June 04, 2007 - Brevard Business News

Transcription

June 04, 2007 - Brevard Business News
BBN
Vol. 25 No. 23
June 4, 2007
Brevard
Business
$1.00
News
A Weekly Space Coast Publication
Women finance grads
find right environment
at Florida Business Bank
By Ken Datzman
Community banks in the area are
attracting their share of talent, which is
vital for long–term growth and success in
the marketplace. For some industry
professionals, the small–bank environment has become the workplace of
choice.
It can afford individuals the opportunity to grow their careers, to gain from
mentor relationships and to be part of a
close–knit family of employees. Mica
Wise, Julie Gooch and Melissa Lees, who
all hold degrees in finance, have found
this to be true at seven–year–old Florida
Business Bank in Melbourne.
They are excelling in their respective
areas and play an important role in the
bank’s ability to grow. Wise, Gooch and
Lees represent the next generation of
bankers, the up–and–comers who will be
replacing today’s leaders. Banking is an
industry that is projected to face a work–
force shortage in the years ahead as
baby–boomers retire. This was pointed
out in a recent survey conducted by the
Independent Community Bankers of
America and the Financial Women
International Foundation. The survey is
titled “The Leadership Gap.”
Wise and Gooch are commercial loan
officers. Lees is a business–development
banker. At Florida Business Bank, they
are considered impact players who are
visible in the community. They spend a
lot of their time calling on local businesses.
“We work as a team and do not
compete against each other,” says Wise,
who joined Florida Business Bank in late
2006 and has 12 years experience in
banking. “It frees you up to do a better
job serving the customer, I believe. We
really enjoy the environment and get
along great. It’s the kind of environment
that Daryl (Bishop) and Bill (Koehne)
have created at Florida Business Bank.”
Bishop, president, and Koehne,
executive vice president, are the operating founders of Florida Business Bank.
They have recruited bankers of various
experience levels to their institution,
blending veterans, mid–level professionals and young people eager to learn the
business.
Lees says Bishop and Koehne
empower their bankers. “That’s what
makes it such a nice atmosphere. They
See Florida Business Bank, page 19
BBN photo — Adrienne B. Roth
Mica Wise, right, Julie Gooch, left, and Melissa Lees are putting their finance degrees to work at
Florida Business Bank. They work in a team environment at the growing community bank in
Melbourne. Wise and Gooch are commercial loan officers, while Lees is a business–development
banker. They say Florida Business Bank has provided them the opportunity to build their careers.
High gas cost doesn’t drive away buyers of SUVs
By Michael Taylor
Scripps Howard Service
Edmunds.com. “There will always be a
demand for them. No other vehicle
provides such capabilities — the sheer
cargo and passenger space, and the
towing capacity.”
The adaptations that U.S.
automakers made for the 2007 model
year included three large “crossover”
vehicles introduced by General Motors —
the GMC Acadia, Saturn Outlook and
Buick Enclave — that are included in
large SUV sales numbers. Crossover–
utility vehicles are similar to SUVs but,
because their design is based on a car
rather than a truck, they ride more
smoothly and, in general, have better
fuel economy.
Another reason people are turning to
large SUVs is that General Motors has
Please see SUVs, page 16
PRESORTED STANDARD
US POSTAGE
PAID
BREVARD BUSINESS NEWS, INC.
In these days of nearly $4–a–gallon
gasoline, a three–ton SUV that practically requires a bank loan to fill ‘er up
would seem to be a tough sell.
Americans, however, are not shunning these beasts. Far from it. Auto–
industry figures show that after a two–
year slump, sales of the gas guzzlers are
up over 2006 — in some cases, way up.
The numbers for large SUVs rose
nearly 6 percent in the first quarter of
2007, and the April figures were up 25
percent from April 2006, according to
automakers’ statistics provided by
Edmunds.com, an automotive research
Web site.
The bigger the guzzler, the better the
numbers. Sales of GMC’s Yukon XL were
up a whopping 72 percent last month,
and the totals for its Chevrolet sister, the
Suburban, rose 38 percent. Topping off
the tank on either one, can cost as much
as $120.
The turnaround comes after a 24
percent drop in SUV sales from the first
quarter of 2004 to the same period of
2006. One explanation for the renewed
interest is that U.S. automakers are
selling a more modern fleet of SUVs,
some of which consume moderately less
gas than their predecessors.
But no one will confuse them with a
Prius. The fact is that no matter how bad
their mileage, SUVs have become deeply
embedded in many Americans’ lifestyle.
“We’ve always said that large SUVs
are never going the way of the dodo,” said
Alex Rosten, an analyst at
BBN
DIGEST
Horn only Florida student
selected for MIT program
VIERA — Kyla Davis Horn, a junior at Cocoa Beach
Junior/Senior High School, is the only student from
Florida and one of 80 students from 24 countries
selected to participate in the Research Science Institute
at the Massachusetts Institute of Technology this
summer.
This six–week institute is considered among the
world’s most prestigious science programs for high
school students.
The students receive free tuition, housing, meals and
have other expenses paid. They will attend lectures by
prominent scientists, including Nobel Laureates. They
will also be paired with expert mentors and permitted to
perform research in some of the world’s most advanced
laboratories.
The Research Science Institute is sponsored by the
Center for Excellence in Education. Students were
selected based upon test scores, academic records and
science accomplishments. Horn received a perfect score
on the PSAT, as well as the highest possible scores on
four Advanced Placement tests, including physics and
calculus. She has won first place at the state science fair
twice, and has also attended the International Science
Fair twice.
She represented Florida at the National Science
Symposium in April. She is also on the district All–Star
Academic Team, and is captain of the Brevard Collaborative Science Bowl Team.
ABI
next in series
JPMF’s Lugo awarded CFP designation
Melissa Lugo, the Jess Parrish Medical Foundation
development officer, has earned the Certified Financial
Planner designation. Lugo passed the examination on
her first try, where the national pass rate is only 61
percent. The 10–hour exam is divided into three
separate sessions. Before taking the exam, certain
criteria must be met, including at least three years of
qualifying full–time work experience. In addition to this
accomplishment, the Junior League of North and
Central Brevard recently elected Lugo president of that
organization and named her Volunteer of the Year.
Lugo oversees the foundation’s gifts program.
4HElRSTRULEOFDRILLINGFOROIL
Annual Enlisted Personnel Picnic June 22
The Military Affairs Council (MAC) of the Cocoa
Beach Area Chamber of Commerce will host its annual
picnic for the area’s enlisted military personnel (active
duty only) from all branches of service on Friday, June
22, from 11 a.m. to 3 p.m. at The Tides — Patrick Air
Force Base. Each year, MAC members and Chamber
partners provide a “down–home picnic for the men and
women in uniform who protect our country.” If you
would like to contribute to this event, contact Carol
Hughes at 452–7711 or the Chamber at 459–2200.
$RILLWHERETHEOILIS
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BREVARD BUSINESS NEWS / 2
Call Adrienne Roth at 951-7777 for Advertising Information
Sunrise Bank hires Chait as senior VP
Barry Chait has joined Sunrise Bank in Cocoa Beach
as senior vice president and senior loan officer. Chait
comes to Sunrise with 19 years experience in banking
and commercial lending. He previously was with
SunTrust Bank in Lakeland. Chait was senior vice
president for commercial lending. His resume includes
positions at large regional and national commercial
banks. Chait has a bachelor’s degree in finance from the
University of Florida. “Sunrise Bank is fortunate to
have someone of Barry’s expertise come on board,” said
Larry Roselle, president and CEO of Sunrise Bank. “He
will be a perfect fit for us as we grow our business.” For
more information, visit www.sunrisebank.com.
JUNE 4, 2007
BBN
ADVERTISER
Grand Opening
The Parrish Healthcare Center at Port St. John, built with environmentally friendly
techniques, is “Healing in Nature.” This next generation of health care will preserve
and protect your health and that of the surrounding land.
The facility brings you a healing touch, compassionate care and the latest state-ofthe-art equipment and technology in a “green” environment unlike anything else in
our area. It features digital diagnostic imaging, cardiopulmonary services, physical
therapy/rehabilitation, laboratory services, physician offices and more.
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Fun, Games & Entertainment
Join us on June 9 from 10 a.m. to 2 p.m.
Events:
• Taiko Japanese Drummers from 10:30 to 11 a.m.
• Opening ceremonies at 11 a.m.
Also:
• Facility tours from 11:30 a.m. to 1:30 p.m.
• Health information booths and screenings
• Bounce House, Larry the Bird Man, magicians,
face painters, jugglers and fire engines
• Food, giveaways and fun for everyone
Parking:
Special thanks to our sponsors:
Parking available along eastbound
lane of Port St. John Parkway.
Courtesy shuttles will be available
during the event.
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JUNE 4, 2007
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BREVARD BUSINESS NEWS / 3
BBN
EDITORIAL
Positive self–esteem in youth can pay dividends later in life
By Cathy Keen
Believing in yourself may be good for the soul, but it
can also be good for the bank account, according to a
new University of Florida study that finds self–confidence can translate into earning hundreds of thousands
of dollars more over a lifetime.
People with high opinions of themselves as teenagers
and young adults drew bigger salaries in middle age
than their less confident counterparts, and the gap was
widest for those from privileged backgrounds, said
Timothy Judge, a UF management professor who did
the study with graduate student Charlice Hurst.
“There are certainly significant advantages for
children growing up with parents who are well–
educated and work in professional occupations, but
these advantages are especially profound when children
are self–confident,” said Judge, whose study will be
published later this year in the Journal of Applied
Psychology. “Positive self–concept seems to act like an
accelerant — the fuel to the fire — that leads the
advantaged in our society to do better.”
The findings seem to bear this out. For people who
lacked self–confidence, whether they grew up poor made
little difference in how much they earned as adults,
roughly $7,000 per year. However, for the confident,
growing up in more affluent circumstances made a huge
difference — roughly $28,000.
Similarly, parents’ occupation made no difference in
the earnings for those low in self–confidence. But for the
BBN
Brevard
Business
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PUBLISHER
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EDITOR
Ken Datzman
OFFICE MANAGER
Frank Schiffmann
Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
agribusiness, finance, health care, high technology and
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Letters to the Editor must include the writer’s signature
and printed or typed name, full address and telephone
number. Brevard Business News reserves the right to edit
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changes to: Circulation Department, Brevard Business
News, 4300 Fortune Place, Suite D, West Melbourne, FL,
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BREVARD BUSINESS NEWS / 4
self–assured, it made a much bigger difference, with
those whose parents were professionals earning much
more than self–confident people whose parents were
laborers, and for that matter, more than those who
lacked self–confidence.
“If your parents are doctors or lawyers, a positive
self–concept matters a whole lot more than if your
parents are roofers or employees in a fast–food restaurant,” Judge said. For people who had a father who was
an economist and mother who was a chemist, for
example, those who were self–assured made $96,220 a
year as opposed to $50,968 a year for those lacking in
self–assurance, Judge said. For those whose father was
a roofer and mother was a waitress, high levels of self–
confidence meant earning $58,117 a year compared
with $51,359 for those with low self–confidence, he said.
The study used data from the National Longitudinal
Survey of Youth, a nationally representative sample of
12,686 men and women who were between 14 and 22
years old when first interviewed in 1979. They were 37
to 45 in 2002, when the income findings were collected.
Participants were interviewed annually until 1994 and
then every two years after that, he said.
The study, which controlled for race and gender,
evaluated mid–life income by examining parents’
education and occupational prestige, as well as participants’ educational levels, grade point averages, SAT
scores and child poverty levels. For every category, the
study found that having high self–esteem made a
difference.
Self–confidence was measured by answers to such
questions as “What happens to me is of my own doing,”
“I feel I have a number of good qualities” and “When I
make plans, I am almost certain to make them work.”
Judge believes the effects of self–esteem and socio–
economic background on income are particularly timely
with today’s growing income disparity between the
“haves” and “have nots.”
“As our economy becomes more high tech and places
a higher premium on knowledge work, it gives tremendous opportunity to people who have advantages based
on their upbringing,” he said. “But people who don’t
have advantages are much more limited in what they
can make of themselves, probably because they have so
little to capitalize on.”
Although there are “rags to riches” stories, these are
overshadowed by the large number of people who end
up having to struggle to make a living, he said.
At the same time, the study shows that early
advantages by themselves are not enough to ensure the
best shot at material well–being later in life, Judge said.
“In light of popular beliefs that kids from middle– and
upper–class families have it made, it is surprising to see
what little positive impact socioeconomic status has in
the absence of self–esteem,” he said.
Motivation may be one reason for self–esteem’s
importance, Judge said. “Research has shown that
positive people who believe in themselves have more
ambitious goals, so that even when they encounter
adversity, they’re not as likely to internalize it,” he said.
Neural mechanisms play role in healthy bone growth
By John Pastor
Scientists searching for a gene therapy to control
obesity have unexpectedly discovered a way that the
brain regulates bone growth, a finding that shines new
light on osteoporosis and other bone–robbing diseases.
Researchers from the University of Florida’s
McKnight Brain Institute transferred the gene to
produce leptin — a hormone that has been linked with
appetite control, obesity and diabetes — into the brains
of mice that, because of a genetic defect, are leptin–
deficient and obese. The gene transfer not only helped
the mice lower their body weight, it unexpectedly
increased bone growth and normalized their bone
volume, adding or reducing it as needed, according to
UF and Oregon State University researchers.
The findings, published in the journal “Peptides,”
advance efforts to use gene therapy to treat human
obesity while underscoring the importance of the brain
in matters more often associated with nutrition. This is
the first study to show that without leptin in the brain,
bones do not grow properly.
“Everyone naturally thinks about calcium and the
foods that we eat in regard to strong bones, and while
that is very important, it seems ultimately the brain
plays an integral role in the development and growth of
bones,” said Satya Kalra, a distinguished professor of
neuroscience in the UF College of Medicine. “It appears
that you can use gene therapy to provide leptin continuously in the brain to promote bone growth. We still have
to do more experiments, but I was surprised that the
effects thus far would be so robust.”
The findings provide a new outlook on diseases such
as osteoporosis, which is estimated to contribute to 2
million bone fractures annually in the United States.
Call Adrienne Roth at 951-7777 for Advertising Information
Discovering ways to enhance bone accumulation during
early growth is important for preventing osteoporosis
later in life, the researchers said.
“On the basis of previously published research, we
expected the gene therapy to result in bone loss — we
thought that osteoporosis would be a potential negative
side effect of the treatment,” said Urszula Iwaniec, an
assistant professor of nutrition and exercise sciences at
Oregon State University and lead author of the research. “But when we increased leptin in the brain, we
saw increased bone growth and normalization of bone
mass. Bone that was abnormally low or abnormally
high became normal and the skeletons of these mice no
longer differed from normal healthy mice. This indicates
that leptin is essential for normal bone health.”
The researchers concentrated on restoring the leptin
in the hypothalamus in the brain, not leptin produced
by fat cells and readily circulated in the bloodstream.
Researchers injected a virus carrying the leptin gene
into the brains of leptin–deficient young mice. Inability
to produce leptin causes extreme obesity, shorter–than–
normal leg bones and excess volume in the spongy bone
of the vertebrae. The virus “infected” the brain cells with
the ability to produce the hormone, resulting in mice
that weighed half what the leptin–deficient mice usually
weigh. In addition, their bone growth resembled that of
normal mice.
“The question of whether the brain regulates bone
growth has been highly debated, so this is an important
contribution because the researchers normalized bone
growth by targeting the brain,” said Mark Hamrick, an
associate professor of cellular biology and anatomy at
the Medical College of Georgia who was not involved in
the research. “They’ve also taken a very novel approach,
using a virus to increase expression of leptin in the
hypothalamus.”
JUNE 4, 2007
BBN
DIGEST
Florida Tech named partner
for global hands–on project
Building Relationships...
One Satisfied Tenant at a Time
Florida Tech’s 32–inch research telescope, to be
installed in late summer 2007, has been named a
partner facility for the Global Hands–On Universe
(HOU) project.
Just two other universities are program partners.
They are the University of California at Berkeley and
the University of Chicago.
Hakeem Oluseyi, an astrophysicist and professor in
the Florida Tech Department of Physics and Space
Sciences, has been instrumental in introducing
astronomy education and research into Kenyan schools
through HOU. This international award–winning
educational program is funded by the National Science
Foundation and based at the Lawrence Hall of Science
in Berkeley, Calif. Oluseyi serves as HOU’s Africa
regional coordinator.
The HOU teaches astronomy, math and science to
primary– and secondary–level school students by
bringing them professional–grade telescopic images of
the universe. On May 10 and 11 HOU held an Internet
teleconference workshop for nearly a dozen teachers at
Kenya High School, a national residency school for
girls. This was the first HOU workshop to be held on
the African continent.
The project was initiated by Carl Pennypacker at
Lawrence Berkeley National Laboratory, who runs
HOU; Susan Murabana, who has volunteered for
several years on improving science education in Africa;
and Oluseyi.
Pennypacker contacted Oluseyi with the idea of
introducing HOU into Africa.
Oluseyi had worked for several years with
Murabana in Africa. The three met at an observatory
in France in August 2006 to plan the introduction of
HOU into Africa.
Oluseyi has been involved for several years in
international nonprofit work to improve science
education in developing countries. According to
Murabana, “I became interested in HOU when
Hakeem Oluseyi described HOU to me as an opportunity to introduce cutting edge research education into
Kenyan schools. The fact that it was Hakeem who
recommended it gave me confidence that it was
worthwhile.”
“Completion of the HOU teachers’ workshop is a
crucial first step to bringing Kenya High and other
African schools in the future into the global network of
research–based science educational programs,” said
Oluseyi.
CIA
300 North Drive - Melbourne
13,250 sq. ft. available
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Rockledge Business Park
13,400 sq. ft. available - truck docks
Rockledge Business Park
from 3,024 to 16,974 sq. ft. available
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15,252 sq. ft. available
4315 Woodland Park Drive
13,265 sq. ft. available
Contact Bruce Ingram at
723-3400
4320 Woodland Park Drive
West Melbourne, FL 32904
Meyer Networking for Women speaker
Shannon Meyer, president of the Melbourne–Palm
Bay Area Chamber of Commerce, will be the guest
speaker for the June 11 Networking for Women
meeting at Florida Tech’s National Center for Small
Business Information. Meyer will lead a discussion on
how to stay competitive in the ever–changing marketplace. The meeting, free of charge and open to the
public, will be held from 5:30 to 7:30 p.m. in the seven–
floor conference room of the Crawford Science Tower on
the Florida Tech campus in Melbourne. Before coming
to Florida, Meyer was CEO for the Twin Cities North
Chamber in Mounds View, Minn. During her five years
with the Twin Cities Chamber, she led the organization
through two mergers, increased membership by 48
percent, and increased their annual budget by 57
percent. To RSVP for this event, contact Donn Miller–
Kermani at 674–7011, or e–mail dkermani@fit.edu.
4450 West Eau Gallie Blvd.
6,696 sq. ft. and 9,934 sq.ft.available
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BREVARD BUSINESS NEWS / 5
BBN
ADVERTISERS
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BREVARD BUSINESS NEWS / 6
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Member NYSE
JUNE 4, 2007
BBN
DIGEST
ADA recognizes 24 MIMA
physicians for quality care
The American Diabetes Association and the National
Committee for Quality Assurance recently recognized
24 MIMA physicians for providing quality care to
patients with diabetes.
Only 66 physicians in Florida were recognized.
MIMA physicians honored include: Dr. Kyle Anderson, Dr. Richard Baney, Dr. Rajiv Bhambri, Dr. John
Campbell, Dr. Allen Condo, Dr. Lydia Crane, Dr. Gary
Dana, Dr. Pauline Hyvonen, Dr. Martin Isenman, Dr.
Peter Marzano, Dr. Jeffrey McDougall, Dr. Ann
Peterson, Dr. Ruben Pipek, Dr. Catherine Rossi, Dr.
Jose Ruiz, Dr. Jorge Salazar, Dr. Nelson Sang, Dr. Jose
Santiago, Dr. Jane Spies, Dr. Craig Snow, Dr. Jozsef
Szabo, Dr. Ronald Trout, Dr. Timothy Truitt and Dr.
William Wahl.
“These physicians joined an elite group of medical
professionals recognized for their commitment to
treating the disease of diabetes,” said Al O’Connell,
MIMA’s chief administrative officer.
“We are proud of the tremendous dedication these
physicians have shown to their patients and for our
physicians to represent such a majority of the physicians that have earned this recognition. We are honored
to have them serve on the MIMA team.”
To achieve this recognition, physicians submitted
data demonstrating performance that meets the
program’s key diabetes care measures, including eye
examinations, blood pressure tests, nutrition therapy
and patient satisfaction.
For more information, visit www.diabetes.org, or call
MIMA at 725–4500.
National City
pick up BBN
5-21-07
page 15
SPOT COLOR
Interactive Realty’s Beuzelin featured agent
Realtor Sonja Beuzelin of Interactive Realty Inc. is
one of a select number of featured agents in the
Melbourne area on the Internet’s No. 1 real–estate site,
Realtor.com. As a featured agent, Beuzelin’s properties
are showcased to more than 6.6 million consumers who
visit Realtor.com per month. “I am proud to be able to
offer my clients premium marketing and networking
services to help them get their homes sold for more,”
said Beuzelin. “Together with Realtor.com, my
company’s Web site, www.InteractiveRealty.com, and
my personal Web site, www.SonjaInternational.com, I
can leverage recent changes in home–buyer behavior
online for my clients’ benefit.” For more information, call
her at 795–6261 or visit Realtor.com.
Citizens Academy conducts graduation
The Brevard County Citizens Academy recently
conducted its spring graduation. Those receiving
certificates were: George Blodgett, Doug Knight, Mary
Dimel, Carol Hamilton, Cleta Cowley, Beth Anne
Dickenson, Janet Miller, Diane Norton, Mae West,
Robert Ketterer, Mary Anne Ketterer, Cynthia Rayen,
Scott Leeseberg, Matt Chesnut, David Norton, Dale
West, Westanna Bobbitt, and William Embley. The
objectives of the academy are to offer insight on how
county agencies function, to promote open lines of
communication between citizens and county staff, to
provide information on how citizens can utilize the
services that county government offers, and to provide a
clear understanding of county government. The academy is offered free of charge as a service to the community twice yearly, and is recommended for those 18 and
older. Applications are accepted year–round, with
participants selected in the order in which they are
received. For an application, call Carrie Cotter at 633–
2001, or visit www.brevardcounty.us/citizens–academy.
JUNE 4, 2007
Woodlake
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5-28-07
page 14
National
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5-28-07
page 2
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Artemis
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BREVARD BUSINESS NEWS / 7
BBN
DIGEST
June 9, 2007
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Seacoast National Bank forms
a large–loan syndication group
STUART — Seacoast National Bank has formed
the Commercial Loan Syndication Group to serve the
financing needs of Florida–based mid–to–large–sized
commercial real–estate developers.
Seacoast’s new Syndication Group will originate
loans over $15 million and sell portions to national,
regional and community banks. The Syndication Group
also plans to purchase loan participations in credit
facilities originated by national and regional banks.
Last year, the bank hired Russ Holland, executive
vice president for commercial lending, to expand the
size and capabilities of the Seacoast commercial lending
team. In addition to forming the Syndication Group,
Holland has engineered the expansion of the bank’s
geographic market into Broward County by hiring
seasoned lenders with “strong commercial real–estate
relationships.”
Seacoast plans to provide financing to a variety of
commercial real estate property types including, retail,
industrial warehouse and hospitality properties.
“With the creation of our Syndication Group we have
become the only bank based on the Treasure Coast that
has a line of business dedicated solely to originating and
purchasing syndicated loan facilities. This is great news
for area real–estate developers who prefer banking with
a locally based bank,” said Kevin Picart, senior vice
president and manager of syndicated finance for
Seacoast National Bank.
“We believe that by offering large–loan syndication
capabilities to the commercial real–estate developers in
this market, we can provide a combination of loan
products and services typically available only at large
banks with local service and points of contacts that out
of state or remote market lenders are simply unable to
offer,” said Holland.
Seacoast’s Syndication Group will also enable the
bank to enter Florida markets outside of its existing
retail branch network including Tallahassee, Jacksonville, Daytona Beach, Gainesville, Tampa, St. Petersburg, Sarasota, Fort Myers and Naples, he said.
Avon retail center opens in Cocoa Village
Cocoa resident Jessica Schecher has opened the
area’s first licensed Avon Beauty Center. The new retail
location is in Cocoa Village, at 315 Brevard Ave. The
store is called the Avon Beauty Center of Brevard.
Schecher joined the company in 2002. “Avon Representatives have been ringing doorbells for 120 years,” says
Schecher. “But today Avon offers representatives
myriad ways to develop full–time businesses. You don’t
have to go door to door anymore. You can run your
business online, as a multilevel–marketing business,
and now, in a retail setting.” Her Avon Beauty Center of
Brevard carries the full line of Avon products, including
beauty, bath and body, jewelry, and clothing. The Avon
Beauty Center of Brevard is open Monday through
Saturday, 10 a.m. to 5 p.m.
Keys to the Keyboard course scheduled
The Brevard Community College course Keys to the
Keyboard: Instant Piano for Hopelessly Busy People
will be held July 23 at One Senior Place, 8085 Spyglass
Hill Road, in Viera. In half a day, students will learn
chords to play songs in any key just as professional
entertainers perform on stage. The instructor, Leon
Olguin, will teach the class how to continue perfecting
their techniques at home using a CD that is provided
with the course. The cost is $55. Registration is required. For more information, call 433–7530.
JUNE 4, 2007
BBN
DIGEST
Melbourne Airport, German firm
to offer non–stop weekly service
Melbourne International Airport received notice that
the German tour operator M–Touristik AG has executed an agreement that brings Melbourne one step
closer to securing weekly non–stop service to Berlin,
Germany.
M–Touristik, based in Rostock, Germany, has
contracted with LTU International Airways to provide
weekend flights from Berlin’s Tegel Airport to
Melbourne International Airport beginning Saturday,
Nov. 3, and continuing through April 27, 2008. LTU is
one of Germany’s largest airlines, flying to destinations
throughout Europe, North America, Africa and Southeast Asia.
The weekly Airbus 330 charter flights will carry 320
passengers. A limited number of seats will be made
available for U.S. passengers traveling to Berlin. The
new service will bring more than 6,000 tourists to the
area between November and April and inject more than
$6 million into the local economy.
“Our airport staff has worked very hard to bring this
opportunity to fruition,” said Richard Ennis, Melbourne
Airport’s executive director. “This is a big step forward
in our effort to make the Melbourne area a must–visit
destination for international travelers.”
Ennis said M–Touristik just completed filming in
and around Melbourne for a promotional video that will
be used to market Space Coast–area tour packages to
Europeans.
“By increasing the Melbourne area’s exposure to
overseas travelers, we are in a better position to
capitalize on its potential as a world–class vacation
destination,” he said.
Andreas Wieczorke, chairman of M–Touristik, said
his travel agents are busy learning as much as they can
about the Space Coast to aid them in selling vacation
packages.
“We intend to market the Space Coast as one of
Florida’s premier vacation destinations,” said
Wieczorke. “After visiting the beaches and local attractions, including the Kennedy Space Center, I’ve come to
conclusion this area is one of Florida’s best–kept secrets.
German visitors are going to love the area and tell
others about it.”
ERA Showcase
pick up BBN
5-28-07
page 16
Jan Pence joins Serene Harbor board
Serene Harbor Inc. has announced the addition of
Jan Pence to its board of directors. She is with Pence
Companies. Jan and her husband Roy have been
supporters of Serene Harbor program.
RBC named as world’s ‘Greenest’ company
RBC scored first place in the Global 100 Greenest
Companies ranking, according to the international
edition of “Newsweek” magazine. The ranking includes
the 100 companies worldwide that are considered most
capable of adapting to the risks and opportunities
presented by climate change, relative to their peers.
Factors driving RBC’s top score included the long–
standing environmental policy and risk–management
practices for responsible lending, taking into account the
company’s status as the first Canadian signatory to the
Equator Principles, as well as RBC’s efforts to capitalize
on environmental opportunities, such as the GEF Clean
Technology Fund, the Alternative Energy Venture
Fund, and RBC’s record of providing financial and
advisory services to the renewable energy sector. The
Global 100 Greenest Companies list was based on
research and analysis by Innovest Strategic Value
Advisors and Corporate Knights.
JUNE 4, 2007
Shuler
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5-28-07
page 9
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Luce
next in series
BREVARD BUSINESS NEWS / 9
BBN
BUSINESS
Casablanca Realty in Melbourne marks its 25th anniversary —
Kitty Donovan and her daughters, Cayce and Kelly, run the full–
service family business; roots in Brevard County go back to 1956
By Ken Datzman
The Donovan family has long embraced the movie “Casablanca,” considered by
some critics as the best film of all time. They named their business after the
Oscar–winning 1942 romance film set during World War II in the Vichy–controlled
Moroccan city of Casablanca.
Casablanca Realty Inc. in Melbourne is celebrating its 25th year in the market,
as the movie marks its 65th anniversary. The Donovans’ 2,400–square–foot office
looks like a part of the movie set “Casablanca.”
“My late husband loved that movie,” said Kitty Donovan, broker–owner of
Casablanca Realty. “He named our business after it. The office has taken on kind
of a Moroccan theme. He even wanted us to wear all white in the office — white
shirts and white pants. We passed on that suggestion, though. A lot of people are
surprised when they come into Casablanca Realty. They ask, ‘Is this your home?’ I
guess we are a little different from the typical real–estate office.”
Her Casablanca Realty business card has on it this line: “Sell it Again, Sam.”
“We do get a lot of referrals and business from repeat customers. The business
includes people we have built homes for,” says Cayce Donovan, whose company
roots started in home building.
The office mascot, “Bogey,” a cockatoo, has been retired to Kitty Donovan’s
home. “Bogey,” says Cayce Donovan, “has greeted a lot of customers over the
years.”
Kitty Donovan runs the business today with her daughters, Cayce Donovan and
Kelly Donovan Wells. Both are real–estate brokers. In fact, just about everyone on
the team has a broker’s license. The Casablanca Realty agent force includes Peter
Lord, George Jones, Ken Sheaffer and Eric Peterson.
“We’re an independent agency and we plan to stay on that path,” says Kitty
Donovan, a former schoolteacher. “It’s one way you can retain that family–oriented
environment. The agents at Casablanca are part of the family, too. That’s how I
feel about it. We have an outstanding team of real–estate professionals.”
“George (Jones) has worked in the real–estate industry for about 38 years,” says
Cayce Donovan. “We have definitely learned from him. He’s been through a bunch
of real–estate cycles.” The University of South Carolina graduate is a past president of the Melbourne Area Association of Realtors.
Casablanca Realty specializes in residential sales, although most of its agents
also work in land sales and serve commercial real–estate clients. The office is at
1575 Sarno Road, beside the Brevard County Service Complex.
The Donovans have a long history in the real estate and construction businesses
in Florida. “My grandfather, Tom Donovan, came to Brevard in 1956 and began
developing subdivisions and building homes,” said Cayce Donovan. “He moved his
family here from Miami.”
Cayce Donovan’s father, Michael G. Donovan, joined him in the construction
business in 1964. Tom Donovan developed and built homes in a number of
communities in Brevard, including Fountainhead and Greentree Park. Michael G.
Donovan, along with his sister and partner, Diane, formed The Donovan Corp.
In 1982, Mike and Diane, both Realtors and mortgage brokers, began
Casablanca Realty to sell their newly built homes in Fountainhead, Greentree
Park and Lansing Ridge subdivisions. The Fountainhead community in
Melbourne, off North Wickham Road, was built in phases. “There are close to 450
homes in that development,” said Kitty Donovan, a University of Tennessee
graduate.
In addition to the Melbourne and the Eau Gallie areas, the family built a lot of
homes in Orlando. Tangelo Park, off Sand Lake Road, is one of Tom Donovan’s
projects.
Several years before his death in 2001, Michael G. Donovan closed the general
contracting business and handed the reins of the real–estate company over to his
wife, Kitty Donovan. “I got my real–estate license in 1978,” said Kitty Donovan,
“but I didn’t get into the business until 1986. I was a stay–at–home Mom.”
She taught at Sea Park Elementary and Indialantic Elementary in the 1960s
and 1970s. “I taught for 10 years in Brevard and loved it,” said Kitty Donovan, who
is from west Tennessee. “And once I got into real estate I loved it, too.”
Kitty Donovan has headed Casablanca Realty since 1998. She serves on the
Multiple Listing Service Board of Directors and the Professional Standards
BREVARD BUSINESS NEWS / 10
BBN photo — Adrienne B. Roth
Kitty Donovan, center, a University of Tennessee graduate and former Brevard schoolteacher, is
broker–owner of Casablanca Realty on Sarno Road in Melbourne. Her late husband, Mike, ‘loved
the movie Casablanca.’ The office has a Moroccan theme. Kitty’s daughters, Cayce Donovan, left,
and Kelly Donovan Wells, are joined in the business by a number of veteran agents.
Committee of the Melbourne Area Association of Realtors. Kitty Donovan holds
several national real–estate designations, including Accredited Buyer Representative, Certified Residential Specialist and Graduate of the Realtor Institute.
Kelly Donovan Wells has been a Realtor and broker for 15 years. “Kelly worked
with me a lot when I started running Casablanca Realty by myself and needed
some help,” said Kitty Donovan. “Kelly had a baby about eight years ago and she
would bring the baby to work. Kelly took her child to showings and signings and
never missed a beat. Casablanca Realty is truly a family business.”
“I came into the real–estate business right out of high school,” says Kelly
Donovan Wells. “It’s a very interesting and challenging business. Right now, the
market is picking up. It was a little show last year. I took advantage of the slowdown and spent more time with my family. It gave me the opportunity to get
involved with some of the organizations my kids enjoy, like Brownie Girl Scouts
and soccer.”
Cayce Donovan says the buyers are “sticking their toes back into the water, and
that’s a very encouraging sign for Realtors.”
Adds Kitty Donovan, “It’s beginning to turn a little bit. We are seeing some
movement.” Homes priced under $200,000 are attracting the most attention, she
said.
Call Adrienne Roth at 951-7777 for Advertising Information
JUNE 4, 2007
BBN
BUSINESS
Seven Kings Holdings promotes Linda Searles to vice president of
operations — portfolio includes 72,000–square–foot One Harbor
Place in downtown Melbourne; acquirer, developer of marinas
By Ken Datzman
Area resident and longtime property manager Linda Searles has risen up the
ranks of privately held Seven Kings Holdings Inc. to become its vice president of
operations, reporting directly to the company president.
Headquartered in Jupiter, Seven Kings Holdings is a growing, diversified real–
estate developer and manager of properties. It currently maintains a portfolio of
multi–family, marina and commercial real–estate holdings, including One Harbor
Place in downtown Melbourne, a 72,000–square–foot Class A office building.
Searles has been the property manager of One Harbor Place since 1997, the year
Seven Kings Holdings added director of human resources to her title.
Seven Kings is one of the state’s largest private owners and developers of marina
and marina–related properties. “We are aggressively growing our marina division,
having just taken on an operation in Daytona Beach,” said Searles. “More expansion
of the division is on the drawing board for the next couple of quarters.”
The company has been acquiring marina facilities in the state, mainly along the
East Coast. Florida is home to more than 800,000 registered boaters and Seven
Kings Holdings is putting together a network of marinas under the Loggerhead Club
& Marina brand. As Seven Kings Holdings grows this part of its business, the
company is taking a strong ecosystem stance, she said.
With her recent promotion to vice president, Searles is responsible for managing
three divisions of Seven Kings Holdings. She now oversees the marina division,
office–building division and human resources. The firm has more than 80 employees.
Searles reports to Raymond Graziotto, president and chief operating officer of
Seven Kings. J.C. Solomon II is the company’s CEO and founder. Graziotto and
Solomon are partners in the business. Both are graduates of West Virginia University. They started their venture in West Virginia and relocated the company to
Florida in the early 1990s. “We are a growing company,” said Searles, whose firm
has an office building under construction in Palm Beach. “And we are a very hands–
on operator.”
A graduate of Florida Southern University with a bachelor’s degree in public
relations and communications, Searles has been with Seven Kings Holdings for 13
years. The company purchased One Harbor Place in October 1994 from the old
Great Western Bank. The building was roughly 70 percent occupied at the time.
Seven Kings turned it around in the market, reaching full occupancy twice over the
last decade.
Searles was an office assistant at One Harbor Place when the transaction took
place. She was learning the property–management business after switching careers.
Searles had worked in development, fund–raising and public relations. “I was ready
to make a change.”
Under the building’s new owner, Searles earned a number of promotions. In a
little over a year, she advanced from office assistant to assistant property manager of
One Harbor Place. About three years later, Searles was named the building’s
property manager and director of human resources for Seven Kings Holdings.
Today, One Harbor Place is enjoying success in the market with occupancy better
than 90 percent, said Todd Rosborough, the leasing agent for the building. He’s with
Coldwell Banker Commercial Sun Land Realty in Melbourne. Rosborough, senior
vice president of commercial sales, is looking to fill about 4,500 square feet, in two
separate suites. “One Harbor Place has become a landmark building in the area. It’s
a cornerstone of the community. The views from the building are spectacular. And
the owners continue to enhance One Harbor Place through renovations, keeping it
on top of the market,” he said.
Seven Kings Holdings is currently investing roughly $750,000 in upgrades at One
Harbor Place, Searles said. “We started with the common areas on each floor and
will be moving on to the elevator cab and the lobbies. Our company has made a long–
term commitment to keep One Harbor Place in showcase condition. A building
requires constant maintenance and upkeep, and it’s costly. Over the years, Seven
Kings has put a lot of money into the building.” She expects the renovations to be
completed by the end of the year.
Searles says Seven Kings is an “exciting company to work for. We especially see a
bright future for our marina division.”
Seven Kings Holdings has marinas from Daytona Beach to Miami. Three
marinas in the portfolio have received the Clean Marina designation. The marinas
JUNE 4, 2007
BBN photo — Adrienne B. Roth
Seven Kings Holdings Inc. of Jupiter recently promoted Linda Searles to vice president of operations,
reporting directly to the company president. The Florida Southern University graduate oversees Seven
Kings’ marina division, office–building division and human resources. Searles has managed One
Harbor Place for the last 10 years. Todd Rosborough is leasing agent for the building. He’s with
Coldwell Banker Commercial Sun Land Realty in Melbourne.
are in Riviera Beach, Lantana and Hollywood. Three other marinas are working
toward certification. The company says its newly constructed marinas are being built
to “meet or exceed” Clean Marina requirements.
The Clean Marina program was developed by a partnership that includes the
Environmental Protection Agency, the Marine Industries Association, the Florida
Sea Grant Program and the U.S. Coast Guard.
In order to receive the Clean Marina designation, the facility must comply with
stringent environmental regulations, as well as meet other criteria. Clean Marinas
adopt safeguards that help keep solvents, sewage and fuel out of the water, while
protecting manatees and other marine life that make the waterways their habitat.
The Loggerhead Club & Marina brand has 1,200 slips operating under the Clean
Marina program.
In Juno Beach, Seven Kings Holdings has formed a long–term association with
the Loggerhead Marinelife Center, pledging a major donor gift that enabled the
renowned turtle research and rescue facility to build a new 12,000–square–foot
home with outdoor exhibits on one and a half acres. The facility is dedicated to the
rescue, rehabilitation, protection and preservation of marine resources, especially
the Loggerhead, Leatherback and Green Sea turtles.
Call Adrienne Roth at 951-7777 for Advertising Information
BREVARD BUSINESS NEWS / 11
BBN
DIGEST
Four area employees singled out for service
achievement with prestigious Jefferson Awards
Surfside Playhouse
pick up BBN
5-28-07
page 13
VIERA — Country Acres Children’s Home volunteer Terry Mayhew, Valkaria
Airport volunteer LeRoy Rotgers, Environmentally Endangered Lands volunteer Paul
Schlueb, and Brevard County Fire rescue volunteer Jeanne Nadle have been selected
to receive Jefferson Awards for Public Service on behalf of the Brevard County Board
of County Commissioners.
Mayhew, a Titusville resident, has been a Country Acres Children’s Home Auxiliary Board member for almost nine years and is the current president. She has been
the “backbone of this not–for–profit organization” that promotes and provides
resources to the children and programs of Country Acres.
Rotgers, a Valkaria resident, has volunteered his time and equipment at the
Valkaria Airport for more than 10 years. He initiated numerous activities at the
airport, including the secure hurricane door upgrade project, and is one of the
founders of the recent Valkaria Air Festival and Open House.
Schlueb, also a Titusville resident, is one of the founders of the Enchanted Forest
Sanctuary and has volunteered with the Friends of the Enchanted Forest for more
than 15 years. A herpetologist, he educates the public on the significance of reptiles
and endangered species.
Nadle, of Cocoa, was the first volunteer Emergency Medical Services reservist to
graduate from the Brevard County Fire Rescue program more than nine years ago.
As a licensed volunteer paramedic, Nadle provides CPR recertification and first aid
training classes for Brevard County employees. She also provides medical coverage at
community events, and public education and blood pressure screening at senior
centers.
The prestigious Jefferson Awards program was founded by the American Institute
of Public Service in 1972 to encourage and honor individuals for their achievements
and contributions through public and community service. Each year in Washington,
D.C., the Jefferson Awards are presented to four nationally recognized individuals
and five local “Unsung Heroes.” One winner from each media market is honored as
part of these national ceremonies.
Mayhew, Rotgers, Schlueb and Nadle received their awards at the May 22 Board
of County Commissioners meeting.
Wuesthoff for Women event a big success
More than 240 Brevard County women attended the third annual Wuesthoff for
Women Mother’s Day Tea celebration. The event was held May 12 at the Heritage
Isle Clubhouse in Viera. In partnership with the American Heart Association,
Wuesthoff hosted the exclusive event for all Go Red for Women members in Brevard.
Each guest received a heart screening voucher, tea and dark chocolate gifts, along
with the 2007 American Heart Cookbook. To learn more about Wuesthoff for Women,
or to join the Go Red movement, call 255–3557.
Easter Seals Walk in Melbourne raises $20,000
Supporters and clients of Easter Seals Florida walked together May 19 and raised
$20,000 to benefit local services that help people living with disabilities. The one–mile
fitness walk, held at Wickham Park in Melbourne, united hundreds of people. This
year, a new two–mile race was included for all runners. Every individual and team
was paired with an Easter Seals Honorary Ambassador — an adult with a disability
that directly benefits from Easter Seals’ local services — to learn about his or her
personal story. Emcee Scott Duncan of Newstalk WMMB kept “walkers and runners
informed and inspired.”
Florida Bar offers speakers on various issues
The Florida Bar Speakers Bureau provides volunteer–attorney speakers for senior
citizen, professional, civic, community, social and cultural organizations throughout
the state. Among the more than 1,300 speaker volunteers are attorneys who have
experience in child–advocacy issues and health care. Speakers are also available on a
wide range of topics including real estate, business law, immigration, family law, and
the legal system. To obtain a complete list of speaker topics, visit www.flabar.org. To
schedule a speaker for your organization, call Gail Grimes at (850) 561–5767, or e–
mail ggrimes@flabar.org.
Grant awarded to Friends of the Libraries
The Friends of the Libraries of Palm Bay recently received a $9,169 award from
the Florida Humanities Council, the state affiliate of the National Endowment for the
Humanities, to fund an Alexander Hamilton program in September. The program is
coming to the Franklin DeGroodt Memorial Library — in the form of a historian who
will bring the founding father to life. This public event will be in conjunction with an
exhibit and additional programs focusing on the role and vision of Hamilton in the
founding of the country. All the programs are free of charge and open to the public.
BREVARD BUSINESS NEWS / 12
Call Adrienne Roth at 951-7777 for Advertising Information
JUNE 4, 2007
BBN
DIGEST
Health Village at Main Street in Titusville
closer to becoming a reality with land buy
TITUSVILE — The Health Village at Main Street PMC, a joint project of Parrish
Medical Center and The Jess Parrish Medical Foundation, is closer to becoming a
reality.
At the second annual Pauline Bryan Society Garden Party, a JPMF donor recognition event, it was announced that PMC had purchased land east of the hospital for the
Health Village. The Parrish Medical Center Auxiliary also presented JPMF with a
$150,000 check for the Health Village.
Named for Pauline Parrish Bryan, the Pauline Bryan Society (PBS) was first
introduced in the mid–1980s and recognizes supporters of the medical center who
make gifts between $100 and $1,000 on an annual basis.
Mrs. Bryan was instrumental in founding the North Brevard Hospital District in
1958 and establishing North Brevard’s first and only hospital. She was the daughter
of the late Senator J. J. Parrish Sr., for whom Parrish Medical Center is named, and
also served for nearly a quarter century as chairman of the board of directors of the
hospital.
Nearly 100 supporters of the project came together in the hospital’s courtyard to be
recognized and celebrate their collective success in raising the needed funds in
support of the health village. To date, funds raised in cash and pledges exceed $1.5
million, or 43 percent of the $3.5 million goal for the initial health village facilities and
programs. In addition to PBS members, benefactors from the foundation’s three other
giving circles — Circle of Life Society, Cornerstone Society, and Parrish employees’
Circle of Giving — were also honored at the event.
PMC Auxiliary President Peggy Cochran presented a $150,000 check as the
auxiliary’s first installment on their $300,000 pledge in support of the project. Their
gift — combined with gifts and pledges from PMC employees, who recently pledged
$137,000 for the Healing in Motion program — brought the cash and pledges raised to
over $1.5 million.
“We have made considerable progress this past year,” said Laurie Smirl, executive
director of the Jess Parrish Medical Foundation. “We are blessed to have geriatrician
Pamela Tronetti on staff and she is already helping 20 seniors a week at the Parrish
Senior Consultation Center in its temporary quarters near the hospital. The hospital
has closed on the land designated for the project, we have moved two historic houses
to a temporary holding area until the site is readied, and the Parrish employees have
made significant contributions toward elements of the program.”
Katherine Musick of La Cita Country Club chaired the Garden Party committee
for the second year in a row. Her committee also included Kelley Broome, Janet
Foune, Charlene Harper, Katherine Miller, Teresa Snodgrass, and foundation staff
members Melissa Lugo and Roxanne Woods.
Among the attendees at the event were: Jerry Allender, chairman of the board of
directors for JPMF, and wife Judy; Jason Snodgrass, chairman–elect and chairman of
annual gifts, and wife Teresa; Chris and Kelley Broome; Richard Boggs; Mary and
Randy Coleman; Bill and Shirley Griffin; Joe and Gloria Kendall; Dr. and Mrs. Al
Koller; Ann Luke; Dr. Patricia Manning; Tommi Middleton; George and Liz
Mikitarian; Lee Moore and Dee Whited; Jay and Patricia Parrish; Dr. Howard
Rinker; Ray and Marion Sharkey; Lynn and Ann Snodgrass; Christine Sylvester and
Katherine Richardson; Dr. Steve and Debra Schwartz; Turmy and Oscar Sieveking;
and John and Diane Weaver.
The Health Village at Main Street PMC is a one–of–a–kind community being
designed to resemble an old–fashioned town street. Each building in the health village
will be a historic structure or replica containing a physician’s office or other
healthcare–related service. Initial services will be geared to seniors, but future
services will be designed to meet other community needs.
For more information about Jess Parrish Medical Foundation and the Health
Village, call 269–4066 or visit mainstreetpmc.com.
Clevens
new ad
Friday
Florida Tech’s Speder shines at conference
Maria Speder, who recently earned a master’s degree in aviation human factors
from Florida Institute of Technology, took the Best Conference Paper Award at the
2007 Florida Student Conference on Human Factors & Applied Psychology. The
conference was held at Embry–Riddle Aeronautical University. Speder’s paper was
her degree research thesis. The title was “The Impact of Pilot Experience on Aeronautical Decision Making Aided by Use of Advanced In–Flight Weather Products.” Co–
authors were Donna Wilt, associate professor of aeronautics, and faculty adviser John
Deaton, professor and chair, College of Aeronautics Human Factors Program; and
School of Psychology faculty members Richard Griffith and Erin Richard. Speder
explored whether the available pilot weather tools were equally effective for differing
levels of pilot experience. Her research looked at the impact the level of pilot experience has on the effective use of in–flight weather displays.
JUNE 4, 2007
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BREVARD BUSINESS NEWS / 13
BBN
EVENTS
Astronaut Scholarship Foundation auction
Imperial or Michael gaich
new ad emailed Friday
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The Astronaut Scholarship Foundation has debuted
an online catalog for its fifth annual Astronaut Experiences and Memorabilia Auction. Viewing is available at
www.AstronautScholarship.org/auction.pl. The online
bidding opened May 31 and concludes June 9. For more
information, visit www.farthestreaches.com/
autographshows.htm. All proceeds from the auction
benefit the Astronaut Scholarship Foundation, a 501
(c)(3) organization dedicated to helping the United
States retain its technological world leadership by
providing scholarships to exceptional college students
pursuing engineering and science degrees.
Shooting Center to open Pro Shop
The Shooting Center in Titusville will open a new,
expanded Pro Shop on June 2. The shop will feature
clothing, guns, ammo and other accessories. Local
firearms expert Dan Sabath will run the shop on a daily
basis. He has written a number of articles for the
National Rifle Association of Chiefs of Police, American
Federation of Police, American Outdoorsmen and
Shooting USA, among others. “The Shooting Center has
something for everyone,” he says. The shop is located
inside the Police Hall of Fame. For more information,
call 264–0911.
Melting Pot launches Ladies’ Evening
The Melting Pot of Melbourne, located at 2230 Town
Center Ave., is launching a monthly themed Ladies’
Evening beginning June 4, with the event recurring the
first Monday of each month. The fee is $44 per person
and will include a four–course fondue dinner, drink
specials and free products and services from area
retailers. The evening will be a tropical themed luau
event and tropical attire is encouraged for the ladies to
wear. Reservations are required and can be made by
calling The Melting Pot at 433–3040. Seatings are
available beginning at 5 p.m. and ending at 9 p.m.
“We’ve had a lot of interest in an evening like this —
catering specifically for our wonderful, loyal female
guests,” said Bernard Letzinger, franchisee of The
Melting Pot of Melbourne. “We’ve also found some very
exciting local partners that are going to make this event
an evening to remember.” The Melting Pot’s premier
Ladies’ Evening will feature a full slate of entertainment and services, including a fashion show by Stein
Mart.
WaterFest set June 9 at BCC in Palm Bay
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The Palm Bay Utilities Department will host its
third annual WaterFest from 11 a.m. to 5 p.m. on
Saturday, June 9, at Brevard Community College in
Palm Bay, 250 Community College Parkway. The event
is free of charge to the public, and the first 50 guests will
receive a T–shirt. The focus of this event is to heighten
the public’s awareness about “our most precious
resource — water.” There will be educational booths
available to provide information about water conservation, boater safety, xeriscape landscaping and water
quality. Local nurseries will be on hand to sell Florida–
Friendly, water–conserving plants. In addition, the
Utilities Department will provide information regarding
leak checks, back–flow prevention and cross connection,
smoke testing, and the showerhead exchange program.
“We are excited that the InStep program from Florida
Tech will be joining us for this year’s event,” said Jason
Yarborough, utilities director. “They will be bringing the
Science Exploration at Sea Mobile RV Lab to provide
hands–on learning activities about water resources for
the children.” For more information, visit
www.pbud.org, or contact the Palm Bay Utilities
Department at 952–3410.
JUNE 4, 2007
BBN
EVENTS
Republican women to meet June 6
The Melbourne Area Federated Republican Women
will meet at 11:30 a.m. on June 6 at the Indian River
Colony Club restaurant in Viera. State Rep. Bob Allen
has been invited to speak and provide an outlook for the
June 12 special session of the legislature. The reservation deadline is June 4. Call Barbara Davis at 727–
1212, or visit www.melbournegopwomen.org.
Community Fest kicks off with benefit
Freedom 7 Senior Community Center will host a
kick–off party at 7 p.m. on June 8 for Cocoa Beach’s
annual Community Fest Celebration. The event at the
Cocoa Beach Country Club will feature live entertainment, food, drinks and chances to win prizes. Tickets
are $15 per person. All proceeds will benefit the Freedom 7 Senior Community Center. Tickets are available
at Freedom 7 at the Cocoa Beach Country Club, The
Surf, The Elks Lodge, Sunrise Bank, Gallery of Fine
Homes, Juice & Java, Chic Repeat and Wine Oh! For
more information, call 783–9505 or visit
www.communityfest07.com.
Titusville Playhouse event
The Titusville Playhouse will present David
Auburn’s play the “Proof,” winner of the 2001 Pulitzer
Prize and Tony Award. Performances will be in Emma’s
Attic, the newly remodeled Black Box Theatre located
on the second floor of the Emma Parrish Theater. Show
dates are June 8, 9, 15 and 16 at 8 p.m., and June 10 at
2 p.m. Tickets are $10. Call the box office at 268–1125.
Emma Parrish Theatre is at 301 Julia St.
Chamber to hold event at Port Canaveral
The Cocoa Beach Area Chamber of Commerce will
host its inaugural “Seaside Scurry” 5K Run/Walk on
Saturday, June 9, at cruise terminal four in Port
Canaveral. Registration begins at 6:30 a.m., with the
run at 7:30. A free kid’s run is at 8:45 a.m. The event,
open to the public, will benefit the Cocoa Beach Area
Chamber of Commerce and is presented by the
Canaveral Port Authority. “Too many of us spend too
much time at our desks in our daily lives. This event
gives our partners and the citizens of the area an
opportunity to get out and stretch those ‘desk muscles,’
see friends, and make some new ones who share the
same interest of a more fit work force. It is also a great
opportunity for families to enjoy a Saturday morning
together,” said Kathi Schillo, president of the Cocoa
Beach Chamber. The fee to enter the 3.1–mile run/walk
is $20 (early registration). The cost is $18 for military
personnel and children 12 years of age and under. Visit
www.cocoabeachchamber.com for an entry form. For
more information or to become a sponsor, call 459–2200.
Webster to host personality–type seminar
Webster University Professor Dr. William Huseonica
will conduct a 12– hour seminar titled “Personality–
Driven Behavior” at the Merritt Island campus on
Friday, June 29, from 5:30 p.m. to 9:30 p.m., and
Saturday, June 30, from 8 a.m. to 5 p.m. This seminar
will investigate the relationship of personality to various
behaviors in leadership, management, communications,
team participation and problem–solving. Attendees will
determine their innate personality types using the
Myers–Briggs Indicator and explore issues such as
“best–fit” personality type for an organization, communications within an organization, management problem–solving, conflict resolution and stress. The seminar
fee is $100 for the public and $435 for students who
wish to earn one semester hour of graduate credit. For
more information about the seminar and other classes
being offered, visit www.webster.edu/spacecoast.
JUNE 4, 2007
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More than 300 people attended the recent Imagine VI in Melbourne, an event put
on by the Brevard Museum of Art and Science Council of 100.
The program featured local community leaders creating artwork that was auctioned. Each community artist paid $1,000 to participate in the event and also
donated the artwork they created for the auction.
The Imagine artists this year were Dr. Mauricio Castellon, Mark Coleman, Larry
Davis Jr., Bobbie Dyer, Leasha Flammio Watson, Darcia Jones Francey, Suzanne
Guyton, Bjorg Hermansen, Vonnie Hoyman, Retta Huff, Cindy Michaud, Barbara
Milford, Leigh Pettigrew, Virginia Raymond, Bernie Smedley, Sharon Smith, Ed
Stillie, Mark Thompson, Paulette Zakrzeski, Mason and Piper McHenry and Chip
Barger.
The event co–chairs were Bjorg Hermansen, Mary Louise Coleman and Darcia
Jones Francey. Mike Coleman, former “Florida Today” publisher, was the auctioneer
for the evening. The benefit brought the museum more than $110,000.
Some of those attending the function were: Donna Adams, Vips Alpizar, Dick and
Gail Beagley, Roy and Mary Berry, Alan and Pat Bonn, Phil and Joce Bronson, Dr.
Glenn Bryan and Trey Bryan, Bino and Trish Campanini, Mark and Melissa
Coleman, Palmer and Marion Collins, Myra Haley, Marty and Stephanie Dandridge,
Larry and Anne Davis, Dave and Bridget Burton, Tim Deratany and Jantina Getz,
Gary and Gidget Frese, Walter and Dottie Gatti, John Gallo and Pam Gatto, Mike
and Carole Gatto, Dr. Nani Golden and Chris Johnson, John Harper, Linda Coleman,
Dr. Bill and Paula Harr, Dr. Hany and Suzanne Helmy, Don and Dee Hendricks,
Tanya Herbert, Tom Hermansen and Courtney Dudgeon, Nick Farinelli and Kevin
Hill, Jose and Mara Hixon, John and Susan Hopkins, Chas Hoyman, Heather
Hoyman, Scott Huff, Jane Kirschenbaum, and Bob and Sandie Klaver.
The list continues with: Carlo and Lisa Mayer, Cliff and Kathy McClelland, John
and Stacy McGinty, Jerry Thomas, Scott and Stacy McHenry, Mark and Kim
Mikolajczyk, Tom and Polly Molnar, Dr. Ruben and Rita Moreno, Mike and Mary
Renfro, Ken Revay, Dr. Barry and Linda Richardson, John and Judy Roach, Bryan
and Judy Roub, David and Jo Ellen Shein, Mel and Midge Simpson, John Slack and
Shirley Mataxis, Scott and Joan Sorensen, Briggs and Dana Kilbourn, Jim and
Jonnie Swann, Melody Stillie, Reneé and Mike Valletutti, Rich and Sandra Wagner,
Gary Watson, Greg Watson, Myles and Kim Wilkerson, Ayako Williams, Polly
Williams, Mike and Theresa Williams, Dave and Sandra Russel, John Alpizar, Dr.
Joe Wassel and Dr. Stacia Poole, Dr. Bill and Ann Warden, Jini James, Tim and Gina
Kaiser, Alan King, Beth Kring, Bob Stover and Jane McCallum, Barbara Menyhart,
Jean Gilbo, and Charles and Cynthia Boyd.
760 North Drive Melbourne
Continued from page 1
“abandoned the minivan,” Rosten said.
GM spokesman Jeff Holland confirmed that the company has stopped production
on all of its minivans except the Chevrolet Uplander, and it, too, will end its run with
the 2007 model year. The vans, Holland said, are being replaced with the three
crossover vehicles because they hold just as many people and get better gas mileage.
A typical SUV buyer is Dr. Reginald Fulford, an El Cerrito, Calif., orthodontist who
recently bought an old–fashioned Ford Expedition. It weighs a bit more than 6,200
pounds, is nearly 3 feet longer than a sedan and, on a good day, gets about 14 miles
per gallon. He knows that to some people, especially in the greener–than–thou San
Francisco Bay Area, he’s something of a pariah. Occasionally he finds that someone
has left a slip of paper under his wiper blade, asking him to buy a smaller car.
Actually, he has a smaller car, a 1997 Nissan Maxima, that he uses for some local
runs because he knows the Expedition is a big, gas–guzzling vehicle.
Nonetheless, Fulford says there are many reasons why he bought the Expedition.
“I’m 6–feet–4–inches and I weigh 250 pounds, so for me, it’s a comfort thing,” he
said. “It’s a comfortable and convenient vehicle. I have a son who is 4 and a daughter
who is 16, and we use the SUV to haul kids around, take them to parties. We use it to
go to the mountains and we pull a water–skiing boat behind it.”
Fulford says he loves the car because of “all the functional aspects” of it, and his
wife loves it “because of all the nice amenities,” such as heated leather seats.
“It would be nice if they could get this fuel thing together,” Fulford said of the
Expedition’s gas mileage. “And as a citizen of the United States, I’m concerned about
global warming. It’s not that I don’t consider those things. We try to do as much as we
can. We try not to drive that far.”
At the Union of Concerned Scientists, where global warming and fuel economy are
on everyone’s minds, vehicle engineer and consultant Dan MacKenzie said, “The
larger point of all this is the need to raise fuel economy standards in this country. The
automakers are not selling vehicles that take full advantage of the technology
available today.”
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JUNE 4, 2007
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JUNE 4, 2007
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Florida Business Bank
Continued from page 1
have trust in you and they know you are going to do
what’s best for the bank and for the customer. I think
that is what makes us one happy family. Everybody
seems to work really well together.”
Says Gooch: “Daryl and Bill are great mentors. This
bank was a perfect fit for me. I came here right out of
college four years ago. I have learned the inside and out
of all the different businesses. When I first started with
this bank, you could count the number of million–dollar
loan deals on one hand. Today, a million–dollar commercial loan is the norm.”
The three women have much in common. They bring
enthusiasm to their jobs, have studied the same
discipline in college, particularly embracing mathematics, and enjoy meeting and dealing with businesspeople
in the community.
They took different routes to Florida Business Bank.
Wise is the most seasoned banker among the group. She
has been a commercial lender for seven of her 12 years
in local banking circles. Wise spent three years with
Wachovia as a commercial lender following a stint as a
private banking–relationship manager at SunTrust.
At the University of Central Florida, Wise studied
finance and communications. She later dropped
communications. “When I entered college my aspiration
was to run a radio station. I didn’t want to sell advertising or to be an on–air personality. I wanted to make
management decisions. But I decided to focus on
finance. I found myself being more attracted to the
finance classes. I’m really into mathematics and I
greatly enjoy making spreadsheets. I love crunching
numbers.”
While attending UCF, Wise worked as a teller for
Barnett Bank, which was purchased by NationsBank in
1997. Later, NationsBank was bought by Bank of
America. Barnett put Wise through college, paying for
80 percent of her bachelor’s degree.
At SunTrust, Wise was selected to participate in a
yearlong management–training program for talented
associates. Five people were chosen for the program out
of some 300 applicants.
What brought her to Florida Business Bank?
“I had heard a lot of good things about Florida
Business Bank when I was calling on commercial
clients in the area,” she said. “I think a lot of clients are
more loyal to the smaller banks and one reason is
because of the personal touch they get. Daryl and Bill
had such a good vision for this bank and how they
wanted to service clients. Certainly, service is what
helps set you apart in the market. Everything I have
learned from wealth management, private banking and
commercial lending over the years, I have brought to my
position at Florida Business Bank. It was a good,
strategic fit.”
Gooch, who earned her finance degree from The
College of William & Mary in Williamsburg, Va., was
recruited by Florida Business Bank out of college. She
came aboard as the bank’s first credit analyst. Gooch
says mathematics, economics and accounting were her
favorite subjects in college. She’s had the opportunity to
expand her career at the bank. “Daryl and Bill took me
on calls to meet with clients and have taught me the
commercial lending side of the business. It’s been a
great experience.”
Lees has been with Florida Business Bank for eight
months. After receiving her degree from Florida Atlantic
University, she spent time traveling. Lees journeyed to
Europe, spending about two months there. Upon her
return to the U.S., she continued her traveling and
eventually settled in Durango, Colo. Her first job wasn’t
in banking. Lees went to work for the Durango Mountain Resort. She scheduled ski trips for families and
individuals. One of her perks was a free ski pass for the
winter season. “It was a lot of fun. I really wanted that
ski pass,” said Lees, who was born in Brevard and
raised in Stuart.
Lees said she decided to stay in Durango and six
months later joined the Bank of Colorado as a teller and
new–account representative. She was promoted to
branch manager, a position Lees held for two years.
Then it was on to Kansas City, where she worked for an
insurance company. A year later, she and her husband,
Ryan, moved to Brevard. Her father owns the Aamco
Transmission shop on East Hibiscus Boulevard in
Melbourne.
Melissa Lees says she “hit the ground running at
Florida Business Bank and has never looked back. I’m a
self–starter. My focus is to bring business deposits to
the bank and give business customers a happier
banking environment. I really believe in this bank. I
have knocked on the doors of hundreds of businesses in
the region. I have literally not heard one negative
comment about Florida Business Bank, Daryl Bishop or
Bill Koehne. So it makes you feel really good to be a part
of this bank and to have mentors like Daryl and Bill.”
Her bank offers a full slate of services to business
customers, including cash management and depository
services. Florida Business Bank provides its business
customers a free courier service, too. The courier picks
up deposits around the county.
The bank also markets a seven–day certificate of
deposit to business customers. The CD’s annual
percentage yield is close to 4 percent. The minimum
deposit is $2,500.
“A lot of businesses really like the seven–day CD,”
said Wise, whose bank offers free business checking to
customers. “They can park a chunk of money and earn
interest on it without a long–term commitment. It’s a
very attractive product.”
Florida Business Bank was acquired last year by
Reserve Financial Associates of Columbus, Ohio.
The Bank Brevard
next in series
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BREVARD BUSINESS NEWS / 19