by exhibitors
Transcription
by exhibitors
ALL ASPECTS OF RETAIL ATTENDED BY 25,000 PROFESSIONALS TO ENHANCE CUSTOMER EXPERIENCE TOP 5 OF DECISION-MAKING ATTENDEES The EQUIPMAG 2016 edition offers plenty of novelties! Strengthened in its market positioning in equipment and technology for the point of sale by a unique products offer, the No. 1 retail tradeshow in France accelerates its dynamic towards experiential and connected commerce: Co-location with E-Commerce Paris, Europe’s largest exhibition dedicated to e-commerce, under the aegis of PARIS RETAIL WEEK. A new hall at Porte de Versailles, Pavilion 3, connected to Pavilion 2 hosting E-Commerce Paris, to optimize visitor flows. CEO / MD / Store Manager / General Manager Integration of Digital(in)Store as a specific space for the latest new offers dedicated to the digitalization of stores. New entertainment and festive events in preparation. Increasing internationalization of the event. 29% 1,5% Pharmacy / hygiene / Health Publishing / CD / Stationery / Press 1,5% Marketing / Communication / Sales Department 27% 2% Hi-Fi / Video / Photo / Multimedia 3% IT / Software Design / Internet / E-commerce 13% 3,5% Restaurant / Bar / Tobacconist / Hotel Sport / Leisure / Toys 4% Procurement Department 10% From 12 to 14 September 2016, EQUIPMAG will be the retail leader gathering with the most extensive offer on the value chain of trade and distribution! 5% Bank / Insurance / Services Fragrance / Cosmetics / Beauty Development / Expansion 7% 7% < 120sqm 120-400sqm 400-2,500sqm > 2,500sqm Face the challenges of tomorrow! PROOF IN 3 POINTS Household goods: Furniture / Homeware / Home appliances 7% SALES FLOOR REPRESENTATIVENESS Take part in these three days of business, rich in content, with networking and discovery! A unique opportunity for you to present your solutions, services and products to 25,000 professionals looking for innovative partners. Sophie Lubet Retail Department Director ALL BUSINESS SECTORS 19% 21% DIY / Gardening / Pets 9,5% 36% 24% 14% Multi-products 19% 23% Office automation / Telephony / Computer systems Fashion and personal items: Textiles / Accessories / Optics / Jewellery / Watches Food / Beverages +8% MORE SURFACE OF STANDS IN 2014 + POINT OF SALE + DIGITAL +33% MORE VIP VISITORS CUSTOMER EXPERIENCE (Top management from businesses and brands) 49% OF VISITING RETAILERS say this is the only show they visit 61% OF ATTENDEES SAY THEY VISIT THE SHOW WITH AN INVESTMENT PROJECT FOR THE FOLLOWING YEAR. A UNIQUE OPPORTUNITY TO MEET YOUR FUTURE CLIENTS AUTOMOBILE AUTOBACS, AUTODISTRIBUTION, CARGLASS, MICHELIN MIDAS, NORAUTO, PSA, RENAULT, SPEEDY BANKING & INSURANCE ALLIANZ SHOP, BANQUE ACCORD, BANQUE PALATINE, BANQUE POPULAIRE, BNP PARIBAS, BPCE, BRED, CAISSE D’ÉPARGNE, CARREFOUR BANQUE, CRÉDIT AGRICOLE, CRÉDIT DU NORD, CRÉDIT FONCIER, CRÉDIT MUTUEL, GENERALI, GROUPAMA, LA BANQUE POSTALE, LA POSTE, LCL - LE CRÉDIT LYONNAIS, MAPA, SOCIÉTÉ GÉNÉRALE DEPARTMENT STORES BHV, BHV MARAIS, GROUPE GALERIES LAFAYETTE, LE BON MARCHÉ, PRINTEMPS FASHION, TEXTILES 1.2.3, AGNÈS B., AIGLE, AMERICAN VINTAGE, ANN TUIL, ANTONELLE, ARMAND THIERRY, ARMOR LUX, AUBADE, AUBERT, BA&SH, BABOU, BEAUMANOIR, BENETTON, BRICE, BURTON OF LONDON, C&A, CACHE CACHE, CAMAÏEU, CAROLL, CATIMINI, CELIO, CHANTELLE, CHRISTINE LAURE, COMME DES GARÇONS, COMPLICES, COMPTOIR DES COTONNIERS, COP.COPINE, COTON DOUX, CYRILLUS, DAMART, DARJEELING, DE FURSAC, DEGRIFFSTOCK, DEVANLAY, DEVERNOIS, DEVRED, DIESEL, DISTRI CENTER, DU PAREIL AU MÊME, EDEN PARK, ELEVEN PARIS, ESPRIT, ETAM, ETAM LINGERIE, EURODIF, FAST RETAILING, FATHER AND SONS, GAP, GEMO, GÉRARD DAREL, GRAIN DE MALICE, GROUPE ZANNIERZGENERATION, G-STAR, H&M, H3M - LA COMPAGNIE DES PETITS, HAPPYCHIC (BRICE), HOLLISTER, ID GROUP, IKKS, INDITEX - ZARA, ISABEL MARANT, JACADI, JACQUELINE RIU, JENNYFER, JONAK, KAPORAL, KENZO, KIABI, KOOKAÏ, LACOSTE, LE SLIP FRANÇAIS, LISE CHARMEL, LITTLE MARCEL, MAT DE MISAINE, MERCI, MIM, MINELLI, MISE AU GREEN, MOA, NAF NAF, NEW LOOK, NOZ, ORCHESTRA, PAUL & JOE, PAULE KA, PETIT BATEAU, PIMKIE, PRINCESSE TAMTAM, PROMOD, SERGENT-MAJOR / NATALYS, SIMONE PÉRÈLE, SYMPA, TALLY WEIJL, TAPE À L’ŒIL, TARA JARMON, TARTINE & CHOCOLAT, TERRITOIRE REDSKINS, THE KOOPLES, VET AFFAIRES, VIVARTE, ZADIG & VOLTAIRE, ZAPA, ZARA FOOD & BEVERAGES BANETTE, CHOCOLATERIE MONBANA, COCA COLA FRANCE, COMPTOIR COMMERCIAL D’ORIENT, COMPTOIR DU CAVIAR, CONFISERIES LEONIDAS, CONSERVERIE LA BELLE ILOISE, DE NEUVILLE, FAUCHON, FERRERO FRANCE, GENERAL MILLS, HARIBO, HEINEKEN, JEFF DE BRUGES, LA GRANDE EPICERIE DE PARIS, LA MAISON DU CHOCOLAT, LENÔTRE, MAXIMO, MONDELEZ, NESPRESSO, NESTLÉ PURINA, NICOLAS, PICARD SURGELÉS, PIERRE HERME, ROYAL CANIN, RUNGIS MARCHE INTERNATIONAL, SEGAFREDO ZANETTI, ST MICHEL, THIRIET, THOMAS TRAITEUR, VALETTE FOIE GRAS, YOPLAIT HANDIWORK, GARDENING, PETS ANIMALIS, BIGMAT, BOTANIC, BRICO DÉPÔT, BRICOMAG, BRICOMAN, BRICOMARCHÉ, BRICORAMA, CASTORAMA, COULEURS DE TOLLENS, ÉQUIP’JARDIN, GAMMVERT, GEDIMAT, INTERFLORA, JARDILAND, LA PLATEFORME DU BÂTIMENT, LAPEYRE, LEGRAND, LEROY MERLIN, MONCEAU FLEURS, MR. BRICOLAGE, POINT P., TRUFFAUT, WELDOM HIFI, VIDEO, PHOTO, MULTIMEDIA BANG & OLUFSEN, BIGBEN CONNECTED, CULTURA, EASY CASH, LOEWE, PHOTOMATON HOUSEHOLD EQUIPMENT, FURNISHING, DECORATION, HOUSEHOLD APPLIANCES ADEO SERVICES, 4 MURS, ALINÉA, BATH BAZAAR, BRISACH, BUT, CARRÉ BLANC, CASA, CONFORAMA, CUISINES CENTER, DU BRUIT DANS LA CUISINE, ESPACE REVÊTEMENTS, FLY, GAUTIER, GIFI, GROUPE SEB FRANCE, GUY DEGRENNE, HABITAT, HEMA, IKEA, LOGITEC, L’UNIVERS DE LÉO, MAISONS DU MONDE, MOBILIER DE FRANCE, MUJI FRANCE, PYLONES, ROCHE BOBOIS, SAINTMACLOU, TISSUS DES URSULES, YELLOWKORNER, ZODIO JEWELLERY & HOROLOGY CLEOR, DIDIER GUÉRIN, FRED PARIS, LOUIS PION, PANDORA, SWAROVSKI, SWATCH GROUP FRANCE, TEMPKA, TIFFANY&CO LUXERY BOUCHERON, CHANEL, CHRISTIAN DIOR COUTURE, CHRISTIAN LOUBOUTIN, ÉRIC BOMPARD, FENDI, GUCCI FRANCE, HERMÈS, LANCEL, LANVIN, LONGCHAMP, LOUIS VUITTON, LVMH, MARC JACOBS, MONTBLANC, NINA RICCI, SISLEY, VANESSA BRUNO MASS DISTRIBUTION 8 A HUIT, ALDI, ATAC, AUCHAN, BIO C’ BON, BIOCOOP, CARREFOUR, CARREFOUR MARKET, CASINO, CHRONODRIVE, COLRUYT FRANCE, COOP, CORA, DELHAIZE, DIA, E. LECLERC, FRANPRIX, GRAND FRAIS, GROUPE MAGASIN GÉNÉRAL, GROUPEMENT DES MOUSQUETAIRES INTERMARCHÉ, LEADER PRICE, LIDL, METRO CASH & CARRY, MONOPRIX, NATURALIA, NATUREO, NETTO, OOSHOP, PROMOCASH, PROXI, SIMPLY MARKET, SUPERMARCHÉ SITIS, SUPERMARCHÉS G20, SUPERMARCHÉS MATCH, SYSTÈME U OFFICE EQUIPMENT, TELEPHONY, IT BOULANGER, BOUYGUES TELECOM, BUREAU VALLÉE, CANON, CARTRIDGE WORLD, CASH CONVERTERS, COPYMAGE, COPY-TOP, COYOTE, DARTY, GROSBILL, LICK, NUMÉRICABLE, OFFICE DÉPÔT, ORANGE, PHONEVALLEY, PIXMANIA, SFR, THE KASE, THE PHONE HOUSE, TOPOFFICE, VIRGIN MOBILE PERFUMES, COSMETICS, BEAUTY ALEXANDRE DE PARIS - BAILLY CREATIONS, BEAUTY STORE, BEAUTY SUCCESS, BOURJOIS, CINQ MONDES, CLARINS, COTY, DESSANGE INTERNATIONAL, DOUGLAS, DR PIERRE RICAUD, ESTÉE LAUDER, HUYGENS, LANCÔME, L’OCCITANE EN PROVENCE, L’ORÉAL, MAC COSMETICS, MAKE UP FOR EVER, MARIONNAUD, NOCIBÉ, PARFUMS CARON, PARFUMS DIOR, PEGGY SAGE, POINT SOLEIL, SEPHORA, YVES ROCHER PHARMACY, HYGIENE, HEALTH, OPTICS ALAIN AFFLELOU, AMPLIFON, ATOL, AUDIKA, AUDIOPTIC, CRAMIF, GENERAL D’OPTIQUE, GRANDVISION, KRYS, LISSAC OPTICIEN, NOVARTIS, OPTIC 2000, OPTICAL CENTER, PARASHOP, SOLARIS PUBLISHING, DISKS, STATIONARY, MEDIA BIC, CHAPITRE, FRANCE LOISIRS, GIBERT JEUNE, LAMARTINE, LIBRAIRIE EYROLLES, PRISMA MEDIA, RELAY, FNAC RESTAURANTS, BARS, TOBACCO, HOSTELS ACCOR, AGAPES RESTAURATION, AU BON COIN, AUTOGRILL, BRASSERIES KRONENBOURG, BUFFALO GRILL, CLASS CROUTE, COURTEPAILLE, DOMINO’S PIZZA, ELIOR CONCESSIONS, EXKI, FLUNCH, GROUPE FLO, HOTEL BEST WESTERN, IL RISTORANTE, ILLY CAFFE, KFC, LA CROISSANTERIE, MC DONALD’S, PLANET SUSHI, POMME DE PAIN, PRÊT À MANGER, QUICK, RITZ PARIS, SUSHISHOP SERVICES AIR LIQUIDE, 5 A SEC, ALTAREA COGEDIM, BUTAGAZ, CENTURY21, HOMEBOX, KIALA, MAIRIE DE PARIS, MANPOWER, ROC ECLERC, SODEXO, TOTAL SHOES, LEATHERWORK, ACCESSORIES ANDRÉ, ARTHUR & ASTON, BATA, CHAUSSÉA, CHAUSSMARQUES, COMPAGNIE EUROPEENNE DE LA CHAUSSURE, DESMAZIERES, ERAM, FINSBURY, LA HALLE AUX CHAUSSURES, LANCASTER, MAC DOUGLAS, RAND FRÈRES - LOLLIPOPS, SAN MARINA - MINELLI, TIE RACK FRANCE SPORTS, LEASURE, TOYS BILLABONG, CULTURE VÉLO, DECATHLON, DISNEYLAND PARIS, FABER-CASTELL, FDJ, FOOTLOCKER, FUTUROSCOPE, GAUMONT PATHÉ, GO SPORT/COURIR, INTERSPORT, JOUÉCLUB, KING JOUET, LA GRANDE RÉCRÉ, LE COQ SPORTIF, LUDENDO GROUPE, MICROMANIA, NATURE ET DÉCOUVERTES, NIKE, OXBOW, OXYBUL ÉVEIL & JEUX, OXYLANE, PARC ASTÉRIX, PARC DU FUTUROSCOPE, PMU, PUMA, QUIKSILVER, REPETTO, ROLAND GARROS, SALOMON, SPORT 2000, STADE DE FRANCE, TOYS’R’US, VTECH, WONDERBOX TRAVELS, TOURISM, TRANSPORTS AÉROPORTS DE PARIS, AIR FRANCE, BRITTANY FERRIES, CENTRE POMPIDOU, CLUB MED, COMITÉ REGIONAL DU TOURISME PARIS IDF, EUROPCAR INTERNATIONAL, HERTZ FRANCE, IDTGV, KEOLIS, PIERRE ET VACANCES, CENTERPARCS, PROMOVACANCES KARAVEL, RATP, RELAIS ET CHÂTEAUX, SNCF, THOMAS COOK Sample list of EQUIPMAG 2014 visitors. TESTED AND APPROVED BY EXHIBITORS We met many clients, prospects and suppliers at the stand with quality contacts and real projects. Tristan De Sevin President, Lindera Group Equipmag is still a reference for all supply sectors in France: we enjoy meeting a large number of distributors who are looking for a wide variety of solutions for their points of sale. The 3-day format is efficient and the biannual event is perfect for tracking innovations in the market. Marie-Hélène Pigis Marketing Manager, Toshiba Global Commerce Solutions SES exhibits all over the world from New York to Hong Kong. The “Paris step” with its show Equipmag is always a special time for us. This is our home: the company is French and the electronic shelf label market started in France and is still the top international market as most French distributors now use it. It’s a unique opportunity to present our latest innovations to the market, some of which have already won awards from prestigious panels put together by the Equipmag organisation. Guillaume Portier Marketing Director, Store Electronic Systems TRATO welcomed many quality contacts, clients and prospects. We signed new deals right after the show. Guillaume PICHA Managing Director, Groupe Trato - TLV INTERNATIONAL REACH The most prominent exhibiting countries outside France: Belgium, Germany, China, United Kingdom, The Netherlands Plus: Spain, Italy, Turkey, USA, Austria, Poland, Switzerland, Portugal, Taiwan, Hong Kong, Japan, Canada, Israel, Greece, Sweden, Norway, Luxembourg BREAKDOWN OF EXHIBITORS BY SECTOR 13% 50% MARKETING - POS LAYOUT - EQUIPMENT 37% TECHNOLOGY 82% OF EXHIBITORS HIGHLY PRAISED THE STANDARD OF VISITORS IN 2014 3/4 PLAN TO RENEW THEIR PARTICIPATION IN 2016 LOGISTICS - SUPPLY CHAIN Return management (reverse logistics) • Warehouse management / Stock management / Financial management • Predictive tools / Statistical tools / Multi-channel analysis • RFID / Traceability • Multi-channel distribution logistics • Logistics software / Supply chain • Transport / Deliveries / Order management / Handling • Promotion / Sales presentation Interactive terminals • POS advertising components / Accessories • Digital media / Digital signage • POS advertising and information • Touch tables / Touch screens • Signs • Digital printing • Olfactory marketing • Commercial furniture • POS social marketing • Promotional items / Bags • Signage • Sound marketing • Interactive shop window • • ulin Mo sie r to nBo is e Ru s Ga Arrêt de bus / Bus stop Mobile applications Station de tramway / Tramway station 3 • Business intelligence Georges Brassens Station Vélib’ / Cycle hire point Sta • Coupons / Gift vouchers Borne de taxis / Taxis stand Bo • CRM / Loyalty systems • Data / Effectiveness measurement / Processing / BDD Voir la photo / See the photo • Decision-making software / Cloud • Global positioning • Geomarketing • Mobile shopping / M-commerce • Full multi-channel internet solutions web in-store • Social commerce / Email marketing 6 3 8 2 Bo ule va rd 5 Audit / Consultancy • Advertising agency • Consulting firm / Agency • Design agency / Commercial architecture consulting firm • Merchandising agency / Category management • E-retail agency (web to shop) • Relationship marketing agency • Strategy consulting / Management consulting • Education / Sales forces / Recruitment • Study / Survey institutes • Maintenance companies INSTITUTIONS PROFESSIONAL BODIES ASSOCIATIONS - PRESS Associations Institutional bodies • Risk prevention organisations and control • Financial bodies • Professional bodies / Professional associations • Press • • s ne Er 12 Porte L Porte P orte 80 PA R I S V 2 Desnouettes Rue De Rue su r- Gla ne Po Porte de Versailles Parc des Expositions R ue de la y ss d’I Po Vic tor Porte ea u T 3 39 Ha m rd ira ug ou r- rte Bo ule va rd du Va Ru ed ’O ura d PALAIS DES SPORTS SPORTS 3 de ISSY MOUL en Po A e Ru ue 1 Porte 39 t-R ue en Av Le feb vre Vaugirard Croix Nivert SERVICES R an en -R st ne Er 4 e-S err es • • MARKETING - POS ADVERTISING 7 39 9 Ru e Automatons • Beacon / NFC / RFID / Wifi • Body scanners / Heightened reality • Checkout & POS terminal / Self-checkout • Labelling / Coding • Software programmes / Packages / ERP • Computerised banking / Contactless payment / Digital wallet / E-payment / M-payment / Secure payment • Self-scanning • Card and payment solutions • Printing solutions: software, 3D… • Weighing systems • Data entry systems • Security and sending systems • Ru ue r-d TECHNOLOGY Click and collect • Air conditioning / Ventilation / Heating • Vending machines • Lighting / LEDs • Safety Equipment • Kitchen equipment • Drive equipment • Specialised retail store equipment (trolleys, baskets, etc.) • Specialised textile industry equipment (mannequins, coat hangers, racks, etc.) • Display chillers • Furnishings / Shop windows • Shelving • eO livi e Fittings / Shop window fittings • Experiential fittings • Internal architecture • Decoration / Ambience • Eco-design • Presentation / Event stand • Project management • Materials / Floor / Wall / Ceiling • CUSTOMER RELATIONS - DIGITAL Travelators / Moving walkways MARKETING - M-COMMERCE Station de métro / Metro station EQUIPMENT l Portes piétonnes principales P Main pedestrian gates M Ru FITTINGS l-Yo an A Rue Lou is-V Bou icat leva rd p érip héri q rce embre 4 Sept Porte Pavillons / Pavilions Ma Rue du 1 Rue du OF EXPERIENTIAL RETAIL ANVES VA e Accès piétons P st i n cc ss e ne aine Avenue de la Porte de la Plaine IN 2016, ENTER IN THE NEW WORLD n Rue Des ou e tt e s Desnouettes D esn Desnouettes uettes ue Vasco de Gama ec eL Ru NEW HALL! See you in Pavilion 3 at the Paris expo Porte de Versailles Exhibition Centre JOIN THE 500 EXHIBITORS BROUGHT TOGETHER to meet retailers’ needs in terms of marketing, equipment, layout, design and technologies for points of sale. rbe ou 39 9 Balard Lecourb DESTINATION PARIS, CAPITAL OF EXPERIENTIAL AND CONNECTED COMMERCE SYNERGY OF 2 TRADESHOWS FOR A BETTER VISION OF THE SECTOR’S FUTURE CHALLENGES + Pavilion 3 Pavilion 2 EQUIPMAG joins PARIS RETAIL WEEK dynamic, the global event for off- and on-line retail launched in 2015 which will reach its full magnitude in 2016. This unique concept of «brick and click» presents all faces of today retail and takes into account the entire value chain which is the future of the sector: big data, omnichannel CRM, mobile interactions, indoor geolocation, new distribution models... From 12 to 14 September 2016, Paris Retail Week will highlight the French Expertise and will be the only event in Europe to meet the cross-channel challenges of retailers and e-retailers, for a global commerce. 1,000 PARTICIPATING COMPANIES 50,000 VISITORS EXPECTED OVER 300 CONFERENCES + Awards + Store tours + Partners events + A networking evening AND SO MUCH MORE! STRONG ENTERTAINMENT FOR AN EXCEPTIONAL SHOW! STRONG COMMUNICATION IN LINE WITH THE EVENT AN OVERDRIVE COMMUNICATION Promotion built on the influence of 2 renowned shows: EQUIPMAG and E-Commerce Paris. Live the Digital & Physical Experience! EQUIPMAG 2016 is the must-visit event in France to decipher trends through A TARGETED COMMUNICATION PLAN exhibitors, experts and partners. An on- and off-line communication campaign declined spread from July 2015 to September 2016. START-UP VILLAGE PARTNER VILLAGES A tailor-made service for innovative start-up who want to meet retail decision-makers (subject SOCIAL NETWORKS to eligibility). PRESS AND INSTITUTIONAL PARTNERSHIPS* DIGITAL(IN)STORE AREA The most technological POS products and Members of these two associations, EQUIPMAG’s services: digital marketing and mobility, social long-term partners, will showcase their expertise commerce, new payment systems, business to help retailers to invest smarter and share their intelligence plus intelligent furniture, innovative views of current and future retail challenges. merchandising and special lighting. UNPRECEDENTED ENTERTAINMENT RETAIL CONSULTING AREA WILL HIGHLIGHT THE VARIOUS Companies working in retail design, brand image, ASPECTS OF TRADE AND THE FUTURE e-retail, web marketing, merchandising, category CHALLENGES OF RETAILERS management and more are here to help visitors to offer to consumer a seamless client path: create a consistent and fluid brand experience at design, circular economy, lighting, window, pop- all points of contact. up store, experiences, connected store... DIRECT MARKETING Mailing, emailing and phoning towards +300 000 contacts in France and abroad WEB MOBILE SITE MOBILE APP www.equipmag.com INTERNATIONAL PROMOTION Targeted campaigns in Germany, Belgium, Spain, the Netherlands, United Kingdom MEDIA RELATIONS Over 1,000 contacts (journalists and bloggers) *Among Equipmag 2014 partners: Club Enseigne & Innovation, CCI France, Club Génération Responsable, CNCC, CMD, Commerce Magazine, E-Commerce Magazine, FCA, FEVAD, FFF, IFLS, INfluencia, Institut Français du Design, Institut pour la Ville et le Commerce, Journal du Net, Journal du Textile, Les Echos, LSA, Nielsen Tradedimension, Perifem, Points de Vente, Procos, Retail Design Institute, UDA…) ONLINE REGISTRATION Save time! Check out our rates, run your simulations and register online at services.equipmag.com Benefit from special rates! 1st early bird rate if you register before 29/12/2015 2nd early bird rate if you register before 15/03/2016 YOUR KEY CONTACTS Gracinda DE JESUS BRUNO Exhibition Deputy Director Tel: +33 (0)1 76 77 12 94 gracinda.dejesusbruno@comexposium.com Jérôme PRAUD Account Manager Tel: +33 (0)1 76 77 12 69 early bird rate jerome.praud@comexposium.com STAY CONNECTED! COMEXPOSIUM an event by 70, avenue du Général de Gaulle - 92058 Paris La Défense Cedex T +33 (0)1 76 77 11 11 - F +33 (0)1 53 30 95 34 - contact@comexposium.com SAS au capital de 60 000 000 euros – 316 780 519 RCS Nanterre Paris, capital of connected commerce #ParisRetailWeek www.parisretailweek.com Sources: 2014 visitors / exhibitors demographics and surveys Photo credit: Anne-Emmanuelle Thion - Fotolia - Design: @EquipmagShow - #equipmag