Bustling time of season for designer Johnsten`s Eau Gallie Florist

Transcription

BBN
Vol. 29 No. 51
Brevard
Business
December 19, 2011
News
A Weekly Space Coast Business Magazine
Bustling time of season
for designer Johnsten’s
Eau Gallie Florist shop
By Ken Datzman
Every year around this time, stories are
written about the holiday shopping season
and its economic impact in communities.
Often, though, independent florists
never seem to make the headlines. Maybe
it’s because they don’t sell toys and
electronics.
Yet, the $7 billion–in–revenue floral
industry, with more than 37,000 shops
nationwide, many of them small businesses, packs a powerful economic punch.
It employs tens of thousands of people
in non–skilled positions, including first–
time job–holders, students, and senior
citizens, providing the kind of opportunity
that is important to these demographic
groups.
In reality, the floral industry is the
centerpiece of the holiday season, bright
and uplifting.
And the backbone is the small retail
floral shops in U.S. neighborhoods run by
entrepreneurs who love their work and are
dedicated to serving their customer base.
“I think a lot of people underestimate
the strength of the floral industry in this
country,” said longtime businessman Link
Johnsten, owner of Eau Gallie Florist on
Highland Avenue in Melbourne and a
member of the American Institute of Floral
Designers.
“We are the only business that you can
walk into or call today, place an order, and
have delivery made that afternoon,
whether it’s local or thousands of miles
away. And we do it every day, all over the
country, all over the world.”
Right now, a lot of deliveries are being
made by independent florists who are part
of national floral wire services. This is one
of the busiest times of the year for them.
For Johnsten, this is his 35th Christmas
season steering Eau Gallie Florist. His
retail shop is a collage of Christmas colors,
dominated by a sea of red and green.
He runs the shop with his wife, Alexis.
They bought Eau Gallie Florist, an existing
business, in 1976, upgraded it and went on
to build it into a thriving enterprise.
Eau Gallie Florist is a three–part
business, with floral sales, giftware sales,
Please see Eau Gallie Florist, page 19
BBN photo — Adrienne B. Roth
Link Johnsten, a member of the American Institute of Floral Designers, is celebrating his 35th
Christmas season running Eau Gallie Florist on Highland Avenue. He and his wife Alexis purchased
the retail business in 1976 and built it into a thriving enterprise. Giftware sales pace their business
at this time of year, followed by fresh floral arrangements.
Rules of the road for giving your boss a gift for the holidays
Considering giving your boss a gift for
holidays?
Just like Santa who famously makes a
list and checks it twice, you ought to think
twice about buying the boss a present.
It can be a touchy call, one that you
don’t want to get wrong. “Probably the
biggest (pitfall) is your well–intended gift
could come off as brown–nosing” by the
boss and your co–workers, said Christine
Frietchen, editor–in–chief for the product
review site, ConsumerSearch.com.
“That’s not the kind of tension you want
to create,” she said.
A major consideration should be the
office culture, Frietchen said.
Offices that have “secret Santa” gift
exchanges that include management are
more inclined to embrace a more personal
exchange.
Gift giving also feels more natural if the
office is full of sales people, who are
accustomed to receiving and giving
business–related gifts.
Even then, if you are in doubt about
getting your boss a gift, don’t do it,
Frietchen said.
Rather than a gift, a better choice may
be a card with a personal note acknowledging a boss who has been especially helpful
or accommodating during the year, say,
during a relative’s illness.
“I don’t know many people who wouldn’t
prefer to get a warm personal greeting
rather than something disposable,”
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By Patricia Sabatini
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Frietchen said.
Just be sure you don’t write anything in
the note that you would be uncomfortable
having a co–worker read, she said.
If you decide to buy a gift, present it in
Please see Gift, page 16
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Palm Bay firefighters charity to support
projects that will better local community
Firefighters in Palm Bay have announced the formation
of a new local charity to support community–outreach
efforts.
The Palm Bay Firefighters Community Benevolent
Inc., a 501 (c)(3) organization, was designed to expand
outreach in ways that benefit the Palm Bay area.
The Benevolent, which was born during the summer
months, is governed by a board of directors comprised of
four firefighters and one resident. The organization also
has a certified public accountant managing the finances to
ensure accountability and delivery of funds to designated
community causes.
Among the first successful campaigns was the recent
“Passionately Pink for a Cure,” in which the firefighters
promoted the wearing of pink fire–rescue T–shirts to raise
money and awareness for breast cancer during the month
of October. Proceeds from the campaign totaled $3,700 and
were donated to the Susan G. Komen Foundation for the
Cure.
“We are proud to say the breast–cancer campaign was
our most successful to date,” said David Ginsburg,
president of the Palm Bay Firefighters Community
Benevolent. “We could not have been as successful without
the help of local business partners like ArtLab of Palm
Bay, which designed the popular T–shirts at cost. We look
forward to more successful campaigns in the future to
benefit our community.”
The newest campaign, “Operation Aluminum Cans,”
encourages the public to drop off aluminum cans at any
Palm Bay Fire–Rescue station. The cans will be recycled
and the money will be donated to organizations such as the
South Brevard Sharing Center, which provides families
with short–term emergency assistance including meals,
clothing and household items.
“We just want to give back to the community,” said
Ginsburg. “By organizing the Benevolent, we can expand
our reach in ways we haven’t been able to in the past and
we are excited about the positive difference this will make
for our community.”
The organization has a long–term goal of raising
enough money to fund scholarships for Palm Bay area high
school students seeking careers in the fire and emergency–
medical fields, he said.
The Benevolent is also working to build its own website.
For more information, call 723–3036 or send an e–mail
message to palmbayfcb@gmail.com.
Hall of Fame to unveil new exhibit
The Police Hall of Fame in Titusville will be unveiling a
new exhibit at 10 a.m. on Monday, Dec. 19. The exhibit
focuses on driving under the influence and utilizes a
crashed car and a police motorcycle as part of its props.
“This exhibit opens up just in time for the holidays and
should be a sobering reminder to be careful and that the
holidays should be a joyous time of happiness and not
sadness,” said Brent Shepherd, museum curator. The Hall
of Fame is the nation’s oldest and largest museum and
memorial dedicated to the men and women in law
enforcement across the country. Call 264–0911 or go to
aphf.org to find out more and to view special holiday hours
of operation.
DECEMBER 19, 2011
DECEMBER 19, 2011
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EDITORIAL
UF veterinarians hope gene chip will help detect virus in horses
By Sarah Carey
A new “gene chip” developed at the University of
Florida College of Veterinary Medicine sheds light on
brain response in horses infected with West Nile virus
and could lead to better ways to diagnose and treat both
equines and humans, researchers said.
Using gene sequencing technology, the researchers
developed a “brain and immunity chip” to characterize
molecular changes in the equine brain during illness and
recovery from West Nile virus. The findings were
published in the journal “PloS One” in October.
“We hope this will help us understand why some
animals and humans become sick and others succumb to
the virus resulting in severe illness, lifelong neurological
debilitation and even death,” said senior author Maureen
Long, an associate professor of infectious diseases and
pathology. “Knowing this will allow us to come up with
treatments that aid in recovery from illness.”
Lead author and Long’s former graduate student
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Brevard Business News is published every Monday by
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business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
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changes to: Circulation Department, Brevard Business
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32904, or email BrevardBusinessNews@earthlink.net.
Melissa Bourgeois, created a gene library enriched for
neurological and immunological sequences to develop the
novel chip, which will help target genes that are active
during brain disease states.
A gene chip, or microarray, is a slide with hundreds of
pieces of DNA strands arranged in a regular pattern.
When those strands, called probes, are exposed to genetic
material from equine cells, researchers can identify
genes associated with equine brain disease. The UF
group relied on Agilent Technologies, based in Santa
Clara, Calif., which has patented the probes.
In the end, the equine brain chip consisted of 41,040
genes and included many targets that have counterparts
in human psychiatric diseases, such as depression and
schizophrenia; and neurodegenerative diseases, such as
Parkinson’s and Lou Gehrig’s disease.
West Nile virus is a potentially serious illness often
transmitted by mosquitoes. Since 1999, more than
24,000 cases of West Nile virus encephalitis have been
reported in horses in the United States, with more than
1,000 cases reported in 2006, according to the American
Association of Equine Practitioners. In 2006, there was a
14 percent increase in human cases and new expansion
of the virus into 52 U.S. counties.
Long and Bourgeois investigated the basic idea that
certain families of genes change expression in a consistent manner during West Nile virus infection, as well as
during the disease and recovery from encephalitis caused
by it.
“Although we knew there were microarrays that had
previously been developed for horses, our goal was to
create a brain and inflammation–based array to look
specifically at how function was affected during brain
infection,” said Long, who is also a member of the UF
Emerging Pathogens Institute.
“This chip has applications to many brain and spinal
abnormalities of the horse including eastern equine
encephalitis, equine protozoal myelitis, rabies, and even
non–infectious diseases like Wobbler syndrome. This
allowed us to detect changes that would not be common
in normal horses.”
The UF study took more than five years and relied
heavily on sequencing and bioinformatics expertise
provided by the university’s Interdisciplinary Centers for
Biotechnology Research.
“Analysis of the data found that many of the psychiatric, Parkinson genes and neuromuscular diseases were
triggered,” Long said. “Then a computer program that
can analyze hundreds of genes simultaneously was used
to build models of various disease processes that may be
affected in the acute disease and may result in other
diseases once the infection is long gone.”
Data mining and testing of individual pathways of
disease is the focus of current work in Long’s laboratory.
“The wonderful resources and excellent collaborators
at the University of Florida will allow us to use the
power of comparative medicine to contribute to the
biology of brain infection in humans in animals,” Long
said.
Bourgeois, who now works in the influenza division of
the Centers for Disease Control in Atlanta, said,
“Information discovered in this research could eventually
be used to combat not only outbreaks of West Nile virus,
but also as a model to understand and reduce the impact
of viral encephalitis in general.”
Other collaborators include UF’s Nancy Denslow, a
professor of physiological sciences; David Barber,
formerly an assistant professor of physiological sciences
at UF; and Kathy Seino, an assistant professor at
Washington State University.
Brevard Rescue Mission awarded RH Leonard Foundation grant
Brevard Rescue Mission, which provides transitional housing and support services for homeless women with
children, was recently awarded a $3,000 grant from the RH Leonard Foundation. This award will support additional
families in their efforts to become self–sufficient and productive members of the community. Brevard Rescue Mission is
privately funded by donations from individuals, civic organizations, foundations, churches, and area businesses.
Donated funds provide housing, education, transportation, counseling, medical care, parent training, household
budgeting, tutoring, job training, food and clothing, and case–manager support services. Call 480–9100 or visit
www.BrevardRescueMission.org for more information.
FIT’s tennis team puts on clinic for children from the school’s Scott Center
Florida Tech’s tennis team hosted a clinic for children from the Scott Center for Autism Treatment at the Florida
Tech Tennis Courts. The one–hour clinic was the team’s second with the center’s social–skills group this semester. “My
team does a great job with the kids every time they are out there,” FIT head coach Bill Macom said. “Abby Greif, one of
our women’s team members, did a fantastic job organizing the courts. She has spent numerous hours throughout the
past year working with the social skills program.” This experience gave children the opportunity to interact with their
peers and strengthen their social skills, while engaging in an athletic activity. “Tennis is always a favorite activity,”
Colleen Middlebrooks, outreach coordinator at the Scott Center, said. “Tennis is a lifelong sport that the kids can pick
up and do almost anywhere. It requires little equipment, can be done solo on a ball machine or wall, with a friend, etc.
It’s a great fit for most kids with an ASD (autism spectrum disorder), especially the ones that are higher functioning.”
Greif, a senior from Evansville, Ind., said these clinics have allowed the team to gain a better perspective about autism,
and satisfaction in knowing they can support a cause that affects many lives. She also reflected on the experience from
her personal point of view. “Putting on these clinics for the kids is especially rewarding for me because I have had the
opportunity to work closely with the kids and staff at the Scott Center through my major as an applied behavior
analysis undergrad student. She added, “It has been an exciting experience because I am able to mix two things that I
am very passionate about, while getting the chance to work with the kids again and teach them the sport that I love.”
DECEMBER 19, 2011
BBN
Dale Dettmer to deliver the Florida
Tech commencement address Dec. 17
The Charles and Ruth Clemente Center is the site of
Florida Institute of Technology’s fall commencement
ceremonies on Dec. 17 at 10 a.m.
A highlight of the event will be the commencement
speech by Chairman of the Florida Tech Board of Trustees
Dale Dettmer.
“Dale is always so giving of his time,” said Florida Tech
President Anthony Catanese. “We are looking forward to
a message from him that inspires and motivates.”
Dettmer, who has practiced law in Melbourne since
1974, is a partner in the law firm Krasny and Dettmer.
His practice is concentrated in the areas of business law,
real estate and estate planning. He is certified in taxation
by the Florida Bar Board of Legal Specialization and
Education, and is “AV” rated by Martindale Hubbell, the
highest rating for legal ability and ethics.
He received a bachelor’s degree in electrical engineering from Purdue University in 1967; a master’s degree in
electrical engineering from Florida Tech in 1971; and a
juris doctorate with honors from the University of Florida
in 1973. He is a member of the University of Florida Law
Review.
Dettmer also serves as chairman of the board of Health
First Foundation Inc. and is past chairman and a member
of the board of directors of the Community Foundation of
Brevard Inc.
He is also a member of the board of directors of
BankFirst, a community bank, and The Bankshares Inc.,
a bank–holding company, both of Winter Park, Fla. He is
past president and a member of the board of directors of
the Melbourne Kidney Center Inc.
A resident of Merritt Island, he is married to Pamela
Joan Dettmer and has three children.
At the ceremony, two bachelor’s degree graduates will
receive the Faculty Honors Award for maintaining a
perfect 4.0 grade–point average. They are Xenia Janice
Fave of Virginia Beach, Va., and Judson Benton Locke of
Gulf Shores, Ala. Both are physics majors.
About 1,345 degrees will be awarded, including
associate’s, bachelor’s, master’s and doctoral degrees.
These include students earning degrees through the
Melbourne campus in December; summer graduates;
students who completed degree requirements this fall
through the university’s Extended Studies Division, which
has 10 sites throughout the United States and a virtual
campus; and about 530 students earning degrees through
online programs.
‘Movies in the Park’ Dec. 17 in Sebastian
“The Polar Express,” rated PG, will be Brevard County
Parks and Recreation’s free “Movie in the Park” at 6 p.m.
on Saturday, Dec. 17, in Sebastian. The movie will be
shown on a 23–foot outdoor movie screen at Riverview
Park, 516 Indian River Drive. This event is for all ages.
Patrons are encouraged to bring chairs, blankets, food,
and drinks to enjoy during the movie. There will also be
concession items available for purchase. Call the Movies
in the Park Hotline at 637–5434 for updates or in the
event of bad weather. Brevard County Parks and
Recreation’s free Movies in the Park is on Facebook at
www.facebook.com/BrevardMoviesinthePark.
DECEMBER 19, 2011
Why Do Some Media Reps Lie?
“ ... In Brevard — a relatively small and unsophisticated media market — advertisers oftentimes encounter claims from media outlets that are ‘unsubstantiated’ (or,
the more technical term, ‘bulls**t’). ...”
Josh Field
Spacecoast Business July 2010 Volume 5 Number 4
President, SCB Marketing
Editor–in–Chief, Spacecoast Business and Spacecoast Living
SCB Marketing Product Circulation Numbers
HBCA Fall Parade of Homes
Spacecoast Living
Spacecoast Living Health
Spacecoast Living Dining
Palm Bay Chamber Directory
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Printed
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Staying On the Cutting Edge
Combining the Key Ingredients of Success
“ ... True humility can be surrendered to a poor self image and negative
self–talk, just as confidence and determination can give way to arrogance
and condescension. ...”
Eric Wright
Spacecoast Business December 2011 Volume 6 Number 9
Assignment Editor, Spacecoast Business
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“I WAS HAVING A STROKE and my care at Parrish Medical
Center was excellent. The nurses, technicians, and assistants
did everything they could to make my stay as pleasant as
possible. They are to be commended for their positive
attitude and quality care. I can say from experience, Parrish
Medical Center is one of the best healing facilities in the
country.” – James F.
Our PATIENT EXPERIENCES speak for themselves.
It’s why we are recognized as One of America’s Finest
Healing Environments®. See more stories of healing
experiences now at parrishmed.com/healing.
“TODAY I WAS INDEED FORTUNATE TO RECEIVE
CARE in the ER at Parrish Medical Center. I was
astonished at not only the degree of their expertise, but
also the people skills and genuine devotion demonstrated
toward me during each step of my treatment. I was left
with clear evidence that this community has a state-ofthe-art facility and class act that make it all come
together. My sincere gratefulness and thanks.” – Mary W.
“MY FAMILY AND I WOULD LIKE TO EXTEND OUR
MOST SINCERE THANKS to the staff at Parrish Medical
Center. During my recent stay I was fortunate enough to
cross paths with some of the most caring and skilled nurses,
doctors and office staff in the medical profession. I was
treated with compassion and dignity… everyone made me
and my family feel at ease. The care and treatment I received
proves that fine practice of medicine and patient care are the
foremost concern of this medical center.” – Earl S. and Family
“OVER THE PAST YEAR WE HAVE BEEN PATIENTS AT
VARIOUS TIMES and cannot say enough about the wonderful
care we have received. This has included doctors, nurses, LPNs
and auxilians. PMC is the greatest healing environment ever!”
– Hubert and Dorothy G.
“THE DIABETES PROGRAM IS EXCEPTIONAL in the care and
support that they have given me. I don’t know what I would
do without them.” – Patrick D.
See more stories of healing experiences
now at parrishmed.com/healing.
H E A L I N G E X P E R I E N C E S F O R E V E R Y O N E A L L T H E T I M E®
DECEMBER 19, 2011
BBN
Very Special Arts and Moletteire & Torpy
announce Holiday Card contest winner
Very Special Arts Florida–Brevard, in partnership
with the law firm Moletteire and Torpy, recently
announced that Hailey Muczko, a first–grade student at
Ocean Breeze Elementary School, won the firm’s 2011
Holiday Card contest.
Muczko is a student in Peggy McGuire’s Exceptional
Student Education (ESE) class at Ocean Breeze.
For winning the contest, Moletteire and Torpy made
Muczko’s drawing the face of their firm’s holiday card and
awarded her a $300 savings bond. The firm also presented a $200 savings bond to second–place winner
Jasmine Rivera of Gardendale Elementary. Third place–
winner Seth Caissie of Audubon Elementary received a
$100 savings bond.
Honorable mentions went to Jayshawn Coaston of
Fairglen Elementary, Derrick Junior of Gardendale
Elementary and Kayla Thomas.
Lori Emly, VSA Florida–Brevard district director and
director of Cogswell Street Studio, the art program of the
Brevard Achievement Center, organized the contest for
the firm. Robert Moletteire and Karla Torpy served as
sole judges.
“Thanks to Moletteire and Torpy’s continued support
of VSA Florida–Brevard, one of the county’s Exceptional
Student Education programs, we were able to again
reward an ESE student for their outstanding creativity,”
said Emly. “Although the judges felt that Hailey’s
drawing was the ‘best–of–the–best,’ every student’s
submission was a winner in their eyes.”
For more information about VSA of Florida–Brevard,
contact Emly at 537–4561 or lemly@bacbrevard.com.
Moletteire and Torpy is located at 10 Suntree Place in
Melbourne. Visit www.personaljusticeattorney.com to
learn more about the practice.
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Free ‘Family Christmas Extravaganza’
The House of Prayer will hold its 2011 “Family
Christmas Extravaganza” from 12 to 4 p.m. on Saturday,
Dec 17, at the new Max K. Rodes Park. This free family
event will feature live music, puppets, face–painting,
pony rides, bounce–houses, games, concessions, raffles
and giveaways, and performances by “Chagy the Clown.”
Max K. Rhodes Park is at 3410 Flanagan Ave., in West
Melbourne. This event is co–sponsored by Brevard
County Parks and Recreation Department. For more
information, call 952–5725.
Art Gallery of Viera to conduct workshops
The Art Gallery of Viera will teach pen–and–ink
drawing techniques during a series of workshops. The
instruction will be offered from 10 a.m. to 12 p.m. on
Thursdays, Jan. 5 to Jan. 26. Students will learn about
and experiment with line and shading techniques in pen
and ink to create the illusion of form, texture and value.
In addition, they will learn how to incorporate other
media such as colored ink pens, watercolor and colored
pencil, and work with “quick and dirty” sketching to more
finished renderings. The fee is $75 for four weeks. For
more information and to register for the workshops,
contact Susan Stone at susan@jsusancolestone.com or
call (401) 596–4266.
DECEMBER 19, 2011
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DECEMBER 19, 2011
BBN
‘Coats for Kids’ ready for distribution,
Plaza Cleaners donates its services
Brevard County Commissioner Andy Anderson
recently announced that his office has received “hundreds of coats” as part of the “Coats for Kids” drive and
that they are ready for distribution.
Coats for Kids, a countywide initiative to combat the
growing problem of children without winter coats,
collected more than 1,200 coats last year, and based on
the number of bags the commissioner’s office has
received so far this year, that number will be surpassed.
A final number will be calculated once the coats have
all been cleaned.
“We cannot believe the amount of coats we have
received,” Anderson said. “The School Board couriers
brought us six pallets of coats on a recent Friday and
schools are still calling to say that they have bags of
coats to be picked up. Brevard County residents are so
generous.”
It will take some time to get all of the coats cleaned,
he said, but the distribution started officially on Dec. 5
and will be ongoing.
Plaza Cleaners, 754 N. Apollo Blvd. in Melbourne, is
donating its services to clean the coats before distribution. For more information, call the District Five
Commission Office at 253–6611.
Twin Rivers
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Prudential Sterling recognizes producers
Barbara Wall and Nancy Taylor, broker–owners of
Prudential Sterling Properties in Indian Harbour Beach
recently recognized their company’s top producers for
November. The Top Sales associate was Buzz Mantle,
while the Top Listing associates were Donna Sullivan and
Rae McCabe.
Imperial Plaza
Chamber recognizes Animal Medical Clinic
The Melbourne Regional Chamber and its Better
Business Council recognized Animal Medical Clinic
P.A. as the December recipient of its Better Business of
the Month Award. The firm was awarded this recognition at the Chamber’s monthly Business Breakfast of
Champions event at the Crowne Plaza Oceanfront hotel
Dec. 1. The award, sponsored monthly by Chamber
Trustee Member Courtyard by Marriott/Residence Inn
Marriott, was presented to Dr. Jeffrey Godwin by
Marriott General Manager Jim Ridenour. Animal
Medical Clinic has been a Chamber member since 1986
and a Better Business Council member since 1996. The
full–service veterinary hospital has seven doctors who
have a wide range of experience. The 10,000–square–
foot facility features the latest in equipment and
technology. They are “one of only 15 percent” of the
veterinary hospitals in the U.S. that is accredited by the
American Animal Hospital Association.
Health and Wellness Expo Jan. 21
Palm Bay Hospital will host a Health and Wellness
Expo from 9 a.m. to 1 p.m. on Saturday, Jan. 21. The
hospital is at 1425 Malabar Road NE. The event will
feature the grand opening of the new Center for Joint
Replacement at Palm Bay Hospital. The Health and
Wellness Expo will include free blood–pressure checks, a
cooking demonstration, door prizes, and free food and
drinks.
DECEMBER 19, 2011
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BBN
Indialantic retailers Kempf’s Jewelers and Michael’s Men’s Store
on Fifth Avenue see renewed enthusiasm among consumers this
holiday season — jewelry, men’s apparel among top purchases
By Ken Datzman
INDIALANTIC — Shoppers are clearly demonstrating their desire to spend this holiday season.
“Black Friday” weekend sales tallied an estimated $52 billion, a record, according to the
National Retail Federation.
And many specialty retailers, who typically don’t
see holiday sales begin to ramp up until early to
mid–December, participated in the November
consumer–spending rally.
“Black Friday is usually not a big event for us,
but it was this year,” said businesswoman Gale
Kempf, who operates Kempf’s Jewelers Inc. with her
husband David, a master goldsmith, and their son
Jason.
“We have seen this year, a bit of an attitude
change with our customers — they seem be feeling
more positive than last year. We are happy about
that,” she said.
Gale Kempf said her store has added new lines of
Italian–made sterling silver just in time for the
holidays. The lines, “which are of high quality and
very affordable,” include Bernardi. These are
copyrighted designs, she said. “Silver items are some
of our best–sellers.” The store sells jewelry boxes and
many other gift items in the $100 to $200 range.
Across the street on Fifth Avenue, another
longtime family run specialty retailer, Michael’s
Men’s Store, saw a pop in sales, too.
“So far this holiday season we’ve seen an increase
in sales from last year, which is consistent with the
first 10 months of the year for our store,” said
Michael Jablaoui, who works alongside his father,
Michael Jablaoui Sr., in the family enterprise.
“What we’re seeing is encouraging,” added the
senior Jablaoui, whose traditional and contemporary
clothing store has served customers for 30 years.
The store is especially known in the region for its
range of Italian brands, including Canali and
Zanella, as well as Hickey Freeman, Nat Nast,
Robert Graham, Jack Victor, and George Roth.
The two retailers have been a cornerstone of this
business community for decades. They are not only
business neighbors, with Kempf’s at 336 Fifth Ave.
and Michael’s at 201 Fifth Ave., but the two families
also are well–acquainted.
And the second generation at both stores are
helping guide their respective ventures into the
future.
Jason Kempf was the force behind his store’s
securing a Rolex dealership years ago, which has
played an important role in the growth of Kempf’s
Jewelers. It is the only watch brand the store carries.
“We suffered along with everybody else during
the downturn but we hung in there,” said Gale
Kempf. “Our customers are loyal, even if they spent
fewer dollars on purchases with us. We kept our
momentum, and I think Rolex sales had something
to do with that.”
Jason Kempf said Rolex sales this year at his
store have been uplifting and he is looking for
stronger growth ahead as the economy slowly gains
strength and begins to turn around. “We’re well–
positioned in the market with Rolex.”
He works closely with Rolex representatives and
travels to the company’s U.S. headquarters in New
York City. Rolex plans to shrink its dealer network
in U.S. communities as it focuses on high–quality
retailers such as Kempf’s Jewelers.
Over at Michael’s, the younger Jablaoui has
brought some of his tastes in contemporary clothing
and fashion to the store long known for its traditional attire and accessories.
“My son has had a big influence on the merchandising mix we’re bringing into the store and it is
helping to attract young buyers,” said the senior
Jablaoui, a master tailor who oversees a full–service
tailoring shop on the premise.
“In business, you’ve got to have some change and
customers have really embraced Michael’s selections
in updating some of our lines.”
An example of his influence is the colorful,
patterned George Roth casual shirts, and premium
Signum jeans. George Roth is a Los Angeles based
designer and Signum is a German company.
Robert Graham is another designer whose
products are showcased at Michael’s Men’s Store.
“Thanks to Robert Graham, we’ve seen our area
advance its fashion consciousness,” said the younger
Jablaoui, a Florida Tech computer science graduate
who worked in his field for a number of years before
joining the family venture.
The store now carries “some trendy accessories,”
including a line of casual belts that appeal particularly to young buyers. The store also sells fedora
hats, by Bailey of Hollywood, which are popular
these days with young people, and cufflinks, plus
many other items that are fashionable.
“Because of this, we’ve been able to start attracting young customers who are more in touch with the
latest fashion trends,” said the junior Jablaoui.
“Flat–front slacks, button–down shirts, and trim–cut
suits are hot sellers.”
He added, “We expect sales to continue to
increase in 2012, as long as we continue to bring in
the finest quality goods with the latest trends.”
Southern Tide, a stylish shirtmaker, is yet
another new brand for Michael’s Men’s Store.
Both Kempf’s Jewelers and Michael’s Men’s Store
have been able to set themselves apart in the local
Kempf’s Jewelers and Michael’s Men’s Store have been cornerstones of the
Indialantic business community for decades. The two families are not only
business neighbors on Fifth Avenue but also longtime friends. From left: Michael
Jablaoui, Gale Kempf, Jason Kempf, and Michael Jablaoui Sr. They are at
Kempf’s Jewelers.
retail sector through their unique product mix.
Kempf’s Jewelers, for example, still custom designs and manufactures in–house many one–of–a–kind pieces it sells. In today’s world of
mass–produced jewelry, Kempf’s is an anomaly, especially among
independent stores. It takes skill and time to produce original designs.
“Sales of our original designs are up this year,” said Gale Kempf,
who does much of the design work herself and is known in the region
for her creations that feature unique gems and colors. “Designing is
what I love to do because it’s all original work.”
Both families are active in the community supporting charitable
causes.
Kempf’s Jewelers has donated a Rolex watch, valued at $6,324, for
the fourth annual “Evening of Hope” fund–raiser April 12.
To be hosted at the home of Joe Flammio, the event supports
Florida Tech’s Scott Center for Autism Treatment. Raffle tickets for the
Rolex are $25 each. They are available for purchase at both Kempf’s
Jewelry and Michael’s Men’s Store.
Kempf’s Jewelers is donating all of the proceeds from the raffle to
the Scott Center.
DECEMBER 19, 2011
BBN
Mercedes–Benz of Melbourne to expand its Certified Pre–Owned
inventory on dedicated three acres adjacent to the dealership —
purchasing pre–owned vehicle a smart way to get into a luxury car
By Ken Datzman
Businessman Shay Rowe of Mercedes–Benz,
Porsche, Audi of Melbourne is investing in an
expansion of the dealership that will position his
flagship brand to double its inventory of Certified
Pre–Owned vehicles for sale.
His company is purchasing three acres from
neighboring business Osman’s Pre–Owned
Supercenter on East Nasa Boulevard. That’s where
Mercedes–Benz will have a separate facility for its
Certified Pre–Owned operation. The business will
have a dedicated management team and salespeople, too, at the location.
“The expansion gives us the opportunity to
increase our certified inventory significantly,” said
Rowe, whose dealership is having a strong year
across all its brands and in both segments, new
vehicles as well as pre–owned.
“Right now, we carry between 50 and 60 pre–
owned Mercedes–Benz models. With the
standalone facility, we’ll probably go up to 100 pre–
owned vehicles. So the selection will be much
greater. It’s a perfect site for us to grow our pre–
owned side of the business.”
An existing building on the property that Rowe
is buying will be fully renovated and furnished.
The project will take roughly six weeks to complete, said Rowe, general manager and owner of
Mercedes–Benz, Porsche, Audi of Melbourne.
The Certified Pre–Owned program is a smart
way to get into a Mercedes–Benz, while savings
thousands of dollars in the process.
In addition, Mercedes–Benz is offering 1.9
percent financing on pre–owned vehicles as part of
its “Winter Event,” an annual sales promotion that
runs through Jan. 3.
The cars go through a rigorous Mercedes–Benz
inspection and certification process, and are sold
with a comprehensive factory–backed warranty
(for up to five years and up to 100,000 total vehicle
miles).
To become certified, they must meet strict
eligibility requirements. Basically, through the
certification process, the vehicles are brought up to
new–car standards, as far as tires, brakes, and
other critical components.
These are low–mileage certified cars for sale,
generally in the 10,000 to 15,000 range. Many of
them are Mercedes–Benz “loaner” cars. The
dealership provides customers with loaner or
courtesy cars while their vehicle is being serviced
for warranty or general maintenance.
“We have a fleet of 70 loaner cars,” Rowe said.
“The cars stay in the fleet for a year, and have
DECEMBER 19, 2011
maybe 10,000 or 12,000 miles on them, before they
are pulled out and upgraded to join the Certified
Pre–Owned program.”
Rowe said the loaner fleet isn’t his only source
of building pre–owned Mercedes–Benz inventory.
“We get trade–ins from customers and we buy cars
from the Mercedes–Benz Financial Auction.”
All of the pre–owned Mercedes–Benz vehicles at
his dealership go through the certification process,
he said. “These cars are very good value.”
The typical savings on a Certified Pre–Owned
Mercedes–Benz is roughly $10,000 versus buying a
new one. Rowe said the C–Class and E–Class
models are the top–selling Mercedes–Benz certified
vehicles at his store.
Mercedes–Benz, Porsche, Audi of Melbourne
sells between 35 and 40 Certified Pre–Owned
Mercedes a month, he said. “And we’re doing about
10 Porsches and 10 Audis a month. They have
their own certification programs as well.”
Rowe said the Audi A4 and the Porsche 911 are
the best–selling certified cars on his lot of those two
brands. He said he plans to build up pre–owned
Porsche and Audi inventory in the months ahead.
Rowe said his biggest challenge in growing the
three brands’ pre–owned selection is finding the
cars. The used–car market is currently experiencing a vehicle shortage.
“It is very hard to find high–quality used cars at
the auction these days. Everybody in this business
wants them. The bidding is crazy. Locating the
right used cars for our dealership is the most
difficult part of the job right now. We only sell the
best cars.”
Still, Rowe said he has ambitious goals to
increase sales of pre–owned vehicles at his
dealership in the coming year.
Mercedes–Benz, Porsche, Audi of Melbourne
will sell between 650 and 700 pre–owned vehicles
this year, he said. “We are looking to double that
volume in 2012. “That’s the goal.”
Rowe is winding down a year of growth at his
dealership. His three brands have consistently
posted sales increases throughout 2011.
“It’s been a really strong year. We’re fortunate.
We have three great franchises. And they are
coming out with new products all the time.”
Audi just reported the best U.S. November
new–car sales in its history, and the 11th record
month of 2011. November sales were up 3.6
percent over the previous record set a year earlier.
Year–to–date sales ended the month up 15.2
percent over 2010.
Sales of the new Audi A6, one of the brand’s
most technologically advanced models, surged 70
percent in November. Also up significantly for the
Shay Rowe, owner of Mercedes–Benz, Porsche, Audi of Melbourne, plans to
expand his inventory of Certified Pre–Owned Mercedes–Benz vehicles on a
three–acre lot next to his dealership on East Nasa Boulevard. The pre–owned
operation will have a separate facility, management, and sales team. His
dealership is having a solid year with all three brands faring well.
month were sales of the Audi A8, the brand’s flagship sedan. A8 sales
increased 38 percent over the same period last year.
Audi Certified Pre–Owned sales marked the best November on
record in the U.S. and the ninth consecutive month of gains.
Porsche is having a like year. “Right now,” said Rowe, “demand for
Porsches is outpacing supply.”
Porsche dealers are waiting for the first new 911 models to arrive
in the U.S. The completely redesigned seventh–generation sports–car
icon is scheduled to hit dealer showrooms in February.
For an unprecedented seven straight years, J.D. Power and
Associates has ranked Porsche the highest overall brand in its highly
regarded “Automotive Performance, Execution and Layout Study.”
Now in its 16th year, the study is significant as it measures the
passion owners have for their cars, including their delight with the
design, content, layout, and overall performance.
Also noteworthy, the Cayenne SUV took first place in the segment,
while the Porsche 911 Carrera gained the most points in its class.
This ranking is calculated from 10 different categories, including
driving dynamics and design.
BBN
Health First’s ‘ER Wait Times’ service
expands to Smart phones and texting
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12/12/11
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ROCKLEDGE — Brevard County’s exclusive online
“ER Wait Times” service has now expanded to Smart
phones and texting on the go.
For the first time, anyone can send a text message and
instantly receive up–to–date wait times at all of Health
First’s emergency rooms (ERs). In addition, if you have a
GPS–enabled Smart phone, you can instantly get plotted
map routes from where you are to all Health First ERs.
During an emergency, one of the most precious things
you can’t afford to waste is time. When you or a loved one
needs emergency care, you want to know how quickly
that help will be available. If you’re on the road, you need
to know the quickest route to the ER, and how long you
will have to wait before the injuries or illness is assessed.
Now, you can access life–saving information wherever
you are, whenever you need it. Simply text the word
“BrevardERs” to 41411, and you will receive the current,
real–time wait times as well as customized directions
based on your location.
The new texting option is part of Health First’s
recently launched www.BrevardERs.org service.
Health First introduced its new real–time instantaneous ER Wait Times for all four of its hospitals this past
August. The new service has made it easier for residents
to know what to expect if they need to visit one of Health
First’s ERs at Cape Canaveral Hospital in Cocoa Beach,
Holmes Regional Medical Center in Melbourne, Palm
Bay Hospital or Viera Hospital.
“This expansion of the www.BrevardERs.org service
now allows our patients to access our ER Wait Times
from anywhere,” said Health First spokesman Elliot
Cohen. “But what is more important, this new enhancement provides instant directions to the emergency room
from wherever they are. At a time when every second
counts, having that information on the go could be life–
saving, and Health First is the only place you can get it.”
The ER Wait Times are updated around the clock and
show the current time it will take to be seen by a
qualified health–care ER triage professional. But the
reality is that you may be seen even faster than the
posted time, depending on the type of emergency, he said.
More serious cases are treated in an ER faster than
less life–threatening cases based on a professional’s
assessment during ER triage.
Another advantage of the new website is that you can
make a more informed decision concerning whether an
ER is the best place to take your loved one, he said. Some
less–serious, non–life–threatening injuries or illnesses
can be treated at a walk–in clinic instead of an ER.
Health First’s QuickCare Clinic, as well as the Health
First Physicians Cocoa Beach Walk–in Clinic, can treat
many less–serious injuries that don’t require the type of
emergency care provided in an ER.
Dr. Gelman to make presentation
Dr. Clifford Gelman will make a presentation
discussing the various thyroid disorders and treatments
at 3 p.m. on Friday, Dec. 16, at Courtenay Springs
Village, 1200 S. Courtenay Parkway, in Merritt Island.
This presentation is open to the community. For more
information, call Kay Keyser at 452–1233.
DECEMBER 19, 2011
BBN
MIMA Dermatology’s Indialantic office at
Seaside Centre experiences solid growth
Since opening its second location at Seaside Centre in
Indialantic at 1220 Highway AIA last year, MIMA
Dermatology has seen consistent growth in the number of
patients seeking medical and cosmetic dermatology
services.
Jennifer Davis, physician assistant with MIMA
Dermatology, under the supervision of board–certified
dermatologist Dr. Anita Saluja, will move her practice
from MIMA’s Viera location to the Seaside Centre location
to expand patient services.
“The demand for dermatological services continues to
expand in Brevard as skin cancer continues to rise,
particularly with residents in beachside communities,”
says Dr. Saluja.
“Residents of coastal communities are also proactive
about treating their skin with modern anti–aging therapies and with Jennifer Davis’ move to Indialantic, we can
better meet demand.”
Davis, a graduate of the master’s in physician assistant
studies at the University of Florida, has worked with
MIMA Dermatology since 2009.
“Jennifer is very knowledgeable and well–known for
her friendly disposition. She is a great asset to my practice
and patient care,” says Dr. Saluja.
Davis will see patients for medical, cosmetic and
surgical dermatology services.
“I am excited to be a part of Dr. Saluja’s team at the
Indialantic office,” she said. “Living beachside myself, I
understand the importance of a good skin care. I strive for
100 percent patient satisfaction. I look forward to seeing
our existing and new patients and helping them with their
dermatologic needs.”
This year has been strong for MIMA Dermatology.
Dr. Saluja celebrated her 10th anniversary with MIMA
Nov. 1. Allergan named her dermatology office one of the
top 2 percent of Botox/Juvederm practices in the country.
She is also a Gold Level Sculptra Aesthetic Partner for
being the top injector in Brevard, and holds a Strategic
Partner designation from Skinmedica. Dr. Saluja is also
Brevard’s “exclusive” Co2 Fraxel Laser provider.
For more information about cosmetic dermatology
services, call Dr. Saluja at 757–5141 or visit
www.mimadermatology.com.
Florida Bar accepting judicial nominations
JOIN THE FIGHT
TO END
HUNGER
IN OUR COMMUNITY
United Way
pick up BBN NEARLY 500 BUSINESSES
IN BREVARD HAVE ALREADY JOINED
12/12/11 THE FIGHT TO END HUNGER.
page 2By supporting United Way of Brevard youʼll not only
be supporting more than 60 local health and human
service programs, youʼll help more than 285,000
individuals and families right here in our community.
Please Give to United Way of Brevard
To start your own workplace campaign,
call Martha Brown at 321.631.2740
or visit www.uwbrevard.org/getinvolved.html
Or, donate by check by filling out and
mailing in the coupon below.
YES, I would like to make a corporate gift!
Enclosed is my donation for: $ ________________________________________
Name: _____________________________________________________
Address: ___________________ City: ___________State: ____ Zip: _________
Phone #: __________________ Email: ______________________________
Mail this Coupon and your check to:
United Way of Brevard County • 937 Dixon Blvd., Cocoa, FL 32922
United Way of Brevard (Registration #CH14) provided no goods or services, in whole or part, for this contribution. No professional
solicitors were hired to raise these funds. A copy of the official registration and financial information may be obtained from the
Division of Consumer Services by calling toll free in Florida 1-800-435-7352 or by visiting www.800helpfla.com. Registration does
not imply endorsement, approval, or recommendation by the state.
Woodlake
National
Realty
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BBN
12-21-09
12/05/11
page18
9
page
The 2012 Florida Bar Judicial Nominating Commission
is accepting nominations. The Florida Bar has the
opportunity to nominate three lawyers for each Judicial
Nominating Commission to the governor for his appointment. Each appointee will serve a four–year term,
commencing July 1, 2012. Applicants must be engaged in
the practice of law and a resident of the territorial jurisdiction served by the commission to which the member is
applying. Applications must be received by mail or fax
(850) 561–9405, by 5:30 p.m., on Wednesday, Feb. 22.
Resumes will not be accepted in lieu of an application.
Persons interested in applying for any of these vacancies
may download the Judicial Nominating Commission
application at www.floridabar.org, or call (850) 561–5757.
Mail the application to: Executive Director, The Florida
Bar, 651 E. Jefferson St., Tallahassee, Fla., 32399–2300.
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DECEMBER 19, 2011
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The Melting Pot awarded Melbourne Regional
Chamber’s ‘Best Martini on the Melbourne Coast’
The Melbourne Regional Chamber’s annual “Martinis and Mistletoe” event, held
Dec. 2 and presented by PNC Bank, was the setting for the “Best Martini on the
Melbourne Coast” competition.
Each year this holiday event features restaurants and bars engaged in a competition
to see who can create the most exotic looking and best–tasting martini.
Once guests had sampled all of the creative variations of the traditional martini
recipe from the 12 contestants, the ballots were cast and “Florida Today” revealed that
The Melting Pot’s “Love Martini” was the hands–down favorite.
More than 250 attendees were also treated to a holiday buffet, a dessert bar sponsored by Fox Janitorial, coffees by Sunshine Coffee Service, and were presented with
their own Twin Rivers Insurance souvenir specialty martini glass, etched with the
Martinis and Mistletoe logo.
In addition to the martini competition, contenders put their creative talents into
decorating their individual serving stations to vie for the “Best Decorated” award.
Set against a background of hot pink, the Hilton Melbourne Oceanfront’s Atlantic
Blue Beach Bar’s iridescent white tree and sparkling décor created a holiday winter
wonderland that took the prize.
Event sponsors included PNC Bank, Twin Rivers Insurance, Artemis IT, Berman
Hopkins Wright & LaHam LLP, the Melbourne Regional Chamber Ambassadors,
CC Video Productions, Craig Technologies, Crowne Plaza Melbourne Oceanfront, and
Courtyard by Marriott.
The list continues with the Diaz Center for Plastic Surgery, “Florida Today,” Fox
Janitorial, GB Shelter Mortgage, Guaranty Bank, Melbourne International Airport,
Residence Inn Melbourne, Sorensen Office Solutions, Sunshine Coffee Service, The UPS
Store–West Melbourne, Visual Dynamics, WCN Interactive Inc., Wells Fargo, Whittaker
Cooper Financial Group and Wesche Jewelers.
Port Authority receives 20th Financial Reporting Excellence Award
For the 20th consecutive year, the Canaveral Port Authority has been recognized
with the Certificate of Achievement for Excellence in Financial Reporting for its
comprehensive annual financial report (CAFR). The award from the Government
Finance Officers Association of the United States and Canada is the highest recognition
for governmental accounting and financial reporting. “We have set high standards for
ourselves to operate Port Canaveral with efficiency and accountability,” said Commissioner Tom Weinberg, secretary–treasurer of the Canaveral Port Authority. “To receive
this honor 20 consecutive times lauding our commitment to excellence is an achievement
we highly value.” “This recognition is validation of our historical adherence to full
disclosure reporting,” added Joe Matheny, chairman of the Canaveral Port Authority.
“These sound business principles have allowed the Canaveral Port Authority to operate
without collecting taxes since 1986, while serving as one of Central Florida’s most
important economic engines.” Port Canaveral currently has $100 million in construction
projects in progress or initiating, including construction of a new cruise terminal; cargo
terminal, fire station and Welcome Center.
Jay Rudy
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Cindy Kilgallon earns Certified Property Manager designation
Cindy Kilgallon, asset manager and director of property management at JM Real
Estate Inc. in Melbourne, has earned the Certified Property Manager designation from
the Institute of Real Estate Management, an affiliate of the National Association of
Realtors. The designation is awarded to real– estate managers who have met the
institute’s requirements in the areas of professional education, examination and
experience. CPM members must also abide by a code of professional ethics that is
enforced by the institute. “I am very proud of Cindy for obtaining this very difficult and
prestigious designation,” said Jewel McDonald, president and broker of JM Real Estate.
“It’s a feather in her cap and adds to the expertise of JM’s staff.” Kilgallon has worked for
JM Real Estate for the last 12 years. She has grown with the company over these past
several years and currently runs the property management division, overseeing 37
commercial properties totaling roughly 2.2 million square feet. Kilgallon has a bachelor’s
degree in business administration from Keiser University. JM Real Estate is a commercial property management, leasing, and sales company providing third–party services
with a portfolio of more than 50 properties all located on the Space Coast.
DECEMBER 19, 2011
BBN
Rotary Clubs host essay and poster contests
for students in North Brevard on peace topic
In recognition of the recent United Nations International Peace Day, the Titusville
Rotary Club and the Sunrise Rotary Club held an essay contest and a poster contest
focusing on creating peace within our communities.
Eighth–grade students in North Brevard County from Port St. John north to the
Volusia County line entered essays with the theme of “How to Make a Wave for Peace.”
Chelsey Sazbo (Sculptor Charter School) won first place, a $250 savings bond; Katrina
Quinn (Sculptor Charter School) won second place, a $150 savings bond; and Nicole
Reynolds (Space Coast Junior–Senior High) was third. She received a $75 savings bond.
The poster contest was open to fourth–grade classrooms in the same geographical
area. The poster project focused on the same theme.
The fourth–grade class at St. Teresa Catholic School won first place, and received
$100 for art supplies for the class and a pizza party for the classroom.
Sculptor Charter School’s fourth–grade class won second place and received a prize of
$75, while South Lake Elementary fourth–grade class was third and earned $50 toward
art supplies.
Alpha Delta Kappa, the local chapter of Fidelis Lambda, the international honorary
teachers society, judged both the essay and art contests.
The awards were recently presented by Dr. Ron Bobay (north area Brevard Schools
superintendent) and a representative of the Fidelis Lambda at Christmas on the Green
at La Cita Country Club in Titusville.
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BCC fall commencement ceremonies Dec. 15
Brevard Community College will host its fall commencement ceremonies on Thursday, Dec. 15, at The Maxwell C. King Center for the Performing Arts on the Melbourne
campus. Cocoa and Titusville campus students will participate in commencement at 1
p.m. Melbourne and Palm Bay campus students will graduate at 4 p.m. Receptions for
graduates and their families will be held in the gymnasium following both ceremonies.
More than 1,400 graduation applications have been processed by the BCC Registrar’s
Office from students finalizing their degree requirements during both the summer and
fall terms. “Commencement is a milestone, an achievement of which the graduates and
their loved ones should be proud,” said BCC’s Dr. Jim Richey, interim president. “We join
them in this special celebration and wish them the best that life has to offer as they
pursue their dreams.” For more information about the commencement ceremonies,
contact Suzanne Sparling at 433–7022.
FULL COLOR
Parks and Recreation offers winter–break day camps
Brevard County Parks and Recreation will offer winter–break day camps at two
locations in North Brevard, seven sites in Central Brevard, and five locations in South
Brevard. The day camps in North Brevard are for children in first through eighth grades,
and the day camps in Central and South Brevard are for children in kindergarten
through sixth grade, as well as a camp for persons with disabilities. The camps are
offered Monday through Friday, from 9 a.m. to 4 p.m. from Dec. 21 through Jan. 6, with
the exception of the holidays on Dec. 23, Dec. 26 and Jan. 2. The cost is $60 per week or
$20 per day, with before– and after–care available for an additional fee. Registration is
recommended, and a minimum enrollment is required to have the program at each
location. North Brevard locations include Port St. John Community Center in Port St.
John, and Sandrift Community Center in Titusville. Central Brevard locations are Travis
Park Community Center, Cocoa; Joe Lee Smith Community Center, Cocoa; Cocoa West
Community Center, Cocoa; McLarty Park Community Center, Rockledge; Kiwanis Island
Park Community Center, Merritt Island; and Woody Simpson Park Community Center,
Merritt Island. South Brevard locations include Viera Regional Community Center,
Viera; Max K. Rodes Park Community Center, West Melbourne; Ted Whitlock Community Center, Palm Bay; South Beach Community Center, Melbourne Beach; and South
Mainland Community Center, Micco. Camp Kaleidoscope, for middle– and high–school
students in Exceptional Education programs, will be held at the Lower Level Teen
Center in Cocoa. For more information on North Brevard camps, call Jann Faiga
(Sandrift) at 264–5037, or Dan Cook (Port St. John) at 633–1904, or visit
www.brevardparks.com/north. For information on Central Brevard camps, call 633–1874
or visit www.brevardparks.com/central. For information on South Brevard camps, visit
www.brevardparks.com/south or call 255–4400.
DECEMBER 19, 2011
BBN
Merritt Island Parade winners announced,
best overall goes to Gardendale Magnet
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The Central Brevard Area of Brevard County Parks and Recreation, organizer of the
Merritt Island holiday parade, has announced the winners in civic, school, commercial and
marching–band categories.
In the parade, held Dec. 3, judges’ choice as best overall was Gardendale Elementary
Magnet School GEMS Showstoppers.
The winning marching bands were Merritt Island High School (first place) and
Jefferson Middle School Band (second place).
In the youth–civic category, first place went to Girl Scouts of Citrus Council, second
place was Cub Scout Pack 343, and third place was Cub Scout Pack 701.
In the adult–civic category, first–place winner was the Elks Lodge 2650, second place
was Space Coast Seafarers Ministry, and third place was Merritt Island Masonic Lodge
353.
In the school category, first place went to the Merritt Island High School and Cocoa
High School Robotics Teams, second place went to MILA Elementary, and third place to
Merritt Island High School state champion volleyball team.
In the adult–youth category, the first–place winner was Unity Church of Merritt
Island, second place was Merritt Island Church “MiChurch,” and third place was Grace
Lutheran Preschool.
In the commercial category, the first–place winner was Dr. Fair’s office, the second–
place winner was KSC Federal Credit Union, and the third–place winner was Barking
Gecko Grill.
Made possible by Harris Corporation Community Foundation of Brevard
‘Christmas Musical Theater’ set for Cocoa
(321) 723-8698
www.henegar.org
Downtown Melbourne Theatre District
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First Baptist Church of Cocoa will present a “Christmas Musical Theater” at 6 p.m. on
Dec. 17 and 18. The featured guest artist will be Eirinn Abu, a soprano saxophonist. The
program will be in the Christian Activities Center, 215 Oak St., in the Arnold Fellowship
Hall. Dessert and beverages will be served during a mid–program break. First Baptist
Church is at 750 Brevard Ave., in Historic Cocoa Village. For more information or to order
your free concert tickets, call 636–2868, or visit www.CocoaBaptist.org.
‘Concert of Piano Masterworks’ set for Florida Tech
The Florida Institute of Technology Humanities and Communication Performing Arts
Series, sponsored by the Phi Kappa Phi Honor Society student chapter, will present “La
Virtuosité est une Esthétique (Virtuosity is an Aesthetic): A Concert of Piano Masterworks
by Ravel, Liszt and Dubois” on Jan. 19. The concert, to be performed by prize–winning
pianist Claude Bessmann, will be held on campus in the Gleason Performing Arts Center
at 7 p.m. A master class will follow on Jan. 20. Bessmann is a professor of piano at the
Paris National School of Music and the National Conservatoire of Music and Dance in
Paris, France. Celebrated for her unique and exquisite interpretations of Maurice Ravel’s
complete piano works, Bessmann has performed for audiences across Europe, Latin
America and the Middle East. This will be her American concert premiere. The event is
free to Florida Tech students and subscribers to the Performing Arts Series. Admission
for faculty, staff and the community is $15. For more details, call 674–8082 or visit
http://cpla.FIT.edu/hu–com.
Gift
Continued from page 1
private. “It should be just between the two of you, not something other people are having
to witness,” she said.
As for what to give, there are a few rules you should follow.
Don’t give cash, liquor or something too personal, such as perfume, clothing or jewelry,
Frietchen said.
Don’t go overboard. Limit your spending to around $20 or $25.
Steer clear of humorous gifts, which can backfire. It’s better to be boring than to buy
something that is interpreted as risque or offensive, she said.
And don’t get anything too offbeat, or you risk buying something your boss can’t use.
“There’s nothing wrong with coffee or cookies. But as far as a ‘Mustards of the World’
sampler, maybe not,” Frietchen said.
Gift cards are nice because they can be re–gifted easily, she said.
“If it’s not to the boss’ taste, he can pass it along.”
DECEMBER 19, 2011
BBN
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Eau Gallie Florist
SPECIAL FOCUS
Continued from page 1
and design services for public and private events, as
well as for individual homes, all generating revenue.
The retail shop at 1490 Highland Ave. is filled
with holiday gifts, Christmas trees, and other
merchandise.
“It’s a pretty environment,” said Link Johnsten,
whose professional design work has taken him to the
White House and other leading venues around the
nation.
“I am very pleased with the look and the store’s
merchandise mix. There are high–end products and
low–priced items as well, $5 and under. These
include attractive single ornaments and small bells.
We have every price point covered. On the other end
of the spectrum, we sell $200, $300 and $400 crystal
trees, figurines, nativity scenes — the whole gamut,”
he added.
The shop has a selection of elegant designer
pieces, too, and “whimsical novelty” items with a
traditional Christmas theme.
The veteran floral designer is known throughout
the region and beyond for his skill and talent in
creating showcases, using floral arrangements and
imagination that make facilities, homes, restaurants, private clubs, and wedding venues sparkle.
Link Johnsten said giftware sales, which includes
home decor and costume jewelry, lead the way for
his business during the Christmas season. Individual flowers, centerpieces, and fresh–flower
arrangements comprise the second largest volume
for his store at this time of year.
On the floral side of the operation, Eau Gallie
Florist markets a full line of holiday arrangements
with flowers, pine cones, and other trimmings.
The items are available for purchase on the
store’s website at www.EauGallieFlorist.com.
The basket arrangements include, as they are
named: “Deck the Halls,” “Christmas Wishes,”
“Family Celebration,” “Holiday Splendor,” “Let it
Snow,” “Royal Christmas,” and, of course, various
poinsettias, the traditional Christmas plant.
Link Johnsten says his store’s biggest sellers are
“centerpieces with candles and pine cones and red
carnations and bows. The poinsettia is a top seller,
too. We have beautiful poinsettias in the greenhouse, of all sizes.”
He added, “Because of our volume, we have a
good selection of products year–round. The cooler is
full of tulips, roses, lilies, tropical flowers, and all
kinds of imports — things that are unique and
different. We receive shipments from Holland every
week. We have daily delivery of fresh products from
around the country.”
Flowers have always been a top gift choice for
any occasion, but Christmas is when many retail
florists see their biggest sales volume of the year.
For example, about 70 to 80 million poinsettias
are sold at Christmas across the nation, with red
being the most popular color.
“We will sell, easily, a couple hundred poinsettias
this season,” Link Johnsten said.
DECEMBER 19, 2011
Link Johnsten’s Eau Gallie Florist retail shop on Highland Avenue sells Christmas
gifts in a wide range of price points. The store is known for its selection of
interesting gifts, the type of merchandise that helps set off independent
businessowners in the market.
In general, Christmas is the No. 1 floral–buying holiday. Thirty–
percent of adults purchase flowers or plants as gifts for the season.
Mother’s Day is second at 24 percent, followed by Valentine’s Day at
20 percent, according to the Society of American Florists. But each
individual market is different, especially in Florida.
Nationally, the most popular fresh flowers purchased for Christmas
are mixed flowers, roses, miscellaneous single flowers, and carnations.
“The nice thing about December is it lasts all month,” he said. “The
month really starts for us the day after Thanksgiving.”
Working in the florist industry has been a lifelong career for the
Johnstens. Link Johnsten started working for Eau Gallie Florist as a
teenager under the previous owner of the business.
After several years with Eau Gallie Florist, he joined the special–
events department of Walt Disney World in Orlando
in 1970, which at the time was an upstart business.
He worked on parade floats, stage décor, and other
design projects.
Link Johnsten was involved with Disney’s grand–
opening celebration in Orlando on Oct. 1, 1971. “It
was a big undertaking. I was there prior to the
Disney opening and the department I was with did
all the opening celebrations.”
He was employed by Disney for five years before
he and his wife, Alexis, a Melbourne native,
purchased Eau Gallie Florist, in 1976. They met,
naturally, in a local florist shop in 1973.
Link Johnsten worked for Eau Gallie Florist and
Alexis Parry worked for a competitor while in high
school. Link Johnsten said he has worked on
Highland Avenue since age 15. “Alexis has her roots
on Highland Avenue, too.” Her grandmother lived on
Highland Avenue, he said.
The Johnstens are very involved in the local
community, donating to and supporting charitable
organizations. They serve on various committees
and boards.
“We are very supportive of the community,” said
Link Johnsten. “Of course, being involved helps with
networking, which is good for business. But that is
not the sole reason we do it.”
He said his business has a vested interest in
downtown Eau Gallie’s thriving. “It’s our future and
other businessowners’ future.”
In the early 1980s and 1990s, Link Johnsten was
part of a team that worked on Christmas design
projects at the White House, under two different
administrations. He also was involved in design
arrangements for a state dinner.
But he says his shining moment and most
memorable experience in the industry came in
Pasadena, Calif., where Link Johnsten worked on
floats for the Rose Bowl Parade.
“When I think about all the fabulous opportunities I’ve had and the people I have designed with, the
master designers in our industry, my fondest
experience was the Rose Bowl Parade.”
“I learned more through that experience than any
other. It is so artistic, so interesting to see what’s
used and how it is used, the applications. You learn
about the lasting quality of the product because it’s
all fresh, nothing is preserved, dyed, or dried. It’s an
important teacher to people who are doing fresh
product all the time,” he added.
For years, Link Johnsten participated as a
designer for Hollywood’s Academy Awards. “This
past year was the first time in 15 years I did not take
part in the Academy Awards” design arrangements.
As the year winds down, he said he is looking for
his business to finish strong and for the momentum
to carry over into 2012.
“We usually book weddings six to nine months in
advance. And we already have bookings for weddings next summer and fall. That is an optimistic
sign for our business.”
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Bustling time of season for designer Johnsten`s Eau Gallie Florist

Transcription

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