March 02, 2015 - Brevard Business News

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Vol. 33 No. 9 March 2, 2015 $1.00
Brevard
Business
News
A Weekly Space Coast Business Magazine with Publishing Roots in America since 1839
New Meridian River front
Condominium to feature
87 luxurious residences
By Ken Datzman
Please see Tricon Development, page 19
BBN photo — Adrienne B. Roth
Two of the region’s top–producing Realtors, Nick Farinella and his wife Kevin Hill, are co–brokering the planned Meridian
Riverfront Condominium on South Harbor City Boulevard in Melbourne that is being developed by longtime firm Tricon
Development of Brevard. Farinella is with Coldwell Banker Residential and Hill works for RE/MAX Alternative Realty in Indian
Harbour Beach. They already have taken a number of reservations for the range of units, which start in the low $300s. For
a limited time during the pre–construction phase, the buyer will receive a 10 percent cash discount at closing.
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The luxury condominium market is growing again with new
developments popping up around Florida, especially in waterfront
communities. Construction of these units is good news for local
economies in the Sunshine State.
Many high–rise condominium developers have been on an
extended vacation, one they wish would never have come. They have
waited patiently for market dynamics to turn around, in hopes of
spurring new development demand.
It has taken years for that to happen. But now market forces are
churning again and condominium buyers are embracing new
developments in the region.
Condominium sales are viewed as a leading indicator of the
overall health of the real–estate market. When condominium buyers
are shopping, you know the economy is growing.
Longtime area Realtor Nick Farinella of Coldwell Banker
Residential Real Estate in Melbourne recently co–brokered Ocean
Place, a new 12–unit luxurious condominium development in
Indialantic, with his wife, Kevin Hill of RE/MAX Alternative Realty
in Indian Harbour Beach. They said there was no shortage of buyers
for that project.
“We sold out Ocean Place in two weeks. We had reservations
with backups. All 12 units are set to close in late March,” he said,
adding that the developer is Tricon Development of Brevard Inc.,
which has been developing and building condominiums in this
market for more than 35 years.
Tricon Development was founded by Maurice Kodsi, who is
joined in the venture by his son, Robert Kodsi. The business has
developed and built high–rise condominiums in Brevard County and
farther south.
Farinella said nearly all of the buyers at Ocean Place made their
purchases in cash.
Both Farinella and Hill have enjoyed long, successful careers in
residential real estate in Brevard County. They are two of the
region’s best–known and most consistent producers.
For many years, Farinella was the owner and broker of area firm
Century 21 Camelot Realty, which was recently acquired by
Coldwell Banker Residential Real Estate.
From 1996 to 2009, 13 straight years, he won Century 21’s
coveted Centurion Award. The honor is given to only 2 percent of
roughly 143,000 agents (7,800 offices) in the Century 21 system. An
agent must sell 60 or more homes in a single year to qualify for this
distinction.
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MARCH 2, 2015
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Women’s veteran entrepreneurship program recognized by Harvard’s Kennedy School of Government
WASHINGTON — The Ash Center for Democratic
Governance and Innovation at the John F. Kennedy School
of Government, Harvard University, has recognized the
Veteran Women Igniting the Spirit of Entrepreneurship
program as part of the 2015 Bright Ideas initiative. Offered
through partnership between the U.S. Small Business
Administration and the Institute for Veteran and Military
Families at Syracuse University, V–WISE provides
comprehensive entrepreneurial training to women
veterans, active duty and female family members.
“V–WISE is an important and timely resource for
women, and we’re proud of the successful entrepreneurs
who have used this program to start and grow their
companies,” said SBA Administrator Maria Contreras–
Sweet. “Being recognized by Harvard University is a
confirmation of a successful partnership making strides to
support the small–business ownership dreams of so many
women veterans.”
“The Bright Ideas program demonstrates that often
seemingly intractable problems can be creatively and
capably tackled by small groups of dedicated, civic–minded
individuals,” added Stephen Goldsmith, director of the
Innovations in Government Program at the Ash Center.
“As exemplified by this year’s Bright Ideas, making
government work better doesn’t always require massive
reforms and huge budgets. Indeed, we are seeing that, in
many ways, an emphasis on efficiency and adaptability
can have further–reaching effects than large–scale
reforms.”
V–WISE was singled out by the Ash Center as a
creative government initiative that deserves to be broadly
discussed and replicated. The Ash Center launched the
Government Innovators Network in 2003 to highlight
original ideas generated by government leaders and their
public sector partners. A three–phase program, V–WISE is
offered to 200 participants per session, and includes a
growth track for participants already in business, and
start–up training for new entrepreneurs.
“Florida has the nation’s third–largest veteran population and SBA programs like V–WISE and ‘Boots to
Business’ are our way to provide valuable resources to
Florida veterans who want to start and grow their own
veteran–owned business,” said SBA South Florida District
Director Francisco “Pancho” Marrero. “Orlando hosted one
of the first V–WISE programs in 2012 and Jacksonville
hosted another program in 2013. I look forward to seeing
V–WISE return to Florida in the future.”
This is the fourth cohort recognized through the Bright
Ideas program, an initiative of the broader Innovations in
American Government Awards program.
For consideration as a Bright Idea, programs must
currently be in operation or in the process of launching and
have sufficient operational resources and must be administered by one or more governmental entities. Nonprofit,
private sector, and union initiatives are eligible if operating in partnership with a governmental organization.
Bright Ideas are showcased on the Ash Center’s
Government Innovators Network, an online platform for
practitioners and policymakers to share innovative public
policy solutions.
For more information on the program, contact the Ash
Center at (617) 495–4347.
According to the 2012 U.S. Census Bureau survey,
4.4 percent of veteran business owners are women, and
those numbers continue to increase.
To learn more about the V–WISE program, visit
Vets.syr.edu/education/V–WISE.
Each year, the SBA says it helps more than 200,000
veterans, service–disabled veterans and reservists start
and grow their small businesses.
Visit www.SBA.gov/Vets to learn more about additional
opportunities for veterans available through the SBA.
Women’s Center to mark 40th year with ‘Southern Indulgence’ event
The Women’s Center will celebrate its 40th anniversary by hosting “Southern Indulgence” at 6 p.m. on Thursday,
March 12, at Up The Creek Farms in Grant–Valkaria. The event will feature culinary delights from Brevard’s top
restaurants and caterers. There will be an art auction and live music. Reservations are $65 per person or $110 per couple.
Reserved seating is available starting at a sponsorship level of $250. Visit www.WomensCenterinBrevard.org for
additional sponsorship levels and benefits. Reservations can be made online or call Rosemary Bain at 253–9355, or send
an e–mail message to her at RosemaryBain@msn.com. The Women’s Center is a nonprofit organization.
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Don’t be a leader who turns around to look — and nobody is following your path
By Todd Dagenais
UCF Forum columnist
From time to time I am invited to speak at gatherings
of various groups and organizations. Corporations are
often intrigued by the inner workings of an athletic team
that has demonstrated success on the field of play.
Teamwork is essential to the productivity and
maximization of corporations, businesses, or the workplace. I’m invited into their world so they can peek
behind the curtain into my world.
One element I include in every presentation focuses
on the mistakes I made as a young leader, almost
destroying my teams before they ever had a chance to
taste success.
There are no standard operating procedure manuals
on how to be a head coach. Someone doesn’t magically
become an enlightened leader by sitting in the chair
placed behind a desk. There were many — and I mean
many — mistakes I made along the way. I hope others
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Brevard Business News is published every Monday by
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will learn from my mistakes, examine their own leadership style, and evaluate it for potentially catastrophic
flaws.
The first lesson comes from longtime Texas football
coach Mack Brown. His leadership philosophy includes
the “Three Cs”: Care, consistent and competent.
Coming to UCF from coaching the USA Volleyball
National Team and the University of Southern California, I hope my team already knew I was competent. I
brought the training techniques and strategies, but deep
down the team was looking for someone who cared about
them, who cared about their families, and cared about
the day–to–day stress they endured as student–athletes.
I failed horribly at this my first two years. I was so driven
on improving the team image and putting wins in the
victory column that I lost sight that I was coaching
people, not volleyball. Those people don’t care how much
you know, until they know how much you care.
I also struggled with consistency. As a young coach, I
was going through so many early career struggles on and
off the court. One day I would come in energized, the next
I would come in like I just lost my puppy dog. Other days
I would come in stressed and take it out on the first
person who crossed me. The staff and team never knew
which one to expect, and therefore often walked on pins
and needles until they figured out who was leading them
that day. I failed to understand the importance of
providing the consistent leadership our team needed to
freely chase its dreams and goals. Instead, they spent
that energy worrying about my mood and how it was
going to affect them every day.
Next lesson: Should we deliver our message with a
hammer or a pillow?
I was the ultimate taskmaster those first few years.
Although it was never said, I clearly portrayed a “my way
or the highway” attitude. I wasn’t going to allow anyone
to challenge me, and I had no room for gray area. My
gym was black and white. You were either with me or
you were against me.
Feedback was given with a “hammer” to make sure
my rigid points of emphasis were driven home with
authority. This was the worst possible leadership style.
The truth is, those who use this style are insecure about
their leadership ability, and use ruthlessness to mask
their fear of being exposed. The moment I considered the
fact my players were people first, I quickly altered my
leadership style. When a message needed to be delivered,
there were plenty of opportunities to deliver that
message with a “pillow” instead. The resentment and
complaining in the locker room decreased dramatically.
I stopped at the ATM for some cash one day last week
to use on a recruiting trip. This brings me to my next
leadership mistake: the bank. Every person you lead has
a figurative “bank account.” Every time a leader unfairly,
unequally or unjustly criticizes their employee, that
leader is making a withdrawal from that person’s
account. Eventually the account balance hits zero and the
leader has lost all trust and understanding from those
they lead.
I needed an eye–opening talk from my captains and
coaching staff to help me realize that I needed to spend
more time making deposits into my players’ accounts. A
phone call here, a note card there, a text message of
encouragement are all ways to make deposits in a
person’s account. As leaders, especially as leaders with
high expectations, we are bound to make a few withdrawals along the way. This is why it’s so important to make a
deposit every opportunity we get.
“You are the weakest link — Goodbye.” If you
remember the TV game show “Weakest Link,” you will
understand the premise of my next mistake. The game
show featured contestants competing for money by
rapidly answering trivia questions from a snarky woman
who constantly reminded them how unintelligent and
incompetent they were. The lowest score was kicked off
the show until only two contestants remained.
A team is only as strong as its weakest link, as we
have heard hundreds and hundreds of times. Now when I
say “weakest link” I’m referring to the team member with
the least amount of skill. A weakest link with attitude or
effort issues must be first given an opportunity to rise up
to the level of the team; if they don’t, then they lose the
privilege of being a part of the team.
As a coach who was all about performance, I subconsciously made the “weakest link” feel as if their insufficient skill level was a detriment to our team’s success.
Often, the weakest links would simply cave in and quit
the team. However, the opposite was sometimes true.
Our team often adored the weakest link, they respected
the weakest link, and they fiercely defended the weakest
link. Worse yet, after seeing what happens to the
weakest link, deep down they would worry about
becoming the next weakest link. These fears built up a
significant amount of anxiety and fear among our
players. Anxiety and fear will undermine any leader. By
singling out the weakest link, I created a significant
morale issue.
To address and make this change, I started creating
opportunities to allow the weakest link to shine in public.
While their skill level wouldn’t help us on the court, their
unselfishness could have a huge impact on our program.
Sometime we have these players represent our entire
program at a community function. Sometimes we would
name them as a chair for a team committee, or plan a
team function. Anything we could do to allow these
players to be successful in the eyes of the coaching staff
and teammates were opportunities to elevate the back
end of our roster, instead of constantly alienating them.
Again, this practice improved team moral significantly.
Lastly, sometimes a leader has to stand in the
spotlight and “take a bullet.” I would find myself
criticizing our setter when the offense was sluggish, or
our blocking when a team was scoring at will. I can look
back and see old news conferences where I would throw a
player or two under the bus, because I didn’t want
anyone to think the team was ill prepared by the
coaching staff — namely me. A good leader will stand up
to the scrutiny and say “we” need to be better or “I need
to do a better job” of putting my team in a position to be
successful.
Please see UCF Forum, page 5
MARCH 2, 2015
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Magic CEO Alex Martins and Disney executive Ken Potrock
to be honored at Orlando EDC’s annual Award Dinner April 9
ORLANDO — The Orlando Economic Development Commission will host the 2015
James B. Greene Annual Award dinner from 6 to 9 p.m. on Thursday, April 9, at the
Hyatt Regency Orlando, 9801 International Drive.
This year’s award will be presented to Alex Martins, chief executive officer of the
Orlando Magic. A Chairman’s Award will also be given this year to Ken Potrock, senior
vice president and general manager of Disney Vacation Club and Adventures by Disney.
The James B. Greene Economic Development Award, first presented in 1990, is the
highest honor bestowed by the EDC. The award recognizes an individual whose work
has contributed substantially to the economic prosperity of the region. The EDC
Chairman’s Award, first presented in 2007, recognizes a long–term contributor to the
work of the Orlando EDC.
Martins, who has spent 27 years in professional sports management, was instrumental in securing funds for the state–of–the–art Amway Center, which was named the 2012
SportsBusiness Journal’s “Facility of the Year” and received the 2013 StadiumBusiness
“Customer Experience Award.”
Martins also played a role in bringing the 2012 NBA All–Star Weekend to Orlando,
which had a $95 million economic impact in Central Florida. Martins is currently
leading a Sports and Entertainment District project next to the Amway Center. The
project represents a more than $200 million investment by the Magic and its partners
that will create jobs and provide dining, hotel, retail and entertainment options while
continuing the revitalization of downtown Orlando.
During his time in Central Florida, Martins has held several significant roles in the
community. He served as the chairman of the Orlando Economic Development Commission, and on the board of directors for the Orlando Magic Youth Foundation, Visit
Orlando, Florida Children’s Hospital, Coalition for the Homeless, the Central Florida
Commission on Homelessness, the Dr. Phillips Center for the Performing Arts and is the
past chairman of the Central Florida Partnership. He is also on the University of Central
Florida board of trustees.
Potrock leads Disney’s innovative vacation–ownership program, Disney Vacation
Club, and also the company’s guided–group travel business, Adventures by Disney. He
began his Disney career in 1996 and has held various leadership roles, including vice
president of marketing for Disney Cruise Line, senior vice president of Global Alliance
Marketing and senior vice president of Disney Sports Enterprises and Downtown
Disney. He currently serves as the president of Florida Citrus Sports and on the
executive board of the EDC, where he chairs the branding committee.
“Both of these men have shared their incredible talents for the betterment of our
economy, community, and quality of life,” said Orlando EDC President and CEO Rick
Weddle. “We are so pleased to bestow upon them the EDC’s highest honors by naming
them the 2015 James B. Greene and Chairman’s award winners.”
The price for an individual EDC investor to attend the event is $245. The non–
investor price is $265, or $2,300 for a corporate table that seats 10 people. More information is available at http://OrlandoEDC.com/JBG. For questions or to RSVP for the
banquet, send an e–mail to Events@OrlandoEDC.com or call (407) 719–7159, ext. 246.
MARCH 2, 2015
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UCF Forum
Continued from page 4
Don’t be afraid to admit you were
wrong as a leader. Don’t be afraid to show
vulnerability to those you lead. You can
still be open and vulnerable while
providing the vision your team follows,
the structure they need to hold them up,
and the community action they need to
feel like an important part of the group.
Examine yourself to see if you are a
leader that puts people first. Are you
allowing them to have fun? What are you
doing to make them feel invested? How
can you find ways where they can help
steer the direction of your team.
Florida Today
As a leader, I was far from perfect. I
still make leadership errors. Showing
that you are competent isn’t enough; you
must be consistent and you must care.
If you don’t, the balance sheet will
eventually hit zero. You will suddenly
find yourself walking your vision down a
pathway, but when you turn around to
look, nobody will be following you.
Subscribe today!
Just $12 covers your first 3 months!
Visit floridatoday.com/PDQ or
call 1-877-424-0156 and ask for Offer P-DQ.
Todd Dagenais is UCF’s head
volleyball coach. He can be reached
at tdagenais@athletics.ucf.edu.
*Offer expires 6/30/15. Certain restrictions apply. Visit website or call for complete details.
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X–37B OTV team wins 2015 Space Achievement Award; Air Force, Boeing, to be recognized at symposium
COLORADO SPRINGS — The Space Foundation
has selected the U.S. Air Force–Boeing X–37B Orbital
Test Vehicle (OTV) Team to receive one of its top
honors, the 2015 Space Achievement Award.
The award will be presented April 13 during the
opening ceremony of the 31st Space Symposium hosted
here at The Broadmoor and co–sponsored by Northrop
Grumman.
“The 2015 Space Achievement Award is presented to
the U.S. Air Force–Boeing X–37B team for significantly
advancing the state–of–the–art for reusable spacecraft
and on–orbit operations, with the design, development,
test and orbital operation of the X–37B space flight
vehicle over three missions totaling 1,367 days in
space,” said Space Foundation Chief Executive Officer
Elliot Pulham.
The Space Achievement Award recognizes individuals or organizations for breakthrough space technology
or critical milestones in the evolution of space explora-
tion and development. Recent recipients have included:
2014 U.S. Air Force GPS Team; 2013 NOAA; 2012
Junichiro Kawaguchi, Ph.D., JAXA; 2011 SpaceX and
Telecom sans Frontieres; 2010 Hubble Space Telescope
Repair Mission Team; 2009 China’s Shenzhou 7
Manned Space Flight Team; and 2008 U.S. Air Force;
and 2007 Bigelow Aerospace.
The X–37B is an unmanned space vehicle that is
being used by the U.S. Air Force to explore reusable
space vehicle technologies in support of long–term
space objectives. Objectives of the X–37B program
include space experimentation, risk reduction, and
concept of operations development. Boeing’s involvement in the program dates back to 1999.
The Space Symposium is the annual gathering of all
sectors of the global space community, to be held April
13–16. Visit www.SpaceSymposium.org for secure
registration and complete conference information.
A discount on standard industry registration is
currently available if paid by March 20.
The Space Foundation offers reduced pricing for
active military and government registrants. The rate
includes admission to the general sessions, exhibits,
receptions, plus one ticket to each Symposium dinner
and one ticket to a Symposium luncheon, such as the
Space Warfighters Luncheon on April 14. This special
rate does not apply to contractors who work for or with
the government or military.
The event co–sponsors include: a.i. solutions; Aerojet
Rocketdyne; Airbus Group; Arianespace Inc.; Artel
LLC; Ball Aerospace & Technologies Corp.; Colorado
Space Coalition; El Pomar Foundation; Inmarsat;
Intelsat General Corporation; Lockheed Martin
Corporation; Northrop Grumman; Orbital; Raytheon;
Scitor; Space Generation Advisory Council; Spincraft;
SSL; Stellar Solutions; and United Launch Alliance.
“Aviation Week,” “Satnews” and “SpaceNews” are
media partners.
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Bristow Academy in Titusville announces scholarship award in the honor of its CEO Emeritus William Chiles
TITUSVILLE — Bristow Academy Inc., a division of
Bristow Group, recently announced it will award an
annual scholarship in honor of Chief Executive Officer
Emeritus William “Bill” E. Chiles for his contribution to
creating a “safer global helicopter–transport community.”
The scholarship award covers full tuition at Bristow
Academy for a Federal Aviation Administration CFI
helicopter rating to any graduate of the Bristow Academy
Professional Pilot Program, and is valued at $8,500. The
CFI scholarship includes eight weeks of academic instruction and up to 17.5 flight hours.
“Bristow Academy wants to help realize the dreams of
those aspiring to be helicopter pilots,” said Todd Smith,
director of Bristow Academy. “We are inspired by Bill’s
vision to create a Target Zero culture of safety at all levels
of the rotorcraft industry, and are grateful that his
leadership of safety will forever resonate through the halls,
hangars, terminals, briefing rooms and cockpits of
Bristow.”
Interested applicants must currently hold a FAA
commercial pilot’s license and apply by June 1. Scholarship
applications are available at www.BristowGroup.com/
about–bristow/jobs/scholarships. The Bristow Scholarship
Selection Committee will review all applications and select
this year’s awardee based on skill, financial need and
ability to operate at the highest level of Target Zero
safety.” The winner will be announced July 1 on the
website, and is required to complete their training and
receive their rating within one year.
For additional information about the scholarship
contact Nick Mayhew, the general manager at the
Titusville campus of Bristow Academy, at
nick.mayhew@bristowgroup.com.
Bristow Academy, with locations in Titusville, New
Iberia, La., and Gloucester (UK), is the only helicopter
flight school approved to provide helicopter flight training
for the “commercial–pilot level” both by the FAA and the
European Joint Aviation Authority. For more information
about this business, go to www.BristowGroup.com.
TAL’s Spring Art Show at Police Hall of Fame and Museum
The Titusville Art League will host its fifth annual Spring Art Show March 13, 14 and 15 at the American Police Hall
of Fame and Museum, 6350 Horizon Drive in Titusville. The show is free of charge and open to the public from 10 a.m. to
8 p.m. on Friday and Saturday, and 10 a.m. to 3 p.m. on Sunday. In addition to the art show, attendees will be allowed
free admission to the Police Hall of Fame. A reception with the artists will be held from 6 to 8 p.m. on Friday, with
ribbons being awarded at 7 p.m. The show prospectus can be found at www.titusvilleartleague.com. For more information
on this event, call show chairwoman Linda Krupp at 269–5805.
to learn more:
www.zontaspacecoast.org
321.952.1443
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North Brevard rallies around Titusville branch of Women’s Center — businesses,
organizations provide support for renovation of building; North Guild success
By Ken Datzman
TITUSVILLE — The nonprofit Women’s Center Inc.,
based in Melbourne, expanded for the first time five years
ago, bringing its programs and services here, at the
request of Parrish Medical Center and the City of
Titusville after a domestic–violence tragedy shocked this
part of the county.
Yolanda Garvin, a certified nursing assistant at Parrish
Medical Center and mother of four, was shot by her
estranged husband in the hospital’s parking lot in June
2009.
“No one who worked with her at the time had the
foggiest idea that she was a victim of domestic violence,”
said Rachael Terry, who was an employee at Parrish
Medical Center then and is now retired. “There is a stigma
attached to domestic violence in our society. People are
reluctant to talk about it.”
Terry is one of the community leaders in North Brevard
who has been very active in the discussion of domestic
violence since the death of Garvin.
For two and half years, Terry served as president of the
upstart Women’s Center North Guild, the volunteer fund–
raising organization of the Women’s Center. Currently, she
is president of the Women’s Center Board of Directors.
Terry has worked closely with a group of community–
minded women in North Brevard who are dedicated to
helping address the needs of domestic–violence victims.
The group includes former University of Central
Florida educator Dr. Patricia “Pat” Manning, Sharon
James, Melissa Lugo (2015 North Guild president),
Dr. Yvette Boodhoo, Dawn Hohnhorst, Martha Hannah,
and Sudha Rao (first North Guild president), as well as
Dr. Jenny Gessler, executive director of the Women’s
Center, and many others.
As a result of their efforts and those of Parrish Medical
Center and the City of Titusville, in May 2014, the
Women’s Center opened the doors of its new 5,200–
square–foot facility at 400 Julia St., conveniently located in
downtown Titusville. There is a plaque, prominently
displayed, at the facility in memory of Garvin.
The center provides a range of services to women,
including crisis counseling, victim advocacy, community
outreach, and financial assistance. It also hosts support
groups for victims of domestic violence.
“We served a total of 762 clients last year from this
facility,” said Dr. Gessler, who joined the Women’s Center
in 1993 and has uplifted the organization in many areas of
operation over the years and worked to raise awareness of
domestic violence.
“We provided more than 7,000 client services for the
year, either through our shelter in North Brevard or
through the building on Julia Street.” Of the 762 clients,
516 were victims of domestic violence, she added. The
number of children served was 25.
A new study, published by the American Psychological
Association, contradicts the stereotype that domestic
These North Guild women, and others in the North Brevard community, have worked to make the new 5,200–square–foot Women’s
Center facility on Julia Street in Titusville a reality. The center, which opened last year, offers a full range of services helping victims of
domestic violence. From left, the volunteers include: Sharon James; Rachael Terry; Dr. Jenny Gessler, executive director of the Women’s
Center; and Dr. Yvette Boodhoo.
violence is more prevalent in low–income or minority
households. The incidents crossed economic lines, with 28
percent occurring in households with annual income under
$20,000, 30 percent with incomes from $30,000 to $50,000,
18 percent with incomes from $50,000 to $75,000, and 24
percent with incomes of more than $75,000. “It’s pretty
widespread,” said Dr. Gessler.
The path to the opening of the new facility in Titusville
has been a well–traveled one for the North Guild women
and other community volunteers involved in the project.
The Women’s Center has had three office locations in five
years in North Brevard.
In September 2010, Dr. Manning, a longtime North
Brevard community leader and volunteer, hosted the first
“Vision for Victims” Women’s Center meeting at Dixie
Crossroads, a restaurant in Titusville. Dr. Gessler
presented a program promoting awareness of the problem
of domestic violence and the need to encourage friends and
neighbors to get involved in outreach and prevention. The
North Guild was officially formed in the fall of 2012.
Over her career as a professor at UCF, Dr. Manning,
who is now retired, said “three of my former students have
died as a result of domestic violence. This is why I became
involved with the Women’s Center in North Brevard.”
Her community honors in past years include having
received one of the “Women of the Year” awards presented
by the Brevard Commission on the Status of Women. The
Jess Parrish Medical Foundation presented Dr. Manning
with a Lifetime Achievement Award for her volunteer
work in the community.
“Pat has a passion for volunteering and trying in some
way to improve the lives of people who are less fortunate,”
said Dr. Boodhoo, a founding member of the North Guild.
“She was involved with the North Guild from the very
beginning. On Nov. 9 of 2010, some 10 women from North
Brevard got together for the inaugural meeting and started
MARCH 2, 2015
Please see Women’s Center, page 15
BBN
Service–driven Alliance Title sees uptick in business as county enters a new
stage of growth; reaches out to Realtor community with ‘head–shot day’
By Ken Datzman
Alliance Title, one of the oldest, independent full–
service firms of its kind in Brevard County, opened 2015
with a flurry of business that has continued into February,
signaling perhaps, that the company might be entering a
new period of growth.
The title–insurance industry is closely tied to residential real–estate markets in communities. The real–estate
sector is rebounding from the downtrodden period of the
steep recession that started around 2008 and put tremendous pressure on title companies. Volume dropped in a big
way, as transactions in the housing market froze. The
thawing process started a couple of years ago.
Another good sign locally is that the county’s population
is back in a growth mode, and projection trends for the
near future are positive.
Businessmen Steve Spragins and Mike Spragins of
Alliance Title, whose roots in their industry go back some
40 years locally, say they are upbeat about growth
prospects for their company this year, building on 2013’s
improved numbers. The firm has 15 people on staff.
“I was very encouraged by our January production, and
January is generally viewed in our industry as a barometer for the year,” said Mississippi State University
graduate Mike Spragins, whose firm is headquartered on
South Harbor City Boulevard in Melbourne, with an office
in Suntree/Viera.
“Typically, January is not a busy month for us. At least
that’s been my experience working in this field all these
years. But this January was different. We saw a nice
uptick.”
He added, “I was very pleased with the volume of work
we processed in January. Even more encouraging is the
fact that our February business has topped our January
volume. If this trend continues in the months ahead, I
think it’s going to a terrific year for our firm.”
Steve Spragins said business for his company has
picked up year–over–year, going back to 2012.
“In 2012, we had a decent year; 2013 was better than
2012, and 2014 was better than 2013. And now, in the past
month or so, business is stronger than usual. This is
encouraging. If our business continues on the pace we are
currently experiencing, we might have to add staff for the
first time since 2006–2007.”
Small businesses like Alliance Title play an important
role in the county’s economy. In fact, small businesses
across the U.S. are responsible for generating 65 percent
of all new jobs since 1995, according to the U.S. Small
Business Administration. Small business accounts for
50 percent of the U.S. private nonfarm gross domestic
product, says the SBA.
Steve Spragins said he believes Brevard County is
“going through a new phase of growth. There is a lot of
business activity happening around the county. Just look
at the construction going on in the Viera market, and the
activity at Port Canaveral. Northrop Grumman in
MARCH 2, 2015
Longtime area firm Alliance Title has opened the year with two solid months of business. The partners say if the trend continues, they
will look at expanding their staff, which would be the first such action since 2006–2007. Headquartered in Melbourne with an office
in Suntree/Viera, the company employs 15 people. From left, the partners are: Mike Spragins, Liz Cassella, and Steve Spragins. They
are at the office on South Harbor City Boulevard.
Melbourne is creating jobs, as well as Embraer at the
Melbourne International Airport. I think we are seeing an
expansion in our employment base in the county, which is
going to benefit all businesses in the region.”
The Melbourne International Airport corridor has
become an aircraft manufacturing and aviation cluster,
and is fast gaining notoriety for the transformation that
has taken place there over the last five years in terms of
consistent business development.
That whole corridor is an economic engine that
continues to surprise a lot of businessowners and residents
in the county. “It really got a boost when Northrop
Grumman announced its expansion plans for its
Melbourne campus,” said Steve Spragins, who is very
active in the community as a volunteer, as is his brother,
Mike Spragins.
Steve Spragins is the board president for the Hengar
Center for the Arts in downtown Melbourne. He also is
involved in other community organizations including the
Melbourne Police Foundation and the Indialantic Rotary
Club.
Mike Spragins devotes a lot of his free time volunteering with Candlelighters of Brevard Inc., a nonprofit
organization that raises money to provide services and
programs for children with cancer in the county. Mike
Spragins is on the board of governors of Candlelighters of
Brevard.
Another partner in the firm is industry veteran Liz
Cassella. She first started working in the field in 1978.
Seven years later, Cassella was running her own title–
insurance firm in Melbourne.
After 12 successful years operating Express Title, she
joined forces with Mike Spragins and Steve Spragins.
Cassella says she is “committed to providing her clients
with the highest level of customer service and industry
knowledge.”
Please see Alliance Title, page 17
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Launch Federal Credit Union offers new electronic services; web–loan application and mobile check deposit
Merritt Island–based Launch Federal Credit Union has
introduced several new electronic services. These include
an easy–to–use web–loan application, electronic signatures, and mobile check deposit.
“Our members are more on the go than ever before,”
says Suzanne Morton, the member services’ director for
Launch FCU.
“To meet our members’ needs, we recently rolled out a
completely new web–loan application. Our members can
now apply for a loan from anywhere with just a few clicks
from our website at www.LaunchFCU.com. They can
apply online for an auto loan, a personal loan, a credit card
and more. Once the information is entered, it is routed to
our local office for fast, local decision making. Members
may get an instant approval, otherwise, they should hear
from us within a few hours if their loan is approved or not.”
Included in the new web–based loan application is a
feature for members to sign their loan electronically from
their computer or iPad, eliminating the need to come to a
branch to sign paperwork. “Our members really appreciate
this added convenience,” she said.
Non–members can also apply online. If they are
approved, they just need to stop in to their nearest Launch
FCU branch to open their savings account before completing the loan process. Membership requires a one–time $5
fee and $25 to open their savings account.
“Another new service for our members is mobile check
deposit. Yes, people still write checks, but now our
members can deposit their checks right from their
smartphones or tablets,” said Morton. Members need to
meet certain criteria for this service, she added. Check the
website at www.launchfcu.com for specific criteria.
Launch FCU is a full–service community credit union
with 12 branch locations throughout Brevard and Volusia
counties. Membership is open to all who “live, work or
worship in Brevard or Volusia counties.” For more
information on the organization, call 455–9400.
Beth Young installed as president of Brevard Federated Republican Women
The new officers for the Brevard Federated Republican Women were recently installed by Florida Federation of
Republican Women First Vice President Dena DeCamp. The 2015–2016 board includes: Beth Young, president; Tammy
Sandberg, first vice president; Deanna Reiter, second vice president; Jo Solley–Hansen, third vice president; Terri Nieves,
fourth vice president; Barbara Davis, treasurer; Debbie Schofield, assistant treasurer; and Ellie Handler, recording
secretary. The Brevard Federated Republican Women meet on the first Wednesday of the month and welcome all
Republicans to its events. Visit www.BrevardFederatedRepublicanWomen.org or call 727–1212 for more information
about the organization.
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National Literacy Week, February 1 – 7, 2015.
page 14
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Our children are our future…and our future workforce.
Please consider supporting this partnership by visiting www.uwbrevard.org and making a contribution and/or becoming a volunteer mentor.
TALLAHASSEE — Gov. Rick Scott has announced the
appointment of Britt Sikes, general manager of the
Division of Enterprise Accounts for DEX Imaging, as
chairman of the CareerSource Florida Board of Directors.
The 34–member board oversees work–force development
policy and investment for the state of Florida.
Sikes, an entrepreneur and recognized leader in the
imaging–solutions industry, has lived in Fort Lauderdale
for more than 20 years. He cofounded U.S. Imaging
Solutions in 1998 and led the company until its acquisition
in May 2013 by DEX Imaging.
A member of the CareerSource Florida Board for the
past four years, Sikes succeeds outgoing Chairman
Dwayne Ingram, who has been in that position since 2011.
“Gov. Scott has chosen an exceptional leader to build on
our board’s momentum in securing Florida’s international
reputation as a global leader for talent and the No. 1 state
for jobs,” Ingram said. “Britt knows firsthand what
business leaders look for in a work force when locating or
growing in Florida, and will be instrumental in helping
direct the development of Florida’s future work force.”
Ingram officially passed the gavel to Sikes at the
quarterly board meeting Feb. 11.
“Britt’s experience in job creation as a businessowner
coupled with his strong track record of leadership within
his industry and community have made him a real asset to
the board as a member,” said CareerSource Florida
President and Chief Executive Officer Chris Hart IV. “I
look forward to working with him in this new role.”
Sikes has previously served in several leadership
positions on the board, including as vice chairman,
member of the Executive Committee and chairman of the
Performance Council. He serves or has served on numerous boards and organizations in his community, including
the United Way of Broward County, Early Learning
Coalition of Broward County, ChildNet, American Heart
Association Walk, 211 First Call for Help and Jack & Jill
Children’s Center.
CareerSource Florida is the statewide work–force policy
and investment board of business and government leaders
charged with overseeing the CareerSource Florida
network. The network includes the Department of
Economic Opportunity, 24 regional work–force boards and
nearly 100 career centers. The CareerSource Florida
network connects employers with qualified, skilled talent
and Floridians with employment and career–development
opportunities to “achieve economic prosperity.
For more information about this organization, visit
CareerSourceFlorida.com or call (866) 352–2345.
Simone Kopmajer to perform March 1
The Cocoa Beach Public Library will present “Music on
a Sunday Afternoon: Simone Kopmajer” at 2 p.m. on
March 1 in the Community Room. Kopmajer is a young
singer from Austria, whose U.S. debut in 2000 was hailed
as “captivating.” Jazz legend Ira Sullivan calls her “a great
young talent” with a big future in jazz. Influenced by
Frank Sinatra, Ella Fitzgerald, and Jon Hendricks,
Simone sings a mix of old classics and new favorites.
MARCH 2, 2015
BBN
Women’s Center
the North Guild. And the community has been very
generous in supporting the Women’s Center ever since.”
From the beginning, Parrish Medical Center has been
the Women’s Center “Premier Corporate Partner.” PMC
first provided office space on North Brevard Avenue in
Titusville for the Women’s Center.
Later, working with the City of Titusville, the Women’s
Center converted an abandoned home into transitional
housing called The Ravindran Family Domestic Violence
Safe House. The shelter received its first residents in
March 2012. That facility has sheltered 54 women and 41
children.
In January 2013, the Titusville office of the Women’s
Center relocated to The Harry T. Moore Social Service
Center on South DeLeon Avenue.
Then PMC and the City of Titusville, with support from
areas businesses and organizations, including the Doctors’
Goodwill Foundation, made it possible for the Women’s
Center to renovate and open the two–story facility on Julia
Street. “We’ve had three office spaces that PMC donated to
us,” said Dr. Gessler.
In January 2014, PMC purchased and began remodeling the former Cassone Building, which is 100 years old, to
become the permanent offices for the Women’s Center
serving North Brevard. PMC leases the building to the
Women’s Center for $1 per year.
“PMC is going to be selling us the building,” she said.
“They raised the money to give to us so we can buy the
building from them. PMC employees, through an em-
ployee–giving campaign last year, raised roughly $127,000.
Then the Jess Parrish Medical Foundation Gala in 2104
raised about $125,000 for the project. The PMC employees
are very special. They are focused on helping their
community, and the Foundation has been terrific.”
The law firm GrayRobinson, P.A, was the presenting
sponsor of the 2014 Jess Parrish Gala.
In order to support PMC’s “great contribution,” North
Guild women reached out to area businesses and organizations asking them to assist with the remodeling project,
said interior designer Sharon James, who works in fund
development for the North Guild.
“General contractors and businesses from the community donated materials and services to make this happen,
to the tune of more than $30,000,” said James. A plaque in
the lobby of the office remains as a permanent reminder of
their contribution, she said.
First, the outside structure of the building had to be
painted. “It was pressure–washed, caulked and sealed.”
Major donations of material and labor came from a host of
North Brevard businesses, including Town & Country
Painting, Home Depot, Loyd Contracting, Jon Marmon
Flooring, Sherman Williams, BB&T Bank, and others.
“Every piece of furniture in the building — with the
exception of a desk in the reception area and one other
desk — came as a donation. The Women’s Center did not
spend any money on furnishings. We have 21 rooms in the
building. The support was unbelievable,” said James, who
runs Sharon James Design in Titusville.
A lot of the furniture came from the Women’s Center
Furniture & More retail store in Melbourne. “We received
seven truck loads of furniture on one specific day. The
North Guild members stood at each room in the building
directing where the furniture would go, while two men
unloaded it. There were two drivers who made the runs
back and forth to the store. When the word got out in the
community that we were looking for furniture for the
Women’s Center building, the donations came really fast.
Many people on our committee were involved, too,” James
added.
With the office building now nicely decorated, the North
Guild women are focusing on their fund–raisers, which
have played and will continue to play an important role for
the organization.
The first North Guild benefit was hosted three years
ago at La Cita Country Club in Titusville. Since then, the
North Guild has raised tens of thousands of dollars for the
Women’s Center. “The community has embraced our fund–
raising events,” said Terry.
The next benefit is scheduled May 2 at Temple Baptist
Church in Titusville. The North Guild is teaming with
North Brevard automotive dealer Ron Norris in a car–
show event that will raise money for the Women’s Center.
Details of the program, which will include the test–driving
of new vehicles by the public, will be announced soon.
“We’re gearing up for our second annual car show. We
hope it will be a big success raising money for the Women’s
Center,” said James.
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Manav Mandir Presents
Indiafest
India Fest
new ad emailed
Saturday - March 7, 2015 : 10:00am - 6:00pm
Sunday - March 8, 2015 : 11:00am - 5:00pm
FULL COLOR
Wickham Pavilion - 3845 N. Wickham Rd., Melbourne, FL 32935
Adults: $5.00 • Children under 12: $2.00 • Children under 5: FREE
Cultural Shows, Tradi onal Indian Cuisines, Fashion Show, Music, Indian Cooking Demo,
Henna, Arts and Cra s, Yoga Demo, Great Raffle Prizes, & More
www.indiafestbrevard.org
“SpacecoasT Authors of Romance” will host international best–selling author Hugh Howey at 1 p.m. on
March 28 at the West Melbourne Public Library,
2775 Wingate Blvd.
Howey is the author of the award–winning Molly Fyde
Saga and “The New York Times” and “USA Today” best–
selling Wool series. The Wool Omnibus won Kindle Book
Review’s 2012 Indie Book of the Year Award. It was
ranked the No. 1 best–selling book in the Kindle store, and
17 countries have picked up the work for translation.
Howey will talk about the history of storytelling and
bookselling, and how the industry is changing. Time will
be allowed for a question–and–answer session following
his presentation. This is a three–hour program.
Seating is limited and advance registration is required.
To make a reservation for the event, visit http://
AuthorsofRomance.com/2014sched/schedule/2–
uncategorised/86–HughHowey.
SpacecoasT Authors of Romance is Chapter 187 of
Romance Writers of America. Anyone seriously interested
in the pursuit of a career writing book–length romance
fiction is welcome to join STAR. The goal as an organization is to “educate members about writing and marketing
quality romance novels and to provide a valuable support
system as they enter this dynamic career field.”
Monthly meetings and workshops provide a “comfortable forum” where published and unpublished writers
share knowledge about the ever–changing romance–fiction
industry. The chapter is open to all level of writers, from
beginners to seasoned novelists.
Zonta Club to host ‘Chocolate Festival’
The Zonta Club of Melbourne will host its 11th annual
“Chocolate Festival” from 11 a.m. to 3 p.m. on March 1 at
the Eau Gallie Civic Center in Melbourne.
Attendees will sample fine chocolate delicacies from
area restraunteurs, chocolatiers, bakers and candy–
makers and vote for their favorite in the contest “Brevard’s
Best: Chocolate Fix.”
Competing for the title this year are: Banana Blossom
Cakes, Buena Vida Estates represented by Chef John
Delaney, Graffiti Zoo Gourmet Chocolate, Grimaldi
Candies, Keiser University Culinary, Matt’s Casbah, the
Sue M. Pridmore Center represented by Chef Geda
Armstrong, and Yellow Dog Cafe.
After sampling and voting for their favorite delight,
guests may partake of more chocolate goodness by visiting
The Melting Pot station and “The Chocolicious Chocolate
Fountain,” in addition to the chocolate buffet, where they
may sample a variety of “Slave Free/Fair Trade/Single
Origin” chocolate offerings and learn where to purchase
them locally.
Guests may also purchase chances for one or more of
the 30–35 raffle baskets or bid on some of the silent–
auction items, which include two bicycles, several art
pieces and a ruby necklace.
All the proceeds from the event will benefit the Zonta
Club of Melbourne’s efforts to end “violence against women
including human trafficking,” in addition to awarding four
scholarships annually to Brevard County women.
MARCH 2, 2015
BBN
Alliance Title
Title insurance agents and real–estate attorneys
protect a homeowner’s financial investment by determining that ownership of the property they purchase is
transferred to the homebuyer free and clear from any of
the previous owner’s debts or other legal obligations.
A homebuyer wants to know that they are not inheriting any existing debts or legal problems when they receive
the keys to their new home.
Title insurance not only protects homeowners but it
also reduces the cost of homeownership. This is often an
overlooked benefit to consumers, according to the American Land Title Association, a national trade organization
representing more than 5,000 title–insurance companies,
title and settlement agents, and other professionals who
work in the industry.
Since title insurance helps eliminate risk in property
ownership, mortgage lenders can offer loans at reduced
interest rates — saving the borrower money each time he
or she makes a mortgage payment, says the ALTA.
The slightest change in an interest rate can save
homeowners money.
For a borrower taking out a 30–year fixed–rate loan for
$200,000, getting an interest rate of
4 percent instead of 4.5 percent translates to almost $60 in
savings per month, according to the Consumer Financial
Protection Bureau. Over the first five years, the borrower
would save roughly $3,500 in mortgage payments.
The title–insurance industry is a “customer–service
driven business,” said Mike Spragins.
in the region, not just the ones we work with. It was an
open invitation to the Realtor community. Head–shot day
was a lot of fun for everyone who came to the event. We did
this for two straight days. I think that speaks to how
popular it was,” said Mike Spragins.
Steve Spragins said his company prides itself on the
high level of customer service it strives for every time a
transaction takes place within its business.
“We have a very good reputation in this business, we
have produced a good product for a long time, and we have
four top–notch underwriters (including Chicago Title and
First American Title).”
He added, “About 70 percent of our business is return
customers. We’re proud of that. We have great customers.
It’s fun to be in business when you are dealing with these
types of customers.”
“We’re always looking for ways to add value for our
customer, which is the Realtor community in Brevard
County. We’ve hosted educational seminars at our office
that focus on real–estate topics, and will continue to do
that later this year. Recently, we held an event that we
called ‘head–shot day’ at our Melbourne headquarters. It
was well received by area Realtors.”
That Alliance Title program provided Realtors the
opportunity to update the “head shot” they often use on
their business cards and in other promotional materials at
no cost to the Realtor.
Alliance Title brought in a photographer and used a
studio on the second floor of the building for the staging
area.
“We sent out a message to Realtors in advance inviting
them to attend head–shot day. It was open to all Realtors
Brevard residents invited to participate in a fund–raising walk at Gleason Park
More than 500 people are expected to participate in the 25th annual Pregnancy Resources Walk on Saturday,
March 14, at Gleason Park in Indian Harbour Beach. Supporters can register to participate or sponsor a walker at
www.PRWalk.com. The event is free of charge and open to the public.
All proceeds will directly benefit Pregnancy Resources, a nonprofit organization dedicated to providing free programs
and services to women and families facing unexpected pregnancy. “Generous community support has enabled the
organization to serve Brevard County for more than 30 years.”
The Pregnancy Resources Walk begins with registration at 8:30 a.m., followed by the walk at 9 o’clock. Refreshments
will be served and there will be activities for children of all ages.
To register to walk, or sponsor a walker, go to www.PRWalk.com. To receive a printed pledge form, contact Becky at
Pregnancy Resources at 752–5540, extension 105, or events@MelbournePRI.com.
“Partnering with a bank that
understands every aspect of our
unique business has been a real
TURNING POINT for us.”
Regions bak
– Mike Dugandzic and Alem Boric
pick up BBN
1/12/15
To see how we can help your
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Regions customers and owners of EuropaMarket
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Loans | Treasury Management | Can-Do Attitude
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Multi-point vehicle inspections
RV • TRUCK • CAR • COMMERCIAL FLEETS
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Approved
Auto Repair
321-723-0751
2726 S. Harbor City Blvd. • Melbourne f www.glennstire.com
auto repairs • preventive maintenance • tire service • brake & power window repair
MARCH 2, 2015
BBN
Transforming Spaces
Transforming Lives
Our goal is to provide
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Designers West
pick uyp BBNCustom Palette Choices
Furniture & Accessories
1/26/15 Artwork & Sculptures
page 13 Custom Drapery &
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Window Treatments
Space Planning
COLORSelection of Finishes & Fixtures
Cabinets & Millwork Selections
Lighting & Electrical Designs
Outdoor Living Area Selections
Designers West Interiors
specializes
in complete custom
residential interior
design services.
321-255-2904
Liz Harris, Owner
New Traditions Interiors
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www.designerswestinteriors.com
Tricon Development
LAUNDRY ROOM:
l Full–sized upgraded washer and dryer.
l Cabinetry for extra storage.
Robert Kodsi has been the company’s general contractor
and broker since 1997. He oversees the development
process for both commercial and multi–family projects and
is responsible for new investments and acquisitions.
Robert Kodsi is a graduate of the University of Southern
California’s Marshall School Business, where he earned
his bachelor’s degree in real–estate finance.
“As the general contractor, Robert is leading the
company to new heights in the market with these condominium developments,” said Farinella.
With its closeness to Holmes Regional Medical Center
in Melbourne and other medical facilities along that
corridor, the development is positioned to attract doctors as
potential buyers and other health–care industry professionals. The project will also appeal to lawyers and
corporate executives.
A new survey by Coldwell Banker Previews International and the Luxury Institute finds that wealthy younger
buyers are powering the luxury real–estate market.
According to the survey of Americans age 21 or older
with a minimum gross annual household income of
$250,000, 43 percent of younger wealthy consumers are
considering the purchase of residential property in the next
12 months.
On average, these younger, wealthy consumers spent
more than $2.1 million on their most recent purchase of
residential property.
More than one in three (39 percent) wealthy consumers
listed low interest rates as a reason for considering a
residential real–estate purchase, making it the most
commonly cited “motivation” among people in the survey.
Other frequently listed motivations were the desire to own
a property in a specific location (35 percent), viewing the
purchase of residential property as a good investment (32
percent) and the desire to own another residence (31
percent).
With the rough winters that have hit many parts of the
nation in recent weeks, and snow stacked two–feet high in
some regions, Florida is likely to see more interest from
out–of–area homebuyers.
“Recently, I had some clients who came here from
Boston,” said Hill. “They were telling me about how brutal
the winter weather has been this year up there and how
nice it would be to live in Florida. They want to live here.”
“I also had some New Jersey clients in over the past
weekend,” added Farinella. “I showed them around the
county. They said they cannot take the winters anymore in
that part of the country, that they are burned out on the
winter weather with snow two–feet deep. I think Brevard’s
housing market is well positioned to see a nice uptick in
buyers this year. And Meridian Riverfront will be a part of
that home–buying activity.”
“The spring home–buying season is around the corner
and that’s the time when the condominium market in the
county sees increased activity,” said Hill. “We’re excited.
We’ll have the opportunity to talk to people about the
Meridian Riverfront development. It’s going to be beautiful
and we think it will really set off that area of Melbourne.”
MARCH 2, 2015
BBN
Tricon Development
Hill, who studied apparel and textile marketing
management at Southern Illinois University, has compiled
a long list of industry awards and honors, too. She has won
just about every honor that RE/MAX presents to its top
producers systemwide, including its Lifetime Achievement
Award and Chairman’s Club Award.
In the last two years, Hill has closed $48 million in
real–estate transactions.
“We both had really good years in 2014,” she said. “And
that momentum is continuing in 2015. I have already
closed more than $6 million since Jan. 1 of this year. I
think this year is going to be even better than last year,
with the condominium market back on the upswing.”
New construction of condominiums started gaining
momentum in the second quarter of 2013, according to the
National Association of Home Builder’s “Multifamily
Production Index.”
In some regions, including Miami and the South
Florida market overall, sales of condominiums have
surged, driven in part by foreign investors, retirees, young
buyers, and real estate investment trusts.
“Locally, one developer is taking the lead bringing new,
exciting condominium projects to the Brevard market,”
said Hill, who specializes in the luxury home market in
Brevard County. “And that is Tricon Development. The
company has developed and built condos from Cape
Canaveral to North Hutchinson Island. And they have
been doing these innovative condo projects for decades.”
Hill and Farinella have teamed up again to market the
new Meridian Riverfront Condominium development on
South Harbor City Boulevard in Melbourne, which is fully
under the direction of Tricon Development and will sit on a
prime piece of real estate.
Farinella, who grew up in Cocoa Beach, says he has had
a condominium marketing relationship with the Kodsi
family, area residents, since 1987.
“Their portfolio of projects is impressive and I’ve had
the opportunity to see firsthand the quality developments
they do in the region. The Meridian Riverfront carries on
this tradition by combining meticulous planning, sound
construction, and the highest standards in design.”
Tricon Development’s long–term commitment to the
Space Coast includes having donated beachfront properties
to local cities.
Here is a sampling of the company’s portfolio of
condominium developments: Oceanique Oceanfront, North
Hutchinson Island; Emerald Seas Oceanfront, Cocoa
Beach; Somerset Oceanfront, Indian Harbour Beach; Opal
Seas Oceanfront, Satellite Beach; Somerset Riverfront,
Titusville; Lantana Oceanfront, Indian Harbour Beach;
Topaz Oceanfront, Indialantic; and Gardenia Oceanfront,
Indian Harbour Beach.
Now comes the 10–story Meridian Riverfront, whose
address is 1445 S. Harbor City Blvd.
Located a few blocks from downtown Melbourne and
“just minutes from the beach,” the planned development,
which will have two levels of parking (street level and
lower level), will feature two towers, North and South, with
a total of 87 direct riverfront luxury residences. Tropical
landscaping will surround the complex.
“The market is now coming back around to where I
MARCH 2, 2015
think more people want to have a riverfront setting for
their residence,” said Farinella. “The Meridian Riverfront,
I believe, is going to be one of Tricon Development’s most
fascinating projects, with all of the latest high–tech
features for the residents. I’m personally excited about it.”
“The Meridian Riverfront will have a really nice privacy
wall and the land the development is situated on sits up
high. These are attractive features for condominium
buyers,” added Hill.
The building and site features will include: a secured
entry gate; two levels of garage parking with direct access
to the lobby; a heated swimming pool with an expansive
lounge deck overlooking nature’s beauty along the Indian
River; concrete and block “superstructure” constructed to
current building–code standards; a secured lobby entrance
with monitored access from each unit; and a recreation
room with a furnished kitchen. The buildings will have
emergency generators, providing power for the elevators
and for lighting.
“Every detail has been well planned,” said Farinella.
“This is going to be a showcase condominium project for
the Brevard County market.”
The development will be configured in a way that
provides residents easy access off U.S. Highway 1 into the
Meridian Riverfront, as well as when they exit the
compound. “That is another key feature we are currently
marketing to potential buyers,” said Hill.
Pricing at the Meridian Riverfront starts in the low
$300s. A sales trailer is open there from 12 to 5 p.m. seven
days a week. “We have already taken a number of
reservations for the North Tower, which is slated to be
completed first,” she said. “And the $1,000 reservation
deposit is fully refundable. Right now, with the project in
the pre–construction phase, the buyer will receive a 10
percent cash discount at closing. This offering is going to be
for a limited time only.”
During the real–estate boom in the mid–2000s, all
types of riverfront condominium projects were planned up
and down South Harbor City Boulevard.
“Signs went up and trailers were parked on the
properties. Then the steep downturn in the real–estate
market came and the projects never got off the ground,”
said Hill.
She continued. “One thing about Tricon Development, if
that company says it’s going to develop a condominium at
a certain location, it’s going to happen. So this is not a
dress rehearsal. We think this is the right time for this
project. The housing market in Brevard County and in
Florida is on solid footing right now.”
The major metropolitan areas experienced increased
growth in the fourth quarter of 2014, according to a report
by the National Association of Realtors.
Low interest rates and a stronger job market were some
of the positive trends lifting the housing market during
that quarter.
The Meridian Riverfront is being marketed to a cross–
section of potential buyers. “We have been getting a lot of
inquiries on this development from a wide range of people,”
said Hill.
“There is a large group of people who are entering the
‘second stage’ of their lives. They are thinking about selling
their existing single–family home and moving into a
complex where they do not have to worry about upkeep
and where there is less maintenance. But they still desire
to have a really nice residence that is spacious and is filled
with attractive features,” she added.
There are four distinct floor plans to choose from — The
Meridian, The Monterey, The Tuscany, and The Riviera —
and they all include balconies with panoramic views of the
water. Each residence will also feature upgraded wood
cabinets with granite countertops.
The Meridian, with 3,853 square feet of living space,
has three bedrooms and three and a half bathrooms. The
Monterey, with three bedrooms and two bathrooms, has
1,824 square feet of living space. The Tuscany showcases
three bedrooms and two and half bathrooms, and has
2,007 square feet of living space. And The Riviera model
features three bedrooms and three bathrooms, and
contains 2,016 square feet of living space.
“We think that the Meridian Riverfont is going to stand
out in the local condominium market for a number of
reasons. For one, it has very spacious floor plans,” said
Farinella, who attended the University of North Carolina–
Charlotte on a full tennis scholarship.
He added, “Maurice Kodsi’s condominium developments are especially known for their appealing floor plans.
He knows how to utilize all of the spaces in interesting
ways. There will be nine–foot ceilings in all of the standard
residences, with 10–foot ceilings in the penthouses.”
Some of the residence features include:
l Pre–wired for cable television and four–pair CAT–5
telephone wiring.
l Pre–wired for ceiling fans and lighting.
l Digital thermostats and humidistats supplied.
l State–of–the–art fire sprinklers and smoke detectors.
l 5–1/4 inch baseboards.
l Rocker–style light switches.
l “Knock–down” ceilings and rounded wall corners.
l Sliding glass doors.
DESIGNER KITCHEN:
l Bright designer kitchen which opens to the dining and
family room.
l Breakfast bar for multiple seating.
l Upgraded appliances including side–by–side refrigerator, range with ceramic glass cook–top, built–in
microwave, disherwasher, and garbage disposal.
l Under–mount double–bowl stainless steel sink with
convenient pull–out spray faucet.
l Separate pantry for additional storage.
MASTER SUITE:
l Private balcony with river view.
l His and her’s large air–conditioned walk–in closets.
l Spacious walk–in master bath shower.
l His and her’s 36–inch–high vanities.
l Jetted bath tub.
GUEST BATHS:
l Full–sized guest bathrooms.
lThirty–six–inch vanities in the bathrooms.
l All of the bedroom closets will have ventilated
shelving.
Please see Tricon Development, page 18
Open House – Enroll Now
Saturday, March 7 at 9:30 a.m.

March 02, 2015 - Brevard Business News

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