BBN Brevard Business News - University Center Imaging

Transcription

BBN Brevard Business News - University Center Imaging
BBN
Vol. 30 No. 33
Brevard
August 13, 2012
Business
News
A Weekly Space Coast Business Magazine
FirstWave Financial’s
new quarters designed
with client as the focus
By Ken Datzman
Please see FirstWave Financial, page 19
BBN photo — Adrienne B. Roth
Tom Kirk, a Satellite High and University of Florida graduate, is president and chief executive officer of FirstWave Financial,
which was formerly known as CPA Wealth Management Services. He founded the business in 1995 as an independent
fee–based firm in Melbourne. In March, Kirk purchased a 5,800–square–foot facility in Satellite Beach, rebranded, and
moved his 10–person team into the cutting–edge facility.
PRESORTED
STANDARD
US POSTAGE
PAID
BREVARD BUSINESS
NEWS, INC.
SATELLITE BEACH — Businessman Thomas Kirk has pretty
much defined the new design model for wealth–management offices in
this county, with the opening of FirstWave Financial.
Innovative technologies, client privacy, comfortability, and family–
friendly features help set off his elegant corporate headquarters.
Kirk has just moved his growing company into a 5,800–square–foot
commercial facility that resembles a luxury–home setting in many
aspects.
It has classy hardwood floors, 13–foot–high ceilings, wainscot
paneling, crown molding, swanky bathrooms, and a paver–stone
parking lot.
“The bathrooms have nicer features than I have in my home,” said
Kirk, a longtime certified public accountant who is president and chief
executive officer of FirstWave Financial, a fee–based team of professionals who pride themselves on knowing their clients on a first–name
basis.
On this sizzling July day, Brenda Mowbray, director of “first
impressions” at FirstWave Financial, the individual who greets
customers as they come into the office, filled a couple of tall glasses
with ice cubes and tapped a large container holding a refreshing herbal
concoction of fresh mint leaves, limes, lemons, and spring water and
handed them to the guests.
“First impressions are very important,” said Kirk, a veteran
entrepreneur. “We are in the service business.”
In 2013, he’ll mark his 35th year in financial planning, a field where
the career lifecycle of the typical adviser is short in duration and often
swings wildly with the performance of the market.
“What really keeps me charged up about this profession is that I
really like what I do,” he said.
“We are in the transformation business. We transform the complexity, confusion, and anxiety about financial decision–making into
confidence about people’s financial future. I have clients tell us this all
the time.”
Kirk’s company has deep roots in Brevard County and is in the
rebranding process with the new name FirstWave Financial. Its history
goes back to local CPA firm Hoyman Dobson, of which he was a
founding partner in the early 1980s with Charles “Chas” Hoyman and
Barbara Oswalt.
At the time, Kirk was the only financial planner within the firm. He
said he later decided to devote his practice solely to that specialty. In
1995, he created CPA Wealth Management Services, in Melbourne. It
operated under the Hoyman Dobson umbrella, but as a separate entity.
BBN
SPACE COAST BUSINESS
University Center Imaging’s Dr. Marumoto
attends LA Radiological Society Conference
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Dr. Alan Marumoto attended the Los Angeles Radiological Society’s (LARS) Summer Conference Seminar on
Breast MRI, held July 21 in Pasadena, Calif.
LARS is accredited by the Institute for Medical Quality/
California Medical Association to provide continuing
medical education for physicians.
Dr. Marumoto, of University Center Imaging in
Melbourne, attended sessions on “Advanced Breast MRI:
Staging and Extent of the Disease”; “Screening for Breast
Cancer Before Age 40 and After Age 70”; Health–care
Reform: The End of Business as Usual and What This
Means for the Breast Center”; and “Screening
Mammography and Digital Breast Tomosynthesis: Why
it’s Needed and What This Means for the Breast Center.”
He earned both his medical degree and doctorate from
the University of Illinois. Dr. Marumoto completed his
residency in radiology at UCLA, as well as his fellowship
in cardiovascular and interventional radiology.
“Breast MRI is an important part of providing comprehensive breast imaging care and is specifically recommended to screen women who are at high risk for developing breast cancer,” said Dr. Marumoto.
University Center Imaging holds an accreditation in
breast magnetic resonance imaging, as the result of a
review by the American College of Radiology. Only “60
other facilities in the Florida” have this accreditation,
among those are Florida Hospital and the Mayo Clinic.
Since 1995, University Center Imaging has evolved into
a one–stop resource for outpatient diagnostic imaging
needs. The business has locations in The Oaks Plaza, at
1800 W. Hibiscus Blvd., and the Centre at Suntree, 6300
N. Wickham Road. UCI accepts most insurance plans.
For more information about the services offered, call
726–3800 or visit www.UniversityCenterImaging.com.
KSC Federal Credit Union names
Mirachi as its new chief executive
Kennedy Space Center Federal Credit Union Board of
Directors has selected Joe Mirachi as the new president
and chief executive officer of the organization.
Mirachi has a long and accomplished career in banking.
He started his career at a $6 billion bank in New York
City. He held several positions at Kirtland Federal Credit
Union in Albuquerque, N.M., and most recently served as
CEO of Tucson Old Pueblo Credit Union.
Mirachi holds a degree in economics from Ramapo
College, a graduate certificate from the American Institute
of Banking, and earned an MBA degree from Baruch
College. He has been involved in his community serving on
several volunteer organization boards.
“I’m excited to join the Kennedy Space Center Federal
Credit Union team and I look forward to the opportunity to
serve the members, the staff and the local community,” he
said.
Kennedy Space Center Federal Credit Union is a full–
service community credit union with 14 branch locations
throughout Brevard and Volusia counties. Membership is
open to all who live, work or worship in Brevard or Volusia
counties. For more information, visit www.KSCFCU.org.
AUGUST 13, 2012
BBN
SPACE COAST BUSINESS
Brewer new Pilot International president;
installed at conference in Las Vegas
Winnie Brewer of Titusville has been elected president
of Pilot International, a volunteer service organization
with 9,000 members in 400 community–based clubs.
The organization’s service focus is brain health and
brain safety.
Her installation as Pilot International president and
chairperson of the board of the Pilot International Foundation was conducted at the organization’s annual conference
held July 18–22 at Bally’s Hotel in Las Vegas.
One of the first tasks in her new office was speaking at
the convention of one of Pilot International’s partner
associations, Project Lifesaver, whose 2012 convention was
also held in July in Las Vegas.
The new president has been a member of the Pilot Club
of Titusville since June 1993 and has held several offices,
including two terms as recording secretary, president–elect
and club president.
At Pilot’s Florida District level, Brewer held several
offices including governor–elect. She was the 2002–2003
Florida District Governor.
Brewer has 32 years experience as a paralegal, and
works in the Titusville law office of her husband, Stephen
M. Brewer, P.A.
For several years, the couple has also been active in
continual volunteer service for a school in Costa Rica,
where they have helped to establish a home–economics
program and donated school and other needed supplies.
Founded in Macon, Ga., in 1921, Pilot International
exists to assist those in Pilot communities who are affected
by brain–related illnesses including Alzheimer’s disease,
traumatic brain injuries, post–traumatic stress disorders,
schizophrenia, depression, autism, and similar disorders.
The new president’s special volunteer interests lie in
working with special–needs children and helping returning
military personnel who experience post–traumatic stress
disorder and who have incurred traumatic brain injuries.
She is also a strong supporter of Pilot’s youth volunteer
program, Anchor Clubs. With more than 24,000 members,
Anchor is currently the fastest–growing program within
Pilot.
“Volunteer service has defined my life in many ways,”
she said. “As Pilot International president, I hope to
positively impact the lives of many others.”
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David Copley joins Hallmark Properties
Realtor David Copley has joined the sales team of the
Melbourne office of Weichert Realtors’ Hallmark Properties. Copley has more than 14 years of nursing experience.
A resident of the area for three years, he will assist
homebuyers and sellers in the region. Copley is a member
of the Melbourne Area Association of Realtors and lives in
Melbourne. Copley is also a member of the Association for
Professionals in Infection Control and Epidemiology, the
American Association of Critical–Care Nurses, and the
Infusion Nurses Society. He holds a bachelor’s degree in
nursing and a master’s degree in nursing administration
from The University of Akron in Ohio. He also holds the
Nursing Executive credential. Hallmark Properties is at
7640 N. Wickham Road. The phone number is 327–2993,
or visit www.weicherthallmark.com.
AUGUST 13, 2012
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BOBBIE DYER, DIVISION PRESIDENT
PURCHASE • REFINANCE • REVERSE MORTGAGE
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BREVARD BUSINESS NEWS / 3
BBN
EDITORIAL
Simulation technology can be valuable tool to help make the invisible visible
By Eileen Smith
UCF Forum columnist
Learning should not be a matter of stuffing a person’s
head full of facts, but rather a process of lighting a fire in
people so they have the confidence to successfully learn
and become motivated to take charge of their educational
journey.
As Albert Einstein said: “Imagination is more important than knowledge.” His point was that a vivid imagination is essential to the pursuit of knowledge.
One of the best ways educators can accommodate this is
to engage a student’s imagination through simulation.
Failure is absolutely a possibility, however, and that is one
thing that makes interactive simulations exciting as a
learning tool.
Simulation, at its most basic stage, is imitation — of
roles, processes, or conditions.
We have been doing simulation for centuries, if not
millennia, starting with storytellers recreating a past
BBN
Brevard
Business
News
4300 Fortune Place, Suite D
West Melbourne, FL 32904
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fax (321) 951–4444
BrevardBusinessNews.com
PUBLISHER
Adrienne B. Roth
EDITOR
Ken Datzman
SPECIAL PROJECTS EDITOR
Bill Roth
Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
agribusiness, finance, health care, high technology,
education and commerce.
Letters to the Editor must include the writer’s signature
and printed or typed name, full address and telephone
number. Brevard Business News reserves the right to edit
all letters. Send your letters to: Editor, Brevard Business
News, 4300 Fortune Place, Suite D, West Melbourne, FL,
32904, or email BrevardBusinessNews@earthlink.net.
Subscription Rates for home or office mail delivery are
$26.00 for one year (52 issues). Send all address
changes to: Circulation Department, Brevard Business
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32904, or email BrevardBusinessNews@earthlink.net.
BREVARD BUSINESS NEWS / 4
event and leading us on an imaginative journey.
Simulation technology had its beginnings in the 1930s
when Edwin Link created his Link Trainer to reduce the
cost of training pilots. His machine was a skills trainer
that helped pilots fly using only instrumentation, and
became invaluable during World War II for training. This
set the stage for the widespread application of simulation
training in the aviation industry.
That begs the question, however, of whether simulation
should be the only way in the future that people learn? No,
no and no.
The use of simulation is not always the best solution for
instruction; the best training, learning regime combines
the appropriate technology for the educational situation. If
you want to help someone understand the basic interaction
of oil and water, for goodness sake you don’t need simulation! Just pour water in a clear glass, add some oil, and
swish it around. The direct learning experience of the glass
and visible interaction between the oil and water are all
that is needed.
However, if you want to explore time or scale, for
instance, simulation is a valuable tool.
Simulation can help make the invisible visible.
If you want to explore prehistoric Florida, I can use a
simulation to take learners back 65 million years ago to
the Cretaceous Period. If you want to teach students about
nanotechnology, I can create simulations changing the
scale of the particles so they can be more easily manipulated.
Interactive simulation — a blend of content, technology,
processes and objectives — all revolve around the most
important person in the learning picture: the learner. And
more learning takes place in interactive environments
than in passive ones.
Interactive simulations are designed to put learners
into a dynamic situation where they seize ownership of the
scenario from the simulation designers. As opposed to a
training video — where the developers decide what
information to present, what order to present it, and what
factors drive the events — in an interactive simulation the
learner drives their experience.
Rather than passive learning, active learning is taking
place with shared control of the outcome. As decisions are
made by the learner, the simulation reacts with good or
bad results toward the end goal.
Failure is a powerful learning experience; we arguably
learn more from our failures than our successes.
That is especially true if we can systematically examine
our failures to explore why we failed. We can capture with
the computer every move a learner makes, when they
make that movement, and track their decisions over time.
So the “what” and “when” questions are answered
objectively by the computer.
This allows the human trainer/educator to focus on
what computers do not do well: examine the “why.”
That makes the computer and the human instructor a
compelling team, and jointly, a powerful tool for learner
success.
Eileen Smith is director of the E2i Creative Studio at the
University of Central Florida’s Institute for Simulation &
Training. After 22 years in industry, she joined IST to
explore how the spectrum of technology can be used in
understanding and assessing human performance — for
military situational awareness, free–choice learning,
classroom performance, and physical and cognitive
rehabilitation. Her research initiatives include Learning
in Informal Settings in museum and urban environments,
and Healthy Living, which includes recovery from
military–service complications of traumatic brain injuries
and PTSD, obesity and diabetes prevention in young
adults, and increasing quality of life and recognition of
value for long–term brain–injury survivors. She can be
reached at ESmith@IST.UCF.edu.
Lockheed, United Launch Alliance team up to encourage students in key areas of study
Children of Lockheed Martin and United Launch Alliance employees recently enjoyed a full day of mind–expanding
activities through a program called Young Minds At Work (YMAW) held at Cape Canaveral Air Force Station. The event,
which allows parents to showcase their place of work, is aimed at encouraging the study of and potential careers in
Science, Engineering, Math and Technology (STEM). With more than 200 children participating, each child receives a gift
bag with space–related information. The various YMAW sessions included a ULA Atlas V and Delta IV mock–launch
countdown, “Captain Orion and His Amazing Flying Machines,” basic missile telemetry and guidance, weather–balloon
launch, speed mentoring, paper–rocket launching, and “Build and Race an Edible Car” workshop. Additional activities
were demonstrations by the Merritt Island Robotics Team, Lego Robotics Team and the Sea Cadets’ posting of the colors.
Breakfast and special programs were provided by the Lockheed Martin Leadership Association, Lockheed Martin Space
Coast Women’s Intrinsic Network, Eastern Range Diversity Association, and Eastern Range Employees’ Association.
Parrish Medical Foundation accepting Karla Foster scholarship applications
Students pursuing nursing degrees are invited to apply for the Karla Foster, RN, Memorial Scholarship. The scholarship was established by Doug Foster in loving memory of his wife, Karla, who was tragically killed on Sept. 11, 2006, by a
hit–and–run driver. Karla had been a nurse at Parrish Medical Center in Titusville for more than 20 years. Scholarship
applicants must be residents of North Brevard, be accepted into a nursing program, and have a 3.0 or better grade–point
average in their studies. The $3,000 scholarship is in exchange for a one–year commitment to work at Parrish Medical
Center. Applications are available at www.parrishmedfoundation.com/scholarships and at the PMC human resource
department in Titusville. For more information, call 268–6155. The deadline for submitting applications is Friday,
Aug. 17. The recipient will be announced in September. To make a tax–deductible contribution to the Karla Foster, RN,
Memorial Scholarship Fund, contact the Jess Parrish Medical Foundation at 269–4066.
Call Adrienne Roth at 321-951-7777 for Advertising Information
AUGUST 13, 2012
BBN
SPACE COAST BUSINESS
Regulators approve Alive Credit Union
acquisition of SCCU assets in Jacksonville
Alive Credit Union and Melbourne–based Space Coast
Credit Union have received regulatory approval from the
Florida Office of Financial Regulation, as well as from the
National Credit Union Administration, for an agreement
under which Alive would assume the Jacksonville–area
membership and branches of Space Coast Credit Union.
This represents only a small portion of the SCCU
branch network and is viewed as a spin–off rather than a
merger, said Douglas Samuels, SCCU president and chief
executive officer.
The spin–off must now be approved by a vote of SCCU
members who live in the area. A ballot package will be
mailed to SCCU members in the spin–off area, which is
mostly contained in Duval, Nassau, Clay and Bradford
counties. Votes can be cast by mail or at a special meeting
to be held in the Jacksonville area later in the month.
Samuels said the spin–off is the result of SCCU’s
evaluation of the credit union’s ability to serve the
members in the Jacksonville area in the manner that they
deserve to be served.
He indicated that in determining a strategy for the
area, the credit union had to address the contrast of an
excellent membership against a weak branch structure.
“When we acquired Eastern Financial Florida Credit
Union in 2009, we acquired the current branch structure
as well as the members,” said Samuels. “The membership
in this area is greatly valued by the credit union, but the
delivery structure is insufficient, preventing the ability to
achieve any market scale from which to grow.”
He added, “We could not achieve the ‘springboard’ effect
we need to justify further investment in this area. We have
already closed the Lake Asbury branch and since we are
not in the business of diminishing service to our members,
we concluded that the best alternative is to find a local
credit union that could actually expand and improve the
service provided to our members in this area. SCCU
entered discussions about a possible spin–off last year, and
we have determined that our members will be well cared
for by Alive Credit Union.”
The spin–off would transfer SCCU’s two Duval facilities
along with their assets, loans and ATMs in the area, as
well as any SCCU members who live in Duval, Nassau,
Clay and Bradford counties, to Alive following an affirmative membership vote. In addition, Alive plans to retain all
existing staff at these locations at the time of the transition.
Alive, formerly known as Healthcare’s Cooperative,
recently completed a rebranding. Headquartered in
Jacksonville, Alive has more than 58 years of experience
serving the health–care community and other select
membership groups.
Rose Gunter, president and CEO of Alive, said the
SCCU acquisition would have an immediate and positive
impact on the service provided both to current Alive
members and the newly acquired SCCU members.
“The addition of these local offices will complement our
existing Jacksonville branch network, expanding us into
communities where our members live and allowing us to
be even more convenient to the combined memberships.”
If approved by the member vote, the spin–off is planned
for Sept. 30.
AUGUST 13, 2012
‘You cannot hold me responsible for the consequences
of the fact that they reacted poorly.’
Margaret Roth, M.A.
Johns Hopkins University
Baltimore, Maryland
–––Original Message–––
From: jewishfederation@cfl.rr.com
[mailto:jewishfederation@cfl.rr.com]
Sent: Sunday, April 15, 2012 10:49 AM
To: Bill Roth
Cc: Mr. Rodd Newcombe (FIT); Dr. Michael H. Slotkin (FIT);
Dr. Ted Petersen (FIT); Ms. Drew Lacy (FIT)
Subject: Re: RE: “Yom HaShoah Remembrance Ceremony”
Dear Mr. Roth –
Thanks you for your interest in our event. We are very
proud of the program we’ve composed and we’re glad to share
it with the Greater Brevard Community.
Your attached letter reveals a legal matter between you
and the Florida Institute of Technology (FIT), with notice
barring you and your wife from campus. Whether or not you
(and your wife) are permitted on campus for the Yom
Hashoah Remembrance is therefore an issue between you
and FIT and is not the purview of the Jewish Federation of
Brevard and Indian River Counties, Inc.
We suggest you contact FIT for clearance on this matter.
Sincerely.
Lisa Pietruszewicz, Adm Director
Jewish Federation of Brevard & Indian River Counties, Inc.
To Be Continued ...
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BREVARD BUSINESS NEWS / 5
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Call Adrienne Roth at 321-951-7777 for Advertising Information
AUGUST 13, 2012
BBN
SPACE COAST BUSINESS
FPRA ‘Roast and Toast’ to feature
BCC’s Peake and the Port’s Harvey
Each year, the Space Coast Chapter of the Florida
Public Relations Association hosts an event called “Roast
and Toast” to recognize two community leaders.
The gathering is typically attended by business
professionals in the region.
The Sarasota–based FPRA, a standalone entity
founded in 1938, touts itself as the oldest association of
public–relations professionals in America. The organization has professional chapters in communities and student
chapters on college campuses around the state.
For 2012, the FPRA Space Coast Chapter selected
Vicky Peake of the Florida Small Business Development
Center at Brevard Community College in Melbourne as its
Roastee, and Rosalind Harvey of the Canaveral Port
Authority as its Toastee.
Peake is the longtime director of the SBDC. Harvey, the
Space Coast FPRA’s “PR Professional of the Year,” is
senior director of communications and community affairs
at the Port.
The event will get under way with a 6 p.m. reception on
Thursday, Aug. 23, at the Hilton Melbourne Rialto Place.
The dinner and program will follow the social.
The event is open to the public. Tickets are $35 per
person for FPRA members and guests, and $50 for non–
members. The reservation deadline is Monday, Aug. 20.
Call 506–2181 or pay in advance at SpaceCoastFPRA.com.
For information about sponsorship opportunities for the
2012 “Roast and Toast,” contact Angelica DeLuccia at the
above number or at Angelica@TNTcommgroup.com.
Another contact is Katherine Sonn at 243–9520 or
Katherine@BlueWaterCreativeGroup.com.
Candlelighters of Brevard to host
Aug. 25 benefit at Gleason Park
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OVERACTIVE BLADDER
INDIAN HARBOUR BEACH — A committee of local
women has join together to host Candlelighters of
Brevard’s annual “Ladies’ Night Out” to assist area
children and their families facing childhood cancer.
The event will begin at 6:30 p.m. on Saturday, Aug. 25,
at the Gleason Park Reception Center.
“TV Legends” is the organization’s theme for 2012. “It’s
sure to add Hollywood flair to the evening,” said Robin
Carroll, event co–chairperson. “And our planning couldn’t
be going any better. We’re already blessed with many
generous sponsors, including WA1A 107.1–Timmy Vee,
Brevard Hyundai Dealers, Sorelli Hair & Spa, and Flirty
Fitness.”
Tickets for the event are available for a donation of $40.
Candlelighters of Brevard Inc. is a nonprofit organization.
Last year, area Candlelighter families drove a total of
more than 182,000 miles seeking treatment for their
children. Basing that figure on $3 per–gallon of gas, those
families spent more than $27,300. Candlelighters is “proud
to be able to offer the financial support to assist with gas,
tolls and car repairs. It’s just one of our many programs,
said Carroll.
To purchase tickets for “Ladies’ Night Out,” visit
www.CandlelightersOfBrevard.org, call 728–5600, or
e–mail Information@CandlelightersofBrevard.org.
1130 S. Harbor City Blvd.
Melbourne, FL 32901
AUGUST 13, 2012
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Ralph Zipper, M.D. | James Raders, M.D. | Jennifer Lang, PA-C.
The purpose of the research is to evaluate the effectiveness of investigational laser therapy
in the treatment of overactive bladder in women.
Eligible participants must:
s be women over the age of 21
Candlelighters
s meet the American College of Obstetricians and Gynecologists (ACOG) definition of
overactive bladder and urinary frequency, have failed to respond to non-invasive
treatments for the underlying disorder or have declined other treatment.
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After the initial examination and procedure,
participants agree to avoid unprotected sexual
intercourse over a three-week period. Total
estimated time commitment is five hours in
Research will be conducted
a year. Participants also agree to complete
at the Zipper Urogyn facility
questionnaires periodically for up to
12 months following procedure.
in Melbourne, Florida.
FULL COLOR
To find out more about this study
or to get involved call: 321.674.2114
BREVARD BUSINESS NEWS / 7
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SPACE COAST BUSINESS
CFP Grutta attends convention in Miami
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BREVARD BUSINESS NEWS / 8
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Certified Financial Planner Joseph Grutta of Satellite
Beach recently attended the Florida Society of Enrolled
Agents annual convention held in Miami Lakes. During
the three–day convention, enrolled agents such as Grutta
were updated on various “IRS Hot Topics” that many
individual and small–business taxpayers are facing today.
Attending professionals received updates from local and
national tax experts. Topics covered at the convention
included reviewing the rules and regulations regarding
many issues being examined by the IRS, such as employee
fringe benefits, reasonable compensation of corporate
officers, various retirement plans available to small
businesses and self–employed taxpayers.
With IRS audits, inquiries and collection cases on the
rise, additional comprehensive topics included updates and
procedures for representing taxpayers before the IRS and
communicating with the IRS (which is a specialty on its
own).
Attendees earned continuing professional education
hours as required by the IRS Office of Professional
Responsibility.
Enrolled agents are federally tested and licensed tax
practitioners. These experts have demonstrated technical
competence in tax law and are the only taxpayer representative licensed to represent taxpayers before the IRS by the
U.S. government.
Enrolled agents advise and represent taxpayers before
the IRS who are being examined, taxpayers who are
unable to pay, and taxpayers who wish to avoid or recover
penalties.
They prepare tax returns for individuals, partnerships,
corporations, estates, trusts and any other entities with
tax–reporting requirements.
Unlike attorneys and certified public accountants who
have a state–specific license, and who may or may not
choose to specialize in taxes, all enrolled agents specialize
in taxation or tax matters and are required by the federal
government to maintain their professional skills with
continuing professional education.
To find an enrolled agent in your area, contact the
Florida Society of Enrolled Agents at www.FSEAonline.org
or at www.NAEA.org.
Vogel to address HR group Aug. 14
The South Brevard Society of Human Resource
Management will meet at 8 a.m. on Aug. 14 at the Eau
Gallie Yacht Club in Indian Harbour Beach to discuss
diversity within their organizations. Heather Vogel,
president of the HR Florida State Council, will lead an
interactive session where participants will engage in self–
reflection and dialogue to increase their understanding of
diversity and its importance to organizational health and
well–being. The program is titled “Diversity is not a Four–
Letter Word.” Vogel consults and speaks professionally
with local and national Fortune 100 and 500 companies on
human resources and organization development. As the
HR Whisperer (hrwhisperer.com), she focuses on human
behavior and its impact on the workplace. To register for
the meeting, visit www.shshrm.org. The program is open
to the public.
AUGUST 13, 2012
BBN
SPACE COAST BUSINESS
Medical Practitioners for Affordable Care
selected to participate in Medicare program
Medical Practitioners for Affordable Care, a subsidiary
of Brevard Physicians Network in Melbourne, has
announced it has been selected to participate in the
Medicare Shared Savings Program (MSSP) Accountable
Care Organization (ACO).
This is a multifaceted new program sponsored by the
Centers for Medicare and Medicaid Services.
Through the Shared Savings Program, Medical
Practitioners for Affordable care will work with CMS to
provide Medicare fee–for–service beneficiaries with high
quality service and care, while reducing the growth in
Medicare expenditures through enhanced care coordination.
CMS received more than 150 applications for participation in the MSSP, with an effective date of July 1. CMS
selected 88 of these applicants. To date there are a total of
150 ACOs participating in this program across the nation.
Medical Practitioners for Affordable Care currently
has 145 multi–specialty physicians participating in their
ACO and anticipate Medicare beneficiary attribution to
be around 20,000.
“This is such a huge achievement for the individual
physicians in our ACO community. They have all come
together and committed to this new health–care program,” said Brenda Radke, executive director of Brevard
Physician Network.
She added, “The key to the success of this program will
be the communication amongst all the stakeholders —
primary care, specialist, hospitals and ancillary providers
— who serve this population to ensure we remove the
redundant tests and services from the system and
concentrate and treat the whole person together as a
medical team.”
Radke said her organization “will look closely at each
individual beneficiary to see what our ACO can do to keep
them healthy while maintaining a high–quality standard
using the best evidence–based medicine available. We
will perform services in the right setting at the right
time.”
Medical Practitioners for Affordable Care has an office
at 1341 Bedford Drive, Suite B.
For more information about the Shared Savings
Program, visit www.Medicare.gov/acos.html.
Opening reception set for art gallery exhibit
The Fifth Avenue Art Gallery in Melbourne will host
the opening of the “100% Pure Florida 2011” juried
exhibition from 5:30 to 8 p.m. on Friday, Sept. 7. Artists
from all over the state entered this competition and
winners are chosen by a panel from the gallery. Winners
in years past have come from as far away as St. Augustine and Miami. The exhibit runs Sept. 3 to Sept. 30.
Attendees will have the opportunity to visit with the
artists and enjoy light refreshments. The reception is free
of charge and open to the public. The program is part of
the First Friday Art Walk in the Eau Gallie Arts District.
The Fifth Avenue Art Gallery is located across the street
from the Foosaner Art Museum. The gallery telephone
number is 259–8261. The web address is
www.fifthavenueartgallery.com.
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BREVARD BUSINESS NEWS / 9
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SPACE COAST BUSINESS
Buena Vida Estates marks 30th anniversary in West Melbourne community —
occupancy level soars at not–for–profit continuing–care retirement campus
By Ken Datzman
As it celebrates its 30th year in West
Melbourne this month, Buena Vida
Estates, a not–for–profit continuing–care
retirement community that prides itself on
staying “fresh and modern,” is seeing its
occupancy level rise to near capacity.
Designed for adults age 65 and over,
Buena Vida residents have access to a full
range of health, wellness, and spiritual
services within the resort–style campus, a
convenience that is attracting a lot of
interest from the senior community in
Brevard County and driving residential
demand.
“We are currently 96 percent reserved
and occupied,” said Blaine Barton, vice
president of Florida investment firm ITG
Holdings LLC, adding, “People have
recognized the value that Buena Vida
represents.”
Continuing–care retirement communities generally combine at least three levels
of care — independent living, assisted
living, and nursing care — in a single
setting. As such, people can age in place
and not have to relocate to other types of
care facilities later in their life.
Barton said his retirement community
is compiling a waiting list in response to
inquiries from people and visits to Buena
Vida. In fact, Buena Vida has taken it one
step further and has introduced the
“Health Care Assurance” program. It is
designed for people who are not ready to
leave their home and move into a retirement community, but want the “peace of
mind” knowing they are covered under
Buena Vida’s continuing–care contract, he
said. These members receive “preferred”
wait–list status and privileges.
With three decades of service behind it,
Buena Vida is tapping a new generation of
residents.
“We are now experiencing children of
our past residents making Buena Vida
their home,” said Doreen Boudreau, Buena
Vida’s director of marketing. “They knew
how well their parents were taken care of
and the fun they had at Buena Vida, now
they want to make it part of their lifestyle.”
Veteran businessman Dan Carter,
president of ITG Holdings, has worked over
the past decade to build Buena Vida into a
well–recognized brand in the community
by focusing on quality in each aspect of the
BREVARD BUSINESS NEWS / 10
operation and meeting the changing needs
of residents.
“Buena Vida is about treating people
right and meeting their needs,” said
Carter, an investor who purchased all of
Buena Vida’s outstanding bond debt in
August 2000 and went on to uplift the
retirement community and turn around
the venture.
“My mother lives here (Buena Vida). So
as a son, I am concerned about her needs.
My mother is the resident’s strongest
advocate. She lets me know right away if
there’s something that needs to be done
better or done differently, which is great
feedback. I also think that it’s just good
business to deliver what people need and
want so they’ll want to move here,” he said.
Carter is a business graduate of
William & Mary College and holds
master’s degrees in finance and entrepreneurial studies from Indiana University.
To better position Buena Vida in the
market, his company invested millions of
dollars in an expansion, which was
completed in October 2009. The construction project transformed Buena Vida,
nearly doubling the size of the community.
The project included building 27 upscale
apartments, 32 private assisted–living
apartments, 16 specialized apartments for
memory–care residents, and the physician–directed Sullivan Health Center,
which has been a centerpiece of the
campus.
A quaint “Main Street” area was added
to offer even more activities and amenities
at Buena Vida, including a game room
with a dance floor, a bistro cocktail lounge,
a country store, a library, a computer
laboratory, and a full–service hair salon.
“Because we are a not–for–profit,” said
Barton, “the money goes back into the
community, enabling Buena Vida to stay
fresh and modern.”
Barton says Buena Vida has built its
reputation on a commitment to providing
its residents with a “high–quality and
stress–free independent lifestyle. We
attribute part of that success to the long–
term employment of our caring staff.”
Some employees have been with Buena
Vida for more than 25 years, he said. “This
longevity reinforces the family atmosphere
our residents enjoy on a daily basis and
contributes to the fact that we have
residents who have lived here for more
than 20 years.”
BBN photo — Adrienne B. Roth
Over the years, Buena Vida Estates has evolved and expanded to meet the changing needs of its
residents. The continuing–care retirement community offers full services on its campus, including care
administered by a physician team. From left: Carl Fortenberry, executive chef; Blaine Barton, vice
president, ITG Holdings; and Doreen Boudreau, director of marketing.
In 2010, Buena Vida expanded again,
opening a physician’s clinic on the campus.
The clinic’s medical director is Dr. John
Potomski. He works alongside Dr. Karen
Stewart, an internist whose specialty is
geriatric medicine. “We are pleased that
our residents now have the choice to
receive their medical care within the
community they live in,” said Carter.
Buena Vida also has grown its on–site
health services for residents, said Christine
Byrne, director of health services. “We have
expanded our rehabilitation facility by
contracting with Senior Home Care as our
physical–therapy provider, Dr. Chris
Hutchinson for audiology, Dr. Marie Clair
Villanueva for podiatry, and Deb Conroy, a
physician assistant, for dermatology.”
She said Buena Vida is talking with Dr.
Curtis Hill to provide on–site dental
services and Dr. Rajiv Chandra for
Call Adrienne Roth at 321-951-7777 for Advertising Information
cardiology services. “And we are currently
seeking an ophthalmologist to join our
health–care team.”
Other services include a “state–of–the–
art” gym with exercise programs, Tai Chi
classes, and water robotics in a heated pool.
Residents enjoy the Lifelong Learning
program, too. It features classes and
workshops to further enrich their lives.
Classes include social media and computer
skills, genealogy, bridge, astronomy, and
creative writing.
The Buena Vida lifestyle addresses the
“whole person” and meets the residents’
physical, social, intellectual and spiritual
needs, said Carter. In April 2011, the
retirement community established and
dedicated the Jay B. Carter Memorial
Chapel, honoring Dan Carter’s late father.
The non–denominational chapel offers
residents Sunday vesper services.
AUGUST 13, 2012
BBN
SPACE COAST BUSINESS
New event ‘First Crush’ set Aug. 25 at Mercedes–Benz of Melbourne, a prelude
to Health First Foundation’s ‘Grape Escape’ benefit in Palm Beach Gardens
By Ken Datzman
INDIAN HARBOUR BEACH — The
Health First Foundation has expanded its
long–running “Grape Escape” fund–raiser,
which takes supporters of the event out of
the area for an evening of socializing, to
include a local pre–party wine and food
sampling this year at Mercedes–Benz,
Porsche, Audi of Melbourne.
Called “First Crush,” the new event
will get under way at 7 p.m. on Saturday,
Aug. 25, at the dealership on Nasa
Boulevard. It will feature five of the top
wine wholesalers in the region showcasing
four– to five–dozen premium selections.
A number of upscale restaurants will be
participating in “First Crush,” including
Green Turtle Market, Djon’s, Oceanside
Grille, Au bon pain, and Silvestro’s.
“We will be going to Palm Beach
Gardens for the main event (‘Grape
Escape’), but ‘First Crush’ gives the
foundation the opportunity to have
something local where people can participate,” said businessman Tim Dwight of
Green Turtle Market, who is co–chairman
of the 11th annual Grape Escape, with Dr.
Larry Bishop of MIMA Dermatology, a
program that raises money for the Health
First Heart Center at Holmes Regional in
Melbourne.
The honorary chairpersons of the event
are Phil and Jeanne Farmer.
Over the years, Grape Escape has
attracted people who enjoy and know their
wines. Dwight, for instance, holds the
Certified Level Sommelier designation and
has been recognized as one of only 250
people worldwide who have passed the
Certified Wine Educator Examination.
Because of Dr. Bishop’s love of wine and
his personal experience with heart disease,
he has been a strong supporter and active
volunteer in the foundation’s events.
Studies show that wine is heart–healthy.
“As a participant, I try to promote not
only the Health First Heart Center, but
also the healthful effects of wine,” said Dr.
Bishop, who has four stents in his heart
and is a competitive bicyclist.
“Wine taken in moderation is actually
good for you. In medicine, there is what we
call the ‘J–shaped curve.’ It shows that
whenever you have one or two glasses of
wine per day, you do much better than
your peer group,” he said.
AUGUST 13, 2012
Dr. Bishop, a wine collector himself,
says he favors “super Tuscans,” Italian
wines from the Tuscany region. He has 200
to 250 bottles of various wines in his “small
collection. There are some very accomplished collectors in Brevard County who
have a great range of wines.”
Wine, says Dr. Bishop, does not have to
be expensive. “At last year’s Grape Escape,
we had a Washington State Merlot that
was outstanding.” Dr. Bishop said he
contacted Dwight and asked him to order a
couple of cases for his collection.
First Crush is being capped at 250
people to ensure the event’s success, the
organizers said. Tickets are $100 each. The
price includes the wine and food. Attendees
will also enjoy live music and a chance to
win prizes. Call the foundation at 434–
7353 or visit www.Health–First.org to
purchase tickets.
Grape Escape is also being limited
to 250 people. The event, which includes
fine food, wine pairings, and specialized
auctions, is scheduled from 6 to 11 p.m. on
Saturday, Oct. 13, at Seasons 52 Restaurant in Palm Beach Gardens. Information
about hotel accommodations is on the
foundation’s website.
Grape Escape is supported fully through
sponsorships, which start at $1,000, the
“Enthusiast” level. The top corporate
sponsorship for Grape Escape is the
“Gastronome,” at $25,000. “There is only
one ‘Gastronome’ sponsorship available,”
said businesswoman Cindy Wooten,
president of Twin Rivers Insurance Inc. in
Melbourne and the underwriting chairperson for Grape Escape. “It’s a special
sponsorship this year for the event.”
The sponsorship includes a dinner at
Café Boulud, inside the historic Brazilian
Court Hotel and Beach Club in Palm
Beach, and an invitation to a master class
in wine–tasting.
“The Gastronome sponsor will also
receive a very special setting for 12 people
at the ‘Chef’s Table’ at Seasons 52,” said
Wooten. “So it would be a great way for
them to either have a management retreat,
or perhaps invite some of their best
customers and show their appreciation in
this manner.”
Sponsors at the “$5,000 level and above
will also enjoy a gourmet meal with
fabulous wines on Friday evening, Oct. 12,
at Café Boulud,” said Sandy Grutta,
Health First Foundation coordinator,
BBN photo — Adrienne B. Roth
The Health First Foundation has added a local event to its ‘Grape Escape’ benefit that is held out of
the area. ‘First Crush’ is scheduled for Aug. 25 at Mercedes–Benz of Melbourne. Open to the public,
tickets are $100 each. From left: Tim Dwight, co–chairman of the 11th Grape Escape and operator
of Green Turtle Market; Cindy Wooten, chairwoman of the underwriting committee and president
of Twin Rivers Insurance Inc.; and Dr. Larry Bishop of MIMA Dermatology, co–chairman of Grape
Escape. They are at Green Turtle in Indian Harbour Beach.
adding that the master class in wine–
tasting is for sponsors supporting the event
at the $2,500 level and above.
Master Sommeliers will conduct the
class from 11:30 a.m. to 1:30 p.m. on
Saturday, Oct. 13, at Seasons 52.
The Grape Escape underwriting
committee has set a goal of $300,000 for
this year’s event. “We are going to get
there!” said Wooten, whose organization
has secured roughly one–third of the
sponsorship amount so far.
Funds raised at both of the events will
go toward the purchase of heart–related
technologies such as optical–coherence
tomography (OCT) as well as an intravascular ultrasound system that can non–
invasively visualize heart blockage.
“We have always been a forward–
looking medical community,” said Dr.
Bishop. “And with these new tools, the
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OCT and the ultrasound, physicians will be
able to place stents in arteries with far
more precision. Presently, we have a fairly
good process in place and now it’s going to
improve even more, pushing us further
down the road toward that cutting–edge
medicine we are aiming for.”
The Grape Escape has raised roughly
$2.5 million for the foundation.
“There are many wonderful fund–
raisers in the region that present a lot of
different giving options for people,” said
Dwight. “Brevard in general is a very
giving community. ‘Grape Escape’ has
grown into more of a specialized event. We
go out of town for the ‘Escape’ part of the
title. That’s what makes it unique to fund–
raisers in the community. And all the
money raised typically goes for the
purchase of hardware that is going to
benefit people in the community.”
BREVARD BUSINESS NEWS / 11
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SPACE COAST BUSINESS
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Brevard County Sheriff’s Bike program gives
away its 4,000th bicycle to youth in area
On Aug. 1, the Brevard County Sheriff’s Bike program
donated its 4,000th bicycle. The program was established
in 2006 at the Sheriff’s Inmate Work Farm.
The program utilizes inmate labor to refurbish donated,
abandoned or unclaimed bicycles. This year, Walmart
Stores in Cocoa, Melbourne, Merritt Island and Titusville
supported the effort by donating more than 200 new
bicycles to the program.
Bicycles are donated to the North, Central and South
Brevard County Sharing Centers. These centers give the
bikes, at no charge, to parents, who in turn give them to
their children for Christmas, birthdays and other special
occasions.
Many children in the county need bicycles before the
new school year starts, so they have transportation to and
from school and are able to get to their after–school
programs like the Boys and Girls Clubs.
Adult bicycles are also available to the Sharing Centers.
They are intended for those without transportation and are
available to veterans’ organizations for homeless veterans
in need of transportation.
In partnership with Waste Management, the program
also receives discarded bicycles that would otherwise be
taken to the county landfill. Any Waste Management
customer who would like to participate in the program can
place unwanted bicycles by the curb on their scheduled
trash pick–up day. The bicycles will then be transferred to
the Sheriff’s Work Farm for refurbishment.
This program is a “win–win for the community,” which
puts inmates to work and benefits people in need.
Citizens can also donate bicycles directly to the program
by dropping them off at any of the Sheriff’s Office precincts
or the Sheriff’s Work Farm, 2955 Pluckebaum Road in
Cocoa.
For more information, contact Maj. Greg Robertson at
609–1505 or visit www.BrevardSheriff.com.
AT&T unveils a new statewide program
designed to increase broadband awareness
AT&T in Florida has unveiled a statewide program
called “Youth for Broadband Awareness Literacy and
Education” (Y–BALE) to increase broadband awareness
among youth in the communities.
AT&T has held Y–BALE seminars at various summer
camps and after–school programs bringing relevant
“hands–on” training in computer technology to the youth
and young adults.
In creating Y–BALE, AT&T said its goal is to educate
Florida’s youth on the value of wireless broadband in their
communities by utilizing technology through a variety of
media components including television, radio, web–
streaming and face–to–face education.
Each Y–BALE seminar culminated with participants
producing recorded videos ranging from one to two
minutes. Messages prepared by the participants included
topics such as the “effects of cyber–bulling” and the “value
and necessity of a good education.”
A small group of community stakeholders judged each
video and awarded prizes for first, second and third place.
AUGUST 13, 2012
BBN
SPACE COAST BUSINESS
Titusville YMCA receives $10,000 grant
from Jess Parrish Medical Foundation
TITUSVILLE — The Titusville YMCA Family Center
has been awarded a $10,000 grant from the Jess Parrish
Medical Foundation to support the organization’s Youth
Scholarship Program.
In 2011, roughly 1,120 children, seniors and families in
the Titusville community received scholarships totaling
more than $200,000 to participate in programs that
nurture life lessons in kids and foster health and well–
being.
These funds, raised through the YMCA’s annual
Support Campaign, help individuals from all walks of life
to be healthier and more confident, connected and secure.
“We are proud to work with organizations like the Jess
Parrish Medical Foundation,” said Titusville YMCA
Executive Director Billy Specht. “They help us ensure that
the Y turns no one away for their inability to pay a
membership fee to lead a healthy lifestyle. With community partners like them, the Y is determined to keep kids
off the street, families engaged in positive programs and
communities with a safe place to keep active and connected with neighbors.”
Jess Parrish Medical Foundation is dedicated to
supporting and enhancing health–care outreach, patient
care, rehabilitation and wellness services that contribute to
a better quality of life for citizens in North Brevard.
As such, it awards grants to community groups that
align with Parrish’s mission. For more information, call
269–4066.
Dream Street
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Health First QuickCare in Melbourne
offering $30 back–to–school physicals
Health First QuickCare, a walk–in medical care clinic,
is offering $30 back–to–school physicals for children and
young adults (elementary through college ages).
Health First QuickCare is located at 1350 S. Hickory
St. in Melbourne. It’s on the south end of the Health First
Holmes Regional Medical Center campus.
The physicals are being offered through Sept. 30.
Vaccinations are also available at an additional cost. No
appointment is required, but individuals can call 434–1735
to check on availability. Health First QuickCare hours are
8:30 a.m. to 6:30 p.m. Monday through Friday, 9 a.m. to 4
p.m. Saturday, and 9 a.m. to 1 p.m. Sunday.
Health First QuickCare provides convenient, fast, and
affordable same–day medical care provided by licensed
advanced registered nurse practitioners and physician
assistants for same–day care for non–emergency cases.
Health First QuickCare accepts patients over the age of 2.
For more information, visit www.Health–First.org/
QuickCare or call the clinic at 434–1735.
Registration set for Dussich Studio classes
Dussich Dance Studio on Merritt Island will host fall
registration from 2 to 7 p.m. on Friday, Aug. 17, and
9 a.m. to 2 p.m. on Saturday, Aug. 18. The studio is at
125 Imperial St., behind Red Lobster Restaurant. A wide
range of classes will be offered, from ballet to jazz to hip–
hop. Visit www.DussichDanceStudio.com or call 452–2046
for more information.
AUGUST 13, 2012
Visit BrevardBusinessNews.com for Advertising Information
BREVARD BUSINESS NEWS / 13
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Florida consumers’ confidence jumps, new survey
finds — possibility of recovery in construction jobs
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Consumer confidence among Floridians
rose in July by three points from the
revised June figure to 76, which is nine
points higher than this time last year,
according to a monthly University of
Florida survey.
“In July, consumers are feeling much
better about their personal finances
compared to June and their circumstances
since the recession ended 2 ½ years ago,”
said Chris McCarty, director of UF’s
Survey Research Center in the Bureau of
Economic and Business Research.
Among the five components used to
measure confidence, three showed an
increase. Survey takers’ overall perceptions that they are better off financially
today than a year ago rose five points to
66. “That’s the highest since the end of the
Great Recession in December 2009,”
McCarty said.
Expectations that their personal
finances will improve by this time next
year also went up by six points to 82.
Finally, perceptions that now is a good
time to buy big–ticket items, such as
washing machines and dryers, rose seven
points to 84.
In the bigger picture, though, sentiment seems to be less rosy.
“While consumers are more positive
about their personal finances, they are
gloomy about the U.S. economy over the
next several years,” McCarty said.
According to the survey, respondents’
confidence in the U.S. economy during the
coming year fell one point to 72. Their
assessment about its performance during
the next five years was even more
downbeat with a drop of three points to 77.
Overall, though, Floridians across all
age groups are moderately upbeat.
“Some of this can be attributed to a
more positive housing picture in some
areas of the state where prices are actually
rising rather than falling,” McCarty said.
The median price of a single–family home
in Florida rose to $151,000 in June, an
increase over the May figure of $147,000,
largely because a high number of short
sales on foreclosed properties and record
low mortgage rates helped spur home
sales.
Consumers also enjoyed declining gas
prices over the past several months,
although they crept back up 15 cents in
July. In addition, “the stock market is up
for the month and on its way to matching
the post–recession high of 13,359 for the
Dow Stock Market Index,” McCarty said.
Meanwhile, Florida’s 8.6 percent
unemployment rate, which is only four–
tenths of a percent higher than the
national figure, has remained unchanged
since May. Though construction and
government sectors lost workers, there
was slight job growth in a variety of
categories.
“There is some possibility of a recovery
in some construction jobs as low interest
rates are leading to some building,”
McCarty said.
Despite these positive trends, Floridians remain jittery about the national
economy.
“That opinion may be justified,”
McCarty said, noting media reports of a
potential federal budget crisis if expiring
tax breaks and automatic spending cuts
negotiated last August by Congress both
take place in early 2013.
“Consumers should note that there is
no easy fix to these problems and virtually
every aspect of American society will be
impacted if Congress doesn’t address
them,” McCarty said.
Conducted July 12–26, the UF study
reflects the responses of 411 individuals
who represent a demographic cross–
section of Florida.
The index used by UF researchers is
benchmarked to 1966, which means a
value of 100 represents the same level of
confidence for that year. The lowest index
possible is a 2; the highest is 150.
Details of the July survey can be found
at www.BEBR.UFL.edu/cci.
‘Tropical Daze’ set for Art Gallery of Viera
Programs vary by campus, call for a complete list.
1.888.794.6159
KUMelbourne.com
Admissions Hours: Mon - Thurs 7:30a.m. - 8p.m.,
Fri 7:30a.m. - 5p.m., Sat 9a.m. - 2p.m.
BREVARD BUSINESS NEWS / 14
By John Dunn
The Art Gallery of Viera at The Avenue Viera will host the opening reception of
“Tropical Daze III” from 6 to 9 p.m. on Saturday, Aug. 11. The event is free of charge and
open to the public. Attendees will be able to see live tropical birds, courtesy of Sally
Peters, enjoy the tropical music of Everette Stephens, and watch Bobbi Q. Brown
demonstrate a watercolor painting with a tropical theme. Tropical refreshments will be
served. The Art Gallery of Viera is located between Coldwater Creek and Yankee Candle.
For more information, call the gallery at 504–4343 or visit www.ArtGalleryofViera.com.
Call Adrienne Roth at 321-951-7777 for Advertising Information
AUGUST 13, 2012
SPACE COAST BUSINESS
BBN
Snaith: Dog days of summer, economic recovery
still ahead — unemployment rate has declined
ORLANDO — Being in a recovery sure
beats an economic recession, says University of Central Florida economist Sean
Snaith. But during these hot and sometimes dreary summer days, the Sunshine
State’s economic recovery leaves much to
be desired.
In his latest Florida quarterly forecast
released this morning, Snaith says the
state’s recovery — like the nation’s — has
been slumping along, partly because of
uncertain national economic policies linked
to health–care reform and the upcoming
presidential elections.
Florida’s unemployment rate will
remain above 8 percent through the last
half of 2014, says Snaith, the director of
UCF’s Institute for Economic Competitiveness.
The construction sector, one of the
hardest hit industries, has lost 384,000 jobs
since peaking during the housing boom. It
will be 2031 before employment in
construction returns to its pre–recession,
pre–housingcrisis peak levels, Snaith adds.
There is, however, a light at the end of
this economic abyss, Snaith says.
“The unemployment rate has declined
from its peak. Jobs are being created, albeit
sporadically and sparsely. Sales tax
revenues have been surprisingly on the
upside, and there are signs of life in a
housing market that has been flat lined for
too long. The farther you look beyond the
summer and into the forecast horizon, the
brighter the outlook becomes.”
Snaith’s entire Florida forecast, covering
12 metropolitan regions, is available at
http://iec.ucf.edu/post/2012/08/02/Florida–
Metro–Forecast–July–2012.aspx.
Those regions are Naples, Daytona
Beach–Deltona, Gainesville, Ocala,
Lakeland, Palm Bay–Melbourne,
Pensacola, Miami, Jacksonville, Tallahassee, Tampa Bay and Orlando.
Other highlights from his forecast
include:
l Payroll job growth year–over–year is
expected to average 1.1 percent in 2012, 1.9
percent in 2013, 1.8 percent in 2014 and
2.4 percent in 2015. It will be the fourth
quarter of 2016 before payrolls recover to
their pre–recession levels.
l At no point during the 30–year
forecast horizon will housing starts climb to
more than 74 percent of the peak levels of
starts during the housing boom. The new
post–housing bubble peak occurs in 2026.
l Florida’s population growth will
continue its gradual recovery in 2012 to 1.2
percent and accelerate over the next
several years. By 2015, the growth rate
should hit 1.7 percent as repairs of the
damage from the housing and financial
crises progress and the Baby Boomer
retiree flow is jump–started.
l This year’s retail sales should finish
much stronger for the year, growing 5.7
percent but easing into 2013 as consumers
are still nursing their housing wounds.
Retail sales will grow at an average pace of
4.1 percent during 2013–2015.
Snaith is a national expert in economics, forecasting, market sizing and economic analysis who authors quarterly
reports about the state of the economy.
“Bloomberg News” has named Snaith as
one of the “country’s most accurate
forecasters” for his predictions about the
Federal Reserve’s benchmark interest rate,
the Federal Funds rate.
Snaith also is a member of several
national forecasting panels, including The
Wall Street Journal Economic Forecasting
Survey, CNNMoney.com’s survey of
leading economists, the Associated Press
Economy Survey, the National Association
of Business Economics Quarterly Outlook
Survey Panel, the Federal Reserve Bank of
Philadelphia’s Survey of Professional
Forecasters, the Livingston Survey,
Bloomberg U.S. Economic Indicator
Survey, Reuters U.S. Economy Survey and
USA Today Economic Survey Panel.
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‘Movies in the Park’ set for Wickham Park
A “Movies in the Park” series is coming to Wickham Park in Melbourne, according to
Brevard County Parks and Recreation. Movies will be shown the first Friday of each
month from August through November on a 23–foot outdoor movie screen beginning at
dusk. All movie showings will take place at the amphitheater inside Wickham Park, at
the main entrance located at 2500 Parkway Drive. The events are for all ages and
admission is free. Patrons are encouraged to bring chairs, blankets, food, and drinks to
enjoy during the movie. There will also be concessions available for purchase. Advertising
opportunities are available, as local sponsors will help make this a continual event. For
more information, contact Tabitha Niemann. Her e–mail address is
Tabitha.niemann@brevardparks.com or call 637–5434.
AUGUST 13, 2012
Visit BrevardBusinessNews.com for Advertising Information
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CAPE CANAVERAL — NASA’s Ed Mango will be the guest speaker for the National
Space Club luncheon meeting at 11:30 a.m. on Tuesday, Aug. 14, at the Radisson at the
Port.
Mango, manager of the commercial–crew program at Kennedy Space Center, will
speak on “Innovation and the Next Step in U.S. Space Transportation.”
As KSC’s commercial–crew program manager, Mango is responsible for this
multibillion–dollar venture that will facilitate private–industry development of commercial–crew transportation services to and from low–Earth orbit, for use by the U.S.
government and other customers.
In 2007, Mango was assigned to KSC as deputy director of the Launch Processing
Directorate. He was responsible for processing and launching the shuttle fleet, as well as
serving as the launch director for the first Constellation test mission, Ares I–X.
During the return–to–flight period, Mango was assigned to the Johnson Space Center
in Houston, Texas, as deputy manager of the Orbiter Project Office. He was responsible for
directing the development, production, test, and supportability of the space shuttle orbiter
fleet, in a $750 million per–year effort.
Additionally, he served as the director for the Columbia debris recovery effort in east
Texas.
Mango earned his bachelor’s degree in aerospace engineering in 1981 from Parks
College of St. Louis University. He holds a master’s degree in engineering from the
University of Central Florida.
After serving in the U.S. Air Force, Mango joined NASA in 1986.
During his career with NASA, he earned numerous honors including the Exceptional
Service Medal, Outstanding Leadership Medal, Certificate of Achievement, Directors
Award, and most recently the Rotary National Award for Space Achievement Stellar
Award.
For reservations for the luncheon meeting, contact LaDonna Neterer at 383–6135 or
LaDonna.J.Neterer@boeing.com.
Demolition begins on old Evans Supermarket
in Palm Bay to make way for multi–use facility
Demolition has begun on the old Evans Supermarket in the Driskell Heights neighborhood of northeast Palm Bay.
Franklin Excavating of Melbourne has been hired to demolish the abandoned building.
The project is making way for the Evans Center, a new multi–use facility that will be a
cornerstone for the revitalization of the Powell and Driskell Heights subdivisions.
The Evans Center is a joint project between the resident–led Powell Subdivision
Neighborhood Watch and its community partners — Brevard Neighborhood Development
Coalition, Congregations for Community Action, and the Bayfront Redevelopment Agency
of the City of Palm Bay.
The new facility will house a community market and deli, youth job training center,
and a wellness clinic.
The Evans Supermarket opened in 1965 on the corner of Randolph Street and Florida
Avenue. Over the years, the business declined and the building was eventually abandoned. The store was turned over to the City of Palm Bay and has been vacant since
December 2009. Today, an “innovative, resident–driven redevelopment movement is
under way to revitalize the neighborhood.”
The new 6,000–square–foot Evans Center will be anchored by a community market
and deli, and will house classrooms for critically needed job training programs for youth
and young adults. Wellness programs operated by the Brevard Health Alliance will
address health and nutrition issues of local residents.
Funding for the $900,000 project is provided by the Bayfront Redevelopment Agency,
City of Palm Bay, and private corporations and individuals. Business partners include
Dave Nagrodsky Architects, Construction Engineering Group, MH Williams Construction,
MEC Construction, and Mike Shah of SE Petro Distributors.
The Evans Center falls within the City of Palm Bay’s Economic Development Zone.
Businesses contributing to the project are eligible for the state of Florida’s Community
Contribution Tax Credit, which allows them to receive up to 50 percent in tax credits on
donations up to $400,000.
Call Adrienne Roth at 321-951-7777 for Advertising Information
AUGUST 13, 2012
BBN
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FirstWave Financial
Continued from page 1
When Hoyman Dobson merged in late 2011 with CPA
firm Carr, Riggs & Ingram LLC, a large practice with
offices throughout the Southeast, Kirk said he decided to
transition his company with a new name and a new
location, “in order to better serve my clients and maintain
my independence.”
Housed at 1300 Highway A1A, FirstWave Financial
occupies 4,300 square feet of the building. A law firm fills
the remaining space.
The building was constructed by an area contractor in
2005 and occupied a year later. “I drove by that building
many times while it was being built. I said, ‘My gosh!
What a beautiful structure.’ It looked attractive from every
angle,” said Kirk, a Satellite High School and University of
Florida graduate.
When the real–estate bubble burst, the property
eventually landed in the portfolio of GE Capital. Kirk
purchased the building from the finance giant in late
March of this year.
“When the opportunity presented itself to move here,
we really tried to think about the wealth–management
experience for our clients. So we created the environment
around them and being able to meet their needs,” said
Kirk, whose father was a prominent physician in the area
before dying of lung cancer at age 54 in 1987.
He said his father’s death at a young age pulled him
into the financial–planning world.
“My father was diagnosed at age 46. While I was
involved in his tax work, I was not involved in his investments. He worked up until the final months of his life
because he wanted to make sure my mother, who would
become the provider of the household, was going to be okay
financially. I’m the oldest of four boys in my family. I
assumed a leadership role in regard to my mother and
brothers.”
The conference room in the complex contains a 120–
inch diagonal screen with a projector. There are various
room configurations within the single–story building.
The team members of FirstWave Financial have fully
functional workstations in their individual offices.
“For private meetings, we can accommodate up to three
people in any of our individual wealth–coach offices,” said
Kirk, a resident of Brevard County for more than 40 years.
“We have an intermediate area in the facility, which is
a four–person conference room. And our large conference
room can hold up to 14 people. It’s where we gather on
Mondays for team meetings.”
The building has a family room, too, where children can
use coloring books or play games while their parents are
planning for their financial future. “It’s convenient for
families, especially for some of our clients who come to our
office after work and bring their kids.”
Kirk said FirstWave Financial “is a small business that
takes pride in getting to know its customers, those who
hire us as their wealth coaches.”
Kirk has assembled a team that includes CPA Karen
Miller, chief operating officer; Michael O’Malley, operations manager; Timothy Armstrong, wealth coach; Laura
Chiesman, wealth coach; Steven Pearson, portfolio
administrator; Leslie Carlson, client–service concierge;
Tracy Freeze, executive assistant; Brenda Mowbray,
AUGUST 13, 2012
Kirk has assembled a team that includes CPA Karen Miller, chief operating officer;
Michael O’Malley, operations manager; Timothy Armstrong, wealth coach; Laura
Chiesman, wealth coach; Steven Pearson, portfolio administrator; Leslie Carlson,
client–service concierge; Tracy Freeze, executive assistant; Brenda Mowbray,
director of first impressions; and CPA Cynthia Kirk, Tom’s wife, who has played a
key role in the transition of the business.
director of first impressions; and CPA Cynthia Kirk, Tom’s
wife, who has played a key role in the transition of the
business.
The FirstWave Financial team worked almost nonstop
over the last three months relocating the business to the
beachside office from Baytree in Melbourne.
“Right in the middle of tax season, we moved the entire
computer system, the entire phone system, designed the
space, purchased all the furniture for the new building,
moved everybody in, hosted an open house, and began
rebranding the company. It has been an incredible 90
days,” said Tom Kirk, a wealth coach himself.
FirstWave Financial uses a fee–based, as opposed to a
commission–based, business model, said Kirk, whose firm
also has an office in Orlando, which opened in 2009.
“We put the client at the top. The client pays us a fee to
be their wealth coach. Our allegiance is to that client. We
have a fiduciary relationship with them. My job is to find
the ‘best–of–breed’ solutions to help our clients achieve
their financial goals.”
He added, “For most of our clients, there is a need for
estate–tax work. We have formed relationships with
board–certified estate–planning attorneys in the area. So
we bring the attorney into the mix in order to help our
clients with all things financial. It’s so complex these days.
There is no lack of information out there. But it doesn’t
help you make an informed decision.”
Kirk says investors are often “punched in the gut” by
the propaganda machine, which is trying to get you to take
some kind of financial action.
“Buy stock. Don’t buy stock. Buy gold. Don’t buy gold.
Buy real estate. Don’t buy real estate. Payoff your debt.
Don’t payoff your debt. There is a valid argument behind
each of those positions as opposite as they all sound. It’s
not like one is lying and one is telling the truth. What’s
missing for most people is how to take those statements
and apply them in their situation.”
He said that FirstWave clients have written, integrated
financial plans, specifically spelling out goals and objectives. The plans are updated, “at least every two years,” as
their lives change.
“We don’t plan to make a 12 percent return every year
for their entire life, because that is not going to happen.
Hopefully, they are going to make a decent average rate of
return that they can build into the plan.”
According to the Center for Retirement Research at
Boston College, recent estimates suggest that people need
about 80 percent of their pre–retirement income to live
comfortably in their golden years.
The saving rate needed to hit this target depends on the
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wage–earner’s income, age, and return on invested assets.
For example, an average earner who starts saving at
age 35 and retires at 67 needs to save 18 percent each year,
assuming a 4 percent return, the report said.
The comparable rates for low and high earners are 12
percent and 22 percent, respectively.
But Kirk says many people sidestep the discipline it
takes to save consistently over a long period of time.
One reason young workers don’t save for retirement is
that the event in their mind is so far off. “That’s when the
process really needs to begin. At that age, they can deal
with the salvos that are fired at them from current events
and rebound.”
One report after another points to a nation that is far
behind in retirement saving. A growing segment of baby–
boomers, the 76 million Americans born between 1946 and
1964, expect to work at least four years longer than they
originally planned. They cite the economic downturn for
their delayed retirement plans.
So what is the financial magnitude of the nation’s
retirement crisis?
“Retirement USA” asked the non–partisan Center for
Retirement Research at Boston College to calculate the
figure that represents the nation’s current retirement–
income debt — that is, the gap between the pensions and
retirement savings that American households “have today”
and what they “should have today” to maintain their
standard of living.
Using the data from the Federal Reserve Board’s
“Survey of Consumer Finances,” the Retirement Research
Center has calculated that figure to be “$6.6 trillion.”
The deficit figure covers households in their peak
earning and saving years — those in the 32– to 64–age
range — excluding younger workers who are just beginning to save for retirement as well as most retirees.
The rough–and–tumble financial markets of late have
retirement–plan participants searching for safe havens in
an environment where the typical small investor feels like
he has been sucker–punched.
To help clients stay on track building assets for their
retirement, FirstWave Financial uses a “unique process” it
calls the “Wealth Care Solution.”
“Through our process, the real deliverables are simplification, which is the order of control of all the client’s
financial affairs — a structure in which their decisions are
in balance. That means each decision supports and
reinforces the other,” said Kirk.
“What the market does is really out of our control,” he
added. “But there are things we can do that are within our
control. And it all starts with having an integrated plan.”
BREVARD BUSINESS NEWS / 19
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