at Harvard Medical School
and chief of cardiology at the VA Boston Healthcare
System, who recently published findings that NSAIDs are
linked to a higher risk of stroke. “Unfortunately, most
medications have some potential side effects, and it’s
important to know what those might be.” Dr. Bhatt was
not involved in the UF study.
Patients who have both high blood pressure and
coronary artery disease are generally put on aspirin, a
unique type of NSAID, to reduce their risk of a heart
attack. Physicians are concerned that giving those patients
other NSAIDs for pain relief could cancel out aspirin’s
beneficial effects and raise the risk of negative cardiovascular effects.
The UF research team took advantage of the availability of INVEST study data from 882 chronic NSAID users
and almost 22,000 intermittent or nonusers to try to settle
the question. They looked at patients who reported using
NSAIDs over an average of about three years, to see
whether there was an increase in adverse events or
cardiovascular–related death compared with patients who
did not use those pain medicines long term.
The risk of death from cardiovascular causes was 2.3
times higher among patients who chronically used the
drugs than among other patients.
NSAIDs are thought to act in a variety of ways to
increase cardiovascular risk. They are thought to prevent
aspirin’s protective anti–clotting effect by preventing the
aspirin from binding properly to platelets in the blood.
Some NSAIDs might also increase bleeding risk. In
addition, NSAIDs raise blood pressure, thus potentially
raising the risk of heart attack and stroke. Some NSAIDs
have already been removed from the market because of
concerns about an elevated risk of heart attack and stroke.
While randomized clinical trials are still needed to
definitively show a link between NSAIDS and cardiovascular effects, the current study is only the latest in a growing
body of research that strongly suggests an association.
“There have been enough studies now that it certainly
raises suspicion,” Dr. Bhatt said. “The question that’s still
open is, is it all NSAIDs, or are some worse than others?”
The UF study did not compare specific NSAIDs, so
more research has to be carried out to determine the level
of risk that might be associated with each.
The INVEST study was funded by Abbott Laboratories
and the University of Florida Opportunity Fund. The
National Institutes of Health also provided grant support
for several of the researchers. Members of the research
team have also received grant funding from, or served as
consultants for, a number of pharmaceutical companies.
UCF program recognized for shaping female leaders, receives award
The University of Central Florida’s Young Women
Leaders Program has received the 2011 Donna Allen
Award for Feminist Advocacy.
The Donna Allen Award recognizes women or groups
who demonstrate feminist advocacy through media
activism by promoting the rights and freedoms of women
and minorities across the world.
Allen founded the Women’s Institute for Freedom of the
Press in Washington, D.C.
The Commission on the Status of Women, part of the
Association for Education in Journalism and Mass
Communication, will present the award at the association
convention in St. Louis in August.
“Many amazing women have worked hard in building
and expanding this program,” said Maria Roman, coordinator for the Young Women Leaders Program, who will
accept the award.
The Young Women Leaders Program is a UCF
Women’s Studies initiative where female UCF students
volunteer as big sisters, mentoring 80 seventh–grade girls
in Seminole County schools each year.
In their role as big sisters, the UCF students build
relationships with the middle school girls and talk with
them about topics including pressure from family, friends
and school, societal influences, building self–esteem and
conflict resolution. Big sisters meet with their little sisters
every other Wednesday during a school aftercare program
where they discuss the topic of the day and then participate in a fun group activity.
The UCF students and their mentees also participate in
social and community service events twice monthly to
develop stronger bonds and instill in the girls the importance of giving back to their community.
Each semester, the program hosts a “UCF Day” when
little sisters get to tour UCF’s main campus and engage in
leadership and self–esteem building activities.
“Some of our middle school students feel that going to
college is somewhat of an unrealistic goal, so it is a great
feeling knowing that we get to plant that first seed of
attending college in their minds,” Roman said. “All of the
middle school girls end up falling in love with UCF as soon
as they step foot onto the campus.”
Sunflower House seeks equipment donations
The Sunflower House is accepting donations for its medical–equipment bank. Wheelchairs, walkers with seats,
shower chairs, and bedside commodes are most needed. The medical–equipment bank loans equipment to individuals
age 60 and older and to caregivers of individuals age 60 and older who are in need. This program is donation–based. The
Sunflower House is a program of Community Services Council of Brevard County.
AUGUST 15, 2011
BBN
Florida Tech autism–related workshop
Aug. 24 is titled ‘Ask the Pediatrician’
Florida Institute of Technology’s School of Psychology
offers free monthly workshops of particular interest to
parents, educators and professionals who deal with issues
of autism.
The next event, on Aug. 24, is “Ask the Pediatrician,”
from 6:30 to 8 p.m., in the Scott Center for Autism
Treatment seminar room. This will be an opportunity for
parents to ask questions in a “non–office” setting.
Dr. Jan Borowski will be available to answer questions
and discuss the issues that arise. A Brevard County
pediatrician, she has more than 30 years of experience and
specializes in adolescent medicine. Dr. Borowski is also a
member of the Autism Coalition, which serves the needs of
families of children with autism spectrum disorders.
Upcoming workshops are:
l Sept. 28: “Let’s Talk about Sex! Instructional Strategies for Parents and Educators Supporting Individuals
with an Autism Spectrum Disorder,” by Kim Spence–
Cochran of the UCF Center for Autism and Related
Disabilities in Brevard County.
l Nov. 16: “Increasing Compliance with Instructions in
Children with Autism and Other Developmental Disabilities: Why it is Important and How to Do It,” by David
Wilder of Florida Tech’s School of Psychology.
l The Scott Center’s fourth annual Autism Conference,
Oct. 28–29, is titled, “Taking Science Base practices from
the Ivory Tower to the Troops in the Trenches.”
The seminar room is located on the second floor of the
Scott Center for Autism Treatment at the south end of the
Florida Tech campus in Melbourne. Parking is available
off Psychology Place, near University Boulevard.
For more information, contact the School of Psychology
at 674–8106 or e–mail the center at thescottcenter@fit.edu.
D a v i d N a g ro d s k y
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AHIMA to host Summit Aug. 15–16
The American Health Information Management
Association will host its annual Summit Aug. 15–16 in
Chicago. The program it titled “Information Integrity:
Bridging Gaps in the Electronic Health Record.” The
event will cover a full range of topics, including health–
information exchange, cloud computing, and defining the
legal record. The event brings together information–
technology and health–information management experts
to lead these discussions. For registration information,
send an e–mail message to theresa.grant@ahima.org, or
call (312) 233–1159.
Bob Ross painting class set for Rockledge
Certified instructor Barry Traxler will offer Bob Ross
painting classes on Saturday, Aug. 27, from 11 a.m. to
2 p.m. at Riverwalk: A Family Park, 5355 U.S. Highway 1,
in Rockledge. The late Ross was host of the public–
television series “The Joy of Painting,” which ran from
1983 to 1995 and still appears in reruns in many broadcast
areas. During each half–hour segment, Ross would
instruct viewers in the art of oil painting using a quick–
study technique that kept colors to a minimum and broke
paintings down into simple steps that anyone could follow.
The cost is $40 and includes all materials. Contact
Riverwalk Nature Center at 433–4490 or
riverwalk@brevardparks.com to register for the class.
AUGUST 15, 2011
With a professional staff, Dave Nagrodsky and Associates
provides complete services for new design and construction
as well as retrofitting, energy management, and preservation
of existing buildings. Other services include size and zoning
analysis along with research and development of both vacant
and existing structures.
415 S. Babcock St.
•
Suite A
•
Melbourne, Florida 32901
•
Our expertise comes from a careful combination of professional
staff on education, institutional, municipal, corporate,
industrial, residential and high tech offices, hotels, historical,
and science-oriented projects.
Dave Nagrodsky, Principal of DNA, is accredited by the
National Council of Architectural Registration Board (NCARB)
and a member of the American Institute of Architects.
Tel 321.727.9096
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Fax 321.727.0810
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www.dna-architects.com
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AUGUST 15, 2011
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Four Health First hospitals now post their
ER wait times online to assist consumers
ROCKLEDGE — During an emergency, one of the
most precious things you can’t afford to waste is time.
When you or a loved one needs emergency care, you
want to know how quickly that help will be available. If
you’re heading to an emergency room, you want to know
how long you will have to wait before the injuries or illness
is assessed.
Now, you can quickly get ER wait times for all four of
Health First’s hospitals simultaneously at
www.BrevardERs.org. Health First has just launched its
new real–time instantaneous wait times for its hospitals.
The new service is intended to make it easier for
residents to know what to expect if they need to visit one of
Health First’s ERs at Cape Canaveral Hospital in Cocoa
Beach, Holmes Regional Medical Center in Melbourne,
Palm Bay Hospital, or Viera Hospital. With a click of the
mouse, you can know immediately which hospital has the
shortest wait time to enter patients into ER triage.
“The four Health First hospitals are the only ones in
this area of the county providing this service in real time to
our patients,” said Health First spokesman Elliot Cohen.
“We’re the only locally headquartered multi–hospital
system, and we know that many of life’s emergencies will
involve our own friends or neighbors. We want to provide
as much information as we can to help them and their
families. We think www.BrevardERs.org does just that.
We also want to dispel the myth that it always takes hours
to be seen in an ER.”
The new website is updated around the clock, he said,
and shows how long it will take to be seen by a qualified
health–care professional in triage.
But the reality is that you may be seen even faster than
the posted time, depending on the type of emergency,
Cohen said. More serious cases will always be treated in
an ER faster than less life–threatening cases based on a
professional’s assessment during triage, he said.
Starting in the fall, patients will also be able to send a
text message to www.BrevardERs.org and have the ER
Wait Times for all Health First hospitals sent directly to
their smart phones. By clicking on the ER they want to
visit, any GPS–enabled smart phone will receive a map
and driving directions.
Another advantage of the new website is that you can
make a more informed decision concerning whether an ER
is the best place to take your loved one, Cohen said.
Some less–serious, non–life–threatening injuries or
illnesses can be treated at a walk–in clinic instead of an
ER. Health First’s QuickCare Clinic located on the south
end of Holmes Regional Medical Center, as well as the
Health First Physicians Cocoa Beach Walk–in Clinic, just
off A1A on North Banana River Boulevard, can treat many
less–serious injuries that don’t require the type of emergency care provided in an ER, he said.
Farts Aren’t Always Funny
One in 10 women suffer with fecal incontinence
The inability to control gas or stool is called FECAL
INCONTINENCE. Although passing gas on purpose
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Nana’s House event Oct. 8 in Melbourne
Nana’s House will host its fifth annual 5K fund–raiser
on Saturday, Oct. 8, at Front Street Park in Melbourne.
The event sponsor is Skip Wren Insurance. The fund–
raiser will include live music, kids games, massages, and
food. To register, visit nanaschildrenshome.com. The event
is seeking sponsors, too, Call Kim at 266–3829.
AUGUST 15, 2011
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Now Enrolling for Fall Classes.
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AUGUST 15, 2011
BBN
Carter of Hoyman Dobson recognized
with Administrative Excellence Award
Deborah Carter, administrative assistant at Hoyman
Dobson CPAs in Melbourne, has been selected as the
winner of the 2011 OfficeTeam Administrative Excellence
Award.
This is the seventh year OfficeTeam has partnered with
the International Association of Administrative Professionals to recognize an administrative professional who
demonstrates a commitment to leadership and professional development and identifies business efficiencies.
The award was presented to Carter July 26 during
IAAP’s International Education Forum and Annual
Meeting in Montreal, Canada.
This is the first time the award was given to an
administrative professional from Florida.
“Debbie is a true example of a dedicated lifelong
learner,” said Charles “Chas” Hoyman, managing director
of the firm. Hoyman said that Carter’s “unwavering
commitment to continuous learning” inspires employees in
all areas — and at all levels– within the firm. “We are very
proud of Debbie’s award. To be chosen from almost 300
nominations is very telling about her professional accomplishments,” he said.
In addition to the contributions she makes on the job,
Carter is a longtime board member and past president of
the Central Brevard Chapter of IAAP. She holds the
Certified Administrative Professional designation. Carter
is a community volunteer, participating in the United
Way’s Emerging Leaders program.
CEG
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VAC has volunteer mechanic openings
The Valiant Air Command Warbird Museum is in need
of skilled automotive mechanics to upgrade their fleet of
four tugs/tow tractors, in order to prepare for the airshow
next March. This is an opportunity to volunteer your skills
in a facility that is known for its aircraft–restoration work
and to meet and work with other volunteers. The Valiant
Air Command is located at the Space Coast Regional
Airport, 6600 Tico Road in Titusville. For more information, visit www.vacwarbirds.org or call Norm Lindsay,
facility director, at 506–6741.
Lockheed supports MI Robotics Team
Lockheed Martin donated $2,000 to the Merritt Island
Robotics Team during the opening ceremony of the July 20
annual Young Minds at Work, a program for children of
Lockheed Martin employees. The team participates in the
program by performing robotics demonstrations for the
children. Lockheed’s Karin Jamison, director of fleet–
ballistic missiles, presented the check to the Robotics Team
801. Known as “Horsepower,” the FIRST Robotics team is
comprised of students from all Merritt Island secondary
schools. FIRST is a nonprofit organization that was
founded in 1989 to inspire young people’s interest and
participation in science and technology. The “Horsepower”
team designs and builds robots to accomplish different
tasks set by FIRST, all in a six–week period. Team
members include Brittany Swigert, Erin Ballasty, Alyssa
Marcoux, Zach Straits, Mikel Remmel and Colin Marcoux.
The Lockheed Martin mentors are Barb Kerschner and
Dan Ramon. United Space Alliance’s Eric Duffin round out
the mentor group.
AUGUST 15, 2011
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Bus. 321-308-0335 Fax 321-768-1899
Cell. 321-749-2444 Toll Free 800-709-7600
An independently owned and operated member of
Prudential Real Estate Affiliates, Inc.
BBN
Barrett and Lehmann have some ambitious goals for their startup
Potbelly Produce Co., a hydroponic indoor grower of pesticide–free
vegetables; is the co–winner of the Gary R. Cunningham Award
By Ken Datzman
ROCKLEDGE — Consumers are beginning to shift
their eating habits toward healthier diets, after decades of
high–fat consumption that has led to an obesity epidemic
in U.S. youth as well as adults.
Last year, the U.S. Department of Agriculture and
Health and Human Services announced the release of
their new “Dietary Guidelines for Americans.” The federal
government’s evidence–based nutritional guide was
designed to promote smart eating habits.
The next–generation Food Pyramid for Americans
makes 23 key recommendations, including the consumption of more fresh fruits and vegetables.
Young, rising entrepreneurs Ashley Barrett and Joshua
Lehmann, who both say they are health–conscious food
consumers and health advocates, are doing just that. In
fact, they have created a business around the increasingly
popular trend of hydroponic farming, a way to grow safe,
chemical–free vegetables year–round indoors.
“The health benefits of eating pure food are well–
established,” said Lehmann, who partnered with Barrett
to start Potbelly Produce Co., a member–supported
business that grows lettuces, culinary herbs, peppers,
cucumbers, spring onions, kale, fennel, Swiss chard,
tomatoes, and other produce in a controlled pristine
environment.
“We’ve always had a passion for high–quality food and
the culinary world in general,” said Barrett.
Lehmann, a graduate of the Le Cordon Bleu College of
Culinary Arts in Orlando, attended a hydroponic show in
Central Florida and left the event “inspired” by the
cutting–edge concept and began to research the field with
Barrett.
Hydroponic is a method of growing plants using
“mineral–nutrient solutions,” in water, without soil. “Our
produce is grown with mineral fertilizer,” said Lehmann,
who has worked in the hospitality industry, as has Barrett.
“It’s hydroponically grown to organic standards, meaning
we don’t use any pesticides or chemicals on the product.”
Lehmann said there is a slight distinction between the
two words — hydroponic and organic. “We use organic
ingredients as well as pure mineral fertilizers that are
mined from a mineral source. It’s a hybrid, technically, so
they are not organic. But it’s actually better than organic
because there are no outside influences — no contamination of the soil. It’s a cleaner, more pristine environment.”
Potbelly Produce grows leaf lettuces in three to four
weeks. “Every month we are replanting and harvesting a
new crop,” said Barrett.
Produce that is sold in retail stores comes from different
sources, including many foreign countries. “In general,”
said Lehmann, “there is an issue with not knowing where
your food is grown — not knowing the farming methods,
the products that are used, the environment it’s grown in.
There are too many questions. The type of business we are
running, the consumer can come see the operation. We
educate them on how we grow the product.”
Their company’s potential and business model impressed the committee of judges of the Gary R.
Cunningham Entrepreneurial Award, which is presented
annually in honor of the late businessman who founded
Cunningham, Ingram & Anderson Inc., a West
Melbourne–based commercial and industrial real–estate
firm involved in property–management and development.
Potbelly Produce and Sea–Watch Technologies shared
this year’s award. Sea–Watch was featured in a previous
“BBN” story. A number of area businesses support the
award through in–kind services.
Award recipients receive up to $10,000 in rental space
at a CIA–managed property; a scholarship to the Technological Research and Development Authority’s “Roadmap
to Success” workshop; up to $10,000 in information–
technology services from Artemis IT Solutions; QuickBooks
Pro 2011 software and consultation time from CPA firm
Hoyman Dobson; financial and retirement–planning
services from Michael Welch of Merrill Lynch; and
advertising space in “BBN, a weekly Space Coast business
publication.
Potbelly Produce, nearly two years old, is housed in a
1,500–square–foot CIA–owned facility at Rockledge
Business Park. “It’s a perfect nugget of a unit for our
business because of the air–conditioned warehouse and we
didn’t have to make any upgrades to the facility. The
location is also convenient to our customer base,” Lehmann
said.
The latest Commercial Real Estate Outlook Survey,
published by the National Association of Realtors, says
there is a growing demand for industrial space — from
11.2 million square feet in 2010 to 126 million square feet
in 2011. The report also said with low levels of new
construction in recent years, the rising demand means
vacancy rates will be trending down in commercial sectors.
Barrett and Lehmann moved their operation to
Rockledge Business Park from Cocoa and revamped their
business plan before learning about and entering the
Cunningham Award competition.
Previously, the two partners built a greenhouse in
Cocoa and did retail business, but closed it after a couple of
years because it was “too hot to grow these types of delicate
greens with consistency,” Lehmann said. “The
Cunningham Award has allowed us to grow year–round
instead of just growing with the seasons.”
Barrett and Lehmann structured Potbelly Produce as a
“friend of the farm.” You have to be a member of the farm
to purchase Potbelly Produce products. The company’s
clients include upscale restaurants in the region, such as
Merritt’s Table in Merritt Island, an eatery that showcases
local fresh food on its menu.
Potbelly Produce also sells to the public through
farmers markets in the region and directly to individual
Ashley Barrett, left, and Joshua Lehmann founded Potbelly Produce Co., an indoor hydroponic farm housed at Rockledge
Business Park. Their facility has an air–conditioned warehouse.
Hydroponic farming is a method of growing plants using mineral–
nutrient solutions, in water, without soil. Potbelly Produce grows a
full range of vegetables, including lettuces, herbs, spring onions
and cucumbers in a pristine environment.
consumers who are members of the farm. “We keep our
restaurant clients and our members informed about what
we will be harvesting in the coming weeks. We send them
e–mail messages so they will know in advance what
produce will be available,” Lehmann.
Hydroponic gardening is becoming mainstream and is
seen as a cost–effective model. Consumers, for example,
typically pay up to $6 per head for organic lettuce sold in
supermarkets and health–food stores.
Lehmann said Potbelly’s first “major goal is to have
1 million square feet under air in commercial warehouses
up and down the East Coast, or spread across the United
States. The way we are structuring this business, we want
to be able to have a network of local growers to serve
restaurants and farmers markets while creating jobs in
those areas.”
They are looking to slice a piece of the $29 billion
organic food industry. “We see a lot of potential for our
company,” said Lehmann.
AUGUST 15, 2011
BBN
Upbeat Realtor Kevin Hill of RE/MAX Alternative Realty sees local
market shaping up as single–family home inventory thins out in
the county — ‘I may end up having a banner year’ in home sales
By Ken Datzman
INDIALANTIC — One of the region’s leading Realtors,
with 28 years of industry experience behind her, thinks the
local market for existing–home sales is poised to accelerate.
She’s basing her forecast on improved market conditions, changing trends, and current buyer activity.
Realtor Kevin Hill says buyers are increasingly finding
themselves making multiple offers on single–family
properties in Brevard County, as the burgeoning housing
inventory begins to level off, though foreclosures are still a
concern.
In fact, the upbeat, always positive–thinking Hill of
RE/MAX Alternative Realty Inc. even sees the residential
real–estate business transitioning from a buyer’s to a
seller’s market, which is a reversal of the past several
years.
She points to “Economics 101” and the supply–and–
demand theory.
“We are getting multiple offers on existing homes,” said
Hill, who consistently has ranked as one of the top sales
agents in Brevard for years and closed $40 million–plus in
real–estate transactions in 2004, when panicky buyers
scrambled to purchase homes and bid up prices to historic
highs.
“People are buying, and they are buying at the bottom.
It has totally hit bottom, I feel. And when you see multiple
offers on homes for sale, that means things are rising. In
addition, I think we have reached the lowest inventory
level in the local residential market since probably 2003.”
Hill’s view of the market in general is supported by the
new release of the Federal Reserve Board’s data–tracking
“Beige Book,” which highlights the state of real estate in
the Southeast and other economic activity.
The July 27 report singled out Florida as a bright spot
for existing home sales in the Southeast. It said existing
home sales “remained soft outside of Florida.”
According to reports from brokers, home sales were
slightly ahead of last year’s levels. And brokers continued
to report declining home–inventory levels as fewer homes
enter the market.
Dave Liniger, chairman and co–founder of RE/MAX,
recently told a gathering of more than 5,000 real–estate
agents at a convention in Las Vegas that the worst of the
housing crisis has passed and Realtors need to turn their
focus to the future.
“Right now, I think things are on up the upside,” said
Hill, who was the No. 1 sales agent last year for all RE/
MAX franchises in Brevard. “Currently, my pending home
sales total about $6 million. I am as busy as I can be.”
During a string of years in the mid–2000s — 2004, 2005
and 2006 — when home sales surged to new heights, Hill
sold nearly $100 million in residential real estate in this
mid–sized market.
AUGUST 15, 2011
“I have a passion for my job, and I think that is the
main thing. If you really love what you do, you’re going to
do it well,” said Hill, who studied fashion merchandizing at
Southern Illinois University and left one semester short of
earning her degree and moved to Florida, which eventually
put her on the path to a successful career in real estate.
Last year, she closed roughly $15 million in real–estate
deals. “Each year since the downturn my sales have gotten
better and better. It’s been challenging. But I have always
liked a good challenge. You really have to go back to the
basics, which is service. It’s huge in this industry. That’s
what I’ve built my business around.”
And it has produced consistent results in all types of
markets. Hill said she has honed a long list of repeat
customers over nearly three decades in the business, all of
those years in Brevard.
Aggressive marketing of her clients’ homes has played a
central role in Hill’s sales success.
Hill, for example, has leveraged the Internet. She uses
multiple platforms, including Zillow.com and Trulia.com,
to give her listings visibility beyond the core RE/MAX site.
“Whenever I list a property, I take really good pictures
of the home and put them on a lot of real–estate websites.
I pay extra to do this, but I am getting hits like crazy,
because people are viewing the photos of these homes. As a
result, I am getting a lot of business from the Internet.”
Her business is coming in a range of prices. Existing
homes listed in the $400,000 to $500,00 segment, which
over the past couple of years have not seen much buyer
activity in the county, are moving off the books, she said.
“That market had been dead. But it’s a busy market
now because people are moving here and settling in before
the new school year begins.”
Residential waterfront property sales are heating up,
too, at least for those homes that are priced attractively. “A
lot of waterfront properties are selling in Brevard. But not
at listing price. A $1.5 million listing might close at $1
million,” she said.
Hill added, “Finally, I think people are becoming more
realistic about the prices of the waterfront homes they
have on the market for sale. And now, the inventory of
these properties in Brevard is really tightening.”
She has two waterfront properties under contract,
including one on South Tropical Trail (Merritt Island), that
are due to close. “I have another two under contract on
Tortoise Island (Satellite Beach) that are getting ready to
close, one of which is a short sale.”
It’s not only the upper–end houses that Hill markets.
“My range is from $65,000 all the way up to $3 million.
Many people in the area associate me with the high–end
market. Of course, I do have high–end listings, but I work
the whole market.”
Hill said she just closed a $65,000 single–family home
transaction. It was a short sale. Homes priced between
$100,000 and $150,000 are attracting buyers, too, she said.
“It’s a strong market right now.”
Realtor Kevin Hill of RE/MAX Alternative Realty says a growing
number of her customers are getting multiple offers on their homes
for sales. Her listings cover a wide segment of the housing market,
from $65,000 up to $3 million. She is at one of her single–family
home listings in The Cloisters, a gated community in Indialantic.
The home’s price is $374,900.
The year did not start strong for Hill, who was heavily
involved in the early months of 2011 finding rental
properties in the area for her corporate relocation
customers. “I do a lot of corporate relocations with many
different companies. The rental market is very strong in
the county.”
Hill said she is encouraged by the overall direction of
existing real–estate sales — though tight lending
standards and consumer uncertainty are factors that
continue to weigh on the market — and will be going full–
throttle as only five months remain till the close of the
year.
RE/MAX Alternative Realty also operates a commercial division. Commercial real–estate markets are
stabilizing, according to industry reports, and are
expected to start trending slowly upward, following the
path of existing home sales in Florida.
“I may end up having a banner year, which is always
my goal,” Hill said.
BBN
Space Florida and TRDA team up to host
the Igniting Innovation Showcase Sept. 7
Florida Tech
pick up BBN
8/08/11
Presented by the Project Management
Institute (PMI®) Space Coast Florida Chapter
in collaboration with
Florida 12
Institute of Technology
page
Theme: Project Management is a profession, not just an activity
Outstanding Speakers!
Featured Speaker: Harold Kerzner, Ph.D.—“Best Practices”
R.E. Niebuhr—“Future of Project Management”
Tom Sheives—“Project Management Unstuck”
Rick Morris—“Stop Playing Games”
Nani Sadowski—“Project Management & Healthcare”
Chuck Millhollan—“Out of the Gate Running”
Frank Saladis—“Architecting the Future through Project Management”
Space Florida and the Technological Research and
Development Authority will host the Igniting Innovation
(I2) Showcase on Wednesday, Sept. 7, at the Radisson at
the Port in Cape Canaveral.
The event presents an opportunity to see more than 30
of Florida’s most promising technology companies working
in aerospace, aviation, biotech, life science, clean technology, alternative energy, defense, Homeland Security,
information technology and telecommunications.
Investors, technologists, employers and service
providers with an interest in Florida companies will
benefit from the day of I2 entrepreneur presentations and
exhibits of cutting–edge products and services.
Companies participating in the Showcase as presenters
or exhibitors include:
Angiopoietix–Alachua, Axius Aerospace–Palm Bay,
Advanced Technologies Lab–Tampa, Bing Energy–
Tallahassee, BioProdex–Gainesville, C2C–Melbourne,
Clean Hydro–Miami, Emerald Endeavors–Tampa, Energy
IQ Group–Boca Raton, Epec Biofuels–Plantation,
GridGlo–Delray Beach, Health–Chem Diagnostics–
Pompano Beach, ISO Group–West Melbourne, JDC
Phosphate–Bartow, LinguaSys–Boca Raton, Lumin
Creative–Melbourne, and Mainstream Engineering–
Rockledge.
The list continues: Microbial Defense–St. Augustine,
Mud Power–Orlando, Mustang Vacuum–Sarasota,
Nanogen Power Systems–Cocoa, Nova Rocketcraft–Miami,
Prioria Robotics–Gainesville, Psoria Shield–Tampa,
ReGeNautic USA–Ft. Lauderdale, SeNova–Tampa, Signet
Diagnostic–Riviera Beach, Structural Composites–West
Melbourne, ThornProducts–Melbourne, Unikey Technologies–Orlando, Venergy Group–Tequesta, Versaglass–
Maitland, Viridus Energy–Apopka, VisualCue–Melbourne,
XobotiX–Gainesville
For questions about the Showcase, send an e–mail
message to Chester Straub, TRDA executive director, at
cstraub@trda.org, or Dave Kershaw, TRDA deputy
director, at dkershaw@trda.org, or call 872–1050.
For additional information about the event, visit
www.I2Florida.com.
‘Aces for Autism Tennis Exhibition’ at Kiwi
Panel Discussion:
“Project Management into the Future”
Register early for savings! www.pmispacecoast.org/pdd
'SJEBZ4FQUFNCFStBNoQN
BS-558-711
The second annual “Aces for Autism Tennis Exhibition”
is set for Sunday, Sept. 10, at the Kiwi Tennis Club in
Indian Harbour Beach. It will support Florida Tech’s Scott
Center for Autism Treatment. A free tennis–skills class for
ages 5 to 15 who are diagnosed with autism–spectrum
disorders and their siblings will be from 3 to 4 p.m.
Because the limit is 50 children, advance signup is
recommended. A “Skills, Drills and Aces Competition,”
from 3 to 5 p.m., offers the chance to make a donation and
win prizes for not getting “Aced.” Also, four of Brevard’s top
players will play an exhibition game from 5 to 6 p.m.
Snacks and drinks will be provided. Sponsorships for the
event are $100 and include a name on the “Aces” shirt, a
banner displayed at the event and one entry in the skills
clinic or adult tennis clinic. The Kiwi Tennis Club is
located at 30 Tradewinds Drive. For more information,
contact Colleen Middlebrooks at CMiddlebrooks@fit.edu or
at 674–8106, extension 1.
AUGUST 15, 2011
BBN
Melbourne Regional Chamber teams
with Police Foundation to present show
The Melbourne Police Foundation and the Melbourne
Regional Chamber of East Central Florida are
partnering to bring a new car show to downtown
Melbourne the weekend of Sept. 24 and 25.
The show will run concurrent with the downtown fall
festival and the “Fireball Run Adventurally” event, and
will be held on the premises of the Chamber’s offices and
environs between Route 1, Route 192, Depot Drive and
New Haven Avenue.
This family event will run from 10 a.m. to 4 p.m. both
days and is free of charge to spectators.
The show will feature up to 175 cars on display each
day. Plus, on Saturday morning, the Fireball Run entries
will be on display, which to date feature the “Back–to–
the–Future” car of movie fame, “General Lee” from the
Dukes of Hazard, “Bumblebee” from the Transformers
movie, and “Fueled by the Fallen” military–tribute
vehicle.
The entire Fireball car lineup will also be on view
Sunday just before the green–flag start of the national
rally at 10 a.m. The Melbourne Police Department will
also feature an interactive display during the show.
Car entry registration is available at
DefendersCarShow.com. Registration cost per–day per–
entry is $25. Day–of–event registration is $35.
Saturday will be “GM/Chevy Day,” and Sunday is an
open day to all makes and models. Trophies will be given
in various categories, first place through third, based on
people’s choice judging.
Sponsorships are available that include display space.
A limited number of spaces for automotive–related
vendors are also available. For more information, contact
Chuck Galy at the Melbourne Regional Chamber. His
phone number is 724–5400, extension 235.
Proceeds will benefit the Melbourne Police Foundation and the Chamber. The Melbourne Police Foundation
is the only organization authorized to raise funds on
behalf of the Melbourne Police Department. The foundation does not solicit by telephone or use telemarketers.
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Softball league forming at Hoover
Brevard County South Area Parks and Recreation is
accepting registrations for an Adult Co–ed Softball
League at Hoover Middle School, 200 Hawk Haven
Drive, in Indialantic. League games are scheduled to be
played on Sunday afternoons. The fee is $280 per team,
which includes a 14–game regular season with a single–
elimination playoff tournament. The season is scheduled
to begin on Sunday, Sept. 11. For more information, call
South Area Parks and Recreation at 255–4400.
Adult immunization presentation Aug. 23
Helen Medlin, senior registered nurse with the
Brevard County Health Department, will present an
overview of vaccinations for adults on Tuesday, Aug. 23,
from 11 a.m. to 12 p.m. at the Sunflower House in
Merritt Island. This discussion will include topics such as
why adults need vaccinations, who should and should not
receive these vaccines, and what types of vaccines are
available. For more information, call 452–4341. The
Sunflower House is located in Merritt Square Mall.
AUGUST 15, 2011
Coastal Media
pickinup
Undergraduate and Graduate degree programs
BBN
Aviation, Aerospace, 7/25/11
Business, and Management
page 15
SPACE COAST CAMPUS FULL COLOR
Located at Patrick AFB Education Center, Building 998
321-783-5020 • spacecoast@erau.edu
embryriddle.edu/spacecoast
BBN
Community Foundation for Brevard grants
$50,000 to Tech for Alzheimer’s research
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COMMERCIAL | RESIDENTIAL
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CONSTRUCTION
INVESTMENTS
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The fourth $50,000 grant in four years
was recently awarded to Florida Institute
of Technology from the Community
Foundation for Brevard, from the Kenneth
R. Finken and Dorothy Hallam Finken
Endowment Fund.
The grant money is for research into the
cause and cure of Alzheimer’s disease.
It will support the work of Florida
Tech’s Shaohua Xu, associate professor of
biological sciences, who is using an atomic–
force microscopy to test his unique theory
of the origins of Alzheimer’s disease.
Kenneth Finken was a graduate of
Columbia University and held four
patents. He retired from the Government
Electronic Systems division of Harris Corp.
Despite decades of research there is no
effective treatment for Alzheimer’s disease
because its fundamental cause remains
unknown.
In the brain cells of Alzheimer’s victims,
molecules of a normal protein, called “tau,”
do something very abnormal; they join
together to form tangled fibers that the cell
cannot remove.
The fibers accumulate until essential
substances cannot move through the cell
and the cell dies. As brain cells are lost,
memory and mental functioning deteriorate. But why do proteins suddenly begin
to stick together?
The prevailing theory is that normal
proteins are first changed in shape, to an
“infectious” form, in which the molecules
link together to form a chain.
“From our own observations, we believe
this theory is incorrect,” said Shaohua.
He began developing his theory in 1997,
when he was studying Mad Cow disease at
the University of Chicago; Shaohua was
the first to use atomic force microscopy to
actually see how the individual molecules
join together.
“We found that the protein molecules
first stick together to form spherical
particles, far too small to see with an
ordinary microscope, which then join like
beads on a string to form the filaments that
choke the cell,” he said.
The phenomena he observed were
unknown in biology, but Xu looked beyond
the usual limits of the life sciences and
found an identical phenomenon, not in
biology but in another field called colloidal
chemistry.
“The process we have observed closely
resembles the behavior of colloids, mixtures like milk or ink in which tiny
particles are suspended in a fluid,” said
Shaohua. “Our theory is based on colloid
science.”
The theory may provide an explanation
not only for Alzheimer’s and mad cow
disease, but also for Parkinson’s disease
and several other diseases characterized by
similar abnormal clusters. If his theory is
correct, it may be possible to halt the
disease with drugs that prevent the
particles of protein from joining into chains.
His theory goes to the heart of this process.
The grant will make it possible to add
critical equipment to the laboratory for
producing and purifying human proteins,
using genetically modified bacteria. This
will allow Shaohua and his team to identify
chemicals that accelerate the formation of
the protein fibers, which may cause some
people to develop the disease.
The team will also be able to screen
potential drug molecules that might inhibit
the fiber formation process. The grant will
fund materials and supplies critical for the
research and will support a graduate
student researcher for the team.
His research is conducted at Florida
Tech and the Space Life Sciences Laboratory, a unique research facility at Kennedy
Space Center, operated by the state of
Florida in partnership with NASA and
Florida universities. At KSC he uses a
state–of–the–art atomic force microscope,
one of the few in Florida, to study the
mechanism of Alzheimer’s.
Dan Woodard, a physician practicing at
First Help Emergency Care in Vero Beach,
was the first medical doctor to review the
research. “Shaohua’s theory is revolutionary; his evidence is overwhelming. The
medical implications are beyond anything
in my experience,” he said.
Working with Shaohua are former
astronaut Sam Durrance, now a professor
of physics and space sciences at Florida
Tech, and a team of graduate and undergraduate student researchers.
For more information, contact Shaohua
at 674–8430 or at xshaohua@fit.edu.
Kiwanis accepting vendor registrations for sale
152 N. Harbor City Blvd, Ste 200 | Melbourne, FL 32935
321.751.6850 | www.NewtonCommercialGroup.com
info@newtonland.com
Brevard County Parks and Recreation is accepting reservations for a Community
Garage Sale on Saturday, Sept. 3, from 9 a.m. to 1 p.m. at Kiwanis Island Park Community Center, 951 Kiwanis Island Park Road, in Merritt Island. Spaces can be reserved for
$21.20 per table. For additional information or to reserve a table, call 455–1380.
AUGUST 15, 2011
BBN
UCF College of Nursing offers doctoral degree
online, prepares nurses to be ‘change leaders’
ORLANDO — A new doctoral degree
track at the University of Central Florida
prepares nurses in a leadership role to
succeed at the highest level of advanced
practice by becoming “change leaders.”
The degree track, a post–master’s
executive doctor of nursing practice
(DNP), is the most recent example of the
College of Nursing’s efforts at creating
cutting–edge programs that give its
graduates the ability to adapt and lead
during challenging times in health care,
said UCF Associate Dean for Graduate
Affairs Susan Chase.
The track will prepare students to
shape practice, and their projects will
make a difference in improving care for
patients where they work.
“For busy nurse leaders, the program
promotes ‘out–of–the–box’ thinking to
shake up what they are already doing, to
support them in becoming change
leaders,” said Chase, who is a UCF
professor. “They’re not just responding to
new policies, but informing the policy and
putting into practice the evidence that is
there.”
The federal Institute of Medicine and
other groups are calling for more advanced educational programs as the
nation’s healthcare environment grows
ever more complex and demands of
nurses a higher scientific knowledge and
practice expertise.
The American Association of Colleges
of Nursing (AACN) and its member
schools also support the growth of
practice–based doctoral degrees to
address national concerns about quality
of care and patient safety.
UCF’s program will prepare nurses to
use the latest technologies, trends and
research to address changing regulations
and anticipated nursing shortages over
the next decade.
Designed for working professionals,
the part–time, flexible degree consists of
online courses and an intensive three–
day seminar at the start of each semester.
The seminar brings together theory and
practice to round out the comprehensive
program.
The curriculum focuses on areas such
as decision–making, leadership and
organizational analysis.
In addition to opportunities for online
collaboration with peers, the seminar will
allow students to meet their professors
and develop deeper relationships with
faculty members and their colleagues.
AUGUST 15, 2011
Nationally recognized leaders in health
care will share their “best practices”
during the seminars and in presentations
open to interested nurses in the region.
The first group of students, who will
stay together for the required nine
semesters, starts coursework in January.
As nurse leaders and administrators
plan for policy changes, the executive
DNP will provide them with analytic
skills they can use to actively impact the
environments in which they work, be it
acute care, clinics, community health
programs, Magnet preparation, strategic
planning or overall interdisciplinary
leadership, Chase said.
Through study and testing of evidence–based practice strategies, students
will learn how to evaluate and apply
existing research to improve practice
innovations and outcomes.
“It’s a new opportunity to prepare
nurse executives from different backgrounds to change practice in ways which
reflect their professional and personal
interests,” said Diane Andrews, assistant
professor and program coordinator.
Led by UCF’s outstanding practicing
faculty who have been on the front lines
of change, students will put what they
learn to work. The degree culminates
with a project that is completed during
residency, which allows nurse executives
to examine how to improve patient care
and safety.
“We want them to think about the
whole system of care, such as how to
guarantee quality for outcomes, while
letting people on their teams be creative,”
Chase said.
Nurse executives who hold a master’s
in nursing leadership and management
are encouraged to apply. However,
interested, registered–nurse leaders with
a non–nursing master’s degree also may
apply.
An online application with all
supporting application materials is due
Oct. 1. Eligibility will be considered with
a portfolio review to determine course
equivalency and verification of completed
practice/laboratory hours.
For candidates without a master’s in
nursing leadership, individual plans of
study will be developed to include missing
elements of the curriculum. Interested
applicants may review additional
program information and apply at
www.nursing.ucf.edu/academics/
Executive_MSN–DNP.asp.
Brenner
new ad emailed
FULL COLOR
BBN
Viera Hospital adds TriCare Insurance,
gives military families in area new option
Viera Hospital, Health First’s fourth and newest hospital serving the Space Coast
community, recently announced that it has joined the TriCare insurance–provider
network. The addition of TriCare to the list of accepted insurance plans at Viera Hospital
means TriCare members, and especially members of the Space Coast’s military community, now have a new, state–of–the–art health–care destination to serve their families.
Since Viera Hospital opened its doors in April, 2011, TriCare members have always
been able to take advantage of the hospital’s cutting–edge technology and experienced
staff, but until now those services were not covered in the TriCare network.
Thanks to the new TriCare agreement, those patients and families can now continue to
benefit from Viera Hospital’s services.
“This is something we are particularly proud of,” said Viera Hospital President Chris
Kennedy. “TriCare members are mostly members of our military, and being able to serve
members of the U.S. Armed Forces who make sacrifices for all of us is an honor.”
The new agreement means Viera Hospital now joins Health First’s other three
hospitals, Cape Canaveral Hospital in Cocoa Beach, Holmes Regional Medical Center in
Melbourne, and Palm Bay Hospital as part of TriCare’s provider network.
AD Morgan
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“We have been very happy with
our relationship with River Tree
Builders. We have had 3 projects
under the direction of Barry
Richardson and his managerial
staff at River Tree Builders, all
three projects had a very different
theme, but all three had a very
positive outcome. Each Project
Manager has been easy to deal
with, and all of the sub contractors associated with the company
are very professional. We
recommend them highly.”
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Located in Suntree
Continued from page 1
Antonio. “That’s why it’s good to speak to a professional who knows and understands your
market.”
While national statistics don’t paint the whole picture, generally, they can help you
understand where the market might be headed. Fannie Mae recently projected that home
prices will continue to fall during the next three months and begin stabilizing toward the
end of the year. Some economists are not as optimistic and don’t expect the housing
market to recover until 2014.
Does that mean you should wait until 2012 or 2014 to start looking for a home? Not
really — unless you have personal reasons to wait, says Ed Conarchy, a mortgage planner
and investment adviser in Vernon Hills, Ill.
While most real estate experts don’t expect home prices to spike in the next couple of
years, it is unlikely that mortgage rates will remain low for long.
“The chances (mortgage rates) could go up a lot is much greater than the chances of
them going down a little bit,” Conarchy says.
The rate on 30–year fixed mortgages reached a record low of 4.42 percent in November
2010, according to Bankrate’s weekly mortgage rate survey. The record high was about 18
percent in 1981. The Mortgage Bankers Association forecasts mortgage rates will be close
to 6 percent by the end of 2012.
If rates rise by the time you jump into the market, even if home prices take another
dip, you may end up paying more for the house, Conarchy says.
Let’s assume you are thinking of borrowing $150,000 to buy a house and you are able
to get a 30–year fixed mortgage at 4.75 percent in the current market. This translates into
monthly mortgage payments of $782. If you wait a year and prices drop by about 10
percent, you may be able to buy that house with a $135,000 loan. But if interest rates rise
to 6 percent, you would end up paying $809 per month.
“So when it comes to mortgage rates, there has never been a better time to buy,”
Conarchy says.
Before you get to the question of whether now is the right time to buy a home, you
should ask if you are ready to buy.
“You buy a home because it’s a place you know you are going to be in for seven to 10
years,” Conarchy says. “Not because prices are low and rates are attractive. So if you have
a stable job and know where you are going to be for at least the next three years, this is
probably the right time to buy. If not, play it safe.”
Don’t think of home buying as a real–estate investment — at least, not as a short–term
one.
“If someone is buying a house and wants to see prices going up in six months, that’s a
bad idea,” Smith says. “These are not quick turnarounds. A lot of people got into trouble
because of that.”
Thinking long term should be the key to your decision, Conarchy says.
“I am confident that in 10 or 20 years the real estate market will be better, but I can’t
tell you what’s going to happen in three years.”
AUGUST 15, 2011
AUGUST 15, 2011
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AUGUST 15, 2011
BBN
SPECIAL FOCUS
Brevard Symphony Orchestra
Continued from page 1
which is every important for the future of the BSO.”
Delisle said the BSO is debt–free. “We have no outstanding obligations. We even own the BSO headquarters
office (in Melbourne) and the land it sits on.”
“Finishing in the black and having no debt, that is not
the case with other orchestras around the country,” said
Confessore, who has devoted most of his professional
career to leading the BSO and bringing quality programming to the community.
He says the partnership the BSO has with Brevard
Community College’s Maxwell C. King Center for the
Performing Arts plays a central role in the orchestra’s
success. The BSO is the orchestra–in–residence at the
King Center in Melbourne.
“The relationship we have with the King Center is
unique compared to some of our colleagues. We have a
fabulous working relationship with the King Center staff.
It has been an essential piece to our success,” said
Confessore.
The BSO recently renewed its agreement with the King
Center as the orchestra–in–residence for the next five
years, Delisle said. “We’re proud of our relationship with
the King Center.”
The community will be able to meet members of the
BSO, including Confessore, at an event from 3 to 5 p.m. on
Sunday, Aug. 21, at Barnes & Noble in West Melbourne.
The free program is titled “Sunday with the Symphony at
B&N.” A BSO Book Fair fund–raiser will take place
throughout the day and continue until Aug. 26.
The BSO will open the 2011–2012 season Sept. 18 with
its traditional Family Concert at the King Center, which is
presented to the community free of charge.
“This is one of the most important concerts we give each
year, along with our educational concerts for fifth–grade
students in the region,” said Confessore.
The Family Concert, set for 3 p.m., is titled “Beethoven
& Me” and will feature exclusively the music of Beethoven.
“The concert will mark the appearance of Beethoven
himself (a local actor) and the audience will be able to ask
questions of Beethoven. It’s a really fun program. We have
a number of activities planned, including children’s events
in the rotunda following the concert,” said Confessore.
The free tickets are available. On the homepage,
www.BrevardSymphony.com, look for “Free Family
Concert,” and go to “printable ticket.” For ticket pricing on
the BSO’s 2011–2012 full concert season, visit the website.
The Family Concert is followed on the schedule by the
opening of the BSO’s “Subscription Series Concert Season,”
which kicks off at 8 p.m. on Saturday, Oct. 15, at the King
Center. The season is themed “Expect the Unexpected”
and will showcase six evening concerts and three matinee
performances through mid–April.
“We have a season that is filled with surprises throughout the year, along with the kind of music everyone comes
to expect from the BSO — some of the greatest symphony
music ever composed over the last 200 to 300 years,” he
said.
The Oct. 15 concert, “In Living Color,” opens with a
piece by American composer John Corigliano called the
“Promenade” overture. The program starts with a new
twist for the BSO. As Confessore walks out onto the stage
AUGUST 15, 2011
to begin the evening’s program, the only musicians with
him are the members of the percussion section, who start
playing. Then, section–by–section, the BSO musicians all
enter the stage during the course of the piece.
“The musicians are playing as they come onto the stage
and take their seats. By the end of the piece, which is
about seven or eight minutes long, the whole orchestra is
on stage. It’s something unexpected,” Confessore said.
The concert will feature the “Carnival of the Animals”
by French romantic composer Camille Saint–Saens. “The
soloists for the piece are father–and–daughter duo, Yakov
and Aleksandra Kasman. Yakov is a Van Clyburn–
winning pianist (who lives in Birmingham). His daughter,
a high–school student, is an outstanding young pianist.”
After the intermission, the audience will hear “Pictures
at an Exhibition,” a piece of music that was originally
composed for the piano by Russian Modest Mussorgksy in
1874. The composer was inspired as he walked through the
gallery of an art exhibition.
The pictures gave him ideas for the different musical
compositions in his mind, said Confessore. “What’s unique
about our performance of this work is that we will have an
artist on stage — Fritz Van Eeden — during the concert
painting to the music.”
“Fritz is a fabulous artist,” said Delisle. “Originally from
the Netherlands, he grew up with classical music. He
paints to classical music. Fritz is such a good friend of the
arts and supporter of the community. Chris and I approached him with this idea and he embraced it with
excitement.”
At the concert, Van Eeden will be doing four different
pieces of artwork on two easels, “going back and forth and
turning them over,” she said. “The musical piece is about
30 minutes long. Fritz paints in big, broad strokes. He said
he is confident he can complete four pieces in 30 minutes.
Following his exhibition, he’ll take the pieces to his studio
and touch them up. He’s donating them to the BSO so we
can auction them off at our fall fund–raiser.”
Here is a snapshot of the other five 2011–2012 Subscription Series Concerts:
l NOV. 19, Saturday, 8 p.m., “Classical Forces.” This
concert opens with a musical collaboration with the
Brevard Symphony Youth Orchestra. Members of the
BSYO’s advanced group will be performing alongside BSO
musicians in the “Triumphal March” by Edward Grieg.
“This is a great opportunity for the students to sit with
the professional musicians from the BSO and receive
mentoring and professional modeling. It’s always inspiring
to have that kind of interaction,” said Confessore, who
studied with internationally acclaimed conductor Leonard
Slatkin.
The second piece of this program will showcase special
guest composer and violinist Conni Ellisor, in “Blackberry
Winter.” She is a studio musician based in Nashville,
Tenn. Ellisor plays the mountain dulcimer, a fretted string
instrument.
“It’s incredible the variety of sounds she has been able
to bring from this instrument and incorporate into the
sound of the string orchestra. Parts of it are folksy and
parts of it are lyrical. It’s going to be a great surprise for
the audience and a lot of fun to perform.”
l JAN. 14, Saturday, 2 p.m. and 8 p.m., “Salute to John
Williams — Pops Concert.” In 2012, Williams will
celebrate his 80th birthday. “We are going to have an early
birthday concert for him,” said Confessore.
The program will feature selections from Williams’
award–winning scores to “Star Wars,” “Jaws,” “E.T.,” and
many more. BSO concertmaster Lisa Ferrigno will be
featured in selections from “Schindler’s List” and “Fidder
on the Roof.”
l FEB. 4, Saturday, 2 p.m. and 8 p.m., “The Four
Seasons.” One of the most recognizable classical pieces of
music ever composed is “The Four Seasons” by Antonia
Vivaldi, said Confessore. The guest artist will be Grammy–
nominated violinist Philippe Quint, who lives in New York.
He performed with the BSO a year and a half ago.
“Philippe is a world–class violinist,” Confessore said.
The first half of the program will highlight the BSO
performing “Symphony No. 35” by Mozart. “Before we play
that symphony, we will have a dramatic presentation with
a couple of local actors who will be reading letters that
have survived between Mozart and his father. In the
summer of 1782, when this piece was written, there was a
lot going on in Mozart’s life.”
l MARCH 10, Saturday, 2 p.m. and 8 p.m., “Cirque de
la Symphonie!” The high–flying group has been giving
performances with symphonies around North America for
the past three years.
“I had heard from my conductor colleagues around the
country and Fran from her symphony manager colleagues
what a great show they put on and how it generates so
much enthusiasm among the audiences. But I wanted to
see it myself before I committed to it.”
He did so as the pops conductor of the Alabama
Symphony Orchestra.
“It was absolutely spectacular. I called Fran (Delisle)
and suggested we book these guys.”
As aerialists fly over the orchestra, acrobatic feats are
performed to classical masterpieces, including works by
Tchaikovsky.
“Will these enhancements to the concerts take away
from the music and make it secondary?” That was my
main concern. I really think these enhancements will give
everyone, the audience as well as the musicians, the
opportunity to appreciate the music in an entirely new
way.”
l APRIL 14, Saturday, 8 p.m., “It’s Live, It’s Large, It’s
Mahler.” The BSO will showcase Gustav Mahler’s
“Symphony No. 1.” Confessore said he asked BSO musicians to pick their favorite music to play for the season–
closing concert.
“There was an overwhelming demand from the
musicians to do Mahler’s first symphony. He uses a huge
sound canvas. It takes a lot of instruments and resources
to do this piece, which is about 55 minutes long. We will
probably use 90 to 95 musicians. The spotlight will be on
the orchestra. This is their concert.”
Because the project requires sources beyond the typical
BSO concert, members of the orchestra have become
involved in underwriting some of the expenses for the
program. “One of our longstanding supporters and
subscribers, Dr. Richard Weber and his wife Susan, heard
about this and swung into action. They’ve become one of
our major sponsors for this concert,” said Delisle.
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H E A L I N G
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August 15, 2011 - Brevard Business News

Transcription

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