August 01, 2011 - Brevard Business News

Transcription

BBN
Vol. 29 No. 31
Brevard
Business
August 1, 2011
News
A Weekly Space Coast Business Magazine
Hoyman Dobson forms
GCAT, also launches a
trust services program
By Ken Datzman
While the zigzagging economy tries to
gain traction and direction, some businesses in the region are busily working to
better position their organizations in
strategic areas of operation.
They are hoping to reach new heights as
they look to the future and one day see the
long–lingering dark economic clouds finally
dissipate.
Forward–thinking companies are
making internal investments today toward
that goal. At some point in the recovery,
the economy will begin trending upward
and likely boost business confidence at the
same time.
“There are a lot of challenges facing
businesses today, but we feel it is the right
time to entrench ourselves and position the
firm for future growth, and at the same
time help the community in any way we
can,” said certified public accountant
Deborah Goode, a director at Hoyman
Dobson in Melbourne, a CPA firm that has
worked with businessowners in the region
for decades.
“Our focus is on improvement and
excellence in everything we do.”
Many accounting firms across the
nation are feeling the effects of the
economy and as a result are cutting
expenses and streamlining operations.
Hoyman Dobson sees new business as the
lifeblood of the firm and is ramping up its
efforts to be more valuable and attractive
to clients.
A new survey found that 36 percent of
business clients will consider switching
CPA firms in the next year. The study
demonstrates how competitive the industry
has become.
Goode said Hoyman Dobson is concentrating on three key areas of the company:
the firm’s team members, who actively
pursue professional certifications and
continuing education in their field; client
service, where efforts include a
benchmarking satisfaction survey soon to
be sent to customers; and marketing and
communications, where a host of initiatives
have been started since the firm invested
in a full–time marketing professional.
Please see Hoyman Dobson, page 19
BBN photo — Adrienne B. Roth
Hoyman Dobson has added a number of components to the CPA firm, including a new ‘Trust
Advantage’ in–house service for clients and a Government Contracting Advisory Team. The firm has
niches in government contracting, manufacturing, construction, and health care. From left, team
members are: Deborah Goode, director; Aliona Groh, marketing coordinator; and Charles ‘Chas’
Hoyman, managing director.
Working in business with spouse must begin with strong foundations
About a third of all family businesses in
the United States are husband–and–wife
teams.
However, to have a successful business
and marriage there are definite rules to
follow.
l Don’t start a business in the first place
unless the relationship is strong. Starting a
business will add a lot of additional stress.
l Write down and discuss what you
hope to accomplish and see if your goals
mesh.
l Don’t have one spouse work for
another as an employee. Instead, have an
equal partnership with each spouse taking
on the role that he or she fills best.
Like any partnership, you should have a
written partnership agreement prepared
by an attorney that states the percent of
ownership of each, and the duties, responsibilities and authority of each.
The partnership agreement should have
an exit clause in case one spouse decides to
leave the business. It’s much easier to
reach a partnership agreement upfront
when both parties are enthusiastic.
If one spouse contributes more startup
capital and expertise that creates a greater
share of the business’ profits, the agreement can give that spouse a larger percent
ownership.
The agreement should assign the
minority partner definite duties, responsibilities, and authority so that they function
as a partner and not as an employee.
PRESORTED
STANDARD
US POSTAGE
PAID
BREVARD BUSINESS
NEWS, INC.
By Ralph Coker
Scripps Howard Service
You may want to talk to a marriage
counselor about how the business will
affect your relationship. It’s easier to
resolve problems if you anticipate them in
advance.
Please see Spouse, page 16
BBN
SPACE COAST BUSINESS
NASCAR great Geoff Bodine, A.J. Hiers
team to open Honda Powersports store
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NASCAR great and Olympic bobsled–builder Geoff
Bodine is teaming up with longtime friend and area
businessman A.J. Hiers to open a Honda Powersports
retail dealership in Melbourne.
It will be a Level–5 store, a new level of Honda
Powersports retailer.
During his career, Bodine won more than 600
professional car races and then helped the U.S. Bobsledding team capture a Gold Medal at the 2010 Winter
Olympics. One of Bodine’s companies designs and builds
bobsleds.
The new dealership is called Geoff Bodine’s Honda of
Melbourne. The 13,900–square–foot store is scheduled to
open in early August in a building once occupied by
Biggins Furniture on Apollo Boulevard.
“Throughout my career, I have learned the key to
success is to surround myself with quality products and
quality people,” said Hiers, who operates the Boniface–
Hiers Automotive Group in Brevard County.
“We’re excited about the opportunity to create a few
jobs in Melbourne and hopefully compete with the bigger
dealers on a national level.”
Hiers recently became the sole owner of the Boniface–
Hiers Automotive Group. He bought out his longtime
partner Bernie Boniface. Hiers has been in the automobile dealership business in the county for more than two
decades.
Geoff Bodine’s Honda of Melbourne will sell Honda
motorcycles, all–terrain vehicles, side–by–sides, and
personal watercraft.
As a Level–5 dealer, the store will also have the ability
to carry a broad range of other Honda products and
accessories, including lawn mowers, generators and even
outboard motors.
The dealership features a state–of–the–art service and
parts center.
“Geoff never does anything halfway,” said Hiers. “We
said if we were going to do this, we’re going to do it right.
We want to be the biggest and we want to be the best.”
In addition to this latest venture, Bodine recently
teamed up with Tommy Baldwin Racing and will drive
the No. 35 car in several races this year, starting with the
Coke Zero 400 at Daytona.
Volunteers needed for Coastal Cleanup
The City of Palm Bay is in need of volunteers to
participate in the Sept. 17 Coastal Cleanup sponsored by
Keep Brevard Beautiful and the Ocean Conservancy.
Thousands of volunteers worldwide are expected to head
to riverbanks, shorelines, beaches and reefs during the
Ocean Conservancy’s International Coastal Cleanup to
remove debris that can harm wildlife and choke waterways with pollution. In Palm Bay, the focus will be on the
shorelines of the Indian River Lagoon and Turkey Creek.
Individuals, groups and organizations are encouraged to
participate. Boats, kayaks, and canoes are needed for
areas that are not accessible by foot. For more information contact Kaylene Wheeler, coordinator, at
wheelk@pbfl.org or call 953–8996 to register for the event.
Registration is encouraged in order to ensure enough
supplies and refreshments for all participants, she said.
AUGUST 1, 2011
BBN
New Palm Bay conference center to focus
on families, learning, and community
The Knowledge Exchange has announced the construction of its first Conference and Resource Center on
Babcock Street in Palm Bay.
Focused on providing the community with a family
friendly learning and resource center, the building will
feature high–tech meeting rooms equipped with digital
Whiteboards, Wi–fi, and video–monitoring.
There will also be an educational–curriculum store, a
café, and a spacious outdoor porch. The Knowledge
Exchange is “designed to provide a dynamic and safe
environment that connects people who love to teach with
people who love to learn.”
The Knowledge Exchange provides the opportunity for
instructors to determine their subject, set their own
schedules, and set their own rates.
Instructors will be able to utilize the online registration system to reserve rooms by the hour, register
students, and charge for their services.
Families are provided “unprecedented access to a wide
variety of subjects from supplemental education to arts to
community involvement.”
The Knowledge Exchange actively seeks out instructors across a wide variety of subjects to provide sessions in
the 8,000–square–foot Conference and Resource center.
As part of an ongoing commitment to support home–
school families, The Knowledge Exchange will offer
courses and workshops for parents throughout the year.
Topics will include everything from teaching techniques
and choosing quality curriculum to complying with home–
school laws and maintaining portfolios.
In addition to supplying rooms and curriculum, The
Knowledge Exchange will shine the spotlight on local
artisans in “The Artist’s Corner.”
Celebrating the rich creativity in Brevard County, The
Artist Corner is a special area of the facility where
painters, photographers, sculptors, authors, potters, and
musicians can interact with the community while
inspiring the next generation.
The Knowledge Exchange Inc. is a family owned and
operated business. It is teaming with West Melbourne–
based CIA Developers Inc. on the project.
Visit www.theknowledgeexchange.com for more
information.
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Scott Center to host open house Aug. 20
Florida Tech’s Scott Center for Autism Treatment will
host an open house from 10 a.m. to 12 p.m. on Saturday,
Aug. 20. Staff will provide information about the services
of the center and serve refreshments. For the children,
there will be a bounce–house and members of Very
Special Arts Brevard will help direct art projects. The
VSA is the local affiliate of an international organization
that creates learning opportunities through the arts for
people with disabilities. Separately, the Scott Center will
present a Behavior Basics Boot Camp titled “Making
Your Classroom More Manageable.” The program is for
teachers and will be conducted from 9 a.m. to 3 p.m. on
July 29, and will include lunch. An additional session,
from 3 to 5 p.m., is for hands–on classroom planning. The
fee is $50. For more information, contact the center at
674–8106.
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EDITORIAL
Scientists devise way to sort brain cells for potential transplants
By John Pastor
University of Florida scientists have discovered a way
to separate the neural wheat from the chaff during the
process of generating brain cells for potential patient
therapies. The technique, recently detailed in the online
journal PLoS ONE, could be applied to long–awaited stem
cell treatments for Parkinson’s disease, spinal cord
injuries and other brain disorders. It would allow doctors
to deliver neurons to patients, without including vast
amounts of other types of unnecessary brain cells.
“We need to be able to deliver precise doses of our
therapeutic drug, which in this case is neurons that are
needed to restore function lost as a result of disease or
injury,” said Brent Reynolds, a professor of neurosurgery
with UF’s Evelyn F. and William L. McKnight Brain
Institute. “Prior to the development of our technology, it
was not possible to deliver highly pure populations of
neurons, or to control the number of neurons that were
delivered.”
BBN
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For more than a decade, scientists and policymakers
have pursued the idea of using stem cells to restore
vitality in patients with brain diseases or injuries. The
therapeutic stem cells can come from a variety of sources,
including controversial embryonic and fetal tissue or, in
this application, noncontroversial adult brain tissue.
Youthful or immature cells, neural stem cells have the
ability to survive and integrate into the nervous system,
but they haven’t fully settled on their roles yet. Most of
them will become glial cells, not the more highly valued
neurons.
Experimenting with neural stem cells from rodents,
UF researchers and colleagues from the Queensland
Brain Institute in Australia were able to generate hearty,
immature cells fully committed to becoming neurons. The
accomplishment suggests it will be possible to provide
unlimited quantities of neurons from a safe, renewable
source of cells for replacement therapies in the central
nervous system.
UF researchers found that size really makes a difference when it comes to isolating the different cell types.
After noticing neurons are small and appear in clusters
that rest on top of a layer of other, larger brain cells,
researchers turned to a technique for counting and
separating cells that is used in laboratories across the
world called flow cytometry.
By suspending neural stem cell–progeny, or offspring,
in a tissue culture medium and running it through the
cytometer, UF researchers were able to efficiently select
and separate the neurons from the other, less desirable
brain cells, solely based on their unique size and internal
composition.
“This is a simple, effective approach that other people
have not yet taken to generate highly enriched or relatively pure populations of cells from renewable cell
sources,” said Hassan Azari, a postdoctoral research
associate of neurosurgery at UF.
“You set the parameters for cell size and internal
characteristics, and you can easily sort two different cell
populations. Using this technology, we can isolate large
quantities of purified neurons to use as a donor source for
cell replacement strategies to treat disorders such as
Huntington’s disease, spinal cord injury, Parkinson’s
disease — many different problems,” Azari added.
Transplantation therapies using neural stem cells are
finally moving into clinical trials, with about a half dozen
groups around the world testing them for safety and
efficiency, Reynolds said.
“When looking for efficacy, the ability to control the
dose of the drug, which in this case is the number of
neurons, cannot be understated,” Reynolds said. “By
purifying these cell populations, we can control the dose
that we give. We can also ask questions in laboratory
models to determine what dose is most effective.
“Whether it is going to work is yet to be seen,” Reynolds
said. “I think this technology is going to increase the
chances or probability that transplantation will show
efficacy. Our hope for this technology is it will contribute to
the success of neural transplantation as a valid approach
to repair the injured brain.”
The study was supported by the Australian National
Health and Medical Research Council, the Overstreet
Foundation, the Florida Brain and Spinal Cord Injury
Trust Fund, and the National Institutes of Health.
DeGroodt Library in Palm Bay awarded Civil War history grant
PUBLISHER
Adrienne B. Roth
EDITOR
Ken Datzman
OFFICE MANAGER
Frank Schiffmann
Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
agribusiness, finance, health care, high technology,
education and commerce.
Letters to the Editor must include the writer’s signature
and printed or typed name, full address and telephone
number. Brevard Business News reserves the right to edit
all letters. Send your letters to: Editor, Brevard Business
News, 4300 Fortune Place, Suite D, West Melbourne, FL,
32904, or email BrevardBusinessNews@earthlink.net.
Subscription Rates for home or office mail delivery are
$26.00 for one year (52 issues). Send all address
changes to: Circulation Department, Brevard Business
News, 4300 Fortune Place, Suite D, West Melbourne, FL,
32904, or email BrevardBusinessNews@earthlink.net.
The Franklin DeGroodt Library in Palm Bay is one of 65 libraries throughout the United States to be awarded grants
by The National Endowment for the Humanities (NEH) and the American Library Association (ALA) to host public
reading and discussion programs about the Civil War.
In commemoration of the 150th anniversary of the Civil War, the “Let’s Talk About It: Making Sense of the American
Civil War” series will engage participants in discussion of a set of common texts that probe the meanings of the Civil
War.
The selected titles for the series are: “March” by Geraldine Brooks; “Crossroads of Freedom: Antietam” by James
McPherson; and “America’s War: Talking About the Civil War and Emancipation on their 150th Anniversaries,” a new
Civil War anthology of historical fiction, speeches, diaries, memoirs, biography and short stories, edited by historian
Edward Ayers and co–published by NEH and ALA.
The library will receive 25 copies of Brooks’ and McPherson’s books and 50 copies of the Civil War anthology, a $3,000
grant from the NEH to support program–related expenses, promotional materials, and training for the library project
director at a national workshop.
A five–part series of reading and discussion programs around the chosen texts will take place between October 2011
and May 2012.
“Let’s Talk About It: Making Sense of the American Civil War” is supported by NEH’s “We the People” initiative,
which aims to stimulate and enhance the teaching, study and understanding of American history and culture. Visit
www.ala.org/civilwarprograms for more details about the project.
Brevard County 4–H to start animal club
The University of Florida/IFAS–Brevard County Extension Service is starting a new 4–H club geared toward youth
ages 5 to 18 interested in learning about and raising a variety of different animals. The club will focus on the animal
interests of the participating youth, including livestock and companion animals. Youth can learn about raising animals
for show, care, and maintenance. The club will meet monthly, with the first orientation session on Tuesday, Aug. 2, from
6 to 7:30 p.m. at the Brevard County Extension Office, 3695 Lake Drive, in Cocoa. For more information, call Vanessa
Spero–Swingle, 4–H agent, Brevard County Extension, at 633–1702, extension 231.
AUGUST 1, 2011
BBN
Melbourne Regional Chamber selects
Craig as 2011 ‘Woman of Excellence’
Carol Craig, owner of Craig Technologies, was named
the 2011 “Woman of Excellence” by the Melbourne
Regional Chamber of East Central Florida Inc. at the
recent Women of Excellence Celebration.
The Women of Excellence Committee, an initiative of
the Melbourne Regional Chamber, hosted the fourth
annual awards banquet June 23 at the Hilton Melbourne
Beach Oceanfront.
More than 120 people were in attendance to honor
businesswoman Craig, who has “shown dedication and
commitment to excellence in professional endeavors,
personal growth, community involvement, and helping
other women achieve.”
In keeping with this year’s theme: “The Celebration
Continues . . . A Royal Affair,” guests heard a “dynamic
presentation” from keynote speaker Donnie Brown, the
host of Style Network’s “Whose Wedding is it Anyway?”
A celebrity wedding and “event planner extraordinaire,”
Brown shared some entertaining “insider” stories from
many of the star–studded nuptials and events he has
planned.
His presentation was sponsored by Aurora Unique
Bridal Boutique in Melbourne.
The five exceptional women nominated for the Woman
of Excellence Award included: Geraldine Blanchard,
Global Tours and Travel Inc.; Craig, Craig Technologies;
Mary Wallis, Eau Gallie Arts District Main Street Inc.;
Michelle Naberhaus, GrayRobinson P.A.; and Susanne
Dimlow, Space Coast Ovarian and Gynecologic Cancer
Alliance.
Craig is founder, president and chief executive officer of
Craig Technologies, an engineering and technical–services
firm incorporated in 1999 and headquartered in Cape
Canaveral.
She holds advanced degrees in computer science and
electrical and computer engineering, and is a doctoral
candidate in two programs — human–centered design at
Florida Tech, and industrial engineering and management
systems at the University of Central Florida.
Craig is mother to Danny and Gillian, and wife of
U.S. Navy Capt. John Craig.
Carol Craig serves on a number of community boards,
including Junior Achievement of the Space Coast, United
Way of Brevard, and the Women’s Business Center at
Florida Tech, and is founder of the Danny Craig Foundation that aims to raise and administer funds for multiple
organizations that focus on researching children’s medical
disorders.
Accepting the award on behalf of Carol Craig was Carey
Beam of Craig Technologies, who nominated Carol for this
award.
Event sponsors included the Women of Excellence
Committee and PNC Bank.
Many other businesses donated services, including
Franklin Special Event Productions of Titusville, All–
Cities Expo Services Inc., Roses Are Red of Indialantic,
JJ’s Limousines, Coastal Directory Corp., Radisson Suite
Hotel Oceanfront, Dillard’s, JM Real Estate–Charine
Lewis, Holy Land Stone Co. LLC, Craig Technologies,
Florida Institute of Technology, GrayRobinson, and
Wesche Jewelers.
AUGUST 1, 2011
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The JUNIOR ACHIEVEMENT OF THE SPACE COAST BUSINESS HALL OF FAME was established in 1986 to recognize
individuals who have made outstanding contributions to free enterprise and to society. To be considered as a
Business Hall of Fame Laureate, an individual's record of business achievement must demonstrate:
x business excellence
x courageous thinking and actions
x vision and innovation
x inspiring leadership
x community mindedness
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The 2012 JA SPACE COAST BUSINESS HALL OF FAME will be held on Saturday, March 3, 2012.
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To view past Laureates and access the nomination form, visit www.jaspacecoast.org/nominations.
Deadline for nominations is September 15, 2011.
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AUGUST 1, 2011
BBN
Regions Bank introduces new program
to send, receive electronic payments
BIRMINGHAM, Ala. — Regions Bank now offers its
customers a new way to make person–to–person payments: Regions Personal Pay SM, powered by ZashPay
from Fiserv.
The new service allows checking and money–market
customers who use Regions Online Banking to send or
receive money from anyone who has a U.S. bank account.
Using Regions Personal Pay is a simple, convenient
way to make payments to someone — without the need for
cash or writing a check. Once enrolled, all that’s required
for a customer to send a payment is a recipient’s e–mail
address or mobile–phone number.
“Regions Personal Pay is a reliable solution to pay
friends, family or others for everything from a lunch, to
sending money to a child in college, to fundraisers, gifts
and more,” said Chris Cox, head of Regions eBusiness.
“In addition to being easy–to–use, Personal Pay uses
state–of–the–art security and encryption on every transaction, giving customers both the reliability and stability of
Regions behind their transactions and the convenience of a
new valuable service at their fingertips.”
Customers can access Personal Pay from the Payments
section of Regions Online Banking. Recipients of funds are
alerted via e–mail or text about claiming their payments,
and the sender receives an email confirmation once a
payment is made. Funds can be deposited in as little as
one business day, he said.
“Increasingly consumers are looking not toward third–
party providers, but toward trusted financial institutions
for this type of person–to–person payment option,” said
Tony Catalfano, Fiserv division president for electronic
payments. “ZashPay, backed by more than 25 years of
experience handling secure online payments, provides a
network for consumers to send money to any one of
millions of people with a bank account in this country.”
Current Regions Online Banking customers are
automatically enrolled in Personal Pay, which allows them
to both make payments and be immediately enrolled to
receive them. While there is a nominal $1 fee to send
payments, there is no charge to receive funds, Catalfano
said.
Regions Personal Pay is part of the ZashPay network,
which already boasts more than 700 financial institutions
and more than a million registered users in its person–to–
person service.
For non–Regions customers, the one–time, free
enrollment with ZashPay allows them to receive payments
through the system automatically.
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Panel discussion set Aug. 3 at Radisson
The Propeller Club of Port Canaveral will host a
community panel discussion addressing the important
issues affecting the Port at 5:30 p.m. on Wednesday, Aug.
3, at the Radisson Resort at the Port in Cape Canaveral.
The address is 8701 Astronaut Blvd. The panel will include
Pam Gillespie, key staffer to Congressman Bill Posey;
Steve Crisafulli, Florida House member; Chuck Nelson,
County Commissioner; and Port Authority Board Chairman Joe Matheny. The fee is $20 per person if you make a
reservation. At the door, the price is $25. Contact Siegrid
Dixon at sdixmix6@aol.com, or call 750–2262.
AUGUST 1, 2011
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Director of the Southeast Dual Urogynecology Aesthetic Gyn Fellowship
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BBN
Parrish Medical Center employees raise
money for Children’s Center expansion
Twin Rivers Insurance
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TITUSVILLE — Parrish Medical Center staffers raised
more than $125,000 in their fourth annual employee–
giving campaign that concluded in June.
Co–chaired by Ryan Hieronymus, Sheryl Shelley and
the Rev. Jerald Smith, the Parrish employee Circle of
Giving committee “rallied employees” and selected a
signature project that would further PMC’s mission of
providing healing experiences in the community.
The campaign supported the renovation and expansion
of The Children’s Center (TCC) playground, as well as
other foundation projects designated by employees.
When The Children’s Center, a one–stop childhood
development resource center and service of PMC, opened
in 2000, the wheelchair– accessible playground was
constructed for both special needs and typically developing
preschool children ages 2 to 5.
At that time roughly 250 children and their families
were served by TCC. Now TCC serves more than 2,500
youngsters annually through the programs offered,
including toddler classes for children ages 1 and 2.
The playground is directly related to childhood success.
It provides optimum space for therapeutic play and child–
directed play that is essential to the growth and development in each child.
With the increase in the number of children utilizing
the playground over the years, and the fact that the
playground is more than 10 years old, renovation and
expansion was greatly needed.
The new playground will “ensure a safe and healthy
early childhood development environment accessible to all
children, regardless of ability.”
Bill Moore, PMC chief information officer and executive
sponsor of the Circle of Giving committee, said, “Our
employees’ generosity is amazing. I’m very proud of the
committee and all of our employees who are committed to
our vision of Healing Families–Healing Communities.”
The Circle of Giving committee is an extension of the
Jess Parrish Medical Foundation. For more information
about The Children’s Center, call 264–0855 or visit
ParrishChildrensCenter.com.
321.725.1240
Parrish Medical Center’s Sleep Support Group,
AWAKE, will meet from 6 to 8 p.m. on Monday, Aug. 1, at
Parrish Healthcare Center at Port St. John, 5005 Port St.
John Parkway (east of the Interstate 95 Port St. John exit).
The meeting will be held in the conference center by the
south entrance, near the sleep laboratory. This is a free
community service. Call 268–6408 to register for the
meeting. The program will feature a Sleep Equipment
Fair. Attendees will learn about sleep apnea, new research
findings, and services available at the Parrish Sleep
Disorders Center. A variety of equipment will be on
display, including continuous positive airway passage
(CPAP) machines, masks and accessories. In addition, Dr.
J.B. Keo will be available to answer questions about dental
devices to treat sleep apnea. Kristina St. Peter–Weaver of
the Parrish Sleep Disorders Center will provide a free
“CPAP tune–up” for those participants who bring their
own machine. The event will include free sleep–apnea
screenings.
AUGUST 1, 2011
BBN
Brevard exceeds child–adoption goal
for fifth–straight year; 59 find families
For the fifth straight year, Brevard Family Partnership
— working in concert with its case–management agencies,
Children’s Home Society and Devereux Florida, and
adoption partner Intervention Services — has exceeded its
goal for adoptions of children in foster care.
In the just–completed fiscal year, which ran from July
1, 2010, to June 30, 2011, 59 children of all ages were
joined with families. The 2011 goal for Brevard, as set by
the Florida Department of Children and Families, was 48.
“This is a testament to the incredible families of
Brevard, who have lovingly opened their hearts and homes
to children in need of permanency,” said LaChrista Jones,
Brevard Family Partnership’s child and family program
manager.
“These children now have a place they can call ‘home’
with a forever family.”
Since 2006, BFP and its partners have united 463
children with families, giving youngsters whose parents
could no longer care for them the safety and stability of a
permanent and lasting family connection, she said.
“Every child that is adopted is one more of Brevard’s
children with a chance for a bright future.”
Children available for adoption in Brevard County
range in age from birth to 17 years. Currently, there is a
need for families in Brevard interested in adopting
teenagers and sibling groups, Jones said.
For more information about adopting a child in foster
care, call BFP at 752–4650 or visit
www.heartgallerybrevard.org.
Designers West
pick up BBN
7/18/11
page 9
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Brevard Medical Society dinner Aug. 19
The Brevard County Medical Society will host its
Dinner Meeting at 6:30 p.m. on Friday, Aug. 19, at Suntree
Country Club in Melbourne. The scheduled speaker is
Michael Barrett, president of Ascendentcare. Barrett was
most recently the president of a startup precursor for a
highly successful Medicare accountable–care organization.
Dinner is complimentary for BCMS members and $35 for
guests. Reservations are required and may be made by
contacting the BCMS office at exec@brevardcms.org or by
calling 632–8481.
Call for nominations for workshop
The 22nd annual Florida Bar Reporters’ Workshop will
be held Oct. 10–11 in Tallahassee. This event is designed
for print, TV and radio journalists new to the courts and
legal beats, or new to Florida. The workshop is presented
by The Florida Bar Media and Communications Law
Committee. Workshop scholarships, provided by a grant
from The Florida Bar Foundation, cover two nights’ hotel
accommodations and workshop meals. Travel expenses
and incidentals are the responsibility of the participant or
the participant’s employer. Nominations must be made by
editors, publishers or news directors and include information on the journalist’s current assignments and contact
information. Send nominations by Sept. 7 to Dorohn
Frazier at The Florida Bar, by fax (850–561–9429), e–mail
(dfrazier@flabar.org), or mail to 651 E. Jefferson St.,
Tallahassee, Fla., 32399. The selection process will be
completed by the middle of September and those selected
for participation will be notified by e–mail.
AUGUST 1, 2011
BBN
Website designer, network–support firm Blue Tangerine Solutions
sees strong growth catering to small businesses in the region — its
e–clients invest in web upgrades; handheld–device use explodes
By Ken Datzman
Blue Tangerine Solutions Inc., competing in the
web–design provider industry, is experiencing the
kind of growth that is normally seen in a surging
economy, one powered by scores of businesses
investing in their enterprises.
The 15–year–old Melbourne firm grew its
revenue by about 10 percent in 2010 over the
previous year, which also showed strong growth.
“It was our best year and we are on track to
exceed that performance this year,” said businessman Greg Bray, president and owner of the technical–services company.
He said improvement in “internal efficiencies”
played a role in his company’s record year as well. “It
helped us deliver better products more efficiently to
our customer base.”
Bray said Blue Tangerine got a revenue lift from
businesses spending money on their electronic–
commerce platforms.
“Our e–commerce clients are investing again, and
we are seeing a shift in marketing to the online
arena for a growing number of businesses of all
sizes.”
Online retail in the U.S. will continue on a
double–digit growth trajectory over the next five
years, reaching $279 billion, according to a new
forecast released by Forrester Research Inc.
“Even the individual pizza operator in local
communities needs to learn how to embrace
e–commerce and make it part of his or her business
plan,” he said. “We want to help small businesses
make that leap.”
In general, 80 percent of small firms have a
website, with 50 percent saying they have good
results, according to a new small–business Internet
marketing survey. But another 30 percent report
poor results with their websites. Twenty percent
don’t have a website, but 16 percent plan one in the
future.
The study also found that 25 percent of small–
business owners had their websites built by a friend
and 19 percent are “do–it–yourselfers” using a
template. Twenty percent outsourced the project to a
local website–development company, like Blue
Tangerine.
“I still see a huge push as more and more small
businesses in the local market invest in websites,”
Bray said.
There are many affordable tools available that
can help small businesses measure the usefulness
and visibility of their website, he said. “Analytical
tools can show you how much traffic your site gets
and what the visitors are looking at.”
As the Internet grows up, website design has
become a much more sophisticated business than a
decade ago, or even five years ago.
One–to–one marketing has taken hold and the
Internet is the worldwide connector of parties.
“From our perspective, we’re in a great position
because a lot of businesses have recognized that
shifting online is a way to be more cost–effective
with their marketing investments,” said Bray, who
has a bachelor’s degree in computer science from
Brigham Young University and an M.B.A. from
North Carolina State University, specializing in
e–commerce.
Website design for the small–business market is
Blue Tangerine’s core product. “That’s where we
really accelerate,” he said.
Blue Tangerine helps companies establish the
link between website design and business goals.
Bray says websites are no longer just for large
companies and giant e–commerce businesses.
He said statistics “show that many consumers
start with research online” before visiting a business
to buy a product or service.
Commercial use of the Internet by U.S. adults
has grown since the mid–2000s, with roughly 60
percent of consumers now reporting that they
perform online research concerning the products and
services they are considering purchasing, according
to one report.
Now at the center of this consumer–research
activity is the use of a new technology that is being
embraced especially by small businesses and
entrepreneurs.
“Quick Response” code technology is beginning to
take off in the United States. Like bar codes but
containing much more information, QR codes are
emerging as the next significant wave in mobile
marketing and advertising.
“I was shopping for a new printer a few months
ago in a store and saw a model I liked,” Bray said. “I
didn’t have to look it up. I was able to take a picture
of the little QR code on the display with my device
and the website popped right up. It had customer
reviews of the product.”
Mobile–device access to the Internet is “exploding. Consumers are using mobile devices to find local
businesses,” he added.
In its first standalone measure of smartphone
ownership, the Pew Internet & American Life
Project finds that one third of American adults —
35 percent — own smartphones.
Some 87 percent of smartphone owners access
the Internet or e–mail on their handheld devices,
including two–thirds who do so on a typical day.
“I have seen research estimates that forecast as
high as two–thirds of all Internet access in the
Businessman Greg Bray of Blue Tangerine Solutions saw his company’s revenue
grow by 10 percent last year over the previous calendar year. And the 15–year–
old Melbourne business, whose specialty is website development, is on pace to
beat 2010’s revenue growth this year.
future will be from handheld devices. It’s really changing the flow of
information,” Bray said.
Social media, he added, is another tool that is playing a role
reshaping marketing and communication. “It’s a different kind of
marketing than a lot of people are used to because it’s more about being
in a conversation with your customer base than actually selling to
them.”
He said a solid online marketing plan starts with the creation of the
site itself, but “does not end there.”
Bray said key elements and opportunities to maximize site traffic
include: e–mail marketing and newsletters, search–engine optimization, pay–per–click marketing, social–media integration, and traditional off–line advertising and promotion.
When he’s not running his business, Bray’s community activities
include participation in Boy Scouts of America in Florida. Bray earned
his Eagle Scout in 1986, in North Carolina where he grew up.
“Scouting is a great opportunity for young men to learn about a lot of
different aspects of life. My son (Korby) is now involved with Scouting.
So he’s continuing the family tradition.”
AUGUST 1, 2011
BBN
Aspiring young entrepreneurs learn about the world of business
at the first Florida Tech Women’s Business Center summer camp
for high–school students — partners with local Junior Achievement
By Ken Datzman
The dream of business ownership among young
people in America is as alive as ever, despite a
difficult economic climate.
A new Harris Interactive poll — conducted on
behalf of the Ewing Marion Kauffamn Foundation, a
Kansas City–based organization dedicated to
fostering the spirit of entrepreneurism in the U.S. —
shows that young people are “overwhelmingly”
optimistic about the possibility of owning their own
business.
In fact, the study reveals that 40 percent of youth
ages 8 to 24 would like to start a business at some
future point, or already have done so.
“That is definitely one of my dreams, owning my
own business,” said Samiyyah Black, who will be a
junior at Palm Bay High School this fall.
“I am looking to start a babysitting agency. I
currently baby–sit for certain families in the area
free of charge. My heart really goes out to single
mothers. I try to help them out by babysitting.
That’s what I really want to build my business
around, helping families,” she added.
Black was one of the students from several
counties in the state who enrolled in Florida Tech’s
first Women’s Business Center Entrepreneurial
Summer Camp for Youth, put on by the private
school in collaboration with Junior Achievement of
the Space Coast. The four–day camp was held in late
June.
“I did not know there was a Women’s Business
Center at Florida Tech,” said Black. “Now that I
know it’s on campus, I am really looking forward to
working with them because I do have a few business–startup ideas. I really enjoyed the camp. I just
wished it had been longer because I wanted to learn
more. It was so interesting.”
The program was hosted at Florida Tech’s
campus in Melbourne and open to high–school
students, though it attracted college students and
middle–schoolers, too, said Dr. Donn Miller–
Kermani, director of Florida Tech’s Women’s
Business Center.
“All of the camp participants had great ideas
about starting businesses,” she said.
“Young people represent the future of this
country and their entrepreneurial spirit is alive. We
saw it firsthand. A lot of young people are interested
in owning their own businesses someday. The camp
helped plant that entrepreneurial seed.”
Perhaps these camp students will one day follow
in the path of well–known entrepreneur Lindsay
Phillips, who started a “business when she was 16
years old and saw the company’s sales grow and
AUGUST 1, 2011
grow,” said Dr. Miller–Kermani. It was 10 years ago
when Phillips launched a footwear concept called
SwitchFlops — sandals with interchangeable straps.
Phillips grew the venture into a $30 million
business. Her products, which now include a line of
bags and scarves, are sold in more than 4,000
outlets, and online. “A high–school art project put
her on the entrepreneurial track,” Dr. Miller–
Kermani said. “She is an inspiring young woman.
It’s important for us at the Women’s Business
Center to encourage young girls to start their own
businesses.”
Florida Tech camp participants learned about
business planning, product lifecycles, marketing and
advertising, competition, ethics, and budgeting and
forecasting, along with other timely topics presented
in an interactive environment.
The camp curriculum included courses from
Junior Achievement’s “Be Entrepreneurial” and
“Titan” programs.
“I found the camp to be very beneficial, especially
since I haven’t taken any business courses in
college,” said Anna Williams, who is on track to
graduate from the University of Central Florida this
fall with a bachelor’s degree in English and creative
writing. “It provided me a springboard into learning
about business, entrepreneurship, and the vocabulary that is used in the business arena.”
Williams, who said she has entrepreneurial
ambitions, is working on a community project with
Trey Gordon, executive director of Hope for North
Brevard Inc.
The nonprofit organization is spearheading a
project called “Building 418” in Titusville. The
undertaking is designed to be a youth–outreach
program for teenagers, free from the pressure of
drugs, alcohol, and violence.
Renovation of the 3,700–square–foot Hope–
owned building has begun, and so has fund–raising
efforts for the program. The facility, at 418 Pine
Street, will contain a computer center and study hall
for tutoring and counseling, video–game lounge, and
multipurpose rooms for community events.
Williams said she is interested in opening a café
in Building 418 and Gordon has embraced the idea.
“Trey found out about Florida Tech’s entrepreneurial camp, signed me up and helped me find a
scholarship to attend. I’m now thinking about taking
a business course or two at Brevard Community
College in the fall so I can learn some basics before
we actually open the café in Building 418. I’m
especially interested in learning about finance,”
Williams said.
Entrepreneur Hugh Brown, a Junior Achievement of the Space Coast Business Hall of Fame
Laureate, was the guest speaker at the camp. Brown
Florida Tech’s Women’s Business Center’s inaugural Entrepreneurial Summer
Camp for Youth attracted students from the local market and as far away as
Bradenton, said Dr. Donn Miller–Kermani, WBC director. She said the WBC
plans to make it a yearly event.
founded Bamsi Inc., an engineering and technical–services company,
and is its former president and CEO.
The camp sponsors included two area businesswomen — Cindy
Dropeski, president and founder of Intercoastal Insurance Inc., and
Carol Craig of Craig Technologies.
“I made the investment as a sponsor because I believe in the concept
of an entrepreneurial camp and wanted to show my support for Florida
Tech’s Women’s Business Center,” said Dropeski.
Dr. Miller–Kermani said her center is planning to make the camp
an annual event. “I think what we’re going to do next year is have two
separate summer entrepreneurial camps. The second camp would be
more intensive than the first. We could have volunteers from the
business community work with students one–on–one in the second
camp.”
Black said she would like to attend next year’s Women’s Business
Center camp because her first experience was so rewarding.
“I was able to meet a lot of people. I even met someone who is
interested in the same kind of business I am interested in. And the
guest speakers motivated us and gave us some inspiration.”
BBN
Urology Associates of Brevard
welcomes Dr. Landry to practice
Candlerlighters
pick up BBN
7/25/11
page 8
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The 2011 winner of the U.S. Army Corp of Engineers
Construction Management Excellence Award is Dennis
Newell of the South Atlantic Division’s Mobile District.
With dual duties as the resident engineer at Patrick Air
Force Base and leader of the Southern Command
Headquarters (SOUTHCOM) Project Office, Newell
successfully administered an “exceptionally large
workload,” managing more than 20 projects in central
and south Florida with a cumulative contract value of
over $325 million. His “outstanding leadership, commitment, construction–administration knowledge, dedication and superb organizational skills resulted in the on–
time and on–budget completion of the SOUTHCOM
Headquarters and installation complex.”
Wise joins TD Bank team in Melbourne
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TD Bank has named Mica Wise as vice president and
senior commercial relationship manager for commercial
lending in Brevard County. Based in Melbourne, she is
responsible for building and managing a portfolio of
commercial loans as well as administrative–lending
matters, credit administration and risk management,
serving clients throughout the county. Wise has 19 years
experience in banking and lending. Before joining TD
Bank, she served in commercial lending at Wachovia
Bank and SunTrust Bank, both in Brevard County. A
resident of Melbourne, Wise serves on the board of Junior
Achievement of the Space Coast, and as a member of the
Economic Development Commission of Florida’s Space
Coast. She is a graduate of the University of Central
Florida in Orlando.
GENEROUS SPONSORS
Urologist Larry Landry has joined Urology Associates
of Brevard, one of Wuesthoff Health System’s physician
clinics.
Dr. Landry has been providing general and specialized urology services in Brevard County since 2006.
He diagnoses and treats various kidney, ureter and
bladder conditions using both traditional and modern
medical advances. Dr. Landry’s practice expertise
includes cryoblation of the prostate, prostate biopsy,
cystoscopy, and bladder–pressure studies.
Dr. Landry is on the active medical staffs at
Wuesthoff Medical Center–Melbourne and Holmes
Regional Medical Center.
Urology Associates of Brevard is located at 2200 W.
Eau Gallie Blvd., Suite 202A, in Melbourne. Office hours
are 8 a.m. to 5 p.m. Monday through Friday. Appointments can be made by calling 253–1992.
Dr. Landry is a graduate of the University of Texas
Medical Branch at Galveston. He performed his surgical
internship at John Sealy Hospital, near the UT Medical
Branch.
He also completed surgical and urological residencies
at the University of Missouri Health Sciences Center in
Columbia.
Following U.S. Air Force service in Missouri and
Arizona, he spent the next two decades providing
urological care in Illinois and Mississippi before moving
to Brevard County following 2006’s Hurricane Katrina.
AUGUST 1, 2011
BBN
Greater Palm Bay Chamber appoints
Ludwiczak senior marketing specialist
PALM BAY — The Greater Palm Bay Chamber of
Commerce has appointed Alyssa Ludwiczak as senior
marketing specialist. The announcement was made by
Palm Bay Chamber President and CEO Victoria Northrup.
Ludwiczak replaces Denise Beasley who accepted a
position with Workforce Brevard.
Ludwiczak formerly held the position of communications specialist for Brevard Community College. She has a
master’s degree in professional writing from Chatham
University in Pittsburgh. She also holds an undergraduate
degree from the University of North Florida.
A native of Washington, D.C., Ludwiczak performed an
internship in the marketing department at the University
of Florida’s Shands Medical Center in Jacksonville.
She volunteers at the South Brevard Humane Society
and for the American Cancer Society, having served as
both a survivor chairperson and a public–relations
chairperson.
“Alyssa brings a fresh approach to the Palm Bay
Chamber,” said Northrup. “Her exceptional writing and
marketing skills will give us the ability to continue with
our rebranding that we launched while Ms. Beasley held
that position.”
“The board of directors welcomes Ms. Ludwiczak,”
added Stuart Borton, board chairman. “The Palm Bay
Chamber continues to grow and flourish largely due to the
exceptional skill–set we have on staff.”
Regular Chamber events include ribbon–cuttings,
“Business After Hours” and the monthly networking
luncheon, which is held the first Wednesday of the month
at Life Care Center of Palm Bay, 175 Villa Nueva Ave. NE,
off Malabar Road.
The 2011 Palm Bay Chamber Trustees include Globe
Wireless, Health First Inc., Waste Management, City of
Palm Bay, TD Bank, Done Right Contracting, Florida
Power and Light Co., Intersil Corp., Comfort Suites,
WMS Construction and Yellow Book.
Junior Achievement
Monday
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Melbourne Chamber recognizes Ecor
The Melbourne Regional Chamber recognized Ecor
Industries Inc. as the July recipient of its Better Business
of the Month Award. The firm was honored at the
Chamber’s monthly Business Breakfast of Champions on
July 7 at the Hilton Melbourne Beach Oceanfront Hotel.
Ecor has been a Chamber member since 1988, and a
Better Business Council member since 1994. Ecor Lawn
Spraying and Pest Control is a family owned business. For
more information, visit www.ecorpestcontrol.com.
Something
Habitat announces additions to staff
Habitat for Humanity of Brevard County Inc. has
welcomed three new staff members to its team in
Melbourne. Lisa Barr, formally of DRS Tactical, joins the
organization as vice president of development. Gene Post
and Randy Burd come aboard as construction–site
supervisors. “We welcome these additions to our Habitat
team with the goal of increasing the affiliate’s capacity to
serve additional low–income families with the opportunity
to purchase affordable housing,” said Joe Gassman,
president and chief executive officer of Habitat for Humanity of Brevard. For more information, call 728–4009.
AUGUST 1, 2011
BBN
Cocoa Beach Chamber’s BBDC event
set for Sept. 30 at Holiday Inn Express
Be Proactive
and Tax Smart.
Hoyman Dobson
pick up BBN
Visit hoyman.com/taxplan to download your
7/18/11
FREE 2011 mid-year tax planning brochure
page 6
FULL COLOR
Call 321.255.0088 or email info@hoyman.com for more information.
andrettipark.com
Where are you
taking your
company?
With conference facilities and plenty of fun activities, Andretti Thrill
Park is the finest place to host your next company outing. From as little
as 5 people to as many as 1,500, we can accommodate your group.
How about reserving the whole park just for your event?
Coastal Media
BCC establishes Beatrice J. Gardner Scholarship
The Beatrice J. Gardner Scholarship fund has been established at the Brevard
Community College Foundation Inc. through a donation by Beatrice J. Gardner. The
$63,268 donation was provided to the BCC Foundation and will fund scholarships to
support full–time students with financial need. The BCC Foundation is a nonprofit
organization that provides financial resources to enhance programs and services at BCC.
For information regarding BCC scholarships or to donate to the Beatrice J. Gardner
Scholarship, contact the BCC Foundation at 433–7055 or bccfoundation@brevardcc.edu.
For more information about BCC programs, call 632–1111 or visit www.brevardcc.edu.
Ernie Chang to present insights into Anthony case
Ernie Chang, a principal in Chang Law Firm, will be the guest speaker at the Aug. 2
meeting of the Titusville Sunrise Rotary Club. The program begins at 7:15 a.m. He will be
offering insights into the highly publicized court case of Casey Anthony’s first–degree
murder trial that was held in Orlando. Ernie’s criminal defense practice is housed in the
Imperial Plaza office building in Melbourne. He has been featured on “Court TV” and
other such cable stations. The meeting is open to the public. The $10 charge includes
a buffet breakfast. For more information or to make a reservation, call Bob Socks at
848–1630 or send an e–mail message to bobbysocks@cfl.rr.com.
Eau Gallie Arts District’s First Friday Art Walk Aug. 5
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MERRITT ISLAND — The Better Business Development Council of the Cocoa Beach
Regional Chamber of Commerce will present the 23rd annual Business Champion of the
Year Awards ceremony on Friday, Sept. 30, at the Holiday Inn Express Space Coast
Convention Center, 301 Tucker Lane, in Cocoa.
The program theme is “Sailing into the Future: Charting the Course.” The event
begins at 5:30 p.m. with a cocktail reception. A dinner and the awards program starts at
6:30 p.m. Keith Houston with Crest Cleaners is the master of ceremonies.
“Each year we are amazed at the accomplishments of the businesses that are nominated,” said Keith Reid, event chairman. “We are honored to go through the process of
recognizing these outstanding businesses and look forward to extending our congratulations to all.”
The Cocoa Beach Regional Chamber will be aligning itself with the Small Business
Administration Business Champion of the Year categories so the winners can be submitted into the running for Business of the Year with the SBA, if they choose to do so, Reid
said. “This event helps recognize the dedication that small business have to improving the
community.”
The categories for Business Champion of the year include Emerging Business, Jeffrey
Butland Family Owned Business, Nonprofit Business, Technical/Manufacturing, Minority
Business Champion, Service Industry Champion, Hospitality Industry Champion, and
Professional Services Champion.
The major event sponsor is Sam’s Club in Cocoa. The gift sponsor is Progressive
Document Destruction.
Admission to the event is $40 per person. A $125 sponsorship provides two reserved
seats and recognition in the awards program. For more information or to make a reservation, contact the Chamber at 459–2200 or visit www.cocoabeachchamber.com.
The Eau Gallie Arts District will host the “Dog Days of Summer” event on Aug. 5. The
“dog walk” will be held in conjunction with EGAD’s First Friday Art Walk. To enhance the
pet–friendly event, there will be live music from the “Dog Bones Band” in the Eau Gallie
band shell. Pet vendors and pet–adoption agencies will be on hand in Eau Gallie Square
to interact with pets and their owners. New to the event this year is a canine water bar.
The First Friday Art Walk is from 5:30 to 8:30 p.m. Art studios, galleries, shops, and
restaurants in the EGAD will remain open late for event attendees. Events will include
Art & Antiques Studio & Gallery kicking off its seventh anniversary with the “Five
Objects” exhibition. The Fifth Avenue Art Gallery will host an opening reception for the
members–only show, titled “Food for Thought.” Highland Art & Studio will feature artists
Dee Duke and Humberto Rebollo, with demonstrations on the back patio by Angie
Echmann. The Brevard Art Museum will offer free admission for “Fringe Friday” featuring the exhibition “Building Books: The Art of David Macaulay.” The Historic Rossetter
House Museum will offer a ghost tour at 7 p.m. Call for tour reservations at 254–9855.
AUGUST 1, 2011
BBN
Brevard Zoo seeks businesses to host
treat stations for October event for youth
Space is available for businesses to host a treat station at the Brevard Zoo’s 16th
annual spooky spectacular “Boo at the Zoo.”
The event will run for three weekends, a total of nine nights, on Friday–Sunday, Oct.
14–16, 21–23 and 28–30, from 5:30 to 9:30 p.m.
As a treat–station sponsor, this is an opportunity to promote your business to the
“thousands of guests who will visit the zoo.” More than 15,000 people typically come to the
zoo over the nine nights.
For treat–station sponsorship information, call 254–9453, extension 235, or send an
e–mail message to Lheckerson@brevardzoo.org.
Activities this year include “The Haunted Trail” presented by MAS Karate and Dance
in Rockledge. The Trail is recommended for children 10 and older.
Younger kids can enjoy “Ooz Draverb,” a carnival–like play area in the Nyami Nyami
River Lodge that includes dancing. The event will feature live acts on stage in front of
Paws–On, the Boo–Choo train ride, a costume contest, witch’s lair, and trick–or–treating
at more than 30 treat stations sponsored by area businesses and organizations.
Parking will be available onsite at the zoo for all of Boo at the Zoo activities.
Tickets will be available for purchase in September. The first weekend admission will
be $8 per person. The second and third weekend admission will be $10 per person. Zoo
members will receive $1 off on all admission prices. Children under age 2 will be admitted
to the zoo free of charge.
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Webster University honors 2011 graduates
Webster University honored its 2011 graduates at the annual commencement ceremony June 3 at the Maxwell C. King Center for the Performing Arts in Melbourne. The
keynote speaker was Webster’s president, Dr. Elizabeth Stroble. Johnny Cooper, president
of the Webster University Alumni Association on the Space Coast, inducted the graduating class into the Alumni Association. Webster is a St. Louis–based, fully accredited
university offering graduate–degree programs that focus on the working professional. The
Space Coast campus is Webster’s fifth–largest extended campus. The worldwide network
includes more than 100 campuses. Degree programs are offered in Merritt Island,
Melbourne and Patrick Air Force Base. For more information, visit www.webster.edu/
spacecoast, or call 449–4500.
FULL COLOR
SCFN to conduct workshop in Cocoa
Space Coast Feline Network will be conducting a workshop for feral cat colony
caregivers from 1 to 4 p.m. on Saturday, Aug. 13, at the Central Brevard Library,
308 Forrest Ave., in Cocoa. The workshop is for those involved with the care of feral
cats and includes demonstrations on how to use traps. The workshop is free of charge.
Call the helpline to register at 631–7729.
Painting demonstration at Fifth Avenue Gallery
The Fifth Avenue Art Gallery will host its second “Saturday Demonstration” at 2 p.m.
on Aug. 13. At this month’s demonstration, artist Judy Edwards will be showcasing
encaustic monotype painting. This is an innovative, contemporary process and a “painterly approach” to printmaking. The process combines the ancient painting medium of
encaustic with the popular monotype process. Encaustic paint crayons (beeswax and
professional grade pigments in solid form) are used to draw upon a heated plate. The Fifth
Avenue Art Gallery is in the Eau Gallie Arts District of Melbourne, across the street from
the Brevard Museum of Art. The gallery’s telephone number is 259–8261, or visit
www.fifthavenueartgallery.com for more information.
SarahCare to host caregiver–support meeting
SarahCare, an adult day care business in Melbourne, will host a caregiver–support
meeting at 2 p.m. on Thursday, Aug. 18. The guest speaker will be Dr. Kelly Dunn, a
psychiatrist. Her presentation will address “how to care for a loved one who is showing
signs of depression.” Dr. Dunn is a physician who practices in the local market. The
program is offered free of charge to the community. To make a reservation to attend the
meeting, call SarahCare at 676–3460. SarahCare’s address is 1504 S. Harbor City Blvd.
The 5,000–square–foot SarahCare facility is open Monday through Friday, 7 a.m. till 6
p.m. It offers day–care services to the public. Registered nurse Beth Rosenbloom is the
executive director of the local SarahCare franchise.
AUGUST 1, 2011
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CruiseOne Freer & Associates opens an office in
Cocoa Village as the agency grows its business
4th Annual
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Friday, August 5, 2011
9:30 a.m.–1:30 p.m.
Crowne Plaza Hotel Melbourne Oceanfront
Early Registration (prior to July 22): $30
Florida
Registration (after July
22): $45 Tech
Webster to host information session for students
Webster University’s in Melbourne will host an information session for students who
are interested in pursuing a master’s degree in a business discipline at 5:30 p.m. on
Wednesday, Aug. 3. Anyone attending the event will have the $50 application fee waived.
Webster University offers a full slate of graduate degrees, including the M.B.A., Management and Leadership, Human Resource Management, Computer Science/Distributed
Systems, and Procurement and Acquisitions Management. Webster specializes in
providing evening and online classes for the working adult. The campus is located at the
north entrance to Melbourne Square Mall, on the corner of Hibiscus and Gateway. The
address is 1775 W Hibiscus Blvd. To make a reservation to attend the meeting, call
956–6700 or send an e–mail message to melbourne@webster.edu. Classes begin Aug. 15.
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Linda Geiger to conduct silk–painting workshop
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PREMIER SPONSORS
Local artist Linda Geiger will conduct a “Simply Silk Painting” textile workshop from
2 to 5 p.m. on Saturday, Aug. 13. at the Art Gallery of Viera in The Avenue, an outdoor
shopping mall. The workshop fee is $45 plus $10 for materials. To make a workshop
reservation, contact Geiger at 784–9347 or e–mail bright_ideas_studio@yahoo.com.
Participants will learn the basics of silk painting in this hands–on workshop, including
tools, dyes and paints, resists, and texture techniques. Attendees will complete an original
piece, suitable for framing or use in a sewing project. Geiger has been a longtime participant in visual and performing arts, including graphic arts, fiber arts, puppetry, doll–
making, and costume design and production. She has taught dollmaking with Brevard
Cultural Alliance’s Resident Artist program, and has also taught at local libraries,
galleries and other venues. She is a member of Space Coast Doll Artists and currently
exhibits with the BCA’s Art–in–Public–Places program.
Spouse
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COCOA VILLAGE — CruiseOne Freer & Associates, an independently owned and
operated franchise and a division of World Travel Holdings, has opened an office at
115 Maryland Ave.
The company was previously a home–based business.
“Our business has grown over the last year, and one of our top priorities is customer
service. Our new office enables us to have clients visit us for a more personal experience,”
said Kathy Freer, owner of CruiseOne Freer & Associates.
She added, “We wanted the space to reflect calmness and relaxation, which we kept in
mind as we redesigned the interior to fit our needs and desires. I believe we have truly
accomplished what we were looking for. After all, we are providing travel services and
vacations, and the feeling should start when you first step in the door.”
Office hours are 9 a.m. to 5 p.m. Monday through Friday. Other hours are available by
appointment.
The phone number is 735–0202 or visit www.MemorableVoyages.com.
Continued from page 1
Don’t make major business decisions without consulting your spouse. After all, you
wouldn’t do that to a partner who is not your spouse.
Don’t let business arguments get personal or let personal arguments affect the
business. Don’t hold grudges; settle everything by the end of the day. That’s just good
human relations for working with others including employees, customers, suppliers, and
non–relative partners.
If you have disputes that you can’t resolve, find a trusted adviser to act as mediator to
resolve it. Schedule personal time both together and alone where you put work aside.
The constant interaction in business and personal life can create too much togetherness. Remember that tolerance for each other is the key for good personal relations.
Remember that when both spouses work in the business, your family livelihood is
wholly dependent on the success of the business. That increases the family’s financial risk
substantially.
Try to build a larger emergency financial contingency fund for business recessions or
catastrophic events.
Consider disability insurance and adequate term life insurance in case one spouse is
disabled or dies.
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Hoyman Dobson
SPECIAL FOCUS
Continued from page 1
Hoyman Dobson has niches in government contracting,
manufacturing, construction, and health care, Goode said.
“We really embrace these industries and have team
members on staff who work closely, in accounting and
auditing roles, with these types of businesses.”
Her practice has just formed a Government Contracting
Advisory Team, comprised of “experts including an
attorney,” to help area small businesses learn more about
procurement opportunities.
The federal government awarded nearly $100 billion in
contracts to small businesses in fiscal year 2010, showing
an increase in federal prime–contract dollars to small
firms for the second straight year after four years of
decline, according to the U.S. Small Business Administration.
When the federal government puts contracts into the
hands of small businesses, communities have the opportunity to grow and create jobs.
To that end, Hoyman Dobson has scheduled and will
lead a government–contracting seminar from 8 a.m. to 1
p.m. on Thursday, Sept. 22, at the Holiday Inn in Viera,
formerly known as the Imperial Hotel.
The program is sponsored by the firm’s Government
Contracting Advisory Team and will feature a number of
speakers and breakout sessions, said Goode.
“The seminar is designed for businesses that are
interested in getting into government contracting and
those that already compete for government contracts,” she
said, adding that there will be a small seminar fee to cover
a continental breakfast and a lunch.
Goode, a graduate of Florida State University who has
a master’s degree from the University of South Florida,
founded the firm’s Government Contacting Advisory
Team.
For the first time, a new government program —
introduced this year — allows contracting officers to set–
aside contracts specifically for women–owned small
businesses.
In general, over the past year the SBA has increased its
efforts and collaboration with federal agencies to provide
increased opportunities for small businesses to compete for
and win federal contracts.
Another new offering at the independent practice is
Hoyman Dobson’s “Trust Advantage” service.
Seeing an opportunity to serve clients in the local
market, Charles “Chas” Hoyman Jr., managing director of
the practice, said his firm recently introduced “Trust
Advantage” and hopes to build a clientele around personal
service.
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“The product fits nicely with Brevard County’s demographic,” he said. “We are currently taking trustee
appointments from certain providers. Right now, most of
that service is being handled out of the county by very
large organizations.”
He added, “Typically, when business here goes to
another area of the state, the client–service side tends to
deteriorate. With our firm, one of the people in the office
acts as the trustee. It’s a local service. We’re on top of it,
responding to their questions and inquiries and providing
them the confidence that their trust is being executed in
the manner they intended.”
A number of banks in the local market offered trustee
services but times have changed, he said.
From the client–service standpoint, Hoyman said his
firm is reviewing its delivery system across all platforms
and looking for ways to improve it. “With today’s cutting–
edge technology, how can we better communicate with our
clients?”
He continued, “We are having all of our team members
look at the ways we provide services, so we can continually
improve the communication process with our clients.”
Hoyman Dobson produces a biweekly electronic
newsletter as one avenue of staying connected with its
customers.
In addition, the practice is about to release a client–
satisfaction survey, he said. The company does this every
other year to measure how effectively it serves clients.
He said the survey response from customers has been
strong, and the feedback valuable.
“For everyone who participated in our last client–
satisfaction survey, the firm made a donation on their
behalf to a not–for–profit organization in the county we
have long supported,” Hoyman said.
On the marketing side, one of Hoyman Dobson’s three
focus areas, the firm has seen rewarding results, said
Goode.
Marketing is traditionally viewed as a cost center and is
often cut in a bad economy. But that’s not Hoyman
Dobson’s view. When the economy started to turn sour, the
firm reached out and hired its first full–time, in–house
marketing coordinator, Aliona Groh.
“Aliona has been a key cog in the firm’s success,” said
Goode. “We are really committed to improving communications with our clients, the local market and beyond. And
Aliona has taken the bull by the horns and has really
helped advance our marketing efforts and the execution of
our marketing strategy.”
Groh, a community volunteer with Habitat of Human-
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Executive Director
ity of Brevard County, will mark her third year with
Hoyman Dobson in October.
Her first move after coming aboard the firm was
forming a relationship with the Association for Accounting
Marketing, a Midwest–based organization of more than
800 members, including CPAs, business consultants, and
marketing professionals.
Then Groh suggested Hoyman Dobson redesign its
website. “We wanted to improve our website and make it
more valuable to visitors, and we did,” said Groh. “People
who visit our website will see information on many
different topics, especially those relating to our niches. We
feel like we have an information–rich website.”
Hoyman Dobson’s redeveloped website was singled out
at an event hosted by the Association for Accounting
Marketing. The firm was presented with the organization’s
Marketing Achievement Award at the recent annual
Summit in Chicago. Hoyman Dobson took the top honor in
the website category for firms with revenues less than $15
million.
Judges, including professionals in advertising, consulting, and marketing, reviewed nearly 200 entries from 75
firms in 20 different categories.
Since its revamp, Hoyman Dobson’s website has been
generating increased traffic.
“Debbie (Goode) received a call from a person in
Afghanistan who was doing research on our website. He
was researching government contacting for his business
and followed up with a call,” said Hoyman.
The caller lived in North Carolina and was working for
a company in Afghanistan, Goode said. “Because we have
improved our search engines and have improved the value
of our website, the niches that we specialize in come up in
searches.”
Under Groh’s direction, the firm created new brochures
and collateral, too.
Goode said Hoyman Dobson is seeing encouraging
results from its three areas of focus and is working to
continuously improve the practice as it strives for excellence. The firm is growing in a market lull.
She said Hoyman Dobson sees business growth and
community involvement as a singular goal — a partnership that goes hand–in–hand.
“As a firm we are trying to help this county. To do that,
business leaders need to bring everyone together to move it
forward,” said Goode, who is in involved in a number of
community organizations including the Economic Development Commission of Florida’s Space Coast, and Florida
Tech’s Women’s Business Center.
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August 01, 2011 - Brevard Business News

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