October 29, 2007 - Brevard Business News

Transcription

October 29, 2007 - Brevard Business News
BBN
Vol. 25 No. 44
Brevard
Business
News
A Weekly Space Coast Publication
October 29, 2007
Wickham Business Park
opens, developer Spiegel
offers upscale ‘flex’ space
By Ken Datzman
Fred Spiegel knows Brevard County
as well as any developer who has worked
this market over the past 30 years. And
that’s impressive for someone who has
lived in Miami all his life. But Spiegel, a
very successful hands–on business
operator, has never developed one
building in South Florida, though he
lives there. For three decades, he has
helped to drive Brevard’s economy,
exclusively, with his projects.
He’s even played a role in relocating
businesses to Brevard from South
Florida. That involvement may grow in
the future with the opening of Spiegel’s
new business park which targets renters
of flexible space.
A longtime friend introduced him to
the Space Coast in the 1970s. “I love this
community. Brevard has been very good
to me, and I’ve tried to give people
exceptional values in all the different
projects I have been involved in over 32
years,” he said.
Spiegel has developed condominiums,
apartment buildings, shopping centers
and residential properties in the county,
going back to 1976. He estimates his
company has built “a couple thousand”
units. His work includes the Commodore
Club condominium in Indialantic and
the Lake Washington Shoppes in
Melbourne.
Spiegel has had a keen sense of
timing for his projects. In general, he’s
had a good run of knowing when to enter
and exit the real–estate market. “Real–
estate development is just a matter of
trying to roll with the economic punches,
as the economies go up and down. But
I’ve been fortunate in that I have had
some luck over the years reading the tea
leaves.”
In the late 1980s, the savvy Spiegel
was scooping up properties from the
government–owned Resolution Trust
Corp. for “30 cents on the dollar.” The
RTC was mandated primarily to liquidate real–estate assets of savings and
loan associations declared insolvent by
the Office of Thrift Supervision. During a
Please see Fred Spiegel, page 19
BBN photo — Adrienne B. Roth
Attorney–turned–developer Fred Spiegel has been doing business in Brevard for more than 30 years.
His latest project is 2200 Wickham Business Park in Melbourne, which is being developed in phases
on 16 acres. Spiegel, president of Spiegel Lease Corp., is renting flexible space at the newly opened
park. When the campus–style project is completed, it will feature more than 200,000 square feet of
flexible space, a hybrid product.
Why companies need a clear succession plan
By Frank Norton
Scripps Howard Service
with the best planning, a situation such
as McGehee’s sudden collapse “is every
board’s worst nightmare,” Kristie said.
Sickness, death or scandal can
incapacitate a corporate chief at any time
and wreak havoc across an organization.
“We don’t know how long our time is
or what it’s really about,” said Billie
Redmond, CEO and co–owner of
Coldwell Banker Commercial Trademark Properties, a Raleigh, N.C., real–
estate firm. Redmond just completed a
company reorganization that includes
comprehensive succession planning.
“One of the best things we can do for
our family of employees is plan for what
happens if I get run over by a bus,” she
said.
Please see Succession, page 14
PRESORTED STANDARD
US POSTAGE
PAID
BREVARD BUSINESS NEWS, INC.
RALEIGH, N.C. — Crescent State
Bank CEO Mike Carlton is young, fit and
not in danger of being pushed out of his
job. Still, he is concerned that his
company isn’t fully prepared to carry on
smoothly should tragedy strike.
Part of his unease is reactionary. It
follows the unexpected death a few
weeks ago of Progress Energy CEO Bob
McGehee, 64, who had a stroke and
collapsed in the street during a business
trip to London.
“Nobody knows what tomorrow will
bring,” said Carlton, 46. “Yes, we have a
succession plan, but it is probably not
documented as well as it should be. We
absolutely need to be prepared. Employees deserve it, and shareholders expect
it.”
Carlton and other board members will
meet this month to hash out more details
on how the company would replace him.
He sees the meeting as a healthy
exercise. It will force the North Carolina
bank to consider its longevity and the
need to groom new leaders today for
sudden or planned transitions tomorrow.
Many companies fall short in this
respect.
“It’s very difficult for CEOs to face
their own mortality and difficult for
boards to push them to take that
seriously,” said James Kristie, editor of
Directors & Boards, a Philadelphia
publication on corporate governance.
But the stakes are high. And even
BBN
DIGEST
UBS economist Berner addresses clients
COMMERICAL
UBS Financial Services Inc. in Melbourne recently
hosted Thomas Berner, U.S. economist for UBS Wealth
Management Research. He spoke to local clients at the
Crowne Plaza Oceanfront in Indialantic. Berner
provided an interactive discussion on how the changing
U.S. economy and business cycles are impacting the
financial markets. “We were pleased to have provided
the opportunity for clients to ask questions and get
updated on the current economic climate,” said Edward
Hecker, director for UBS in Brevard County. “At UBS
Financial Services we believe strongly that responsible
and involved corporate citizenship is fundamental to
lasting success of the company and the entire community. We want to provide our clients with the best
educational opportunities available. We will continue to
bring in top speakers to address the concerns of our
local citizens.” The UBS office is at 709 S. Habor City,
Suite 500.
BRPH
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DESIGN
NSF funds Tech machine–learning grant
Georgios Anagnostopoulos, Florida Tech assistant
professor of electrical and computer engineering, has
earned a grant of more than $237,000 from the National
Science Foundation for a collaborative project in
machine learning. A grant for a similar amount was
awarded to the University of Central Florida, which is a
major partner in this effort. Machine learning is
traditionally considered a broad sub–field of artificial
intelligence. The discipline draws concepts from a
variety of other fields, including cognitive sciences,
information theory, statistics, mathematics, physics,
philosophy and biology. Its cutting–edge applications
include automatic target recognition, earthquake
prediction, gene expression discovery and intelligent
credit–fraud protection.
BAC honors area businesses for support
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Home Depot in Palm Bay and the Brunswick
Brevard Bowling Center in Melbourne share the honor
for Brevard Achievement Center’s Supporting Business
of the third quarter. Jim Simmons, Home Depot general
manager, was presented with the Supporting Business
Award on Sept. 24. Home Depot was recognized for
“their continued support of people with disabilities.”
Monica Jordan, director of sales and marketing for the
Brunswick Brevard Bowling Center, accepted the award
on behalf of general manager Doug Andrews. The
bowling center’s staff was recognized for “their support
and interaction with BAC clients, especially during the
summer months when demand is at its highest.”
Credit union appoints Hudson as its CIO
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BREVARD BUSINESS NEWS / 2
Kennedy Space Center Federal Credit Union has
selected Grady “Mac” Hudson as chief information
officer. Hudson is responsible for planning and implementing all information–technology strategy and
electronic–delivery services. Previously, Hudson was the
director of eCommerce with Fiserv Corp., a Fortune 500
company. He holds a bachelor’s degree in finance from
the University of North Florida and a master’s in
information technology from the University of Phoenix.
He has been working in the financial data processing
industry for more than 24 years. “I’m very proud to be a
part of a team that takes such an active role in the
community and is so focused on providing quality
service and products to its members,” said Hudson, who
grew up in Lineville, Ala., and currently resides in
Melbourne. For more information, visit www.kscfcu.org.
Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
OCTOBER 29, 2007
BBN
DIGEST
National Realty announces top producers
Gale Bray, broker of National Realty of Brevard,
has announced her company’s top producers for
September. The top listers were: Cindy Kuznicki, of
the Indialantic office; Irene Calland, Satellite Beach;
Andy Waterman Team, Palm Bay; Laura Sprague,
Port St. John; Andrea Betting, Suntree–North
Melbourne; and the Cowan Connection, Suntree–
North Melbourne. Top sellers: Lisa Ellision,
Melbourne; Carolyn Martin, Indialantic; Barbara
Bublitz, Satellite Beach; Waterman Team; Karen
Vidak, Port St. John; and Cyndi Jones, Suntree–North
Melbourne. Top producers: Vincent Solazzo,
Melbourne; Martin; Bublitz; Waterman Team; Robert
Beatty, Palm Bay; and Sandy Rickabaugh, Suntree–
North Melbourne.
Treetops
Greene International
Brad Roub earns CFP designation
NOW !
G
N
I
S
LEA
Morgan Stanley recently announced that Brad
Roub, a financial adviser in the firm’s Global Wealth
Management Group in Melbourne, has been awarded
the Certified Financial Planner designation. He has
worked at Morgan Stanley since 2002. The CFP
credential identifies those individuals who have met
the “experience and ethical requirements, have
successfully completed financial–planning coursework
and have passed the CFP certification examination.”
The examination covers such areas as financial
planning, risk management, investments, tax planning and estate planning.
pick up BBN
10-08-07
page 3
FULL COLOR
Craig Technologies a finalist for award
Craig Technologies Inc. in Cape Canaveral has
been named a finalist for the “High–Growth Company
of the Year” award by ITFlorida. The award recognizes
scale of growth, new job creation, and strategic and
successful market focus. “We find excellent new
success stories each year as we examine the best of our
state’s high–tech programs and professionals,” said
ITFlorida Chair Jim Albert. “This is Craig Technologies’ first year for entry in the ITFlorida Awards.”
ITFlorida is a not–for–profit membership organization
that represents the state’s diverse information–
technology businesses. Winners will be announced
Oct. 30 at Disney’s Contemporary Resort during
ITFlorida’s Tech Forum and Gala. Craig Technologies
is a Woman–Owned, Service–Disabled, Veteran–
Owned, HUBZone and 8(a) certified company in
operations since 1999. It provides information–
technology solutions to defense and government
agencies.
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The Brevard Health Alliance Inc. (BHA) recently
welcomed Lisa Gurri as its new chief executive officer.
The announcement was made by Gay Williams, vice
chair of the board of directors. Gurri was instrumental
in the formation of Brevard’s only Federally Qualified
Health Center. She joins BHA from Health First and
has more than 20 years experience in management of
medical not–for–profit organizations. Established in
May 2005, the BHA is Brevard’s only Federally
Qualified Health Center. BHA operates clinics in Palm
Bay, Melbourne and Cocoa, as well as an extensive
mobile–health program. The BHA provides access to
medical services for those individuals who may
otherwise go without care. BHA clinics offer services
through Medicaid, Medicare and utilizes a sliding–fee
schedule based on income for affordable medical care.
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BBN
EDITORIAL
Holiday shopping outlook looks good despite recent setbacks
By Cathy Keen
The approaching holidays may be merrier than
expected for retailers. Despite a troubled housing
market and higher gas prices, Florida consumers say
they intend to spend more this season than they did
last year, a new University of Florida survey shows.
“Many retailers fear that this holiday season’s sales
will be the worst in five years” said Barton Weitz,
executive director of UF’s Miller Center for Retailing
Education and Research. “But while our survey shows
that people with lower incomes plan to spend less,
those with higher incomes expect to spend more,
which makes the overall effect positive.”
Floridians estimate they will spend an average of
$1,325 during the 2007 holiday season, based on a
telephone survey of 525 state residents during
September. About 73 percent said they plan to spend
the same or more this year. When asked the same
question last year in a similar survey, only 62 percent
indicated they would be spending the same or more
than the previous year.
“One reason they gave for spending more is they
are buying these high–tech games and toys that cost
more,” Weitz said. “It’s not that they’re buying more
things, it’s that the things they want to buy are more
BBN
Brevard
Business
News
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West Melbourne, FL 32904
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Adrienne B. Roth
EDITOR
Ken Datzman
OFFICE MANAGER
Frank Schiffmann
Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
agribusiness, finance, health care, high technology and
commerce.
Letters to the Editor must include the writer’s signature
and printed or typed name, full address and telephone
number. Brevard Business News reserves the right to edit
all letters. Send your letters to: Editor, Brevard Business
News, 4300 Fortune Place, Suite D, West Melbourne, FL,
32904.
Subscription Rates for home or office mail delivery are
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changes to: Circulation Department, Brevard Business
News, 4300 Fortune Place, Suite D, West Melbourne, FL,
32904.
BREVARD BUSINESS NEWS / 4
expensive.”
Consumers also said they have a greater number of
family members to buy for this year and they simply
have more money to spend, he said.
Families expecting to spend less this holiday season
reported they either had less income from losing a job
or working fewer hours or they had more expenses
from higher utility bills or taxes, Weitz said.
Higher income consumers — those with annual
household incomes of more than $60,000 — indicate
they are likely to spend slightly more than $1,900,
while those from households that make less than
$60,000 are inclined to spend $890, he said.
Weitz said the income differences were not apparent in last year’s survey. “We do know there has been
this general widening of the income gap between the
haves and the have–nots that has been going on for
quite awhile,” he said.
Of those from higher income households, 81 percent
plan to spend the same or more this holiday season
compared to last season, but only 67 percent of
residents from lower income households intend to
spend the same or more, he said.
Those in the lowest earning group — with household incomes of less than $30,000 — plan to spend the
least. Forty–two percent reported they expect to spend
less this season than last year, the survey found.
“These are the people who are most affected by the
rise in gas prices and probably the increases in
insurance costs and property taxes as well,” he said.
“They could also be the same people suffering the
effects of some of these subprime loans.”
Because of these income disparities, discount stores
such as Family Dollar, Dollar General and Wal–Mart
are likely to fare worse this holiday season than more
upscale stores such as Macy’s, Nordstrom and Neiman
Marcus, he said.
Retailers that appeal to these customers with lower
incomes would probably be wise to have less merchandise and less inventory in stock than they might
normally plan on,” he said. “At the end of the season,
they don’t want to be stuck with excess inventory that
they have to sell off at a loss.”
Generally, that is the pattern all retailers seem to
be following right now because of the belief that this
year’s holiday season will not be particularly robust,
Weitz said. The holidays are critical for retailers, who
rely on them for as much as 50 percent of annual sales,
he said.
In other trends, 70 percent of consumers surveyed
indicate they will be spending the same or more on gift
cards than last year, 64 percent the same or more on
apparel, 60 percent the same or more on things for the
home, and 59 percent the same or more on toys and
games.
The survey was conducted by the retailing center
and UF’s Bureau of Economic and Business Research.
The margin of error is 3 percent.
KLD Youth Foundation holiday event scheduled
Hundreds of attendees will share in the beauty of Christmas trees adorned by many of Brevard’s leading
businesses and families, along with a host of Christmas ideas and treasures, while supporting the KLD Youth
Foundation. The month–long event starts with a Gala Dinner and the Unveiling of the Trees at 7 p.m. on Nov. 3.
Gala tickets and table sponsorships are available. Call 454–7333 for ticket information. The KLD Youth Foundation is a nonprofit organization located behind JC Penney’s at Merritt Square Mall. There will be workshops for
cookie baking, gingerbread house–making, designer gift–wrapping, and many crafts and activities for the kids and
adults. The public viewing dates for the Christmas trees are: Friday, Nov. 9, 16 and 23 from 6 p.m. to 8 p.m.;
Saturday, November 10, 17 and 24, from 10 a.m. to 8. p.m.; and Sunday, Nov. 4, 11, 18 and 25, from 2 p.m. to 6
p.m. Tickets are $6 for adults, and $4 for seniors and children under 12.
BPS students named National Merit semifinalists
Brevard Public Schools has 26 National Merit Scholarship semifinalists who will compete in the 2008 National
Merit Scholarship Program. The 26 students are among 16,000 semifinalists in the 53rd annual National Merit
Scholarship Program. These academically talented high school seniors have an opportunity to continue in the
competition for some 8,200 Merit Scholarship awards, worth more than $34 million, which will be offered next
spring. The BPS National Merit Scholarship semifinalists are: Bayside, Brian Nielsen and Ashley Williams; Cocoa
Beach, Teng Bao, Trevor Del Castillo, Kyla Horn, Ryan Julian and Megan Rein; Eau Gallie, Ralph Baird,
Katherine Byrnes and Elizabeth Saam; Edgewood, Rachel Williams; Melbourne, David Evander, Morgan
Lemonidis and Ali Sims; Merritt Island, William Waldron; Palm Bay, Paul Draper and Kurt Lin; Satellite, Ryan
DiMaria, Howard Harrington, Adam Lindsley, Courtney Sargent and Linda Yue; Titusville, Ryan Whittingham;
and West Shore, Jessica Gaudy, Erin Murphy and Kern Vijayvargiya.
Young Eagles flight rally Nov. 17 in Merritt Island
Area young people ages 8 to 17 will have a chance to take to the skies on Saturday, Nov. 17, as Experimental
Aircraft Association (EAA) Chapter 724 hosts a Young Eagles Flight Rally at Merritt Island Airport. The rally is
part of the EAA Aviation Foundation’s Young Eagles Program, created to get more young people interested in
aviation. Free airplane rides are just part of the Flight Rally; the pilots hope to build one–to–one relationships
between pilots and young people, giving a new generation a chance to learn more about possibilities that exist in
the world of aviation. Pilots at the event will also explain more about their airplanes, allowing young people to
discover how airplanes work and how pilots ensure safety before every flight. All pilots and planes are certificated
by the Federal Aviation Administration. Following the flight, each young person will receive a certificate making
him or her an official Young Eagle. Young people and their parents attending the flight rally are asked to come to
the large hangar at the end of Airport Road (2 miles south of SR 520 on South Courtney Parkway). Registration
will start at 8:30 am. A parent or guardian must sign a permission form for each young person. Call 453–5388 or
visit www.eaa.org for more information.
Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
OCTOBER 29, 2007
BBN
DIGEST
Major employers scheduled
for Embry–Riddle’s job fair
DAYTONA BEACH — More than 100 employers in
aerospace, business, engineering and high–tech fields
will be on hand to talk with jobseekers at the 2007
Industry/Career Expo at Embry–Riddle Aeronautical
University.
Sponsored by Embry–Riddle’s Career Services
Office, the Expo is free and open to the public and will
run from 10 a.m. to 3 p.m. on Wednesday, Nov. 7, and
Thursday, Nov. 8, in the university’s ICI Center, 600 S.
Clyde Morris Blvd. The Expo will be held during
Homecoming Week.
“Recruiting and hiring is at its strongest since 2000
and I’m extremely pleased with the quality of the
companies attending this year’s Expo,” says Lisa Scott
Kollar, executive director of career services.
“In fact, we have received the most registrations in
the history of the event. We expect a fantastic opportunity for our students, alumni, and visitors. We welcome job candidates from all levels of experience and
backgrounds to interact with a full range of employers
in the aviation and aerospace industries, and beyond.”
Major employers at the Expo will include The
Boeing Co., Cessna Aircraft Company, Federal Bureau
of Investigation, Honeywell Aerospace, Lockheed
Martin, Rockwell Collins, Rolls–Royce, Sikorsky
Aircraft, United Space Alliance, U.S. Navy, and Volvo
Aero Services.
Among the airlines represented will be Air Wisconsin Airlines, American Eagle Airlines, ATA Airlines,
Atlantic Southeast Airlines, Continental Airlines,
Delta Air Lines, Northwest Airlines, Southwest
Airlines, United Airlines, US Airways, and World
Airways.
Call (386) 226–6054 or e–mail careers@erau.edu for
more information. Visit www.erau.edu/career/expo/
07_exhibitors_daytona.html for a complete listing of
employers who plan to attend the Expo.
Pi Lambda Phi wins awards at convention
Florida Tech’s Beta Nu Zeta Chapter of Pi Lambda
Phi earned several awards at this year’s leadership
convention in Pittsburgh, Penn. A highlight was the
Edward Goldman Alumnus Achievement Award made
to Dr. Alan Brown, Florida Tech associate professor of
chemistry. This award honors an alumnus of Pi
Lambda Phi who has contributed the most to the
organization over the years. Among the students
earning honors was Michael Allred, who received the
Rafer Johnson Upsilon Achievement Award. This
recognizes an undergraduate brother who closely
exemplifies the qualities of Olympics decathlete
Johnson, who was a member of the chapter California
Upsilon. Florida Tech students Justin Grigg and Ryan
Woosley received the Scholarship Keys Award. This
recognizes graduating seniors who have a cumulative
GPA of 3.3 (on a 4.0 scale) or higher at the end of their
first semester senior year. Florida Tech’s Delta Upsilon
chapter of Pi Lambda Phi also received awards and
recognition for outstanding operations, finance,
athletics and alumni relations. Pi Lambda Phi,
founded in 1985, was the first non–sectarian fraternity
in the United States. The organization promotes
academics, leadership, social skills and lifelong
fraternal bonds.
OCTOBER 29, 2007
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Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
OCTOBER 29, 2007
BBN
DIGEST
‘Roadmap to Success’ series
begins Nov. 7 at TRDA office
Florida’s Technological Research and Development
Authority (TRDA) is offering a workshop series to help
entrepreneurs navigate through the complexities of new
business formation.
Titled “Roadmap to Success,” the six–week series will
be hosted at the new TRDA Business Innovation Center
in Melbourne and is slated to begin Nov. 7.
Designed to assist new and developing companies,
the “Roadmap to Success” series provides owners with
strategies for growth and profitability. The series will be
comprised of six, two–hour workshops. Each class will
focus on a particular area. The sessions are titled
“Planning for Success,” “Focus,” “Marketing and
Competition,” “Financial Considerations,” “Bringing it
all Together,” and “Presentations to the Emerging
Business Network.”
“Our goal is to assist entrepreneurs with valuable
resources, a nurturing environment and hands–on
assistance to grow their technology businesses into
mature companies,” said Chester Straub Jr., executive
director of the TRDA. “One way we do this is to provide
an opportunity for networking and developing strategic
partnerships through innovation center events.”
“This was a tremendously valuable opportunity for
our company,” said CEO Bill Watkins, one of the first
four companies to complete the series and be selected as
a tenant of the Business Innovation Center.
The workshop series will be conducted by serial
entrepreneurs Richard Fox and Scott Faris of the
Astralis Group LLC. Fox has more than 20 years
experience in creating new defense and technology
companies. Faris has been involved in the startups of
more than 20 technology companies. His background is
rooted in finance, technology commercialization and
operations.
The cost of the workshop series is $300 and covers
six–evening workshops, instruction, course materials,
and refreshments. The workshop is limited to 20
participants. All sessions will be held from 7 to 9 p.m. at
the TRDA Business Innovation Center, 1050 West Nasa
Blvd.
Entrepreneurs wishing to become clients of the
TRDA Business Innovation Center must complete the
“Roadmap to Success” workshop before being considered
for admission. The fee for both workshop registration
and the application for admission to the TRDA Business
Innovation Center is $450.
For more information on the “Roadmap to Success”
series, contact Bonnie O’Regan at 872–1050, extension
107, or register at www.trda.org.
Knutson to conduct workshop at museum
Ceramic artist Barbara Knutson will conduct a Slab
Forming Workshop at Brevard Art Museum School on
Nov. 3–4 from 10 a.m. to 5 p.m. Using the soft and
supple nature of clay slabs, participants will create
forms paying attention to line, volume, and form using
texture as emphasis. Knutson was a studio potter in
Woodstock, Vt., for 25 years. Although she studied at
the Rhode Island School of Design, Knutson is mostly
self–taught. Her work has appeared in numerous
national and regional exhibitions. The Brevard Art
Museum is in Melbourne, at 1520 Highland Ave. To
register, call 254–7782.
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BREVARD BUSINESS NEWS / 7
BBN
EVENTS
Church to host seminar for families
November is Family Month in Brevard. Each
November, the Family History Center of The Church of
Jesus Christ of Latter–day Saints, at 1801 S. Fiske
Blvd. in Rockledge, helps to honor and strengthen
families by hosting a Family History Seminar. Last
year more than 225 people attended the event. This
year’s workshop will be from 8:30 a.m. to 3 p.m. on Nov.
3. See www.cocoastake.org for the seminar schedule
and registration information.
Hospice
Oct. 31 is deadline for vote by mail
Celebrating
new ad emailed
30 years
of Caring for
Brevard County!
Would you like to cast your vote by mail? You have
until Oct. 31 to request your absentee ballot for the
Nov. 6 elections. To request your ballot, call 633–2127
or visit brevardelections.org.
Annual Forest Festival in Titusville
The Brevard County Parks and Recreation’s
Environmentally Endangered Lands Program will host
the fifth annual Forest Festival at the Enchanted
Forest Sanctuary in Titusville on Saturday, Nov. 3,
from 10 a.m. to 4 p.m. The public is invited to attend
the free event, which will feature live animal presentations, music, guided trail hikes, butterfly–garden tours,
and plant sales. There will be a life–size model of a bat
cave, and a Kids Corner will include games,
storytelling, puppets, crafts and projects. For more
information, call 264–5185.
Fashion Show and Luncheon Nov. 3
The Space Coast Feline Network will host a Luncheon and Fashion Show at 11 a.m. on Saturday, Nov.
3, at the Radisson Resort at the Port in Cape
Canaveral. Proceeds will support Feline Network
programs. The Fashion Show will be put on by
Patchington’s at The Avenues at Viera. It begins at 1
p.m. Tickets are $35 per person. Anyone interested in
renting a vendor table to show or sell their goods can
contact Sandy Goad at 759–5242, or e–mail
SandyGmeow@aol.com. For tickets, visit
www.spacecoastfelinenetwork.com.
Central Florida Winds concert Nov. 4
Artemis
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BREVARD BUSINESS NEWS / 8
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The Central Florida Winds will perform the final
concert of its eighth season at 3 p.m. on Sunday, Nov. 4,
at Holy Trinity Episcopal Academy Upper School, 5625
Holy Trinity Drive, in Melbourne. The program, “Music
from the Past Century,” will feature principal saxophonist Frank Tuckwiller in a performance of Paul
Creston’s “Concerto for Saxophone and Band.” Also on
the program will be works by Sousa, Persichetti, and
Piston. For more information, visit www.finds.org.
Chamber’s ‘Best Business Summit’ Nov. 9
The Melbourne–Palm Bay Area Chamber of
Commerce will present its “Best Business Summit:
Strategies to Take Your Business to the Next Level”
from 8 a.m. to 4 p.m. on Nov. 9 at the Crowne Plaza
Melbourne Oceanfront. The event will feature nationally known keynote speakers Orvel Ray Wilson, co–
author of the “Guerrilla Marketing” series of books, and
Hattie Bryant, a small–business advocate and author of
“Beating the Odds.” The Best Business Summit will
feature an array of industry professionals conducting
breakout sessions throughout the day. If you are
interested in learning more about how you can connect
with 150 prominent business professionals seeking to
develop new strategies, or for vendor opportunities, call
Deborah Ballard at 724–5400, extension 238.
Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
OCTOBER 29, 2007
BBN
EVENTS
Open house Nov. 9 at meal–assembly store
North Brevard’s only meal–assembly store will mark
its first anniversary with an open house. The function
will be held from 12 p.m. to 6 p.m. on Friday, Nov. 9, at
Make–It Take–It Meals, 3659 Hopkins Ave., in
Titusville. Call 264–0034 if you plan to bring a large
group. Food samples, refreshments and door prizes will
be provided. Make–It Take–It Meals is a new concept in
the food industry that affords busy people a convenient
means to prepare home–made meals in a commercial
kitchen and then cook the meals at home. “Every day
there are always several people who come into our store
and tell us that they’ve been wondering exactly what
Make–It Take–It Meals is,” said Kristen Jacobs, owner.
“This open house is an opportunity for people to come in
and sample our food and learn about the superior
services we offer to the community.” The business has
added new services including lunch catering, full–
service catering and cooking classes. The team includes
chefs Keri Simon and Jennifer Joyce. Simon is a
graduate of the John Folse Culinary Institute in
Louisiana.
CEG
new a d emailed
Hanna speaker for Brevard Zoo dinner
The Brevard Zoo will host a conservation dinner at
5:30 p.m. on Friday, Nov. 9, in the zoo’s newly opened
Nyami Nyami River Lodge. Tickets are $250 per person
and seating is limited. Jack Hanna, director emeritus of
the Columbus Zoo, will be the guest speaker. Hanna,
host of “Jack Hanna’s Animal Adventures” television
program, is a noted conservationist. The dinner begins
with a cocktail hour. Proceeds will benefit field–
conservation projects supported by the Brevard Zoo.
Since 2001, the zoo has awarded more than $200,000 in
conservation funds to local projects such as right–whale
monitoring and sea–turtle preservation. Special seating
is also available at Hanna’s table for $500 (limited to six
people). Advanced reservation is required. To make a
reservation or for more information on the conservation
dinner, call 254–9453, extension 234, or e–mail
omoriarty@brevardzoo.org.
Family Day set for Micco Park
The Brevard County Parks and Recreation will host
a free Family Fun Day at Micco Park on Saturday, Nov.
10, from 10 a.m. to 4 p.m. The public is invited to bring
the family to the park for a day of fun. Kidzone, for
children and teens, will include games, crafts,
moonwalks, face–painting and skateboarding. Exhibits
by community groups, dog–rescue organizations, and
classic car clubs will be on display. The Kidzone
admission is $3 per child. Micco Park is at 9655
Riverview Drive. For details, call (772) 663–8748.
Veterans Day ceremony in Titusville
The City of Titusville, The Flag and Memorial
Committee, and the American Legion Post 1 will host a
Veterans Day ceremony at 10 a.m. on Nov. 11, in
Veterans Memorial Park, 8 Board St. An Air Force
speaker will honor the 60th anniversary of this branch.
Call Karen at the Titusville Chamber for more details.
Her number is 267–3036.
Zonta Club of Melbourne call for artists
The Zonta Club of Melbourne is calling for artists of
all mediums to participate in the fourth annual Chocolate Festival and the second annual Art in the Park on
March 30. Artists are invited to submit an application.
The deadline is Jan. 15. Visit www.zontaspacecoast.org
for details.
OCTOBER 29, 2007
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BREVARD BUSINESS NEWS / 9
BBN
BUSINESS
Years in the works, the Rydsons’ historic Port D’ Hiver Bed and
Breakfast to open soon on Ocean Avenue in Melbourne Beach —
it’s a showcase project for Luce Custom Remodeling and Design
By Ken Datzman
MELBOURNE BEACH — Michael and Linda Rydson are within weeks of
opening the first bed and breakfast in this seaside community, and it promises to be
a showcase for Brevard County.
The Rydsons hope to attract travelers from around the nation to the stylish, well–
landscaped four–building campus that contains 11 individual units. They are looking
forward to hosting guests from throughout the region, too, at their historic inn.
The inn consists of four Key West–style buildings — two that were preserved and
renovated, and two new structures — set around a pretty interior connected by
winding brick paths. The Pink House and The Carriage House were both renovated.
The Rydsons purchased the two buildings about five years ago. The property has
been zoned commercial since the 1970s, she said. “My father came up with the idea
for a bed and breakfast.”
Located on the corner at 201 Ocean Ave., about 200 feet from the Atlantic Ocean,
the luxurious Port D’ Hiver Bed and Breakfast (pronounced port–Dee–vair, meaning
Winterport) has been in the works for years. “I did the drawings a long time ago
using crayons, markers and a ruler. I did them on the children’s sketchbooks. The
project kind of evolved from there,” said Linda Rydson, who grew up in an entrepreneurial family.
The Rydsons are now anxious to unveil their venture to the public. “We plan to
open in late November or the beginning of December. We’re already booking guests,”
he said. Their Web site is www.portdhiver.com. The Rydsons are the owners and
onsite operators of the business. Room rates for Port D’ Hiver range from $200 to
$525. The inn features a lush courtyard with extensive tropical foilage.
The husband–and–wife team has meticulously planned for every detail of their
B&B, working closely with Tom Luce, president of Luce Custom Remodeling and
Design in Melbourne. “It’s a tremendous project, with incredible detail work,” said
Luce, a general contractor who founded his company more than 25 years ago. “I have
never seen anything like it in this part of Florida. I think the focus is on comfort and
style in each room. The woodwork, for instance, is outstanding. This is a carpenter’s
dream. I was very pleased to do this project.”
The Rydsons said they interviewed a number of builders before selecting Luce
Custom Remodeling and Design. “We also talked to a lot of people in the industry
and Tom’s name kept coming up. We wanted a general contractor who could
understand the focus on the historical aspect and the care that was needed to
renovate the structures. Tom totally had the vision for this project. After talking to
him, we decided he was our builder. And Tom has made it happen,” said Linda
Rydson.
Michael and Linda Rydson traveled to Amelia Island, near Jacksonville, to talk to
a consultant in the B&B industry. There, they attended the consultant’s seminar,
she said. “The seminar material was spread over three days. Then he came down to
Melbourne Beach and reviewed our B&B site. He sent us to similar B&B properties
that were on a corner and had multiple buildings, and sort of an upscale ‘gardening
feeling’ like we’re trying to create.”
The project is really about promoting the history of Melbourne Beach, said Linda
Rydson, who worked for Harris Corp. years ago, as did her husband.
“Melbourne Beach has a wonderful, historic character and charm. I think a lot of
our structures in the community haven’t been showcased. The Brevard Cultural
Alliance is focusing its holiday tour (Dec. 8) on Melbourne Beach. I believe it will
really help our cause. It will help us when we apply for grants, and as we look to get
recognition from the state and from the larger agencies for what we’re trying to do in
Melbourne Beach. The citizens of this community have come together to restore and
maintain our historical character.”
She sits on the Melbourne Beach Historical Preservation Board. Other preservation projects are taking place in the community. It took “at least four years” to get
permitting for Port D’ Hiver, she said. “All of us in Melbourne Beach are very
protective of our neighborhood. For this project, we tried to maintain as many
architectural features as we could, yet still meet the current building codes. It was a
BREVARD BUSINESS NEWS / 10
BBN photo — Adrienne B. Roth
Michael and Linda Rydson, in front, plan to open Port D’ Hiver Bed and Breakfast, at 201 Ocean Ave.
in Melbourne Beach, in late November or early December. They hired Luce Custom Remodeling and
Design, run by Tom Luce, back, to renovate two buildings and to construct two new structures on the
property. ‘Our goal is to become one of the finest inns in the southeast United States,’ said Michael Rydson.
challenge to walk that line.”
The Pink House at 201 Ocean Ave. was built around 1916. It housed a law office
for many years and was a residence. The home was bought in 1925 by Walter
Brown, who remodeled it a year later. The Browns wintered in Florida and summered in Vermont. The restored main house now has three guest rooms on the
second floor with marble baths. Two of the rooms have ocean views and large
porches. The third room features a private balcony overlooking the courtyard.
The Carriage House, which once contained an art studio, is “the largest and most
romantic room” at Port D’ Hiver. It has West Indies–style suites with “sweeping
ocean views.” The suite includes a private porch, a king–sized bamboo bed, and a
two–person whirlpool tub.
The two new structures are just as charming as the historic buildings. The
Cabanas have rooms and suites all with large private porches and whirlpool tubs.
“Each room has its own personality,” said Linda Rydson.
The bed–and–breakfast business is a steady–growth industry, according to the
2007–2008 “Industry Study of Operations and Finance” published by the Professional Association of Innkeepers International. The report says that occupancy rates
and room revenues continue a “steady climb” for B&Bs and country inns. The PAII
study showed that annual occupancy for B&Bs nationally rose to 43 percent in 2006,
a growth rate of about 5 percent over 2005. Another key measure of business success
in the lodging industry is revenue per available room, or RevPar. B&Bs in the PAII
study experienced a 6 percent increase in RevPar from 2005 to 2006.
To build business and their reputation in the industry, Michael Rydson said Port
D’ Hiver Bed and Breakfast will focus on providing top–notch customer service in a
unique setting. “Our goal is to become one of the finest inns in the southeast United
States,” he said.
Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
OCTOBER 29, 2007
BBN
BUSINESS
Construction Engineering Group better positioned to serve clients
from its custom–designed, company–owned facility in Melbourne
— partners guide nine–year–old firm into new market segments
By Ken Datzman
When a small business purchases its first headquarters building, it’s generally
considered a milestone in the company’s history. And more independent businesses
are reaching that goal, as they view real estate as a solid investment with tax advantages.
Small–business owners who become property owners can deduct mortgage
interest, insurance and maintenance, and also depreciate the property. Owners can
also collect rent from unused space.
The Construction Engineering Group, a full–service, strong–growing professional
firm that works closely with architects, general contractors and interior designers in
the region and around the state, is one of those businesses that has moved up to
ownership, after leasing space since its founding in 1998.
CEG has settled into its new facility on West Eau Gallie Boulevard in Melbourne,
a custom–designed 6,600–square–foot condominium building at the Pineapple Ridge
development. “This was a significant achievement for the firm and we’re very proud of
it,” said civil engineer Jake Wise, one of four CEG partners. Electrical engineer David
Alley, mechanical engineer Keith Couch and structural engineer Tom Adams join
Wise as principals of the firm.
The partners have built CEG into one of the region’s most successful small
businesses. The 26–person staff includes eight engineers (who hold P.E. designations),
computer–aided design technicians, and administrative personnel. Their company is
experiencing another growth year, despite an uneven economy. “We have been able to
generate revenues from markets outside the county, and that has helped,” said Alley,
a Florida State University graduate.
“We’re also getting into new markets locally. We were recently selected as the
number–one engineering firm for several three–year continuing contracts with
Brevard County Schools. We have a lot of experience in the education market, but
really haven’t focused our efforts in that arena. We’ve concentrated on the commercial, industrial and multifamily segments, but as those sectors have tapered off
recently, the school market has been another valuable resource. We have successfully
gotten our foot into it, and we’re projecting good revenue growth next year from the
education market.”
Wise said CEG is working on a “half–dozen or more” charter–school projects
around the state. “That is another niche market we’ve been able to tap. The projects
include schools in Palm Bay.”
Even out–of–town architects and builders have been calling on CEG. “It seems like
every week we come up with a new client,” Alley said, “and new clients help drive our
growth.”
In southwest Orlando, CEG is working on The Grande Palisades Resort, a new
development at Lake Austin Reserve. The project will feature five luxury resorts on
more than 400 acres. When completed, Grande Palisades will stand as one of the
largest developments in Orlando.
“It’s our biggest project to date,” said University of Florida graduate Adams, a
member of the American Institute of Steel Construction and the American Concrete
Institute. “The particular portion of the project we’re doing is an 860–unit condominium hotel off Highway 192, just west of Disney World. It’s part of a planned
development. CEG provided the full structural, mechanical, electrical and plumbing
services. The budget was roughly $200 million for that phase. It’s currently under
construction.”
His company is also part of a local design–build team for the new five–story
Melbourne City Hall. The building is set for construction on Strawbridge Avenue, in
the downtown area. The team includes architect Dave Nagrodsky and the firm
Certified General Contractors.
CEG, which moved every couple of years to accommodate growth, got its start in a
450–square–foot office near Del’s Freez, on North Harbor City Boulevard in
Melbourne. CEG moved from there into a 1,200–square–foot space, and soon outgrew
it. Then the partners expanded into a 3,600–square–foot facility on North Drive in
Melbourne, before building their own office at Pineapple Ridge. Holeman Suman
OCTOBER 29, 2007
BBN photo — Adrienne B. Roth
CEG started from a 450–square–foot office in 1998. Today, the strong–growing company is housed
in a new 6,600–square–foot facility on West Eau Gallie Boulevard in Melbourne. It was designed by
Holeman Suman Architects. The partners of CEG are, from left: Dave Alley, electrical engineer; Keith
Couch, mechanical engineer; Tom Adams, structural engineer; and Jack Wise, civil engineer.
Architects designed the sleek–looking office, with input from the four principals. Ken
Constantino Builders Inc. was the general contractor.
The conference room is uniquely situated in the center of the building. “It’s
centered in the front of the facility for easy accessibility to all the different departments,” Alley said. Adds Couch: “The open floor plan lends itself to better coordination
between the various disciplines, and makes it a lot easier to communicate with team
members.” CEG leases about 1,500 square feet of the building to a general contractor.
The structure, designed around the green–building concept, features state–of–the–
art electrical and mechanical systems, said Couch, who holds LEED certification
through the U.S. Green Building Council. LEED stands for Leadership in Energy and
Design. The USGBC is based in Washington, D.C.
“LEED is fast moving to the forefront of our industry,” says Couch, who earned his
degree from Tennessee Technological University. “What it really comes down to is
using sustainable design, recyclable materials, and energy–efficient systems to help
decrease global warming. We’ve worked on a couple of LEED projects and we’re in the
process of getting them certified.”
One CEG assignment is for Honda Marine in the town of Grant–Valkaria. “We are
working on gaining Platinum LEED certification for Honda’s research and development facility for outboard motors. It might be the first LEED project of its kind in the
state,” said Wise. The LEED rating system offers four certification levels for new
construction, with Platinum being the highest.
As CEG continues to grow, the company is beginning to develop a pipeline for
future recruits. CEG has opened its doors to student interns from area colleges and
universities. Students get the opportunity to work alongside professionals in the field.
“They gain a wealth of experience and are more valuable when they graduate. We
look forward to their coming back and working for us,” said Adams.
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BREVARD BUSINESS NEWS / 11
BBN
DIGEST
Tennis superstar Roddick to perform
at Kiwi Club in Indian Harbour Beach
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BREVARD BUSINESS NEWS / 12
The Kiwi Tennis Club in Indian Harbour Beach will host “Rally with Roddick,” a
Dec. 9–10 event sponsored by Harris Corp. and OMNI Healthcare. This philanthropic
tennis exhibition will feature Andy Roddick, the former top player in the world and
US Open champion. It will mark the first men’s professional tennis event held in
Brevard County.
“Rally with Roddick” benefits two local children’s charities — the Brevard Neighborhood Development Coalition (BNDC) and Catch of Brevard. The BNDC is a
nonprofit outreach organization for children of impoverished neighborhoods. Catch is
a nonprofit organization providing medical care to Brevard’s underserved pediatric
population.
“Any opportunity to help children is a privilege and something I love to do,” says
Roddick. “Our children are our number–one resource and all children need a strong
support system so they can become a viable part of our future society. Helping
children today for tomorrow is the motto for my foundation and it will definitely be the
purpose for this exhibition on Dec. 10.”
“Rally with Roddick” festivities include two doubles exhibitions. First, Roddick will
be paired with the high bidder of the “Play Doubles with Andy,” an online auction
currently taking bids at www.RallywithRoddick.com. On the other side of the court
will be the next highest bidder paired with one of the three rising stars in men’s
professional tennis. The night’s feature match will be an all–pro competition with
Roddick and three emerging American tennis players.
On court, Roddick will join Amer Delic, who is ranked No. 81 in singles on the
Association of Tennis Professionals Tour (ATP). He reached a career high of No. 60 in
singles earlier this year. Delic was part of the undefeated University of Illinois 2003
NCAA Championship team. He was the first University of Illinois player to capture
the NCAA singles crown.
Roddick and Delic will be joined by Robert Kendrick, who is ranked No. 113 in
singles on the ATP Tour. He recently reached the quarterfinals of doubles at the US
Open. Known for his serve and volley play, Kendrick was up two sets to love against
No. 2 ranked Rafael Nadal at Wimbledon in 2006.
Rounding out the field of doubles play will be Jesse Levine, a former University of
Florida performer attracting a lot of attention among young U.S. players. Levine
played one season for UF before turning pro at this year’s US Open.
“Rally with Roddick” was conceived by Kiwi Tennis Club Pro Tracy Almeda–
Singian, the event organizer. Almeda–Singian trained with Roddick in South Florida
during the developmental years of their tennis careers.
“Andy is a great guy,” said Almeda–Singian. “He understands the importance of
giving back and his success on the court has helped him make a difference far beyond
tennis. Back in the day, in our youth, he was this talented kid that I knew. Today,
Andy is a superstar who all the kids know and look up to. Andy is a great role model
for kids. The motto for his foundation is ‘Helping Children Today for Tomorrow,’ and
this event shares that vision.”
Ed Scott, owner of Kiwi Tennis Club, agrees.
“Kiwi Tennis Club is proud to team up with Andy for this charity event,” says
Scott. “With the great support from sponsors like Sutton Properties, Mercedes
Porsche and Audi of Melbourne, McBride Woodbridge Marketing, All–Star Printing,
Genna Jewelers, Prime Bank, RSM McGladrey Inc. and McLean, Jones, Lyons, &
Lacey LC, “Rally with Roddick” is ensured to be a success for BNDC and Catch of
Brevard.”
Sponsorships start at $1,000. Sponsorship opportunities “are the public’s best
chance to attend the exhibition.” More details are available at
www.RallywithRoddick.com.
LASER Day lets teens explore college
A variety of fun and educational topics — many with fascinating titles — will be
offered at Florida Tech’s LASER Day on Nov. 7. LASER Day (Liberal Arts, Science
and Engineering Resource) will be held on campus from 2:15 to 8:15 p.m. for 10th,
11th and 12th graders, their parents, teachers, guidance counselors, and community–
college students. Students can select three topics from 30 to attend in consecutive,
activity–filled sessions. The topics include ABCs of Laser Light, Climate Change/
Impact on Hurricanes, Fuel–Cell Engineering, and Mysteries of Lightning. Visit http:/
/cos.fit.edu/index.php for more information, or contact Linda Ward, in the dean’s office
of the College of Science, at 674–7573. Her e–mail is lward@fit.edu.
Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
OCTOBER 29, 2007
DIGEST
BBN
Don Shula is the keynote speaker
for B.W. Simpkins Lecture Series
Don Shula, the former head coach of the Miami Dolphins, will keynote the B.W.
Simpkins Entrepreneurial Lecture Series at 11 a.m., on Tuesday, Nov. 6, at the
Maxwell C. King Center for the Performing Arts, 3865 N. Wickham Road, in
Melbourne.
Shula, a successful restaurant entrepreneur, serves as an equity partner in two
successful enterprises, Don Shula’s Hotel & Golf Club and Don Shula’s Steak Houses
LP. The book he co–authored with Ken Blanchard, “Everyone’s A Coach,” is a highly
acclaimed publication that outlines the application of their managerial philosophies
for business and personal success. The book will be sold at the lecture.
Visit http://cocoahelix.brevardcc.edu/asxgen/BCC/media/bccnews/DonShula.wmv
for more information about the lecture, or call 433–7090. The event is free of charge
and open to the public. No reservations are needed.
In 1997, Shula capped an illustrious career when he was inducted into the Pro
Football Hall of Fame in Canton, Ohio. “We are grateful to have such a legendary
speaker to share his immeasurable insight on entrepreneurship,” said BCC’s Jim
Ross, vice president for advancement and public affairs. The free lecture series is
designed to provide inspiration and information regarding entrepreneurship.
Shula’s record as head coach of the Dolphins (1970–1995) and previously as head
coach of the Baltimore Colts (1963–1969) is unmatched in National Football League
history. In 1995 he concluded his 33rd season as an NFL head coach, and his 26th
season as head coach of the Dolphins.
He touts a career record of 347–173–6 (.665), including a regular season mark of
328–156–6 (.676), and is the winningest coach in NFL history. In addition, Shula won
Super Bowl titles in 1972 and 1973, one of only five coaches in NFL history to win
consecutive Super Bowls.
In addition to his football career, Shula always has given considerable time, plus
financial and emotional support, to many area charities. The Don Shula Foundation,
formed primarily to assist breast–cancer research, was established as a tribute to his
late wife, Dorothy. Shula also has been active in the American Cancer Society, March
of Dimes, American Red Cross, the United Way, and Catholic Charities.
Because of his success on the football field and his longtime civic and charitable
service, Shula has received countless prestigious honors recognizing his contributions,
including the 1993 “Sports Illustrated” Sportsman of the Year Award, the 1994
Horatio Alger Award, the Bert Bell Award, the Lombardi Award, and the Pete Rozelle
Award.
The Simpkins Entrepreneurial Lecture Series is made possible by the generosity of
Bernie Simpkins, a Brevard business leader, philanthropist, and BCC friend.
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page 12
Dorcas Outreach Center dedication Oct. 27
The Brevard Neighborhood Development Coalition will dedicate the Dorcas
Outreach Center for Kids (DOCK) at 10:30 a.m. on Saturday, Oct. 27. The center is a
community facility that serves children in north Melbourne’s Booker T. Washington
area. The new 3,500–square–foot facility is at 1151 Masterson St., in Melbourne. The
event will include a barbecue lunch and tours of the center. Harris Corp. CEO
Howard Lance will be among the speakers at the dedication. Also, a portrait will be
unveiled in memory of Sister Irene Summerford. She was the visionary and the
center’s first director of The Dock. The Harris Foundation “jump–started” the capital
campaign with a $150,000 challenge match grant. M.H. Williams Construction
“provided a significant donation by building the center at cost.” Other construction
partners included the City of Melbourne, Mercedes Homes, Bradco Supply, Holeman
Suman Architects, Soyka Engineering, and Carpet Company 3.
BO!FMFHBOU!CPXUJF!BOE!TUJMFUUPT!TIJOEJH
Autumn Splendor event to benefit children
The Ladies of Suntree Country Club and the Friends of the Children’s Advocacy
Center of Brevard will present the 10th annual Autumn Splendor Fashion Show,
Silent Auction and Luncheon from 10:30 a.m. to 2 p.m. on Wednesday, Oct. 31, at
Suntree Country Club. The event benefits the programs and services of the Children’s
Advocacy Center of Brevard. Tickets are $35 per person and can be purchased from
Marlene Spatola (259–1883), Christy Cannella (961–7479) and Ru Nance (752–9516).
Sponsorships begin at $100. Item donations for the silent auction are also needed. For
sponsor or item–donation forms, or other information, contact Nance or Spatola. The
office number for the Children’s Advocacy Center is 259–1883. Event co–chairs are
Mary Louise Coleman, representing the Ladies of Suntree Country Club, and Christy
Cannella, secretary for the Friends of the Children’s Advocacy Center.
OCTOBER 29, 2007
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BREVARD BUSINESS NEWS / 13
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The Brevard Indo–American Medical & Dental
Association and the Indian Association of the Space
Coast will host “A Taste of India” at 5 p.m. on Saturday,
Oct. 27, at 1407 Dixon Blvd., in Cocoa. This event is a
10–course Indian dinner catered by the new Punjab
Restaurant. “Taste of India” is a benefit for Crosswinds
Youth Services’ new Learning and Assessment Center
for youngsters. Reservations are $50 per person. Visit
www.crosswindsyouthservices.org to make a reservation, or call Marta Fiol 952–0898. Her e–mail is
mfiol@cancercarebrevard.com. Another contact is
lindagibson@crosswindsyouthservices.org.
Succession
Continued from page 1
Most companies have a blueprint for dealing with
transitions, but too many plans are inadequate or
inappropriate, experts say.
Family businesses, especially, often fail by the third
generation because of unrealistic succession goals that
beget rivalry and ultimately can cause the company to
be dissolved, said succession planning consultant Cindy
Anderson of CD Anderson Associates in Raleigh.
“If you have the right people sitting in the right place,
your succession plans will be much easier,” Anderson
said.
But many firms don’t. About 55 percent of CEOs
within five years of retirement age have no successor in
place, according to a study by MassMutual Financial
Group and Raymond Institute.
That’s dangerous and “leaves you with people just
vying for that top spot,” Anderson said, “and the power
struggle within can be really bad.”
That side of human nature is a compelling reason
that succession plans should stay tightly wrapped.
At many public companies, only board directors, and
sometimes an outside insurer, know what’s in a
succession plan. If word got out about who is on the
successor list, tempers could flare, feelings could get
hurt and a power struggle could ensue.
Employees, investors and clients should know that
there is a realistic and adequate plan, but that’s about
it. The same is true for private and family–run firms.
“You can cause a lot of infighting in the organization
by sharing too much information,” Anderson said. She
once saw an engineering firm collapse because of
quarrels among partners and potential successors.
The exemplary succession plans lay out who takes
over, and how, where, when and under what circumstances. They are generally planned over several years
and address the fundamental need to groom successors
within the company.
Sudden and untimely endings are not so uncommon.
McDonald’s lost back–to–back CEOs in 2004 and 2005
— they died within a year of each other. Starbucks this
month lost its Brazil CEO, who died in a car crash.
For Carlton of Crescent bank, which has 130
employees and 11 branches, that’s more reason to
prepare. And though there’s no perfect formula, there
are good rules of thumb, he said.
First, there should be several candidates for the top
spot, so the board can plan for many scenarios and
cross–match the company’s and candidates’ strengths
and weaknesses, he said. “After that, you just have to
make the best decision given the circumstances,” he
said.
Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
OCTOBER 29, 2007
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EVENTS
Space Coast Flute Orchestra to open season
The Space Coast Flute Orchestra, conducted by Nancy Clew, will open its 2007–
2008 season on Sunday, Oct. 28, at 3 p.m. at Suntree United Methodist Church, 7400
N. Wickham Road, in Melbourne. “The program will include the debut of our second
contrabass flute,” she said. The SCFO has more than 40 members who meet on a
regular basis to provide several concerts throughout the year. The free fall concert will
feature Japanese, Irish, Korean and Russian folk songs, as well as music from the
operas of Mozart, Verdi, Rossini and Gluck. For further information, visit
www.scfo.org or call 223–9875 (Melbourne area) or 269–6903 (Titusville area).
Auditions set Oct. 28 and 29 at MCT
Junior Achievement
Junior League
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Call for information on how you can help
and
phone number 636-1000
The Melbourne Civic Theatre will hold auditions Oct. 28 and 29 for “The Last
Touchy–Feely Drama on the American Stage and Others,” written by Greg Gamble
and Lee Howard. The show will be directed by Kyle Johnston. Auditions will be held
at 7 pm. at MCT. The address is 817 E. Strawbridge Ave., in Melbourne.
Call for vendors for ‘Paws in the Park’ event
Brevard County Parks and Recreation is accepting applications for food and non–
food vendors for its “Paws in the Park” event. Vendors may obtain applications at the
South Area Parks operations office, or at www.brevardparks.com. The application
deadline is 4 p.m. on Monday, Oct. 29. Selected vendors will be notified by Friday,
Nov. 2. There is no cost to submit an application. A $50 non–taxable, non–refundable,
special event fee is due only from selected vendors. The festival will be held from 9
a.m. to noon on Nov. 17 at Wickham Park in Melbourne. “Paws in the Park” is
designed to serve the South Brevard dog and its owner as an educational tool through
entertainment and information. The goal is to involve as many rescue groups,
community education organizations, canine services and specialized businesses as
possible. Last year’s event was attended by more than 500 canine and human
participants.
Seminar for first–time business buyers
The Florida Small Business Development Center at Brevard Community College
in Melbourne will conduct a seminar for first–time business buyers from 6 to 9 p.m.
on Oct. 30 and Nov. 6 (building 10, room 210). The fee is $55. A full range of topics will
be addressed including how to price a business and determining the return on
investment, how to finance a business, and how to avoid pitfalls by conducting a
thorough due diligence. To register, call 433–5570 or visit www.bcctraining.com.
‘Haunting Melodies’ set for Melbourne Auditorium
The Melbourne Community Orchestra will present “Haunting Melodies,” a
program of music repertoire, with Maestro Witold Dobrzynski. The free concerts will
be conducted at 7:30 p.m. on Wednesday, Oct. 31, and at the same time on Thursday,
Nov. 1, at the Melbourne Auditorium. “Haunting Melodies” will include such favorites
as “Blue Moon,” “Cats,” “Star Wars,” “Pirates of the Caribbean,” and “A Night on Bald
Mountain.” The Melbourne Auditorium is at 625 E. Hibiscus Blvd. For additional
information, visit mcofl.tripod.com or call 952–9949. The Melbourne Community
Orchestra, an affiliate of the Space Coast Pops Orchestra, is sponsored in part by a
grant from the City of Melbourne.
Export workshop at BCC in Palm Bay
Call for information on
how you can help
The “Export Declaration on the AES” workshop will be held on Friday, Nov. 2, at
the Brevard Community College Palm Bay campus Library Science Building, 250
Community College Parkway. Two workshop sessions will focus on how to review
government regulations and how to become certified with the U.S. Department of
Commerce and the Bureau of Census’ Automated Export System. Keith Jones, an
instructor for the U.S. Department of Commerce, will conduct the workshop. The
session will be held from 8:30 a.m. to noon or 1 p.m. to 5 p.m. The workshops are
sponsored by the Space Coast World Trade Council and the Florida Small Business
Development Center at BCC in Melbourne. The registration fee is $60 by Oct. 19 and
$70 after Oct. 20. For more information, call Bonnie Cantillon at 724–5769 or e–mail
bcantillon@bellsouth.net. Another contact is Kathy Toomey at 733–6550, or e–mail
ktoomey100@gmail.com.
Surfside Players to present ‘The Mousetrap’
636-1000
BREVARD BUSINESS NEWS / 16
The Surfside Players will present “The Mousetrap” by Agatha Christie throughout
November. It will be directed by John Lineberger and presented by special arrangement with Samuel French. Tickets are $18. Show dates are No. 2, 3, 4, 9, 10, 11, 16,
17 and 18. Shows are at 8 p.m. on Fridays and Saturdays, and 2 p.m. on Sundays.
Visit www.surfsideplayers.com for more information, or call 783–3127. Surfside
Playhouse is at 300 Ramp Road in Cocoa Beach.
Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
OCTOBER 29, 2007
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OCTOBER 29, 2007
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BREVARD BUSINESS NEWS / 17
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Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
OCTOBER 29, 2007
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Fred Spiegel
Continued from page 1
10–year period, from the late 1980s to the late 1990s, he
converted many apartment buildings to condominiums,
“giving people the ‘buy of a lifetime.’ They got in with
very little down, got themselves a home, and built a lot
of equity.”
Now, the attorney–turned developer sees a niche
offering upscale flexible space to renters in a campus–
style business park. The park, with ample parking and
loading areas, will be extensively landscaped. It will
feature attractive “monument” signage in front of each
building with the tenant names on it. Spiegel Lease
Corp. has just opened the first phase of 2200 Wickham
Business Park in Melbourne, which features Class “A”
space. “We hope to make a mark in the community and
be known as a professional business park that people
what to be a part of. We think this is something that is
unique to the community. We’re creating a business
park with uniform architecture, uniform colorization,
and uniform signage.”
His upscale project is located on the west side of
Wickham Road, south of Lake Washington Road and
north of Aurora Road. The first phase contains five
15,000–square–foot buildings. Spiegel Lease Corp.
plans to develop two more phases on the 16–acre site,
creating a footprint of more than 200,000 square feet at
2200 Wickham Business Park.
Flexible space is a hybrid product that is part office
building and part warehouse, typically zoned for light–
industrial use. This type of arrangement attracts a wide
variety of businesses because the buildings are designed
to accommodate companies needing office, light industrial or manufacturing space. “Flex” space is one of the
fastest–growing trends in commercial real–estate
development.
“It allows a company a lot of options,” said Spiegel, a
graduate of the University of Miami School of Law in
Coral Gables and president of Spiegel Lease Corp., a
private firm. “Maybe a portion of their business is
distribution or product assembly. They can do this at
2200 Wickham Business Park and have their adminis-
trative office there as well. Flexible space is probably the
most prolific type of industrial space around the nation.
That’s one of the reasons why I wanted to develop this
project. It’s a modern concept.”
Spiegel says he looked at Orlando and Tampa, “and
the major South Florida markets, in addition to other
developments around the nation to get a good overview
of what was going on in the flex–space arena. The
typical unit being built in the larger markets uses tilt–
up wall construction (constructing walls horizontally, on
the ground, and then lifting them into place). That’s the
construction approach I’ve taken with 2200 Wickham
Business Park. Then I went a step further and used
‘twin–T’ concrete roofs. It doesn’t pay to build something
halfway. The chain is only as strong as its weakest
link.”
Tilt–up construction is one of the fastest–growing
industries in America. At least 10,000 buildings
enclosing more than 650 million square feet are
constructed annually, according to the Tilt–Up Concrete
Association. This is due, in part, to the economics of tilt–
up, which combine reasonable cost with low maintenance and durability. The TCA reports that 15 percent
of all industrial buildings in the U.S. were created using
the tilt–up method.
Cavalier Construction & Development Inc. in
Melbourne, whose president is Glen Rokoff, has been
working the project with Spiegel Lease Corp. “Glen is
the most precise carpenter that I have ever met in all
my years in the business,” Spiegel said. “He’s got an eye
for detail that’s unmatched, in my opinion. Glen works
on 2200 Wickham Business Park seven days a week,
putting in 10– to 14–hour days. He’s just a great guy
and really dedicated to the general–contracting business.”
The smallest space available for lease at 2200
Wickham Business Park is 1,800 square feet. Each unit
has a 450–square–foot mezzanine. Spiegel Lease Corp.
only charges for the basic unit. The rent is $10 a square
foot, Spiegel said.
Cars & Stars
“It’s a really good value, considering it costs $90 a
square foot to build, another $30 a square foot for land,
and $10 to $15 for soft costs. Unless you’ve owned the
land for a long time, like I have, and unless you are an
owner–builder and you’re building out of your pocket,
like I’m doing, I think it is difficult to do a project such
as this because of the expense. But I’m looking at this as
a long–term investment that will grow in value.”
Escalating land costs and higher new construction
prices are projected to put constraints on the current
supply of industrial properties nationwide, says the
CCIM “Investment Trends Quarterly.”
Spiegel himself does all the leasing for 2200
Wickham Business Park. “I like to keep the pulse of the
people I’m dealing with. You can get immediate feedback, and that’s why I like to deal with tenants directly.
I’m old–fashioned, I guess. But this approach has
worked really well for me and for the tenants. I treat my
tenants like family.”
So far, his business park is attracting tenants from a
number of industries. “I was originally targeting small
businesses but big businesses are coming, too. It runs
the gamut, from high–tech companies to medical
manufactures to government contractors. Businesses
are seeking us out. We’re thrilled.”
He adds, “I’m talking to some major international
companies. Hopefully, they will come aboard. There are
a lot of positive things happening at the business park.”
Spiegel has been actively recruiting businesses in
South Florida, selling them on Brevard. “We hope to
bring some new companies to the community, which is
always beneficial to everyone. Brevard County is a very
attractive place to live and work,” he said.
Investors and building owners in the national flex–
space markets, such as Miami, are seeing added
interest from office tenants searching for competitive
alternatives in the face of rising rents, according to a
report by PricewaterhouseCoopers. Spiegel says he
believes modern flex–space facilities are positioned to
meet the needs of a wide variety of businesses.
Dining, Dancing and Raffles.
Mingle with the Stars! Tony Dorsett, Bob Keuchenberg,
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Event tickets $100 each. Sponsorships available.
Chevy Tahoe Raffle tickets $50 in advance.
Presented by Sentient Jet Memberships
pick up BBN
An Evening to Benefit Resurrection10-22-07
Ranch
October 26 th • 7:00p.m.• Hilton Melbourne
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page
17
The Michaud-Crane Group
Grand Prize Drawing: $20,000 Sentient Jet Flight Card,
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A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE (800) 435-7352 WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. CH9324
OCTOBER 29, 2007
Call Adrienne Roth at 321-951-7777 or visit BrevardBusinessNews.com for Advertising Information
BREVARD BUSINESS NEWS / 19
B.W. Simpkins
Entrepreneurial Lecture Series
Tuesday, November 6, 2007
FREE AND OPEN TO THE PUBLIC
Don Sh
D
Shula
l
B
Bernie
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Simpkins
ki
COACH
FOUNDER
Former coach of Miami Dolphins
NFL Hall of Fame member
Coach of last undefeated NFL team
Don Shula’s Steakhouse entrepreneur
B.W. Simpkins Entrepreneurial Lecture Series
Successful and respected entrepreneur
Generous philanthropist
Brevard business leader
Tuesday, November 6, 11:00 a.m.
Maxwell C. King Center for the Performing Arts
Melbourne Campus, Brevard Community College • 3865 N. Wickham Road, Melbourne
Call 321-433-7090 for information
Co-sponsor: